Planning Your 2025 B2B Strategy: A Practical Approach to a More Creative Year | Webinar Rewinds | Event Video | All MKC Content

<!DOCTYPE html> <html lang="en" dir="ltr" xmlns="http://www.w3.org/1999/xhtml"> <head> <script language="JavaScript" type="text/javascript"> dataLayer = [{"user_id":"","individualId":"","companyId":"","membershipId":"","memberType":"","loggedIn":"No","environmentIdentifier":"awsprod","pageHttpResponseCode":200,"pageContentType":"","pageTitle":"Planning Your 2025 B2B Strategy: A Practical Approach to a More Creative Year | Webinar Rewinds | Event Video | All MKC Content","pageContentTitle":"","pageContentTopic":"","pageSiteSection":"mkc","pageContentDate":"2024-10-02 00:00:00","blocktracking":false,"blockperformance":false}]; </script> <noscript><iframe src="//www.googletagmanager.com/ns.html?id=GTM-TVK53V" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= '//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-TVK53V');</script>  <title>Planning Your 2025 B2B Strategy: A Practical Approach to a More Creative Year | Webinar Rewinds | Event Video | All MKC Content | ANA</title>  <meta charset="utf-8" /> <meta name="google-site-verification" content="qVoZwDu0ujXC5zAYwMUxu_9uy8-qZl_kktQXYIJfoZs" /> <meta http-equiv="Cache-Control" content="max-age=0" /> <meta http-equiv="Cache-Control" content="no-cache" /> <meta http-equiv="expires" content="0" /> <meta http-equiv="Expires" content="Tue, 01 Jan 1980 1:00:00 GMT" /> <meta http-equiv="Pragma" content="no-cache" /> <meta name="viewport" content="width=device-width"> <meta http-equiv="Content-Type" content="text/html; charset=utf-8" /> <meta name="description" content="The B2B landscape is rapidly changing. While it may have been unheard of in the past, today's B2B brands have begun borrowing pages from B2C's creativity playbook — and succeeding. In this webinar, learn about tools to help B2B marketers prepare their 2025 marketing strategy beyond the traditional channels." /> <meta name="title" content="Planning Your 2025 B2B Strategy: A Practical Approach to a More Creative Year | Webinar Rewinds | Event Video | All MKC Content | ANA" /> <meta name="language" content="en" /> <meta name="robots" content="index, follow" /> <meta property="og:url" content="https://www.ana.net/miccontent/showvideo/id/wv-2024-10-b2b-241002" /> <meta property="og:title" content="Planning Your 2025 B2B Strategy: A Practical Approach to a More Creative Year" /> <meta property="og:description" content="The B2B landscape is rapidly changing. While it may have been unheard of in the past, today's B2B brands have begun borrowing pages from B2C's creativity playbook — and succeeding. In this webinar, learn about tools to help B2B marketers prepare their 2025 marketing strategy beyond the traditional channels. " /> <meta property="og:image" content="https://www.ana.net/contentimage/videopreview/webinars/wv-2024-10-b2b-241002-4.jpg" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:title" content="Planning Your 2025 B2B Strategy: A Practical Approach to a More Creative Year" /> <meta name="twitter:description" content="The B2B landscape is rapidly changing. While it may have been unheard of in the past, today's B2B brands have begun borrowing pages from B2C's creativity playbook — and succeeding. In this webinar, learn about tools to help B2B marketers prepare their 2025 marketing strategy beyond the traditional channels. " /> <meta name="twitter:image" content="https://www.ana.net/contentimage/videopreview/webinars/wv-2024-10-b2b-241002-4.jpg" /> <link href="https://www.ana.net/miccontent/showvideo/id/wv-2024-10-b2b-241002" rel="canonical">  <link rel="alternate" title="ANA Press Releases" type="application/rss+xml" href="/rss/feed/name/press-releases" /> <link rel="alternate" title="ANA Government Relations News" type="application/rss+xml" href="/rss/feed/name/govrel" /> <link rel="alternate" title="ANA Marketing Knowledge Center" type="application/rss+xml" href="/rss/feed/name/mkc" />  <link rel="stylesheet" type="text/css" href="https://fonts.googleapis.com/css?family=Roboto:300,400,500,700|Roboto+Slab:400,700|Material+Icons" /> <link href="https://fonts.googleapis.com/css?family=Open+Sans:400,300,600,700" rel="stylesheet" type="text/css"> <link href="https://fonts.googleapis.com/css?family=Source+Sans+Pro:300,400,600,700,300italic,400italic,600italic,700italic" rel="stylesheet">  <link rel="stylesheet" href="https://kit.fontawesome.com/b04b5750f0.css" crossorigin="anonymous">  <link href="//cdn.rawgit.com/noelboss/featherlight/1.7.13/release/featherlight.min.css" type="text/css" rel="stylesheet" /> <link rel="stylesheet" href="/css/v5/print.css"> <link rel="stylesheet" href="/css/v6/main.css" /> <link rel="stylesheet" href="/css/v6/v6-container.css" />  <link rel="search" type="application/opensearchdescription+xml" href="/opensearch/index" title="ANA" />   <script src="https://code.jquery.com/jquery-3.6.0.min.js" integrity="sha256-/xUj+3OJU5yExlq6GSYGSHk7tPXikynS7ogEvDej/m4=" crossorigin="anonymous"></script> <script src="https://cdn.jsdelivr.net/npm/bootstrap@4.6.0/dist/js/bootstrap.bundle.min.js" integrity="sha384-Piv4xVNRyMGpqkS2by6br4gNJ7DXjqk09RmUpJ8jgGtD7zP9yug3goQfGII0yAns" crossorigin="anonymous"></script> <script src="/js/v5/bootstrap.min.js"></script> <script src="/sass/v6/vendor/bootstrap-5.0.2/js/bootstrap.bundle.min.js"></script> </head> <body> <div class="primary-nav wsmenucontainer clearfix"> <div class="header"> <div class="wsmobileheader clearfix"> <a id="wsnavtoggle" class="animated-arrow"><span></span></a> <div class="smallogo"><a href="/"><img alt="ANA | Driving Growth" src="/images/v5/brand-nav-orig.png" /></a></div> </div> <div class="container-fluid clearfix bigmegamenu"> <div class="logo clearfix"><a href="/"><img alt="ANA | Driving Growth" src="/images/v5/brand-nav-orig.png" /></a></div> <style> .nav-actions { display: inherit !important; } .social-row, .action-row { margin-left: 0px !important; margin-right: 15px !important; text-align: center; } .social-row { margin-top: 5px !important; } .nav-action, .wsmenucontainer.primary-nav .social-media a { padding-top: 0px !important; padding-bottom: 0px !important; margin-top:0px !important; } .wsmenucontainer.primary-nav .btn.btn-twitter.btn-simple, .wsmenucontainer.primary-nav .navbar .navbar-nav > li > a.btn.btn-twitter.btn-simple { color: #1d1c1f; } </style> <div class="nav-actions "> <div class="row social-row"> <div class="nav-action social-media"> <a href="https://www.facebook.com/ANAmarketers/" class="btn btn-simple btn-facebook btn-just-icon" target="_blank"> <i class="fab fa-facebook-square"></i> </a> <a href="https://twitter.com/anamarketers" class="btn btn-simple btn-twitter btn-just-icon" target="_blank"> <i class="fa-brands fa-square-x-twitter"></i>   </a> <a href="https://www.linkedin.com/company/association-of-national-advertisers" class="btn btn-simple btn-linkedin btn-just-icon" target="_blank"> <i