UK Social Media Statistics for 2025

<!DOCTYPE html> <html lang="en-US" class="legacy-type-scale"> <head> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, initial-scale=1"> <link rel="profile" href="http://gmpg.org/xfn/11"> <link rel="shortcut icon" href="https://brandfolder.sproutsocial.com/VXTUTVL1/at/2km9vsfn9v7pmgs6q9rgfp/favicon.ico&width=32&height=32" sizes="32x32"> <link rel="icon" href="https://brandfolder.sproutsocial.com/VXTUTVL1/at/shx4qrmc2cr48sfmf5fpbsv/favicon_browser.svg"> <link rel="apple-touch-icon" sizes="180x180" href="https://brandfolder.sproutsocial.com/VXTUTVL1/at/665rfn6bt6cpwjxbm5kpz8w/favicon_apple-touch.svg?auto=webp&format=png"> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <style>img:is([sizes="auto" i], [sizes^="auto," i]) { contain-intrinsic-size: 3000px 1500px }</style>  <title>UK Social Media Statistics for 2025 | Sprout Social</title> <meta name="description" content="Stay ahead of the game with the latest UK social media stats for 2025. 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Learn key trends, platform insights and consumer behaviours to inform your social strategy." /> <meta property="og:url" content="https://sproutsocial.com/insights/social-media-statistics-uk/" /> <meta property="og:site_name" content="Sprout Social" /> <meta property="article:publisher" content="https://www.facebook.com/SproutSocialInc" /> <meta property="article:published_time" content="2025-02-28T18:59:58+00:00" /> <meta property="article:modified_time" content="2025-02-28T19:02:44+00:00" /> <meta property="og:image" content="https://brandfolder.sproutsocial.com/VXTUTVL1/at/4bkpb8hhtk8pxfqq9crghj/50-must-know-social-media-marketing-statistics-for-2025-Final.png?auto=webp&format=png" /> <meta property="og:image:width" content="780" /> <meta property="og:image:height" content="440" /> <meta property="og:image:type" content="image/png" /> <meta name="author" content="Sinéad McNamee" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:title" content="Social media statistics in the UK: What businesses need to know in 2025" /> <meta name="twitter:image" content="https://brandfolder.sproutsocial.com/VXTUTVL1/at/4bkpb8hhtk8pxfqq9crghj/50-must-know-social-media-marketing-statistics-for-2025-Final.png?auto=webp&format=png" /> <meta name="twitter:creator" content="@SproutSocial" /> <meta name="twitter:site" content="@SproutSocial" /> <meta name="twitter:label1" content="Written by" /> <meta name="twitter:data1" content="Sinéad McNamee" /> <meta name="twitter:label2" content="Est. reading time" /> <meta name="twitter:data2" content="14 minutes" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https://sproutsocial.com/insights/social-media-statistics-uk/#article","isPartOf":{"@id":"https://sproutsocial.com/insights/social-media-statistics-uk/"},"author":{"name":"Sinéad McNamee","@id":"https://sproutsocial.com/insights/#/schema/person/f640dce061cd05b545840c30f37811c7"},"headline":"Social media statistics in the UK: What businesses need to know in 2025","datePublished":"2025-02-28T18:59:58+00:00","dateModified":"2025-02-28T19:02:44+00:00","mainEntityOfPage":{"@id":"https://sproutsocial.com/insights/social-media-statistics-uk/"},"wordCount":2834,"publisher":{"@id":"https://sproutsocial.com/insights/#organization"},"image":{"@id":"https://sproutsocial.com/insights/social-media-statistics-uk/#primaryimage"},"thumbnailUrl":"https://media.sproutsocial.com/uploads/2025/02/UKSocial-Media-Use.png","articleSection":["All Career Growth","Social Media Marketing","Social Media Strategy"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https://sproutsocial.com/insights/social-media-statistics-uk/","url":"https://sproutsocial.com/insights/social-media-statistics-uk/","name":"UK Social Media Statistics for 2025 | Sprout Social","isPartOf":{"@id":"https://sproutsocial.com/insights/#website"},"primaryImageOfPage":{"@id":"https://sproutsocial.com/insights/social-media-statistics-uk/#primaryimage"},"image":{"@id":"https://sproutsocial.com/insights/social-media-statistics-uk/#primaryimage"},"thumbnailUrl":"https://media.sproutsocial.com/uploads/2025/02/UKSocial-Media-Use.png","datePublished":"2025-02-28T18:59:58+00:00","dateModified":"2025-02-28T19:02:44+00:00","description":"Stay ahead of the game with the latest UK social media stats for 2025. 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5.00736 3.5498 6.25 3.5498C7.49264 3.5498 8.5 4.55716 8.5 5.7998ZM7 5.7998C7 6.21402 6.66421 6.5498 6.25 6.5498C5.83579 6.5498 5.5 6.21402 5.5 5.7998C5.5 5.38559 5.83579 5.0498 6.25 5.0498C6.66421 5.0498 7 5.38559 7 5.7998Z" fill="#364141"/> <path d="M1.5 10.5C2.32843 10.5 3 9.82843 3 9C3 8.17157 2.32843 7.5 1.5 7.5C0.671573 7.5 0 8.17157 0 9C0 9.82843 0.671573 10.5 1.5 10.5Z" fill="#364141"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M6.25 14.5C7.49264 14.5 8.5 13.4926 8.5 12.25C8.5 11.0074 7.49264 10 6.25 10C5.00736 10 4 11.0074 4 12.25C4 13.4926 5.00736 14.5 6.25 14.5ZM6.25 13C6.66421 13 7 12.6642 7 12.25C7 11.8358 6.66421 11.5 6.25 11.5C5.83579 11.5 5.5 11.8358 5.5 12.25C5.5 12.6642 5.83579 13 6.25 13Z" fill="#364141"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M12.375 11.6299C13.8247 11.6299 15 10.4546 15 9.00488C15 7.55514 13.8247 6.37988 12.375 6.37988C10.9253 6.37988 9.75 7.55514 9.75 9.00488C9.75 10.4546 10.9253 11.6299 12.375 11.6299ZM12.375 10.1299C12.9963 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273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z"></path> </svg> </a> </div> </div> </div> <a href="/demo/" class="button-reset interaction--hover dib ba bw600 br500 b--neutral-1100 hover-b--neutral-900 bg--transparent c--neutral-1100 hover-c--neutral-900 w-100p w-auto-l py300 px350 f300 fw-bold tc no-underline hover-no-underline"> <span>Schedule a demo</span> </a> <div class="px0-l px450 pl0-ns pr450-ns flex-auto w-100p w-auto-ns"> <a href="/trial/" class="button-reset interaction--hover dib ba bw600 br500 hover-c--neutral-0 b--neutral-1100 hover-b--neutral-900 bg--neutral-1100 hover-bg--neutral-900 c--neutral-0 w-100p w-auto-l py300 px350 f300 fw-bold tc no-underline hover-no-underline"> <span>Try for free</span> </a> </div> </div> </div> </div> <nav class="dn db-l" > <div class="b--neutral-200-l bb-l bg--blue-1100 bg--neutral-0-l c--text-inverse c--text-l flex flex-auto flex-column flex-row-l relative z2"> <div class="f300 flex flex-column flex-row-l items-center-l justify-between-l mw900 mx-auto pb750 pb0-l px350-l w-100p"> <ul class="flex flex-auto flex-column flex-row-l flex-wrap-l list pl0 w-100p w-auto-l "> <li class="flex items-center mr400"> <a class="flex" href="https://sproutsocial.com/insights/"> <span class="screenreader">Blog Home</span> <span class="button-reset dn-l fw-bold inline-flex items-center justify-between mr400-l pa400 px200-l relative w-100p w-auto-l wsnw"> <span class="c--neutral-0 f500 f300-l">Home</span> </span> <svg class="c--primary dn db-l" height="16" role="img" viewBox="0 0 576 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M280.37 148.26L96 300.11V464a16 16 0 0 0 16 16l112.06-.29a16 16 0 0 0 15.92-16V368a16 16 0 0 1 16-16h64a16 16 0 0 1 16 16v95.64a16 16 0 0 0 16 16.05L464 480a16 16 0 0 0 16-16V300L295.67 148.26a12.19 12.19 0 0 0-15.3 0zM571.6 251.47L488 182.56V44.05a12 12 0 0 0-12-12h-56a12 12 0 0 0-12 12v72.61L318.47 43a48 48 0 0 0-61 0L4.34 251.47a12 12 0 0 0-1.6 16.9l25.5 31A12 12 0 0 0 45.15 301l235.22-193.74a12.19 12.19 0 0 1 15.3 0L530.9 301a12 12 0 0 0 16.9-1.6l25.5-31a12 12 0 0 0-1.7-16.93z"></path> </svg> </a> </li> <li class="flex flex-column items-center mt0 relative w-100p w-auto-ns"> <button id="header-nav-social-media" class="button-reset fw-bold inline-flex items-center justify-between mr400-l pa400 px200-l relative w-100p w-auto-l wsnw" title="Open Social Media menu" aria-controls="header-nav-social-media-id" aria-expanded="false" aria-label="Open Social Media menu" > <span class="f300 f400-m f400-xm f300-l ">Social Media</span> <span class="rotate-caret ml300" > <svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path> </svg> </span> </button> <div aria-labelledby="header-nav-social-media" class="dn" id="header-nav-social-media-id" role="region" > <div class="pointer-events-none absolute-l left0 overflow-hidden pa400-l pt0-l ml-400-l mr-400-l top-100p w450-l z8"> <div class="pointer-events-all b--neutral-200-l br--bottom br600 bt-l bg--blue-1100 bg--neutral-0-l c--text-inverse f300 flex flex-column pb450 pl600 pl0-l py350-l shadow200-l tl"> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/social-strategy/" rel="nofollow" > <span class="wsnw">Strategy</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/social-trends/" > <span class="wsnw">Trends</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/analytics/" rel="nofollow" > <span class="wsnw">Analytics</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/social-listening/" rel="nofollow" > <span class="wsnw">Listening</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/engagement/" rel="nofollow" > <span class="wsnw">Engagement</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/community-management/" > <span class="wsnw">Community Management</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/customer-care-service/" rel="nofollow" > <span class="wsnw">Customer Care</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="https://sproutsocial.com/insights/social-commerce-and-ecommerce/" > <span class="wsnw">Commerce</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/social-media-scheduling/" rel="nofollow" > <span