Marketing Analytics Dashboard

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changing conditions – both good and bad – immediately. There isn’t time to wrangle and clean fragmented data from a zillion sources. You need trusted data that is ready to go, so you can provide fast answers to complex questions and help guide smart marketing decisions. You need a marketing system of record.</p> </div> </div> <hr class="wp-block-separator has-css-opacity"/> <div class="feature-blocks module " data-module-position="3" data-distinct-module-position="1" data-tab-position="0" data-module-id="block_3bb9d19a747464ee120b6f63d83b1234" data-module-name="Feature Blocks" > <div class="feature-block-inner"> <div class=" copy"> <h2 class="default">Wrangling data is no fun. Analyzing it is</h2> </div> <div class="blocks default scroll-horizontally"> <a class="block" > <img decoding="async" src="https://impact.com/wp-content/uploads/2022/04/Navigation.svg" class="attachment-thumbnail size-thumbnail" alt="sponsorships" loading="lazy" /> <h5>Data onboarding</h5> <p><p>Our Universal Tracking Tag captures the majority of your data in real time. You can then leverage our library of 150+ pre-configured integrations to automatically ingest and de-duplicate cost and touchpoint data from both internal and external data sources.</p> </p> </a> <a class="block" > <img decoding="async" src="https://impact.com/wp-content/uploads/2022/04/Serarch-add-01.svg" class="attachment-thumbnail size-thumbnail" alt="search" loading="lazy" /> <h5>Source of truth</h5> <p><p>Your data is cleansed, verified, de-duplicated, and normalized at the event-level, providing greater accuracy and an unmuddled view of your customer journey. Finally understand true causality, analyze incrementality, and glean deep insights to guide your team.</p> </p> </a> <a class="block" > <img decoding="async" src="https://impact.com/wp-content/uploads/2022/04/tv-location.svg" class="attachment-thumbnail size-thumbnail" alt="tv location" loading="lazy" /> <h5>Cross-device identification</h5> <p><p>Track interactions across every device to understand how your customers truly interact with your ads. Our proprietary identity matching paints a clear, detailed picture of each customer’s journey across devices and bridges offline and digital performance.</p> </p> </a> </div> </div> </div> <div class="dynamic-tabs module " data-module-position="4" data-distinct-module-position="1" data-tab-position="0" data-module-id="block_6a6d905829cc3549cf8d0d3111664b21" data-module-name="Dynamic Tabs" > <div class="heading"> </div> <div class="tab-pill-container"> <div class="tab-pills"> <a > <p class="tab-pill active " data-tab-index="0"> Spreadsheets be gone </p> </a> <a > <p class="tab-pill " data-tab-index="1"> Custom reporting </p> </a> <a > <p class="tab-pill " data-tab-index="2"> Actionable insights </p> </a> <a > <p class="tab-pill " data-tab-index="3"> Beautiful visuals </p> </a> <a > <p class="tab-pill " data-tab-index="4"> Open platform </p> </a> </div> </div> <div class="tab-content-container"> <div class="tab-content better-scroll active" data-tab-index="0"> <div class="feature white-background" data-module-position="4" data-distinct-module-position="0" data-tab-position="1" data-module-id="block_8569" data-module-name="Feature" > <div class="feature-inner module left-text"> <div class="left"> <div class="title"> <h2 class="default default">Spreadsheets be gone</h2> </div>  <div class="copy default"><p>Forgo the ongoing hassle of wrangling data from multiple sources into spreadsheets that crash under the load and from channel discrepancies that inevitably arise when trying to compare the disparate data.</p> <p>Leverage our robust reporting suite and custom report builder to get everything you need. With just a click you can analyze your data from the macro level down to granular keywords, ads, or user behavior. Or feel free to export your cleansed, normalized and aggregated data back into your own DMP, if you choose.</p> </div> </div> <div class="right no-shadow image"> <img decoding="async" width="1680" height="1175" src="https://impact.com/wp-content/uploads/2020/05/Spreadsheet-Hell.png" class="feature-img" alt="" loading="lazy" srcset="https://impact.com/wp-content/uploads/2020/05/Spreadsheet-Hell.png 1680w, https://impact.com/wp-content/uploads/2020/05/Spreadsheet-Hell-300x210.png 300w, https://impact.com/wp-content/uploads/2020/05/Spreadsheet-Hell-1024x716.png 1024w, https://impact.com/wp-content/uploads/2020/05/Spreadsheet-Hell-768x537.png 768w, https://impact.com/wp-content/uploads/2020/05/Spreadsheet-Hell-1536x1074.png 1536w, https://impact.com/wp-content/uploads/2020/05/Spreadsheet-Hell-1200x839.png 1200w" sizes="(max-width: 1680px) 100vw, 1680px" /> </div> </div> </div> </div> <div class="tab-content better-scroll " data-tab-index="1"> <div class="feature white-background" data-module-position="4" data-distinct-module-position="0" data-tab-position="2" data-module-id="block_6950" data-module-name="Feature" > <div class="feature-inner module left-text"> <div class="left"> <div class="title"> <h2 class="default default">Custom reporting</h2> </div>  <div class="copy default"><p>Personalize any of the reporting templates in our vast out-of-the-box reporting suite. And find the unique story in your data with drag-and-drop custom report building. Both options grant you access to granular real-time views at the channel, media, keyword, and ad levels.