class="fab fa-linkedin"></i> </a> <a href="https://www.instagram.com/anamarketers" class="btn btn-simple btn-instagram btn-just-icon" target="_blank"> <i class="fab fa-instagram"></i> </a> </div> </div> <div class="row action-row"> <a class="nav-action" href="#" data-toggle="modal" data-target="#modal-login"><i class="icon icon--nav-login far fa-sign-in"></i>Log in</a> <a class="nav-action" href="#" data-toggle="modal" data-target="#modal-search"><i class="icon icon--nav-search far fa-search"></i>Search</a> </div> </div>  <nav class="wsmenu clearfix"> <ul class="mobile-sub wsmenu-list"> <li><a href="/membership">Membership</a> <div class="megamenu halfdiv clearfix"> <div class="container-fluid"> <div class="row"> <ul class="col-lg-6 col-md-12 col-sm-12 link-list"> <li class="title">Membership</li> <li><a href="/membership"><i class="fa fa-home"></i>Become a Member</a></li> <li><a href="/members/contact"><i class="fas fa-caret-right"></i>Contact Membership</a></li> <li><a href="/content/show/id/ana-membership-corporate-marketer-benefits"><i class="fas fa-caret-right"></i>Client-Side Marketer Membership</a></li> <li><a href="/content/show/id/ana-membership-msp-benefits"><i class="fas fa-caret-right"></i>Solutions Provider Membership</a></li> <li><a href="/content/show/id/ana-membership-nonprofit-federation"><i class="fas fa-caret-right"></i>Nonprofit Federation Membership</a></li> <li><a href="/account/request"><i class="fas fa-caret-right"></i>Create an Account</a></li> <li class="title">For Members</li> <li><a href="/content/show/id/my-membership"><i class="fas fa-caret-right"></i>Explore Your Benefits</a></li> <li><a href="/content/show/id/membership-faq"><i class="fas fa-caret-right"></i>Membership FAQ</a></li> <li><a href="/associates/payment"><i class="fas fa-caret-right"></i>Pay MSP Membership Dues</a></li> </ul> <ul class="col-lg-6 col-md-12 col-sm-12 link-list"> <li class="title">About the ANA</li> <li><a href="/about"><i class="fas fa-caret-right"></i>Our Story</a></li> <li><a href="/members/list"><i class="fas fa-caret-right"></i>Client-Side Marketer List</a></li> <li><a href="/members/associatelist"><i class="fas fa-caret-right"></i>Solutions Provider Member List</a></li> <li><a href="/content/show/id/board"><i class="fas fa-caret-right"></i>Board of Directors</a></li> <li><a href="https://www.marketing.org"><i class="fas fa-caret-right"></i>ANA B2B Chapters</a></li> <li><a href="/content/show/id/anacareers"><i class="fas fa-caret-right"></i>Careers</a></li> <li><a href="/content/show/id/pressroom"><i class="fas fa-caret-right"></i>Press Room</a></li> </ul>  </div> </div> </div> </li> <li><a href="/events">Events</a> <div class="megamenu halfdiv clearfix"> <div class="container-fluid"> <div class="row"> <ul class="col-lg-4 col-md-12 col-sm-12 link-list"> <li class="title">Events</li> <li><a href="/events"><i class="fa fa-home"></i>Events Home</a></li> <li><a href="/conference/show/id/ANC-OCT24"><i class="fas fa-caret-right"></i>Masters of Marketing</a></li> <li><a href="/conferences"><i class="fas fa-caret-right"></i>National Industry Conferences</a></li> <li><a href="/calendar/index/calendar_filter/training"><i class="fas fa-caret-right"></i>Training</a></li> <li><a href="/calendar/index/calendar_filter/committee"><i class="fas fa-caret-right"></i>Committees</a></li> <li><a href="/webinars"><i class="fas fa-caret-right"></i>Webinars</a></li> <li><a href="/calendar/index/calendar_filter/mocs"><i class="fas fa-caret-right"></i>Members Only One-Day Conferences</a></li> <li><a href="/calendar/index/calendar_filter/local"><i class="fas fa-caret-right"></i>Local Events</a></li> <li><a href="/awards"><i class="fas fa-caret-right"></i>Awards Programs</a></li> <li><a href="/sponsorship"><i class="fas fa-caret-right"></i>Sponsorship Opportunities</a></li> <li><a href="/content/show/id/speaker-submission"><i class="fas fa-caret-right"></i>Speaker Opportunities</a></li> <li><a href="/content/show/id/volunteering-opportunities"><i class="fas fa-caret-right"></i>Volunteer Opportunities</a></li> </ul> <ul class="col-lg-8 col-md-12 col-sm-12 link-list"> <li class="title">Upcoming Events</li> <li><a href="/conference/show/id/APIA25"><i class="fa fa-arrow-circle-right"></i>2025 Conference Annual Pass (01/01, )</a></li> <li><a href="/membersconference/show/id/MOC-1224MRT"><i class="fa fa-arrow-circle-right"></i>Marketing Tech Momentum Members-Only Con... (01/16, Atlanta)</a></li> <li><a href="/membersconference/show/id/MOC-0125BRM"><i class="fa fa-arrow-circle-right"></i>Top Consumer Trends... (01/22, Virtual Event (Eastern Time))</a></li> <li><a href="/membersconference/show/id/MOC-0125DAT"><i class="fa fa-arrow-circle-right"></i>Unleashing Data-Dri... (01/23, Virtual Event (Eastern Time))</a></li> <li><a href="/membersconference/show/id/MOC-0125BRM1"><i class="fa fa-arrow-circle-right"></i>Marketing Operation... (01/28, Virtual Event (Eastern Time))</a></li> <li><a href="/calendar/index"><i class="far fa-calendar-alt"></i>Full Events Calendar</a></li> </ul> </div> </div> </div> </li> <li><a href="/resources">Resources</a> <div class="megamenu halfdiv clearfix"> <div class="container-fluid"> <div class="row"> <ul class="col-lg-6 col-md-12 col-sm-12 link-list"> <li class="title">Insights</li> <li><a href="/library"><i class="fa fa-home"></i>Content Library</a></li> <li><a href="/mkcfsearch/index?topics[]=142"><i class="fas fa-caret-right"></i>Agency</a></li> <li><a href="/mkcfsearch/index?topics[]=5"><i class="fas fa-caret-right"></i>B2B</a></li> <li><a href="/mkcfsearch/index?topics[]=6"><i class="fas fa-caret-right"></i>Brand</a></li> <li><a href="/mkcfsearch/index?topics[]=143"><i class="fas fa-caret-right"></i>Consumer</a></li> <li><a href="/mkcfsearch/index?topics[]=145"><i class="fas fa-caret-right"></i>Data & Measurement</a></li> <li><a href="/mkcfsearch/index?topics[]=12"><i class="fas fa-caret-right"></i>Finance & Procurement</a></li> <li><a href="/mkcfsearch/index?topics[]=144"><i class="fas fa-caret-right"></i>Leadership</a></li> <li><a href="/mkcfsearch/index?topics[]=3"><i class="fas fa-caret-right"></i>Media Channels</a></li> <li><a href="/mkcfsearch/index?topics[]=10"><i class="fas fa-caret-right"></i>Organization</a></li> </ul> <ul class="col-lg-6 col-md-12 col-sm-12 link-list"> <li class="title">Resources</li> <li><a href="/resources"><i class="fa fa-home"></i>Resources Home</a></li> <li><a href="/mkc"><i class="fas fa-caret-right"></i>Marketing Knowledge Center</a></li> <li><a href="/futures"><i class="fas fa-caret-right" ></i>Marketing Futures</a></li> <li><a href="/content/show/id/ask"><i class="fas fa-caret-right"></i>ASK Research Service</a></li> <li><a href="/content/show/id/futurecmo"><i class="fas fa-caret-right"></i>The Future CMO</a></li> <li><a href="/content/show/id/marketing101"><i class="fas fa-caret-right"></i>Marketing 101</a></li>  <li><a href="/content/show/id/mkc-tools-and-templates"><i