<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:media="http://search.yahoo.com/mrss/" xmlns:webfeeds="http://webfeeds.org/rss/1.0"> <channel> <title>impact.com</title> <atom:link href="https://impact.com/feed/" rel="self" type="application/rss+xml" /> <link>https://impact.com/</link> <description>Partnerships, Ad Fraud Detection &#38; Marketing Intelligence ~ SaaS Platform Solution</description> <lastBuildDate>Fri, 04 Apr 2025 10:13:31 +0000</lastBuildDate> <language>en-US</language> <sy:updatePeriod> hourly </sy:updatePeriod> <sy:updateFrequency> 1 </sy:updateFrequency> <webfeeds:icon>https://impact.com/wp-content/uploads/2019/10/logo.png</webfeeds:icon> <item> <title>Strategic integration: How Getty Images built a global content ecosystem through partnerships</title> <link>https://impact.com/partnerships/strategic-partnerships-digital-transformation/</link> <dc:creator><![CDATA[Kellie Davis, Content Director]]></dc:creator> <pubDate>Fri, 04 Apr 2025 09:24:08 +0000</pubDate> <category><![CDATA[Partnerships]]></category> <guid isPermaLink="false">https://impact.com/?p=130915</guid> <description><![CDATA[<p>In today's interconnected digital landscape, strategic partnerships have become essential for business growth. Few companies exemplify this better than Getty Images, where Senior VP of Strategic Partnerships Peter Orlowsky has helped navigate the company through multiple industry transformations over his impressive 27-year tenure.</p> <p>The post <a href="https://impact.com/partnerships/strategic-partnerships-digital-transformation/">Strategic integration: How Getty Images built a global content ecosystem through partnerships</a> appeared first on <a href="https://impact.com">impact.com</a>.</p> ]]></description> <content:encoded><![CDATA[ <p>Founded in 1995 when the internet was in its infancy, Getty Images transformed from an ambitious startup acquiring analog photo archives into a global B2B content platform serving customers in over 22 countries. Through strategic partnerships with tech giants like Apple, Google, and Microsoft, along with integration into platforms like Canva, TikTok, and Squarespace, Getty has maintained its position as an industry leader, while many competitors have disappeared.</p> <p>&#8220;We were pioneers in the industry,&#8221; Orlowsky explains. &#8220;We had a view about how we could use the internet to scale a business.&#8221; Nearly three decades later, that pioneering spirit continues as Getty embraces the AI revolution through responsible, rights-managed approaches to generative content.</p> <div class="bulletin-banner module white default" data-module-position="1" data-distinct-module-position="1" data-tab-position="0" data-module-id="block_347e0cdaf378b153902a63a7b12925fa" data-module-name="Bulletin Banner" > <div class="banner-inner gradient-animation"> <div class="text"> <h4>The Partnership Economy Podcast, Season 6, Episode 2</h4> <p>Explore these insights from the latest podcast with Getty Images&#039; Peter Orlowsky.</p> </div> <a href="https://impact.com/podcasts/episodes/getty-images-b2b-partnerships-peter-orlowsky/" class="cta-button" > Listen now </a> </div> </div> <p>In this article, you&#8217;ll discover:</p> <ul class="wp-block-list"> <li>How to identify and structure strategic B2B partnerships that solve real customer problems</li> <li>Techniques for creating seamless integration experiences that meet customers where they are</li> <li>Methods for developing flexible commercial arrangements that benefit all parties</li> <li>Strategies for navigating industry transformations through partnership innovation</li> </ul> <h2 class="wp-block-heading"><strong>Table of contents</strong></h2> <ol class="wp-block-list"> <li><a href="#physical-catalogs">From physical catalogs to digital pioneer: Getty&#8217;s content transformation journey</a></li> <li><a href="#partnership-ecosystem">Building a partnership ecosystem: Meeting customers where they are</a></li> <li><a href="#partnership-principles">The 4 partnership principles behind Getty&#8217;s long-term success</a></li> <li><a href="#Real-world-partnership">Real-world partnership examples: Strategic integrations that drive growth</a></li> <li><a href="#AI-transformation">Navigating the future: How Getty is approaching the AI transformation</a></li> <li><a href="#partnership-advantage">The partnership advantage</a></li> <li><a href="#building-strategic-partnerships">Action steps for building strategic partnerships</a></li> </ol> <h2 class="wp-block-heading better-scroll" id="physical-catalogs"><strong>From physical catalogs to digital pioneer: Getty&#8217;s content transformation journey</strong></h2> <p>Before Getty Images emerged in 1995, the photography industry operated primarily in the analog world — photographers shot on film, developed physical prints, and distributed images through printed catalogs and direct mail. Searching for the perfect image meant flipping through pages or negotiating directly with photographers.</p> <p>Mark Getty and Jonathan Klein recognized an enormous opportunity: digitizing photography and using the nascent internet to distribute images globally at an impressive scale.</p> <h3 class="wp-block-heading"><strong>Seeing the digital opportunity</strong></h3> <p>&#8220;The industry was an analog industry,&#8221; Orlowsky explains. &#8220;I think Getty Images saw that as an opportunity to roll it up into a digital industry using the internet. So what they started to do in ‘95 was acquire big archives, like a company called Tony Stone, which is a big stock company.&#8221;</p> <p>This vision was remarkably forward-thinking for the mid-90s, when:</p> <ul class="wp-block-list"> <li>Most internet users were still connecting via dial-up modems</li> <li>Web browsers were in their infancy</li> <li>Digital photography was expensive and uncommon</li> <li>Few businesses had established an online presence</li> </ul> <figure class="wp-block-embed is-type-wp-embed is-provider-wistia-inc wp-block-embed-wistia-inc"><div class="wp-block-embed__wrapper"> <iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted" title="S6E2 - Blog snippets - 1 Video" src="https://fast.wistia.net/embed/iframe/kzhrmejg65?dnt=1#?secret=0GGOoXdHzw" data-secret="0GGOoXdHzw" frameborder="0" scrolling="no" width="500" height="281"></iframe> </div></figure> <h3 class="wp-block-heading"><strong>Building the digital infrastructure</strong></h3> <p>The transformation wasn&#8217;t immediate. Initially, Getty used specialized software to digitize and transmit images, but the company quickly pivoted to internet-based distribution as connectivity improved. This technological shift allowed Getty to:</p> <ol class="wp-block-list"> <li>Distribute images instantly worldwide, rather than shipping physical materials</li> <li>Build a searchable database that made finding specific images vastly more efficient</li> <li>Scale their operations globally without proportional increases in physical infrastructure</li> <li>Adapt to changing customer needs through flexible digital delivery</li> </ol> <figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="1024" height="576" src="https://impact.com/wp-content/uploads/2025/04/early-internet-companies-1024x576.webp" alt="Text discussing Getty Images' success during the dot-com crash by solving industry problems with innovative technology." class="wp-image-130962" srcset="https://impact.com/wp-content/uploads/2025/04/early-internet-companies-1024x576.webp 1024w, https://impact.com/wp-content/uploads/2025/04/early-internet-companies-300x169.webp 300w, https://impact.com/wp-content/uploads/2025/04/early-internet-companies-768x432.webp 768w, https://impact.com/wp-content/uploads/2025/04/early-internet-companies-1536x864.webp 1536w, https://impact.com/wp-content/uploads/2025/04/early-internet-companies-1200x675.webp 1200w, https://impact.com/wp-content/uploads/2025/04/early-internet-companies.webp 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <h3 class="wp-block-heading"><strong>Maintaining market leadership through change</strong></h3> <p>Perhaps most remarkably, Getty Images has maintained its market leadership through multiple technological transformations. &#8220;If you look at the space 15 years ago, our competitors, then Corbis and others, they don&#8217;t really even exist today,&#8221; Orlowsky notes. &#8220;That&#8217;s been a real legacy of ours and value that we&#8217;ve been able to continue to evolve and move with all the new players in the space.&#8221;</p> <p>Today, Getty&#8217;s digital transformation continues as the company expands into video, leverages AI technology and connects its vast content library with an increasingly diverse ecosystem of platforms and partners.</p> <div class="content-banner" data-module-position="2" data-distinct-module-position="1" data-tab-position="0" data-module-id="block_0ec7a2338907d4f6052d8824514bd19e" data-module-name="Content Banner" > <div class="banner-inner cover default-border-color"> <img decoding="async" width="941" height="721" src="https://impact.com/wp-content/uploads/2025/02/Peter-Orlowsky-on-the-partnership-economy-podcast.webp" class="attachment-full size-full wp-post-image" alt="Peter Orlowsky talking on the partnership economy podcast series" srcset="https://impact.com/wp-content/uploads/2025/02/Peter-Orlowsky-on-the-partnership-economy-podcast.webp 941w, https://impact.com/wp-content/uploads/2025/02/Peter-Orlowsky-on-the-partnership-economy-podcast-300x230.webp 300w, https://impact.com/wp-content/uploads/2025/02/Peter-Orlowsky-on-the-partnership-economy-podcast-768x588.webp 768w" sizes="(max-width: 941px) 100vw, 941px" /> <div class="content"> <h5>The Partnership Economy Podcast, Season 6, Episode 2</h5> <p>Explore these insights from the latest podcast with Getty Images&#8217; Peter Orlowsky.</p> <a href="https://impact.com/podcasts/episodes/getty-images-b2b-partnerships-peter-orlowsky/" class="cta-button" target="_blank">Listen now</a> </div> </div> </div> <h2 class="wp-block-heading better-scroll" id="partnership-ecosystem"><strong>Building a partnership ecosystem: Meeting customers where they are</strong></h2> <p>Getty Images&#8217; approach to partnerships has <a href="https://impact.com/case-studies/istock-by-getty-images-case-study-infl-csb-crb-ev-nam/" target="_blank" rel="noreferrer noopener">evolved alongside its digital transformation</a>. Rather than viewing their content as something customers should access, Getty has built a robust ecosystem where their imagery is available across the digital ecosystem.</p> <h3 class="wp-block-heading"><strong>Understanding the platform strategy</strong></h3> <p>Orlowsky distinguishes between two key approaches to serving customers:</p> <p>&#8220;There&#8217;s a platform strategy and then there&#8217;s an off-platform strategy,&#8221; he explains. This insight drives how Getty structures its partnerships.</p> <ul class="wp-block-list"> <li><strong>Platform strategy</strong>: Direct customers who visit Getty Images, iStock, or Unsplash websites to license content</li> <li><strong>Off-platform strategy</strong>: Integrating Getty content into other services and platforms where customers are already working</li> </ul> <p>This dual approach allows Getty to:</p> <ol class="wp-block-list"> <li>Serve customers who specifically <a href="https://impact.com/news/social-media-content-to-engage-with/" target="_blank" rel="noreferrer noopener">seek their content</a></li> <li>Reach users who need imagery but primarily use other digital tools</li> <li>Create seamless experiences that reduce friction for end users</li> <li>Expand their reach through strategic partnerships</li> </ol> <figure class="wp-block-embed is-type-wp-embed is-provider-wistia-inc wp-block-embed-wistia-inc"><div class="wp-block-embed__wrapper"> <iframe loading="lazy" class="wp-embedded-content" sandbox="allow-scripts" security="restricted" title="S6E2 - Blog snippets - 2 Video" src="https://fast.wistia.net/embed/iframe/0pcmpak4ej?dnt=1#?secret=4FFa4XRMjC" data-secret="4FFa4XRMjC" frameborder="0" scrolling="no" width="500" height="281"></iframe> </div></figure> <h3 class="wp-block-heading"><strong>Seamless integration: The key to partner success</strong></h3> <p>What makes Getty&#8217;s partnerships particularly effective is their focus on creating frictionless experiences for end users. When a customer uses a platform like Canva or TikTok and needs an image, they don&#8217;t need to leave that environment.</p> <p>&#8220;Those customers are staying within the platform they&#8217;re working for,&#8221; Orlowsky notes. &#8220;They&#8217;re just seamlessly using it based on whatever service they&#8217;re paying for.&#8221;</p> <p>This approach delivers multiple benefits:</p> <ul class="wp-block-list"> <li><strong>For end users</strong>: Maintains workflow without disruption</li> <li><strong>For partners</strong>: Enhances their product offering without sending users elsewhere</li> <li><strong>For Getty</strong>: Expands content distribution and revenue opportunities</li> </ul> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://impact.com/wp-content/uploads/2025/04/partnership-solves-real-problems-1024x576.webp" alt="Text on a gradient background discusses effective partnerships and Getty's integration model for enhancing user engagement." class="wp-image-130969" srcset="https://impact.com/wp-content/uploads/2025/04/partnership-solves-real-problems-1024x576.webp 1024w, https://impact.com/wp-content/uploads/2025/04/partnership-solves-real-problems-300x169.webp 300w, https://impact.com/wp-content/uploads/2025/04/partnership-solves-real-problems-768x432.webp 768w, https://impact.com/wp-content/uploads/2025/04/partnership-solves-real-problems-1536x864.webp 1536w, https://impact.com/wp-content/uploads/2025/04/partnership-solves-real-problems-1200x675.webp 1200w, https://impact.com/wp-content/uploads/2025/04/partnership-solves-real-problems.webp 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <h3 class="wp-block-heading"><strong>Building the right solution for each partner</strong></h3> <p>Not all partnerships look the same. Getty tailors each relationship based on the specific needs of the partner and their users.</p> <p>&#8220;We might work with multiple different companies in the same space. They&#8217;re never the same deal,&#8221; Orlowsky emphasizes. &#8220;Some people want certain different types of use cases and higher value content. Some people might want to clear rights that they have to go through, and that&#8217;s a different thing.&#8221;</p> <p>Key factors that shape these partnerships include:</p> <ul class="wp-block-list"> <li>Content type requirements (editorial vs. creative)</li> <li>Media formats needed (still images, video, or both)</li> <li>Required rights clearances and permissions</li> <li>Exclusivity considerations</li> <li>Pricing and commercial structure preferences</li> </ul> <p>By understanding each partner&#8217;s unique needs, Getty can craft solutions that provide genuine value while protecting its own business interests and content creator relationships.</p> <h2 class="wp-block-heading better-scroll" id="partnership-principles"><strong>The 4 partnership principles behind Getty&#8217;s long-term success</strong></h2> <p>Throughout the conversation with Orlowsky, several consistent principles emerge that have guided Getty Images&#8217; partnership strategy. These principles have enabled the company to maintain leadership through multiple industry transformations.</p> <h3 class="wp-block-heading"><strong>1. Focus on solving real customer problems</strong></h3> <p>At the core of Getty&#8217;s partnership approach is a genuine focus on understanding and addressing partner needs rather than simply selling a product.</p> <p>&#8220;If you go in and just try to sell something to make money, you&#8217;re going to fail,&#8221; Orlowsky states emphatically. &#8220;If you&#8217;re genuinely not in there thinking about what the customer&#8217;s really trying to do and really doing the research around how you can really benefit them, then the likelihood is the partnership&#8217;s not going to work out.&#8221;</p> <div class="content-banner" data-module-position="3" data-distinct-module-position="2" data-tab-position="0" data-module-id="block_e1260cb7802391d601884ba61a57bb1e" data-module-name="Content Banner" > <div class="banner-inner cover default-border-color"> <img loading="lazy" decoding="async" width="1880" height="900" src="https://impact.com/wp-content/uploads/2024/11/high-performing.webp" class="attachment-full size-full wp-post-image" alt="A view looking up at tall city buildings, showcasing a modern urban landscape with a focus on architectural heights." srcset="https://impact.com/wp-content/uploads/2024/11/high-performing.webp 1880w, https://impact.com/wp-content/uploads/2024/11/high-performing-300x144.webp 300w, https://impact.com/wp-content/uploads/2024/11/high-performing-1024x490.webp 1024w, https://impact.com/wp-content/uploads/2024/11/high-performing-768x368.webp 768w, https://impact.com/wp-content/uploads/2024/11/high-performing-1536x735.webp 1536w, https://impact.com/wp-content/uploads/2024/11/high-performing-940x450.webp 940w, https://impact.com/wp-content/uploads/2024/11/high-performing-1200x574.webp 1200w" sizes="auto, (max-width: 1880px) 100vw, 1880px" /> <div class="content"> <h5>Turn affiliates into high-performing partnerships</h5> <p>5 ways to keep affiliates motivated, aligned with your brand, and ready to drive results.</p> <a href="https://impact.com/affiliate/turn-affiliates-into-high-performing-partnerships/" class="cta-button" target="_blank">Read more</a> </div> </div> </div> <p>This customer-first mindset requires:</p> <ul class="wp-block-list"> <li>Conducting thorough discovery to understand partners&#8217; business challenges</li> <li>Researching their customers and use cases</li> <li>Identifying how Getty can add genuine value to their offerings</li> <li>Finding solutions that enhance rather than compete with their core services</li> </ul> <figure class="wp-block-embed is-type-wp-embed is-provider-wistia-inc wp-block-embed-wistia-inc"><div class="wp-block-embed__wrapper"> <iframe loading="lazy" class="wp-embedded-content" sandbox="allow-scripts" security="restricted" title="S6E2 - Blog snippets - 3 Video" src="https://fast.wistia.net/embed/iframe/e6x31myj9a?dnt=1#?secret=fLpJaQpXsU" data-secret="fLpJaQpXsU" frameborder="0" scrolling="no" width="500" height="281"></iframe> </div></figure> <h3 class="wp-block-heading"><strong>2. Create flexible commercial structures</strong></h3> <p>Getty avoids one-size-fits-all approaches to partnership agreements, instead tailoring commercial terms to match each partner&#8217;s business model and goals.</p> <p>&#8220;On the commercial side, I think we do things a couple different ways, and what I will share is it&#8217;s sort of what works,&#8221; explains Orlowsky. The company embraces several models:</p> <ul class="wp-block-list"> <li><strong>Fixed licensing fees</strong>: For partners who want predictable costs</li> <li><strong>Revenue sharing</strong>: For growth-oriented partnerships where both parties benefit from success</li> <li><strong>Hybrid approaches</strong>: Combining elements to create the right structure for each situation<br></li> </ul> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://impact.com/wp-content/uploads/2025/04/commercial-structure-1024x576.webp" alt="Text on a gradient background discusses partnership insights and aligning incentives for shared risk and reward between partners." class="wp-image-130988" srcset="https://impact.com/wp-content/uploads/2025/04/commercial-structure-1024x576.webp 1024w, https://impact.com/wp-content/uploads/2025/04/commercial-structure-300x169.webp 300w, https://impact.com/wp-content/uploads/2025/04/commercial-structure-768x432.webp 768w, https://impact.com/wp-content/uploads/2025/04/commercial-structure-1536x864.webp 1536w, https://impact.com/wp-content/uploads/2025/04/commercial-structure-1200x675.webp 1200w, https://impact.com/wp-content/uploads/2025/04/commercial-structure.webp 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <h3 class="wp-block-heading"><strong>3. Build for long-term evolution</strong></h3> <p>Getty recognizes that partnerships are living relationships that evolve over time, not static agreements.</p> <p>&#8220;Just when you start that deal, that&#8217;s really just the beginning of it,&#8221; Orlowsky observes. &#8220;It&#8217;s never really where, &#8216;Hey, we did this. Let&#8217;s go on and find the next one.&#8217; It&#8217;s really about where are you going to go from there, and how are you going to continue to help both parties build and work on that?&#8221;</p> <p>This long-term perspective involves:</p> <ul class="wp-block-list"> <li>Regular reassessment of partnership performance and needs</li> <li>Willingness to adapt as business conditions <a href="https://impact.com/affiliate/adapt-to-the-new-digital-marketing-funnel/" target="_blank" rel="noreferrer noopener">change</a></li> <li>Viewing initial agreements as starting points, not final destinations</li> <li>Investing in relationship development, not just transaction completion</li> </ul> <div class="content-banner" data-module-position="4" data-distinct-module-position="3" data-tab-position="0" data-module-id="block_ed50b276442826072a67f7f877e43cb9" data-module-name="Content Banner" > <div class="banner-inner cover default-border-color"> <img loading="lazy" decoding="async" width="1880" height="1440" src="https://impact.com/wp-content/uploads/2022/11/build-strong-relationships-with-your-SaaS-partners.jpg" class="attachment-full size-full wp-post-image" alt="build strong relationships with your SaaS partners" srcset="https://impact.com/wp-content/uploads/2022/11/build-strong-relationships-with-your-SaaS-partners.jpg 1880w, https://impact.com/wp-content/uploads/2022/11/build-strong-relationships-with-your-SaaS-partners-300x230.jpg 300w, https://impact.com/wp-content/uploads/2022/11/build-strong-relationships-with-your-SaaS-partners-1024x784.jpg 1024w, https://impact.com/wp-content/uploads/2022/11/build-strong-relationships-with-your-SaaS-partners-768x588.jpg 768w, https://impact.com/wp-content/uploads/2022/11/build-strong-relationships-with-your-SaaS-partners-1536x1177.jpg 1536w, https://impact.com/wp-content/uploads/2022/11/build-strong-relationships-with-your-SaaS-partners-1200x919.jpg 1200w" sizes="auto, (max-width: 1880px) 100vw, 1880px" /> <div class="content"> <h5>Build strong relationships with your SaaS partners</h5> <p>Nurture mutually beneficial strategic relationships with the right platform</p> <a href="https://impact.com/partnerships/how-to-use-a-partnership-management-platform-to-build-strong-relationships-with-your-saas-partners/" class="cta-button" target="_blank">Read more</a> </div> </div> </div> <h3 class="wp-block-heading"><strong>4. Differentiate through quality and trust</strong></h3> <p>Getty maintains its value proposition in a crowded content marketplace through an unwavering commitment to quality, rights management, and risk mitigation.</p> <p>&#8220;How do we mitigate their risk?&#8221; Orlowsky asks rhetorically. &#8220;How do we make sure that they know that when they come to us for content, that they&#8217;re going to be covered off, that what we give them they&#8217;ll be safe with, they&#8217;ll be responsible, and they won&#8217;t have to worry about that.&#8221;</p> <p>This focus on quality and safety includes:</p> <ul class="wp-block-list"> <li>Providing proper licensing and rights clearance</li> <li>Ensuring content authenticity and ownership</li> <li>Offering indemnification for partners</li> <li>Maintaining content quality standards across partnerships</li> <li>Creating different tiers of content to match different partner needs</li> </ul> <p>By maintaining these standards while being flexible on implementation, Getty creates partnerships that deliver genuine value while protecting its brand integrity and partner relationships.</p> <h2 class="wp-block-heading better-scroll" id="Real-world-partnership"><strong>Real-world partnership examples: Strategic integrations that drive growth</strong></h2> <p>Getty&#8217;s partnership approach comes to life through concrete examples that demonstrate how these principles work in practice. These case studies illustrate the diverse ways Getty integrates its content into partner ecosystems.</p> <h3 class="wp-block-heading"><strong>The creative platform integration: Canva</strong></h3> <p>One of Getty&#8217;s most visible partnerships is with Canva, a design platform where millions of users create everything from social media graphics to presentations and marketing materials.</p> <p>&#8220;All everybody that&#8217;s going to Canva to use their tools and services—Getty is a really close partner,&#8221; Orlowsky explains. &#8220;Where you&#8217;re going in and accessing our tools, our content to be a part of that.&#8221;</p> <p>This integration works through several key mechanisms:</p> <ul class="wp-block-list"> <li>Getty&#8217;s API connects directly to Canva&#8217;s platform</li> <li>Users search for images without leaving their design workflow</li> <li>Getty&#8217;s search technology powers relevant content discovery</li> <li>Licensing happens seamlessly within Canva&#8217;s interface</li> <li>Users never need to manage separate Getty accounts</li> </ul> <p>The result is a partnership that enhances Canva&#8217;s value proposition while expanding Getty&#8217;s reach to millions of creators who might never visit Getty&#8217;s own platforms directly.</p> <h3 class="wp-block-heading"><strong>The advertising ecosystem: TikTok</strong></h3> <p>A more recent partnership showcases Getty&#8217;s adaptation to emerging platforms. By integrating with TikTok&#8217;s advertising tools, Getty helps businesses create more effective ad content.</p> <p>&#8220;Most recently, we just announced a deal with TikTok where, if you&#8217;re a partner of TikTok and you want to go in and create an ad inside of there and you&#8217;re using their toolset, but you need a piece of content that could help you talk about business people or families having fun on the beach, you can access an image connected as part of that.&#8221;</p> <p>This partnership demonstrates Getty&#8217;s ability to:</p> <ul class="wp-block-list"> <li>Adapt to new content formats and platforms</li> <li>Support emerging advertising ecosystems</li> <li>Provide <a href="https://integrations.impact.com/impact-brand/reference/catalogs-overview" target="_blank" rel="noreferrer noopener">contextually relevant imagery</a> for specific use cases</li> <li>Streamline creative workflows for advertisers</li> </ul> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://impact.com/wp-content/uploads/2025/04/creation-happens-1024x576.webp" alt="Graphic showcasing Getty’s strategy of integrating with creative platforms to enhance user experience and engagement." class="wp-image-130995" srcset="https://impact.com/wp-content/uploads/2025/04/creation-happens-1024x576.webp 1024w, https://impact.com/wp-content/uploads/2025/04/creation-happens-300x169.webp 300w, https://impact.com/wp-content/uploads/2025/04/creation-happens-768x432.webp 768w, https://impact.com/wp-content/uploads/2025/04/creation-happens-1536x864.webp 1536w, https://impact.com/wp-content/uploads/2025/04/creation-happens-1200x675.webp 1200w, https://impact.com/wp-content/uploads/2025/04/creation-happens.webp 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <h3 class="wp-block-heading"><strong>The website builder: Squarespace</strong></h3> <p>Getty&#8217;s partnership with Squarespace exemplifies how content integration can enhance core services while creating upsell opportunities.</p> <p>&#8220;People will go there because they want to build websites or they want to use other services to help promote their business,&#8221; Orlowsky explains. &#8220;Squarespace is really great at what they do [&#8230;] but they don&#8217;t really necessarily have access to a repository of imagery that is high quality as we do.&#8221;</p> <p>This partnership creates multiple benefits:</p> <ul class="wp-block-list"> <li><strong>For Squarespace</strong>: Enhanced website creation experience for users</li> <li><strong>For website creators</strong>: Access to professional-quality imagery within their workflow</li> <li><strong>For Getty</strong>: Distribution to a targeted audience of content creators</li> <li><strong>For both partners</strong>: Opportunity for tiered offerings and premium upsells</li> </ul> <p>&#8220;Sometimes they might want to give away a basic package, and they give part of our collection in there, and then they want to upsell them to be in a position to charge them more money for a premium account,&#8221; Orlowsky notes. &#8220;We can help them use levers of giving them different access to content.&#8221;</p> <h3 class="wp-block-heading">Creator partnerships: iStock&#8217;s affiliate program expansion</h3> <p>Getty&#8217;s partnership approach extends beyond technology platforms to include creators and influencers. In early 2024, iStock (part of Getty Images&#8217; family of companies) <a href="https://impact.com/case-studies/istock-by-getty-images-case-study-infl-csb-crb-ev-nam/" target="_blank" rel="noreferrer noopener">launched a campaign</a> to promote its new Generative AI product by expanding its affiliate program to include micro and mid-tier creators.</p> <p>Working with a managed services partner, iStock recruited creators like @premiere_gal, @nomadatoast, and @theclarkgary to create educational content showcasing the AI tool&#8217;s capabilities. These creators produced Instagram Reels, TikTok videos, and Instagram Stories that demonstrated how iStock&#8217;s AI tools could help users modify stock images or create unique AI-generated images for commercial use.</p> <figure class="wp-block-embed is-type-wp-embed is-provider-wistia-inc wp-block-embed-wistia-inc"><div class="wp-block-embed__wrapper"> <iframe loading="lazy" class="wp-embedded-content" sandbox="allow-scripts" security="restricted" title="6 Video" src="https://fast.wistia.net/embed/iframe/ui9llzsbxl?dnt=1#?secret=pCeVl8TFX1" data-secret="pCeVl8TFX1" frameborder="0" scrolling="no" width="500" height="281"></iframe> </div></figure> <p>The campaign generated over 15 million impressions and drove significant traffic and conversions, while establishing valuable creator relationships that would enable future program scaling. This example demonstrates Getty&#8217;s ability to adapt its partnership approach to emerging platforms and audiences while maintaining its focus on quality, rights management, and user education.</p> <div class="content-banner" data-module-position="5" data-distinct-module-position="4" data-tab-position="0" data-module-id="block_ef4ee2546431699b9e6736ee12de2005" data-module-name="Content Banner" > <div class="banner-inner contain default-border-color"> <img decoding="async" src="https://impact.com/wp-content/uploads/2024/12/getty-images-logo-2024.svg" class="attachment-full size-full wp-post-image" alt="Getty Images logo, showcasing the brand&#039;s distinctive design and visual identity in clipart style." /> <div class="content"> <h5>iStock by Getty Images gains 15m+ impressions</h5> <p>Discover the full success story of how iStock expands its partnership strategy.</p> <a href="https://impact.com/case-studies/istock-by-getty-images-case-study-infl-csb-crb-ev-nam/" class="cta-button" target="_blank">Download free case study</a> </div> </div> </div> <h3 class="wp-block-heading"><strong>Beyond integration: The expanding partnership ecosystem</strong></h3> <p>Getty&#8217;s partnership approach extends beyond these examples to create an interconnected ecosystem. As Orlowsky points out, many of Getty&#8217;s partners also partner with each other, creating layered relationships:</p> <p>&#8220;We have those conversations all the time with the HubSpots and the constant contacts. Sometimes it does get to that point where a lot of players we&#8217;re working with are integrated in some ways or form.&#8221;</p> <p>This network effect amplifies Getty&#8217;s reach, as its content becomes accessible through multiple entry points across the digital landscape. A user might access Getty content through <a href="https://impact.com/case-studies/hubspot-case-study-saas-csb-imp-ev-nam-0623/" target="_blank" rel="noreferrer noopener">HubSpot</a> via Canva, creating a seamless experience that serves the user while benefiting all partners in the chain.</p> <p>By creating these strategic integrations, Getty transforms from a standalone content destination into an essential component of the broader creative ecosystem—a strategy that has fueled its continued growth and relevance in an increasingly competitive marketplace.</p> <h2 class="wp-block-heading better-scroll" id="AI-transformation"><strong>Navigating the future: How Getty is approaching the AI transformation</strong></h2> <p>Just as Getty Images pioneered the digital transformation of photography in the 1990s, the company now faces another revolution: artificial intelligence and generative content. The parallels aren&#8217;t lost on Orlowsky.</p> <p>&#8220;I remember saying like, you know, this is so great. We get to do something no one&#8217;s ever done before. You know, I&#8217;m probably never going to be able to be involved in something like this again. And here we are. Right? Like it&#8217;s happening again.&#8221;</p> <h3 class="wp-block-heading"><strong>Embracing responsible AI innovation</strong></h3> <p>While some content companies have positioned themselves against AI advancement, Getty has taken a proactive approach, developing strategic partnerships that enable innovation while protecting creators&#8217; rights.</p> <p>&#8220;The hot item and the big thing is AI,&#8221; Orlowsky acknowledges. &#8220;We took a really strong position that we were going to do it the right way.&#8221;</p> <p>This &#8220;right way&#8221; involves several key components:</p> <ul class="wp-block-list"> <li>Partnering with technology leaders like Nvidia and Picasso</li> <li>Creating tools that ensure the responsible use of generative <a href="https://impact.com/marketing-intelligence/ai-driven-affiliate-marketing-button-and-impact-com-integration/" target="_blank" rel="noreferrer noopener">AI</a></li> <li>Protecting intellectual property rights</li> <li>Ensuring creators are <a href="https://impact.com/influencer/7-flexible-ways-to-pay-influencers-in-2024/" target="_blank" rel="noreferrer noopener">compensated fairly</a></li> <li>Providing safe, identifiable content for brands</li> </ul> <p>&#8220;We use our library to basically go out and create tools and services that are responsible, that are safe, that we can identify and can really help brands so they don&#8217;t have to worry about&#8230; are they doing the right thing?&#8221; Orlowsky explains.</p> <figure class="wp-block-embed is-type-wp-embed is-provider-wistia-inc wp-block-embed-wistia-inc"><div class="wp-block-embed__wrapper"> <iframe loading="lazy" class="wp-embedded-content" sandbox="allow-scripts" security="restricted" title="S6E2 - Blog snippets - 4 Video" src="https://fast.wistia.net/embed/iframe/226cmpmrnh?dnt=1#?secret=dNTkKAMVQJ" data-secret="dNTkKAMVQJ" frameborder="0" scrolling="no" width="500" height="281"></iframe> </div></figure> <h3 class="wp-block-heading"><strong>Data licensing: The next frontier</strong></h3> <p>Beyond image licensing, Getty has identified data licensing as a significant growth opportunity in the AI era.</p> <p>&#8220;Data licensing has become a really, really huge part of our industry,&#8221; Orlowsky notes. &#8220;There are a lot of companies out there that are trying to train models to do different things.&#8221;</p> <p>This evolution represents a fundamental shift in how Getty&#8217;s assets create value:</p> <ul class="wp-block-list"> <li>Companies need high-quality data to train AI models</li> <li>Getty&#8217;s carefully curated content provides clean, rights-cleared training data</li> <li>The associated metadata enhances model understanding and capabilities</li> <li>Getty&#8217;s verification and rights management reduces the risk for AI developers</li> </ul> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://impact.com/wp-content/uploads/2025/04/embracing-new-technologies-1024x576.webp" alt="Text on a gradient background discusses Getty's adaptability in partnership strategies amidst evolving technologies and business models." class="wp-image-131001" srcset="https://impact.com/wp-content/uploads/2025/04/embracing-new-technologies-1024x576.webp 1024w, https://impact.com/wp-content/uploads/2025/04/embracing-new-technologies-300x169.webp 300w, https://impact.com/wp-content/uploads/2025/04/embracing-new-technologies-768x432.webp 768w, https://impact.com/wp-content/uploads/2025/04/embracing-new-technologies-1536x864.webp 1536w, https://impact.com/wp-content/uploads/2025/04/embracing-new-technologies-1200x675.webp 1200w, https://impact.com/wp-content/uploads/2025/04/embracing-new-technologies.webp 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <h3 class="wp-block-heading"><strong>The growth trajectory</strong></h3> <p>The potential scale of this opportunity is enormous. As Orlowsky shares, &#8220;Currently they&#8217;re saying it&#8217;s about a 2.5 billion dollar space today. But they&#8217;re saying within the end of a decade it&#8217;ll be about a 20 billion dollar space.&#8221;</p> <p>This growth forecast represents a fundamental expansion of how Getty&#8217;s content creates value:</p> <ol class="wp-block-list"> <li><strong>Traditional licensing</strong>: Content used directly in creative works</li> <li><strong>Platform integration</strong>: Content available within creative tools</li> <li><strong>Data licensing</strong>: Content and metadata used to train AI systems</li> <li><strong>Future innovations</strong>: New applications not yet envisioned</li> </ol> <h3 class="wp-block-heading"><strong>Lessons for partnership professionals</strong></h3> <p>Getty&#8217;s approach to AI and data licensing offers valuable lessons for partnership professionals across industries:</p> <ul class="wp-block-list"> <li><strong>Embrace change</strong>: View industry transformations as opportunities, not threats</li> <li><strong>Apply core strengths to new contexts</strong>: Identify how your fundamental value can adapt</li> <li><strong>Research emerging trends</strong>: Invest time understanding where industries are heading</li> <li><strong>Build relationships early</strong>: Engage with innovative companies before full maturity</li> <li><strong>Balance innovation with responsibility</strong>: Maintain core values while exploring new frontiers</li> </ul> <p>&#8220;You just gotta be fearless, right? And figure it out,&#8221; Orlowsky advises. &#8220;This is coming fast and I gotta figure this out. But, you know, once you do, you could see where it&#8217;s going.&#8221;</p> <h2 class="wp-block-heading better-scroll" id="partnership-advantage"><strong>The partnership advantage</strong></h2> <p>Throughout its nearly 30-year history, Getty Images has demonstrated that strategic partnerships are not merely a growth tactic but a fundamental business strategy that enables adaptation, innovation, and market leadership.</p> <p>By focusing on solving real customer problems, creating seamless experiences, developing flexible commercial arrangements, and maintaining quality standards, Getty has built an ecosystem that extends far beyond its own platforms.</p> <p>As Orlowsky reflects, &#8220;For us being able to keep up with that change over the time periods is the reason we&#8217;re still around today.&#8221; In a business landscape defined by constant transformation, this ability to evolve through strategic partnerships may be Getty&#8217;s most valuable lesson for companies in any industry.</p> <h2 class="wp-block-heading better-scroll" id="building-strategic-partnerships">Action steps for building strategic partnerships</h2> <p>Based on Getty Images&#8217; successful partnership approach, here are key steps you can take to develop your own effective partnership strategy:</p> <ol class="wp-block-list"> <li><strong>Identify real customer problems your partnerships can solve</strong> <ul class="wp-block-list"> <li>Research potential partners&#8217; business challenges and customer needs</li> <li>Focus on how your capabilities can add genuine value to their offerings</li> <li>Prioritize <a href="https://impact.com/influencer/ways-brands-and-creators-align-how-to-stay-on-track/" target="_blank" rel="noreferrer noopener">partnerships that enhance</a> rather than compete with core services</li> </ul> </li> <li><strong>Create seamless integration experiences</strong> <ul class="wp-block-list"> <li>Meet customers where they already are instead of forcing them to your platform</li> <li>Design integrations that maintain workflow continuity for end users</li> <li>Ensure your technology (APIs, tracking, authentication) supports frictionless experiences</li> </ul> </li> <li><strong>Develop flexible commercial structures</strong> <ul class="wp-block-list"> <li>Tailor partnership terms to each partner&#8217;s business model and goals</li> <li>Consider multiple approaches: fixed licensing, revenue sharing, or hybrid models</li> <li>Align incentives to create mutual interest in long-term success</li> </ul> </li> <li><strong>Build for continuous evolution</strong> <ul class="wp-block-list"> <li>View partnerships as ongoing relationships, not static agreements</li> <li>Regularly reassess performance and adapt as business conditions change</li> <li>Invest in relationship development beyond initial implementation</li> </ul> </li> <li><strong>Differentiate through quality and trust</strong> <ul class="wp-block-list"> <li>Clearly articulate your unique value proposition to potential partners</li> <li>Address risk mitigation as a key benefit of partnership</li> <li>Maintain consistent quality standards across all partnership implementations</li> </ul> </li> <li><strong>Explore diverse partnership types</strong> <ul class="wp-block-list"> <li>Look beyond technology platforms to include creators, agencies, and specialists</li> <li>Test different partnership models to discover what works best for your business</li> <li>Measure results carefully to identify your most effective partnership formats</li> </ul> </li> <li><strong>Embrace industry transformations</strong> <ul class="wp-block-list"> <li>Research emerging trends that may affect your industry</li> <li>Identify how your core strengths can apply to new technologies and platforms</li> <li>Build relationships with innovative companies before your competitors do</li> </ul> </li> </ol> <p>Whether you&#8217;re navigating digital transformation, exploring AI opportunities, or simply looking to expand your market reach, Getty&#8217;s partnership principles offer a proven framework for sustainable growth and continued relevance in an ever-changing world.</p> <p><em>Browse our recommended resources for additional insights, strategies and tips:&nbsp;</em></p> <ul class="wp-block-list"> <li><a href="https://impact.com/case-studies/istock-by-getty-images-case-study-infl-csb-crb-ev-nam/" target="_blank" rel="noreferrer noopener">iStock by Getty Images expands its affiliate program to creators and gains 15m+ impressions</a> (case study)</li> <li><a href="https://impact.com/marketing-intelligence/ai-driven-affiliate-marketing-button-and-impact-com-integration/" target="_blank" rel="noreferrer noopener">The power of AI-driven affiliate marketing: Button and impact.com integration</a> (blog)</li> <li><a href="https://impact.com/affiliate/build-successful-b2b-affiliate-marketing-program-tips-industry-experts/" target="_blank" rel="noreferrer noopener">How to build a successful B2B affiliate marketing program: Tips from industry experts</a> (blog)</li> <li><a href="https://impact.com/marketing-intelligence/creators-use-ai-to-increase-brand-awareness/" target="_blank" rel="noreferrer noopener">How creators use AI to increase brand awareness and audience reach</a> (blog)</li> <li><a href="https://impact.com/partnerships/b2b-affiliate-based-partnerships/" target="_blank" rel="noreferrer noopener">4 types of B2B affiliate-based partnerships [+brands winning in each category]</a> (blog)</li> <li><a href="https://impact.com/influencer/how-ai-automation-and-authenticity-are-changing-influencer-marketing/" target="_blank" rel="noreferrer noopener">How AI, automation, and authenticity are changing influencer marketing with impact.com’s CMO, Cristy Garcia</a> (blog)</li> <li><a href="https://impact.com/affiliate/googles-new-ai-overview-feature-can-affect-product-review-sites/" target="_blank" rel="noreferrer noopener">3 ways Google’s new AI Overview feature can affect product review sites</a> (blog)</li> </ul> <p>The post <a href="https://impact.com/partnerships/strategic-partnerships-digital-transformation/">Strategic integration: How Getty Images built a global content ecosystem through partnerships</a> appeared first on <a href="https://impact.com">impact.com</a>.</p> ]]></content:encoded> <media:content url="https://impact.com/wp-content/uploads/2025/04/content-ecosystem.webp" width="1880" height="900" medium="image" type="image/webp"/><webfeeds:featuredImage url="https://impact.com/wp-content/uploads/2025/04/content-ecosystem.webp" width="1880" height="900" type="image/webp"/><enclosure url="https://impact.com/wp-content/uploads/2025/04/content-ecosystem.webp" length="96334" type="image/webp"/> </item> <item> <title>Referral tracking: How to measure and optimize your word-of-mouth campaign in 2025</title> <link>https://impact.com/referral/referral-tracking/</link> <dc:creator><![CDATA[Wafiqa Abbas, Content Marketing Manager]]></dc:creator> <pubDate>Thu, 03 Apr 2025 12:35:46 +0000</pubDate> <category><![CDATA[Referral]]></category> <guid isPermaLink="false">https://impact.com/?p=130874</guid> <description><![CDATA[<p>Referral tracking helps brands measure the success of their referral programs, prevent fraud, and ensure partners are fairly rewarded. With the right tracking tools, brands can easily automate processes, gain real-time insights, and scale their referral marketing efforts.</p> <p>The post <a href="https://impact.com/referral/referral-tracking/">Referral tracking: How to measure and optimize your word-of-mouth campaign in 2025</a> appeared first on <a href="https://impact.com">impact.com</a>.</p> ]]></description> <content:encoded><![CDATA[ <p>Remember that scene in <em>Mean Girls </em>where Gretchen Wieners tries to make ‘fetch’ happen? Referral marketing also works hard to create hype. But instead of forcing trends, businesses influence conversions by encouraging happy customers to naturally spread brand awareness.</p> <p>Think of <a href="https://impact.com/referral/scaling-customer-referral-programs-with-tech/" target="_blank" rel="noreferrer noopener">referral tracking</a> as your word-of-mouth detective—<strong>revealing which customer champions are sending you qualified leads, which messages convert best, and where your referral funnel might be leaking</strong>. With the right tracking system, fuzzy anecdotes transform into actionable data.</p> <p>But not all tracking tools are created equal. Some excel at fraud prevention, others at reward automation, and still others at analytics. Let&#8217;s cut through the noise and <strong>pinpoint exactly which features matter most for your specific </strong><a href="https://impact.atlassian.net/wiki/spaces/CL/pages/edit-v2/4260135351" target="_blank" rel="noreferrer noopener"><strong>referral strategy</strong>.</a></p> <div class="content-banner" data-module-position="6" data-distinct-module-position="5" data-tab-position="0" data-module-id="block_75164896ec87ccbcc0ff08a30ddbe0b1" data-module-name="Content Banner" > <div class="banner-inner cover default-border-color"> <img loading="lazy" decoding="async" width="1240" height="450" src="https://impact.com/wp-content/uploads/2024/06/Advocate-Consumer-Research-Web-Tile.webp" class="attachment-full size-full wp-post-image" alt="Advocate Consumer Research" srcset="https://impact.com/wp-content/uploads/2024/06/Advocate-Consumer-Research-Web-Tile.webp 1240w, https://impact.com/wp-content/uploads/2024/06/Advocate-Consumer-Research-Web-Tile-300x109.webp 300w, https://impact.com/wp-content/uploads/2024/06/Advocate-Consumer-Research-Web-Tile-1024x372.webp 1024w, https://impact.com/wp-content/uploads/2024/06/Advocate-Consumer-Research-Web-Tile-768x279.webp 768w, https://impact.com/wp-content/uploads/2024/06/Advocate-Consumer-Research-Web-Tile-1200x435.webp 1200w" sizes="auto, (max-width: 1240px) 100vw, 1240px" /> <div class="content"> <h5>Customer referral marketing research: A consumer perspective research report </h5> <p>Learn what consumers want from referral programs—use this info to create programs that attract enthusiastic brand advocates.</p> <a href="https://impact.com/research-reports/state-referral-marketing-consumers-refr-rrt-adv-ed-nam-0424/?utm_source=impact.com&#038;utm_medium=blog&#038;utm_content=referral-tracking&#038;utm_campaign=blog-post" class="cta-button" target="_blank">Read the report</a> </div> </div> </div> <html> <head> <style> .box { background-color: #FBFBFB; width: flex; border: 1px solid #EAEBED; border-radius: 8px; margin: auto; max-width: 940px; padding: 30px 30px 5px; } .box h5 { margin-top: 0; } .box ul { margin-bottom: 0; } .box li { color: #667082; } </style> </head> <body> <div class="box"> <h5>Key takeaways from this blog</h5> <ul> <li><b>Identify your most valuable advocates</b> by implementing referral tracking to pinpoint top-performing referrers, measure conversion rates, and ensure your brand advocates receive fair compensation for successful referrals.</li> <li><b>Protect your program integrity</b> by deploying advanced tracking systems that automatically detect and prevent fraudulent activities like self-referrals, duplicate accounts, and bot-generated sign-ups before they impact your budget.</li> <li><b>Optimize your referral ROI</b> by analyzing tracking data to refine messaging strategy, adjust incentive structures, and reallocate resources to your highest-performing referral channels and advocates.</li> <li><b>Streamline your operations</b> by implementing automated tracking systems that eliminate tedious manual data entry, process reward payouts instantly, and deliver real-time performance insights to drive program growth.</li> <li><b>Scale your referral program</b> by investing in a robust tracking platform that centralizes all referral data, automates repetitive workflows, and provides the analytics foundation needed for sustainable, long-term program success.</li> </ul> </div> </body> </html> <h2 class="wp-block-heading">What is referral tracking?&nbsp;</h2> <p>Picture this: You&#8217;ve turned your happy customers into brand ambassadors, but without a system to track their impact, you&#8217;re essentially flying blind. That&#8217;s where referral tracking comes in.</p> <p>At its core,<strong> referral tracking is your radar system for </strong><a href="https://impact.com/referral/word-of-mouth-marketing-retail-strategies/" target="_blank" rel="noreferrer noopener"><strong>word-of-mouth marketing</strong></a>. It monitors who&#8217;s recommending your brand, which recommendations actually convert, and what messaging resonates most powerfully. Think of it as the difference between throwing darts blindfolded versus with perfect vision—suddenly, you can see exactly what works.</p> <p>By tracking their efforts, you can understand their secret sauce and reward them properly. After all, a customer who brings you five new paying clients deserves more recognition than someone who merely shares a link that nobody clicks.</p> <h2 class="wp-block-heading">Why is referral tracking important? The benefits of optimizing and protecting your program</h2> <p>A strong <a href="https://impact.com/referral/7-proven-strategies-for-growth/" target="_blank" rel="noreferrer noopener">referral program</a> spans across various teams, including marketing, finance, legal, and tech. Without accurate tracking, it’s challenging to stay compliant with FTC regulations. It’s also difficult to optimize performance and ensure advocates get the right incentives. That’s why you need referral tracking.</p> <p>Here are five reasons why referral tracking is important:</p> <h3 class="wp-block-heading">1. Prevents referral fraud</h3> <p>Not every referral is legitimate. Some bad actors exploit referral systems, taking rewards they didn’t earn. Referral tracking spots abuse and fraud, protecting your budget and brand reputation.</p> <p>Referral tracking helps identify fraud like:</p> <ul class="wp-block-list"> <li><strong>Multiple self-referrals</strong>: An individual uses multiple accounts or devices to earn rewards.&nbsp;</li> <li><strong>Fake or duplicate accounts: </strong>Duplicate accounts inflate your numbers, without providing the results you’re after.&nbsp;</li> <li><strong>Referral code sharing: </strong>Posting referral codes in public forums in violation of program rules.&nbsp;</li> <li><strong>Bots: </strong>Automated scripts that generate fake sign-ups.</li> <li><strong>Fake transactions: </strong>Fraudulent activity impacts multiple teams within your company.&nbsp;</li> </ul> <p>Identifying and preventing fraud helps protect your brand reputation while maintaining trust with your advocates and new customers.&nbsp;</p> <h3 class="wp-block-heading">2. Keeps track of conversions</h3> <p>Referral tracking helps you monitor conversions. It connects the dots to understand which customers sent new customers to your brand.&nbsp;</p> <p>With referral tracking, you can:</p> <ul class="wp-block-list"> <li>Identify which referrers drive the most high-quality leads.</li> <li>Compare sign-ups to actual paying customers.</li> <li>Optimize messaging based on what’s converting best.&nbsp;</li> <li>Allocate marketing spend to the most effective referral sources.</li> </ul> <p><strong>Bottom line: </strong>Referrals are a key step in the customer journey. Tracking referrals helps you pinpoint where leads convert—or drop off— so you can refine your approach and adjust funnels.&nbsp;</p> <h3 class="wp-block-heading">3. Helps you identify super fans</h3> <p>Some advocates go above and beyond for your brand. Referral tracking helps recognize your super fans, who drive the highest number of engaged, high-value customers.&nbsp;</p> <p>Identifying super fans helps you better understand their audience demographics and behavior. By analyzing this information, you can:</p> <ul class="wp-block-list"> <li>Strengthen relationships with your best advocates.</li> <li>Form official partnerships with top referrers (creators, affiliates, publishers, etc).</li> <li>Fine-tune your messaging to better engage their audience.</li> </ul> <p>Not only does referral tracking find your most enthusiastic fans, but understanding what makes top advocates successful lets you strategically scale your program.&nbsp;</p> <h3 class="wp-block-heading">4. Gives you the ability to reward the right advocates</h3> <p>One of the biggest reasons customers recommend brands is to receive incentives. In fact, most of the <a href="https://impact.com/research-reports/state-referral-marketing-consumers-refr-rrt-adv-ed-nam-0424/" target="_blank" rel="noreferrer noopener">44 percent of consumers </a>who participate in referral programs, do so to earn rewards.</p> <figure class="wp-block-image size-full is-resized"><img loading="lazy" decoding="async" width="890" height="875" src="https://impact.com/wp-content/uploads/2025/04/take-part.webp" alt="A circular graphic stating, &quot;44% of consumers take part in referral programs,&quot; against a vibrant coral background." class="wp-image-130886" style="width:500px" srcset="https://impact.com/wp-content/uploads/2025/04/take-part.webp 890w, https://impact.com/wp-content/uploads/2025/04/take-part-300x295.webp 300w, https://impact.com/wp-content/uploads/2025/04/take-part-768x755.webp 768w" sizes="auto, (max-width: 890px) 100vw, 890px" /></figure> <p><a href="https://impact.com/research-reports/state-referral-marketing-consumers-refr-rrt-adv-ed-nam-0424/" target="_blank" rel="noreferrer noopener"><em>Source: Customer referral marketing research: A consumer perspective</em></a></p> <p>Whether it’s discounts, exclusive brand perks, or free products, brands should reward based on customer contributions and preferences.