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(PDF) Towards media of Africa by Africans and for Africans | Ngozi Emmanuel - Academia.edu

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The slave trade," /> <title>(PDF) Towards media of Africa by Africans and for Africans | Ngozi Emmanuel - Academia.edu</title> <link rel="canonical" href="https://www.academia.edu/74991110/Towards_media_of_Africa_by_Africans_and_for_Africans" /> <script async src="https://www.googletagmanager.com/gtag/js?id=G-5VKX33P2DS"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-5VKX33P2DS', { cookie_domain: 'academia.edu', send_page_view: false, }); gtag('event', 'page_view', { 'controller': "single_work", 'action': "show", 'controller_action': 'single_work#show', 'logged_in': 'false', 'edge': 'unknown', // Send nil if there is no A/B test bucket, in case some records get logged // with missing data - that way we can distinguish between the two cases. // ab_test_bucket should be of the form <ab_test_name>:<bucket> 'ab_test_bucket': null, }) </script> <script> var $controller_name = 'single_work'; var $action_name = "show"; var $rails_env = 'production'; var $app_rev = '92477ec68c09d28ae4730a4143c926f074776319'; var $domain = 'academia.edu'; var $app_host = "academia.edu"; var $asset_host = "academia-assets.com"; var $start_time = new Date().getTime(); var $recaptcha_key = "6LdxlRMTAAAAADnu_zyLhLg0YF9uACwz78shpjJB"; var $recaptcha_invisible_key = "6Lf3KHUUAAAAACggoMpmGJdQDtiyrjVlvGJ6BbAj"; var $disableClientRecordHit = false; </script> <script> window.require = { config: function() { return function() {} } } </script> <script> window.Aedu = window.Aedu || {}; window.Aedu.hit_data = null; window.Aedu.serverRenderTime = new Date(1732798855000); window.Aedu.timeDifference = new Date().getTime() - 1732798855000; </script> <script type="application/ld+json">{"@context":"https://schema.org","@type":"ScholarlyArticle","abstract":"It is possible to suggest that negative narratives about Africa ware coterminous with the occasion of Western civilization. Europeans‘ idea of superiority created an image of Africa which was the perverse opposite of Europe‘s. The slave trade, colonialism and racism helped to fuel negative narratives about Africa in Western discourses. Whereas slave trade abolitionists saw Africa as a place of suffering because of war, disease, famine and poverty provoked by slave trade, anti-abolitionists opined that Africa was so forbidding, making slavery in foreign countries a positive escape. The perception of Africa as a land of beasts and cannibals was justified as the reason for colonialism which brought light – Christianity, Civilization and Commerce; according to Livingstone‘s dictum – to the Continent. The racial dimension supposedly explains African \u0026amp;amp;quot;backwardnes\u0026amp;amp;quot; and \u0026amp;amp;#39;savagery‘ as biologically predetermined. These lines of thinking have often influenced Western media Africa...","author":[{"@context":"https://schema.org","@type":"Person","name":"Ngozi Emmanuel"}],"contributor":[],"dateCreated":"2022-03-30","dateModified":"2022-03-30","datePublished":"2015-01-01","headline":"Towards media of Africa by Africans and for Africans","inLanguage":"en","keywords":["Sociology"],"locationCreated":null,"publication":"Mgbakoigba: Journal of African Studies","publisher":{"@context":"https://schema.org","@type":"Organization","name":null},"image":null,"thumbnailUrl":null,"url":"https://www.academia.edu/74991110/Towards_media_of_Africa_by_Africans_and_for_Africans","sourceOrganization":[{"@context":"https://schema.org","@type":"EducationalOrganization","name":"unizikedu"}]}</script><link rel="stylesheet" media="all" href="//a.academia-assets.com/assets/single_work_page/loswp-102fa537001ba4d8dcd921ad9bd56c474abc201906ea4843e7e7efe9dfbf561d.css" /><link rel="stylesheet" media="all" 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Europeans‘ idea of superiority created an image of Africa which was the perverse opposite of Europe‘s. The slave trade, colonialism and racism helped to fuel negative narratives about Africa in Western discourses. Whereas slave trade abolitionists saw Africa as a place of suffering because of war, disease, famine and poverty provoked by slave trade, anti-abolitionists opined that Africa was so forbidding, making slavery in foreign countries a positive escape. The perception of Africa as a land