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class="media__details__meta"><a href="https://web.archive.org/web/20160304202216/http://www.iab.com/news/iab-education-foundation-its-idiverse-initiative-launch-first-of-its-kind-entry-level-training">01.26.16</a></time> </li> </ul> <a class="cta" href="/web/20160304202216/http://www.iab.com/press-releases/">See more <span class="lowercase">Press Releases</span> <svg class="cta__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a> </div>  <div class="news-browse__section industry-headlines subsection"> <h2>Industry headlines</h2> <ul class="plain-list"> <li> <div class="media__details__text"> <a href="https://web.archive.org/web/20160304202216/http://www2.smartbrief.com/servlet/rdrc?u=http%3A%2F%2Fwww.smartbrief.com%2Fnews%2FstoryDetails.jsp%3Fcopyid%3D3BBBEDDA-651C-49D4-997C-D6637170EDFB%26issueid%3DB83A0FBD-0BB1-4454-9BD2-A4DF0174E40B">Everything ad technology. Everyone you want to meet. Everything you need to know. The IAB Programmatic Marketplace on March 7</a> </div> <time class="media__details__meta"><a href="https://web.archive.org/web/20160304202216/http://www2.smartbrief.com/servlet/rdrc?u=http%3A%2F%2Fwww.smartbrief.com%2Fnews%2FstoryDetails.jsp%3Fcopyid%3D3BBBEDDA-651C-49D4-997C-D6637170EDFB%26issueid%3DB83A0FBD-0BB1-4454-9BD2-A4DF0174E40B">03.04.16</a></time> </li> <li> <div class="media__details__text"> <a href="https://web.archive.org/web/20160304202216/http://www2.smartbrief.com/servlet/rdrc?u=http%3A%2F%2Fwww.smartbrief.com%2Fnews%2FstoryDetails.jsp%3Fcopyid%3D1931E39C-4BB4-46B2-A516-F83D07D63F86%26issueid%3DB83A0FBD-0BB1-4454-9BD2-A4DF0174E40B">Programmatic ads surge despite bot fraud concerns</a> </div> <time class="media__details__meta"><a href="https://web.archive.org/web/20160304202216/http://www2.smartbrief.com/servlet/rdrc?u=http%3A%2F%2Fwww.smartbrief.com%2Fnews%2FstoryDetails.jsp%3Fcopyid%3D1931E39C-4BB4-46B2-A516-F83D07D63F86%26issueid%3DB83A0FBD-0BB1-4454-9BD2-A4DF0174E40B">03.04.16</a></time> </li> <li> <div class="media__details__text"> <a href="https://web.archive.org/web/20160304202216/http://www2.smartbrief.com/servlet/rdrc?u=http%3A%2F%2Fwww.smartbrief.com%2Fnews%2FstoryDetails.jsp%3Fcopyid%3DC5A4C143-D2E1-46F0-97BC-EEC0FCA98E6E%26issueid%3DB83A0FBD-0BB1-4454-9BD2-A4DF0174E40B">Hyatt Hotels' CMO talks social, humor and brand identity</a> </div> <time class="media__details__meta"><a href="https://web.archive.org/web/20160304202216/http://www2.smartbrief.com/servlet/rdrc?u=http%3A%2F%2Fwww.smartbrief.com%2Fnews%2FstoryDetails.jsp%3Fcopyid%3DC5A4C143-D2E1-46F0-97BC-EEC0FCA98E6E%26issueid%3DB83A0FBD-0BB1-4454-9BD2-A4DF0174E40B">03.04.16</a></time> </li> </ul> <a class="cta" href="#">Powered by: <img src="https://web.archive.org/web/20160304202216im_/http://www.iab.com/wp-content/themes/iab/assets/img/smartbrief.png" alt=""></a> </div> </div>  </div> </section> <section class="module module--expertise expertise"> <aside> <h4>State of the Industry</h4> <div class="article-filter container"> <span class="article-filter__label">Filter by:</span> <div class="article-filter__group"> <a href="javascript:;" class="filter global-filter article-filter__dropdown" data-target="topic"> <span class="article-filter__selected-topic">Choose a topic</span> <svg> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-down"></use> </svg> </a> </div> </div> <ul class="filter-items expertise__topics topic-filter" data-dropdown="topic"> <li class="cat-item cat-item-277 active"> <a href="javascript:;" data-cat="277">Ad Blocking</a> </li> <li class="cat-item cat-item-98 "> <a href="javascript:;" data-cat="98">Building Brands In Digital</a> </li> <li class="cat-item cat-item-183 "> <a href="javascript:;" data-cat="183">Data</a> </li> <li class="cat-item cat-item-119 "> <a href="javascript:;" data-cat="119">Digital Video</a> </li> <li class="cat-item cat-item-254 "> <a href="javascript:;" data-cat="254">IAB Ad Revenue Report</a> </li> <li class="cat-item cat-item-30 "> <a href="javascript:;" data-cat="30">Measurement, Viewability and 3MS</a> </li> <li class="cat-item cat-item-27 "> <a href="javascript:;" data-cat="27">Mobile</a> </li> <li class="cat-item cat-item-29 "> <a href="javascript:;" data-cat="29">Native Advertising</a> </li> <li class="cat-item cat-item-55 "> <a href="javascript:;" data-cat="55">Programmatic</a> </li> <li class="cat-item cat-item-273 "> <a href="javascript:;" data-cat="273">Traffic Fraud</a> </li> </ul> </aside> <article class="cat-info cat-info-277 active"> <figure> <img class="media__img" src="https://web.archive.org/web/20160304202216im_/http://www.iab.com/wp-content/uploads/2015/09/ad-blocking-what-you-need-to-know-3-578x243.jpg" alt="Ad Blocking"> </figure> <h3><span>IAB on Ad Blocking</span></h3> <div class="media__details"> <div class="media__details--description"> <p>The digital marketing and media industry regularly confronts fresh adversaries eager to intercept the flow of ad dollars, often to the disadvantage of consumer choice. Ad blocking is the latest crisis du jour, a potentially existential threat to the industry. To combat it effectively, it's essential to distinguish ad blocking's two sources -- and their significance.