class="fas fa-caret-right"></i>Playbooks</a></li> <li><a href="/publications"><i class="fas fa-caret-right"></i>ANA Magazine</a></li> <li><a href="/blogs"><i class="fas fa-caret-right"></i>Blogs</a></li> <li><a href="/awards"><i class="fas fa-caret-right"></i>Awards Programs</a></li> <li><a href="/podcasts"><i class="fas fa-caret-right"></i>Podcasts</a></li>  <li><a href="/videos"><i class="fas fa-caret-right"></i>Videos</a></li> </ul> </div> </div> </div> </li> <li><a href="/committees">Committees</a> <div class="megamenu halfdiv clearfix"> <div class="container-fluid"> <div class="row"> <ul class="col-lg-4 col-md-12 col-sm-12 link-list"> <li class="title">Committees</li> <li><a href="/committees"><i class="fa fa-home"></i>Committees Home</a></li> <li><a href="/committee/joincomm"><i class="fas fa-caret-right"></i>Join a Committee</a></li> <li><a href="/content/show/id/committees-thought-leadership"><i class="fas fa-caret-right"></i>Thought Leadership</a></li> <li><a href="/committees"><i class="fas fa-caret-right"></i>Our Committees</a></li> </ul> <ul class="col-lg-8 col-md-12 col-sm-12 link-list"> <li class="title">Upcoming Committee Meetings</li> <li><a href="/committee/meeting/id/GOV-250109"><i class="fa fa-arrow-circle-right"></i>Government Relations (01/09, Virtual Meeting (Eastern Time))</a></li> <li><a href="/committee/meeting/id/DSOC-JAN25"><i class="fa fa-arrow-circle-right"></i>Digital & Social and Media (01/15, Virtual Only)</a></li> <li><a href="/committee/meeting/id/B2B-JAN25"><i class="fa fa-arrow-circle-right"></i>Making 2025 a Win... (01/16, Virtual Meeting (Eastern Time))</a></li> <li><a href="/committee/meeting/id/EPC-JAN25"><i class="fa fa-arrow-circle-right"></i>Ethics Policy (01/16, Via Zoom)</a></li> <li><a href="/committee/meeting/id/INHOUSE-JAN25"><i class="fa fa-arrow-circle-right"></i>In-House Agency Committee Meeting (01/22, Virtual Meeting)</a></li> <li><a href="/calendar/index/calendar_filter/committee"><i class="far fa-calendar-alt"></i>See All Upcoming Committees</a></li> </ul> </div> </div> </div> </li> <li><a href="/schoolofmarketing">Training</a> <div class="megamenu halfdiv clearfix"> <div class="container-fluid"> <div class="row"> <ul class="col-lg-4 col-md-12 col-sm-12 link-list"> <li class="title">Training</li> <li><a href="/schoolofmarketing"><i class="fas fa-home"></i>Training Home </a></li> <li><a href="/content/show/id/member-training-benefit"><i class="fas fa-caret-right"></i>Member Training Benefit</a></li> <li><a href="/content/show/id/ana-teamtraining-intro"><i class="fas fa-caret-right"></i>Team Training Options </a></li> <li><a href="/content/show/id/ana-individualtraining-intro"><i class="fas fa-caret-right"></i>Open Enrollment Training</a></li> <li><a href="/ondemand/index"><i class="fas fa-caret-right"></i>On-Demand Training</a></li> <li><a href="/content/show/id/camp-certification"><i class="fas fa-caret-right"></i>CAMP Certification Program</a></li> <li><a href="/content/show/id/camp-recertification"><i class="fas fa-caret-right"></i>CAMP Continuing Education</a></li> <li><a href="/training/coursecatalog"><i class="fas fa-caret-right"></i>Workshop Catalog </a></li> <li><a href="/category/index/id/som-instructors"><i class="fas fa-caret-right"></i>Instructors </a></li> <li><a href="mailto:training@ana.net"><i class="fas fa-caret-right"></i>Contact Us</a></li> </ul> <ul class="col-lg-8 col-md-12 col-sm-12 link-list"> <li class="title">Upcoming Regional Workshops</li> <li><a href="/training/show/id/CT-VOE-JJ-DEC24"><i class="fa fa-arrow-circle-right"></i>Critical Thinkin... (12/17, Virtual Workshop (Eastern Time))</a></li> <li><a href="/training/show/id/PE-VOE-CS-DEC24"><i class="fa fa-arrow-circle-right"></i>Advanced AI Prom... (12/19, Virtual Workshop (Eastern Time))</a></li> <li><a href="/training/show/id/AB-VOE-CS-JAN25"><i class="fa fa-arrow-circle-right"></i>Agile (101) – ... (01/08, Virtual Workshop (Eastern Time))</a></li> <li><a href="/training/show/id/IM-VOE-CS-JAN25"><i class="fa fa-arrow-circle-right"></i>Unlock the Power... (01/14, Virtual Workshop (Eastern Time))</a></li> <li><a href="/training/show/id/MZ-VOE-MB-JAN25"><i class="fa fa-arrow-circle-right"></i>Marketing to Gen... (01/16, Virtual Workshop (Eastern Time))</a></li> <li><a href="/calendar/index/calendar_filter/training"><i class="far fa-calendar-alt"></i>See All Upcoming Workshops</a></li> </ul> </div> </div> </div> </li> <li><a href="/leadership">Leadership</a> <div class="megamenu halfdiv clearfix"> <div class="container-fluid"> <div class="row"> <ul class="col-lg-6 col-md-12 col-sm-12 link-list"> <li class="title">Leadership</li> <li><a href="/leadership"><i class="fas fa-home"></i>Leadership Home</a></li>  <li><a href="/growthagenda/index"><i class="fas fa-caret-right"></i>ANA Growth Agenda</a></li> <li><a href="/content/show/id/globalcmo-leadership"><i class="fas fa-caret-right"></i>Global CMO Growth Council</a></li> <li><a href="/content/show/id/aef-leadership"><i class="fas fa-caret-right"></i>AEF</a></li> <li><a href="/deib"><i class="fas fa-caret-right"></i>DEIB Resource Center</a></li> <li><a href="/content/show/id/industry-initiatives-partnerships"><i class="fas fa-caret-right"></i>Industry Initiatives</a></li> <li class="title">Brands for Humanity Coalition</li> <li><a href="/humanity"><i class="fas fa-home"></i>Brands for Humanity Home</a></li> <li><a href="/content/show/id/seeher-leadership"><i class="fas fa-caret-right"></i>SeeHer</a></li> <li><a href="/content/show/id/aimm-leadership"><i class="fas fa-caret-right"></i>AIMM</a></li> <li><a href="/brandpurpose"><i class="fa fa-caret-right"></i>Center for Brand Purpose</a></li> <li><a href="/sustainability"><i class="fa fa-caret-right"></i>Sustainability Collective</a></li> <li><a href="/accountability"><i class="fas fa-caret-right"></i>Center for Ethical Marketing</a></li>  <li><a href="/nonprofit"><i class="fas fa-caret-right"></i>Nonprofit Federation</a></li> </ul> <ul class="col-lg-6 col-md-12 col-sm-12 link-list"> <li class="title">ANA Practices</li> <li><a href="/addressability"><i class="fas fa-caret-right"></i>Addressability</a></li> <li><a href="/ai"><i class="fas fa-caret-right"></i>Artificial Intelligence</a></li> <li><a href="/brand-activation"><i class="fas fa-caret-right"></i>Brand Activation</a></li> <li><a href="/b2b"><i class="fas fa-caret-right"></i>Business Marketing</a></li> <li><a href="/data"><i class="fas fa-caret-right"></i>Data Excellence and Privacy</a></li> <li><a href="/email"><i class="fas fa-caret-right"></i>Email Excellence Center</a></li> <li><a href="/advocacy"><i class="fas fa-caret-right"></i>Government Relations</a></li> <li><a href="/martech"><i class="fas fa-caret-right"></i>Marketing Technology</a></li> <li><a href="/measurement"><i class="fas fa-caret-right"></i>Measurement for Marketers</a></li> </ul>  </div> </div> </div> </li> <style> .nav-actions { display: inherit !important; } .social-row, .action-row { margin-left: 0px !important; margin-right: 15px !important; text-align: center; } .social-row { margin-top: 5px !important; } .nav-action, .wsmenucontainer.primary-nav .social-media a { padding-top: 0px !important; padding-bottom: 0px !important; margin-top:0px !important; } .wsmenucontainer.primary-nav .btn.btn-twitter.btn-simple, .wsmenucontainer.primary-nav .navbar .navbar-nav > li > a.btn.btn-twitter.btn-simple { color: #1d1c1f; } </style> <div class="nav-actions mobile"> <div class="row social-row"> <div class="nav-action social-media"> <a href="https://www.facebook.com/ANAmarketers/" class="btn btn-simple btn-facebook btn-just-icon" target="_blank"> <i class="fab fa-facebook-square"></i> </a> <a href="https://twitter.com/anamarketers" class="btn btn-simple btn-twitter btn-just-icon" target="_blank"> <i class="fa-brands fa-square-x-twitter"></i>   </a> <a href="https://www.linkedin.com/company/association-of-national-advertisers" class="btn btn-simple btn-linkedin btn-just-icon" target="_blank"> <i class="fab fa-linkedin"></i> </a> <a href="https://www.instagram.com/anamarketers" class="btn btn-simple btn-instagram btn-just-icon" target="_blank"> <i class="fab fa-instagram"></i> </a> </div> </div> <div class="row action-row"> <a class="nav-action" href="#" data-toggle="modal" data-target="#modal-login"><i class="icon icon--nav-login far fa-sign-in"></i>Log in</a> <a class="nav-action" href="#" data-toggle="modal" data-target="#modal-search"><i class="icon icon--nav-search far fa-search"></i>Search</a> </div> </div> </ul> </nav>  </div> </div> </div> <div class="modal fade in" id="modal-login" tabindex="-1" role="dialog" aria-labelledby="login" aria-hidden="true"> <div class="modal-dialog modal-login" style="max-width: 360px; width: auto"> <div class="modal-content"> <div class="card card-signup card-plain"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-hidden="true"><i class="material-icons">clear</i></button> <div class="header header-success text-center"> <h4 class="card-title">Log in</h4> </div> </div> <form class="form" method=POST action="https://www.ana.net/user/login"> <div class="modal-body"> <input type=hidden name=submitted value=Y> <div class="card-content"> <div class="input-group"> <span class="input-group-addon"> <i class="material-icons">email</i> </span> <div class="form-group is-empty"><input class="form-control" placeholder="Email..." type="text" name="username"><span class="material-input"></span></div> </div> <div class="input-group"> <span class="input-group-addon"> <i class="material-icons">lock_outline</i> </span> <div class="form-group is-empty"><input placeholder="Password..." class="form-control" type="password" name="password"><span class="material-input"></span></div> </div> </div> </div> <div class="modal-footer text-center"> <button href="#" type="submit" class="btn btn-success btn-simple btn-wd btn-lg">Log in</button> </div> </form> <div class="modal-footer text-center pb-4"> <p><small>Your company may already be a member.<br>View our <a href="/members/list">member list</a> to find out, or <a href="/account/request">create a new account</a>.</small></p> <p><small><a href="/account/request">Forgot Password?</a></small></p> </div> </div> </div> </div> </div> <div class="modal fade in" id="modal-search" tabindex="-1" role="dialog" aria-labelledby="search" aria-hidden="true"> <div class="modal-dialog modal-signup" style="width: auto; max-width:900px;"> <div class="modal-content"> <div class="card card-signup card-plain"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-hidden="true"><i class="material-icons">clear</i></button> <h2 class="modal-title card-title text-center" id="myModalLabel">Search</h2> </div> <div class="modal-body"> <div class="row"> <div class="col-sm-5 col-sm-offset-1"> <div class="info info-horizontal"> <div class="icon icon-info"> <i class="material-icons">library_books</i> </div> <div class="description"> <h4 class="info-title">Content Library</h4> <p class="description"> You can search our content library for case studies, research, industry insights, and more. </p> </div> </div> </div> <div class="col-sm-5"> <form class="form" action="/sitesearch/detail" method="get"> <div class="card-body"> <div class="form-group"> <div class="input-group"> <span class="input-group-addon"> <i class="material-icons">search</i> </span> <input hidden name='section' value='insights'> <input type="text" name ='query' class="form-control" id="lib-search" placeholder="" > </div> </div> </div> <div class="modal-footer text-center"> <button type="submit" class="btn btn-success btn-round">Search Library</button> </div> </form> </div> </div> <div class="row"> <div class="col-sm-5 col-sm-offset-1"> <div class="info info-horizontal"> <div class="icon"> <i class="material-icons">web</i> </div> <div class="description"> <h4 class="info-title">Website</h4> <p class="description text-secondary"> You can search our website for events, press releases, blog posts, and more. </p> </div> </div> </div> <div class="col-sm-5"> <form class="form" action="/sitesearch/detail" method="get"> <div class="card-body"> <div class="form-group"> <div class="input-group"> <span class="input-group-addon"> <i class="material-icons">search</i> </span> <input hidden name='section' value='site'> <input type="text" name ='query' class="form-control" id="web-search" placeholder="" > </div> </div> </div> <div class="modal-footer text-center"> <button type="submit" class="btn btn-success btn-round">Search Website</button> </div> </form> </div> </div> </div> </div> </div> </div> </div> <section id="hero"></section> <div class="v6-container"> <main id="main" style="margin-top: 86px;"> <nav id="breadcrumbs" class="has-button"> <div class="container"> <a id="emailButton" class="share-btn" title="Email this page" href="/miccontent/email/id/88723">Email</a> <ul class="group"> <li><a href="/">Home</a></i><li><a href="/mkc">Marketing Knowledge Center</a></i><li><a href="/miccategory/index/id/allmkc">All MKC Content</a></i><li><a href="/miccategory/index/id/event-video">Event Video</a></i><li><a href="/miccategory/index/id/webinars">Webinar Rewinds</a></i> </ul> </div> </nav> <div class="container"> <div class="row"> <div class="col-lg-8 v6-left-side-content" id="col-left"> <style type="text/css"> .article-eyebrow { text-transform: uppercase; } .partner-contribution { background-color:#000000; margin: 0 0 1em 0; text-align: center; font-size: 0.9em!important; color: #ffffff !important; } .image-wrapper{ margin-bottom: 3em; } .center-image{ display: block; margin-left: auto; margin-right: auto; } .v6-container .cms-format .super_styles p.byline { font-size: 16px!important; display: block; margin: 1.5em 0 1em; } .v6-container .cms-format .super_styles p.byline a { box-shadow: none; } </style> <div class="cms-format"> <div class="super_styles"> <h1>Planning Your 2025 B2B Strategy: A Practical Approach to a More Creative Year</h1> <p class="byline"> <span style="font-size: 16px!important;">October 2, 2024</span>     </p> <p>The B2B landscape is rapidly changing. While it may have been unheard of in the past, today's B2B brands have begun borrowing pages from B2C's creativity playbook — and succeeding. In this webinar, learn about tools to help B2B marketers prepare their 2025 marketing strategy beyond the traditional channels. </p> <style type="text/css"> /* @media (min-width: 1183px) { #creat_acount_description_holder { height :211px; } } @media (max-width: 1182px) { #creat_acount_holder h4 { margin-top:15px!important; } #creat_acount_description_holder { padding-bottom:10px!important; padding-top:10px!important; } } a.button-styled-alt { font: 100% 'Open Sans', Arial, sans-serif; } */ </style> <div class="login-block well m-t-large p-3 border rounded-sm" style="background: #f6f8fa;"> <div > <h2><strong>This Is an ANA Member Exclusive</strong></h2> <p>Access to this item is reserved for ANA members only.