Social Listening: The Key to Success on Social Media

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aria-labelledby="fa_angle_right_2005466308" > <title id="fa_angle_right_2005466308">Employee Advocacy Login</title> <path fill="currentColor" d="M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z"></path> </svg> </a> </div> </div> </div> <a href="/demo/" class="button-reset interaction--hover dib ba bw600 br500 b--neutral-1100 hover-b--neutral-900 bg--transparent c--neutral-1100 hover-c--neutral-900 w-100p w-auto-l py300 px350 f300 fw-bold tc no-underline hover-no-underline"> <span>Schedule a demo</span> </a> <div class="px0-l px450 pl0-ns pr450-ns flex-auto w-100p w-auto-ns"> <a href="/trial/" class="button-reset interaction--hover dib ba bw600 br500 hover-c--neutral-0 b--neutral-1100 hover-b--neutral-900 bg--neutral-1100 hover-bg--neutral-900 c--neutral-0 w-100p w-auto-l py300 px350 f300 fw-bold tc no-underline hover-no-underline"> <span>Try for free</span> </a> </div> </div> </div> </div> <nav class="dn db-l" > <div class="b--neutral-200-l bb-l bg--blue-1100 bg--neutral-0-l c--text-inverse c--text-l flex flex-auto flex-column flex-row-l relative z2"> <div class="f300 flex flex-column flex-row-l items-center-l justify-between-l mw900 mx-auto pb750 pb0-l px350-l w-100p"> <ul class="flex flex-auto flex-column flex-row-l flex-wrap-l list pl0 w-100p w-auto-l "> <li class="flex items-center mr400"> <a class="flex" href="https://sproutsocial.com/insights/"> <span class="screenreader">Blog Home</span> <span class="button-reset dn-l fw-bold inline-flex items-center justify-between mr400-l pa400 px200-l relative w-100p w-auto-l wsnw"> <span class="c--neutral-0 f500 f300-l">Home</span> </span> <svg class="c--primary dn db-l" height="16" role="img" viewBox="0 0 576 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M280.37 148.26L96 300.11V464a16 16 0 0 0 16 16l112.06-.29a16 16 0 0 0 15.92-16V368a16 16 0 0 1 16-16h64a16 16 0 0 1 16 16v95.64a16 16 0 0 0 16 16.05L464 480a16 16 0 0 0 16-16V300L295.67 148.26a12.19 12.19 0 0 0-15.3 0zM571.6 251.47L488 182.56V44.05a12 12 0 0 0-12-12h-56a12 12 0 0 0-12 12v72.61L318.47 43a48 48 0 0 0-61 0L4.34 251.47a12 12 0 0 0-1.6 16.9l25.5 31A12 12 0 0 0 45.15 301l235.22-193.74a12.19 12.19 0 0 1 15.3 0L530.9 301a12 12 0 0 0 16.9-1.6l25.5-31a12 12 0 0 0-1.7-16.93z"></path> </svg> </a> </li> <li class="flex flex-column items-center mt0 relative w-100p w-auto-ns"> <button id="header-nav-social-media" class="button-reset fw-bold inline-flex items-center justify-between mr400-l pa400 px200-l relative w-100p w-auto-l wsnw" title="Open Social Media menu" aria-controls="header-nav-social-media-id" aria-expanded="false" aria-label="Open Social Media menu" > <span class="f300 f400-m f400-xm f300-l ">Social Media</span> <span class="rotate-caret ml300" > <svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path> </svg> </span> </button> <div aria-labelledby="header-nav-social-media" class="dn" id="header-nav-social-media-id" role="region" > <div class="pointer-events-none absolute-l left0 overflow-hidden pa400-l pt0-l ml-400-l mr-400-l top-100p w450-l z8"> <div class="pointer-events-all b--neutral-200-l br--bottom br600 bt-l bg--blue-1100 bg--neutral-0-l c--text-inverse f300 flex flex-column pb450 pl600 pl0-l py350-l shadow200-l tl"> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/social-strategy/" rel="nofollow" > <span class="wsnw">Strategy</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/social-trends/" > <span class="wsnw">Trends</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/analytics/" rel="nofollow" > <span class="wsnw">Analytics</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/social-listening/" rel="nofollow" > <span class="wsnw">Listening</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/engagement/" rel="nofollow" > <span class="wsnw">Engagement</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/community-management/" > <span class="wsnw">Community Management</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/customer-care-service/" rel="nofollow" > <span class="wsnw">Customer Care</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="https://sproutsocial.com/insights/social-commerce-and-ecommerce/" > <span class="wsnw">Commerce</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/social-media-scheduling/" rel="nofollow" > <span class="wsnw">Scheduling</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/advertising/" rel="nofollow" > <span class="wsnw">Advertising</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/advocacy/" rel="nofollow" > <span class="wsnw">Employee Advocacy</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/influencers/" > <span class="wsnw">Influencers</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/team-collaboration/" > <span class="wsnw">Team Collaboration</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-semibold c--text-inverse c--link-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/all-social-media/" > <span class="wsnw">All Social Media</span> </a> </div> </div> </div> </li> <li class="flex flex-column items-center mt0 relative w-100p w-auto-ns"> <button id="header-nav-networks" class="button-reset fw-bold inline-flex items-center justify-between mr400-l pa400 px200-l relative w-100p w-auto-l wsnw" title="Open Networks menu" aria-controls="header-nav-networks-id" aria-expanded="false" aria-label="Open Networks menu" > <span class="f300 f400-m f400-xm f300-l ">Networks</span> <span class="rotate-caret ml300" > <svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path> </svg> </span> </button> <div aria-labelledby="header-nav-networks" class="dn" id="header-nav-networks-id" role="region" > <div class="pointer-events-none absolute-l left0 overflow-hidden pa400-l pt0-l ml-400-l mr-400-l top-100p w450-l z8"> <div class="pointer-events-all b--neutral-200-l br--bottom br600 bt-l bg--blue-1100 bg--neutral-0-l c--text-inverse f300 flex flex-column pb450 pl600 pl0-l py350-l shadow200-l tl"> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/facebook/" > <span class="wsnw">Facebook</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/instagram/" > <span class="wsnw">Instagram</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/linkedin/" > <span