</p> </div> <h5>Read More</h5> <ul> <li><a href="https://web.archive.org/web/20160304202216/http://www.iab.com/news/rothenberg-says-ad-blocking-is-a-war-against-diversity-and-freedom-of-expression">Rothenberg Says Ad Blocking Is a War against Diversity and Freedom of Expression <svg class="cta__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a></li> <li><a href="https://web.archive.org/web/20160304202216/http://www.iab.com/news/lean">Getting LEAN with Digital Ad UX <svg class="cta__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a></li> <li><a href="https://web.archive.org/web/20160304202216/http://adage.com/article/digitalnext/ad-blocking-unnecessary-internet-apocalypse/300470/">Ad Blocking: The Unnecessary Internet Apocalypse <svg class="cta__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a></li> <li><a href="https://web.archive.org/web/20160304202216/http://www.iab.com/insights/ad-blocking/">Ad Blocking: What you need to know <svg class="cta__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a></li> </ul> <a href="https://web.archive.org/web/20160304202216/http://www.iab.com/search?topic=ad-blocking" class="btn">Show more <svg class="btn__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a> </div> </article> <article class="cat-info cat-info-98 "> <figure> <img class="media__img" src="https://web.archive.org/web/20160304202216im_/http://www.iab.com/wp-content/uploads/2015/08/iStock_000024561800_Large-578x243.jpg" alt="Building Brands In Digital"> </figure> <h3><span>IAB on Building Brands In Digital</span></h3> <div class="media__details"> <div class="media__details--description"> <p>IAB is engaged in a sustained effort to spur greater creativity in interactive advertising and speed adoption of new brand-friendly ad formats. Initiatives such as Rising Stars and the IAB MIXX Awards are driving a creative transformation of the interactive advertising space to boost marketers’ confidence that they can successfully build brands online. </p> </div> <h5>Read more</h5> <ul> <li><a href="https://web.archive.org/web/20160304202216/http://www.iab.com/guidelines/display-rising-stars-ad-units/">Display Rising Stars Ad Units <svg class="cta__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a></li> <li><a href="https://web.archive.org/web/20160304202216/http://www.iab.com/insights/rising-stars-ads-and-brand-equity/">Rising Stars Ads and Brand Equity <svg class="cta__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a></li> <li><a href="https://web.archive.org/web/20160304202216/http://www.iab.net/mixxawardsinsights/">What Works And Why: IAB MIXX Awards 2015 Insights Report <svg class="cta__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a></li> <li><a href="https://web.archive.org/web/20160304202216/http://www.iab.com/news/top-digital-marketing-and-media-leaders-from-around-the-world-share-what-works-why-in-the-2015-iab-global-insights-report">Top Digital Marketing and Media Leaders From Around the World Share ‘What Works an... <svg class="cta__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a></li> </ul> <a href="https://web.archive.org/web/20160304202216/http://www.iab.com/search?topic=building-brands-in-digital" class="btn">Show more <svg class="btn__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a> </div> </article> <article class="cat-info cat-info-183 "> <figure> <img class="media__img" src="https://web.archive.org/web/20160304202216im_/http://www.iab.com/wp-content/uploads/2015/07/datatech-578x243.jpg" alt="Data"> </figure> <h3><span>IAB on Data</span></h3> <div class="media__details"> <div class="media__details--description"> <p>Data is essential to the evolution of digital advertising. Data allows the kind of dynamic, customized experiences that people expect online, and in an era of growing accountability, data allows publishers to create better experiences for their consumers, lets advertisers create stronger relationships with their customers, and permits all parties to better track progress.