</p> <div class="container pl-0 pr-0"> <div class="row"> <div class="col-lg-6 col-sm-12 d-flex flex-column justify-content-start" > <h3 class="border-bottom pb-2">Log in </h3> <p>Already have an account? The industry's best insights and resources await: </p> <form method=POST action="https://www.ana.net/user/login" class="mb-0"> <input type=hidden name=submitted value=Y> <input type=hidden name="returnurl" value="%2Fmiccontent%2Fshowvideo%2Fid%2Fwv-2024-10-b2b-241002"> <div class="form-group row ml-0 mr-0"> <label for="login1">Username (email)</label> <input type="email" placeholder="email" id="login1" name="username" class="form-control"/> </div> <div class="form-group row ml-0 mr-0"> <label for="password1">Password</label> <input type="password" placeholder="password" id="password1" name="password" class="form-control"/> </div> <div class="btn-group-v6"> <input class="btn shadow-none button-styled-alt d-block w-100" type="submit" value="Log In" data-gtm-event="cta" data-gtm-info="Log In"/> </div> <span style="font-size: 13px"> <a href="/account/request" data-gtm-event="cta" data-gtm-info="Forgot Password?">Forgot your password?</a></span> </form> </div> <div class="col-lg-6 col-sm-12 d-flex flex-column justify-content-start" id="creat_acount_holder" > <h3 class="border-bottom pb-2">No Account?</h3> <p> Use your business email address to <a href="/account/request" >create your free account</a>; if you're a member through your company, we'll know. </p> <p>Members can access their benefits as soon as they sign up and log in.</p> <div class="mt-auto"> <div class="btn-group-v6"> <a class="btn button-styled-alt shadow-none d-block w-100" href="/account/request">Create an Account</a> </div> <span style="font-size: 13px">Think something's amiss? <a href="mailto:info@ana.net?subject=Trouble with my login">Let us know. </a></span> </div> </div> </div> </div> <br> <h2><strong>Not a Member?</strong></h2> <p><a href="/account/request">You can still create a free account</a> to access the latest from our online publication, <a href="/publications"><em>ANA</em> Magazine</a>, receive content and special event offers through our newsletters, get breaking industry updates, and so much more.</p> <p>The content you're trying to see is available to:</p> <ul> <li>ANA Client-Side Marketer Tier Members</li> <li>Platinum Tier Members</li> <li>Gold Tier Members</li> <li>Silver Tier Members </li> </ul> <p> Discover everything the ANA can do to help drive growth for your organization. <a href="/members/contact" >Connect with our membership team.</a> </p> </div> </div> <br> </div> </div> <hr> <br> </div> <aside class="col-lg-4 v6-right-sidebar" id="col-right"> <div class="right-content"> <div class="mb-4"> <div class="post"> <h2>Related Content</h2> <div class="list-item"> <ul> <li> <a href="/mkcdelivery/show/id/wp-2024-10-b2b-241002-mntn-postman"> Presentation</a> </li> <li> <a href="/webinars/show/id/B2B-241002"> Webinar Agenda</a> </li> </ul> </div> </div> </div> <div class="mb-4"> </div> <div class="mb-4"> <div class="post"> <h2>Relevant Topics</h2> <div class="list-item"> <ul> <li><a href="/mictopic/index/id/b2b">B2B</a></li> <li><a href="/mictopic/index/id/150">Creativity</a></li> <li><a href="/mictopic/index/id/167">Marketing 101</a></li> </ul> </div> <p /> </div> </div> <div class="mb-4">  <div class="post"> <div class="tab-like-container tab-container mb-4"> <div class="card"> <div class="card-header bg-white"> <h2>Recent Webinar Rewinds</h2> </div> <ul class="list-group list-group-flush"> <a class="list-group-item d-flex" href="/miccontent/showvideo/id/wv-2024-12-lre-241210"> <div class="date d-flex flex-column text-center mr-2 justify-content-center"> <span>Dec</span> <b>10</b> </div> <div class="holder d-flex flex-column justify-content-center w-100"> <p class="mb-0"> Navigating Negative Option Compliance Under the FTC’s New “Click to Cancel” Rule and CA’s Amended Automatic Renewal Law </p> </div> </a> <a class="list-group-item d-flex" href="/miccontent/showvideo/id/wv-2024-11-commw-2411213p"> <div class="date d-flex flex-column text-center mr-2 justify-content-center"> <span>Nov</span> <b>21</b> </div> <div class="holder d-flex flex-column justify-content-center w-100"> <p class="mb-0"> From Insights to Impact: Creating a Results-Driven Marketing Effectiveness Program in 2025 </p> </div> </a> <a class="list-group-item d-flex" href="/miccontent/showvideo/id/wv-2024-11-eth-241107"> <div class="date d-flex flex-column text-center mr-2 justify-content-center"> <span>Nov</span> <b>20</b> </div> <div class="holder d-flex flex-column justify-content-center w-100"> <p class="mb-0"> Ethics Code FUNdamentals: Best Practices for Marketing Regulated Products, AI, and More </p> </div> </a> <a class="list-group-item d-flex" href="/miccontent/showvideo/id/wv-2024-11-comww-220247"> <div class="date d-flex flex-column text-center mr-2 justify-content-center"> <span>Nov</span> <b>20</b> </div> <div class="holder d-flex flex-column justify-content-center w-100"> <p class="mb-0"> Tools and Tips for Optimizing Your MarTech Strategy in the Age of AI </p> </div> </a> <a class="list-group-item d-flex" href="/miccontent/showvideo/id/wv-2024-11-lre-241119"> <div class="date d-flex flex-column text-center mr-2 justify-content-center"> <span>Nov</span> <b>19</b> </div> <div class="holder d-flex flex-column justify-content-center w-100"> <p class="mb-0"> California Enacts 18 New AI Laws — What Advertisers Need to Know </p> </div> </a> <a class="list-group-item d-flex" href="/miccontent/showvideo/id/wv-2024-11-comww-241114"> <div class="date d-flex flex-column text-center mr-2 justify-content-center"> <span>Nov</span> <b>14</b> </div> <div class="holder d-flex flex-column justify-content-center w-100"> <p class="mb-0"> Sports Marketing Lessons from 2024 and Predictions for 2025 with Spectrum and 24 Hour Fitness </p> </div> </a> </ul> <a class="btn viewall" href="/miccategory/index/id/webinars" > See