of beasts and cannibals was justified as the reason for colonialism which brought light – Christianity, Civilization and Commerce; according to Livingstone‘s dictum – to the Continent. The racial dimension supposedly explains African \u0026quot;backwardnes\u0026quot; and \u0026#39;savagery‘ as biologically predetermined. These lines of thinking have often influenced Western media Africa...","publication_date":"2015,,","publication_name":"Mgbakoigba: Journal of African Studies"},"document_type":"paper","pre_hit_view_count_baseline":null,"quality":"high","language":"en","title":"Towards media of Africa by Africans and for Africans","broadcastable":true,"draft":null,"has_indexable_attachment":true,"indexable":true}}["work"]; window.loswp.workCoauthors = [5908814]; window.loswp.locale = "en"; window.loswp.countryCode = "SG"; window.loswp.cwvAbTestBucket = ""; window.loswp.designVariant = "ds_vanilla"; window.loswp.fullPageMobileSutdModalVariant = "control"; window.loswp.useOptimizedScribd4genScript = false; window.loswp.appleClientId = 'edu.academia.applesignon';</script><script defer="" src="https://accounts.google.com/gsi/client"></script><div class="ds-loswp-container"><div class="ds-work-card--grid-container"><div class="ds-work-card--container js-loswp-work-card"><div class="ds-work-card--cover"><div class="ds-work-cover--wrapper"><div class="ds-work-cover--container"><button class="ds-work-cover--clickable js-swp-download-button" data-signup-modal="{&quot;location&quot;:&quot;swp-splash-paper-cover&quot;,&quot;attachmentId&quot;:82941668,&quot;attachmentType&quot;:&quot;pdf&quot;}"><img alt="First page of “Towards media of Africa by Africans and for Africans”" class="ds-work-cover--cover-thumbnail" src="https://0.academia-photos.com/attachment_thumbnails/82941668/mini_magick20220330-9404-zbp8hx.png?1648659393" /><img alt="PDF Icon" class="ds-work-cover--file-icon" src="//a.academia-assets.com/assets/single_work_splash/adobe.icon-574afd46eb6b03a77a153a647fb47e30546f9215c0ee6a25df597a779717f9ef.svg" /><div class="ds-work-cover--hover-container"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">download</span><p>Download Free PDF</p></div><div class="ds-work-cover--ribbon-container">Download Free PDF</div><div class="ds-work-cover--ribbon-triangle"></div></button></div></div></div><div class="ds-work-card--work-information"><h1 class="ds-work-card--work-title">Towards media of Africa by Africans and for Africans</h1><div class="ds-work-card--work-authors ds-work-card--detail"><a class="ds-work-card--author js-wsj-grid-card-author ds2-5-body-md ds2-5-body-link" data-author-id="5908814" href="https://unizikedu.academia.edu/NgoziEmmanuel"><img alt="Profile image of Ngozi Emmanuel" class="ds-work-card--author-avatar" src="https://0.academia-photos.com/5908814/2519486/2925078/s65_ngozi.emmanuel.jpg" />Ngozi Emmanuel</a></div><div class="ds-work-card--detail"><p class="ds-work-card--detail ds2-5-body-sm">2015, Mgbakoigba: Journal of African Studies</p></div><p class="ds-work-card--work-abstract ds-work-card--detail ds2-5-body-md">It is possible to suggest that negative narratives about Africa ware coterminous with the occasion of Western civilization. Europeans‘ idea of superiority created an image of Africa which was the perverse opposite of Europe‘s. The slave trade, colonialism and racism helped to fuel negative narratives about Africa in Western discourses. Whereas slave trade abolitionists saw Africa as a place of suffering because of war, disease, famine and poverty provoked by slave trade, anti-abolitionists opined that Africa was so forbidding, making slavery in foreign countries a positive escape. The perception of Africa as a land of beasts and cannibals was justified as the reason for colonialism which brought light – Christianity, Civilization and Commerce; according to Livingstone‘s dictum – to the Continent. The racial dimension supposedly explains African &amp;quot;backwardnes&amp;quot; and &amp;#39;savagery‘ as biologically predetermined. These lines of thinking have often influenced Western media Africa...