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menu-item-2312"><a href="/signup/">Sign Up Now</a></li> </ul> <ul id="header-extra-menu" class="nav-extra grid-row"> <li id="menu-item-43" class="cta-extra menu-item menu-item-type-custom menu-item-object-custom menu-item-43"><a href="/login/">Log In</a></li> <li id="menu-item-44" class="cta menu-item menu-item-type-custom menu-item-object-custom menu-item-44"><a href="/signup/">Sign Up Now</a></li> </ul> <a href="#" class="nav-trigger"><span>Toggle Menu</span></a> </div> </header> <div class="page-content"> <section class="row"> <div class="container article-w-sidebar relative"> <div class="article-content single-article-content"> <div class="copy-block"> <p class="meta"><span>Best Practices</span> • February 21, 2024</p> <h1>Effective Email Marketing Strategies to Engage and Nurture Your Audience</h1> <p class="author cf"><a href="https://www.icontact.com/blog/author/nitika/"><img data-src="https://www.icontact.com/wp-content/uploads/2024/03/nitika.jpeg" class="custom-avatar lazyload" loading="lazy" alt="Nitika Athwani avatar" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080/1080;"><noscript><img data-src="https://www.icontact.com/wp-content/uploads/2024/03/nitika.jpeg" class="custom-avatar lazyload" loading="lazy" alt="Nitika Athwani avatar" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080/1080;"><noscript><img src="https://www.icontact.com/wp-content/uploads/2024/03/nitika.jpeg" class="custom-avatar" loading="lazy" alt="Nitika Athwani avatar"></noscript></noscript></a> by <a href="https://www.icontact.com/blog/author/nitika/">Nitika Athwani</a></p> <div class="sac-copy cf pt-24 pb-16"> <div class="elementor-widget-container"> <p>Email remains a powerful tool for building and maintaining relationships with your audience. Here at iContact, we’re on a mission to transform your email strategy from routine to remarkable. Why? Because we understand the importance of nurturing these relationships to foster loyalty, engagement, and ultimately, conversion. Ready to embark on this journey?</p> <p>Here are some effective email strategies to help you keep your audience engaged and interested in what you have to offer.</p> <h3> <b> Welcome Series </b></h3> <p>Imagine rolling out the red carpet for your new subscribers — that’s the essence of welcome emails. It’s more than just an introduction; it’s the beginning of a journey where your brand and its new admirers start their dialogue. Crafted with care, each email in this series is a stepping stone, gradually unveiling your products, services, and the core values that make your brand stand out. Engage, educate, and inspire your subscribers from the get-go, setting a vibrant tone for what’s to come.</p> <h3><b> Educational Content </b></h3> <p>Share your knowledge and expertise through how-to guides, tips, industry insights, and best practices. Educational content positions your brand as a helpful resource, building trust and credibility with your audience. Watch your audience grow from curious onlookers to engaged learners and loyal advocates.</p> <h3> <b> Customer Success Stories </b></h3> <p>Customer success stories and testimonials are more than just good reviews. They not only show how our products truly change lives but also provide social proof, demonstrating to potential customers the value of your offerings. Every story is a real example of how we help our customers. Sharing these stories can inspire and motivate your audience, demonstrating the real-world impact of your products or services.</p> <h3> <b> Exclusive Offers and Discounts </b></h3> <p>Who doesn’t love a great deal? Reward your email subscribers with exclusive offers, discounts, and early access to new products or sales. It’s a great way of expressing gratitude and ensuring subscribers are always in the loop with the best deals. This not only incentivizes engagement but also encourages loyalty.</p> <h3> <b> Product or Service Updates </b></h3> <p>Regularly update your subscribers with the latest features, products, or services to maintain your brand’s prominence in their minds. Consistently sharing these developments not only keeps your audience well-informed but also encourages them to discover what’s new and exciting in your lineup.</p> <p>At iContact, our passion lies in maximizing your email marketing potential. Utilize these strategies to not only nurture your audience but also forge lasting relationships that drive success for your business. Remember, the key is consistency, relevance, and providing value to your subscribers. Happy emailing!