</p> </div> <h5>Read More</h5> <ul> <li><a href="https://web.archive.org/web/20160304202216/http://www.iab.com/insights/the-outlook-for-data-2016-a-snapshot-into-digital-media-and-the-evolving-role-of-audience-insight/">The Outlook for Data 2016: A Snapshot Into Digital Media and the Evolving Role of ... <svg class="cta__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a></li> <li><a href="https://web.archive.org/web/20160304202216/http://www.iab.com/news/iab-launches-data-center-of-excellence-to-ensure-big-data-meet-its-promise-for-marketers-andcommittments-to-consumers">IAB Launches Data Center of Excellence to Ensure ‘Big Data’ Meets its Promise For ... <svg class="cta__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a></li> <li><a href="https://web.archive.org/web/20160304202216/http://www.iab.com/news/data-segments-techniques-a-new-lexicon">Data Segments & Techniques: A New Lexicon <svg class="cta__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a></li> <li><a href="https://web.archive.org/web/20160304202216/http://www.iab.com/guidelines/handle-with-care-10-steps-to-good-data-stewardship/">Handle with Care: 10 Steps to Good Data Stewardship <svg class="cta__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a></li> </ul> <a href="https://web.archive.org/web/20160304202216/http://www.iab.com/search?topic=data" class="btn">Show more <svg class="btn__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a> </div> </article> <article class="cat-info cat-info-119 "> <figure> <img class="media__img" src="https://web.archive.org/web/20160304202216im_/http://www.iab.com/wp-content/uploads/2015/07/iab-digital-video-trends-2013-2014-2-578x243.jpg" alt="Digital Video"> </figure> <h3><span>IAB on Digital Video</span></h3> <div class="media__details"> <div class="media__details--description"> <p>There is no question that digital video is garnering major consumer attention and that brands want to be a part of the experience. In order to fulfill digital video’s long-term promise of delivering powerful brand advertising at scale, IAB is devoted to the advancement of the digital video medium in the global marketplace. Together with its member companies and in cooperation with the IAB Technology Laboratory, the IAB Digital Video Center produces technical standards, research, and thought leadership critical to the field, while identifying emergent best practices in the fast growing arena of digital video.</p> </div> <h5>Read More</h5> <ul> <li><a href="https://web.archive.org/web/20160304202216/http://www.iab.com/news/iab-launches-digital-video-glossary">IAB Launches Digital Video Glossary <svg class="cta__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a></li> <li><a href="https://web.archive.org/web/20160304202216/http://www.iab.com/news/vast-4-0-arrives-championing-the-technology-behind-the-growth-of-digital-video-advertising">VAST 4.0 Arrives, Championing the Technology Behind the Growth of Digital Video Ad... <svg class="cta__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a></li> <li><a href="https://web.archive.org/web/20160304202216/http://www.iab.com/insights/advanced-tv-ad-buyer-perceptions-study/">Advanced TV: Ad Buyer Perceptions Study <svg class="cta__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a></li> <li><a href="https://web.archive.org/web/20160304202216/http://www.iab.com/news/whats-vast-understanding-iab-digital-video-suite">What’s a VAST? Understanding IAB Digital Video Suite <svg class="cta__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a></li> </ul> <a href="https://web.archive.org/web/20160304202216/http://www.iab.com/search?topic=digital-video" class="btn">Show more <svg class="btn__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a> </div> </article> <article class="cat-info cat-info-254 "> <figure> <img class="media__img" src="https://web.archive.org/web/20160304202216im_/http://www.iab.com/wp-content/uploads/2015/10/iStock_000051400552_Large-578x243.jpg" alt="IAB Ad Revenue Report"> </figure> <h3><span>IAB Ad Revenue Report</span></h3> <div class="media__details"> <div class="media__details--description"> <p>The IAB Internet Advertising Revenue Report is the industry benchmark for the health of the digital advertising ecosystem. The results reported are considered the most accurate measurement of internet/online advertising revenues since the data is compiled directly from information supplied by companies selling advertising online. </p> </div> <h5>Read More</h5> <ul> <li><a href="https://web.archive.org/web/20160304202216/http://www.iab.com/insights/iab-internet-advertising-revenue-report-conducted-by-pricewaterhousecoopers-pwc-2/">IAB Internet Advertising Revenue Report Conducted by PricewaterhouseCoopers (PWC) <svg class="cta__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a></li> <li><a href="https://web.archive.org/web/20160304202216/http://www.iab.com/news/q3adrevenue">Q3 2015 Digital Ad Revenues Climb To $15 Billion, Marking All-Time Quarterly High <svg class="cta__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a></li> </ul> <a