Search Marketing Knowledge Center

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Continue to refine your search. </div> <ul class="result-list list-group list-group-flush listing"> <li class="list-group-item"> <div class="media"> <div class="img-holder"> <img src="/contentimage/mic/industry_insights/ii-2024-12-santa-target-ad_small.png" width="109" border="0" alt="" class="mr-3" /> </div> <div class="media-body"> <a href="/miccontent/show/id/ii-2024-12-santa-target-ad" target="_self"><h2>Target's New Santa Ads: A Masterclass in Brand Reinvention</h2></a> <span class="dates"> Leading Edge   December 13, 2024   </span> <p>The challenge? For retail brands, holiday performance can make or break their entire year. Target faced this reality head-on after a particularly tough year of declining sales and mounting pressure to win back customers. They needed a bottom-of-the-ninth home run during the critical Christmas shopping season. And they delivered by breaking three unwritten rules of holiday marketing. </p> <a href="/miccontent/show/id/ii-2024-12-santa-target-ad" target="_self" class="btn button-styled-short">view</a> </div> </div> </li> <li class="list-group-item"> <div class="media"> <div class="img-holder"> <img src="/contentimage/mic/Ask_the_Expert/ASK-Answers_Web_275x113.jpg" width="109" border="0" alt="" class="mr-3" /> </div> <div class="media-body"> <a href="/miccontent/show/id/aa-2024-12-market-research" target="_self"><h2>Market Research and Insights Trends and Best Practices</h2></a> <span class="dates"> ASK Answers   December 12, 2024   </span> <p>How are marketers handling market research at their companies?</p> <a href="/miccontent/show/id/aa-2024-12-market-research" target="_self" class="btn button-styled-short">view</a> </div> </div> </li> <li class="list-group-item"> <div class="media"> <div class="img-holder"> <img src="/contentimage/mic/golden_slides/Money-Slides-108.jpg" width="109" border="0" alt="" class="mr-3" /> </div> <div class="media-body"> <a href="/miccontent/show/id/sl-2024-12-generative-ai-for-search" target="_self"><h2>How SMB Firms Are Transforming SEO with AI</h2></a> <span class="dates"> Money Slides   December 10, 2024   </span> <p>The ANA shares the results of a global survey of small- and medium-sized businesses to illuminate how these firms are using artificial intelligence in their search marketing efforts (e.g., for ranking and attracting organic traffic), as well as how effective they feel these efforts have been.</p> <a href="/miccontent/show/id/sl-2024-12-generative-ai-for-search" target="_self" class="btn button-styled-short">view</a> </div> </div> </li> <li class="list-group-item"> <div class="media"> <div class="img-holder"> <img src="/contentimage/mic/industry_insights/ii-2024-12-mql-sql-conversions_small.jpg" width="109" border="0" alt="" class="mr-3" /> </div> <div class="media-body"> <a href="/miccontent/show/id/ii-2024-12-mql-sql-conversions" target="_self"><h2>Best Practices for Increasing MQL to SQL Conversions </h2></a> <span class="dates"> Leading Edge   December 6, 2024   </span> <p>Every company’s marketing department works hard to funnel marketing qualified leads (MQL) to its salespeople. Ideally, sellers want every MQL to convert into a sales-qualified lead (SQL). Having an MQL to SQL rate of 100 percent is not realistic, but far too often, this number ends up being lower than it should be. </p> <a href="/miccontent/show/id/ii-2024-12-mql-sql-conversions" target="_self" class="btn button-styled-short">view</a> </div> </div> </li> <li class="list-group-item"> <div class="media"> <div class="img-holder"> <img src="/contentimage/mic/Ask_the_Expert/ASK-Answers_Web_275x113.jpg" width="109" border="0" alt="" class="mr-3" /> </div> <div class="media-body"> <a href="/miccontent/show/id/aa-2024-12-marketing-to-rural-communities" target="_self"><h2>Marketing to Rural Communities/Agricultural Marketing</h2></a> <span class="dates"> ASK Answers   December 5, 2024   </span> <p>How can my brand reach rural populations, or those with agricultural focuses?</p> <a href="/miccontent/show/id/aa-2024-12-marketing-to-rural-communities" target="_self" class="btn button-styled-short">view</a> </div> </div> </li> <li class="list-group-item"> <div class="media"> <div class="img-holder"> <img src="/contentimage/mic/Ask_the_Expert/ASK-Answers_Web_275x113.jpg" width="109" border="0" alt="" class="mr-3" /> </div> <div class="media-body"> <a href="/miccontent/show/id/aa-2024-12-heritage-brands" target="_self"><h2>Heritage & Legacy Brands</h2></a> <span class="dates"> ASK Answers   December 5, 2024   </span> <p>My brand has a long history in the market. How can I showcase this?</p> <a href="/miccontent/show/id/aa-2024-12-heritage-brands" target="_self" class="btn button-styled-short">view</a> </div> </div> </li> <li class="list-group-item"> <div class="media"> <div class="img-holder"> <img src="/contentimage/mkc/mkc_placeholder.jpg" width="109" border="0" alt="" class="mr-3"/> </div> <div class="media-body"> <a href="/miccontent/show/id/er-2024-12-marfuture-dec24-inspira" target="_self"><h2>A First Look at Generation Alpha: Building Foundations for Lasting Relationships</h2></a> <span class="dates"> Event Recaps   December 3, 2024   </span> <p>During a session at a December 2024 meeting of the ANA’s Marketing Futures Committee, integrated marketing agency Inspira shared background information on generation Alpha and gave advice for how to cultivate meaningful connections with this emerging age cohort.</p> <a href="/miccontent/show/id/er-2024-12-marfuture-dec24-inspira" target="_self" class="btn button-styled-short">view</a> </div> </div> </li> <li class="list-group-item"> <div class="media"> <div class="img-holder"> <img src="/contentimage/mkc/mkc_placeholder.jpg" width="109" border="0" alt="" class="mr-3"/> </div> <div class="media-body"> <a href="/miccontent/show/id/er-2024-12-marfuture-dec24-paco-collective" target="_self"><h2>Equity Tastemakers: Generation Z and The Evolution of Inclusion for Marketers</h2></a> <span class="dates"> Event Recaps   December 3, 2024   </span> <p>In partnership with Nimbly, marketing agency PACO Collective recently conducted a study of generation Z’s attitudes toward inclusivity and shared some of its findings at a December 2024 meeting of the ANA’s Marketing Futures Committee.</p> <a href="/miccontent/show/id/er-2024-12-marfuture-dec24-paco-collective" target="_self" class="btn button-styled-short">view</a> </div> </div> </li> <li class="list-group-item"> <div class="media"> <div class="img-holder"> <img src="/contentimage/mic/industry_insights/ii-2024-12-affiliate-marketing-lessons_small.jpg" width="109" border="0" alt="" class="mr-3" /> </div> <div class="media-body"> <a href="/miccontent/show/id/ii-2024-12-affiliate-marketing-lessons" target="_self"><h2>The Power of Diversification in Affiliate Marketing: Lessons for Q4 and Beyond</h2></a> <span class="dates"> Leading Edge   December 2, 2024   </span> <p>Every holiday season, the perennial question for businesses is: how can we maximize growth while maintaining sustainable, diversified revenue streams? Affiliate marketing offers a powerful solution, yet the running perception of this channel often narrows it down to last-click, coupon-driven models. This is a missed opportunity, particularly when brands should be thinking about diversification — not just in their partner types but in how they plan, execute, and adapt during the busiest time of the year. </p> <a href="/miccontent/show/id/ii-2024-12-affiliate-marketing-lessons" target="_self" class="btn button-styled-short">view</a> </div> </div> </li> <li class="list-group-item"> <div class="media"> <div class="img-holder"> <img src="/contentimage/videopreview/ppov/pp-2024-11-ana-five-data-visualization-tips-1.jpg" width="109" border="0" alt="" class="mr-3" /> </div> <div class="media-body"> <a href="/miccontent/showvideo/id/pp-2024-11-ana-five-data-visualization-tips" target="_self"><h2>Five Tips for Creating Compelling Stories with Data Visualization</h2></a> <span class="dates"> POVs   November 27, 2024   </span> <p>These five tips for telling stories via data visualization will have you on your way to transforming abstract numbers and statistics into visual narratives that are intuitive, accessible, and perfect for informing smarter business decisions.