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For the visually impaired and search engines, you also need to write a great image alt tag. Here's how to write better image alt tags to boost your SEO.", "articleBody": "Choosing an image that helps visualise your content is just the first step. For the visually impaired and search engines, you also need to write a great image alt tag. Here's how to write better image alt tags to boost your SEO. What is an image alt tag? An image alt tag is text that provides a text alternative for visually impaired visitors who can use a screen reader to hear what the image is, and also for search engines to better understand what the image is. Your website editor may call it Alt text, Alternative text, or Description. The code looks like this: <img src="url" alt="context of image"> I mention this not to show off coding knowledge, but to help you visualise how it's used on a web page. Think of the alt text as something that explains the image on the page. Don’t include alt text that isn’t related to the image and the page. Note: Unlike meta titles and descriptions, there is no official recommendation on how long image tags should be so focus on using as many words as needed to best describe the image and its context. When writing image alt tags, keep these 3 things in mind: User purpose: The words should help someone who can’t see understand the intent & context of the image on that page - so you're not looking to describe the image in detail, but rather why you've included the image on the page Primary SEO purpose: image search results Secondary SEO purpose: image alt text appears on the page so it can help the page’s ranking “... use it as something that applies to the image, and I would use it for usability reasons and for Google Images to better understand that specific image” John Mueller, Google's Search Advocate 3 Steps to writing optimised image alt tags Step 1: Focus on context Write a description that describes why the image is on that page & what the intent is. The goal isn't to say what the content of the image, but to describe why that image is being used on the page. “When it comes to Google Images you don’t need to describe exactly what is in the image, but rather kind of what this image means for your particular page”John Mueller, Google's Search Advocate Step 2: Be descriptive Use as many words as needed to help someone imagine the image’s context. There’s no upper limit, but like in page content, don’t keyword stuff. Step 3: Be specific The image alt text should be specific for that image on that page & be different from what’s written on the page, including other image alt tags. So it's not a copy & paste job, but an opportunity to expand on why that image has been used. Putting all that together, let’s say I’m writing image alt tags for a page on a Putney community website talking about a local event: Bland alt text: “A bird on the grass” Better alt text: “A robin on Lower Putney Common spotted during the April nature trail event” See what I did there? Be specific and describe the image in relation to what the page and site are about. You can listen to John Mueller's SEO office-hours about image alt tags: video is queued to start at the point the quotes I've used start from Additional considerations The filename matters - use one that provides basic context. E.g. WA002-3326.jpg means nothing so rename it to “Glass-of-water-on-desk.jpg” Find the balance between image quality & speed - bigger images take longer to load but if the image is too small for its space it’ll blur when resizing up. If your image is a link then the alt text is what will be used as the anchor text Google uses alt text along with computer vision algorithms and the contents of the page to understand the subject matter of the image. Also, alt text in images is useful as anchor text if you decide to use an image as a link. — src: Google Search Central Key takeaway Image alt text helps with your page's overall SEO (it's part of the content after all) BUT it's main purpose is for people who can't see it to hear what it is (courtesy of a screen reader). For ecommerce sites the alt tag is a great opportunity to have your site rank in an image search for your product. Similarly, for businesses like photographers, it's a great way to rank in an image search for your speciality: ecommerce example: Front cover of 2022 wellness planner "It's okay not to do it all" by