href="https://web.archive.org/web/20160304202216/http://www.iab.com/search?topic=iab-ad-revenue" class="btn">Show more <svg class="btn__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a> </div> </article> <article class="cat-info cat-info-30 "> <figure> <img class="media__img" src="https://web.archive.org/web/20160304202216im_/http://www.iab.com/wp-content/uploads/2014/11/Screen-Shot-2015-01-15-at-4.55.46-PM-578x243.png" alt="Measurement, Viewability and 3MS"> </figure> <h3><span>IAB on Measurement, Viewability and 3MS</span></h3> <div class="media__details"> <div class="media__details--description"> <p>The ground-breaking Making Measurement Make Sense (3MS) initiative has one goal—to provide better metrics in digital for brands, agencies, and publishers. Founded by the 4A’s, ANA, and IAB, and administered by the Media Rating Council (MRC), 3MS will revolutionize the way digital media is measured, planned, and transacted across the advertising industry in order to make it a more valuable medium for everyone involved in brand advertising.</p> </div> <h5>Read More</h5> <ul> <li><a href="https://web.archive.org/web/20160304202216/http://www.iab.com/guidelines/3ms-resources/">Making Measurement Make Sense (3MS): Resources for Publishers <svg class="cta__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a></li> <li><a href="https://web.archive.org/web/20160304202216/http://www.iab.com/guidelines/state-of-viewability-transaction-2015/">State of Viewability Transaction 2015 <svg class="cta__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a></li> <li><a href="https://web.archive.org/web/20160304202216/http://www.iab.com/news/iab-statement-on-mrc-viewability-measurement-reconciliation-findings">IAB Statement on MRC Viewability Measurement Reconciliation Findings <svg class="cta__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a></li> <li><a href="https://web.archive.org/web/20160304202216/http://www.iab.com/news/iab-mma-and-mrc-unveil-mobile-application-advertising-measurement-guidelines-for-public-comment">IAB, MMA and MRC Unveil “Mobile Application Advertising Measurement Guidelines” Fo... <svg class="cta__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a></li> </ul> <a href="https://web.archive.org/web/20160304202216/http://www.iab.com/search?topic=measurement" class="btn">Show more <svg class="btn__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a> </div> </article> <article class="cat-info cat-info-27 "> <figure> <img class="media__img" src="https://web.archive.org/web/20160304202216im_/http://www.iab.com/wp-content/uploads/2013/06/mobile-manifesto-creative-leaders-on-the-art-of-successful-mobile-brand-advertising-2-578x243.jpg" alt="Mobile"> </figure> <h3><span>IAB on Mobile</span></h3> <div class="media__details"> <div class="media__details--description"> <p>The growth in the space has been dizzying—and IAB is best positioned to bring the same supply chain discipline to the mobile marketing sector that it has done for the broader digital advertising space for nearly 20 years. Through the IAB Mobile Marketing Center of Excellence, IAB devotes resources to market and consumer research, mobile advertising case studies, executive training and education, supply chain standardization, creative showcases and best practice identification.</p> </div> <h5>Read More</h5> <ul> <li><a href="https://web.archive.org/web/20160304202216/http://www.iab.com/guidelines/iab-mobile-location-data-guide-for-publishers/">IAB Mobile Location Data Guide for Publishers <svg class="cta__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a></li> <li><a href="https://web.archive.org/web/20160304202216/http://www.iab.com/guidelines/mobile-app-mraid-ads-sdk-tester/">Mobile App: MRAID Ads SDK Tester <svg class="cta__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a></li> <li><a href="https://web.archive.org/web/20160304202216/http://www.iab.com/news/global-mobile-advertising-revenue-hit-31-9-billion-e23-9-billion-in-2014-according-to-iab-iab-europe-ihs">Global Mobile Advertising Revenue Hit $31.9 Billion (€23.9 Billion) in 2014, Accor... <svg class="cta__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a></li> <li><a href="https://web.archive.org/web/20160304202216/http://www.iab.com/guidelines/mobile-rich-media-ad-interface-definitions-mraid/">Mobile Rich Media Ad Interface Definitions (MRAID) <svg class="cta__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a></li> </ul> <a href="https://web.archive.org/web/20160304202216/http://www.iab.com/search?topic=mobile" class="btn">Show more <svg class="btn__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a> </div> </article> <article class="cat-info cat-info-29 "> <figure> <img class="media__img" src="https://web.archive.org/web/20160304202216im_/http://www.iab.com/wp-content/uploads/2015/07/nativeads-578x243.png" alt="Native Advertising"> </figure> <h3><span>IAB on Native Advertising</span></h3> <div class="media__details"> <div class="media__details--description"> <p>Native has become a hot topic in the advertising marketplace, but for the practice to flourish further, it needs consensus on definitions and structure. Marketers are embracing native strategies and publishers are looking for a roadmap that will allow them to take full advantage of the trend. The IAB Native Advertising Task Force is focused on evaluating the value and potential of the emerging native advertising space.