Glossary | iContact

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Glossary</h2> <p>Stay up-to-date on email marketing key trends and find definitions for important terms.</p> </div> <div id="term-a" class="term-wrapper"> <p class="term">A</p> <div class="inner-grid extra-relative"> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/a-b-test/">A/B Test</a></h3> <p>A series of scenario-based analytic methods that uses a baseline control sample that is compared to several single-variable test samples.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/a-b-test/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/above-the-fold/">Above the Fold</a></h3> <p>In today’s heavy technology environment, “above the fold” has been used to discuss not only newspapers and physical documents, but also soft copy such as web pages.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/above-the-fold/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/acceptable-spam-report-rate/">Acceptable Spam Report Rate</a></h3> <p>In the world of consumer goods, an absolute cost advantage is used to describe a profit or cost break that one company has over another.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/acceptable-spam-report-rate/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/accepted-rate/">Accepted Rate</a></h3> <p>The accepted number of emails reported by ISPs and email providers is commonly referred to as an Accepted Rate.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/accepted-rate/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/accessibility/">Accessibility</a></h3> <p>In the context of the Internet, the word “accessibility” means that people with disabilities can perceive, understand, navigate, interact, and contribute to websites.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/accessibility/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/acquisition-cost/">Acquisition Cost</a></h3> <p>It is a term used for investments and capital purchases within a company and also is used as a term to describe investments made to acquire and retain customers.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/acquisition-cost/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/advertising-effectiveness/">Advertising Effectiveness</a></h3> <p>It is the term used to identify the process by which the overall efficacy of an online marketing campaign and if all objectives of the effort have been achieved in regard to sales, brand awareness, and in some cases brand preference.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/advertising-effectiveness/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/advertising-platform/">Advertising Platform</a></h3> <p>In the world of online and social media marketing, new advertising platforms have emerged to increase revenue for both the major search engines and for new internet marketing companies.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/advertising-platform/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/advertorial/">Advertorial</a></h3> <p>It is a lightly veiled advertisement that is presented in print, television, and on blogs as an editorial or information piece. The term first officially appeared 1946 in the Merriam-Webster dictionary.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/advertorial/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/affiliate-marketing/">Affiliate Marketing</a></h3> <p>It is an Internet marketing strategy, designed as a purely performance-based system that rewards an individual or entity with a share of profits after a sale.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/affiliate-marketing/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/affiliate/">Affiliate</a></h3> <p>It is the term used for a business or individual and is the key component of an affiliate-based internet marketing approach.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/affiliate/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/affirmative-consent/">Affirmative Consent</a></h3> <p>This term refers to user permission. In the current email marketing environment, affirmative consent is both a best practice and required by law.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/affirmative-consent/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/alias/">Alias</a></h3> <p>This is a shorter or more specific email address that provides an alternate way to reach a single account.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/alias/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/application-program-interface/">Application Program Interface</a></h3> <p>API is quite simply, is a standardized set of specifications that allow a variety of software components and/or applications to interact, share data, and communicate.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/application-program-interface/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/application-service-provider/">Application Service Provider</a></h3> <p>ASP is an on-demand software or software as a service (Saas). Growing complexities and cost associated with maintaining specialized and complex software has given rise to specialized on-line services that provide businesses with cost effective solutions for a wide range of customer relationship management and marketing functions.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/application-service-provider/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/association-of-national-advertisers/">Association of National Advertisers</a></h3> <p>(ANA) was established in 1910 in Detroit, Michigan, by 45 companies in order to safeguard and advance the interests of both advertisers and consumers and is the oldest trade organization in the United States.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/association-of-national-advertisers/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/autoresponder/">Autoresponder</a></h3> <p>Quite simply, is a computer program that automatically answers email sent to it. These can be set up for email newsletter subscribers after they have filled out a subscriber form to begin receiving email marketing newsletters from a company or an organization.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/autoresponder/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/average-recipient-render-rate/">Average Recipient Render Rate</a></h3> <p>This is a term that describes a metric, expressed as a percentage, that email marketers leverage to measure the efficacy of their email newsletter marketing campaigns.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/average-recipient-render-rate/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/average-response-value/">Average Response Value</a></h3> <p>Average Response Value is another user-generated performance metric that email marketers can use to measure the success of their campaigns.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/average-response-value/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/absolute-cost-advantage/">Absolute Cost Advantage</a></h3> <p>In the world of consumer goods, an absolute cost advantage is used to describe a profit or cost break that one company has over another.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/absolute-cost-advantage/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/absolute-costs/">Absolute Costs</a></h3> <p>Marketing a product or a service successfully should include deciding what media or direct-to-consumer advertising outlets will work best based absolute costs that factor in location and current demographics.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/absolute-costs/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/account-manager/">Account Manager</a></h3> <p>The person or persons who have been charged with the responsibility for a major customer account or group of major accounts.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/account-manager/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/account-penetration-ratio/">Account Penetration Ratio</a></h3> <p>It is used to measure or evaluate either the success or limitations of salespeople.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/account-penetration-ratio/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/action-plan/">Action Plan</a></h3> <p>It is a detailed plan showing how major marketing tasks will be managed and implemented by designating who will do them – also known as an ‘action program’.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/action-plan/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/action-program/">Action Program</a></h3> <p>It is a detailed and well-documented plan that should be created, managed and implemented for all major marketing promotions, especially those that encompass websites, email newsletters, direct mail, traditional media, and social network integrations.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/action-program/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/actual-product/">Actual Product</a></h3> <p>It is a consumable product, which can also be a service or idea that a customer is purchasing.