class="wsnw">LinkedIn</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/pinterest/" > <span class="wsnw">Pinterest</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/review-sites/" > <span class="wsnw">Review Sites</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="https://sproutsocial.com/insights/social-platforms/" > <span class="wsnw">Social Platforms</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="https://sproutsocial.com/insights/tiktok/" > <span class="wsnw">TikTok</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/twitter/" > <span class="wsnw">Twitter</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/youtube/" > <span class="wsnw">YouTube</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/other-platforms/" > <span class="wsnw">Other</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-semibold c--text-inverse c--link-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/all-platforms/" > <span class="wsnw">All Networks</span> </a> </div> </div> </div> </li> <li class="flex flex-column items-center mt0 relative w-100p w-auto-ns"> <button id="header-nav-industries" class="button-reset fw-bold inline-flex items-center justify-between mr400-l pa400 px200-l relative w-100p w-auto-l wsnw" title="Open Industries menu" aria-controls="header-nav-industries-id" aria-expanded="false" aria-label="Open Industries menu" > <span class="f300 f400-m f400-xm f300-l ">Industries</span> <span class="rotate-caret ml300" > <svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path> </svg> </span> </button> <div aria-labelledby="header-nav-industries" class="dn" id="header-nav-industries-id" role="region" > <div class="pointer-events-none absolute-l left0 overflow-hidden pa400-l pt0-l ml-400-l mr-400-l top-100p w450-l z8"> <div class="pointer-events-all b--neutral-200-l br--bottom br600 bt-l bg--blue-1100 bg--neutral-0-l c--text-inverse f300 flex flex-column pb450 pl600 pl0-l py350-l shadow200-l tl"> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/tech-companies/" > <span class="wsnw">Tech/Software</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/higher-education/" > <span class="wsnw">Higher Education</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/retail/" > <span class="wsnw">Retail</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/healthcare/" rel="nofollow" > <span class="wsnw">Healthcare</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/nonprofit/" > <span class="wsnw">Nonprofit</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/agency/" > <span class="wsnw">Agency</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/government/" > <span class="wsnw">Government</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/travel-and-hospitality/" > <span class="wsnw">Travel & Hospitality</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-semibold c--text-inverse c--link-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/industries/" > <span class="wsnw">All Industries</span> </a> </div> </div> </div> </li> <li class="flex flex-column items-center mt0 relative w-100p w-auto-ns"> <button id="header-nav-career-growth" class="button-reset fw-bold inline-flex items-center justify-between mr400-l pa400 px200-l relative w-100p w-auto-l wsnw" title="Open Career Growth menu" aria-controls="header-nav-career-growth-id" aria-expanded="false" aria-label="Open Career Growth menu" > <span class="f300 f400-m f400-xm f300-l ">Career Growth</span> <span class="rotate-caret ml300" > <svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path> </svg> </span> </button> <div aria-labelledby="header-nav-career-growth" class="dn" id="header-nav-career-growth-id" role="region" > <div class="pointer-events-none absolute-l left0 overflow-hidden pa400-l pt0-l ml-400-l mr-400-l top-100p w450-l z8"> <div class="pointer-events-all b--neutral-200-l br--bottom br600 bt-l bg--blue-1100 bg--neutral-0-l c--text-inverse f300 flex flex-column pb450 pl600 pl0-l py350-l shadow200-l tl"> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/marketing/" > <span class="wsnw">Marketing Disciplines</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/leveling-up/" > <span class="wsnw">Leveling Up</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/leadership/" > <span class="wsnw">Leadership</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/diversity-equity-inclusion/" > <span class="wsnw">Diversity, Equity & Inclusion</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-semibold c--text-inverse c--link-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/career-growth/" > <span class="wsnw">All Career Growth</span> </a> </div> </div> </div> </li> <li class="flex flex-column items-center mt0 relative w-100p w-auto-ns"> <button id="header-nav-marketing-insights" class="button-reset fw-bold inline-flex items-center justify-between mr400-l pa400 px200-l relative w-100p w-auto-l wsnw" title="Open Marketing Insights menu" aria-controls="header-nav-marketing-insights-id" aria-expanded="false" aria-label="Open Marketing Insights menu" > <span class="f300 f400-m f400-xm f300-l ">Marketing Insights</span> <span class="rotate-caret ml300" > <svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path> </svg> </span> </button> <div aria-labelledby="header-nav-marketing-insights" class="dn" id="header-nav-marketing-insights-id" role="region" > <div 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href="/insights/customer-experience/" > <span class="wsnw">Customer Experience</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/digital-transformation/" > <span class="wsnw">Digital Transformation</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/whats-next/" > <span class="wsnw">What's Next</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-semibold c--text-inverse c--link-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/marketing-insights/" > <span class="wsnw">All Marketing Insights</span> </a> </div> </div> </div> </li> <li class="flex flex-column items-center mt0 relative w-100p w-auto-ns"> <button id="header-nav-sprout" class="button-reset fw-bold inline-flex items-center justify-between mr400-l pa400 px200-l relative w-100p w-auto-l wsnw" title="Open Sprout menu" aria-controls="header-nav-sprout-id" aria-expanded="false" aria-label="Open Sprout menu" > <span class="f300 f400-m f400-xm f300-l ">Sprout</span> <span