Marketing Software by Salesforce Marketing Cloud

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Marketing Cloud offers a connected suite of tools, nativelu built on the #1 CRM, for unifying and activating first-party customer data, managing and automating <a href=\"https://www.salesforce.com/uk/marketing/campaigns/\" target=\"_self\">marketing campaigns </a>across various channels, including email, ads, mobile, and web, delivering real-time personalization, connecting <a href=\"https://www.salesforce.com/uk/marketing/b2b-automation/lead-generation-guide/\" target=\"_self\">lead generation </a>and <a href=\"https://www.salesforce.com/uk/marketing/account-based-marketing-guide/\" target=\"_self\">account-based marketing (ABM),</a> and automating performance and spend insights to maximize efficient growth.</p>\n","kind":"card_faq-qna","id":"1714516701226_wlk"},{"headline":"What are the components of Marketing Cloud?","description":"<p>The Salesforce Marketing Cloud is comprised of 5 main capability areas for marketers. 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The key products within Marketing Cloud into Data Cloud for Marketing (<a href=\"https://www.salesforce.com/uk/marketing/data/what-is-a-customer-data-platform/\" target=\"_self\">customer data platform)</a><a href=\"https://www.salesforce.com/uk/marketing/data/what-is-a-customer-data-platform/\" target=\"_blank\">,</a> Personalization (real-time next best actions), Engagement (<a href=\"https://www.salesforce.com/uk/marketing/email/\" target=\"_blank\">email</a>, mobile, advertising, journeys, and loyalty management), Account Engagement (marketing and sales alignment, lead generation, and ABM), and Intelligence (performance insights, analytics and reporting).</p>\n","kind":"card_faq-qna","id":"1714516824520_mkc"},{"headline":"What is marketing software?","description":"<p>Marketing software is a suite of tools and capabilities to help businesses manage and optimize their marketing efforts across various channels. Salesforce Marketing Cloud allows businesses to create, automate, and <a href=\"https://www.salesforce.com/uk/marketing/personalization/guide/\" target=\"_self\">personalize </a>marketing campaigns using email, social media, mobile messaging, advertising, and web channels. It offers features such as unified customer profiles, rapid audience segmentation, content creation, campaign management, analytics, and customer journey mapping. The software integrates with Salesforce CRM via Salesforce Data Cloud, enabling native data synchronization and a unified view of customer interactions. Salesforce Marketing Cloud empowers businesses with the tools they need to engage customers effectively, deliver personalized experiences, and drive better marketing outcomes.</p>\n","kind":"card_faq-qna","id":"1714516895050_jli"},{"headline":"What are the benefits of marketing software?","description":"<p>Marketing software offers numerous benefits to businesses, including <a href=\"https://www.salesforce.com/uk/marketing/automation/guide/\" target=\"_self\">automation </a>of tasks, improved productivity, personalized customer experiences, enhanced engagement, data-driven insights, streamlined collaboration, scalability to accommodate growth, and integration with other systems. It automates repetitive tasks, allowing marketers to focus on strategic activities, while also enabling personalized interactions and targeted messaging. With powerful <a href=\"https://www.salesforce.com/uk/marketing/analytics/guide/\" target=\"_self\">marketing analytics</a>, businesses can gain valuable insights to optimize their marketing strategies and measure ROI. The software facilitates collaboration among teams, scales with business needs, and integrates with other systems to support a holistic approach to marketing. Overall, marketing software empowers businesses to streamline operations, engage customers effectively, leverage data-driven decision-making, and drive growth.</p>\n","kind":"card_faq-qna","id":"1714516914051_rga"},{"headline":"Does my business need marketing software?","description":"<p>If you run marketing campaign across multiple channels, marketing software can greatly benefit your business through automation, personalization, and data-driven decision-making. Marketing software streamlines processes, improves productivity, enables personalized customer experiences, and provides valuable insights for optimizing marketing strategies. It helps businesses stay competitive in today's digital landscape and grow more efficiently. Assess your marketing needs, resources, and goals to determine which marketing software is most valuable to your business objectives.</p>\n","kind":"card_faq-qna","id":"1714516930436_d43"},{"headline":"How do I choose the right marketing software?","description":"<p>Choosing the right marketing software involves considering several key factors. Start by identifying your specific marketing needs and goals. Evaluate the features and capabilities of different software options, ensuring they align with your requirements. Consider factors such as ease of use, scalability, integration with existing systems, and customer support. Take advantage of demos to assess its user-friendliness. Read reviews, seek recommendations, and consider the reputation and track record of the software provider. Pay attention to data security, privacy, and compliance with regulations. Finally, evaluate the cost and value proposition to ensure the software fits within your budget and offers a strong return on investment. By carefully assessing these factors, you can choose the marketing software that best suits your business needs.