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/actual-product/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/ad-swap/">Ad Swap</a></h3> <p>They are a valuable way to increase the size of an email newsletter mailing list.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/ad-swap/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/adaptive-selling/">Adaptive Selling</a></h3> <p>This is a highly customized approach to sales that has been used in high end retail locations very effectively but in recent years has been employed in e-commerce on websites and in email marketing newsletters.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/adaptive-selling/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/added-value/">Added Value</a></h3> <p>The concept for encouraging consumers to pay extra for an elevated element of service and which may include perceived, tangible, and intangible goods or services.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/added-value/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/alexa/">Alexa</a></h3> <p>Alexa, formally known as Alexa Internet, Inc., is a subsidiary company of Amazon.com.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/alexa/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/ambient-intelligence/">Ambient Intelligence</a></h3> <p>Also known by its acronym, AmI, refers to software/hardware environments that are designed to be responsive to a human presence or assists with human interactions.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/ambient-intelligence/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/android/">Android</a></h3> <p>Android is the wildly popular, Linux-based operating system used on touchscreen mobile devices because of Google’s open source code that allows modification and integration for countless applications and innovative functionality.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/android/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/ambient-media/">Ambient Media</a></h3> <p>It is a form of advertising that we have come to accept as it surrounds almost every aspect of our daily lives. These advertisements can be found on shopping carts, public transportation, and cars and trucks as we navigate our normal daily routines.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/ambient-media/">Learn More</a></p> </div> </div> </div> <div id="term-b" class="term-wrapper"> <p class="term">B</p> <div class="inner-grid extra-relative"> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/b2b/">B2B</a></h3> <p>B2B refers to business-to-business marketing and transactions. The term is now used in industry forums, describing capital goods marketing to enterprises or large organizations.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/b2b/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/b2c/">B2C</a></h3> <p>B2C is the acronym for the business-to-consumer relationship and describes relationships and communications between an enterprise or organization and the individuals who make up its client base.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/b2c/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/back-end/">Back-end</a></h3> <p>Back-end is a generalized term used in reference to the functionality of a website that is ‘transparent’ or unseen (back-end) by a visitor versus what a user sees when they access a web page (front-end).</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/back-end/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/bayesian-filter/">Bayesian Filter</a></h3> <p>Bayesian filter, also known as Bayesian spam filtering, is a statistic-based process of email filtering that is employed to identify either wanted communication or as spam.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/bayesian-filter/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/benefit-segmentation/">Benefit Segmentation</a></h3> <p>It is another type of marketing strategy that formulates campaigns based on consumer benefits from the purchase of goods and services and in turn, concentrating efforts on communicating with and engaging specific consumer targets and niche’ demographics.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/benefit-segmentation/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/blacklist/">Blacklist</a></h3> <p>The original definition of a blacklist was a collection of entities or names that, for a specific, or a variety of reasons, may be denied a privilege, service, access, or mobility.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/blacklist/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/blog/">Blog</a></h3> <p>The word “blog” has come to describe a website that is used to promote an individual’s views on life, politics, social issues, and in more recent times where professional information is shared and when authorized participants can contribute with comments or more information for readers and/or authors of the blog.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/blog/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/boilerplate/">Boilerplate</a></h3> <p>Boilerplate is a term used for text, document layout, computer code, or language that is used as a standard and included in its application with little or few alterations or changes.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/boilerplate/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/bounce-rate/">Bounce Rate</a></h3> <p>Email marketing professionals review their bounce rates because these are an important element combined with other metrics when calculating marketing analysis equations.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/bounce-rate/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/brand-awareness/">Brand Awareness</a></h3> <p>Refers to the extent a consumer is familiar with the distinctive qualities, goods, or services of a brand or organization.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/brand-awareness/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/branding/">Branding</a></h3> <p>In its simplest terms, a brand is the recognizable name or symbol used to identify a company and its products, and more importantly, to separate the company and products from its competition on the market. Branding grants an organization quick recognition.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/branding/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/broadcast/">Broadcast</a></h3> <p>In terms of mass emails and email marketing, refers to email messages that are sent by an individual sender to a large audience. Broadcasting simultaneously sends the same message to everyone in a network.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/broadcast/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/bulk-email/">Bulk Email</a></h3> <p>There are two kinds of bulk or mass emails – the legitimate bulk email, and the unsolicited bulk or commercial email.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/bulk-email/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/buyer-resolution-theory/">Buyer Resolution Theory</a></h3> <p>It is a marketing theory that states buyer purchase behavior relies on an individual’s mental process that involves resolving five specific issues – need, product, source, price, and timing.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/buyer-resolution-theory/">Learn More</a></p> </div> </div> </div> <div id="term-c" class="term-wrapper"> <p class="term">C</p> <div class="inner-grid extra-relative"> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/call-to-action/">Call to Action</a></h3> <p>Call to action is a marketing term that describes the banners, buttons, graphics or text on a website which prompts users to continue through a “conversion funnel.”</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/call-to-action/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/can-spam-act-of-2003/">CAN-SPAM Act of 2003</a></h3> <p>This acronym represents, Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/can-spam-act-of-2003/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/catch-all/">Catch-all</a></h3> <p>Catch-all is a simple email address that is created to simply “catch all” of the emails addressed to a domain that are not cataloged in the mail server.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/catch-all/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/cauce-coalition-against-unsolicited-commercial-email/">CAUCE</a></h3> <p>A non-profit, all-volunteer advocacy group that works to reduce the amount of unsolicited commercial email, or spam, via legislation.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/cauce-coalition-against-unsolicited-commercial-email/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/challenge-response-system/">Challenge Response System</a></h3> <p>These systems are commonplace programs that verifies email messages from unknown senders.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/challenge-response-system/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/churn/">Churn</a></h3> <p>Churn simply describes the percentage of users that unsubscribe, or bounce, from an opt-in email list during a set period of time.