class="rotate-caret ml300" > <svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path> </svg> </span> </button> <div aria-labelledby="header-nav-sprout" class="dn" id="header-nav-sprout-id" role="region" > <div class="pointer-events-none absolute-l left0 overflow-hidden pa400-l pt0-l ml-400-l mr-400-l top-100p w450-l z8"> <div class="pointer-events-all b--neutral-200-l br--bottom br600 bt-l bg--blue-1100 bg--neutral-0-l c--text-inverse f300 flex flex-column pb450 pl600 pl0-l py350-l shadow200-l tl"> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/using-sprout/" > <span class="wsnw">Sprout in Action</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/product-updates/" > <span class="wsnw">Updates & Enhancements</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/team-sprout/" > <span class="wsnw">Team Sprout</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/sprout-engineering/" > <span class="wsnw">Sprout Engineering</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="https://learning.sproutsocial.com/" > <span class="wsnw">Learning Portal</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/press/" > <span class="wsnw">Press</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-semibold c--text-inverse c--link-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/sprout/" > <span class="wsnw">All Sprout Social</span> </a> </div> </div> </div> </li> <li class="flex flex-column items-center mt0 relative w-100p w-auto-ns"> <button id="header-nav-resources" class="button-reset fw-bold inline-flex items-center justify-between mr400-l pa400 px200-l relative w-100p w-auto-l wsnw" title="Open Resources menu" aria-controls="header-nav-resources-id" aria-expanded="false" aria-label="Open Resources menu" > <span class="f300 f400-m f400-xm f300-l ">Resources</span> <span class="rotate-caret ml300" > <svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path> </svg> </span> </button> <div aria-labelledby="header-nav-resources" class="dn" id="header-nav-resources-id" role="region" > <div class="pointer-events-none absolute-l left0 overflow-hidden pa400-l pt0-l ml-400-l mr-400-l top-100p w450-l z8"> <div class="pointer-events-all b--neutral-200-l br--bottom br600 bt-l bg--blue-1100 bg--neutral-0-l c--text-inverse f300 flex flex-column pb450 pl600 pl0-l py350-l shadow200-l tl"> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/resources/" > <span class="wsnw">Resource Center</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/case-studies/" > <span class="wsnw">Case Studies</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/guides/" > <span class="wsnw">Guides</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/webinars/" > <span class="wsnw">Webinars</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/data/" > <span class="wsnw">Data Reports</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/templates/" > <span class="wsnw">Templates</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/interactive/" > <span class="wsnw">Interactive</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/events/" > <span class="wsnw">Events</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/podcasts/" > <span class="wsnw">Podcasts</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="https://community.sproutsocial.com/" > <span class="wsnw">Community</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="https://sproutsocial.com/free-tools/" > <span class="wsnw">Free Social Media Tools</span> </a> </div> </div> </div> </li> <li class="mt0 w-100p w-auto-ns"> <a class="c--text-inverse c--text-l db fw-bold mr400-l pa400 wsnw" href="/insights/all-topics/"> <span class="f300 f400-m f400-xm f300-l ">All Topics</span> </a> </li> </ul> <div class="dn db-l mt0"> <button class="button-reset flex items-center pa0 ma0 py300" aria-controls="header-nav-search" aria-label="Open simple search form" > <svg class="mr200" height="16" role="img" viewBox="0 0 512 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M505 442.7L405.3 343c-4.5-4.5-10.6-7-17-7H372c27.6-35.3 44-79.7 44-128C416 93.1 322.9 0 208 0S0 93.1 0 208s93.1 208 208 208c48.3 0 92.7-16.4 128-44v16.3c0 6.4 2.5 12.5 7 17l99.7 99.7c9.4 9.4 24.6 9.4 33.9 0l28.3-28.3c9.4-9.4 9.4-24.6.1-34zM208 336c-70.7 0-128-57.2-128-128 0-70.7 57.2-128 128-128 70.7 0 128 57.2 128 128 0 70.7-57.2 128-128 128z"></path> </svg> Search </button> <div id="header-nav-search" aria-labelledby="header-nav-search-label" class="dn" role="region" > <div class="pointer-events-none absolute-l b--neutral-200-l bt-l c--text-dark left0 pb400-l overflow-hidden-l top-100p w-100p z8"> <div class="bg--neutral-0 shadow200-l"> <div class="pointer-events-all mw900 mx-auto py650-l relative"> <button class="button-reset absolute mt300 right0 top0 js-sprout-nav-close" aria-label="Close simple search form" > <svg class="c--text-dark" height="18" role="img" viewBox="0 0 320 512" width="18" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M207.6 256l107.72-107.72c6.23-6.23 6.23-16.34 0-22.58l-25.03-25.03c-6.23-6.23-16.34-6.23-22.58 0L160 208.4 52.28 100.68c-6.23-6.23-16.34-6.23-22.58 0L4.68 125.7c-6.23 6.23-6.23 16.34 0 22.58L112.4 256 4.68 363.72c-6.23 6.23-6.23 16.34 0 22.58l25.03 25.03c6.23 6.23 16.34 6.23 22.58 0L160 303.6l107.72 107.72c6.23 6.23 16.34 6.23 22.58 0l25.03-25.03c6.23-6.23 6.23-16.34 0-22.58L207.6 256z"></path> </svg> </button> <div class="c--text-inverse c--text-l f300 mw700 mx-auto"> <p id="header-nav-search-label" class="fw-extrabold f600 mb300">Search the Blog</p> <div class="mt0 relative"> <form id="header-nav-search-form-desktop" action="https://sproutsocial.com/insights" novalidate="novalidate" class="flex"> <input name="s" type="text" class="pl500 js-search-field" placeholder="What are you 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c--text-l flex fw-bold-l hover-bg--neutral-200-l hover-no-underline items-center justify-between py350 pa400-l w-100p" href="https://app.sproutsocial.com/dashboard/" rel="noopener noreferrer" target="_blank" title="Sprout Social Login" > <div class="flex items-center"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="18" viewBox="0 0 16 18" fill="none"> <path fill-rule="evenodd" clip-rule="evenodd" d="M9.5 14.5H5L1.70711 17.7929C1.5745 17.9255 1.39464 18 1.20711 18C0.816583 18 0.5 17.6834 0.5 17.2929V6C0.5 2.68629 3.18629 