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class="HNc mhe" style="display: none;"><div class="eQb tvd"><div class="fpd KXa">IAB - Interactive Advertising Bureau</div><div class="el0gDb ZJKOO"><div class="Bla"><div class="VVb cZa"><div class="O4 d-k-l Gua Kyb" aria-label="Verified name"><div class="wR Fz Jla d-k-l"><div class="wY Glb" style="display: none"></div></div><div class="xR OA Hlb d-k-l NA">Verified name</div></div></div><div class="n0c cZa dnUszc" style="display: none"><div class="O4 d-k-l kIa Jua zyb wanuCf iXa" aria-label=""><div class="wR Fz d-k-l"><div class="wY " style="display: none"></div></div><div class="xR OA g0a d-k-l NA"></div></div></div></div></div><span class="EZszNc ztgk7d"></span><div class="qFa aZa"><div class="rFa XFb" style="display:none"><div class="UVb"></div></div></div></div></div><div class="V9b nhe" style="display: none;"><div class="tQE8Kd BnqoOb"><div class="Qhb eZa"><div class="Zmjtc"><span class="BOfSxb">3,078</span> followers<span class="DtDbDb">|</span><span class="BOfSxb" 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Values are approximate">911,003</span> views</div></div></div></div><div class="qFa aZa"><div class="n0c cZa dnUszc" style="display: none"><div class="O4 d-k-l kIa Jua zyb wanuCf Xwa" aria-label=""><div class="wR Fz d-k-l"><div class="wY " style="display: none"></div></div><div class="xR OA g0a d-k-l NA"></div></div></div><div class="rFa XFb" style="display:none"><div class="UVb"></div></div></div></div></div><div class="KNc"><div class="INc GPc xKa"><div id="115751075284190094828-tab-bar" class="Ima pSc g5VnDb"><span role="button" class="d-s Cy k4c aSc d-xc" id="115751075284190094828-about-tab" tabindex="0" data-dest="about" guidedhelpid="about_tab_profile">About</span><span role="button" aria-pressed="true" class="d-s Cy P4 k4c aSc d-xc" id="115751075284190094828-posts-tab" tabindex="0" data-dest="posts" guidedhelpid="posts_tab_profile">Posts</span><span role="button" class="d-s Cy k4c aSc d-xc" id="115751075284190094828-photos-tab" tabindex="0" data-dest="photos" guidedhelpid="photos_tab_profile">Photos</span><span role="button" class="d-s Cy k4c aSc d-xc" id="115751075284190094828-videos-tab" tabindex="0" data-dest="videos" guidedhelpid="videos_tab_profile">YouTube</span></div></div></div></div><div class="Ryb Bha v0c"><div id="115751075284190094828-posts-page" class="o-xc-Sya tSa" role="tabpanel"><div class="b6c"><div class="o5"><div class="fa-dad c6c"></div><script>window.jstiming.load.tick('streamStart');</script><div class="tna UMa"></div><div guidedhelpid="streamcontent" class="VW Bn k0a" jsname="bndkSe"><h2 class="o-Bd">Stream</h2><div class="xqa Ei"></div><div class="pga"><div class="ona Fdb bsa" style="width:900px"><div class="Ypa jw Yc am"><div id="update-z125sdoietqozrd0322lv1coupqvilkq104" tabindex="-1" class="Yp yt Xa" jscontroller="LeWvCf" jsmodel="XNmfOc" jslog="6941; 1:update-z125sdoietqozrd0322lv1coupqvilkq104; track:impression,click" data-render-context="%.@.3,null,null,null,null,null,null,true,null,null,null,null,null,[] ,null,[null,440,520] ] " jsaction=" click:Qrv4Te(RTPDDc),zzwwld(lUFH9b),iQMaZe(A5O8Yc);O1htCb:BpK2Q;PR4gi:I6kmac;UJtr3c:vwifpf;wA70zd:Fz0Y3e;"><div class="sda je" jsname="GpsYP" aria-hidden="true" tabindex="0"></div><div class="Ee BK ge" aria-hidden="false" jsname="P3RoXc" role="article"><div class="ki ve" jsname="MxEsy"><div class="ys"><a href="./115751075284190094828" class="ob Jk" oid="115751075284190094828" aria-hidden="true"><img src="https://web.archive.org/web/20160326014632im_/https://lh3.googleusercontent.com/-3XOmnky_umc/AAAAAAAAAAI/AAAAAAAAAhk/dUAtDjAcWjQ/s46-c-k-no/photo.jpg" width="46px" height="46px" alt="" class="Uk wi hE" oid="115751075284190094828"/></a><div class="f5 wy"><header class="lea"><h3 class="zi"><a href="./115751075284190094828" class="ob tv Ub Hf" oid="115751075284190094828">IAB - Interactive Advertising Bureau</a></h3><span class="uG Ve"><span role="button" class="d-s Vt Hm dk Q9" title="Sharing details" tabindex="0" jsname="lUFH9b" aria-haspopup="true">Shared publicly</span> - <span class="uv PL"><a href="+iab/posts/1YuWHjXjzbc" target="_blank" rel="noreferrer" class="o-U-s FI Rg" style="display:none">2016-03-25</a></span></span></header></div></div><div class="Al pf"><div class="Xx xJ"><div class="Ig At dn"><div class="Bt Pm"><div class="tG QF"> </div><div class="Ct">This week the IAB issued the first Primer for Publishers on Improving Ad Viewability, a document that outlines a range of tactics that publishers, big and small, have used to increase ad viewability, explaining how others can apply these concepts to their own businesses. Learn more and explore the full Primer here: <a rel="nofollow" target="_blank" href="https://web.archive.org/web/20160326014632/http://bit.ly/1LDXZF2" class="ot-anchor aaTEdf" jslog="10929; track:click" dir="ltr">http://bit.ly/1LDXZF2</a><br><br>The Primer was discussed in detail during Wednesday's 3MS Educational Forum. Review the presentation and listen to the webinar recording here: <a rel="nofollow" target="_blank" href="https://web.archive.org/web/20160326014632/http://bit.ly/1RrkJqU" class="ot-anchor aaTEdf" jslog="10929; track:click" dir="ltr">http://bit.ly/1RrkJqU</a></div></div><span role="button" class="d-s Yv on gj" style="display:none;" tabindex="0">Read more</span><span role="button" class="d-s Xv zt gj" style="display:none;" tabindex="0">Show less</span></div></div><div class="yx Nf"><div class="q9 yg"><div class="s9Oc9"><div class="sp ej xI A8Hhid" style="width:426px;height:426px;max-height:426px;"><a href="https://web.archive.org/web/20160326014632/http://bit.ly/1LDXZF2" target="_blank" class="d-s ot-anchor Ks" tabindex="0" rel="nofollow"><img src="//web.archive.org/web/20160326014632im_/https://lh3.googleusercontent.com/proxy/nvgMq18pk7_jhudqw4WvJ0SEzD84NN1KPh_KX4blx3uTEPbPWY6LfXNQhxgnACt2pCfES6HayXv1JNBxizzwMfpFMu4pPvBgEel3Gl8LUPSvb2bW_RYAnQCA32RuODj_COmhXUhSiAtFnuhcT3WyX3gGf-IrqIBWhLjcvky0Jw=s426" class="ar Mc" style="max-height:426px; max-width:426px;" itemprop="image"><meta name="twitter:image:src" content="//lh3.googleusercontent.com/proxy/nvgMq18pk7_jhudqw4WvJ0SEzD84NN1KPh_KX4blx3uTEPbPWY6LfXNQhxgnACt2pCfES6HayXv1JNBxizzwMfpFMu4pPvBgEel3Gl8LUPSvb2bW_RYAnQCA32RuODj_COmhXUhSiAtFnuhcT3WyX3gGf-IrqIBWhLjcvky0Jw=s426"></a></div><div class="VwVwbf"><div class="rCauNb"><a href="https://web.archive.org/web/20160326014632/http://bit.ly/1LDXZF2" target="_blank" class="d-s ot-anchor" title="Primer for Publishers on Improving Ad Viewability" tabindex="0" rel="nofollow">Primer for Publishers on Improving Ad Viewability</a></div><div class="YPIndd"><a href="https://web.archive.org/web/20160326014632/http://bit.ly/1LDXZF2" target="_blank" class="d-s ot-anchor" tabindex="0" rel="nofollow">bit.ly</a></div><div class="f34nqb">Transformation in measurement and currency brings with it imperatives for change in processes and responsibilities associated with a number of core publisher roles. Publishers need to address viewability at scale in order to optimize inventory monetization and minimize waste. In addition, and of paramount importance, publishers must reach these goals with the consumer at the … Continued</div></div></div><div class="lr"></div><div class="ko"></div><div class="kr"></div><div class="jo"></div></div></div></div><div class="Qg"><div id="po-z125sdoietqozrd0322lv1coupqvilkq104" href="javascript:void(0);" tabindex="0" role="button" jscontroller="qG1h8c" jsaction="click:JIbuQc;gcRodd:mVjlY;" class="esw eswd qk Gc" g:token="AEIZW7S5Cl2QcRhmJ9wfL2RFQYajuxKN/GzHCV2A8Ww/2UAOdOh9KlhmP60h/YrurOOk9D6SN+Qt" aria-pressed="false" aria-label="+1 this post"><span dir="ltr" class="tf yda"><span class="gr"></span><span class="H3" jsname="NnAfwf">1</span></span></div><div class="Ut Dg" role="button" tabindex="0" aria-label="Share this post" jscontroller="tH7URd" jsaction="click:KjsqPd; mouseenter:OPtno; focus:OPtno;wA70zd:AX4Iqd;JO8x0b:mTq7Qc"><span class="tf"><span class="iI"></span><span class="MM jI"></span></span></div><div role="button" tabindex="0" class="LK LH"></div><div class="Tt bj"><div class="Dt wu" tabindex="0" role="button">Add a comment...</div></div></div><div class="DM"><div class="Cx fr"><div class="Ar vt" style="display:none;"></div><div class="Wp O9" style="display:none;"><div class="GK HK TC" style="display:none"><div class="WR"><span role="button" class="d-s vy" tabindex="0"></span><div class="TR"><span class="d-s vq Bl "></span></div></div></div><div class="Dx EP lC"><div class="KK gR"><span role="button" class="d-s ww ZR" style="display:none;" tabindex="0"></span><div class="JK"></div></div></div></div></div></div></div></div></div><div id="update-z12djrgivsfbydbvb22lv1coupqvilkq104" tabindex="-1" class="Yp yt Xa" jscontroller="LeWvCf" jsmodel="XNmfOc" jslog="6941; 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track:click" dir="ltr">http://bit.ly/1MnEXmr</a> (via Advertising Age)<br><br>Learn more about the IAB Programmatic Fee Transparency Calculator and test out the tool here <a rel="nofollow" target="_blank" href="https://web.archive.org/web/20160326014632/http://bit.ly/1RnGeJ0" class="ot-anchor aaTEdf" jslog="10929; track:click" dir="ltr">http://bit.ly/1RnGeJ0</a> </div></div><span role="button" class="d-s Yv on gj" style="display:none;" tabindex="0">Read more</span><span role="button" class="d-s Xv zt gj" style="display:none;" tabindex="0">Show less</span></div></div><div class="yx Nf"><div class="q9 yg"><div class="sp ej xI Zo" style="max-width:426px;height:139px;max-height:237px;"><a href="photos/115751075284190094828/albums/6265624398463685665/6265624402802640594" target="_top" class="d-s ob Ks" tabindex="0"><img src="//web.archive.org/web/20160326014632im_/https://lh3.googleusercontent.com/-Sd31dt3hS1I/VvP4MpkSBtI/AAAAAAAAHpM/T_Y0wLhqbp0/w426-h237/Programmatic%2BCalculator.png" class="TH" style="max-height:237px; max-width:426px;"><img src="//web.archive.org/web/20160326014632im_/https://lh3.googleusercontent.com/-Sd31dt3hS1I/VvP4MpkSBtI/AAAAAAAAHpM/T_Y0wLhqbp0/w426-h237/Programmatic%2BCalculator.png" class="ar Mc" style="max-height:237px; max-width:426px;" itemprop="image"><meta name="twitter:image:src" content="//lh3.googleusercontent.com/-Sd31dt3hS1I/VvP4MpkSBtI/AAAAAAAAHpM/T_Y0wLhqbp0/w426-h237/Programmatic%2BCalculator.png"></a></div><a href="photos/115751075284190094828" target="_top" class="d-s ob HQhzCd" tabindex="0">IAB - Interactive Advertising Bureau's photos</a><div class="lr"></div><div class="ko"></div><div class="kr"></div><div class="jo"></div></div></div></div><div class="Qg"><div id="po-z12nuhxxkmvxwli3122lv1coupqvilkq104" href="javascript:void(0);" tabindex="0" role="button" jscontroller="qG1h8c" jsaction="click:JIbuQc;gcRodd:mVjlY;" class="esw eswd qk Gc" g:token="AEIZW7S5Cl2QcRhmJ9wfL2RFQYajuxKN/GzHCV2A8Ww/2UAOdOh9KlhmP60h/YrurOOk9D6SN+Qt" aria-pressed="false" aria-label="+1 this post"><span dir="ltr" class="tf yda"><span class="gr"></span><span class="H3" jsname="NnAfwf">1</span></span></div><div class="Ut Dg" role="button" tabindex="0" aria-label="Share this post" jscontroller="tH7URd" jsaction="click:KjsqPd; mouseenter:OPtno; focus:OPtno;wA70zd:AX4Iqd;JO8x0b:mTq7Qc"><span class="tf"><span class="iI"></span><span class="MM jI"></span></span></div><div role="button" tabindex="0" class="LK LH"></div><div class="Tt bj"><div class="Dt wu" tabindex="0" role="button">Add a comment...</div></div></div><div class="DM"><div class="Cx fr"><div class="Ar vt" style="display:none;"></div><div class="Wp O9" style="display:none;"><div class="GK HK TC" style="display:none"><div class="WR"><span role="button" class="d-s vy" tabindex="0"></span><div class="TR"><span class="d-s vq Bl "></span></div></div></div><div class="Dx EP lC"><div class="KK gR"><span role="button" class="d-s ww ZR" style="display:none;" tabindex="0"></span><div class="JK"></div></div></div></div></div></div></div></div></div><div id="update-z135dbuzdkbxgrlef22lv1coupqvilkq104" tabindex="-1" class="Yp yt Xa" jscontroller="LeWvCf" jsmodel="XNmfOc" jslog="6941; 1:update-z135dbuzdkbxgrlef22lv1coupqvilkq104; track:impression,click" data-render-context="%.