class="wsnw">Scheduling</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/advertising/" rel="nofollow" > <span class="wsnw">Advertising</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/advocacy/" rel="nofollow" > <span class="wsnw">Employee Advocacy</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/influencers/" > <span class="wsnw">Influencers</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/team-collaboration/" > <span class="wsnw">Team Collaboration</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-semibold c--text-inverse c--link-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/all-social-media/" > <span class="wsnw">All Social Media</span> </a> </div> </div> </div> </li> <li class="flex flex-column items-center mt0 relative w-100p w-auto-ns"> <button id="header-nav-networks" class="button-reset fw-bold inline-flex items-center justify-between mr400-l pa400 px200-l relative w-100p w-auto-l wsnw" title="Open Networks menu" aria-controls="header-nav-networks-id" aria-expanded="false" aria-label="Open Networks menu" > <span class="f300 f400-m f400-xm f300-l ">Networks</span> <span class="rotate-caret ml300" > <svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path> </svg> </span> </button> <div aria-labelledby="header-nav-networks" class="dn" id="header-nav-networks-id" role="region" > <div class="pointer-events-none absolute-l left0 overflow-hidden pa400-l pt0-l ml-400-l mr-400-l top-100p w450-l z8"> <div class="pointer-events-all b--neutral-200-l br--bottom br600 bt-l bg--blue-1100 bg--neutral-0-l c--text-inverse f300 flex flex-column pb450 pl600 pl0-l py350-l shadow200-l tl"> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/facebook/" > <span class="wsnw">Facebook</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/instagram/" > <span class="wsnw">Instagram</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/linkedin/" > <span class="wsnw">LinkedIn</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/pinterest/" > <span class="wsnw">Pinterest</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/review-sites/" > <span class="wsnw">Review Sites</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="https://sproutsocial.com/insights/social-platforms/" > <span class="wsnw">Social Platforms</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="https://sproutsocial.com/insights/tiktok/" > <span class="wsnw">TikTok</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/twitter/" > <span class="wsnw">Twitter</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/youtube/" > <span class="wsnw">YouTube</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/other-platforms/" > <span class="wsnw">Other</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-semibold c--text-inverse c--link-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/all-platforms/" > <span class="wsnw">All Networks</span> </a> </div> </div> </div> </li> <li class="flex flex-column items-center mt0 relative w-100p w-auto-ns"> <button id="header-nav-industries" class="button-reset fw-bold inline-flex items-center justify-between mr400-l pa400 px200-l relative w-100p w-auto-l wsnw" title="Open Industries menu" aria-controls="header-nav-industries-id" aria-expanded="false" aria-label="Open Industries menu" > <span class="f300 f400-m f400-xm f300-l ">Industries</span> <span class="rotate-caret ml300" > <svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path> </svg> </span> </button> <div aria-labelledby="header-nav-industries" class="dn" id="header-nav-industries-id" role="region" > <div class="pointer-events-none absolute-l left0 overflow-hidden pa400-l pt0-l ml-400-l mr-400-l top-100p w450-l z8"> <div class="pointer-events-all b--neutral-200-l br--bottom br600 bt-l bg--blue-1100 bg--neutral-0-l c--text-inverse f300 flex flex-column pb450 pl600 pl0-l py350-l shadow200-l tl"> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/tech-companies/" > <span class="wsnw">Tech/Software</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/higher-education/" > <span class="wsnw">Higher Education</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/retail/" > <span class="wsnw">Retail</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/healthcare/" rel="nofollow" > <span class="wsnw">Healthcare</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/nonprofit/" > <span class="wsnw">Nonprofit</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/agency/" > <span class="wsnw">Agency</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/government/" > <span class="wsnw">Government</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/travel-and-hospitality/" > <span class="wsnw">Travel & Hospitality</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-semibold c--text-inverse c--link-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/industries/" > <span class="wsnw">All Industries</span> </a> </div> </div> </div> </li> <li class="flex flex-column items-center mt0 relative w-100p w-auto-ns"> <button id="header-nav-career-growth" class="button-reset fw-bold inline-flex items-center justify-between mr400-l pa400 px200-l relative w-100p w-auto-l wsnw" title="Open Career Growth menu" aria-controls="header-nav-career-growth-id" aria-expanded="false" aria-label="Open Career Growth menu" > <span class="f300 f400-m f400-xm f300-l ">Career Growth</span> <span class="rotate-caret ml300" > <svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path> </svg> </span> </button> <div aria-labelledby="header-nav-career-growth" class="dn" id="header-nav-career-growth-id" role="region" > <div class="pointer-events-none absolute-l left0 overflow-hidden pa400-l pt0-l ml-400-l mr-400-l top-100p w450-l z8"> <div class="pointer-events-all b--neutral-200-l br--bottom br600 bt-l bg--blue-1100 bg--neutral-0-l c--text-inverse f300 flex flex-column pb450 pl600 pl0-l py350-l shadow200-l tl"> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/marketing/" > <span class="wsnw">Marketing Disciplines</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/leveling-up/" > <span class="wsnw">Leveling Up</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/leadership/" > <span class="wsnw">Leadership</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/diversity-equity-inclusion/" > <span class="wsnw">Diversity, Equity & Inclusion</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-semibold c--text-inverse c--link-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/career-growth/" > <span class="wsnw">All Career Growth</span> </a> </div> </div> </div> </li> <li class="flex flex-column items-center mt0 relative w-100p w-auto-ns"> <button id="header-nav-marketing-insights" class="button-reset fw-bold inline-flex items-center justify-between mr400-l pa400 px200-l relative w-100p w-auto-l wsnw" title="Open Marketing Insights menu" aria-controls="header-nav-marketing-insights-id" aria-expanded="false" aria-label="Open Marketing Insights menu" > <span class="f300 f400-m f400-xm f300-l ">Marketing Insights</span> <span class="rotate-caret ml300" > <svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path> </svg> </span> </button> <div aria-labelledby="header-nav-marketing-insights" class="dn" id="header-nav-marketing-insights-id" role="region" > <div class="pointer-events-none absolute-l left0 overflow-hidden pa400-l pt0-l ml-400-l mr-400-l top-100p w450-l z8"> <div class="pointer-events-all b--neutral-200-l br--bottom br600 bt-l bg--blue-1100 bg--neutral-0-l c--text-inverse f300 flex flex-column pb450 pl600 pl0-l py350-l shadow200-l tl"> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/corporate-communications/" > <span class="wsnw">Corporate Communications</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/culture/" > <span class="wsnw">Culture Strategies</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/customer-experience/" > <span class="wsnw">Customer Experience</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/digital-transformation/" > <span class="wsnw">Digital Transformation</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/whats-next/" > <span class="wsnw">What's Next</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-semibold c--text-inverse c--link-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/marketing-insights/" > <span class="wsnw">All Marketing Insights</span> </a> </div> </div> </div> </li> <li class="flex flex-column items-center mt0 relative w-100p w-auto-ns"> <button id="header-nav-sprout" class="button-reset fw-bold inline-flex items-center justify-between mr400-l pa400 px200-l relative w-100p w-auto-l wsnw" title="Open Sprout menu" aria-controls="header-nav-sprout-id" aria-expanded="false" aria-label="Open Sprout menu" > <span class="f300 f400-m f400-xm f300-l ">Sprout</span> <span class="rotate-caret ml300" > <svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path> </svg> </span> </button> <div aria-labelledby="header-nav-sprout" class="dn" id="header-nav-sprout-id" role="region" > <div class="pointer-events-none absolute-l left0 overflow-hidden pa400-l pt0-l ml-400-l mr-400-l top-100p w450-l z8"> <div class="pointer-events-all b--neutral-200-l br--bottom br600 bt-l bg--blue-1100 bg--neutral-0-l c--text-inverse f300 flex flex-column pb450 pl600 pl0-l py350-l shadow200-l tl"> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/using-sprout/" > <span class="wsnw">Sprout in Action</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/product-updates/" > <span class="wsnw">Updates & Enhancements</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/team-sprout/" > <span class="wsnw">Team