0 6.5 0H15.5V8.5C15.5 11.8137 12.8137 14.5 9.5 14.5ZM12.9393 1.5H7.75V6.68934L12.9393 1.5ZM14 2.56065L8.81066 7.75H14V2.56065ZM13.9378 9.25C13.5807 11.3783 11.7297 13 9.5 13H4.37868L2 15.3787V14.5607L7.31066 9.25H13.9378ZM2 12.4393L6.25 8.18933V1.50683C3.881 1.63655 2 3.59861 2 6V12.4393Z" fill="#364141"/> </svg> <span class="f300 f400-m f400-xm f300-l ml300">Sprout Social<span class="screenreader"> Login</span></span> </div> <svg class="dn dib-l" height="16" role="img" viewBox="0 0 256 512" width="16" xmlns="http://www.w3.org/2000/svg" title="Sprout Social Login" aria-labelledby="fa_angle_right_608880728" > <title id="fa_angle_right_608880728">Sprout Social Login</title> <path fill="currentColor" d="M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z"></path> </svg> </a> <a aria-label="Employee Advocacy Login" class="c--text-inverse c--text-l flex fw-bold-l hover-bg--neutral-200-l hover-no-underline items-center justify-between py350 pa400-l w-100p" href="https://advocacy.sproutsocial.com/login" rel="noopener noreferrer" target="_blank" title="Employee Advocacy Login" > <div class="flex items-center"> <svg xmlns="http://www.w3.org/2000/svg" width="15" height="18" viewBox="0 0 15 18" fill="none"> <path fill-rule="evenodd" clip-rule="evenodd" d="M15 2.625C15 4.07475 13.8247 5.25 12.375 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f400 fw-bold px500 py400 js-filter-open" data-a11y-dialog-show="nav-filter" > Filter </button> </div> <main id="content" class="Main Main--hasSticky site-main"> <article class="Post"> <header><div class="bg--neutral-100 py675 mb500-l"><div class="mw900 mx-auto w-100p"><div class="flex flex-row-l flex-column items-center-l justify-between-l"><div class="mw-75p-m mw-75p-xm mx-auto-m mx-auto-xm py600 w-100p dn-l db px450 px0-m px0-xm"><div><img alt="" class="w-100p" src="https://media.sproutsocial.com/uploads/2024/07/Social-media-listening-your-launchpad-to-success-Final.svg" width="" height="" loading="eager" /></div></div><div class="mw-41p-l mw-75p-m mw-75p-xm mx-auto-m mx-auto-xm w-100p px350-l px450 px0-m px0-xm"><p class="f300 fw-bold pb400">Social Media Listening</p><h1 class="fw-extrabold f700-m f700-xm f800-l " class="fw-extrabold f700-m f700-xm f800-l " style="" > Social listening: Your launchpad to success on social media </h1><div><p class="mx0"><p>Be honest: do you consider yourself to be a good listener? As individuals, we understand the importance of active listening and clear communication. But what about listening to your brand’s audience? With social listening, you can finally know exactly what your customers need without digging around endlessly for answers.</p><p><a class="button" href="https://sproutsocial.com/demo/" target="_blank" rel="noopener">Schedule a demo</a></p></p></div><div class="flex items-center"><svg class=" db-ns ml300 mr300 mt0" height="16" role="img" viewBox="0 0 512 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" ><path fill="currentColor" d="M256,8C119,8,8,119,8,256S119,504,256,504,504,393,504,256,393,8,256,8Zm92.49,313h0l-20,25a16,16,0,0,1-22.49,2.5h0l-67-49.72a40,40,0,0,1-15-31.23V112a16,16,0,0,1,16-16h32a16,16,0,0,1,16,16V256l58,42.5A16,16,0,0,1,348.49,321Z"></path></svg><p class="fw-bold"><span class="screenreader">Reading time </span>17 minutes </p><svg class="db-ns ml500 mr300 mt0" height="14" role="img" viewBox="0 0 448 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" ><path fill="currentColor" d="M0 464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48V192H0v272zm320-196c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM192 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM64 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zM400 64h-48V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H160V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H48C21.5 64 0 85.5 0 112v48h448v-48c0-26.5-21.5-48-48-48z"></path></svg><p class="fw-bold"><span class="screenreader">Published on </span>July 25, 2024 </p></div></div><div class="mw-50p-l mw-66p-m mw-66p-xm mx-auto-m mx-auto-xm pt0-l pt650 w-100p db-l dn"><div class=" px350-l px450"><img alt="" class="w-100p" src="https://media.sproutsocial.com/uploads/2024/07/Social-media-listening-your-launchpad-to-success-Final.svg" width="" height="" loading="eager" /></div></div></div></div></div></header> <div class="dn-l mb450 sticky-ns left0-ns right0-ns bw600 z4 bg--background bb bt bt-m bt-xm b--neutral-200 w-100p mt0-m mt0-xm js-sticky-nav"> <nav class="mw900 mx-auto py400 overflow-auto"> <ul class="flex justify-start-m justify-start-xm list pl500"> <li class="mt0"> <a href="#what-is-social-listening" class="wsnw pr500 f400 c--new-blue-1000 underline"> What is social listening? </a> </li> <li class="mt0"> <a href="#the-value-of-social-listening" class="wsnw pr500 f400 c--new-blue-1000 underline"> The value of social listening </a> </li> <li class="mt0"> <a href="#social-listening-strategies" class="wsnw pr500 f400 c--new-blue-1000 underline"> Social listening strategies for brands </a> </li> <li class="mt0"> <a href="#sprouts-social-listening-tools" class="wsnw pr500 f400 c--new-blue-1000 underline"> Social listening tools </a> </li> <li class="mt0"> <a href="#get-started-with-social-listening" class="wsnw pr500 f400 c--new-blue-1000 underline"> How to get started with social listening </a> </li> <li class="mt0"> <a href="#ready-to-start-listening" class="wsnw pr500 f400 c--new-blue-1000 underline"> Ready to start listening? </a> </li> <li class="mt0"> <a href="#post-recommended-posts-afterpost" class="wsnw pr500 f400 c--new-blue-1000 underline"> Recommended additional resources </a> </li> </ul> </nav> </div> <div class="flex-l mw900 mx-auto w-100p"> <div class="mw-75p-l px450 px350-l w-100p"> <div class="flex-l "> <div class="dn db-l dn-p mw400 px350 relative w-100p"> <div class="mt0-l my500 sticky-l top840-l"> <p class="f400 mb350 fw-bold">Table of Contents</p> <div class="Post-navigation"> <nav class="overflow-auto"> <ul class="list pa0 mt0 mb500"> <li class="db" id="autoGenerateH2"></li> 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you “what” is trending.</li> <li class="f300 mt350">Brands benefit from social listening by getting useful information from social conversations to create compelling content and better brand strategies that influence or generate more revenue.