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We want to help. </div> </div> </div></div> </div> </div>  <div class='cols-wrapper loading'> <div class='col-main-wrapper'> <div class='col-main'> <div class='section' id='main'><div class='widget Blog' data-version='1' id='Blog1'> <div class='post' data-id='5580029450780028810' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2011/02/free-transaction-processing-for-google.html' itemprop='url' title='Free Transaction Processing For Google Grants Recipients Continues Through 2011'> Free Transaction Processing For Google Grants Recipients Continues Through 2011 </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, February 24, 2011 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <i>Cross posted on <a href="http://googlecheckout.blogspot.com/">The Official Google Checkout Blog</a></i><br /> <br /> We’re thrilled to announce that as part of the <a href="http://checkout.google.com/seller/npo/">Google Checkout for Non-Profits program</a>, free transaction processing for Google Grants recipients will be extended through 2011.<br /> <br /> So if you’re part of the <a href="//www.google.com/grants/">Google Grants</a> program and you have a Google Checkout account, you’ll be able to use Google Checkout to accept donations without paying transaction processing fees in the coming year. We hope many non-profits take advantage of this benefit through the next year as they raise funds to advance their causes.<br /> <br /> For more information about other Google tools for non-profits, check out the <a href="//www.google.com/nonprofits/">Google for Non-Profits</a> website. <br /> <div><span class="byline-author"><br /> </span></div><div><span class="byline-author">Posted by Satyajeet Salgar, Checkout Team</span></div> </script> <noscript> <i>Cross posted on <a href="http://googlecheckout.blogspot.com/">The Official Google Checkout Blog</a></i><br /> <br /> We’re thrilled to announce that as part of the <a href="http://checkout.google.com/seller/npo/">Google Checkout for Non-Profits program</a>, free transaction processing for Google Grants recipients will be extended through 2011.<br /> <br /> So if you’re part of the <a href="//www.google.com/grants/">Google Grants</a> program and you have a Google Checkout account, you’ll be able to use Google Checkout to accept donations without paying transaction processing fees in the coming year. We hope many non-profits take advantage of this benefit through the next year as they raise funds to advance their causes.<br /> <br /> For more information about other Google tools for non-profits, check out the <a href="//www.google.com/nonprofits/">Google for Non-Profits</a> website. <br /> <div><span class="byline-author"><br /> </span></div><div><span class="byline-author">Posted by Satyajeet Salgar, Checkout Team</span></div> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2011/02/free-transaction-processing-for-google.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Free Transaction Processing For Google Grants Recipients Continues Through 2011&url=https://googlefornonprofits.blogspot.com/2011/02/free-transaction-processing-for-google.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2011/02/free-transaction-processing-for-google.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2011/02/free-transaction-processing-for-google.html' data-url='https://googlefornonprofits.blogspot.com/2011/02/free-transaction-processing-for-google.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2011/02/free-transaction-processing-for-google.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20Products' rel='tag'> Google Products </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Resources%20for%20Non-Profits' rel='tag'> Resources for Non-Profits </a> </span> </div> </div> </div> <div class='post' data-id='8935678450649289634' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2011/02/industry-benchmarking-series.html' itemprop='url' title='Industry Benchmarking Series'> Industry Benchmarking Series </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, February 22, 2011 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Last year we conducted our <a href="http://googlegrants.blogspot.com/2010/11/annual-survey-announcement.html">Annual Survey</a>, which collected responses from our grantee base on a range of topics like AdWords usage, performance, marketing strategy, product adoption, organization needs and case study information.<br /><br />In an effort to better understand the needs and trends of organizations within our grantee base, we also asked for <a href="http://nccs.urban.org/classification/NTEE.cfm">NTEE</a> codes from US grantee respondents so that we could begin to associate these needs and trends with sub-categories of the NGO industry and offer some insight into the NGO industry in which your organization works.<br /><br />We’re excited to be able to now share this insight with you in the form of industry benchmarks.<br /><br />Over the next few months we’ll feature a series of posts that offer benchmark data for each of the NTEE categories represented within our grantee base. The benchmarks are an aggregated and averaged interpretation of the NGO categories that were well represented in the survey results. We won’t provide benchmark data for those categories that were under represented or didn’t have any results.<br /><br />You can look forward to industry information like types of tracking metrics, mission objectives, marketing objectives, AdWords performance and agency usage.<br /><br />We’ll begin our series with the <a href="https://docs.google.com/a/google.com/viewer?url=http://nccsdataweb.urban.org/kbfiles/324/NTEE%2520Two%2520Page_2005.DOC">Arts, Culture & Humanities category</a> and continue in batches until we’ve shared benchmarks for all represented industries.<br /><br />Add <a href="http://googlegrants.blogspot.com/atom.xml">our blog feed</a> to your reader to see when your industry benchmark is posted.<br /><br /><span class="byline-author">Posted by Jessica Vaughan, Google Grants Team</span> </script> <noscript> Last year we conducted our <a href="http://googlegrants.blogspot.com/2010/11/annual-survey-announcement.html">Annual Survey</a>, which collected responses from our grantee base on a range of topics like AdWords usage, performance, marketing strategy, product adoption, organization needs and case study information.<br /><br />In an effort to better understand the needs and trends of organizations within our grantee base, we also asked for <a href="http://nccs.urban.org/classification/NTEE.cfm">NTEE</a> codes from US grantee respondents so that we could begin to associate these needs and trends with sub-categories of the NGO industry and offer some insight into the NGO industry in which your organization works.<br /><br />We’re excited to be able to now share this insight with you in the form of industry benchmarks.<br /><br />Over the next few months we’ll feature a series of posts that offer benchmark data for each of the NTEE categories represented within our grantee base. The benchmarks are an aggregated and averaged interpretation of the NGO categories that were well represented in the survey results. We won’t provide benchmark data for those categories that were under represented or didn’t have any results.<br /><br />You can look forward to industry information like types of tracking metrics, mission objectives, marketing objectives, AdWords performance and agency usage.