</p> </div> <h5>Read More</h5> <ul> <li><a href="https://web.archive.org/web/20160304202216/http://www.iab.com/news/iab-concerned-about-ftc-guidance-on-native-advertising">IAB Concerned About FTC Guidance On Native Advertising <svg class="cta__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a></li> <li><a href="https://web.archive.org/web/20160304202216/http://www.iab.com/news/iab-deep-dive-on-in-feed-ad-units-a-supplement-to-the-iab-native-advertising-playbook">IAB Deep-Dive on In-Feed Ad Units: A Supplement to the IAB Native Advertising Play... <svg class="cta__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a></li> <li><a href="https://web.archive.org/web/20160304202216/http://www.iab.com/news/disclosure-disclosed-how-leading-web-properties-disclose-in-feed-ads">DISCLOSURE, DISCLOSED: How Leading Web Properties Disclose In-feed Ads <svg class="cta__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a></li> <li><a href="https://web.archive.org/web/20160304202216/http://www.iab.com/news/iab-releases-in-image-advertising-primer-to-provide-an-in-depth-look-at-an-emerging-ad-type-used-in-native-campaigns">IAB Releases ‘In-Image Advertising Primer’ To Provide An In-Depth Look... <svg class="cta__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a></li> </ul> <a href="https://web.archive.org/web/20160304202216/http://www.iab.com/search?topic=native-advertising" class="btn">Show more <svg class="btn__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a> </div> </article> <article class="cat-info cat-info-55 "> <figure> <img class="media__img" src="https://web.archive.org/web/20160304202216im_/http://www.iab.com/wp-content/uploads/2015/03/iab-releases-mobile-programmatic-playbook-578x243.png" alt="Programmatic"> </figure> <h3><span>IAB on Programmatic</span></h3> <div class="media__details"> <div class="media__details--description"> <p>Over the last several years, publishers and advertisers have increasingly adopted programmatic buying and selling of digital inventory into their media strategies. Programmatic’s share of total internet advertising was $10.1 billion in 2014, comprising 20 percent of last year’s overall internet advertising revenues ($49.5 billion) according to the IAB Programmatic Revenue Report. Through its Programmatic Council, IAB aims to bring together all players in the programmatic space to discuss and advance the key business issues in the evolving programmatic marketplace.</p> </div> <h5>Read More</h5> <ul> <li><a href="https://web.archive.org/web/20160304202216/http://www.iab.com/news/iabs-joe-laszlo-in-cmo-com-whats-next-for-programmatic">IAB’s Joe Laszlo in CMO.com: What’s Next For Programmatic? <svg class="cta__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a></li> <li><a href="https://web.archive.org/web/20160304202216/http://www.iab.com/news/iab-launches-programmatic-council-packed-house">IAB Launches the Programmatic Council to a Packed House <svg class="cta__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a></li> <li><a href="https://web.archive.org/web/20160304202216/http://www.iab.com/news/u-s-programmatic-display-ad-revenues-totaled-10-1-billion-in-2014-according-to-first-ever-iab-programmatic-revenue-report">U.S. Programmatic Ad Revenues Totaled $10.1 Billion in 2014, According to First-Ev... <svg class="cta__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a></li> <li><a href="https://web.archive.org/web/20160304202216/http://www.iab.com/insights/programmatic-everywhere-data-technology-and-the-future-of-audience-engagement/">Programmatic Everywhere? Data, Technology and the Future of Audience Engagement <svg class="cta__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a></li> </ul> <a href="https://web.archive.org/web/20160304202216/http://www.iab.com/search?topic=programmatic" class="btn">Show more <svg class="btn__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a> </div> </article> <article class="cat-info cat-info-273 "> <figure> <img class="media__img" src="https://web.archive.org/web/20160304202216im_/http://www.iab.com/wp-content/uploads/2015/03/iab-releases-final-best-practices-for-reducing-risk-of-traffic-fraud-578x243.jpg" alt="Traffic