</li> <li class="f300 mt350">Social listening helps with brand health assessment, industry insights, competitive analysis, campaign analysis and event monitoring.</li> <li class="f300 mt350">To start social listening, businesses should choose a listening tool, set goals, find relevant data sources, create listening topics, gather data and measure results.</li> <li class="f300 mt350">Sprout Social offers a comprehensive platform for social media listening.</li> </ul> </div> </div> <p>Consumer conversations are more transparent than ever in the age of social media. From call-outs to shout-outs, there are endless opportunities to learn about your audience. This includes:</p> <ul> <li>Topics and trends that your customer base is passionate about</li> <li>Ways for your company to outshine your competitors</li> <li>Emerging pain points and challenges your customers face</li> <li>Which types of marketing messages really resonate</li> </ul> <p>The problem? Brands are often <strong>guessing</strong> and not listening.</p> <p>Social listening overcomes this challenge. With social listening, brands can look at customer conversations on a large scale. This helps you tailor your plans more specifically to reach more customers for the best results. The result is a more meaningful and effective <a href="https://sproutsocial.com/insights/social-media-marketing-strategy/">social media marketing strategy</a>.</p> <p><div class="pa600-l pa450 ba br600 b--green-500 bg--green-0"> <p class="fw-bold f400"></p> <h2>What is social media listening?</h2> <p></p> <p class="f400 mt400">Social listening is the practice of collecting and analyzing social conversations across different platforms to draw useful, actionable business insights.</p> </div> </p> <p>Social listening helps you deep-dive into social chatter so you can proactively monitor mentions of your brand or your competitors. This information helps you shape better strategies for improving your products, marketing, advertising and customer experience.</p> <p>Social media listening gives you near real-time perspective on:</p> <ul> <li>Who your audience is</li> <li>What your audience wants</li> <li>When your audience is engaging with you</li> <li>Where your audience is active and engaged</li> <li>Why your audience wants to talk about you</li> <li>How you can better serve your audience</li> </ul> <p>These answers ensure your content strategy is relevant and impactful. They also help you navigate opportunities to find the right influencers and brand partners to increase your reach.</p> <p><a href="https://www.youtube.com/watch?v=lXJK6neMRi4" target="_blank" rel="noopener"><img class="db mx-auto alignnone" src="https://media.sproutsocial.com/uploads/2024/07/Screenshot-2024-07-22-at-5.22.50 PM-1024x625.png" alt="This Sprout Social video defines social listening, how you can use it to level up your strategy and how social listening tools, like Sprout." width="600" height="366" /></a></p> <h3>Social listening vs social monitoring</h3> <p>Even though they’re often used interchangeably, <a href="https://sproutsocial.com/insights/listening-vs-monitoring/">social listening vs. monitoring</a> are two separate concepts. Social monitoring shows you what people are talking about on social media. But only social listening shows you <strong>why</strong> people are interested in and discussing certain topics.</p> <p><img class="db mx-auto" src="https://media.sproutsocial.com/uploads/2024/07/social-monitoring-vs-social-listening_2024_insights-image-1200x600-7cb9712-1024x512.jpg" alt="A diagram comparing social monitoring and social listening. Social monitoring is shown as a series of steps from gathering data to analyzing and extracting insights. Social listening is shown as a series of steps from gathering insights to driving proactive decisions." width="600" height="300" /></p> <p>The food industry is a prime example of how both concepts work and why they matter. For example, restaurants need to know what customers are buzzing about. This might mean their favorite dishes or a new menu announcement.</p> <p>But the "why" is arguably more important. For example, why are customers reaching out in the first place? Is it a <a href="https://sproutsocial.com/insights/social-media-customer-service/">customer service</a> issue? Are customers piling on praise or complaints? These mentions speak to bigger issues that go beyond a single interaction.</p> <h4><strong>Social media monitoring</strong></h4> <p><a href="https://sproutsocial.com/insights/social-media-monitoring/">Social media monitoring</a> involves tracking and responding to messages received about your brand. Here’s an example from CAVA.</p> <p><a href="https://x.com/mfitz_22/status/1809269866416783489" target="_blank" rel="noopener"><img class="db mx-auto alignnone" src="https://media.sproutsocial.com/uploads/2024/07/Screenshot-2024-07-22-at-4.14.38 PM-1024x753.png" alt="A X post that shows how Cava engages with a customer and offers help quickly, making the customer feel valued and appreciated." width="600" height="441" /></a></p> <p>You can see how Cava engages with a customer and offers help quickly, making the customer feel valued and appreciated.</p> <h4><strong>Social listening</strong></h4> <p>CAVA could also use interactions to draw conclusions about first-time customers, such as in the example below. They responded to a first-time customer who loves their experience and wants them to open a new store in her location.</p> <p><a href="https://x.com/YonceJunior/status/1809275196035199006" target="_blank" rel="noopener"><img class="db mx-auto alignnone" src="https://media.sproutsocial.com/uploads/2024/07/Screenshot-2024-07-22-at-4.17.19 PM-1024x751.png" alt="An X post from Cava as they respond to a first-time customer who loves their experience and wants them to open a new store in her location." width="600" height="440" /></a></p> <p>Listening is about understanding the bigger picture. Aggregating such social messages through social listening helps you get a combined view of what the audience thinks and wants.</p> <p>Both social listening and social media monitoring are important for brands. When used together, they give you a complete view of your target audience so you can keep up with market needs and industry trends.