&nbsp;</p> <p>Whatever you offer, referral tracking ensures <a href="https://impact.com/referral/better-referral-rewards-recipient-incentives/" target="_blank" rel="noreferrer noopener">rewards</a> go to the right people at the right time. Plus, it helps you stay organized and track which advocates qualify for a bigger bonus.</p> <h3 class="wp-block-heading">5. Enhances customer acquisition</h3> <p>When your customers voluntarily become salespeople, you&#8217;ve struck marketing gold. But which advocates are sending you qualified buyers versus tire kickers? This is where strategic tracking transforms random referrals into a predictable growth engine.</p> <p>With proper referral tracking, patterns emerge—suddenly you can <strong>see which customer segments, message types, and channels consistently deliver your highest-value customers</strong>. Armed with this intelligence, you can:</p> <ul class="wp-block-list"> <li>Double down on referral campaigns with proven ROI instead of spreading resources thin</li> <li>Pivot quickly from underperforming strategies instead of watching them drain your budget</li> <li>Create a self-improving system where each referral makes your program smarter</li> </ul> <p>The difference? Turning occasional customer goodwill into a systematized acquisition channel that delivers predictable results quarter after quarter.</p> <h2 class="wp-block-heading">Methods of referral tracking</h2> <p>Word-of-mouth strategies rely on discount codes, special links, or forms to connect new customers to their audiences. Use an efficient tracking system to stay organized and increase growth.&nbsp;</p> <p>Brands typically use one of two methods: manual tracking and automated tracking.</p> <h3 class="wp-block-heading">Manual vs automated referral tracking: which works best?</h3> <p>Manual tracking starts innocently enough—a simple spreadsheet, a few dozen referrals, what could go wrong? But as your program grows, so does the administrative nightmare.</p> <p>Picture this: Your marketing coordinator spends hours each week copying referral data, matching transactions, calculating rewards, and emailing confirmations. Meanwhile, that high-value customer who referred three friends last week is still waiting for acknowledgment because the spreadsheet hasn&#8217;t been updated yet.</p> <p>The true costs of manual tracking are insidious:</p> <ul class="wp-block-list"> <li>Data entry errors that leave customers unrewarded or rewards duplicated</li> <li>Delayed insights that arrive too late to save failing campaigns</li> <li>Team members who could be building relationships spending their time reconciling numbers instead</li> <li>Your most valuable advocates growing frustrated with slow recognition</li> </ul> <p>Automation changes the game entirely. Your system captures each referral as it happens, instantly attributes it to the right advocate, and triggers appropriate rewards—all while building a real-time performance dashboard no spreadsheet could match. Your team shifts from data entry to strategy, and your program scales without adding headcount.</p> <p>For example, <a href="https://impact.com/case-studies/jobber-case-study-advc-csb-adv-ev-nam-0324/" target="_blank" rel="noreferrer noopener">Jobber</a> transitioned from manual referral tracking to <a href="http://impact.com/avocate%E2%80%99s" target="_blank" rel="noreferrer noopener">impact.com/avocate’s</a> automated referral system. The result? A 4.86% higher lifetime value for referred versus non-referred customers.&nbsp;</p> <div class="content-banner" data-module-position="7" data-distinct-module-position="6" data-tab-position="0" data-module-id="block_5f82f214b5ba4cc697bb0bb317b74b0d" data-module-name="Content Banner" > <div class="banner-inner contain default-border-color"> <img decoding="async" src="https://impact.com/wp-content/uploads/2024/03/Jobber.svg" class="attachment-full size-full wp-post-image" alt="Jobber logo displayed prominently on a clean white background, emphasizing brand identity and professionalism." /> <div class="content"> <h5>Home service business management platform, Jobber saw a 5% higher customer LTV.</h5> <p>Learn how Jobber partnered with impact.com to increase program growth and customer engagement.</p> <a href="https://impact.com/case-studies/jobber-case-study-advc-csb-adv-ev-nam-0324/?utm_source=impact.com&#038;utm_medium=blog&#038;utm_content=referral-tracking&#038;utm_campaign=blog-post" class="cta-button" target="_blank">Read the case study</a> </div> </div> </div> <p>Automated systems reduce manual tasks, leaving your team more time to strengthen relationships with brand advocates and create messaging campaigns that drive results.</p> <h2 class="wp-block-heading">Setting up referral tracking systems</h2> <p>Setting up referral tracking doesn’t need to be complicated. You just need the right tools and a system that fits your brand and goals. Whether you have a handful of advocates or a large program, tracking who sends you leads is crucial to rewarding the right people.&nbsp;</p> <p>Here’s how to set up referral tracking:</p> <h3 class="wp-block-heading">1. Choose your tracking method:&nbsp;</h3> <p>Pick between manual or automated tracking. As mentioned above, manual tracking may be sufficient for very basic programs. It requires simple tools, like Google Analytics, unique referral codes or UTM tags, and a spreadsheet.&nbsp;</p> <p>Automated tracking is the preferred method of tracking for brands with more mature referral programs.&nbsp;</p> <p>For example, <a href="https://impact.com/case-studies/realtyninja-case-study-refr-csb-adv-ev-nam-0624/" target="_blank" rel="noreferrer noopener">RealtyNinja</a> started with a manual system, but as their program grew, it became difficult to maintain and scale the program. The brand switched to impact.com’s automated tracking and offered customers a sweet discount on their subscriptions for each referral. The results:</p> <ul class="wp-block-list"> <li>16 percent of new users came from referrals.</li> <li>136 percent higher conversion rates compared to free trials.&nbsp;</li> <li>Double the conversion rate from referrals compared to paid ads</li> </ul> <h3 class="wp-block-heading">2. Create unique referral codes and links</h3> <p>Unique referral codes are the key to making referral tracking work. Without them, determining which brand advocate sent you new leads is impossible.</p> <p>Assign each advocate a custom code or link that’s easy to use and remember. Codes can be added to UTM parameters. This lets you attribute traffic and conversions directly to the referrer.</p> <h3 class="wp-block-heading">3. Enter unique referral codes and links into your system</h3> <p>For manual tracking, pop your links into Google Analytics. Using the dashboard and insights, you’ll get a good idea of where your leads come from.</p> <p>If you&#8217;re using referral software, add your links to the platform. These tools make it easy to automate processes, like tracking clicks, conversions, and rewards, without manual labor.&nbsp;</p> <h2 class="wp-block-heading">The importance of referral tracking software: How to choose the best one for your business needs</h2> <p>Investing in the right referral tracking software saves your brand time, reduces errors and challenges, and maximizes performance. However, not every solution is the right fit for every brand.&nbsp;</p> <p>When evaluating <a href="https://impact.com/referral/referral-marketing-tools-software-tips/" target="_blank" rel="noreferrer noopener">referral tools</a> for your brand, consider these five must-have features:</p> <h3 class="wp-block-heading">1. Advanced flexibility and scalability</h3> <p>The most successful referral programs adapt over time. You might offer cash rewards one month, and the next month exclusive early access to new products. Your software should make these pivots effortless, not engineering projects.</p> <p>Look for flexibility in three critical areas:</p> <ul class="wp-block-list"> <li>Reward flexibility that lets you experiment with different incentive types without code changes</li> <li>Program settings you can adjust yourself as you learn what works best for your audience</li> <li>Customization options that make the referral experience feel like a natural extension of your brand, not a bolted-on afterthought</li> </ul> <p>The best platforms strike that delicate balance—powerful enough to accommodate your growing ambitions, yet intuitive enough that your team can make changes without calling IT support every time.</p> <h3 class="wp-block-heading">2. Fraud detection and prevention</h3> <p>Cybercrime is rising, with projected losses reaching over <a href="https://www.statista.com/forecasts/1280009/cost-cybercrime-worldwide" target="_blank" rel="noreferrer noopener">$13 trillion by 2028</a>. A referral program with built-in fraud detection helps safeguard your program.</p> <p>Key fraud prevention features include:&nbsp;</p> <ul class="wp-block-list"> <li>Automated detection of duplicate names, emails, and IP addresses.</li> <li>Suspicious activity monitoring to flag unusual patterns.</li> <li>GDPR compliance to protect customer data and trust.&nbsp;</li> </ul> <p>Fraud detection and prevention is a critical feature that shouldn’t be overlooked.</p> <h3 class="wp-block-heading">3. Comprehensive reporting functions</h3> <p>Basic tracking tells you how many referrals you received, but sophisticated analytics reveal the story behind the numbers.</p> <p>A powerful analytics dashboard transforms raw data into actionable intelligence:</p> <ul class="wp-block-list"> <li>Instantly spotlights your referral MVPs—those rare customers whose recommendations consistently convert</li> <li>Reveals hidden patterns like which days yield the most valuable referrals or which messaging resonates with specific customer segments</li> <li>Flags potential issues before they become problems, like declining conversion rates from previously reliable channels</li> </ul> <p>The difference is dramatic: Instead of wondering why referrals dipped last month, you&#8217;ll know exactly which campaign changes affected performance and how to course-correct immediately. Instead of guessing which advocates to nurture, you&#8217;ll see precisely who drives the highest <a href="https://impact.com/referral/balancing-customer-retention-with-acquisition-in-2024/" target="_blank" rel="noreferrer noopener">customer lifetime value</a>.</p> <h3 class="wp-block-heading">4. Integration capabilities</h3> <p>Don&#8217;t build a marketing island<strong>.</strong> Integration capabilities aren&#8217;t just a nice-to-have—they&#8217;re the foundation of an effective referral system. Before you invest in referral software, ensure it plays nicely with your existing tech stack. Think about these three things:</p> <ul class="wp-block-list"> <li>Your CRM</li> <li>Ecommerce platform</li> <li>Payment systems</li> </ul> <p>Integrated tracking makes automation more manageable, and ensures a better customer experience for brand advocates and internal teams.</p> <h3 class="wp-block-heading">5. Automated and efficient workflows</h3> <p>Manual processes slow you down. Plus, it leaves room for human error. The best referral software automates critical workflows, like:&nbsp;</p> <ul class="wp-block-list"> <li>Reward payouts</li> <li>Referral validation</li> <li>Data syncing across systems</li> </ul> <p>Automation reduces the number of manual tasks your team handles. It also allows your brand to scale your program easily, without overwhelming your teams.</p> <div class="content-banner" data-module-position="8" data-distinct-module-position="7" data-tab-position="0" data-module-id="block_216e9ab23aaf72891fe5889a3669e449" data-module-name="Content Banner" > <div class="banner-inner cover default-border-color"> <img loading="lazy" decoding="async" width="1880" height="900" src="https://impact.com/wp-content/uploads/2024/10/working-on-laptops.webp" class="attachment-full size-full wp-post-image" alt="A man focused on his laptop while another individual observes him attentively in a collaborative workspace." srcset="https://impact.com/wp-content/uploads/2024/10/working-on-laptops.webp 1880w, https://impact.com/wp-content/uploads/2024/10/working-on-laptops-300x144.webp 300w, https://impact.com/wp-content/uploads/2024/10/working-on-laptops-1024x490.webp 1024w, https://impact.com/wp-content/uploads/2024/10/working-on-laptops-768x368.webp 768w, https://impact.com/wp-content/uploads/2024/10/working-on-laptops-1536x735.webp 1536w, https://impact.com/wp-content/uploads/2024/10/working-on-laptops-940x450.webp 940w, https://impact.com/wp-content/uploads/2024/10/working-on-laptops-1200x574.webp 1200w" sizes="auto, (max-width: 1880px) 100vw, 1880px" /> <div class="content"> <h5>How to switch to a new referral platform in 6 easy steps</h5> <p>Discover key steps to plan your migration, compare vendors, and choose a referral software that aligns with your brand’s growth goals.</p> <a href="https://impact.com/referral/new-referral-platform-in-6-easy-steps/" class="cta-button" target="_blank">Read the blog</a> </div> </div> </div> <h2 class="wp-block-heading">What to track in your referral program</h2> <p>A comprehensive referral tool provides your team with a goldmine of helpful information, but only if you track the right metrics.</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="559" src="https://impact.com/wp-content/uploads/2025/04/what-to-track-1024x559.webp" alt="A Venn diagram illustrating four key metrics to track: referral codes, referral links, cookies, and program performance." class="wp-image-130893" srcset="https://impact.com/wp-content/uploads/2025/04/what-to-track-1024x559.webp 1024w, https://impact.com/wp-content/uploads/2025/04/what-to-track-300x164.webp 300w, https://impact.com/wp-content/uploads/2025/04/what-to-track-768x420.webp 768w, https://impact.com/wp-content/uploads/2025/04/what-to-track-1536x839.webp 1536w, https://impact.com/wp-content/uploads/2025/04/what-to-track-1200x656.webp 1200w, https://impact.com/wp-content/uploads/2025/04/what-to-track.webp 1600w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p>Here’s a breakdown of what you should monitor:</p> <h3 class="wp-block-heading">1. Referral codes</h3> <p>Think of referral codes as digital breadcrumbs<strong>.</strong> These unique identifiers are the simplest way to trace who&#8217;s sending business your way. When implemented correctly, each advocate gets their own distinctive code to share with friends and colleagues.</p> <p>The magic happens when a potential customer enters this code during signup or checkout. Instantly, your system attributes this lead to the specific advocate who made the recommendation. No guesswork required.</p> <p>Many brands supercharge these codes by making them dual-purpose—not just tracking tools, but also discount triggers that reward the referred customer with savings on their first purchase. This creates a win-win scenario where both parties benefit from the referral.</p> <p><strong>Pro tip</strong>: If you&#8217;re using expiration dates to create urgency, implement a management system to track active versus expired codes. Nothing frustrates a potential customer more than trying to use a referral code only to discover it&#8217;s no longer valid.</p> <h3 class="wp-block-heading">2. Unique referral links</h3> <p>Unlike codes that customers must remember and manually enter, referral links do the heavy lifting automatically. One-click and the referral is tracked—no extra steps to worry about.&nbsp;</p> <p>These custom URLs contain embedded tracking parameters that instantly identify which advocate sent the visitor your way. When Sarah shares her unique link on social media and Mark clicks it to reach your landing page, your system immediately knows Sarah deserves credit for that potential customer—even if Mark takes weeks to complete a purchase.</p> <p>Sharing links is effortless for advocates, the journey for leads is seamless, and attribution is automatic for your marketing team. It&#8217;s a tracking method that removes barriers at every step.</p> <h3 class="wp-block-heading">3. First-party cookies</h3> <p>While third-party cookies face increasing restrictions, first-party cookies remain marketing gold—collecting valuable behavioral data without crossing privacy boundaries.</p> <p>These small data packets track how referred visitors interact with your site—which pages they visit, how long they stay, and what ultimately converts them. This intelligence helps you refine your referral funnel with precision: discovering that customers referred from your loyalty program spend 40 percent more time exploring product pages, while social media referrals convert fastest on mobile devices.</p> <p>Remember to maintain transparency about your data collection practices. A clear cookie notice not only keeps you compliant with regulations like GDPR and CCPA, but also builds trust with privacy-conscious consumers who appreciate your straightforward approach.</p> <h3 class="wp-block-heading">4. Overall program performance&nbsp;</h3> <p>One of the most critical aspects to track is the performance of your referral program. A poorly performing program can waste time and frustrate you and your customers.&nbsp;</p> <p>Instead, track metrics like:&nbsp;</p> <ul class="wp-block-list"> <li>The number of people who saw your referral program</li> <li>The number of successful referrals completed</li> <li>Revenue generated</li> <li>Average lifetime value of referred customers</li> </ul> <p>You’ll also want to track metrics directly related to your customer advocates. Consider tracking:&nbsp;</p> <ul class="wp-block-list"> <li>Number of active referrers</li> <li>Frequency and amount of referrals</li> <li>How many referrals they’ve started</li> <li>Who they’ve referred&nbsp;</li> <li>How many referrals they’ve completed&nbsp;</li> <li>How many rewards they earned</li> </ul> <p>Collecting this data can inform your marketing strategy and improve your referral program, making it a worthwhile investment for your brand and customers.</p> <h2 class="wp-block-heading">Improve referral tracking for long-term success</h2> <p>Referral tracking is a key component of word-of-mouth campaigns. From preventing fraud and creating trust, to tracking conversions, and rewarding advocates for their efforts, a tracking system ensures every customer recommendation counts.&nbsp;</p> <p>Investing in the right referral tracking software for your business is a must. It simplifies the process, saves time and resources, and enhances customer acquisition.&nbsp;</p> <p>With software like impact.com/advocate brands can easily manage programs, track leads in real-time, and stay on top of rewarding customers for participation.&nbsp;</p> <div class="content-banner" data-module-position="9" data-distinct-module-position="8" data-tab-position="0" data-module-id="block_cce9b33b285cc14155546afef54c679e" data-module-name="Content Banner" > <div class="banner-inner cover default-border-color"> <img loading="lazy" decoding="async" width="1241" height="451" src="https://impact.com/wp-content/uploads/2024/06/Clear-and-Complete-Guide-to-Referral-Marketing.webp" class="attachment-full size-full wp-post-image" alt="Clear and Complete Guide to Referral Marketing" srcset="https://impact.com/wp-content/uploads/2024/06/Clear-and-Complete-Guide-to-Referral-Marketing.webp 1241w, https://impact.com/wp-content/uploads/2024/06/Clear-and-Complete-Guide-to-Referral-Marketing-300x109.webp 300w, https://impact.com/wp-content/uploads/2024/06/Clear-and-Complete-Guide-to-Referral-Marketing-1024x372.webp 1024w, https://impact.com/wp-content/uploads/2024/06/Clear-and-Complete-Guide-to-Referral-Marketing-768x279.webp 768w, https://impact.com/wp-content/uploads/2024/06/Clear-and-Complete-Guide-to-Referral-Marketing-1200x436.webp 1200w" sizes="auto, (max-width: 1241px) 100vw, 1241px" /> <div class="content"> <h5>Want a comprehensive guide to creating a referral strategy? </h5> <p>Learn how to transform satisfied customers into brand advocates through effective referral strategies.</p> <a href="https://impact.com/ebooks/revenue-generating-advocates-ebook-refr-ebk-adv-ed-nam-0624/?utm_source=impact.com&#038;utm_medium=blog&#038;utm_content=referral-tracking&#038;utm_campaign=blog-post" class="cta-button" target="_blank">Read the ebook guide</a> </div> </div> </div> <p>Want to learn more about how customer referral and loyalty strategies can grow your business?&nbsp; Check out these resources:</p> <ul class="wp-block-list"> <li><a href="https://impact.com/commerce-content/marketing-tactics-that-rebuild-customer-loyalty/" target="_blank" rel="noreferrer noopener">How to win back lost customers: 7 marketing tactics that rebuild customer loyalty</a> [blog]&nbsp;</li> <li><a href="https://impact.com/referral/successful-ecommerce-referral-programs/" target="_blank" rel="noreferrer noopener">5 successful ecommerce referral programs and why they work</a> [blog]&nbsp;</li> <li><a href="https://impact.com/referral/new-referral-platform-in-6-easy-steps/" target="_blank" rel="noreferrer noopener">How to switch to a new referral platform in 6 easy steps</a> [blog]&nbsp;</li> <li><a href="https://impact.com/partnerships/customer-referral-marketing-trends-in-2024/" target="_blank" rel="noreferrer noopener">Top 6 customer referral marketing trends your brand can leverage in 2024</a> [blog]&nbsp;</li> <li><a href="https://impact.com/partnerships/referral-marketing-methods-acquire-new-users/" target="_blank" rel="noreferrer noopener">7 referral marketing strategies to grow your retail business [+stand-out brand examples]</a> [blog]</li> <li><a href="https://impact.com/onesheets/introducing-impact-com-advocate-refr-osb-imp-aw-nam-0305/" target="_blank" rel="noreferrer noopener">Turn delighted customers into revenue-driving advocates</a> [ebook]</li> <li><a href="https://impact.com/referral/scaling-customer-referral-programs-with-tech/" target="_blank" rel="noreferrer noopener">More than a pop-up: Building a customer referral program that scales [+ the tech that drives it</a> [blog]&nbsp;</li> </ul> <h2 class="wp-block-heading">FAQs:&nbsp;</h2> <div class="accordion-container" data-module-position="10" data-distinct-module-position="1" data-tab-position="0" data-module-id="block_56ab735f850e4a480b315328e0c098c3" data-module-name="Accordion" > <div class="accordion-block columns-1"> <div class="box-container"> <div class="box"> <div class="drawer no-icon"> <h6 class="title">What is referral tracking?</h6> </div> <div class="panel"> <div><p>Referral tracking is the process of monitoring and analyzing the results of <a href="https://impact.com/referral/7-proven-strategies-for-growth/" target="_blank" rel="noreferrer noopener">referral marketing</a> campaigns to measure success and optimize performance. It helps brands understand which customer advocates send them qualified leads, while also tracking program performance.</p> </div> </div> </div> </div> <div class="box-container"> <div class="box"> <div class="drawer no-icon"> <h6 class="title">How do you keep track of a referral program?</h6> </div> <div class="panel"> <div><p>You can manually track a referral program by using spreadsheets and simple tools. However, as a referral program grows, an automated tracking system helps streamline the process, save time, and reduce errors.</p> </div> </div> </div> </div> <div class="box-container"> <div class="box"> <div class="drawer no-icon"> <h6 class="title">Is referral tracking the same as affiliate tracking?</h6> </div> <div class="panel"> <div><p>While referral tracking and affiliate tracking are similar, they aren’t the same. Referral tracking analyzes customers referred by existing customers. On the other hand, affiliate tracking monitors recommendations generated by third-party partners, such as affiliates, influencers, publishers, and other businesses.</p> </div> </div> </div> </div> <div class="box-container"> <div class="box"> <div class="drawer no-icon"> <h6 class="title">How do I create a referral tracker?</h6> </div> <div class="panel"> <div><p>Start by generating unique referral codes or links for each partner. For manual tracking, store these in a spreadsheet or database for easy access. If you&#8217;re using a CRM or a platform like impact.com, you can automate tracking, monitor conversions, and issue rewards with minimal manual work. For both manual and automated tracking, use UTM parameters or custom URL slugs to track clicks, signups, and purchases tied to each code.</p> </div> </div> </div> </div> <div class="box-container"> <div class="box"> <div class="drawer no-icon"> <h6 class="title">What are the two types of referral tracking?</h6> </div> <div class="panel"> <div><p>There are two main types of referral tracking: manual and automated. Manual tracking can be simple or detailed, often using a spreadsheet and a tool like Google Analytics to monitor traffic and conversions. Automated tracking like impact.com let you easily generate referral links or codes, track performance, and issue rewards in real-time.</p> </div> </div> </div> </div> </div> <script type="application/ld+json">{"@context":"https:\/\/schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"What is referral tracking?","acceptedAnswer":{"@type":"Answer","text":"<p>Referral tracking is the process of monitoring and analyzing the results of <a href=\"https:\/\/impact.com\/referral\/7-proven-strategies-for-growth\/\" target=\"_blank\" rel=\"noreferrer noopener\">referral marketing<\/a> campaigns to measure success and optimize performance. It helps brands understand which customer advocates send them qualified leads, while also tracking program performance.<\/p>\n"}},{"@type":"Question","name":"How do you keep track of a referral program?","acceptedAnswer":{"@type":"Answer","text":"<p>You can manually track a referral program by using spreadsheets and simple tools. However, as a referral program grows, an automated tracking system helps streamline the process, save time, and reduce errors.<\/p>\n"}},{"@type":"Question","name":"Is referral tracking the same as affiliate tracking?","acceptedAnswer":{"@type":"Answer","text":"<p>While referral tracking and affiliate tracking are similar, they aren\u2019t the same. Referral tracking analyzes customers referred by existing customers. On the other hand, affiliate tracking monitors recommendations generated by third-party partners, such as affiliates, influencers, publishers, and other businesses.<\/p>\n"}},{"@type":"Question","name":"How do I create a referral tracker?","acceptedAnswer":{"@type":"Answer","text":"<p>Start by generating unique referral codes or links for each partner. For manual tracking, store these in a spreadsheet or database for easy access. If you&#8217;re using a CRM or a platform like impact.com, you can automate tracking, monitor conversions, and issue rewards with minimal manual work. For both manual and automated tracking, use UTM parameters or custom URL slugs to track clicks, signups, and purchases tied to each code.<\/p>\n"}},{"@type":"Question","name":"What are the two types of referral tracking?","acceptedAnswer":{"@type":"Answer","text":"<p>There are two main types of referral tracking: manual and automated. Manual tracking can be simple or detailed, often using a spreadsheet and a tool like Google Analytics to monitor traffic and conversions. Automated tracking like impact.com let you easily generate referral links or codes, track performance, and issue rewards in real-time.<\/p>\n"}}]}</script> </div> <p>The post <a href="https://impact.com/referral/referral-tracking/">Referral tracking: How to measure and optimize your word-of-mouth campaign in 2025</a> appeared first on <a href="https://impact.com">impact.com</a>.</p> ]]></content:encoded> <media:content url="https://impact.com/wp-content/uploads/2025/04/Referral-tracking.webp" width="1880" height="900" medium="image" type="image/webp"/><webfeeds:featuredImage url="https://impact.com/wp-content/uploads/2025/04/Referral-tracking.webp" width="1880" height="900" type="image/webp"/><enclosure url="https://impact.com/wp-content/uploads/2025/04/Referral-tracking.webp" length="96492" type="image/webp"/> </item> <item> <title>The ultimate brand-creator collaboration guide: 4 strategies to boost content quality and maximize ROI</title> <link>https://impact.com/influencer/brand-creator-collaboration/</link> <dc:creator><![CDATA[Chad McKenzie, Content Marketing Manager]]></dc:creator> <pubDate>Wed, 02 Apr 2025 11:26:10 +0000</pubDate> <category><![CDATA[Influencer]]></category> <guid isPermaLink="false">https://impact.com/?p=130708</guid> <description><![CDATA[<p>Great brand-creator collaborations don’t happen by accident. They require consistent communication, strategic automation, and performance-driven feedback to turn influencer partnerships into long-term wins. This guide breaks down four essential strategies for making that happen.</p> <p>The post <a href="https://impact.com/influencer/brand-creator-collaboration/">The ultimate brand-creator collaboration guide: 4 strategies to boost content quality and maximize ROI</a> appeared first on <a href="https://impact.com">impact.com</a>.</p> ]]></description> <content:encoded><![CDATA[ <p>The creator economy is on fire, with almost <a href="https://blog.hubspot.com/marketing/hubspot-blog-marketing-industry-trends-report" target="_blank" rel="noreferrer noopener">90 percent</a> of marketers calling it effective, and nearly 60 percent reporting higher creator-led sales than previous years. That’s not just growth, it’s an opportunity for brands and creators to build thriving partnerships.</p> <p>Creators bring trust and niche audiences, while brands bring resources and reach. Success depends on how well they collaborate. When done right, brands get authentic content and higher return on investment (ROI), while creators expand their influence and build long-term partnerships.</p> <p>Here’s how some brands miss the mark:</p> <ul class="wp-block-list"> <li><strong>Miscommunication</strong> between the brand and creators</li> <li><strong>Clunky workflows</strong>, including relying on manual processes and scattered spreadsheets</li> <li><strong>Unclear brand expectations</strong> and feedback</li> </ul> <p>The solution is straightforward:</p> <ul class="wp-block-list"> <li><strong>Clear communication</strong> and expectations between teams</li> <li><strong>Influencer collaboration tools</strong>, such as automated partner newsletters</li> <li><strong>Using automation</strong> for performance reporting, gifting, and more</li> </ul> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="637" src="https://impact.com/wp-content/uploads/2025/04/guide-breaks-down-1024x637.webp" alt="A person holds a smartphone while standing outdoors, with blue skies and cloud formations visible behind them. Text highlights marketing statistics." class="wp-image-130720" srcset="https://impact.com/wp-content/uploads/2025/04/guide-breaks-down-1024x637.webp 1024w, https://impact.com/wp-content/uploads/2025/04/guide-breaks-down-300x187.webp 300w, https://impact.com/wp-content/uploads/2025/04/guide-breaks-down-768x478.webp 768w, https://impact.com/wp-content/uploads/2025/04/guide-breaks-down-1200x747.webp 1200w, https://impact.com/wp-content/uploads/2025/04/guide-breaks-down.webp 1292w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p>This guide breaks down four key strategies to help brands and creators collaborate seamlessly—so campaigns don’t just land, they take off:</p> <ol class="wp-block-list"> <li>Play to a creator’s strengths</li> <li>Foster open communication and simplify content approvals</li> <li>Automate key processes to scale efficiently&nbsp;</li> <li>Track progress and offer constructive partner feedback</li> </ol> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="586" src="https://impact.com/wp-content/uploads/2025/04/enhance-creator-collaboration-1024x586.webp" alt="Infographic titled &quot;4 ways to enhance creator collaboration&quot; featuring tips to improve communication, streamline processes, and provide feedback." class="wp-image-130727" srcset="https://impact.com/wp-content/uploads/2025/04/enhance-creator-collaboration-1024x586.webp 1024w, https://impact.com/wp-content/uploads/2025/04/enhance-creator-collaboration-300x172.webp 300w, https://impact.com/wp-content/uploads/2025/04/enhance-creator-collaboration-768x439.webp 768w, https://impact.com/wp-content/uploads/2025/04/enhance-creator-collaboration-1200x686.webp 1200w, https://impact.com/wp-content/uploads/2025/04/enhance-creator-collaboration.webp 1406w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <html> <head> <style> .box { background-color: #FBFBFB; width: flex; border: 1px solid #EAEBED; border-radius: 8px; margin: auto; max-width: 940px; padding: 30px 30px 5px; } .box h5 { margin-top: 0; } .box ul { margin-bottom: 0; } .box li { color: #667082; } </style> </head> <body> <div class="box"> <h5>Key takeaways from this blog</h5> <ol> <li><b>Content creator partnerships thrive when brands respect a creator’s strengths,</b> not force a rigid formula.</li> <li><b>Clear, real-time communication prevents misalignment</b> and keeps campaigns moving forward.</li> <li><b>Automation is the secret weapon for scaling</b> without losing efficiency or personal engagement.</li> <li><b>Tracking performance and providing data-driven feedback</b> turn good collaborations into great ones.</li> </ol> </div> </body> </html> <h2 class="wp-block-heading"><strong>1. Optimize brand-creator collaboration by leaning into creator strengths</strong></h2> <p>Rather than following a strict formula, brands can embrace what makes each creator unique.&nbsp;</p> <p>Here&#8217;s how to build a campaign that highlights your strengths and theirs:</p> <h3 class="wp-block-heading"><strong>Encourage flexible content formats</strong></h3> <p>Be open to creators pitching skills that highlight their expertise. For example, live streaming a product or service can generate new avenues of growth that a brand may not have considered. Instead of limiting creators to static images or pre-scripted videos, give them the freedom to develop content that aligns with their style and audience preferences.</p> <p>Meet petfluencer <a href="https://www.instagram.com/eggnogthebulldog/?g=5" target="_blank" rel="noreferrer noopener">@eggnogthebulldog</a>, the star turning over one million heads with creative dog videos and jaw-dropping outfits users can’t ignore. Eggnog teamed up with premium pet nutrition brand <a href="https://www.instagram.com/stellaandchewys/" target="_blank" rel="noreferrer noopener">Stella &amp; Chewy’s</a> for a playful <a href="https://www.instagram.com/reel/DGYgjEbO1YJ/?igsh=b3kwZ3d1d3Z4Z2Rn" target="_blank" rel="noreferrer noopener">Instagram Reel</a>, showing off their bone broth product in style for the Valentine’s season.&nbsp;</p> <p>The content succeeded by seamlessly aligning with the petfluencer&#8217;s distinct style while highlighting the versatility of Stella &amp; Chewy’s product.</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="569" src="https://impact.com/wp-content/uploads/2025/04/petfluencer-1024x569.webp" alt="A bulldog dressed as a chef happily waits while someone pours bone broth into a glass with snacks on a pink table." class="wp-image-130733" srcset="https://impact.com/wp-content/uploads/2025/04/petfluencer-1024x569.webp 1024w, https://impact.com/wp-content/uploads/2025/04/petfluencer-300x167.webp 300w, https://impact.com/wp-content/uploads/2025/04/petfluencer-768x427.webp 768w, https://impact.com/wp-content/uploads/2025/04/petfluencer-1536x854.webp 1536w, https://impact.com/wp-content/uploads/2025/04/petfluencer-1200x667.webp 1200w, https://impact.com/wp-content/uploads/2025/04/petfluencer.webp 1572w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <h3 class="wp-block-heading"><strong>Balance flexibility and structure in your creator management strategies</strong></h3> <p>While some brands prefer a structured approach, others might want to let creators pitch their own ideas. The key is balance. With the new <a href="https://impact.com/influencer/transform-influencer-campaigns-with-creator-v2-0/" target="_blank" rel="noreferrer noopener">Creator Defines feature</a> on <a href="http://impact.com/creator" target="_blank" rel="noreferrer noopener">impact.com/creator</a>, brands can offer a mix of predefined tasks and give creators the freedom to suggest their own ideas, so their strengths align better with the campaign’s goals.</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="657" src="https://impact.com/wp-content/uploads/2025/04/create-campaign-1024x657.webp" alt="Screenshot of the &quot;Create Campaign&quot; interface, displaying sections for task timeline, content guidelines, and social media handles." class="wp-image-130739" srcset="https://impact.com/wp-content/uploads/2025/04/create-campaign-1024x657.webp 1024w, https://impact.com/wp-content/uploads/2025/04/create-campaign-300x193.webp 300w, https://impact.com/wp-content/uploads/2025/04/create-campaign-768x493.webp 768w, https://impact.com/wp-content/uploads/2025/04/create-campaign-1536x986.webp 1536w, https://impact.com/wp-content/uploads/2025/04/create-campaign-1200x770.webp 1200w, https://impact.com/wp-content/uploads/2025/04/create-campaign.webp 1600w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <h3 class="wp-block-heading"><strong>Improve creator discovery</strong></h3> <p>The right creator is someone whose content style, audience demographics, and engagement levels align with your brand. To find the best match:</p> <ul class="wp-block-list"> <li><strong>Use search filters</strong> to narrow down creators based on meaningful metrics such as engagement rate, audience demographics, and niche expertise.</li> <li><strong>Review media kits</strong> to assess a creator’s past work and aesthetic. Creators’ portfolios provide insight into their style and brand alignment.</li> <li><strong>Find ready-to-work creators </strong>signed up to a marketplace like <a href="http://impact.com/creator" target="_blank" rel="noreferrer noopener">impact.com/creator</a>, where you have access to 123k+ vetted creators.</li> <li><strong>Use impact.com’s </strong><a href="https://impact.com/influencer/transform-influencer-campaigns-with-creator-v2-0/" target="_blank" rel="noreferrer noopener"><strong>Social Listening tools</strong></a> to identify influencers already talking about your brand. Finding creators who already love your product fosters an organic collaboration that resonates with audiences.</li> </ul> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="756" src="https://impact.com/wp-content/uploads/2025/04/create-listeners-1024x756.webp" alt="Screenshot of the &quot;Create Listener&quot; form for a Fitness Campaign, featuring options for social media channels and keyword entry." class="wp-image-130745" srcset="https://impact.com/wp-content/uploads/2025/04/create-listeners-1024x756.webp 1024w, https://impact.com/wp-content/uploads/2025/04/create-listeners-300x222.webp 300w, https://impact.com/wp-content/uploads/2025/04/create-listeners-768x567.webp 768w, https://impact.com/wp-content/uploads/2025/04/create-listeners-1536x1135.webp 1536w, https://impact.com/wp-content/uploads/2025/04/create-listeners-1200x886.webp 1200w, https://impact.com/wp-content/uploads/2025/04/create-listeners.webp 1538w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="490" src="https://impact.com/wp-content/uploads/2025/04/social-listenings-1024x490.webp" alt="Table displaying social listening campaigns for &quot;Fitness Campaign&quot; and &quot;Olympics,&quot; including channels, hashtags, status, and results." class="wp-image-130751" srcset="https://impact.com/wp-content/uploads/2025/04/social-listenings-1024x490.webp 1024w, https://impact.com/wp-content/uploads/2025/04/social-listenings-300x144.webp 300w, https://impact.com/wp-content/uploads/2025/04/social-listenings-768x368.webp 768w, https://impact.com/wp-content/uploads/2025/04/social-listenings-940x450.webp 940w, https://impact.com/wp-content/uploads/2025/04/social-listenings-1320x630.webp 1320w, https://impact.com/wp-content/uploads/2025/04/social-listenings-1200x574.webp 1200w, https://impact.com/wp-content/uploads/2025/04/social-listenings.webp 1496w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <h3 class="wp-block-heading"><strong>Leverage creator relationship management tools and build stronger partnerships</strong></h3> <p>As influencer programs expand, tracking campaign history, performance data, and creator relationships manually becomes inefficient.&nbsp;</p> <p>A creator customer relationship management (CRM) tool centralizes these insights, making it easier to analyze content impact, measure long-term performance, and personalize future collaborations. With a data-driven approach, brands can boost their influencer marketing ROI and refine strategies over time so that each partnership builds on past successes and delivers better results.</p> <h3 class="wp-block-heading"><strong>Sephora’s creator-first approach helps partners level up</strong></h3> <p>The <a href="https://www.sephorasquad.com/" target="_blank" rel="noreferrer noopener">Sephora Squad</a> influencer program, launched by the beauty brand Sephora, encourages creators to produce content in their own style, resulting in authentic posts that connect with their audiences.&nbsp;</p> <p>Once accepted to the program, creators enter a year-long paid partnership with Sephora. Creators receive perks from professional development, mentorship, and features to grow their brand. This creator-first approach leads to higher engagement and stronger brand alignment.</p> <p>Creator and Sephora Squad member <a href="https://www.instagram.com/jeneenaylor/?g=5" target="_blank" rel="noreferrer noopener">@jeneenaylor</a> gives her audience a glimpse into one of the brand’s many <a href="https://www.instagram.com/jeneenaylor/p/DHWx5eFuvEx/?img_index=12" target="_blank" rel="noreferrer noopener">networking events</a>. Sephora is a prime example of equipping partners with the tools to grow and ultimately create better content.&nbsp;</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="573" src="https://impact.com/wp-content/uploads/2025/04/jeneenaylor-1024x573.webp" alt="Jenee Naylor presents a chart illustrating the connections between artists, creators, entertainers, and their skills in a Sephora Squad workshop." class="wp-image-130757" srcset="https://impact.com/wp-content/uploads/2025/04/jeneenaylor-1024x573.webp 1024w, https://impact.com/wp-content/uploads/2025/04/jeneenaylor-300x168.webp 300w, https://impact.com/wp-content/uploads/2025/04/jeneenaylor-768x429.webp 768w, https://impact.com/wp-content/uploads/2025/04/jeneenaylor-1536x859.webp 1536w, https://impact.com/wp-content/uploads/2025/04/jeneenaylor-1200x671.webp 1200w, https://impact.com/wp-content/uploads/2025/04/jeneenaylor.webp 1570w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <h2 class="wp-block-heading"><strong>2. Enhance content creator partnerships with consistent communication&nbsp;</strong></h2> <p>Poor communication is one major pitfall in brand-creator collaborations. Brands often go silent after onboarding, leaving creators unsure of expectations. This can lead to content that doesn’t align with the brand’s vision. Clear, open communication from the beginning can prevent this and keep content on track.</p> <p>To ensure smooth communication and a seamless approval process, follow these best practices:</p> <h3 class="wp-block-heading"><strong>Provide clear content guidelines</strong></h3> <p>Start with a solid content brief that includes your brands:</p> <ul class="wp-block-list"> <li>Tone</li> <li>Campaign messaging</li> <li>Required hashtags</li> <li>Creative direction</li> </ul> <p>If possible, provide mood boards or examples of what you’re looking for. <a href="https://help.impact.com/en/support/solutions/articles/48001236426-configure-a-creator-campaign" target="_blank" rel="noreferrer noopener">Content guidelines</a> help creators align with your vision quickly and reduces the back-and-forth.</p> <h3 class="wp-block-heading"><strong>Give real-time feedback using influencer collaboration tools</strong></h3> <p>Instead of waiting for days for feedback, use <a href="https://help.impact.com/en/support/solutions/articles/48001240516-manage-your-creators" target="_blank" rel="noreferrer noopener">in-platform messaging</a>. This feature allows for quicker check-ins and helps creators stay on track. Real-time communication helps keep the creative process moving forward without unnecessary delays. Easily attach screenshots and image references in your messages to ensure clear content expectations.</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="580" src="https://impact.com/wp-content/uploads/2025/04/Olive-Yew-1024x580.webp" alt="A messaging interface showing conversation history, including messages from Hazel Nutt and Justin Case, with a new message from Liam at Acme Corp." class="wp-image-130763" srcset="https://impact.com/wp-content/uploads/2025/04/Olive-Yew-1024x580.webp 1024w, https://impact.com/wp-content/uploads/2025/04/Olive-Yew-300x170.webp 300w, https://impact.com/wp-content/uploads/2025/04/Olive-Yew-768x435.webp 768w, https://impact.com/wp-content/uploads/2025/04/Olive-Yew-1536x871.webp 1536w, https://impact.com/wp-content/uploads/2025/04/Olive-Yew-1200x680.webp 1200w, https://impact.com/wp-content/uploads/2025/04/Olive-Yew.webp 1600w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <h3 class="wp-block-heading"><strong>Simplify approvals</strong></h3> <p>Provide feedback that&#8217;s clear and actionable. Avoid vague comments, such as &#8220;this doesn’t work&#8221; and instead provide specific guidance on what needs to change. This approach will help creators adjust quickly and improve the content.&nbsp;</p> <h3 class="wp-block-heading"><strong>Enable asset management</strong></h3> <p>Managing a growing library of <a href="https://impact.com/influencer/brands-partner-ugc-creators-authentic-connections/" target="_blank" rel="noreferrer noopener">user-generated content (UGC)</a> can be time-consuming without the right systems. With bulk UGC export tools (coming soon to <a href="http://impact.com/creator" target="_blank" rel="noreferrer noopener">impact.com/creator</a>), brands can quickly access, organize, and repurpose influencer content across different marketing channels—without relying on manual file transfers.&nbsp;</p> <p>This feature simplifies content distribution, making integrating high-performing assets into paid ads, organic social posts, and brand campaigns easier.&nbsp;&nbsp;</p> <h3 class="wp-block-heading"><strong>Gusto translates clear communication into leads</strong></h3> <p><a href="https://gusto.com/" target="_blank" rel="noreferrer noopener">Gusto</a>, the top payroll and HR software for small businesses, knows how to team up with creators to spread the word.&nbsp;</p> <p>Take creator <a href="https://www.instagram.com/edenmarquis/?g=5" target="_blank" rel="noreferrer noopener">@edenmarquis</a>, who shared an <a href="https://www.instagram.com/reel/DGgihT6ybZ2/?igsh=NTc4MTIwNjQ2YQ%3D%3D" target="_blank" rel="noreferrer noopener">Instagram reel</a> highlighting how Gusto makes tax season stress-free for small business owners. To create content like Eden’s, which resonates with her audience while effectively conveying Gusto’s core message, the brand collaborates closely with creators, establishing clear expectations and ensuring consistent messaging.</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="849" src="https://impact.com/wp-content/uploads/2025/04/edenmarquis-1024x849.webp" alt="Gusto app interface showing payroll details for employees; highlights hours worked and roles such as PR Manager and Content Strategist." class="wp-image-130769" srcset="https://impact.com/wp-content/uploads/2025/04/edenmarquis-1024x849.webp 1024w, https://impact.com/wp-content/uploads/2025/04/edenmarquis-300x249.webp 300w, https://impact.com/wp-content/uploads/2025/04/edenmarquis-768x636.webp 768w, https://impact.com/wp-content/uploads/2025/04/edenmarquis-1200x994.webp 1200w, https://impact.com/wp-content/uploads/2025/04/edenmarquis.webp 1278w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <h2 class="wp-block-heading"><strong>3. Scale with influencer campaign automation&nbsp;</strong></h2> <p>As your creator program grows, managing individual relationships manually becomes overwhelming. Communication, payments, approvals, and content tracking require structured systems, not scattered email threads. You may have less time to coach and communicate with a growing team of creators, making it harder to maintain consistency.</p> <p>Several <a href="http://impact.com/creator" target="_blank" rel="noreferrer noopener">impact.com/creator</a> platform tools can automate key parts of your workflow, making it easier to scale without losing efficiency or personal engagement.&nbsp;</p> <h3 class="wp-block-heading"><strong>Use automated newsletters</strong></h3> <p><a href="https://impact.com/influencer/transform-influencer-campaigns-with-creator-v2-0/" target="_blank" rel="noreferrer noopener">Automated newsletters</a> keep creators informed with regular updates on brand messaging, campaign timelines, and best practices. Consistent communication helps partners stay aligned with brand objectives and feel supported throughout the campaign.</p> <h3 class="wp-block-heading"><strong>Automate payment and contract management</strong></h3> <p>Streamline the process by automating contract creation, approvals, and payments, so everything runs smoothly. This reduces the administrative burden and keeps everything on track.</p> <h3 class="wp-block-heading"><strong>Automate product gifting</strong></h3> <p>Sync your Shopify product catalog with your creator platform to drive efficient <a href="https://impact.com/onesheets/automate-creator-product-gifting-via-shopify-infl-osb-0324/" target="_blank" rel="noreferrer noopener">product fulfillment</a>. This allows creators to select their preferred products, input their shipping details, and track orders seamlessly.</p> <h3 class="wp-block-heading"><strong>Set up content scheduling and reminders</strong></h3> <p>Set up automated reminders so creators meet deadlines and stay on track with content delivery. This helps avoid delays and keeps everything organized.</p> <h3 class="wp-block-heading"><strong>OLIPOP leverages impact.com to automate key processes&nbsp;</strong></h3> <p><a href="https://drinkolipop.com/" target="_blank" rel="noreferrer noopener">OLIPOP</a>, the prebiotic soda brand, automated content scheduling and creator discovery through impact.com. This allowed them to recruit nearly 1,900 creators while keeping communication clear and efficient, resulting in a 982 percent return on ad spend (ROAS). Case study coming soon—stay tuned!</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="573" src="https://impact.com/wp-content/uploads/2025/04/OLIPOP-1024x573.webp" alt="A person holds two cans of OLIPOP soda: one pink with Crisp Apple flavor and one green labeled Ginger Ale, in a bright room." class="wp-image-130775" srcset="https://impact.com/wp-content/uploads/2025/04/OLIPOP-1024x573.webp 1024w, https://impact.com/wp-content/uploads/2025/04/OLIPOP-300x168.webp 300w, https://impact.com/wp-content/uploads/2025/04/OLIPOP-768x430.webp 768w, https://impact.com/wp-content/uploads/2025/04/OLIPOP-1536x860.webp 1536w, https://impact.com/wp-content/uploads/2025/04/OLIPOP-1200x672.webp 1200w, https://impact.com/wp-content/uploads/2025/04/OLIPOP.webp 1568w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <h2 class="wp-block-heading"><strong>4. Track content creator performance and offer continuous feedback</strong></h2> <p>Successful collaborations require ongoing alignment. When creators understand how their work contributes to campaign goals, they stay motivated and engaged. By monitoring creator progress, you can identify potential issues early and provide valuable guidance that helps creators refine their content.</p> <p>To keep partnerships strong and performance high, use these tracking and feedback strategies with <a href="http://impact.com/creator" target="_blank" rel="noreferrer noopener">impact.com/creator</a>:</p> <h3 class="wp-block-heading"><strong>Enhance brand safety with automated Social Monitoring</strong></h3> <p>Brand reputation can be compromised if creator content doesn’t meet compliance standards. With <a href="https://impact.com/influencer/transform-influencer-campaigns-with-creator-v2-0/" target="_blank" rel="noreferrer noopener">Social Monitoring tools</a> on <a href="http://impact.com/creator" target="_blank" rel="noreferrer noopener">impact.com/creator,</a> you can automatically track creator content for missing disclosures, unapproved messaging, or potential brand safety violations. If issues arise, you can take action within the platform and inform partners of necessary corrections.</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="601" src="https://impact.com/wp-content/uploads/2025/04/all-impacted-content-overview-1024x601.webp" alt="Screenshot of a website dashboard displaying impacted content with details on unapproved terms, brand safety, disclosure, and broken links." class="wp-image-130781" srcset="https://impact.com/wp-content/uploads/2025/04/all-impacted-content-overview-1024x601.webp 1024w, https://impact.com/wp-content/uploads/2025/04/all-impacted-content-overview-300x176.webp 300w, https://impact.com/wp-content/uploads/2025/04/all-impacted-content-overview-768x451.webp 768w, https://impact.com/wp-content/uploads/2025/04/all-impacted-content-overview-1200x705.webp 1200w, https://impact.com/wp-content/uploads/2025/04/all-impacted-content-overview.webp 1536w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <h3 class="wp-block-heading"><strong>Monitor progress with activity logs</strong></h3> <p>Tracking creator performance shouldn’t require endless follow-ups. Use <a href="https://impact.com/influencer/transform-influencer-campaigns-with-creator-v2-0/" target="_blank" rel="noreferrer noopener">task activity</a> logs to track key actions, such as draft rejections, deliverable updates, and metric submissions—all in one place. This visibility helps you stay informed without micromanaging, while also providing clear, structured feedback that builds confidence and improves future content.</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="525" height="1024" src="https://impact.com/wp-content/uploads/2025/04/adidas-instargam-story-525x1024.webp" alt="An Instagram story draft for Adidas' New Spring Launch, with comments and status updates from influencer Katherine Garbarino." class="wp-image-130787" srcset="https://impact.com/wp-content/uploads/2025/04/adidas-instargam-story-525x1024.webp 525w, https://impact.com/wp-content/uploads/2025/04/adidas-instargam-story-154x300.webp 154w, https://impact.com/wp-content/uploads/2025/04/adidas-instargam-story.webp 626w" sizes="auto, (max-width: 525px) 100vw, 525px" /></figure> <h3 class="wp-block-heading"><strong>Measure performance with key metrics</strong></h3> <p>Tracking engagement rates, conversion metrics, and content reach can help you determine which creators and content types deliver the best results. impact.com’s <a href="https://help.impact.com/en/support/solutions/articles/155000000245-performance-by-partner-report" target="_blank" rel="noreferrer noopener">performance tracking</a> tools allow you to see how each creator’s content contributes to success across multiple social platforms, helping you optimize future campaigns based on real data.</p> <h3 class="wp-block-heading"><strong>Airbnb’s performance-driven strategy</strong></h3> <p>Airbnb strengthens its creator relationships by providing <a href="https://buildd.co/marketing/airbnb-marketing-strategy" target="_blank" rel="noreferrer noopener">detailed performance reports</a> that break down which destinations, captions, and content formats resonate most with audiences. By sharing these insights, Airbnb helps influencers refine their messaging, so campaigns effectively drive engagement and conversions.