full index for Webinar Rewinds </a> </div> </div> </div> </div> <div class="mb-4">  <div class='box boxmodule-sidebar-default'> <div class="boxmodule-inner"> <h2 class='boxmodule-title'> <img src="/contentimage/v3icons/ico-16.png"> <span>ASK: Research Service</span> </h2> <div class='boxmodule-deck'> <p>“There is a tremendous value in being part of the ANA’s strong network of brands… The Ask service validated the research that my team had already done [and] saved us time.” <br><i>Michael Harvin, Senior Manager, Global Agency Relations at American Express</i> </p> <p><a class="more" href="/content/show/id/asktheexpert-intro" data-gtm-event="contentModule" data-gtm-info="Ask The Expert MKC Sidebar">Ask A Question</a></p> </div> </div> </div> </div> <div class="mb-4"> <div class="noscroll tab-toggle">  <div class="card"> <div class="card-header"> <h2><img src="/images/ico-10.png" alt="#"/>Explore Our Insights</h2> </div> <ul class="nav nav-tabs tabset" role="tablist"> <li class="nav-item" role="presentation"> <a class="nav-link" href="#tab1" data-toggle="tab" role="tab">Topics</a> </li> <li class="nav-item" role="presentation"> <a class="nav-link active" href="#tab2" data-toggle="tab" role="tab">Products</a> </li> </ul> <div class="tab-content"> <div class="tab-pane fade show active" role="tabpanel" id="tab1"> <p>Explore ANA products, services, and unique marketing insights by your area of interest.</p>  <ul class="group"> <li> <a href="/mictopic/index/id/agency">Agency</a></li> </li> <li> <a href="/mictopic/index/id/b2b">B2B</a></li> </li> <li> <a href="/mictopic/index/id/brand">Brand</a></li> </li> <li> <a href="/mictopic/index/id/consumer">Consumer</a></li> </li> <li> <a href="/mictopic/index/id/205">D2C</a></li> </li> <li> <a href="/mictopic/index/id/datameasurement">Data, Technology, & Measurement</a></li> </li> <li> <a href="/mictopic/index/id/financeandprocurement">Finance & Procurement</a></li> </li> <li> <a href="/mictopic/index/id/leadership">Leadership</a></li> </li> <li> <a href="/mictopic/index/id/167">Marketing 101</a></li> </li> <li> <a href="/mictopic/index/id/Marketing+On+A+Budget">Marketing On A Budget</a></li> </li> <li> <a href="/mictopic/index/id/mediachannels">Media Channels</a></li> </li> <li> <a href="/mictopic/index/id/organization">Organization</a></li> </li> </ul> </div> <div class="tab-pane fade" role="tabpanel" id="tab2"> <p>Explore the depth and breadth of ANA content through our product subcategories. </p>  <ul class="group"> <li><a href="#"><a href="/miccategory/index/id/ana-pub">ANA Magazine</a></a></li> <li><a href="#"><a href="/miccategory/index/id/ask-the-expert-answers">ASK Answers</a></a></li> <li><a href="#"><a href="/miccategory/index/id/case-studies">Case Studies</a></a></li> <li><a href="#"><a href="/miccategory/index/id/cmo-content">CMO Content</a></a></li> <li><a href="#"><a href="/miccategory/index/id/event-recaps">Event Recaps</a></a></li> <li><a href="#"><a href="/miccategory/index/id/event-video">Event Video</a></a></li> <li><a href="#"><a href="/miccategory/index/id/industryinsights">Industry Insights</a></a></li> <li><a href="#"><a href="/miccategory/index/id/insightbriefs">Insight Briefs</a></a></li> <li><a href="#"><a href="/miccategory/index/id/partner-content">Knowledge Partners</a></a></li> <li><a href="#"><a href="/miccategory/index/id/marketing-futures">Marketing Futures</a></a></li> <li><a href="#"><a href="/miccategory/index/id/money-slides">Money Slides</a></a></li> <li><a href="#"><a href="/miccategory/index/id/magazines">Other Publications</a></a></li> <li><a href="#"><a href="/miccategory/index/id/tools-and-toolkits">Playbooks & Tools</a></a></li> <li><a href="#"><a href="/miccategory/index/id/podcasts">Podcasts</a></a></li> <li><a href="#"><a href="/miccategory/index/id/656">Press Releases</a></a></li> <li><a href="#"><a href="/miccategory/index/id/surveyresearch">Research Studies</a></a></li> <li><a href="#"><a href="/miccategory/index/id/training-takeaways">Training Takeaways</a></a></li> <li><a href="#"><a href="/miccategory/index/id/video">Video Shorts</a></a></li> </ul> </div> </div> </div> </div> </div> <div class="mb-4">  <div class='box boxmodule-sidebar-default'> <div class="boxmodule-inner"> <h2 class='boxmodule-title'> <img src="/contentimage/v3icons/bg-ico2.png"> <span><em>ANA</em> Magazine</span> </h2> <div class='boxmodule-deck'> <p>Find coverage of the latest news, trends, and strategies, as well as expert perspective, weekly quizzes, and more in our industry-leading publication.</p> <p><a class="more" href="/publications">Read</a></p> </div> </div> </div> </div> </div> </aside> </div> </div>  <div id="infoblock"> </div> </main> </div> <footer class="section pb-3 pt-3 border-top" style="border-top: 1px solid #e8e8e8;" id="footer-block"> <style type="text/css"> #floating_content { border-top: 1px solid #999; top:97%; float: left; height: 30px; left: 0; padding: 0px 24px; position: fixed; width: 100%; z-index: 10000; background: #aa0000; color:#fff; } </style> <style> .checkbox input[type="checkbox"].gdpr-inputs { opacity: 1; pointer-events: inherit; z-index: 1000; position: relative; width:inherit; height: inherit; } #gdpr-preferences span.checkbox-material { display: none !important; } </style> <div class="modal" id="gdpr-preferences" data-backdrop="static" data-keyboard="false" tabindex="-1" role="dialog" style="z-index: 1000000; overflow-y: auto;"> <div class="modal-dialog" role="document" style="margin-top:35px;"> <div class="modal-content"> <div class="modal-header"> <button type="button" class="close" data-bs-dismiss="modal" aria-label="Close"><span aria-hidden="true">×</span></button> <h4 class="modal-title text-center"> Cookie Preferences </h4> </div> <div class="modal-body"> <p style="text-align: left;"> The ANA asks you to accept cookies for performance, social media and advertising purposes. Social media and advertising cookies of third parties are used to offer you social media functionalities and personalized ads. To amend your preferences you can visit "Cookie Settings" at the bottom of the website. To get more information about these cookies and the processing of your personal data, check our <a href="/privacy.html" target="_blank">Privacy and Cookie Policy</a>. Do you accept these cookies and the processing of personal data involved? </p> <hr> <form data-post="/anacs.php" > <div class="checkbox" style="text-align: left; margin: 20px;"> <label> <input class="gdpr-inputs" type="checkbox" name="gdpr_functional" value='0' style="margin-top: 3px;" checked disabled> <strong style="color: #000000;">Functional</strong> </label> <p>These cookies are required for basic site functionality and are therefore always enabled. These include cookies that allow you to be remembered as you explore the site within a single session or, if you request, from session to session.