</p> <p>You can also schedule report deliveries to keep stakeholders informed and set custom alerts to immediately notify you of issues or opportunities within your campaigns.</p> </div> </div> <div class="right no-shadow image"> <img decoding="async" width="1680" height="1006" src="https://impact.com/wp-content/uploads/2019/01/Slide-19-CustomReportBuilder.gif" class="feature-img" alt="" loading="lazy" /> </div> </div> </div> </div> <div class="tab-content better-scroll " data-tab-index="2"> <div class="feature white-background" data-module-position="4" data-distinct-module-position="0" data-tab-position="3" data-module-id="block_8247" data-module-name="Feature" > <div class="feature-inner module left-text"> <div class="left"> <div class="title"> <h2 class="default default">Actionable insights</h2> </div>  <div class="copy default"><p>Go beyond traditional performance reporting to leverage intelligent, actionable insights that illuminate the “why” behind the performance of your media buys. Track customer interactions every step of the journey and across every device to see how they truly interact with your ads and to identify which tactics affect their decision to buy or bail.</p> <p>Assess the incremental value of each media vendor and performance partner and gauge their true contribution to the beginning, middle, and end of the customer journey. Armed with deeper insights both broad and deep, you can guide your team to confidently adjust tactics and improve ROI in real time.</p> </div> </div> <div class="right no-shadow image"> <img decoding="async" width="1680" height="1175" src="https://impact.com/wp-content/uploads/2020/05/Actionable-Insights.png" class="feature-img" alt="" loading="lazy" srcset="https://impact.com/wp-content/uploads/2020/05/Actionable-Insights.png 1680w, https://impact.com/wp-content/uploads/2020/05/Actionable-Insights-300x210.png 300w, https://impact.com/wp-content/uploads/2020/05/Actionable-Insights-1024x716.png 1024w, https://impact.com/wp-content/uploads/2020/05/Actionable-Insights-768x537.png 768w, https://impact.com/wp-content/uploads/2020/05/Actionable-Insights-1536x1074.png 1536w, https://impact.com/wp-content/uploads/2020/05/Actionable-Insights-1200x839.png 1200w" sizes="(max-width: 1680px) 100vw, 1680px" /> </div> </div> </div> </div> <div class="tab-content better-scroll " data-tab-index="3"> <div class="feature white-background" data-module-position="4" data-distinct-module-position="0" data-tab-position="4" data-module-id="block_7600" data-module-name="Feature" > <div class="feature-inner module left-text"> <div class="left"> <div class="title"> <h2 class="default default">Beautiful visuals</h2> </div>  <div class="copy default"><div class="title"> <p class="default default"><span style="font-size: 16px;">Tabular reports are helpful, but visuals help you and your team to spot trends and identify anomalies more easily. Leverage eye-catching, intuitive visuals of metrics, trends, and insights to help articulate your findings more effectively to marketing leadership and key stakeholders.</span></p> </div> </div> </div> <div class="right no-shadow image"> <img decoding="async" width="1680" height="1006" src="https://impact.com/wp-content/uploads/2019/01/Device-Analysis-1.png" class="feature-img" alt="" loading="lazy" srcset="https://impact.com/wp-content/uploads/2019/01/Device-Analysis-1.png 1680w, https://impact.com/wp-content/uploads/2019/01/Device-Analysis-1-300x180.png 300w, https://impact.com/wp-content/uploads/2019/01/Device-Analysis-1-1024x613.png 1024w, https://impact.com/wp-content/uploads/2019/01/Device-Analysis-1-768x460.png 768w, https://impact.com/wp-content/uploads/2019/01/Device-Analysis-1-1536x920.png 1536w, https://impact.com/wp-content/uploads/2019/01/Device-Analysis-1-1200x719.png 1200w" sizes="(max-width: 1680px) 100vw, 1680px" /> </div> </div> </div> </div> <div class="tab-content better-scroll " data-tab-index="4"> <div class="feature white-background" data-module-position="4" data-distinct-module-position="0" data-tab-position="5" data-module-id="block_6151" data-module-name="Feature" > <div class="feature-inner module left-text"> <div class="left"> <div class="title"> <h2 class="default default">Open platform</h2> </div>  <div class="copy default"><p>The foundation of impact.com’s product suite is our open and continually evolving platform. Leverage a robust library of turnkey integrations and an open platform with extensive APIs to onboard your data from major adtech and eCommerce platforms and to gain a comprehensive view of your marketing ecosystem. Seamlessly ingest campaign performance metrics as well as transaction events, such as in-app mobile events and installs.