</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="573" src="https://impact.com/wp-content/uploads/2025/04/Airbnb-1024x573.webp" alt="A modern glass cabin illuminated at dusk, surrounded by trees, showcasing Airbnb's aesthetic appeal in social media imagery." class="wp-image-130796" srcset="https://impact.com/wp-content/uploads/2025/04/Airbnb-1024x573.webp 1024w, https://impact.com/wp-content/uploads/2025/04/Airbnb-300x168.webp 300w, https://impact.com/wp-content/uploads/2025/04/Airbnb-768x430.webp 768w, https://impact.com/wp-content/uploads/2025/04/Airbnb-1536x860.webp 1536w, https://impact.com/wp-content/uploads/2025/04/Airbnb-1200x672.webp 1200w, https://impact.com/wp-content/uploads/2025/04/Airbnb.webp 1572w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <h2 class="wp-block-heading">Advanced measurement frameworks for content creator partnerships</h2> <p>While basic metrics like engagement rates and conversion rates provide valuable insights, implementing more sophisticated measurement frameworks can reveal the true impact of your creator partnerships.&nbsp;</p> <p>Here are advanced approaches that can transform how you evaluate creator collaboration effectiveness:</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="643" src="https://impact.com/wp-content/uploads/2025/04/advanced-approaches-1024x643.webp" alt="Graphic illustrating advanced measurement frameworks for creator partnerships, including five key strategies in a circular layout." class="wp-image-130802" srcset="https://impact.com/wp-content/uploads/2025/04/advanced-approaches-1024x643.webp 1024w, https://impact.com/wp-content/uploads/2025/04/advanced-approaches-300x188.webp 300w, https://impact.com/wp-content/uploads/2025/04/advanced-approaches-768x482.webp 768w, https://impact.com/wp-content/uploads/2025/04/advanced-approaches-1536x964.webp 1536w, https://impact.com/wp-content/uploads/2025/04/advanced-approaches-1200x753.webp 1200w, https://impact.com/wp-content/uploads/2025/04/advanced-approaches.webp 1552w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <h3 class="wp-block-heading">Multi-touch attribution for creator content performance</h3> <p>Modern customer journeys rarely follow a linear path. Consumers might discover your brand through a creator&#8217;s TikTok video, engage with your Instagram content, and finally convert after seeing a retargeting ad. Traditional single-touch attribution models fail to capture this complexity.</p> <p>Instead, implement a <a href="https://impact.com/affiliate/mastering-marketing-attribution-6-essential-models/" target="_blank" rel="noreferrer noopener">position-based attribution model</a> that gives appropriate credit to:</p> <ul class="wp-block-list"> <li>Creators who introduce customers to your brand (40 percent credit)</li> <li>Mid-funnel creators who nurture interest (20 percent credit distributed)</li> <li>Creators who influence the final conversion (40 percent credit)</li> </ul> <p>This balanced approach recognizes both discovery and conversion touchpoints while acknowledging the important nurturing role of mid-journey creator content.</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="573" src="https://impact.com/wp-content/uploads/2025/04/multi-touch-attribution-1024x573.webp" alt="Text on a gradient background discussing multi-touch attribution in marketing, emphasizing discovery and conversion touchpoints." class="wp-image-130808" srcset="https://impact.com/wp-content/uploads/2025/04/multi-touch-attribution-1024x573.webp 1024w, https://impact.com/wp-content/uploads/2025/04/multi-touch-attribution-300x168.webp 300w, https://impact.com/wp-content/uploads/2025/04/multi-touch-attribution-768x430.webp 768w, https://impact.com/wp-content/uploads/2025/04/multi-touch-attribution-1200x671.webp 1200w, https://impact.com/wp-content/uploads/2025/04/multi-touch-attribution.webp 1534w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <h3 class="wp-block-heading">Incrementality testing framework</h3> <p>Rather than simply tracking what happened, <a href="https://impact.com/lp/affiliate-marketing-incrementality-guide/" target="_blank" rel="noreferrer noopener">measure what wouldn&#8217;t have happened</a> without your creator partnerships. Set up controlled tests to determine true incremental value:</p> <ol class="wp-block-list"> <li><strong>Geographical testing</strong>: Compare performance in markets with and without specific creator campaigns</li> <li><strong>Audience segmentation</strong>: Analyze conversion rates between exposed and unexposed audiences</li> <li><strong>Time-period analysis</strong>: Measure performance changes during creator campaign periods</li> </ol> <p>This approach helps identify partners driving truly incremental revenue vs those intercepting customers already in your conversion path.</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="572" src="https://impact.com/wp-content/uploads/2025/04/incrementality-testing-1024x572.webp" alt="A person stands by a wall covered in colorful sticky notes, discussing incremental revenue strategies in a bright, collaborative workspace." class="wp-image-130814" srcset="https://impact.com/wp-content/uploads/2025/04/incrementality-testing-1024x572.webp 1024w, https://impact.com/wp-content/uploads/2025/04/incrementality-testing-300x168.webp 300w, https://impact.com/wp-content/uploads/2025/04/incrementality-testing-768x429.webp 768w, https://impact.com/wp-content/uploads/2025/04/incrementality-testing-1536x859.webp 1536w, https://impact.com/wp-content/uploads/2025/04/incrementality-testing-1200x671.webp 1200w, https://impact.com/wp-content/uploads/2025/04/incrementality-testing.webp 1560w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <h3 class="wp-block-heading">Lifetime value impact analysis</h3> <p>Extend your measurement timeframe to evaluate how <a href="https://www.forbes.com/councils/forbesbusinessdevelopmentcouncil/2024/07/29/the-era-of-creator-immersion-enhancing-the-customer-journey-60/" target="_blank" rel="noreferrer noopener">creator-acquired customers perform</a> over time compared to customers from other channels:</p> <ul class="wp-block-list"> <li><strong>Track repeat purchase rates</strong> and average order values</li> <li><strong>Measure retention rates</strong> at 3, 6, and 12-month intervals</li> <li><strong>Calculate customer lifetime value</strong> by acquisition source</li> </ul> <p>A Zenni Optical <a href="https://impact.com/lp/affiliate-marketing-incrementality-guide/" target="_blank" rel="noreferrer noopener">case study</a> revealed that customers acquired through certain creator partnerships showed 27 percent higher average order value and significantly stronger retention metrics than other channels.</p> <h3 class="wp-block-heading">Content performance scoring system</h3> <p>Develop a weighted <a href="https://contentmarketinginstitute.com/articles/score-content-success/" target="_blank" rel="noreferrer noopener">scoring system</a> that combines multiple metrics to provide a holistic evaluation of creator content:</p> <p><strong>Creator Score</strong> = (Engagement rate × 0.2) + (Conversion rate × 0.3) + (Audience fit × 0.2) + (Content quality × 0.2) + (Brand alignment × 0.1)</p> <p>This comprehensive approach helps you identify your highest-performing creators based on both quantitative and qualitative factors, creating a more balanced understanding beyond simple conversion metrics.</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="588" src="https://impact.com/wp-content/uploads/2025/04/performance-scoring-system-1024x588.webp" alt="A calculator, keyboard, and Euro banknotes illustrate a content performance scoring system for evaluating partner success." class="wp-image-130820" srcset="https://impact.com/wp-content/uploads/2025/04/performance-scoring-system-1024x588.webp 1024w, https://impact.com/wp-content/uploads/2025/04/performance-scoring-system-300x172.webp 300w, https://impact.com/wp-content/uploads/2025/04/performance-scoring-system-768x441.webp 768w, https://impact.com/wp-content/uploads/2025/04/performance-scoring-system-1200x689.webp 1200w, https://impact.com/wp-content/uploads/2025/04/performance-scoring-system.webp 1518w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <h3 class="wp-block-heading">Cross-channel influence tracking</h3> <p>Implement tools, like <a href="http://impact.com/creator" target="_blank" rel="noreferrer noopener">impact.com/creator</a>, that track how creator content influences performance across other marketing channels:</p> <ul class="wp-block-list"> <li>Measure increases in branded search volume following creator campaigns</li> <li>Track social media engagement lift on brand accounts during partnership periods</li> <li>Analyze how creator content impacts click-through rates on paid advertising</li> </ul> <p>As referenced above, Gusto found that strategic creator partnerships increased their paid search efficiency by 20 percent during campaign periods as creator content primed audiences for conversion.</p> <h2 class="wp-block-heading"><strong>FAQs</strong></h2> <div class="accordion-container" data-module-position="11" data-distinct-module-position="2" data-tab-position="0" data-module-id="block_f25f3287155a94e38cb9cf23d04f6a99" data-module-name="Accordion" > <div class="accordion-block columns-1"> <div class="box-container"> <div class="box"> <div class="drawer no-icon"> <h6 class="title">Why is strong brand-creator collaboration crucial for marketing success?</h6> </div> <div class="panel"> <div><p>Clear communication ensures that brand messaging aligns with the creator’s style, making campaigns more authentic and engaging. This leads to higher audience trust and improved campaign performance.</p> </div> </div> </div> </div> <div class="box-container"> <div class="box"> <div class="drawer no-icon"> <h6 class="title">What are the benefits of automating influencer program management?</h6> </div> <div class="panel"> <div><p>Automation streamlines creator onboarding, content approvals, payments, and performance tracking—saving brands time while maintaining consistency and efficiency.</p> </div> </div> </div> </div> <div class="box-container"> <div class="box"> <div class="drawer no-icon"> <h6 class="title">How can brands improve creator retention and loyalty?</h6> </div> <div class="panel"> <div><p>Offering creative freedom, providing timely feedback, and ensuring fair compensation build trust, leading to stronger, long-term partnerships.</p> </div> </div> </div> </div> </div> <script type="application/ld+json">{"@context":"https:\/\/schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Why is strong brand-creator collaboration crucial for marketing success?","acceptedAnswer":{"@type":"Answer","text":"<p>Clear communication ensures that brand messaging aligns with the creator\u2019s style, making campaigns more authentic and engaging. This leads to higher audience trust and improved campaign performance.<\/p>\n"}},{"@type":"Question","name":"What are the benefits of automating influencer program management?","acceptedAnswer":{"@type":"Answer","text":"<p>Automation streamlines creator onboarding, content approvals, payments, and performance tracking\u2014saving brands time while maintaining consistency and efficiency.<\/p>\n"}},{"@type":"Question","name":"How can brands improve creator retention and loyalty?","acceptedAnswer":{"@type":"Answer","text":"<p>Offering creative freedom, providing timely feedback, and ensuring fair compensation build trust, leading to stronger, long-term partnerships.<\/p>\n"}}]}</script> </div> <h2 class="wp-block-heading"><strong>Stronger brand-creator collaborations start here</strong></h2> <p>Great influencer collaborations are the result of implementing the right processes. When brands play to a creator’s strengths, communicate clearly, streamline workflows, and track performance, partnerships evolve into long-term, high-impact relationships.&nbsp;</p> <p>The right approach doesn’t just boost campaign success, it creates a network of engaged creators who genuinely champion your brand.</p> <p>Platforms like <a href="http://impact.com/creator" target="_blank" rel="noreferrer noopener"><strong>impact.com/creator</strong></a><strong> </strong>simplify every step of this process, from creator discovery to campaign management. Start implementing these strategies today, and turn influencer partnerships into a true growth engine for your brand.</p> <div class="bulletin-banner module white default" data-module-position="12" data-distinct-module-position="2" data-tab-position="0" data-module-id="block_793a3b5b2e3b919b28ccf0920d3f4409" data-module-name="Bulletin Banner" > <div class="banner-inner gradient-animation"> <div class="text"> <h4>Ready to start your partnership program?</h4> <p>See how we can help your brand discover, recruit, and manager the entire partnership lifecycle.</p> </div> <a href="https://app.impact.com/signup/none/create-new-mediapartner-account-flow.ihtml?execution=e3s1&#038;utm_source=website&#038;utm_medium=organic_web&#038;utm_content=marketplace-listing-brands-cant-resist&#038;utm_campaign=blog-post#/?viewkey=signUpStart" class="cta-button" > Get a demo </a> </div> </div> <p><strong>To learn more, check out our latest content:</strong></p> <ul class="wp-block-list"> <li><a href="https://impact.com/partnerships/ultimate-guide-to-influencer-marketing/"><strong>https://impact.com/partnerships/ultimate-guide-to-influencer-marketing/</strong></a><strong>&nbsp;</strong></li> <li><a href="https://impact.com/influencer/recruit-the-right-content-creators-for-your-brand/"><strong>https://impact.com/influencer/recruit-the-right-content-creators-for-your-brand/</strong></a><strong>&nbsp;</strong></li> <li><a href="https://impact.com/influencer/navigating-influencer-marketing-compliance-in-2024/"><strong>https://impact.com/influencer/navigating-influencer-marketing-compliance-in-2024/</strong></a><strong>&nbsp;</strong></li> <li><a href="https://impact.com/pxa/courses/influencer-partnership-strategic-planning-2/"><strong>https://impact.com/pxa/courses/influencer-partnership-strategic-planning-2/</strong></a><strong>&nbsp;</strong></li> <li><a href="https://impact.com/podcasts/episodes/building-scalable-creator-partnerships-natasha-scholnick/"><strong>https://impact.com/podcasts/episodes/building-scalable-creator-partnerships-natasha-scholnick/</strong></a><strong>&nbsp;</strong></li> <li><a href="https://impact.com/lp/affiliate-marketing-incrementality-guide/"><strong>https://impact.com/lp/affiliate-marketing-incrementality-guide/</strong></a><strong>&nbsp;</strong></li> </ul> <p>The post <a href="https://impact.com/influencer/brand-creator-collaboration/">The ultimate brand-creator collaboration guide: 4 strategies to boost content quality and maximize ROI</a> appeared first on <a href="https://impact.com">impact.com</a>.</p> ]]></content:encoded> <media:content url="https://impact.com/wp-content/uploads/2025/04/content-quality.webp" width="1880" height="900" medium="image" type="image/webp"/><webfeeds:featuredImage url="https://impact.com/wp-content/uploads/2025/04/content-quality.webp" width="1880" height="900" type="image/webp"/><enclosure url="https://impact.com/wp-content/uploads/2025/04/content-quality.webp" length="98786" type="image/webp"/> </item> <item> <title>Referral marketing ideas from 5 successful brands: Promotion tactics that drive engagement in 2025</title> <link>https://impact.com/referral/referral-marketing-ideas/</link> <dc:creator><![CDATA[Wafiqa Abbas, Content Marketing Manager]]></dc:creator> <pubDate>Tue, 01 Apr 2025 09:21:23 +0000</pubDate> <category><![CDATA[Referral]]></category> <guid isPermaLink="false">https://impact.com/?p=130612</guid> <description><![CDATA[<p>A successful referral program makes it easy for customers to share recommendations and receive rewards. This post covers proven promotion strategies and examples to help you maximize your program’s engagement. </p> <p>The post <a href="https://impact.com/referral/referral-marketing-ideas/">Referral marketing ideas from 5 successful brands: Promotion tactics that drive engagement in 2025</a> appeared first on <a href="https://impact.com">impact.com</a>.</p> ]]></description> <content:encoded><![CDATA[ <p>We&#8217;ve all experienced that moment—discovering something so good you can&#8217;t wait to tell everyone you know. &#8220;This coffee shop changed my life.&#8221; &#8220;You&#8217;ve got to try this app.&#8221; &#8220;This product saved me hours every week.&#8221;</p> <p>That enthusiastic <a href="https://impact.com/referral/word-of-mouth-marketing-retail-strategies/" target="_blank" rel="noreferrer noopener">word-of-mouth</a> is marketing gold. But left to chance, it remains a happy accident rather than a growth engine.</p> <p>Smart brands capitalize on this natural human behavior by turning customer excitement into structured referral programs. But here&#8217;s where many companies stumble: they build the program, launch it with fanfare&#8230; and then watch engagement flatline because customers either forget it exists or find it too cumbersome to use.</p> <p>The difference between a referral program that gathers dust and one that drives significant revenue? Strategic promotion and seamless customer experience. In this guide, we&#8217;ll examine how five innovative brands have mastered this challenge, creating referral programs that customers actively want to participate in.</p> <html> <head> <style> .box { background-color: #FBFBFB; width: flex; border: 1px solid #EAEBED; border-radius: 8px; margin: auto; max-width: 940px; padding: 30px 30px 5px; } .box h5 { margin-top: 0; } .box ul { margin-bottom: 0; } .box li { color: #667082; } </style> </head> <body> <div class="box"> <h5>Key takeaways from this blog</h5> <ul> <li><b>Drive engagement with an easy to find referral program:</b> Place referral links where customers naturally interact with your brand, like in dashboards, menus, and welcome emails.</li> <li><b>Partner with influencers and UGC creators:</b> Authentic recommendations from micro and nano-influencers build trust and encourage organic sharing.</li> <li><b>Offer double-sided rewards:</b> Incentivizing both the referrer and the new customer creates a win-win dynamic that increases participation.</li> <li><b>Use email strategically:</b> Promote your referral program in post-purchase, onboarding, and promotional emails to keep it top of mind.</li> <li><b>Test and refine your program:</b> A/B test different offers, placements, and messaging to see what drives the most engagement and conversions.</li> <li><b>Track key metrics:</b> Use <a href="https://impact.com/marketing-intelligence/scaling-customer-referral-programs-with-tech/">referral software</a> to monitor performance and adjust your strategy based on conversion rates, participation, and customer lifetime value.</li> </ul> </div> </body> </html> <div class="content-banner" data-module-position="13" data-distinct-module-position="9" data-tab-position="0" data-module-id="block_c138e9f5b55c793f2bc9b352e52f7d4d" data-module-name="Content Banner" > <div class="banner-inner cover default-border-color"> <img loading="lazy" decoding="async" width="1241" height="451" src="https://impact.com/wp-content/uploads/2024/06/Clear-and-Complete-Guide-to-Referral-Marketing.webp" class="attachment-full size-full wp-post-image" alt="Clear and Complete Guide to Referral Marketing" srcset="https://impact.com/wp-content/uploads/2024/06/Clear-and-Complete-Guide-to-Referral-Marketing.webp 1241w, https://impact.com/wp-content/uploads/2024/06/Clear-and-Complete-Guide-to-Referral-Marketing-300x109.webp 300w, https://impact.com/wp-content/uploads/2024/06/Clear-and-Complete-Guide-to-Referral-Marketing-1024x372.webp 1024w, https://impact.com/wp-content/uploads/2024/06/Clear-and-Complete-Guide-to-Referral-Marketing-768x279.webp 768w, https://impact.com/wp-content/uploads/2024/06/Clear-and-Complete-Guide-to-Referral-Marketing-1200x436.webp 1200w" sizes="auto, (max-width: 1241px) 100vw, 1241px" /> <div class="content"> <h5>Want a more comprehensive guide to creating a referral strategy? </h5> <p>Learn how to transform satisfied customers into brand advocates through effective referral strategies.</p> <a href="https://impact.com/ebooks/revenue-generating-advocates-ebook-refr-ebk-adv-ed-nam-0624/?utm_source=impact.com&#038;utm_medium=blog&#038;utm_content=referral-marketing-ideas&#038;utm_campaign=blog-post" class="cta-button" target="_blank">Read the ebook guide</a> </div> </div> </div> <h2 class="wp-block-heading">Why promoting your program far and wide is important</h2> <p>Even the most cleverly designed referral program is worthless if it remains your best-kept secret. Many brands invest heavily in structuring enticing rewards, only to bury the program three clicks deep on their website where it withers from neglect.</p> <p>The harsh reality? Your customers aren&#8217;t hunting for ways to promote your brand. The enthusiasm gap between &#8220;loving your product&#8221; and &#8220;actively referring others&#8221; is wider than most marketers realize.</p> <p>Doug Lewis, Growth and Marketing Officer at Trusted Health, <a href="https://impact.com/podcasts/episodes/building-better-referral-programs-with-doug-lewis/" target="_blank" rel="noreferrer noopener">crystalizes this challenge</a> perfectly:</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://impact.com/wp-content/uploads/2025/04/Trusted-Health-1024x576.webp" alt="A quote by Doug Lewis, CMO of Feeling Great, discussing effective referral programs on a colorful gradient background." class="wp-image-130620" srcset="https://impact.com/wp-content/uploads/2025/04/Trusted-Health-1024x576.webp 1024w, https://impact.com/wp-content/uploads/2025/04/Trusted-Health-300x169.webp 300w, https://impact.com/wp-content/uploads/2025/04/Trusted-Health-768x432.webp 768w, https://impact.com/wp-content/uploads/2025/04/Trusted-Health-1536x864.webp 1536w, https://impact.com/wp-content/uploads/2025/04/Trusted-Health-1200x675.webp 1200w, https://impact.com/wp-content/uploads/2025/04/Trusted-Health.webp 1600w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p>Successful <a href="https://impact.com/referral/5-strategies-to-attract-and-engage-new-customers/" target="_blank" rel="noreferrer noopener">referral promotion</a> requires understanding the psychology of sharing. Customers typically refer others during moments of peak satisfaction—after a successful purchase, when receiving exceptional customer service, or when they&#8217;ve just discovered a feature that solves a persistent problem.</p> <p>These &#8220;advocacy triggers&#8221; are your prime opportunities to showcase your referral program through strategic placement:</p> <ul class="wp-block-list"> <li><strong>Post-purchase touchpoints</strong> when satisfaction is highest</li> <li><strong>Customer account dashboards</strong> where engaged users regularly interact</li> <li><strong>Mobile app notifications</strong> delivered at moments of successful interaction</li> <li><strong>Community forums</strong> where your superfans already congregate</li> <li><strong>Social proof moments</strong> when customers are publicly praising your product</li> </ul> <h2 class="wp-block-heading">5 examples of brands with referral marketing and loyalty promotion ideas that stole the show</h2> <p>Behind every viral referral campaign lies calculated strategy, not lucky breaks. The difference-makers? Programs that combine creativity, simplicity, and genuine value for both parties in the referral equation.</p> <p>While most companies settle for &#8220;refer-a-friend&#8221; afterthoughts, these five brands have elevated <a href="https://impact.com/referral/7-proven-strategies-for-growth/" target="_blank" rel="noreferrer noopener">referral marketing</a> to an art form—engineering word-of-mouth at scale through strategic program design and promotion. Their approaches vary widely, but each delivers a masterclass in turning satisfied customers into tireless brand advocates.</p> <h3 class="wp-block-heading">Referral marketing idea 1: Staples uses a colorful explainer page to entice customers</h3> <p><a href="https://www.staples.com/lp/easyrewardsoverview" target="_blank" rel="noreferrer noopener">Staples</a> uses a clear explainer page for their loyalty program. It breaks down how customers can earn points every time they shop—and how they can redeem points for future purchases. The system&#8217;s simplicity makes it easy for customers to understand and engage with, which helps build a stronger connection with the brand.</p> <h4 class="wp-block-heading">Why we love it</h4> <ul class="wp-block-list"> <li><strong>Bright, on-brand colors</strong>: The explainer page is visually appealing, using Staples&#8217; signature red and white color scheme along with a new color (purple) to grab attention and maintain brand consistency.</li> <li><strong>Easy-to-follow visuals</strong>: Clear graphics and step-by-step instructions make it easy for customers to understand how to sign up and start earning points.</li> <li><strong>Detailed FAQ section</strong>: A thorough FAQ section reduces friction by answering common questions upfront, reducing support tickets, and improving the overall customer experience.</li> </ul> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="508" src="https://impact.com/wp-content/uploads/2025/04/staples-1024x508.webp" alt="A woman in a burgundy top smiles and gestures, surrounded by colorful confetti, promoting Staples' Easy Rewards program." class="wp-image-130627" srcset="https://impact.com/wp-content/uploads/2025/04/staples-1024x508.webp 1024w, https://impact.com/wp-content/uploads/2025/04/staples-300x149.webp 300w, https://impact.com/wp-content/uploads/2025/04/staples-768x381.webp 768w, https://impact.com/wp-content/uploads/2025/04/staples-1536x761.webp 1536w, https://impact.com/wp-content/uploads/2025/04/staples-1200x595.webp 1200w, https://impact.com/wp-content/uploads/2025/04/staples.webp 1600w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="418" src="https://impact.com/wp-content/uploads/2025/04/participate-in-referral-programs-1024x418.webp" alt="Graphic showcasing the Easy Rewards program, highlighting earning points, bonus categories, and no expiration for active members." class="wp-image-130633" srcset="https://impact.com/wp-content/uploads/2025/04/participate-in-referral-programs-1024x418.webp 1024w, https://impact.com/wp-content/uploads/2025/04/participate-in-referral-programs-300x122.webp 300w, https://impact.com/wp-content/uploads/2025/04/participate-in-referral-programs-768x313.webp 768w, https://impact.com/wp-content/uploads/2025/04/participate-in-referral-programs-1200x490.webp 1200w, https://impact.com/wp-content/uploads/2025/04/participate-in-referral-programs.webp 1353w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p>Only <a href="https://impact.com/research-reports/state-referral-marketing-consumers-refr-rrt-adv-ed-nam-0424/" target="_blank" rel="noreferrer noopener"><strong>44 percent of consumers</strong></a><strong> participate in referral programs</strong>, and just <a href="https://impact.com/research-reports/state-referral-marketing-consumers-refr-rrt-adv-ed-nam-0424/" target="_blank" rel="noreferrer noopener"><strong>43 percent</strong></a><strong> have ever received a referral code or link,</strong> highlighting huge growth potential. A well-designed explainer page like Staples&#8217; helps close that gap by educating customers on how a referral or loyalty program works and its value.&nbsp;</p> <p>Customers are more likely to engage when they understand the <a href="https://impact.com/referral/benefits-of-referral-marketing/" target="_blank" rel="noreferrer noopener">benefits</a> and see how easy it is to participate.</p> <h3 class="wp-block-heading">Referral marketing idea 2:&nbsp; Bowlero partners with creators to reach niche audiences</h3> <p>Bowling company <a href="https://www.bowlero.com/" target="_blank" rel="noreferrer noopener">Bowlero</a> partners with influencers to spread the word about their bowling alleys. In one example, lifestyle influencer Ailynn shared a post on Instagram offering her followers 15 percent off Bowlero on St. Patrick’s Day when they use her unique referral code.&nbsp;</p> <p>The post feels genuine and approachable. Ailynn is simply sharing a fun night out with her family, which makes the promotion feel less like an ad and more like a personal recommendation. </p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="577" height="1024" src="https://impact.com/wp-content/uploads/2025/04/bowling-577x1024.webp" alt="A vibrant bowling alley scene featuring colorful bowling balls, illuminated lanes, and a festive &quot;STRIKE GOLD&quot; banner above the lanes." class="wp-image-130690" srcset="https://impact.com/wp-content/uploads/2025/04/bowling-577x1024.webp 577w, https://impact.com/wp-content/uploads/2025/04/bowling-169x300.webp 169w, https://impact.com/wp-content/uploads/2025/04/bowling-768x1364.webp 768w, https://impact.com/wp-content/uploads/2025/04/bowling-865x1536.webp 865w, https://impact.com/wp-content/uploads/2025/04/bowling.webp 1076w" sizes="auto, (max-width: 577px) 100vw, 577px" /></figure> <p><em><a href="https://www.instagram.com/reel/C4oMj-RvRD5/?igsh=a3Fla3J1MzRrbXZx">Ailynn shares a fun night out with her family at Bowlero.</a></em></p> <h4 class="wp-block-heading">Why we love it</h4> <p><strong>Reach through a nano-influencer</strong>. Even though Ailynn has under 6K followers, her audience is highly engaged, particularly families looking for an easy, affordable night out.</p> <p><strong>Authenticity</strong>. The post is a relatable, everyday moment of Ailynn spending time with her family. That authenticity builds trust and makes the referral feel natural rather than forced.</p> <p>This <a href="https://impact.com/partnerships/referral-marketing-methods-acquire-new-users/" target="_blank" rel="noreferrer noopener">referral marketing strategy</a> works well because not all customers who love your product are ready to join a formal partnership. But they might still be willing to share your brand with their followers for a reward.&nbsp;</p> <p>Working with micro and nano-influencers allows brands to tap into smaller, more engaged audiences. You can motivate them to share <a href="https://impact.com/influencer/brands-partner-ugc-creators-authentic-connections/" target="_blank" rel="noreferrer noopener">user-generated content (UGC)</a> by offering VIP rewards, early product access, or special discounts.</p> <p>UGC refers to content created by customers or influencers that features your brand. These creators provide value by offering authentic, relatable content that resonates with their audience. Brands benefit from UGC because it feels more genuine than traditional ads and helps establish trust with potential customers.</p> <h3 class="wp-block-heading">Referral marketing idea 3: Blink Health has a prominent website placement for increased visibility</h3> <p><a href="https://www.blinkhealth.com/" target="_blank" rel="noreferrer noopener">Blink Health</a> makes it easy for users to find and engage with their referral program by placing the program directly in the app&#8217;s main menu. Customers naturally encounter the program during regular app usage, which increases participation without requiring extra effort.</p> <p>Strategic placement reduces friction and makes it easy for customers to engage with the program. When the referral option is front and center, it increases the chances that customers will use it.</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="617" src="https://impact.com/wp-content/uploads/2025/04/blink-health-1024x617.webp" alt="Screenshot of the Blink Health website's &quot;Invite Friends&quot; section, allowing users to send invites and earn credits." class="wp-image-130639" srcset="https://impact.com/wp-content/uploads/2025/04/blink-health-1024x617.webp 1024w, https://impact.com/wp-content/uploads/2025/04/blink-health-300x181.webp 300w, https://impact.com/wp-content/uploads/2025/04/blink-health-768x463.webp 768w, https://impact.com/wp-content/uploads/2025/04/blink-health-1200x723.webp 1200w, https://impact.com/wp-content/uploads/2025/04/blink-health.webp 1433w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <h4 class="wp-block-heading">Why we love it</h4> <ul class="wp-block-list"> <li><strong>Visible placement</strong>: The referral program is easy to spot in the customer login menu, meaning customers don&#8217;t have to search for it.</li> <li><strong>Multiple referral options</strong>: Blink Health lets customers share their referral links via social media or email, giving them flexibility in promoting the program.</li> </ul> <p><a href="https://impact.com/referral/scaling-customer-referral-programs-with-tech/" target="_blank" rel="noreferrer noopener">Proper placement</a> is key to driving participation. Referral programs need to be easy to find and frictionless to use. Customers who have to dig through menus or settings to find a referral link are less likely to engage.&nbsp;</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://impact.com/wp-content/uploads/2025/04/Proper-placement-1024x576.webp" alt="A quote from Will Fraser, Head of impact.com/advocate, discussing the importance of a well-promoted referral program." class="wp-image-130645" srcset="https://impact.com/wp-content/uploads/2025/04/Proper-placement-1024x576.webp 1024w, https://impact.com/wp-content/uploads/2025/04/Proper-placement-300x169.webp 300w, https://impact.com/wp-content/uploads/2025/04/Proper-placement-768x432.webp 768w, https://impact.com/wp-content/uploads/2025/04/Proper-placement-1536x864.webp 1536w, https://impact.com/wp-content/uploads/2025/04/Proper-placement-1200x675.webp 1200w, https://impact.com/wp-content/uploads/2025/04/Proper-placement.webp 1600w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <h3 class="wp-block-heading">Referral marketing idea 4:&nbsp; Instacart uses in-app messages to encourage sharing&nbsp;</h3> <p><a href="https://www.instacart.com/" target="_blank" rel="noreferrer noopener">Instacart</a> lets customers share referral links directly within the app. The app prominently features the offer with a bright <strong>&#8220;Give $10 Get $10</strong> link at the top of the main menu, ensuring that it&#8217;s one of the first things users see when they open the app.</p> <p>A smart addition is the app showing how much the customer has earned so far. The consistent nudge encourages users to share the program and maximize their <a href="https://impact.com/referral/better-referral-rewards-recipient-incentives/" target="_blank" rel="noreferrer noopener">rewards</a>.</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="477" height="1024" src="https://impact.com/wp-content/uploads/2025/04/Instacart-477x1024.webp" alt="A hand holding a smartphone displays an invitation to earn $10 by referring friends for their first order." class="wp-image-130651" srcset="https://impact.com/wp-content/uploads/2025/04/Instacart-477x1024.webp 477w, https://impact.com/wp-content/uploads/2025/04/Instacart-140x300.webp 140w, https://impact.com/wp-content/uploads/2025/04/Instacart-716x1536.webp 716w, https://impact.com/wp-content/uploads/2025/04/Instacart.webp 746w" sizes="auto, (max-width: 477px) 100vw, 477px" /></figure> <p>Additionally, the brand has an “Invite a business program” where the referrer gets $40 discount while the new business gets free delivery for a year. The program has a unique sharing function: customers can share the program via a QR code.&nbsp;</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="477" height="1024" src="https://impact.com/wp-content/uploads/2025/04/Invite-a-business-program-477x1024.webp" alt="Illustration promoting Instacart's referral offer: $40 for inviting businesses, $0 delivery fees for a year, and cash back on orders." class="wp-image-130659" srcset="https://impact.com/wp-content/uploads/2025/04/Invite-a-business-program-477x1024.webp 477w, https://impact.com/wp-content/uploads/2025/04/Invite-a-business-program-140x300.webp 140w, https://impact.com/wp-content/uploads/2025/04/Invite-a-business-program-716x1536.webp 716w, https://impact.com/wp-content/uploads/2025/04/Invite-a-business-program.webp 746w" sizes="auto, (max-width: 477px) 100vw, 477px" /></figure> <h4 class="wp-block-heading">Why we love it</h4> <p><strong>High visibility</strong>. Placing the referral program at the top of the main menu makes it hard to miss, increasing the chances that customers will engage with it. Meeting customers where they are in the app streamlines the referral process.&nbsp;</p> <p><strong>Consistent reminders</strong>. The status bar showing current rewards keeps the program at the top of users&#8217; minds. Plus there are multiple sharing options, such as sharing via message or QR code. All these opportunities motivate referrers to participate so they don&#8217;t miss out on potential rewards.</p> <p><strong>Double-sided incentive</strong>. A double-sided program like Instacart&#8217;s can be more effective because it incentivizes the referrer and the new customer. <a href="https://impact.com/research-reports/state-referral-marketing-consumers-refr-rrt-adv-ed-nam-0424/" target="_blank" rel="noreferrer noopener"><strong>65 percent of referrers</strong></a> say they prefer it when rewards are shared––people feel more inclined to refer a brand when a friend also benefits. This structure tends to drive higher engagement because both parties feel valued.&nbsp;</p> <h3 class="wp-block-heading">Referral marketing idea 5: Postable used a minimal text email to get eyes on its program</h3> <p>Postable keeps things simple with its referral program. Customers get <strong>$5 credit</strong> for each friend they refer, and their friend gets $5 when they sign up and spend at least <strong>$20</strong>.&nbsp;</p> <p>The email promoting the program is short and to the point, with a clear call to action encouraging customers to share their personal promo code. The more friends that join, the more credit the referrer earns.</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="550" height="1024" src="https://impact.com/wp-content/uploads/2025/04/postable-550x1024.webp" alt="A hand holds a $5 bill with a smiling face, promoting Postable's referral program for earning credits." class="wp-image-130665" srcset="https://impact.com/wp-content/uploads/2025/04/postable-550x1024.webp 550w, https://impact.com/wp-content/uploads/2025/04/postable-161x300.webp 161w, https://impact.com/wp-content/uploads/2025/04/postable.webp 566w" sizes="auto, (max-width: 550px) 100vw, 550px" /></figure> <h4 class="wp-block-heading">Why we love it&nbsp;</h4> <ul class="wp-block-list"> <li><strong>Minimal copy</strong>: The email is clean and straightforward, making it easy for customers to understand the offer at a glance.</li> <li><strong>Playful visuals</strong>: Fun, colorful cartoon imagery adds personality and keeps the email from feeling too sales-like.&nbsp;</li> </ul> <p>Email is one of the most effective ways to promote a referral program, but it shouldn&#8217;t be a one-off campaign.&nbsp;</p> <p>To maximize engagement, brands should embed referral program messaging into different types of emails:</p> <ul class="wp-block-list"> <li><strong>Post-purchase emails</strong>: Thank customers for their order and suggest sharing their referral link or code as a way to save on their next purchase.</li> <li><strong>Referral launch emails</strong>: Announce the program and explain the benefits clearly.</li> <li><strong>Onboarding emails</strong>: Include the referral program as part of the customer&#8217;s welcome journey so they’re aware of it from day one.</li> <li><strong>Email signatures</strong>: Adding the referral program link to customer service or transactional email signatures gives it extra visibility.</li> </ul> <p>Embedding referral program messaging into multiple email touchpoints will increase visibility and engagement. A single email blast probably won&#8217;t cut it. Instead, repetition across different customer interactions ensures that more people see and act on the offer.</p> <h2 class="wp-block-heading">Test, test, and test for success&nbsp;</h2> <p>Setting up a referral program is the beginning. To maximize long-term success, you must continuously test and refine your approach. A/B testing helps you figure out what works and what doesn&#8217;t.&nbsp;</p> <h3 class="wp-block-heading">Create your referral testing framework</h3> <p>Successful A/B testing for referral programs requires methodical planning:</p> <ol class="wp-block-list"> <li><strong>Establish clear baselines</strong> before any test begins. Document your current conversion rate, participation rate, and average referral value to measure improvements against.</li> <li><strong>Test one element at a time</strong> to isolate what&#8217;s actually moving the needle. When you change multiple variables simultaneously, you can&#8217;t determine which one drove the improvement.</li> <li><strong>Ensure statistical significance</strong> by running tests until you&#8217;ve reached an adequate sample size. For most referral programs, this means continuing each test until at least 100-200 conversions per variation.</li> </ol> <h3 class="wp-block-heading">High-impact referral program elements worth testing</h3> <p>Focus your testing efforts on these referral program elements with outsized impact:</p> <p><strong>Message framing:</strong> Test benefit-focused messaging (&#8220;Get $10 off&#8221;) against altruistic framing (&#8220;Give your friends $10&#8221;). <a href="https://impact.com/referral/top-10-referral-marketing-statistics/" target="_blank" rel="noreferrer noopener">Research</a> shows that certain customer segments respond dramatically differently to these approaches.</p> <p><strong>Incentive structures:</strong></p> <ul class="wp-block-list"> <li>Fixed rewards vs. percentage discounts</li> <li>Immediate rewards vs. milestone-based bonuses</li> <li>Equal rewards vs. referrer-weighted or referee-weighted incentives</li> </ul> <p><strong>Placement optimization:</strong></p> <ul class="wp-block-list"> <li>Test prominent dashboard placement against subtle navigation mentions</li> <li>Compare post-purchase screen prominence against account settings placement</li> <li>Evaluate modal pop-ups (after significant engagement) against passive sidebar placement</li> </ul> <p><strong>Visual presentation:</strong></p> <ul class="wp-block-list"> <li>Minimalist design vs. attention-grabbing graphics</li> <li>Text-based CTA vs. button-based interface</li> <li>Process visualization (showing steps) vs. outcome focus (showing rewards)</li> </ul> <h3 class="wp-block-heading">Measurement beyond clicks</h3> <p>The most sophisticated referral programs track metrics beyond surface-level engagement:</p> <ul class="wp-block-list"> <li><strong>Referral quality:</strong> Are referred customers higher or lower lifetime value than other acquisition channels?</li> <li><strong>Time-to-refer:</strong> How long after joining do customers typically make their first referral?</li> <li><strong>Referral fatigue:</strong> Do repeat referrers see declining conversion rates over time?</li> <li><strong>Reward redemption rates:</strong> What percentage of earned rewards actually get used?</li> </ul> <p>Remember that <a href="https://impact.com/referral/referral-marketing-tools-software-tips/" target="_blank" rel="noreferrer noopener">referral marketing tools</a> like <a href="http://mpact.com/advocate" target="_blank" rel="noreferrer noopener">impact.com/advocate</a> provide built-in A/B testing capabilities, allowing you to run controlled experiments without custom development work. Start with high-traffic areas of your customer journey to gather data quickly and implement winning variations progressively across your entire referral ecosystem.</p> <p>The brands that dominate referrals approach it with the discipline of scientific method—forming hypotheses, testing methodically, analyzing results objectively, and applying insights systematically. Your referral program deserves the same rigor.</p> <h2 class="wp-block-heading">Get more from your referral program with strategic promotion</h2> <p>Most referral programs underperform not because of flawed incentives, but because of invisible promotion strategies. The brands that dominate referral marketing understand a fundamental truth: customer enthusiasm must be channeled, not just hoped for.</p> <p>The success formula revealed by our five case studies boils down to three critical elements:</p> <p><strong>Visibility without friction.</strong> Place your referral touchpoints precisely where customers naturally engage—in apps, dashboards, confirmation screens, and transactional emails. Every extra click required drastically reduces participation.</p> <p><strong>Value for both parties.</strong> When <a href="https://impact.com/research-reports/state-referral-marketing-consumers-refr-rrt-adv-ed-nam-0424/" target="_blank" rel="noreferrer noopener">65 percent of referrers</a> prefer shared rewards, the message is clear: the win-win dynamic of double-sided incentives transforms referral psychology from &#8220;doing the brand a favor&#8221; to &#8220;sharing an opportunity with friends.&#8221;</p> <p><strong>Continuous optimization.</strong> Static referral programs inevitably decay. The most successful brands treat referral marketing as a living system—testing messages, placements, and incentives while measuring precisely what drives conversions, not just clicks.</p> <p>The difference between modest referral results and exponential growth often comes down to execution, not concept. Will you continue hiding your referral program in a forgotten corner of your website, or will you weave it strategically throughout your customer experience like the brands who&#8217;ve mastered this powerful acquisition channel?</p> <p>Your next step is clear: examine every customer touchpoint and ask, &#8220;Could this moment support a natural referral opportunity?&#8221; Then build, test, and refine until word-of-mouth becomes your most predictable growth driver.</p> <p>Ready to achieve maximum engagement for your referral program in 2025? <a href="http://impact.com/advocate" target="_blank" rel="noreferrer noopener">Sign up for a free demo of impact.com/advocate.</a></p> <div class="content-banner" data-module-position="14" data-distinct-module-position="10" data-tab-position="0" data-module-id="block_1a07b6f1c6f7e3850d45cda2e77d9a82" data-module-name="Content Banner" > <div class="banner-inner cover default-border-color"> <img loading="lazy" decoding="async" width="1240" height="450" src="https://impact.com/wp-content/uploads/2024/06/Advocate-Consumer-Research-Web-Tile.webp" class="attachment-full size-full wp-post-image" alt="Advocate Consumer Research" srcset="https://impact.com/wp-content/uploads/2024/06/Advocate-Consumer-Research-Web-Tile.webp 1240w, https://impact.com/wp-content/uploads/2024/06/Advocate-Consumer-Research-Web-Tile-300x109.webp 300w, https://impact.com/wp-content/uploads/2024/06/Advocate-Consumer-Research-Web-Tile-1024x372.webp 1024w, https://impact.com/wp-content/uploads/2024/06/Advocate-Consumer-Research-Web-Tile-768x279.webp 768w, https://impact.com/wp-content/uploads/2024/06/Advocate-Consumer-Research-Web-Tile-1200x435.webp 1200w" sizes="auto, (max-width: 1240px) 100vw, 1240px" /> <div class="content"> <h5>Customer referral marketing research: A consumer perspective research report </h5> <p>Learn what consumers want from referral programs—use this info to create programs that attract enthusiastic brand advocates.</p> <a href="https://impact.com/research-reports/state-referral-marketing-consumers-refr-rrt-adv-ed-nam-0424/?utm_source=impact.com&#038;utm_medium=blog&#038;utm_content=guide-to-creating-referral-program-2025&#038;utm_campaign=blog-post" class="cta-button" target="_blank">Read the report</a> </div> </div> </div> <p>Want to learn more about how customer referral and loyalty strategies can grow your business?&nbsp; Check out these resources:</p> <ul class="wp-block-list"> <li><a href="https://impact.com/commerce-content/marketing-tactics-that-rebuild-customer-loyalty/" target="_blank" rel="noreferrer noopener">How to win back lost customers: 7 marketing tactics that rebuild customer loyalty</a> [blog]&nbsp;</li> <li><a href="https://impact.com/referral/successful-ecommerce-referral-programs/" target="_blank" rel="noreferrer noopener">5 successful ecommerce referral programs and why they work</a> [blog]&nbsp;</li> <li><a href="https://impact.com/referral/new-referral-platform-in-6-easy-steps/" target="_blank" rel="noreferrer noopener">How to switch to a new referral platform in 6 easy steps</a> [blog]&nbsp;</li> <li><a href="https://impact.com/partnerships/customer-referral-marketing-trends-in-2024/" target="_blank" rel="noreferrer noopener">Top 6 customer referral marketing trends your brand can leverage in 2024</a> [blog]&nbsp;</li> <li><a href="https://impact.com/partnerships/referral-marketing-methods-acquire-new-users/" target="_blank" rel="noreferrer noopener">7 referral marketing strategies to grow your retail business [+stand-out brand examples]</a> [blog]</li> <li><a href="https://impact.com/onesheets/introducing-impact-com-advocate-refr-osb-imp-aw-nam-0305/" target="_blank" rel="noreferrer noopener">Turn delighted customers into revenue-driving advocates</a> [ebook]</li> <li><a href="https://impact.com/referral/scaling-customer-referral-programs-with-tech/" target="_blank" rel="noreferrer noopener">More than a pop-up: Building a customer referral program that scales [+ the tech that drives it</a> [blog]&nbsp;</li> </ul> <h2 class="wp-block-heading">FAQs:&nbsp;</h2> <div class="accordion-container" data-module-position="15" data-distinct-module-position="3" data-tab-position="0" data-module-id="block_21c5070515b97d62205c841b4b6b57ff" data-module-name="Accordion" > <div class="accordion-block columns-1"> <div class="box-container"> <div class="box"> <div class="drawer no-icon"> <h6 class="title">What is a referral marketing strategy?</h6> </div> <div class="panel"> <div><p>A <a href="https://impact.com/partnerships/referral-marketing-methods-acquire-new-users/" target="_blank" rel="noreferrer noopener">referral marketing strategy</a> is a plan businesses use to encourage customers to refer new customers, by offering rewards like discounts, credits, or cash incentives. It leverages word-of-mouth to drive growth and build brand trust.</p> </div> </div> </div> </div> <div class="box-container"> <div class="box"> <div class="drawer no-icon"> <h6 class="title">What is an example of referral marketing?</h6> </div> <div class="panel"> <div><p>An example of referral marketing is Dropbox&#8217;s referral program. Dropbox offers extra storage space to both the referrer and the new user when someone signs up using a referral link. Word of mouth helped Dropbox grow rapidly by encouraging users to share the service with friends.</p> </div> </div> </div> </div> <div class="box-container"> <div class="box"> <div class="drawer no-icon"> <h6 class="title">How do I promote my referral program?</h6> </div> <div class="panel"> <div><p><!-- wp:paragraph --></p> <p>You can promote your referral program by:</p> <p><!-- /wp:paragraph --> <!-- wp:list --></p> <ul class="wp-block-list"> <li style="list-style-type: none;"> <ul class="wp-block-list"><!-- wp:list-item --></p> <li><strong>Including it in emails: </strong>Add referral links to post-purchase, onboarding, and promotional emails.</li> </ul> </li> </ul> <p><!-- /wp:list-item --> <!-- wp:list-item --></p> <ul class="wp-block-list"> <li style="list-style-type: none;"> <ul class="wp-block-list"> <li><strong>Adding it to your website or app: </strong>Place referral links in the main menu or dashboard for easy access.</li> </ul> </li> </ul> <p><!-- /wp:list-item --> <!-- wp:list-item --></p> <ul class="wp-block-list"> <li style="list-style-type: none;"> <ul class="wp-block-list"> <li><strong>Using social media: </strong>Encourage customers to share their referral links on social platforms.</li> </ul> </li> </ul> <p><!-- /wp:list-item --> <!-- wp:list-item --></p> <ul class="wp-block-list"> <li style="list-style-type: none;"> <ul class="wp-block-list"> <li><strong>Partnering with influencers: </strong>Work with creators to promote the program to their audience.</li> </ul> </li> </ul> <p><!-- /wp:list-item --> <!-- wp:list-item --></p> <ul class="wp-block-list"> <li style="list-style-type: none;"> <ul class="wp-block-list"> <li><strong>Offering double-sided rewards</strong>: Incentivize both the referrer and the referred customer.</li> </ul> </li> </ul> <p>Ailynn shares a fun night out with her family at Bowlero</p> </div> </div> </div> </div> </div> </div> <p>The post <a href="https://impact.com/referral/referral-marketing-ideas/">Referral marketing ideas from 5 successful brands: Promotion tactics that drive engagement in 2025</a> appeared first on <a href="https://impact.com">impact.com</a>.</p> ]]></content:encoded> <media:content url="https://impact.com/wp-content/uploads/2025/04/Referral-marketing-ideas.webp" width="1880" height="900" medium="image" type="image/webp"/><webfeeds:featuredImage url="https://impact.com/wp-content/uploads/2025/04/Referral-marketing-ideas.webp" width="1880" height="900" type="image/webp"/><enclosure url="https://impact.com/wp-content/uploads/2025/04/Referral-marketing-ideas.webp" length="88806" type="image/webp"/> </item> <item> <title>Building a customer advocacy program: 4 proven strategies to increase LTV by 5 percent</title> <link>https://impact.com/referral/customer-advocacy-program/</link> <dc:creator><![CDATA[Will Fraser, Head of impact.com/advocate]]></dc:creator> <pubDate>Thu, 27 Mar 2025 10:25:54 +0000</pubDate> <category><![CDATA[Referral]]></category> <guid isPermaLink="false">https://impact.com/?p=130456</guid> <description><![CDATA[<p>Rebecca Kapler's customer advocacy program at Jobber significantly boosted customer lifetime value and average selling price. Kapler used a strategic approach involving leadership alignment and community engagement to create a revenue-driving program. </p> <p>The post <a href="https://impact.com/referral/customer-advocacy-program/">Building a customer advocacy program: 4 proven strategies to increase LTV by 5 percent</a> appeared first on <a href="https://impact.com">impact.com</a>.</p> ]]></description> <content:encoded><![CDATA[ <p>When <a href="https://www.linkedin.com/in/rebeccakapler/" target="_blank" rel="noreferrer noopener">Rebecca Kapler</a> started at <a href="https://www.getjobber.com/" target="_blank" rel="noreferrer noopener">Jobber </a>on their customer success team, she noticed something valuable: customers weren&#8217;t just satisfied with the product—they were genuinely enthusiastic about it. </p> <p>Yet the company didn&#8217;t have a structured way to harness this enthusiasm. Recognizing this opportunity, Kapler partnered with leadership to <strong>develop advocacy initiatives that would eventually transform into a comprehensive customer advocacy program</strong>.</p> <p>&#8220;It was so obvious that we were really helping people. People really love our product and have a strong connection to it. And we didn&#8217;t really have any customer advocacy initiatives in place,&#8221; Kapler explains.</p> <p>What began as simple gestures—sending gifts to customers during moments of excitement or pizza parties to teams that helped identify bugs—evolved into a <strong>sophisticated customer advocacy strategy</strong> that now drives measurable business results. After replacing their internally built <a href="https://impact.com/referral/referral-partner-program-elements-that-make-it-a-success/" target="_blank" rel="noreferrer noopener">referral program with a dedicated platform</a>, Jobber saw a <a href="https://impact.com/case-studies/jobber-case-study-advc-csb-adv-ev-nam-0324/" target="_blank" rel="noreferrer noopener"><strong>5 percent higher lifetime value</strong></a> for accounts and an 18 percent higher average selling price.</p> <p>Below is the four-pillar framework Kapler developed at Jobber to build a customer advocacy program that drives real business growth—regardless of your company size or industry. This article was derived from <a href="https://impact.com/podcasts/episodes/rebecca-kapler-customer-advocacy/" target="_blank" rel="noreferrer noopener">Season 1, Episode 2 of The Advocacy Podcast.