State of the Connected Customer Report

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Ties will occur when the count of responses is equal for different sentiments.</div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"> </div> </div> </div> </div> </div> <div class="columnContainer parbase section"><div class=" columns-wrapper bg-snow "> <div class="container"> <div class="row columns-wrapper "> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"> </div> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="spacerComponent parbase section"><div class="spacer " style="height:20px;"></div> </div> </div> </div> </div> </div> </div> <div class="columnContainer parbase section"><div class=" columns-wrapper bg-snow "> <div class="container"> <div class="row columns-wrapper "> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy hidden-xs hidden-sm img-responsive center-img-horizontally " alt="" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resources/page-dividers-2-fix.png"/> <img class="lazy hidden-md hidden-lg img-responsive center-img-horizontally " alt="" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resources/mobile-divider-1-550x100.png"/> </div> </div> </div> </div> </div> </div> </div> <div class="columnContainer parbase section"><div class=" columns-wrapper bg-snow "> <div class="container"> <div class="row columns-wrapper "> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy hidden-xs hidden-sm img-responsive center-img-horizontally " alt="A shopper uses his mobile phone to schedule an appointment with a personal stylist." src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resources/image-2.png"/> <img class="lazy hidden-md hidden-lg img-responsive center-img-horizontally " alt="A shopper uses his mobile phone to schedule an appointment with a personal stylist." src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resources/mobile-hero-2325x315.png"/> </div> </div> </div> </div> </div> </div> </div> <div class="columnContainer parbase section"><div class=" columns-wrapper bg-snow "> <div class="container"> <div class="row columns-wrapper "> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-10 col-md-10 col-lg-10"><div class="headingComponent parbase section"> <h3 id="trust-is-a-differentiator" class=" avantgarde-lgr text-stratus text-center avant-garde-demi col-xs-12 col-sm-12 col-md-12 col-lg-12 margin-40-top-lg margin-30-top-sm margin-30-bottom-lg " style="; "> <span class=" header-text "> Trust Is a Differentiator </span> </h3> </div> </div> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> </div> </div> </div> </div> <div class="columnContainer parbase section"><div class=" columns-wrapper bg-snow "> <div class="container"> <div class="row columns-wrapper "> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-10 col-md-10 col-lg-10"><div class="headingComponent parbase section"> <h3 id="customers-favorite-brands-differentiate-themselves-by-grounding-engagement-in-trust-these-brands-are-more-likely-to-be-transparent-respect-privacy-and-adapt-to-customers-changing-needs" class=" h3 text-night text-center salesforce-sans-light " style="; "> <span class=" header-text "> Customers’ favorite brands differentiate themselves by grounding engagement in trust. 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Base: Consumers who have a favorite brand.</div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"> </div> </div> </div> </div> </div> <div class="columnContainer parbase section"><div class=" columns-wrapper bg-snow "> <div class="container"> <div class="row columns-wrapper "> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"> </div> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="spacerComponent parbase section"><div class="spacer " style="height:100px;"></div> </div> </div> </div> </div> </div> </div> <div class="columnContainer parbase section"><div class=" columns-wrapper bg-snow "> <div class="container"> <div class="row columns-wrapper "> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy hidden-xs hidden-sm img-responsive center-img-horizontally " alt="" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resources/page-dividers-3-fix.png"/> <img class="lazy hidden-md hidden-lg img-responsive center-img-horizontally " alt="" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resources/mobile-divider-2-1125x100.png"/> </div> </div> </div> </div> </div> </div> </div> <div class="columnContainer parbase section"><div class=" columns-wrapper bg-snow "> <div class="container"> <div class="row columns-wrapper "> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy hidden-xs hidden-sm img-responsive center-img-horizontally " alt="An employee creates a personalized offer based on a shopper's page view history." src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resources/image-3.png"/> <img class="lazy hidden-md hidden-lg img-responsive center-img-horizontally " alt="An employee creates a personalized offer based on a shopper's page view history." src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resources/mobile-hero-3-325x315.png"/> </div> </div> </div> </div> </div> </div> </div> <div class="columnContainer parbase section"><div class=" columns-wrapper bg-snow "> <div class="container"> <div class="row columns-wrapper "> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-10 col-md-10 col-lg-10"><div class="headingComponent parbase section"> <h3 id="ethical-ai-presents-an-opportunity" class=" avantgarde-lgr text-stratus text-center avant-garde-demi col-xs-12 col-sm-12 col-md-12 col-lg-12 margin-40-top-lg margin-30-top-sm margin-30-bottom-lg " style="; "> <span class=" header-text "> Ethical AI Presents an Opportunity </span> </h3> </div> </div> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> </div> </div> </div> </div> <div class="columnContainer parbase section"><div class=" columns-wrapper bg-snow "> <div class="container"> <div class="row columns-wrapper "> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-10 col-md-10 col-lg-10"><div class="headingComponent parbase section"> <h3 id="customers-are-wary-of-ais-ethical-risks-underscoring-a-strategic-opportunity-for-companies-to-leverage-the-technology-in-innovative-ways-grounded-in-trust-in-total-68-of-customers-say-advances-in-ai-make-it-more-important-for-companies-to-be-trustworthy" class=" h3 text-night text-center salesforce-sans-light margin-40-bottom-lg " style="; "> <span class=" header-text "> Customers are wary of AI’s ethical risks, underscoring a strategic opportunity for companies to leverage the technology in innovative ways grounded in trust. 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