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clearfix">  <div class="clearfix " id="11387"> <div class="page-content clearfix"> <section class="container"><div class="row"> <div class="full-width-text spb_content_element col-sm-12 spb_text_column"> <div class="spb_wrapper clearfix"> <h1 style="text-align: center;">3-Step Certification Process</h1> <div class="infographic"> <div class="infographic-step"> <div class="infographic-content"> <h3>Apply</h3> </div> <div class="step-segment"></div> <div class="infographic-content"> <div class="step-icon"><div class="sf-icon-cont cont-small sf-icon-float-none sf-icon-standard"><span class="sf-icon-character sf-icon sf-icon-small">1</span></div></div> </div> </div> <div class="infographic-step reversed"> <div class="infographic-content"> <div class="step-icon"><div class="sf-icon-cont cont-small sf-icon-float-none sf-icon-accent"><span class="sf-icon-character sf-icon sf-icon-small">2</span></div></div> </div> <div class="step-segment"></div> <div class="infographic-content"> <h3>Integrate</h3> </div> </div> <div class="infographic-step"> <div class="infographic-content"> <h3>Comply</h3> </div> <div class="step-segment"></div> <div class="infographic-content"> <div class="step-icon"><div class="sf-icon-cont cont-small sf-icon-float-none sf-icon-standard"><span class="sf-icon-character sf-icon sf-icon-small">3</span></div></div> </div> </div> </div> </div> </div> </div></section> <section class="row fw-row content-width asset-bg alt-two"><div class="container"><div class="row"> <div class="full-width-text spb_content_element col-sm-12 spb_text_column"> <div class="spb_wrapper clearfix"> <h1 id="step1" class="white s30 tgaRegular" style="text-align: center;">Step 1 – Apply to start using the AdChoices Icon</h1> </div> </div> </div></div></section> <section class="container"><div class="row"> <div class="full-width-text spb_content_element col-sm-9 spb_text_column"> <div class="spb_wrapper clearfix"> <p><img decoding="async" class="alignleft wp-image-13225" src="/wp-content/uploads/Transparency-e1553082013851-287x300.png" alt="" width="192" height="200" srcset="https://edaa.eu/wp-content/uploads/Transparency-e1553082013851-287x300.png 287w, https://edaa.eu/wp-content/uploads/Transparency-e1553082013851-768x802.png 768w, https://edaa.eu/wp-content/uploads/Transparency-e1553082013851-96x100.png 96w, https://edaa.eu/wp-content/uploads/Transparency-e1553082013851.png 937w" sizes="(max-width: 192px) 100vw, 192px" />Companies participating in the self-regulatory programme should use the ‘AdChoices Icon’ as a means for providing enhanced notice of Data-Driven Advertising (or Online Behavioural Advertising – OBA) practices to consumers. Any company involved in data-driven advertising, including first and third parties, may apply to start using the Icon.</p> <p><strong>Definition</strong> – A fundamental principle behind the European self-regulatory programme is for entities engaged in data-driven advertising to clearly inform consumers about their data collection and use practices through enhanced notice, provided via the consumer-facing ‘AdChoices Icon’.</p> <p>Companies participating in the programme may use the AdChoices Icon with approved accompanying text for each European market. Details of this text and other technical guidelines for integrating the Icon are contained in the <a href="https://edaa.eu/wp-content/uploads/Att-3-technical_specifications_for_oba_fw_v1.pdf" target="_blank" rel="noopener noreferrer">Technical Specifications for implementing the European Industry Self-Regulatory Framework on Data-Driven Advertising and EASA BPR in Europe</a>.</p> <p><img decoding="async" class="size-thumbnail wp-image-12640 alignright" src="/wp-content/uploads/OBA-Icon-150x150.jpg" alt="" width="150" height="150" /><strong>Business model obligations</strong> – How does Data-Driven Advertising apply to your business model? When it comes to Data-Driven Advertising, companies may be involved in different ways, potentially playing one or more roles. A company can:</p> <ol> <li><strong>Act as a Website Operator by</strong> <ul> <li>Allowing third parties to collect data for Data-Driven Advertising purposes on its owned and operated website(s);</li> <li>Allowing ads to be placed on its owned and operated website(s) by third parties that use Data-Driven Advertising data.