</p> <h2>Benefits of social listening</h2> <p>Done right, social listening helps you translate social conversations into better content and more revenue.</p> <p>Imagine you work for a company like Netflix as a creative director. Chances are you have access to tons of data to inspire the direction of your next series. This includes viewership rates, popular genres and most-watched actors. But let's say you don't have this data readily available. Or you're missing details that are holding you back from a suitable storyline that’d make your series more successful.</p> <p>That's when you can turn to social media listening to fill in the gaps.</p> <p>Think about how much the average consumer loves to sound off on social channels like X (formerly known as Twitter) or Reddit. Social listening provides opportunities to translate these conversations into actionable business insights.</p> <p>Here are five key social media listening use cases you can take advantage of to gain actionable insights.</p> <ul> <li><strong>Brand health</strong>: Gauge public perception of your brand or products.</li> <li><strong>Industry insights</strong>: Analyze discussions or hashtags within an industry.</li> <li><strong>Competitive analysis</strong>: Analyze a competing brand or product.</li> <li><strong>Campaign analysis</strong>: See how a campaign is performing.</li> <li><strong>Event monitoring</strong>: Monitor audience response to a conference or event.</li> </ul> <h3>Benefit #1: Brand health</h3> <p>Pop quiz: How do people feel about your brand?</p> <p>Public perception matters. Paying attention to positive and negative sentiments around your brand is crucial. This can clue you into what people love about you and where you can improve.</p> <p>Listening to data also challenges how you see your brand. After all, your brand perception and how customers feel about you may be very different.</p> <p>Social listening provides the truth straight from the mouths of your target audience. Embracing these insights can help you fine-tune your messaging, product strategy and more.</p> <p>Answers social listening can uncover about your brand health include:</p> <ul> <li>How do customers feel about my brand or product?</li> <li>Is perception trending up or down?</li> <li>Which types of content do people share about my brand?</li> <li>Does my social audience align with other channels?</li> <li>Frequent social listening provides a pulse on common customer questions, comments and complaints. Not to mention demographics and general sentiment around your brand.</li> </ul> <p><img class="db mx-auto aligncenter" src="https://media.sproutsocial.com/uploads/2022/12/Brand-Sentiment-Example.png" alt="Zenni social listening example that shows the brand keeping track of their audience's sentiments about them" width="501" height="408" /></p> <p>Once you've gathered your conversational data, it's time to brainstorm your next steps. Here are examples of actions you can take right away:</p> <ul> <li>Find your most frequently asked questions. Then, create a FAQ document or knowledge base to answer these questions at scale.</li> <li>Find your customers’ most common issues. Then, figure out streamlined solutions or create talk tracks to respond quickly.</li> <li>Figure out what your customers love about you. Then, incorporate that information into your campaigns and content strategy.</li> <li>Identify your key social media customers. Then, figure out how you can use their traits to target new social audiences.</li> </ul> <p>Read between the lines of positive and negative comments. If sentiment skews negative, determine if the problem is with your social presence or your company at large. For example, a social content strategy can be revamped quickly, while a poor perception of your products or customer service team runs deeper.</p> <p>Even if your customers are happy, you still have work to do. Listening reports provide the gut-check your brand health needs.</p> <p><img class="db mx-auto" src="https://media.sproutsocial.com/uploads/2023/02/PI_Listening_Performance_Sentiment_Summary-1024x624.png" alt="Sentiment Summary in Sprout's platform. The graphs featured illustrate changes in sentiment trends over time." width="600" height="366" /></p> <p>At times, brand sentiment is hurt by factors outside of our control. From shipping issues to service outages, sentiment can nose-dive for many reasons.</p> <p>The key is to understand the cause of negative comments and prepare for the future. If you have slowdowns during your product updates, maybe there's an issue with your tech stack. If your service team is bogged down with shipping complaints, find the root cause. Then, you can move towards the next steps to prevent all of the above from happening again.</p> <p>It's critical for brands to not silo social listening data related to brand health. If anything, this is the data that's most valuable to the rest of your organization.</p> <p>Listening data provides first-hand insight into what makes your audience happy (or unhappy). This includes main themes, keywords, audiences and locations. These details could lead outside teams like product or fulfillment to a major “aha” moment.</p> <h3>Benefit #2: Industry trends and insights</h3> <p>Done right, social listening identifies industry trends before they even become trends. It sorts through the noise of industry hashtags and discussions, so you can listen closely to the right conversations. This can help you change your plans or stay ahead of industry trends.</p> <p>Likewise, it can also affect your message and content plan and help you adapt to changing customer needs, giving you a strong competitive advantage.</p> <p>Here as some ways to use social listening for industry insights:</p> <ul> <li>Keep an eye on disruptions to your space (think: new tech, competitors or legislation).</li> <li>Track political and social issues to weigh in on if they’re relevant to your brand.</li> <li>Find gaps in the industry that a new product, solution or workflow could solve.</li> <li>Look for frequently-asked questions to create content your audience needs.</li> </ul> <p>The current discourse over AI content is a great example. From marketers to artists and consumers, the impact is wide-reaching, with plenty of hot takes. Tech brands and companies using AI can monitor what people are saying about them in this regard and improve their products and services.