<br /><br />We’ll begin our series with the <a href="https://docs.google.com/a/google.com/viewer?url=http://nccsdataweb.urban.org/kbfiles/324/NTEE%2520Two%2520Page_2005.DOC">Arts, Culture & Humanities category</a> and continue in batches until we’ve shared benchmarks for all represented industries.<br /><br />Add <a href="http://googlegrants.blogspot.com/atom.xml">our blog feed</a> to your reader to see when your industry benchmark is posted.<br /><br /><span class="byline-author">Posted by Jessica Vaughan, Google Grants Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2011/02/industry-benchmarking-series.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Industry Benchmarking Series&url=https://googlefornonprofits.blogspot.com/2011/02/industry-benchmarking-series.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2011/02/industry-benchmarking-series.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2011/02/industry-benchmarking-series.html' data-url='https://googlefornonprofits.blogspot.com/2011/02/industry-benchmarking-series.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2011/02/industry-benchmarking-series.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Resources%20for%20Non-Profits' rel='tag'> Resources for Non-Profits </a> </span> </div> </div> </div> <div class='post' data-id='6700280840210097510' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2011/02/announcing-2011-nonprofit-video-awards.html' itemprop='url' title='Announcing The 2011 Nonprofit Video Awards'> Announcing The 2011 Nonprofit Video Awards </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Wednesday, February 16, 2011 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> If you’re a non-profit organization who has created one or more amazing videos in the past year, we have good news for you. For the second year in a row, YouTube is teaming up with See3 Communications to present <a href="//www.youtube.com/nonprofitvideoawards">the DoGooder Nonprofit Video Awards</a>, a celebration of the best non-profit video on the site.<br /><br />Whether you created a high-definition documentary about street slums in India or shot a quirky cellphone video of rescue dogs at your animal shelter, we encourage you to submit your video at <a href="//www.youtube.com/nonprofitvideoawards">www.youtube.com/nonprofitvideoawards.</a> We’ll award prizes like $2500 grants from the Case Foundation, Flip Cams, free admission to the Nonprofit Technology Conference, and a spotlight on the YouTube homepage to small, medium and large organizations, plus a special award for the “Best Thrifty Video”.<br /><br />To give you a sense of what works, here are the finalists’ videos from last year’s competition:<br /><br /><iframe title="YouTube video player" width="480" height="390" src="//www.youtube.com/embed/TcI8fYKH3Ik" frameborder="0" allowfullscreen></iframe><br /><br />The deadline to enter is March 2, 2010 and you must be a member of <a href="//www.youtube.com/nonprofits">the YouTube Nonprofit Program</a> at the time of judging, to enter. Good luck!<br /><br /><span class="byline-author">Posted by Ramya Raghavan, YouTube Team</span> </script> <noscript> If you’re a non-profit organization who has created one or more amazing videos in the past year, we have good news for you. For the second year in a row, YouTube is teaming up with See3 Communications to present <a href="//www.youtube.com/nonprofitvideoawards">the DoGooder Nonprofit Video Awards</a>, a celebration of the best non-profit video on the site.<br /><br />Whether you created a high-definition documentary about street slums in India or shot a quirky cellphone video of rescue dogs at your animal shelter, we encourage you to submit your video at <a href="//www.youtube.com/nonprofitvideoawards">www.youtube.com/nonprofitvideoawards.</a> We’ll award prizes like $2500 grants from the Case Foundation, Flip Cams, free admission to the Nonprofit Technology Conference, and a spotlight on the YouTube homepage to small, medium and large organizations, plus a special award for the “Best Thrifty Video”.<br /><br />To give you a sense of what works, here are the finalists’ videos from last year’s competition:<br /><br /><iframe title="YouTube video player" width="480" height="390" src="//www.youtube.com/embed/TcI8fYKH3Ik" frameborder="0" allowfullscreen></iframe><br /><br />The deadline to enter is March 2, 2010 and you must be a member of <a href="//www.youtube.com/nonprofits">the YouTube Nonprofit Program</a> at the time of judging, to enter. Good luck!<br /><br /><span class="byline-author">Posted by Ramya Raghavan, YouTube Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2011/02/announcing-2011-nonprofit-video-awards.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Announcing The 2011 Nonprofit Video Awards&url=https://googlefornonprofits.blogspot.com/2011/02/announcing-2011-nonprofit-video-awards.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2011/02/announcing-2011-nonprofit-video-awards.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2011/02/announcing-2011-nonprofit-video-awards.html' data-url='https://googlefornonprofits.blogspot.com/2011/02/announcing-2011-nonprofit-video-awards.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2011/02/announcing-2011-nonprofit-video-awards.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20Products' rel='tag'> Google Products </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grantees' rel='tag'> Grantees </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Resources%20for%20Non-Profits' rel='tag'> Resources for Non-Profits </a> </span> </div> </div> </div> <div class='post' data-id='3404189904361600067' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2011/02/new-regions-and-cities-available-for.html' itemprop='url' title='New Regions And Cities Available For Targeting On AdWords'> New Regions And Cities Available For Targeting On AdWords </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, February 15, 2011 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <meta charset="utf-8"><i>Cross posted on <a href="http://adwords.blogspot.com/2011/02/new-regions-and-cities-now-available.html">the Inside AdWords Blog</a></i><br /><br /><br /><br />Over the coming weeks, we’ll be rolling out city targeting in 12 additional countries to help you reach more customers in local markets with your AdWords campaigns. With this expansion, city targeting will now be available to AdWords advertisers in <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=1138823">34 countries</a>. In addition, we’re also announcing the ability to target regions in Argentina.<div><br /><br /></div><div><meta charset="utf-8">The countries with new city and region targeting options in AdWords are:<br /><br /><br /><br />Argentina (region targeting only), Austria, Brazil, China (coming soon), Colombia, Czech Republic, Finland (coming soon), Hungary (coming soon), Malaysia, Mexico, Morocco, New Zealand, Nigeria, Norway, Poland, South Korea, Switzerland, Ukraine<br /><br /><div><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFUBxib-OE7Z513CiomJHvYHZwD-pwWS8RvG75eitKtqxwnzU-ko-koa8djesZ343DAvFmb5hPcZj0JfqW0_E7smQw6HEKnwfAaMcowkrJHw7ZlRdlq60biQcgH-xclJfCmUCGcRL5erI/s1600/maps.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5574055623136437474" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFUBxib-OE7Z513CiomJHvYHZwD-pwWS8RvG75eitKtqxwnzU-ko-koa8djesZ343DAvFmb5hPcZj0JfqW0_E7smQw6HEKnwfAaMcowkrJHw7ZlRdlq60biQcgH-xclJfCmUCGcRL5erI/s320/maps.png" style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 244px;" /></a><br /><br />Location targeting helps you tailor your ads toward specific markets, analyze your AdWords campaigns by market, and optimize your campaigns for higher return-on-investment (ROI). Now, you can go a level deeper and optimize the performance of your AdWords campaign at the city level.