Typo Photography site example: Children's Christmas photography with Santa hat prop, taken in Putney As with any SEO activity, start with research though. Knowing the words your audience uses is the best way to start. Looking for SEO help? Give us a ring on 0845 272 3534 or drop us a DM on instagram @reaperweb." } </script> <script type="text/javascript"> if (typeof RokBoxSettings == 'undefined') RokBoxSettings = {pc: '100'}; </script> <style type="text/css"> body.site { background-color: #fefefe } h1,h2,h3,h4,h5,h6 { color: #00a738; } </style>    <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-KNWRBJ8');</script>  <link rel="apple-touch-icon-precomposed" href="/images/apple-touch-icon.png" /> </head> <body class="site pixgridder pix-scroll-load com_k2 view-item no-layout no-task itemid-183 fluid">  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-KNWRBJ8" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <div id="fb-root"></div> <script>(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/sdk.js#xfbml=1&appId=301492669952954&version=v2.0"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));</script>  <div class="body"> <div class="-fluid">  <header class="header" role="banner"> <div class="main-menu"> <div class="mobile"> <a class="logo" href="/"> <img src="https://reaper.com/images/branding/reaper-logo.png" alt="Reaper Enterprises Ltd" /> </a> <a class="btn-navbar"> <span></span> </a> </div> <nav class="navigation nav-collapse affix" data-spy="affix" role="navigation" > <ul class="nav menu mod-list"> <li class="item-102 deeper parent"><a href="/design" >Design</a><ul class="nav-child unstyled small"><li class="item-150 deeper parent"><a href="/design/website" >Website</a><ul class="nav-child unstyled small"><li class="item-120"><a href="/design/website/ux-ui" >UX/UI</a></li></ul></li><li class="item-110"><a href="/design/ecommerce" >eCommerce</a></li><li class="item-111"><a href="/design/brand-identity" >Brand Identity</a></li></ul></li><li class="item-108 deeper parent"><a href="/digital" >Digital</a><ul class="nav-child unstyled small"><li class="item-109"><a href="/digital/solutions" >Solutions</a></li><li class="item-124"><a href="/digital/apps" >Apps</a></li><li class="item-116 deeper parent"><a href="/digital/marketing" >Marketing</a><ul class="nav-child unstyled small"><li class="item-117"><a href="/digital/marketing/seo" >SEO</a></li><li class="item-118"><a href="/digital/marketing/social-media" >Social Media</a></li><li class="item-119"><a href="/digital/marketing/copywriting" >Copywriting</a></li><li class="item-123"><a href="/digital/marketing/newsletters" >e-newsletters</a></li></ul></li></ul></li><li class="item-101 default"><a href="/" ><img src="/images/branding/reaper-logo.png" alt="Home" /></a></li><li class="item-125"><a href="/portfolio" >Portfolio</a></li><li class="item-163 deeper parent"><a href="/company" >Us</a><ul class="nav-child unstyled small"><li class="item-164 current active"><a href="/blog" >Reaper's Blog</a></li><li class="item-112"><a href="/company/hello" >Say Hello</a></li><li class="item-141"><a href="/vacancies" >Job Vacancies</a></li></ul></li></ul> </nav> </div> </header> <div class="row-fluid container"> <main id="content" role="main" class="span12">  <div id="system-message-container"> </div> <span id="startOfPageId105"></span> <div class="page-header blog"> <figure class="item-image"> <a class="modal" rel="{handler: 'image'}" href="/media/k2/items/cache/048731097de322302aff7e52151c991d_XL.jpg" title="Click to preview image"> <img src="/media/k2/items/cache/048731097de322302aff7e52151c991d_XL.jpg" alt="Intro image for blog post about writing better image alt tags" style="width:1280px; height:auto;" /> </a>  <figcaption>Intro image for blog post about writing better image alt tags</figcaption> <div class="clr"></div> </figure> <div class="page-title"> <h1> SEO // How to Optimise Image alt Tags </h1> <p>Choosing an image that helps visualise your content is just the first step. For the visually impaired and search engines, you also need to write a great image alt tag. Here's how to write better image alt tags to boost your SEO.</p> </div> </div> <div class="item-page reaper-blog" itemscope="" itemtype="http://schema.org/Article"> <meta itemprop="inLanguage" content="en-GB"> <div class="article-content"> <div class="item-content" itemprop="articleBody"> <div class="itemFullText"> <h2>What is an image alt tag?