</li> </ul> </li> <li><strong>Act as a Third Party by</strong> <ul> <li>Displaying ads on unaffiliated websites, and using own or acquired Data-Driven Advertising data in the process;</li> <li>Collecting data online for Data-Driven Advertising purposes or use Data-Driven Advertising data to deliver ads.</li> </ul> </li> </ol> </div> </div> <div class="full-width-text spb_content_element col-sm-3 spb_text_column"> <div class="spb_wrapper clearfix"> <div class="w100 bluebg3 ofauto mb20"> <div class="w960 mauto ofauto p30 inside-header"> <h2 class="white s30 tgaRegular">Fees</h2> </div> </div> <div class="w100 ofauto"> <div class="w960 mauto ofauto p10"> <p>Please find more information about the participation fees <a href="https://edaa.eu/fees/">here</a>.</p> <h2 class="white s30 tgaRegular">Process</h2> <p>Please use the form <a href="/apply-for-licence/" target="_blank" rel="noopener noreferrer">here</a> to submit your application for using the AdChoices Icon. After submitting the online application, you will receive a confirmation email with the appropriate participation agreement(s) to complete the registration process. Delivery and use of the Icon will be contingent on the execution of a participation agreement and receipt of payment (if applicable).</p> </div> </div> </div> </div> </div></section> <section class="container"><div class="row"> <div class="full-width-text spb_content_element col-sm-12 spb_text_column"> <div class="spb_wrapper clearfix"> <h2 style="text-align: center;">Different scenarios to follow according to the business model of your company:</h2> </div> </div> </div></section> <section class="container"><div class="row"> <div class="spb_content_element col-sm-6 spb_text_column"> <div class="spb_wrapper clearfix"> <div class="sf-icon-box sf-icon-box-left-icon sf-animation sf-icon-" data-animation="fade-from-left" data-delay="0"><div class="sf-icon-cont cont-small sf-icon-float-none sf-icon-"><span class="sf-icon-character sf-icon sf-icon-small">1</span></div><div class="sf-icon-box-content-wrap clearfix"><h3></h3><div class="sf-icon-box-content"><br /> If you are actively involved in Third-Party Data-Driven Advertising by <strong>using</strong> data to deliver ads on websites that you do not own or control, then you should <a href="/apply-for-licence/">apply</a> to start using the AdChoices Icon.<br /> </div></div></div> <p> </p> <div class="sf-icon-box sf-icon-box-left-icon sf-animation sf-icon-" data-animation="fade-from-left" data-delay="300"><div class="sf-icon-cont cont-small sf-icon-float-none sf-icon-"><span class="sf-icon-character sf-icon sf-icon-small">2</span></div><div class="sf-icon-box-content-wrap clearfix"><h3></h3><div class="sf-icon-box-content"><br /> If you are actively involved in Third-Party Data-Driven Advertising by <strong>collecting</strong> data for Data-Driven Advertising purposes from websites that you do not own or control, then you should integrate on the <a href="http://www.youronlinechoices.eu/" target="_blank" rel="noopener noreferrer">Consumer Choice Platform</a>.<br /> </div></div></div> <p> </p> <div class="sf-icon-box sf-icon-box-left-icon sf-animation sf-icon-" data-animation="fade-from-left" data-delay="600"><div class="sf-icon-cont cont-small sf-icon-float-none sf-icon-"><span class="sf-icon-character sf-icon sf-icon-small">3</span></div><div class="sf-icon-box-content-wrap clearfix"><h3></h3><div class="sf-icon-box-content"><br /> If you <strong>collect and use</strong> Data-Driven Advertising data from websites that you do not own or control, then you should both apply to start using the AdChoices Icon and integrate on the <a href="http://www.youronlinechoices.eu/" target="_blank" rel="noopener noreferrer">Consumer Choice Platform</a>.<br /> </div></div></div> </div> </div> <div class="spb_content_element col-sm-6 spb_text_column"> <div class="spb_wrapper clearfix"> <div class="sf-icon-box sf-icon-box-left-icon sf-animation sf-icon-" data-animation="fade-from-right" data-delay="900"><div class="sf-icon-cont cont-small sf-icon-float-none sf-icon-"><span class="sf-icon-character sf-icon sf-icon-small">4</span></div><div class="sf-icon-box-content-wrap clearfix"><h3></h3><div class="sf-icon-box-content"><br /> If you place ads through Third Parties (such as an advertising agency or ad networks) and these parties <strong>collect and/or use</strong> Data-Driven Advertising data to deliver your ads, you should ensure that such partners already provide clear notice of their Data-Driven Advertising practices. It is recommended to discuss this with potential partners and require their participation before entering into contractual agreements.