Sprout</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/sprout-engineering/" > <span class="wsnw">Sprout Engineering</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="https://learning.sproutsocial.com/" > <span class="wsnw">Learning Portal</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/press/" > <span class="wsnw">Press</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-semibold c--text-inverse c--link-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/sprout/" > <span class="wsnw">All Sprout Social</span> </a> </div> </div> </div> </li> <li class="flex flex-column items-center mt0 relative w-100p w-auto-ns"> <button id="header-nav-resources" class="button-reset fw-bold inline-flex items-center justify-between mr400-l pa400 px200-l relative w-100p w-auto-l wsnw" title="Open Resources menu" aria-controls="header-nav-resources-id" aria-expanded="false" aria-label="Open Resources menu" > <span class="f300 f400-m f400-xm f300-l ">Resources</span> <span class="rotate-caret ml300" > <svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path> </svg> </span> </button> <div aria-labelledby="header-nav-resources" class="dn" id="header-nav-resources-id" role="region" > <div class="pointer-events-none absolute-l left0 overflow-hidden pa400-l pt0-l ml-400-l mr-400-l top-100p w450-l z8"> <div class="pointer-events-all b--neutral-200-l br--bottom br600 bt-l bg--blue-1100 bg--neutral-0-l c--text-inverse f300 flex flex-column pb450 pl600 pl0-l py350-l shadow200-l tl"> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/resources/" > <span class="wsnw">Resource Center</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/case-studies/" > <span class="wsnw">Case Studies</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/guides/" > <span class="wsnw">Guides</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/webinars/" > <span class="wsnw">Webinars</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/data/" > <span class="wsnw">Data Reports</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/templates/" > <span class="wsnw">Templates</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/interactive/" > <span class="wsnw">Interactive</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/events/" > <span class="wsnw">Events</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/podcasts/" > <span class="wsnw">Podcasts</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="https://community.sproutsocial.com/" > <span class="wsnw">Community</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="https://sproutsocial.com/free-tools/" > <span class="wsnw">Free Social Media Tools</span> </a> </div> </div> </div> </li> <li class="mt0 w-100p w-auto-ns"> <a class="c--text-inverse c--text-l db fw-bold mr400-l pa400 wsnw" href="/insights/all-topics/"> <span class="f300 f400-m f400-xm f300-l ">All Topics</span> </a> </li> </ul> <div class="dn db-l mt0"> <button class="button-reset flex items-center pa0 ma0 py300" aria-controls="header-nav-search" aria-label="Open simple search form" > <svg class="mr200" height="16" role="img" viewBox="0 0 512 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M505 442.7L405.3 343c-4.5-4.5-10.6-7-17-7H372c27.6-35.3 44-79.7 44-128C416 93.1 322.9 0 208 0S0 93.1 0 208s93.1 208 208 208c48.3 0 92.7-16.4 128-44v16.3c0 6.4 2.5 12.5 7 17l99.7 99.7c9.4 9.4 24.6 9.4 33.9 0l28.3-28.3c9.4-9.4 9.4-24.6.1-34zM208 336c-70.7 0-128-57.2-128-128 0-70.7 57.2-128 128-128 70.7 0 128 57.2 128 128 0 70.7-57.2 128-128 128z"></path> </svg> Search </button> <div id="header-nav-search" aria-labelledby="header-nav-search-label" class="dn" role="region" > <div class="pointer-events-none absolute-l b--neutral-200-l bt-l c--text-dark left0 pb400-l overflow-hidden-l top-100p w-100p z8"> <div class="bg--neutral-0 shadow200-l"> <div class="pointer-events-all mw900 mx-auto py650-l relative"> <button class="button-reset absolute mt300 right0 top0 js-sprout-nav-close" aria-label="Close simple search form" > <svg class="c--text-dark" height="18" role="img" viewBox="0 0 320 512" width="18" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M207.6 256l107.72-107.72c6.23-6.23 6.23-16.34 0-22.58l-25.03-25.03c-6.23-6.23-16.34-6.23-22.58 0L160 208.4 52.28 100.68c-6.23-6.23-16.34-6.23-22.58 0L4.68 125.7c-6.23 6.23-6.23 16.34 0 22.58L112.4 256 4.68 363.72c-6.23 6.23-6.23 16.34 0 22.58l25.03 25.03c6.23 6.23 16.34 6.23 22.58 0L160 303.6l107.72 107.72c6.23 6.23 16.34 6.23 22.58 0l25.03-25.03c6.23-6.23 6.23-16.34 0-22.58L207.6 256z"></path> </svg> </button> <div class="c--text-inverse c--text-l f300 mw700 mx-auto"> <p id="header-nav-search-label" class="fw-extrabold f600 mb300">Search the Blog</p> <div class="mt0 relative"> <form id="header-nav-search-form-desktop" action="https://sproutsocial.com/insights" novalidate="novalidate" class="flex"> <input name="s" type="text" class="pl500 js-search-field" placeholder="What are you searching for?" /> <button class="button-reset br500 bg--primary hover-bg--primary-hover interaction--hover c--neutral-0 db fw-bold ml400 mx350 px600 py300 tc"> Search </button> </form> <div class="pointer-events-none absolute flex h-100p items-center left0 px350 top0"> <svg class="c--text-dark" height="16" role="img" viewBox="0 0 512 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M505 442.7L405.3 343c-4.5-4.5-10.6-7-17-7H372c27.6-35.3 44-79.7 44-128C416 93.1 322.9 0 208 0S0 93.1 0 208s93.1 208 208 208c48.3 0 92.7-16.4 128-44v16.3c0 6.4 2.5 12.5 7 17l99.7 99.7c9.4 9.4 24.6 9.4 33.9 0l28.3-28.3c9.4-9.4 9.4-24.6.1-34zM208 336c-70.7 0-128-57.2-128-128 0-70.7 57.2-128 128-128 70.7 0 128 57.2 128 128 0 70.7-57.2 128-128 128z"></path> </svg> </div> </div> </div> </div> </div> </div> </div> </div> <div class="relative-l my-auto w-100p w-auto-l dn-l "> <button id="header-nav-login-mobile" class="button-reset c--text-inverse c--text-l fw-bold inline-flex items-center justify-between mr400-l pa400 pa0-l w-100p w-auto-l" title="Open Login Menu" aria-controls="header-nav-login-mobile-modal" aria-expanded="false" aria-label="Open Login Menu" > <span class="f300 f400-m f400-xm f300-l ">Login</span> <span aria-hidden="true" class="rotate-caret ml300" > <svg class="h400 h350-l" height="14" role="img" viewBox="0 0 448 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M441.9 167.3l-19.8-19.8c-4.7-4.7-12.3-4.7-17 0L224 328.2 42.9 147.5c-4.7-4.7-12.3-4.7-17 0L6.1 167.3c-4.7 4.7-4.7 12.3 0 17l209.4 209.4c4.7 4.7 12.3 4.7 17 0l209.4-209.4c4.7-4.7 4.7-12.3 0-17z"></path> </svg> </span> </button> <div id="header-nav-login-mobile-modal" class="dn" > <div class="login-modal pointer-events-all absolute-l bg--neutral-0-l mt400-l pl600 pl0-l pb450 pb0-l right0-l w-100p w425-l"> <a aria-label="Sprout Social Login" class="c--text-inverse c--text-l flex fw-bold-l hover-bg--neutral-200-l hover-no-underline items-center justify-between py350 pa400-l w-100p" href="https://app.sproutsocial.com/dashboard/" rel="noopener noreferrer" target="_blank" title="Sprout Social Login" > <div class="flex items-center"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="18" viewBox="0 0 16 18" fill="none"> <path fill-rule="evenodd" clip-rule="evenodd" d="M9.5 14.5H5L1.70711 17.7929C1.5745 17.9255 1.39464 18 1.20711 18C0.816583 18 0.5 17.6834 0.5 17.2929V6C0.5 2.68629 3.18629 0 6.5 0H15.5V8.5C15.5 11.8137 12.8137 14.5 9.5 14.5ZM12.9393 1.5H7.75V6.68934L12.9393 1.5ZM14 2.56065L8.81066 7.75H14V2.56065ZM13.9378 9.25C13.5807 11.3783 11.7297 13 9.5 13H4.37868L2 15.3787V14.5607L7.31066 9.25H13.9378ZM2 12.4393L6.25 8.18933V1.50683C3.881 1.63655 2 3.59861 2 6V12.4393Z" fill="#364141"/> </svg> <span class="f300 f400-m f400-xm f300-l ml300">Sprout Social<span class="screenreader"> Login</span></span> </div> <svg class="dn dib-l" height="16" role="img" viewBox="0 0 256 512" width="16" xmlns="http://www.w3.org/2000/svg" title="Sprout Social Login" aria-labelledby="fa_angle_right_949830985" > <title id="fa_angle_right_949830985">Sprout Social Login</title> <path fill="currentColor" d="M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z"></path> </svg> </a> <a aria-label="Employee Advocacy Login" class="c--text-inverse c--text-l flex fw-bold-l hover-bg--neutral-200-l hover-no-underline items-center justify-between py350 pa400-l w-100p" href="https://advocacy.sproutsocial.com/login" rel="noopener noreferrer" target="_blank" title="Employee Advocacy Login" > <div class="flex items-center"> <svg xmlns="http://www.w3.org/2000/svg" width="15" height="18" viewBox="0 0 15 18" fill="none"> <path fill-rule="evenodd" clip-rule="evenodd" d="M15 2.625C15 4.07475 13.8247 5.25 12.375 5.25C10.9253 5.25 9.75 4.07475 9.75 2.625C9.75 1.17525 10.9253 0 12.375 0C13.8247 0 15 1.17525 15 2.625ZM13.5 2.625C13.5 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12.25C5.5 12.6642 5.83579 13 6.25 13Z" fill="#364141"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M12.375 11.6299C13.8247 11.6299 15 10.4546 15 9.00488C15 7.55514 13.8247 6.37988 12.375 6.37988C10.9253 6.37988 9.75 7.55514 9.75 9.00488C9.75 10.4546 10.9253 11.6299 12.375 11.6299ZM12.375 10.1299C12.9963 10.1299 13.5 9.6262 13.5 9.00488C13.5 8.38356 12.9963 7.87988 12.375 7.87988C11.7537 7.87988 11.25 8.38356 11.25 9.00488C11.25 9.6262 11.7537 10.1299 12.375 10.1299Z" fill="#364141"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M15 15.375C15 16.8247 13.8247 18 12.375 18C10.9253 18 9.75 16.8247 9.75 15.375C9.75 13.9253 10.9253 12.75 12.375 12.75C13.8247 12.75 15 13.9253 15 15.375ZM13.5 15.375C13.5 15.9963 12.9963 16.5 12.375 16.5C11.7537 16.5 11.25 15.9963 11.25 15.375C11.25 14.7537 11.7537 14.25 12.375 14.25C12.9963 14.25 13.5 14.7537 13.5 