Transform magazine: Programme - 2017 Transform Europe conference

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href="/awards/mea/past-winners/2018-transform-awards-mena/"><span class="nav-border">2018 Transform Awards MENA</span></a></li> <li><a href="/awards/mea/past-winners/2017-transform-awards-mena/"><span class="nav-border">2017 Transform Awards MENA</span></a></li> <li><a href="/awards/mea/past-winners/2016-transform-awards-mena/"><span class="nav-border">2016 Transform Awards MENA</span></a></li> <li><a href="/awards/mea/past-winners/2015-transform-awards-mena/"><span class="nav-border">2015 Transform Awards MENA</span></a></li> <li><a href="/awards/mea/past-winners/2014-transform-awards-mena/"><span class="nav-border">2014 Transform Awards MENA</span></a></li> </ul> </li> </ul> </li> <li> <a href="/awards/north-america/" class="nav-dropdown"><span class="nav-border">North America</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/awards/north-america/" class="nav-title">North America</a></li> <li> <a href="/awards/north-america/the-awards/" class="nav-dropdown"><span class="nav-border">The awards</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-4"> <li><a href="/awards/north-america/the-awards/" class="nav-title">The awards</a></li> <li><a href="/awards/north-america/the-awards/key-dates/"><span class="nav-border">Key dates</span></a></li> <li><a href="/awards/north-america/the-awards/why-enter/"><span class="nav-border">Why enter?</span></a></li> <li><a href="/awards/north-america/the-awards/the-judges/"><span class="nav-border">The judges</span></a></li> </ul> </li> <li><a href="/awards/north-america/the-categories/"><span class="nav-border">The categories</span></a></li> <li> <a href="/awards/north-america/how-to-enter/" class="nav-dropdown"><span class="nav-border">How to enter</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-4"> <li><a href="/awards/north-america/how-to-enter/" class="nav-title">How to enter</a></li> <li><a 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<ul class="navigation sub level-4"> <li><a href="/awards/north-america/past-winners/" class="nav-title">Past winners</a></li> <li><a href="/awards/north-america/past-winners/past-winners-books/"><span class="nav-border">Past winners books</span></a></li> <li><a href="/awards/north-america/past-winners/2024-transform-awards-na/"><span class="nav-border">2024 Transform Awards NA</span></a></li> <li><a href="/awards/north-america/past-winners/2023-transform-awards-na/"><span class="nav-border">2023 Transform Awards NA</span></a></li> <li><a href="/awards/north-america/past-winners/2022-transform-awards-na/"><span class="nav-border">2022 Transform Awards NA</span></a></li> <li><a href="/awards/north-america/past-winners/2021-transform-awards-na/"><span class="nav-border">2021 Transform Awards NA</span></a></li> <li><a href="/awards/north-america/past-winners/2020-transform-awards-na/"><span class="nav-border">2020 Transform Awards NA</span></a></li> <li><a href="/awards/north-america/past-winners/2019-transform-awards-na/"><span class="nav-border">2019 Transform Awards NA</span></a></li> <li><a href="/awards/north-america/past-winners/2018-transform-awards-na/"><span class="nav-border">2018 Transform Awards NA</span></a></li> <li><a href="/awards/north-america/past-winners/2017-transform-awards-na/"><span class="nav-border">2017 Transform Awards NA</span></a></li> <li><a href="/awards/north-america/past-winners/2016-transform-awards-na/"><span class="nav-border">2016 Transform Awards NA</span></a></li> <li><a href="/awards/north-america/past-winners/2015-transform-awards-na/"><span class="nav-border">2015 Transform Awards NA</span></a></li> </ul> </li> </ul> </li> <li> <a href="/awards/transform-diamond-awards/" class="nav-dropdown"><span class="nav-border">Transform Diamond Awards</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/awards/transform-diamond-awards/" class="nav-title">Transform