</p> <a href="/miccontent/showvideo/id/pp-2024-11-ana-five-data-visualization-tips" target="_self" class="btn button-styled-short">view</a> </div> </div> </li> <li class="list-group-item"> <div class="media"> <div class="img-holder"> <img src="/contentimage/knowledge_partners/kp-brandtrust-109.png" width="109" border="0" alt="" class="mr-3" /> </div> <div class="media-body"> <a href="/miccontent/show/id/kp-2024-11-brandtrust-nudge-theory" target="_self"><h2>Nudge Theory: How Brands Can Empower Customers Through Behavioral Science</h2></a> <span class="dates"> Knowledge Partners   November 22, 2024   </span> <p>A comprehensive examination of how brands can use behavioral science and nudge theory to ethically influence customer behavior while preserving freedom of choice, featuring practical applications and case studies that demonstrate the power of small environmental changes to drive significant behavioral outcomes.</p> <a href="/miccontent/show/id/kp-2024-11-brandtrust-nudge-theory" target="_self" class="btn button-styled-short">view</a> </div> </div> </li> <li class="list-group-item"> <div class="media"> <div class="img-holder"> <img src="/contentimage/mic/Ask_the_Expert/ASK-Answers_Web_275x113.jpg" width="109" border="0" alt="" class="mr-3" /> </div> <div class="media-body"> <a href="/miccontent/show/id/aa-2024-11-skills-assessment" target="_self"><h2>Marketing Skills Assessments</h2></a> <span class="dates"> ASK Answers   November 21, 2024   </span> <p>How can I assure myself and my marketing team are up-to-speed in our marketing skills?</p> <a href="/miccontent/show/id/aa-2024-11-skills-assessment" target="_self" class="btn button-styled-short">view</a> </div> </div> </li> <li class="list-group-item"> <div class="media"> <div class="img-holder"> <img src="/contentimage/videopreview/webinars/wv-2024-11-commw-2411213p-1.jpg" width="109" border="0" alt="" class="mr-3" /> </div> <div class="media-body"> <a href="/miccontent/showvideo/id/wv-2024-11-commw-2411213p" target="_self"><h2>From Insights to Impact: Creating a Results-Driven Marketing Effectiveness Program in 2025</h2></a> <span class="dates"> Webinar Rewinds   November 21, 2024   </span> <p>In today’s hyper-competitive landscape, simply having a marketing effectiveness program isn’t enough. You need to be able to prove it delivers real business impact. In this webinar, discover how to build a winning marketing effectiveness program that gives you a competitive edge in 2025.</p> <a href="/miccontent/showvideo/id/wv-2024-11-commw-2411213p" target="_self" class="btn button-styled-short">view</a> </div> </div> </li> <li class="list-group-item"> <div class="media"> <div class="img-holder"> <img src="/contentimage/knowledge_partners/kp-brandtrust-109.png" width="109" border="0" alt="" class="mr-3" /> </div> <div class="media-body"> <a href="/miccontent/show/id/kp-2024-11-brandtrust-customers-highest-needs" target="_self"><h2>Jobs-To-Be-Done: Satisfying Your Customers’ Highest Needs</h2></a> <span class="dates"> Knowledge Partners   November 20, 2024   </span> <p>The “jobs-to-be-done” framework for understanding consumer purchase decisions was first coined by scholar Clayton Christensen. In this piece, Brandtrust Founder Daryl Travis outlines what the framework is and how marketers can use it to better understand what motivates consumers.</p> <a href="/miccontent/show/id/kp-2024-11-brandtrust-customers-highest-needs" target="_self" class="btn button-styled-short">view</a> </div> </div> </li> <li class="list-group-item"> <div class="media"> <div class="img-holder"> <img src="/contentimage/mic/Ask_the_Expert/ASK-Answers_Web_275x113.jpg" width="109" border="0" alt="" class="mr-3" /> </div> <div class="media-body"> <a href="/miccontent/show/id/aa-2024-09-customer-loyalty" target="_self"><h2>Loyalty Marketing</h2></a> <span class="dates"> ASK Answers   November 19, 2024   </span> <p>How can I encourage loyalty within my customer base?</p> <a href="/miccontent/show/id/aa-2024-09-customer-loyalty" target="_self" class="btn button-styled-short">view</a> </div> </div> </li> <li class="list-group-item"> <div class="media"> <div class="img-holder"> <img src="/contentimage/mic/industry_insights/ii-2024-11-inclusion-exclusion_small.jpg" width="109" border="0" alt="" class="mr-3" /> </div> <div class="media-body"> <a href="/miccontent/show/id/ii-2024-11-inclusion-exclusion" target="_self"><h2>How MFA and AI-Generated Content Are Reshaping Brand Safety </h2></a> <span class="dates"> Leading Edge   November 19, 2024   </span> <p>The internet is awash with Made-for-Advertising (MFA) sites and AI-generated content, creating a crisis of authenticity with practical implications for brand safety. The ANA’s bombshell Programmatic Media Supply Chain Transparency Report, and Adalytics’ scathing research on the ineffectiveness of traditional brand safety tools have brought about a paradigm shift. </p> <a href="/miccontent/show/id/ii-2024-11-inclusion-exclusion" target="_self" class="btn button-styled-short">view</a> </div> </div> </li> <li class="list-group-item"> <div class="media"> <div class="img-holder"> <img src="/contentimage/mic/Newsstand/forward-2024-11-deluxe-pilot-campaigns-1.jpg" width="109" border="0" alt="" class="mr-3" /> </div> <div class="media-body"> <a href="/magazines/show/id/forward-2024-11-deluxe-pilot-campaigns" target="_self"><h2>How Pilot Marketing Campaigns Drive Success</h2></a> <span class="dates"> Partner Content   November 19, 2024   </span> <p>Like test-driving a vehicle before purchasing, pilot campaigns allow marketers to start small while gathering information to make informed decisions. By leaning into data, marketers can implement data-driven pilot programs that provide key insights to efficiently and effectively grow their business.</p> <a href="/magazines/show/id/forward-2024-11-deluxe-pilot-campaigns" target="_self" class="btn button-styled-short">view</a> </div> </div> </li> <li class="list-group-item"> <div class="media"> <div class="img-holder"> <img src="/contentimage/mic/industry_insights/ii-2024-11-ai-questions_small.jpg" width="109" border="0" alt="" class="mr-3" /> </div> <div class="media-body"> <a href="/miccontent/show/id/ii-2024-11-ai-questions" target="_self"><h2>5 Questions to Separate AI Fact from Fiction in Media </h2></a> <span class="dates"> Leading Edge   November 18, 2024   </span> <p>In ad tech, we love our three-letter acronyms — you've got DSPs, SSPs, CDPs, and DMPs. We obsess over click-through rates (CTRs) and customer acquisition costs (CAC), and the three-letter list goes on. But as our attention spans shrink, our acronyms do, too. The most important ones for the future will have just two letters, and the most obvious one is AI (artificial intelligence).</p> <a href="/miccontent/show/id/ii-2024-11-ai-questions" target="_self" class="btn button-styled-short">view</a> </div> </div> </li> <li class="list-group-item"> <div class="media"> <div class="img-holder"> <img src="/contentimage/mic/Newsstand/ana-2024-11-product-placement-trends-1.jpg" width="109" border="0" alt="" class="mr-3" /> </div> <div class="media-body"> <a href="/magazines/show/id/ana-2024-11-product-placement-trends" target="_self"><h2>How Brands Bolster Their Product Placement Strategy</h2></a> <span class="dates"> Trends and Technology   November 15, 2024   </span> <p>The rise of streaming TV is opening up new opportunities for product placement for marketers eager to distinguish their products with consumers. But the execution has become much more complex, as successful product placement efforts require a strategic collaboration among brands, vendors, and content creators to ensure the product fits seamlessly within the narrative.</p> <a href="/magazines/show/id/ana-2024-11-product-placement-trends" target="_self" class="btn button-styled-short">view</a> </div> </div> </li> <li class="list-group-item"> <div class="media"> <div class="img-holder"> <img src="/contentimage/mic/Ask_the_Expert/ASK-Answers_Web_275x113.jpg" width="109" border="0" alt="" class="mr-3" /> </div> <div class="media-body"> <a href="/miccontent/show/id/aa-2024-11-diversity-in-marketing" target="_self"><h2>DEIB (Diversity, Equity, Inclusiveness, and Belonging) in Marketing</h2></a> <span class="dates"> ASK Answers   November 14, 2024   </span> <p>How can my brand ensure that we are embracing DEIB, both internally and in our marketing efforts?