</a> </p> <div class="content-banner" data-module-position="16" data-distinct-module-position="11" data-tab-position="0" data-module-id="block_92212c29f41a43a96a3b3e6f8623e60a" data-module-name="Content Banner" > <div class="banner-inner cover default-border-color"> <img loading="lazy" decoding="async" width="941" height="721" src="https://impact.com/wp-content/uploads/2024/09/Rebecca-Kapler.webp" class="attachment-full size-full wp-post-image" alt="Episode 2 featuring Rebecca Kapler, showcasing her insights and experiences in a captivating discussion." srcset="https://impact.com/wp-content/uploads/2024/09/Rebecca-Kapler.webp 941w, https://impact.com/wp-content/uploads/2024/09/Rebecca-Kapler-300x230.webp 300w, https://impact.com/wp-content/uploads/2024/09/Rebecca-Kapler-768x588.webp 768w" sizes="auto, (max-width: 941px) 100vw, 941px" /> <div class="content"> <h5>Catch the full episode of Season 1, Episode 2 of The Advocacy Podcast</h5> <p>Top strategies for building customer advocacy with guest Rebecca Kapler</p> <a href="https://impact.com/podcasts/episodes/rebecca-kapler-customer-advocacy/" class="cta-button" target="_blank">Listen to podcast</a> </div> </div> </div> <html> <head> <style> .box { background-color: #FBFBFB; width: flex; border: 1px solid #EAEBED; border-radius: 8px; margin: auto; max-width: 940px; padding: 30px 30px 5px; } .box h5 { margin-top: 0; } .box ul { margin-bottom: 0; } .box li { color: #667082; } </style> </head> <body> <div class="box"> <h5>Key takeaways from this blog</h5> <ul> <li><b>Start with small advocacy initiatives</b> and measure results before expanding—Rebecca began with a modest monthly budget for customer gifts and recognition.</li> <li><b>Connect advocacy to core business metrics</b> like lifetime value (5% increase) and average selling price (18% increase) to secure leadership buy-in.</li> <li><b>Interview just 3-5 customers for 15 minutes</b> each to gain valuable insights that can shape your advocacy program.</li> <li><b>Balance automation (for scale) with personalized touchpoints</b> (for relationship building)—automate routine communications while keeping key moments high-touch.</li> <li><b>Share customer stories internally</b> through Slack integrations and company meetings to build organization-wide enthusiasm for advocacy.</li> </ul> </div> </body> </html> <h2 class="wp-block-heading">How to evolve from customer support to strategic advocacy marketing</h2> <p>Kapler&#8217;s advocacy journey began with modest resources and a test-and-learn approach. When she first proposed expanding customer advocacy efforts, she didn&#8217;t immediately request a massive budget or extensive resources.</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://impact.com/wp-content/uploads/2025/03/incremental-approach-1024x576.webp" alt="Quote from Rebecca Kapler, Community Programs Manager at Jobber, discussing growth through small gifts and budget management." class="wp-image-130461" srcset="https://impact.com/wp-content/uploads/2025/03/incremental-approach-1024x576.webp 1024w, https://impact.com/wp-content/uploads/2025/03/incremental-approach-300x169.webp 300w, https://impact.com/wp-content/uploads/2025/03/incremental-approach-768x432.webp 768w, https://impact.com/wp-content/uploads/2025/03/incremental-approach-1536x864.webp 1536w, https://impact.com/wp-content/uploads/2025/03/incremental-approach-1200x675.webp 1200w, https://impact.com/wp-content/uploads/2025/03/incremental-approach.webp 1600w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p>This incremental approach allowed her to demonstrate value before requesting additional investment. Early initiatives included:</p> <ul class="wp-block-list"> <li>Sending thoughtful gifts to customers during key moments of excitement</li> <li>Recognizing teams that helped identify and solve product issues</li> <li>Developing basic review acquisition processes</li> <li>Identifying customers for case studies and success stories</li> </ul> <h3 class="wp-block-heading">Transforming ad-hoc advocacy into a strategic business function</h3> <p>As these early initiatives showed promise, Kapler worked with leadership to formalize advocacy as a core business function. The transition from ad-hoc activities to a strategic program happened gradually, with each success building momentum for the next phase.</p> <p>&#8220;Looking back, we&#8217;ve grown a lot at how we&#8217;ve kind of collectively painted that story of the value that we&#8217;re bringing to Jobber, growing and helping more businesses,&#8221; Kapler explains.</p> <p>What began as qualitative victories—like positive email responses from delighted customers—evolved into a data-driven program with clear metrics and proven business impact. This evolution reflects a crucial lesson for advocacy professionals: start with the wins you can measure now, but continuously build toward more sophisticated measurement.</p> <div class="content-banner" data-module-position="17" data-distinct-module-position="12" data-tab-position="0" data-module-id="block_21518407d5abfc9c1f743333564bcef6" data-module-name="Content Banner" > <div class="banner-inner contain default-border-color"> <img decoding="async" src="https://impact.com/wp-content/uploads/2024/03/Jobber.svg" class="attachment-full size-full wp-post-image" alt="Jobber logo displayed prominently on a clean white background, emphasizing brand identity and professionalism." /> <div class="content"> <h5>Home service business management platform, Jobber saw a 5% higher customer LTV</h5> <p>Find out how Jobber reached over 18 percent higher average selling price for referred vs. non-referred customers</p> <a href="https://impact.com/case-studies/jobber-case-study-advc-csb-adv-ev-nam-0324/?utm_source=impact.com&#038;utm_medium=blog&#038;utm_content=build-customer-advocacy&#038;utm_campaign=blog-post" class="cta-button" target="_blank">Read the case study</a> </div> </div> </div> <h2 class="wp-block-heading">The 4 pillars of customer advocacy that drive measurable business growth</h2> <h3 class="wp-block-heading">Pillar 1 — How to secure leadership buy-in for your advocacy program</h3> <p>Kapler found that internal support is critical for advocacy program success. At Jobber, she developed multiple approaches to build company-wide enthusiasm:</p> <p><strong>Customer videos at quarterly town halls</strong>: &#8220;At our quarterly town hall meetings, I work on customer videos. So I interview a customer, ask them how Jobber is helping them and just even non-Jobber related things like what do you like to do on your weekends? Are you a fishing person? Is Jobber helping you spend more time with your family? So really painting that full like in and out of work picture for the team.&#8221;</p> <p><strong>Slack integrations for real-time celebration</strong>: &#8220;We recently connected our reviews and our referral program to Slack. So anytime a review comes in or a referral comes in, we can all celebrate those together.&#8221;</p> <p><strong>Customer testimonial libraries</strong>: &#8220;When I work on projects, I&#8217;m always trying to look at that opportunity—what would be useful for the team, what would be inspirational for the team. A recent example of a project, I got quite a few like hundreds of videos of customers. So I&#8217;m currently working on making those available to our team.&#8221;</p> <p>These initiatives help build customer empathy across the organization, particularly with teams that don&#8217;t regularly interact with customers, such as product development and finance.</p> <h4 class="wp-block-heading">Making advocacy everyone&#8217;s responsibility</h4> <p>One of Kapler&#8217;s key insights is that advocacy isn&#8217;t solely the responsibility of marketing or customer success—it&#8217;s a company-wide effort.</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://impact.com/wp-content/uploads/2025/03/Jobbers-company-culture-1024x576.webp" alt="Text excerpt from Rebecca Kapler, Community Programs Manager at Jobber, discussing the importance of customer advocacy in organizations." class="wp-image-130468" srcset="https://impact.com/wp-content/uploads/2025/03/Jobbers-company-culture-1024x576.webp 1024w, https://impact.com/wp-content/uploads/2025/03/Jobbers-company-culture-300x169.webp 300w, https://impact.com/wp-content/uploads/2025/03/Jobbers-company-culture-768x432.webp 768w, https://impact.com/wp-content/uploads/2025/03/Jobbers-company-culture-1536x864.webp 1536w, https://impact.com/wp-content/uploads/2025/03/Jobbers-company-culture-1200x675.webp 1200w, https://impact.com/wp-content/uploads/2025/03/Jobbers-company-culture.webp 1600w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p>By helping each department understand their role in creating advocacy-worthy experiences, Kapler ensured that advocacy became embedded in Jobber&#8217;s company culture, not just a marketing initiative.</p> <h3 class="wp-block-heading">Pillar 2 — Building an industry-focused community beyond your customer base</h3> <p>Instead of focusing solely on creating a community of Jobber users, Kapler and her team built a broader community around home service businesses. This approach recognizes that customers don&#8217;t just want to connect with your company—they want to connect with peers facing similar challenges.</p> <p>&#8220;It&#8217;s a big part of just Jobber&#8217;s mission overall. And we want to be inclusive of customers and non-customers,&#8221; Kapler explains. &#8220;Our Facebook group, for example, has customers and non-customers in it. And we also realize there&#8217;s so many different members of the home service community that aren&#8217;t always going to be customers.&#8221;</p> <p>This expansive view of community includes:</p> <ul class="wp-block-list"> <li>Business owners in the home service industry (both customers and non-customers)</li> <li>Vendors and suppliers</li> <li>Business coaches</li> <li>End consumers</li> </ul> <p>By positioning Jobber as a champion for the entire industry, not just its own customers, the company builds goodwill and establishes itself as a trusted resource.</p> <p>&#8220;A lot of people don&#8217;t know what home service is or they don&#8217;t think about them much, but really they&#8217;re the people who keep our communities safe and running. They&#8217;re our plumbers, they provide essential services. Electricians, house cleaners provide that mental health lift. There&#8217;s so many amazing contributions these businesses make. So we&#8217;re all about being their number one fan and spreading the word.&#8221;</p> <h4 class="wp-block-heading">Creating ongoing engagement opportunities</h4> <p>Jobber&#8217;s community approach includes multiple touchpoints for engagement:</p> <ul class="wp-block-list"> <li><strong>Ambassador program</strong>: Identifying and nurturing relationships with highly engaged customers.</li> <li><strong>Social media engagement</strong>: Creating platforms for customers to connect with each other.</li> <li><strong>Online and offline events</strong>: Bringing the community together for learning and networking.</li> <li><strong>Grant program (Boost by Jobber)</strong>: Providing financial support to home service businesses.</li> </ul> <p>Kapler notes these community initiatives build loyalty that extends beyond the product: &#8220;The connection to advocacy there is we&#8217;re building loyalty where we&#8217;re really showing off our altruistic side. And I think when consumers see that they&#8217;re more emotionally connected to a brand, they&#8217;re more bought in and they&#8217;re going to talk about it with each other, with their communities.&#8221;</p> <h3 class="wp-block-heading">Pillar 3 — Designing a multi-channel referral program that converts</h3> <p>One of Jobber&#8217;s most successful advocacy initiatives was transforming their referral program. Kapler and a cross-functional team identified the opportunity to improve their existing in-house solution.</p> <p>&#8220;It was identified as an area of opportunity by our leadership team, by me, and we basically had one of our product teams….. already in this area that was focusing on kind of more growth initiatives.&#8221;</p> <p>The implementation involved:</p> <ol class="wp-block-list"> <li>Assembling a cross-functional team with product, business operations, and marketing.</li> <li>Setting clear success criteria.</li> <li>Conducting customer research to understand preferences and pain points.</li> <li>Researching vendor options and selecting a platform (<a href="http://impact.com/advocate">impact.com/advocate</a>, formerly SaaSquatch).</li> <li>Working in small, achievable milestones to maintain momentum.</li> </ol> <p>The methodical approach paid off with impressive results:&nbsp;</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://impact.com/wp-content/uploads/2025/03/methodical-approach-1024x576.webp" alt="Quote from Rebecca Kapler, Community Programs Manager at Jobber, discussing customer value and sales benefits." class="wp-image-130474" srcset="https://impact.com/wp-content/uploads/2025/03/methodical-approach-1024x576.webp 1024w, https://impact.com/wp-content/uploads/2025/03/methodical-approach-300x169.webp 300w, https://impact.com/wp-content/uploads/2025/03/methodical-approach-768x432.webp 768w, https://impact.com/wp-content/uploads/2025/03/methodical-approach-1536x864.webp 1536w, https://impact.com/wp-content/uploads/2025/03/methodical-approach-1200x675.webp 1200w, https://impact.com/wp-content/uploads/2025/03/methodical-approach.webp 1600w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <h4 class="wp-block-heading">Balancing automation with personal touch</h4> <p>Kapler emphasizes the importance of finding the right balance between <a href="https://impact.com/referral/referral-marketing-tools-software-tips/" target="_blank" rel="noreferrer noopener">automated, scalable advocacy initiatives</a> and high-touch, personalized interactions:</p> <p>&#8220;In the beginning I think there was probably too much focus on the manual side of things like referral asks, review asks. And so looking back, I would look at automate as much as you can, because it&#8217;s going to save you time, it&#8217;s going to be a better probably experience for your customers, for your internal partners, like your sales and CS teams.&#8221;</p> <p>However, she also cautions against full automation: &#8220;I&#8217;m a big believer that a certain percentage of your job as a customer advocacy marketer should be non-scalable. It should be personalized. And that&#8217;s really great for relationship building and getting those first-hand insights and research and just checking your assumptions and building relationships so you can continue leveraging them as you do more advocacy work.&#8221;</p> <p>One particularly effective high-touch approach involves customer success representatives:</p> <p>&#8220;We have an amazing customer success team at Jobber. And I&#8217;m not just saying that from a bias brand standpoint because I was on the team. It&#8217;s a great team. We really [care] about our customers and we have such an opportunity there in the one one-on-one phone calls, chats, where they have really great and meaningful conversations&#8230; Super personalized. So much relationship building there. And I think that&#8217;s a great opportunity for customer success teams to say, have you heard about our referral program?&#8221;</p> <h3 class="wp-block-heading">Pillar 4 — How to measure and communicate customer advocacy ROI</h3> <p>Kapler&#8217;s approach to measuring advocacy success goes beyond simply tracking referral counts or review volumes. Instead, she focuses on demonstrating the business impact through multiple metrics:</p> <ul class="wp-block-list"> <li>Lifetime value (LTV) comparison between referred and non-referred customers</li> <li>Average selling price (ASP) differences</li> <li>Retention rates</li> <li>Churn risk reduction</li> <li>Referral rates</li> </ul> <p>By comparing the behavior of advocates to non-advocates, Kapler creates a compelling business case for advocacy investments:</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://impact.com/wp-content/uploads/2025/03/comparing-the-behavior-1024x576.webp" alt="Quote from Rebecca Kapler, Community Programs Manager at Jobber, discussing data analysis of advocates and their behaviors." class="wp-image-130480" srcset="https://impact.com/wp-content/uploads/2025/03/comparing-the-behavior-1024x576.webp 1024w, https://impact.com/wp-content/uploads/2025/03/comparing-the-behavior-300x169.webp 300w, https://impact.com/wp-content/uploads/2025/03/comparing-the-behavior-768x432.webp 768w, https://impact.com/wp-content/uploads/2025/03/comparing-the-behavior-1536x864.webp 1536w, https://impact.com/wp-content/uploads/2025/03/comparing-the-behavior-1200x675.webp 1200w, https://impact.com/wp-content/uploads/2025/03/comparing-the-behavior.webp 1600w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <h4 class="wp-block-heading">Creating dashboards that tell a story</h4> <p>Kapler also identifies secondary benefits that might be overlooked in traditional ROI calculations:</p> <p><strong>Reduced research costs</strong>: &#8220;A lot of advocates I&#8217;ve built, I&#8217;m able to recommend them to numerous product teams, leadership teams to talk to, to get more information. [This] would otherwise be like really costly research, pulled in from another separate third party agency or something.&#8221;</p> <p><strong>Content creation opportunities</strong>: &#8220;We&#8217;ve recently had a customer or we&#8217;re about to have a customer lead one of our events at a trade show in Las Vegas. So that saves us time and planning from being there.&#8221;</p> <p><strong>Authentic storytelling material</strong>: &#8220;We&#8217;ve had customers invite us over for dinner down in Tennessee. We&#8217;ve had great relationships. You know, we can DM them on Instagram like, hey, what are your thoughts on this? Or on Twitter like, hey, what do you think about this?&#8221;</p> <p>By quantifying these benefits and including them in advocacy program reporting, Kapler ensures that leadership sees the full picture of advocacy&#8217;s impact.</p> <div class="content-banner" data-module-position="18" data-distinct-module-position="13" data-tab-position="0" data-module-id="block_d29191fcf90810e5f0b17e24db3e1f99" data-module-name="Content Banner" > <div class="banner-inner cover default-border-color"> <img loading="lazy" decoding="async" width="720" height="560" src="https://impact.com/wp-content/uploads/2023/12/State-Referral-Marketing-Research-Report-Web-Tile.jpg" class="attachment-full size-full wp-post-image" alt="State Referral Marketing" srcset="https://impact.com/wp-content/uploads/2023/12/State-Referral-Marketing-Research-Report-Web-Tile.jpg 720w, https://impact.com/wp-content/uploads/2023/12/State-Referral-Marketing-Research-Report-Web-Tile-300x233.jpg 300w" sizes="auto, (max-width: 720px) 100vw, 720px" /> <div class="content"> <h5> State of referral marketing report 2024</h5> <p>Learn how brands successfully leverage referral marketing to reach business goals</p> <a href="https://impact.com/research-reports/state-of-referral-marketing-refr-rrt-adv-ed-nam-1223/?utm_source=impact.com&#038;utm_medium=blog&#038;utm_content=build-customer-advocacy&#038;utm_campaign=blog-post" class="cta-button" target="_blank">Read the report</a> </div> </div> </div> <h2 class="wp-block-heading">Step-by-step implementation roadmap for building your customer advocacy program</h2> <h3 class="wp-block-heading">Phase 1: How to conduct effective customer advocacy research in just hours</h3> <h4 class="wp-block-heading">Customer interviews: quality over quantity</h4> <p>Kapler emphasizes that effective advocacy programs start with customer research, but this doesn&#8217;t need to be a massive undertaking:</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://impact.com/wp-content/uploads/2025/03/effective-advocacy-programs-1024x576.webp" alt="Quote from Rebecca Kapler, Community Programs Manager at Jobber, emphasizing the importance of research in marketing." class="wp-image-130486" srcset="https://impact.com/wp-content/uploads/2025/03/effective-advocacy-programs-1024x576.webp 1024w, https://impact.com/wp-content/uploads/2025/03/effective-advocacy-programs-300x169.webp 300w, https://impact.com/wp-content/uploads/2025/03/effective-advocacy-programs-768x432.webp 768w, https://impact.com/wp-content/uploads/2025/03/effective-advocacy-programs-1536x864.webp 1536w, https://impact.com/wp-content/uploads/2025/03/effective-advocacy-programs-1200x675.webp 1200w, https://impact.com/wp-content/uploads/2025/03/effective-advocacy-programs.webp 1600w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p>This approach makes customer research accessible even for teams with limited resources or tight timelines. Kapler adds: &#8220;You don&#8217;t always have to reward someone for helping out. Oftentimes we always try to position it as this is going to help us help other business owners. And oftentimes people are really excited for that more altruistic side of it.&#8221;</p> <h4 class="wp-block-heading">Building your cross-functional team</h4> <p>When implementing or enhancing an advocacy program, Kapler recommends bringing together representatives from multiple departments:</p> <ul class="wp-block-list"> <li>Marketing</li> <li>Product development</li> <li>Business operations</li> <li>Customer success</li> <li>Sales</li> </ul> <p>At Jobber, this cross-functional approach was crucial to their referral program success:</p> <p>&#8220;We had things like weekly check-in meetings, monthly check-in meetings. We pulled in that we actually got everybody involved in the research that was on that team. So that was really fun or quite a few of them we went through. So everyone was talking to customers, finding out.&#8221;</p> <p>Setting clear success criteria at the outset helps align the team around common goals and maintain focus during implementation. Kapler&#8217;s team also broke the work into manageable pieces to maintain momentum:</p> <p>&#8220;We worked in like small… kind of bite-sized goals to work towards and I think that was really helpful just for overall team morale.&#8221;</p> <h3 class="wp-block-heading">Phase 2: Launching high-impact advocacy initiatives in 3-6 months</h3> <h4 class="wp-block-heading">Starting with high-impact, low-effort initiatives</h4> <p>When it comes to prioritizing which advocacy initiatives to implement first, Kapler recommends a systematic approach:</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://impact.com/wp-content/uploads/2025/03/advocacy-initiatives-1024x576.webp" alt="A quote from Rebecca Kapler, Community Programs Manager at Jobber, discussing team strategies for program improvement and impact prioritization." class="wp-image-130492" srcset="https://impact.com/wp-content/uploads/2025/03/advocacy-initiatives-1024x576.webp 1024w, https://impact.com/wp-content/uploads/2025/03/advocacy-initiatives-300x169.webp 300w, https://impact.com/wp-content/uploads/2025/03/advocacy-initiatives-768x432.webp 768w, https://impact.com/wp-content/uploads/2025/03/advocacy-initiatives-1536x864.webp 1536w, https://impact.com/wp-content/uploads/2025/03/advocacy-initiatives-1200x675.webp 1200w, https://impact.com/wp-content/uploads/2025/03/advocacy-initiatives.webp 1600w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p>This effort-versus-impact scoring helps teams focus on activities that deliver the most value relative to the resources required. Early wins build momentum and help secure additional resources for more ambitious initiatives.</p> <h3 class="wp-block-heading">Phase 3: Scaling your advocacy program for sustainable growth</h3> <h4 class="wp-block-heading">Increasing automation while preserving relationships</h4> <p>As advocacy programs mature, automation becomes increasingly important for scaling impact. Kapler suggests evaluating each process to determine what should be automated and what should remain high-touch:</p> <p>&#8220;Always looking at where you can scale the most. That being said, I&#8217;m a big believer that a certain percentage of your job as a customer advocacy marketer should be non-scalable.&#8221;</p> <p>She recommends automation for:</p> <ul class="wp-block-list"> <li>Regular email communications</li> <li>Referral link distribution</li> <li>Review requests</li> <li>Basic reward fulfillment</li> <li>Performance tracking and reporting</li> </ul> <p>While keeping personal touches for:</p> <ul class="wp-block-list"> <li>Building relationships with potential ambassadors</li> <li>Gathering in-depth customer stories</li> <li>High-value customer recognition</li> <li>Special opportunities (speaking at events, co-marketing)</li> </ul> <p>&#8220;Looking back I would look at automate as much as you can, because it&#8217;s going to save you time, it&#8217;s going to be a better probably experience for your customers, for your internal partners, like your sales and CS teams.&#8221;</p> <h4 class="wp-block-heading">Expanding your advocacy channels</h4> <p>As programs show results, Kapler suggests selectively adding new channels based on customer preferences and business objectives. Jobber&#8217;s advocacy expanded to include:</p> <ul class="wp-block-list"> <li>An ambassador program</li> <li>Social media engagement initiatives</li> <li>Online and offline events</li> <li>PR and grant programs</li> </ul> <p>Each expansion should be based on data from previous initiatives and informed by ongoing customer research. Cross-promotion between channels can multiply the impact of each individual effort.</p> <h2 class="wp-block-heading">Real-world results: how customer advocacy increased LTV by 5 percent and ASP by 18 percent</h2> <h3 class="wp-block-heading">Customer advocacy&#8217;s direct impact on business growth</h3> <p>Kapler&#8217;s advocacy initiatives at Jobber demonstrate clear business benefits:</p> <ul class="wp-block-list"> <li>5 percent higher lifetime value (LTV) for accounts acquired through referrals</li> <li>18 percent higher average selling price (ASP)</li> <li>Substantial contribution to overall sales</li> <li>Strong loyalty and retention among referred customers</li> </ul> <h3 class="wp-block-heading">From customer to event leader—a real-world advocacy success story</h3> <p>One of Kapler&#8217;s advocacy success stories involves Royce Ard, owner of My Amazing Maid in Georgia:</p> <p>&#8220;I&#8217;ll give a shout-out [to] Royce Ard from My Amazing Maid. He&#8217;s in Georgia. He&#8217;s a longtime customer and doing really great things. He&#8217;s such a good advocate.&#8221;</p> <p>Royce evolved from being a satisfied customer to leading events for Jobber at trade shows. This progression illustrates how customer advocacy can grow naturally when nurtured properly:</p> <ol class="wp-block-list"> <li><strong>Initial stage</strong>: Satisfied product user.</li> <li><strong>Growing engagement</strong>: Participating in community events and providing feedback.</li> <li><strong>Ambassador role</strong>: Representing the brand at industry events.</li> <li><strong>Peer leadership</strong>: Guiding other customers and sharing expertise.</li> </ol> <p>This case demonstrates that advocacy isn&#8217;t just about attracting new customers—it&#8217;s about developing long-term relationships that create value for all parties.</p> <h2 class="wp-block-heading">Overcoming the top 3 customer advocacy challenges with proven solutions</h2> <h3 class="wp-block-heading">Challenge 1: Proving advocacy ROI with limited data</h3> <p>Kapler acknowledges that proving the value of advocacy can be challenging, especially in the early stages when data may be limited:</p> <p>&#8220;There&#8217;s a lot of data, a lot of unknown. So one thing we got to eventually was pulling our advocates or just people who have referred us and then also people who had like similar behavior to those people who have referred us and then the non-advocates and we pulled things like the LTV, the ASP, their referral rate, their risk of churn, things like that.&#8221;</p> <p>Her recommendations for overcoming data challenges include:</p> <ul class="wp-block-list"> <li>Start with the metrics you can measure now, even if they&#8217;re primarily qualitative.</li> <li>Capture and share customer feedback, testimonials, and success stories.</li> <li>Gradually build more sophisticated measurement capabilities.</li> <li>Compare behavior patterns between advocates and similar non-advocate customers.</li> </ul> <h3 class="wp-block-heading">Challenge 2: Securing resources for customer advocacy initiatives</h3> <p>Securing resources for advocacy initiatives often requires demonstrating value with limited initial investment. Kapler suggests:</p> <ul class="wp-block-list"> <li>Start with small programs that require minimal resources but can show clear impact.</li> <li>Document both qualitative and quantitative results.</li> <li>Connect advocacy metrics to core business objectives like customer acquisition cost, lifetime value, and retention.</li> <li>Highlight the secondary benefits like reduced research costs and authentic content creation.</li> </ul> <p>&#8220;Pull out as much as you can&#8230; sell all of the value you can of advocacy. That&#8217;s gonna help you get more resources for your work, get more buy-in across the company.&#8221;</p> <h3 class="wp-block-heading">Challenge 3: Maintaining program momentum and preventing advocate fatigue</h3> <p>Keeping advocacy programs fresh and engaging over time is another challenge Kapler addresses:</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://impact.com/wp-content/uploads/2025/03/advocacy-programs-1024x576.webp" alt="Quote from Rebecca Kapler, Community Programs Manager at Jobber, discussing the importance of customer advocacy in marketing." class="wp-image-130498" srcset="https://impact.com/wp-content/uploads/2025/03/advocacy-programs-1024x576.webp 1024w, https://impact.com/wp-content/uploads/2025/03/advocacy-programs-300x169.webp 300w, https://impact.com/wp-content/uploads/2025/03/advocacy-programs-768x432.webp 768w, https://impact.com/wp-content/uploads/2025/03/advocacy-programs-1536x864.webp 1536w, https://impact.com/wp-content/uploads/2025/03/advocacy-programs-1200x675.webp 1200w, https://impact.com/wp-content/uploads/2025/03/advocacy-programs.webp 1600w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p>To maintain momentum, she recommends:</p> <ul class="wp-block-list"> <li>Regularly refreshing program elements to keep them interesting.</li> <li>Rotating the spotlight among different customer advocates.</li> <li>Creating tiered engagement opportunities for advocates at different commitment levels.</li> <li>Staying connected with the broader advocacy marketing community for fresh ideas.</li> </ul> <p>&#8220;Because customer advocacy, customer marketing is a pretty new thing, it&#8217;s always changing and evolving. New tactics are being discovered, I think, utilizing your industry connection. So that&#8217;s one thing that&#8217;s been a big help for me over the last few years.&#8221;</p> <h2 class="wp-block-heading">Future-proof your customer advocacy strategy: emerging trends and expert advice</h2> <p>Kapler sees customer advocacy continuing to evolve in importance and sophistication:</p> <p>&#8220;Customer advocacy is such an exciting area of marketing to be involved in. It&#8217;s growing all the time. It&#8217;s changing all the time.&#8221;</p> <p>She believes successful advocacy professionals will increasingly:</p> <ul class="wp-block-list"> <li>Take a more data-driven approach to measuring advocacy impact.</li> <li>Leverage technology to scale personalization.</li> <li>Integrate advocacy across the entire customer journey.</li> <li>Shift from siloed advocacy programs to company-wide advocacy cultures.</li> </ul> <h3 class="wp-block-heading">Expert advice: leveraging customer advocacy as a high-potential marketing channel</h3> <p>When asked about her advice for marketers looking to develop customer advocacy programs, Kapler emphasizes:</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://impact.com/wp-content/uploads/2025/03/advice-for-marketers-1024x576.webp" alt="Quote by Rebecca Kapler, Community Programs Manager at Jobber, about customer advocacy and its potential in marketing." class="wp-image-130504" srcset="https://impact.com/wp-content/uploads/2025/03/advice-for-marketers-1024x576.webp 1024w, https://impact.com/wp-content/uploads/2025/03/advice-for-marketers-300x169.webp 300w, https://impact.com/wp-content/uploads/2025/03/advice-for-marketers-768x432.webp 768w, https://impact.com/wp-content/uploads/2025/03/advice-for-marketers-1536x864.webp 1536w, https://impact.com/wp-content/uploads/2025/03/advice-for-marketers-1200x675.webp 1200w, https://impact.com/wp-content/uploads/2025/03/advice-for-marketers.webp 1600w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p>She encourages advocacy marketers to:</p> <ol class="wp-block-list"> <li>See themselves as core members of the marketing team, not a separate function.</li> <li>Connect with others in the field through industry groups and regular conversations.</li> <li>Stay curious and experiment with new approaches.</li> <li>Focus on both scalable systems and meaningful customer relationships.</li> </ol> <h2 class="wp-block-heading">Start small, but make strategic moves</h2> <p>Building an effective customer advocacy program isn&#8217;t just about creating happy customers—it&#8217;s about strategically positioning enthusiasm to drive measurable business growth. Kapler&#8217;s four-pillar approach at Jobber demonstrates that even with modest initial resources, a thoughtful advocacy strategy can deliver significant results.</p> <p>The key lessons from Jobber&#8217;s success include:</p> <ol class="wp-block-list"> <li>Start small but think strategically.</li> <li>Secure internal buy-in by connecting advocacy to company mission.</li> <li>Build a community around your industry, not just your product.</li> <li>Balance automated systems with personalized relationships.</li> <li>Measure impact comprehensively, beyond just referral counts.</li> </ol> <p>Whether you&#8217;re just beginning to explore customer advocacy or looking to enhance existing programs, the most important step is to start conversations with your customers. As Kapler emphasizes, even just five 15-minute customer conversations can provide the insights needed to build more effective advocacy initiatives.</p> <p>By implementing these strategies, you can transform satisfied customers into powerful advocates who drive business growth through increased lifetime value, higher average selling prices, and authentic word-of-mouth promotion.</p> <div class="content-banner" data-module-position="19" data-distinct-module-position="14" data-tab-position="0" data-module-id="block_054cec93b8dc4e2b1365c1f50ff2f0a5" data-module-name="Content Banner" > <div class="banner-inner cover default-border-color"> <img loading="lazy" decoding="async" width="1241" height="451" src="https://impact.com/wp-content/uploads/2024/06/Clear-and-Complete-Guide-to-Referral-Marketing.webp" class="attachment-full size-full wp-post-image" alt="Clear and Complete Guide to Referral Marketing" srcset="https://impact.com/wp-content/uploads/2024/06/Clear-and-Complete-Guide-to-Referral-Marketing.webp 1241w, https://impact.com/wp-content/uploads/2024/06/Clear-and-Complete-Guide-to-Referral-Marketing-300x109.webp 300w, https://impact.com/wp-content/uploads/2024/06/Clear-and-Complete-Guide-to-Referral-Marketing-1024x372.webp 1024w, https://impact.com/wp-content/uploads/2024/06/Clear-and-Complete-Guide-to-Referral-Marketing-768x279.webp 768w, https://impact.com/wp-content/uploads/2024/06/Clear-and-Complete-Guide-to-Referral-Marketing-1200x436.webp 1200w" sizes="auto, (max-width: 1241px) 100vw, 1241px" /> <div class="content"> <h5>Want a comprehensive guide to creating a referral strategy? </h5> <p>Learn how to transform satisfied customers into brand advocates through effective referral strategies.</p> <a href="https://impact.com/ebooks/revenue-generating-advocates-ebook-refr-ebk-adv-ed-nam-0624/?utm_source=impact.com&#038;utm_medium=blog&#038;utm_content=build-customer-advocacy-program&#038;utm_campaign=blog-post" class="cta-button" target="_blank">Read the ebook guide</a> </div> </div> </div> <p>Want to learn more about how customer referral strategies can grow your business?&nbsp; Check out these resources:</p> <ul class="wp-block-list"> <li><a href="https://impact.com/commerce-content/marketing-tactics-that-rebuild-customer-loyalty/" target="_blank" rel="noreferrer noopener">How to win back lost customers: 7 marketing tactics that rebuild customer loyalty</a> [blog] </li> <li><a href="https://impact.com/referral/successful-ecommerce-referral-programs/" target="_blank" rel="noreferrer noopener">5 successful ecommerce referral programs and why they work</a> [blog] </li> <li><a href="https://impact.com/referral/new-referral-platform-in-6-easy-steps/" target="_blank" rel="noreferrer noopener">How to switch to a new referral platform in 6 easy steps</a> [blog] </li> <li><a href="https://impact.com/partnerships/customer-referral-marketing-trends-in-2024/" target="_blank" rel="noreferrer noopener">Top 6 customer referral marketing trends your brand can leverage in 2024</a> [blog] </li> <li><a href="https://impact.com/partnerships/referral-marketing-methods-acquire-new-users/" target="_blank" rel="noreferrer noopener">7 referral marketing strategies to grow your retail business [+stand-out brand examples]</a> [blog]</li> <li><a href="https://impact.com/onesheets/introducing-impact-com-advocate-refr-osb-imp-aw-nam-0305/" target="_blank" rel="noreferrer noopener">Turn delighted customers into revenue-driving advocates</a> [ebook]</li> <li><a href="https://impact.com/referral/scaling-customer-referral-programs-with-tech/" target="_blank" rel="noreferrer noopener">More than a pop-up: Building a customer referral program that scales [+ the tech that drives it</a> [blog] </li> </ul> <h2 class="wp-block-heading">FAQs</h2> <div class="accordion-container" data-module-position="20" data-distinct-module-position="4" data-tab-position="0" data-module-id="block_6e2638360c9c65c40fbc6fd07466a114" data-module-name="Accordion" > <div class="accordion-block columns-1"> <div class="box-container"> <div class="box"> <div class="drawer no-icon"> <h6 class="title">What is a customer advocacy program?</h6> </div> <div class="panel"> <div><p><!-- wp:paragraph --></p> <p>This strategy relies on the power of word-of-mouth recommendations by encouraging your existing customers to introduce your business to their friends, family, and colleagues.</p> <p>&nbsp;</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>Brands incentivize and reward customers and the people they refer when a new customer purchases.</p> <p><!-- /wp:paragraph --></p> </div> </div> </div> </div> <div class="box-container"> <div class="box"> <div class="drawer no-icon"> <h6 class="title">What is an example of a customer advocacy program?</h6> </div> <div class="panel"> <div><p><a href="https://impact.com/case-studies/jobber-case-study-advc-csb-adv-ev-nam-0324/" target="_blank" rel="noreferrer noopener">Jobber</a> is a great example of a successful customer advocacy program. The company used customer advocacy to significantly increase community engagement and revenue.</p> </div> </div> </div> </div> <div class="box-container"> <div class="box"> <div class="drawer no-icon"> <h6 class="title">How do you build a customer advocacy program?</h6> </div> <div class="panel"> <div><p><!-- wp:paragraph --></p> <p>You can use Rebecca Kapler’s four-pillar framework to build a revenue-driving customer advocate program:</p> <p><!-- /wp:paragraph --> <!-- wp:list --></p> <ul class="wp-block-list"><!-- wp:list-item --></p> <li><strong>Pillar 1—</strong>Secure leadership buy-in for your advocacy program</li> <p><!-- /wp:list-item --> <!-- wp:list-item --></p> <li><strong>Pillar 2</strong>—Build an industry-focused community beyond your customer base</li> <p><!-- /wp:list-item --> <!-- wp:list-item --></p> <li><strong>Pillar 3</strong> — Design a multi-channel referral program that converts</li> <p><!-- /wp:list-item --> <!-- wp:list-item --></p> <li><strong>Pillar 4</strong> — Measure and communicate customer advocacy ROI</li> <p><!-- /wp:list-item --></ul> <p><!-- /wp:list --></p> </div> </div> </div> </div> </div> </div> <p>The post <a href="https://impact.com/referral/customer-advocacy-program/">Building a customer advocacy program: 4 proven strategies to increase LTV by 5 percent</a> appeared first on <a href="https://impact.com">impact.com</a>.</p> ]]></content:encoded> <media:content url="https://impact.com/wp-content/uploads/2025/03/increase-LTV.webp" width="1880" height="900" medium="image" type="image/webp"/><webfeeds:featuredImage url="https://impact.com/wp-content/uploads/2025/03/increase-LTV.webp" width="1880" height="900" type="image/webp"/><enclosure url="https://impact.com/wp-content/uploads/2025/03/increase-LTV.webp" length="95820" type="image/webp"/> </item> <item> <title>The ultimate guide to influencer marketing in 2025</title> <link>https://impact.com/partnerships/ultimate-guide-to-influencer-marketing/</link> <dc:creator><![CDATA[Chad McKenzie, Content Marketing Manager]]></dc:creator> <pubDate>Wed, 26 Mar 2025 12:00:13 +0000</pubDate> <category><![CDATA[Influencer]]></category> <category><![CDATA[Partnerships]]></category> <category><![CDATA[Influencers]]></category> <category><![CDATA[Ultimate Guides]]></category> <guid isPermaLink="false">https://impact.com/?p=30001</guid> <description><![CDATA[<p>This comprehensive guide will help you build your most effective influencer marketing campaign yet. Explore key insights on influencer types, effective compensation strategies, top social platforms, and more to maximize your results.</p> <p>The post <a href="https://impact.com/partnerships/ultimate-guide-to-influencer-marketing/">The ultimate guide to influencer marketing in 2025</a> appeared first on <a href="https://impact.com">impact.com</a>.</p> ]]></description> <content:encoded><![CDATA[ <p><strong>Social media is now the world&#8217;s top advertising channel, with global spending set to hit </strong><a href="https://influencermarketinghub.com/influencer-marketing-benchmark-report/#toc-2" target="_blank" rel="noreferrer noopener"><strong>$267 billion</strong></a><strong> this year.</strong> This growth comes as no surprise, given social media’s profound influence on consumer spending habits.</p> <p>Here’s how it works: You’re scrolling through Instagram or TikTok and see someone you follow—a lifestyle vlogger, fitness guru, or tech reviewer—recommending a new product.</p> <p>It doesn’t feel like an ad. It feels like a friend’s recommendation, and suddenly, you’re checking out the product yourself.</p> <p>That’s the power of influencer marketing. Unlike traditional ads:</p> <ul class="wp-block-list"> <li>It feels personal</li> <li>It comes from someone you trust</li> <li>The recommendation feels authentic</li> <li>You’re actively engaging with the post</li> </ul> <p>For brands, it’s one of the best ways to reach the right audience, build credibility, and drive results.&nbsp;</p> <h3 class="wp-block-heading"><strong>Content:</strong></h3> <ol class="wp-block-list"> <li><strong><a href="#influencer-marketing">What is influencer marketing and how does it work?</a></strong> <ul class="wp-block-list"> <li><a href="#Why-use-influencer-marketing">Why use influencer marketing?</a></li> <li><a href="#types-of-creators">Different types of creators</a></li> <li><a href="#social-media-creators">How do social media creators get paid?</a></li> <li><a href="#types-of-brands">What types of brands work with social media creators?</a></li> <li><a href="#platforms">What platforms do creators use? [The big three]</a></li> <li><a href="#social-platforms">Other social platforms</a></li> <li><a href="#influencer-marketing-work">Does influencer marketing work?</a></li> </ul> </li> <li><strong><a href="#influencer-campaigns">What are influencer campaigns, and how do they work?</a></strong> <ul class="wp-block-list"> <li><a href="#Creator-recruitment">Creator recruitment</a></li> <li><a href="#track-and-measure">How do you track and measure return on investment (ROI) for an influencer campaign?</a></li> <li><a href="#Successful-influencer-marketing">Successful influencer marketing campaigns in action</a></li> </ul> </li> <li><strong><a href="#practices-for-launching">Best practices for launching an influencer marketing campaign </a></strong> <ul class="wp-block-list"> <li><a href="#Three-tips">Three tips to develop a sustainable influencer marketing campaign</a></li> <li><a href="#the-best-influencer-marketing">What are the best influencer marketing tools for brands? </a></li> </ul> </li> <li><strong><a href="#marketing-tips">Influencer marketing tips for your brand</a></strong></li> </ol> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="567" src="https://impact.com/wp-content/uploads/2024/05/33-billion-1024x567.webp" alt="Graph on a laptop showing the projected growth of influencer marketing to $33 billion globally by 2025, with yearly figures listed." class="wp-image-130225" srcset="https://impact.com/wp-content/uploads/2024/05/33-billion-1024x567.webp 1024w, https://impact.com/wp-content/uploads/2024/05/33-billion-300x166.webp 300w, https://impact.com/wp-content/uploads/2024/05/33-billion-768x425.webp 768w, https://impact.com/wp-content/uploads/2024/05/33-billion.webp 1166w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p><em>According to </em><a href="https://www.statista.com/statistics/1092819/global-influencer-market-size/" target="_blank" rel="noreferrer noopener"><em>Statista</em></a><em>, influencer marketing will reach $33 billion this year.</em></p> <html> <head> <style> .box { background-color: #FBFBFB; width: flex; border: 1px solid #EAEBED; border-radius: 8px; margin: auto; max-width: 940px; padding: 30px 30px 5px; } .box h5 { margin-top: 0; } .box ul { margin-bottom: 0; } .box li { color: #667082; } </style> </head> <body> <div class="box"> <h5>Key takeaways from this blog</h5> <ul> <li><b>Influencer marketing builds trust and drives action.</b> Unlike traditional advertisements, creators produce authentic content that makes brand recommendations more genuine and effective.</li> <li><b>The right creators matter more than follower count.</b> Engagement rates, audience demographics, and brand alignment are key factors in a successful partnership.</li> <li><b>Give talent their creative freedom.</b> Audiences respond best to organic, unforced content. Trust creators to present your brand in a way that resonates.</li> <li><b>Diversify your influencer mix.</b> Nano- and micro-creators often have higher engagement rates and can be more cost-effective than big-name creators.</li> <li><b>Long-term partnerships drive better results.</b> While one-off campaigns can work, ongoing collaborations build stronger brand affinity and more consistent engagement.</li> <li><b>Compliance and transparency keep everything above board.</b> To maintain brand credibility and trust, creators should disclose paid partnerships and follow FTC guidelines.</li> </ul> </div> </body> </html> <h2 class="wp-block-heading better-scroll" id="influencer-marketing">1. What is influencer marketing and how does it work?</h2> <p>Influencer marketing occurs when brands partner with creators—people with engaged online followings—to authentically promote products. Brands tap into creators’ trust and influence to drive awareness and sales. Creators may range from celebrities to niche content creators.</p> <p>It works because <a href="https://www.nielsen.com/wp-content/uploads/sites/2/2022/02/2021-Nielsen-Trust-In-Advertising-U.S.-sell-sheet.pdf" target="_blank" rel="noreferrer noopener">89 percent of people</a> trust personal recommendations over other advertising channels. </p> <p>Creators help drive brand awareness and purchasing decisions through product placement and endorsements on social media. Creators shape opinions, promote trends, and influence their audience&#8217;s purchasing decisions. They create engaging, relatable, or niche content to build their online presence.</p> <p>Influencer marketing feels personal and relatable, whether it’s a beauty guru sharing their skincare routine or a travel vlogger showcasing a destination.&nbsp;</p> <p>And it’s big business. In 2025, the industry is expected to reach nearly <a href="https://www.statista.com/statistics/1092819/global-influencer-market-size/" target="_blank" rel="noreferrer noopener">$33 billion</a> globally, more than triple its value from 2019.</p> <p>Here’s how influencer marketing works:</p> <ul class="wp-block-list"> <li><strong>Find the right creators</strong>: Not just the biggest names, but those whose audience matches your brand.</li> <li><strong>Set clear goals</strong>: Define success upfront, from awareness to engagement or conversions.</li> <li><strong>Create resonant content</strong>: Reviews, tutorials, and behind-the-scenes content perform well when they feel natural to the influencer’s audience.</li> </ul> <p>Done right, influencer marketing builds trust, drives engagement, and turns followers into customers.</p> <h3 class="wp-block-heading better-scroll" id="Why-use-influencer-marketing">Why use influencer marketing?</h3> <p>Brands work with creators because they offer a direct line to the right audience—people who already trust their recommendations.&nbsp;</p> <p>Instead of casting a wide net, influencer marketing helps brands connect with engaged communities.</p> <p>Around <a href="https://impact.com/infographics/the-state-of-influencer-marketing-for-consumers-2023-INFL-INFO-IMP-AW-NAM-0623" target="_blank" rel="noreferrer noopener">37 percent of consumers</a> turn to creators for inspiration, highlighting how people want to follow seemingly authentic and relatable creators who share their interests and lifestyle choices. </p> <p>Here’s why it works:</p> <ul class="wp-block-list"> <li><strong>Increase brand awareness</strong>: Creators have built-in audiences who trust them. Partnering with the right creator puts your brand in front of more people and boosts visibility.</li> <li><strong>Reach the right audience</strong>: By choosing creators whose followers align with your target market, your message lands with people who actually care. More than <a href="https://go.impact.com/rs/280-XQP-994/images/RRT-INFL-ED-State-Influencer-Marketing-Consumers.pdf">60 percent of consumers</a> trust creators they perceive to be like them.</li> <li><strong>Build trust and authenticity</strong>: People trust creators more than ads. A genuine recommendation from the right creator makes your brand feel more credible.</li> <li><strong>Drive conversions</strong>: A well-executed influencer campaign doesn’t just create buzz—it inspires action. The right creator can turn followers into customers through clicks, sign-ups, or sales. <a href="https://go.impact.com/rs/280-XQP-994/images/RRT-INFL-ED-State-Influencer-Marketing-Consumers.pdf">64 percent of consumers</a> repeatedly purchase based on an influencer’s recommendation or review.</li> </ul> <div class="content-banner" data-module-position="21" data-distinct-module-position="15" data-tab-position="0" data-module-id="block_c91c364eba1bc1206b749c965c2ccaea" data-module-name="Content Banner" > <div class="banner-inner cover default-border-color"> <img loading="lazy" decoding="async" width="1240" height="450" src="https://impact.com/wp-content/uploads/2023/06/The-ultimate-guide-to-influencer-tiers_-from-nano-creators-to-megastars.webp" class="attachment-full size-full wp-post-image" alt="The ultimate guide to influencer tiers" srcset="https://impact.com/wp-content/uploads/2023/06/The-ultimate-guide-to-influencer-tiers_-from-nano-creators-to-megastars.webp 1240w, https://impact.com/wp-content/uploads/2023/06/The-ultimate-guide-to-influencer-tiers_-from-nano-creators-to-megastars-300x109.webp 300w, https://impact.com/wp-content/uploads/2023/06/The-ultimate-guide-to-influencer-tiers_-from-nano-creators-to-megastars-1024x372.webp 1024w, https://impact.com/wp-content/uploads/2023/06/The-ultimate-guide-to-influencer-tiers_-from-nano-creators-to-megastars-768x279.webp 768w, https://impact.com/wp-content/uploads/2023/06/The-ultimate-guide-to-influencer-tiers_-from-nano-creators-to-megastars-1200x435.webp 1200w" sizes="auto, (max-width: 1240px) 100vw, 1240px" /> <div class="content"> <h5>The ultimate guide to influencer tiers: from nano creators to megastars</h5> <p>Learn about the various influencer tiers and why brands love them.</p> <a href="https://impact.com/ebooks/ultimate-guide-influencer-tiers-infl-ebk-imp-ed-nam-0723/" class="cta-button" target="_blank">Read it here</a> </div> </div> </div> <h3 class="wp-block-heading better-scroll" id="types-of-creators">Different types of creators </h3> <p>Creators come in all sizes, from niche creators with tight-knit communities to celebrities with millions of followers. Each tier offers unique benefits, depending on your brand’s goals and budget.</p> <p>Let’s start with the different sizes of creator followings:&nbsp;</p> <h4 class="wp-block-heading">Influencer tiers</h4> <h5 class="wp-block-heading">Nano-creators (Less than 15k followers)</h5> <p><strong>Who they are: </strong>Nano-creators may have small followings, but they bring big value. They engage deeply with their audience, often responding to comments and messages, making their recommendations feel personal and authentic. With authentic connections and niche passion, they engage <a href="https://impact.com/warc-research-report/" target="_blank" rel="noreferrer noopener">33 percent</a> of audiences and are the most budget-friendly option.</p> <p><strong>Who works with them: </strong>Smaller brands see <a href="https://go.emplifi.io/rs/284-ENW-442/images/Socialbakers_State_of_Influencer_Marketing_Report.pdf" target="_blank" rel="noreferrer noopener">1.69x more engagement</a> per post from nano-creators compared to their own. <a href="https://impact.com/case-studies/istock-by-getty-images-case-study-infl-csb-crb-ev-nam/" target="_blank" rel="noreferrer noopener">Getty Images</a> gained 15+ million impressions from a single campaign using a mix of smaller and mid-tier creators. </p> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="842" height="726" src="https://impact.com/wp-content/uploads/2024/05/cathy-rose.webp" alt="A vibrant Instagram profile showcasing family adventures, motherhood, and lifestyle content with colorful images and engaging highlights." class="wp-image-130231" srcset="https://impact.com/wp-content/uploads/2024/05/cathy-rose.webp 842w, https://impact.com/wp-content/uploads/2024/05/cathy-rose-300x259.webp 300w, https://impact.com/wp-content/uploads/2024/05/cathy-rose-768x662.webp 768w" sizes="auto, (max-width: 842px) 100vw, 842px" /></figure> <p><em>Nano-influencer </em><a href="https://www.instagram.com/cathy__rose/" target="_blank" rel="noreferrer noopener"><em>@cathy__rose</em></a><em> partners with family-oriented brands and experiences.</em></p> <h5 class="wp-block-heading">Micro-creators (15k-75k followers)</h5> <p><strong>Who they are:</strong> The micro-tier includes creators between 15,000 and 75,000 followers. Micro-creators have built engaged, loyal communities. They feel accessible and relatable, which makes them the most popular influencer tier, connecting with <a href="https://impact.com/warc-research-report/" target="_blank" rel="noreferrer noopener">46 percent</a> of audiences.</p> <p><strong>Who works with them:</strong> Small and mid-sized brands find this tier highly effective, with posts driving <a href="https://impact.com/warc-research-report/" target="_blank" rel="noreferrer noopener"><strong>2.4 to 6.7 times</strong></a><strong> more interactions</strong> than their own social media. Larger brands often work with multiple micro-creators to maximize reach.