<br /><br /><br /><br />For example, let’s say your organization operates in Mexico. You conduct a campaign level analysis and learn that you’re getting more conversions from big cities, such as Mexico City, than from rural areas. Here are a few steps that you can take to optimize your AdWords campaign:<br /><br /><br /><br />1. Run an <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=95978">AdWords geographic report</a> or <a href="//www.google.com/support/analytics/bin/answer.py?hl=en&answer=60127">Analytics report</a> to determine where your users are located and where you’re getting your most valuable traffic.<br /><br /><br /><br /></div><div>2. Adjust your campaign setup:</div><div><ul><li>Run a campaign targeting cities bringing in the most traffic and increase the bids on the keywords in that campaign to maximize your impressions in those cities.</li><li>Consider setting up a regionally (or nationally) targeted campaign with potentially lower bids on the same keywords to capture additional traffic from outside your top-performing cities.</li></ul>3. Adjust bids accordingly to optimize for the highest campaign ROI.<br /><br /><br /><br />We hope that with the expansion of city targeting, advertisers in more countries will be able to reach their local users more effectively. Visit the <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=114672">AdWords Help Center</a> to learn more about getting started with this feature.</div><div><br /><br /></div><div><span class="byline-author">Posted by Gordon Zhu, AdWords Team</span></div></div> </script> <noscript> <meta charset="utf-8"><i>Cross posted on <a href="http://adwords.blogspot.com/2011/02/new-regions-and-cities-now-available.html">the Inside AdWords Blog</a></i><br /><br /><br /><br />Over the coming weeks, we’ll be rolling out city targeting in 12 additional countries to help you reach more customers in local markets with your AdWords campaigns. With this expansion, city targeting will now be available to AdWords advertisers in <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=1138823">34 countries</a>. In addition, we’re also announcing the ability to target regions in Argentina.<div><br /><br /></div><div><meta charset="utf-8">The countries with new city and region targeting options in AdWords are:<br /><br /><br /><br />Argentina (region targeting only), Austria, Brazil, China (coming soon), Colombia, Czech Republic, Finland (coming soon), Hungary (coming soon), Malaysia, Mexico, Morocco, New Zealand, Nigeria, Norway, Poland, South Korea, Switzerland, Ukraine<br /><br /><div><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFUBxib-OE7Z513CiomJHvYHZwD-pwWS8RvG75eitKtqxwnzU-ko-koa8djesZ343DAvFmb5hPcZj0JfqW0_E7smQw6HEKnwfAaMcowkrJHw7ZlRdlq60biQcgH-xclJfCmUCGcRL5erI/s1600/maps.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5574055623136437474" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFUBxib-OE7Z513CiomJHvYHZwD-pwWS8RvG75eitKtqxwnzU-ko-koa8djesZ343DAvFmb5hPcZj0JfqW0_E7smQw6HEKnwfAaMcowkrJHw7ZlRdlq60biQcgH-xclJfCmUCGcRL5erI/s320/maps.png" style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 244px;" /></a><br /><br />Location targeting helps you tailor your ads toward specific markets, analyze your AdWords campaigns by market, and optimize your campaigns for higher return-on-investment (ROI). Now, you can go a level deeper and optimize the performance of your AdWords campaign at the city level.<br /><br /><br /><br />For example, let’s say your organization operates in Mexico. You conduct a campaign level analysis and learn that you’re getting more conversions from big cities, such as Mexico City, than from rural areas. Here are a few steps that you can take to optimize your AdWords campaign:<br /><br /><br /><br />1. Run an <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=95978">AdWords geographic report</a> or <a href="//www.google.com/support/analytics/bin/answer.py?hl=en&answer=60127">Analytics report</a> to determine where your users are located and where you’re getting your most valuable traffic.<br /><br /><br /><br /></div><div>2. Adjust your campaign setup:</div><div><ul><li>Run a campaign targeting cities bringing in the most traffic and increase the bids on the keywords in that campaign to maximize your impressions in those cities.</li><li>Consider setting up a regionally (or nationally) targeted campaign with potentially lower bids on the same keywords to capture additional traffic from outside your top-performing cities.</li></ul>3. Adjust bids accordingly to optimize for the highest campaign ROI.<br /><br /><br /><br />We hope that with the expansion of city targeting, advertisers in more countries will be able to reach their local users more effectively. Visit the <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=114672">AdWords Help Center</a> to learn more about getting started with this feature.</div><div><br /><br /></div><div><span class="byline-author">Posted by Gordon Zhu, AdWords Team</span></div></div> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2011/02/new-regions-and-cities-available-for.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:New Regions And Cities Available For Targeting On AdWords&url=https://googlefornonprofits.blogspot.com/2011/02/new-regions-and-cities-available-for.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2011/02/new-regions-and-cities-available-for.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2011/02/new-regions-and-cities-available-for.html' data-url='https://googlefornonprofits.blogspot.com/2011/02/new-regions-and-cities-available-for.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2011/02/new-regions-and-cities-available-for.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/AdWords%20Basics' rel='tag'> AdWords Basics </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grantees' rel='tag'> Grantees </a> </span> </div> </div> </div> <div class='post' data-id='4444476485849237939' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2011/02/managing-your-account-with-limited-time.html' itemprop='url' title='Managing Your Account With Limited Time'> Managing Your Account With Limited Time </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, February 10, 2011 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> “Time is on my side” might be true for The Rolling Stones, but probably not for the rest of us. “So much to do, so little time” is a more accurate sentiment. We never seem to have enough hours in the day to get everything done that we want to, especially within the business realm.<br /><br />Managing your AdWords account is no exception. We know it requires continual management for maximium effectiveness - including adding new keywords, deleting keywords and ads that aren’t performing well, updating the account based on changes to your products, services, and landing pages, adjusting CPCs, taking advantage of new AdWords features, etc. On top of this, most non-profit organizations also have limited resources. How do you do it and do it well?<br /><br />Fortunately, there are ways to make the account management process much easier and faster. Here are five features that can simplify the process:<br /><br /><b>1. Keyword Insertion</b><br /><br />Keyword insertion dynamically inserts your keywords into your text ad(s). This allows the user to see an ad that is highly relevant to their search, which increases the chances of a click. If the keyword triggered is longer than the character limit, the default ad text you specify will show instead.