</p> <a href="/miccontent/show/id/aa-2024-11-diversity-in-marketing" target="_self" class="btn button-styled-short">view</a> </div> </div> </li> </ul> <div class="group"> <p class="textAlignCenter pagination"><strong>1</strong><a href="" title="Goto page 2" onClick="return navpage(this);" id='pag_link_2' page_id="2">2</a><a href="" title="Goto page 3" onClick="return navpage(this);" id='pag_link_3' page_id="3">3</a><a href="" title="Goto page 4" onClick="return navpage(this);" id='pag_link_4' page_id="4">4</a><a href="" title="Goto page 5" onClick="return navpage(this);" id='pag_link_5' page_id="5">5</a><a href="" title="Goto page 6" onClick="return navpage(this);" id='pag_link_6' page_id="6">6</a><a href="" title="Goto page 7" onClick="return navpage(this);" id='pag_link_7' page_id="7">7</a> <a href="" title="Goto Next Page" onClick="return navpage(this);" id='pag_link_2' page_id="2">>></a>  <a href="" title="Goto Last Page" onClick="return navpage(this);" id='pag_link_50' page_id="50">Last (50)</a></p> </div> <script> /** * Create page modal message and submit form */ function submitform( t ) { var html = '<div id="modalmessage">'; //html += '<img src="/images/www/large_wait.gif" width="128" height="128">'; html += '<h3>Updating Results</h3>'; html += '</div>'; $('body').append( $( '<div id="disableoverlay"></div>' ) ); $('body').append( $(html) ); // Reposition it var w = $('#modalmessage').width() + 16; var h = $('#modalmessage').height() + 16; var l = ( window.innerWidth - w ) / 2; var t = ( window.innerHeight - h ) * .5 ; $('#modalmessage').css('left',l); $('#modalmessage').css('top',t); $('form[name=formsearch]').submit(); return false; } /** * Custom function for pagination routine interface */ function navpage( t, form) { var p = $(t).attr('page_id'); $( '#page_id' ).val( p ); return submitform(); } /** * toggle display of sub-topics */ function expander() { var id=this.id; var toks = id.split('_'); var reveal = '#reveal_'+toks[1]+'_'+toks[2]; $(this).toggleClass( "showplus showminus"); //$(reveal).toggle(); $(reveal).toggleClass("opened closed"); } /** * Run checkbox rules */ function fixchecks() { if( typeof this == 'undefined' ) return; var id = this.id; //alert(id); // // If this element is checked, always unclear any child elements // of this element. // if( $(this).prop("checked") ) { // Clear all children that have a parent_id of this id // // ie, an attribute: parent_topic_15="yes" // $('*[parent_'+id+']').each( function( i ){ $(this).prop("checked",false);}); //alert('children cleared'); } // // If this element has parent nodes defined, // then clear them upwards // var parents = $(this).attr('parent_ids'); if( typeof parents != 'undefined' && parents != false ) { // Child nodes. 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parent_ids="">Society and Sustainability <span class="fcount">(157)</span> </label> </div> <div id="reveal_mcsegments_5" class="closed"> <div class="level_2"><div id="expander_mcsegments_15" class="expander shownothing"></div> <label class=""> <input id="mcsegments_15" class="fmulti fcheck checkbox_mcsegments" type="checkbox" name="mcsegments[]" value="15" parent_ids="mcsegments_5 "parent_mcsegments_5="yes" >Brand Safety and Ad Fraud <span class="fcount">(16)</span> </label> </div> <div id="reveal_mcsegments_15" class="closed"></div> <div class="level_2"><div id="expander_mcsegments_19" class="expander shownothing"></div> <label class=""> <input id="mcsegments_19" class="fmulti fcheck checkbox_mcsegments" type="checkbox" name="mcsegments[]" value="19" parent_ids="mcsegments_5 "parent_mcsegments_5="yes" >Global Sustainability <span class="fcount">(28)</span> </label> </div> <div id="reveal_mcsegments_19" class="closed"></div> <div class="level_2"><div id="expander_mcsegments_17" 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parent_ids="topics_142 "parent_topics_142="yes" >Agency Relations <span class="fcount">(322)</span> </label> </div> <div id="reveal_topics_4" class="closed"></div> <div class="level_2"><div id="expander_topics_121" class="expander shownothing"></div> <label class=""> <input id="topics_121" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="121" parent_ids="topics_142 "parent_topics_142="yes" >In-House Agencies <span class="fcount">(391)</span> </label> </div> <div id="reveal_topics_121" class="closed"></div> <div class="level_2"><div id="expander_topics_70" class="expander shownothing"></div> <label class=""> <input id="topics_70" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="70" parent_ids="topics_142 "parent_topics_142="yes" >Media Buying & Planning <span class="fcount">(329)</span> </label> </div> <div id="reveal_topics_70" class="closed"></div> <div class="level_2"><div id="expander_topics_123" class="expander shownothing"></div> <label class=""> <input id="topics_123" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="123" parent_ids="topics_142 "parent_topics_142="yes" >PR <span class="fcount">(73)</span> </label> </div> <div id="reveal_topics_123" class="closed"></div> <div class="level_2"><div id="expander_topics_14" class="expander shownothing"></div> <label class=""> <input id="topics_14" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="14" parent_ids="topics_142 "parent_topics_142="yes" >Production Management <span class="fcount">(140)</span> </label> </div> <div id="reveal_topics_14" class="closed"></div> </div> <div class="level_1"><div id="expander_topics_5" class="expander showplus"></div> <label class=""> <input id="topics_5" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="5" parent_ids="">B2B <span class="fcount">(1283)</span> </label> </div> <div id="reveal_topics_5" class="closed"> <div class="level_2"><div id="expander_topics_188" class="expander shownothing"></div> <label class=""> <input id="topics_188" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="188" parent_ids="topics_5 "parent_topics_5="yes" >Account-Based Marketing <span class="fcount">(67)</span> </label> </div> <div id="reveal_topics_188" class="closed"></div> <div class="level_2"><div id="expander_topics_187" class="expander shownothing"></div> <label class=""> <input id="topics_187" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="187" parent_ids="topics_5 "parent_topics_5="yes" >Channel Marketing <span class="fcount">(9)</span> </label> </div> <div id="reveal_topics_187" class="closed"></div> <div class="level_2"><div id="expander_topics_189" class="expander showplus"></div> <label class=""> <input id="topics_189" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="189" parent_ids="topics_5 "parent_topics_5="yes" >Customer Experience <span class="fcount">(90)</span> </label> </div> <div id="reveal_topics_189" class="closed"> <div class="level_3"><div id="expander_topics_190" class="expander shownothing"></div> <label class=""> <input id="topics_190" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="190" parent_ids="topics_5 topics_189 "parent_topics_5="yes" parent_topics_189="yes" >Buyer Journey <span class="fcount">(39)</span> </label> </div> <div id="reveal_topics_190" class="closed"></div> </div> <div class="level_2"><div id="expander_topics_192" class="expander shownothing"></div> <label class=""> <input id="topics_192" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="192" parent_ids="topics_5 "parent_topics_5="yes" >Demand Generation <span class="fcount">(62)</span> </label> </div> <div id="reveal_topics_192" class="closed"></div> <div class="level_2"><div id="expander_topics_74" class="expander shownothing"></div> <label class=""> <input id="topics_74" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="74" parent_ids="topics_5 "parent_topics_5="yes" >Lead Generation <span class="fcount">(277)</span> </label> </div> <div id="reveal_topics_74" class="closed"></div> <div class="level_2"><div id="expander_topics_197" class="expander shownothing"></div> <label class=""> <input id="topics_197" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="197" parent_ids="topics_5 "parent_topics_5="yes" >Marketing to SMBs <span class="fcount">(72)</span> </label> </div> <div id="reveal_topics_197" class="closed"></div> <div class="level_2"><div id="expander_topics_194" class="expander shownothing"></div> <label class=""> <input id="topics_194" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="194" parent_ids="topics_5 "parent_topics_5="yes" >Performance Marketing <span class="fcount">(39)</span> </label> </div> <div id="reveal_topics_194" class="closed"></div> <div class="level_2"><div id="expander_topics_191" class="expander showplus"></div> <label class=""> <input id="topics_191" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="191" parent_ids="topics_5 "parent_topics_5="yes" >Sales Enablement <span class="fcount">(44)</span> </label> </div> <div id="reveal_topics_191" class="closed"> <div class="level_3"><div id="expander_topics_193" class="expander shownothing"></div> <label class=""> <input id="topics_193" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="193" parent_ids="topics_5 topics_191 "parent_topics_5="yes" parent_topics_191="yes" >Sales/Marketing Alignment <span class="fcount">(35)</span> </label> </div> <div id="reveal_topics_193" class="closed"></div> </div> </div> <div class="level_1"><div id="expander_topics_6" class="expander