15.375Z" fill="#364141"/> </svg> <span class="f300 f400-m f400-xm f300-l ml300">Employee Advocacy<span class="screenreader"> 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class="Main Main--hasSticky site-main"> <article class="Post"> <header><div class="mw900 mx-auto w-100p"><div class="f200 f300-nm px450 px350-l w-100p"><div class="dn-p"><nav class="Post-breadcrumbs fw-bold pb400 pt450" aria-label="Breadcrumbs"><span><span><a href="https://sproutsocial.com/insights/">Sprout Blog</a></span> / <span><a href="https://sproutsocial.com/insights/social-media-marketing-resources/">Social Media Marketing</a></span></span></nav></div><h1 class="fw-extrabold">Social media statistics in the UK: What businesses need to know in 2025</h1></div></div><div class="flex mw900 mx-auto w-100p"><div class="f100 f200-ns flex items-center px450 px350-l py450 w-100p js-social-share"><a href="https://sproutsocial.com/insights/author/sineadmcnamee/" title="Sinéad McNamee" style="" aria-hidden="true" tabindex="-1" class="db" ><img src="https://media.sproutsocial.com/uploads/2023/03/SMcN-2-96x96.jpg" class="Avatar b--neutral-200 ba square600 square500-ns mr300" loading="lazy"/><span class="screenreader">Sinéad McNamee</span></a><div class="flex-ns items-center"><p><span class="screenreader">Written by</span><span aria-hidden="true">by </span><a href="https://sproutsocial.com/insights/author/sineadmcnamee/"> Sinéad McNamee</a></p><svg class="dn db-ns ml500 mr300 mt0" height="14" role="img" viewBox="0 0 448 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" ><path fill="currentColor" d="M0 464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48V192H0v272zm320-196c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM192 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM64 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 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Its impact spans the entire business funnel, from customer engagement to strategic planning. Social touches every aspect of how businesses operate and grow. For social media professionals in the UK or targeting its highly engaged user base, staying ahead of the game requires a solid grasp of the latest stats and trends to make smart decisions.</p> <p>As we move into 2025, several key themes are emerging:</p> <ul> <li><strong>Authenticity and genuine connection:</strong> UK consumers are increasingly drawn to brands that communicate with sincerity and meaning.</li> <li><strong>The evolving role of AI:</strong> AI is becoming more prevalent in social media management, but ethical and strategic implementation is crucial.</li> <li><strong>Personalised experiences:</strong> Consumers expect tailored content and interactions, making personalisation a key focus for brands.</li> <li><strong>The rise of social commerce:</strong> Social media is no longer just a platform for brand awareness; it’s a powerful tool for driving sales and conversions.</li> </ul> <p>We want to provide you with the key data and insights needed to navigate these <a href="https://sproutsocial.com/insights/social-media-trends-uk-2025/" target="_blank" rel="noopener">social media marketing trends in the United Kingdom</a> and make informed decisions that drive real results. Let’s dive into the numbers and uncover the opportunities waiting for your brand:</p> <h2>How does the UK use social media in 2025?</h2> <p>Before we dive into the specifics of individual platforms, let’s establish a baseline understanding of the overall social media landscape in the UK. This will provide valuable context for exploring the opportunities and challenges each platform presents.</p> <ol> <li><strong>Internet access in the UK:</strong> a staggering 97% of the UK population has internet access, indicating near-universal connectivity and a vast potential audience for social media engagement.</li> <li><strong>Time spent online:</strong> The average person in the UK spends 4 hours and 20 minutes online each day, highlighting the significant role digital platforms play in our lives.</li> <li><strong>Average daily social media use:</strong> In 2024, people spent an average of 1 hour and 37 minutes per day on social media, an 11% decrease from 2023. This suggests a growing intentionality among users about how they spend their time online.</li> </ol> <figure class="tc"><img fetchpriority="high" decoding="async" class="db mx-auto aligncenter" src="https://media.sproutsocial.com/uploads/2025/02/UKSocial-Media-Use.png" alt="Ofcom data on time online UK adults" width="551" height="353" /></figure> <p>While internet and social media penetration remains high, the dip in daily usage underscores the need for quality over quantity. UK brands must focus on creating high-quality, engaging content that captures attention efficiently.</p> <h2>Social media advertising statistics in the UK</h2> <p>The UK’s social media advertising market is booming, with strong growth projected for 2025. This highlights the increasing importance of social media in reaching and converting consumers, making it a vital channel for brands to invest in. The diverse age demographics across platforms require tailored strategies to effectively engage different audience segments.</p> <p style="padding-left: 40px;">4. <strong>Social media ad spend in the UK:</strong> The U.K. social media advertising market is projected to <a href="https://www.statista.com/outlook/amo/advertising/social-media-advertising/united-kingdom?currency=GBP" target="_blank" rel="noopener">reach £9.95 billion in revenue by 2025</a>, demonstrating its growing importance in marketing strategies.<br /> 5. <strong>Social media advertising revenue growth:</strong> The year-on-year growth in social media advertising revenue is expected to be 13% in 2025, indicating continued strong momentum.<br /> 6. <strong>Overall social media user base:</strong> 79% of the total UK population <a href="https://wearesocial.com/uk/blog/2025/02/digital-2025/" target="_blank" rel="noopener">(54.8 million people) used social media in January 2025</a>.<br /> 7. <strong>Time spent online by age:</strong> Young adults (18-24) spend the <a href="https://www.ofcom.org.uk/siteassets/resources/documents/research-and-data/online-research/online-nation/2024/online-nation-2024-report.pdf?v=386238" target="_blank" rel="noopener">most time online</a>, averaging 6 hours and 1 minute daily, while those aged 65+ spend the least, at 3 hours and 10 minutes.</p> <p>The UK’s <a href="https://sproutsocial.com/insights/social-media-advertising-strategy/">social media advertising</a> market is booming, with strong growth projected for 2025. This highlights the increasing importance of social media in reaching and converting consumers, making it a vital channel for brands to invest in. The diverse age demographics across platforms require tailored social media marketing strategies to effectively engage different audience segments.</p> <h2>Facebook statistics in the UK</h2> <p>While Facebook’s overall reach in the UK remains substantial, its appeal among younger audiences is waning. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. However, Facebook remains valuable for reaching older demographics and leveraging its extensive ad reach.</p> <p style="padding-left: 40px;">8. <strong>Facebook user base:</strong> <a href="https://wearesocial.com/uk/blog/2025/02/digital-2025/" target="_blank" rel="noopener">Facebook boasts 38.3 million users in the UK</a> as of early 2025, representing 55.2% of the total population and 64.6% of the eligible audience (aged 13+).<br /> 9. <strong>Facebook usage by age:</strong> While Facebook’s overall reach is extensive, younger demographics are less engaged. Users aged 18-24 spend an average of just 15 minutes per day on the platform, compared to the overall average of 39 minutes.<br /> 10. <strong>Facebook ad reach:</strong> Between January 2024 and January 2025, Facebook’s potential ad reach in the UK increased by 1.2 million (+3.2%). This indicates continued growth in its potential advertising audience.</p> <p>While Facebook’s overall reach in the UK remains substantial, its appeal among younger audiences is waning. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. However, <a href="https://sproutsocial.com/insights/facebook-marketing-strategy/" target="_blank" rel="noopener">Facebook remains valuable</a> for reaching older demographics and leveraging its extensive ad reach.</p> <h2>Instagram statistics in the UK</h2> <p>Instagram’s strong growth and popularity among younger audiences, particularly 18-34-year-olds, make it a crucial platform for brands seeking to engage this demographic. Its visual focus and diverse content formats offer ample opportunities for creative storytelling and brand building.</p> <p style="padding-left: 40px;">11. <strong>Instagram user base:</strong> As of early 2025, Instagram had <a href="https://wearesocial.com/uk/blog/2025/02/digital-2025/" target="_blank" rel="noopener">33.4 million users in the UK</a>, representing 48.2% of the total population and 56.3% of the eligible audience.<br /> 12. <strong>Instagram ad reach:</strong> Instagram’s ad reach grew by 300,000 (+0.9%) between January 2024 and January 2025 and by 950,000 (+2.9%) between October 2024 and January 2025.<br /> 13. <strong>Instagram’s popularity among young adults:</strong> Instagram has overtaken YouTube and Facebook to become the second-most-visited smartphone app among 18-34-year-olds, with reach increasing from 78.5% in May 2023 to 81.2% in May 2024.