<br /><br />Tightly themed ad groups are always ideal, but keyword insertion is a great alternative if you don’t have time to separate each individual micro-theme. Still, all of the keywords should be fairly related to ensure success. It’s also important to ensure that all of your keywords make sense when inserted into the space at hand. That may mean deleting or separating keywords for competitive products/services, keywords with “reviews” if you don’t show comparisons, etc.<br /><br />Implementation is easy - you simply place one snippet of code into your ad. See this quick <a href="https://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=74996">guide</a> that explains further.<br /><br /><b>2. Broad Match Modifier</b><br /><br /><a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=175280">Broad Match Modifier</a> is the newest keyword match type, which is essentially a cross between broad and phrase match. It allows more search flexibility than phrase match, but more precise targeting than broad match. It’s identified by a plus (+) sign immediately proceeding any word within a keyword - and you can utilize this feature for certain words or all words within a keyword.<br /><br />Words with the plus sign must appear in the actual search query, or a very similar variation. These variations include misspellings, plurals/singulars, abbreviations, ancronyms, and stemmings (like “donate” and “donation”). Unlike broad match, it does not include synonyms and related queries.<br /><br />The time-savers with BMM are that you a) can safely use it as as your default match type for any new keywords, without having to worry about broad/phrase/exact, and b) avoid having to identify and add as many negative keywords to filter out unwanted traffic that broad can require.<br /><br /><b>3. Conversion Optimizer</b><br /><br />Getting traffic to your site is half the battle; the other half is converting the traffic to the action you want them to take. <a href="http://adwords.google.com/support/aw/bin/topic.py?hl=en&topic=16344">Conversion tracking</a> measures the effectiveness of your traffic, by showing which keywords lead to the important action(s) you specify on your site - a sale, lead, signup, etc.<br /><br />Implementation does require some effort, but it’s well worth it. The good news is that once you have conversion tracking enabled, AdWords can do the heavy lifting through a great tool called <a href="http://adwords.google.com/support/aw/bin/topic.py?hl=en&topic=16789">Conversion Optimizer</a>. This tool uses your conversion data to maximize conversions at a lower cost.<br /><br />With Conversion Optimizer, you bid at either a maximum CPA (the most you’re willing to pay per conversion) or target CPA (average amount you’d like to pay per conversion). The tool automatically adjusts your cost-per-click bids for each ad auction accordingly. That means no more manual adjustment of CPCs is needed. Conversion Optimizer does the work for you.<br /><br />To use this feature, you need to have at least 15 conversions recorded in the last 30 days. To activate it, go to the Campaign tab > Select campaign name > Settings tab > “Bidding Option: Edit” > “Focus on Conversions”.<br /><br /><b>4. Custom Alerts</b><br /><br />If you find yourself continually checking the account for any unusual behavior, budget monitoring, or to make sure certain metrics are still “in the green”, try <a href="http://adwords.google.com/support/aw/bin/topic.py?hl=en&topic=21809">Custom Alerts</a>. This feature notifies you when metrics fall or rise past a certain threshold that you set. For example, you can set a custom alert to notify you when you’re close to hitting your daily budget (you choose the amount). You choose whether your notifications appear within the messages section of your account, or emailed to you directly. This frees you up to pay attention to the account only as necessary.<br /><br /><b>5. Automated Rules</b><br /><br />What happens if you take custom alerts to the next level, and not only provide alerts, but action on those alerts? You get a brand new and exciting feature called <a href="http://adwords.google.com/support/aw/bin/topic.py?hl=en&topic=1065442">Automated Rules</a> that takes a specific action based on the parameters you set. System-implemented changes can be made to the bids, budgets, and status of campaigns, ad groups, ads and sets of keywords.<br /><br />For instance, you may use it to:<br /><ul><li>Raise CPCs by a certain amount for all keywords that fall below position 4</li><li>Activate ads late Sunday night for a promotion that begins the following morning</li><li>Increase your daily budget during the weekdays when you have customer support</li></ul>You can have up to 10 rules at a time. There isn’t a way to edit each rule, so just delete and create new ones as desired. And stay tuned, because new levers and options are in the works...<br /><br />In general, AdWords is continually developing the platform to allow for more automation and to make your life even easier. For now, take advantage of these features. And time will start to be a little more on your side.<br /><br /><span class="byline-author">Posted by Carla Swiryn, AdWords Team</span> </script> <noscript> “Time is on my side” might be true for The Rolling Stones, but probably not for the rest of us. “So much to do, so little time” is a more accurate sentiment. We never seem to have enough hours in the day to get everything done that we want to, especially within the business realm.<br /><br />Managing your AdWords account is no exception. We know it requires continual management for maximium effectiveness - including adding new keywords, deleting keywords and ads that aren’t performing well, updating the account based on changes to your products, services, and landing pages, adjusting CPCs, taking advantage of new AdWords features, etc. On top of this, most non-profit organizations also have limited resources. How do you do it and do it well?<br /><br />Fortunately, there are ways to make the account management process much easier and faster. Here are five features that can simplify the process:<br /><br /><b>1. Keyword Insertion</b><br /><br />Keyword insertion dynamically inserts your keywords into your text ad(s). This allows the user to see an ad that is highly relevant to their search, which increases the chances of a click. If the keyword triggered is longer than the character limit, the default ad text you specify will show instead.<br /><br />Tightly themed ad groups are always ideal, but keyword insertion is a great alternative if you don’t have time to separate each individual micro-theme. Still, all of the keywords should be fairly related to ensure success. It’s also important to ensure that all of your keywords make sense when inserted into the space at hand. That may mean deleting or separating keywords for competitive products/services, keywords with “reviews” if you don’t show comparisons, etc.<br /><br />Implementation is easy - you simply place one snippet of code into your ad. See this quick <a href="https://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=74996">guide</a> that explains further.<br /><br /><b>2. Broad Match Modifier</b><br /><br /><a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=175280">Broad Match Modifier</a> is the newest keyword match type, which is essentially a cross between broad and phrase match. It allows more search flexibility than phrase match, but more precise targeting than broad match. It’s identified by a plus (+) sign immediately proceeding any word within a keyword - and you can utilize this feature for certain words or all words within a keyword.