showplus"></div> <label class=""> <input id="topics_6" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="6" parent_ids="">Brand <span class="fcount">(5769)</span> </label> </div> <div id="reveal_topics_6" class="closed"> <div class="level_2"><div id="expander_topics_28" class="expander shownothing"></div> <label class=""> <input id="topics_28" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="28" parent_ids="topics_6 "parent_topics_6="yes" >Brand Management <span class="fcount">(1289)</span> </label> </div> <div id="reveal_topics_28" class="closed"></div> <div class="level_2"><div id="expander_topics_148" class="expander shownothing"></div> <label class=""> <input id="topics_148" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="148" parent_ids="topics_6 "parent_topics_6="yes" >Content Marketing <span class="fcount">(1128)</span> </label> </div> <div id="reveal_topics_148" class="closed"></div> <div class="level_2"><div id="expander_topics_150" class="expander shownothing"></div> <label class=""> <input id="topics_150" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="150" parent_ids="topics_6 "parent_topics_6="yes" >Creativity <span class="fcount">(905)</span> </label> </div> <div id="reveal_topics_150" class="closed"></div> <div class="level_2"><div id="expander_topics_41" class="expander shownothing"></div> <label class=""> <input id="topics_41" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="41" parent_ids="topics_6 "parent_topics_6="yes" >Customer Service & Relationship Management <span class="fcount">(631)</span> </label> </div> <div id="reveal_topics_41" class="closed"></div> <div class="level_2"><div id="expander_topics_51" class="expander shownothing"></div> <label class=""> <input id="topics_51" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="51" parent_ids="topics_6 "parent_topics_6="yes" >Global Marketing <span class="fcount">(87)</span> </label> </div> <div id="reveal_topics_51" class="closed"></div> <div class="level_2"><div id="expander_topics_162" class="expander showplus"></div> <label class=""> <input id="topics_162" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="162" parent_ids="topics_6 "parent_topics_6="yes" >Innovation <span class="fcount">(2062)</span> </label> </div> <div id="reveal_topics_162" class="closed"> <div class="level_3"><div id="expander_topics_155" class="expander shownothing"></div> <label class=""> <input id="topics_155" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="155" parent_ids="topics_6 topics_162 "parent_topics_6="yes" parent_topics_162="yes" >Trends & Technology <span class="fcount">(1023)</span> </label> </div> <div id="reveal_topics_155" class="closed"></div> </div> <div class="level_2"><div id="expander_topics_8" class="expander shownothing"></div> <label class=""> <input id="topics_8" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="8" parent_ids="topics_6 "parent_topics_6="yes" >Integrated Marketing <span class="fcount">(241)</span> </label> </div> <div id="reveal_topics_8" class="closed"></div> <div class="level_2"><div id="expander_topics_140" class="expander shownothing"></div> <label class=""> <input id="topics_140" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="140" parent_ids="topics_6 "parent_topics_6="yes" >Local Marketing <span class="fcount">(92)</span> </label> </div> <div id="reveal_topics_140" class="closed"></div> <div class="level_2"><div id="expander_topics_151" class="expander shownothing"></div> <label class=""> <input id="topics_151" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="151" parent_ids="topics_6 "parent_topics_6="yes" >Packaging <span class="fcount">(52)</span> </label> </div> <div id="reveal_topics_151" class="closed"></div> </div> <div class="level_1"><div id="expander_topics_143" class="expander showplus"></div> <label class=""> <input id="topics_143" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="143" parent_ids="">Consumer <span class="fcount">(2571)</span> </label> </div> <div id="reveal_topics_143" class="closed"> <div class="level_2"><div id="expander_topics_48" class="expander showplus"></div> <label class=""> <input id="topics_48" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="48" parent_ids="topics_143 "parent_topics_143="yes" >Genders & Generations <span class="fcount">(842)</span> </label> </div> <div id="reveal_topics_48" class="closed"> <div class="level_3"><div id="expander_topics_201" class="expander shownothing"></div> <label class=""> <input id="topics_201" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="201" parent_ids="topics_143 topics_48 "parent_topics_143="yes" parent_topics_48="yes" >Gen Alpha <span class="fcount">(43)</span> </label> </div> <div id="reveal_topics_201" class="closed"></div> <div class="level_3"><div id="expander_topics_166" class="expander shownothing"></div> <label class=""> <input id="topics_166" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="166" parent_ids="topics_143 topics_48 "parent_topics_143="yes" parent_topics_48="yes" >Gen Z <span class="fcount">(183)</span> </label> </div> <div id="reveal_topics_166" class="closed"></div> <div class="level_3"><div id="expander_topics_149" class="expander shownothing"></div> <label class=""> <input id="topics_149" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="149" parent_ids="topics_143 topics_48 "parent_topics_143="yes" parent_topics_48="yes" >Millennials <span class="fcount">(172)</span> </label> </div> <div id="reveal_topics_149" class="closed"></div> <div class="level_3"><div id="expander_topics_199" class="expander shownothing"></div> <label class=""> <input id="topics_199" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="199" parent_ids="topics_143 topics_48 "parent_topics_143="yes" parent_topics_48="yes" >People Aged 50 and Older <span class="fcount">(22)</span> </label> </div> <div id="reveal_topics_199" class="closed"></div> <div class="level_3"><div id="expander_topics_204" class="expander shownothing"></div> <label class=""> <input id="topics_204" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="204" parent_ids="topics_143 topics_48 "parent_topics_143="yes" parent_topics_48="yes" >Women <span class="fcount">(93)</span> </label> </div> <div id="reveal_topics_204" class="closed"></div> </div> <div class="level_2"><div id="expander_topics_49" class="expander shownothing"></div> <label class=""> <input id="topics_49" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="49" parent_ids="topics_143 "parent_topics_143="yes" >LGBTQ+ Consumers <span class="fcount">(183)</span> </label> </div> <div id="reveal_topics_49" class="closed"></div> <div class="level_2"><div id="expander_topics_13" class="expander showplus"></div> <label class=""> <input id="topics_13" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="13" parent_ids="topics_143 "parent_topics_143="yes" >Multicultural <span class="fcount">(689)</span> </label> </div> <div id="reveal_topics_13" class="closed"> <div class="level_3"><div id="expander_topics_18" class="expander shownothing"></div> <label class=""> <input id="topics_18" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="18" parent_ids="topics_143 topics_13 "parent_topics_143="yes" parent_topics_13="yes" >African-American Consumers <span class="fcount">(151)</span> </label> </div> <div id="reveal_topics_18" class="closed"></div> <div class="level_3"><div id="expander_topics_26" class="expander shownothing"></div> <label class=""> <input id="topics_26" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="26" parent_ids="topics_143 topics_13 "parent_topics_143="yes" parent_topics_13="yes" >Asian-American Consumers <span class="fcount">(63)</span> </label> </div> <div id="reveal_topics_26" class="closed"></div> <div class="level_3"><div id="expander_topics_53" class="expander shownothing"></div> <label class=""> <input id="topics_53" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="53" parent_ids="topics_143 topics_13 "parent_topics_143="yes" parent_topics_13="yes" >Hispanic Consumers <span class="fcount">(169)</span> </label> </div> <div id="reveal_topics_53" class="closed"></div> <div class="level_3"><div id="expander_topics_202" class="expander shownothing"></div> <label class=""> <input id="topics_202" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="202" parent_ids="topics_143 topics_13 "parent_topics_143="yes" parent_topics_13="yes" >Indigenous People <span class="fcount">(7)</span> </label> </div> <div id="reveal_topics_202" class="closed"></div> </div> <div class="level_2"><div id="expander_topics_200" class="expander shownothing"></div> <label class=""> <input id="topics_200" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="200" parent_ids="topics_143 "parent_topics_143="yes" >People with Disabilities <span class="fcount">(36)</span> </label> </div> <div id="reveal_topics_200" class="closed"></div> <div class="level_2"><div id="expander_topics_203" class="expander shownothing"></div> <label class=""> <input id="topics_203" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="203" parent_ids="topics_143 "parent_topics_143="yes" >Veterans <span class="fcount">(7)</span> </label> </div> <div id="reveal_topics_203" class="closed"></div> </div> <div class="level_1"><div id="expander_topics_205" class="expander shownothing"></div> <label class=""> <input id="topics_205" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="205" parent_ids="">D2C <span class="fcount">(15)</span> </label> </div> <div id="reveal_topics_205" class="closed"></div> <div class="level_1"><div id="expander_topics_145" class="expander showplus"></div> <label class=""> <input id="topics_145" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="145" parent_ids="">Data, Technology, & Measurement <span class="fcount">(3543)</span> </label> </div> <div id="reveal_topics_145" class="closed"> <div class="level_2"><div id="expander_topics_11" class="expander shownothing"></div> <label class=""> <input id="topics_11" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="11" parent_ids="topics_145 "parent_topics_145="yes" >Accountability <span class="fcount">(153)</span> </label> </div> <div id="reveal_topics_11" class="closed"></div> <div class="level_2"><div id="expander_topics_165" class="expander shownothing"></div> <label class=""> <input id="topics_165" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="165" parent_ids="topics_145 "parent_topics_145="yes" >Addressability <span class="fcount">(52)</span> </label> </div> <div id="reveal_topics_165" class="closed"></div> <div class="level_2"><div id="expander_topics_158" class="expander shownothing"></div> <label class=""> <input id="topics_158" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="158" parent_ids="topics_145 "parent_topics_145="yes" >Analytics <span class="fcount">(828)</span> </label> </div> <div id="reveal_topics_158" class="closed"></div> <div class="level_2"><div id="expander_topics_195" class="expander shownothing"></div> <label class=""> <input id="topics_195" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="195" parent_ids="topics_145 "parent_topics_145="yes" >Artificial Intelligence <span class="fcount">(473)</span> </label> </div> <div id="reveal_topics_195" class="closed"></div> <div class="level_2"><div id="expander_topics_153" class="expander shownothing"></div> <label class=""> <input id="topics_153" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="153" parent_ids="topics_145 "parent_topics_145="yes" >Big Data <span class="fcount">(398)</span> </label> </div> <div id="reveal_topics_153" class="closed"></div> <div class="level_2"><div id="expander_topics_154" class="expander shownothing"></div> <label class=""> <input id="topics_154" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="154" parent_ids="topics_145 "parent_topics_145="yes" >MarTech <span class="fcount">(1022)</span> </label> </div> <div id="reveal_topics_154" class="closed"></div> <div class="level_2"><div id="expander_topics_163" class="expander shownothing"></div> <label class=""> <input id="topics_163" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="163" parent_ids="topics_145 "parent_topics_145="yes" >Media Measurement <span class="fcount">(544)</span> </label> </div> <div id="reveal_topics_163" class="closed"></div> <div class="level_2"><div id="expander_topics_87" class="expander shownothing"></div> <label class=""> <input id="topics_87" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="87" parent_ids="topics_145 "parent_topics_145="yes" >ROI <span class="fcount">(270)</span> </label> </div> <div id="reveal_topics_87" class="closed"></div> </div> <div class="level_1"><div id="expander_topics_12" class="expander showplus"></div> <label class=""> <input id="topics_12" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="12" parent_ids="">Finance & Procurement <span class="fcount">(402)</span> </label> </div> <div id="reveal_topics_12" class="closed"> <div class="level_2"><div id="expander_topics_32" class="expander shownothing"></div> <label class=""> <input id="topics_32" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="32" parent_ids="topics_12 "parent_topics_12="yes" >Planning & Spending Allocation <span class="fcount">(182)</span> </label> </div> <div id="reveal_topics_32" class="closed"></div> <div class="level_2"><div id="expander_topics_80" class="expander shownothing"></div> <label class=""> <input id="topics_80" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="80" parent_ids="topics_12 "parent_topics_12="yes" >Procurement & Sourcing <span class="fcount">(119)</span> </label> </div> <div id="reveal_topics_80" class="closed"></div> </div> <div class="level_1"><div id="expander_topics_144" class="expander showplus"></div> <label class=""> <input id="topics_144" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="144" parent_ids="">Leadership <span class="fcount">(3876)</span> </label> </div> <div id="reveal_topics_144" class="closed"> <div class="level_2"><div id="expander_topics_156" class="expander shownothing"></div> <label class=""> <input id="topics_156" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="156" parent_ids="topics_144 "parent_topics_144="yes" >Corporate Social Responsibility <span class="fcount">(750)</span> </label> </div> <div id="reveal_topics_156" class="closed"></div> <div class="level_2"><div id="expander_topics_157" class="expander shownothing"></div> <label class=""> <input id="topics_157" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="157" parent_ids="topics_144 "parent_topics_144="yes" >Industry Initiatives <span class="fcount">(336)</span> </label> </div> <div id="reveal_topics_157" class="closed"></div> <div class="level_2"><div id="expander_topics_9" class="expander showplus"></div> <label class=""> <input id="topics_9" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="9" parent_ids="topics_144 "parent_topics_144="yes" >Legal & Regulatory Issues <span class="fcount">(936)</span> </label> </div> <div id="reveal_topics_9" class="closed"> <div class="level_3"><div id="expander_topics_129" class="expander shownothing"></div> <label class=""> <input id="topics_129" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="129" parent_ids="topics_144 topics_9 "parent_topics_144="yes" parent_topics_9="yes" >Advertising to Children <span class="fcount">(20)</span> </label> </div> <div id="reveal_topics_129" class="closed"></div> <div class="level_3"><div id="expander_topics_130" class="expander shownothing"></div> <label class=""> <input id="topics_130" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="130" parent_ids="topics_144 topics_9 "parent_topics_144="yes" parent_topics_9="yes" >Food & Beverage Advertising <span class="fcount">(19)</span> </label> </div> <div id="reveal_topics_130" class="closed"></div> <div class="level_3"><div id="expander_topics_131" class="expander shownothing"></div> <label class=""> <input id="topics_131" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="131" parent_ids="topics_144 topics_9 "parent_topics_144="yes" parent_topics_9="yes" >Pharmaceutical Advertising <span class="fcount">(15)</span> </label> </div> <div id="reveal_topics_131" class="closed"></div> <div class="level_3"><div id="expander_topics_36" class="expander shownothing"></div> <label class=""> <input id="topics_36" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="36" parent_ids="topics_144 topics_9 "parent_topics_144="yes" parent_topics_9="yes" >Privacy Issues <span class="fcount">(434)</span> </label> </div> <div id="reveal_topics_36" class="closed"></div> <div class="level_3"><div id="expander_topics_92" class="expander shownothing"></div> <label class=""> <input id="topics_92" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="92" parent_ids="topics_144 topics_9 "parent_topics_144="yes" parent_topics_9="yes" >Self-Regulation <span class="fcount">(125)</span> </label> </div> <div id="reveal_topics_92" class="closed"></div> </div> <div class="level_2"><div id="expander_topics_141" class="expander showplus"></div> <label class=""> <input id="topics_141" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="141" parent_ids="topics_144 "parent_topics_144="yes" >Purpose-Driven Marketing <span class="fcount">(1657)</span> </label> </div> <div id="reveal_topics_141" class="closed"> <div class="level_3"><div id="expander_topics_185" class="expander