</p> <p><a href="https://sproutsocial.com/insights/instagram-marketing-strategy/">Instagram’s strong growth</a> and popularity among younger audiences, particularly 18-34-year-olds, make it a crucial platform for brands seeking to engage this demographic. Its visual focus and diverse content formats offer ample opportunities for creative storytelling and brand building.</p> <h2>LinkedIn statistics in the UK</h2> <p>LinkedIn’s position as a professional networking platform makes it an ideal channel for B2B marketing and reaching specific industry professionals. Its significant growth in ad reach presents a valuable opportunity for brands to connect with potential clients and partners.</p> <p style="padding-left: 40px;">14. <strong>LinkedIn user base:</strong> In early 2025, LinkedIn had 45 million members in the UK, equivalent to 64.9% of the total population.<br /> 15. <strong>LinkedIn ad reach:</strong> LinkedIn’s ads reached 81.8% of the UK population aged 18 and above in early 2025.<br /> 16. <strong>LinkedIn’s growth:</strong> <a href="https://wearesocial.com/uk/blog/2025/02/digital-2025/" target="_blank" rel="noopener">LinkedIn’s potential ad reach</a> in the UK increased significantly by 6 million (+15.4%) between early 2024 and early 2025.</p> <p><a href="https://sproutsocial.com/insights/linkedin-content-marketing/">LinkedIn’s position as a professional networking platform</a> makes it an ideal channel for B2B marketing and reaching specific industry professionals. Its significant growth in ad reach presents a valuable opportunity for brands to connect with potential clients and partners.</p> <h2>Pinterest statistics in the UK</h2> <p>While Pinterest’s growth has slowed slightly, it remains a valuable platform for reaching audiences interested in visual inspiration and product discovery. Its focus on specific interests and purchase intent makes it an ideal channel for driving traffic to online shops and product pages.</p> <p style="padding-left: 40px;">17. <strong>Pinterest user base:</strong> In early 2025, Pinterest had 15.5 million users in the UK, representing 22.4% of the total population.<br /> 18.<strong> Pinterest ad reach:</strong> Pinterest’s ad reach in the UK was equivalent to 22.9% of the local internet user base, regardless of age.<br /> 19. <strong>Pinterest’s growth:</strong> <a href="https://wearesocial.com/uk/blog/2025/02/digital-2025/" target="_blank" rel="noopener">Pinterest saw significant growth</a> in its potential ad reach, increasing by 1.99 million (+14.7%) between early 2024 and early 2025. However, growth slowed between October 2024 and January 2025, with an increase of only 50,000 (+0.3%).</p> <p>While Pinterest’s growth has slowed slightly, it remains a valuable platform for reaching UK audiences interested in visual inspiration and product discovery. Its focus on specific interests and purchase intent makes it an ideal channel for driving traffic to online shops and product pages through <a href="https://sproutsocial.com/insights/pinterest-marketing/">Pinterest marketing</a>.</p> <h2>Reddit statistics in the UK</h2> <p>Reddit’s rapid growth, particularly among young adults, presents a significant opportunity for British brands to connect with engaged communities. Its unique focus on niche interests and authentic discussions requires a tailored approach that prioritises genuine interaction and community building.</p> <p style="padding-left: 40px;">20. <strong>Reddit’s rise:</strong> Reddit’s reach among UK online adults <a href="https://www.ofcom.org.uk/siteassets/resources/documents/research-and-data/online-research/online-nation/2024/online-nation-2024-report.pdf?v=386238" target="_blank" rel="noopener">surged by 47% year-on-year</a>, reaching 22.9 million users by May 2024 and further expanding to 24.6 million (52%) by June 2024.<br /> 21. <strong>Reddit’s popularity among young adults:</strong> this growth was primarily fuelled by young adults, with 71% of 18-24-year-olds and 63% of 25-34-year-olds using the platform by May 2024.<br /> 22. <strong>Reddit’s position in the top 10:</strong> this surge propelled Reddit into the top 10 online organisations for young UK adults for the first time.</p> <p>Reddit’s rapid growth, particularly among young adults, presents a significant opportunity for brands to connect with engaged communities. Its unique focus on niche interests and authentic discussions requires a tailored approach that prioritises genuine interaction and community building.</p> <h2>Threads statistics in the UK</h2> <p>Threads’ rapid rise demonstrates its potential as a platform for real-time conversations and engagement. However, its low average daily usage suggests that brands need to focus on creating content that encourages quick, impactful interactions.</p> <p style="padding-left: 40px;">23. <strong>Threads user base:</strong> In July 2024, <a href="https://www.ofcom.org.uk/siteassets/resources/documents/research-and-data/online-research/online-nation/2024/online-nation-2024-report.pdf?v=386238" target="_blank" rel="noopener">Threads reached 5.3 million (11%) of UK online adults</a>, further growing to 6.6 million (14%) by September 2024.<br /> 24. <strong>Threads usage:</strong> Despite its rapid growth, Threads’ average daily usage was relatively low in July 2024, with users spending just 3 minutes per day on the platform.<br /> 25. <strong>Threads gender split:</strong> In July 2024, Threads had a near-even split between male and female users in the UK, with 49% men and 51% women.</p> <p>Threads’ rapid rise demonstrates its potential as a platform for real-time conversations and engagement. However, its low average daily usage suggests that your brand needs to focus on creating content that encourages quick, impactful interactions if <a href="https://sproutsocial.com/integrations/threads/">Threads marketing</a> is in your sights this year.</p> <h2>TikTok statistics in the UK</h2> <p>TikTok’s dominance among younger audiences makes it a must-have for brands looking to reach Gen Z and Millennials. Its short-form video format requires creativity and authenticity to capture attention and drive engagement. Consider incorporating both entertaining and informative content to cater to the diverse usage patterns within this demographic.</p> <p style="padding-left: 40px;">26. <strong>TikTok user base:</strong> In early 2025, <a href="https://wearesocial.com/uk/blog/2025/02/digital-2025/" target="_blank" rel="noopener">TikTok had 24.8 million users</a> aged 18 and above in the U.K..<br /> 27. <strong>TikTok’s reach among young adults:</strong> TikTok’s reach is particularly strong among young adults, with 74% of online 18-24-year-olds using the platform in May 2024.<br /> 28. <strong>TikTok usage:</strong> Although average daily usage is lower than some other platforms, at 13 minutes per day for UK adults in May 2024, this increases to 64 minutes per day for 18-24-year-olds.<br /> 29. <strong>TikTok’s growth:</strong> <a href="https://www.statista.com/outlook/amo/advertising/social-media-advertising/united-kingdom?currency=GBP" target="_blank" rel="noopener">TikTok’s potential ad reach in the UK increased</a> by 2.08 million (+9.2%) between early 2024 and early 2025 and by 987,000 (+4.1%) between October 2024 and January 2025.</p> <p>TikTok’s dominance among younger audiences in the United Kingdom makes it a must-have for brands looking to reach Gen Z and Millennials. Its short-form video format requires creativity and authenticity to capture attention and drive engagement. Consider incorporating both entertaining and informative content to your <a href="https://sproutsocial.com/insights/tiktok-marketing/">TikTok marketing</a> to cater to the diverse usage patterns within this demographic.</p> <h2>WhatsApp statistics in the UK</h2> <p>WhatsApp’s high reach and daily usage, particularly among young adults, make it a valuable channel for direct communication and customer service. Its focus on private messaging offers opportunities for personalised interactions and building relationships with customers.</p> <p style="padding-left: 40px;">30.<strong>WhatsApp’s reach:</strong> WhatsApp remains the highest-reaching messaging service in the UK, reaching 87% of UK online adults in May 2024.<br /> 31. <strong>WhatsApp’s daily usage:</strong> 64% of UK online adults accessed WhatsApp daily in May 2024, up from 58% in May 2023.<br /> 32. <strong>WhatsApp’s popularity among young adults:</strong> WhatsApp was the smartphone app with the highest daily reach among online 18-24-year-olds in May 2024, reaching 63% of this demographic.</p> <p>WhatsApp’s high reach and daily usage, particularly among young adults, make it a valuable channel for direct communication and <a href="https://sproutsocial.com/insights/how-to-use-whatsapp-for-business/">customer service</a>. Its focus on private messaging offers opportunities for personalised interactions and building relationships with customers.</p> <h2>X (formerly Twitter) statistics in the UK</h2> <p>Despite recent changes and declining ad reach, X remains relevant for brands engaging in news and conversations, particularly with a male audience. Its fast-paced environment requires consistent monitoring and timely responses to stay relevant and maintain engagement.</p> <p style="padding-left: 40px;">33. <strong>X user base:</strong> In early 2025, X had 22.9 million users in the UK, representing 33% of the total population.<br /> 34. <strong>X ad reach: </strong><a href="https://datareportal.com/reports/digital-2025-united-kingdom" target="_blank" rel="noopener">X’s potential ad reach</a> decreased by 2.73 million (-10.7%) between early 2024 and early 2025 and by 1.14 million (-4.7%) between October 2024 and January 2025.