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/churn/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/clicks-to-open-rate/">Clicks to Open Rate</a></h3> <p>CTOR and other variants are terms used to determine how effective any given email marketing campaign was and what if anything needs to be changed in order to increase conversion rates and profit.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/clicks-to-open-rate/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/co-registration/">Co-registration</a></h3> <p>This term sometimes referred to as co-registration marketing, which allows one company to leverage a partner company’s subscriber base or newsletter base to gain new subscribers or customers for their own mailings and products.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/co-registration/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/confirmation/">Confirmation</a></h3> <p>Confirmation is a best practice step in the opt-in subscription process. After users subscribe to an email newsletter or other regularly delivered mass emails– including coupon offers– a confirmation email is sent to the new subscriber.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/confirmation/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/content-header/">Content Header</a></h3> <p>The three components of an email are the envelope, the content header and the body of a message.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/content-header/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/content-marketing/">Content Marketing</a></h3> <p>A strategic marketing approach focused on creating and distributing relevant and consistent content to attract and retain a targeted audience.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/content-marketing/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/conversion-rate/">Conversion Rate</a></h3> <p>Quite simply a conversion rate is measured by the percentage of email subscribers who respond to a call-to-action in an email marketing campaign or added value promotion by clicking on the link provided.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/conversion-rate/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/cross-campaign-profiling/">Cross-Campaign Profiling</a></h3> <p>This is a useful practice for email marketers or a business with multiple products or campaigns.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/cross-campaign-profiling/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/cross-posting/">Cross-Posting</a></h3> <p>Cross-posting is simply the practice of broadcasting the same message to multiple information channels.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/cross-posting/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/cross-sell/">Cross-Sell</a></h3> <p>In cross-selling, a sales associate or customer service agent is able to combine the original sale with other products.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/cross-sell/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/customer-engagement/">Customer Engagement</a></h3> <p>A connection,response,or experience customers have with one another, with an organization, or with a brand.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/customer-engagement/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/customer-equity/">Customer Equity</a></h3> <p>It is the expected or projection of the total worth or what future revenues will be realized from a company’s customer base.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/customer-equity/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/customer-experience-management/">Customer Experience Management</a></h3> <p>(CEM) is the active monitoring of awareness, discovery, attraction, interaction, purchase, use, cultivation and advocacy.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/customer-experience-management/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/customer-relationship-management/">Customer Relationship Management</a></h3> <p>CRM is based on the careful organization and maintenance of managing company interactions with clients or customers and sales prospects.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/customer-relationship-management/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/customer-retention/">Customer Retention</a></h3> <p>The ability of a company to keep its customers over a specified time period (i.e. annually, quarterly, monthly).</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/customer-retention/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/content/">Content</a></h3> <p>Information presented to a consumer in a variety of forms. Blogs, social media posts, newsletters, photos, video, podcasts, white papers, ebooks, case studies, how-to guides, and infographics . </p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/content/">Learn More</a></p> </div> </div> </div> <div id="term-d" class="term-wrapper"> <p class="term">D</p> <div class="inner-grid extra-relative"> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/demand-generation/">Demand Generation</a></h3> <p>The marriage of marketing programs with the sales process in order to build brand awareness and drive demand for a company’s products and/or services.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/demand-generation/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/demographic/">Demographic</a></h3> <p>In marketing, this term refers to the statistical characteristics of a segment of society or population.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/demographic/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/denial-of-service-attack/">Denial-of-Service Attack</a></h3> <p>Sometimes abbreviated DOS, are an outside user’s attempt to make a machine or network resource unavailable for its intended users.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/denial-of-service-attack/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/digital-marketing/">Digital Marketing</a></h3> <p>Digital Marketing is also called online marketing, internet marketing, or web marketing. Digital marketing is an umbrella term for all online marketing efforts using digital technologies, especially the Internet, mobile, and display advertising.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/digital-marketing/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/direct-delivery/">Direct Delivery</a></h3> <p>This is a method of email communications, in which an email program is able to deliver messages directly to a recipient’s email server without having to relay through an intermediate mail server.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/direct-delivery/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/domainkeys/">DomainKeys</a></h3> <p>It is a simple email authentication system that was designed to verify an email sender’s domain and the integrity of the message.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/domainkeys/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/double-opt-in/">Double Opt-in</a></h3> <p>A double opt-in subscription method is the recommended process by which users subscribe to an email newsletter subscription list.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/double-opt-in/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/drag-and-drop/">Drag and Drop</a></h3> <p>Within a graphic user interface, drag and drop is the ability to use your finger, mouse, or similar digital device to move an image, folder, application or text from one part of a digital screen to another.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/drag-and-drop/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/dynamic-content/">Dynamic Content</a></h3> <p>This is important to the process of personalizing mass email messages. This content allows a sender to deliver unlimited variations of a single email message, personalized to meet the criteria of an individual recipient.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/dynamic-content/">Learn More</a></p> </div> </div> </div> <div id="term-e" class="term-wrapper"> <p class="term">E</p> <div class="inner-grid extra-relative"> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/ecommerce-trustmark/">Ecommerce Trustmark</a></h3> <p>E-commerce Trustmark has become more important to businesses who open virtual storefronts, and is a simple badge, image or logo that is displayed on an e-commerce website to indicate that the business is trustworthy according to the regulations of the issuing organization.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/ecommerce-trustmark/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/early-adopters/">Early Adopters</a></h3> <p>Also known as a lighthouse customer are people who help to launch new products, technology, and also in politics, fashion, art, and other fields and online services.