Fraud"> </figure> <h3><span>IAB on Traffic Fraud</span></h3> <div class="media__details"> <div class="media__details--description"> <p>Criminal activity threatens to erode trust in the digital ecosystem. Quality, original content is not sufficiently protected against the threats of fraudulent traffic, malware attacks, and IP piracy, and publishers, marketers and agencies stand together to combat these dangerous forces as a unified entity. In response, the 4A’s, ANA, and IAB created the Trustworthy Accountability Group (TAG). TAG is a first-of-its-kind cross-industry accountability program to create transparency in the business relationships and transactions that undergird the digital ad industry, while continuing to enable the astonishing levels of innovation that have propelled digital advertising into the largest ad medium in the United States.</p> </div> <h5>Read More</h5> <ul> <li><a href="https://web.archive.org/web/20160304202216/http://www.iab.com/news/verifiedbytag">TAG Brings Ad Leaders Together To Launch War On Digital Ad Fraud <svg class="cta__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a></li> <li><a href="https://web.archive.org/web/20160304202216/https://www.tagtoday.net/tag-and-dal-announce-new-program-to-block-fraudulent-data-center-traffic/">Trustworthy Accountability Group (TAG) and Digital Ad Leaders Announce New Program... <svg class="cta__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a></li> <li><a href="https://web.archive.org/web/20160304202216/http://www.iab.com/news/best-practices-for-reducing-traffic-fraud-risk-unveiled-by-iab">Best Practices For Reducing Traffic Fraud Risk Unveiled by IAB <svg class="cta__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a></li> <li><a href="https://web.archive.org/web/20160304202216/http://www.iab.com/news/iab-releases-final-best-practices-for-reducing-riskof-traffic-fraud">IAB Releases Final Best Practices For Reducing Risk Of Traffic Fraud <svg class="cta__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a></li> </ul> <a href="https://web.archive.org/web/20160304202216/http://www.iab.com/search?topic=traffic-fraud" class="btn">Show more <svg class="btn__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a> </div> </article> </section> <section class="module--ad container adaptive-ad-container">  <div id="div-gpt-ad-1453471219285-0" class="iab-ads adaptive-ads"></div> <script>IABAdaptiveAds.init('div-gpt-ad-1453471219285-0')</script> </section> <section class="module module--organization container"> <h2 class="heading--block">Our Organizations</h2> <div> <p>To deliver on our mission to empower the media and marketing industries to thrive in the digital economy, IAB created the following organizations to focus on these growing areas:</p> </div> <div class="mobile-horizontal-scroll clearfix js-mobile-horizontal-scroll"> <div class="mobile-horizontal-scroll__inner"> <div class="media--long"> <div class="media--inset"> <a class="media__link" href="https://web.archive.org/web/20160304202216/http://www.iab.com/organizations/iab-tech-lab/"> <div class="media__overlay"></div> <img class="media__img" src="https://web.archive.org/web/20160304202216im_/http://www.iab.com/wp-content/uploads/2015/01/iab-tech-lab-3-644x290.png" alt="IAB Tech Lab 3"/> <div class="media__details"> <h3 class="media__details__title">IAB Tech Lab</h3> </div> </a> </div> <div class="media__details"> <div class="media__details__text"> <p>The IAB Technology Laboratory (IAB Tech Lab) is a nonprofit research and development consortium charged with producing and helping companies implement global industry technical standards and solutions for the digital media and advertising industries. The goal of the IAB Tech Lab is to reduce friction associated with the digital advertising and marketing supply chain while contributing … <a class="excerpt-more" href="https://web.archive.org/web/20160304202216/http://www.iab.com/organizations/iab-tech-lab/">Continued</a></p> </div> <a class="cta" href="https://web.archive.org/web/20160304202216/http://www.iab.com/organizations/iab-tech-lab/">Learn more <svg class="cta__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a> </div> </div> <div class="media--long"> <div class="media--inset"> <a class="media__link" href="https://web.archive.org/web/20160304202216/http://www.iab.com/organizations/iab-education-foundation/"> <div class="media__overlay"></div> <img class="media__img" src="https://web.archive.org/web/20160304202216im_/http://www.iab.com/wp-content/uploads/2015/05/iab-education-foundation-3-644x290.png" alt="IAB Education Foundation 3"/> <div class="media__details"> <h3 class="media__details__title">IAB Education Foundation</h3> </div> </a> </div> <div