shownothing"></div> <label class=""> <input id="topics_185" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="185" parent_ids="topics_144 topics_141 "parent_topics_144="yes" parent_topics_141="yes" >Nonprofit <span class="fcount">(786)</span> </label> </div> <div id="reveal_topics_185" class="closed"></div> </div> <div class="level_2"><div id="expander_topics_178" class="expander showplus"></div> <label class=""> <input id="topics_178" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="178" parent_ids="topics_144 "parent_topics_144="yes" >Recession Marketing <span class="fcount">(80)</span> </label> </div> <div id="reveal_topics_178" class="closed"> <div class="level_3"><div id="expander_topics_179" class="expander shownothing"></div> <label class=""> <input id="topics_179" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="179" parent_ids="topics_144 topics_178 "parent_topics_144="yes" parent_topics_178="yes" >Best Practices <span class="fcount">(21)</span> </label> </div> <div id="reveal_topics_179" class="closed"></div> <div class="level_3"><div id="expander_topics_182" class="expander shownothing"></div> <label class=""> <input id="topics_182" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="182" parent_ids="topics_144 topics_178 "parent_topics_144="yes" parent_topics_178="yes" >Partner Content <span class="fcount">(8)</span> </label> </div> <div id="reveal_topics_182" class="closed"></div> <div class="level_3"><div id="expander_topics_180" class="expander shownothing"></div> <label class=""> <input id="topics_180" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="180" parent_ids="topics_144 topics_178 "parent_topics_144="yes" parent_topics_178="yes" >Recession Case Studies <span class="fcount">(2)</span> </label> </div> <div id="reveal_topics_180" class="closed"></div> <div class="level_3"><div id="expander_topics_181" class="expander shownothing"></div> <label class=""> <input id="topics_181" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="181" parent_ids="topics_144 topics_178 "parent_topics_144="yes" parent_topics_178="yes" >Recession Research <span class="fcount">(3)</span> </label> </div> <div id="reveal_topics_181" class="closed"></div> <div class="level_3"><div id="expander_topics_184" class="expander shownothing"></div> <label class=""> <input id="topics_184" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="184" parent_ids="topics_144 topics_178 "parent_topics_144="yes" parent_topics_178="yes" >Recession Toolkits <span class="fcount">(10)</span> </label> </div> <div id="reveal_topics_184" class="closed"></div> <div class="level_3"><div id="expander_topics_183" class="expander shownothing"></div> <label class=""> <input id="topics_183" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="183" parent_ids="topics_144 topics_178 "parent_topics_144="yes" parent_topics_178="yes" >Thought Leadership <span class="fcount">(25)</span> </label> </div> <div id="reveal_topics_183" class="closed"></div> </div> <div class="level_2"><div id="expander_topics_139" class="expander shownothing"></div> <label class=""> <input id="topics_139" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="139" parent_ids="topics_144 "parent_topics_144="yes" >Sustainability <span class="fcount">(303)</span> </label> </div> <div id="reveal_topics_139" class="closed"></div> <div class="level_2"><div id="expander_topics_168" class="expander showplus"></div> <label class=""> <input id="topics_168" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="168" parent_ids="topics_144 "parent_topics_144="yes" >The Future CMO <span class="fcount">(281)</span> </label> </div> <div id="reveal_topics_168" class="closed"> <div class="level_3"><div id="expander_topics_169" class="expander shownothing"></div> <label class=""> <input id="topics_169" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="169" parent_ids="topics_144 topics_168 "parent_topics_144="yes" parent_topics_168="yes" >Building New Talent <span class="fcount">(24)</span> </label> </div> <div id="reveal_topics_169" class="closed"></div> <div class="level_3"><div id="expander_topics_172" class="expander shownothing"></div> <label class=""> <input id="topics_172" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="172" parent_ids="topics_144 topics_168 "parent_topics_144="yes" parent_topics_168="yes" >Change Management <span class="fcount">(53)</span> </label> </div> <div id="reveal_topics_172" class="closed"></div> <div class="level_3"><div id="expander_topics_170" class="expander shownothing"></div> <label class=""> <input id="topics_170" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="170" parent_ids="topics_144 topics_168 "parent_topics_144="yes" parent_topics_168="yes" >Conversant in the C-Suite <span class="fcount">(45)</span> </label> </div> <div id="reveal_topics_170" class="closed"></div> <div class="level_3"><div id="expander_topics_173" class="expander shownothing"></div> <label class=""> <input id="topics_173" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="173" parent_ids="topics_144 topics_168 "parent_topics_144="yes" parent_topics_168="yes" >Leadership Development <span class="fcount">(40)</span> </label> </div> <div id="reveal_topics_173" class="closed"></div> <div class="level_3"><div id="expander_topics_174" class="expander shownothing"></div> <label class=""> <input id="topics_174" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="174" parent_ids="topics_144 topics_168 "parent_topics_144="yes" parent_topics_168="yes" >Marketing Organization <span class="fcount">(46)</span> </label> </div> <div id="reveal_topics_174" class="closed"></div> <div class="level_3"><div id="expander_topics_175" class="expander shownothing"></div> <label class=""> <input id="topics_175" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="175" parent_ids="topics_144 topics_168 "parent_topics_144="yes" parent_topics_168="yes" >Mastering MarTech <span class="fcount">(56)</span> </label> </div> <div id="reveal_topics_175" class="closed"></div> </div> </div> <div class="level_1"><div id="expander_topics_167" class="expander shownothing"></div> <label class="bolded"> <input id="topics_167" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="167" checked="checked" parent_ids="">Marketing 101 <span class="fcount">(1357)</span> </label> </div> <div id="reveal_topics_167" class="closed"></div> <div class="level_1"><div id="expander_topics_196" class="expander showplus"></div> <label class=""> <input id="topics_196" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="196" parent_ids="">Marketing On A Budget <span class="fcount">(398)</span> </label> </div> <div id="reveal_topics_196" class="closed"> <div class="level_2"><div id="expander_topics_210" class="expander shownothing"></div> <label class=""> <input id="topics_210" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="210" parent_ids="topics_196 "parent_topics_196="yes" >Corporate Responsibility <span class="fcount">(36)</span> </label> </div> <div id="reveal_topics_210" class="closed"></div> <div class="level_2"><div id="expander_topics_206" class="expander shownothing"></div> <label class=""> <input id="topics_206" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="206" parent_ids="topics_196 "parent_topics_196="yes" >Curating Innovative Media and Experiences <span class="fcount">(45)</span> </label> </div> <div id="reveal_topics_206" class="closed"></div> <div class="level_2"><div id="expander_topics_209" class="expander shownothing"></div> <label class=""> <input id="topics_209" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="209" parent_ids="topics_196 "parent_topics_196="yes" >Customer Acquisition and Loyalty <span class="fcount">(17)</span> </label> </div> <div id="reveal_topics_209" class="closed"></div> <div class="level_2"><div id="expander_topics_207" class="expander shownothing"></div> <label class=""> <input id="topics_207" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="207" parent_ids="topics_196 "parent_topics_196="yes" >Harnessing Data and Technology <span class="fcount">(42)</span> </label> </div> <div id="reveal_topics_207" class="closed"></div> <div class="level_2"><div id="expander_topics_198" class="expander shownothing"></div> <label class=""> <input id="topics_198" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="198" parent_ids="topics_196 "parent_topics_196="yes" >Small-to-Medium-Businesses <span class="fcount">(184)</span> </label> </div> <div id="reveal_topics_198" class="closed"></div> <div class="level_2"><div id="expander_topics_208" class="expander shownothing"></div> <label class=""> <input id="topics_208" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="208" parent_ids="topics_196 "parent_topics_196="yes" >Talent and Agency Management <span class="fcount">(13)</span> </label> </div> <div id="reveal_topics_208" class="closed"></div> </div> <div class="level_1"><div id="expander_topics_3" class="expander showplus"></div> <label class=""> <input id="topics_3" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="3" parent_ids="">Media Channels <span class="fcount">(5549)</span> </label> </div> <div id="reveal_topics_3" class="closed"> <div class="level_2"><div id="expander_topics_186" class="expander shownothing"></div> <label class=""> <input id="topics_186" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="186" parent_ids="topics_3 "parent_topics_3="yes" >Chatbots <span class="fcount">(34)</span> </label> </div> <div id="reveal_topics_186" class="closed"></div> <div class="level_2"><div id="expander_topics_136" class="expander shownothing"></div> <label class=""> <input id="topics_136" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="136" parent_ids="topics_3 "parent_topics_3="yes" >Cross-Media <span class="fcount">(461)</span> </label> </div> <div id="reveal_topics_136" class="closed"></div> <div class="level_2"><div id="expander_topics_43" class="expander shownothing"></div> <label class=""> <input id="topics_43" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="43" parent_ids="topics_3 "parent_topics_3="yes" >Direct Marketing <span class="fcount">(238)</span> </label> </div> <div id="reveal_topics_43" class="closed"></div> <div class="level_2"><div id="expander_topics_164" class="expander shownothing"></div> <label class=""> <input id="topics_164" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="164" parent_ids="topics_3 "parent_topics_3="yes" >Email <span class="fcount">(310)</span> </label> </div> <div id="reveal_topics_164" class="closed"></div> <div class="level_2"><div id="expander_topics_104" class="expander shownothing"></div> <label class=""> <input id="topics_104" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="104" parent_ids="topics_3 "parent_topics_3="yes" >Gaming <span class="fcount">(213)</span> </label> </div> <div id="reveal_topics_104" class="closed"></div> <div class="level_2"><div id="expander_topics_176" class="expander shownothing"></div> <label class=""> <input id="topics_176" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="176" parent_ids="topics_3 "parent_topics_3="yes" >Influencer <span class="fcount">(227)</span> </label> </div> <div id="reveal_topics_176" class="closed"></div> <div class="level_2"><div id="expander_topics_177" class="expander shownothing"></div> <label class=""> <input id="topics_177" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="177" parent_ids="topics_3 "parent_topics_3="yes" >Metaverse <span class="fcount">(58)</span> </label> </div> <div id="reveal_topics_177" class="closed"></div> <div class="level_2"><div id="expander_topics_103" class="expander shownothing"></div> <label class=""> <input id="topics_103" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="103" parent_ids="topics_3 "parent_topics_3="yes" >Mobile <span class="fcount">(349)</span> </label> </div> <div id="reveal_topics_103" class="closed"></div> <div class="level_2"><div id="expander_topics_76" class="expander shownothing"></div> <label class=""> <input id="topics_76" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="76" parent_ids="topics_3 "parent_topics_3="yes" >Out-of-Home <span class="fcount">(157)</span> </label> </div> <div id="reveal_topics_76" class="closed"></div> <div class="level_2"><div id="expander_topics_77" class="expander shownothing"></div> <label class=""> <input id="topics_77" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="77" parent_ids="topics_3 "parent_topics_3="yes" >Print <span class="fcount">(70)</span> </label> </div> <div id="reveal_topics_77" class="closed"></div> <div class="level_2"><div id="expander_topics_85" class="expander shownothing"></div> <label class=""> <input id="topics_85" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="85" parent_ids="topics_3 "parent_topics_3="yes" >Radio and Podcasts <span class="fcount">(176)</span> </label> </div> <div id="reveal_topics_85" class="closed"></div> <div class="level_2"><div id="expander_topics_82" class="expander showplus"></div> <label class=""> <input id="topics_82" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="82" parent_ids="topics_3 "parent_topics_3="yes" >Shopper Marketing <span class="fcount">(543)</span> </label> </div> <div id="reveal_topics_82" class="closed"> <div class="level_3"><div id="expander_topics_112" class="expander shownothing"></div> <label class=""> <input id="topics_112" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="112" parent_ids="topics_3 topics_82 "parent_topics_3="yes" parent_topics_82="yes" >Promotions & Loyalty <span class="fcount">(167)</span> </label> </div> <div id="reveal_topics_112" class="closed"></div> <div class="level_3"><div id="expander_topics_115" class="expander shownothing"></div> <label class=""> <input id="topics_115" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="115" parent_ids="topics_3 topics_82 "parent_topics_3="yes" parent_topics_82="yes" >Retail Activation <span class="fcount">(138)</span> </label> </div> <div id="reveal_topics_115" class="closed"></div> </div> <div class="level_2"><div id="expander_topics_38" class="expander shownothing"></div> <label class=""> <input id="topics_38" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="38" parent_ids="topics_3 "parent_topics_3="yes" >Social Media <span class="fcount">(1161)</span> </label> </div> <div id="reveal_topics_38" class="closed"></div> <div class="level_2"><div id="expander_topics_16" class="expander showplus"></div> <label class=""> <input id="topics_16" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="16" parent_ids="topics_3 "parent_topics_3="yes" >Sponsorship & Events <span class="fcount">(621)</span> </label> </div> <div id="reveal_topics_16" class="closed"> <div class="level_3"><div id="expander_topics_47" class="expander shownothing"></div> <label class=""> <input id="topics_47" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="47" parent_ids="topics_3 topics_16 "parent_topics_3="yes" parent_topics_16="yes" >Experiential Marketing <span class="fcount">(396)</span> </label> </div> <div id="reveal_topics_47" class="closed"></div> </div> <div class="level_2"><div id="expander_topics_99" class="expander shownothing"></div> <label class=""> <input id="topics_99" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="99" parent_ids="topics_3 "parent_topics_3="yes" >TV <span class="fcount">(563)</span> </label> </div> <div id="reveal_topics_99" class="closed"></div> <div class="level_2"><div id="expander_topics_161" class="expander shownothing"></div> <label class=""> <input id="topics_161" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="161" parent_ids="topics_3 "parent_topics_3="yes" >Video <span class="fcount">(594)</span> </label> </div> <div id="reveal_topics_161" class="closed"></div> <div class="level_2"><div id="expander_topics_57" class="expander shownothing"></div> <label class=""> <input id="topics_57" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="57" parent_ids="topics_3 "parent_topics_3="yes" >Website & Search Advertising <span class="fcount">(377)</span> </label> </div> <div id="reveal_topics_57" class="closed"></div> </div> <div class="level_1"><div id="expander_topics_10" class="expander showplus"></div> <label class=""> <input id="topics_10" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="10" parent_ids="">Organization <span class="fcount">(1587)</span> </label> </div> <div id="reveal_topics_10" class="closed"> <div class="level_2"><div id="expander_topics_67" class="expander shownothing"></div> <label class=""> <input id="topics_67" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="67" parent_ids="topics_10 "parent_topics_10="yes" >Department Structure <span class="fcount">(324)</span> </label> </div> <div id="reveal_topics_67" class="closed"></div> <div class="level_2"><div id="expander_topics_109" class="expander shownothing"></div> <label class=""> <input id="topics_109" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="109" parent_ids="topics_10 "parent_topics_10="yes" >Diversity <span class="fcount">(417)</span> </label> </div> <div id="reveal_topics_109" class="closed"></div> <div class="level_2"><div id="expander_topics_68" class="expander shownothing"></div> <label class=""> <input id="topics_68" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="68" parent_ids="topics_10 "parent_topics_10="yes" >Staffing & Development <span class="fcount">(479)</span> </label> </div> <div