</p> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="846" height="732" src="https://impact.com/wp-content/uploads/2024/05/premiere-gal.webp" alt="Instagram profile of a video creator showcasing a colorful editing toolkit, follower count, and various creative resources." class="wp-image-130237" srcset="https://impact.com/wp-content/uploads/2024/05/premiere-gal.webp 846w, https://impact.com/wp-content/uploads/2024/05/premiere-gal-300x260.webp 300w, https://impact.com/wp-content/uploads/2024/05/premiere-gal-768x665.webp 768w" sizes="auto, (max-width: 846px) 100vw, 846px" /></figure> <p><em>Micro-creator </em><a href="https://www.instagram.com/premiere_gal/?igsh=MWxrdTh0Z2FzbzRmOQ%3D%3D" target="_blank" rel="noreferrer noopener"><em>@premiere_gal</em></a><em> shares video editing tutorials and tools for creators. </em></p> <h5 class="wp-block-heading">Mid-tier creators (75k-250k followers)</h5> <p><strong>Who they are:</strong> Mid-tier creators hit the sweet spot between reach and engagement. They have larger audiences than micro-creators, but still feel accessible enough to build trust.&nbsp;</p> <p>While mid-tier creators appeal to large audiences, they can commit more time to brands and directly connect with followers, compared to celebrities who don’t have the bandwidth.&nbsp;</p> <p><strong>Who works with them:</strong> A strong choice for mid-sized brands looking to scale their reach without losing engagement. They also offer smaller brands an efficient way to generate buzz.</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="816" src="https://impact.com/wp-content/uploads/2024/05/thequeenfoodie-1024x816.webp" alt="Profile of a food influencer showcasing sushi and takeout videos, featuring playlists and viewer engagement stats." class="wp-image-130243" srcset="https://impact.com/wp-content/uploads/2024/05/thequeenfoodie-1024x816.webp 1024w, https://impact.com/wp-content/uploads/2024/05/thequeenfoodie-300x239.webp 300w, https://impact.com/wp-content/uploads/2024/05/thequeenfoodie-768x612.webp 768w, https://impact.com/wp-content/uploads/2024/05/thequeenfoodie.webp 1162w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p><em>Mid-tier TikTok creator </em><a href="https://www.tiktok.com/@thequeenfoodie?lang=en" target="_blank" rel="noreferrer noopener"><em>@thequeenfoodie</em></a><em> shares food-related content, including restaurant reviews, street food explorations, and cooking recipes</em></p> <h5 class="wp-block-heading">Macro-creators (250k-1m followers)</h5> <p><strong>Who they are:</strong> Macro-creators are industry experts, trendsetters, and well-known personalities who dominate their niche. Their content reaches wide audiences, but remains topic-focused.</p> <p><strong>Who works with them:</strong> If they can afford it, just about anyone can get attention by hiring these creators. Larger brands use macro-creators to maximize visibility, as their posts drive <a href="https://drive.google.com/file/d/1YG7DcrFtIce4YWasjawO9yzXVqr7Fajw/view" target="_blank" rel="noreferrer noopener"><strong>2.9 times</strong></a><strong> more interactions</strong> than the brand’s own content.</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="619" src="https://impact.com/wp-content/uploads/2024/05/davisburleson-1024x619.webp" alt="Davis Burleson’s TikTok profile showcases videos and highlights, emphasizing his charismatic personality and engagement with followers." class="wp-image-130249" srcset="https://impact.com/wp-content/uploads/2024/05/davisburleson-1024x619.webp 1024w, https://impact.com/wp-content/uploads/2024/05/davisburleson-300x181.webp 300w, https://impact.com/wp-content/uploads/2024/05/davisburleson-768x464.webp 768w, https://impact.com/wp-content/uploads/2024/05/davisburleson.webp 1158w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p><em>TikTok macro-influencer </em><a href="https://www.tiktok.com/@davisburleson?lang=en" target="_blank" rel="noreferrer noopener"><em>@davisburleson</em></a><em> is known for his TikTok interview series &#8220;What’s Poppin? With Davis!&#8221;</em></p> <h5 class="wp-block-heading">Mega-creators [celebrities] (1m+ followers)</h5> <p><strong>Who they are:</strong> The celebrity creators—actors, musicians, athletes, and media personalities. Some individuals reach this level of influence through their notoriety, while most gain fame through their work.&nbsp;</p> <p>While they offer massive reach, their personal connection with audiences tends to be weaker. These creators only hold <a href="https://impact.com/warc-research-report/" target="_blank" rel="noreferrer noopener">three percent</a> of consumer popularity.</p> <p><strong>Who works with them: </strong>Only big brands with large budgets typically work with mega-creators.&nbsp;</p> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="818" height="758" src="https://impact.com/wp-content/uploads/2024/05/emmaroberts.webp" alt="An Instagram profile featuring vibrant images, with highlights on food, travel, beauty, and lifestyle. Engaging content and stylish aesthetics." class="wp-image-130255" srcset="https://impact.com/wp-content/uploads/2024/05/emmaroberts.webp 818w, https://impact.com/wp-content/uploads/2024/05/emmaroberts-300x278.webp 300w, https://impact.com/wp-content/uploads/2024/05/emmaroberts-768x712.webp 768w" sizes="auto, (max-width: 818px) 100vw, 818px" /></figure> <p><em>Actress </em><a href="https://www.instagram.com/emmaroberts/" target="_blank" rel="noreferrer noopener"><em>@EmmaRoberts</em></a><em> boasts more than 20 million Instagram followers, balancing her feed with personal content and brand deals ranging from skincare to fashion.</em></p> <h4 class="wp-block-heading">Modern content creator types</h4> <p>Every creator offers a unique perspective, mastering diverse content styles to engage distinct audiences and meet specific brand requirements.</p> <p>Here’s a quick breakdown of seven key creator types:</p> <p><strong>1.</strong> <strong>Educational creators</strong>: Think tutorial makers, industry experts, and thought leaders breaking down complex topics.</p> <p>Brothers Hank and John Green (<a href="https://www.youtube.com/vlogbrothers" target="_blank" rel="noreferrer noopener">@Vlogbrothers</a>) have built a vast educational platform on YouTube, covering topics from science to literature. Their channels, such as Crash Course and SciShow, break down complex subjects into engaging, digestible videos.</p> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="952" height="594" src="https://impact.com/wp-content/uploads/2024/05/vlogbrothers.webp" alt="Image of a YouTube channel page featuring the vlogbrothers, showcasing their subscriber count and video titles." class="wp-image-130261" srcset="https://impact.com/wp-content/uploads/2024/05/vlogbrothers.webp 952w, https://impact.com/wp-content/uploads/2024/05/vlogbrothers-300x187.webp 300w, https://impact.com/wp-content/uploads/2024/05/vlogbrothers-768x479.webp 768w" sizes="auto, (max-width: 952px) 100vw, 952px" /></figure> <p><a href="https://www.youtube.com/vlogbrothers" target="_blank" rel="noreferrer noopener"><em>@vlogbrothers</em></a><em> have nearly four million subscribers on YouTube</em></p> <p>2. <strong>Entertainment creators: </strong>These are<strong> </strong>comedians, performers, and storytellers who keep audiences engaged through humor, reactions, and drama.</p> <p>Lilly Singh (<a href="https://www.instagram.com/lilly/?hl=en" target="_blank" rel="noreferrer noopener">@lilly</a>) is a comedian and actress who gained fame on YouTube with her humorous skits and relatable content. Her energetic storytelling and comedic sketches have earned millions of subscribers across platforms including Instagram. </p> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="646" height="572" src="https://impact.com/wp-content/uploads/2024/05/lilly-singh.webp" alt="Lilly Singh's Instagram profile showcasing her posts, follower count, and bio describing her as an actress, writer, and advocate." class="wp-image-130267" srcset="https://impact.com/wp-content/uploads/2024/05/lilly-singh.webp 646w, https://impact.com/wp-content/uploads/2024/05/lilly-singh-300x266.webp 300w" sizes="auto, (max-width: 646px) 100vw, 646px" /></figure> <p><em>Lilly Singh’s sense of humor has allowed her to build an empire from her personal brand</em>.</p> <p><strong>3. Lifestyle creators</strong>: From travel vloggers to personal development coaches, these creators offer glimpses into aspirational (or relatable) daily life.</p> <p>Casey Neistat <a href="https://www.youtube.com/user/caseyneistat" target="_blank" rel="noreferrer noopener">(@casey)</a> is a filmmaker and vlogger known for his daily vlogs, which offer a glimpse into his adventurous life.</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="655" src="https://impact.com/wp-content/uploads/2024/05/do-hard-things-1024x655.webp" alt="A handwritten note on a white sheet reads &quot;DO HARD THINGS,&quot; accompanied by a hand with a red pen in the corner of the frame." class="wp-image-130273" srcset="https://impact.com/wp-content/uploads/2024/05/do-hard-things-1024x655.webp 1024w, https://impact.com/wp-content/uploads/2024/05/do-hard-things-300x192.webp 300w, https://impact.com/wp-content/uploads/2024/05/do-hard-things-768x491.webp 768w, https://impact.com/wp-content/uploads/2024/05/do-hard-things.webp 1182w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p><em>Casey’s high-quality videos cover travel, personal experiences, and motivational topics.</em></p> <p><strong>4. Expert and authority creators</strong>: Specialists who provide professional insights, whether it’s industry analysis, B2B advice, or technical expertise.</p> <p>Jack Edwards (<a href="https://www.youtube.com/@jack_edwards" target="_blank" rel="noreferrer noopener">@jack_edwards</a>) is an English YouTuber who provides insights into literature and university life. He shares book recommendations, study tips, and educational content, establishing himself as an authority in the literary community.</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="682" src="https://impact.com/wp-content/uploads/2024/05/jack-edwards-1024x682.webp" alt="A person wearing a white sweater gestures while seated in front of a colorful bookshelf filled with various books." class="wp-image-130279" srcset="https://impact.com/wp-content/uploads/2024/05/jack-edwards-1024x682.webp 1024w, https://impact.com/wp-content/uploads/2024/05/jack-edwards-300x200.webp 300w, https://impact.com/wp-content/uploads/2024/05/jack-edwards-768x512.webp 768w, https://impact.com/wp-content/uploads/2024/05/jack-edwards.webp 1156w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p><em>Dubbed YouTube’s resident librarian, Jack Edwards is a go-to account for expert book recommendations.</em></p> <p><strong>5. Community builders</strong>: Niche leaders, livestreamers, and social activists who unite people around shared interests and causes.</p> <p><a href="https://www.twitch.tv/moohoodles" target="_blank" rel="noreferrer noopener">Moohoodles</a> is a Twitch streamer and science communicator who has built a community around space and science discussions. </p> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="974" height="484" src="https://impact.com/wp-content/uploads/2024/05/Moohoodles.webp" alt="A cosmic scene featuring vibrant nebulae and stars, alongside a streaming alert for a science and technology broadcast." class="wp-image-130285" srcset="https://impact.com/wp-content/uploads/2024/05/Moohoodles.webp 974w, https://impact.com/wp-content/uploads/2024/05/Moohoodles-300x149.webp 300w, https://impact.com/wp-content/uploads/2024/05/Moohoodles-768x382.webp 768w" sizes="auto, (max-width: 974px) 100vw, 974px" /></figure> <p><em>Moohoodles collaborates with organizations like NASA to bring educational content to their audience.</em></p> <p><strong>6. Multi-format creators</strong>: Cross-platform storytellers blending video, podcasts, newsletters, and social media for a multi-channel experience.</p> <p>Marques Brownlee (<a href="https://www.instagram.com/mkbhd/?hl=en" target="_blank" rel="noreferrer noopener">@mkbhd</a>) is a leading tech creator who excels across multiple social channels, including <a href="https://www.tiktok.com/@mkbhd?lang=en" target="_blank" rel="noreferrer noopener">TikTok</a>, <a href="https://www.instagram.com/mkbhd/?hl=en" target="_blank" rel="noreferrer noopener">Instagram</a>, and <a href="https://x.com/MKBHD">X</a>. With millions of followers across each platform, Marques also produces in-depth <a href="https://www.youtube.com/user/marquesbrownlee" target="_blank" rel="noreferrer noopener">YouTube</a> reviews, hosts the Waveform podcast for tech discussions, and shares bite-sized insights on Twitter and Instagram. </p> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="630" height="566" src="https://impact.com/wp-content/uploads/2024/05/mkbhd.webp" alt="Instagram profile of Marques Brownlee (@mkbhd) with a focus on tech, showcasing various devices and a minimalistic design." class="wp-image-130291" srcset="https://impact.com/wp-content/uploads/2024/05/mkbhd.webp 630w, https://impact.com/wp-content/uploads/2024/05/mkbhd-300x270.webp 300w" sizes="auto, (max-width: 630px) 100vw, 630px" /></figure> <p><em>Marques Brownlee knows how to keep his audience hooked with a mix of content across platforms. With almost 20 million YouTube subscribers, his videos are a go-to for tech fans.</em></p> <p>7. <strong>Brand builders</strong>: Entrepreneurs, product creators, and business owners using content to grow their brand and audience.</p> <p>Grace Beverley (<a href="https://www.tiktok.com/@gracebeverley?lang=en" target="_blank" rel="noreferrer noopener">@gracebeverley</a>) is a British entrepreneur who has successfully built her brands, TALA and Shreddy, by sharing fitness, entrepreneurship, and sustainable fashion content on Instagram, YouTube, and LinkedIn. </p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="834" src="https://impact.com/wp-content/uploads/2024/05/gracebeverly-1024x834.webp" alt="A TikTok profile showcases Grace Beverley's content, with playlists, pinned videos about fitness, shopping, and cooking." class="wp-image-130297" srcset="https://impact.com/wp-content/uploads/2024/05/gracebeverly-1024x834.webp 1024w, https://impact.com/wp-content/uploads/2024/05/gracebeverly-300x244.webp 300w, https://impact.com/wp-content/uploads/2024/05/gracebeverly-768x625.webp 768w, https://impact.com/wp-content/uploads/2024/05/gracebeverly.webp 1164w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p><em>Grace’s strategic use of these platforms helped her connect with a diverse audience and build a successful business.</em></p> <div class="content-banner" data-module-position="22" data-distinct-module-position="16" data-tab-position="0" data-module-id="block_ad5b0c3713c9560288fa9194c4702c71" data-module-name="Content Banner" > <div class="banner-inner cover default-border-color"> <img loading="lazy" decoding="async" width="1880" height="900" src="https://impact.com/wp-content/uploads/2024/04/pay-influencers.webp" class="attachment-full size-full wp-post-image" alt="pay influencers" srcset="https://impact.com/wp-content/uploads/2024/04/pay-influencers.webp 1880w, https://impact.com/wp-content/uploads/2024/04/pay-influencers-300x144.webp 300w, https://impact.com/wp-content/uploads/2024/04/pay-influencers-1024x490.webp 1024w, https://impact.com/wp-content/uploads/2024/04/pay-influencers-768x368.webp 768w, https://impact.com/wp-content/uploads/2024/04/pay-influencers-1536x735.webp 1536w, https://impact.com/wp-content/uploads/2024/04/pay-influencers-940x450.webp 940w, https://impact.com/wp-content/uploads/2024/04/pay-influencers-1200x574.webp 1200w" sizes="auto, (max-width: 1880px) 100vw, 1880px" /> <div class="content"> <h5>7 flexible ways to pay influencers in 2024</h5> <p>Choosing the right payment method motivates influencers and enhances campaign performance. Find out which of the seven payment methods are best for your brand.</p> <a href="https://impact.com/influencer/7-flexible-ways-to-pay-influencers-in-2024/" class="cta-button" target="_blank">Read it here</a> </div> </div> </div> <h3 class="wp-block-heading better-scroll" id="social-media-creators">How do social media creators get paid? </h3> <h4 class="wp-block-heading">Traditional methods</h4> <p>Brands pay creators in many ways, depending on the campaign, budget, and goals. Some deals are straightforward, while others tie payment to performance.&nbsp;</p> <p>Here are the seven most common models:</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="398" src="https://impact.com/wp-content/uploads/2024/05/payment-methods-1024x398.webp" alt="Infographic illustrating traditional payment methods for creators: flat fees, commission, pay-per-post, gifting, hybrid model, performance incentives, retainers." class="wp-image-130303" srcset="https://impact.com/wp-content/uploads/2024/05/payment-methods-1024x398.webp 1024w, https://impact.com/wp-content/uploads/2024/05/payment-methods-300x116.webp 300w, https://impact.com/wp-content/uploads/2024/05/payment-methods-768x298.webp 768w, https://impact.com/wp-content/uploads/2024/05/payment-methods.webp 1164w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <h4 class="wp-block-heading"><strong>Traditional payment methods:</strong></h4> <ol class="wp-block-list"> <li><strong>Flat fees</strong> – A fixed payment per post, video, or campaign, agreed upon upfront. <a href="https://go.impact.com/rs/280-XQP-994/images/AdWeek-impact-The-Secrets-to-Thriving-Creator-Brand-Collabs.pdf" target="_blank" rel="noreferrer noopener">Most creators prefer this model</a> when working with a brand for the first time.</li> <li><strong>Commission</strong> – Influencers earn a percentage of sales or conversions they drive, making this model popular in affiliate marketing.</li> <li><strong>Pay-per-post</strong> – A set fee for each post, story, or video, based on the influencer’s reach and engagement. Ideal for short-term collaborations.</li> <li><strong>Gifting</strong> – Rather than offering cash, brands provide free products or services, making it a popular choice for those with limited budgets or smaller-scale collaborations. While it’s an excellent way to gain exposure, some creators prefer it in addition to a flat fee.</li> <li><strong>Hybrid model</strong> – A mix of methods, such as flat fees plus commission or gifting with performance incentives. More than <a href="https://go.impact.com/rs/280-XQP-994/images/AdWeek-impact-The-Secrets-to-Thriving-Creator-Brand-Collabs.pdf" target="_blank" rel="noreferrer noopener">80 percent of creators</a> prefer this when paired with a base payment.</li> <li><strong>Performance-based incentives</strong> – Payment depends on results, such as clicks, sales, or engagement goals.</li> <li><strong>Retainers</strong> – A recurring fee (often monthly) for ongoing brand partnerships, ensuring consistent content and promotion.</li> </ol> <p>Each model has its pros and cons, and many brands tailor payments to balance budget, risk, and impact. Learn more about it in our blog <a href="https://impact.com/influencer/7-flexible-ways-to-pay-influencers-in-2024/" target="_blank" rel="noreferrer noopener">here</a>.</p> <h4 class="wp-block-heading">Modern influencer compensation</h4> <p>Beyond traditional payments, brands and platforms are getting creative with compensating creators.&nbsp;</p> <p>Here are some emerging trends shaping the future of influencer earnings:</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="646" src="https://impact.com/wp-content/uploads/2024/05/Modern-influencer-1024x646.webp" alt="Graphic outlining modern influencer compensation methods: platform monetization, content creation pay, performance-based pay, and brand partnerships." class="wp-image-130309" srcset="https://impact.com/wp-content/uploads/2024/05/Modern-influencer-1024x646.webp 1024w, https://impact.com/wp-content/uploads/2024/05/Modern-influencer-300x189.webp 300w, https://impact.com/wp-content/uploads/2024/05/Modern-influencer-768x485.webp 768w, https://impact.com/wp-content/uploads/2024/05/Modern-influencer.webp 1112w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p><strong>Platform-native monetization</strong> – Platforms such as YouTube, TikTok, and Instagram now offer creator funds, ad revenue sharing, and platform-specific bonuses for high-performing content. Live streamers can also earn through virtual gifts and subscriptions.</p> <p><strong>Content creation compensation</strong> – Brands invest in more than influencer promotion—they’re licensing UGC (user-generated content), commissioning white-label content, and even letting creators take over their brand voice. Some brands use AI-assisted content creation rights, where creators train AI models on their style.</p> <p><strong>Performance-based pay</strong> – Beyond standard affiliate deals, social commerce, and live shopping platforms now offer click-per-action (CPA) models, lead generation payouts, and conversion-based bonuses to reward creators for results.</p> <p><strong>Brand partnership models</strong> – Influencers are no longer only promoting products, they’re also co-creating them. Revenue-sharing partnerships, co-branded product lines, and long-term ambassadorships with equity stakes are becoming more common. Some creators secure category exclusivity, meaning they work exclusively with one brand in a specific space.</p> <p>Influencer compensation is evolving fast, blending creativity, commerce, and collaboration. As the industry matures, expect even more innovative ways for creators to earn.</p> <h3 class="wp-block-heading">What types of brands work with social media creators? </h3> <p>Almost every industry has embraced influencer marketing, but some brands are a natural fit. Here are a few that frequently collaborate with creators:</p> <p><strong>Fashion and beauty</strong>: Clothing, makeup, and skincare brands partner with creators for product try-ons, tutorials, and lifestyle content that feels authentic and aspirational.</p> <p><a href="https://www.instagram.com/p/DFi18x9T3dn/?hl=en" target="_blank" rel="noreferrer noopener">Chriselle Lim</a> is a fashion stylist and digital creator who founded &#8220;The Chriselle Factor,&#8221; a blog that provides insights into the latest fashion items, beauty products, and style trends. She collaborates with clothing and skincare brands to create authentic and aspirational content.</p> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="962" height="850" src="https://impact.com/wp-content/uploads/2024/05/chrisellelim.webp" alt="A person holds a blue skincare bottle labeled &quot;Augustinus Bader The Rich Cream,&quot; showcasing their skincare journey." class="wp-image-130315" srcset="https://impact.com/wp-content/uploads/2024/05/chrisellelim.webp 962w, https://impact.com/wp-content/uploads/2024/05/chrisellelim-300x265.webp 300w, https://impact.com/wp-content/uploads/2024/05/chrisellelim-768x679.webp 768w" sizes="auto, (max-width: 962px) 100vw, 962px" /></figure> <p><em>Brands such as Augustinus Badier regularly partner with Chriselle Lim.&nbsp;</em></p> <p><strong>Lifestyle and home goods</strong>: Creators promote furniture, decor, and everyday essentials by integrating them into their routines.</p> <p><strong>Fitness and wellness</strong>: From supplement brands to workout gear, creators inspire healthier lifestyles through product integrations, routines, and challenges.</p> <p><a href="https://www.instagram.com/jasonobrienfitness/" target="_blank" rel="noreferrer noopener">Jason O&#8217;Brien</a> is a personal trainer and fitness creator who shares workout routines and motivational content to help others achieve their fitness goals. </p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="920" src="https://impact.com/wp-content/uploads/2024/05/jasonobrienfitness-1024x920.webp" alt="A person in gym attire prepares to lift weights, surrounded by workout equipment, embodying a dedicated fitness lifestyle." class="wp-image-130321" srcset="https://impact.com/wp-content/uploads/2024/05/jasonobrienfitness-1024x920.webp 1024w, https://impact.com/wp-content/uploads/2024/05/jasonobrienfitness-300x270.webp 300w, https://impact.com/wp-content/uploads/2024/05/jasonobrienfitness-768x690.webp 768w, https://impact.com/wp-content/uploads/2024/05/jasonobrienfitness.webp 1164w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p><em>Jason’s Instagram features various exercise demonstrations and fitness tips, catering to individuals seeking guidance in their fitness journey.&nbsp;</em></p> <p><strong>Food and beverage</strong>: Restaurants, meal kits, and snack brands collab with creators on recipes, reviews, and taste tests.</p> <p>Rina <a href="https://www.instagram.com/eatwithrina/?hl=en#" target="_blank" rel="noreferrer noopener">(eatwithrina)</a> is a vegan food creator who offers recipes, tips, and tricks for those interested in a vegan lifestyle. She often partners with plant-based food brands, aligning perfectly with her personal brand and audience. </p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="913" src="https://impact.com/wp-content/uploads/2024/05/eastwithrina-1024x913.webp" alt="A close-up view of beautifully decorated vegan desserts in a gift box, featuring roses, hearts, and vibrant colors, perfect for Valentine's Day." class="wp-image-130327" srcset="https://impact.com/wp-content/uploads/2024/05/eastwithrina-1024x913.webp 1024w, https://impact.com/wp-content/uploads/2024/05/eastwithrina-300x267.webp 300w, https://impact.com/wp-content/uploads/2024/05/eastwithrina-768x685.webp 768w, https://impact.com/wp-content/uploads/2024/05/eastwithrina.webp 1178w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p><em>Rina uses her platform to partner with like-minded brands.</em></p> <p><strong>Travel and hospitality</strong>: Tourism boards, hotels, and airlines rely on creators to bring destinations to life through engaging visuals and first-hand experiences.</p> <p><strong>Tech and gadgets</strong>: Whether it’s a smartphone, an app, or a smart home device, creators help brands showcase how their tech fits into daily life.</p> <p>Gabe <a href="https://www.instagram.com/make.one.studio/?hl=en#" target="_blank" rel="noreferrer noopener">(@make.one.studio)</a> is a tech enthusiast who shares content related to setups, video games, and technology. He provides insights into various tech products and gaming setups, making technology more accessible. </p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="905" src="https://impact.com/wp-content/uploads/2024/05/make.one_.studio-1024x905.webp" alt="A hand rests on a sleek, black soundbar, set on a wooden desk with a coffee mug and monitor in the background, hinting at a tech refresh." class="wp-image-130333" srcset="https://impact.com/wp-content/uploads/2024/05/make.one_.studio-1024x905.webp 1024w, https://impact.com/wp-content/uploads/2024/05/make.one_.studio-300x265.webp 300w, https://impact.com/wp-content/uploads/2024/05/make.one_.studio-768x679.webp 768w, https://impact.com/wp-content/uploads/2024/05/make.one_.studio.webp 1190w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p><em>Gabe uses Instagram to share honest reviews about new tech releases.</em></p> <p><strong>Parenting and family</strong>: Baby products, educational tools, and family-friendly brands collaborate with creators to reach engaged parent communities.</p> <p><strong>Sustainability and eco-friendly brands</strong>: Green brands work with creators to highlight eco-conscious products and encourage sustainable habits.</p> <p><strong>Entertainment and gaming</strong>: Movie studios, streaming platforms, and game developers use creators to generate buzz before a launch.</p> <p>From niche startups to global giants, brands of all sizes work with creators to connect with their ideal audience in a more personal way.</p> <h3 class="wp-block-heading better-scroll" id="platforms">What platforms do creators use? [The big three] </h3> <p>Instagram, TikTok, and YouTube dominate the influencer space, each offering unique strengths for brands and creators.</p> <h4 class="wp-block-heading">Instagram</h4> <p>Instagram is all about visuals, making it the perfect place for lifestyle, fashion, beauty, and e-commerce brands to shine with stunning content and creative formats.</p> <p>Despite declining engagement, <a href="https://www.charleagency.com/articles/influencer-marketing-statistics/" target="_blank" rel="noreferrer noopener">87 percent of creators</a> still prefer Instagram for brand collaborations, making it a top choice for influencer marketing.</p> <p><strong>How brands and creators use Instagram: </strong>Brands love Instagram for showing off products, teaming up with influencers, and connecting with their audience through Reels, Stories, and Carousels. Creators use it to build their personal brand, chat with followers, and earn money with sponsored posts and shopping features.</p> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="906" height="866" src="https://impact.com/wp-content/uploads/2024/05/kayla-itsines.webp" alt="Instagram profile of fitness influencer Kayla Itsines, featuring her posts, followers, and various engagement highlights." class="wp-image-130339" srcset="https://impact.com/wp-content/uploads/2024/05/kayla-itsines.webp 906w, https://impact.com/wp-content/uploads/2024/05/kayla-itsines-300x287.webp 300w, https://impact.com/wp-content/uploads/2024/05/kayla-itsines-768x734.webp 768w" sizes="auto, (max-width: 906px) 100vw, 906px" /></figure> <h4 class="wp-block-heading"><strong>Key features</strong></h4> <ul class="wp-block-list"> <li><strong>Content formats:</strong> Reels (priority content), Stories, carousels, IG Live, Guides</li> <li><strong>Monetization tools:</strong> Creator Marketplace, branded content tools, Collab posts</li> <li><strong>Shopping features:</strong> Product tags, Shop tab, live shopping (regional)</li> <li><strong>Engagement tools:</strong> &#8220;Add Yours&#8221; stickers, improved polls, multiple link stickers in Stories</li> </ul> <h4 class="wp-block-heading"><strong>Audience and engagement rates</strong></h4> <ul class="wp-block-list"> <li><strong>Largest user demographic:</strong> Most Instagram users are Gen Z and Millennials, with 32% under 25 and 31 percent of users under 45 years old.</li> <li><strong>Engagement rate:</strong> Brands can see up to <a href="https://www.hootsuite.com/social-media-tools/instagram-engagement-rate-calculator" target="_blank" rel="noreferrer noopener">0.76 percent</a> engagement rates, but this varies by industry. </li> <li><strong>Platform preference:</strong> This year, <a href="https://www.statista.com/statistics/1333431/top-platforms-influencer-marketing-us/#:~:text=Nearly%2068%20percent%20of%20marketers,in%20third%20with%2042%20percent." target="_blank" rel="noreferrer noopener">84 percent of U.S. marketers</a> will use Instagram for influencer campaigns.</li> </ul> <h5 class="wp-block-heading">Latest Instagram updates</h5> <p><strong>Content and engagement tools</strong></p> <ul class="wp-block-list"> <li><strong>Reels</strong> are now the platform’s primary focus, with the algorithm prioritizing short-form videos.</li> <li><strong>Stories</strong> have features including <strong>&#8220;Add Yours&#8221; stickers, improved polls, and interactive emoji reactions</strong> in DMs.</li> <li><strong>Feed posts</strong> are still relevant, but no longer prioritized by the algorithm.</li> <li><strong>Guides, Live features, and Highlights</strong> offer ways to showcase evergreen content.</li> </ul> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="740" height="576" src="https://impact.com/wp-content/uploads/2024/05/Kayla.webp" alt="A woman exercises outdoors, performing an X Crunch on a bench, surrounded by lush greenery and colorful flowers. " class="wp-image-130345" srcset="https://impact.com/wp-content/uploads/2024/05/Kayla.webp 740w, https://impact.com/wp-content/uploads/2024/05/Kayla-300x234.webp 300w" sizes="auto, (max-width: 740px) 100vw, 740px" /></figure> <p><em>Instagram Reels cater to short-form videos, offering educational and entertaining content.</em><strong>&nbsp;</strong></p> <p><strong>Business and monetization tools</strong></p> <ul class="wp-block-list"> <li><strong>Creator Marketplace</strong> helps brands find creators for collaborations.</li> <li><strong>Branded content tools and Collab posts</strong> streamline co-created content.</li> <li><strong>Music licensing options</strong> give creators more creative flexibility.</li> </ul> <p><strong>Shopping features</strong></p> <ul class="wp-block-list"> <li><strong>Product tags, Shop tabs, and live shopping</strong> (available in select regions) make Instagram a hub for social commerce.</li> <li><strong>Link stickers</strong> (replacing swipe-ups) now allow creators to share multiple links.</li> </ul> <h4 class="wp-block-heading">TikTok</h4> <p>TikTok is all about short, viral content—think trends, challenges, and unfiltered stories. Its smart algorithm knows how to get your videos in front of the right people, making it the go-to platform for building brand awareness and connecting with Gen Z and Millennials.</p> <p><strong>How brands and creators use TikTok: </strong>Brands use TikTok to launch viral challenges, collaborate with creators, and leverage trending content for organic engagement. Creators monetize through sponsored content, TikTok Shop, and interactive features such as live streams and virtual gifts.</p> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="804" height="784" src="https://impact.com/wp-content/uploads/2024/05/jordan.webp" alt="Profile of a popular TikTok user with 13.9M followers, featuring video thumbnails and a playlist titled &quot;Scary Species.&quot;" class="wp-image-130351" srcset="https://impact.com/wp-content/uploads/2024/05/jordan.webp 804w, https://impact.com/wp-content/uploads/2024/05/jordan-300x293.webp 300w, https://impact.com/wp-content/uploads/2024/05/jordan-768x749.webp 768w" sizes="auto, (max-width: 804px) 100vw, 804px" /></figure> <h4 class="wp-block-heading"><strong>Key features</strong></h4> <ul class="wp-block-list"> <li><strong>Content formats:</strong> Short-form videos (up to 10 minutes), Duets, Stitches</li> <li><strong>Monetization tools:</strong> Creator Fund, Creator Marketplace, LIVE subscriptions, virtual gifts</li> <li><strong>Business features:</strong> TikTok Shop, Spark Ads, Business Suite</li> <li><strong>Editing tools:</strong> Text-to-speech, voice effects, Green Screen</li> </ul> <h4 class="wp-block-heading"><strong>Audience and engagement rates</strong></h4> <ul class="wp-block-list"> <li><strong>Largest user demographic:</strong> Globally, men under 35 account for a larger share of viewers (<a href="https://www.statista.com/statistics/1299771/tiktok-global-user-age-distribution/" target="_blank" rel="noreferrer noopener">37 percent</a>) compared to women in the same age group (<a href="https://www.statista.com/statistics/1299771/tiktok-global-user-age-distribution/" target="_blank" rel="noreferrer noopener">29 percent</a>). </li> <li><strong>Engagement rate:</strong> <ul class="wp-block-list"> <li><strong>Nano-creators:</strong> <a href="https://www.statista.com/statistics/1202892/tiktok-influencer-engagement-rate/" target="_blank" rel="noreferrer noopener">11.97 percent</a></li> <li><strong>Mega-creators:</strong> <a href="https://www.statista.com/statistics/1202892/tiktok-influencer-engagement-rate/" target="_blank" rel="noreferrer noopener">9.67 percent</a></li> </ul> </li> <li><strong>Platform preference:</strong> More than <a href="https://www.statista.com/statistics/1494064/marketers-using-instagram-reels-tiktok-influencer-marketing-us/#:~:text=During%20a%20survey%20conducted%20among,they%20planned%20to%20use%20TikTok." target="_blank" rel="noreferrer noopener">half of brands</a> use TikTok for influencer campaigns</li> </ul> <h5 class="wp-block-heading">Latest TikTok updates</h5> <p><strong>Video and editing tools</strong></p> <ul class="wp-block-list"> <li><strong>Videos can now be up to 10 minutes long</strong>, allowing for more storytelling and in-depth content.</li> <li><strong>Advanced editing tools</strong> such as <strong>text-to-speech, voice effects, and Green Screen</strong> add more creative possibilities.</li> </ul> <p><strong>Creator monetization and business tools</strong></p> <ul class="wp-block-list"> <li><strong>Creator Fund, Creator Marketplace, and Creative Center</strong> help creators earn and collaborate with brands.</li> <li><strong>LIVE subscriptions, tips, virtual gifts, and Series (paid content)</strong> provide multiple income streams.</li> <li><strong>TikTok Shop</strong> allows brands to sell directly in the app.</li> <li><strong>Advanced ad tools simplify brand promotions, including Spark Ads and Business Suite</strong>.</li> </ul> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="396" height="876" src="https://impact.com/wp-content/uploads/2024/05/pinkydoll.webp" alt="A person in a black and white striped outfit receiving animated money and gifts during a live streaming session with a bowl in front." class="wp-image-130357" srcset="https://impact.com/wp-content/uploads/2024/05/pinkydoll.webp 396w, https://impact.com/wp-content/uploads/2024/05/pinkydoll-136x300.webp 136w" sizes="auto, (max-width: 396px) 100vw, 396px" /></figure> <p><em>TikTok creators are monetizing their platform through live streams, where fans send virtual gifts that convert to cash. Take </em><a href="https://www.tiktok.com/@pinkydollreal?lang=en" target="_blank" rel="noreferrer noopener"><em>@pinkdollreal</em></a><em>, who spends hours connecting with her audience in real time.</em></p> <p><strong>Content and engagement features</strong></p> <ul class="wp-block-list"> <li><strong>Duets, Stitches, and Templates</strong> boost collaboration and viral trends.</li> <li><strong>Effects House</strong> lets creators build and use custom augmented reality (AR) effects.</li> <li><strong>Photo Mode and the Commercial Content toggle</strong> provide new options for static and branded content.</li> </ul> <h4 class="wp-block-heading">YouTube</h4> <p>YouTube is the go-to spot for long-form videos and deep-dive content. Consumers love the platform for its high-quality content—it’s perfect for tutorials, vlogs, and educational videos. Plus, with more than <a href="https://www.globalmediainsight.com/blog/youtube-users-statistics/#:~:text=Monthly%20Active%20Users%20on%20YouTube,-Monthly%20active%20users&amp;text=YouTube%20has%20more%20than%202.70,population%2C%2052%25%20access%20YouTube." target="_blank" rel="noreferrer noopener">2.7 billion monthly users</a>, it’s a great way for brands to get discovered and stay relevant over time.</p> <p><strong>How brands and creators use it: </strong>Brands use YouTube for product reviews, explainer videos, influencer sponsorships, and video ads. Influencers monetize through ad revenue, channel memberships, and Super Chats, expanding their reach across different content formats.</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="729" src="https://impact.com/wp-content/uploads/2024/05/Jeannie-Mai-1024x729.webp" alt="A vibrant nighttime street scene in Vietnam, showing bustling traffic and motorbikes under colorful neon lights." class="wp-image-130363" srcset="https://impact.com/wp-content/uploads/2024/05/Jeannie-Mai-1024x729.webp 1024w, https://impact.com/wp-content/uploads/2024/05/Jeannie-Mai-300x214.webp 300w, https://impact.com/wp-content/uploads/2024/05/Jeannie-Mai-768x547.webp 768w, https://impact.com/wp-content/uploads/2024/05/Jeannie-Mai.webp 1166w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p><em>YouTuber </em><a href="https://www.youtube.com/@HelloHunnay/videos" target="_blank" rel="noreferrer noopener"><em>Jeannie Mai</em></a><em> balances her channel with a mix of travel, family, and cooking content.</em></p> <h4 class="wp-block-heading"><strong>Key features:</strong></h4> <ul class="wp-block-list"> <li><strong>Content formats:</strong> Long-form videos, YouTube Shorts, Live streaming, Podcasts</li> <li><strong>Monetization tools:</strong> Super Thanks, Super Chat, Premium revenue sharing, BrandConnect</li> <li><strong>Shopping features:</strong> Merchandise shelf, in-video product tagging</li> <li><strong>Engagement tools:</strong> Clips, Chapters, Cards, End Screens</li> </ul> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="717" src="https://impact.com/wp-content/uploads/2024/05/Andrew-Huberman-1024x717.webp" alt="A podcast host sits at a desk with a microphone, discussing ADHD, with drinks and notes visible in a modern studio setting." class="wp-image-130369" srcset="https://impact.com/wp-content/uploads/2024/05/Andrew-Huberman-1024x717.webp 1024w, https://impact.com/wp-content/uploads/2024/05/Andrew-Huberman-300x210.webp 300w, https://impact.com/wp-content/uploads/2024/05/Andrew-Huberman-768x538.webp 768w, https://impact.com/wp-content/uploads/2024/05/Andrew-Huberman.webp 1188w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p><a href="https://www.youtube.com/@hubermanlab/videos" target="_blank" rel="noreferrer noopener"><em>Andrew Huberman</em></a><em>, an American neuroscientist, shares podcast videos on YouTube with science-based tools to improve daily life. Each two to three-hour episode explores practical, research-backed insights.</em></p> <h4 class="wp-block-heading"><strong>Audience and engagement rates</strong></h4> <ul class="wp-block-list"> <li><strong>Largest user demographic:</strong> Gen Z (nearly <a href="https://www.emarketer.com/content/5-charts-that-demonstrate-youtube-s-reach-ad-spend-users-gen-z" target="_blank" rel="noreferrer noopener">90 percent</a>) are on YouTube more than any other social platform.</li> <li><strong>Engagement rate:</strong> <ul class="wp-block-list"> <li><strong>Nano-creators:</strong> <a href="https://www.statista.com/statistics/1257518/youtube-influencer-engagement-rate" target="_blank" rel="noreferrer noopener">1.9 percent</a></li> <li><strong>Mega-creators:</strong><a href="https://www.statista.com/statistics/1257518/youtube-influencer-engagement-rate" target="_blank" rel="noreferrer noopener"> 3.4 percent</a></li> </ul> </li> <li><strong>Platform preference:</strong> Marketers consider YouTube the <a href="https://www.emarketer.com/content/5-charts-that-demonstrate-youtube-s-reach-ad-spend-users-gen-z" target="_blank" rel="noreferrer noopener">leading</a> social media platform for precise audience targeting.</li> </ul> <h5 class="wp-block-heading">Latest YouTube updates</h5> <p><strong>Content formats</strong></p> <ul class="wp-block-list"> <li><strong>YouTube Shorts</strong> is a major focus, with enhanced vertical video optimization to improve visibility.</li> <li><strong>Live streaming enhancements</strong> make creators&#8217; real-time interaction smoother.</li> <li><strong>Podcasts, Community posts, and Multi-part series</strong> add new ways for creators to engage beyond standard videos.</li> <li><strong>Premieres</strong> let creators and brands build hype before a video goes live.</li> </ul> <p><strong>Monetization and shopping features</strong></p> <ul class="wp-block-list"> <li><strong>Super Thanks, Super Chat, and Super Stickers</strong> let fans tip creators.</li> <li><strong>Channel Memberships and multi-level subscriptions</strong> provide recurring revenue streams.</li> <li><strong>Merchandise shelf and Shopping features</strong> integrate e-commerce directly into videos.</li> <li><strong>BrandConnect</strong> connects brands with creators for seamless sponsorships.</li> <li><strong>Premium revenue sharing</strong> allows creators to earn from YouTube Premium subscribers.</li> </ul> <p><strong>Creator and community tools</strong></p> <ul class="wp-block-list"> <li><strong>Enhanced YouTube Studio, Copyright Match Tool, and Content ID System</strong> help creators manage and protect content.</li> <li><strong>Advanced analytics</strong> provide deeper insights into video performance.</li> <li><strong>Community engagement tools like Clips, Chapters, Cards, and End Screens</strong> make content more interactive.</li> </ul> <h3 class="wp-block-heading better-scroll" id="social-platforms">Other social platforms </h3> <h4 class="wp-block-heading">Facebook</h4> <p><strong>Why brands and creators use it: </strong>Facebook boasts an impressive <a href="https://www.demandsage.com/facebook-statistics/#:~:text=How%20Many%20People%20Use%20Facebook,the%20total%20social%20media%20population." target="_blank" rel="noreferrer noopener">three billion</a> monthly active users worldwide. It’s a powerful tool for brands targeting specific demographics and building engaged communities.</p> <p><strong>How brands and creators use it: </strong>Brands use Facebook Pages and Groups to create loyal communities, while creators engage audiences through Live videos, Stories, and Reels. Paid promotions and sponsored content help amplify reach.</p> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="770" height="788" src="https://impact.com/wp-content/uploads/2024/05/Kojo-Sarfo.webp" alt="A man in a suit gestures with his hand, discussing signs of undiagnosed ADHD in men, with text overlay on the screen." class="wp-image-130375" srcset="https://impact.com/wp-content/uploads/2024/05/Kojo-Sarfo.webp 770w, https://impact.com/wp-content/uploads/2024/05/Kojo-Sarfo-293x300.webp 293w, https://impact.com/wp-content/uploads/2024/05/Kojo-Sarfo-768x786.webp 768w" sizes="auto, (max-width: 770px) 100vw, 770px" /></figure> <p><a href="https://www.facebook.com/drkojosarfo/" target="_blank" rel="noreferrer noopener"><em>Dr. Kojo Sarfo</em></a><em> creates insightful and engaging videos on mental health, providing valuable support and guidance to his audience.</em></p> <p><strong>Key features:</strong></p> <ul class="wp-block-list"> <li><strong>Advanced ad targeting</strong> via Facebook Ads Manager</li> <li><strong>Facebook Groups</strong> for niche communities</li> <li><strong>Facebook Marketplace</strong> for selling products</li> <li><strong>Live video and Reels</strong> for real-time engagement</li> </ul> <p><strong>Audience and engagement rates:</strong></p> <ul class="wp-block-list"> <li><strong>Largest user demographic: </strong>Users between 55 and 64 are the most active on the platform, spending an average of <a href="https://www.emarketer.com/content/social-time-spent-by-generation-2024" target="_blank" rel="noreferrer noopener">45 minutes daily</a>.</li> <li><strong>Engagement rate: </strong>An average of <a href="https://www.socialinsider.io/social-media-benchmarks" target="_blank" rel="noreferrer noopener">0.15 percent</a></li> <li><strong>Platform preference: </strong><a href="https://impact.com/warc-research-report/" target="_blank" rel="noreferrer noopener">41 percent</a> of creators prefer the platform.</li> </ul> <h4 class="wp-block-heading">Snapchat</h4> <p><strong>Why brands and creators use it: </strong>Snapchat’s ephemeral content creates urgency and exclusivity, making it ideal for grabbing attention. It’s particularly effective for brands targeting younger audiences.</p> <p><strong>How brands and creators use it: </strong>Brands use Snapchat for behind-the-scenes content, while creators leverage Stories and Spotlight to engage followers. Sponsored Lenses and AR filters help brands boost visibility.</p> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="484" height="710" src="https://impact.com/wp-content/uploads/2024/05/Atarah.webp" alt="A woman demonstrating makeup techniques with her hands, focusing on beauty tips in a vibrant, engaging video format." class="wp-image-130387" srcset="https://impact.com/wp-content/uploads/2024/05/Atarah.webp 484w, https://impact.com/wp-content/uploads/2024/05/Atarah-205x300.webp 205w" sizes="auto, (max-width: 484px) 100vw, 484px" /></figure> <p><a href="https://www.snapchat.com/add/atarahmayhew" target="_blank" rel="noreferrer noopener"><em>Atarah Mayhew</em></a><em> channels her creativity into makeup artistry, sharing beauty tutorials and transforming herself into captivating characters.</em></p> <p><strong>Key features:</strong></p> <ul class="wp-block-list"> <li><strong>Snap Ads and Sponsored Lenses</strong> for immersive brand experiences</li> <li><strong>Spotlight and Discover</strong> for wider content reach</li> <li><strong>AR features</strong> for interactive storytelling</li> </ul> <p><strong>Audience and engagement rates:</strong></p> <ul class="wp-block-list"> <li><strong>Largest user demographic: </strong>Ages 18-24 make up <a href="https://analyzify.com/statsup/snapchat" target="_blank" rel="noreferrer noopener">38 percent</a> of users.</li> <li><strong>Engagement rate:</strong> Snapchat users are highly active, with the average user opening the app more than <a href="https://analyzify.com/statsup/snapchat">30 times</a> daily.</li> <li><strong>Platform preference: </strong>Only <a href="https://impact.com/warc-research-report/" target="_blank" rel="noreferrer noopener">four percent</a> of creators use Snapchat.</li> </ul> <h4 class="wp-block-heading">Twitch</h4> <p><strong>Why brands and creators use it: </strong>Twitch dominates the live-streaming space, offering direct, real-time engagement. It’s particularly effective for brands looking to reach gaming, tech, and entertainment audiences.</p> <p><strong>How brands and creators use it: </strong>Brands partner with streamers for sponsored live streams and in-stream ads, while creators use Twitch to build tight-knit communities through gameplay, Q&amp;A sessions, and creative content.</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="597" src="https://impact.com/wp-content/uploads/2024/05/ninja-1024x597.webp" alt="A gaming streamer captures gameplay of a character defending against an aggressive enemy in a vibrant, dynamic environment." class="wp-image-130395" srcset="https://impact.com/wp-content/uploads/2024/05/ninja-1024x597.webp 1024w, https://impact.com/wp-content/uploads/2024/05/ninja-300x175.webp 300w, https://impact.com/wp-content/uploads/2024/05/ninja-768x448.webp 768w, https://impact.com/wp-content/uploads/2024/05/ninja.webp 1152w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p><a href="https://www.twitch.tv/ninja" target="_blank" rel="noreferrer noopener"><em>Ninja</em></a><em> is the most followed creator on Twitch, live-streaming to an audience of 19+ million followers.</em></p> <p><strong>Key features:</strong></p> <ul class="wp-block-list"> <li><strong>Subscriptions and donations</strong> for monetization</li> <li><strong>Live chat and interactive overlays</strong> for real-time engagement</li> <li><strong>Custom emotes and branded extensions</strong> for personalized experiences</li> </ul> <p><strong>Audience and engagement rates:</strong></p> <ul class="wp-block-list"> <li><strong>Largest user demographic:</strong> Ages 25-35, accounting for <a href="https://www.statista.com/statistics/634057/twitch-user-age-worldwide/">52 percent</a> of users.</li> <li><strong>Engagement rate:</strong> <ul class="wp-block-list"> <li>Measuring engagement on Twitch is tricky due to its live format, with chat interactions not publicly reported. </li> <li>Major streamers typically see a <a href="https://mention.com/en/blog/working-with-micro-influencers-in-2022/#:~:text=Measuring%20engagement%20rate%20on%20Twitch,rate%20of%207%2D15%25.">7 to 15 percent</a> chat engagement rate, though this varies by game.</li> </ul> </li> </ul> <h3 class="wp-block-heading better-scroll" id="influencer-marketing-work">Does influencer marketing work? </h3> <p>Yes! Influencer marketing delivers real results across industries, helping brands boost awareness, drive sales, and cut content production costs. Here are some compelling examples and statistics from other brands:</p> <ul class="wp-block-list"> <li><a href="https://drive.google.com/file/d/1cSq91dlsUs9rF7ZFjhVuLTdRVqaX9PTK/view" target="_blank" rel="noreferrer noopener"><strong>2 in 3 brands</strong></a> plan to increase their influencer marketing budgets, proving its effectiveness.</li> <li><a href="https://impact.com/case-studies/istock-by-getty-images-case-study-infl-csb-crb-ev-nam/" target="_blank" rel="noreferrer noopener"><strong>iStock by Getty Images</strong></a> partnered with micro and mid-tier creators to promote its <strong>Generate AI product</strong>, generating <strong>15 million impressions</strong> and significantly increasing website traffic and conversions.</li> <li><a href="https://impact.com/influencer/bq-holiday-influencer-campaign-success/" target="_blank" rel="noreferrer noopener"><strong>B&amp;Q</strong></a><strong>, the UK’s leading home improvement retailer,</strong> integrated creators into its affiliate program for a <strong>Christmas campaign</strong>. With just <strong>42 pieces of content</strong>, they smashed their campaign target by <strong>283 percent.</strong></li> </ul> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="857" src="https://impact.com/wp-content/uploads/2024/05/bandq-1024x857.webp" alt="A family decorates a lush Christmas tree with ornaments and lights in a cozy home, surrounded by festive decor and a warm atmosphere." class="wp-image-130401" srcset="https://impact.com/wp-content/uploads/2024/05/bandq-1024x857.webp 1024w, https://impact.com/wp-content/uploads/2024/05/bandq-300x251.webp 300w, https://impact.com/wp-content/uploads/2024/05/bandq-768x643.webp 768w, https://impact.com/wp-content/uploads/2024/05/bandq.webp 1030w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p><a href="https://www.instagram.com/p/C0BjRXKKYJ6/" target="_blank" rel="noreferrer noopener"><em>Warren Hoyte</em></a><em> shared a special family bonding moment, drumming up excitement over decorating their B&amp;Q Christmas tree.</em></p> <p>Creators help get your brand in front of a trusted audience, making it easier to drive conversions. Plus, partnering with creators costs less than traditional production and gives you fresh, engaging content to boost your channels.</p> <h2 class="wp-block-heading better-scroll" id="influencer-campaigns">2. What are influencer marketing campaigns, and how do they work?</h2> <p>Influencer marketing campaigns use the reach and credibility of social media creators to promote a brand, product, or service. By partnering with creators who align with your target audience, brands can create authentic content that resonates, fosters trust, and drives engagement.&nbsp;</p> <p>When done right, these campaigns boost awareness, build credibility, and lead to real conversions.</p> <h3 class="wp-block-heading better-scroll" id="Creator-recruitment">Creator recruitment</h3> <p>Finding the right creators is the foundation of a successful campaign. <strong>Follower count isn’t everything</strong>—brands should also consider:</p> <ul class="wp-block-list"> <li><strong>Audience demographics</strong> – Does their audience match your ideal customer?</li> <li><strong>Engagement rates</strong> – Are their engagement rates outperforming bigger budget creators? </li> <li><strong>Content quality</strong> – Do they create compelling, brand-aligned content?</li> <li><strong>Authenticity</strong> – Is their connection with their audience real?</li> </ul> <p>Many brands use creator marketplaces, such as impact.com/creator, and partnership platform tools to discover creators. However, true success comes from strong relationships built on clear communication, trust, and shared goals.</p> <h3 class="wp-block-heading">Seamless onboarding and open communication are key to success</h3> <p>Once you’ve found the right creators, <strong>a smooth onboarding process</strong> is key to campaign success. Set them up for success by providing:</p> <ul class="wp-block-list"> <li><strong>A clear brand overview</strong> and campaign objectives.</li> <li><strong>Creative briefs, style guides, and examples </strong>(think mood boards) to inspire their content.</li> <li><strong>Key messaging</strong> without being overly prescriptive—authenticity is what makes influencer marketing work.</li> </ul> <p>While aligning creators with your goals is important, <strong>giving them creative freedom</strong> is just as crucial. They know their audience best, and content that feels natural will drive the most engagement.</p> <p>Open communication is the foundation of a strong partnership<strong>.</strong> Regular check-ins, prompt feedback, and support help creators feel confident in delivering high-quality content. When creators feel valued and empowered, they’re more likely to go above and beyond to make your campaign successful.