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<div class="saxon-post-details"> <h1 class="post-title">Le chiffre média : énorme carton pour le lancement de HPI sur TF1</h1> <div class="post-date">30 avril 2021</div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="post-container container span-col-md-8"> <div class="row"> <div class="col-md-8"> <div class="blog-post blog-post-single clearfix"> <article id="post-298144" class="post-298144 post type-post status-publish format-standard has-post-thumbnail hentry category-alaune category-series tag-audrey-fleurot tag-balthazar tag-capitaine-marleau tag-hpi tag-hpi-saison-1 tag-le-bazar-de-la-charite" role="main"> <div class="post-content-wrapper"> <div class="post-content clearfix"> <div class="blog-post-thumb"> <img width="1140" height="694" src="https://vl-media.fr/wp-content/uploads/2021/04/HPI-1140x694.jpg" class="attachment-saxon-blog-thumb size-saxon-blog-thumb wp-post-image" alt decoding="async" fetchpriority="high"> </div> <div class="entry-content"> <h2 class="wp-block-heading">Hier soir, TF1 a lancé sa nouvelle série policière HPI sur laquelle elle misait beaucoup. Et le succès de ce lancement a sans doute dépassé les espérances de la chaîne.</h2> <p>Depuis cet été, TF1 a décidé de renouveler son offre de fictions en annulant 3 marques historiques de la chaîne : <strong>Profilage, Section de recherches</strong> et <strong>Alice Nevers</strong>. Le but est de miser sur sa politique intensive sur les séries limitées, mais aussi sur de nouvelles marques comme <strong>Balthazar</strong> qui était, jusque hier soir, la série la plus puissante de la chaîne.<br>C’était sans compter sur sa nouveauté <strong>HPI</strong>. Précédée de très bonnes critiques, tant du côté du public qui l’avait découvert en Belgique ou sur Salto que des journalistes, la série a plus que performé : c’est un énorme carton. </p> <p>Le premier épisode s’approche des 10 millions de spectateurs (9.8), un record jamais égalé depuis <strong>RIS</strong> en 2006, et la moyenne des deux épisodes est à 9.3 et une part de marché hallucinante à 40.1%, voire même 43% sur le cible privilégiée. <strong>C’est le meilleur lancement d’une série sur TF1 depuis celui de Clem en 2010</strong>. La série dépasse aussi largement des scores déjà impressionnants comme <strong>La promesse, Le bazar de la charité</strong> ou <strong>Balthazar</strong>. Avec ce carton, TF1 a un succès aussi puissant que <strong>Capitaine Marleau</strong> sur France Télévisions. Comme toujours, il faudra surveiller les scores des prochaines jeudis mais globalement la série se maintient très bien entre l’épisode 1 et 2. </p> <figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"><div class="wp-block-embed__wrapper"> <div class="embed-container"><blockquote class="twitter-tweet" data-width="550" data-dnt="true"><p lang="fr" dir="ltr"><a href="https://twitter.com/hashtag/Audiences?src=hash&ref_src=twsrc%5Etfw">#Audiences</a> <a href="https://twitter.com/TF1?ref_src=twsrc%5Etfw">@TF1</a><br>🍾CARTON PLEIN pour la série <a href="https://twitter.com/hashtag/HPI?src=hash&ref_src=twsrc%5Etfw">#HPI</a><br><br>Avec un score phénoménal de :<br>📌9.8 M de tvsp. (record depuis 2006 avec RIS police scientifique)<br>📌9.3 M sur les 2 ep. (record depuis le lancement de CLEM en 2010)<br><br>Avec une PdA de :<br>🔴 43 % sur les FRDA-50 <br>Rdv jeudi prochain 🔥 <a href="https://t.co/CZYmtY1Li1">pic.twitter.com/CZYmtY1Li1</a></p>— TF1 Pro (@TF1Pro) <a href="https://twitter.com/TF1Pro/status/1388031598310920195?ref_src=twsrc%5Etfw">April 30, 2021</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></div> </div></figure> </div> <div class="saxon-social-share-fixed sidebar-position-right"> <div class="post-social-wrapper"> <div class="post-social-title">Share:</div> <div class="post-social"> <a title="Share with Facebook" href="https://vl-media.fr/le-chiffre-media-enorme-carton-pour-le-lancement-de-hpi-sur-tf1/" data-type="facebook" data-title="Le chiffre média : énorme carton pour le lancement de HPI sur TF1" class="facebook-share"> <i class="fa fa-facebook"></i></a><a title="Tweet this" href="https://vl-media.fr/le-chiffre-media-enorme-carton-pour-le-lancement-de-hpi-sur-tf1/" 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