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/early-adopters/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/e-commerce-hosting/">E-commerce Hosting</a></h3> <p>E-commerce Hosting is becoming almost a necessity in today’s marketplace. Businesses that sell their products or services online require e-commerce hosting to power their websites.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/e-commerce-hosting/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/electronic-commerce/">Electronic Commerce</a></h3> <p>Electronic commerce is more commonly known today as eCommerce, refers to the buying and selling of products and services using electronic systems.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/electronic-commerce/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/email-action-rate/">Email Action Rate</a></h3> <p>This is one of the original metrics used that helped to determine the success or failure of an email marketing campaign.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/email-action-rate/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/email-appending/">Email Appending</a></h3> <p>Email Appending is the practice of adding email information to a simple database that is based on subscribers’ or customers’ first and last name and postal address.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/email-appending/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/email-blast/">Email Blast</a></h3> <p>Typically, an email blast is a carefully designed and targeted email sent to a large number of recipients containing sale announcements or promotions.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/email-blast/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/email-broadcast-service/">Email Broadcast Service</a></h3> <p>Email Broadcast Service aka: web-based email newsletter software, email newsletter software. Sending marketing emails has become standard for organizations and commercial providers of products and services to communicate with supporters, customers or future clients.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/email-broadcast-service/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/email-certification/">Email Certification</a></h3> <p>Email Certification is a white-listing technique that is used by a company or organization who sends out a large volume of email newsletter marketing emails.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/email-certification/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/email-change-of-address/">Email Change of Address</a></h3> <p>Email change of address, sometimes noted as ECOA, is used to find the most recent mailing address for an individual.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/email-change-of-address/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/email-domain/">Email Domain</a></h3> <p>In the simplest terms, the email domain is the web address that comes after the @ symbol in an email address.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/email-domain/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/email-filter/">Email Filter</a></h3> <p>A technique used to organize incoming (and in some cases outbound) emails and to block email based on the IP address, specific and identifiable senders, keywords in the subject line, or by the quality of the content of an email.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/email-filter/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/email-friendly-name/">Email Friendly Name</a></h3> <p>It is the display name or nickname from the sender and is displayed in a recipient’s email inbox in the “From” area.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/email-friendly-name/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/email-harvesting/">Email Harvesting</a></h3> <p>This term has come to describe a process of collecting large numbers of email addresses from various sources for the purpose of profiting from the selling of harvested lists.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/email-harvesting/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/email-marketing-campaign/">Email Marketing Campaign</a></h3> <p>The use of a plain text or HTML based email for the sole purpose of conveying a targeted message to a predetermined list of subscribers that is created to render an organized display of text, images, links, audio, and video content.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/email-marketing-campaign/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/email-marketing-software/">Email Marketing Software</a></h3> <p>Over the last 10 or so years, the availability of software applications for creating, sending, and tracking subscriber responses for email marketing purposes has been growing rapidly.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/email-marketing-software/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/email-prefix/">Email Prefix</a></h3> <p>Email Prefix is the information that comes before the @ symbol in the email address.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/email-prefix/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/email-service-provider/">Email Service Provider</a></h3> <p>An ESP is a company or an organization that provides an internal mechanism to send, route, accept, and manage the receipt of email messages.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/email-service-provider/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/email-spam/">Email Spam</a></h3> <p>Refers to unsolicited email also known as “junk” mail or UCE/UBE (Unsolicited Commercial/Bulk Email).</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/email-spam/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/email-sponsorships/">Email Sponsorships</a></h3> <p>As an advertiser or email market specialist buying banner ads or contributing an article to another email marketer’s newsletters is one way of expanding your message to a new and targeted audience.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/email-sponsorships/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/enhanced-whitelist/">Enhanced Whitelist</a></h3> <p>This is an all-inclusive whitelist that is maintained by AOL (America Online).</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/enhanced-whitelist/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/event-triggered-email/">Event Triggered Email</a></h3> <p>This is a message that is sent to mailing list subscriber based on a particular event’s occurrence.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/event-triggered-email/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/email-marketing/">Email Marketing</a></h3> <p>The use of a plain text or HTML based email for the sole purpose of conveying a targeted message to a predetermined list of subscribers that is created to render an organized display of text, images, links, audio, and video content.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/email-marketing/">Learn More</a></p> </div> </div> </div> <div id="term-f" class="term-wrapper"> <p class="term">F</p> <div class="inner-grid extra-relative"> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/facebook/">Facebook</a></h3> <p>Since its launch in February of 2004, and until May of 2012, Facebook was privately owned and operated as a single entity as Facebook, Inc.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/facebook/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/false-positive/">False Positive</a></h3> <p>When discussing email spam filtering the term “false positive” refers to a permission-based email newsletter message that is incorrectly tagged or marked as spam and reported as such.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/false-positive/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/flighting/">Flighting</a></h3> <p>Flighting is a term used to describe advertising frequency and a method of timed communications with a consumer base.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/flighting/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/forward-to-a-friend/">Forward to a Friend</a></h3> <p>In most email newsletters, it refers to a link that allows the original recipient of an email newsletter to resend that message to additional people they think would like to have the information or sale, even though that person isn’t on the originators subscriber list.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/forward-to-a-friend/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/fully-qualified-domain-name/">Fully Qualified Domain Name</a></h3> <p>FQDN is sometimes referred to as an absolute domain name. This type of domain name specifies its exact location in the tree of hierarchy of the domain name system (DNS).</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/fully-qualified-domain-name/">Learn More</a></p> </div> </div> </div> <div id="term-g" class="term-wrapper"> <p class="term">G</p> <div class="inner-grid extra-relative"> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/gateway/">Gateway</a></h3> <p>In terms of networks, a gateway is a single node on a network that serves as an entrance to another network.