@.3,null,null,null,null,null,null,true,null,null,null,null,null,[] ,null,[null,440,520] ] " jsaction=" click:Qrv4Te(RTPDDc),zzwwld(lUFH9b),iQMaZe(A5O8Yc);O1htCb:BpK2Q;PR4gi:I6kmac;UJtr3c:vwifpf;wA70zd:Fz0Y3e;"><div class="sda je" jsname="GpsYP" aria-hidden="true" tabindex="0"></div><div class="Ee BK ge" aria-hidden="false" jsname="P3RoXc" role="article"><div class="ki ve" jsname="MxEsy"><div class="ys"><a href="./115751075284190094828" class="ob Jk" oid="115751075284190094828" aria-hidden="true"><img src="https://web.archive.org/web/20160326014632im_/https://lh3.googleusercontent.com/-3XOmnky_umc/AAAAAAAAAAI/AAAAAAAAAhk/dUAtDjAcWjQ/s46-c-k-no/photo.jpg" width="46px" height="46px" alt="" class="Uk wi hE" oid="115751075284190094828"/></a><div class="f5 wy"><header class="lea"><h3 class="zi"><a href="./115751075284190094828" class="ob tv Ub Hf" oid="115751075284190094828">IAB - Interactive Advertising Bureau</a></h3><span class="uG Ve"><span role="button" class="d-s Vt Hm dk Q9" title="Sharing details" tabindex="0" jsname="lUFH9b" aria-haspopup="true">Shared publicly</span> - <span class="uv PL"><a href="+iab/posts/DdsNeU6N9Ld" target="_blank" rel="noreferrer" class="o-U-s FI Rg" style="display:none">2016-03-22</a></span></span></header></div></div><div class="Al pf"><div class="Xx xJ"><div class="Ig At dn"><div class="Bt Pm"><div class="tG QF"> </div><div class="Ct">The IAB Tech Lab releases updates to three <a rel="nofollow" class="ot-hashtag aaTEdf" href="/web/20160326014632/https://plus.google.com/s/%23programmatic">#programmatic</a> protocols—OpenDirect, OpenRTB & Dynamic Native Ads API <a rel="nofollow" target="_blank" href="https://web.archive.org/web/20160326014632/http://bit.ly/21FYGza" class="ot-anchor aaTEdf" jslog="10929; track:click" dir="ltr">http://bit.ly/21FYGza</a></div></div><span role="button" class="d-s Yv on gj" style="display:none;" tabindex="0">Read more</span><span role="button" class="d-s Xv zt gj" style="display:none;" tabindex="0">Show less</span></div></div><div class="yx Nf"><div class="q9 yg"><div class="s9Oc9"><div class="sp ej xI A8Hhid" style="width:426px;height:426px;max-height:426px;"><a href="https://web.archive.org/web/20160326014632/http://bit.ly/21FYGza" target="_blank" class="d-s ot-anchor Ks" tabindex="0" rel="nofollow"><img src="//web.archive.org/web/20160326014632im_/https://lh3.googleusercontent.com/proxy/h-mVE01GlYFLFD-8-ai3UqvkaSpwjmt5NwoP0ybXk_M9dJsy-A5LjeXPN-4_aCWKObw-LDMn6-uSpncrxt6LK2R4B-JnLog5m9sXqUK2xudWlbg=s426" class="ar Mc" style="max-height:426px; max-width:426px;" itemprop="image"><meta name="twitter:image:src" content="//lh3.googleusercontent.com/proxy/h-mVE01GlYFLFD-8-ai3UqvkaSpwjmt5NwoP0ybXk_M9dJsy-A5LjeXPN-4_aCWKObw-LDMn6-uSpncrxt6LK2R4B-JnLog5m9sXqUK2xudWlbg=s426"></a></div><div class="VwVwbf"><div class="rCauNb"><a href="https://web.archive.org/web/20160326014632/http://bit.ly/21FYGza" target="_blank" class="d-s ot-anchor" title="The IAB Tech Lab Releases Updates To Three Programmatic Protocols" tabindex="0" rel="nofollow">The IAB Tech Lab Releases Updates To Three Programmatic Protocols</a></div><div class="YPIndd"><a href="https://web.archive.org/web/20160326014632/http://bit.ly/21FYGza" target="_blank" class="d-s ot-anchor" tabindex="0" rel="nofollow">bit.ly</a></div><div class="f34nqb">The IAB Tech Lab is thrilled to announce updates to three industry shaping programmatic protocols. Programmatic has been the buzz word in the advertising industry and U.S. programmatic digital display ad spending alone is expected to reach $20 billion this year, according to eMarketer. The development of standards allowing for interoperability and seamless technical integration … Continued</div></div></div><div class="lr"></div><div class="ko"></div><div class="kr"></div><div class="jo"></div></div></div></div><div class="Qg"><div id="po-z135dbuzdkbxgrlef22lv1coupqvilkq104" href="javascript:void(0);" tabindex="0" role="button" jscontroller="qG1h8c" jsaction="click:JIbuQc;gcRodd:mVjlY;" class="esw eswd qk Gc" g:token="AEIZW7S5Cl2QcRhmJ9wfL2RFQYajuxKN/GzHCV2A8Ww/2UAOdOh9KlhmP60h/YrurOOk9D6SN+Qt" aria-pressed="false" aria-label="+1 this post"><span dir="ltr" class="tf yda"><span class="gr"></span><span class="H3" jsname="NnAfwf">1</span></span></div><div class="Ut Dg" role="button" tabindex="0" aria-label="Share this post" jscontroller="tH7URd" jsaction="click:KjsqPd; mouseenter:OPtno; focus:OPtno;wA70zd:AX4Iqd;JO8x0b:mTq7Qc"><span class="tf"><span class="iI"></span><span class="MM jI"></span></span></div><div role="button" tabindex="0" class="LK LH"></div><div class="Tt bj"><div class="Dt wu" tabindex="0" role="button">Add a comment...</div></div></div><div class="DM"><div class="Cx fr"><div class="Ar vt" style="display:none;"></div><div class="Wp O9" style="display:none;"><div class="GK HK TC" style="display:none"><div class="WR"><span role="button" class="d-s vy" tabindex="0"></span><div class="TR"><span class="d-s vq Bl "></span></div></div></div><div class="Dx EP lC"><div class="KK gR"><span role="button" class="d-s ww ZR" style="display:none;" tabindex="0"></span><div class="JK"></div></div></div></div></div></div></div></div></div><div id="update-z134wrjyuzzggzomb22lv1coupqvilkq104" tabindex="-1" class="Yp yt Xa" jscontroller="LeWvCf" jsmodel="XNmfOc" jslog="6941; 1:update-z134wrjyuzzggzomb22lv1coupqvilkq104; track:impression,click" data-render-context="%.@.3,null,null,null,null,null,null,true,null,null,null,null,null,[] ,null,[null,440,520] ] " jsaction=" click:Qrv4Te(RTPDDc),zzwwld(lUFH9b),iQMaZe(A5O8Yc);O1htCb:BpK2Q;PR4gi:I6kmac;UJtr3c:vwifpf;wA70zd:Fz0Y3e;"><div class="sda je" jsname="GpsYP" aria-hidden="true" tabindex="0"></div><div class="Ee BK ge" aria-hidden="false" jsname="P3RoXc" role="article"><div class="ki ve" jsname="MxEsy"><div class="ys"><a href="./115751075284190094828" class="ob Jk" oid="115751075284190094828" aria-hidden="true"><img src="https://web.archive.org/web/20160326014632im_/https://lh3.googleusercontent.com/-3XOmnky_umc/AAAAAAAAAAI/AAAAAAAAAhk/dUAtDjAcWjQ/s46-c-k-no/photo.jpg" width="46px" height="46px" alt="" class="Uk wi hE" oid="115751075284190094828"/></a><div class="f5 wy"><header class="lea"><h3 class="zi"><a href="./115751075284190094828" class="ob tv Ub Hf" oid="115751075284190094828">IAB - Interactive Advertising Bureau</a></h3><span class="uG Ve"><span role="button" class="d-s Vt Hm dk Q9" title="Sharing details" tabindex="0" jsname="lUFH9b" aria-haspopup="true">Shared publicly</span> - <span class="uv PL"><a href="+iab/posts/Cz3xYBgVnhN" target="_blank" rel="noreferrer" class="o-U-s FI Rg" style="display:none">2016-03-21</a></span></span></header></div></div><div class="Al pf"><div class="Xx xJ"><div class="Ig At dn"><div class="Bt Pm"><div class="tG QF"> </div><div class="Ct">IAB's Joe Laszlo will be speaking at #BIAKBRANDS on 3/22. Learn more about the event and register here: <a rel="nofollow" target="_blank" href="https://web.archive.org/web/20160326014632/http://bit.ly/1RRF8oW" class="ot-anchor aaTEdf" jslog="10929; track:click" dir="ltr">http://bit.ly/1RRF8oW</a> (via BIA/Kelsey)</div></div><span role="button" class="d-s Yv on gj" style="display:none;" tabindex="0">Read more</span><span role="button" class="d-s Xv zt gj" style="display:none;" tabindex="0">Show less</span></div></div><div class="yx Nf"><div class="q9 yg"><div class="sp ej xI Zo" style="max-width:426px;height:199px;max-height:237px;"><a href="photos/115751075284190094828/albums/6264536847210554033/6264536847639545842" target="_top" class="d-s ob Ks" tabindex="0"><img src="//web.archive.org/web/20160326014632im_/https://lh3.googleusercontent.com/--Mi9UyJ0VnI/VvAbEm3mh_I/AAAAAAAAHnw/v7zpUZ8nusE/w426-h237/BIAKesley.png" class="TH" style="max-height:237px; max-width:426px;"><img src="//web.archive.org/web/20160326014632im_/https://lh3.googleusercontent.com/--Mi9UyJ0VnI/VvAbEm3mh_I/AAAAAAAAHnw/v7zpUZ8nusE/w426-h237/BIAKesley.png" class="ar Mc" style="max-height:237px; max-width:426px;" itemprop="image"><meta name="twitter:image:src" content="//lh3.googleusercontent.com/--Mi9UyJ0VnI/VvAbEm3mh_I/AAAAAAAAHnw/v7zpUZ8nusE/w426-h237/BIAKesley.png"></a></div><a href="photos/115751075284190094828" target="_top" class="d-s ob HQhzCd" tabindex="0">IAB - Interactive Advertising Bureau's photos</a><div class="lr"></div><div class="ko"></div><div class="kr"></div><div class="jo"></div></div></div></div><div class="Qg"><div id="po-z134wrjyuzzggzomb22lv1coupqvilkq104" href="javascript:void(0);" tabindex="0" role="button" jscontroller="qG1h8c" jsaction="click:JIbuQc;gcRodd:mVjlY;" class="esw eswd qk Gc" g:token="AEIZW7S5Cl2QcRhmJ9wfL2RFQYajuxKN/GzHCV2A8Ww/2UAOdOh9KlhmP60h/YrurOOk9D6SN+Qt" aria-pressed="false" aria-label="+1 this post"><span dir="ltr" class="tf yda"><span class="gr"></span><span class="H3" jsname="NnAfwf">1</span></span></div><div class="Ut Dg" role="button" tabindex="0" aria-label="Share this post" jscontroller="tH7URd" jsaction="click:KjsqPd; mouseenter:OPtno; focus:OPtno;wA70zd:AX4Iqd;JO8x0b:mTq7Qc"><span class="tf"><span class="iI"></span><span class="MM jI"></span></span></div><div role="button" tabindex="0" class="LK LH"></div><div class="Tt bj"><div class="Dt wu" tabindex="0" role="button">Add a comment...</div></div></div><div class="DM"><div class="Cx fr"><div class="Ar vt" style="display:none;"></div><div class="Wp O9" style="display:none;"><div class="GK HK TC" style="display:none"><div class="WR"><span role="button" class="d-s vy" tabindex="0"></span><div class="TR"><span class="d-s vq Bl "></span></div></div></div><div class="Dx EP lC"><div class="KK gR"><span role="button" class="d-s ww ZR" style="display:none;" tabindex="0"></span><div class="JK"></div></div></div></div></div></div></div></div></div><div id="update-z13fcfbx0v2vxtlaj04cebg52neqvhua2s40k" tabindex="-1" class="Yp yt Xa" jscontroller="LeWvCf" jsmodel="XNmfOc" jslog="6941; 1:update-z13fcfbx0v2vxtlaj04cebg52neqvhua2s40k; track:impression,click" data-render-context="%.@.3,null,null,null,null,null,null,true,null,null,null,null,null,[] ,null,[null,440,520] ] " jsaction=" click:Qrv4Te(RTPDDc),zzwwld(lUFH9b),iQMaZe(A5O8Yc);O1htCb:BpK2Q;PR4gi:I6kmac;UJtr3c:vwifpf;wA70zd:Fz0Y3e;"><div class="sda je" jsname="GpsYP" aria-hidden="true" tabindex="0"></div><div class="Ee BK ge" aria-hidden="false" jsname="P3RoXc" role="article"><div class="ki ve" jsname="MxEsy"><div class="ys"><a href="./115751075284190094828" class="ob Jk" oid="115751075284190094828" aria-hidden="true"><img src="https://web.archive.org/web/20160326014632im_/https://lh3.googleusercontent.com/-3XOmnky_umc/AAAAAAAAAAI/AAAAAAAAAhk/dUAtDjAcWjQ/s46-c-k-no/photo.jpg" width="46px" height="46px" alt="" class="Uk wi hE" oid="115751075284190094828"/></a><div class="f5 wy"><header class="lea"><h3 class="zi"><a href="./115751075284190094828" class="ob tv Ub Hf" oid="115751075284190094828">IAB - Interactive Advertising Bureau</a></h3><span class="uG Ve"><span role="button" class="d-s Vt Hm dk Q9" title="Sharing details" tabindex="0" jsname="lUFH9b" aria-haspopup="true">Shared publicly</span> - <span class="uv PL"><a href="+iab/posts/biNLMQzErRB" target="_blank" rel="noreferrer" class="o-U-s FI Rg" style="display:none">2016-03-18</a></span></span></header></div></div><div class="Al pf"><div class="Xx xJ"><div class="Ig At dn"><div class="Bt Pm"><div class="tG QF"> </div><div class="Ct">Next month's IAB Mobile Marketplace is the only mobile conference that, like IAB, sets out to solve the greatest challenges and shed light on the biggest opportunities in mobile video. Discussion topics will include consumption habits and optimal spot lengths, tactics to improve user experience and combat ad blocking, and how data strategies are leveraged to identify and target users with content across screens. Explore the full agenda and secure your seat today <a rel="nofollow" target="_blank" href="https://web.archive.org/web/20160326014632/http://bit.ly/1XApkZq" class="ot-anchor aaTEdf" jslog="10929; track:click" dir="ltr">http://bit.ly/1XApkZq</a></div></div><span role="button" class="d-s Yv on gj" style="display:none;" tabindex="0">Read more</span><span role="button" class="d-s Xv zt gj" style="display:none;" tabindex="0">Show less</span></div></div><div class="yx Nf"><div class="q9 yg"><div class="sp ej xI Zo" style="max-width:426px;height:254px;max-height:254px;"><a href="photos/115751075284190094828/albums/6263422520544790609/6263422521712187490" target="_top" class="d-s ob Ks" tabindex="0"><img src="//web.archive.org/web/20160326014632im_/https://lh3.googleusercontent.com/-CQmV7AZDZeY/VuwlmTTWGGI/AAAAAAAAHnE/XmE9gW5__SQ/w426-h254/IAB%2BMobile%2BMarketplace_social%2Bcreative%2B.jpg" class="TH" style="max-height:254px; max-width:426px;"><img src="//web.archive.org/web/20160326014632im_/https://lh3.googleusercontent.com/-CQmV7AZDZeY/VuwlmTTWGGI/AAAAAAAAHnE/XmE9gW5__SQ/w426-h254/IAB%2BMobile%2BMarketplace_social%2Bcreative%2B.jpg" class="ar Mc" style="max-height:254px; 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1:update-z12fx1dyzq3jj1zmg22lv1coupqvilkq104; track:impression,click" data-render-context="%.