<br /> </div></div></div> <p> </p> <div class="sf-icon-box sf-icon-box-left-icon sf-animation sf-icon-" data-animation="fade-from-right" data-delay="1200"><div class="sf-icon-cont cont-small sf-icon-float-none sf-icon-"><span class="sf-icon-character sf-icon sf-icon-small">5</span></div><div class="sf-icon-box-content-wrap clearfix"><h3></h3><div class="sf-icon-box-content"><br /> If you act as a Website Operator and a Third Party is not displaying the ‘enhanced notice’ through placing the AdChoices Icon in or around ads delivered on your site, you should provide a notice (“adequate disclosure” under the <a href="https://edaa.eu/what-we-do/european-principles/" target="_blank" rel="noopener noreferrer">European Principles</a>) either by listing all third parties operating on your site or by providing a link to the <a href="http://www.youronlinechoices.eu/" target="_blank" rel="noopener noreferrer">Consumer Choice Platform</a>. Adequate disclosure should be separate from your website’s general privacy policy, and you may apply to (voluntarily) use the AdChoices Icon for this purpose.<br /> </div></div></div> </div> </div> </div></section> <section class="row fw-row content-width asset-bg alt-two"><div class="container"><div class="row"> <div class="full-width-text spb_content_element col-sm-12 spb_text_column"> <div class="spb_wrapper clearfix"> <h1 id="step2" class="white s30 tgaRegular" style="text-align: center;">Step 2 – Integrate on the Consumer Choice Platform</h1> </div> </div> </div></div></section> <section class="container"><div class="row"> <div class="full-width-text spb_content_element col-sm-9 spb_text_column"> <div class="spb_wrapper clearfix"> <p><img decoding="async" class="alignleft wp-image-13226" src="/wp-content/uploads/On-Off-switch-300x292.png" alt="" width="205" height="200" srcset="https://edaa.eu/wp-content/uploads/On-Off-switch-300x292.png 300w, https://edaa.eu/wp-content/uploads/On-Off-switch-103x100.png 103w, https://edaa.eu/wp-content/uploads/On-Off-switch.png 750w" sizes="(max-width: 205px) 100vw, 205px" />If you actively collect data for Data-Driven Advertising purposes or deliver ads to consumers based on Data-Driven Advertising data, you may also register for the <a href="https://www.youronlinechoices.eu/" target="_blank" rel="noopener noreferrer">Consumer Choice Platform</a>.</p> <p><strong>Definition</strong> – Integration on the Consumer Choice Platform is available for companies actively engaged in collecting Data-Driven Advertising data and/or delivering Data-Driven ads. “Integration” means that your company will be added to the list of participating companies who offer consumers choice and control, by giving them the ability to turn off (or back on) online behavioural advertising. The Consumer Choice Platform is aimed at empowering consumers whilst protecting Data-Driven Advertising for businesses as a responsible advertising practice.</p> </div> </div> <div class="full-width-text spb_content_element col-sm-3 spb_text_column"> <div class="spb_wrapper clearfix"> <div class="w100 bluebg3 ofauto mb20"> <div class="w960 mauto ofauto p30 inside-header"> <h2 class="white s30 tgaRegular">Fees</h2> </div> </div> <div class="w100 ofauto"> <div class="w960 mauto ofauto p10"> <p>Please find more information about the participation fees <a href="https://edaa.eu/fees/">here</a>.</p> <h2 class="white s30 tgaRegular">Process</h2> <p>Registration is a two-phased process. Firstly, submit your company interest by completing the form <a href="/apply-for-licence/" target="_blank" rel="noopener noreferrer">here</a>. We will then review the suitability of your application and contact you, using the information provided, with further details.