Diamond Awards</a></li> <li><a href="/awards/transform-diamond-awards/faqs/"><span class="nav-border">FAQs</span></a></li> </ul> </li> <li><a href="/awards/employer-brand-management-awards/"><span class="nav-border">Employer Brand Management Awards</span></a></li> </ul> </li> <li class=""> <a href="/conferences/" target="_self" class="current nav-dropdown"><span class="nav-border">Conferences</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-2"> <li><a href="/conferences/" class="nav-title">Conferences</a></li> <li> <a href="/conferences/making-your-entry-count-tips-and-tricks-to-stand-out-at-the-transform-awards/" class="nav-dropdown"><span class="nav-border">Making your entry count: Tips and tricks to win at the Transform Awards</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/making-your-entry-count-tips-and-tricks-to-stand-out-at-the-transform-awards/" class="nav-title">Making your entry count: Tips and tricks to win at the Transform Awards</a></li> <li><a href="/conferences/making-your-entry-count-tips-and-tricks-to-stand-out-at-the-transform-awards/speakers/"><span class="nav-border">Speakers</span></a></li> <li><a href="/conferences/making-your-entry-count-tips-and-tricks-to-stand-out-at-the-transform-awards/register/"><span class="nav-border">Recording</span></a></li> <li><a href="/conferences/making-your-entry-count-tips-and-tricks-to-stand-out-at-the-transform-awards/information/"><span class="nav-border">Information</span></a></li> </ul> </li> <li> <a href="/conferences/data-design-systems-and-the-digital-user-experience/" class="nav-dropdown"><span class="nav-border">Data, design systems and the digital user experience</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/data-design-systems-and-the-digital-user-experience/" class="nav-title">Data, design systems and the digital user experience</a></li> <li><a href="/conferences/data-design-systems-and-the-digital-user-experience/speakers/"><span class="nav-border">Speakers</span></a></li> </ul> </li> <li> <a href="/conferences/2015-transform-conference-north-america/" class="nav-dropdown"><span class="nav-border">2015 Transform conference North America</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/2015-transform-conference-north-america/" class="nav-title">2015 Transform conference North America</a></li> <li><a href="/conferences/2015-transform-conference-north-america/speakers/"><span class="nav-border">Speakers</span></a></li> <li><a href="/conferences/2015-transform-conference-north-america/programme/"><span class="nav-border">Program</span></a></li> <li><a href="/conferences/2015-transform-conference-north-america/book-now/"><span class="nav-border">Book now</span></a></li> <li><a href="/conferences/2015-transform-conference-north-america/information/"><span class="nav-border">Information</span></a></li> </ul> </li> <li> <a href="/conferences/2015-transform-conference-asia-pacifc/" class="nav-dropdown"><span class="nav-border">2015 Transform conference Asia-Pacifc</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/2015-transform-conference-asia-pacifc/" class="nav-title">2015 Transform conference Asia-Pacifc</a></li> <li><a href="/conferences/2015-transform-conference-asia-pacifc/workshop-modules/"><span class="nav-border">Workshop modules</span></a></li> <li><a href="/conferences/2015-transform-conference-asia-pacifc/programme/"><span class="nav-border">Programme</span></a></li> <li><a href="/conferences/2015-transform-conference-asia-pacifc/book-now/"><span class="nav-border">Book now</span></a></li> <li><a href="/conferences/2015-transform-conference-asia-pacifc/information/"><span class="nav-border">Information</span></a></li> </ul> </li> <li> <a href="/conferences/employer-brand-management-conference/" class="nav-dropdown"><span class="nav-border">Employer Brand Management