<br /><br />Words with the plus sign must appear in the actual search query, or a very similar variation. These variations include misspellings, plurals/singulars, abbreviations, ancronyms, and stemmings (like “donate” and “donation”). Unlike broad match, it does not include synonyms and related queries.<br /><br />The time-savers with BMM are that you a) can safely use it as as your default match type for any new keywords, without having to worry about broad/phrase/exact, and b) avoid having to identify and add as many negative keywords to filter out unwanted traffic that broad can require.<br /><br /><b>3. Conversion Optimizer</b><br /><br />Getting traffic to your site is half the battle; the other half is converting the traffic to the action you want them to take. <a href="http://adwords.google.com/support/aw/bin/topic.py?hl=en&topic=16344">Conversion tracking</a> measures the effectiveness of your traffic, by showing which keywords lead to the important action(s) you specify on your site - a sale, lead, signup, etc.<br /><br />Implementation does require some effort, but it’s well worth it. The good news is that once you have conversion tracking enabled, AdWords can do the heavy lifting through a great tool called <a href="http://adwords.google.com/support/aw/bin/topic.py?hl=en&topic=16789">Conversion Optimizer</a>. This tool uses your conversion data to maximize conversions at a lower cost.<br /><br />With Conversion Optimizer, you bid at either a maximum CPA (the most you’re willing to pay per conversion) or target CPA (average amount you’d like to pay per conversion). The tool automatically adjusts your cost-per-click bids for each ad auction accordingly. That means no more manual adjustment of CPCs is needed. Conversion Optimizer does the work for you.<br /><br />To use this feature, you need to have at least 15 conversions recorded in the last 30 days. To activate it, go to the Campaign tab > Select campaign name > Settings tab > “Bidding Option: Edit” > “Focus on Conversions”.<br /><br /><b>4. Custom Alerts</b><br /><br />If you find yourself continually checking the account for any unusual behavior, budget monitoring, or to make sure certain metrics are still “in the green”, try <a href="http://adwords.google.com/support/aw/bin/topic.py?hl=en&topic=21809">Custom Alerts</a>. This feature notifies you when metrics fall or rise past a certain threshold that you set. For example, you can set a custom alert to notify you when you’re close to hitting your daily budget (you choose the amount). You choose whether your notifications appear within the messages section of your account, or emailed to you directly. This frees you up to pay attention to the account only as necessary.<br /><br /><b>5. Automated Rules</b><br /><br />What happens if you take custom alerts to the next level, and not only provide alerts, but action on those alerts? You get a brand new and exciting feature called <a href="http://adwords.google.com/support/aw/bin/topic.py?hl=en&topic=1065442">Automated Rules</a> that takes a specific action based on the parameters you set. System-implemented changes can be made to the bids, budgets, and status of campaigns, ad groups, ads and sets of keywords.<br /><br />For instance, you may use it to:<br /><ul><li>Raise CPCs by a certain amount for all keywords that fall below position 4</li><li>Activate ads late Sunday night for a promotion that begins the following morning</li><li>Increase your daily budget during the weekdays when you have customer support</li></ul>You can have up to 10 rules at a time. There isn’t a way to edit each rule, so just delete and create new ones as desired. And stay tuned, because new levers and options are in the works...<br /><br />In general, AdWords is continually developing the platform to allow for more automation and to make your life even easier. For now, take advantage of these features. And time will start to be a little more on your side.<br /><br /><span class="byline-author">Posted by Carla Swiryn, AdWords Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2011/02/managing-your-account-with-limited-time.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Managing Your Account With Limited Time&url=https://googlefornonprofits.blogspot.com/2011/02/managing-your-account-with-limited-time.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2011/02/managing-your-account-with-limited-time.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2011/02/managing-your-account-with-limited-time.html' data-url='https://googlefornonprofits.blogspot.com/2011/02/managing-your-account-with-limited-time.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2011/02/managing-your-account-with-limited-time.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/AdWords%20Basics' rel='tag'> AdWords Basics </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grantees' rel='tag'> Grantees </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Optimization' rel='tag'> Optimization </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Resources%20for%20Non-Profits' rel='tag'> Resources for Non-Profits </a> </span> </div> </div> </div> <div class='post' data-id='1332781736209481817' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2011/02/your-keywords-and-quality-score.html' itemprop='url' title='Your Keywords And Quality Score'> Your Keywords And Quality Score </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, February 8, 2011 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> The AdWords system calculates a <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=10215">‘Quality Score’</a> for each keyword in your account. It looks at a variety of factors to measure how relevant your keyword is to your ad text and to a user’s search query. A keyword’s Quality Score updates frequently and is closely related to its performance. In fact, a Quality Score is calculated each time your keyword matches a search query or every time your keyword has the potential to trigger an ad. In general, a high Quality Score means that your keyword will trigger ads in a higher position and at a lower <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=6297">cost-per-click (CPC).</a><br /><br /><b>Viewing Your Quality Score</b><br /><br /><div>You can find representations of your keywords’ Quality Scores in three places: your account statistics, the Keyword Analysis field and via an account report. Please see below for details on each method.<br /><br />1. To find representation of your keywords’ Quality Scores in your account statistics:<br /><span class="Apple-tab-span" style="white-space:pre"> </span>a. Sign in to your AdWords account at <a href="https://www.google.com/accounts/ServiceLogin?service=adwords&hl=en_US&ltmpl=adwords&passive=false&ifr=false&alwf=true&continue=https://adwords.google.com/um/gaiaauth?apt%3DNone%26ugl%3Dtrue&error=newacct">https://adwords.google.com</a>.<br /><span class="Apple-tab-span" style="white-space:pre"> </span>b. Select the appropriate campaign and ad group.<br /><span class="Apple-tab-span" style="white-space:pre"> </span>c. Click the<i> Keywords</i> tab.<br /><span class="Apple-tab-span" style="white-space:pre"> </span>d. Click <i>Columns</i> at the top of the ad group table.<br /><span class="Apple-tab-span" style="white-space:pre"> </span>e. Select <i>Quality Score</i> from the drop-down menu.<br /><span class="Apple-tab-span" style="white-space:pre"> </span>f. Click <i>Save</i> when you’re finished. Each keyword’s Quality Score will be measured and displayed on a scale of 1-10.