</p> </div> </div> </div> </div> </div></section> <section class="row fw-row content-width asset-bg alt-two"><div class="container"><div class="row"> <div class="full-width-text spb_content_element col-sm-12 spb_text_column"> <div class="spb_wrapper clearfix"> <h1 id="step3" class="white s30 tgaRegular" style="text-align: center;">Step 3 – Comply with the European self-regulatory principles for Data-Driven Advertising</h1> </div> </div> </div></div></section> <section class="row fw-row content-width asset-bg alt-four"><div class="container"><div class="row"> <div class="full-width-text spb_content_element col-sm-6 mt0 bt0 bb0 no-arrow spb_text_column"> <div class="spb_wrapper clearfix"> <h3 style="text-align: center;">Self-Certification</h3> <p><strong><img loading="lazy" decoding="async" class="alignleft wp-image-13222" src="/wp-content/uploads/Verification_Verification-e1553077827912-172x300.png" alt="" width="114" height="200" srcset="https://edaa.eu/wp-content/uploads/Verification_Verification-e1553077827912-172x300.png 172w, https://edaa.eu/wp-content/uploads/Verification_Verification-e1553077827912-586x1024.png 586w, https://edaa.eu/wp-content/uploads/Verification_Verification-e1553077827912-57x100.png 57w, https://edaa.eu/wp-content/uploads/Verification_Verification-e1553077827912.png 668w" sizes="(max-width: 114px) 100vw, 114px" />Within 6 months of starting to use the AdChoices Icon</strong> <strong>or being integrated on the Consumer Choice Platform</strong>, participating companies will be required to self-certify their compliance with the European Principles.</p> <p>The self-certification of compliance shall be limited to those requirements applicable to each participating company’s business model; however, should a company be subject to multiple obligations, the self-certification must cover all such applicable provisions. In other words, if a company fulfils more than one role in the advertising eco-system, then it should comply with the requirements applicable to each of those roles.</p> <p><strong>Note</strong>: the self-certification of compliance under the Self-Regulatory Programme does not exempt companies from fulfilling their obligations under applicable national laws.</p> <p>Submission of your self-certification of compliance to EDAA should be done by:</p> <ul> <li>Using the self-certification online <a href="/self-certify/" target="_blank" rel="noopener noreferrer">form</a>, or</li> <li>Using the PDF version which is available for download <a href="https://edaa.eu/wp-content/uploads/Self-certification-form.pdf" target="_blank" rel="noopener">here</a>.</li> </ul> <p>This form represents the technical means for companies to submit their self-certification of compliance to EDAA. The data collected via this form will only be used by EDAA and by approved Independent Certification Providers, and only for the specific purpose of ensuring compliance with the Self-Regulatory Programme.</p> <p>After processing your submitted form, your company’s name will be added to the list of self-certified companies on EDAA’s website. Once submitted, EDAA will directly receive your self-certification; you will also receive a copy of the submission as well as a confirmation email of receipt. If you do not receive this email, please contact us at <a href="mailto:info@edaa.eu">info@edaa.eu</a></p> </div> </div> <div class="full-width-text spb_content_element col-sm-6 mt0 bt0 bb0 no-arrow spb_text_column"> <div class="spb_wrapper clearfix"> <h3 style="text-align: center;">Independent Certification</h3> <p><strong><img loading="lazy" decoding="async" class="alignleft wp-image-13227" src="/wp-content/uploads/Certification-e1553078260523-195x300.png" alt="" width="130" height="200" srcset="https://edaa.eu/wp-content/uploads/Certification-e1553078260523-195x300.png 195w, https://edaa.eu/wp-content/uploads/Certification-e1553078260523-65x100.png 65w, https://edaa.eu/wp-content/uploads/Certification-e1553078260523.png 517w" sizes="(max-width: 130px) 100vw, 130px" />Within 7 months of licensing</strong>, all “Third Parties” must independently verify their compliance with an approved <a href="https://edaa.eu/certification-providers/">Certification Provider</a>. Certification Providers will grant successful companies a renewable Trust Seal, owned by EDAA, which will act as a representation to the market and to consumers that the company is fully compliant with the Self-Regulatory Programme. This trading seal is envisaged to have a significant market value to compliant businesses, conveying a sense of trust and good standing from consumers and business partners towards the company that receives it.</p> <p>Effective compliance and enforcement is a key aspect of the Self-Regulatory Programme and the independent certification process will enable comprehensive information to ensure that consumer complaints addressed to national Self-Regulatory Organisations (SROs) across Europe are handled in a consistent and efficient manner. Companies should be aware of the national SROs in countries where they operate, a list and contact details of which can be found on the <a href="https://www.easa-alliance.org/type-of-member/self-regulatory-organisations/" target="_blank" rel="noopener noreferrer">European Advertising Standards Alliance (EASA)’s website</a>.