</p><div class="ds-work-card--button-container"><button class="ds2-5-button js-swp-download-button" data-signup-modal="{&quot;location&quot;:&quot;continue-reading-button--work-card&quot;,&quot;attachmentId&quot;:82941668,&quot;attachmentType&quot;:&quot;pdf&quot;,&quot;workUrl&quot;:&quot;https://www.academia.edu/74991110/Towards_media_of_Africa_by_Africans_and_for_Africans&quot;}">See full PDF</button><button class="ds2-5-button ds2-5-button--secondary js-swp-download-button" data-signup-modal="{&quot;location&quot;:&quot;download-pdf-button--work-card&quot;,&quot;attachmentId&quot;:82941668,&quot;attachmentType&quot;:&quot;pdf&quot;,&quot;workUrl&quot;:&quot;https://www.academia.edu/74991110/Towards_media_of_Africa_by_Africans_and_for_Africans&quot;}"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">download</span>Download PDF</button></div></div></div></div><div data-auto_select="false" data-client_id="331998490334-rsn3chp12mbkiqhl6e7lu2q0mlbu0f1b" data-doc_id="82941668" data-landing_url="https://www.academia.edu/74991110/Towards_media_of_Africa_by_Africans_and_for_Africans" data-login_uri="https://www.academia.edu/registrations/google_one_tap" data-moment_callback="onGoogleOneTapEvent" id="g_id_onload"></div><div class="ds-top-related-works--grid-container"><div class="ds-related-content--container ds-top-related-works--container"><h2 class="ds-related-content--heading">Related papers</h2><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="0" data-entity-id="72612653" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/72612653/The_Westernization_and_Colonization_of_the_African_Mind_through_the_Media">The Westernization and Colonization of the African Mind through the Media</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="62279450" href="https://independent.academia.edu/GlorijaMavrinac">Glorija Mavrinac</a></div><p class="ds-related-work--metadata ds2-5-body-xs">2019</p><p class="ds-related-work--abstract ds2-5-body-sm">The presentation deals with the issue of media imperialism and racism in the novel Americanah (2013) by Chimamanda Ngozi Adichie, Nigerian novelist and writer. 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In the presentation we will show how media imperialism led to racial fetishism and losing pre-colonial values in african society.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{&quot;location&quot;:&quot;wsj-grid-card-download-pdf-modal&quot;,&quot;work_title&quot;:&quot;The Westernization and Colonization of the African Mind through the Media&quot;,&quot;attachmentId&quot;:81472636,&quot;attachmentType&quot;:&quot;pdf&quot;,&quot;work_url&quot;:&quot;https://www.academia.edu/72612653/The_Westernization_and_Colonization_of_the_African_Mind_through_the_Media&quot;,&quot;alternativeTracking&quot;:true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/72612653/The_Westernization_and_Colonization_of_the_African_Mind_through_the_Media"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="1" data-entity-id="28821259" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/28821259/The_historical_and_contemporary_representation_of_Africa_in_global_media_flows_Can_the_continent_speak_back_for_itself_on_its_own_terms">The historical and contemporary representation of Africa in global media flows: Can the continent speak back for itself on its own terms</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="275022" href="https://valdosta.academia.edu/ProsperYaoTsikata">Prosper Yao Tsikata</a></div><p class="ds-related-work--abstract ds2-5-body-sm">For decades (perhaps, centuries) global media outlets have framed and represented Africa in a negative light. 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The Media&#39;s Distorted View on the Continent</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="102491288" href="https://jagiellonian.academia.edu/JakubKo%C5%9Bci%C3%B3%C5%82ek">Jakub Kościółek</a></div><p class="ds-related-work--metadata ds2-5-body-xs">Images (II). Images of the Poor, 2012</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{&quot;location&quot;:&quot;wsj-grid-card-download-pdf-modal&quot;,&quot;work_title&quot;:&quot;Africa - the Land of Poverty. The Media&#39;s Distorted View on the Continent&quot;,&quot;attachmentId&quot;:58444899,&quot;attachmentType&quot;:&quot;pdf&quot;,&quot;work_url&quot;:&quot;https://www.academia.edu/38388540/Africa_the_Land_of_Poverty_The_Medias_Distorted_View_on_the_Continent&quot;,&quot;alternativeTracking&quot;:true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/38388540/Africa_the_Land_of_Poverty_The_Medias_Distorted_View_on_the_Continent"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="6" data-entity-id="43239750" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/43239750/The_Image_of_Pre_Colonial_Africa_in_European_Circles">The