</p> </div> <div class="checkbox" style="text-align: left; margin: 20px;"> <label> <input class="gdpr-inputs" type="checkbox" name="gdpr_performance" value='1' style="margin-top: 3px;" checked> <strong style="color: #000000;">Performance</strong> </label> <p>These cookies allow us to improve the site’s functionality by tracking usage on this website. In some cases these cookies improve the speed with which we can process your request, allow us to remember site preferences you’ve selected. Deselecting these cookies may result in poorly-tailored recommendations and slow site performance.</p> </div> <div class="checkbox" style="text-align: left; margin: 20px;"> <label> <input class="gdpr-inputs" type="checkbox" name="gdpr_social" value='2' style="margin-top: 3px;" checked> <strong style="color: #000000;">Social Media and Advertising</strong> </label> <p>Social media cookies offer the possibility to connect you to your social networks and share content from our website through social media. Advertising cookies (of third parties) collect information to help better tailor advertising to your interests, both within ANA’s website(s) and on other websites and online services. In some cases, these cookies involve the processing of your personal data. For more information about this processing of personal data, check our <a href="/privacy.html" target="_blank">Privacy and Cookie Policy</a>. Deselecting these cookies may result in seeing advertising that is not as relevant to you. You may also not be able to link effectively with Facebook, Twitter, or other social networks and/or not be able to share content on social media.</p> </div> </form> </div> <div class="modal-footer" style="text-align: center"> <button type="button" class="btn btn-warning q-submit">I Understand</button> </div> </div> </div> </div> <style> #gdpr-footer { z-index: 999999; position: fixed; width: 100%; bottom: 0%; height: auto; padding: 15px 25px; text-align: center; background: radial-gradient(ellipse at center, #585858 0%, #232323 100%); color: #FFF; } @media (max-width: 574px) { #gdpr-footer #buttons { margin-top: 45px; } } </style> <div id="gdpr-footer"> <p class="col-md-8" style="margin-bottom: 0px; padding: 12px 0px; height: 50px"> The ANA asks you to accept cookies for performance, social media and advertising purposes. Check our <a href="/privacy.html" target="_blank">Privacy and Cookie Policy</a> for more information. <br> <div id="buttons" class="col-md-4" style="height: 50px;padding-top:12px;"> <a href="#gdpr-preferences" data-bs-toggle="modal" data-target="#gdpr-preferences" type="button" class="btn btn-sm btn-warning">Settings</a> <a type="button" class="btn btn-sm btn-default f-submit">OK, Got it</a></div> </p> </div> <script> //primary logic: runs when page is fully loaded window.onload = function(){ //find the modal var $modal = $("#gdpr-preferences"); //find the form var $form = $modal.find("form"); //get the POST endpoint var post = $form.attr("data-post"); //assign event handler to submit buttons var $modalButton = $modal.find(".q-submit"); $modalButton.click(submit); //find the footer var $footer = $("#gdpr-footer"); var $footerButton = $footer.find(".f-submit"); $footerButton.click(function(){ submit(3); $footer.remove(); }); function submit(override){ var data = $form.serializeArray(); var pref = 0; $(data).each(function(){ pref += parseInt(this.value); }); data.push({ name: 'n', value: 'anacc' }); if (!isNaN(override)) { data.push({ name: 'v', value: override }); } else { data.push({ name: 'v', value: pref }); } data.push({ name: 'l', value: '10000000' }); if (!isNaN(override)) { ajax(post, data, null); } else { ajax(post, data, success); } } function ajax(endpoint, data, callback){ $.post(endpoint, data, callback); } function refresh(){ window.location.reload(); } function success(){ $modal.find(".modal-header .modal-title").text("Thank you!"); $modal.find(".modal-body").empty(); $modal.find(".modal-footer").remove(); $modal.find(".modal-body").append("<p>Thank you. Your preferences have been set.</p>"); $modal.find(".modal-body").append("<p>The page will now refresh.</p>"); refresh(); } } </script> <div class="container"> <div class="row"> <div class="col-xs-12 col-sm-10"> <div class="row"> <div class="col-12"> <h6><a style="font-weight: 900" href="/content/show/id/sponsorship-our-partners">ANA Strategic Partners</a></h6> </div>  <div class="col"> <div style="height:42px; margin-top: 10px;" class="col-xs-4 col-md-2 "><a target="_blank" href="https://www.aenetworks.com/" ><img alt="A+E Networks" src="/contentimage/spartners/aandenetworks-sp.png" /></a></div> </div> <div class="col"> <div style="height:42px; margin-top: 10px;" class="col-xs-4 col-md-2 "> <a target="_blank" href="https://advertising.amazon.com/lp/build-your-business-with-amazon-advertising?tag=googhydr-20&hvadid=526977097407&hvpos=&hvexid=&hvnetw=g&hvrand=14439108333610792735&hvpone=&hvptwo=&hvqmt=e&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9003998&hvtargid=kwd-1567361589&ref=pd_sl_53blt92vp7_e_sspa_ggl_d_us_ct_526977097407" > <img alt="A+E Networks" src="/contentimage/spartners/amazon-ads-75.jpg" /> </a> </div> </div> <div class="col"> <div style="height:42px; margin-top: 10px;" class="col-xs-4 col-md-2 "><a target="_blank" href="https://www.audacy.com/"><img alt="Sxm-Media" src="/contentimage/spartners/audacy.png" /></a></div> </div>   <div class="col"> <div style="height:42px; margin-top: 10px;" class="col-xs-4 col-md-2 "><a target="_blank" href="https://disneyadsales.com/"><img alt="Disney Advertising Sales" src="/contentimage/spartners/waltdisney-sp-new.png" /></a></div> </div> <div class="col"> <div style="height:42px; margin-top: 10px;" class="col-xs-4 col-md-2"><a target="_blank" href="https://www.google.com/about/company/"><img alt="Google" src="/contentimage/spartners/google-sp.png" /></a></div> </div> <div class="col"> <div style="height:42px; margin-top: 10px;" class="col-xs-4 col-md-2 "><a target="_blank" href="https://www.meta.com/"><img alt="Meta" src="/contentimage/spartners/sp-2022-meta.png" /></a></div> </div>   <div class="col"> <div style="height:42px; margin-top: 10px;" class="col-xs-4 col-md-2"><a target="_blank" href="https://together.nbcuni.com/home/"><img alt="MNTN" src="/contentimage/spartners/nbc.jpg" /></a></div> </div> <div class="w-100 d-none d-xl-block"></div> <div class="col"> <div style="height:42px; margin-top: 10px;" class="col-xs-4 col-md-2"><a target="_blank" href="https://www.paramount.com/advertising"><img alt="Paramount" src="/contentimage/spartners/paramount-84.png" /></a></div> </div> <div class="col"> <div style="height:42px; margin-top: 10px;" class="col-xs-4 col-md-2 "><a target="_blank" href="https://business.pinterest.com/"><img alt="Pinterest" src="/contentimage/spartners/pinterest-sp.png" /></a></div> </div> <div class="col"> <div style="height:42px; margin-top: 10px;" class="col-xs-4 col-md-2 "><a target="_blank" href="https://pluscompany.com"><img alt="Plus