conference</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/employer-brand-management-conference/" class="nav-title">Employer Brand Management conference</a></li> <li><a href="/conferences/employer-brand-management-conference/speakers/"><span class="nav-border">Speakers</span></a></li> <li><a href="/conferences/employer-brand-management-conference/programme/"><span class="nav-border">Programme</span></a></li> <li><a href="/conferences/employer-brand-management-conference/book-now/"><span class="nav-border">Book now</span></a></li> <li><a href="/conferences/employer-brand-management-conference/information/"><span class="nav-border">Information</span></a></li> </ul> </li> <li> <a href="/conferences/middle-east-brand-summit/" class="nav-dropdown"><span class="nav-border">2015 Transform conference North 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now</span></a></li> <li><a href="/conferences/2017-transform-conference-europe/speakers/"><span class="nav-border">Speakers</span></a></li> <li><a href="/conferences/2017-transform-conference-europe/information/"><span class="nav-border">Information</span></a></li> </ul> </li> <li> <a href="/conferences/2017-employer-brand-management-conference/" class="nav-dropdown"><span class="nav-border">Employer Brand Management conference</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/2017-employer-brand-management-conference/" class="nav-title">Employer Brand Management conference</a></li> <li><a href="/conferences/2017-employer-brand-management-conference/programme/"><span class="nav-border">Programme</span></a></li> <li><a href="/conferences/2017-employer-brand-management-conference/speakers/"><span class="nav-border">Speakers</span></a></li> <li><a href="/conferences/2017-employer-brand-management-conference/information/"><span class="nav-border">Information</span></a></li> <li><a href="/conferences/2017-employer-brand-management-conference/book-now/"><span class="nav-border">Book now</span></a></li> <li><a href="/conferences/2017-employer-brand-management-conference/videos/"><span class="nav-border">Videos</span></a></li> </ul> </li> <li> <a href="/conferences/2017-transform-conference-north-america/" class="nav-dropdown"><span class="nav-border">2017 Transform conference North America</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/2017-transform-conference-north-america/" class="nav-title">2017 Transform conference North America</a></li> <li><a href="/conferences/2017-transform-conference-north-america/program/"><span class="nav-border">Program</span></a></li> <li><a href="/conferences/2017-transform-conference-north-america/speakers/"><span class="nav-border">Speakers</span></a></li> <li><a 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<li> <a href="/conferences/2018-middle-east-brand-summit/" class="nav-dropdown"><span class="nav-border">2018 Middle East Brand Summit</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/2018-middle-east-brand-summit/" class="nav-title">2018 Middle East Brand Summit</a></li> <li><a href="/conferences/2018-middle-east-brand-summit/programme/"><span class="nav-border">Programme</span></a></li> <li><a href="/conferences/2018-middle-east-brand-summit/book-now/"><span class="nav-border">Book now</span></a></li> <li><a href="/conferences/2018-middle-east-brand-summit/information/"><span class="nav-border">Information</span></a></li> <li><a href="/conferences/2018-middle-east-brand-summit/speakers/"><span class="nav-border">Speakers</span></a></li> </ul> </li> <li><a href="/conferences/2018-employer-brand-management-webinar/"><span class="nav-border">2018 Employer brand management webinar</span></a></li> <li> <a 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href="/conferences/middle-east-brand-summit-2020/" class="nav-title">Middle East Brand Summit 2020</a></li> <li><a href="/conferences/middle-east-brand-summit-2020/programme/"><span class="nav-border">Programme</span></a></li> <li><a