class="media__details"> <div class="media__details__text"> <p>The IAB Education Foundation is dedicated to increasing racial, gender, economic, and cultural diversity as well as closing the skills gap in the digital media and advertising industries. The IAB Education Foundation has just released a report on The Diversity Dividend and the Looming Skills Gap in the Interactive Media Industry. The foundation has also … <a class="excerpt-more" href="https://web.archive.org/web/20160304202216/http://www.iab.com/organizations/iab-education-foundation/">Continued</a></p> </div> <a class="cta" href="https://web.archive.org/web/20160304202216/http://www.iab.com/organizations/iab-education-foundation/">Learn more <svg class="cta__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a> </div> </div> <div class="media--long"> <div class="media--inset"> <a class="media__link" href="https://web.archive.org/web/20160304202216/http://www.iab.com/global"> <div class="media__overlay"></div> <img class="media__img" src="https://web.archive.org/web/20160304202216im_/http://www.iab.com/wp-content/uploads/2015/07/iab-global-network-644x429.jpg" alt="IAB Global Network 3"/> <div class="media__details"> <h3 class="media__details__title">IAB Global Network</h3> </div> </a> </div> <div class="media__details"> <div class="media__details__text"> <p>The IAB Global Network brings together 43 national IABs and one regional organization in Europe to share challenges, develop global solutions and advance the digital advertising industry worldwide. IABs are located in North America, South America, Africa, Asia Pacific and Europe. Each association is independently owned and operated, functioning under bylaws consonant with local market needs to further the best interests of the … <a class="excerpt-more" href="https://web.archive.org/web/20160304202216/http://www.iab.com/global">Continued</a></p> </div> <a class="cta" href="https://web.archive.org/web/20160304202216/http://www.iab.com/global">Learn more <svg class="cta__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a> </div> </div> <div class="media--long"> <div class="media--inset"> <a class="media__link" href="https://web.archive.org/web/20160304202216/http://iab.wpengine.com/topics/mobile/"> <div class="media__overlay"></div> <img class="media__img" src="https://web.archive.org/web/20160304202216im_/http://www.iab.com/wp-content/uploads/2013/06/mobile-manifesto-creative-leaders-on-the-art-of-successful-mobile-brand-advertising-2-644x429.jpg" alt="Mobile Manifesto: Creative Leaders on the Art Of Successful Mobile Brand Advertising 1"/> <div class="media__details"> <h3 class="media__details__title">Mobile Marketing Center of Excellence</h3> </div> </a> </div> <div class="media__details"> <div class="media__details__text"> <p>The IAB Mobile Marketing Center of Excellence, an independently funded and staffed unit inside the IAB, is charged with driving the growth of mobile marketing, advertising, and media. Launched in December 2010, the IAB Mobile Center has created standards and best practices, and provided research and insights that have helped accelerate the growth of the … <a class="excerpt-more" href="https://web.archive.org/web/20160304202216/http://iab.wpengine.com/topics/mobile/">Continued</a></p> </div> <a class="cta" href="https://web.archive.org/web/20160304202216/http://iab.wpengine.com/topics/mobile/">Learn more <svg class="cta__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a> </div> </div> <div class="media--long"> <div class="media--inset"> <a class="media__link" href="https://web.archive.org/web/20160304202216/http://iab.wpengine.com/topics/digital-video/"> <div class="media__overlay"></div> <img class="media__img" src="https://web.archive.org/web/20160304202216im_/http://www.iab.com/wp-content/uploads/2015/04/68-of-marketers-agencies-anticipate-increasing-video-ad-spend-3-644x429.jpg" alt="68% Of Marketers & Agencies Anticipate Increasing Video Ad Spend 1"/> <div class="media__details"> <h3 class="media__details__title">IAB Digital Video Center of Excellence</h3> </div> </a> </div> <div class="media__details"> <div class="media__details__text"> <p>The IAB Digital Video Center of Excellence, a dedicated unit within IAB, is devoted to the advancement of the digital video medium in the global marketplace. Its board and members reflect a dynamic mix of top television brands, original digital video content producers, prominent print publishers, digital video technology leaders, and innovative start-ups spanning the … <a class="excerpt-more" href="https://web.archive.org/web/20160304202216/http://iab.wpengine.com/topics/digital-video/">Continued</a></p> </div> <a class="cta" href="https://web.archive.org/web/20160304202216/http://iab.wpengine.com/topics/digital-video/">Learn