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/gateway/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/goodbye-message/">Goodbye Message</a></h3> <p>For email marketing campaigns, this is an email message sent to list subscribers when they unsubscribe from a mailing list.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/goodbye-message/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/google-plus-marketing/">Google Plus Marketing</a></h3> <p>Google launched Google+ Pages in the fall of 2011 and was designed to let businesses connect with people they call ‘fans’ but are more customers or sales leads.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/google-plus-marketing/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/graymail/">Graymail</a></h3> <p>Graymail is a term used to describe unwanted email messages but do not qualify as spam messages.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/graymail/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/guerrilla-marketing/">Guerrilla Marketing</a></h3> <p>This is a type of promotion that uses atypical tactics to achieve the attention of a the general public but most specifically potential customers</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/guerrilla-marketing/">Learn More</a></p> </div> </div> </div> <div id="term-h" class="term-wrapper"> <p class="term">H</p> <div class="inner-grid extra-relative"> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/hard-bounce/">Hard Bounce</a></h3> <p>A hard bounce is an email message returned to a sender tagged as permanently undeliverable.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/hard-bounce/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/hardlink/">Hardlink</a></h3> <p>Hardlink is one of several methods of object hyperlinking that includes graphical tags or most recently promoted QRCodes, SMS (sinple message service) tags and RFID (radio frequency identification) tags.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/hardlink/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/honeypot/">Honeypot</a></h3> <p>This term is adapted from the name of the sticky and sweet substance that can be used to lure unsuspecting prey.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/honeypot/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/house-list/">House List</a></h3> <p>House List or Retention List. Every business who primarily conducts sales and marketing online and through email campaigns wants to build a viable house email or subscriber list.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/house-list/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/html-email/">HTML Email</a></h3> <p>Hyper Text Markup Language. Using HTML code makes it possible to create email marketing newsletters that deliver eye-pleasing layouts to customer’s email in-boxes.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/html-email/">Learn More</a></p> </div> </div> </div> <div id="term-i" class="term-wrapper"> <p class="term">I</p> <div class="inner-grid extra-relative"> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/impression/">Impression</a></h3> <p>Impression is a term used in the online marketing world to describe the number of times that a banner or display advertisement is viewed.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/impression/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/inbound-marketing/">Inbound Marketing</a></h3> <p>The newer, innovative marketing approach which aims to pull potential customers toward a company, a company’s website, and a particular product or service the company offers.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/inbound-marketing/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/inbox-placement/">Inbox Placement</a></h3> <p>Inbox Placement aka: Inbox Placement Rate. Inbox Placement / Total Sent = Inbox Placement Rate which is another metric which is a way for email marketers to determine deliverability based on inbox placement instead of on email bounce rates.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/inbox-placement/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/incentive/">Incentive</a></h3> <p>Incentive is a word that is used widely in the world of marketing and basically indicates when something of added value is combined with the sale of a product or service to make it more attractive to a potential or existing customer.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/incentive/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/integrated-marketing-communications/">Integrated Marketing Communications</a></h3> <p>The newer, inn(IMC) is an emerging marketing approach to establishing a brand with messaging that conveys a seamless tone and style across many social networking platforms and with direct to consumer email marketing newsletters.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/integrated-marketing-communications/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/internet-message-access-protocol/">Internet Message Access Protocol</a></h3> <p>Internet Message Access Protocol often identified as the acronym IMAP, it describes the standard method for accessing email from a remote server.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/internet-message-access-protocol/">Learn More</a></p> </div> </div> </div> <div id="term-l" class="term-wrapper"> <p class="term">L</p> <div class="inner-grid extra-relative"> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/landing-page/">Landing Page</a></h3> <p>This is a dedicated website destination, or a home page of a website where users are led when they click a link in an email newsletter.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/landing-page/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/law-of-demand/">Law of Demand</a></h3> <p>Law of Demand states that when market situations remain constant and when prices fall the quantity demanded of a good increases and if the price increases or never falls then the demand for a good falls.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/law-of-demand/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/lead-scoring/">Lead Scoring</a></h3> <p>An objective system for ranking leads to determine which ones are ready to convert immediately, which ones need further nurturing, and which ones are highly unlikely to buy.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/lead-scoring/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/levels-of-authentication/">Levels of Authentication</a></h3> <p>This term is used to describe the technology standard established to pinpoint the true identity of an email sender.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/levels-of-authentication/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/linkedin/">Linkedin</a></h3> <p>Like other social networking services, this is an internet location for connecting with like-minded people, sharing ideas, and for collaboration.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/linkedin/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/list-broker/">List Broker</a></h3> <p>This is a person or firm that sells categorized lists of people and their contact information for use in direct mail, telemarketing or email advertising campaigns.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/list-broker/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/list-fatigue/">List Fatigue</a></h3> <p>It is a term that refers to a waning of responses and results from email lists.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/list-fatigue/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/list-host/">List Host</a></h3> <p>This is a web-based service that provides marketers with the tools necessary to manage large email address databases and to distribute high volumes of emails.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/list-host/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/list-segmentation/">List Segmentation</a></h3> <p>For email marketers, dividing email subscriber lists into various interest or demographic based sub-lists, is a way to reach more customers that are more likely to respond to offers or other requests for participation.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/list-segmentation/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/listserv/">LISTSERV</a></h3> <p>It is the abbreviation for software that was written and registered as a trademark by L-Soft International.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/listserv/">Learn More</a></p> </div> </div> </div> <div id="term-m" class="term-wrapper"> <p class="term">M</p> <div class="inner-grid extra-relative"> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/mail-bomb/">Mail Bomb</a></h3> <p>Mail Bomb is a term used to describe a large number of unwanted email communications sent to a single recipient, or to a group of recipients.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/mail-bomb/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/mail-exchange-record/">Mail Exchange Record</a></h3> <p>Mail Exchange Record is often noted as an MX record, and is a resource record located in the domain name system (DNS).