</p>\n","kind":"card_faq-qna","id":"1732563258265_4i4"}]}]}],"path":"/marketing","urlLoc":"uk","curHref":"/uk/marketing/?bc=OSC","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"open-template","curLocale":"en-gb"}], chassis: 'v2', }; window.sfdcBase = window.sfdcBase || {}; window.sfdcBase.chat = window.sfdcBase.chat || {}; window.sfdcBase.chat.invite = window.sfdcBase.chat.invite || {}; </script> <div class="globalnav-wrapper-c360 "> <a class="screen-reader-text skip-to-content-c360" href="#main-content"> <div class="screen-reader-container">Skip to content</div> </a> <hgf-c360nav locale=uk search="true" show-region-selector="true" context-nav-enabled="true" hide-login="false" truly-hide-login="false" show-button-main=true show-button-secondary=false hide-contact="false" origin=https://wp.sfdcdigital.com/en-gb/wp-json> </hgf-c360nav> <hgf-c360contextnav origin=https://wp.sfdcdigital.com/en-gb/wp-json> </hgf-c360contextnav> </div> <main id="main-content" class="pbc-open-template"> <div data-blade-id="1689007991624_vtv" data-blade-position="1" data-blade-name="sf/notification" data-blade-variant="notification" data-blade-source="www" data-blade-type="blade"> <section id="1689007991624_vtv" class="relative notification--blade notification--blade--image-standard" style="background-color:#032D60" > <article data-module-id="1689007991624_vtv" data-module-name="The Ninth Edition State of Marketing Report: Insights from nearly 5,000 marketers worldwide." data-module-position="1" data-module-type="headline"> <div class="notification__content-wrapper"> <div class="notification__text-wrapper"> <p class="notification__text" style="color: rgb(255, 255, 255)">The Ninth Edition State of Marketing Report: Insights from nearly 5,000 marketers worldwide.</p> <a class="notification__link pbc_link--bold" href="https://www.salesforce.com/uk/resources/research-reports/state-of-marketing/" target="_blank" style="color: rgb(255, 255, 255)"> Learn more </a> </div> </div> </article> </section> </div><div data-blade-id="1668663345400_197k" data-blade-position="2" data-blade-name="sf/marquee" data-blade-variant="marquee" data-blade-source="www" data-blade-type="blade"> <style> section[id="1668663345400_197k"] .headline strong { color: #0D9DDA !important; font-weight: inherit; } </style> <section id="1668663345400_197k" class="relative marquee--blade marquee--right-image" > <div class="container"> <article class="grid grid_main grid--sixteenbynine" data-module-track-impressions="" data-module-id="1668663345400_197k" data-module-name="Build lasting relationships that drive growth with Marketing Cloud." data-module-position="1" data-module-type="headline"> <div class="video__wrapper"> <pbc-vidyard-player class="video__asset" video-uuid="sKGK4WrU1C88kMYNpfdwtx" > <pbc-vidyard-analytics slot="analytics" video-uuid="sKGK4WrU1C88kMYNpfdwtx" live-video="" > </pbc-vidyard-analytics> </pbc-vidyard-player> </div> <div class="content__wrapper "> <header class="marquee__blade-heading eyebrow--standard "> <h1 class="headline marquee__headline--standard" style=" color:#032D60 "> Build lasting relationships that drive growth with Marketing Cloud. </h1> <div class="blade__description"> <p>Action all your data faster with unified profiles and analytics. 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214w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-category-background-mobile.jpg?resize=768,1076 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-category-background-mobile.jpg?resize=731,1024 731w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-category-background-mobile.jpg?resize=1096,1536 1096w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-category-background-mobile.jpg?resize=1462,2048 1462w" height="100%" width="100%"/> </div> </section> </div><div data-blade-id="1680117528404_qo8" data-blade-position="3" data-blade-name="sf/logogrid" data-blade-variant="logogrid" data-blade-source="www" data-blade-type="blade"> <section id="1680117528404_qo8" class="relative logogrid--blade" > <div class="container noCTAs"> <article class="grid grid_main"> <header class="logogrid__blade-heading"> <h2 class="pbc-g-text-display-4" style=" "> See how top brands activate data and AI with Salesforce to grow their business. </h2> <div class="blade__description pbc-g-text-body-1-2"> <p> </p> </div> </header> <div class="logo-grid logo-grid-blade logo-grid-blade--5 mt-16 mobile-mt-16"> <div class="logo-block logo-block--1 logo-block--card_logomark" data-module-id="1687812987165_1dtm" data-module-track-impressions="" data-module-name="General Mills Logo" data-module-position="1" data-module-type="card_logomark"> <div class="card__logomark__wrapper pbc-g-elevation-2"> <a href="https://www.salesforce.com/uk/resources/customer-stories/general-mills-consumer-engagement-ai-data/" class="card__logomark__link" > <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/general-mills.jpg?w=320" class="card__logomark__image" alt="General Mills Logo" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/general-mills.jpg?resize=150,150 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height="auto" width="auto"/> </a> </div> </div> <div class="logo-block logo-block--3 logo-block--card_logomark" data-module-id="1680117528367_7e1" data-module-track-impressions="" data-module-name="Humana logo" data-module-position="3" data-module-type="card_logomark"> <div class="card__logomark__wrapper pbc-g-elevation-2"> <a href="https://www.salesforce.com/uk/resources/customer-stories/humana-data-building-patient-trust/" class="card__logomark__link" target="_self" > <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/humana.jpg?w=320" class="card__logomark__image" alt="Humana logo" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/humana.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/humana.jpg?resize=300,169 300w" height="auto" width="auto"/> </a> </div> </div> <div class="logo-block logo-block--4 logo-block--card_logomark" data-module-id="1686688791083_18q6" data-module-track-impressions="" data-module-name="Esquire Bank logo" data-module-position="4" data-module-type="card_logomark"> <div class="card__logomark__wrapper pbc-g-elevation-2"> <a href="https://www.salesforce.com/uk/news/press-releases/2023/05/03/esquire-bank-salesforce/" class="card__logomark__link" target="_self" > <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/esquire-bank.jpg?w=320" class="card__logomark__image" alt="Esquire Bank logo" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/esquire-bank.