@.3,null,null,null,null,null,null,true,null,null,null,null,null,[] ,null,[null,440,520] ] " jsaction=" click:Qrv4Te(RTPDDc),zzwwld(lUFH9b),iQMaZe(A5O8Yc);O1htCb:BpK2Q;PR4gi:I6kmac;UJtr3c:vwifpf;wA70zd:Fz0Y3e;"><div class="sda je" jsname="GpsYP" aria-hidden="true" tabindex="0"></div><div class="Ee BK ge" aria-hidden="false" jsname="P3RoXc" role="article"><div class="ki ve" jsname="MxEsy"><div class="ys"><a href="./115751075284190094828" class="ob Jk" oid="115751075284190094828" aria-hidden="true"><img src="https://web.archive.org/web/20160326014632im_/https://lh3.googleusercontent.com/-3XOmnky_umc/AAAAAAAAAAI/AAAAAAAAAhk/dUAtDjAcWjQ/s46-c-k-no/photo.jpg" width="46px" height="46px" alt="" class="Uk wi hE" oid="115751075284190094828"/></a><div class="f5 wy"><header class="lea"><h3 class="zi"><a href="./115751075284190094828" class="ob tv Ub Hf" oid="115751075284190094828">IAB - Interactive Advertising Bureau</a></h3><span class="uG Ve"><span role="button" class="d-s Vt Hm dk Q9" title="Sharing details" tabindex="0" jsname="lUFH9b" aria-haspopup="true">Shared publicly</span> - <span class="uv PL"><a href="+iab/posts/Dsusi8jMdCi" target="_blank" rel="noreferrer" class="o-U-s FI Rg" style="display:none">2016-03-24</a></span></span></header></div></div><div class="Al pf"><div class="Xx xJ"><div class="Ig At dn"><div class="Bt Pm"><div class="tG QF"> </div><div class="Ct">This week The Economist sat down with IAB's Randall Rothenberg to talk <a rel="nofollow" class="ot-hashtag aaTEdf" href="/web/20160326014632/https://plus.google.com/s/%23programmatic">#programmatic</a>, <a rel="nofollow" class="ot-hashtag aaTEdf" href="/web/20160326014632/https://plus.google.com/s/%23viewability">#viewability</a>, <a rel="nofollow" class="ot-hashtag aaTEdf" href="/web/20160326014632/https://plus.google.com/s/%23fraud">#fraud</a>, <a rel="nofollow" class="ot-hashtag aaTEdf" href="/web/20160326014632/https://plus.google.com/s/%23adblocking">#adblocking</a> & more. Read the full piece here: <a rel="nofollow" target="_blank" href="https://web.archive.org/web/20160326014632/http://econ.st/25nj3G2" class="ot-anchor aaTEdf" jslog="10929; track:click" dir="ltr">http://econ.st/25nj3G2</a></div></div><span role="button" class="d-s Yv on gj" style="display:none;" tabindex="0">Read more</span><span role="button" class="d-s Xv zt gj" style="display:none;" tabindex="0">Show less</span></div></div><div class="yx Nf"><div class="q9 yg"><div class="s9Oc9"><div class="sp ej xI A8Hhid" style="width:426px;height:223px;max-height:237px;"><a href="https://web.archive.org/web/20160326014632/http://econ.st/25nj3G2" target="_blank" class="d-s ot-anchor Ks" tabindex="0" rel="nofollow"><img src="//web.archive.org/web/20160326014632im_/https://lh3.googleusercontent.com/proxy/Amfe97swx63tDMWwsteldGnV4i9VCHiojcjhuUNvKm8mLdIG6w3kstgiClfOLsakfr-4F6DjCQSNz47yVvsJ5Fz0Xa2ZIJc9ClvqcH9w1Rn988ghgzUg82f8PuBZ5yfpR8Y4M223fDoANkVGpKdH8iF8IecVUHmaTZ4vRTNaPd0qRdz1lVytGw=w426-h237" class="ar Mc" style="max-height:237px; max-width:426px;" itemprop="image"><meta name="twitter:image:src" content="//lh3.googleusercontent.com/proxy/Amfe97swx63tDMWwsteldGnV4i9VCHiojcjhuUNvKm8mLdIG6w3kstgiClfOLsakfr-4F6DjCQSNz47yVvsJ5Fz0Xa2ZIJc9ClvqcH9w1Rn988ghgzUg82f8PuBZ5yfpR8Y4M223fDoANkVGpKdH8iF8IecVUHmaTZ4vRTNaPd0qRdz1lVytGw=w426-h237"></a></div><div class="VwVwbf"><div class="rCauNb"><a href="https://web.archive.org/web/20160326014632/http://econ.st/25nj3G2" target="_blank" class="d-s ot-anchor" title="Invisible ads, phantom readers" tabindex="0" rel="nofollow">Invisible ads, phantom readers</a></div><div class="YPIndd"><a href="https://web.archive.org/web/20160326014632/http://econ.st/25nj3G2" target="_blank" class="d-s ot-anchor" tabindex="0" rel="nofollow"><a class="jp" href="./100470681032489535736" oid="100470681032489535736"><div class="tn1XBd"></div><div class="iE5ljf">The Economist</div></a></a></div><div class="f34nqb">Worries about fraud and fragmentation may prompt a shake-out in the crowded online-ad industry</div></div></div><div class="lr"></div><div class="ko"></div><div class="kr"></div><div class="jo"></div></div></div></div><div class="Qg"><div id="po-z12fx1dyzq3jj1zmg22lv1coupqvilkq104" href="javascript:void(0);" tabindex="0" role="button" jscontroller="qG1h8c" jsaction="click:JIbuQc;gcRodd:mVjlY;" class="esw eswd qk Gc" g:token="AEIZW7S5Cl2QcRhmJ9wfL2RFQYajuxKN/GzHCV2A8Ww/2UAOdOh9KlhmP60h/YrurOOk9D6SN+Qt" aria-pressed="false" aria-label="+1 this post"><span dir="ltr" class="tf yda"><span class="gr"></span><span class="H3" jsname="NnAfwf">1</span></span></div><div class="Ut Dg" role="button" tabindex="0" aria-label="Share this post" jscontroller="tH7URd" jsaction="click:KjsqPd; mouseenter:OPtno; focus:OPtno;wA70zd:AX4Iqd;JO8x0b:mTq7Qc"><span class="tf"><span class="iI"></span><span class="MM jI"></span></span></div><div role="button" tabindex="0" class="LK LH"></div><div class="Tt bj"><div class="Dt wu" tabindex="0" role="button">Add a comment...</div></div></div><div class="DM"><div class="Cx fr"><div class="Ar vt" style="display:none;"></div><div class="Wp O9" style="display:none;"><div class="GK HK TC" style="display:none"><div class="WR"><span role="button" class="d-s vy" tabindex="0"></span><div class="TR"><span class="d-s vq Bl "></span></div></div></div><div class="Dx EP lC"><div class="KK gR"><span role="button" class="d-s ww ZR" style="display:none;" tabindex="0"></span><div class="JK"></div></div></div></div></div></div></div></div></div><div id="update-z12ywtyhmzvqidwbz04cebg52neqvhua2s40k" tabindex="-1" class="Yp yt Xa" jscontroller="LeWvCf" jsmodel="XNmfOc" jslog="6941; 1:update-z12ywtyhmzvqidwbz04cebg52neqvhua2s40k; track:impression,click" data-render-context="%.@.3,null,null,null,null,null,null,true,null,null,null,null,null,[] ,null,[null,440,520] ] " jsaction=" click:Qrv4Te(RTPDDc),zzwwld(lUFH9b),iQMaZe(A5O8Yc);O1htCb:BpK2Q;PR4gi:I6kmac;UJtr3c:vwifpf;wA70zd:Fz0Y3e;"><div class="sda je" jsname="GpsYP" aria-hidden="true" tabindex="0"></div><div class="Ee BK ge" aria-hidden="false" jsname="P3RoXc" role="article"><div class="ki ve" jsname="MxEsy"><div class="ys"><a href="./115751075284190094828" class="ob Jk" oid="115751075284190094828" aria-hidden="true"><img src="https://web.archive.org/web/20160326014632im_/https://lh3.googleusercontent.com/-3XOmnky_umc/AAAAAAAAAAI/AAAAAAAAAhk/dUAtDjAcWjQ/s46-c-k-no/photo.jpg" width="46px" height="46px" alt="" class="Uk wi hE" oid="115751075284190094828"/></a><div class="f5 wy"><header class="lea"><h3 class="zi"><a href="./115751075284190094828" class="ob tv Ub Hf" oid="115751075284190094828">IAB - Interactive Advertising Bureau</a></h3><span class="uG Ve"><span role="button" class="d-s Vt Hm dk Q9" title="Sharing details" tabindex="0" jsname="lUFH9b" aria-haspopup="true">Shared publicly</span> - <span class="uv PL"><a href="+iab/posts/joNL56BKuuN" target="_blank" rel="noreferrer" class="o-U-s FI Rg" style="display:none">2016-03-24</a></span></span></header></div></div><div class="Al pf"><div class="Xx xJ"><div class="Ig At dn"><div class="Bt Pm"><div class="tG QF"> </div><div class="Ct">Benjamin Dick, Director of Industry Initiatives at IAB, provides an in-depth look at understanding the #programmatic value chain <a rel="nofollow" target="_blank" href="https://web.archive.org/web/20160326014632/http://bit.ly/22xP9Ac" class="ot-anchor aaTEdf" jslog="10929; 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mouseenter:OPtno; focus:OPtno;wA70zd:AX4Iqd;JO8x0b:mTq7Qc"><span class="tf"><span class="iI"></span><span class="MM jI"></span></span></div><div role="button" tabindex="0" class="LK LH"></div><div class="Tt bj"><div class="Dt wu" tabindex="0" role="button">Add a comment...</div></div></div><div class="DM"><div class="Cx fr"><div class="Ar vt" style="display:none;"></div><div class="Wp O9" style="display:none;"><div class="GK HK TC" style="display:none"><div class="WR"><span role="button" class="d-s vy" tabindex="0"></span><div class="TR"><span class="d-s vq Bl "></span></div></div></div><div class="Dx EP lC"><div class="KK gR"><span role="button" class="d-s ww ZR" style="display:none;" tabindex="0"></span><div class="JK"></div></div></div></div></div></div></div></div></div><div id="update-z13lgb3yivzjellt022lv1coupqvilkq104" tabindex="-1" class="Yp yt Xa" jscontroller="LeWvCf" jsmodel="XNmfOc" jslog="6941; 1:update-z13lgb3yivzjellt022lv1coupqvilkq104; track:impression,click" data-render-context="%.@.3,null,null,null,null,null,null,true,null,null,null,null,null,[] ,null,[null,440,520] ] " jsaction=" click:Qrv4Te(RTPDDc),zzwwld(lUFH9b),iQMaZe(A5O8Yc);O1htCb:BpK2Q;PR4gi:I6kmac;UJtr3c:vwifpf;wA70zd:Fz0Y3e;"><div class="sda je" jsname="GpsYP" aria-hidden="true" tabindex="0"></div><div class="Ee BK ge" aria-hidden="false" jsname="P3RoXc" role="article"><div class="ki ve" jsname="MxEsy"><div class="ys"><a href="./115751075284190094828" class="ob Jk" oid="115751075284190094828" aria-hidden="true"><img src="https://web.archive.org/web/20160326014632im_/https://lh3.googleusercontent.com/-3XOmnky_umc/AAAAAAAAAAI/AAAAAAAAAhk/dUAtDjAcWjQ/s46-c-k-no/photo.jpg" width="46px" height="46px" alt="" class="Uk wi hE" oid="115751075284190094828"/></a><div class="f5 wy"><header class="lea"><h3 class="zi"><a href="./115751075284190094828" class="ob tv Ub Hf" oid="115751075284190094828">IAB - Interactive Advertising Bureau</a></h3><span class="uG Ve"><span role="button" class="d-s Vt Hm dk Q9" title="Sharing details" tabindex="0" jsname="lUFH9b" aria-haspopup="true">Shared publicly</span> - <span class="uv PL"><a href="+iab/posts/6Sr2q74AM6R" target="_blank" rel="noreferrer" class="o-U-s FI Rg" style="display:none">2016-03-23</a></span></span></header></div></div><div class="Al pf"><div class="Xx xJ"><div class="Ig At dn"><div class="Bt Pm"><div class="tG QF"> </div><div class="Ct">The Reality of Virtual Reality--read Joe Laszlo's latest piece in ClickZ <a rel="nofollow" target="_blank" href="https://web.archive.org/web/20160326014632/http://bit.ly/1Mm6apA" class="ot-anchor aaTEdf" jslog="10929; track:click" dir="ltr">http://bit.ly/1Mm6apA</a></div></div><span role="button" class="d-s Yv on gj" style="display:none;" tabindex="0">Read more</span><span role="button" class="d-s Xv zt gj" style="display:none;" tabindex="0">Show less</span></div></div><div class="yx Nf"><div class="q9 yg"><div class="s9Oc9"><div class="sp ej xI A8Hhid" style="width:426px;height:426px;max-height:426px;"><a href="https://web.archive.org/web/20160326014632/http://bit.ly/1Mm6apA" target="_blank" class="d-s ot-anchor Ks" tabindex="0" rel="nofollow"><img src="//web.archive.org/web/20160326014632im_/https://lh3.googleusercontent.com/proxy/fUNrsEHoulGI6ER0Or9y3xyAyCy_brpq2mL7WQwqlpv9wbtQr9pkjRLOlqSfv-KXL0lS-e-eHyKnMPD9QhXeCStuvosfIvVj6bMDBEAwtNH7gzdkAGmR7DiqsBLTURinwnMtkO6O4eAdiw=s426" class="ar Mc" style="max-height:426px; max-width:426px;" itemprop="image"><meta name="twitter:image:src" content="//lh3.googleusercontent.com/proxy/fUNrsEHoulGI6ER0Or9y3xyAyCy_brpq2mL7WQwqlpv9wbtQr9pkjRLOlqSfv-KXL0lS-e-eHyKnMPD9QhXeCStuvosfIvVj6bMDBEAwtNH7gzdkAGmR7DiqsBLTURinwnMtkO6O4eAdiw=s426"></a></div><div class="VwVwbf"><div class="rCauNb"><a href="https://web.archive.org/web/20160326014632/http://bit.ly/1Mm6apA" target="_blank" class="d-s ot-anchor" title="The Reality of Virtual Reality" tabindex="0" rel="nofollow">The Reality of Virtual Reality</a></div><div class="YPIndd"><a href="https://web.archive.org/web/20160326014632/http://bit.ly/1Mm6apA" target="_blank" class="d-s ot-anchor" tabindex="0" rel="nofollow">bit.ly</a></div><div class="f34nqb">A lot of today’s virtual reality is actually virtual virtual reality. The technology may take off, but like “the year of mobile,” it will happen slowly and gradually. Hardly a day goes by without some new virtual reality-related announcement. You couldn’t turn a corner at South by Southwest this year without seeing a VR application, … Continued</div></div></div><div class="lr"></div><div class="ko"></div><div class="kr"></div><div class="jo"></div></div></div></div><div class="Qg"><div id="po-z13lgb3yivzjellt022lv1coupqvilkq104" href="javascript:void(0);" tabindex="0" role="button" jscontroller="qG1h8c" jsaction="click:JIbuQc;gcRodd:mVjlY;" class="esw eswd qk Gc" g:token="AEIZW7S5Cl2QcRhmJ9wfL2RFQYajuxKN/GzHCV2A8Ww/2UAOdOh9KlhmP60h/YrurOOk9D6SN+Qt" aria-pressed="false" aria-label="+1 this post"><span dir="ltr" class="tf yda"><span class="gr"></span><span class="H3" jsname="NnAfwf">1</span></span></div><div class="Ut Dg" role="button" tabindex="0" aria-label="Share this post" jscontroller="tH7URd" jsaction="click:KjsqPd; mouseenter:OPtno; focus:OPtno;wA70zd:AX4Iqd;JO8x0b:mTq7Qc"><span class="tf"><span class="iI"></span><span class="MM jI"></span></span></div><div role="button" tabindex="0" class="LK LH"></div><div class="Tt bj"><div class="Dt wu" tabindex="0" role="button">Add a comment...