</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/mail-exchange-record/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/mail-loop/">Mail Loop</a></h3> <p>Mail loop, also referred to as an email loop, is a simple infinite loop phenomenon.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/mail-loop/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/mail-service-provider/">Mail Service Provider</a></h3> <p>Also called email service providers (ESP), are available to both individuals and commercial-level email users.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/mail-service-provider/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/mail-transfer-agent/">Mail Transfer Agent</a></h3> <p>Mail Transfer Agent or (MTA) may also be referred to as message transfer agent or mail relay.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/mail-transfer-agent/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/mailer-daemon/">Mailer-Daemon</a></h3> <p>Mailer Daemon is a notification of a failed email delivery in the standard SMTP protocol.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/mailer-daemon/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/marketing-automation/">Marketing Automation</a></h3> <p>A means of leveraging technology to make up for deficiencies in the traditional, manual process of marketing.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/marketing-automation/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/mass-email/">Mass Email</a></h3> <p>Mass email is created and sent to a considerably large group of recipients that may or may not be targeted to any certain demographic or group.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/mass-email/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/multi-channel-marketing-system/">Multi-Channel Marketing System</a></h3> <p>Multi-channel marketing is a system, or method of marketing that uses more than one means in which to reach current or potential customers with product or service messages.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/multi-channel-marketing-system/">Learn More</a></p> </div> </div> </div> <div id="term-n" class="term-wrapper"> <p class="term">N</p> <div class="inner-grid extra-relative"> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/near-field-communications/">Near Field Communications</a></h3> <p>(NFC), is a set of standards for smartphones and similar devices to establish a connection that facilitates the sharing of data by touching or bringing them into close proximity.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/near-field-communications/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/niche-market/">Niche Market</a></h3> <p>Niche Market is a subset of a consumer segment on which a specific product or brand’s marketing efforts are focused.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/niche-market/">Learn More</a></p> </div> </div> </div> <div id="term-o" class="term-wrapper"> <p class="term">O</p> <div class="inner-grid extra-relative"> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/object-hyperlinking/">Object Hyperlinking</a></h3> <p>Object Hyperlinking is a newly coined term (or neologism) that usually refers to extending the link between information offered on the internet and both objects and locations in the real world.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/object-hyperlinking/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/online-marketing/">Online Marketing</a></h3> <p>Any tool, strategy, or method of building brand awareness about a business or organization by using the internet.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/online-marketing/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/open-rate/">Open Rate</a></h3> <p>Basically there are only a few elements or indicators of an Open Rate. These are: Total Confirmed Accepted = Open Rate and Total Confirmed Opens Accepted = Open Rate</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/open-rate/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/open-relay/">Open Relay</a></h3> <p>Open Relay is a simple mail transfer protocol (SMTP) server that is configured to allow anyone using the Internet to send email messages through it; some servers are configured so that only known users can send email messages.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/open-relay/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/opt-in-subscribe/">Opt-in Subscribe</a></h3> <p>To opt-in or subscribe to an email list a user is required to request or signup to receive email communications by supplying an email address to a particular company or organization, website or individual thereby giving them permission to send communications.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/opt-in-subscribe/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/opt-out-unsubscribe/">Opt-out Unsubscribe</a></h3> <p>This happens when a subscriber requests that a sender no longer send them any future email communications.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/opt-out-unsubscribe/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/organic-ranking/">Organic Ranking</a></h3> <p>Also known as “natural” ranking, is both a designation and method to bring user traffic to any web site without the use of pay-per-click, or any other type of paid advertising that places a company or organization at the top of a search results page.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/organic-ranking/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/outbound-marketing/">Outbound Marketing</a></h3> <p>A traditional marketing approach which aims to direct potential customers to a business or organization by using techniques such as broadcast emails, advertising, telemarketing/cold calling, or direct mail.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/outbound-marketing/">Learn More</a></p> </div> </div> </div> <div id="term-p" class="term-wrapper"> <p class="term">P</p> <div class="inner-grid extra-relative"> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/pass-along/">Pass-Along</a></h3> <p>Pass-Along or pass-along email, refers to a viral email that is sent rapidly from person to person.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/pass-along/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/personalization/">Personalization</a></h3> <p>With the onset and widespread acceptance of commercial email marketing newsletters streaming out to millions of recipients on a daily basis, the practice of personalizing these messages has become almost standard and a necessity.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/personalization/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/phishing/">Phishing</a></h3> <p>A series of scenario-based analytic methods that uses a baseline control sample that is compared to several single-variable test samples.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/phishing/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/physical-address/">Physical Address</a></h3> <p>With the onset and widespread acceptance of commercial email marketing newsletters streaming out to millions of recipients on a daily basis, the practice of personalizing these messages has become almost standard and a necessity.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/physical-address/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/piggyback-email/">Piggyback Email</a></h3> <p>Piggyback Email in the context of email marketing, this term refers to messages, which transfers third-party advertisements to a subscriber list.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/piggyback-email/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/pinterest/">Pinterest</a></h3> <p>The new social network photo sharing service is a pinboard-style website that allows users to create a theme-based image collection of their choice.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/pinterest/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/plain-text-email/">Plain Text Email</a></h3> <p>No matter how sophisticated email newsletter design coding becomes in the future, it seems that the tried-and-true plain text email format is here to stay.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/plain-text-email/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/planned-obsolescence/">Planned Obsolescence</a></h3> <p>Planned or ‘built-in obsolescence’ in industrial design is the expectation of a product’s limited useful life- whether that is due to it falling out of consumer favor or fashion or its functional life.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/planned-obsolescence/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/podcast/">Podcast</a></h3> <p>Podcast is the term used to describe digital media that is usually presented as an episodic series of audio/radio, and/or video files.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/podcast/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/post-office-protocol-pop3/">Post Office Protocol/POP3</a></h3> <p>In email and computing, POP and POP3 refer to the Post Office Protocol.