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/esquire-bank.jpg?resize=300,169 300w" height="auto" width="auto"/> </a> </div> </div> <div class="logo-block logo-block--5 logo-block--card_logomark" data-module-id="1701207710205_ok9" data-module-track-impressions="" data-module-name="William-Sonoma Inc logo" data-module-position="5" data-module-type="card_logomark"> <div class="card__logomark__wrapper pbc-g-elevation-2"> <a href="https://www.salesforce.com/uk/resources/customer-stories/williams-sonoma-ai-data-customer-engagement/" class="card__logomark__link" > <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/williams-sonoma.jpg?w=320" class="card__logomark__image" alt="William-Sonoma Inc logo" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/williams-sonoma.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/williams-sonoma.jpg?resize=300,169 300w" height="auto" width="auto"/> </a> </div> </div> </div> </article> </div> <div class="background__gradient" style="background-image: linear-gradient(180deg, #FFFFFF 0%, rgb(234, 245, 254) 100%);"></div> <div class="blade__background blade__background--partial-overlap" aria-hidden="true"> <div class="background__graphics 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See why." data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <div class="image__wrapper mobile-pt-0 promotion_layout--full_height-image_wrapper relative " > <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/2X-Gartner_report-CDP-2024-form-1024x1024-1.png?w=1024" class="image__asset" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/2X-Gartner_report-CDP-2024-form-1024x1024-1.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/2X-Gartner_report-CDP-2024-form-1024x1024-1.png?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/2X-Gartner_report-CDP-2024-form-1024x1024-1.png?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/2X-Gartner_report-CDP-2024-form-1024x1024-1.png?resize=1024,1024 1024w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/2X-Gartner_report-CDP-2024-form-1024x1024-1.png?resize=1536,1536 1536w" height="1024" width="1024"/> </div> <div class="content__wrapper pt-64 mobile-pb-8 mobile-pt-40 mobile-ml-32 mobile-mr-32 pb-64 promotion_layout---image-content_wrapper"> <header class="promotion__blade-heading"> <h2 class="pbc-g-text-display-4 mt-0 mb-48 mobile-mb-32" style=" "> Gartner named Salesforce a Leader in Customer Data Platforms. See why. </h2> </header> <div class="cta_container flex flex--full_height ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Read the report" data-link-url="https://www.salesforce.com/uk/form/marketing/gartner-cdp-magic-quadrant/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="secondary" data-stacking="default" aria-label="Read the report: Gartner" href="https://www.salesforce.com/uk/form/marketing/gartner-cdp-magic-quadrant/?d=pb" target="_blank" rel="noopener" > Read the report </a> </pbc-button> </div> </div> </article> </div> </section> </div><div data-blade-id="1696032957940_9pk" data-blade-position="5" data-blade-name="sf/nup" data-blade-variant="nup" data-blade-source="www" data-blade-type="blade"> <section id="1696032957940_9pk" class="relative nup--blade layout--3 nup--card_statistic" > <div class="container container--min-spacing-bottom container--min-spacing-top background__present"> <div class="grid grid_main nup nup__3 nup__gridThree"> <header class="nup__blade-heading text--center"> <h2 class="headline" style=" "> Here’s what sets Marketing Cloud apart. </h2> </header> <div class="cards"> <article class="card card__1 card__wrapper " data-module-track-impressions="" data-module-id="1696032976781_16xe" data-module-position="1" data-module-type="card_statistic" > <div class="card--card_statistic pbc-g-elevation-2 flex border-rad-16 "> <div class="card__content__wrapper"> <div class="card__background card__background--top"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-1.png?w=1024" class="card__background-image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-1.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-1.png?resize=300,116 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-1.png?resize=768,297 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-1.png?resize=1024,396 1024w" height="auto" width="100%"/> </div> <div class="card__copy__wrapper flex flex--column"> <div class="card__stat flex flex--jc-center"> <span class="card__stat-number"> 28 </span> <span class="card__stat-suffix card__stat-suffix--align-top"> % </span> </div> <div class="card__caption"> increase in overall marketing ROI </div> </div> </div> </div> </article> <article class="card card__2 card__wrapper " data-module-track-impressions="" data-module-id="1696357884870_l1m" data-module-position="2" data-module-type="card_statistic" > <div class="card--card_statistic pbc-g-elevation-2 flex border-rad-16 "> <div class="card__content__wrapper"> <div class="card__background card__background--top"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-2.png?w=1024" class="card__background-image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-2.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-2.png?resize=300,116 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-2.png?resize=768,297 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-2.png?resize=1024,396 1024w" height="auto" width="100%"/> </div> <div class="card__copy__wrapper flex flex--column"> <div class="card__stat flex flex--jc-center"> <span class="card__stat-number"> 27 </span> <span class="card__stat-suffix card__stat-suffix--align-top"> % </span> </div> <div class="card__caption"> increase in customer lifetime value </div> </div> </div> </div> </article> <article class="card card__3 card__wrapper " data-module-track-impressions="" data-module-id="1696357416964_133e" data-module-position="3" data-module-type="card_statistic" > <div class="card--card_statistic pbc-g-elevation-2 flex border-rad-16 "> <div class="card__content__wrapper"> <div class="card__background card__background--top"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-3.png?w=1024" class="card__background-image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-3.