more <svg class="cta__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a> </div> </div> <div class="media--long"> <div class="media--inset"> <a class="media__link" href="https://web.archive.org/web/20160304202216/http://www.iab.com/organizations/iab-data-center-of-excellence/"> <div class="media__overlay"></div> <img class="media__img" src="https://web.archive.org/web/20160304202216im_/http://www.iab.com/wp-content/uploads/2016/01/Big_Data_Concept-644x429.jpg" alt="IAB Data Center of Excellence"/> <div class="media__details"> <h3 class="media__details__title">IAB Data Center of Excellence</h3> </div> </a> </div> <div class="media__details"> <div class="media__details__text"> <p>The IAB Data Center of Excellence is an independently funded and staffed unit within IAB. Founded to enhance existing IAB resources and to drive the “data agenda” for the digital media, marketing, and advertising industry, the Data Center’s mission is to help advertisers and marketers operationalize their data assets while maintaining quality, transparency, accountability, and consumer … <a class="excerpt-more" href="https://web.archive.org/web/20160304202216/http://www.iab.com/organizations/iab-data-center-of-excellence/">Continued</a></p> </div> <a class="cta" href="https://web.archive.org/web/20160304202216/http://www.iab.com/organizations/iab-data-center-of-excellence/">Learn more <svg class="cta__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a> </div> </div> </div>  </div>  </section> <section class="module module--featured module--featured--events featured clearfix"> <h2 class="heading--block">Upcoming Events</h2> <article class="media--inset--main"> <div class="social-sharing"> <a class="icon--red-bg" href="#"> 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href="https://web.archive.org/web/20160304202216/https://www.linkedin.com/shareArticle?mini=true&title=IAB+Programmatic+Marketplace&url=http://www.iab.com/events/iab-programmatic-marketplace/&summary=%26%238211%3B+SOLD+OUT+%26%238211%3B+Beyond+Display+and+Video%3A+Cross-Channel+Automation+at+Scale+As+programmatic+transforms+the+digital+media+landscape%2C+automated+buying+and+selling+is+moving+far+beyond+a+strategy+for+just+desktop+and+video.+With+revenue+surpassing+%2410+billion+in+the+U.S.+and+programmatic+expanding+to+include+formats+such+as+mobile%2C+TV%2C+audio%2C+and+out-of-home%2C+%26hellip%3B+%3Ca+class%3D%22excerpt-more%22+href%3D%22http%3A%2F%2Fwww.iab.com%2Fevents%2Fiab-programmatic-marketplace%2F%22%3EContinued%3C%2Fa%3E" target="_blank"> <svg><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-linkedin"></use></svg> </a> </li> </ul> </div> <a class="media__link" href="https://web.archive.org/web/20160304202216/http://www.iab.com/events/iab-programmatic-marketplace/"> <div class="media__overlay"></div> <img class="media__img" src="https://web.archive.org/web/20160304202216im_/http://www.iab.com/wp-content/uploads/2016/02/SCunningham_IAB-Programmatic-644x429.jpg" alt=""/> <div class="media__details"> <h3 class="media__details__title">IAB Programmatic Marketplace</h3> <span class="media__details__meta"></span> </div> </a> </article> <h2 class="heading--block--mini absolute-right">Featured</h2> <article class="media--inset"> <a class="media__link" href="https://web.archive.org/web/20160304202216/http://www.iab.com/events/iab-mobile-marketplace/"> <div class="media__overlay"></div> <img class="media__img" src="https://web.archive.org/web/20160304202216im_/http://www.iab.com/wp-content/uploads/2015/12/iab-mobile-marketplace-2-644x429.jpg" alt="IAB Mobile Marketplace 1"/> <div class="media__details"> <h3 class="media__details__title">IAB Mobile 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class="container"> <h1 class="heading--block">Our Mission</h1> </div> </div> <div class="wrapper--red about-iab--mission"> <div class="container"> <blockquote> <p>“ IAB empowers the media and marketing industries to thrive in the digital economy. ”</p> </blockquote> </div> </div> <div class="wrapper--black about-iab--pillars"> <div class="container"> <h2>IAB Enduring Priorities:</h2> <ul class="list--pillars"> <li class="list--pillars__item"> Trustworthy Digital Supply Chain </li> <li class="list--pillars__item"> Making Measurement Make Sense </li> <li class="list--pillars__item"> Publisher Transformation </li> <li class="list--pillars__item"> Building Brands Digitally </li> <li class="list--pillars__item"> Moving Mobile Mainstream </li> </ul> <a class="btn" href="https://web.archive.org/web/20160304202216/http://www.iab.com/our-story/">Learn More about IAB Priorities <svg class="btn__arrow"><use xlink:href="/web/20160304202216im_/http://www.iab.com/#icon-arrow-right"></use></svg></a> 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