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/post-office-protocol-pop3/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/postmaster/">Postmaster</a></h3> <p>As may be expected in email and computing, the postmaster is a title identifying a mail server’s administrator.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/postmaster/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/pre-existing-business-relationship/">Pre-existing Business Relationship</a></h3> <p>For email marketing, a preexisting business relationship is one that exists between the initiator and the recipient of email messages.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/pre-existing-business-relationship/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/pretty-good-privacy/">Pretty Good Privacy</a></h3> <p>PGP software is used to encrypt/protect email as it moves from one computer to another. PGP, is the name of a computer program created in 1991 by Phil Zimmerman.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/pretty-good-privacy/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/preview-text/">Preview text</a></h3> <p>Text that appears after or below the subject line in an inbox and helps indicate what the email is about.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/preview-text/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/privacy-policy/">Privacy Policy</a></h3> <p>All online entities that gathers information from their visitors, customers, or members, is required by the Privacy Act of 1974 to provide a clear description of a website or company’s policy on the use of information collected from and about website visitors and what they do, and do not do, with the data.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/privacy-policy/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/proactive-marketing-strategies/">Proactive Marketing Strategies</a></h3> <p>Proactive Marketing Strategies is essentially an offensive marketing strategy that factors in future competition with current data and consumer trends.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/proactive-marketing-strategies/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/promotional-objectives/">Promotional Objectives</a></h3> <p>Promotional Objectives is part of an overarching marketing strategy.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/promotional-objectives/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/protocol/">Protocol</a></h3> <p>Protocol is a common function or a means for unrelated objects to communicate with each other in object-oriented programming.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/protocol/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/predictive-analytics/">Predictive Analytics</a></h3> <p>A type of advanced analytics which uses data to make predictions about unknown future events.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/predictive-analytics/">Learn More</a></p> </div> </div> </div> <div id="term-q" class="term-wrapper"> <p class="term">Q</p> <div class="inner-grid extra-relative"> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/qr-codes/">QR Codes</a></h3> <p>These simple black and white squares are a type of matrix or two-dimensional barcode.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/qr-codes/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/qualified-available-market/">Qualified Available Market</a></h3> <p>It is the overarching term for consumers who are interested in a product, can afford it, and who are not prevented from purchasing by any access barrier or legal restriction.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/qualified-available-market/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/queue/">Queue</a></h3> <p>In computing, a queue refers to a sequence of work objects that are waiting to be processed. Email also features a queue which follows this principle.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/queue/">Learn More</a></p> </div> </div> </div> <div id="term-r" class="term-wrapper"> <p class="term">R</p> <div class="inner-grid extra-relative"> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/reach-and-frequency/">Reach and Frequency</a></h3> <p>It is a marketing strategy that basically weighs the elements of brand message frequency against estimated consumer reach.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/reach-and-frequency/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/read-or-open-length/">Read or Open Length</a></h3> <p>Although this term appears in glossary term lists on a few websites, it appears to be a misleading term</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/read-or-open-length/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/real-time-marketing/">Real-Time Marketing</a></h3> <p>Dynamic marketing that interacts with a target audience or specific customer at a particular time and place.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/real-time-marketing/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/relationship-email/">Relationship Email</a></h3> <p>In email marketing, this is a communication that refers back to a commercial action that occurred between a business and a customer, which may have included a purchase, a complaint or a customer service or support request via email.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/relationship-email/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/render-rate/">Render Rate</a></h3> <p>Render Rate or Renders is a relatively new industry-wide term used to describe a metric created to measure the initial level of email engagement more consistently and more accurately than a simple open rate.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/render-rate/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/rental-acquisition-list/">Rental/Acquisition List</a></h3> <p>These lists are extremely tempting for new email marketers. Growing a viable subscriber list through opt-in methods can take time and effort.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/rental-acquisition-list/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/reverse-dns/">Reverse DNS</a></h3> <p>In computer technology, reverse Domain Name Server (DNS) lookup or resolution is used to determine a domain name that is associated with an IP address using the Internet DNS lookup service.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/reverse-dns/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/reverse-marketing-channel/">Reverse Marketing Channel</a></h3> <p>This term describes the backward flow or process by which used goods, that will be used in the recycling and repurposing of those goods as raw materials, come from the consumer.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/reverse-marketing-channel/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/rss-feed/">RSS Feed</a></h3> <p>RSS Feed or Rich Site Summary or Real Simple Syndication. RSS feeds are actually a collection of web-feed formats used to publish articles and posts from blogs or websites that can contain text, images, and video. These feeds can be full articles or summaries.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/rss-feed/">Learn More</a></p> </div> </div> </div> <div id="term-s" class="term-wrapper"> <p class="term">S</p> <div class="inner-grid extra-relative"> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/seed-emails/">Seed Emails</a></h3> <p>In email marketing, this term describes an email address that is placed on a list — often secretly — to track delivery rate, and to assess the visible appearance of delivered email messages.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/seed-emails/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/sender-policy-framework/">Sender Policy Framework</a></h3> <p>SPF is simply a validation system in the form of a DNS record that identifies on whose behalf an IP or domain sends email.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/sender-policy-framework/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/sender-score/">Sender Score</a></h3> <p>Return Path provides a free service that distributes publicly-available scores for every IP address sending outgoing mail.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/sender-score/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/shared-server/">Shared Server</a></h3> <p>For email marketing, a shared server refers, simply, to an email server that is used by more than one company or sender.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/shared-server/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/social-media/">Social Media</a></h3> <p>This term encompasses six different types: social networking sites and microblogs (e.g., Facebook, LinkedIn, Twitter), video content sharing (e.g., YouTube), collaborative information or instructional projects (e.g., Wikipedia), virtual game worlds (e.g., Runes of Magic and World of Warcraft), and virtual social communities (e.g. Second Life).</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/social-media/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/social-network/">Social Network</a></h3> <p>Social Network is a term used for the theoretical concept as used in social/behavioral academic sciences.