</p> <p><img class="db mx-auto aligncenter" src="https://media.sproutsocial.com/uploads/2022/12/AI-Tweet.png" alt="AI social listening tweet that talks about issues related to using AI to create art " width="593" height="342" /></p> <p>The power of social listening for industries goes beyond trends, too. Many brands use listening tools to identify relevant influencers. The boom of the <a href="https://sproutsocial.com/insights/data/creator-economy/">creator economy</a> speaks for itself.</p> <p>With so many creators, finding a good fit requires some serious digging. Listening to specific terms or conversations can help you find influencers faster. This beats sifting through social bios or countless pieces of content.</p> <ul> <li>Find your current top influencers and empower them to advocate for you</li> <li>Find all of the influencers in your industry and create a list of people to collaborate with</li> <li>Find your competitor’s top influencers and attempt to win them over.</li> <li>Figure out the best networks for your strategy (ex: TikTok versus Instagram)</li> </ul> <h3>Benefit #3: Competitive analysis</h3> <p>Social media is fiercely competitive. That’s why social listening for <a href="https://sproutsocial.com/insights/social-media-competitive-analysis/">competitive analysis</a> can be a game-changer.</p> <p>Whether it's new competition and consumer markets, or keeping up with your direct competitors, social listening lets you track conversations that really matter to your brand. This includes:</p> <ul> <li><strong>Determining your share of voice.</strong> This includes your volume of mentions and messages versus your competitors.</li> <li><strong>Understanding your competitors' shortcomings.</strong> This could be related to their product, service or messaging. Then, brainstorm how you can create a better experience.</li> <li><strong>Finding competitive content that outperforms your own.</strong> Then, analyze why it resonates with your shared audience.</li> <li><strong>Quickly identifying new products or solutions.</strong> Determine how people feel about new offerings in your space. Then, consider how you can pivot or reposition yourself to outshine them.</li> </ul> <p><img class="db mx-auto alignnone" src="https://media.sproutsocial.com/uploads/2023/01/Sprout-listening-pie-chart.png" alt="Sprout listening pie chart that shows topic summaries with engagement rates and sentiments" width="1600" height="745" /></p> <p>Competitive shortcomings aren't always obvious. A thoughtful <a href="https://sproutsocial.com/insights/how-to-use-social-listening-tools/">social listening strategy</a> can help you hone in on them. This is especially valuable if you're taking on a bigger competitor. Positioning is key when you can't outspend or brute-force your way into greater awareness.</p> <p>Take for example, the skincare industry, where there are numerous brands and competitors, and social chatter is filled with terms relevant to specific audiences and their needs, such as "acne-prone", "k-beauty" or "retinol."</p> <p>Brands are often pitted against each other by consumers and influencers alike. Listening to these conversations can be really informative. You can learn a lot about a competitor's strengths and weaknesses, especially compared to what they think of themselves.</p> <p><img class="db mx-auto aligncenter" src="https://media.sproutsocial.com/uploads/2022/12/IG-Comment.png" alt="social listening for the skincare industry on instagram" width="572" height="380" /></p> <p> </p> <h3>Benefit #4: Campaign analysis</h3> <p>Brands spend so much energy on fresh campaign ideas. But how can you say with confidence whether a campaign succeeded or not? You can't repeat your positive results if you don't know what's working. On the flip side, you don't want to rely on strategies that underperform.</p> <p>Listening tactics boost your campaign success dramatically. Think through the following capabilities for your next campaign.</p> <ul> <li>Track the impressions and engagements around your campaign posts.</li> <li>Quickly gather general sentiment around specific campaigns.</li> <li>Identify the top influencers discussing your campaigns.</li> <li>Understand which of your audience demographics the campaign resonates with.</li> <li>Figure out the key themes behind your campaigns</li> <li>Track collaborative campaigns from a single source of truth.</li> </ul> <p>Social listening can finally prove to you the value of your marketing campaigns. Start by crafting listening topics to capture the conversations around your campaign. Analyzing hashtags or handles can uncover <a href="https://sproutsocial.com/insights/social-media-listening-metrics/">countless metrics</a> to clue you in.</p> <p><img class="alignnone" src="https://media.sproutsocial.com/uploads/PI_Listening_Performance_Topic_Summary.png" alt="Sprout's Listening tool enables you to craft listening topics to capture the conversations around your campaign. Analyze hashtags or handles to uncover key metrics to clue you in." width="2000" height="1218" /></p> <p>You can then break down all of these insights by:</p> <ul> <li>Network</li> <li>Content type</li> <li>Message type</li> <li>Sentiment</li> </ul> <h3>Benefit #5: Event monitoring</h3> <p>Events and conferences are great places to get useful listening data. Most events use hashtags on social media, so social media may be full of conversations about them.</p> <p>Listening by title or terms associated with sessions and speakers is a start. Consider also how listening can open your eyes to:</p> <ul> <li>Your attendees' favorite events, speakers and sessions</li> <li>Opportunities to improve the event experience</li> <li>Whether your event led to meaningful business opportunities</li> </ul> <h4><strong>Why use social listening for events</strong></h4> <p>Gathering feedback is a must-do given the legwork required to put on an event. You want to make sure your investment of time and energy is worth the effort. From recruiting events and conferences to performances and beyond, listening is fair game. Measuring audience reactions is a common use of listening analysis. It's an effective one, too.