<br /> 35. <strong>X gender split:</strong> In early 2025, X’s adult ad audience in the UK was mostly male, with 65.8% men and 34.2% women.</p> <p>Despite recent changes and declining ad reach, <a href="https://sproutsocial.com/insights/twitter-statistics/">X marketing</a> remains relevant for brands engaging in news and conversations, particularly with a male audience. Its fast-paced environment requires consistent monitoring and timely responses to stay relevant and maintain engagement.</p> <h2>YouTube statistics in the UK</h2> <p>YouTube’s dominance in video content and high reach across demographics make it a powerful platform for brand building and audience engagement. Its diverse content formats, including both short-form and long-form videos, offer flexibility to cater to different audience preferences and campaign goals.</p> <p style="padding-left: 40px;">36. <strong>YouTube user base:</strong> early this year, YouTube had a massive 54.8 million users in the UK, equivalent to 79% of the total population.<br /> 37. <strong>YouTube’s reach:</strong> YouTube remains the <a href="https://www.ofcom.org.uk/about-ofcom/our-research/" target="_blank" rel="noopener">highest-reaching social media service</a> among UK online adults using smartphones, tablets or computers, with 94% (44.5 million) visiting it in May 2024.<br /> 38. <strong>YouTube usage:</strong> over half (54%) of online adults visited YouTube daily in May 2024, an increase of 11 percentage points from May 2023.<br /> 39. <strong>YouTube’s growing importance on TV screens:</strong> <a href="https://www.ofcom.org.uk/siteassets/resources/documents/research-and-data/online-research/online-nation/2024/online-nation-2024-report.pdf?v=386238" target="_blank" rel="noopener">YouTube viewing on TV screens</a> is on the rise, with children and young adults driving this growth.</p> <figure class="tc"><img decoding="async" class="db mx-auto aligncenter" src="https://media.sproutsocial.com/uploads/2025/02/UKStatsViewingYouTubeTV.png" alt="UKStatsViewingYouTubeTV" width="525" height="271" /></figure> <p>YouTube’s dominance in video content and high reach across demographics make it a powerful platform for brand building and audience engagement. Its diverse content formats, including both <a href="https://sproutsocial.com/insights/video-length-best-practices/">short-form and long-form videos</a>, offer flexibility to cater to different audience preferences and campaign goals.</p> <h2>Influencer marketing statistics in the UK</h2> <p>Influencer marketing continues to be a powerful strategy for reaching and engaging UK audiences.</p> <p style="padding-left: 40px;">40.<strong> Increasing influencer market ad spending:</strong> forecast to <a href="https://www.statista.com/outlook/amo/advertising/influencer-advertising/united-kingdom?currency=GBP" target="_blank" rel="noopener">reach £1.04 billion in 2025</a>.<br /> 41. <strong>Rapidly evolving advertising market:</strong> brands increasingly collaborating with <a href="https://sproutsocial.com/insights/microinfluencer-marketing/">micro-influencers</a> to drive targeted engagement and authentic brand promotion<br /> 42. <strong>Highly developed UK influencer ecosystem:</strong> large number of influencers across various industries</p> <p>Authenticity and relevance are key factors in successful campaigns. <a href="https://sproutsocial.com/insights/uk-influencers/">Partnering with influencers</a> who align with your brand values and resonate with your target audience can drive significant engagement and brand awareness.</p> <h3>Social media consumer behaviour in the UK</h3> <p>Understanding consumer behaviour is crucial for tailoring social media strategies that resonate with your target audience.</p> <h3>Social media community stats:</h3> <p>Building strong online communities is essential for fostering brand loyalty and engagement.</p> <p style="padding-left: 40px;">43. <strong>Social media platforms serve as hubs for community building:</strong> enabling users to connect around shared interests, create and share content and engage in conversations.<br /> 44. <strong>Social media monetisation primarily relies on advertising:</strong> often targeted based on user behaviour and demographics. However, social media companies are increasingly exploring paid subscription models offering enhanced services.<br /> 45. <strong>Reddit’s rapid growth:</strong> highlights its increasing role in fostering online communities, particularly among young adults.<br /> 46. <strong>Concerns about online harms remain prevalent:</strong> 97% of UK adult users expressed concern about at least one online harm in June 2024.</p> <p>Where it makes sense focus on creating authentic connections, providing valuable content and actively participating in conversations within <a href="https://sproutsocial.com/insights/brand-community/">their communities</a>.</p> <h3>Social search statistics:</h3> <p>Social media’s role in product discovery highlights the importance of optimising content for social search.</p> <p style="padding-left: 40px;">47. <strong>Trends and culture:</strong> social media is the primary source consumers use to keep up with trends and cultural moments.<br /> 48. <strong>Social search:</strong> UK consumers actively search for product and service <a href="https://sproutsocial.com/insights/social-media-search/">solutions on social media</a> when they have an immediate need.</p> <p>Where relevant, leverage relevant keywords, hashtags and engaging visuals to ensure their products and services are easily discoverable by potential customers.</p> <h3>Social commerce stats:</h3> <p>The rise of social commerce presents a significant opportunity for brands to shift from awareness to conversions, turning social media into a direct sales channel.</p> <p style="padding-left: 40px;">49. <strong>Algorithms play a crucial role:</strong> in driving product discoverability and awareness on social media.<br /> 50. <strong>The importance of comment sections and direct messages</strong>: increasingly popular channels for <a href="https://sproutsocial.com/social-customer-service/">social customer service</a> interactions.<br /> 51. <strong>User-generated content and online communities:</strong> contribute significantly to fostering long-term brand loyalty.<br /> 52. <strong>Growth of social commerce: </strong>the main discovery channel for new products, with 30% of UK social users planning to increase their purchases from social in 2025.<br /> 53. <strong>Response time matters:</strong> 73% of social users agree that if a brand doesn’t respond on social media, they’ll likely buy from a competitor.</p> <p>UK marketers should integrate shoppable features, invest in social customer service and leverage user-generated content to build trust and drive purchases.</p> <h2>Use UK social media statistics to guide your strategy</h2> <p>The social media landscape in the United Kingdom is as dynamic as ever this year. As we’ve seen from the statistics, consumer behaviour is shifting, new platforms are emerging‌ and the role of social media in the customer journey is expanding.</p> <p>By embracing authenticity, leveraging AI strategically, personalising experiences and investing in social commerce if relevant to your industry, brands can build strong connections with their audiences and drive meaningful results.</p> <p>Remember, social media is no longer just a broadcasting tool; it’s a powerful platform for engagement, community building and driving business outcomes. Stay agile, adapt to the changing landscape and continue to experiment and innovate to thrive in our vibrant social media ecosystem.</p> <p>Want to delve deeper into the intricacies of UK social media marketing? Download the UK Sprout Social Index™ for insights into what matters most to brands on social media and the consumers you are trying to attract this year.</p> </div> <footer class="pt500 dn-p"> <div class="mw900 mx-auto w-100p"> <div class="flex w-100p"> <div class="flex items-center pr300 pt200"> <svg class="" height="16" role="img" viewBox="0 0 512 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M0 252.118V48C0 21.49 21.49 0 48 0h204.118a48 48 0 0 1 33.941 14.059l211.882 211.882c18.745 18.745 18.745 49.137 0 67.882L293.823 497.941c-18.745 18.745-49.137 18.745-67.882 0L14.059 286.059A48 48 0 0 1 0 252.118zM112 64c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48-21.49-48-48-48z"></path> </svg> </div> <span class="screenreader">Categories</span> <ul class="flex flex-wrap items-center list pl0"> <li class="mt0 px200 px300-ns py350 py0-l pb200-l"> <a href="https://sproutsocial.com/insights/career-growth/" class="br--x dib f100 f200-nm fw-bold px300 wsnw bg--aqua-200 c--text" > All Career Growth </a> </li> <li class="mt0 px200 px300-ns py350 py0-l pb200-l"> <a href="https://sproutsocial.com/insights/social-media-marketing-resources/" class="br--x dib f100 f200-nm fw-bold px300 wsnw bg--aqua-200 c--text" > Social Media Marketing </a> </li> <li class="mt0 px200 px300-ns py350 py0-l pb200-l"> <a href="https://sproutsocial.com/insights/social-strategy/" class="br--x dib f100 f200-nm fw-bold px300 wsnw bg--aqua-200 c--text" > Social Media Strategy </a> </li> </ul> </div> <div class="mt450 mb600"> <div class="flex items-center"> <svg class="mr300" height="24" role="img" viewBox="0 0 24 24" width="24" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M5.5 4C4.67157 4 4 4.67157 4 5.5V9.75C4 10.5784 4.67157 11.25 5.5 11.25H9.75C10.5784 11.25 11.25 10.5784 11.25 9.75V5.5C11.25 4.67157 10.5784 4 9.75 4H5.5Z" /><path d="M14.25 4C13.4216 4 12.75 4.67157 12.75 5.5V9.75C12.75 10.5784 13.4216 11.25 14.25 11.25H18.5C19.3284 11.25 20 10.5784 20 9.75V5.5C20 4.67157 19.3284 4 18.5 4H14.25Z" /><path d="M4 14.3C4 13.4716 4.67157 12.8 5.5 12.8H9.75C10.5784 12.8 11.25 13.4716 11.25 14.3V18.55C11.25 19.3784 10.5784 20.05 9.75 20.05H5.5C4.67157 20.05 4 19.3784 4 18.55V14.3Z" /><path d="M14.25 12.8C13.4216 12.8 12.75 13.4716 12.75 14.3V18.55C12.75 19.3784 13.4216 20.05 14.25 20.05H18.5C19.3284 20.05 20 19.3784 20 18.55V14.3C20 13.4716 19.3284 12.8 18.5 12.8H14.25Z"</path> </svg> <span>In <a href="https://sproutsocial.com/insights/social-media-statistics/">Social Media Statistics</a></span> </div> </div> </div> <div class="mw900 mx-auto pt450 w-100p"> <div class="b--neutral-200 bb bt flex py450 w-100p"> <div class="pr450 flex-none"> <a href="https://sproutsocial.com/insights/author/sineadmcnamee/" title="" style="" aria-hidden="true" tabindex="-1" class="db" > <img src="https://media.sproutsocial.com/uploads/2023/03/SMcN-2-96x96.jpg" class="Avatar b--neutral-200 ba square675 square685-nm" loading="lazy"/> </a> </div> <div> <p class="f100 f200-ns f300-nm fw-bold">Sinéad McNamee</p> <p class="f300 f200-l mt0">Sinéad McNamee is EMEA SEO Strategist for Sprout Social focused on driving quality traffic that converts. 