Company" src="/contentimage/spartners/pluscompany.png" /></a></div> </div> <div class="col"> <div style="height:42px; margin-top: 10px;" class="col-xs-4 col-md-2 "><a target="_blank" href="https://www.tiktok.com/business/en-US"><img alt="Tiktok" src="/contentimage/spartners/tiktok-84.png" /></a></div> </div> <div class="col"> <div style="height:42px; margin-top: 10px;" class="col-xs-4 col-md-2"><a target="_blank" href="https://www.usps.com/business/advertise-with-mail.htm"><img alt="United States Postal Service" src="/contentimage/spartners/usps_2013.gif" /></a></div> </div> <div class="col"> <div style="height:42px; margin-top: 10px;" class="col-xs-4 col-md-2 "> <a target="_blank" href="https://www.walmartconnect.com/?utm_source=ana&utm_medium=membershippage&utm_campaign=2022_Q2"> <img alt="Walmart" src="/contentimage/spartners/walmart-connect-84.png" /> </a> </div> </div>    </div> </div> <div class="col-xs-12 col-sm-2"> <div class="row">  <div class="col-xs-12 col-sm-12"> <h6><a style="font-weight: 900" href="/content/show/id/sponsorship-our-partners">ANA Law Partner</a></h6> <a target="_blank" href="https://www.reedsmith.com/"><img class="img-fluid" src="/contentimage/spartners/reedsmith-sp.png" /></a> </div> </div> </div> </div> <div class="row text-center pt-4" style="margin-top: 20px"> <div class="col-12"> <p class="text-muted text-center">Copyright © 2024 Association of National Advertisers-established in 1910</p> </div> <div class="col-12"> <ul class="nav nav-pills nav-fill"> <li class="nav-item"> <a class="nav-link" href="/content/show/id/privacy-policy">Privacy Policy</a> </li> <li class="nav-item"> <a class="nav-link" href="/content/show/id/site-terms-of-use">Terms of Use</a> </li> <li class="nav-item"> <a class="nav-link" href="/about">About</a> </li> <li class="nav-item"> <a class="nav-link" href="/content/show/id/pressroom">Press Room</a> </li> <li class="nav-item"> <a class="nav-link" href="/content/show/id/contact">Contact Us</a> </li> <li class="nav-item"> <a class="nav-link" href="/content/show/id/anacareers">Careers</a> </li> <li class="nav-item"> <a class="nav-link" href="/content/show/id/ana-logos">ANA Logos</a> </li> <li class="nav-item"> <a class="nav-link" href="/content/show/id/privacy-policy#yac"><img style="display: inline-block;padding-right: 4px; padding-bottom: 2px;" src="/contentimage/v4icons/addchoices_icon.png">Your Ad Choices</a> </li> <li class="nav-item"> <a class="nav-link" href="#gdpr-preferences" data-bs-toggle="modal" data-bs-target="#gdpr-preferences">Cookie Settings</a> </li> </ul> </div> </div> </div> </footer> <style> @keyframes slideInFromBottom { from { bottom: -20%; } to { bottom: 0%; } } #loggedout-container { position: fixed; z-index: 999998; right: 0%; animation: slideInFromBottom 1s ease-out 1s; -webkit-animation: slideInFromBottom 1s ease-out 1s; animation-fill-mode: forwards; -webkit-animation-fill-mode: forwards; } .loggedout-button { height: 50px; width: 285px; background-color: #00a651; margin: 0; padding: 0; border: none; border-radius: 1.5em 1.5em 0 0; } .loggedout-button a { color: #fff; font-size: 20px; } .loggedout-button a:hover { text-decoration: none; } </style>  <div id="loggedout-container"> <button class="loggedout-button"> <a href="/membership"> Learn About Membership </a> </button> </div>  <script type="text/javascript"> /* <![CDATA[ */ var google_conversion_id = 925473931; var google_custom_params = window.google_tag_params; var google_remarketing_only = true; /* ]]> */ </script> <script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js"> </script> <noscript> <div style="display:inline;"> <img height="1" width="1" style="border-style:none;" alt="" src="//googleads.g.doubleclick.net/pagead/viewthroughconversion/925473931/?guid=ON&script=0"/> </div> </noscript>  <script> !function(e,t,n,s,u,a){e.twq||(s=e.twq=function(){s.exe?s.exe.apply(s,arguments):s.queue.push(arguments); },s.version='1.1',s.queue=[],u=t.createElement(n),u.async=!0,u.src='//static.ads-twitter.com/uwt.js', a=t.getElementsByTagName(n)[0],a.parentNode.insertBefore(u,a))}(window,document,'script'); // Insert Twitter Pixel ID and Standard Event data below twq('init','nxote'); twq('track','PageView'); </script>   <script> !function(q,e,v,n,t,s){if(q.qp) return; n=q.qp=function(){n.qp?n.qp.apply(n,arguments):n.queue.push(arguments);}; n.queue=[];t=document.createElement(e);t.async=!0;t.src=v; s=document.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s);}(window, 'script', 'https://a.quora.com/qevents.js'); qp('init', '534c1297dc49444991207564d2bef8a8'); qp('track', 'ViewContent'); </script> <noscript><img height="1" width="1" style="display:none" src="https://q.quora.com/_/ad/534c1297dc49444991207564d2bef8a8/pixel?tag=ViewContent&noscript=1"/></noscript>   <script src="/js/v5/jquery.flexisel.js" type="text/javascript"></script> <script type="text/javascript" language="javascript" src="/js/v5/webslidemenu.js"></script> <script src="//cdn.rawgit.com/noelboss/featherlight/1.7.13/release/featherlight.min.js" type="text/javascript" charset="utf-8"></script> <script src="//players.brightcove.net/102076690001/m0nyqlmnx_default/index.min.js"></script> <script src="/js/libs/jquery.colorbox-min.js"></script> <script src="/js/libs/jquery.fancybox.js"></script> <script> $(document).ready(function() { function colorbox() { $('.cboxElement').colorbox({ onComplete: function() { $(this).colorbox.resize(); } }); $(window).resize(function() { $.colorbox.resize() }); } function fancybox() { $(window).resize(); // for first time var scrolltop, htmlOrBody; var antiscrollevent = function(e) { e.preventDefault(); $(htmlOrBody).scrollTop(scrolltop); }; $('.fancybox').fancybox({ beforeShow: function() { // considering some type of functionality here to prevent default of // mousewheel htmlOrBody = $('body').scrollTop() != 0 ? 'body' : 'html'; $("html, body").css({ 'overflow': 'hidden' }); scrolltop = $(htmlOrBody).scrollTop(); $(window).on('scroll', antiscrollevent); }, afterClose: function() { // restore default action of mousewheel, although my initial attempts // at this did not work $(window).off('scroll', antiscrollevent); $("html, body").css({ 'overflow': 'auto' }); }, helpers: { showEarly: true, title: { type: 'outside' }, overlay: { locked: false } }, scrolling: 'no', openEffect: 'fade', closeEffect: 'fade' }); window.onresize = function() { $.fancybox.reposition(); } } colorbox(); fancybox(); }) </script> <script> $(document).ready( function(){ $("#emailButton").click( function(e){ //e.preventDefault(); var link = $("#emailButton").attr("href"); $.ajax({ method: 'GET', url: link, async: false, dataType: 'html', success: function(data) { $("#emailButton").attr("href", data); }, error: function(e) { console.log(e.responseText); } }); }); }); </script>  </body> </html>

CINXE.COM

Planning Your 2025 B2B Strategy: A Practical Approach to a More Creative Year | Webinar Rewinds | Event Video | All MKC Content | ANA