</p> <p>It’s your data, so handle it how you see fit. Use our robust reporting platform and custom report builder, or feel free to export your data into your own analytics suite. Whatever works best for you.</p> </div> </div> <div class="right no-shadow image"> <img decoding="async" width="1680" height="1266" src="https://impact.com/wp-content/uploads/2020/05/open_platform@2x.png" class="feature-img" alt="" loading="lazy" srcset="https://impact.com/wp-content/uploads/2020/05/open_platform@2x.png 1680w, https://impact.com/wp-content/uploads/2020/05/open_platform@2x-300x226.png 300w, https://impact.com/wp-content/uploads/2020/05/open_platform@2x-1024x772.png 1024w, https://impact.com/wp-content/uploads/2020/05/open_platform@2x-768x579.png 768w, https://impact.com/wp-content/uploads/2020/05/open_platform@2x-1536x1157.png 1536w, https://impact.com/wp-content/uploads/2020/05/open_platform@2x-1200x904.png 1200w" sizes="(max-width: 1680px) 100vw, 1680px" /> </div> </div> </div> </div> </div> </div> <hr class="wp-block-separator has-css-opacity"/> <section class="recommended-content module" data-module-position="5" data-distinct-module-position="1" 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srcset="https://impact.com/wp-content/uploads/2024/11/high-performing-1200x574.webp 1200w, https://impact.com/wp-content/uploads/2024/11/high-performing-300x144.webp 300w, https://impact.com/wp-content/uploads/2024/11/high-performing-1024x490.webp 1024w, https://impact.com/wp-content/uploads/2024/11/high-performing-768x368.webp 768w, https://impact.com/wp-content/uploads/2024/11/high-performing-1536x735.webp 1536w, https://impact.com/wp-content/uploads/2024/11/high-performing-940x450.webp 940w, https://impact.com/wp-content/uploads/2024/11/high-performing-1320x630.webp 1320w, https://impact.com/wp-content/uploads/2024/11/high-performing.webp 1880w" sizes="(max-width: 1200px) 100vw, 1200px" /> <div class="copy "> <h6>Blog</h6> <p>5 strategies to turn affiliates into high-performing partnerships </p> </div> </a> <a class="insight-content-card" href="https://impact.com/referral/multi-objective-b2b-referral-program/" data-content-type="blog"> <img decoding="async" width="1200" height="574" src="https://impact.com/wp-content/uploads/2024/11/B2B-referral-program-1200x574.webp" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="A diverse group of individuals collaborating around a table, each engaged with their laptops in a productive environment." loading="lazy" srcset="https://impact.com/wp-content/uploads/2024/11/B2B-referral-program-1200x574.webp 1200w, https://impact.com/wp-content/uploads/2024/11/B2B-referral-program-300x144.webp 300w, https://impact.com/wp-content/uploads/2024/11/B2B-referral-program-1024x490.webp 1024w, https://impact.com/wp-content/uploads/2024/11/B2B-referral-program-768x368.webp 768w, https://impact.com/wp-content/uploads/2024/11/B2B-referral-program-1536x735.webp 1536w, https://impact.com/wp-content/uploads/2024/11/B2B-referral-program-940x450.webp 940w, https://impact.com/wp-content/uploads/2024/11/B2B-referral-program-1320x630.webp 1320w, https://impact.com/wp-content/uploads/2024/11/B2B-referral-program.webp 1880w" sizes="(max-width: 1200px) 100vw, 1200px" /> <div class="copy "> <h6>Blog</h6> <p>Why a multi-objective B2B referral program is key to better customer engagement</p> </div> </a> </div> <div class="copy">Visit our <strong><a href="https://impact.com/insights/">Insights</a></strong> section for more! </div> </section> <div class="cta-banner module gradient-animation " data-module-position="6" data-distinct-module-position="1" data-tab-position="0" data-module-id="block_9f5732bce0f39b443847e057e0cbd9d7" data-module-name="Cta Banner" > <div class="copy"> <h2>Let’s improve your return on ad spend</h2> <p>Find out how impact.com can help you maximize every marketing dollar.</p> <div class="buttons"> <a href="/get-started/" class="cta-button" >Request a demo</a> </div> </div> </div> </div> <footer id="footer"> <div id="footerMenu"> <div class="widgetBlock "> <a class="mainMenuItem" target="_self" > Platform </a> <div class="submenu"> <ul id="menu-platform" class="menu"><li 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