</p> </div> </div> <h2>Share on Social</h2> </div> <p class="social-share"> <a href="https://www.linkedin.com/shareArticle?url=https://www.icontact.com/blog/effective-email-marketing-strategies-to-engage-and-nurture-your-audience/&title=Effective Email Marketing Strategies to Engage and Nurture Your Audience" target="_blank">Share on LinkedIn</a> <a href="https://twitter.com/intent/tweet?url=https://www.icontact.com/blog/effective-email-marketing-strategies-to-engage-and-nurture-your-audience/&text=Effective Email Marketing Strategies to Engage and Nurture Your Audience" target="_blank">Share on Twitter</a> <a href="https://www.facebook.com/sharer.php?u=https://www.icontact.com/blog/effective-email-marketing-strategies-to-engage-and-nurture-your-audience/" target="_blank">Share on Facebook</a> </p> <div class="copy-block pt-48 pb-16"> <h2>Author</h2> </div> <div class="author-info"> <img data-src="https://www.icontact.com/wp-content/uploads/2024/03/nitika.jpeg" class="custom-avatar lazyload" loading="lazy" alt="Nitika Athwani avatar" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080/1080;"><noscript><img data-src="https://www.icontact.com/wp-content/uploads/2024/03/nitika.jpeg" class="custom-avatar lazyload" loading="lazy" alt="Nitika Athwani avatar" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080/1080;"><noscript><img src="https://www.icontact.com/wp-content/uploads/2024/03/nitika.jpeg" class="custom-avatar" loading="lazy" alt="Nitika Athwani avatar"></noscript></noscript> <div class="copy-block"> <h4>Nitika Athwani</h4> <p>Nitika is an artist, who also works as a Marketing & Social Specialist at iContact, a Ziff Davis company. She has a passion for all things marketing and social media.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/blog/author/nitika/">View all posts</a></p> </div> </div> </div> <div class="article-sidebar fixed-on-scroll"> <div class="breadcrumb"><a href="/resources/blog/">Blog</a></div> <div class="blog-sidebar pt-24"> <div class="jump-to-section hidden"> <h4>Jump to section</h4> <div class="jump-to-section-links"> </div> </div> </div> </div> </div> </section> <section class="row silver"> <div class="container blog-listing-wrapper"> <div class="container copy-block centered pb-24"> <h2>You may also like</h2> </div> <div class="grid-row col-3 w-b-m blog-listing"> <div class="gr-entry"> <div class="image-card rounded h-224 lazyload" style="background-image:inherit;" loading="lazy" data-bg-image="url(https://www.icontact.com/wp-content/uploads/2024/11/Best-Practices-for-Creating-Effective-and-GDPR-Friendly-Sign-up-Forms-15.jpg)"><a href="https://www.icontact.com/blog/segment-your-audience-this-holiday-season-target-the-right-audience-for-maximum-impact/" class="ic-link">Read Segment Your Audience This Holiday Season: Target the Right Audience for Maximum Impact</a></div> <p class="meta"><span>Best Practices</span> • 4 mins read</p> <p><a href="https://www.icontact.com/blog/segment-your-audience-this-holiday-season-target-the-right-audience-for-maximum-impact/">Segment Your Audience This Holiday Season: Target the Right Audience for Maximum Impact</a></p> <p>  Holidays are just around the corner and it’s the perfect...</p> </div> <div class="gr-entry"> <div class="image-card rounded h-224 lazyload" style="background-image:inherit;" loading="lazy" data-bg-image="url(https://www.icontact.com/wp-content/uploads/2024/11/Screenshot-2024-11-10-at-2.24.55 PM.png)"><a href="https://www.icontact.com/blog/your-small-business-black-friday-game-plan-the-ultimate-checklist/" class="ic-link">Read Your Small Business Black Friday Game Plan: The Ultimate Checklist</a></div> <p class="meta"><span>2 Factor Authentication</span> • 2 mins read</p> <p><a href="https://www.icontact.com/blog/your-small-business-black-friday-game-plan-the-ultimate-checklist/">Your Small Business Black Friday Game Plan: The Ultimate Checklist</a></p> <p>Black Friday is a prime opportunity to connect with new customers,...</p> </div> <div class="gr-entry"> <div class="image-card rounded h-224 lazyload" style="background-image:inherit;" loading="lazy" data-bg-image="url(https://www.icontact.com/wp-content/uploads/2024/10/Best-Practices-for-Creating-Effective-and-GDPR-Friendly-Sign-up-Forms-13.jpg)"><a href="https://www.icontact.com/blog/holiday-content-calendar-plan-now-stress-less-later/" class="ic-link">Read Holiday Content Calendar: Plan Now, Stress Less Later</a></div> <p class="meta"><span>Best Practices</span> • 4 mins read</p> <p><a href="https://www.icontact.com/blog/holiday-content-calendar-plan-now-stress-less-later/">Holiday Content Calendar: Plan Now, Stress Less Later</a></p> <p>With the holidays coming up, it’s the perfect opportunity to increase...</p> </div> <div class="gr-entry"> <div class="image-card rounded h-224 lazyload" style="background-image:inherit;" loading="lazy" data-bg-image="url(https://www.icontact.com/wp-content/uploads/2024/10/Best-Practices-for-Creating-Effective-and-GDPR-Friendly-Sign-up-Forms-11.jpg)"><a href="https://www.icontact.com/blog/introducing-icontacts-integration-with-canva/" class="ic-link">Read Introducing iContact’s Integration With Canva</a></div> <p class="meta"><span>Best Practices</span> • 3 mins read</p> <p><a href="https://www.icontact.com/blog/introducing-icontacts-integration-with-canva/">Introducing iContact’s Integration With Canva</a></p> <p>What is Canva? 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