</h2> <p>An image alt tag is text that provides a text alternative for visually impaired visitors who can use a screen reader to hear what the image is, and also for search engines to better understand what the image is. Your website editor may call it Alt text, Alternative text, or Description.</p> <p>The code looks like this: <img src="/url" alt="context of image"> </p> <p>I mention this not to show off coding knowledge, but to help you visualise how it's used on a web page. Think of the alt text as something that explains the image on the page. Don’t include alt text that isn’t related to the image and the page. </p> <p><strong>Note:</strong> Unlike meta titles and descriptions, there is no official recommendation on how long image tags should be so focus on using as many words as needed to best describe the image and its context.</p> <h3>When writing image alt tags, keep these 3 things in mind:</h3> <ol> <li><strong>User purpose</strong>: The words should help someone who can’t see understand the intent & context of the image on that page - so you're not looking to describe the image in detail, but rather why you've included the image on the page</li> <li><strong>Primary SEO purpose</strong>: image search results</li> <li><strong>Secondary SEO purpose</strong>: image alt text appears on the page so it can help the page’s ranking</li> </ol> <blockquote>“... use it as something that applies to the image, and I would use it for usability reasons and for Google Images to better understand that specific image” <cite>John Mueller, Google's Search Advocate</cite></blockquote> <h3>3 Steps to writing optimised image alt tags</h3> <h4>Step 1: Focus on context</h4> <p>Write a description that describes why the image is on that page & what the intent is. The goal isn't to say what the content of the image, but to describe why that image is being used on the page. </p> <blockquote>“When it comes to Google Images you don’t need to describe exactly what is in the image, but rather kind of what this image means for your particular page”<cite>John Mueller, Google's Search Advocate</cite></blockquote> <h4>Step 2: Be descriptive</h4> <p>Use as many words as needed to help someone imagine the image’s context. There’s no upper limit, but like in page content, don’t keyword stuff.</p> <h4>Step 3: Be specific</h4> <p>The image alt text should be specific for that image on that page & be different from what’s written on the page, including other image alt tags. So it's not a copy & paste job, but an opportunity to expand on why that image has been used.</p> <p>Putting all that together, let’s say I’m writing image alt tags for a page on a Putney community website talking about a local event:</p> <p>Bland alt text: “A bird on the grass”</p> <p>Better alt text: “A robin on Lower Putney Common spotted during the April nature trail event”</p> <p>See what I did there? Be specific and describe the image in relation to what the page and site are about.</p> <p>You can listen to John Mueller's SEO office-hours about image alt tags: <em>video is queued to start at the point the quotes I've used start from</em></p> <iframe width="560" height="315" src="https://www.youtube.com/embed/Yx997SsiYlw?start=2846" title="John Mueller's SEO office-hours about image alt tags on YouTube" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe> <h3>Additional considerations</h3> <ol> <li>The filename matters - use one that provides basic context. E.g. WA002-3326.jpg means nothing so rename it to “Glass-of-water-on-desk.jpg”</li> <li>Find the balance between image quality & speed - bigger images take longer to load but if the image is too small for its space it’ll blur when resizing up.</li> <li>If your image is a link then the alt text is what will be used as the anchor text</li> </ol> <p>Google uses alt text along with computer vision algorithms and the contents of the page to understand the subject matter of the image. Also, alt text in images is useful as anchor text if you decide to use an image as a link. — src: <a href="https://developers.google.com/search/docs/advanced/guidelines/google-images" target="_blank" target="nofollow">Google Search Central</a> </p> <h3>Key takeaway</h3> <p>Image alt text helps with your page's overall SEO (it's part of the content after all) BUT it's main purpose is for people who can't see it to hear what it is (courtesy of a screen reader).