</div></div></div><div class="DM"><div class="Cx fr"><div class="Ar vt" style="display:none;"></div><div class="Wp O9" style="display:none;"><div class="GK HK TC" style="display:none"><div class="WR"><span role="button" class="d-s vy" tabindex="0"></span><div class="TR"><span class="d-s vq Bl "></span></div></div></div><div class="Dx EP lC"><div class="KK gR"><span role="button" class="d-s ww ZR" style="display:none;" tabindex="0"></span><div class="JK"></div></div></div></div></div></div></div></div></div><div id="update-z13nchrxgqzkxr0a504cebg52neqvhua2s40k" tabindex="-1" class="Yp yt Xa" jscontroller="LeWvCf" jsmodel="XNmfOc" jslog="6941; 1:update-z13nchrxgqzkxr0a504cebg52neqvhua2s40k; track:impression,click" data-render-context="%.@.3,null,null,null,null,null,null,true,null,null,null,null,null,[] ,null,[null,440,520] ] " jsaction=" click:Qrv4Te(RTPDDc),zzwwld(lUFH9b),iQMaZe(A5O8Yc);O1htCb:BpK2Q;PR4gi:I6kmac;UJtr3c:vwifpf;wA70zd:Fz0Y3e;"><div class="sda je" jsname="GpsYP" aria-hidden="true" tabindex="0"></div><div class="Ee BK ge" aria-hidden="false" jsname="P3RoXc" role="article"><div class="ki ve" jsname="MxEsy"><div class="ys"><a href="./115751075284190094828" class="ob Jk" oid="115751075284190094828" aria-hidden="true"><img src="https://web.archive.org/web/20160326014632im_/https://lh3.googleusercontent.com/-3XOmnky_umc/AAAAAAAAAAI/AAAAAAAAAhk/dUAtDjAcWjQ/s46-c-k-no/photo.jpg" width="46px" height="46px" alt="" class="Uk wi hE" oid="115751075284190094828"/></a><div class="f5 wy"><header class="lea"><h3 class="zi"><a href="./115751075284190094828" class="ob tv Ub Hf" oid="115751075284190094828">IAB - Interactive Advertising Bureau</a></h3><span class="uG Ve"><span role="button" class="d-s Vt Hm dk Q9" title="Sharing details" tabindex="0" jsname="lUFH9b" aria-haspopup="true">Shared publicly</span> - <span class="uv PL"><a href="+iab/posts/ZxCfX84mxb7" target="_blank" rel="noreferrer" class="o-U-s FI Rg" style="display:none">2016-03-22</a></span></span></header></div></div><div class="Al pf"><div class="Xx xJ"><div class="Ig At dn"><div class="Bt Pm"><div class="tG QF"> </div><div class="Ct">This morning, the IAB issued the first Primer for Publishers on Improving Ad Viewability, a document that outlines a range of tactics that publishers, big and small, have used to increase ad viewability, explaining how others can apply these concepts to their own businesses. Learn more and explore the full Primer here: <a rel="nofollow" target="_blank" href="https://web.archive.org/web/20160326014632/http://bit.ly/1LDXZF2" class="ot-anchor aaTEdf" jslog="10929; track:click" dir="ltr">http://bit.ly/1LDXZF2</a> </div></div><span role="button" class="d-s Yv on gj" style="display:none;" tabindex="0">Read more</span><span role="button" class="d-s Xv zt gj" style="display:none;" tabindex="0">Show less</span></div></div><div class="yx Nf"><div class="q9 yg"><div class="sp ej xI Zo" style="max-width:426px;height:130px;max-height:237px;"><a href="photos/115751075284190094828/albums/6264890023955246305/6264890021060247922" target="_top" class="d-s ob Ks" tabindex="0"><img src="//web.archive.org/web/20160326014632im_/https://lh3.googleusercontent.com/-s--AZKsEm8o/VvFcSAYvgXI/AAAAAAAAHog/AGGqz2rX6Uc/w426-h237/primer-for-publishers-on-improving-ad-viewability-2-1000x305.jpg" class="TH" style="max-height:237px; max-width:426px;"><img src="//web.archive.org/web/20160326014632im_/https://lh3.googleusercontent.com/-s--AZKsEm8o/VvFcSAYvgXI/AAAAAAAAHog/AGGqz2rX6Uc/w426-h237/primer-for-publishers-on-improving-ad-viewability-2-1000x305.jpg" class="ar Mc" style="max-height:237px; 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mouseenter:OPtno; focus:OPtno;wA70zd:AX4Iqd;JO8x0b:mTq7Qc"><span class="tf"><span class="iI"></span><span class="MM jI"></span></span></div><div role="button" tabindex="0" class="LK LH"></div><div class="Tt bj"><div class="Dt wu" tabindex="0" role="button">Add a comment...</div></div></div><div class="DM"><div class="Cx fr"><div class="Ar vt" style="display:none;"></div><div class="Wp O9" style="display:none;"><div class="GK HK TC" style="display:none"><div class="WR"><span role="button" class="d-s vy" tabindex="0"></span><div class="TR"><span class="d-s vq Bl "></span></div></div></div><div class="Dx EP lC"><div class="KK gR"><span role="button" class="d-s ww ZR" style="display:none;" tabindex="0"></span><div class="JK"></div></div></div></div></div></div></div></div></div><div id="update-z123i3wh5umpj14ot04cebg52neqvhua2s40k" tabindex="-1" class="Yp yt Xa" jscontroller="LeWvCf" jsmodel="XNmfOc" jslog="6941; 1:update-z123i3wh5umpj14ot04cebg52neqvhua2s40k; track:impression,click" data-render-context="%.@.3,null,null,null,null,null,null,true,null,null,null,null,null,[] ,null,[null,440,520] ] " jsaction=" click:Qrv4Te(RTPDDc),zzwwld(lUFH9b),iQMaZe(A5O8Yc);O1htCb:BpK2Q;PR4gi:I6kmac;UJtr3c:vwifpf;wA70zd:Fz0Y3e;"><div class="sda je" jsname="GpsYP" aria-hidden="true" tabindex="0"></div><div class="Ee BK ge" aria-hidden="false" jsname="P3RoXc" role="article"><div class="ki ve" jsname="MxEsy"><div class="ys"><a href="./115751075284190094828" class="ob Jk" oid="115751075284190094828" aria-hidden="true"><img src="https://web.archive.org/web/20160326014632im_/https://lh3.googleusercontent.com/-3XOmnky_umc/AAAAAAAAAAI/AAAAAAAAAhk/dUAtDjAcWjQ/s46-c-k-no/photo.jpg" width="46px" height="46px" alt="" class="Uk wi hE" oid="115751075284190094828"/></a><div class="f5 wy"><header class="lea"><h3 class="zi"><a href="./115751075284190094828" class="ob tv Ub Hf" oid="115751075284190094828">IAB - Interactive Advertising Bureau</a></h3><span class="uG Ve"><span role="button" class="d-s Vt Hm dk Q9" title="Sharing details" tabindex="0" jsname="lUFH9b" aria-haspopup="true">Shared publicly</span> - <span class="uv PL"><a href="+iab/posts/SciuBcY4sth" target="_blank" rel="noreferrer" class="o-U-s FI Rg" style="display:none">2016-03-18</a></span></span></header></div></div><div class="Al pf"><div class="Xx xJ"><div class="Ig At dn"><div class="Bt Pm"><div class="tG QF"> </div><div class="Ct">11 marketers—including IAB's own Susan Borst—share 100 words on <a rel="nofollow" class="ot-hashtag aaTEdf" href="/web/20160326014632/https://plus.google.com/s/%23SXSW">#SXSW</a> 2016 <a rel="nofollow" target="_blank" href="https://web.archive.org/web/20160326014632/http://bit.ly/1S8A9QM" class="ot-anchor aaTEdf" jslog="10929; 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xRb"><div class="Cr">Introduction</div><div class="y4"><p>The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit<a href="https://web.archive.org/web/20160326014632/http://www.iab.net/">www.iab.net</a>.</p><p><strong>The IAB has six core objectives:</strong></p><ul><li><div><div>Fend off adverse legislation and regulation</div></div></li><li><div>Coalesce around market-making measurement guidelines and creative standards</div></li><li><div>Create common ground with customers to reduce costly friction in the supply chain</div></li><li><div>Share best practices that foster industry-wide growth</div></li><li><div>Generate industry-wide research and thought leadership that solidifies Interactive as a mainstream medium</div></li><li><div>Create countervailing force to balance power of other media, marketing, and agency trade groups</div></li></ul><p>For a complete list of IAB Members as well as the Councils, Committees and Working Groups who are actively shaping the interactive industry, please visit the <a href="https://web.archive.org/web/20160326014632/http://www.iab.net/member_center">IAB Member Center</a>.</p></div></div></div></div><div class="Iqc"></div></div><div id="16" class="Ee oec vna Yjb" role="article"><div class="ZYa ukoEtf"><div class="Lqc"><div class="F9a">Links</div><div class="miIoOb Cdmn9d"></div></div></div><div class="Uia"><div class="pec Iqc"><div class="Zka wna" style="display: none"></div><div class="wna fa-E2a Ala"><div class="Cr">Website</div><div class="y4"><div class="mZb t5c d-k-l"><a href="https://web.archive.org/web/20160326014632/http://iab.com/" rel="nofollow contributor-to" class="Dlb">iab.com</a></div></div></div><div class="wna fa-V3b Ala"><div class="Cr">YouTube</div><div class="y4"><ul class="Kla yVa"><li><img alt="" class="xfa" src="//web.archive.org/web/20160326014632im_/https://s2.googleusercontent.com/s2/favicons?alt=p&domain=www.youtube.com"/><div class="fIa s"><a class="OLa url Xvc" href="https://web.archive.org/web/20160326014632/http://www.youtube.com/user/IABtv" rel="me nofollow" target="_blank" title="IAB - Interactive Advertising Bureau">IAB - Interactive Advertising Bureau</a></div></li></ul></div></div><div class="wna fa-UCa Ala"><div class="Cr Aha">Links</div><div class="y4"><ul class="Kla yVa"><li><img alt="" class="xfa" src="//web.archive.org/web/20160326014632im_/https://s2.googleusercontent.com/s2/favicons?domain=www.iab.com&alt=p"/><div class="fIa s"><a class="OLa url Xvc" href="https://web.archive.org/web/20160326014632/http://www.iab.com/" rel="nofollow" target="_blank" title="IAB website">IAB website</a></div></li><li><img alt="" class="xfa" src="//web.archive.org/web/20160326014632im_/https://s2.googleusercontent.com/s2/favicons?domain=www.youtube.com&alt=p"/><div class="fIa s"><a class="OLa url Xvc" href="https://web.archive.org/web/20160326014632/http://www.youtube.com/user/IABtv" rel="nofollow" target="_blank" title="YouTube for IAB">YouTube 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The technology may take off, but like “the year of mobile,” it will happen slowly and gradually. Hardly a day goes by without some new virtual reality-related announcement. You couldn’t turn a corner at South by Southwest this year without seeing a VR