<br /><br />2. To view the <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=150568&from=76846&rd=1">Keyword Analysis</a> field for any keyword, follow these steps:<br /><span class="Apple-tab-span" style="white-space:pre"> </span>a. Sign in to your AdWords account at <a href="https://www.google.com/accounts/ServiceLogin?service=adwords&hl=en_US&ltmpl=adwords&passive=false&ifr=false&alwf=true&continue=https://adwords.google.com/um/gaiaauth?apt%3DNone%26ugl%3Dtrue&error=newacct">https://adwords.google.com</a>.<br /><span class="Apple-tab-span" style="white-space:pre"> </span>b. Click on a campaign.<br /><span class="Apple-tab-span" style="white-space:pre"> </span>c. Click on an ad group.<br /><span class="Apple-tab-span" style="white-space:pre"> </span>d. Select the <i>Keywords</i> tab.<br /><span class="Apple-tab-span" style="white-space:pre"> </span>e. Click the icon in the <i>Status</i> column next to any keyword.<br /><br />3. To view Quality Score via an account report, run a <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=66213">Keyword Performance report</a> and make sure to select the<i> Keyword Quality Score Detail</i> checkbox. This option appears in the <i>Add or Remove Columns</i> section under <i>Advanced Settings.</i><br /><br /><b>Moving Your Keywords & Quality Score</b><br /><br /></div><div>A keyword’s Quality Score may change after you move it to another ad group. However, the keyword’s performance history will not change. This is true regardless of whether you <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=99465&from=6271&rd=1">delete and re-add</a> the keyword or transfer the keyword using <a href="https://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=47767">AdWords Editor</a>.<br /><br />Here are two ways that a keyword’s Quality Score can change after moving to a new ad group:<br /><br /> </div><div>1. A keyword’s Quality Score is influenced by its relevance to the ads in its ad group. If you move a keyword to an ad group with more relevant ads, therefore, its Quality Score may improve. Similarly, the Quality Score may decrease if the ads are less relevant. For example, if the keyword ‘camp volunteer’ is in an ad group with ads seeking volunteers for camp it is likely to have a higher Quality Score than if the keyword was in an ad group with ads promoting camp registration.<br /><br /> </div><div>2. In addition, moving a keyword to an ad group with more relevant ads can improve a keyword’s clickthrough rate (CTR) going forward. This, over time, will improve its Quality Score.<br /><br /><b>Improving Your Quality Score</b><br /><br /></div><div>The best way to improve your keywords’ Quality Scores is by optimizing your account. This entails making sure that each of your ad groups contain descriptive ads all promoting the same thing, and that each keyword in the ad group closely relates to the ad. For more information on optimizing your account check out these <a href="http://adwords.google.com/support/aw/bin/static.py?hl=en&page=tips.html">tips for success</a> and the <a href="http://adwords.google.com/support/aw/bin/static.py?hl=en&page=guide.cs&guide=21804">AdWords Optimization Center. </a><br /><br /><span class="byline-author">Posted by Janelle Kuhlman, Google Grants Team</span></div> </script> <noscript> The AdWords system calculates a <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=10215">‘Quality Score’</a> for each keyword in your account. It looks at a variety of factors to measure how relevant your keyword is to your ad text and to a user’s search query. A keyword’s Quality Score updates frequently and is closely related to its performance. In fact, a Quality Score is calculated each time your keyword matches a search query or every time your keyword has the potential to trigger an ad. In general, a high Quality Score means that your keyword will trigger ads in a higher position and at a lower <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=6297">cost-per-click (CPC).</a><br /><br /><b>Viewing Your Quality Score</b><br /><br /><div>You can find representations of your keywords’ Quality Scores in three places: your account statistics, the Keyword Analysis field and via an account report. Please see below for details on each method.<br /><br />1. To find representation of your keywords’ Quality Scores in your account statistics:<br /><span class="Apple-tab-span" style="white-space:pre"> </span>a. Sign in to your AdWords account at <a href="https://www.google.com/accounts/ServiceLogin?service=adwords&hl=en_US&ltmpl=adwords&passive=false&ifr=false&alwf=true&continue=https://adwords.google.com/um/gaiaauth?apt%3DNone%26ugl%3Dtrue&error=newacct">https://adwords.google.com</a>.<br /><span class="Apple-tab-span" style="white-space:pre"> </span>b. Select the appropriate campaign and ad group.<br /><span class="Apple-tab-span" style="white-space:pre"> </span>c. Click the<i> Keywords</i> tab.<br /><span class="Apple-tab-span" style="white-space:pre"> </span>d. Click <i>Columns</i> at the top of the ad group table.<br /><span class="Apple-tab-span" style="white-space:pre"> </span>e. Select <i>Quality Score</i> from the drop-down menu.<br /><span class="Apple-tab-span" style="white-space:pre"> </span>f. Click <i>Save</i> when you’re finished. Each keyword’s Quality Score will be measured and displayed on a scale of 1-10.<br /><br />2. To view the <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=150568&from=76846&rd=1">Keyword Analysis</a> field for any keyword, follow these steps:<br /><span class="Apple-tab-span" style="white-space:pre"> </span>a. Sign in to your AdWords account at <a href="https://www.google.com/accounts/ServiceLogin?service=adwords&hl=en_US&ltmpl=adwords&passive=false&ifr=false&alwf=true&continue=https://adwords.google.com/um/gaiaauth?apt%3DNone%26ugl%3Dtrue&error=newacct">https://adwords.google.com</a>.<br /><span class="Apple-tab-span" style="white-space:pre"> </span>b. Click on a campaign.<br /><span class="Apple-tab-span" style="white-space:pre"> </span>c. Click on an ad group.<br /><span class="Apple-tab-span" style="white-space:pre"> </span>d. Select the <i>Keywords</i> tab.<br /><span class="Apple-tab-span" style="white-space:pre"> </span>e. Click the icon in the <i>Status</i> column next to any keyword.<br /><br />3. To view Quality Score via an account report, run a <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=66213">Keyword Performance report</a> and make sure to select the<i> Keyword Quality Score Detail</i> checkbox. This option appears in the <i>Add or Remove Columns</i> section under <i>Advanced Settings.</i><br /><br /><b>Moving Your Keywords & Quality Score</b><br /><br /></div><div>A keyword’s Quality Score may change after you move it to another ad group. However, the keyword’s performance history will not change. This is true regardless of whether you <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=99465&from=6271&rd=1">delete and re-add</a> the keyword or transfer the keyword using <a href="https://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=47767">AdWords Editor</a>.<br /><br />Here are two ways that a keyword’s Quality Score can change after moving to a new ad group:<br /><br /> </div><div>1. A keyword’s Quality Score is influenced by its relevance to the ads in its ad group. If you move a keyword to an ad group with more relevant ads, therefore, its Quality Score may improve. Similarly, the Quality Score may decrease if the ads are less relevant. For example, if the keyword ‘camp volunteer’ is in an ad group with ads seeking volunteers for camp it is likely to have a higher Quality Score than if the keyword was in an ad group with ads promoting camp registration.