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class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/agencies/" > Agencies </a></li><li class="mt0" aria-label="Small and Medium Businesses"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/smb/" > Small and Medium Businesses </a></li><li class="mt0" aria-label="Social Management"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/social-media-management/" > Social Management </a></li><li class="mt0" aria-label="Customer Care"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/social-customer-service/" > Customer Care </a></li><li class="mt0" aria-label="Brand Awareness"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/brand-awareness/" > Brand Awareness </a></li><li class="mt0" aria-label="Social Insights"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/social-media-insights/" > Social Insights </a></li><li class="f200 mt0 " aria-label="Industries"><button class="button-reset db w-100p pa0 js-accordion-button c--neutral-700 hover-c--neutral-800 py300 flex items-center" aria-labelledby="Solutions-m-footer-dropdown8" aria-expanded="false" aria-controls="Solutions-m-sublist8"><span id="Solutions-m-footer-dropdown8" class="flex items-center"> Industries </span><span class="rotate-caret ml300 flex items-center"><svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" ><path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path></svg></span></button><div id="Solutions-m-sublist8" role="region" hidden><ul class="list ma0 pa0 tl" aria-labelledby="Solutions-sublist8"><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/travel-industry/" > Travel and Hospitality </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/software-industry/" > Computer and Software </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/retail-industry/" > Retail </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/higher-education-industry/" > Higher Education </a></li></ul></div></li><li class="mt0" aria-label="Premier Success"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/premier-success/" > Premier Success </a></li></ul></nav></div></div><p class="f200 fw-semibold mt400-m mt400-xm dn db-ns" id="Solutions"> Solutions </p><ul class="list pl0-ns dn db-ns mt400 mt0-ns f200 fw-semibold" aria-labelledby="Solutions"><li class="mt200" aria-label="Enterprise"><a href="/enterprise/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Enterprise <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Agencies"><a href="/agencies/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Agencies <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Small and Medium Businesses"><a href="/smb/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Small and Medium Businesses <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Social Management"><a href="/social-media-management/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Social Management <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Customer Care"><a href="/social-customer-service/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Customer Care <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Brand Awareness"><a href="/brand-awareness/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Brand Awareness <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Social Insights"><a href="/social-media-insights/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Social Insights <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200 " aria-label="Industries"><button class="button-reset db c--neutral-700 hover-c--neutral-800 f200 px0 tl w-100p js-accordion-button flex items-center" aria-label="Industries" aria-expanded="false" aria-controls="Solutions-sublist8"><span id="Solutions-footer-dropdown8" class="flex items-center fw-normal">Industries</span><span class="rotate-caret ml300 flex items-center"><svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" ><path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path></svg></span></button><div id="Solutions-sublist8" role="region" hidden><ul class="list ma0 pa0 tl" aria-labelledby="Solutions-sublist8"><li class="mt200 fw-normal"><a href="/travel-industry/" class="db c--neutral-700 hover-c--neutral-800 f200 " > Travel and Hospitality </a></li><li class="mt200 fw-normal"><a href="/software-industry/" class="db c--neutral-700 hover-c--neutral-800 f200 " > Computer and Software </a></li><li class="mt200 fw-normal"><a href="/retail-industry/" class="db c--neutral-700 hover-c--neutral-800 f200 " > Retail </a></li><li class="mt200 fw-normal"><a href="/higher-education-industry/" class="db c--neutral-700 hover-c--neutral-800 f200 " > Higher Education </a></li></ul></div></li><li class="mt200" aria-label="Premier Success"><a href="/premier-success/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Premier Success <span style="font-size:9px;" class="v-top"></span></a></li></ul></div><div class="mw-50p-ns mw-33p-m mw-33p-xm mw-16p-l px400-ns w-100p mt0"><div class="mt0 dn-ns"><button class="f200 fw-bold py300 button-reset pa0 js-accordion-button hover-c--neutral-800 flex items-center w-100p" aria-labelledby="Platform-m-footer-dropdown2" aria-expanded="false" aria-controls="Platform-m-sublist2"><span id="Platform-m-footer-dropdown2" class="flex justify-between items-center w-100p"><span class="db"> Platform </span><span class="rotate-caret ml300 flex items-center"><svg class="h400 h350-l px200 fw-extrabold" height="14" role="img" viewBox="0 0 448 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" ><path fill="currentColor" d="M441.9 167.3l-19.8-19.8c-4.7-4.7-12.3-4.7-17 0L224 328.2 42.9 147.5c-4.7-4.7-12.3-4.7-17 0L6.1 167.3c-4.7 4.7-4.7 12.3 0 17l209.4 209.4c4.7 4.7 12.3 4.7 17 0l209.4-209.4c4.7-4.7 4.7-12.3 0-17z"></path></svg></span></span></button><div id="Platform-m-sublist2" role="region" hidden><nav class="Summary f200 fw-normal"><ul class="list ma0 pa0" aria-label="Platform"><li class="mt0" aria-label="Social Analytics"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/features/social-media-analytics/" > Social Analytics </a></li><li class="mt0" aria-label="Social Engagement"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/features/social-media-engagement/" > Social Engagement </a></li><li class="mt0" aria-label="Social Publishing"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/features/social-media-publishing/" > Social Publishing </a></li><li class="mt0" aria-label="Social Listening"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/features/social-media-listening/" > Social Listening </a></li><li class="mt0" aria-label="Social Automation"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/features/social-media-automation/" > Social Automation </a></li><li class="mt0" aria-label="Social Collaboration"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/features/team-collaboration/" > Social Collaboration </a></li><li class="mt0" aria-label="AI & Automation"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/ai/" > AI & Automation </a></li></ul></nav></div></div><p class="f200 fw-semibold mt400-m mt400-xm dn db-ns" id="Platform"> Platform </p><ul class="list pl0-ns dn db-ns mt400 mt0-ns f200 fw-semibold" aria-labelledby="Platform"><li class="mt200" aria-label="Social Analytics"><a href="/features/social-media-analytics/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Social Analytics <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Social Engagement"><a href="/features/social-media-engagement/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Social Engagement <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Social Publishing"><a href="/features/social-media-publishing/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Social Publishing <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Social Listening"><a href="/features/social-media-listening/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Social Listening <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Social Automation"><a href="/features/social-media-automation/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Social Automation <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Social