href="/conferences/middle-east-brand-summit-2020/register-to-attend/"><span class="nav-border">Register to attend</span></a></li> <li><a href="/conferences/middle-east-brand-summit-2020/speakers/"><span class="nav-border">Speakers</span></a></li> <li><a href="/conferences/middle-east-brand-summit-2020/slides/"><span class="nav-border">Slides</span></a></li> </ul> </li> <li> <a href="/conferences/brand-excellence-in-the-gulf-states-a-middle-east-brand-summit-event/" class="nav-dropdown"><span class="nav-border">Brand Excellence in the Gulf States: A Middle East Brand Summit Event</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/brand-excellence-in-the-gulf-states-a-middle-east-brand-summit-event/" class="nav-title">Brand Excellence in the Gulf States: A Middle East Brand Summit Event</a></li> <li><a href="/conferences/brand-excellence-in-the-gulf-states-a-middle-east-brand-summit-event/programme/"><span class="nav-border">Programme</span></a></li> <li><a href="/conferences/brand-excellence-in-the-gulf-states-a-middle-east-brand-summit-event/register-for-the-recording/"><span class="nav-border">Register for the recording</span></a></li> <li><a href="/conferences/brand-excellence-in-the-gulf-states-a-middle-east-brand-summit-event/information/"><span class="nav-border">Information</span></a></li> <li><a href="/conferences/brand-excellence-in-the-gulf-states-a-middle-east-brand-summit-event/speakers/"><span class="nav-border">Speakers</span></a></li> </ul> </li> <li> <a href="/conferences/recalibrating-business-for-the-2020s-brand-purpose-in-a-changing-society-starrecording-availablestar/" class="nav-dropdown"><span class="nav-border">Recalibrating business for the 2020s</span><i 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<p>Top</p> </div> </div> </div> </header> <main class="content"> <div class="container"> <div class="page-title"> <h1>Transform Conference Europe</h1> </div> <div class="content-main"> <nav class="sub-tabs"> <ul> <li> <a href="/conferences/2017-transform-conference-europe/">Home</a> </li> <li class="selected"> <a href="/conferences/2017-transform-conference-europe/programme/" target="_self"> Programme</a> </li> <li> <a href="https://www.eventbrite.com/e/2017-transform-conference-europe-tickets-35263677609" target="_blank"> Book now</a> </li> <li> <a href="/conferences/2017-transform-conference-europe/speakers/" target="_self"> Speakers</a> </li> <li> <a href="/conferences/2017-transform-conference-europe/information/" target="_self"> Information</a> </li> </ul> </nav> <div class="light-bg-intro"> <div class="left"> <h2> London, <br /> <time datetime="2017-09-19">19 September 2017</time> </h2> <h3>Transform Conference Europe</h3> </div> <div class="right"> <img src="/media/5066/euro_conf_logo_rgb_2017.jpg?anchor=center&mode=crop&width=0&height=60&rnd=131607682550000000&bgcolor=ffffff" alt="Transform Conference Europe" /> </div> <div class="clear"></div> </div> <div class="dark-bg"> <h3 class="left-70"> Programme </h3> <div class="clear"></div> </div> <div class="programme"> <div class="programme-row heading"> <div class="col-time">Time</div> <div class="col-desc">Description</div> <div class="col-speakers">Speakers</div> </div> <div class="programme-row"> <div class="col-time"><span>09:00</span></div> <div class="col-desc"><p><strong>Registration and breakfast</strong></p></div> <div class="col-speakers"> </div> </div> <div class="programme-row"> <div class="col-time"><span>09:25</span></div> <div class="col-desc"><p><strong>Welcome and opening address</strong></p> <p>Publishing editor of Transform magazine opens the conference and highlights the key themes for the day.