</p> <h3 class="wp-block-heading better-scroll" id="track-and-measure">How do you track and measure return on investment (ROI) for an influencer campaign? </h3> <p>Measuring the success of an influencer campaign involves <strong>setting clear goals</strong> and tracking the right metrics. Here’s how to ensure your efforts drive real results:</p> <ul class="wp-block-list"> <li><strong>Define success upfront</strong>: Are you aiming for brand awareness, engagement, website traffic, or direct sales?</li> <li><strong>Track engagement metrics</strong>: Monitor <strong>likes, comments, shares, and saves</strong> to gauge audience interaction.</li> <li><strong>Measure reach and impressions</strong>: How many people viewed the content and how often.</li> <li><strong>Use unique links or discount codes</strong>: These help track conversions directly from an influencer’s audience.</li> <li><strong>Analyze website traffic</strong>: Tools such as Google Analytics can show spikes in visits from influencer referrals.</li> <li><strong>Monitor sales impact</strong>: Compare revenue before, during, and after the campaign to measure direct influence.</li> <li><strong>Compare cost vs results</strong>: Assess whether the revenue, engagement, or awareness gained justifies the investment.</li> <li><strong>Gather qualitative feedback</strong>: Customer comments and sentiment can reveal the campaign’s impact on brand perception.</li> </ul> <p>Combining hard data with audience insights allows you to fine-tune your approach and maximize future campaign success.</p> <p>Many brands turn to <a href="http://impact.com/creator" target="_blank" rel="noreferrer noopener">impact.com / creator</a> for deeper performance insights across campaigns, platforms, and creators. With intuitive dashboards, you can easily measure campaign performance and make smarter, data-driven decisions. Eliminate low-performing strategies and double down on the ones that drive results.</p> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="824" height="456" src="https://impact.com/wp-content/uploads/2024/05/trend.webp" alt="Line graph depicting a trend of clicks over time from May 31 to June 13, with a dropdown menu for data categories on the right." class="wp-image-130407" srcset="https://impact.com/wp-content/uploads/2024/05/trend.webp 824w, https://impact.com/wp-content/uploads/2024/05/trend-300x166.webp 300w, https://impact.com/wp-content/uploads/2024/05/trend-768x425.webp 768w" sizes="auto, (max-width: 824px) 100vw, 824px" /></figure> <h3 class="wp-block-heading better-scroll" id="Successful-influencer-marketing">Successful influencer marketing campaigns in action</h3> <p>The most successful campaigns partner with the right creators, empower them to craft compelling stories, and develop messages that resonate with an engaged audience.</p> <p>Three brands got it right: using creators and authentic UGC to boost awareness, engagement, and sales.</p> <h4 class="wp-block-heading">Bowlero leverages UGC to showcase its bowling alleys as a fun night out</h4> <p>Bowlero isn’t your typical bowling alley—it’s an entertainment destination with neon lights, craft cocktails, and a modern take on a classic pastime. To spread the word, the brand turned to creators on TikTok and Instagram to showcase the fun and social experience of a night at Bowlero.</p> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="794" height="494" src="https://impact.com/wp-content/uploads/2024/05/scotty.webp" alt="Two men sit close together at a brightly lit bar, sharing a milkshake with smiles, surrounded by retro arcade games and bowling decor." class="wp-image-130413" srcset="https://impact.com/wp-content/uploads/2024/05/scotty.webp 794w, https://impact.com/wp-content/uploads/2024/05/scotty-300x187.webp 300w, https://impact.com/wp-content/uploads/2024/05/scotty-768x478.webp 768w" sizes="auto, (max-width: 794px) 100vw, 794px" /></figure> <p><a href="https://www.instagram.com/scottydynamo/" target="_blank" rel="noreferrer noopener"><em>@scottdynamo</em></a><em> was one of the micro-creators Bowlero partnered with.</em></p> <p><strong>How the campaign worked: </strong>Bowlero partnered with impact.com&#8217;s creator services team to identify creators who could showcase their brand and establish Bowlero as the ultimate destination for a night out. Instead of scripted ads, creators were encouraged to <strong>document their real experiences</strong>, showing off the food, bowling, and vibe of Bowlero.</p> <p><strong>Why the campaign worked: </strong>By leaning into <strong>authentic storytelling and short-form video</strong>, Bowlero made bowling feel fresh, fun, and shareable. TikTok and Instagram were the perfect platforms to <strong>capture the energy of a night out</strong>, and their influencer partnerships helped tap into <strong>Gen Z and Millennial audiences</strong> looking for new experiences.</p> <h4 class="wp-block-heading"><strong>The results:</strong></h4> <ul class="wp-block-list"> <li><strong>4.4 million+ total impressions</strong></li> <li><strong>2.8 million+ people reached</strong></li> <li><strong>23,000 total engagements</strong></li> </ul> <div class="content-banner" data-module-position="23" data-distinct-module-position="17" data-tab-position="0" data-module-id="block_b31dd7c536dab6df2c106e31090e46de" data-module-name="Content Banner" > <div class="banner-inner contain default-border-color"> <img decoding="async" src="https://impact.com/wp-content/uploads/2023/01/Bowleno.svg" class="attachment-full size-full wp-post-image" alt="Bowlero bowling center logo featuring a vibrant design related to bowling activities." /> <div class="content"> <h5>Bowlero’s influencer program strikes more than 4.4m impressions</h5> <p>Read more about Bowlero’s success story here.</p> <a href="https://impact.com/case-studies/bowlero-case-study-infl-csb-imp-cn-nam-0123/" class="cta-button" target="_blank">Read more</a> </div> </div> </div> <h4 class="wp-block-heading">BBQGuys doubled engagement and showcased their product’s versatility </h4> <p>BBQGuys is a go-to destination for grills, outdoor kitchens, and all things barbecue. To reach more customers and inspire people to get creative with their grilling, they partnered with a mix of micro and mid-tier creators who could show off BBQGuys’ products in action.</p> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="430" height="718" src="https://impact.com/wp-content/uploads/2024/05/rachel-baby.webp" alt="A woman in a plaid shirt cooks on a grill outdoors, with fresh vegetables and a camper van visible in the background." class="wp-image-130419" srcset="https://impact.com/wp-content/uploads/2024/05/rachel-baby.webp 430w, https://impact.com/wp-content/uploads/2024/05/rachel-baby-180x300.webp 180w" sizes="auto, (max-width: 430px) 100vw, 430px" /></figure> <p><em>Creator </em><a href="https://www.instagram.com/rachel_fbabyy/" target="_blank" rel="noreferrer noopener"><em>Rachel Faulkner</em></a><em>, known for her road trip adventures, showcases her grilling expertise on the move—featuring BBQGuy’s portable, travel-friendly grills.</em></p> <p><strong>How the campaign worked: </strong>Rather than just featuring traditional backyard barbecues, BBQGuys partnered with impact.com’s creator services team to discover creators and manage the campaign. Together, the teams discovered creators from different backgrounds to highlight how grilling fits into various lifestyles—whether city dwellers using compact grills or road-trippers cooking over a fire.</p> <p><strong>Why the campaign worked: </strong>Instead of just showing off fancy product shots, BBQGuys focused on real-life grilling moments, making it feel fun and approachable for everyone. Plus, they tapped into the hot trend of outdoor cooking content, which always does great on social media.</p> <p><strong>The results:</strong></p> <ul class="wp-block-list"> <li>636,000+ people reached</li> <li>311,000+ organic impressions</li> <li>5.5% engagement rate (double the benchmark)</li> </ul> <div class="content-banner" data-module-position="24" data-distinct-module-position="18" data-tab-position="0" data-module-id="block_ffb965820d51d580b1863694eccec8a4" data-module-name="Content Banner" > <div class="banner-inner contain default-border-color"> <img decoding="async" src="https://impact.com/wp-content/uploads/2022/08/BBQGuys.svg" class="attachment-full size-full wp-post-image" alt="BBQGuys logo featuring a transparent background, showcasing the brand&#039;s identity in a clean and modern design." /> <div class="content"> <h5>impact.com’s sizzling strategy more than doubled engagement for BBQGuys</h5> <p>Discover how BBQGuys reached a whole new demographic using impact.com / creator.</p> <a href="https://impact.com/case-studies/bbqguys-case-study-infl-csb-crb-ev-nam-0822/" class="cta-button" target="_blank">Read more</a> </div> </div> </div> <h4 class="wp-block-heading">Ellos set up a cost-efficient influencer program to increase average conversions</h4> <p>Ellos is a women’s fashion brand that wanted to move beyond traditional ads and embrace influencer marketing in a way that felt authentic. Instead of paying creators for one-off posts, they created a long-term, performance-based influencer program to promote their collections year-round.</p> <h4 class="wp-block-heading"><strong>How the campaign worked</strong></h4> <p>Ellos worked with micro-creators—everyday creators who genuinely loved the brand and could show how they styled Ellos pieces in their daily lives. By giving creative freedom, the content felt natural and relatable, not overly staged.</p> <h4 class="wp-block-heading"><strong>Why it worked</strong></h4> <p>Rather than focusing on short-term buzz, Ellos built lasting relationships with creators who consistently featured their clothing. This led to ongoing engagement and a steady stream of content that kept Ellos top of mind for their audience.</p> <h4 class="wp-block-heading"><strong>The results</strong></h4> <ul class="wp-block-list"> <li>$78,000+ in revenue generated</li> <li>980+ pieces of influencer content created</li> <li>2 million+ impressions</li> </ul> <div class="content-banner" data-module-position="25" data-distinct-module-position="19" data-tab-position="0" data-module-id="block_84158bced00b45defbcc829ebf03d341" data-module-name="Content Banner" > <div class="banner-inner contain default-border-color"> <img decoding="async" src="https://impact.com/wp-content/uploads/2022/11/Ellos.svg" class="attachment-full size-full wp-post-image" alt="Ellos logo displayed in a clean, modern design, featuring bold typography and a minimalist aesthetic." /> <div class="content"> <h5>How Ellos’ influencer program cut costs and reached a 4% average conversion</h5> <p>Discover how Ellos tailored their influencer strategy using <a href="http://impact.com/creator" target="_blank" rel="noopener">impact.com / creator</a>.</p> <a href="https://impact.com/case-studies/ellos-influencer-case-study-infl-csb-imp-ev-nam-1122" class="cta-button" target="_blank">Read more</a> </div> </div> </div> <h2 class="wp-block-heading better-scroll" id="practices-for-launching">3. Best practices for launching an influencer marketing campaign</h2> <p>Executing a successful influencer marketing campaign requires more than simply choosing a creator and leaving the rest to chance. Achieving meaningful results—be it increased brand awareness, higher engagement, or boosted sales—demands a well-defined and strategic approach. That means <strong>choosing the right creators, setting clear goals, and tracking performance</strong> to guarantee your investment pays off.</p> <p>Here’s how to set your campaign up for success.</p> <h3 class="wp-block-heading better-scroll" id="Three-tips">Three tips to develop a sustainable influencer marketing strategy </h3> <p>A long-term influencer strategy delivers better results, stronger relationships, and more scalable success. Here’s how to build one using three tips:</p> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="816" height="496" src="https://impact.com/wp-content/uploads/2024/05/sustainable-influencer.webp" alt="Text graphic outlining three strategies for sustainable influencer marketing: fostering relationships, paying for results, and broadening creator mix." class="wp-image-130425" srcset="https://impact.com/wp-content/uploads/2024/05/sustainable-influencer.webp 816w, https://impact.com/wp-content/uploads/2024/05/sustainable-influencer-300x182.webp 300w, https://impact.com/wp-content/uploads/2024/05/sustainable-influencer-768x467.webp 768w" sizes="auto, (max-width: 816px) 100vw, 816px" /></figure> <h4 class="wp-block-heading">Foster long-term influencer relationships</h4> <p>Influencer marketing works best when it isn’t a one-off transaction. Instead of overpaying mega-creators for a single post, invest in full life cycle management—from recruitment to performance tracking and ongoing collaboration.&nbsp;</p> <h4 class="wp-block-heading">Only pay for results</h4> <p>If you can’t measure it, don’t pay for it. Tie influencer payments to measurable key performance indicators (KPIs) such as clicks, sales, or leads. Use performance-based compensation models and tools that adjust payouts based on results to ensure ROI.</p> <h4 class="wp-block-heading">Broaden your creator mix</h4> <p>A successful strategy doesn’t rely solely on big-name creators. Micro- and nano-creators bring niche engagement and authenticity, while larger creators expand reach. A diverse mix keeps content fresh and maximizes campaign impact.</p> <p>By prioritizing meaningful partnerships, tracking real results, and diversifying your influencer strategy, you’ll create campaigns that don’t just work—but last.</p> <h3 class="wp-block-heading better-scroll" id="the-best-influencer-marketing">What are the best influencer marketing tools for brands? </h3> <p>Managing influencer campaigns manually—juggling spreadsheets, outreach, and tracking—is time-consuming. The right tools can streamline discovery, management, and performance tracking, making your campaigns easier to scale and more effective.</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="516" src="https://impact.com/wp-content/uploads/2024/05/influencer-marketing-tools-1024x516.webp" alt="Graphic outlining four signs of effective influencer marketing tools: creator discovery, partnership focus, ROI tracking, and human connection." class="wp-image-130431" srcset="https://impact.com/wp-content/uploads/2024/05/influencer-marketing-tools-1024x516.webp 1024w, https://impact.com/wp-content/uploads/2024/05/influencer-marketing-tools-300x151.webp 300w, https://impact.com/wp-content/uploads/2024/05/influencer-marketing-tools-768x387.webp 768w, https://impact.com/wp-content/uploads/2024/05/influencer-marketing-tools.webp 1160w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p><strong>How to choose the right tool for your business</strong></p> <h4 class="wp-block-heading">Discover more creators, faster</h4> <p>Use platforms with large, opt-in creator networks like <strong>impact.com / creator’s Marketplace</strong>, which connects brands with <strong>123K+ ready-to-work creators</strong>. Advanced search filters help find creators who align with your brand, while inbound applications allow verified creators to come to you—saving time and improving accuracy.</p> <h4 class="wp-block-heading">Prioritize tools that treat creators as partners</h4> <p>Many platforms focus solely on brands, but collaborative tools improve campaign success. Look for influencer portals that simplify communication, task management, and workflow. When creators can focus on creativity instead of admin tasks, results improve.</p> <h4 class="wp-block-heading">Track ROI with precision</h4> <p>Avoid blind decisions—choose tools with reliable tracking and cross-device attribution. Performance data should show how each influencer contributes to your goals, allowing you to optimize campaigns in real time.</p> <h4 class="wp-block-heading">Don’t overlook the human element</h4> <p>Even with the best software, strong relationships drive success. Keep creators engaged with transparent communication, fair compensation, and real collaboration. Features like <strong>impact.com / creator’s live chats</strong> make it easy to stay connected.</p> <p>Invest in the right influencer marketing software to spend less time on logistics and more time on strategy. The result? Scalable campaigns, stronger partnerships, and real business growth.</p> <h2 class="wp-block-heading better-scroll" id="marketing-tips">4. Influencer marketing tips for your brand</h2> <p>Successful influencer marketing isn’t just about picking someone with a big following and hoping for the best. It’s about building real partnerships, setting clear expectations, and allowing creators to create content that feels natural.&nbsp;</p> <p>Here are some key tips to get the most out of your campaigns:</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="788" src="https://impact.com/wp-content/uploads/2024/05/marketing-tips-1024x788.webp" alt="Infographic titled &quot;Influencer Marketing Tips for Your Brand,&quot; outlining strategies like setting goals, researching creators, and encouraging creativity." class="wp-image-130437" srcset="https://impact.com/wp-content/uploads/2024/05/marketing-tips-1024x788.webp 1024w, https://impact.com/wp-content/uploads/2024/05/marketing-tips-300x231.webp 300w, https://impact.com/wp-content/uploads/2024/05/marketing-tips-768x591.webp 768w, https://impact.com/wp-content/uploads/2024/05/marketing-tips-1200x923.webp 1200w, https://impact.com/wp-content/uploads/2024/05/marketing-tips.webp 1204w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <h3 class="wp-block-heading">Establish clear brand guidelines</h3> <p>Make sure creators know your brand’s voice, tone, and visual style so their content aligns with your identity. Provide clear do’s and don’ts, but avoid being too rigid. The best content feels authentic, not overly scripted, and that’s where creators excel.</p> <h3 class="wp-block-heading">Set clear goals and track performance</h3> <p>What do you want from your influencer campaign? More brand awareness? Engagement? Sales? According to <a href="https://influencermarketinghub.com/influencer-marketing-benchmark-report/" target="_blank" rel="noreferrer noopener">Influencer Marketing Hub</a>, brands prioritize:  </p> <ol class="wp-block-list"> <li>Sales (36 percent)</li> <li>Brand awareness (24 percent)</li> <li>UGC (19 percent)</li> <li>Community building (12 percent)</li> </ol> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="594" height="580" src="https://impact.com/wp-content/uploads/2024/05/primary-objectives.webp" alt="Infographic displaying primary objectives of influencer campaigns: Sales (35.6%), Awareness (24.4%), User-Generated Content (18.9%), Community Building (12.4%)." class="wp-image-130443" srcset="https://impact.com/wp-content/uploads/2024/05/primary-objectives.webp 594w, https://impact.com/wp-content/uploads/2024/05/primary-objectives-300x293.webp 300w" sizes="auto, (max-width: 594px) 100vw, 594px" /></figure> <p>Once you’ve decided on your goals, define them upfront for creators. Then, set measurable KPIs to track progress—clicks, conversions, or audience sentiment.</p> <ul class="wp-block-list"> <li>Use <strong>cross-platform performance metrics</strong> to compare results across Instagram, TikTok, YouTube, and other platforms.</li> <li>Measure <strong>engagement quality over vanity metrics</strong>—a smaller, engaged audience is better than a large but passive one.</li> <li>Track <strong>conversion rates, ROI, and brand lift</strong> to understand the campaign’s real impact.</li> </ul> <h3 class="wp-block-heading">Thoroughly research creators</h3> <p>Follower count isn’t everything. Dig into engagement rates, audience demographics, and past brand collaborations to ensure an influencer aligns with your brand. Look beyond surface-level stats and use data-driven tools to analyze an influencer’s audience insights across platforms.</p> <h3 class="wp-block-heading">Encourage creative freedom</h3> <p>Influencers know their audience better than anyone, so their content produces results. You empower them to produce authentic, engaging stories by giving them the freedom to be creative. When creators control their messaging, the result is content that truly resonates.</p> <ul class="wp-block-list"> <li>Allow creators to adapt content to platform-specific best practices (what works on TikTok won’t necessarily work on Instagram).</li> <li>Be open to UGC. This authentic, less polished content often outperforms overly curated ads.</li> <li>Trust creators to know what resonates with their audience.</li> </ul> <h3 class="wp-block-heading">Prioritize engagement over follower count</h3> <p>A smaller influencer with strong audience interactions is often more valuable than a big-name creator with passive followers. Engagement quality matters more than reach.</p> <ul class="wp-block-list"> <li>Look at comment quality, shares, and saves, not just likes.</li> <li>Partner with micro- and nano-creators who tend to have higher engagement rates.</li> <li>Run A/B tests with different creators to see what drives the best results.</li> </ul> <h3 class="wp-block-heading">Think beyond a single campaign</h3> <p>The best influencer marketing strategies build long-term relationships, rather than one-off sponsorships. Consider:</p> <ul class="wp-block-list"> <li>Developing ambassador programs for ongoing collaborations.</li> <li>Repurposing influencer content across ads, emails, and social channels.</li> <li>Offering production support and strategy consulting to help creators create even stronger content.</li> </ul> <h3 class="wp-block-heading">Stay compliant with FTC and platform rules</h3> <p>Transparency matters. Creators should follow <a href="https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers" target="_blank" rel="noreferrer noopener">Federal Trade Commission</a> (FTC) disclosure requirements and adhere to platform-specific guidelines for sponsored content. This will protect your brand and the creator from potential issues.</p> <h3 class="wp-block-heading">Use data to optimize future campaigns</h3> <p>Don’t just run a campaign and move on—analyze the data and refine your strategy for future partnerships.</p> <ul class="wp-block-list"> <li>Use <strong>real-time analytics</strong> to track performance while the campaign is live.</li> <li>Run <strong>brand lift studies</strong> to measure long-term awareness.</li> <li>Test different <strong>attribution models</strong> to understand which influencer activities drive the most conversions.</li> </ul> <h3 class="wp-block-heading">FAQs</h3> <div class="accordion-container" data-module-position="26" data-distinct-module-position="5" data-tab-position="0" data-module-id="block_bd429aba32f521f19d4929518bf04a61" data-module-name="Accordion" > <div class="accordion-block columns-1"> <div class="box-container"> <div class="box"> <div class="drawer no-icon"> <h6 class="title">1. How can I measure ROI in influencer marketing?</h6> </div> <div class="panel"> <div><p>To measure ROI effectively in 2025, use advanced analytics tools that track metrics such as conversion rates, cost per acquisition (CPA), and customer lifetime value (CLV). Platforms now offer in-depth insights into influencer-generated content performance, making attributing sales or website traffic easier. Use custom affiliate links and real-time dashboards to monitor results across campaigns.</p> </div> </div> </div> </div> <div class="box-container"> <div class="box"> <div class="drawer no-icon"> <h6 class="title">2. Which platforms are best for influencer marketing? </h6> </div> <div class="panel"> <div><p>The best platforms in 2025 depend on your target audience. TikTok leads for Gen Z engagement, while Instagram remains a go-to for lifestyle and e-commerce brands. YouTube excels in long-form and educational content, while LinkedIn and Twitter gain traction for B2B influencers.</p> </div> </div> </div> </div> <div class="box-container"> <div class="box"> <div class="drawer no-icon"> <h6 class="title">3. Should I work with micro-influencers or macro-influencers?</h6> </div> <div class="panel"> <div><p>Micro-influencers offer higher engagement rates and stronger trust within niche audiences, making them ideal for targeted campaigns. Macro-influencers, on the other hand, deliver broader reach, which is valuable for brand awareness. A hybrid strategy leveraging both, based on campaign goals, ensures the best results in 2025.</p> </div> </div> </div> </div> <div class="box-container"> <div class="box"> <div class="drawer no-icon"> <h6 class="title">4. How can I ensure my influencer campaign meets regulations?</h6> </div> <div class="panel"> <div><p>Staying compliant in 2025 means adhering to FTC guidelines by ensuring all sponsored content is disclosed. Update creator contracts to reflect these requirements. Use monitoring tools to verify influencer compliance across all posts, and prioritize transparency to maintain audience trust. Staying informed about global advertising regulations is a regular part of your marketing strategy.</p> </div> </div> </div> </div> </div> </div> <h3 class="wp-block-heading">Scale your brand with the right creators</h3> <p>Influencer marketing works best when brands <strong>focus on the right partnerships, set clear goals, and let creators do what they do best—engage their audience.</strong> Building real relationships and tracking performance is key, whether you&#8217;re working with nano-creators for niche reach or macro-creators for mass impact.</p> <p>Ready to launch smarter influencer campaigns? <strong>Use impact.com / creator to effortlessly find and manage creators </strong>and turn influencer marketing into a growth engine for your brand.</p> <p>For more ideas and guidance on influencer partnership management, check out these other Impact resources for influencer partnership management:</p> <ul class="wp-block-list"> <li><a href="https://impact.com/ebooks/ultimate-guide-to-influencer-marketing-INFL-EBK-IMP-ED-NAM-0821" target="_blank" rel="noreferrer noopener">Ultimate guide to influencer partnerships</a> (ebook)</li> <li><a href="https://impact.com/ebooks/influencer-payments-7-strategies-INFL-EBK-IMP-ED-NAM-0721" target="_blank" rel="noreferrer noopener">Seven ways to pay influencers today and tomorrow</a> (ebook)</li> <li><a href="https://impact.com/ebooks/optimizing-influencer-campaigns-INFL-EBK-IMP-AW-NAM-0520" target="_blank" rel="noreferrer noopener">Different strokes for different influencer folks </a>(ebook)</li> <li><a href="https://impact.com/ebooks/how-to-avoid-being-catfished-by-influencers-INFL-EBK-IMP-AW-NAM-0520" target="_blank" rel="noreferrer noopener">How to avoid being catfished by influencer marketing</a> (ebook) </li> <li><a href="https://impact.com/ebooks/are-you-ghosting-your-influencers-INFL-EBK-IMP-ED-NAM-1119" target="_blank" rel="noreferrer noopener">Are you ghosting your influencers? </a>(ebook)</li> <li><a href="https://impact.com/ebooks/your-influencer-program-is-broken-INFL-EBK-IMP-AW-NAM-1019" target="_blank" rel="noreferrer noopener">Your influencer program is broken</a> (ebook) </li> <li><a href="https://impact.com/ebooks/how-to-scale-influencer-marketing-globally-INFL-EBK-IMP-AW-NAM-0422" target="_blank" rel="noreferrer noopener">Scaling influencer marketing globally </a>(ebook)</li> <li><a href="https://drive.google.com/file/d/1EkMWauua6KSHbtMc3nocy7bLWe4T2qqy/view" target="_blank" rel="noreferrer noopener">What influencers really want </a>(video)</li> </ul> <p>The post <a href="https://impact.com/partnerships/ultimate-guide-to-influencer-marketing/">The ultimate guide to influencer marketing in 2025</a> appeared first on <a href="https://impact.com">impact.com</a>.</p> ]]></content:encoded> <media:content url="https://impact.com/wp-content/uploads/2024/05/influencer-marketing-1.webp" width="1880" height="900" medium="image" type="image/webp"/><webfeeds:featuredImage url="https://impact.com/wp-content/uploads/2024/05/influencer-marketing-1.webp" width="1880" height="900" type="image/webp"/><enclosure url="https://impact.com/wp-content/uploads/2024/05/influencer-marketing-1.webp" length="97540" type="image/webp"/> </item> <item> <title>11 high-paying fitness affiliate programs that convert in 2025 (up to 40% commission)</title> <link>https://impact.com/affiliate/fitness-affiliate-programs/</link> <dc:creator><![CDATA[Jacquelyn White, Content Marketing Manager]]></dc:creator> <pubDate>Tue, 25 Mar 2025 09:22:10 +0000</pubDate> <category><![CDATA[Affiliate]]></category> <guid isPermaLink="false">https://impact.com/?p=130129</guid> <description><![CDATA[<p>Struggling to find fitness affiliate programs that align with your audience and maximize your earnings? Dig into our curated list of high-paying programs, plus practical tips to help you select your perfect match.</p> <p>The post <a href="https://impact.com/affiliate/fitness-affiliate-programs/">11 high-paying fitness affiliate programs that convert in 2025 (up to 40% commission)</a> appeared first on <a href="https://impact.com">impact.com</a>.</p> ]]></description> <content:encoded><![CDATA[ <p>The global virtual fitness market was valued at <a href="https://www.grandviewresearch.com/horizon/outlook/virtual-fitness-market-size/global" target="_blank" rel="noreferrer noopener">$16.4 billion in 2022</a>. Driven by <a href="https://sfia.users.membersuite.com/shop/store/f147b189-00ce-ce9d-9c5b-0b45de742058/detail" target="_blank" rel="noreferrer noopener">rising interest in fitness activities</a> and a movement away from crowded gyms, the fitness market boasts a projected annual growth rate of 26 percent through 2030.<br><br>For affiliates, this presents a massive opportunity to earn from growing demand.&nbsp;</p> <p>However, showcasing a product means risking your reputation as a fitness pro or publication. Every promo must align with your brand and benefit your audience—all while earning a solid commission.</p> <p>Read on to find the best affiliate programs for your brand, audience, and wallet.&nbsp;</p> <html> <head> <style> .box { background-color: #FBFBFB; width: flex; border: 1px solid #EAEBED; border-radius: 8px; margin: auto; max-width: 940px; padding: 30px 30px 5px; } .box h5 { margin-top: 0; } .box ul { margin-bottom: 0; } .box li { color: #667082; } </style> </head> <body> <div class="box"> <h5>Key takeaways from this blog</h5> <ul> <li>Strategic program selection is key—know your audience, align with their needs, and track past performance to maximize ROI.</li> <li>The variety of fitness affiliate programs, from foldable treadmills to macro-packed meal subscriptions, ensures there&#8217;s a perfect fit for every niche.</li> <li>The fitness affiliate market is growing fast, so now&#8217;s the time to craft great content and capitalize on this revenue-packed opportunity.</li> <li>Home fitness gear and smart wellness tech are booming, offering affiliates high-ticket products and trending categories to profit from.</li> </ul> </div> </body> </html> <h2 class="wp-block-heading">How to select high-ticket fitness affiliate programs: A 3-step framework for publishers and creators</h2> <p><a href="https://impact.com/commerce-content/how-to-find-products-for-affiliate-marketing-content/" target="_blank" rel="noreferrer noopener">Picking affiliate products</a> to feature in your content can feel like a workout itself, but it doesn’t have to be.&nbsp;</p> <p><strong>Start with your audience</strong>—what do they actually want and need from you?&nbsp;</p> <p>Then, <strong>consider your content strategy</strong>. Are you focusing on product reviews, workout guides, in-depth tutorials, or something else? Think about product types that deliver the most value.</p> <p><strong>Once you have those answers, you can begin selecting products:</strong></p> <ul class="wp-block-list"> <li>Check past performance metrics to see what programs and items were hits</li> <li>Confirm that the commission rate reflects the effort you’ll put in&nbsp;&nbsp;</li> <li>Monitor program performance to see if it resonates with your audience</li> </ul> <p>With a little strategy and focus, you can turn these affiliate programs into a win-win for you and your audience.</p> <p><strong>High-ticket fitness affiliate programs by category:&nbsp;</strong></p> <ul class="wp-block-list"> <li><a href="#Exercise-equipment">Exercise equipment</a></li> <li><a href="#Smart-devices">Smart devices</a>&nbsp;</li> <li><a href="#fitness-subscriptions">Digital fitness subscriptions</a></li> <li><a href="#Nutrition-and-supplements">Nutrition and supplements</a></li> </ul> <h2 class="wp-block-heading better-scroll" id="Exercise-equipment">Exercise equipment affiliate programs with 8-15 percent commission rates</h2> <p>Big-ticket fitness gear like exercise equipment packs serious earning potential. With home workouts booming, affiliates can cash in on a high-margin niche that’s built to perform.</p> <h3 class="wp-block-heading">CAROL Bike</h3> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="593" src="https://impact.com/wp-content/uploads/2025/03/CAROL-Bike-1024x593.webp" alt="A person exercises on a sleek, black stationary bike in a bright, minimalistic space, showcasing a fitness product." class="wp-image-130133" srcset="https://impact.com/wp-content/uploads/2025/03/CAROL-Bike-1024x593.webp 1024w, https://impact.com/wp-content/uploads/2025/03/CAROL-Bike-300x174.webp 300w, https://impact.com/wp-content/uploads/2025/03/CAROL-Bike-768x445.webp 768w, https://impact.com/wp-content/uploads/2025/03/CAROL-Bike-1536x890.webp 1536w, https://impact.com/wp-content/uploads/2025/03/CAROL-Bike-1200x695.webp 1200w, https://impact.com/wp-content/uploads/2025/03/CAROL-Bike.webp 1600w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p>CAROL Bike channels the power of REHIT workouts for maximum results. It packs all the benefits of traditional cardio into two 20-second sprints—saving you 90 percent of your workout time. Their secret sauce is AI personalization, which pushes you to your peak and boosts stamina, strength, and heart health.</p> <h4 class="wp-block-heading">Pros</h4> <ul class="wp-block-list"> <li>Predictable flat commission means you can plan your earnings with confidence</li> <li>Science-backed workouts could spark creative content on efficiency and results</li> <li>Quick, optimized workouts perfect for busy people—and more sales for you</li> </ul> <h4 class="wp-block-heading">What audience this brand is for</h4> <p>Fitness enthusiasts who crave science-backed workouts.</p> <h4 class="wp-block-heading">Program details</h4> <ul class="wp-block-list"> <li><strong>Product type:</strong> Stationary bike</li> <li><strong>Commission rate:</strong> $100 per sale</li> <li><strong>Cookie duration</strong>: 30<strong> </strong>days<br></li> </ul> <div class="bulletin-banner module white default" data-module-position="27" data-distinct-module-position="3" data-tab-position="0" data-module-id="block_c503f84c35af3da3d6a3f631096049ed" data-module-name="Bulletin Banner" > <div class="banner-inner gradient-animation"> <div class="text"> <h4>Want to join CAROL Bike’s program? </h4> <p>See if you qualify in the impact.com Marketplace.</p> </div> <a href="http://app.impact.com/advertiser-advertiser-info/CAROL-Bike.brand" class="cta-button" target="_blank" rel="noopener, noreferrer"> See the details </a> </div> </div> <h3 class="wp-block-heading">The Entire Gym</h3> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="435" src="https://impact.com/wp-content/uploads/2025/03/The-Entire-Gym--1024x435.webp" alt="Two women perform squats outdoors, one in a black outfit and one in red, with a portable gym setup beside them." class="wp-image-130140" srcset="https://impact.com/wp-content/uploads/2025/03/The-Entire-Gym--1024x435.webp 1024w, https://impact.com/wp-content/uploads/2025/03/The-Entire-Gym--300x128.webp 300w, https://impact.com/wp-content/uploads/2025/03/The-Entire-Gym--768x326.webp 768w, https://impact.com/wp-content/uploads/2025/03/The-Entire-Gym--1536x653.webp 1536w, https://impact.com/wp-content/uploads/2025/03/The-Entire-Gym--660x280.webp 660w, https://impact.com/wp-content/uploads/2025/03/The-Entire-Gym--1200x510.webp 1200w, https://impact.com/wp-content/uploads/2025/03/The-Entire-Gym-.webp 1600w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p>The Entire Gym packs an entire workout experience into one genius rolling case. Forget bulky setups—this sleek system includes free weights, a bar, resistance bands, and even a Bluetooth speaker. Founded by entrepreneur Ken Francis and NFL MVP Lamar Jackson, this brand gives you everything you need to crush your goals.</p> <h4 class="wp-block-heading">Pros</h4> <ul class="wp-block-list"> <li>Single product offering keeps content focused on key benefits</li> <li>Small but mighty—compact, comprehensive design will have more people saying “yes!”</li> <li>NFL connections + minority-owned = a product pitch that stands out&nbsp;</li> </ul> <h4 class="wp-block-heading">What audience this brand is for</h4> <p>People who need everything and the kitchen sink in a package they can roll with—literally.</p> <h4 class="wp-block-heading">Program details</h4> <ul class="wp-block-list"> <li><strong>Product type:</strong> Mobile gym equipment&nbsp;</li> <li><strong>Commission rate:</strong> 10 percent</li> <li><strong>Cookie duration</strong>: 30<strong> </strong>days</li> </ul> <div class="bulletin-banner module white default" data-module-position="28" data-distinct-module-position="4" data-tab-position="0" data-module-id="block_bb60b6122ce0ae5ba4539cc90573cf2b" data-module-name="Bulletin Banner" > <div class="banner-inner gradient-animation"> <div class="text"> <h4>Want to join The Entire Gym’s program?</h4> <p>See if you qualify in the impact.com Marketplace.</p> </div> <a href="http://app.impact.com/advertiser-advertiser-info/The-Entire-Gym.brand" class="cta-button" target="_blank" rel="noopener, noreferrer"> See the details </a> </div> </div> <h3 class="wp-block-heading">Horizon Fitness</h3> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="471" src="https://impact.com/wp-content/uploads/2025/03/Horizon-Fitness-1024x471.webp" alt="A person running on a Horizon Fitness treadmill, showcasing the 7.0AT model with a bright, inviting home gym setting." class="wp-image-130146" srcset="https://impact.com/wp-content/uploads/2025/03/Horizon-Fitness-1024x471.webp 1024w, https://impact.com/wp-content/uploads/2025/03/Horizon-Fitness-300x138.webp 300w, https://impact.com/wp-content/uploads/2025/03/Horizon-Fitness-768x353.webp 768w, https://impact.com/wp-content/uploads/2025/03/Horizon-Fitness-1536x707.webp 1536w, https://impact.com/wp-content/uploads/2025/03/Horizon-Fitness-1200x552.webp 1200w, https://impact.com/wp-content/uploads/2025/03/Horizon-Fitness.webp 1600w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p>Horizon Fitness keeps its products simple. There are no hidden fees or strings—just pure performance, whether you want to run with apps or go old school. With over 50 years of expertise from Johnson Health Tech behind every product, Horizon blends innovation and durability into fitness gear that fits your life.</p> <h4 class="wp-block-heading">Pros</h4> <ul class="wp-block-list"> <li>A mix of versatile cardio products reaches more potential customers</li> <li>The ability to sync with third-party apps or go without makes these products perfect for all ages and tech skill levels</li> <li>Reputation for durability and reliability among fitness enthusiasts</li> </ul> <h4 class="wp-block-heading">What audience this brand is for</h4> <p>Fitness lovers looking to invest in reliable, tried-and-true products.&nbsp;</p> <h4 class="wp-block-heading">Program details</h4> <ul class="wp-block-list"> <li><strong>Product type:</strong> Exercise equipment (treadmills, cycles, ellipticals, etc.)</li> <li><strong>Commission rate:</strong> 8 percent</li> <li><strong>Cookie duration</strong>: 30<strong> </strong>days</li> </ul> <div class="bulletin-banner module white default" data-module-position="29" data-distinct-module-position="5" data-tab-position="0" data-module-id="block_78c6890a112c85876148e5f54b1dc51c" data-module-name="Bulletin Banner" > <div class="banner-inner gradient-animation"> <div class="text"> <h4>Want to join Horizon Fitness’ program? </h4> <p>See if you qualify in the impact.com Marketplace.</p> </div> <a href="http://app.impact.com/advertiser-advertiser-info/Horizon-Fitness.brand" class="cta-button" target="_blank" rel="noopener, noreferrer"> See the details </a> </div> </div> <h3 class="wp-block-heading">Life Fitness</h3> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="485" src="https://impact.com/wp-content/uploads/2025/03/Life-Fitness-1024x485.webp" alt="A person is riding a modern exercise bike featuring a digital screen, set against a dark background. The scene emphasizes home fitness." class="wp-image-130152" srcset="https://impact.com/wp-content/uploads/2025/03/Life-Fitness-1024x485.webp 1024w, https://impact.com/wp-content/uploads/2025/03/Life-Fitness-300x142.webp 300w, https://impact.com/wp-content/uploads/2025/03/Life-Fitness-768x364.webp 768w, https://impact.com/wp-content/uploads/2025/03/Life-Fitness-1536x728.webp 1536w, https://impact.com/wp-content/uploads/2025/03/Life-Fitness-380x180.webp 380w, https://impact.com/wp-content/uploads/2025/03/Life-Fitness-1200x569.webp 1200w, https://impact.com/wp-content/uploads/2025/03/Life-Fitness.webp 1600w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p>Life Fitness isn’t just in the fitness game—they’re leading it. Their product lineup includes everything from treadmills to rowers, crafted with cutting-edge tech and a meticulous American touch. When it comes to quality and reliability, Life Fitness hits it out of the park every time.</p> <h4 class="wp-block-heading">Pros</h4> <ul class="wp-block-list"> <li>Big-ticket items with high commissions mean serious earning potential&nbsp;</li> <li>A well-known brand name makes it easier to win people over</li> <li>A wide range of products gives people the chance to bundle and boost sales&nbsp;</li> </ul> <h4 class="wp-block-heading">What audience this brand is for</h4> <p>Home fitness enthusiasts with an appreciation for top-quality equipment made in the U.S.</p> <h4 class="wp-block-heading">Program details</h4> <ul class="wp-block-list"> <li><strong>Product type:</strong> Exercise equipment (cardio machines, weights, accessories, etc.)</li> <li><strong>Commission rate:</strong> 8 percent</li> <li><strong>Cookie duration</strong>: 30<strong> </strong>days</li> </ul> <div class="bulletin-banner module white default" data-module-position="30" data-distinct-module-position="6" data-tab-position="0" data-module-id="block_04b6836aae7aa885e70ae45fda6775ab" data-module-name="Bulletin Banner" > <div class="banner-inner gradient-animation"> <div class="text"> <h4>Want to join Life Fitness’ program? </h4> <p>See if you qualify in the impact.com Marketplace.</p> </div> <a href="http://app.impact.com/advertiser-advertiser-info/Life-Fitness-LLC.brand" class="cta-button" target="_blank" rel="noopener, noreferrer"> See the details </a> </div> </div> <h3 class="wp-block-heading">WalkingPad</h3> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="468" src="https://impact.com/wp-content/uploads/2025/03/WalkingPad--1024x468.webp" alt="A modern, foldable treadmill in a stylish home setting, designed for walking and versatility, blending fitness with everyday life." class="wp-image-130711" srcset="https://impact.com/wp-content/uploads/2025/03/WalkingPad--1024x468.webp 1024w, https://impact.com/wp-content/uploads/2025/03/WalkingPad--300x137.webp 300w, https://impact.com/wp-content/uploads/2025/03/WalkingPad--768x351.webp 768w, https://impact.com/wp-content/uploads/2025/03/WalkingPad--1536x702.webp 1536w, https://impact.com/wp-content/uploads/2025/03/WalkingPad--1200x548.webp 1200w, https://impact.com/wp-content/uploads/2025/03/WalkingPad-.webp 1600w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p>WalkingPad flips the script on home fitness with its game-changing foldable treadmill design. Hate bulky gear? No problem. These sleek machines fold up, sliding neatly under your couch or against the wall. Whether you’re strolling between meetings or sprinting during a Netflix binge, WalkingPad makes it effortless to stay active in tight spaces or busy schedules.</p> <h4 class="wp-block-heading">Pros</h4> <ul class="wp-block-list"> <li>Earn big with high commission rates per sale</li> <li>Anytime, anywhere design works for a variety of people, meaning more potential sales</li> <li>Trendy product that your audience may already be searching for</li> </ul> <h4 class="wp-block-heading">What audience this brand is for</h4> <p>Health-conscious, busy professionals looking for space-saving fitness solutions.</p> <h4 class="wp-block-heading">Program details</h4> <ul class="wp-block-list"> <li><strong>Product type:</strong> Foldable treadmill </li> <li><strong>Commission rate:</strong> 15 percent</li> <li><strong>Cookie duration</strong>: 30<strong> </strong>days</li> </ul> <div class="bulletin-banner module white default" data-module-position="31" data-distinct-module-position="7" data-tab-position="0" data-module-id="block_4fcb4c3de3862d413810d927610d217c" data-module-name="Bulletin Banner" > <div class="banner-inner gradient-animation"> <div class="text"> <h4>Want to join WalkingPad’s program?</h4> <p>See if you qualify in the impact.com Marketplace.</p> </div> <a href="https://app.impact.com/advertiser-advertiser-info/WalkingPad.brand" class="cta-button" target="_blank" rel="noopener, noreferrer"> See the details </a> </div> </div> <h2 class="wp-block-heading better-scroll" id="Smart-devices">Smart devices with 8-20 percent affiliate program payouts</h2> <p>Health and wellness devices tap into the booming demand for smarter, healthier living. These gadgets enhance performance and improve lives, making them a great opportunity for affiliates who market them effectively.</p> <h3 class="wp-block-heading">AIRWAAV</h3> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="482" src="https://impact.com/wp-content/uploads/2025/03/AIRWAAV-1024x482.webp" alt="An athletic individual in a weighted vest stands in a gym, surrounded by fitness equipment and an American flag backdrop, promoting Airwaav." class="wp-image-130158" srcset="https://impact.com/wp-content/uploads/2025/03/AIRWAAV-1024x482.webp 1024w, https://impact.com/wp-content/uploads/2025/03/AIRWAAV-300x141.webp 300w, https://impact.com/wp-content/uploads/2025/03/AIRWAAV-768x361.webp 768w, https://impact.com/wp-content/uploads/2025/03/AIRWAAV-1536x723.webp 1536w, https://impact.com/wp-content/uploads/2025/03/AIRWAAV-380x180.webp 380w, https://impact.com/wp-content/uploads/2025/03/AIRWAAV-1200x565.webp 1200w, https://impact.com/wp-content/uploads/2025/03/AIRWAAV.webp 1600w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p>With its game-changing mouthpiece, AIRWAAV flips the script on athletic performance. Built on over 15 years of research by an exercise physiologist, it boosts endurance, strength, and recovery by optimizing airflow and comfort.&nbsp;</p> <h4 class="wp-block-heading">Pros</h4> <ul class="wp-block-list"> <li>Boost basket size with accessories like cleaners and cases</li> <li>High credibility due to endorsements by trusted athletes</li> <li>Peer-reviewed research helps the product stand out</li> </ul> <h4 class="wp-block-heading">What audience this brand is for</h4> <p>Performance-driven athletes and weekend warriors chasing their personal best.</p> <h4 class="wp-block-heading">Program details</h4> <ul class="wp-block-list"> <li><strong>Product type:</strong> Mouthpiece</li> <li><strong>Commission rate:</strong> 20 percent</li> <li><strong>Cookie duration</strong>: 30<strong> </strong>days</li> </ul> <div class="bulletin-banner module white default" data-module-position="32" data-distinct-module-position="8" data-tab-position="0" data-module-id="block_73bf0257238be6da31e9c51dbb39712b" data-module-name="Bulletin Banner" > <div class="banner-inner gradient-animation"> <div class="text"> <h4>Want to join AIRWAAV’s program? </h4> <p>See if you qualify in the impact.com Marketplace.</p> </div> <a href="https://app.impact.com/advertiser-advertiser-info/AIRWAAV.brand" class="cta-button" target="_blank" rel="noopener, noreferrer"> See the details </a> </div> </div> <h3 class="wp-block-heading">Circular</h3> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="428" src="https://impact.com/wp-content/uploads/2025/03/Circular-1024x428.webp" alt="Homepage of Circular Ring showcasing a slim wellness tracker, app features, and highlights like waterproof design and early access options." class="wp-image-130164" srcset="https://impact.com/wp-content/uploads/2025/03/Circular-1024x428.webp 1024w, https://impact.com/wp-content/uploads/2025/03/Circular-300x125.webp 300w, https://impact.com/wp-content/uploads/2025/03/Circular-768x321.webp 768w, https://impact.com/wp-content/uploads/2025/03/Circular-1536x641.webp 1536w, https://impact.com/wp-content/uploads/2025/03/Circular-1200x501.webp 1200w, https://impact.com/wp-content/uploads/2025/03/Circular.webp 1600w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p>Circular is shaking up wearable tech with its slim smart ring that’s big on brains and style. Packed with advanced sensors and powered by AI, it doesn’t just track—it understands you. This ring delivers hyper-personalized insights so you can achieve your health and performance goals.&nbsp;</p> <h4 class="wp-block-heading">Pros</h4> <ul class="wp-block-list"> <li>No forced subscriptions make it easy to get started</li> <li>Accessories and add-ons rev up earning potential&nbsp;</li> <li>Tons of use cases give you endless ways to sell and incorporate into content</li> </ul> <h4 class="wp-block-heading">What audience this brand is for</h4> <p>Tech-savvy health enthusiasts craving personalized wellness solutions.</p> <h4 class="wp-block-heading">Program details</h4> <ul class="wp-block-list"> <li><strong>Product type:</strong> Wellness tracking ring</li> <li><strong>Commission rate:</strong> 8 percent</li> <li><strong>Cookie duration</strong>: 30<strong> </strong>days</li> </ul> <div class="bulletin-banner module white default" data-module-position="33" data-distinct-module-position="9" data-tab-position="0" data-module-id="block_94dfdef335dca2dee748205f03744e3d" data-module-name="Bulletin Banner" > <div class="banner-inner gradient-animation"> <div class="text"> <h4>Want to join Circular’s program?</h4> <p>See if you qualify in the impact.com Marketplace.</p> </div> <a href="https://app.impact.com/advertiser-advertiser-info/Circular.brand" class="cta-button" target="_blank" rel="noopener, noreferrer"> See the details </a> </div> </div> <h2 class="wp-block-heading better-scroll" id="fitness-subscriptions">Digital fitness subscription affiliate programs paying $40-$200 per referral</h2> <p>Exercise classes and gym memberships are a smart bet for affiliates. Fitness guidance is always in demand, and subscription models have the potential to earn solid commissions for leads and sign-ups.&nbsp;</p> <h3 class="wp-block-heading">Future</h3> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="481" src="https://impact.com/wp-content/uploads/2025/03/Future-1024x481.webp" alt="A fitness enthusiast in a light blue outfit is energetically exercising outdoors against a scenic background and motivational text overlay." class="wp-image-130170" srcset="https://impact.com/wp-content/uploads/2025/03/Future-1024x481.webp 1024w, https://impact.com/wp-content/uploads/2025/03/Future-300x141.webp 300w, https://impact.com/wp-content/uploads/2025/03/Future-768x361.webp 768w, https://impact.com/wp-content/uploads/2025/03/Future-1536x722.webp 1536w, https://impact.com/wp-content/uploads/2025/03/Future-1200x564.webp 1200w, https://impact.com/wp-content/uploads/2025/03/Future.webp 1600w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p>Future makes fitness personal fun with a coach who’s got your back every step of the way. Say goodbye to guesswork as your coach builds a custom game plan that fits your goals, schedule, and favorite workouts. Add in cutting-edge tech like wearables and real-time updates, and you’ve got a fitness experience that’s 100 percent tailored to you.</p> <h4 class="wp-block-heading">Pros</h4> <ul class="wp-block-list"> <li>High commission rate compared to similar products</li> <li>Personalized coaching creates a unique selling point that keeps audiences hooked</li> <li>Adapting workouts for travel, injuries, or lifestyle makes it attractive to a broad audience</li> </ul> <h4 class="wp-block-heading">What audience this brand is for</h4> <p>Go-getters that crave flexible and personalized fitness plans.</p> <h4 class="wp-block-heading">Program details</h4> <ul class="wp-block-list"> <li><strong>Product type:</strong> Digital personal training</li> <li><strong>Commission rate:</strong> $75 per sign up</li> <li><strong>Cookie duration</strong>: 30<strong> </strong>days</li> </ul> <div class="bulletin-banner module white default" data-module-position="34" data-distinct-module-position="10" data-tab-position="0" data-module-id="block_b26013ca3c22b117cceec1f5dca70f01" data-module-name="Bulletin Banner" > <div class="banner-inner gradient-animation"> <div class="text"> <h4>Want to join Future’s program?</h4> <p>See if you qualify in the impact.com Marketplace.</p> </div> <a href="https://app.impact.com/advertiser-advertiser-info/Future-Fitness.brand" class="cta-button" target="_blank" rel="noopener, noreferrer"> See the details </a> </div> </div> <h3 class="wp-block-heading">TrainWell</h3> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="482" src="https://impact.com/wp-content/uploads/2025/03/TrainWell-1024x482.webp" alt="A promotional image for Trainwell featuring workout guidance on mobile devices, emphasizing personalized fitness and strength-building workouts." class="wp-image-130176" srcset="https://impact.com/wp-content/uploads/2025/03/TrainWell-1024x482.webp 1024w, https://impact.com/wp-content/uploads/2025/03/TrainWell-300x141.webp 300w, https://impact.com/wp-content/uploads/2025/03/TrainWell-768x361.webp 768w, https://impact.com/wp-content/uploads/2025/03/TrainWell-1536x723.webp 1536w, https://impact.com/wp-content/uploads/2025/03/TrainWell-380x180.webp 380w, https://impact.com/wp-content/uploads/2025/03/TrainWell-1200x565.webp 1200w, https://impact.com/wp-content/uploads/2025/03/TrainWell.webp 1600w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p>Trainwell designs workouts around you—your goals, lifestyle, and pace. With real human coaches teaming up with smart tech, you get personalized workout plans, nutrition guidance, live feedback, and motivation that actually sticks.&nbsp;</p> <h4 class="wp-block-heading">Pros</h4> <ul class="wp-block-list"> <li>Multiple plan tiers with high commission potential</li> <li>Emphasis on flexibility resonates with audiences</li> <li>Comprehensive, tailored training packages offer boutique experience&nbsp;</li> </ul> <h4 class="wp-block-heading">What audience this brand is for</h4> <p>Fitness devotees who crave custom workout plans and accountability.</p> <h4 class="wp-block-heading">Program details</h4> <ul class="wp-block-list"> <li><strong>Product type:</strong> Digital personal training</li> <li><strong>Commission rate:</strong> $200 per subscription</li> <li><strong>Cookie duration</strong>: 30<strong> </strong>days</li> </ul> <div class="bulletin-banner module white default" data-module-position="35" data-distinct-module-position="11" data-tab-position="0" data-module-id="block_1327dce10157e8b287fec5c4dcdfe2a1" data-module-name="Bulletin Banner" > <div class="banner-inner gradient-animation"> <div class="text"> <h4>Want to join Trainwell’s program?</h4> <p>See if you qualify in the impact.com Marketplace.</p> </div> <a href="https://app.impact.com/advertiser-advertiser-info/CoPilot-Systems-Inc.brand" class="cta-button" target="_blank" rel="noopener, noreferrer"> See the details </a> </div> </div> <h3 class="wp-block-heading">Verv Inc.