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-3.png?resize=300,116 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-3.png?resize=768,297 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/10/stat-bg-3.png?resize=1024,396 1024w" height="auto" width="100%"/> </div> <div class="card__copy__wrapper flex flex--column"> <div class="card__stat flex flex--jc-center"> <span class="card__stat-number"> 31 </span> <span class="card__stat-suffix card__stat-suffix--align-top"> % </span> </div> <div class="card__caption"> increase in customer engagement </div> </div> </div> </div> </article> </div> </div> </div> </section> </div><div data-blade-id="1687206790613_acl" data-blade-position="6" data-blade-name="sf/productportfolio" data-blade-variant="productportfolio" data-blade-source="www" data-blade-type="blade"> <section id="1687206790613_acl" class="relative productportfolio--blade layout-- productportfolio--product_category_group" > <div class="container background__present"> <div class="grid grid_main productportfolio productportfolio__ productportfolio__gridThree"> <header class="productportfolio__blade-heading text--center"> <h2 class="headline" style=" "> Discover why Marketing Cloud is the #1 marketing platform. </h2> </header> <div class="select section--category-select"> <select id="1687206790613_acl-category-select" name="1687206790613_acl-category-select" autocomplete="off" aria-label="Select product category" data-module-id="1687206790613_acl-category-select" data-module-name="" data-module-position="0" data-module-type="dropdown" data-module-track-impressions="true" data-module-track-clicks="true" data-id=""> <option value="1687206790754_y6c" data-link-text="Activate data from any source" data-link-type="dropdown" data-link-elementType="text">Activate data from any source</option> <option value="1687206875623_2x9" data-link-text="Deploy campaigns faster with AI" data-link-type="dropdown" data-link-elementType="text">Deploy campaigns faster with AI</option> <option value="1687207129370_kk1" data-link-text="Personalization across the #1 AI CRM" data-link-type="dropdown" data-link-elementType="text">Personalization across the #1 AI CRM</option> </select> </div> <div class="multiple--category cards section--secondary"> <div class="product_category--container"> <div class="product_category__lists grid grid_main mobile-pb-32 tablet-pb-40 smalldesktop-pb-32 pb-40" id="carousel-container-1687206790754_y6c" data-module-id="1687206790754_y6c" data-module-type="card_product-category" data-module-position="1" data-module-name="Activate data from any source using automated segmentation & insights"> <div class="section--category tablet-m-0 tablet-p-0 mt-40 pr-24"> <h2 class="section--category-title mt-0 pb-18 mobile-pb-10">Activate data from any source using automated segmentation & insights</h2> </div> <div class="cards section--cardscarousel"> <div class="scrollable carousel__scrollable"> <div class="carousel__wrapper scrollable__content-wrapper" data-component="carousel" data-component-id="carousel-1687206790754_y6c" aria-label="Carousel" > <button role="button" class="left-nav hidden" tabindex="-1" aria-label="Previous Slide"></button> <button role="button" class="right-nav hidden" tabindex="-1" aria-label="Next Slide"></button> <div class="carousel scrollable__content carousel--fade-left carousel--fade-right pb-16"> <div class="card card__1 card__wrapper carousel-card" data-module-id="1687206904696_8a1" aria-label="slide 1 of 2" role="group" data-module-position="2" data-module-type="card_productaddon" data-module-name="Customer Data Platform" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/uk/marketing/data/" data-link-text="Customer Data Platform" data-link-url="https://www.salesforce.com/uk/marketing/data/" data-link-type="header" target=""> Customer Data Platform </a> </h3> <div class="card__description"> <p>Drive growth with faster access to centralized data that's seamlessly activated to any channel.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/uk/marketing/data/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Learn more about Customer Data Platform" href="https://www.salesforce.com/uk/marketing/data/" > Learn more </a> </pbc-button> </div> </div> </div> </div> </div> </div> <div class="card card__2 card__wrapper carousel-card" data-module-id="1687206912270_1be5" aria-label="slide 2 of 2" role="group" data-module-position="3" data-module-type="card_productaddon" data-module-name="Marketing Analytics" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/uk/marketing/intelligence/" data-link-text="Marketing Analytics" data-link-url="https://www.salesforce.com/uk/marketing/intelligence/" data-link-type="header" target=""> Marketing Analytics </a> </h3> <div class="card__description"> <p>Optimize campaigns and spend with unified marketing performance data and AI insights.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/uk/marketing/intelligence/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Learn more about Marketing Analytics" href="https://www.salesforce.com/uk/marketing/intelligence/" > Learn more </a> </pbc-button> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="product_category__lists grid grid_main mobile-pb-32 tablet-pb-40 smalldesktop-pb-32 pb-40" id="carousel-container-1687206875623_2x9" data-module-id="1687206875623_2x9" data-module-type="card_product-category" data-module-position="4" data-module-name="Deploy campaigns faster with AI at every step of the way"> <div class="section--category tablet-m-0 tablet-p-0 mt-40 pr-24"> <h2 class="section--category-title mt-0 pb-18 mobile-pb-10">Deploy campaigns faster with AI at every step of the way</h2> </div> <div class="cards section--cardscarousel"> <div class="scrollable carousel__scrollable"> <div class="carousel__wrapper scrollable__content-wrapper" data-component="carousel" data-component-id="carousel-1687206875623_2x9" aria-label="Carousel" > <button role="button" class="left-nav hidden" tabindex="-1" aria-label="Previous Slide"></button> <button role="button" class="right-nav hidden" tabindex="-1" aria-label="Next Slide"></button> <div class="carousel scrollable__content carousel--fade-left carousel--fade-right pb-16"> <div class="card card__1 card__wrapper carousel-card" data-module-id="1696972638057_fgs" aria-label="slide 1 of 3" role="group" data-module-position="5" data-module-type="card_productaddon" data-module-name="Marketing AI" > <div class="card--card_productaddon 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</div> </div> </div> </div> </div> </div> <div class="card card__2 card__wrapper carousel-card" data-module-id="1687206960686_11s2" aria-label="slide 2 of 3" role="group" data-module-position="6" data-module-type="card_productaddon" data-module-name="Marketing Cloud Engagement" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/uk/marketing/engagement/" data-link-text="Marketing Cloud Engagement" data-link-url="https://www.salesforce.com/uk/marketing/engagement/" data-link-type="header" target=""> Marketing Cloud Engagement </a> </h3> <div class="card__description"> <p>Increase conversion with relevant engagement across email, mobile, ads, and web.