</p></div> <div class="col-speakers"> <div class="speaker-row"> <div class="speaker-img"> <img src="/media/5068/transform-757x429.jpg?mode=pad&width=200&height=80&rnd=131723410460000000&bgcolor=ffffff" alt="Transform 757x429.jpg" /> </div> <div class="speaker-detail"> <p> <strong> Andrew Thomas</strong> <br />publishing editor <br /><a href="www.transformmagazine.net" target="_blank">Transform magazine</a> </p> </div> </div> </div> </div> <div class="programme-row"> <div class="col-time"><span>09:30</span></div> <div class="col-desc"><p><strong>Transform</strong> <strong>Tales: British Steel</strong></p> <p>The fate of Europe’s second largest steel producer, Tata Steel, was a regular feature in the national news in 2016. When Greybull Capital stepped in and bought the business over 4,000 jobs were saved and the organisation was rebranded as British Steel. Ruth Henstock, head of communications at British Steel shares the journey the organisation embarked upon. She will talk about the strategy behind the design and how the enployees were kept involved after a turbulent time.</p> <p> </p></div> <div class="col-speakers"> <div class="speaker-row"> <div class="speaker-img"> <img src="/media/5065/logos_0001_british-steel.jpg?mode=pad&width=200&height=80&rnd=131607682460000000&bgcolor=ffffff" alt="Logos_0001_British Steel.jpg" /> </div> <div class="speaker-detail"> <p> <strong> Ruth Henstock</strong> <br />head of communications <br />British Steel </p> </div> </div> </div> </div> <div class="programme-row"> <div class="col-time"><span>09:45</span></div> <div class="col-desc"><p><strong>Branding in the circular economy: how brands will need to adapt to a new economic reality.</strong></p> <p>The circular economy represents a $4.5 trillion opportunity, but the business and marketing community is only just starting to grasp its potential. Nick Liddell, director of consulting at The Clearing brand consultancy introduces the circular economy and how it has the potential to transform the future of branding.</p></div> <div class="col-speakers"> <div class="speaker-row"> <div class="speaker-img"> <img src="/media/5617/the-clearing.jpg?mode=pad&width=59&height=80&rnd=131723410460000000&bgcolor=ffffff" alt="The-Clearing.jpg" /> </div> <div class="speaker-detail"> <p> <strong> Nick Liddell</strong> <br />director of consulting <br /><a href="http://theclearing.co.uk" target="_blank">The Clearing</a> </p> </div> </div> </div> </div> <div class="programme-row"> <div class="col-time"><span>10:15</span></div> <div class="col-desc"><p><strong>Transform Tales: Action for Children</strong></p> <p>As one of the UK’s largest children’s charities, Action for Children had a surprisingly low level of brand awareness. The organisation needed a refresh to get back into the public’s eye. In the second rebranding case study of the day, we hear how Action for Children created a new identity that demonstrates the difference it makes to hundreds of thousands children’s lives. Attendees will learn how the new brand altered corporate strategy and inspired a new narrative for campaigns.</p></div> <div class="col-speakers"> <div class="speaker-row"> <div class="speaker-img"> <img src="/media/5383/action_for_children_logo.png?mode=pad&width=200&height=80&rnd=131723410460000000&bgcolor=ffffff" alt="action_for_children_logo.png" /> </div> <div class="speaker-detail"> <p> <strong> Sheona Michie</strong> <br />head of brand and marketing <br /><a href="www.actionforchildren.org.uk/" target="_blank">Action for Children</a> </p> </div> </div> </div> </div> <div class="programme-row"> <div class="col-time"><span>10:30</span></div> <div class="col-desc"><p><strong>Tea and Coffee break</strong></p></div> <div class="col-speakers"> </div> </div> <div class="programme-row"> <div class="col-time"><span>11:00</span></div> <div class="col-desc"><p><strong>Heritage vs challenger brands</strong></p> <p>Energetic new brands often pursue exciting ideas and brave branding strategies, but veteran companies can build upon a wealth of experience when approaching brand communications. How can these types of companies learn from each other? What is the value of experience