application, … Continued",null,["//web.archive.org/web/20160326014632/https://lh3.googleusercontent.com/proxy/fUNrsEHoulGI6ER0Or9y3xyAyCy_brpq2mL7WQwqlpv9wbtQr9pkjRLOlqSfv-KXL0lS-e-eHyKnMPD9QhXeCStuvosfIvVj6bMDBEAwtNH7gzdkAGmR7DiqsBLTURinwnMtkO6O4eAdiw\u003dw506-h910",506,910,1,null,null,null,506,[2,"https://web.archive.org/web/20160326014632/https://lh3.googleusercontent.com/proxy/fUNrsEHoulGI6ER0Or9y3xyAyCy_brpq2mL7WQwqlpv9wbtQr9pkjRLOlqSfv-KXL0lS-e-eHyKnMPD9QhXeCStuvosfIvVj6bMDBEAwtNH7gzdkAGmR7DiqsBLTURinwnMtkO6O4eAdiw\u003dw800-h800"] ] ,"//web.archive.org/web/20160326014632/https://s2.googleusercontent.com/s2/favicons?domain\u003dbit.ly",[] ,null,null,[] ,"bit.ly",null,[] ,[] ,[] ,[] ,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,[] ,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,[] ,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,[[339,338,336,335,0] ,"https://web.archive.org/web/20160326014632/http://www.iab.com/wp-content/uploads/2016/03/the-reality-of-virtual-reality-1024x1024.jpg",{"40265033":["https://web.archive.org/web/20160326014632/http://www.iab.com/wp-content/uploads/2016/03/the-reality-of-virtual-reality-1024x1024.jpg","https://web.archive.org/web/20160326014632/http://www.iab.com/wp-content/uploads/2016/03/the-reality-of-virtual-reality-1024x1024.jpg",null,null,null,["//web.archive.org/web/20160326014632/https://lh3.googleusercontent.com/proxy/fUNrsEHoulGI6ER0Or9y3xyAyCy_brpq2mL7WQwqlpv9wbtQr9pkjRLOlqSfv-KXL0lS-e-eHyKnMPD9QhXeCStuvosfIvVj6bMDBEAwtNH7gzdkAGmR7DiqsBLTURinwnMtkO6O4eAdiw\u003dw506-h910",506,910,1,null,null,null,506,[2,"https://web.archive.org/web/20160326014632/https://lh3.googleusercontent.com/proxy/fUNrsEHoulGI6ER0Or9y3xyAyCy_brpq2mL7WQwqlpv9wbtQr9pkjRLOlqSfv-KXL0lS-e-eHyKnMPD9QhXeCStuvosfIvVj6bMDBEAwtNH7gzdkAGmR7DiqsBLTURinwnMtkO6O4eAdiw\u003dw800-h800"] ] ,null,[] ,null,null,[] ,null,null,[] ,[] ,[] ,[] ,null,null,null,1024,1024,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,[] ,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,[] ] }] ,null,null,null,null,null,"2016-03-22T17:00:51-04:00"] }] ,null,null,0,0,null,null,null,null,null,null,null,null,null,null,null,[] ,null,null,0,9,null,0,[] ,0,[] ,0,0,null,null,[] ,null,null,null,"https://web.archive.org/web/20160326014632/https://plus.google.com/+iab/posts/6Sr2q74AM6R",null,null,1,null,["IAB - Interactive Advertising Bureau","115751075284190094828",0,0,"https://web.archive.org/web/20160326014632/https://lh5.googleusercontent.com/-3XOmnky_umc/AAAAAAAAAAI/AAAAAAAAAhk/dUAtDjAcWjQ/photo.jpg","./115751075284190094828",null,[null,2] ,0] ,[[[0,"The Reality of Virtual Reality--read Joe Laszlo's latest piece in ClickZ "] ,[2,"https://web.archive.org/web/20160326014632/http://bit.ly/1Mm6apA",null,["https://web.archive.org/web/20160326014632/http://bit.ly/1Mm6apA"] ] ,[0,"\ufeff"] ] ] ,null,null,null,["en",0,"English"] ,null,[] ,null,[null,0] ,null,[] ,null,0,null,null,[0] ,"z13lgb3yivzjellt022lv1coupqvilkq104"] }] ,[1002,null,null,null,null,[1001,"z135dbuzdkbxgrlef22lv1coupqvilkq104"] ,{"33558957":["","","Google+","IAB - Interactive Advertising Bureau","",1458679563302,"https://web.archive.org/web/20160326014632/http://www.google.com/favicon.ico",[] ,"z135dbuzdkbxgrlef22lv1coupqvilkq104","","s:updates:esshare",[] ,[] ,"",null,[] ,"115751075284190094828",[] ,"https://web.archive.org/web/20160326014632/https://lh5.googleusercontent.com/-3XOmnky_umc/AAAAAAAAAAI/AAAAAAAAAhk/dUAtDjAcWjQ/photo.jpg",null,"The IAB Tech Lab releases updates to three #programmatic protocols—OpenDirect, OpenRTB \u0026 Dynamic Native Ads API http://bit.ly/21FYGza","+iab/posts/DdsNeU6N9Ld",0,0.0,"./115751075284190094828",[] ,null,null,"",0,0,0,1,null,0,1,null,0,1458679563302,null,null,0,null,null,null,0,null,null,null,[] ,null,null,0,0,null,null,0,null,null,null,null,0,null,null,null,null,[] ,null,null,null,null,null,null,["4/jcsnahf4gdurot3fgdwaiwnggpn34gngissqavvpi1srgufghhsn2g1o/",4,null,null,null,null,0.0,null,null,null,null,null,[[0.0,null,[] ] ] ,0,null,null,0,[] ,0,0,null,"AEIZW7S5Cl2QcRhmJ9wfL2RFQYajuxKN/GzHCV2A8Ww/2UAOdOh9KlhmP60h/YrurOOk9D6SN+Qt"] ,null,null,1,null,1,0,null,3071,null,null,"social.google.com",0,0,null,null,1,0,null,"2016-03-22",0,0,null,0,[[391,336,335,0] ,"https://web.archive.org/web/20160326014632/http://www.iab.com/news/iab-tech-lab-releases-three-programmatic-protocols/","https://web.archive.org/web/20160326014632/http://www.iab.com/news/iab-tech-lab-releases-three-programmatic-protocols",null,null,null,[1458679560551,"https://web.archive.org/web/20160326014632/http://bit.ly/21FYGza","https://web.archive.org/web/20160326014632/http://www.iab.com/news/iab-tech-lab-releases-three-programmatic-protocols/","https://web.archive.org/web/20160326014632/http://www.iab.com/news/iab-tech-lab-releases-three-programmatic-protocols",[] ,[] ,[] ] ,"https://web.archive.org/web/20160326014632/http://www.iab.com/news/iab-tech-lab-releases-three-programmatic-protocols/",{"42397230":["https://web.archive.org/web/20160326014632/http://bit.ly/21FYGza","https://web.archive.org/web/20160326014632/http://www.iab.com/wp-content/uploads/2016/03/blue_green_wheels.jpg","The IAB Tech Lab Releases Updates To Three Programmatic Protocols","The IAB Tech Lab is thrilled to announce updates to three industry shaping programmatic protocols. Programmatic has been the buzz word in the advertising industry and U.S. programmatic digital display ad spending alone is expected to reach $20 billion this year, according to eMarketer. The development of standards allowing for interoperability and seamless technical integration … Continued",null,["//web.archive.org/web/20160326014632/https://lh3.googleusercontent.com/proxy/h-mVE01GlYFLFD-8-ai3UqvkaSpwjmt5NwoP0ybXk_M9dJsy-A5LjeXPN-4_aCWKObw-LDMn6-uSpncrxt6LK2R4B-JnLog5m9sXqUK2xudWlbg\u003dw506-h910",506,910,1,null,null,null,506,[2,"https://web.archive.org/web/20160326014632/https://lh3.googleusercontent.com/proxy/h-mVE01GlYFLFD-8-ai3UqvkaSpwjmt5NwoP0ybXk_M9dJsy-A5LjeXPN-4_aCWKObw-LDMn6-uSpncrxt6LK2R4B-JnLog5m9sXqUK2xudWlbg\u003dw800-h800"] ] ,"//web.archive.org/web/20160326014632/https://s2.googleusercontent.com/s2/favicons?domain\u003dbit.ly",[] ,null,null,[] ,"bit.ly",null,[] ,[] ,[] ,[] ,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,[] ,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,[] ,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,[[339,338,336,335,0] ,"https://web.archive.org/web/20160326014632/http://www.iab.com/wp-content/uploads/2016/03/blue_green_wheels.jpg",{"40265033":["https://web.archive.org/web/20160326014632/http://www.iab.com/wp-content/uploads/2016/03/blue_green_wheels.jpg","https://web.archive.org/web/20160326014632/http://www.iab.com/wp-content/uploads/2016/03/blue_green_wheels.jpg",null,null,null,["//web.archive.org/web/20160326014632/https://lh3.googleusercontent.com/proxy/h-mVE01GlYFLFD-8-ai3UqvkaSpwjmt5NwoP0ybXk_M9dJsy-A5LjeXPN-4_aCWKObw-LDMn6-uSpncrxt6LK2R4B-JnLog5m9sXqUK2xudWlbg\u003dw506-h910",506,910,1,null,null,null,506,[2,"https://web.archive.org/web/20160326014632/https://lh3.googleusercontent.com/proxy/h-mVE01GlYFLFD-8-ai3UqvkaSpwjmt5NwoP0ybXk_M9dJsy-A5LjeXPN-4_aCWKObw-LDMn6-uSpncrxt6LK2R4B-JnLog5m9sXqUK2xudWlbg\u003dw800-h800"] ] ,null,[] ,null,null,[] ,null,null,[] ,[] ,[] ,[] ,null,null,null,1000,1000,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,[] ,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,[] ] }] ,null,null,null,null,null,"2016-03-22T15:49:08+00:00"] }] ,null,null,0,0,null,null,null,null,null,null,null,null,null,null,null,[] ,null,null,0,9,null,0,[] ,0,[] ,0,0,null,null,[] ,null,null,null,"https://web.archive.org/web/20160326014632/https://plus.google.com/+iab/posts/DdsNeU6N9Ld",null,null,1,null,["IAB - Interactive Advertising Bureau","115751075284190094828",0,0,"https://web.archive.org/web/20160326014632/https://lh5.googleusercontent.com/-3XOmnky_umc/AAAAAAAAAAI/AAAAAAAAAhk/dUAtDjAcWjQ/photo.jpg","./115751075284190094828",null,[null,2] ,0] ,[[[0,"The IAB Tech Lab releases updates to three "] ,[4,"#programmatic",null,["https://web.archive.org/web/20160326014632/https://plus.google.com/s/%23programmatic"] ,null,["programmatic"] ] ,[0," protocols—OpenDirect, OpenRTB \u0026 Dynamic Native Ads API "] ,[2,"https://web.archive.org/web/20160326014632/http://bit.ly/21FYGza",null,["https://web.archive.org/web/20160326014632/http://bit.ly/21FYGza"] ] ,[0,"\ufeff"] ] ] ,null,null,null,["en",0,"English"] ,null,[] ,null,[null,0] ,null,[] ,null,0,null,null,[0] ,"z135dbuzdkbxgrlef22lv1coupqvilkq104"] }] ,[1002,null,null,null,null,[1001,"z13nchrxgqzkxr0a504cebg52neqvhua2s40k"] ,{"33558957":["","","Google+","IAB - Interactive Advertising Bureau","",1458658384455,"https://web.archive.org/web/20160326014632/http://www.google.com/favicon.ico",[] ,"z13nchrxgqzkxr0a504cebg52neqvhua2s40k","","s:updates:esshare",[] ,[] ,"",null,[] ,"115751075284190094828",[] ,"https://web.archive.org/web/20160326014632/https://lh5.googleusercontent.com/-3XOmnky_umc/AAAAAAAAAAI/AAAAAAAAAhk/dUAtDjAcWjQ/photo.jpg",null,"This morning, the IAB issued the first Primer for Publishers on Improving Ad Viewability, a document that outlines a range of tactics that publishers, big and small, have used to increase ad viewability, explaining how others can apply these concepts to their own businesses. 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Buyers and sellers are being tasked with operating in a marketplace that is increasingly turning to programmatic, and the necessary knowledge needed to be successful is constantly changing. This course is designed … Continued",null,["//web.archive.org/web/20160326014632/https://lh3.googleusercontent.com/proxy/2RCOK5cSggIXUttlOy9_tCY2KTgIQOLzjtTC9VOgSCIALZKXIjQrtMpFQUstR63JOvZkOEyDWw5CcQpCzLiKp675UCSOlDkMQf3iemD7C1wj3yGKsvqJwdPWfpgVRSZQddGunOJw0ce0ivfsQ8Dr02_zeCvo7w8DUVdgl16tj2F_IA\u003dw120-h120",120,120,null,null,null,null,118,[2,"https://web.archive.org/web/20160326014632/https://lh3.googleusercontent.com/proxy/2RCOK5cSggIXUttlOy9_tCY2KTgIQOLzjtTC9VOgSCIALZKXIjQrtMpFQUstR63JOvZkOEyDWw5CcQpCzLiKp675UCSOlDkMQf3iemD7C1wj3yGKsvqJwdPWfpgVRSZQddGunOJw0ce0ivfsQ8Dr02_zeCvo7w8DUVdgl16tj2F_IA\u003dw800-h800"] ] ,"//web.archive.org/web/20160326014632/https://s2.googleusercontent.com/s2/favicons?domain\u003dbit.ly",[] ,null,null,[] ,"bit.ly",null,[] ,[] ,[] ,[] ,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,[] ,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,[] ,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,[[339,338,336,335,0] ,"https://web.archive.org/web/20160326014632/http://www.iab.com/wp-content/uploads/2015/10/advanced-programmatic-for-buyers-and-sellers-nyc-12815-2-300x297.jpg",{"40265033":["https://web.archive.org/web/20160326014632/http://www.iab.com/wp-content/uploads/2015/10/advanced-programmatic-for-buyers-and-sellers-nyc-12815-2-300x297.jpg","https://web.archive.org/web/20160326014632/http://www.iab.com/wp-content/uploads/2015/10/advanced-programmatic-for-buyers-and-sellers-nyc-12815-2-300x297.jpg",null,null,null,["//web.archive.org/web/20160326014632/https://lh3.googleusercontent.com/proxy/2RCOK5cSggIXUttlOy9_tCY2KTgIQOLzjtTC9VOgSCIALZKXIjQrtMpFQUstR63JOvZkOEyDWw5CcQpCzLiKp675UCSOlDkMQf3iemD7C1wj3yGKsvqJwdPWfpgVRSZQddGunOJw0ce0ivfsQ8Dr02_zeCvo7w8DUVdgl16tj2F_IA\u003dw120-h120",120,120,null,null,null,null,118,[2,"https://web.archive.org/web/20160326014632/https://lh3.googleusercontent.com/proxy/2RCOK5cSggIXUttlOy9_tCY2KTgIQOLzjtTC9VOgSCIALZKXIjQrtMpFQUstR63JOvZkOEyDWw5CcQpCzLiKp675UCSOlDkMQf3iemD7C1wj3yGKsvqJwdPWfpgVRSZQddGunOJw0ce0ivfsQ8Dr02_zeCvo7w8DUVdgl16tj2F_IA\u003dw800-h800"] ] ,null,[] ,null,null,[] ,null,null,[] ,[] ,[] ,[] ,null,null,null,300,297,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,[] ,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,[] ] }] ] }] ,null,null,0,0,null,null,null,null,null,null,null,null,null,null,null,[] ,null,null,0,9,null,0,[] ,0,[] ,0,0,null,null,[] ,null,null,null,"https://web.archive.org/web/20160326014632/https://plus.google.com/+iab/posts/UcriSCD5YAi",null,null,1,null,["IAB - Interactive Advertising Bureau","115751075284190094828",0,0,"https://web.archive.org/web/20160326014632/https://lh5.googleusercontent.com/-3XOmnky_umc/AAAAAAAAAAI/AAAAAAAAAhk/dUAtDjAcWjQ/photo.jpg","./115751075284190094828",null,[null,2] ,0] ,[[[0,"Attention Washington, DC—join IAB for an Advanced Programmatic class for buyers \u0026 sellers on Tuesday, 4/6. 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,[[null,null,null,null,[] ,6] ,"https://web.archive.org/web/20160326014632/http://www.slideshare.net/IABmembership","//web.archive.org/web/20160326014632/https://s2.googleusercontent.com/s2/favicons?domain\u003dwww.slideshare.net\u0026alt\u003dp","Slideshare","",0,["sgn://slideshare.net/?ident\u003dIABmembership","https://web.archive.org/web/20160326014632/http://www.slideshare.net/IABmembership"] ,[] ] ,[[null,null,null,null,[] ,6] ,"https://web.archive.org/web/20160326014632/http://www.stumbleupon.com/stumbler/iabstumble/","//web.archive.org/web/20160326014632/https://s2.googleusercontent.com/s2/favicons?domain\u003dwww.stumbleupon.com\u0026alt\u003dp","StumbleUpon","",0,["sgn://stumbleupon.com/?ident\u003diabstumble","https://web.archive.org/web/20160326014632/http://www.stumbleupon.com/stumbler/iabstumble/"] ,[] ] ] ,[null,null,null,null,[] ,6] ,[null,null,null,null,[] ,6] ] ,[[null,null,null,null,[] ,6] ,["212-380-4700"] ,[] ,[] ,[] ,null,[] ,[] ,null,[] ,[] ] ,[[null,null,null,null,[] ,6] ,[] ,[] ,[] ,[] ,null,[] ,[] ,null,[] ,[] ] ,[[null,null,null,null,[] ,6] ,"\u003cp\u003eThe Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit\u003ca href\u003d\"http://www.iab.net/\" rel\u003d\"nofollow\" target\u003d\"_blank\"\u003ewww.iab.net\u003c/a\u003e.