Collaboration"><a href="/features/team-collaboration/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Social Collaboration <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="AI & Automation"><a href="/ai/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > AI & Automation <span style="font-size:9px;" class="v-top"></span></a></li></ul></div><div class="mw-50p-ns mw-33p-m mw-33p-xm mw-16p-l px400-ns w-100p mt0"><div class="mt0 dn-ns"><button class="f200 fw-bold py300 button-reset pa0 js-accordion-button hover-c--neutral-800 flex items-center w-100p" aria-labelledby="Integrations-m-footer-dropdown3" aria-expanded="false" aria-controls="Integrations-m-sublist3"><span id="Integrations-m-footer-dropdown3" class="flex justify-between items-center w-100p"><span class="db"> Integrations </span><span class="rotate-caret ml300 flex items-center"><svg class="h400 h350-l px200 fw-extrabold" height="14" role="img" viewBox="0 0 448 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" ><path fill="currentColor" d="M441.9 167.3l-19.8-19.8c-4.7-4.7-12.3-4.7-17 0L224 328.2 42.9 147.5c-4.7-4.7-12.3-4.7-17 0L6.1 167.3c-4.7 4.7-4.7 12.3 0 17l209.4 209.4c4.7 4.7 12.3 4.7 17 0l209.4-209.4c4.7-4.7 4.7-12.3 0-17z"></path></svg></span></span></button><div id="Integrations-m-sublist3" role="region" hidden><nav class="Summary f200 fw-normal"><ul class="list ma0 pa0" aria-label="Integrations"><li class="mt0" aria-label="Facebook Management"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/integrations/facebook/" > Facebook Management </a></li><li class="mt0" aria-label="X Management"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/integrations/twitter/" > X Management </a></li><li class="mt0" aria-label="Instagram Management"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/integrations/instagram/" > Instagram Management </a></li><li class="mt0" aria-label="LinkedIn Management"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/integrations/linkedin/" > LinkedIn Management </a></li><li class="mt0" aria-label="Pinterest Management"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/integrations/pinterest/" > Pinterest Management </a></li><li class="mt0" aria-label="TikTok Management"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/integrations/tiktok/" > TikTok Management </a></li><li class="mt0" aria-label="YouTube Management"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/integrations/youtube/" > YouTube Management </a></li><li class="mt0" aria-label="Salesforce"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/salesforce/" > Salesforce </a></li><li class="mt0" aria-label="All Integrations"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/integrations/" > All Integrations </a></li></ul></nav></div></div><p class="f200 fw-semibold mt400-m mt400-xm dn db-ns" id="Integrations"> Integrations </p><ul class="list pl0-ns dn db-ns mt400 mt0-ns f200 fw-semibold" aria-labelledby="Integrations"><li class="mt200" aria-label="Facebook Management"><a href="/integrations/facebook/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Facebook Management <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="X Management"><a href="/integrations/twitter/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > X Management <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Instagram Management"><a href="/integrations/instagram/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Instagram Management <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="LinkedIn Management"><a href="/integrations/linkedin/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > LinkedIn Management <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Pinterest Management"><a href="/integrations/pinterest/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Pinterest Management <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="TikTok Management"><a href="/integrations/tiktok/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > TikTok Management <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="YouTube Management"><a href="/integrations/youtube/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > YouTube Management <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Salesforce"><a href="/salesforce/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Salesforce <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="All Integrations"><a href="/integrations/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > All Integrations <span style="font-size:9px;" class="v-top"></span></a></li></ul></div><div class="mw-50p-ns mw-33p-m mw-33p-xm mw-16p-l px400-ns w-100p mt0"><div class="mt0 dn-ns"><button class="f200 fw-bold py300 button-reset pa0 js-accordion-button hover-c--neutral-800 flex items-center w-100p" aria-labelledby="Company-m-footer-dropdown4" aria-expanded="false" aria-controls="Company-m-sublist4"><span id="Company-m-footer-dropdown4" class="flex justify-between items-center w-100p"><span class="db"> Company </span><span class="rotate-caret ml300 flex items-center"><svg class="h400 h350-l px200 fw-extrabold" height="14" role="img" viewBox="0 0 448 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" ><path fill="currentColor" d="M441.9 167.3l-19.8-19.8c-4.7-4.7-12.3-4.7-17 0L224 328.2 42.9 147.5c-4.7-4.7-12.3-4.7-17 0L6.1 167.3c-4.7 4.7-4.7 12.3 0 17l209.4 209.4c4.7 4.7 12.3 4.7 17 0l209.4-209.4c4.7-4.7 4.7-12.3 0-17z"></path></svg></span></span></button><div id="Company-m-sublist4" role="region" hidden><nav class="Summary f200 fw-normal"><ul class="list ma0 pa0" aria-label="Company"><li class="mt0" aria-label="About Sprout"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/about/" > About Sprout </a></li><li class="mt0" aria-label="Pricing"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/pricing/" > Pricing </a></li><li class="mt0" aria-label="Contact Us"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/contact-us/" > Contact Us </a></li><li class="mt0" aria-label="Careers"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200sl_norewrite" href="/careers/" > Careers </a></li><li class="mt0" aria-label="Customers"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/customers/" > Customers </a></li><li class="mt0" aria-label="Investors"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200sl_norewrite" href="https://investors.sproutsocial.com" target="_blank" > Investors </a></li><li class="mt0" aria-label="Sustainability"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/sustainability/" > Sustainability </a></li><li class="mt0" aria-label="Security"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/security/" > Security </a></li><li class="mt0" aria-label="Trust Center"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/trust-center/" > Trust Center </a></li></ul></nav></div></div><p class="f200 fw-semibold mt400-m mt400-xm dn db-ns" id="Company"> Company </p><ul class="list pl0-ns dn db-ns mt400 mt0-ns f200 fw-semibold" aria-labelledby="Company"><li class="mt200" aria-label="About Sprout"><a href="/about/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > About Sprout <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Pricing"><a href="/pricing/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Pricing <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Contact Us"><a href="/contact-us/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Contact Us <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Careers"><a href="/careers/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 sl_norewrite" > Careers <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Customers"><a href="/customers/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Customers <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Investors"><a href="https://investors.sproutsocial.com" class="db c--link-subtle hover-c--link-subtle fw-normal f200 sl_norewrite" target="_blank" rel="noopener noreferrer" > Investors <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Sustainability"><a href="/sustainability/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Sustainability <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Security"><a href="/security/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Security <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Trust Center"><a href="/trust-center/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Trust Center <span style="font-size:9px;" class="v-top"></span></a></li></ul></div><div class="mw-50p-ns mw-33p-m mw-33p-xm mw-16p-l px400-ns w-100p mt0"><div class="mt0 dn-ns"><button class="f200 fw-bold py300 button-reset pa0 js-accordion-button hover-c--neutral-800 flex items-center w-100p" aria-labelledby="Resources-m-footer-dropdown5" aria-expanded="false" 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height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" ><path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path></svg></span></button><div id="Resources-m-sublist10" role="region" hidden><ul class="list ma0 pa0 tl" aria-labelledby="Resources-sublist10"><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/landscape/" > Landscape Image Resizer </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/templates/" > Free Social Media Templates </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/free-tools/" > All Free Social Media Tools </a></li></ul></div></li><li class="f200 mt0 " aria-label="Social Media Topics"><button class="button-reset db w-100p pa0 js-accordion-button 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