in branding? Delegates will hear from two brands: one that uses its heritage to evolve its brand image, the other that is challenging conventions and breaking boundaries</p></div> <div class="col-speakers"> <div class="speaker-row"> <div class="speaker-img"> <img src="/media/5381/bloomwild.png?mode=pad&width=200&height=80&rnd=131723410460000000&bgcolor=ffffff" alt="BloomWild.png" /> </div> <div class="speaker-detail"> <p> <strong> Sara Gordon</strong> <br />brand and creative director <br /><a href="https://www.bloomandwild.com/" target="_blank">Bloom & Wild</a> </p> </div> </div> <div class="speaker-row"> <div class="speaker-img"> <img src="/media/5618/someone-ôçô-áwordmark.jpg?mode=pad&width=-1&height=80&rnd=131723410460000000&bgcolor=ffffff" alt="SomeOne ÔÇô┬áWordmark.jpg" /> </div> <div class="speaker-detail"> <p> <strong> Simon Manchipp</strong> <br />Executive Strategic Creative Director & Founder <br /><a href="http://www.someoneinlondon.com/" target="_blank">SomeOne</a> </p> </div> </div> </div> </div> <div class="programme-row"> <div class="col-time"><span>11:30</span></div> <div class="col-desc"><p><strong>Destination branding</strong></p> <p>Countries, regions, cities and districts can all have their own identity. But, as places aren’t normally owned by a single entity, creating a brand can be challenging. With multiple stakeholders at play with different interests, how can destinations adopt successful strategies that satisfy how a place wishes to be perceived now and in the future? The expert panel in this session address the complexities of branding a place to meet the demands of governments, business districts and tourists. The speakers will draw from practical experience and demonstrate how creativity and strategy working together lead to success.</p> <p> </p></div> <div class="col-speakers"> <div class="speaker-row"> <div class="speaker-img"> <img src="/media/5376/print-logo.png?mode=pad&width=200&height=80&rnd=131723410460000000&bgcolor=ffffff" alt="print-logo.png" /> </div> <div class="speaker-detail"> <p> <strong> Phil Batty</strong> <br />director of public engagement and legacy <br /><a href="http://www.hull2017.co.uk" target="_blank">Hull UK - City of Culture 2017</a> </p> </div> </div> <div class="speaker-row"> <div class="speaker-img"> <img src="/media/5613/london-partners-logo.jpg?mode=pad&width=200&height=80&rnd=131607683660000000&bgcolor=ffffff" alt="London-Partners-logo.jpg" /> </div> <div class="speaker-detail"> <p> <strong> Olivia O'Toole</strong> <br />head of leisure marketing and strategic partnerships <br /><a href="http://www.londonandpartners.com/" target="_blank">London & Partners</a> </p> </div> </div> <div class="speaker-row"> <div class="speaker-img"> <img src="/media/5377/visitwales.jpg?mode=pad&width=200&height=80&rnd=131723410460000000&bgcolor=ffffff" alt="VisitWales.jpg" /> </div> <div class="speaker-detail"> <p> <strong> Mari Stevens</strong> <br />director of marketing <br /><a href="http://www.visitwales.com/" target="_blank">Visit Wales</a> </p> </div> </div> </div> </div> <div class="programme-row"> <div class="col-time"><span>12:15</span></div> <div class="col-desc"><p><strong>Verbal Identity</strong></p> <p>Brand owners increasingly realise they need a coherent verbal identity as much as a visual one to make a strong impression. Put your hand over the logo, do you know which brand is talking to you? </p> <p> </p></div> <div class="col-speakers"> <div class="speaker-row"> <div class="speaker-img"> <img src="/media/5620/vauxhall-logo-275406.jpg?mode=pad&width=200&height=80&rnd=131723410460000000&bgcolor=ffffff" alt="Vauxhall-Logo-275406.jpg" /> </div> <div class="speaker-detail"> <p> <strong> Andy Biernacki</strong> <br />head of brand <br /><a href="http://www.vauxhall.co.uk/" target="_blank">Vauxhall Motors</a> </p> </div> </div> <div class="speaker-row"> <div class="speaker-img"> <img