<br /><br /> </div><div>2. In addition, moving a keyword to an ad group with more relevant ads can improve a keyword’s clickthrough rate (CTR) going forward. This, over time, will improve its Quality Score.<br /><br /><b>Improving Your Quality Score</b><br /><br /></div><div>The best way to improve your keywords’ Quality Scores is by optimizing your account. This entails making sure that each of your ad groups contain descriptive ads all promoting the same thing, and that each keyword in the ad group closely relates to the ad. For more information on optimizing your account check out these <a href="http://adwords.google.com/support/aw/bin/static.py?hl=en&page=tips.html">tips for success</a> and the <a href="http://adwords.google.com/support/aw/bin/static.py?hl=en&page=guide.cs&guide=21804">AdWords Optimization Center. </a><br /><br /><span class="byline-author">Posted by Janelle Kuhlman, Google Grants Team</span></div> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2011/02/your-keywords-and-quality-score.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Your Keywords And Quality Score&url=https://googlefornonprofits.blogspot.com/2011/02/your-keywords-and-quality-score.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2011/02/your-keywords-and-quality-score.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2011/02/your-keywords-and-quality-score.html' data-url='https://googlefornonprofits.blogspot.com/2011/02/your-keywords-and-quality-score.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2011/02/your-keywords-and-quality-score.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/AdWords%20Basics' rel='tag'> AdWords Basics </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grantees' rel='tag'> Grantees </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Optimization' rel='tag'> Optimization </a> </span> </div> </div> </div> <div class='post' data-id='7662961925965600302' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2011/02/request-for-grantee-photos.html' itemprop='url' title='Request For Grantee Photos'> Request For Grantee Photos </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, February 3, 2011 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> The Google Grants team would like to tell a more colorful story about the positive impact that grantees are having in the world. With this in mind, we are seeking digital photos from grantees that help tell their powerful story. The photos will be used both internally at Google and externally for marketing purposes. <br /><br />If you have any photos that you would like to pass on to us, please submit your information in <a href="https://spreadsheets.google.com/viewform?formkey=dGpOS2FGS1ZJZjdCOUlMRDNtQmlLRFE6MQ&ndplr=1">this form</a> and someone from our team will reach out to you directly with next steps. Please note that not all organizations will be selected and not all photos will be used. <br /><br />We look forward to hearing from you and thank you for all that you do!<br /><br /><span class="byline-author">Posted by Janelle Kuhlman, Google Grants Team</span> </script> <noscript> The Google Grants team would like to tell a more colorful story about the positive impact that grantees are having in the world. With this in mind, we are seeking digital photos from grantees that help tell their powerful story. The photos will be used both internally at Google and externally for marketing purposes. <br /><br />If you have any photos that you would like to pass on to us, please submit your information in <a href="https://spreadsheets.google.com/viewform?formkey=dGpOS2FGS1ZJZjdCOUlMRDNtQmlLRFE6MQ&ndplr=1">this form</a> and someone from our team will reach out to you directly with next steps. Please note that not all organizations will be selected and not all photos will be used. <br /><br />We look forward to hearing from you and thank you for all that you do!<br /><br /><span class="byline-author">Posted by Janelle Kuhlman, Google Grants Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2011/02/request-for-grantee-photos.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Request For Grantee Photos&url=https://googlefornonprofits.blogspot.com/2011/02/request-for-grantee-photos.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2011/02/request-for-grantee-photos.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2011/02/request-for-grantee-photos.html' data-url='https://googlefornonprofits.blogspot.com/2011/02/request-for-grantee-photos.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2011/02/request-for-grantee-photos.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grantees' rel='tag'> Grantees </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grants%20Program' rel='tag'> Grants Program </a> </span> </div> </div> </div> <div class='post' data-id='7243126180665610092' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2011/02/ad-approvals-best-practices.html' itemprop='url' title='Ad Approvals Best Practices'> Ad Approvals Best Practices </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, February 1, 2011 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Did you know that every single ad you create is reviewed by Google to ensure it abides by our advertising policies? Our ad approval process ensures users see relevant ads that promote high quality content. Our support team reviews ads in the order they’re received and it typically takes one to two business days to review your ad. Submitting a high quality and compliant ad can significantly speed up the review process and get your ad up and running as soon as possible.<br /><br />If you’re new grantee or a veteran, here are some best practices to understand about ad approvals. There are also a few tips to help you avoid common pitfalls we’ve seen several grantees experience over the past year. We hope these tips will be useful as you embark on new campaigns in 2011.<br /><br /><span style="font-weight:bold;">Ready your campaign</span><br />Make sure your ad, ad group and campaign are active. Paused or deleted ads will not be reviewed.<br /><br /><span style="font-weight:bold;">Ready your landing page</span><br />Make sure your ads lead to functioning landing pages. Landing pages that are under construction or result in server errors will be disapproved.<br /><br /><span style="font-weight:bold;">Ensure domain matching</span><br />Make sure your visible URL is the same domain as the final site you end up on. For example, if your visible URL is example.com, the final site a user should end up on when clicking your ad should be example.com. If the user ends up on differentsite.com, you are violating our Display URL policy.<br /><br /><span style="font-weight:bold;">Check for typos</span><br />Check for obvious typos in your URLs. Did you miss a, “.” or a, “ /”? A broken destination URL happens more often than you think.<br /><br /><span style="font-weight:bold;">Avoid exception requests </span><br />Submitting an exception request makes it highly likely that your ad will take more time to be reviewed. Think twice before requesting an exception and see if you can modify your ad text to avoid a potential delay or worse, a potential disapproval of your ad.<div><br /><b>Avoid excessive capitalization</b></div>Don’t use excessive capitalization in your ad text. Common words that are capitalized and subsequently disapproved are, “FREE” or “GOOGLE ADWORDS”.<div><br />Hopefully these tips will get your ads up and running with minimal delay! If your ads can’t run due to violations of our advertising policies, you can resubmit an ad that was disapproved for another review. Simply edit and save your ad and it will go through the ad approval process again. If you continue to encounter problems, take a look at the AdWords Help Center or ask for help in the AdWords Help Forum.