Image of Pre-Colonial Africa in European Circles</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="54110108" href="https://independent.academia.edu/ADJEIADJEPONG">ADJEI ADJEPONG</a></div><p class="ds-related-work--metadata ds2-5-body-xs">2011</p><p class="ds-related-work--abstract ds2-5-body-sm">Cultural relativism denotes the suspension of personal and moral or value judgements about other peoples and their ways. This is very essential for a successful and objective study of the past. It also enhances successful living in the modern, multi-cultural or racial world. It teaches that before forming an opinion, one should critically examine and understand the situation. It does not emphasise any requirement of embracing the beliefs or value systems of foreigners or giving up one&#39;s own values. Contrarily, it preaches the granting of respect to a society, people, or country, trying to see their world and behaviour from their own perspectives, rather than simply rejecting all viewpoints but one&#39;s own. European scholars who attempted to reconstruct the past of Africa did not take into consideration the tenets of the historical profession and wrote about Africa from their point of view. The result was that a whole lot of wrong impressions were created about Africa and its peoples. This study, using the multidisciplinary approach, examines some of the wrong impressions Eurocentric scholars have created about Africa and Africans.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{&quot;location&quot;:&quot;wsj-grid-card-download-pdf-modal&quot;,&quot;work_title&quot;:&quot;The Image of Pre-Colonial Africa in European Circles&quot;,&quot;attachmentId&quot;:63509479,&quot;attachmentType&quot;:&quot;pdf&quot;,&quot;work_url&quot;:&quot;https://www.academia.edu/43239750/The_Image_of_Pre_Colonial_Africa_in_European_Circles&quot;,&quot;alternativeTracking&quot;:true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/43239750/The_Image_of_Pre_Colonial_Africa_in_European_Circles"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="7" data-entity-id="8152456" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/8152456/African_History_in_the_Western_Narrative">African History in the Western Narrative</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="15495145" href="https://uct.academia.edu/MsakhaMona">Msakha Mona</a></div><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{&quot;location&quot;:&quot;wsj-grid-card-download-pdf-modal&quot;,&quot;work_title&quot;:&quot;African History in the Western Narrative&quot;,&quot;attachmentId&quot;:34591365,&quot;attachmentType&quot;:&quot;pdf&quot;,&quot;work_url&quot;:&quot;https://www.academia.edu/8152456/African_History_in_the_Western_Narrative&quot;,&quot;alternativeTracking&quot;:true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/8152456/African_History_in_the_Western_Narrative"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="8" data-entity-id="105371795" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/105371795/Stereotypes_and_the_Cinema_of_Africa">Stereotypes and the Cinema of Africa</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="185180863" href="https://independent.academia.edu/DrAllisonQiu">American Journals Publishing Center- Publish Articles in the United States</a></div><p class="ds-related-work--metadata ds2-5-body-xs">Journal of American Academic Research (JAAR), 2023</p><p class="ds-related-work--abstract ds2-5-body-sm">Published by American Journals Publishing Center, USA (Website: https://www.american-journals.com/americanjournals). The agitation for “Africanness” of the African Cinema came promptly; so did the resolve to launch counteractive actions towards the stereotypical impressions of the African peoples, which was eminent in the imperialist rules across the continent. It is in this same manner, that image reclamation and reconstruction of the negative stereotypes about Africa—as presented through the Colonial Film Unit in Nigeria and other colonial enterprises in West Africa became a concern for the pioneer filmmakers and scholars in various regions of the continent. Obviously, the concept of colonialism was to control or enslave the entire territory, gain access to their languages and cultures and then change them to suit their aim. This work is aimed at undoing the negative stereotypes created about West Africa. Haven used a qualitative research approach, the paper finds that the colonial governments in West Africa and other parts of the continent targeted the minds of the people, played a “mental supremacy game” on them and consequently altered their cultures, projecting and determining how they see themselves and how they relate to the rest of the world. Frowning at the foregoing, the paper makes salient recommendations, key of which is the need for institutions and professional guilds and associations within Nollywood to enact required reforms towards changing the negative impressions about Africa.