src="/media/5619/verbalid.jpeg?mode=pad&width=200&height=80&rnd=131723410460000000&bgcolor=ffffff" alt="verbalID.jpeg" /> </div> <div class="speaker-detail"> <p> <strong> Al Hussain</strong> <br />senior strategist <br /><a href="http://www.verbalidentity.com/" target="_blank">Verbal Identity</a> </p> </div> </div> </div> </div> <div class="programme-row"> <div class="col-time"><span>12:45</span></div> <div class="col-desc"><p><strong>Networking lunch</strong></p></div> <div class="col-speakers"> </div> </div> <div class="programme-row"> <div class="col-time"><span>13:15</span></div> <div class="col-desc"><p><strong>Is retail dead?</strong></p> <p>There has been a big shift in the way we shop. We can buy anything at the touch of a button, at any time of day. The touchpoints for brands have changed and boundaries have broken down. How can brands embrace advances in technology, meet the expectations and demands of Gen Z and create meaningful experiences? The conference opens by delving into the fascinating world of retail. Delegates can expect to hear about robots, virtual reality, creating new communities and connected shops.</p> <p> </p></div> <div class="col-speakers"> <div class="speaker-row"> <div class="speaker-img"> <img src="/media/5534/skinnydip.jpg?mode=pad&width=200&height=80&rnd=131723410460000000&bgcolor=ffffff" alt="Skinnydip.jpg" /> </div> <div class="speaker-detail"> <p> <strong> James Gold</strong> <br />founder <br /><a href=" www.skinnydiplondon.com" target="_blank">Skinnydip London</a> </p> </div> </div> <div class="speaker-row"> <div class="speaker-img"> <img src="/media/5382/fitch-logo.jpg?mode=pad&width=200&height=80&rnd=131723410460000000&bgcolor=ffffff" alt="FITCH logo.jpg" /> </div> <div class="speaker-detail"> <p> <strong> Sylvia Lago</strong> <br />strategy director <br /><a href="www.fitch.com" target="_blank">FITCH</a> </p> </div> </div> </div> </div> <div class="programme-row"> <div class="col-time"><span>14:00</span></div> <div class="col-desc"><p><strong>Transform Tales: Southbank Centre</strong></p> <p>Delegates will be taken on one more brand transformation journey. This session we will hear from Southbank Centre.</p></div> <div class="col-speakers"> <div class="speaker-row"> <div class="speaker-img"> <img src="/media/5380/southbank_centre_logo.png?mode=pad&width=200&height=80&rnd=131723410460000000&bgcolor=ffffff" alt="southbank_centre_logo.png" /> </div> <div class="speaker-detail"> <p> <strong> Gale Foster</strong> <br />head of design and brand <br /><a href="https://www.southbankcentre.co.uk/" target="_blank">Southbank Centre</a> </p> </div> </div> </div> </div> <div class="programme-row"> <div class="col-time"><span>14:15</span></div> <div class="col-desc"><p><strong>The promise of purpose</strong></p> <p>Increasingly, organisations want to show that they exist for a purpose beyond driving sales and making money. But can brands deliver on their promises? The final session of the day explores how taking on a higher purpose can help develop business strategy and demonstrate authentic brand values. Attendees will learn how one brand successfully united its overall mission with its social purpose.</p> <p><span> </span></p></div> <div class="col-speakers"> <div class="speaker-row"> <div class="speaker-img"> <img src="/media/5384/this_girl_can_logo_pms_248.png?mode=pad&width=200&height=80&rnd=131723410460000000&bgcolor=ffffff" alt="This_Girl_Can_Logo_PMS_248.png" /> </div> <div class="speaker-detail"> <p> <strong> Kate Dale</strong> <br />head of brand and digital strategy <br /><a href="https://www.sportengland.org/our-work/women/this-girl-can/" target="_blank">Sport England (this girl can)</a> </p> </div> </div> </div> </div> <div class="programme-row"> <div class="col-time"><span>14:45</span></div> <div class="col-desc"><p><strong>Conference round up and finish</strong></p></div> <div class="col-speakers"> <div class="speaker-row"> <div