Case: KU Leuven | Statik.be

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class="flex underline hover:no-underline no-underline"> <span itemprop="name">The sustainable partner of Europe’s most innovative university</span> </a> <meta itemprop="position" content="3"> </span> </div> <h1 class="">The sustainable partner of Europe’s most innovative university</h1> <div class="text-2xl redactor"> <p>Statik has been KU Leuven’s go-to partner for all things online strategy and marketing for years.</p> </div> </div> </div> </div> </div> <div class="section section--default"> <div class="container"> <div class="section__content"> <div class="relative "> <div class="flex -mx-4 flex-wrap "> <div class="px-4 w-full mt-10 md:mt-0 relative z-10 md:w-3/4 lg:w-2/3 "> <div class="redactor"> <p>A big part of that has included proactively advising and supporting the university and its network on the wide spectrum of digital opportunities and solutions. But that only makes sense. Statik is <strong>deeply committed to</strong> <strong>lifelong learning</strong>, personal development, and the pivotal role of educational institutions in making those a reality. We embody our commitment through smart, sustainable digital projects and have a <strong>strong track record of supporting the education sector</strong> with our expertise. </p> </div> </div> </div> </div> </div> </div> </div> <div class="section light"> <div class="container"> <div class="section__content"> <div class="flex flex-wrap bg-light dark:bg-black p-8 md:p-0"> <div class="relative w-full md:w-1/2 lg:w-5/12" data-s-parallax="true" data-s-parallax-background="false" data-s-parallax-delay="0" data-s-parallax-orientation="up" data-s-parallax-scale="1.3" data-s-parallax-breakpoint="820" data-s-parallax-overflow="false"> <div class="w-full h-full"> <div class="relative flex justify-center w-full h-full overflow-hidden md:pr-24 md:justify-end js-pull-out" data-query='[{"breakpoint":0,"direction":"both"},{"breakpoint":820,"direction":"left"}]' data-no-content="true"> <div class="w-full mx-auto xs:w-3/4 sm:w-2/3 md:max-h-full md:mx-0"> <svg class="w-full h-full -scale-x-100" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="811" height="720" viewBox="0 0 811 720"> <defs> <polygon id="ornament3a-266522" points="0 489.771 489.771 489.771 489.771 0 0 0" /> </defs> <mask id="ornament3b-266522" fill="#fff"> <use xlink:href="#ornament3a-266522" /> </mask> <use xlink:href="#ornament3a-266522" class="fill-site-light-blue" /> <image xlink:href="https://storage.googleapis.com/intcra_prod/files/Opleidingen-fotos/_800x800_crop_center-center_82_line/Detail-opleiding-analytics.jpg" alt="" width="498.317" height="498.317" x="0" y="0" mask="url(#ornament3b-266522)" /> <polygon class="fill-site-green" points="489.771 720 0 489.77 489.771 489.77" /> <polygon class="fill-site-blue" points="489.771 320.488 810.259 320.488 810.259 0 489.771 0" /> </svg> </div> </div> </div> </div> <div class="w-full mt-10 md:mt-0 md:w-1/2 md:py-24 flex flex-col justify-center lg:w-7/12 md:pr-20 "> <h2 id="doing-our-bit-to-make-education-great">Doing our bit to make education great</h2> <div class="redactor"> <p>Education projects are our kryptonite. Wait... isn’t that bad? Nope. It just means our weak-kneed love for education has given us all the right experience to tackle its challenges head-on. And we know that for our team to do that well, their personal development comes first.</p> </div> <div class="flex flex-wrap items-baseline mt-10"> <div class="mb-2 mr-4"> <a class="btn btn--primary" href="https://www.statik.be/en/blog/make-education-great">Read more about better education</a> </div> </div> </div> </div> </div> </div> </div> <div class="section section--default"> <div class="container"> <div class="section__content"> <div class="relative "> <div class="flex -mx-4 flex-wrap flex-row-reverse"> <div class="px-4 w-full md:w-1/2"> <img src="https://storage.googleapis.com/intcra_prod/files/Cases/KU-Leuven/_440x412_crop_center-center_82_line/ku-leuven-home.png" data-srcset="https://storage.googleapis.com/intcra_prod/files/Cases/KU-Leuven/_440x412_crop_center-center_82_line/ku-leuven-home.png 440w, https://storage.googleapis.com/intcra_prod/files/Cases/KU-Leuven/_660x619_crop_center-center_82_line/ku-leuven-home.png 660w, https://storage.googleapis.com/intcra_prod/files/Cases/KU-Leuven/_820x769_crop_center-center_82_line/ku-leuven-home.png 820w, https://storage.googleapis.com/intcra_prod/files/Cases/KU-Leuven/_980x919_crop_center-center_82_line/ku-leuven-home.png 980w" sizes="(max-width: 479px) 95vw, (min-width: 480px) and (max-width: 659px) 448px, (min-width: 660px) and (max-width: 819px) 628px, (min-width: 820px) and (max-width: 979px) 378px, (min-width: 980px) and (max-width: 1199px) 458px, (min-width: 1200px) 568px" alt="" class="w-full lazyload" /> </div> <div class="px-4 w-full mt-10 md:mt-0 relative z-10 md:w-1/2 "> <h2 id="designing-ku-leuvens-new-online-image">Designing KU Leuven’s new online image</h2> <div class="redactor"> <p dir="ltr">We designed and launched KU Leuven’s first new brand identity in 2016. But five years down the road...it was time for an upgrade. To get it right, we had to talk to the users. And that’s why we made comprehensive <a href="https://www.statik.be/usability-research">user research</a> – focussed on the top tasks – the foundation of KU Leuven’s ‘new’ brand image. The existing brand strategy was a guideline for the development process. We closely collaborated with several KU Leuven departments for an efficient, largely-automated transition to the new style. </p> <p dir="ltr">March 2022 was the big reveal. All the new-look KU Leuven pages went live with a Big Bang (shout out to KU Leuven alumni: Georges Lemaître).