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/social-network/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/solo-mailing/">Solo Mailing</a></h3> <p>In terms of email marketing, solo mail refers to a single communication to an opt-in email list that is separate from regular newsletters and promotions.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/solo-mailing/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/spam-complaint/">Spam Complaint</a></h3> <p>For email, a spam complaint refers to when an email user flags a message as “junk” or “unsolicited.”</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/spam-complaint/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/spamhaus/">Spamhaus</a></h3> <p>In the world of email marketing, Spamhaus — also called The Spamhaus Project — is an international organization that actively tracks email spammers and spam-related activities.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/spamhaus/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/spoofing/">Spoofing</a></h3> <p>Spoofing is an email marketing practice in which the sender will change their name, or other parts of the header, in an email message so that the message appears to come from another address.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/spoofing/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/subject-line/">Subject Line</a></h3> <p>A Subject Line is the introduction that identifies the emails intent.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/subject-line/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/suppression-list/">Suppression List</a></h3> <p>In email marketing, this is a collection of valid email addresses whose users have signed up for and opted-out of regular email communications.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/suppression-list/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/social-media-marketing/">Social Media Marketing</a></h3> <p>Social media marketing is the practice of using social media channels or platforms to exchange ideas and form relationships with your audience, build and promote your brand, and ultimately increase sales.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/social-media-marketing/">Learn More</a></p> </div> </div> </div> <div id="term-t" class="term-wrapper"> <p class="term">T</p> <div class="inner-grid extra-relative"> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/targeted-email/">Targeted Email</a></h3> <p>This method of email marketing is a solid and proven promotional technique that pays off with a little prior planning and email list segmentation.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/targeted-email/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/targeted-marketing/">Targeted Marketing</a></h3> <p>This term refers to an advertiser or company that examines an existing market and breaks it down into segments.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/targeted-marketing/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/teaser/">Teaser</a></h3> <p>Teaser or tease message, can be used as the front-runner of an email marketing campaign.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/teaser/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/terms-and-conditions/">Terms and Conditions</a></h3> <p>These are the agreements that a user assumes by identifying they have “read and agree” when they sign up for email newsletters or regular email promotions via a company’s mailing list.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/terms-and-conditions/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/tests/">Tests</a></h3> <p>Testing is an important aspect of any email newsletter marketing campaign. One of the simplest email tests is the review email.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/tests/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/thank-you-page/">Thank-you Page</a></h3> <p>It is the web page that visitors are automatically directed to after they submit an order or any other form online.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/thank-you-page/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/throttling/">Throttling</a></h3> <p>Throttling describes the process of regulating email send rates. Throttle limits the number of email messages that a broadcaster can send to a single ISP or mail server at one time.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/throttling/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/transactional-or-relationship-email-message/">Transactional or Relationship Email Message</a></h3> <p>Using this method of communication, a recipient can complete a transaction in the body of the email itself and is not redirected to a webpage that is instrumental to completing the transaction.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/transactional-or-relationship-email-message/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/transpromotional/">Transpromotional</a></h3> <p>It is a compound term from the combined words of “transaction” and “promotional” and describes the adding of relevant marketing or business related messages on unrelated transaction documents like invoices, cash register receipts, and statements.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/transpromotional/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/twitter/">Twitter</a></h3> <p>Twitter is a micro blogging and online social networking service that allows registered users to send and read text-based posts, which are limited to 140 characters.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/twitter/">Learn More</a></p> </div> </div> </div> <div id="term-v" class="term-wrapper"> <p class="term">V</p> <div class="inner-grid extra-relative"> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/value-added/">Value Added</a></h3> <p>It refers to a physical or imagined perception of a bonus that is applied or combined with a product or service with little or no extra cost involved with the purchase.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/value-added/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/verification/">Verification</a></h3> <p>It refers to a physical or imagined perception of a bonus that is applied or combined with a product or service with little or no extra cost involved with the purchase.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/verification/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/viral-marketing/">Viral Marketing</a></h3> <p>It is a term or buzzwords that refer to the use of existing social networking websites for the purpose of increasing brand or issue awareness.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/viral-marketing/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/viral-responses/">Viral Responses</a></h3> <p>This term refers to email marketing newsletter subscribers who receive a referral or forwarded email, open the message and click on a link.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/viral-responses/">Learn More</a></p> </div> </div> </div> <div id="term-w" class="term-wrapper"> <p class="term">W</p> <div class="inner-grid extra-relative"> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/web-bug/">Web Bug</a></h3> <p>Web bug is a simple 1-pixel-by-1-pixel image tag that can be added to an HTML message.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/web-bug/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/web-friendly-fonts/">Web Friendly Fonts</a></h3> <p>Web friendly notes are those that are most commonly able to render correctly on every browser or email inbox.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/web-friendly-fonts/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/whats-in-it-for-me/">What’s In It For Me</a></h3> <p>Also identified as WIIFM, is a simple way of factoring in a user’s mindset when visiting a business’s website.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/whats-in-it-for-me/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/whitelist/">Whitelist</a></h3> <p>A whitelist is exactly the opposite of a blacklist. As a noun, whitelist has become a generic term for either an e-mail and/or IP addresses that have proven themselves as trusted sources.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/whitelist/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/worm/">Worm</a></h3> <p>It is a malicious code that is delivered via an executable attachment in an email or over a computer network.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/define/worm/">Learn More</a></p> </div> <div class="copy-block"> <h3><a href="https://www.icontact.com/define/wysiwyg/">WYSIWYG</a></h3> <p>It is an acronym for ‘what you see is what you get’ and is now considered a universal term for describing a computer program that allows users to edit in real time and on a computer monitor display that closely resembles the printed or screen rendering of the finished product.</p> <p class="single-cta-btn"><a 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