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{&quot;location&quot;:&quot;wsj-grid-card-download-pdf-modal&quot;,&quot;work_title&quot;:&quot;Stereotypes and the Cinema of Africa&quot;,&quot;attachmentId&quot;:104843513,&quot;attachmentType&quot;:&quot;pdf&quot;,&quot;work_url&quot;:&quot;https://www.academia.edu/105371795/Stereotypes_and_the_Cinema_of_Africa&quot;,&quot;alternativeTracking&quot;:true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/105371795/Stereotypes_and_the_Cinema_of_Africa"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="9" data-entity-id="30788073" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/30788073/Africas_Media_Image_in_the_21st_Century_From_the_Heart_of_Darkness_to_Africa_Rising_Introduction_chapter_">Africa&#39;s Media Image in the 21st Century: From the &quot;Heart of Darkness&quot; to &quot;Africa Rising&quot; (Introduction chapter)</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="515349" href="https://city.academia.edu/MelBunce">Dr Mel Bunce</a><span>, </span><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="933309" href="https://city.academia.edu/SuzanneFranks">Suzanne Franks</a></div><p class="ds-related-work--abstract ds2-5-body-sm">Africa’s Media Image in the 21st Century: From the “Heart of Darkness” to “Africa Rising” is the first book in a generation to assess in detail and from multiple perspectives the way that sub-Saharan Africa is reported in the international media. This excerpt includes the book&#39;s foreword, introduction, table of contents and list of contributing authors.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{&quot;location&quot;:&quot;wsj-grid-card-download-pdf-modal&quot;,&quot;work_title&quot;:&quot;Africa&#39;s Media Image in the 21st Century: From the \&quot;Heart of Darkness\&quot; to \&quot;Africa Rising\&quot; (Introduction chapter)&quot;,&quot;attachmentId&quot;:51221726,&quot;attachmentType&quot;:&quot;pdf&quot;,&quot;work_url&quot;:&quot;https://www.academia.edu/30788073/Africas_Media_Image_in_the_21st_Century_From_the_Heart_of_Darkness_to_Africa_Rising_Introduction_chapter_&quot;,&quot;alternativeTracking&quot;:true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/30788073/Africas_Media_Image_in_the_21st_Century_From_the_Heart_of_Darkness_to_Africa_Rising_Introduction_chapter_"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div></div></div><div class="ds-sticky-ctas--wrapper js-loswp-sticky-ctas hidden"><div class="ds-sticky-ctas--grid-container"><div class="ds-sticky-ctas--container"><button class="ds2-5-button js-swp-download-button" data-signup-modal="{&quot;location&quot;:&quot;continue-reading-button--sticky-ctas&quot;,&quot;attachmentId&quot;:82941668,&quot;attachmentType&quot;:&quot;pdf&quot;,&quot;workUrl&quot;:null}">See full PDF</button><button class="ds2-5-button ds2-5-button--secondary js-swp-download-button" data-signup-modal="{&quot;location&quot;:&quot;download-pdf-button--sticky-ctas&quot;,&quot;attachmentId&quot;:82941668,&quot;attachmentType&quot;:&quot;pdf&quot;,&quot;workUrl&quot;:null}"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">download</span>Download PDF</button></div></div></div><div class="ds-below-fold--grid-container"><div class="ds-work--container js-loswp-embedded-document"><div class="attachment_preview" data-attachment="Attachment_82941668" style="display: none"><div class="js-scribd-document-container"><div class="scribd--document-loading js-scribd-document-loader" style="display: block;"><img alt="Loading..." src="//a.academia-assets.com/images/loaders/paper-load.gif" /><p>Loading Preview</p></div></div><div style="text-align: center;"><div class="scribd--no-preview-alert js-preview-unavailable"><p>Sorry, preview is currently unavailable. 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