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eThe IAB has six core objectives:\u003c/strong\u003e\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cdiv\u003e\u003cdiv\u003eFend off adverse legislation and regulation\u003c/div\u003e\u003c/div\u003e\u003c/li\u003e\u003cli\u003e\u003cdiv\u003eCoalesce around market-making measurement guidelines and creative standards\u003c/div\u003e\u003c/li\u003e\u003cli\u003e\u003cdiv\u003eCreate common ground with customers to reduce costly friction in the supply chain\u003c/div\u003e\u003c/li\u003e\u003cli\u003e\u003cdiv\u003eShare best practices that foster industry-wide growth\u003c/div\u003e\u003c/li\u003e\u003cli\u003e\u003cdiv\u003eGenerate industry-wide research and thought leadership that solidifies Interactive as a mainstream medium\u003c/div\u003e\u003c/li\u003e\u003cli\u003e\u003cdiv\u003eCreate countervailing force to balance power of other media, marketing, and agency trade groups\u003c/div\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eFor a complete list of IAB Members as well as the Councils, Committees and Working Groups who are actively shaping the interactive industry, please visit the \u003ca href\u003d\"http://www.iab.net/member_center\" rel\u003d\"nofollow\" target\u003d\"_blank\"\u003eIAB Member Center\u003c/a\u003e.\u003c/p\u003e"] ,[] ,[] ,[] ,null,[] ,null,null,[] ,[null,[] ] ,[[null,null,null,null,[] ,6] ,0] ,[[null,null,null,null,[] ,6] ,0] ,[[null,null,null,null,[] ,6] ,0] ,[] ,[] ,null,"115751075284190094828",1,null,[[null,null,null,null,[] ,6] ,"Dedicated to the Growth of the Interactive Advertising Marketplace"] ,null,[null,[] ] ,null,[[null,null,null,null,[] ,6] ,0] ,null,[null,3078] ,0,null,null,null,[null,1,0,null,1,1,null,null,1,1,1] ,1,[4,null,0,null,0,[] ] ,[] ,0,null,1,[[] ,null,[null,null,null,null,[] ,6] ] ,[[] ,null,[null,null,null,null,[] ,6] ] ,[[[[null,null,null,null,[] ,6] ,"https://web.archive.org/web/20160326014632/http://www.iab.com/","//web.archive.org/web/20160326014632/https://s2.googleusercontent.com/s2/favicons?domain\u003dwww.iab.com\u0026alt\u003dp","IAB website","",0,["https://web.archive.org/web/20160326014632/http://www.iab.com/"] ,[] ] ,[[null,null,null,null,[] ,6] ,"https://web.archive.org/web/20160326014632/http://www.youtube.com/user/IABtv","//web.archive.org/web/20160326014632/https://s2.googleusercontent.com/s2/favicons?domain\u003dwww.youtube.com\u0026alt\u003dp","YouTube for IAB","",0,["sgn://youtube.com/?ident\u003diabtv","https://web.archive.org/web/20160326014632/http://www.youtube.com/user/IABtv"] ,[] ] ,[[null,null,null,null,[] ,6] ,"https://web.archive.org/web/20160326014632/http://www.iab.com/news/?category\u003dpress-release/","//web.archive.org/web/20160326014632/https://s2.googleusercontent.com/s2/favicons?domain\u003dwww.iab.com\u0026alt\u003dp","IAB Press 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,"https://web.archive.org/web/20160326014632/http://www.iab.com/topics/mobile/","//web.archive.org/web/20160326014632/https://s2.googleusercontent.com/s2/favicons?domain\u003dwww.iab.com\u0026alt\u003dp","IAB Mobile Marketing Center of Excellence","",0,["https://web.archive.org/web/20160326014632/http://www.iab.com/topics/mobile/"] ,[] ] ,[[null,null,null,null,[] ,6] ,"https://web.archive.org/web/20160326014632/http://www.iab.com/topics/digital-video/","//web.archive.org/web/20160326014632/https://s2.googleusercontent.com/s2/favicons?domain\u003dwww.iab.com\u0026alt\u003dp","IAB Digital Video Center of Excellence","",0,["https://web.archive.org/web/20160326014632/http://www.iab.com/topics/digital-video/"] ,[] ] ,[[null,null,null,null,[] ,6] ,"https://web.archive.org/web/20160326014632/http://www.iab.com/organizations/iab-tech-lab/","//web.archive.org/web/20160326014632/https://s2.googleusercontent.com/s2/favicons?domain\u003dwww.iab.com\u0026alt\u003dp","IAB Tech Lab","",0,["https://web.archive.org/web/20160326014632/http://www.iab.com/organizations/iab-tech-lab/"] ,[] ] ,[[null,null,null,null,[] ,6] ,"https://web.archive.org/web/20160326014632/http://www.iab.com/organizations/iab-education-foundation/","//web.archive.org/web/20160326014632/https://s2.googleusercontent.com/s2/favicons?domain\u003dwww.iab.com\u0026alt\u003dp","IAB Education Foundation","",0,["https://web.archive.org/web/20160326014632/http://www.iab.com/organizations/iab-education-foundation/"] ,[] ] ,[[null,null,null,null,[] ,6] ,"https://web.archive.org/web/20160326014632/http://www.iab.com/topics/certification/","//web.archive.org/web/20160326014632/https://s2.googleusercontent.com/s2/favicons?domain\u003dwww.iab.com\u0026alt\u003dp","IAB Certification","",0,["https://web.archive.org/web/20160326014632/http://www.iab.com/topics/certification/"] ,[] ] ,[[null,null,null,null,[] ,6] ,"https://web.archive.org/web/20160326014632/http://www.facebook.com/iab","//web.archive.org/web/20160326014632/https://s2.googleusercontent.com/s2/favicons?domain\u003dwww.facebook.com\u0026alt\u003dp","facebook.com/iab","",0,["sgn://facebook.com/?ident\u003diab","https://web.archive.org/web/20160326014632/http://www.facebook.com/iab"] ,[] ] ,[[null,null,null,null,[] ,6] ,"https://web.archive.org/web/20160326014632/http://www.twitter.com/iab","//web.archive.org/web/20160326014632/https://s2.googleusercontent.com/s2/favicons?domain\u003dwww.twitter.com\u0026alt\u003dp","@IAB","",0,["https://web.archive.org/web/20160326014632/http://www.twitter.com/iab","sgn://twitter.com/?ident\u003diab"] ,[] ] ,[[null,null,null,null,[] ,6] ,"https://web.archive.org/web/20160326014632/http://www.linkedin.com/groups?gid\u003d40996","//web.archive.org/web/20160326014632/https://s2.googleusercontent.com/s2/favicons?domain\u003dwww.linkedin.com\u0026alt\u003dp","IAB LinkedIn Group","",0,["https://web.archive.org/web/20160326014632/http://www.linkedin.com/groups?gid\u003d40996"] ,[] ] ,[[null,null,null,null,[] ,6] ,"https://web.archive.org/web/20160326014632/http://www.linkedin.com/groups?gid\u003d1483817","//web.archive.org/web/20160326014632/https://s2.googleusercontent.com/s2/favicons?domain\u003dwww.linkedin.com\u0026alt\u003dp","IAB Mobile Group","",0,["https://web.archive.org/web/20160326014632/http://www.linkedin.com/groups?gid\u003d1483817"] ,[] ] ,[[null,null,null,null,[] ,6] ,"https://web.archive.org/web/20160326014632/http://www.linkedin.com/company/iab","//web.archive.org/web/20160326014632/https://s2.googleusercontent.com/s2/favicons?domain\u003dwww.linkedin.com\u0026alt\u003dp","Company Updates","",0,["https://web.archive.org/web/20160326014632/http://www.linkedin.com/company/iab"] ,[] ] ,[[null,null,null,null,[] ,6] ,"https://web.archive.org/web/20160326014632/http://www.flickr.com/photos/43097880@N02/","//web.archive.org/web/20160326014632/https://s2.googleusercontent.com/s2/favicons?domain\u003dwww.flickr.com\u0026alt\u003dp","Flickr","",0,["https://web.archive.org/web/20160326014632/http://www.flickr.com/photos/43097880@N02/","sgn://flickr.com/?pk\u003d43097880@N02"] ,[] ] ,[[null,null,null,null,[] ,6] ,"https://web.archive.org/web/20160326014632/https://foursquare.com/iab","//web.archive.org/web/20160326014632/https://s2.googleusercontent.com/s2/favicons?domain\u003dfoursquare.com\u0026alt\u003dp","FourSquare","",0,["https://web.archive.org/web/20160326014632/https://foursquare.com/iab","sgn://foursquare.com/?ident\u003diab"] ,[] ] ,[[null,null,null,null,[] ,6] ,"https://web.archive.org/web/20160326014632/http://web.stagram.com/n/iabinstagram","//web.archive.org/web/20160326014632/https://s2.googleusercontent.com/s2/favicons?domain\u003dweb.stagram.com\u0026alt\u003dp","Instagram","",0,["https://web.archive.org/web/20160326014632/http://web.stagram.com/n/iabinstagram"] ,[] ] ,[[null,null,null,null,[] ,6] ,"https://web.archive.org/web/20160326014632/http://klout.com/iab","//web.archive.org/web/20160326014632/https://s2.googleusercontent.com/s2/favicons?domain\u003dklout.com\u0026alt\u003dp","Klout","",0,["https://web.archive.org/web/20160326014632/http://klout.com/iab","sgn://klout.com/?ident\u003diab"] ,[] ] ,[[null,null,null,null,[] ,6] ,"https://web.archive.org/web/20160326014632/http://www.plancast.com/iab","//web.archive.org/web/20160326014632/https://s2.googleusercontent.com/s2/favicons?domain\u003dwww.plancast.com\u0026alt\u003dp","Plancast","",0,["https://web.archive.org/web/20160326014632/http://www.plancast.com/iab"] ,[] ] ,[[null,null,null,null,[] ,6] ,"https://web.archive.org/web/20160326014632/http://www.slideshare.net/IABmembership","//web.archive.org/web/20160326014632/https://s2.googleusercontent.com/s2/favicons?domain\u003dwww.slideshare.net\u0026alt\u003dp","Slideshare","",0,["sgn://slideshare.net/?ident\u003dIABmembership","https://web.archive.org/web/20160326014632/http://www.slideshare.net/IABmembership"] ,[] ] ,[[null,null,null,null,[] ,6] ,"https://web.archive.org/web/20160326014632/http://www.stumbleupon.com/stumbler/iabstumble/","//web.archive.org/web/20160326014632/https://s2.googleusercontent.com/s2/favicons?domain\u003dwww.stumbleupon.com\u0026alt\u003dp","StumbleUpon","",0,["sgn://stumbleupon.com/?ident\u003diabstumble","https://web.archive.org/web/20160326014632/http://www.stumbleupon.com/stumbler/iabstumble/"] ,[] ] ] ,[null,null,null,null,[] ,6] ,[null,null,null,null,[] ,6] ] ,2,[null,[[2,"COMPANY_SUB_CATEGORY_16"] ] ] ,[[null,null,null,null,[] ,6] ,0] ,null,[[null,null,null,null,[] ,6] ,2,0] ,[null,null,null,[[null,null,null,null,[] ,6] ,[] ] ] ,[[null,null,null,null,[] ,6] ,"https://web.archive.org/web/20160326014632/http://iab.com","//web.archive.org/web/20160326014632/https://s2.googleusercontent.com/s2/favicons?domain\u003diab.com\u0026alt\u003dp","iab.com","",0,["https://web.archive.org/web/20160326014632/http://iab.com"] ,[] ] ,[] ,0,[3,[] ,["5853034250718967986",[0,-3] ,1,[0.001472754,0.19800182,0.6303387,0.88646686] ,0] ] ,null,null,[1,1] ,1,[] ,[[] ] ,[null,[] ,null,0] ,[[] ] ,[[[[null,"https://web.archive.org/web/20160326014632/http://www.youtube.com/user/IABtv","//web.archive.org/web/20160326014632/https://s2.googleusercontent.com/s2/favicons?alt\u003dp\u0026domain\u003dwww.youtube.com","IAB - Interactive Advertising Bureau","me",null,[] ,[] ] ] ] ,0,1323,0] ,[null,[] ] ,[[1] ] ,"+iab",[] 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,[3078,[["102517256707914537790","/102517256707914537790","https://web.archive.org/web/20160326014632/https://lh3.googleusercontent.com/-ZittZ6Rz9YY/AAAAAAAAAAI/AAAAAAAAAAA/eNatsfng8II/photo.jpg","JWU Advertising Club",0] ,["104200171364357881065","/104200171364357881065","https://web.archive.org/web/20160326014632/https://lh3.googleusercontent.com/-q2NsgDw9P54/AAAAAAAAAAI/AAAAAAAAAAA/40aIVHFOsoc/photo.jpg","alex star",0] ,["108760013687355725170","/108760013687355725170","https://web.archive.org/web/20160326014632/https://lh3.googleusercontent.com/-o6ahmTi-nts/AAAAAAAAAAI/AAAAAAAAAAA/lnnTebCoJtY/photo.jpg","PR Gym",0] ,["105996601883667777854","/105996601883667777854","https://web.archive.org/web/20160326014632/https://lh3.googleusercontent.com/--SqH1AD5OJE/AAAAAAAAAAI/AAAAAAAAAAA/sKFDIAZkSWM/photo.jpg","Teamwork Creativo",0] ,["100055098216437340327","/100055098216437340327","https://web.archive.org/web/20160326014632/https://lh3.googleusercontent.com/-hjwDgIeKtwk/AAAAAAAAAAI/AAAAAAAAAAA/UdXvm2GJWqI/photo.jpg","Matthias Kemmerich",0] ,["108531925301465300954","/108531925301465300954","https://web.archive.org/web/20160326014632/https://lh3.googleusercontent.com/-gAVoQ_kkqFQ/AAAAAAAAAAI/AAAAAAAAAAA/LNJPf0Ye12k/photo.jpg","cecate profesor",0] ,["117791439656341525532","/117791439656341525532","https://web.archive.org/web/20160326014632/https://lh3.googleusercontent.com/-oAdPnHWIHBw/AAAAAAAAAAI/AAAAAAAAAAA/5Qgs_q0MVms/photo.jpg","GFD Courier