</div><br /><span class="byline-author">Posted by Reid Yokoyama, Ads Quality Operations Team</span> </script> <noscript> Did you know that every single ad you create is reviewed by Google to ensure it abides by our advertising policies? Our ad approval process ensures users see relevant ads that promote high quality content. Our support team reviews ads in the order they’re received and it typically takes one to two business days to review your ad. Submitting a high quality and compliant ad can significantly speed up the review process and get your ad up and running as soon as possible.<br /><br />If you’re new grantee or a veteran, here are some best practices to understand about ad approvals. There are also a few tips to help you avoid common pitfalls we’ve seen several grantees experience over the past year. We hope these tips will be useful as you embark on new campaigns in 2011.<br /><br /><span style="font-weight:bold;">Ready your campaign</span><br />Make sure your ad, ad group and campaign are active. Paused or deleted ads will not be reviewed.<br /><br /><span style="font-weight:bold;">Ready your landing page</span><br />Make sure your ads lead to functioning landing pages. Landing pages that are under construction or result in server errors will be disapproved.<br /><br /><span style="font-weight:bold;">Ensure domain matching</span><br />Make sure your visible URL is the same domain as the final site you end up on. For example, if your visible URL is example.com, the final site a user should end up on when clicking your ad should be example.com. If the user ends up on differentsite.com, you are violating our Display URL policy.<br /><br /><span style="font-weight:bold;">Check for typos</span><br />Check for obvious typos in your URLs. Did you miss a, “.” or a, “ /”? A broken destination URL happens more often than you think.<br /><br /><span style="font-weight:bold;">Avoid exception requests </span><br />Submitting an exception request makes it highly likely that your ad will take more time to be reviewed. Think twice before requesting an exception and see if you can modify your ad text to avoid a potential delay or worse, a potential disapproval of your ad.<div><br /><b>Avoid excessive capitalization</b></div>Don’t use excessive capitalization in your ad text. Common words that are capitalized and subsequently disapproved are, “FREE” or “GOOGLE ADWORDS”.<div><br />Hopefully these tips will get your ads up and running with minimal delay! If your ads can’t run due to violations of our advertising policies, you can resubmit an ad that was disapproved for another review. Simply edit and save your ad and it will go through the ad approval process again. If you continue to encounter problems, take a look at the AdWords Help Center or ask for help in the AdWords Help Forum.</div><br /><span class="byline-author">Posted by Reid Yokoyama, Ads Quality Operations Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2011/02/ad-approvals-best-practices.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Ad Approvals Best Practices&url=https://googlefornonprofits.blogspot.com/2011/02/ad-approvals-best-practices.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span 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src='data:image/png;base64,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'/> <h2> Labels </h2> <i class='material-icons arrow'>  </i> </div> <div class='widget-content list-label-widget-content'> <ul> <li> <a dir='ltr' href='https://googlefornonprofits.blogspot.com/search/label/AdWords%20Basics'> AdWords Basics </a> <span dir='ltr'> 98 </span> </li> <li> <a dir='ltr' 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href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog'> Google for Nonprofits Blog </a> <span dir='ltr'> 529 </span> </li> <li> <a dir='ltr' href='https://googlefornonprofits.blogspot.com/search/label/Google%20Fusion%20Tables'> Google Fusion Tables </a> <span dir='ltr'> 2 </span> </li> <li> <a dir='ltr' href='https://googlefornonprofits.blogspot.com/search/label/Google%20Maps'> Google Maps </a> <span dir='ltr'> 10 </span> </li> <li> <a dir='ltr' href='https://googlefornonprofits.blogspot.com/search/label/Google%20Products'> Google Products </a> <span dir='ltr'> 63 </span> </li> <li> <a dir='ltr' href='https://googlefornonprofits.blogspot.com/search/label/Google%20Sketchup'> Google Sketchup </a> <span dir='ltr'> 2 </span> </li> <li> <a dir='ltr' href='https://googlefornonprofits.blogspot.com/search/label/Google%2B'> Google+ </a> <span dir='ltr'> 16 </span> </li> <li> <a dir='ltr' href='https://googlefornonprofits.blogspot.com/search/label/Grantees'> Grantees </a> <span dir='ltr'> 98 </span> </li> <li> <a dir='ltr' href='https://googlefornonprofits.blogspot.com/search/label/Grants%20Program'> Grants Program </a> <span dir='ltr'> 97 </span> </li> <li> <a dir='ltr' href='https://googlefornonprofits.blogspot.com/search/label/Optimization'> Optimization </a> <span dir='ltr'> 59 </span> </li> <li> <a dir='ltr' href='https://googlefornonprofits.blogspot.com/search/label/Program%20Alerts'> Program Alerts </a> <span dir='ltr'> 15 </span> </li> <li> <a dir='ltr' href='https://googlefornonprofits.blogspot.com/search/label/Resources%20for%20Non-Profits'> Resources for Non-Profits </a> <span dir='ltr'> 179 </span> </li> <li> <a dir='ltr' href='https://googlefornonprofits.blogspot.com/search/label/Tracking%20Performance'> Tracking Performance </a> <span dir='ltr'> 35 </span> </li> <li> <a dir='ltr' href='https://googlefornonprofits.blogspot.com/search/label/YouTube'> YouTube </a> <span dir='ltr'> 26 </span> </li> </ul> <div class='clear'></div> </div> </div><div class='widget BlogArchive' data-version='1' id='BlogArchive1'> <div class='tab'> <i class='material-icons icon'>  </i> <h2> Archive </h2> <i class='material-icons arrow'>  </i> </div> <div class='widget-content'> <div id='ArchiveList'> <div id='BlogArchive1_ArchiveList'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2016/'> 2016 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2016/09/'> Sep </a> </div> <div class='items'> 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href='https://googlefornonprofits.blogspot.com/2016/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2016/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2015/'> 2015 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2015/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> 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href='https://googlefornonprofits.blogspot.com/2014/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2014/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2014/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2013/'> 2013 </a> </div> <div class='items'> 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class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2013/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2013/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2013/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/'> 2012 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate expanded'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy toggle-open'> <i class='material-icons'>  </i>   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class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate expanded'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/'> 2010 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li 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