</p> <p>For ecommerce sites the alt tag is a great opportunity to have your site rank in an image search for your product. Similarly, for businesses like photographers, it's a great way to rank in an image search for your speciality:</p> <ul> <li>ecommerce example: Front cover of 2022 wellness planner "It's okay not to do it all" by Typo</li> <li>Photography site example: Children's Christmas photography with Santa hat prop, taken in Putney</li> </ul> <p>As with any SEO activity, start with research though. Knowing the words your audience uses is the best way to start.</p> <p>Looking for SEO help? Give us a ring on 0845 272 3534 or drop us a DM on <a href="https://www.instagram.com/reaperweb/" target="_blank">instagram @reaperweb</a>.</p> </div>   <div class="article-info muted"> <dl class="article-info">  <dd class="createdby" itemprop="author" itemscope="" itemtype="http://schema.org/Person"> Written by Maureen Young </dd>  <dd class="published"> 19 April 2022 </dd> </dl> </div> <div class="clr"></div> </div> <aside class="itemLinks">  <div class="itemNavigation"> <a class="itemPrevious pull-left" href="/blog/item/102-improve-calls-to-action"> « How to // Improve Calls to Action </a> <div class="clr"></div> </div> <div class="clr"></div> </aside> <div class="author-comments span9 noleft"> <aside class="about-author"> <img class="author-image pull-left" src="/media/k2/users/1.jpg" alt="Maureen Young" /> <div class="author-details" itemscope itemtype="http://schema.org/Person"> <h4 class="name" itemprop="name"> Maureen Young </h4> <div class="profile"> Title Idealist Since 2011 Maureen Young BComm, is an Idealist (she comes up with ideas and usually has an insane…<span><a rel="author" href="/company/team/maureen">Continued</a></span></div> </div> <div class="clr"></div> </aside> </div> <div class="span3"> <aside class="popular-items"> </aside>  <aside class="related-items"> <h3>You might also like</h3> <ul class="none"> <li class="even"> <a class="itemRelTitle" href="/blog/item/82-amalefreihakhlat-website-launch">Amale Freiha Khlat // Website Launch</a> </li> <li class="odd"> <a class="itemRelTitle" href="/blog/item/80-putneyplumbers-website-launch">PutneyPlumbers // Website Launch</a> </li> <li class="even"> <a class="itemRelTitle" href="/blog/item/59-is-your-site-mobile-friendly">Is your site mobile-friendly?</a> </li> </ul> <div class="clr"></div> </aside> </div> <div class="clr"></div> </div>   </main> </div> </div> </div>  <footer class="footer" role="contentinfo"> <div class="container row-fluid -fluid"> <div class="span4 noleft"> <div class="moduletable-transparent_dark"> <div class="custom-transparent_dark" > <h3>We Believe</h3> <p>In the power of the web to help individuals and businesses accomplish their goals. 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For the visually impaired and search engines, you also need to write a great image alt tag. Here's how to write better image alt tags to boost your SEO.</p> </div> <div class="clr"></div> <a class="moduleItemReadMore" href="/blog/item/105-seo-help-optimise-image-alt-tags"> Read more... </a> <div class="clr"></div> </div> </div> </div> </div> <div class="span4"> <div class="moduletable"> <div class="custom" > <div class="contact-details" itemscope="itemscope" itemtype="http://schema.org/LocalBusiness"> <h3><span itemprop="name">Reaper Enterprises</span></h3> <p><span itemprop="description"><em>London website designers and developers</em></span></p> <address> <div itemprop="address" itemscope="itemscope" itemtype="http://schema.org/PostalAddress"> <p><span itemprop="streetAddress">4 The Mews<br />6 Putney Common</span><br /> <span itemprop="addressLocality">London</span><br /><span itemprop="postalCode">SW15 1HL</span></p> </div> <p><span itemprop="telephone"><a href="tel:+442087804049">+44 (0)208 780 4049</a></span></p> </address></div> <ul class="social inline"> <li><a href="https://www.facebook.com/ReaperEnterprises" target="_blank" rel="noopener"><img src="/images/graphics/social/facebook.png" alt="facebook" /></a></li> <li><a href="https://twitter.com/ReaperEnt" target="_blank" rel="noopener"><img src="/images/graphics/social/twitter.png" alt="twitter" /></a></li> <li><a href="http://www.linkedin.com/company/reaper-enterprises-ltd/" target="_blank" rel="noopener"><img src="/images/graphics/social/InBug-30px-R.png" alt="linkedin" /></a></li> </ul></div> </div> </div> <div class="clr"></div> <p><small>© Reaper Enterprises Ltd 2024</small></p> </div> </footer> </body> </html>