<br /></p> <p>And we continue to advise on a <strong>domain basis</strong> by implementing the core principles of KU Leuven’s online strategy: a dual focus on the top tasks <em>and</em> concrete online objectives.</p> </div> </div> </div> </div> </div> </div> </div> <div class="section section--default"> <div class="container"> <div class="section__content"> <div class="relative "> <div class="flex -mx-4 flex-wrap "> <div class="px-4 w-full md:w-1/3"> <img src="https://storage.googleapis.com/intcra_prod/files/Statik-illustraties-2022/Online-marketing.svg" alt="" class="w-full" /> </div> <div class="px-4 w-full mt-10 md:mt-0 relative z-10 md:w-2/3 "> <h2 id="towards-more-data-driven-online-marketing">Towards more data-driven online marketing</h2> <div class="redactor"> <p>Web design and information architecture are one way we’ve provided KU Leuven with support. Developing <strong>a measurement plan per subsite</strong> to assess various marketing campaigns was another. We translated each department’s strategic objectives into <strong>concrete KPIs</strong>, which were incorporated into the <strong>measurement plan</strong> and a <strong>dashboard</strong>. The resulting metrics help KU Leuven regularly assess ongoing initiatives and develop new ones.</p> <p>We also assist some KU Leuven departments with setting up, implementing, and assessing <a href="https://www.statik.be/online-marketing/online-advertertising">concrete campaigns</a> (e.g. search engine ads, social media ads) or optimising their website for content and conversion. </p> </div> </div> </div> </div> </div> </div> </div> <div class="section section--default"> <div class="container"> <div class="section__content"> <div class="relative "> <div class="flex -mx-4 flex-wrap "> <div class="px-4 w-full mt-10 md:mt-0 relative z-10 md:w-3/4 lg:w-2/3 "> <h2 id="at-home-in-the-education-sector">At home in the education sector</h2> <div class="redactor"> <p dir="ltr">We<strong> know the education sector</strong> in terms of policy and strategy and operationally, i.e. where organisation and (IT) processes come into play. Our KU Leuven support has organically become more efficient. We take the lessons we’ve learnt and start new projects <strong>lean</strong>.<br /></p> </div> </div> </div> </div> </div> </div> </div> <div class="section section--default"> <div class="container"> <div class="section__content"> <div class="flex flex-wrap -mx-4"> <div class="w-full px-4 md:w-2/3 mx-auto order-1 md:order-2"> <blockquote class="text-3xl font-light quote md:text-5xl quote--red"> <p>Based on our partnering experience, Statik's biggest asset is their tremendous ability to understand things from our perspective. By strategically brainstorming with us, they flawlessly translate our communication and marketing objectives into web design and content management systems.<br /></p> </blockquote> <h2 class="text-base font-normal"> Isabelle Van Geet - KU Leuven Marketing Director </h2> </div> </div> </div> </div> </div> <div class="section section--default"> <div class="container"> <div class="section__content"> <div class="relative "> <div class="flex -mx-4 flex-wrap "> <div class="px-4 w-full mt-10 md:mt-0 relative z-10 md:w-3/4 lg:w-2/3 "> <div class="redactor"> <p>By now, we understand the university’s various <strong>internal and external challenges</strong>. And that deep familiarity helps us transform those into <strong>effective digital strategies, solutions, and campaigns</strong>. For example, the <strong>intranet</strong> keeps all kinds of KU Leuven employees across Flanders up to date and feeling more connected. Or look at the <strong>magazine site</strong>, which shares stories about KU Leuven’s tangible <strong>impact</strong> on society. That strikes a chord and appeals to new audiences. And don’t forget the <strong>online campaign and platform</strong> to attract new students. Those are just a handful of projects to show how co-creation with KU Leuven has led to growth and success.</p> </div> </div> </div> </div> </div> </div> </div> <div class="section section--default"> <div class="container"> <div class="section__content"> <div class="py-12 px-8 bg-site-light-blue dark:bg-site-blue"> <div class="mx-auto text-center md:w-2/3"> <div class="redactor cta "> <h2>Looking for a sustainable partnership?</h2> <p>In the education sector or elsewhere? 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