</p> <p><a href="https://edaa.eu/participating-companies/"><img loading="lazy" decoding="async" class="aligncenter wp-image-13205 size-medium" src="https://edaa.eu/wp-content/uploads/EDAA-seal-final-copy-1-300x150.png" alt="" width="300" height="150" srcset="https://edaa.eu/wp-content/uploads/EDAA-seal-final-copy-1-300x150.png 300w, https://edaa.eu/wp-content/uploads/EDAA-seal-final-copy-1-200x100.png 200w, https://edaa.eu/wp-content/uploads/EDAA-seal-final-copy-1.png 538w" sizes="(max-width: 300px) 100vw, 300px" /></a></p> </div> </div> </div></div></section> <section class="container"><div class="row"> <div class="full-width-text spb_content_element col-sm-12 spb_text_column"> <div class="spb_wrapper clearfix"> <div class="three_fourth"> <h2 style="margin-top: 10px; text-align: right;">Keep in touch by subscribing to our newsletter <a href="http://eepurl.com/dqt1xD"><span style="color: #0000ff;">here</span></a> or follow us on</h2> </div> <div class="one_fourth last"><ul class="social-icons large "> <li class="twitter"><a href="http://www.twitter.com/EDAATweets" target="_blank"><i class="fab fa-twitter"></i><i class="fab fa-twitter"></i></a></li> <li class="youtube"><a href="https://www.youtube.com/channel/UC5ZkoeB9RI3sODde6GBBNOg" target="_blank"><i class="fab fa-youtube"></i><i class="fab fa-youtube"></i></a></li> <li class="linkedin"><a href="https://www.linkedin.com/company/european-interactive-digital-advertising-alliance" target="_blank"><i class="fab fa-linkedin"></i><i class="fab fa-linkedin"></i></a></li> </ul> </div><div class="clearboth"></div> <h2 style="text-align: center;"><strong>FAQs</strong> – If you still have questions, check our <strong>Frequently Asked Questions</strong> <a href="https://edaa.eu/faq/"><span style="color: #0000ff;">here</span></a>.</h2> </div> </div> </div></section> <div class="link-pages"></div> </div>  </div> </div>   </div>  </div>  </div> <div id="footer-wrap">  <section id="footer" class="footer-divider"> <div class="container"> <div id="footer-widgets" class="row clearfix"> <div class="col-sm-4"> <section id="recent-posts-3" class="widget widget_recent_entries clearfix"> <div class="widget-heading clearfix"><h6>Recent posts</h6></div> <ul> <li> <a href="https://edaa.eu/in-tribute-to-lucas-boudet-a-driving-force-of-advertising-self-regulation-across-europe-and-beyond/">In tribute to Lucas Boudet, a driving force of advertising self-regulation across Europe and beyond</a> <span class="post-date">September 6, 2024</span> </li> </ul> </section><section id="text-2" class="widget widget_text clearfix"><div class="widget-heading clearfix"><h6>Contact us</h6></div> <div class="textwidget"><ul class="social-icons standard "> <li class="twitter"><a href="http://www.twitter.com/EDAATweets" target="_blank" rel="noopener"><i class="fab fa-twitter"></i><i class="fab fa-twitter"></i></a></li> <li class="youtube"><a href="https://www.youtube.com/channel/UC5ZkoeB9RI3sODde6GBBNOg" target="_blank" rel="noopener"><i class="fab fa-youtube"></i><i class="fab fa-youtube"></i></a></li> <li class="linkedin"><a href="https://www.linkedin.com/company/european-interactive-digital-advertising-alliance" target="_blank" rel="noopener"><i class="fab fa-linkedin"></i><i class="fab fa-linkedin"></i></a></li> </ul> <p>26, Rue des Deux Églises<br>1000, Brussels<br><br> Email: info[at]edaa[.]eu<br> Call: +32 (0) 2 513 78 06 </p></div> </section> </div> <div class="col-sm-4"> <div class='ai-tweets'> <div class='aiwidgetscss widget ai-tweets-listing'> <h3 class='widget-title'><h6>Latest Tweets</h6></h3> <div class='aiwidget-title'><span class='tweet_author_name'>EDAATweets</span> <span class='tweet_author_heading'><a href='https://twitter.com/EDAATweets' target='_blank'>@EDAATweets</a></span></div><input type='hidden' class='ai_numberoftweets' value='1'><input type='hidden' class='ai_twitteruser' value='EDAATweets'><div class='ai-twitter-list-wrap'><div class='ai-twitter-list '><p>You currently have access to a subset of X API V2 endpoints and limited v1.1 endpoints (e.g. media post, oauth) only. 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