class="speaker-detail"> <p> <strong> Andrew Thomas</strong> <br />publishing editor <br />Transform magazine </p> </div> </div> </div> </div> <div class="programme-row"> <div class="col-time"><span>15:00</span></div> <div class="col-desc"><p class="p1"><strong>Tea and Coffee <span class="s1">with a chance to network with the speakers, your fellow delegates and exhibitors</span></strong></p></div> <div class="col-speakers"> </div> </div> <div class="clear"></div> </div> <div class="section-text"> <div class="umb-grid"> <div class="grid-section"> </div> </div> </div> </div> <div class="content-right"> <div class="tout text-image"> <h4 class="borderless">When & where</h4> <a href="https://www.google.com/maps/place/-0.1643431,-0.1643431/" target="_blank"> <img src="http://maps.googleapis.com/maps/api/staticmap?autoscale=1&size=261x230&maptype=terrain&format=png&visual_refresh=true&markers=size:mid%7Ccolor:0x00a398%7Clabel:%7C51.5138766,-0.1643431&style=saturation:-100" /> </a> <div class="tout-content"> <p> </p> <p><strong>Date:</strong> 19 September 2017</p> <p><strong>Venue:</strong> VSC, <span>63-79 Seymour Street, </span><span>London, </span><span>W2 2HF, United Kingdom</span></p> </div> </div> <div class="tout"> <div class="line-divide"> <h5><span>Sponsors</span></h5> </div> <div class="sponsor-logos"> <div class="sp-logo"> <a href="http://brandstruck.co/" target="_blank"> <img src="/remote.axd?http://transformmag.blob.core.windows.net/media/3679/brandstruck-logo.png?mode=pad&width=94&height=50&rnd=131109742790000000&bgcolor=ffffff" alt="BrandStruck logo.png" /> </a> </div> </div> <p>There are several sponsorship opportunities available for the Transform conference in London. Please contact <strong><a href="mailto:athomas@transformmagazine.net">Andrew Thomas</a></strong> if you would like to be involved.</p> </div> <div class="tout"> <div class="line-divide"> <h5><span>Supporting Partners</span></h5> </div> <div class="sponsor-logos"> <div class="sp-logo"> <a href="http://commschat.com/" target="_blank"> <img src="/remote.axd?http://transformmag.blob.core.windows.net/media/2879/commschat.jpg?mode=pad&width=94&height=50&rnd=131723409240000000&bgcolor=ffffff" alt="Commschat.jpg" /> </a> </div> </div> <p>If you are interested in being a supporting partner for the Transform conference, please contact <a href="mailto:mkibble@transformmagazine.net" target="_blank"><strong>Michelle Kibble</strong></a></p> </div> </div> </div> </main> <footer class="footer"> <div class="container"> <div class="left-50"> <h2>Transform Magazine</h2> <p> Transform magazine is published by Cravenhill Publishing, a publishing and events business focused on corporate and brand communications. Transform magazine is a quarterly print title that celebrates the transformative power of brand strategy and design. In addition to the magazine and website it also organises conferences and awards programmes around the world. </p> </div> <div class="left-25"> <h2>Our offices</h2> <p> Transform Magazine<br /> Cravenhill Publishing<br /> 26-32 Voltaire Road<br /> London SW4 6DH<br /> United Kingdom </p> <p> Tel: +44 (0)20 3950 5356 </p> </div> <div class="left-25 last"> <h2>Connect with us</h2> <ul class="social-media"> <li><a href="https://www.facebook.com/transformsays" target="_blank"><i class="fa fa-facebook"></i></a></li> <li><a href="https://www.linkedin.com/company/5230797" target="_blank"><i class="fa fa-linkedin"></i></a></li> <li><a href="https://twitter.com/transformsays" target="_blank"><i class="fa fa-twitter"></i></a></li> <li><a href="https://www.instagram.com/transform_magazine/" target="_blank"><i class="fa fa-instagram"></i></a></li> </ul> </div> <div class="clear"></div> <div class="left"> <ul class="copyright"> <li>© 2025 Transform magazine. 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Transform magazine: Programme - 2017 Transform Europe conference - Conferences