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/uk/marketing/engagement/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Learn more about Marketing Cloud Engagement." href="https://www.salesforce.com/uk/marketing/engagement/" > Learn more </a> </pbc-button> </div> </div> </div> </div> </div> </div> <div class="card card__3 card__wrapper carousel-card" data-module-id="1714518095188_yb9" aria-label="slide 3 of 3" role="group" data-module-position="7" data-module-type="card_productaddon" data-module-name="B2B Marketing Automation" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/uk/marketing/b2b-automation/" data-link-text="B2B Marketing Automation" data-link-url="https://www.salesforce.com/uk/marketing/b2b-automation/" data-link-type="header" target=""> B2B Marketing Automation </a> </h3> <div class="card__description"> <p>Grow revenue by aligning marketing and sales around every account.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/uk/marketing/b2b-automation/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Learn more about marketing automation" href="https://www.salesforce.com/uk/marketing/b2b-automation/" > Learn more </a> </pbc-button> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="product_category__lists grid grid_main mobile-pb-32 tablet-pb-40 smalldesktop-pb-32 pb-40" id="carousel-container-1687207129370_kk1" data-module-id="1687207129370_kk1" data-module-type="card_product-category" data-module-position="8" data-module-name="Hyper-personalize content & offers across the #1 AI CRM"> <div class="section--category tablet-m-0 tablet-p-0 mt-40 pr-24"> <h2 class="section--category-title mt-0 pb-18 mobile-pb-10">Hyper-personalize content & offers across the #1 AI CRM</h2> </div> <div class="cards section--cardscarousel"> <div class="scrollable carousel__scrollable"> <div class="carousel__wrapper scrollable__content-wrapper" data-component="carousel" data-component-id="carousel-1687207129370_kk1" aria-label="Carousel" > <button role="button" class="left-nav hidden" tabindex="-1" aria-label="Previous Slide"></button> <button role="button" class="right-nav hidden" tabindex="-1" aria-label="Next Slide"></button> <div class="carousel scrollable__content carousel--fade-left carousel--fade-right pb-16"> <div class="card card__1 card__wrapper carousel-card" data-module-id="1714518100888_16ht" aria-label="slide 1 of 3" role="group" data-module-position="9" data-module-type="card_productaddon" data-module-name="Personalisation" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/uk/marketing/personalization/" data-link-text="Personalisation" data-link-url="https://www.salesforce.com/uk/marketing/personalization/" data-link-type="header" target=""> Personalisation </a> </h3> <div class="card__description"> <p>Drive ROI across your marketing programs with cross-channel personalization.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/uk/marketing/personalization/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Learn more about Marketing personalization" href="https://www.salesforce.com/uk/marketing/personalization/" > Learn more </a> </pbc-button> </div> </div> </div> </div> </div> </div> <div class="card card__2 card__wrapper carousel-card" data-module-id="1714517555953_1dx" aria-label="slide 2 of 3" role="group" data-module-position="10" data-module-type="card_productaddon" data-module-name="Customer Loyalty" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/uk/marketing/loyalty-management/" data-link-text="Customer 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Small Business" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/uk/small-business/marketing/" data-link-text="Marketing for Small Business" data-link-url="https://www.salesforce.com/uk/small-business/marketing/" data-link-type="header" target=""> Marketing for Small Business </a> </h3> <div class="card__description"> <p>Grow your small business faster with marketing automation on the world's #1 AI CRM.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/uk/small-business/marketing/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" 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150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/9th-som-promo-blade-1024x1024-1.png?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/9th-som-promo-blade-1024x1024-1.png?resize=768,768 768w" height="1024" width="1024"/> </div> <div class="content__wrapper pt-64 mobile-pb-8 mobile-pt-40 mobile-ml-32 mobile-mr-32 pb-64 promotion_layout---image-content_wrapper"> <header class="promotion__blade-heading"> <h2 class="pbc-g-text-display-4 mt-0 mb-48 mobile-mb-32" style=" "> See the top trends in data, AI, and more — from nearly 5,000 marketers worldwide. </h2> </header> <div class="cta_container flex flex--full_height ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Get the report" data-link-url="/uk/resources/research-reports/state-of-marketing/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="secondary" data-stacking="default" aria-label="Get the report: See the top trends in 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<article class="grid grid_main grid--sixteenbynine" data-module-track-impressions="" data-module-id="1681842879287_7pr" data-module-name="Stay up to date on all things marketing." data-module-position="1" data-module-type="headline"> <div class="image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/category-marketing-role-based-newsletter.jpg?w=1024" class="image__asset" alt="Astro standing with outstratched hands in front of the Marketing Cloud newsletter." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/category-marketing-role-based-newsletter.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/category-marketing-role-based-newsletter.jpg?resize=300,169 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/category-marketing-role-based-newsletter.jpg?resize=768,432 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" href="https://www.salesforce.com/uk/form/other/role-based-newsletter/?d=pb" target="_blank" rel="noopener" > Sign up now </a> </pbc-button> </div> </div> </div> </article> </div> </section> </div><div data-blade-id="1686943479672_am4" data-blade-position="10" data-blade-name="sf/nup" data-blade-variant="nup" data-blade-source="www" data-blade-type="blade"> <section id="1686943479672_am4" class="relative nup--blade layout--2 nup--card_quote" > <div class="container background__present"> <div class="grid grid_main nup nup__2 nup__gridTwo no-header"> <div class="cards cards--minimal"> <article class="card card__1 card__wrapper " data-module-track-impressions="" data-module-id="1686943618938_xs7" data-module-name="Doug Martin" data-module-position="1" data-module-type="card_quote" > <div class="card--card_quote pbc-g-elevation-2 flex border-rad-16 "> <div class="card_quote_align--left"> <div class="card__image__wrapper"> <a href="https://www.salesforce.com/uk/resources/customer-stories/general-mills-consumer-engagement-ai-data/" tabindex="-1" aria-hidden="true" data-link-url="https://www.salesforce.com/uk/resources/customer-stories/general-mills-consumer-engagement-ai-data/" data-link-type="image" target="_self"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/doug-martin-gm.jpg?w=1024" class="card__image" alt="Doug Martin, Chief Brand and Disruptive Growth Officer, General Mills" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/doug-martin-gm.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/doug-martin-gm.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/doug-martin-gm.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/doug-martin-gm.jpg?resize=1024,1024 1024w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/doug-martin-gm.jpg?resize=1536,1536 1536w" height="1024" width="1024"/> </a> </div> <div class="card__content__wrapper"> <blockquote class="card__copy__wrapper"> <div class="card__quote-mark card__quote--uk" aria-hidden="true"></div> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/uk/resources/customer-stories/general-mills-consumer-engagement-ai-data/" data-link-text="AI, Data, and CRM are how we achieve the promise of speaking directly to consumers with the thing that matters most to them." data-link-url="https://www.salesforce.com/uk/resources/customer-stories/general-mills-consumer-engagement-ai-data/" data-link-type="header" target="_self"> AI, Data, and CRM are how we achieve the promise of speaking directly to consumers with the thing that matters most to them. </a> </h3> <div class="tagline_wrapper"> <div class="name"> Doug Martin </div> <div class="role_company"> Chief Brand and Disruptive Growth Officer, General Mills </div> </div> </blockquote> <div class="cta_container flex"> <pbc-button class="cta_button__wrapper" data-link-text="Read the story" data-link-url="https://www.salesforce.com/uk/resources/customer-stories/general-mills-consumer-engagement-ai-data/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardTwoUp" data-stacking="wideM" aria-label="Read the story: Doug Martin" href="https://www.salesforce.com/uk/resources/customer-stories/general-mills-consumer-engagement-ai-data/" target="_self" rel="noopener" > Read the story </a> </pbc-button> </div> </div> </div> </div> </article> <article class="card card__2 card__wrapper " data-module-track-impressions="" data-module-id="1701453359836_15gq" data-module-name="Matt Kemp" data-module-position="2" data-module-type="card_quote" > <div class="card--card_quote pbc-g-elevation-2 flex border-rad-16 "> <div class="card_quote_align--left"> <div class="card__image__wrapper"> <a href="https://www.salesforce.com/uk/resources/customer-stories/formula1-personalized-content-fan-engagement/" tabindex="-1" aria-hidden="true" data-link-url="https://www.salesforce.com/uk/resources/customer-stories/formula1-personalized-content-fan-engagement/" data-link-type="image" target=""> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/12/image-40.png?w=1024" class="card__image" alt="Matt Kemp, Senior Manager, CRM & Customer Service Ops, Formula 1" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/12/image-40.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/12/image-40.png?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/12/image-40.png?resize=768,768 768w" height="1024" width="1024"/> </a> </div> <div class="card__content__wrapper"> <blockquote class="card__copy__wrapper"> <div class="card__quote-mark card__quote--uk" aria-hidden="true"></div> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/uk/resources/customer-stories/formula1-personalized-content-fan-engagement/" data-link-text="With over 500 million fans worldwide, how do we understand who they are and continue to grow that audience? It’s those personalized journeys and always-on capabilities." data-link-url="https://www.salesforce.com/uk/resources/customer-stories/formula1-personalized-content-fan-engagement/" data-link-type="header" target=""> With over 500 million fans worldwide, how do we understand who they are and continue to grow that audience? It’s those personalized journeys and always-on capabilities. </a> </h3> <div class="tagline_wrapper"> <div class="name"> Matt Kemp </div> <div class="role_company"> Sr. Manager, CRM & Customer Service Ops, Formula 1 </div> </div> </blockquote> <div class="cta_container flex"> <pbc-button class="cta_button__wrapper" data-link-text="Read the