id="reveal_topics_68" class="closed"></div> </div> </div> </div> </div> <div class="facetbox"> <div id="module_facet_industries" class="module facet"> <h2 id="facet_title_industries" region="industries" class="facettitle text-dark" region="industries">Industries<div id="facet_expander_industries" region="industries" class="facetexpander collapsed"></div></h2> <div id="facet_container_industries" class="checkbox_div collapsed"> <label class="onelevel "> <input class="fcheck autosubmit" type="checkbox" name="industries[]" value="21" >Advertising Agencies & Consultancies <span class="fcount">(137)</span> </label> <label class="onelevel "> <input class="fcheck autosubmit" type="checkbox" name="industries[]" value="23" >Alcohol, Tobacco, & Cannabis <span class="fcount">(9)</span> </label> <label class="onelevel "> <input class="fcheck autosubmit" type="checkbox" name="industries[]" value="1" >Apparel & Footwear <span class="fcount">(8)</span> </label> <label class="onelevel "> <input class="fcheck autosubmit" type="checkbox" name="industries[]" value="24" >Arts & Education <span class="fcount">(5)</span> </label> <label class="onelevel "> <input class="fcheck autosubmit" type="checkbox" name="industries[]" value="2" >Automotive <span class="fcount">(4)</span> </label> <label class="onelevel "> <input class="fcheck autosubmit" type="checkbox" name="industries[]" value="3" >Banking & Financial Services <span class="fcount">(22)</span> </label> <label class="onelevel "> <input class="fcheck autosubmit" type="checkbox" name="industries[]" value="4" >Business & Professional Services <span class="fcount">(16)</span> </label> <label class="onelevel "> <input class="fcheck autosubmit" type="checkbox" name="industries[]" value="5" >Consumer Durables <span class="fcount">(2)</span> </label> <label class="onelevel "> <input class="fcheck autosubmit" type="checkbox" name="industries[]" value="7" >Consumer Packaged Goods <span class="fcount">(33)</span> </label> <label class="onelevel "> <input class="fcheck autosubmit" type="checkbox" name="industries[]" value="10" >Energy & Utilities <span class="fcount">(1)</span> </label> <label class="onelevel "> <input class="fcheck autosubmit" type="checkbox" name="industries[]" value="11" >Entertainment & Sports <span class="fcount">(19)</span> </label> <label class="onelevel "> <input class="fcheck autosubmit" type="checkbox" name="industries[]" value="12" >Food & Beverage <span class="fcount">(24)</span> </label> <label class="onelevel "> <input class="fcheck autosubmit" type="checkbox" name="industries[]" value="13" >Healthcare <span class="fcount">(11)</span> </label> <label class="onelevel "> <input class="fcheck autosubmit" type="checkbox" name="industries[]" value="25" >Insurance <span class="fcount">(5)</span> </label> <label class="onelevel "> <input class="fcheck autosubmit" type="checkbox" name="industries[]" value="14" >Manufacturing, Industrial Goods & Services <span class="fcount">(2)</span> </label> <label class="onelevel "> <input class="fcheck autosubmit" type="checkbox" name="industries[]" value="26" >Media <span class="fcount">(192)</span> </label> <label class="onelevel "> <input class="fcheck autosubmit" type="checkbox" name="industries[]" value="27" >Nonprofits & Government <span class="fcount">(32)</span> </label> <label class="onelevel "> <input class="fcheck autosubmit" type="checkbox" name="industries[]" value="15" >Pharmaceuticals <span class="fcount">(7)</span> </label> <label class="onelevel "> <input class="fcheck autosubmit" type="checkbox" name="industries[]" value="17" >Restaurants & Fast Food <span class="fcount">(15)</span> </label> <label class="onelevel "> <input class="fcheck autosubmit" type="checkbox" name="industries[]" value="18" >Retail <span class="fcount">(38)</span> </label> <label class="onelevel "> <input class="fcheck autosubmit" type="checkbox" name="industries[]" value="9" >Technology <span class="fcount">(199)</span> </label> <label class="onelevel "> <input class="fcheck autosubmit" type="checkbox" name="industries[]" value="19" >Telecommunications <span class="fcount">(10)</span> </label> <label class="onelevel "> <input class="fcheck autosubmit" type="checkbox" name="industries[]" value="20" >Travel, Transportation, Tourism & Hospitality <span class="fcount">(6)</span> </label> </div> </div> </div> <div class="facetbox"> <div id="module_facet_awardlevels" class="module facet"> <h2 id="facet_title_awardlevels" region="awardlevels" class="facettitle text-dark" region="awardlevels">Case Study Award Levels<div id="facet_expander_awardlevels" region="awardlevels" class="facetexpander collapsed"></div></h2> <div id="facet_container_awardlevels" class="checkbox_div collapsed"> <label class="onelevel "> <input class="fcheck autosubmit" type="checkbox" name="awardlevels[]" value="1" >Gold and above <span class="fcount">(14)</span> </label> <label class="onelevel "> <input class="fcheck autosubmit" type="checkbox" name="awardlevels[]" value="2" >Silver <span class="fcount">(4)</span> </label> <label class="onelevel "> <input class="fcheck autosubmit" type="checkbox" name="awardlevels[]" value="3" >Bronze <span class="fcount">(2)</span> </label> <label class="onelevel "> <input class="fcheck autosubmit" type="checkbox" name="awardlevels[]" value="4" >Finalist <span class="fcount">(3)</span> </label> </div> </div> </div> <div class="facetbox"> <div id="module_facet_regions" class="module facet"> <h2 id="facet_title_regions" region="regions" class="facettitle text-dark" region="regions">Regions<div id="facet_expander_regions" region="regions" class="facetexpander collapsed"></div></h2> <div id="facet_container_regions" class="checkbox_div collapsed"> <label class="onelevel "> <input class="fcheck autosubmit" type="checkbox" name="regions[]" value="1" >Asia Pacific <span class="fcount">(1)</span> </label> <label class="onelevel "> <input class="fcheck autosubmit" type="checkbox" name="regions[]" value="2" >Europe <span class="fcount">(1)</span> </label> <label class="onelevel "> <input class="fcheck autosubmit" type="checkbox" name="regions[]" value="5" >Middle East & Africa <span class="fcount">(1)</span> </label> <label class="onelevel "> <input class="fcheck autosubmit" type="checkbox" name="regions[]" value="6" >North America <span class="fcount">(3)</span> </label> </div> </div> </div> <div class="facetbox"> <div id="module_facet_products" class="module facet"> <h2 id="facet_title_products" region="products" class="facettitle text-dark" >Products<div id="facet_expander_products" region="products" class="facetexpander collapsed"></div></h2> <div id="facet_container_products" class="multifacet_checkbox_div collapsed"> <div class="level_1"><div id="expander_products_671" class="expander showplus"></div> <label class=""> <input id="products_671" class="fmulti fcheck checkbox_products" type="checkbox" name="products[]" value="671" parent_ids="">ANA Magazine <span class="fcount">(93)</span> </label> </div> <div id="reveal_products_671" class="closed"> <div class="level_2"><div id="expander_products_606" class="expander shownothing"></div> <label class=""> <input id="products_606" class="fmulti fcheck checkbox_products" type="checkbox" name="products[]" value="606" parent_ids="products_671 "parent_products_671="yes" >B2B <span class="fcount">(10)</span> </label> </div> <div id="reveal_products_606" class="closed"></div> <div class="level_2"><div id="expander_products_669" class="expander shownothing"></div> <label class=""> <input id="products_669" class="fmulti fcheck checkbox_products" type="checkbox" name="products[]" value="669" parent_ids="products_671 "parent_products_671="yes" >Marketing News Quiz <span class="fcount">(1)</span> </label> </div> <div id="reveal_products_669" class="closed"></div> <div class="level_2"><div id="expander_products_625" class="expander shownothing"></div> <label class=""> <input id="products_625" class="fmulti fcheck checkbox_products" type="checkbox" name="products[]" value="625" parent_ids="products_671 "parent_products_671="yes" >Partner Content <span class="fcount">(50)</span> </label> </div> <div id="reveal_products_625" class="closed"></div> <div class="level_2"><div id="expander_products_638" class="expander shownothing"></div> <label class=""> <input id="products_638" class="fmulti fcheck checkbox_products" type="checkbox" name="products[]" value="638" parent_ids="products_671 "parent_products_671="yes" >Social Impact <span class="fcount">(2)</span> </label> </div> <div id="reveal_products_638" class="closed"></div> <div class="level_2"><div id="expander_products_501" 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