Service",0] ,["101393089669965169336","/101393089669965169336","https://web.archive.org/web/20160326014632/https://lh3.googleusercontent.com/-AEVO3UEJFlM/AAAAAAAAAAI/AAAAAAAAAAA/4ffPr5pG23o/photo.jpg","Adalyser",0] ,["104697223387650474158","/104697223387650474158","https://web.archive.org/web/20160326014632/https://lh3.googleusercontent.com/-kMZ1qWpWuFE/AAAAAAAAAAI/AAAAAAAAAAA/cp25FEUZZ28/photo.jpg","Jim Stevenson",0] ,["116978159355392540608","/116978159355392540608","https://web.archive.org/web/20160326014632/https://lh3.googleusercontent.com/-C8WriSUPWNY/AAAAAAAAAAI/AAAAAAAAAAA/X2RDUBGEec8/photo.jpg","All My Sons Moving \u0026 Storage of Maryland, Inc.",0] ] ] ] ,[[] ,"Cg0Q9rziyp3dywIgACgBEhQIABDAzvHKltzLAhjo14egw8rLAhgCIAwo-MyDht-p8YRf",[1,2,"115751075284190094828",null,null,12,null,"social.google.com",[] ,null,null,null,null,null,null,[] ,null,0,2,null,null,0,null,15,null,[[1002,2] ,[119,127,110,120,132,135,115,138,142] ,0,0] ,null,null,0,null,null,0,null,null,null,1,1,1] ,null,[] ,null,null,[[1002,null,null,null,null,[1001,"z125sdoietqozrd0322lv1coupqvilkq104"] ,{"33558957":["","","Google+","IAB - Interactive Advertising Bureau","",1458920553736,"https://web.archive.org/web/20160326014632/http://www.google.com/favicon.ico",[] ,"z125sdoietqozrd0322lv1coupqvilkq104","","s:updates:esshare",[] ,[] ,"",null,[] ,"115751075284190094828",[] ,"https://web.archive.org/web/20160326014632/https://lh5.googleusercontent.com/-3XOmnky_umc/AAAAAAAAAAI/AAAAAAAAAhk/dUAtDjAcWjQ/photo.jpg",null,"This week the IAB issued the first Primer for Publishers on Improving Ad Viewability, a document that outlines a range of tactics that publishers, big and small, have used to increase ad viewability, explaining how others can apply these concepts to their own businesses. Learn more and explore the full Primer here: http://bit.ly/1LDXZF2\n\nThe Primer was discussed in detail during Wednesday's 3MS Educational Forum. Review the presentation and listen to the webinar recording here: http://bit.ly/1RrkJqU","+iab/posts/1YuWHjXjzbc",0,0.0,"./115751075284190094828",[] ,null,null,"",0,0,0,1,null,0,1,null,0,1458920553736,null,null,0,null,null,null,0,null,null,null,[] ,null,null,0,0,null,null,0,null,null,null,null,0,null,null,null,null,[] ,null,null,null,null,null,null,["4/jcsn4hfnglrqmtfoi5rrown4a0tn4gngissqavvpi1srgufghhsn2g1o/",4,null,null,null,null,0.0,null,null,null,null,null,[[0.0,null,[] ] ] ,0,null,null,0,[] ,0,0,null,"AEIZW7S5Cl2QcRhmJ9wfL2RFQYajuxKN/GzHCV2A8Ww/2UAOdOh9KlhmP60h/YrurOOk9D6SN+Qt"] ,null,null,1,null,1,0,null,3079,null,null,"social.google.com",0,0,null,null,1,0,null,"2016-03-25",0,0,null,0,[[391,336,335,0] ,"https://web.archive.org/web/20160326014632/http://www.iab.com/insights/viewability-primer-for-publishers/",null,null,null,null,[1458920515308,"https://web.archive.org/web/20160326014632/http://bit.ly/1LDXZF2","https://web.archive.org/web/20160326014632/http://www.iab.com/insights/viewability-primer-for-publishers/","https://web.archive.org/web/20160326014632/http://www.iab.com/insights/viewability-primer-for-publishers/",[] ,[] ,[] ] ,"https://web.archive.org/web/20160326014632/http://www.iab.com/insights/viewability-primer-for-publishers/",{"42397230":["https://web.archive.org/web/20160326014632/http://bit.ly/1LDXZF2","https://web.archive.org/web/20160326014632/http://www.iab.com/wp-content/uploads/2016/03/primer-for-publishers-on-improving-ad-viewability-2-1024x1024.jpg","Primer for Publishers on Improving Ad Viewability","Transformation in measurement and currency brings with it imperatives for change in processes and responsibilities associated with a number of core publisher roles. Publishers need to address viewability at scale in order to optimize inventory monetization and minimize waste. In addition, and of paramount importance, publishers must reach these goals with the consumer at the … Continued",null,["//web.archive.org/web/20160326014632/https://lh3.googleusercontent.com/proxy/nvgMq18pk7_jhudqw4WvJ0SEzD84NN1KPh_KX4blx3uTEPbPWY6LfXNQhxgnACt2pCfES6HayXv1JNBxizzwMfpFMu4pPvBgEel3Gl8LUPSvb2bW_RYAnQCA32RuODj_COmhXUhSiAtFnuhcT3WyX3gGf-IrqIBWhLjcvky0Jw\u003dw506-h910",506,910,1,null,null,null,506,[2,"https://web.archive.org/web/20160326014632/https://lh3.googleusercontent.com/proxy/nvgMq18pk7_jhudqw4WvJ0SEzD84NN1KPh_KX4blx3uTEPbPWY6LfXNQhxgnACt2pCfES6HayXv1JNBxizzwMfpFMu4pPvBgEel3Gl8LUPSvb2bW_RYAnQCA32RuODj_COmhXUhSiAtFnuhcT3WyX3gGf-IrqIBWhLjcvky0Jw\u003dw800-h800"] ] ,"//web.archive.org/web/20160326014632/https://s2.googleusercontent.com/s2/favicons?domain\u003dbit.ly",[] ,null,null,[] ,"bit.ly",null,[] ,[] ,[] ,[] ,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,[] ,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,[] ,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,[[339,338,336,335,0] ,"https://web.archive.org/web/20160326014632/http://www.iab.com/wp-content/uploads/2016/03/primer-for-publishers-on-improving-ad-viewability-2-1024x1024.jpg",{"40265033":["https://web.archive.org/web/20160326014632/http://www.iab.com/wp-content/uploads/2016/03/primer-for-publishers-on-improving-ad-viewability-2-1024x1024.jpg","https://web.archive.org/web/20160326014632/http://www.iab.com/wp-content/uploads/2016/03/primer-for-publishers-on-improving-ad-viewability-2-1024x1024.jpg",null,null,null,["//web.archive.org/web/20160326014632/https://lh3.googleusercontent.com/proxy/nvgMq18pk7_jhudqw4WvJ0SEzD84NN1KPh_KX4blx3uTEPbPWY6LfXNQhxgnACt2pCfES6HayXv1JNBxizzwMfpFMu4pPvBgEel3Gl8LUPSvb2bW_RYAnQCA32RuODj_COmhXUhSiAtFnuhcT3WyX3gGf-IrqIBWhLjcvky0Jw\u003dw506-h910",506,910,1,null,null,null,506,[2,"https://web.archive.org/web/20160326014632/https://lh3.googleusercontent.com/proxy/nvgMq18pk7_jhudqw4WvJ0SEzD84NN1KPh_KX4blx3uTEPbPWY6LfXNQhxgnACt2pCfES6HayXv1JNBxizzwMfpFMu4pPvBgEel3Gl8LUPSvb2bW_RYAnQCA32RuODj_COmhXUhSiAtFnuhcT3WyX3gGf-IrqIBWhLjcvky0Jw\u003dw800-h800"] ] ,null,[] ,null,null,[] ,null,null,[] ,[] ,[] ,[] ,null,null,null,1024,1024,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,[] ,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,[] ] }] ] }] ,null,null,0,0,null,null,null,null,null,null,null,null,null,null,null,[] ,null,null,0,9,null,0,[] ,0,[] ,0,0,null,null,[] ,null,null,null,"https://web.archive.org/web/20160326014632/https://plus.google.com/+iab/posts/1YuWHjXjzbc",null,null,1,null,["IAB - Interactive Advertising Bureau","115751075284190094828",0,0,"https://web.archive.org/web/20160326014632/https://lh5.googleusercontent.com/-3XOmnky_umc/AAAAAAAAAAI/AAAAAAAAAhk/dUAtDjAcWjQ/photo.jpg","./115751075284190094828",null,[null,2] ,0] ,[[[0,"This week the IAB issued the first Primer for Publishers on Improving Ad Viewability, a document that outlines a range of tactics that publishers, big and small, have used to increase ad viewability, explaining how others can apply these concepts to their own businesses. Learn more and explore the full Primer here: "] ,[2,"https://web.archive.org/web/20160326014632/http://bit.ly/1LDXZF2",null,["https://web.archive.org/web/20160326014632/http://bit.ly/1LDXZF2"] ] ,[1] ,[1] ,[0,"The Primer was discussed in detail during Wednesday's 3MS Educational Forum. Review the presentation and listen to the webinar recording here: "] ,[2,"https://web.archive.org/web/20160326014632/http://bit.ly/1RrkJqU",null,["https://web.archive.org/web/20160326014632/http://bit.ly/1RrkJqU"] ] ,[0,"\ufeff"] ] ] ,null,null,null,["en",0,"English"] ,null,[] ,null,[null,0] ,null,[] ,null,0,null,null,[0] ,"z125sdoietqozrd0322lv1coupqvilkq104"] }] ,[1002,null,null,null,null,[1001,"z12fx1dyzq3jj1zmg22lv1coupqvilkq104"] ,{"33558957":["","","Google+","IAB - Interactive Advertising Bureau","",1458843001889,"https://web.archive.org/web/20160326014632/http://www.google.com/favicon.ico",[] ,"z12fx1dyzq3jj1zmg22lv1coupqvilkq104","","s:updates:esshare",[] ,[] ,"",null,[] ,"115751075284190094828",[] ,"https://web.archive.org/web/20160326014632/https://lh5.googleusercontent.com/-3XOmnky_umc/AAAAAAAAAAI/AAAAAAAAAhk/dUAtDjAcWjQ/photo.jpg",null,"This week The Economist sat down with IAB's Randall Rothenberg to talk #programmatic, #viewability, #fraud, #adblocking \u0026 more. Read the full piece here: http://econ.st/25nj3G2","+iab/posts/Dsusi8jMdCi",0,0.0,"./115751075284190094828",[] ,null,null,"",0,0,0,1,null,0,1,null,0,1458843001889,null,null,0,null,null,null,0,null,null,null,[] ,null,null,0,0,null,null,0,null,null,null,null,0,null,null,null,null,[] ,null,null,null,null,null,null,["4/jcsn4tnsa5mbmynlahpaogfuhpnn4gngissqavvpi1srgufghhsn2g1o/",4,null,null,null,null,0.0,null,null,null,null,null,[[0.0,null,[] ] ] ,0,null,null,0,[] ,0,0,null,"AEIZW7S5Cl2QcRhmJ9wfL2RFQYajuxKN/GzHCV2A8Ww/2UAOdOh9KlhmP60h/YrurOOk9D6SN+Qt"] ,null,null,1,null,1,0,null,3075,null,null,"social.google.com",0,0,null,null,1,0,null,"2016-03-24",0,0,null,0,[[391,336,335,0] ,"https://web.archive.org/web/20160326014632/http://www.economist.com/news/business/21695388-worries-about-fraud-and-fragmentation-may-prompt-shake-out-crowded-online-ad",null,null,null,null,[1458842998619,"https://web.archive.org/web/20160326014632/http://econ.st/25nj3G2","https://web.archive.org/web/20160326014632/http://www.economist.com/news/business/21695388-worries-about-fraud-and-fragmentation-may-prompt-shake-out-crowded-online-ad","https://web.archive.org/web/20160326014632/http://www.economist.com/news/business/21695388-worries-about-fraud-and-fragmentation-may-prompt-shake-out-crowded-online-ad",[] ,[] ,[] ] ,"https://web.archive.org/web/20160326014632/http://www.economist.com/news/business/21695388-worries-about-fraud-and-fragmentation-may-prompt-shake-out-crowded-online-ad",{"42397230":["https://web.archive.org/web/20160326014632/http://econ.st/25nj3G2","https://web.archive.org/web/20160326014632/http://cdn.static-economist.com/sites/default/files/cf_images/images-magazine/2016/03/26/WB/20160326_WBD001_facebook.jpg","Invisible ads, phantom readers","Worries about fraud and fragmentation may prompt a shake-out in the crowded online-ad industry",null,["//web.archive.org/web/20160326014632/https://lh3.googleusercontent.com/proxy/Amfe97swx63tDMWwsteldGnV4i9VCHiojcjhuUNvKm8mLdIG6w3kstgiClfOLsakfr-4F6DjCQSNz47yVvsJ5Fz0Xa2ZIJc9ClvqcH9w1Rn988ghgzUg82f8PuBZ5yfpR8Y4M223fDoANkVGpKdH8iF8IecVUHmaTZ4vRTNaPd0qRdz1lVytGw\u003dw506-h910",506,910,1,null,null,null,264,[2,"https://web.archive.org/web/20160326014632/https://lh3.googleusercontent.com/proxy/Amfe97swx63tDMWwsteldGnV4i9VCHiojcjhuUNvKm8mLdIG6w3kstgiClfOLsakfr-4F6DjCQSNz47yVvsJ5Fz0Xa2ZIJc9ClvqcH9w1Rn988ghgzUg82f8PuBZ5yfpR8Y4M223fDoANkVGpKdH8iF8IecVUHmaTZ4vRTNaPd0qRdz1lVytGw\u003dw800-h800"] ] ,"//web.archive.org/web/20160326014632/https://s2.googleusercontent.com/s2/favicons?domain\u003decon.st",[] ,null,null,[] ,"econ.st",null,[] ,[] ,[] ,[] ,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,[] 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] ,null,[] ,null,null,[] ,null,null,[] ,[] ,[] ,[] ,null,null,null,1200,627,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,[] ,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,[] ] }] ,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"The Economist",null,null,"100470681032489535736"] }] ,null,null,0,0,null,null,null,null,null,null,null,null,null,null,null,[] ,null,null,0,9,null,0,[] ,0,[] ,0,0,null,null,[] ,null,null,null,"https://web.archive.org/web/20160326014632/https://plus.google.com/+iab/posts/Dsusi8jMdCi",null,null,1,null,["IAB - Interactive Advertising Bureau","115751075284190094828",0,0,"https://web.archive.org/web/20160326014632/https://lh5.googleusercontent.com/-3XOmnky_umc/AAAAAAAAAAI/AAAAAAAAAhk/dUAtDjAcWjQ/photo.jpg","./115751075284190094828",null,[null,2] ,0] ,[[[0,"This week The Economist sat down with IAB's Randall Rothenberg to talk "] ,[4,"#programmatic",null,["https://web.archive.org/web/20160326014632/https://plus.google.com/s/%23programmatic"] ,null,["programmatic"] ] ,[0,", "] ,[4,"#viewability",null,["https://web.archive.org/web/20160326014632/https://plus.google.com/s/%23viewability"] ,null,["viewability"] ] ,[0,", "] ,[4,"#fraud",null,["https://web.archive.org/web/20160326014632/https://plus.google.com/s/%23fraud"] ,null,["fraud"] ] ,[0,", "] ,[4,"#adblocking",null,["https://web.archive.org/web/20160326014632/https://plus.google.com/s/%23adblocking"] ,null,["adblocking"] ] ,[0," \u0026 more. Read the full piece here: "] ,[2,"https://web.archive.org/web/20160326014632/http://econ.st/25nj3G2",null,["https://web.archive.org/web/20160326014632/http://econ.st/25nj3G2"] ] ,[0,"\ufeff"] ] ] ,null,null,null,["en",0,"English"] ,null,[] ,null,[null,0] ,null,[] ,null,0,null,null,[0] ,"z12fx1dyzq3jj1zmg22lv1coupqvilkq104"] }] ,[2,null,[119,null,0,null,1,{"44801125":[0,[] ,[[0,[] ] ,[0,[] ] ,[3078,[["102517256707914537790","/102517256707914537790","https://web.archive.org/web/20160326014632/https://lh3.googleusercontent.com/-ZittZ6Rz9YY/AAAAAAAAAAI/AAAAAAAAAAA/eNatsfng8II/photo.jpg","JWU Advertising Club",0] ,["104200171364357881065","/104200171364357881065","https://web.archive.org/web/20160326014632/https://lh3.googleusercontent.com/-q2NsgDw9P54/AAAAAAAAAAI/AAAAAAAAAAA/40aIVHFOsoc/photo.jpg","alex star",0] 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,["117791439656341525532","/117791439656341525532","https://web.archive.org/web/20160326014632/https://lh3.googleusercontent.com/-oAdPnHWIHBw/AAAAAAAAAAI/AAAAAAAAAAA/5Qgs_q0MVms/photo.jpg","GFD Courier Service",0] ,["101393089669965169336","/101393089669965169336","https://web.archive.org/web/20160326014632/https://lh3.googleusercontent.com/-AEVO3UEJFlM/AAAAAAAAAAI/AAAAAAAAAAA/4ffPr5pG23o/photo.jpg","Adalyser",0] ,["104697223387650474158","/104697223387650474158","https://web.archive.org/web/20160326014632/https://lh3.googleusercontent.com/-kMZ1qWpWuFE/AAAAAAAAAAI/AAAAAAAAAAA/cp25FEUZZ28/photo.jpg","Jim Stevenson",0] ,["116978159355392540608","/116978159355392540608","https://web.archive.org/web/20160326014632/https://lh3.googleusercontent.com/-C8WriSUPWNY/AAAAAAAAAAI/AAAAAAAAAAA/X2RDUBGEec8/photo.jpg","All My Sons Moving \u0026 Storage of Maryland, Inc.",0] ] ] ] ,null,0,0,0] }] ] ,[1002,null,null,null,null,[1001,"z12djrgivsfbydbvb22lv1coupqvilkq104"] 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,"https://web.archive.org/web/20160326014632/http://www.iab.com/news/reality-virtual-reality/","https://web.archive.org/web/20160326014632/http://www.iab.com/news/reality-virtual-reality",null,null,null,[1458749139384,"https://web.archive.org/web/20160326014632/http://bit.ly/1Mm6apA","https://web.archive.org/web/20160326014632/http://www.iab.com/news/reality-virtual-reality/","https://web.archive.org/web/20160326014632/http://www.iab.com/news/reality-virtual-reality",[] ,[] ,[] ] ,"https://web.archive.org/web/20160326014632/http://www.iab.com/news/reality-virtual-reality/",{"42397230":["https://web.archive.org/web/20160326014632/http://bit.ly/1Mm6apA","https://web.archive.org/web/20160326014632/http://www.iab.com/wp-content/uploads/2016/03/the-reality-of-virtual-reality-1024x1024.jpg","The Reality of Virtual Reality","A lot of today’s virtual reality is actually virtual virtual reality. The technology may take off, but like “the year of mobile,” it will happen slowly and gradually. Hardly a day goes by without some new virtual reality-related announcement. You couldn’t turn a corner at South by Southwest this year without seeing a VR application, … Continued",null,["//web.archive.org/web/20160326014632/https://lh3.googleusercontent.com/proxy/fUNrsEHoulGI6ER0Or9y3xyAyCy_brpq2mL7WQwqlpv9wbtQr9pkjRLOlqSfv-KXL0lS-e-eHyKnMPD9QhXeCStuvosfIvVj6bMDBEAwtNH7gzdkAGmR7DiqsBLTURinwnMtkO6O4eAdiw\u003dw506-h910",506,910,1,null,null,null,506,[2,"https://web.archive.org/web/20160326014632/https://lh3.googleusercontent.com/proxy/fUNrsEHoulGI6ER0Or9y3xyAyCy_brpq2mL7WQwqlpv9wbtQr9pkjRLOlqSfv-KXL0lS-e-eHyKnMPD9QhXeCStuvosfIvVj6bMDBEAwtNH7gzdkAGmR7DiqsBLTURinwnMtkO6O4eAdiw\u003dw800-h800"] ] ,"//web.archive.org/web/20160326014632/https://s2.googleusercontent.com/s2/favicons?domain\u003dbit.ly",[] ,null,null,[] ,"bit.ly",null,[] ,[] ,[] ,[] ,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,[] ,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,[] ,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,[[339,338,336,335,0] ,"https://web.archive.org/web/20160326014632/http://www.iab.com/wp-content/uploads/2016/03/the-reality-of-virtual-reality-1024x1024.jpg",{"40265033":["https://web.archive.org/web/20160326014632/http://www.iab.com/wp-content/uploads/2016/03/the-reality-of-virtual-reality-1024x1024.jpg","https://web.archive.org/web/20160326014632/http://www.iab.com/wp-content/uploads/2016/03/the-reality-of-virtual-reality-1024x1024.jpg",null,null,null,["//web.archive.org/web/20160326014632/https://lh3.googleusercontent.com/proxy/fUNrsEHoulGI6ER0Or9y3xyAyCy_brpq2mL7WQwqlpv9wbtQr9pkjRLOlqSfv-KXL0lS-e-eHyKnMPD9QhXeCStuvosfIvVj6bMDBEAwtNH7gzdkAGmR7DiqsBLTURinwnMtkO6O4eAdiw\u003dw506-h910",506,910,1,null,null,null,506,[2,"https://web.archive.org/web/20160326014632/https://lh3.googleusercontent.com/proxy/fUNrsEHoulGI6ER0Or9y3xyAyCy_brpq2mL7WQwqlpv9wbtQr9pkjRLOlqSfv-KXL0lS-e-eHyKnMPD9QhXeCStuvosfIvVj6bMDBEAwtNH7gzdkAGmR7DiqsBLTURinwnMtkO6O4eAdiw\u003dw800-h800"] ] ,null,[] ,null,null,[] ,null,null,[] ,[] ,[] ,[] ,null,null,null,1024,1024,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,[] ,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,[] ] }] ,null,null,null,null,null,"2016-03-22T17:00:51-04:00"] }] ,null,null,0,0,null,null,null,null,null,null,null,null,null,null,null,[] ,null,null,0,9,null,0,[] ,0,[] ,0,0,null,null,[] ,null,null,null,"https://web.archive.org/web/20160326014632/https://plus.google.com/+iab/posts/6Sr2q74AM6R",null,null,1,null,["IAB - Interactive Advertising Bureau","115751075284190094828",0,0,"https://web.archive.org/web/20160326014632/https://lh5.googleusercontent.com/-3XOmnky_umc/AAAAAAAAAAI/AAAAAAAAAhk/dUAtDjAcWjQ/photo.jpg","./115751075284190094828",null,[null,2] ,0] ,[[[0,"The Reality of Virtual Reality--read Joe Laszlo's latest piece in ClickZ "] ,[2,"https://web.archive.org/web/20160326014632/http://bit.ly/1Mm6apA",null,["https://web.archive.org/web/20160326014632/http://bit.ly/1Mm6apA"] ] ,[0,"\ufeff"] ] ] ,null,null,null,["en",0,"English"] ,null,[] ,null,[null,0] ,null,[] ,null,0,null,null,[0] ,"z13lgb3yivzjellt022lv1coupqvilkq104"] }] ,[1002,null,null,null,null,[1001,"z135dbuzdkbxgrlef22lv1coupqvilkq104"] ,{"33558957":["","","Google+","IAB - Interactive Advertising Bureau","",1458679563302,"https://web.archive.org/web/20160326014632/http://www.google.com/favicon.ico",[] ,"z135dbuzdkbxgrlef22lv1coupqvilkq104","","s:updates:esshare",[] ,[] ,"",null,[] ,"115751075284190094828",[] ,"https://web.archive.org/web/20160326014632/https://lh5.googleusercontent.com/-3XOmnky_umc/AAAAAAAAAAI/AAAAAAAAAhk/dUAtDjAcWjQ/photo.jpg",null,"The IAB Tech Lab releases updates to three #programmatic protocols—OpenDirect, OpenRTB \u0026 Dynamic Native Ads API http://bit.ly/21FYGza","+iab/posts/DdsNeU6N9Ld",0,0.0,"./115751075284190094828",[] ,null,null,"",0,0,0,1,null,0,1,null,0,1458679563302,null,null,0,null,null,null,0,null,null,null,[] ,null,null,0,0,null,null,0,null,null,null,null,0,null,null,null,null,[] ,null,null,null,null,null,null,["4/jcsnahf4gdurot3fgdwaiwnggpn34gngissqavvpi1srgufghhsn2g1o/",4,null,null,null,null,0.0,null,null,null,null,null,[[0.0,null,[] ] ] ,0,null,null,0,[] ,0,0,null,"AEIZW7S5Cl2QcRhmJ9wfL2RFQYajuxKN/GzHCV2A8Ww/2UAOdOh9KlhmP60h/YrurOOk9D6SN+Qt"] ,null,null,1,null,1,0,null,3071,null,null,"social.google.com",0,0,null,null,1,0,null,"2016-03-22",0,0,null,0,[[391,336,335,0] ,"https://web.archive.org/web/20160326014632/http://www.iab.com/news/iab-tech-lab-releases-three-programmatic-protocols/","https://web.archive.org/web/20160326014632/http://www.iab.com/news/iab-tech-lab-releases-three-programmatic-protocols",null,null,null,[1458679560551,"https://web.archive.org/web/20160326014632/http://bit.ly/21FYGza","https://web.archive.org/web/20160326014632/http://www.iab.com/news/iab-tech-lab-releases-three-programmatic-protocols/","https://web.archive.org/web/20160326014632/http://www.iab.com/news/iab-tech-lab-releases-three-programmatic-protocols",[] ,[] ,[] ] ,"https://web.archive.org/web/20160326014632/http://www.iab.com/news/iab-tech-lab-releases-three-programmatic-protocols/",{"42397230":["https://web.archive.org/web/20160326014632/http://bit.ly/21FYGza","https://web.archive.org/web/20160326014632/http://www.iab.com/wp-content/uploads/2016/03/blue_green_wheels.jpg","The IAB Tech Lab Releases Updates To Three Programmatic Protocols","The IAB Tech Lab is thrilled to announce updates to three industry shaping programmatic protocols. Programmatic has been the buzz word in the advertising industry and U.S. programmatic digital display ad spending alone is expected to reach $20 billion this year, according to eMarketer. The development of standards allowing for interoperability and seamless technical integration … Continued",null,["//web.archive.org/web/20160326014632/https://lh3.googleusercontent.com/proxy/h-mVE01GlYFLFD-8-ai3UqvkaSpwjmt5NwoP0ybXk_M9dJsy-A5LjeXPN-4_aCWKObw-LDMn6-uSpncrxt6LK2R4B-JnLog5m9sXqUK2xudWlbg\u003dw506-h910",506,910,1,null,null,null,506,[2,"https://web.archive.org/web/20160326014632/https://lh3.googleusercontent.com/proxy/h-mVE01GlYFLFD-8-ai3UqvkaSpwjmt5NwoP0ybXk_M9dJsy-A5LjeXPN-4_aCWKObw-LDMn6-uSpncrxt6LK2R4B-JnLog5m9sXqUK2xudWlbg\u003dw800-h800"] ] ,"//web.archive.org/web/20160326014632/https://s2.googleusercontent.com/s2/favicons?domain\u003dbit.ly",[] ,null,null,[] ,"bit.ly",null,[] ,[] ,[] ,[] ,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,[] ,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,[] ,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,[[339,338,336,335,0] ,"https://web.archive.org/web/20160326014632/http://www.iab.com/wp-content/uploads/2016/03/blue_green_wheels.jpg",{"40265033":["https://web.archive.org/web/20160326014632/http://www.iab.com/wp-content/uploads/2016/03/blue_green_wheels.jpg","https://web.archive.org/web/20160326014632/http://www.iab.com/wp-content/uploads/2016/03/blue_green_wheels.jpg",null,null,null,["//web.archive.org/web/20160326014632/https://lh3.googleusercontent.com/proxy/h-mVE01GlYFLFD-8-ai3UqvkaSpwjmt5NwoP0ybXk_M9dJsy-A5LjeXPN-4_aCWKObw-LDMn6-uSpncrxt6LK2R4B-JnLog5m9sXqUK2xudWlbg\u003dw506-h910",506,910,1,null,null,null,506,[2,"https://web.archive.org/web/20160326014632/https://lh3.googleusercontent.com/proxy/h-mVE01GlYFLFD-8-ai3UqvkaSpwjmt5NwoP0ybXk_M9dJsy-A5LjeXPN-4_aCWKObw-LDMn6-uSpncrxt6LK2R4B-JnLog5m9sXqUK2xudWlbg\u003dw800-h800"] ] ,null,[] ,null,null,[] ,null,null,[] ,[] ,[] ,[] ,null,null,null,1000,1000,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,[] ,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,[] ] }] ,null,null,null,null,null,"2016-03-22T15:49:08+00:00"] }] ,null,null,0,0,null,null,null,null,null,null,null,null,null,null,null,[] ,null,null,0,9,null,0,[] ,0,[] ,0,0,null,null,[] ,null,null,null,"https://web.archive.org/web/20160326014632/https://plus.google.com/+iab/posts/DdsNeU6N9Ld",null,null,1,null,["IAB - Interactive Advertising Bureau","115751075284190094828",0,0,"https://web.archive.org/web/20160326014632/https://lh5.googleusercontent.com/-3XOmnky_umc/AAAAAAAAAAI/AAAAAAAAAhk/dUAtDjAcWjQ/photo.jpg","./115751075284190094828",null,[null,2] ,0] ,[[[0,"The IAB Tech Lab releases updates to three "] ,[4,"#programmatic",null,["https://web.archive.org/web/20160326014632/https://plus.google.com/s/%23programmatic"] ,null,["programmatic"] ] ,[0," protocols—OpenDirect, OpenRTB \u0026 Dynamic Native Ads API "] ,[2,"https://web.archive.org/web/20160326014632/http://bit.ly/21FYGza",null,["https://web.archive.org/web/20160326014632/http://bit.ly/21FYGza"] ] ,[0,"\ufeff"] ] ] ,null,null,null,["en",0,"English"] ,null,[] ,null,[null,0] ,null,[] ,null,0,null,null,[0] ,"z135dbuzdkbxgrlef22lv1coupqvilkq104"] }] ,[1002,null,null,null,null,[1001,"z13nchrxgqzkxr0a504cebg52neqvhua2s40k"] ,{"33558957":["","","Google+","IAB - Interactive Advertising Bureau","",1458658384455,"https://web.archive.org/web/20160326014632/http://www.google.com/favicon.ico",[] ,"z13nchrxgqzkxr0a504cebg52neqvhua2s40k","","s:updates:esshare",[] ,[] ,"",null,[] ,"115751075284190094828",[] ,"https://web.archive.org/web/20160326014632/https://lh5.googleusercontent.com/-3XOmnky_umc/AAAAAAAAAAI/AAAAAAAAAhk/dUAtDjAcWjQ/photo.jpg",null,"This morning, the IAB issued the first Primer for Publishers on Improving Ad Viewability, a document that outlines a range of tactics that publishers, big and small, have used to increase ad viewability, explaining how others can apply these concepts to their own businesses. 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