</h3> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="458" src="https://impact.com/wp-content/uploads/2025/03/Verv-Inc-1024x458.webp" alt="A person stretches with arms raised, promoting a healthy lifestyle message on a soft, light-colored background. Text highlights personal wellness tips." class="wp-image-130182" srcset="https://impact.com/wp-content/uploads/2025/03/Verv-Inc-1024x458.webp 1024w, https://impact.com/wp-content/uploads/2025/03/Verv-Inc-300x134.webp 300w, https://impact.com/wp-content/uploads/2025/03/Verv-Inc-768x343.webp 768w, https://impact.com/wp-content/uploads/2025/03/Verv-Inc-1536x686.webp 1536w, https://impact.com/wp-content/uploads/2025/03/Verv-Inc-1200x536.webp 1200w, https://impact.com/wp-content/uploads/2025/03/Verv-Inc.webp 1600w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p>Verv Inc. brings a fresh spin to wellness by connecting fitness, nutrition, sleep, and mindfulness into one smart, simple system. From its weight loss roots to helping crush full lifestyle goals, it’s your go-to for a balanced, healthier you without the hassle.</p> <h4 class="wp-block-heading">Pros</h4> <ul class="wp-block-list"> <li>Proven reputation with over 60 million users</li> <li>Stands out in the market with a holistic approach that ties multiple health aspects into one</li> <li>Tailored approach appeals to people at all fitness levels</li> </ul> <h4 class="wp-block-heading">What audience this brand is for</h4> <p>People who love all-in-one, fuss-free tools for balanced living.</p> <h4 class="wp-block-heading">Program details</h4> <ul class="wp-block-list"> <li><strong>Product type:</strong> Digital personal training and wellness planning</li> <li><strong>Commission rate:</strong> $40 per subscription</li> <li><strong>Referral window: </strong>30 days</li> </ul> <div class="bulletin-banner module white default" data-module-position="36" data-distinct-module-position="12" data-tab-position="0" data-module-id="block_65274d1d5d94a231d8f3e66df8a909f8" data-module-name="Bulletin Banner" > <div class="banner-inner gradient-animation"> <div class="text"> <h4>Want to join Verv’s program? </h4> <p>See if you qualify in the impact.com Marketplace.</p> </div> <a href="https://app.impact.com/advertiser-advertiser-info/Verv-Inc.brand" class="cta-button" target="_blank" rel="noopener, noreferrer"> See the details </a> </div> </div> <h2 class="wp-block-heading better-scroll" id="Nutrition-and-supplements">Nutrition and supplement affiliate programs with recurring commission potential</h2> <p>Nutrition and supplements are essential for fitness enthusiasts striving to meet their health goals, making them a lucrative niche for affiliate publishers. This category offers a chance to attract a wide audience while earning recurring commissions.</p> <h3 class="wp-block-heading">Fuel Meals</h3> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="385" src="https://impact.com/wp-content/uploads/2025/03/Fuel-Meals-1024x385.webp" alt="An assortment of healthy, high-protein meals in black containers, featuring chicken, rice, broccoli, and colorful sides." class="wp-image-130188" srcset="https://impact.com/wp-content/uploads/2025/03/Fuel-Meals-1024x385.webp 1024w, https://impact.com/wp-content/uploads/2025/03/Fuel-Meals-300x113.webp 300w, https://impact.com/wp-content/uploads/2025/03/Fuel-Meals-768x289.webp 768w, https://impact.com/wp-content/uploads/2025/03/Fuel-Meals-1536x578.webp 1536w, https://impact.com/wp-content/uploads/2025/03/Fuel-Meals-1200x452.webp 1200w, https://impact.com/wp-content/uploads/2025/03/Fuel-Meals.webp 1600w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p>Fuel Meals takes the sweat out of meal prep. These macro-packed, high-protein meals fuel workouts and crush cravings—all delivered straight to your door. With a variety of mouthwatering options, Fuel Meals lets you focus on results instead of cooking.</p> <h4 class="wp-block-heading">Pros</h4> <ul class="wp-block-list"> <li>High commission rates can translate into serious earnings</li> <li>High-quality, locally-sourced ingredients sets them apart in the market</li> <li>Custom subscription options require less commitment and make people more likely to convert</li> </ul> <h4 class="wp-block-heading">What audience this brand is for</h4> <p>Time-strapped people hungry for easy, high-protein meal prep.</p> <h4 class="wp-block-heading">Program details</h4> <ul class="wp-block-list"> <li><strong>Product type:</strong> Premade meals</li> <li><strong>Commission rate:</strong> 40 percent for new customers, 20 percent for existing customers</li> <li><strong>Cookie duration</strong>: 30<strong> </strong>days</li> </ul> <div class="bulletin-banner module white default" data-module-position="37" data-distinct-module-position="13" data-tab-position="0" data-module-id="block_07bd1aec8bb0badf39c76deac80f1562" data-module-name="Bulletin Banner" > <div class="banner-inner gradient-animation"> <div class="text"> <h4>Want to join Fuel Meals’ program?</h4> <p>See if you qualify in the impact.com Marketplace.</p> </div> <a href="http://app.impact.com/advertiser-advertiser-info/Fuel-Meals.brand" class="cta-button" target="_blank" rel="noopener, noreferrer"> See the details </a> </div> </div> <h2 class="wp-block-heading">Match profitable fitness affiliate programs to your audience for maximum ROI</h2> <p>The fitness affiliate space offers great earning potential. Whether you promote sleek tech, all-in-one gyms, or personalized coaching solutions, these programs are tailored to connect with today’s health-conscious audience.&nbsp;</p> <p>Every program offers unique perks—strong commissions, trending products, or wide appeal—so you can find the perfect match for your niche.</p> <p>With the fitness market booming, there’s no better time to get started. Choose the programs that align with your brand, craft compelling content, and watch the commissions roll in. It’s your chance to turn your fitness expertise into a revenue powerhouse.</p> <p><strong>Discover more ways to boost your affiliate income:</strong></p> <ul class="wp-block-list"> <li><a href="https://impact.com/commerce-content/googles-unhelpful-content-update/" target="_blank" rel="noreferrer noopener">Google’s unhelpful content update: A reckoning for small publishers (blog)</a></li> <li><a href="https://impact.com/commerce-content/how-to-find-products-for-affiliate-marketing-content/" target="_blank" rel="noreferrer noopener">How to find products for affiliate marketing content [for publishers and creators] (blog)</a>&nbsp;</li> <li><a href="https://impact.com/commerce-content/boosting-commerce-content-performance-with-subid-tracking/" target="_blank" rel="noreferrer noopener">Boosting commerce content performance with subID tracking [for publishers] (blog)</a></li> </ul> <h2 class="wp-block-heading">FAQs</h2> <div class="accordion-container" data-module-position="38" data-distinct-module-position="6" data-tab-position="0" data-module-id="block_68c8d5db036fe9ae15306e0a257c5c38" data-module-name="Accordion" > <div class="accordion-block columns-1"> <div class="box-container"> <div class="box"> <div class="drawer no-icon"> <h6 class="title">What is affiliate marketing for health and fitness?</h6> </div> <div class="panel"> <div><p>You promote fitness gear, smart devices, classes, or supplements through your content, earning a commission on every sale you drive. Think of it like teaming up with your favorite gym buddy—except instead of spotting each other’s reps, you’re boosting each other’s earnings.</p> <p>&nbsp;</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p>Whether you’re a fitness pro or run a wellness blog, it’s a win-win way to help your audience hit their goals while earning extra cash.<!-- wp:acf/bulletin-banner {"name":"acf/bulletin-banner","data":{"remove_top_padding":"default","_remove_top_padding":"field_6390449d100f6","scroll_animation":"0","_scroll_animation":"field_669f50817c59b","background_color":"white","_background_color":"field_63903b897e9a3","block_color":"gradient-animation","_block_color":"field_63903ba67e9a4","image":"","_image":"field_61a721b75875f","title":"Want to join Life Fitness’ program? ","_title":"field_61a721fe58760","copy":"See if you qualify in the impact.com Marketplace.","_copy":"field_61a7224e58761","cta_button_text":"See the details","_cta_button_text":"field_61a7226f58762","cta_button_url":"http://app.impact.com/advertiser-advertiser-info/Life-Fitness-LLC.brand","_cta_button_url":"field_61a7228f58763","cta_open":"target=\u0022_blank\u0022","_cta_open":"field_6214d8f2b277b"},"mode":"preview"} /--></p> </div> </div> </div> </div> <div class="box-container"> <div class="box"> <div class="drawer no-icon"> <h6 class="title">How do health and fitness affiliate programs work?</h6> </div> <div class="panel"> <div><p>You join a brand’s affiliate program, get a <a href="https://impact.com/commerce-content/how-to-create-affiliate-links-the-complete-guide-for-publishers/" target="_blank" rel="noreferrer noopener">unique tracking link</a>, and share it through your content. When someone clicks that link and makes a purchase, you score a commission. It’s all about connecting people to products they’ll love (and making money in the process).</p> </div> </div> </div> </div> <div class="box-container"> <div class="box"> <div class="drawer no-icon"> <h6 class="title">Why does affiliate marketing work for fitness influencers and publications?</h6> </div> <div class="panel"> <div><p>Fitness influencers and publications thrive on trust and community, which makes affiliate marketing a perfect fit. Recommending products that align with your audience’s goals boosts credibility while creating a reliable revenue stream. Plus, with fitness booming online, there’s never been a better time to pair your influence with programs that pay.</p> </div> </div> </div> </div> </div> <script type="application/ld+json">{"@context":"https:\/\/schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"What is affiliate marketing for health and fitness?","acceptedAnswer":{"@type":"Answer","text":"<p>You promote fitness gear, smart devices, classes, or supplements through your content, earning a commission on every sale you drive. 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When someone clicks that link and makes a purchase, you score a commission. It\u2019s all about connecting people to products they\u2019ll love (and making money in the process).<\/p>\n"}},{"@type":"Question","name":"Why does affiliate marketing work for fitness influencers and publications?","acceptedAnswer":{"@type":"Answer","text":"<p>Fitness influencers and publications thrive on trust and community, which makes affiliate marketing a perfect fit. Recommending products that align with your audience\u2019s goals boosts credibility while creating a reliable revenue stream. Plus, with fitness booming online, there\u2019s never been a better time to pair your influence with programs that pay.<\/p>\n"}}]}</script> </div> <p>The post <a href="https://impact.com/affiliate/fitness-affiliate-programs/">11 high-paying fitness affiliate programs that convert in 2025 (up to 40% commission)</a> appeared first on <a href="https://impact.com">impact.com</a>.</p> ]]></content:encoded> <media:content url="https://impact.com/wp-content/uploads/2025/03/fitness-affiliate.webp" width="1880" height="900" medium="image" type="image/webp"/><webfeeds:featuredImage url="https://impact.com/wp-content/uploads/2025/03/fitness-affiliate.webp" width="1880" height="900" type="image/webp"/><enclosure url="https://impact.com/wp-content/uploads/2025/03/fitness-affiliate.webp" length="98582" type="image/webp"/> </item> <item> <title>The referral effect: 6 reasons your business needs a referral marketing program </title> <link>https://impact.com/referral/benefits-of-referral-marketing/</link> <dc:creator><![CDATA[Wafiqa Abbas, Content Marketing Manager]]></dc:creator> <pubDate>Mon, 24 Mar 2025 12:12:00 +0000</pubDate> <category><![CDATA[Referral]]></category> <guid isPermaLink="false">https://impact.com/?p=129893</guid> <description><![CDATA[<p>Referral marketing is a cost-effective strategy that brings in high-value customers, lowers acquisition costs, and outperforms paid ads. Learn how referral marketing turns happy customers into a powerful growth engine—and how to build a program that drives results.</p> <p>The post <a href="https://impact.com/referral/benefits-of-referral-marketing/">The referral effect: 6 reasons your business needs a referral marketing program </a> appeared first on <a href="https://impact.com">impact.com</a>.</p> ]]></description> <content:encoded><![CDATA[ <p>When a friend recommends a product or service, you listen. Maybe you started watching Ted Lasso after hearing endless praise from colleagues, or downloaded Duolingo because a friend insisted its features made language learning effortless. This isn&#8217;t coincidence—it&#8217;s the referral effect in action.</p> <p>Market leaders like Tesla and Airbnb have built empires largely through strategic word-of-mouth. Why? Wharton School research found that referred customers deliver <a href="https://faculty.wharton.upenn.edu/wp-content/uploads/2012/04/Schmitt-Skiera-vandenBulte-2011-Referral-Programs-Customer-Value.pdf" target="_blank" rel="noreferrer noopener">16-25 percent higher lifetime value</a> than those acquired through traditional channels. They convert faster, spend more, and demonstrate significantly stronger loyalty.</p> <p>A study by impact.com revealed an even more striking statistic: <a href="https://impact.com/research-reports/state-referral-marketing-consumers-refr-rrt-adv-ed-nam-0424/" target="_blank" rel="noreferrer noopener">86 percent of consumers</a> consider personal recommendations crucial in their purchasing decisions, compared to a mere 2 percent who find traditional advertisements important.</p> <p>In this comprehensive guide, industry experts share the six game-changing benefits of referral marketing and provide actionable strategies for building a program that drives sustainable growth. Discover how to transform your happy customers into your most cost-effective acquisition channel—and why it matters now more than ever.</p> <html> <head> <style> .box { background-color: #FBFBFB; width: flex; border: 1px solid #EAEBED; border-radius: 8px; margin: auto; max-width: 940px; padding: 30px 30px 5px; } .box h5 { margin-top: 0; } .box ul { margin-bottom: 0; } .box li { color: #667082; } </style> </head> <body> <div class="box"> <h5>Key takeaways from this blog</h5> <ul> <li><b>Referral marketing is a high ROI growth strategy:</b> It turns happy customers into brand advocates, reduces acquisition costs, and brings in high-quality leads.</li> <li><b>Referred customers are more valuable:</b> They convert at higher rates, stay longer, and spend more than customers acquired through traditional ads.</li> <li><b>Trust beats ads every time:</b> <a href="https://impact.com/research-reports/state-referral-marketing-consumers-refr-rrt-adv-ed-nam-0424/"> 86 percent of consumers</a> find recommendations important vs. 2 percent that find ads important. </li> <li><b>It&#8217;s a cost-effective way to scale:</b> Businesses only pay for results, making word-of-mouth marketing predictable and scaleable.</li> <li><b>Personalization and timing matter:</b> Successful programs offer rewards that align with customer preferences and make sharing effortless at the right moments.</li> <li><b>Referral marketing and paid media work best together:</b> While referrals outperform ads in ROI, combining both strategies maximizes reach and business growth.</li> </ul> </div> </body> </html> <h3 class="wp-block-heading">The importance of referral marketing</h3> <p>Word-of-mouth marketing rewards customers for bringing in new business. Customers receive incentives, including discounts, cash, or other rewards.</p> <p>A <a href="https://impact.com/referral/referral-partner-program-elements-that-make-it-a-success/" target="_blank" rel="noreferrer noopener">successful referral program</a> includes key elements that drive effective referral marketing campaigns:</p> <ul class="wp-block-list"> <li><strong>Win-win rewards:</strong> The best programs benefit both referrers and new customers.</li> <li><strong>Easy sharing:</strong> Referral links should be personalized and easy to share.</li> <li><strong>Smart promotion:</strong> Integrate referrals into email, social media, and brand websites.</li> </ul> <div class="content-banner" data-module-position="39" data-distinct-module-position="20" data-tab-position="0" data-module-id="block_15d551f5d41f802191c87a634b192df0" data-module-name="Content Banner" > <div class="banner-inner contain default-border-color"> <img decoding="async" width="1000" height="1000" src="https://impact.com/wp-content/uploads/2024/09/The-Advocacy-Channel-Podcast.webp" class="feature-img" alt="The Advocacy channel podcast series on impact.com" loading="lazy" srcset="https://impact.com/wp-content/uploads/2024/09/The-Advocacy-Channel-Podcast.webp 1000w, https://impact.com/wp-content/uploads/2024/09/The-Advocacy-Channel-Podcast-300x300.webp 300w, https://impact.com/wp-content/uploads/2024/09/The-Advocacy-Channel-Podcast-150x150.webp 150w, https://impact.com/wp-content/uploads/2024/09/The-Advocacy-Channel-Podcast-768x768.webp 768w" sizes="auto, (max-width: 1000px) 100vw, 1000px" /> <div class="content"> <h5>Want more deep insights into referral marketing and driving real customer advocacy? </h5> <p>Check out The Advocacy Channel podcast</p> <a href="https://impact.com/podcasts/the-advocacy-channel/" class="cta-button" target="_blank">Listen to podcast</a> </div> </div> </div> <h3 class="wp-block-heading">Why referral marketing is beating paid search and social media ads</h3> <p>Paid ads can drive immediate traffic, but they&#8217;re expensive and often deliver diminishing returns.</p> <p>On the other hand, referral marketing has a lower customer acquisition cost (CAC) and generates <strong>higher-quality leads</strong>. A reported <a href="https://impact.com/research-reports/state-referral-marketing-consumers-refr-rrt-adv-ed-nam-0424/" target="_blank" rel="noreferrer noopener">86 percent of consumers</a> rely on reviews and referrals when purchasing, while only 2 percent consider traditional ads.</p> <p>Referral marketing is a no-brainer since it taps into the credibility of existing customers to bring in new business. Personalized referral links create a sense of ownership, increasing customers&#8217; likelihood of sharing them.</p> <p>This doesn&#8217;t mean brands should ditch paid media. Instead, combining these channels maximizes reach and effectiveness:</p> <ul class="wp-block-list"> <li><strong>Amplify referrals with paid ads</strong>: Promote referral incentives to attract new customers.</li> <li><strong>Retarget referral leads with ads</strong>: Keep referred customers engaged and guide them toward conversion.</li> <li><strong>Collaborate with influencers and affiliates</strong>: Expand referral reach beyond existing customers.</li> </ul> <h2 class="wp-block-heading">The key benefits of referral marketing: increased revenue and customer loyalty</h2> <p>When done right, referral marketing creates a self-sustaining cycle where happy customers bring in new ones who become loyal advocates. Let’s look at some key advantages.&nbsp;</p> <h3 class="wp-block-heading">1. Increases ROI</h3> <p>Referral marketing helps brands win more valuable customers at a lower acquisition cost. According to Will Fraser, referrals are a significant revenue stream.&nbsp;</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://impact.com/wp-content/uploads/2025/03/significant-revenue-stream-1024x576.webp" alt="Quote from Will Fraser, Head of impact.com/advocate, discussing the potential of referral marketing for revenue generation." class="wp-image-129899" srcset="https://impact.com/wp-content/uploads/2025/03/significant-revenue-stream-1024x576.webp 1024w, https://impact.com/wp-content/uploads/2025/03/significant-revenue-stream-300x169.webp 300w, https://impact.com/wp-content/uploads/2025/03/significant-revenue-stream-768x432.webp 768w, https://impact.com/wp-content/uploads/2025/03/significant-revenue-stream-1536x864.webp 1536w, https://impact.com/wp-content/uploads/2025/03/significant-revenue-stream-1200x675.webp 1200w, https://impact.com/wp-content/uploads/2025/03/significant-revenue-stream.webp 1600w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p><a href="https://impact.com/case-studies/realtyninja-case-study-refr-csb-adv-ev-nam-0624/" target="_blank" rel="noreferrer noopener">RealtyNinja</a>, a real estate website provider, saw an opportunity to grow through word-of-mouth. The brand achieved impressive ROI on their automated program with <a href="http://impact.com/advocate" target="_blank" rel="noreferrer noopener">impact.com/advocate</a>: </p> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="549" height="827" src="https://impact.com/wp-content/uploads/2025/03/grow-through-word-of-mouth.webp" alt="Infographic showing user conversion rates: 16% from referrals, 136% higher than free trials, and 2x higher than paid ads." class="wp-image-129906" srcset="https://impact.com/wp-content/uploads/2025/03/grow-through-word-of-mouth.webp 549w, https://impact.com/wp-content/uploads/2025/03/grow-through-word-of-mouth-199x300.webp 199w" sizes="auto, (max-width: 549px) 100vw, 549px" /></figure> <p><em>Source: </em><a href="https://impact.com/case-studies/realtyninja-case-study-refr-csb-adv-ev-nam-0624/" target="_blank" rel="noreferrer noopener"><em>RealtyNinja saw a 2x increase in conversion rate from referrals [case study] </em></a></p> <h3 class="wp-block-heading">2. Boosts brand awareness and customer loyalty</h3> <p>Research shows that <a href="https://impact.com/research-reports/state-referral-marketing-consumers" target="_blank" rel="noreferrer noopener">39 percent of consumers</a> report increased loyalty after referring. People who recommend your brand reinforce their loyalty and encourage others to purchase. </p> <p>Plus, word-of-mouth creates a ripple effect. Customers who come in through referrals are more likely to refer others.</p> <p>Keith Posehn, CEO of Zorz, highlights how small perks can drive loyalty:<br></p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://impact.com/wp-content/uploads/2025/03/Keith-Posehn-1-1024x576.webp" alt="A quote from Keith Posehn, CEO of Zorz, discussing the impact of customer loyalty strategies in the airline industry." class="wp-image-129914" srcset="https://impact.com/wp-content/uploads/2025/03/Keith-Posehn-1-1024x576.webp 1024w, https://impact.com/wp-content/uploads/2025/03/Keith-Posehn-1-300x169.webp 300w, https://impact.com/wp-content/uploads/2025/03/Keith-Posehn-1-768x432.webp 768w, https://impact.com/wp-content/uploads/2025/03/Keith-Posehn-1-1536x864.webp 1536w, https://impact.com/wp-content/uploads/2025/03/Keith-Posehn-1-1200x675.webp 1200w, https://impact.com/wp-content/uploads/2025/03/Keith-Posehn-1.webp 1600w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p>Offering rewards that customers care about makes them feel valued and strengthens brand connection. The result is more referrals, higher brand visibility, and a continuous growth cycle.</p> <h3 class="wp-block-heading">3. Increased credibility and trust with customers</h3> <p>Unlike traditional advertising, which pushes messages to the masses, referral marketing works on personalization. It builds genuine relationships and trust—when people recommend a brand, they put their credibility behind it. Research shows that <a href="https://www.nielsen.com/wp-content/uploads/sites/2/2021/11/2021-Nielsen-Trust-In-Advertising-Sell-Sheet.pdf" target="_blank" rel="noreferrer noopener">88 percent of consumers</a> worldwide trust recommendations from their communities.</p> <p>Posehn speaks about how brands can strengthen trust through perceived value:<br></p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://impact.com/wp-content/uploads/2025/03/Posehn-1024x576.webp" alt="Quote from Keith Posehn, CEO of Zorz, discussing perceived value and customer trust in business on a vibrant gradient background." class="wp-image-129920" srcset="https://impact.com/wp-content/uploads/2025/03/Posehn-1024x576.webp 1024w, https://impact.com/wp-content/uploads/2025/03/Posehn-300x169.webp 300w, https://impact.com/wp-content/uploads/2025/03/Posehn-768x432.webp 768w, https://impact.com/wp-content/uploads/2025/03/Posehn-1536x864.webp 1536w, https://impact.com/wp-content/uploads/2025/03/Posehn-1200x675.webp 1200w, https://impact.com/wp-content/uploads/2025/03/Posehn.webp 1600w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p>Referral programs tap into this principle by offering meaningful incentives including discounts, upgrades, or exclusive perks reinforcing customer confidence. The more valuable customers perceive a brand, the more likely they recommend it, creating a cycle of trust and credibility.</p> <h3 class="wp-block-heading">4. Cost-effective way to engage customers</h3> <p>Unlike traditional paid ads, where businesses pay upfront regardless of results, customer advocacy channels ensure that you only pay for successful referrals. As a result, brands often <strong>lower costs and achieve a higher return on investment.</strong></p> <p>That means predictable costs tied directly to actual sales or sign-ups.&nbsp;</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://impact.com/wp-content/uploads/2025/03/predictable-costs-1024x576.webp" alt="A colorful gradient background features a quote by Will Fraser highlighting the effectiveness of word-of-mouth marketing." class="wp-image-129926" srcset="https://impact.com/wp-content/uploads/2025/03/predictable-costs-1024x576.webp 1024w, https://impact.com/wp-content/uploads/2025/03/predictable-costs-300x169.webp 300w, https://impact.com/wp-content/uploads/2025/03/predictable-costs-768x432.webp 768w, https://impact.com/wp-content/uploads/2025/03/predictable-costs-1536x864.webp 1536w, https://impact.com/wp-content/uploads/2025/03/predictable-costs-1200x675.webp 1200w, https://impact.com/wp-content/uploads/2025/03/predictable-costs.webp 1600w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <h3 class="wp-block-heading">5. Increased customer acquisition</h3> <p>Referral-driven leads tend to be higher quality than those acquired through traditional advertising. They come pre-validated by someone in their network, making them more likely to engage with the brand. For example, RealtyNinja saw <a href="https://impact.com/case-studies/realtyninja-case-study-refr-csb-adv-ev-nam-0624/" target="_blank" rel="noreferrer noopener">2x higher referral conversion rates</a> than their paid search ads.</p> <p>Referral marketing also drives <strong>better customer lifetime value</strong>. Home service business management platform <a href="https://impact.com/case-studies/jobber-case-study-advc-csb-adv-ev-nam-0324/" target="_blank" rel="noreferrer noopener">Jobber</a> found that <strong>referred customers had an 18 percent higher average selling price</strong> than non-referred customers.</p> <p>Rachel Gershon explains the value that referred customers bring to brands:&nbsp;</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://impact.com/wp-content/uploads/2025/03/Rachel-Gershon-2-1024x576.webp" alt="Quote from Rachel Gershon discussing the value of referred users in engagement and spending, set against a vibrant gradient background." class="wp-image-129932" srcset="https://impact.com/wp-content/uploads/2025/03/Rachel-Gershon-2-1024x576.webp 1024w, https://impact.com/wp-content/uploads/2025/03/Rachel-Gershon-2-300x169.webp 300w, https://impact.com/wp-content/uploads/2025/03/Rachel-Gershon-2-768x432.webp 768w, https://impact.com/wp-content/uploads/2025/03/Rachel-Gershon-2-1536x864.webp 1536w, https://impact.com/wp-content/uploads/2025/03/Rachel-Gershon-2-1200x675.webp 1200w, https://impact.com/wp-content/uploads/2025/03/Rachel-Gershon-2.webp 1600w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p>Referral marketing attracts engaged, high-intent customers who are more likely to stick around and contribute to long-term revenue.</p> <h3 class="wp-block-heading">6. Better customer retention</h3> <p>Retaining existing customers is more valuable and cost-effective than acquiring new ones. Referral marketing helps retain existing customers by keeping them engaged and rewarded over time.</p> <p>Shannon Howard explains why tracking referral data is key to retention:</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://impact.com/wp-content/uploads/2025/03/Shannon-Howard-1-1024x576.webp" alt="Shannon Howard, Director at Intellum, discusses linking referral data to key business metrics, highlighting its importance for company focus." class="wp-image-129938" srcset="https://impact.com/wp-content/uploads/2025/03/Shannon-Howard-1-1024x576.webp 1024w, https://impact.com/wp-content/uploads/2025/03/Shannon-Howard-1-300x169.webp 300w, https://impact.com/wp-content/uploads/2025/03/Shannon-Howard-1-768x432.webp 768w, https://impact.com/wp-content/uploads/2025/03/Shannon-Howard-1-1536x864.webp 1536w, https://impact.com/wp-content/uploads/2025/03/Shannon-Howard-1-1200x675.webp 1200w, https://impact.com/wp-content/uploads/2025/03/Shannon-Howard-1.webp 1600w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p>One way to measure the impact of retention is through <strong>customer lifetime value (CLV)</strong>, calculated as:</p> <p><strong>CLV = (Average Customer Lifetime * Monthly Plan Cost) + Average Up-Sell</strong></p> <p>By tracking how referrals impact customer behavior, brands can fine-tune their programs to keep existing customers engaged. Offering VIP perks, milestone rewards, or incentives for follow-up purchases strengthens customer relationships, leading to higher retention and long-term value.</p> <h2 class="wp-block-heading">6 tips to build a referral program that drives growth and loyalty</h2> <p>A strong referral program creates a cycle of trust, loyalty, and sustainable growth.</p> <p>Use these six proven strategies to build a referral program that keeps customers engaged and drives long-term success.</p> <h3 class="wp-block-heading">1. Start your program as soon as its economically viable</h3> <p>Launching a referral program right away is tempting, but timing matters.&nbsp;</p> <p>As Doug Lewis notes, it&#8217;s essential to first have a viable product.&nbsp;</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://impact.com/wp-content/uploads/2025/03/Doug-Lewis-notes-1024x576.webp" alt="A quotation from Doug Lewis, Chief Marketing Officer of Feeling Great, discussing the importance of early customer engagement and product-market fit." class="wp-image-129944" srcset="https://impact.com/wp-content/uploads/2025/03/Doug-Lewis-notes-1024x576.webp 1024w, https://impact.com/wp-content/uploads/2025/03/Doug-Lewis-notes-300x169.webp 300w, https://impact.com/wp-content/uploads/2025/03/Doug-Lewis-notes-768x432.webp 768w, https://impact.com/wp-content/uploads/2025/03/Doug-Lewis-notes-1536x864.webp 1536w, https://impact.com/wp-content/uploads/2025/03/Doug-Lewis-notes-1200x675.webp 1200w, https://impact.com/wp-content/uploads/2025/03/Doug-Lewis-notes.webp 1600w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p>For small businesses just starting out, it&#8217;s important to set realistic expectations:</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://impact.com/wp-content/uploads/2025/03/starting-out-1024x576.webp" alt="Quote from Will Fraser, discussing realistic customer growth expectations from a program, over a gradient orange to red background." class="wp-image-129950" srcset="https://impact.com/wp-content/uploads/2025/03/starting-out-1024x576.webp 1024w, https://impact.com/wp-content/uploads/2025/03/starting-out-300x169.webp 300w, https://impact.com/wp-content/uploads/2025/03/starting-out-768x432.webp 768w, https://impact.com/wp-content/uploads/2025/03/starting-out-1536x864.webp 1536w, https://impact.com/wp-content/uploads/2025/03/starting-out-1200x675.webp 1200w, https://impact.com/wp-content/uploads/2025/03/starting-out.webp 1600w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p>According to the <a href="http://impact.com/advocate" target="_blank" rel="noreferrer noopener">impact.com/advocate</a> team, brands typically find their product-market fit when they hit the mid-millions in revenue. This milestone is a strong indicator of when to scale a referral program. That said, starting small can be an effective approach. </p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://impact.com/wp-content/uploads/2025/03/starting-small-1024x576.webp" alt="Quote from Doug Lewis, CMO of Feeling Great, about the importance of understanding customers and effective marketing strategies." class="wp-image-129956" srcset="https://impact.com/wp-content/uploads/2025/03/starting-small-1024x576.webp 1024w, https://impact.com/wp-content/uploads/2025/03/starting-small-300x169.webp 300w, https://impact.com/wp-content/uploads/2025/03/starting-small-768x432.webp 768w, https://impact.com/wp-content/uploads/2025/03/starting-small-1536x864.webp 1536w, https://impact.com/wp-content/uploads/2025/03/starting-small-1200x675.webp 1200w, https://impact.com/wp-content/uploads/2025/03/starting-small.webp 1600w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p>By keeping the program manageable at first, businesses can fine-tune their incentives and scale up when the time is right.</p> <h3 class="wp-block-heading">2. Tap into customer loyalty with rewards and special incentives they care about</h3> <p>Rewards aren&#8217;t one-size-fits-all. To maximize engagement, brands should tailor their referral incentives to customers&#8217; behaviors, preferences, and where they are in their buying journey. Businesses can strategically decide how to reward customers at different stages using the AARRR (Acquisition, Activation, Retention, Revenue, Referral) model.</p> <p>Lewis shares his philosophy on choosing the right incentives:&nbsp;</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://impact.com/wp-content/uploads/2025/03/right-incentives-1024x576.webp" alt="Quote from Doug Lewis, CMO of Feeling Great, on the importance of incentives in referral programs for travel nursing." class="wp-image-129962" srcset="https://impact.com/wp-content/uploads/2025/03/right-incentives-1024x576.webp 1024w, https://impact.com/wp-content/uploads/2025/03/right-incentives-300x169.webp 300w, https://impact.com/wp-content/uploads/2025/03/right-incentives-768x432.webp 768w, https://impact.com/wp-content/uploads/2025/03/right-incentives-1536x864.webp 1536w, https://impact.com/wp-content/uploads/2025/03/right-incentives-1200x675.webp 1200w, https://impact.com/wp-content/uploads/2025/03/right-incentives.webp 1600w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p>On the other hand, a different approach worked better at Hired, a tech labor marketplace.&nbsp;</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://impact.com/wp-content/uploads/2025/03/different-approach-1024x576.webp" alt="Quote from Doug Lewis, CMO of Feeling Great, discussing the impact of referrals and creating positive customer experiences." class="wp-image-129968" srcset="https://impact.com/wp-content/uploads/2025/03/different-approach-1024x576.webp 1024w, https://impact.com/wp-content/uploads/2025/03/different-approach-300x169.webp 300w, https://impact.com/wp-content/uploads/2025/03/different-approach-768x432.webp 768w, https://impact.com/wp-content/uploads/2025/03/different-approach-1536x864.webp 1536w, https://impact.com/wp-content/uploads/2025/03/different-approach-1200x675.webp 1200w, https://impact.com/wp-content/uploads/2025/03/different-approach.webp 1600w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p>Beyond customizing rewards, brands need to stay top-of-mind for customers. Leslie Barrett notes how consistent engagement builds trust and increases the likelihood of advocacy:</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://impact.com/wp-content/uploads/2025/03/engagement-builds-trust-1024x576.webp" alt="Text from Leslie Barret emphasizes the importance of timely email communication to build trust with potential clients." class="wp-image-129974" srcset="https://impact.com/wp-content/uploads/2025/03/engagement-builds-trust-1024x576.webp 1024w, https://impact.com/wp-content/uploads/2025/03/engagement-builds-trust-300x169.webp 300w, https://impact.com/wp-content/uploads/2025/03/engagement-builds-trust-768x432.webp 768w, https://impact.com/wp-content/uploads/2025/03/engagement-builds-trust-1536x864.webp 1536w, https://impact.com/wp-content/uploads/2025/03/engagement-builds-trust-1200x675.webp 1200w, https://impact.com/wp-content/uploads/2025/03/engagement-builds-trust.webp 1600w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <h3 class="wp-block-heading">3. Use the low-cost nature of referral to stretch your marketing budget</h3> <p>Since you only pay for successful referrals, you avoid wasting money on ads that may or may not convert.</p> <p>One way to increase efficiency further is to implement a double-sided referral program, which rewards both the referrer and the referred customer. This win-win situation motivates everyone involved and leads to higher participation rates.</p> <p>Over <a href="https://impact.com/ebooks/revenue-generating-advocates-ebook-refr-ebk-adv-ed-nam-0624/" target="_blank" rel="noreferrer noopener">78 percent of referral programs are double-sided</a>, demonstrating their popularity and effectiveness in driving engagement and conversions. Customers who see they&#8217;re also benefiting are more likely to actively share referral opportunities.</p> <h3 class="wp-block-heading">4. Demonstrate to stakeholders how referral marketing influences revenue</h3> <p><a href="https://impact.com/referral/referral-marketing-buying-committee/" target="_blank" rel="noreferrer noopener">Securing stakeholder buy-in</a> is crucial to successfully implementing referral marketing. Different stakeholders—whether executives, finance teams, or marketing leaders—have unique priorities, and tailoring your pitch to their concerns can make all the difference.</p> <p>Fraser notes that to <a href="https://impact.com/research-reports/state-referral-marketing-consumers-refr-rrt-adv-ed-nam-0424/" target="_blank" rel="noreferrer noopener">gain executive support</a>, you should focus on how referral programs drive customer lifetime value (CLV) and lower acquisition costs. He further explains that finance teams will be interested in how the channel ties expenses to actual results rather than speculative ad spend. Finally, marketing teams will benefit from understanding how referrals generate higher-intent leads than paid ads.</p> <h3 class="wp-block-heading">5. Gather feedback and build communities to increase consumer trust</h3> <p>Customer feedback is invaluable for refining and scaling a referral program. Understanding what works and what doesn&#8217;t improves incentives, optimizes user experience, and drives higher engagement.</p> <p>Ozkan Demir delves into the importance of keeping the feedback loop open.&nbsp;</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://impact.com/wp-content/uploads/2025/03/feedback-loop-1024x576.webp" alt="Text quote by Ozkan Demir, CEO of Pisano, discussing the importance of feedback and customer trust in a visually engaging layout." class="wp-image-129980" srcset="https://impact.com/wp-content/uploads/2025/03/feedback-loop-1024x576.webp 1024w, https://impact.com/wp-content/uploads/2025/03/feedback-loop-300x169.webp 300w, https://impact.com/wp-content/uploads/2025/03/feedback-loop-768x432.webp 768w, https://impact.com/wp-content/uploads/2025/03/feedback-loop-1536x864.webp 1536w, https://impact.com/wp-content/uploads/2025/03/feedback-loop-1200x675.webp 1200w, https://impact.com/wp-content/uploads/2025/03/feedback-loop.webp 1600w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p>Demir also notes that the key to receiving regular feedback is showing customers that you value their opinions.&nbsp;</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://impact.com/wp-content/uploads/2025/03/regular-feedback-1024x576.webp" alt="Quote from Ozkhan Demir, CEO of Pisano, discussing customer feedback and the importance of communication in process changes." class="wp-image-129986" srcset="https://impact.com/wp-content/uploads/2025/03/regular-feedback-1024x576.webp 1024w, https://impact.com/wp-content/uploads/2025/03/regular-feedback-300x169.webp 300w, https://impact.com/wp-content/uploads/2025/03/regular-feedback-768x432.webp 768w, https://impact.com/wp-content/uploads/2025/03/regular-feedback-1536x864.webp 1536w, https://impact.com/wp-content/uploads/2025/03/regular-feedback-1200x675.webp 1200w, https://impact.com/wp-content/uploads/2025/03/regular-feedback.webp 1600w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p>Brands can collect feedback through various channels, including:</p> <ul class="wp-block-list"> <li><strong>Surveys</strong>: Ask customers what incentives motivate them most.</li> <li><strong>Behavioral data</strong>: Track referral activity to understand what drives engagement.</li> <li><strong>Customer support interactions</strong>: Gather insights from questions or concerns related to the referral program.</li> <li><strong>Track performance</strong>: Monitor referral links to identify which channels and messaging drive the most successful referrals</li> </ul> <p>Barret highlights how creating a community encourages customers to get involved and share their views.&nbsp;</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://impact.com/wp-content/uploads/2025/03/Barret-highlights-1024x576.webp" alt="Quote from Leslie Barret, former Senior Director at Sendoso, discussing the benefits of a Slack community for sharing best practices." class="wp-image-129992" srcset="https://impact.com/wp-content/uploads/2025/03/Barret-highlights-1024x576.webp 1024w, https://impact.com/wp-content/uploads/2025/03/Barret-highlights-300x169.webp 300w, https://impact.com/wp-content/uploads/2025/03/Barret-highlights-768x432.webp 768w, https://impact.com/wp-content/uploads/2025/03/Barret-highlights-1536x864.webp 1536w, https://impact.com/wp-content/uploads/2025/03/Barret-highlights-1200x675.webp 1200w, https://impact.com/wp-content/uploads/2025/03/Barret-highlights.webp 1600w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <h3 class="wp-block-heading">6. Strategically promote your referral program without annoying customers </h3> <p>Referral programs should be easy to find but not intrusive. Customers shouldn&#8217;t hunt for referral opportunities or feel bombarded. The key is strategic placement and using natural touchpoints where customers are most engaged.</p> <p>Lewis shares how his team approached this:&nbsp;</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://impact.com/wp-content/uploads/2025/03/Lewis-shares-1024x576.webp" alt="Quote from Doug Lewis, CMO of Feeling Great, about effective referral programs and user engagement strategies. Orange gradient background." class="wp-image-129998" srcset="https://impact.com/wp-content/uploads/2025/03/Lewis-shares-1024x576.webp 1024w, https://impact.com/wp-content/uploads/2025/03/Lewis-shares-300x169.webp 300w, https://impact.com/wp-content/uploads/2025/03/Lewis-shares-768x432.webp 768w, https://impact.com/wp-content/uploads/2025/03/Lewis-shares-1536x864.webp 1536w, https://impact.com/wp-content/uploads/2025/03/Lewis-shares-1200x675.webp 1200w, https://impact.com/wp-content/uploads/2025/03/Lewis-shares.webp 1600w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p>Understanding the audience played a critical role in the success of their referral marketing campaign, with personalized referral links sent via welcome emails generating the highest engagement.&nbsp;</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://impact.com/wp-content/uploads/2025/03/personalized-referral-links-1024x576.webp" alt="Quote from Doug Lewis, CMO of Feeling Great, discussing insights on engaging travel nurses through Facebook groups." class="wp-image-130004" srcset="https://impact.com/wp-content/uploads/2025/03/personalized-referral-links-1024x576.webp 1024w, https://impact.com/wp-content/uploads/2025/03/personalized-referral-links-300x169.webp 300w, https://impact.com/wp-content/uploads/2025/03/personalized-referral-links-768x432.webp 768w, https://impact.com/wp-content/uploads/2025/03/personalized-referral-links-1536x864.webp 1536w, https://impact.com/wp-content/uploads/2025/03/personalized-referral-links-1200x675.webp 1200w, https://impact.com/wp-content/uploads/2025/03/personalized-referral-links.webp 1600w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p>Another important element is removing friction from the process. The easier it is for customers to refer their friends and track rewards, the more likely they are to engage.</p> <p>Fraser emphasizes this point:</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://impact.com/wp-content/uploads/2025/03/image-1024x576.jpeg" alt="Quote from Will Fraser, Head of impact.com/advocate, discussing the importance of a seamless customer experience in referrals." class="wp-image-130010" srcset="https://impact.com/wp-content/uploads/2025/03/image-1024x576.jpeg 1024w, https://impact.com/wp-content/uploads/2025/03/image-300x169.jpeg 300w, https://impact.com/wp-content/uploads/2025/03/image-768x432.jpeg 768w, https://impact.com/wp-content/uploads/2025/03/image-1536x864.jpeg 1536w, https://impact.com/wp-content/uploads/2025/03/image-1200x675.jpeg 1200w, https://impact.com/wp-content/uploads/2025/03/image.jpeg 1600w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <h2 class="wp-block-heading">Turn your happy customers into your best growth channel</h2> <p>Referral marketing is one of the most cost-effective ways to bring in new customers and grow your brand. It lowers acquisition costs, builds trust, and turns satisfied customers into advocates who actively promote your business.</p> <p>If you&#8217;re not using referral marketing, now&#8217;s the time to start. Keep it simple, customer-focused, and easy to share.&nbsp;</p> <p>Whether offering discounts, exclusive perks, or cash incentives, make referrals a natural and rewarding experience. By implementing a successful referral program with personalized referral links, you can transform satisfied customers into brand advocates who drive continuous growth through authentic referral marketing campaigns.</p> <p>Ready to turn happy customers into your best growth channel? <a href="https://impact.com/get-started/" target="_blank" rel="noreferrer noopener">Request a demo today.</a> </p> <p>Want to learn more about how customer referral and loyalty strategies can grow your business?&nbsp; Check out these resources:</p> <ul class="wp-block-list"> <li><a href="https://impact.com/commerce-content/marketing-tactics-that-rebuild-customer-loyalty/" target="_blank" rel="noreferrer noopener">How to win back lost customers: 7 marketing tactics that rebuild customer loyalty</a> [blog] </li> <li><a href="https://impact.com/referral/successful-ecommerce-referral-programs/" target="_blank" rel="noreferrer noopener">5 successful ecommerce referral programs and why they work </a>[blog] </li> <li><a href="https://impact.com/referral/new-referral-platform-in-6-easy-steps/" target="_blank" rel="noreferrer noopener">How to switch to a new referral platform in 6 easy steps </a>[blog] </li> <li><a href="https://impact.com/partnerships/customer-referral-marketing-trends-in-2024/" target="_blank" rel="noreferrer noopener">Top 6 customer referral marketing trends your brand can leverage in 2024 </a>[blog] </li> <li><a href="https://impact.com/partnerships/referral-marketing-methods-acquire-new-users/" target="_blank" rel="noreferrer noopener">7 referral marketing strategies to grow your retail business [+stand-out brand examples] </a>[blog]</li> <li><a href="https://impact.com/onesheets/introducing-impact-com-advocate-refr-osb-imp-aw-nam-0305/" target="_blank" rel="noreferrer noopener">Turn delighted customers into revenue-driving advocates</a> [ebook]</li> <li><a href="https://impact.com/referral/scaling-customer-referral-programs-with-tech/" target="_blank" rel="noreferrer noopener">More than a pop-up: Building a customer referral program that scales [+ the tech that drives it</a> [blog] </li> </ul> <h2 class="wp-block-heading">FAQs: </h2> <div class="accordion-container" data-module-position="40" data-distinct-module-position="7" data-tab-position="0" data-module-id="block_ad2f4a3aa5b03ffe60f5153d32d4731f" data-module-name="Accordion" > <div class="accordion-block columns-1"> <div class="box-container"> <div class="box"> <div class="drawer no-icon"> <h6 class="title">What makes referral marketing unique?</h6> </div> <div class="panel"> <div><p>Referral marketing taps into trust—people are more likely to buy from brands recommended by friends. Plus, it&#8217;s cost-effective, performance-based, and drives high-quality, loyal customers.</p> </div> </div> </div> </div> <div class="box-container"> <div class="box"> <div class="drawer no-icon"> <h6 class="title">What is the value of customer referrals?</h6> </div> <div class="panel"> <div><p>Referred customers convert faster, spend more, and stay longer. They lower acquisition costs and create a cycle of organic growth through word-of-mouth.</p> </div> </div> </div> </div> <div class="box-container"> <div class="box"> <div class="drawer no-icon"> <h6 class="title">What are the advantages and disadvantages of referral?</h6> </div> <div class="panel"> <div><p><!-- wp:paragraph --></p> <p>Referral marketing is one of the most effective ways to grow, but like any strategy, it has pros and cons. Here&#8217;s a quick breakdown:</p> <p><!-- /wp:paragraph --> <!-- wp:paragraph --></p> <p><strong>Advantages:</strong></p> <p><!-- /wp:paragraph --> <!-- wp:list --></p> <ul class="wp-block-list"><!-- wp:list-item --></p> <li>Low-cost, high-ROI customer acquisition</li> <p><!-- /wp:list-item --> <!-- wp:list-item --></p> <li>Builds trust and brand loyalty</li> <p><!-- /wp:list-item --> <!-- wp:list-item --></p> <li>Brings in high-quality, engaged customers</li> <p><!-- /wp:list-item --></ul> <p><!-- /wp:list --> <!-- wp:paragraph --></p> <p><strong>Disadvantages:</strong></p> <p><!-- /wp:paragraph --> <!-- wp:list --></p> <ul class="wp-block-list"><!-- wp:list-item --></p> <li>Requires happy, engaged customers to work</li> <p><!-- /wp:list-item --> <!-- wp:list-item --></p> <li>Incentives need to be well-balanced to avoid overpaying</li> <p><!-- /wp:list-item --> <!-- wp:list-item --></p> <li>Tracking and managing referrals can be complex without the right tools</li> <p><!-- /wp:list-item --></ul> <p><!-- /wp:list --></p> </div> </div> </div> </div> </div> </div> <p>The post <a href="https://impact.com/referral/benefits-of-referral-marketing/">The referral effect: 6 reasons your business needs a referral marketing program </a> appeared first on <a href="https://impact.com">impact.com</a>.</p> ]]></content:encoded> <media:content url="https://impact.com/wp-content/uploads/2025/03/referral-ropes-together.webp" width="1880" height="900" medium="image" type="image/webp"/><webfeeds:featuredImage url="https://impact.com/wp-content/uploads/2025/03/referral-ropes-together.webp" width="1880" height="900" type="image/webp"/><enclosure url="https://impact.com/wp-content/uploads/2025/03/referral-ropes-together.webp" length="98244" type="image/webp"/> </item> <item> <title>How to create social media content people actually want to engage with</title> <link>https://impact.com/news/social-media-content-to-engage-with/</link> <dc:creator><![CDATA[Emily Strydom, Marketing Manager, Social Media in Marketing]]></dc:creator> <pubDate>Thu, 20 Mar 2025 06:45:23 +0000</pubDate> <category><![CDATA[News]]></category> <guid isPermaLink="false">https://impact.com/?p=129850</guid> <description><![CDATA[<p>Social media works best when it’s a two-way exchange. Engagement strengthens connections, keeps brands in the conversation, and builds trust over time. When content invites participation, it feels less like marketing and more like a real interaction. Brands that listen, adapt, and create space for their audience build stronger relationships and maintain relevance.</p> <p>The post <a href="https://impact.com/news/social-media-content-to-engage-with/">How to create social media content people actually want to engage with</a> appeared first on <a href="https://impact.com">impact.com</a>.</p> ]]></description> <content:encoded><![CDATA[ <p>As of 2025, <a href="https://datareportal.com/social-media-users" target="_blank" rel="noreferrer noopener">5.124 billion people</a> are on social media, bouncing between 6.7 different platforms on any given day. </p> <p>Every second, posts, stories, reels, and updates flood feeds, with brands, influencers, and everyday users sharing content at a steady pace. Staying visible takes more than frequent posting—it requires content that feels relevant and encourages participation.</p> <p>This guide breaks down techniques for creating content that engages, drives interaction, and builds long-term loyalty across social media platforms.</p> <html> <head> <style> .box { background-color: #FBFBFB; width: flex; border: 1px solid #EAEBED; border-radius: 8px; margin: auto; max-width: 940px; padding: 30px 30px 5px; } .box h5 { margin-top: 0; } .box ul { margin-bottom: 0; } .box li { color: #667082; } </style> </head> <body> <div class="box"> <h5>Key takeaways from this blog</h5> <ul> <li>Engagement signals brand alignment, builds community, and strengthens audience relationships.</li> <li>Social media algorithms prioritize interactive content, increasing organic reach and visibility.</li> <li>A structured content plan helps maintain consistency and encourages meaningful interactions.</li> <li>Social listening and data analysis provide valuable insights for refining engagement strategies.</li> <li>Testing new formats and adjusting based on audience response improves long-term results.</li> </ul> </div> </body> </html> <h2 class="wp-block-heading"><strong>Why social media engagement is a must for businesses</strong></h2> <p>Engagement reflects brand trust, visibility, and community strength. It shapes how people connect with your business and drives long-term growth. Here’s more on why it matters:</p> <h3 class="wp-block-heading"><strong>1. Engagement proves audience alignment</strong></h3> <p>When people comment, share, or reply, they show that your content connects with them. Engagement reflects alignment between your brand and its audience.</p> <p><a href="https://www.deloitte.com/global/en/issues/work/content/genz-millennialsurvey.html" target="_blank" rel="noreferrer noopener">Gen Z and millennials</a>, in particular, prioritize authenticity and shared values when engaging with brands. LEGO, for example, has built a massively engaged community by encouraging fans to share creations, pitch product ideas, and join brand-led discussions. This two-way interaction transforms customers into brand advocates.</p> <h3 class="wp-block-heading"><strong>2. It turns social media into a conversation, not a broadcast</strong></h3> <p>Nobody likes a one-sided conversation. Brands that respond to comments, acknowledge feedback, and engage in real-time discussions build stronger connections.</p> <p>Think of social media engagement as ongoing market research. Every comment, share, and reaction is a clue about what your audience values.&nbsp;&nbsp;</p> <h3 class="wp-block-heading"><strong>3. It builds trust and loyalty through community</strong></h3> <p>A social media following isn’t the same as a community. The difference? A community makes people feel heard, valued, and connected.</p> <p>Glossier does this well. It treats customers as insiders, encouraging them to share feedback and beauty routines. Through Instagram polls and its community Slack, Glossier sparks real conversations, making customers feel like co-creators, not just consumers.&nbsp;</p> <h3 class="wp-block-heading"><strong>4. It fuels visibility and organic reach</strong></h3> <p>Social media algorithms reward engagement. Posts that spark audience interaction are prioritized in feeds, amplifying brand exposure without relying solely on paid ads.</p> <p>A 2024 Stasita survey found that 83 percent <a href="https://www.statista.com/statistics/188447/influence-of-global-social-media-marketing-usage-on-businesses/" target="_blank" rel="noreferrer noopener">of marketers</a> cite increased exposure as a key benefit of social media marketing, proving that engagement directly influences visibility. A growing reach means lower reliance on paid promotion and more opportunities for organic brand discovery.