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Where the web is universally accessible, apps are limited to an operating system and to devices that the app has been designed for and have enough space to install the app. Seriously, it happens that people simply run out of space on devices to install more apps.  Going mobile doesn't always mean an app. </p> <h3>Let's Build an App</h3> <p>Got an idea? Fantastic! Instead of immediately pigeon-holing it as an app, we like to look at the idea itself and establish if it's best suited for an app (if so, on what device/platform?) or as a website.</p> <h4>What to consider:</h4> <ul> <li>Apple and/or Android? </li> <li>Will the app require login? (if so, social or email?)</li> <li>Will there be in-app purchases?</li> <li>Will there be a rating or review aspect?</li> <li>Will the app connect with your website? </li> <li>Do you want the design to be bare bones, with a focus on function?</li> </ul> <h3>An app isn't a mobile strategy</h3> <p>Not every idea is suitable for an app. Understanding why the app is better than a well built responsive website and what value it gives to users helps inform the development.</p> <ol> <li><strong>What added value does the app offer over a website?</strong><br />If the answer is it won't, then why have an app? <br />Example: A national bus company has an app that provides the exact same content as their mobile website. So what happened? Downloaded & uninstalled within the space of 10min because it didn't provide any added value but took up space on the phone.</li> <li><strong>What will the app offer the user?</strong><br />Why is the user going to download it? </li> </ol> <div class="hero-unit"> <p>Have an idea for an app?</p> <p><a href="/company/hello">Let's talk</a></p> </div> </div> </div> </div>  </main> </div> </div> </div>  <footer class="footer" role="contentinfo"> <div class="container row-fluid -fluid"> <div class="span4 noleft"> <div class="moduletable-transparent_dark"> <div class="custom-transparent_dark" > <h3>We Believe</h3> <p>In the power of the web to help individuals and businesses accomplish their goals. Our experience in designing and building websites, SEO and social media are key tools in helping meet goals.</p> <p><small>View our <a href="/terms/">terms and conditions of sale</a>.<br /> View our <a href="/privacy-policy/">privacy policy</a>.<br /></small></p></div> </div> <div class="moduletable search-box"> <div class="search search-box mod_search129"> <form action="/digital/apps" method="post" class="form-inline" role="search"> <label for="mod-search-searchword129" class="element-invisible">Search</label> <input name="searchword" id="mod-search-searchword129" maxlength="200" class="inputbox search-query input-medium" type="search" size="50" placeholder="Search ..." /> <input type="hidden" name="task" value="search" /> <input type="hidden" name="option" value="com_search" /> <input type="hidden" name="Itemid" value="133" /> </form> </div> </div> </div> <div class="span4"> <div class="moduletableblog-item"> <h3>The Reaper Edit</h3> <div id="213" class="blog-latest blog-item"> <p class="modulePretext">The latest item from <a href="/blog">Reaper's blog</a>.</p> <div class="even lastItem"> <div class="moduleItemIntrotext"> <a class="moduleItemImage" href="/blog/item/105-seo-help-optimise-image-alt-tags" title="Continue reading "SEO // How to Optimise Image alt Tags""> <img src="/media/k2/items/cache/048731097de322302aff7e52151c991d_XS.jpg" alt="SEO // How to Optimise Image alt Tags"/> </a> <h4><a class="moduleItemTitle" href="/blog/item/105-seo-help-optimise-image-alt-tags">SEO // How to Optimise Image alt Tags</a></h4> <p>Choosing an image that helps visualise your content is just the first step. For the visually impaired and search engines, you also need to write a great image alt tag. Here's how to write better image alt tags to boost your SEO.</p> </div> <div class="clr"></div> <a class="moduleItemReadMore" href="/blog/item/105-seo-help-optimise-image-alt-tags"> Read more... </a> <div class="clr"></div> </div> </div> </div> </div> <div class="span4"> <div class="moduletable"> <div class="custom" > <div class="contact-details" itemscope="itemscope" itemtype="http://schema.org/LocalBusiness"> <h3><span itemprop="name">Reaper Enterprises</span></h3> <p><span itemprop="description"><em>London website designers and developers</em></span></p> <address> <div itemprop="address" itemscope="itemscope" itemtype="http://schema.org/PostalAddress"> <p><span itemprop="streetAddress">4 The Mews<br />6 Putney Common</span><br /> <span itemprop="addressLocality">London</span><br /><span itemprop="postalCode">SW15 1HL</span></p> </div> <p><span itemprop="telephone"><a href="tel:+442087804049">+44 (0)208 780 4049</a></span></p> </address></div> <ul class="social inline"> <li><a href="https://www.facebook.com/ReaperEnterprises" target="_blank" rel="noopener"><img src="/images/graphics/social/facebook.png" alt="facebook" /></a></li> <li><a href="https://twitter.com/ReaperEnt" target="_blank" rel="noopener"><img src="/images/graphics/social/twitter.png" alt="twitter" /></a></li> <li><a href="http://www.linkedin.com/company/reaper-enterprises-ltd/" target="_blank" rel="noopener"><img src="/images/graphics/social/InBug-30px-R.png" alt="linkedin" /></a></li> </ul></div> </div> </div> <div class="clr"></div> <p><small>© Reaper Enterprises Ltd 2025</small></p> </div> </footer> </body> </html>