story" data-link-url="https://www.salesforce.com/uk/resources/customer-stories/formula1-personalized-content-fan-engagement/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardTwoUp" data-stacking="wideM" aria-label="Read the story: Matt Kemp" href="https://www.salesforce.com/uk/resources/customer-stories/formula1-personalized-content-fan-engagement/" > Read the story </a> </pbc-button> </div> </div> </div> </div> </article> </div> </div> </div> <div class="blade__background blade__background--partial-overlap" aria-hidden="true"> <div class="background__graphics background__graphics--overlap 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<section id="1685660859507_zth" class="relative faq--blade" > <div class="container"> <article class="grid grid_main" data-module-track-impressions="false" data-module-id="1685660859507_zth" data-module-name="Salesforce Marketing Cloud FAQ" data-module-position="1" data-module-type="headline"> <header class="faq__blade-heading "> <h2 class="headline" style=" "> Salesforce Marketing Cloud FAQ </h2> </header> <div class="faq--tabs"> <div class="one-tab" > <div id="tab-1-1685660859507_zth" > <div class="pbc_accordion"> <div class="accordion__item accordion__item-1 selected " data-module-id="1685660859682_sqq" data-module-name="What is Salesforce Marketing Cloud?" data-module-position="1" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1685660859507_zth-11" class="accordion__trigger" id="accordion1685660859507_zth-11" aria-label="What is Salesforce Marketing Cloud?"> <span class="accordion__title relative"> What is Salesforce Marketing Cloud? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685660859507_zth-11" id="rel1685660859507_zth-11"> <div class="accordion__description"> <p>Salesforce Marketing Cloud is an <a href="https://www.salesforce.com/uk/marketing/ai/guide/" target="_self">AI-powered</a>, cloud-based <a href="https://www.salesforce.com/uk/marketing/what-is-digital-marketing/" target="_self">digital marketing </a>platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights. It helps make every moment count to drive customer loyalty and more effective marketing outcomes.</p> </div> </section> </div> <div class="accordion__item accordion__item-2 " data-module-id="1714516701226_wlk" data-module-name="What does Marketing Cloud do?" data-module-position="2" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685660859507_zth-12" class="accordion__trigger" id="accordion1685660859507_zth-12" aria-label="What does Marketing Cloud do?"> <span class="accordion__title relative"> What does Marketing Cloud do? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685660859507_zth-12" id="rel1685660859507_zth-12"> <div class="accordion__description"> <p>Marketing Cloud help you make every moment count with the power of AI, data, and CRM. Marketing Cloud offers a connected suite of tools, nativelu built on the #1 CRM, for unifying and activating first-party customer data, managing and automating <a href="https://www.salesforce.com/uk/marketing/campaigns/" target="_self">marketing campaigns </a>across various channels, including email, ads, mobile, and web, delivering real-time personalization, connecting <a href="https://www.salesforce.com/uk/marketing/b2b-automation/lead-generation-guide/" target="_self">lead generation </a>and <a href="https://www.salesforce.com/uk/marketing/account-based-marketing-guide/" target="_self">account-based marketing (ABM),</a> and automating performance and spend insights to maximize efficient growth.</p> </div> </section> </div> <div class="accordion__item accordion__item-3 " data-module-id="1714516824520_mkc" data-module-name="What are the components of Marketing Cloud?" data-module-position="3" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685660859507_zth-13" class="accordion__trigger" id="accordion1685660859507_zth-13" aria-label="What are the components of Marketing Cloud?"> <span class="accordion__title relative"> What are the components of Marketing Cloud? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685660859507_zth-13" id="rel1685660859507_zth-13"> <div class="accordion__description"> <p>The Salesforce Marketing Cloud is comprised of 5 main capability areas for marketers. Each component focuses on specific aspects of digital marketing and collectively forms a comprehensive suite of tools to manage and optimize marketing efforts. The key products within Marketing Cloud into Data Cloud for Marketing (<a href="https://www.salesforce.com/uk/marketing/data/what-is-a-customer-data-platform/" target="_self">customer data platform)</a><a href="https://www.salesforce.com/uk/marketing/data/what-is-a-customer-data-platform/" target="_blank">,</a> Personalization (real-time next best actions), Engagement (<a href="https://www.salesforce.com/uk/marketing/email/" target="_blank">email</a>, mobile, advertising, journeys, and loyalty management), Account Engagement (marketing and sales alignment, lead generation, and ABM), and Intelligence (performance insights, analytics and reporting).</p> </div> </section> </div> <div class="accordion__item accordion__item-4 " data-module-id="1714516895050_jli" data-module-name="What is marketing software?" data-module-position="4" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685660859507_zth-14" class="accordion__trigger" id="accordion1685660859507_zth-14" aria-label="What is marketing software?"> <span class="accordion__title relative"> What is marketing software? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685660859507_zth-14" id="rel1685660859507_zth-14"> <div class="accordion__description"> <p>Marketing software is a suite of tools and capabilities to help businesses manage and optimize their marketing efforts across various channels. Salesforce Marketing Cloud allows businesses to create, automate, and <a href="https://www.salesforce.com/uk/marketing/personalization/guide/" target="_self">personalize </a>marketing campaigns using email, social media, mobile messaging, advertising, and web channels. It offers features such as unified customer profiles, rapid audience segmentation, content creation, campaign management, analytics, and customer journey mapping. The software integrates with Salesforce CRM via Salesforce Data Cloud, enabling native data synchronization and a unified view of customer interactions. Salesforce Marketing Cloud empowers businesses with the tools they need to engage customers effectively, deliver personalized experiences, and drive better marketing outcomes.