</p> <h3 class="wp-block-heading"><strong>5. Creates a competitive advantage in a crowded market</strong></h3> <p>With millions of brands competing for attention, engagement sets businesses apart. A thriving community creates brand stickiness, making audiences less likely to switch to competitors.</p> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="674" height="391" src="https://impact.com/wp-content/uploads/2025/03/Wendys.webp" alt="Wendy's tweet humorously critiques McDonald's broken tweet, comparing it to their infamous ice cream machine malfunctions." class="wp-image-129866" srcset="https://impact.com/wp-content/uploads/2025/03/Wendys.webp 674w, https://impact.com/wp-content/uploads/2025/03/Wendys-300x174.webp 300w" sizes="auto, (max-width: 674px) 100vw, 674px" /></figure> <p>Source: <a href="https://www.wendys.com/" target="_blank" rel="noreferrer noopener">Wendy’s</a></p> <p>Wendy’s, for example, has built a loyal following by making social media a conversation, not a sales pitch. Its quick-witted replies and playful interactions keep audiences engaged, strengthening brand affinity beyond the product itself.&nbsp;&nbsp;</p> <h3 class="wp-block-heading"><strong>6. Provides valuable insights for marketing and product teams</strong></h3> <p>Every comment, share, and reaction offers insight into what connects with audiences, helping brands refine content strategies and inform product decisions.</p> <p>Beyond social metrics, engagement provides direct insight into customer behavior, pain points, and brand experiences. Social marketers can fine-tune messaging, adapt strategies, and relay valuable feedback to marketing, product, and sales teams. When brands actively listen and adjust, engagement becomes a tool for growth, not just a number.</p> <h2 class="wp-block-heading"><strong>Common social media engagement challenges (and how to fix them)</strong></h2> <p>Building engagement requires strategy and adaptability. Here’s why brands struggle and how to break through.</p> <h3 class="wp-block-heading"><strong>Challenge #1: Breaking through the noise</strong></h3> <p>Capturing attention isn’t easy. On Facebook, engagement <a href="https://blog.hootsuite.com/facebook-statistics/" target="_blank" rel="noreferrer noopener">hovers at</a> 0.07 percent, with images slightly higher at 0.12 percent. Instagram photos <a href="https://blog.hootsuite.com/instagram-statistics/" target="_blank" rel="noreferrer noopener">perform better at</a> 2.69 percent, but interaction isn’t guaranteed.</p> <p>The takeaway? Posting more won’t cut it—posting better will. Content needs to be:</p> <ul class="wp-block-list"> <li>Personal (relatable and human, not overly polished)</li> <li>Interactive (questions, polls, and UGC spark participation)</li> <li>Story-driven (narratives build emotional connections)</li> </ul> <h3 class="wp-block-heading"><strong>Challenge #2: Internal pushback on engagement-first strategies</strong></h3> <p>Many brands, especially in corporate or luxury sectors, resist engagement-focused content. Leadership may prioritize polished branding over conversation-driven content.</p> <p>The fix? Show that engagement is more than a social media goal—it’s a business growth strategy. Start with small tests (polls, Q&amp;As, informal posts) and prove how engagement boosts conversions and brand loyalty.</p> <h3 class="wp-block-heading"><strong>Challenge #3: Lack of historical data</strong></h3> <p>Newer brands often hesitate, uncertain about what will connect with their audience. Many rely on safe, generic content without past data that lacks impact.</p> <p>Solution: Test, track, refine. Start with small, interactive content experiments. Engagement insights come from doing, not guessing.</p> <h2 class="wp-block-heading"><strong>How to drive engagement with a smart content strategy</strong></h2> <p>Engagement isn’t random. A clear plan, intentional goals, and ongoing adjustments keep content relevant and interactive. Here’s how to create posts that encourage participation and strengthen community ties.</p> <h3 class="wp-block-heading"><strong>1. Set engagement goals that match your brand’s needs</strong></h3> <p>Not every interaction carries the same weight. Before crafting content, determine:</p> <ul class="wp-block-list"> <li><strong>Are you measuring audience interaction?</strong> (Comments, replies, shares)</li> <li><strong>Are you tracking reach?</strong> (Impressions, profile visits, mentions)</li> <li><strong>Are you driving action?</strong> (Link clicks, saves, direct messages)</li> </ul> <p>Once you set clear KPIs, align them with broader business objectives. A retail brand might measure how engagement drives sales, while a B2B company could track lead generation through content and audience interactions.&nbsp;&nbsp;</p> <h3 class="wp-block-heading"><strong>2. Lean into data and social listening</strong></h3> <p>Past performance provides valuable insight into engagement trends. Analyze historical data alongside your engagement KPIs to identify the content that generates the most audience interaction.</p> <p>Look for patterns in formats, topics, and messaging that consistently lead to shares, saves, or comments. Tools like Sprout Social, Hootsuite, and Brandwatch can help track engagement trends, audience sentiment, and competitor activity.</p> <p>Examining engagement beyond your own content reveals opportunities to refine your strategy and create content that resonates more effectively.</p> <h3 class="wp-block-heading"><strong>3. Maintain consistency with an engagement-driven content plan</strong></h3> <p>Posting randomly won’t build engagement. A structured plan will. Treat engagement as a content pillar, not an afterthought.</p> <p>Your strategy should include:</p> <ul class="wp-block-list"> <li>A mix of interactive posts (polls, questions, challenges)</li> <li>Clear calls to action (CTAs) (encouraging shares, comments, and participation)</li> <li>A posting schedule that prioritizes quality over frequency</li> </ul> <h3 class="wp-block-heading"><strong>4. Experiment with the 80/20 rule</strong></h3> <p>Consistency builds stability, but growth comes from experimentation. The 80/20 rule keeps brands adaptable: 80 percent of content follows proven strategies, while 20 percent explores new formats, messaging, and engagement tactics to keep audiences engaged.</p> <p>Use that 20 percent to test beyond interactive features like polls, Q&amp;As, and videos Try new formats, tones, and creative approaches to see what captures attention.&nbsp;</p> <p>For example, if your brand typically posts formal case studies, experiment with humor, meme-driven content, or storytelling to make the message more relatable. A B2B company that usually shares industry reports could test more conversational insights, while a retail brand might transform static product posts into behind-the-scenes videos or customer-led stories.</p> <p>A good place to start is to look at content that already performs well in your 80 percent and modify it in unexpected ways. Small shifts—whether in visuals, copy, or format—can break audience habits and encourage deeper interaction while keeping your brand recognizable.</p> <p>Small-scale tests provide proof for teams facing internal resistance. Once experiments show impact, it’s easier to get leadership buy-in and align engagement strategies with business goals like revenue and lead generation.</p> <h3 class="wp-block-heading"><strong>5. Prioritize community engagement</strong></h3> <p>Engagement is a two-way street. Brands that actively respond to comments, messages, and mentions create stronger connections and build trust. A community engagement policy helps ensure consistency, making interactions feel natural and responsive, rather than sporadic or forced.</p> <p>Duolingo thrives on playful engagement, especially on TikTok. The brand responds to comments, jumps on trends, and uses humor to keep users involved.<br></p> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="700" height="411" src="https://impact.com/wp-content/uploads/2025/03/Duolingo.webp" alt="A person sits in front of a plush green owl mascot, wearing oversized orange footwear in a colorful, energetic setting." class="wp-image-129873" srcset="https://impact.com/wp-content/uploads/2025/03/Duolingo.webp 700w, https://impact.com/wp-content/uploads/2025/03/Duolingo-300x176.webp 300w" sizes="auto, (max-width: 700px) 100vw, 700px" /></figure> <p>Source: <a href="https://www.duolingo.com/" target="_blank" rel="noreferrer noopener">Duolingo</a></p> <p>Like Duolingo, you can respond with personality, acknowledge your audience, and involve them in the conversation. Run polls, ask followers what content they want more of, and create posts that invite participation. This not only humanizes your brand but also reinforces that your audience’s voice matters.</p> <h3 class="wp-block-heading"><strong>6. Connect social engagement with broader marketing efforts</strong></h3> <p>Social media data is valuable, but it’s only part of the picture. Look beyond platform metrics and collaborate with other marketing teams to see what’s working across different channels. If a blog post, webinar, or email campaign is performing well, find ways to adapt it for social media.</p> <p>You can also identify gaps in what the audience feels or takes away from other marketing efforts, and use organic social to plug that hole. For example, when collaborating on a webinar, paid social content might focus on providing support through the resource itself, while organic social content can make the audience feel seen by addressing the pain points that led them to seek that support. This approach strengthens engagement by making marketing efforts more holistic and audience-driven.</p> <p>Relay social insights back to content teams to help shape future marketing efforts. If certain topics spark engagement on social, they might also perform well as long-form content, podcasts, or video series.</p> <h2 class="wp-block-heading"><strong>FAQs</strong></h2> <div class="accordion-container" data-module-position="41" data-distinct-module-position="8" data-tab-position="0" data-module-id="block_045eb47463deb518af26e13f5df67278" data-module-name="Accordion" > <div class="accordion-block columns-1"> <div class="box-container"> <div class="box"> <div class="drawer no-icon"> <h6 class="title">1. How often should I post on social media to maximize engagement?</h6> </div> <div class="panel"> <div><p>It depends on your audience and platform. Start with 3-5 posts per week, and adjust based on engagement data. Consistency matters more than frequency.</p> </div> </div> </div> </div> <div class="box-container"> <div class="box"> <div class="drawer no-icon"> <h6 class="title">2. What types of content drive the most engagement?</h6> </div> <div class="panel"> <div><p>Content that educates, entertains, or sparks emotion tends to perform best. Think behind-the-scenes videos, user-generated content, and interactive polls. A good rule of thumb is to ask: What value are we providing to our audience with this post? You build deeper engagement and a loyal following by centering your content around community needs and interests.</p> </div> </div> </div> </div> <div class="box-container"> <div class="box"> <div class="drawer no-icon"> <h6 class="title">3. How can I measure the success of my engagement efforts?</h6> </div> <div class="panel"> <div><p>Track metrics like comments, shares, and saves, as well as broader KPIs like reach and follower growth. Use platform analytics to refine your strategy.</p> </div> </div> </div> </div> <div class="box-container"> <div class="box"> <div class="drawer no-icon"> <h6 class="title">4. What if my engagement rates are low despite consistent posting?</h6> </div> <div class="panel"> <div><p>Revisit your audience research and experiment with new formats. Engage actively with your followers and consider collaborating with influencers to boost visibility.</p> </div> </div> </div> </div> </div> </div> <h2 class="wp-block-heading"><strong>Keeping the Conversation Going</strong></h2> <p>Social media is constantly shifting, but one thing stays the same—engagement makes the difference between brands people scroll past and brands they connect with. Creating content that sparks participation isn’t about chasing algorithms. It’s about listening, adapting, and making space for audience interaction.</p> <p>Every comment, share, and reaction is an opportunity to build trust and strengthen community ties. Whether through quick-witted brand responses, user-driven content, or well-placed interactive posts, engagement shapes long-term relationships.</p> <p>The brands that prioritize participation over passive content will always have a place in the conversation. <strong>&nbsp;</strong></p> <p>The post <a href="https://impact.com/news/social-media-content-to-engage-with/">How to create social media content people actually want to engage with</a> appeared first on <a href="https://impact.com">impact.com</a>.</p> ]]></content:encoded> <media:content url="https://impact.com/wp-content/uploads/2025/03/social-media-content.webp" width="1880" height="900" medium="image" type="image/webp"/><webfeeds:featuredImage url="https://impact.com/wp-content/uploads/2025/03/social-media-content.webp" width="1880" height="900" type="image/webp"/><enclosure url="https://impact.com/wp-content/uploads/2025/03/social-media-content.webp" length="94536" type="image/webp"/> </item> <item> <title>How top brands achieve 11% sales growth: 5 benefits of retail media networks revealed</title> <link>https://impact.com/partnerships/benefits-of-retail-media-networks/</link> <dc:creator><![CDATA[Jerrid Grimm, Publisher Marketing Director]]></dc:creator> <pubDate>Wed, 19 Mar 2025 13:40:43 +0000</pubDate> <category><![CDATA[Partnerships]]></category> <guid isPermaLink="false">https://impact.com/?p=129707</guid> <description><![CDATA[<p>Retail media networks are transforming how brands connect with high-intent shoppers, offering powerful insights and real-time optimization. Discover five key benefits of retail media and how first-party data can help you create smarter, more effective marketing campaigns.</p> <p>The post <a href="https://impact.com/partnerships/benefits-of-retail-media-networks/">How top brands achieve 11% sales growth: 5 benefits of retail media networks revealed</a> appeared first on <a href="https://impact.com">impact.com</a>.</p> ]]></description> <content:encoded><![CDATA[ <p>Retail media networks connect brands directly with high-intent shoppers at purchase. Powered by first-party data, these platforms provide visibility into customer behavior, enabling precision targeting that traditional advertising channels simply can&#8217;t match.</p> <p>The numbers speak volumes: U.S. brands using sponsored product ads experience <a href="https://s3.amazonaws.com/media.mediapost.com/uploads/CRITEO_24_ROAS_Trap_Q2_RM_Report_EN.pdf" target="_blank" rel="noreferrer noopener">428 percent incremental ROI</a> by reaching consumers primed to convert.</p> <p>For marketers seeking measurable results in a fragmented digital environment,<strong> </strong><a href="https://impact.com/retail-media/retail-media-marketing-roi/" target="_blank" rel="noreferrer noopener"><strong>retail media</strong></a><strong> offers five distinct advantages:</strong></p> <ol class="wp-block-list"> <li><a href="#increased-visibility">Increased visibility into the complete customer journey</a></li> <li><a href="#real-time-campaign">Real-time campaign optimization with closed-loop measurement</a></li> <li><a href="#precision-targeting">Precision targeting for more efficient ad spend</a></li> <li><a href="#critical-purchase">Strategic placement at critical purchase moments</a></li> <li><a href="#cross-channel">Seamless cross-channel integration for cohesive messaging</a></li> </ol> <p>Learn how brands benefit from first-party data and retail media, and why it’s becoming a top marketing strategy.</p> <html> <head> <style> .box { background-color: #FBFBFB; width: flex; border: 1px solid #EAEBED; border-radius: 8px; margin: auto; max-width: 940px; padding: 30px 30px 5px; } .box h5 { margin-top: 0; } .box ul { margin-bottom: 0; } .box li { color: #667082; } </style> </head> <body> <div class="box"> <h5>Key takeaways from this blog</h5> <ul> <li><b>Retail media networks directly connect brands</b> with high-intent shoppers at critical conversion moments, delivering 428 percent incremental ROI for sponsored product ads.</li> <li><b>First-party data enables precision targeting</b> that traditional channels can&#8217;t match, with retail media impulse placements capturing up to 72 percent of new-to-brand customers in successful campaigns.</li> <li><b>Strategic ad placement at the point of purchase</b> captures both planned and impulse buyers, turning 36 percent of one-time purchasers into repeat customers.</li> <li><b>Real-time campaign optimization</b> in closed-loop environments allows brands to track performance, measure conversions, and adjust strategies instantly to maximize ROI.</li> <li><b>Omnichannel integration across digital and physical touchpoints</b> creates cohesive brand experiences, with successful campaigns like Danone&#8217;s generating 100,000+ new customers and 11.29 percent sales growth.</li> </ul> </div> </body> </html> <h2 class="wp-block-heading">First-party data: Retail media’s superpower</h2> <p>The best marketing strategy gets your brand in front of the right audience. But what if you had deeper insights into your audience’s behaviors and preferences? Imagine knowing not just your customers, but what they want, when they want it, and how they prefer to shop.&nbsp;</p> <p>That’s the power of first-party data—and it can supercharge your marketing ROI.</p> <h3 class="wp-block-heading">What kind of first-party data do retail media networks collect?</h3> <p><strong>First-party data is information a company collects from its own customers and audience.</strong>&nbsp;</p> <p>Retail media networks gather many data points, including:</p> <ul class="wp-block-list"> <li><strong>Shopper product interest:</strong> What customers buy, how much they spend, and which brands they prefer.&nbsp;</li> <li><strong>Browsing behavior</strong>: Which products do customers look at, and what time do they spend on each page?&nbsp;</li> <li><strong>Search data:</strong> Insights into keywords and the results customers click on.</li> <li><strong>Previous and repeat purchases:</strong> Helpful for retargeting.&nbsp;</li> <li><strong>Loyalty programs:</strong> Which deals customers will most likely act on.&nbsp;</li> <li><strong>Shipping location:</strong> Seasonal trends and geographic preferences.</li> <li><strong>Device and engagement data:</strong> How customers interact with ads.</li> </ul> <p>Unlike third-party data, which is gathered from outside sources, first-party data is derived from directly observing customer interactions and behaviors. This makes it more accurate, compliant with regulations, and extremely valuable for brands.&nbsp;</p> <p>First-party data in retail advertising gives you a direct look into your customers&#8217; minds. When retailers share their insights, you can easily personalize campaigns to match your audience&#8217;s preferences.&nbsp;</p> <h3 class="wp-block-heading">How retail media networks use first-party data</h3> <p>Retailer media networks like <a href="https://www.walmartconnect.com/" target="_blank" rel="noreferrer noopener">Walmart Connect</a> use first-party data to suggest products to high-intent shoppers.&nbsp;</p> <p>You can showcase products across the retailer’s website and properties at critical points in the buyer’s journey, such as:</p> <ul class="wp-block-list"> <li>Search pages</li> <li>Before checkout</li> <li>Post-transaction</li> </ul> <p>By tapping into the power of first-party data, you can create more effective and efficient campaigns while ensuring that every dollar spent delivers maximum impact.</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://impact.com/wp-content/uploads/2025/03/Wallmart-website-1024x576.webp" alt="Walmart website displaying four seasoning products: House Autry Chicken Fry, McCormick Taco, McCormick Onion Powder, and Four Sixes Camp Burger." class="wp-image-129743" srcset="https://impact.com/wp-content/uploads/2025/03/Wallmart-website-1024x576.webp 1024w, https://impact.com/wp-content/uploads/2025/03/Wallmart-website-300x169.webp 300w, https://impact.com/wp-content/uploads/2025/03/Wallmart-website-768x432.webp 768w, https://impact.com/wp-content/uploads/2025/03/Wallmart-website-1536x864.webp 1536w, https://impact.com/wp-content/uploads/2025/03/Wallmart-website-1200x675.webp 1200w, https://impact.com/wp-content/uploads/2025/03/Wallmart-website.webp 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p><a href="https://www.mccormick.com/" target="_blank" rel="noreferrer noopener"><em>McCormick</em></a><em> reaches in-market buyers by surfacing their kosher salt powder on </em><a href="https://www.walmart.com/" target="_blank" rel="noreferrer noopener"><em>Walmart</em></a><em>’s search page for “seasonings.”</em> </p> <h2 class="wp-block-heading">5 retail media benefits that brand marketers should know</h2> <p>Brands that tap into retail media networks gain a competitive advantage. They can personalize their messaging, maximize ad spend, and increase conversions.</p> <p>Here are five key benefits that make online retail advertising a must-have strategy for modern marketers.</p> <h3 class="wp-block-heading better-scroll" id="increased-visibility">1. Increased visibility into the customer journey&nbsp;</h3> <p>Retail media networks offer a deeper view of the customer journey from browsing to checkout, giving you visibility into how buyers interact with your brand and product category.&nbsp;</p> <p>You can use these detailed audience insights to identify and fill in gaps in your customer journey.&nbsp;</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://impact.com/wp-content/uploads/2025/03/Invoca-1024x576.webp" alt="A winding forest path symbolizes the complex buyer's journey, highlighting brands' lack of confidence in understanding it." class="wp-image-129751" srcset="https://impact.com/wp-content/uploads/2025/03/Invoca-1024x576.webp 1024w, https://impact.com/wp-content/uploads/2025/03/Invoca-300x169.webp 300w, https://impact.com/wp-content/uploads/2025/03/Invoca-768x432.webp 768w, https://impact.com/wp-content/uploads/2025/03/Invoca-1536x864.webp 1536w, https://impact.com/wp-content/uploads/2025/03/Invoca-1200x675.webp 1200w, https://impact.com/wp-content/uploads/2025/03/Invoca.webp 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p><em>Source: </em><a href="https://cdn.prod.website-files.com/5d82e225060d003d65ddae98/665641b634093b493ab3e76e_The_State_of_B2C_Revenue_Execution_Report-compressed.pdf" target="_blank" rel="noreferrer noopener"><em>Invoca</em></a></p> <h4 class="wp-block-heading">Example: How a snack brand used Instacart data to 2x sales</h4> <p>Take <a href="https://www.instacart.com/company/instacart-ads/the-new-primal-performance-surges-as-more-consumers-seek-protein-packed-snacks/" target="_blank" rel="noreferrer noopener">The New Primal</a>. The grab-and-go snack brand recognized that many shoppers used delivery services, like Instacart, to buy groceries.</p> <p>After analyzing a year of Instacart campaign data, they <strong>pinpointed key shopping events</strong>—such as back-to-school and summer vacation—when parents were more likely to buy snacks for their busy families.&nbsp;</p> <p>After running targeted campaigns during these peak times, the brand <strong>nearly </strong><a href="https://www.instacart.com/company/instacart-ads/the-new-primal-performance-surges-as-more-consumers-seek-protein-packed-snacks/" target="_blank" rel="noreferrer noopener"><strong>doubled its sales in 2024</strong></a><strong>. </strong>It also helped them <strong>capture many new-to-brand (NTB) buyers</strong>, supporting their goals to increase brand awareness and grow their customer base.&nbsp;</p> <p>Instacart’s first-party data ultimately helped them:</p> <ul class="wp-block-list"> <li>Identify key buyer journey moments&nbsp;</li> <li>Improve the customer experience and increase conversion rates</li> <li>Maximize their return on ad spend (ROAS)</li> </ul> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://impact.com/wp-content/uploads/2025/03/The-New-Primal-1024x576.webp" alt="A colorful advertisement for &quot;The New Primal&quot; snacks featuring various gluten-free products and a promotional message about their benefits." class="wp-image-129757" srcset="https://impact.com/wp-content/uploads/2025/03/The-New-Primal-1024x576.webp 1024w, https://impact.com/wp-content/uploads/2025/03/The-New-Primal-300x169.webp 300w, https://impact.com/wp-content/uploads/2025/03/The-New-Primal-768x432.webp 768w, https://impact.com/wp-content/uploads/2025/03/The-New-Primal-1536x864.webp 1536w, https://impact.com/wp-content/uploads/2025/03/The-New-Primal-1200x675.webp 1200w, https://impact.com/wp-content/uploads/2025/03/The-New-Primal.webp 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p><a href="https://www.instacart.com/store/brands/the-new-primal" target="_blank" rel="noreferrer noopener"><em>The New Primal</em></a><em> continues to invest in their relationship with Instacart and leverage first-party data to maximize their campaign impact.</em></p> <h3 class="wp-block-heading better-scroll" id="real-time-campaign">2. Real-time campaign optimization with full-funnel measurement</h3> <p>Retail media networks are closed-loop environments, making it easy to track and measure campaign performance in one place.&nbsp;&nbsp;</p> <p><strong>Closed-loop environments help brands:&nbsp;</strong></p> <ul class="wp-block-list"> <li>Measure conversions within the same ecosystem</li> <li>Simplify campaign analysis and reporting</li> <li>Link marketing efforts directly to sales outcomes</li> <li>Create transparency for ad spend</li> <li>Gain real-time campaign performance data</li> </ul> <p>These insights help brands continually optimize campaigns and produce better results over time. Some brands even use retail media networks as a testing ground for larger, more expensive campaigns on other channels with more limited data, such as network television.&nbsp;</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://impact.com/wp-content/uploads/2025/03/The-Art-and-Science-1024x576.webp" alt="A quote from Mike Feldman about the advantages of retail media analytics and quick feedback loops in advertising strategy." class="wp-image-129763" srcset="https://impact.com/wp-content/uploads/2025/03/The-Art-and-Science-1024x576.webp 1024w, https://impact.com/wp-content/uploads/2025/03/The-Art-and-Science-300x169.webp 300w, https://impact.com/wp-content/uploads/2025/03/The-Art-and-Science-768x432.webp 768w, https://impact.com/wp-content/uploads/2025/03/The-Art-and-Science-1536x864.webp 1536w, https://impact.com/wp-content/uploads/2025/03/The-Art-and-Science-1200x675.webp 1200w, https://impact.com/wp-content/uploads/2025/03/The-Art-and-Science.webp 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p><em>Source: </em><a href="https://impact.com/podcasts/episodes/the-art-and-science-of-retail-media-with-mike-feldman/" target="_blank" rel="noreferrer noopener"><em>The Art and Science of Retail Media with Mike Feldman (podcast episode)</em></a></p> <h4 class="wp-block-heading">Example: How a men’s skincare brand boosted sales 1.7x with Amazon Ads data</h4> <p><a href="https://www.amazon.co.jp/-/en/stores/%EF%BC%AD%EF%BC%A5%EF%BC%AE%EF%BC%B3%E3%80%80%EF%BC%AE%EF%BC%B5%EF%BC%AC%EF%BC%AC/page/5A2BD5BF-254F-45CD-81C9-00DBB90668EB?ref_=ast_bln&amp;store_ref=bl_ast_dp_brandLogo_sto" target="_blank" rel="noreferrer noopener">NULL</a>, a men’s skincare line, used <a href="https://advertising.amazon.com/" target="_blank" rel="noreferrer noopener">Amazon Ads</a>’ first-party data to help inform its marketing strategy by identifying keywords customers use to search for products within relevant product categories.&nbsp;</p> <p><strong>NULL’s strategy looked like this:&nbsp;</strong></p> <ul class="wp-block-list"> <li>Analyze Amazon’s first-party data to identify search habits</li> <li>Launch a new ad campaign with specific keywords</li> <li>Track keyword performance in real-time and analyze</li> <li>Analyze the results</li> <li>Optimize the campaign by adjusting the keywords, reallocating budget, retargeting, and testing new audiences</li> </ul> <p>By making necessary adjustments as performance data came in,<strong> </strong>the brand achieved a <a href="https://advertising.amazon.com/library/case-studies/goholdings-null?ref_=a20m_us_lbr_df_z2_cs_null" target="_blank" rel="noreferrer noopener"><strong>1.7x</strong></a><strong> year-over-year (YoY) increase in sales.</strong></p> <p>Instead of guessing what customers want, brands like NULL can use retail media’s first-party data to serve relevant sponsored ads within the search results.</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://impact.com/wp-content/uploads/2025/03/NULL-1024x576.webp" alt="Screenshot of an Amazon Japan webpage showcasing men's skincare products from the brand NULL, featuring various item descriptions." class="wp-image-129769" srcset="https://impact.com/wp-content/uploads/2025/03/NULL-1024x576.webp 1024w, https://impact.com/wp-content/uploads/2025/03/NULL-300x169.webp 300w, https://impact.com/wp-content/uploads/2025/03/NULL-768x432.webp 768w, https://impact.com/wp-content/uploads/2025/03/NULL-1536x864.webp 1536w, https://impact.com/wp-content/uploads/2025/03/NULL-1200x675.webp 1200w, https://impact.com/wp-content/uploads/2025/03/NULL.webp 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p><a href="https://www.amazon.co.jp/-/en/stores/%EF%BC%AD%EF%BC%A5%EF%BC%AE%EF%BC%B3%E3%80%80%EF%BC%AE%EF%BC%B5%EF%BC%AC%EF%BC%AC/page/5A2BD5BF-254F-45CD-81C9-00DBB90668EB?ref_=ast_bln&amp;store_ref=bl_ast_dp_brandLogo_sto" target="_blank" rel="noreferrer noopener"><em>NULL</em></a><em> applied an iterative approach to their sponsored placements, which covered display, search, and brand store promotions.</em></p> <h3 class="wp-block-heading better-scroll" id="precision-targeting">3. Precise targeting for more efficient campaigns</h3> <p>With retail media networks, you can create better, more precise ads that are more cost-effective and convert high-value shoppers. These insights eliminate much of the guesswork in advertising, allowing you to <strong>focus on reaching the right audience at the right time</strong>.</p> <p>For example, by examining purchase history and browsing behavior, you can uncover key moments perfect for serving targeted ads to increase brand awareness.</p> <p>Ultimately, retail media networks help you <strong>go beyond generic marketing strategies</strong>. Instead, you can focus on crafting campaigns that capture attention while moving high-value shoppers closer to purchase, increasing efficiency, and maximizing your ROI.</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://impact.com/wp-content/uploads/2025/03/podcast-episode-1024x576.webp" alt="Quote by Mike Feldman, SVP at VaynerMedia, on enhancing audience targeting in retail media for effective messaging and purchases." class="wp-image-129775" srcset="https://impact.com/wp-content/uploads/2025/03/podcast-episode-1024x576.webp 1024w, https://impact.com/wp-content/uploads/2025/03/podcast-episode-300x169.webp 300w, https://impact.com/wp-content/uploads/2025/03/podcast-episode-768x432.webp 768w, https://impact.com/wp-content/uploads/2025/03/podcast-episode-1536x864.webp 1536w, https://impact.com/wp-content/uploads/2025/03/podcast-episode-1200x675.webp 1200w, https://impact.com/wp-content/uploads/2025/03/podcast-episode.webp 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p><em>Source: </em><a href="https://impact.com/podcasts/episodes/the-art-and-science-of-retail-media-with-mike-feldman/" target="_blank" rel="noreferrer noopener"><em>The Art and Science of Retail Media with Mike Feldman (podcast episode)</em></a></p> <h4 class="wp-block-heading">Example: How a pet food brand reached 40percent of dog and cat food customers on Amazon</h4> <p><a href="https://fox4pets.de/" target="_blank" rel="noreferrer noopener">Fox4Pets</a>, a pet food company, is a perfect example of how brands can use retail media to increase brand awareness strategically. They worked with <a href="https://advertising.amazon.com/" target="_blank" rel="noreferrer noopener">Amazon Ads</a> to successfully launch two new pet food brands—DOGGY Dog and KITTY Cat—into the market.&nbsp;</p> <p>The brand analyzed Amazon&#8217;s first-party data with the help of an ad agency to create a full-funnel retail media marketing strategy.&nbsp;</p> <p><strong>The team identified two key audience segments to target:&nbsp;</strong></p> <ul class="wp-block-list"> <li>Loyal GranataPet customers&nbsp;</li> <li>NTB shoppers</li> </ul> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://impact.com/wp-content/uploads/2025/03/Boston-Consulting-Group-1024x576.webp" alt="Colorful pie charts and wooden figures illustrate data on customer segmentation insights from brands and agencies." class="wp-image-129781" srcset="https://impact.com/wp-content/uploads/2025/03/Boston-Consulting-Group-1024x576.webp 1024w, https://impact.com/wp-content/uploads/2025/03/Boston-Consulting-Group-300x169.webp 300w, https://impact.com/wp-content/uploads/2025/03/Boston-Consulting-Group-768x432.webp 768w, https://impact.com/wp-content/uploads/2025/03/Boston-Consulting-Group-1536x864.webp 1536w, https://impact.com/wp-content/uploads/2025/03/Boston-Consulting-Group-1200x675.webp 1200w, https://impact.com/wp-content/uploads/2025/03/Boston-Consulting-Group.webp 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p><em>Source: </em><a href="https://www.bcg.com/publications/2024/driving-brand-success-with-retail-media-innovation" target="_blank" rel="noreferrer noopener"><em>Boston Consulting Group</em></a></p> <p><strong>Video ads were aimed at high-value audiences</strong>, such as pet owners and those who previously shopped for pet food and pet accessories. <strong>The video ad audience was then used for retargeting</strong>, setting the stage for the consideration phase.&nbsp;</p> <p>Over three months, the <strong>video ads reached over </strong><a href="https://advertising.amazon.com/library/case-studies/ameo-fox4pets/?ref_=a20m_us_lbr_cs_rfy_2_lbr_cs" target="_blank" rel="noreferrer noopener"><strong>40</strong></a><strong> percent of Amazon dog and cat food customers. </strong>They also <strong>achieved a </strong><a href="https://advertising.amazon.com/library/case-studies/ameo-fox4pets/?ref_=a20m_us_lbr_cs_rfy_2_lbr_cs" target="_blank" rel="noreferrer noopener"><strong>1,216</strong></a><strong> percent higher NTB purchase rate</strong> than similar campaigns that didn’t use video ads.</p> <p>Amazon Ads’ refined audience targeting capabilities allowed Fox4Pets to reach high-value customers and achieve exceptional NTB purchase rates.</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://impact.com/wp-content/uploads/2025/03/Refined-targeting-1024x576.webp" alt="A colorful display of six cans of KITTY Cat Paté Mix, featuring various flavors, highlighted as grain-free, complete cat food." class="wp-image-129787" srcset="https://impact.com/wp-content/uploads/2025/03/Refined-targeting-1024x576.webp 1024w, https://impact.com/wp-content/uploads/2025/03/Refined-targeting-300x169.webp 300w, https://impact.com/wp-content/uploads/2025/03/Refined-targeting-768x432.webp 768w, https://impact.com/wp-content/uploads/2025/03/Refined-targeting-1536x864.webp 1536w, https://impact.com/wp-content/uploads/2025/03/Refined-targeting-1200x675.webp 1200w, https://impact.com/wp-content/uploads/2025/03/Refined-targeting.webp 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p><em>Refined targeting across the whole funnel helped the DOGGY Dog and KITTY Cat brands launch into the market successfully.&nbsp;</em></p> <h3 class="wp-block-heading better-scroll" id="critical-purchase">4. Increased brand visibility at the point of purchase</h3> <p>Retail media places ads at the point of purchase, grabbing the attention of high-intent buyers who are already searching for products in your category.&nbsp;</p> <p>It can also capture spontaneous buyers, making it ideal for meeting brand awareness and NTB conversion goals. Once someone makes an unplanned purchase, you can easily convert them into long-term shoppers.<br><br>Though search placements are the most popular, retail media networks offer various <a href="https://impact.com/retail-media/retail-media-marketing-roi/#Popular-ad-placements" target="_blank" rel="noreferrer noopener">ad placement locations</a>. You can display ads even closer to where consumers make buying decisions, such as before or during checkout.&nbsp;</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://impact.com/wp-content/uploads/2025/03/Criteo-1024x576.webp" alt="A woman in a straw hat holds colorful shopping bags, with a vibrant orange and yellow background highlighting her enthusiasm for shopping." class="wp-image-129793" srcset="https://impact.com/wp-content/uploads/2025/03/Criteo-1024x576.webp 1024w, https://impact.com/wp-content/uploads/2025/03/Criteo-300x169.webp 300w, https://impact.com/wp-content/uploads/2025/03/Criteo-768x432.webp 768w, https://impact.com/wp-content/uploads/2025/03/Criteo-1536x864.webp 1536w, https://impact.com/wp-content/uploads/2025/03/Criteo-1200x675.webp 1200w, https://impact.com/wp-content/uploads/2025/03/Criteo.webp 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p><em>Source: </em><a href="https://s3.amazonaws.com/media.mediapost.com/uploads/CRITEO_24_ROAS_Trap_Q2_RM_Report_EN.pdf" target="_blank" rel="noreferrer noopener"><em>Criteo</em></a></p> <h4 class="wp-block-heading">Example: How a health bar brand turned 36 percent of one-time buyers into repeat customers with Instacart’s impulse ads</h4> <p><a href="https://www.kindsnacks.com/" target="_blank" rel="noreferrer noopener">KIND</a> launched an <a href="https://www.instacart.com/company/ads" target="_blank" rel="noreferrer noopener">Instacart Ads</a> campaign to advertise its single bars at impulse-dedicated placements, such as right before checkout. The goal was to authentically <strong>connect with consumers not actively searching for KIND</strong>.<br><br><strong>This approach helped them achieve </strong><a href="https://www.instacart.com/company/instacart-ads/kind-trades-up-with-impulse/" target="_blank" rel="noreferrer noopener"><strong>impressive results</strong></a><strong>:</strong></p> <ul class="wp-block-list"> <li>72 percent of impulse buyers were NTB</li> <li>36 percent of impulse buyers made a repeat purchase within 8 weeks</li> <li>16 percent of single-serve impulse buyers made multi-pack purchases within 8 weeks</li> </ul> <p><strong>Leveraging retail media’s unique capabilities can allow you to:</strong></p> <ul class="wp-block-list"> <li>Stay top-of-mind during critical moments in the shopping process</li> <li>Inspire impulse buys and influence repeat purchase decisions</li> <li>Deliver measurable outcomes, driving a stronger ROI</li> </ul> <p>The key is increasing your brand’s visibility when it matters most—and retail media networks help you do that.</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://impact.com/wp-content/uploads/2025/03/pre-checkout-1024x576.webp" alt="Shopping interface displaying snack options including fruit bars, chips, and yogurt, with prices and add-to-cart buttons." class="wp-image-129799" srcset="https://impact.com/wp-content/uploads/2025/03/pre-checkout-1024x576.webp 1024w, https://impact.com/wp-content/uploads/2025/03/pre-checkout-300x169.webp 300w, https://impact.com/wp-content/uploads/2025/03/pre-checkout-768x432.webp 768w, https://impact.com/wp-content/uploads/2025/03/pre-checkout-1536x864.webp 1536w, https://impact.com/wp-content/uploads/2025/03/pre-checkout-1200x675.webp 1200w, https://impact.com/wp-content/uploads/2025/03/pre-checkout.webp 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p><em>Instacart’s pre-checkout ads are designed to drive last-minute purchases to deliver the same remarkable results seen in KIND’s campaign.</em></p> <h3 class="wp-block-heading better-scroll" id="cross-channel">5. More cohesive messaging with cross-channel capabilities&nbsp;</h3> <p>Retail media networks can include both in-person and online shopping. You can integrate various digital and physical touchpoints to create a full-funnel marketing strategy.&nbsp;</p> <h4 class="wp-block-heading">Example: How a creamer brand supercharged sales with Walmart Connect’s omnichannel offerings</h4> <p><a href="https://www.danone.com/" target="_blank" rel="noreferrer noopener">Danone</a>, the maker of International Delight, partnered with an advertising agency to create a cross-channel marketing strategy to <strong>increase brand awareness for their cold cream foam product line</strong>.&nbsp;</p> <p>Danone wanted to use <a href="https://www.walmartconnect.com/" target="_blank" rel="noreferrer noopener">Walmart Connect</a> to increase:</p> <ul class="wp-block-list"> <li>Brand awareness</li> <li>Sales</li> <li>ROAS</li> </ul> <p>Danone’s strategy targeted customers at every level of the sales funnel and <strong>covered a wide range of onsite, offsite, and in-store tactics</strong>.&nbsp;</p> <figure class="wp-block-table"><table class="has-fixed-layout"><tbody><tr><td><strong>Upper-funnel</strong></td><td><strong>Mid-funnel</strong></td><td><strong>Lower-funnel</strong></td></tr><tr><td>&#8211; CTV ads<br>&#8211; Coffee category takeover<br>&#8211; Homepage feature<br>&#8211; Gallery takeover</td><td>&#8211; Pre-roll video ads<br>&#8211; Pinterest ads<br>&#8211; TV Wall (in-store)<br>&#8211; Self-checkout ads (in-store)</td><td>&#8211; Display<br>&#8211; Sponsored Search</td></tr></tbody></table></figure> <p>Throughout a three-month campaign, Danone <strong>gained over </strong><a href="https://www.walmartconnect.com/full-funnel-strategy-helped-coffee-creamer-brand-rise-to-the-top" target="_blank" rel="noreferrer noopener"><strong>100,000 new customers</strong></a><strong> and increased sales by 11.29 percent</strong>.</p> <p>Retail media’s ability to execute omnichannel marketing strategies in one place ensures your brand doesn’t go unnoticed in key advertising spaces. It also reinforces brand identity and creates a cohesive experience that resonates with shoppers most when they need it.&nbsp;</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://impact.com/wp-content/uploads/2025/03/Skai-1024x576.webp" alt="An infographic displaying grocery store shelves with text about retail media strategies and their five key components." class="wp-image-129813" srcset="https://impact.com/wp-content/uploads/2025/03/Skai-1024x576.webp 1024w, https://impact.com/wp-content/uploads/2025/03/Skai-300x169.webp 300w, https://impact.com/wp-content/uploads/2025/03/Skai-768x432.webp 768w, https://impact.com/wp-content/uploads/2025/03/Skai-1536x864.webp 1536w, https://impact.com/wp-content/uploads/2025/03/Skai-1200x675.webp 1200w, https://impact.com/wp-content/uploads/2025/03/Skai.webp 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p><em>Source: </em><a href="https://skai.io/wp-content/uploads/2024/02/Skai_SORM-Report_2024.pdf" target="_blank" rel="noreferrer noopener"><em>Skai</em></a></p> <h2 class="wp-block-heading">Challenges brands may face with retail media (+ how to overcome them)</h2> <p>Retail media marketing offers plenty of advantages, such as increasing brand awareness and ROI. However, if you’re new to retail media, you might encounter some obstacles. Here are a few challenges you might experience, plus strategies to circumvent them.</p> <h3 class="wp-block-heading">1. Measuring the true impact of retail media ads</h3> <p>Measuring a retail media campaign’s true impact—incrementality—isn’t always straightforward. For example, shoppers might click the ad for convenience, not because it influenced their purchase.&nbsp;</p> <p><strong>A/B testing</strong> can help separate organic interest from ad-driven sales. Comparing each group can determine the incremental lift your retail media campaigns drive. You can also<strong> leverage your own sales data</strong> to assess your performance before and after running a retail media campaign.&nbsp;</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://impact.com/wp-content/uploads/2025/03/Criteo-quote-1024x576.webp" alt="Infographic showing colorful bar graphs and text highlighting that 35% of brands face challenges in proving retail media incrementality." class="wp-image-129819" srcset="https://impact.com/wp-content/uploads/2025/03/Criteo-quote-1024x576.webp 1024w, https://impact.com/wp-content/uploads/2025/03/Criteo-quote-300x169.webp 300w, https://impact.com/wp-content/uploads/2025/03/Criteo-quote-768x432.webp 768w, https://impact.com/wp-content/uploads/2025/03/Criteo-quote-1536x864.webp 1536w, https://impact.com/wp-content/uploads/2025/03/Criteo-quote-1200x675.webp 1200w, https://impact.com/wp-content/uploads/2025/03/Criteo-quote.webp 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p><em>Source: </em><a href="https://www.criteo.com/blog/brands-wish-list-for-retail-media-growth/" target="_blank" rel="noreferrer noopener"><em>Criteo</em></a><em> </em></p> <h3 class="wp-block-heading">2. High competition for limited ad space increases advertising costs.</h3> <p>Depending on your product category, ad type, audience targeting, seasonal demand, and more, you might face fierce (read: expensive) competition for prime ad space.&nbsp;</p> <p>The fix? <strong>Focus on conducting thorough keyword and consumer research</strong> to refine your marketing strategy.&nbsp;</p> <p>Retail media networks&#8217; <strong>first-party data</strong> can also help you target high-intent audiences, optimize campaigns, and reduce ad spend over time.</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://impact.com/wp-content/uploads/2025/03/Thermajohn-1024x576.webp" alt="Amazon page for Thermajohn featuring cozy thermal apparel, showcasing models in comfortable settings with a winter backdrop." class="wp-image-129825" srcset="https://impact.com/wp-content/uploads/2025/03/Thermajohn-1024x576.webp 1024w, https://impact.com/wp-content/uploads/2025/03/Thermajohn-300x169.webp 300w, https://impact.com/wp-content/uploads/2025/03/Thermajohn-768x432.webp 768w, https://impact.com/wp-content/uploads/2025/03/Thermajohn-1536x864.webp 1536w, https://impact.com/wp-content/uploads/2025/03/Thermajohn-1200x675.webp 1200w, https://impact.com/wp-content/uploads/2025/03/Thermajohn.webp 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p><a href="https://thermajohn.com/" target="_blank" rel="noreferrer noopener"><em>Thermajohn</em></a><em> used Amazon Ads’ refined audience targeting to reach high-intent sports and outdoor enthusiasts, leading to a </em><a href="https://advertising.amazon.com/library/case-studies/thermal-j" target="_blank" rel="noreferrer noopener"><em>120percent</em></a><em> YoY increase in sales revenue and a </em><a href="https://advertising.amazon.com/library/case-studies/thermal-j" target="_blank" rel="noreferrer noopener"><em>56percent</em></a><em> reduction in ad cost of sales (ACOS).</em></p> <h3 class="wp-block-heading">3. Smaller audience compared to broader digital advertising platforms.</h3> <p>Many retail media networks have a smaller reach, making it harder to scale campaigns or achieve the same level of exposure as broader platforms. However, retail media excels at targeting high-intent shoppers, which can make up for this deficit.</p> <p>There are over <a href="https://www.modernretail.co/marketing/with-every-company-entering-the-ad-business-heres-what-to-expect-from-retail-media-networks-in-2025/" target="_blank" rel="noreferrer noopener">200 retail media networks</a>, with some catering to niche audiences. <strong>Selecting retail networks carefully</strong> to reach your target audience can ensure your marketing strategy is highly relevant and more effective.</p> <p>One way to overcome this challenge is to <strong>launch your retail marketing campaigns alongside broader commerce media campaigns</strong>. This helps expand your target audience and reach customers at every stage of their journey.</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://impact.com/wp-content/uploads/2025/03/UB-Media-1024x576.webp" alt="Screenshot of an Ulta Beauty webpage showcasing various eyeshadow stick products, their prices, ratings, and purchase options." class="wp-image-129831" srcset="https://impact.com/wp-content/uploads/2025/03/UB-Media-1024x576.webp 1024w, https://impact.com/wp-content/uploads/2025/03/UB-Media-300x169.webp 300w, https://impact.com/wp-content/uploads/2025/03/UB-Media-768x432.webp 768w, https://impact.com/wp-content/uploads/2025/03/UB-Media-1536x864.webp 1536w, https://impact.com/wp-content/uploads/2025/03/UB-Media-1200x675.webp 1200w, https://impact.com/wp-content/uploads/2025/03/UB-Media.webp 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p><em>Laura Mercier strategically invested in sponsored product placement ads across multiple retail media networks, including </em><a href="https://www.ulta.com/company/ubmedia" target="_blank" rel="noreferrer noopener"><em>UB Media</em></a><em> and </em><a href="https://advertising.amazon.com/" target="_blank" rel="noreferrer noopener"><em>Amazon Ads</em></a><em>. </em></p> <h3 class="wp-block-heading">4. Brands have less control over ad placements.</h3> <p>One of the more frustrating challenges brand marketers run into with retail media networks is being unable to control ad placement. Instead of the brand designing and placing the ad in the search results or a shopping cart, retailers control how and where an ad appears.</p> <p>Although this might seem like a major challenge, there’s a fix: <strong>build stronger retailer partnerships</strong>. This can open the door for negotiations and help you define clearer ad placement terms.&nbsp;</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://impact.com/wp-content/uploads/2025/03/WARC-1024x576.webp" alt="A hand places a wooden block with a checkmark on top of two other stacked blocks, illustrating brand safety in advertising." class="wp-image-129837" srcset="https://impact.com/wp-content/uploads/2025/03/WARC-1024x576.webp 1024w, https://impact.com/wp-content/uploads/2025/03/WARC-300x169.webp 300w, https://impact.com/wp-content/uploads/2025/03/WARC-768x432.webp 768w, https://impact.com/wp-content/uploads/2025/03/WARC-1536x864.webp 1536w, https://impact.com/wp-content/uploads/2025/03/WARC-1200x675.webp 1200w, https://impact.com/wp-content/uploads/2025/03/WARC.webp 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p><em>Source: </em><a href="https://www.warc.com/content/feed/60-of-advertisers-and-agencies-are-concerned-about-brand-safety-in-programmatic-advertising/en-gb/9798?utm_source=daily-email-free-link&amp;utm_medium=email&amp;utm_campaign=daily-email-emea-prospects-20240821" target="_blank" rel="noreferrer noopener"><em>WARC</em></a></p> <h3 class="wp-block-heading">5. Managing multiple retail media networks can be time-intensive and operationally complex.</h3> <p>Running campaigns across several RMNs can be time-intensive, especially considering each platform may have vastly different workflows. Even after a campaign is live, inconsistent analytics and reporting make it even harder to compare performance data.</p> <p><strong>Centralized campaign management platforms</strong> help alleviate some of the stress. A centralized platform connects your retail media campaigns in one place. With automation and easy access to your campaigns, operating and tracking successful campaigns is easier.</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://impact.com/wp-content/uploads/2025/03/RetailDive-1024x576.webp" alt="Image showing laptops with text stating, &quot;57% of brands face issues due to lack of standardization in retail media networks.&quot;" class="wp-image-129843" srcset="https://impact.com/wp-content/uploads/2025/03/RetailDive-1024x576.webp 1024w, https://impact.com/wp-content/uploads/2025/03/RetailDive-300x169.webp 300w, https://impact.com/wp-content/uploads/2025/03/RetailDive-768x432.webp 768w, https://impact.com/wp-content/uploads/2025/03/RetailDive-1536x864.webp 1536w, https://impact.com/wp-content/uploads/2025/03/RetailDive-1200x675.webp 1200w, https://impact.com/wp-content/uploads/2025/03/RetailDive.webp 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p><em>Source: </em><a href="https://www.retaildive.com/news/retail-media-marketing-concerns/641678/" target="_blank" rel="noreferrer noopener"><em>RetailDive</em></a></p> <h2 class="wp-block-heading">Boost your omnichannel strategy with the power of retail media</h2> <p>Retail media is a powerful way to connect with high-intent shoppers during critical purchasing moments. By analyzing first-party data, brands can refine their targeting, optimize campaigns in real-time, and create a seamless, omnichannel experience that drives conversions.</p> <p>Success in retail media requires an optimized marketing strategy. And you’ll need to navigate a few challenges, like managing your ad spend and choosing the right retail media network.&nbsp;</p> <p><strong>Find out more about how to maximize your omnichannel marketing strategy:</strong></p> <ul class="wp-block-list"> <li><a href="https://impact.com/affiliate/adapt-to-the-new-digital-marketing-funnel/" target="_blank" rel="noreferrer noopener">From full funnel to full circle: 5 ways marketers can adapt to the new digital marketing funnel (blog)</a></li> <li><a href="https://impact.com/partnerships/what-is-multi-channel-attribution-basics-and-best-practices/" target="_blank" rel="noreferrer noopener">What is multi-channel attribution? [Basics and best practices for 2025] (blog)</a></li> <li><a href="https://impact.com/partnerships/ultimate-guide-to-partnership-marketing/" target="_blank" rel="noreferrer noopener">The ultimate guide to partnership marketing (blog)</a></li> </ul> <h2 class="wp-block-heading">FAQs</h2> <div class="accordion-container" data-module-position="42" data-distinct-module-position="9" data-tab-position="0" data-module-id="block_47ae30ece32b3cf0371ba609f7e6cb5e" data-module-name="Accordion" > <div class="accordion-block columns-1"> <div class="box-container"> <div class="box"> <div class="drawer no-icon"> <h6 class="title">What is the value of retail media?</h6> </div> <div class="panel"> <div><p>Retail media is a high-value marketing strategy. Retail media networks allow brands access to rich first-party data. Brands can use that information to tailor their marketing campaigns to meet their audience&#8217;s needs and place ads at critical points within the customer journey.</p> </div> </div> </div> </div> <div class="box-container"> <div class="box"> <div class="drawer no-icon"> <h6 class="title">How effective is retail media? </h6> </div> <div class="panel"> <div><p>Retail media is a highly effective marketing strategy. According to skai’s <a href="https://skai.io/wp-content/uploads/2024/02/Skai_SORM-Report_2024.pdf" target="_blank" rel="noreferrer noopener">State of Retail Media study</a>, 77 percent of brands that invest in it say their results meet or exceed expectations. This approach helps increase conversions, ROI, visibility, and brand awareness.</p> </div> </div> </div> </div> </div> </div> <p>The post <a href="https://impact.com/partnerships/benefits-of-retail-media-networks/">How top brands achieve 11% sales growth: 5 benefits of retail media networks revealed</a> appeared first on <a href="https://impact.com">impact.com</a>.</p> ]]></content:encoded> <media:content url="https://impact.com/wp-content/uploads/2025/03/retail-media-networks.webp" width="1880" height="900" medium="image" type="image/webp"/><webfeeds:featuredImage url="https://impact.com/wp-content/uploads/2025/03/retail-media-networks.webp" width="1880" height="900" type="image/webp"/><enclosure url="https://impact.com/wp-content/uploads/2025/03/retail-media-networks.webp" length="98770" type="image/webp"/> </item> </channel> </rss>