</p> </div> </section> </div> <div class="accordion__item accordion__item-5 " data-module-id="1714516914051_rga" data-module-name="What are the benefits of marketing software?" data-module-position="5" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685660859507_zth-15" class="accordion__trigger" id="accordion1685660859507_zth-15" aria-label="What are the benefits of marketing software?"> <span class="accordion__title relative"> What are the benefits of marketing software? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685660859507_zth-15" id="rel1685660859507_zth-15"> <div class="accordion__description"> <p>Marketing software offers numerous benefits to businesses, including <a href="https://www.salesforce.com/uk/marketing/automation/guide/" target="_self">automation </a>of tasks, improved productivity, personalized customer experiences, enhanced engagement, data-driven insights, streamlined collaboration, scalability to accommodate growth, and integration with other systems. It automates repetitive tasks, allowing marketers to focus on strategic activities, while also enabling personalized interactions and targeted messaging. With powerful <a href="https://www.salesforce.com/uk/marketing/analytics/guide/" target="_self">marketing analytics</a>, businesses can gain valuable insights to optimize their marketing strategies and measure ROI. The software facilitates collaboration among teams, scales with business needs, and integrates with other systems to support a holistic approach to marketing. Overall, marketing software empowers businesses to streamline operations, engage customers effectively, leverage data-driven decision-making, and drive growth.</p> </div> </section> </div> <div class="accordion__item accordion__item-6 " data-module-id="1714516930436_d43" data-module-name="Does my business need marketing software?" data-module-position="6" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685660859507_zth-16" class="accordion__trigger" id="accordion1685660859507_zth-16" aria-label="Does my business need marketing software?"> <span class="accordion__title relative"> Does my business need marketing software? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685660859507_zth-16" id="rel1685660859507_zth-16"> <div class="accordion__description"> <p>If you run marketing campaign across multiple channels, marketing software can greatly benefit your business through automation, personalization, and data-driven decision-making. Marketing software streamlines processes, improves productivity, enables personalized customer experiences, and provides valuable insights for optimizing marketing strategies. It helps businesses stay competitive in today's digital landscape and grow more efficiently. Assess your marketing needs, resources, and goals to determine which marketing software is most valuable to your business objectives.</p> </div> </section> </div> <div class="accordion__item accordion__item-7 " data-module-id="1732563258265_4i4" data-module-name="How do I choose the right marketing software?" data-module-position="7" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685660859507_zth-17" class="accordion__trigger" id="accordion1685660859507_zth-17" aria-label="How do I choose the right marketing software?"> <span class="accordion__title relative"> How do I choose the right marketing software? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685660859507_zth-17" id="rel1685660859507_zth-17"> <div class="accordion__description"> <p>Choosing the right marketing software involves considering several key factors. Start by identifying your specific marketing needs and goals. Evaluate the features and capabilities of different software options, ensuring they align with your requirements. Consider factors such as ease of use, scalability, integration with existing systems, and customer support. Take advantage of demos to assess its user-friendliness. Read reviews, seek recommendations, and consider the reputation and track record of the software provider. Pay attention to data security, privacy, and compliance with regulations. Finally, evaluate the cost and value proposition to ensure the software fits within your budget and offers a strong return on investment. By carefully assessing these factors, you can choose the marketing software that best suits your business needs.</p> </div> </section> </div> </div> </div> </div> </div> </article> </div> </section> </div> </main> <hgf-footer home-href=uk origin=https://wp.sfdcdigital.com/en-gb/wp-json></hgf-footer> <div class="sf-call"> <div class="call-btn-wrapper"> <a class="btn" href="tel:448000868530" aria-label="Contact, By phone"></a> </div> </div> <script type="text/javascript"> window.document.dispatchEvent( new CustomEvent('www_track', { detail: { event: 'custEv_pageDataAvailable', templateName: 'Open Template', templateId: 'open-template', taxonomy: JSON.parse('{"pageTagsManual":[{"tagName":"Content Intent:Automation|Data","tagUuid":"1ec7811b-1135-4898-a35c-078406199dd9|6098cf1b-8291-4099-a7b9-07f575f4268b","uuid":"db1727ac-2c68-11b2-80f8-000d3a4fec0d"},{"tagName":"Content Audiences:Marketing (Department)","tagUuid":"5cc3cbb0-e35a-434d-b2e5-08b1dbbd255f","uuid":"db17278a-2c68-11b2-80f8-000d3a4fec0d"},{"tagName":"Products:Marketing Cloud","tagUuid":"94de41a5-93d3-4dd1-be94-e331cfa94889","uuid":"db1727a8-2c68-11b2-80f8-000d3a4fec0d"}],"pageTagsAuto":[]}'), experiment: { 'optimizelyExp': '', 'optimizelyVar': '', }, }, }) ); </script> <script defer src="https://a.sfdcstatic.com/digital/xsf/components/v1-stable/chat.js"></script> <link rel="stylesheet" type="text/css" href="/jByD50WKD/n5kGr/gsNw/V2V5/fG81LQ/F2/RzVw1HRRdY"> <script src="/jByD50WKD/n5kGr/gsNw/V2V5/fG81LQ/Cl/siUARwIkQo" async defer></script> <div id="sec-overlay" style="display:none;"> <div id="sec-container"> </div> </div></body></html>

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