</p> <h3>Benefit #6: Crisis management</h3> <p>It takes years of careful planning to build a brand reputation. But in a time when it's easy to provoke cancel culture, brands have to be very aware of the market and audience's feelings to handle crises with care.</p> <p>Social listening helps brands do this strategically by:</p> <ul> <li><strong>Detecting issues early</strong>: Social listening tools detect potential disasters early. They find negative sentiment in social conversations related to your brand, so you can intervene quickly.</li> <li><strong>Managing crisis response:</strong> Listening to people online helps you understand how they think about a situation. This information helps you choose the tone and content of your response to make sure it makes sense to the audience.</li> <li><strong>Identifying key influencers:</strong> Analyzing social chatter around a crisis helps you find those accounts or influencers who are shaping trending discussions. This helps you engage with them directly to help manage and influence public opinion to reduce damage during a crisis.</li> <li><strong>Monitoring impact:</strong> Listening to social media also helps you track how the crisis has affected people and your business, and how your plan is working to reduce it. You can track sentiment shifts and adjust your moves accordingly to manage the crisis lifecycle and avoid damage to your brand health in the future.</li> </ul> <h2>Understanding Sprout's Social Listening tools</h2> <p>Gathering and analyzing social data is straightforward. Turning that data into relevant insights is more complicated and requires additional context. Sprout's social media analysis solutions cover all types of listening to give you answers and insights. We balance both engagement and analytics.</p> <p>Here's a detailed look at how each of Sprout's Social Listening tools, like <a href="https://sproutsocial.com/insights/conversational-analytics/">conversational analytics</a>, help you provide better service, improve your content strategy and improve your messaging to increase market engagement and ultimately, business.</p> <h3>Smart Inbox</h3> <p><a href="https://sproutsocial.com/features/smart-inbox/">Sprout's Smart Inbox</a> tracks every conversation with and about your brand. Think of it as your home base for social listening.</p> <p><img class="alignnone" src="https://media.sproutsocial.com/uploads/PI_Engagement_Smart_Inbox_All_Filters.png" alt="Sprout's Smart Inbox tracks every conversation with and about your brand. Think of it as your home base for social listening." width="2000" height="1218" /></p> <p>Our unified Smart Inbox helps businesses engage and build relationships with their audiences. This is done by organizing all of your ongoing customer communication. We empower brands to prioritize their most important messages across channels. Brands can use the Smart Inbox to:</p> <ul> <li><strong>Create a one-stop shop for social engagement.</strong> Bouncing between platforms and log-in screens is a poor use of your time. The Smart Inbox aggregates your messages in one place.</li> <li><strong>Stay focused and never miss a message.</strong> With one inbox, you're less likely to overlook your notifications. You can likewise use the Smart Inbox to track branded keywords. You won't miss notifications for those, either.</li> <li><strong>Maintain engagement as a team.</strong> The Smart Inbox was built with team collaboration in mind. Our platform helps brands increase their <a href="https://sproutsocial.com/insights/social-media-response-time/">response time</a> and reduce duplicate conversations.</li> </ul> <h3>Brand Keywords</h3> <p>The Brand Keywords feature captures X conversations relevant to your brand, industry and competition.</p> <p>Since not every shout-out or call-out is tagged, nor is every piece of content about your brand tied to a hashtag, it's easy to miss out on these messages. Searching for them manually is time-consuming and catching them all isn't feasible without a tracking tool.</p> <p>Sprout’s Brand Keywords are custom searches that run consistently to identify such messages. These results display in your Smart Inbox so you can then interact with them like any other message.</p> <p><img class="db mx-auto alignnone" src="https://media.sproutsocial.com/uploads/2024/07/Screenshot-2024-07-22-at-4.38.08 PM-1024x729.png" alt="Sprout's Brand Keywords feature helps you find your most important messages. Add keywords mentioning your company and products. Common misspellings of those, too. You can also uncover conversations that don't @tag you directly." width="600" height="427" /></p> <p>The Brand Keywords feature offers strategic opportunities to:</p> <ul> <li>Find your most important messages. Add keywords mentioning your company and products. Common misspellings of those, too. You can also uncover conversations that don't @tag you directly.</li> <li>Find new opportunities. A real-time pulse on branded keywords means you can influence people faster. For example, let's say someone tweets for opinions on your brand versus a competitor. You can jump in to recommend your product or explain your company's advantages.</li> </ul> <h3>Trends Report</h3> <p>The Trends Report highlights popular topics and hashtags related to your brand. For example, our X report shows tags and topics trending in your mentions. You can also see the people and brands that engage with your business the most.</p> <p><img class="aligncenter" src="https://media.sproutsocial.com/uploads/PI_Analytics_Twitter_Trends_Report.png" alt="Sprout social listening trends report that shows topics and hashtags mentioned most often" width="904" height="550" /></p> <p>Brands can leverage the Trends Report to:</p> <ul> <li>Take the guesswork out of content creation. Quickly filter campaign and demographic data to identify top content. Then, tailor your marketing strategy to create more of it.</li> <li>Identify trending topics to reach new audiences. Spot emerging trends and top content relevant to your brand, competitors or industry.</li> <li>Leverage hashtag listening and reporting. For example, you can perform quantitative and qualitative analyses of keywords and hashtags. Then, you can compare your campaigns' success and your share of voice</li> </ul> <h3>Keyword Report</h3> <p>The Keyword Report reveals basic keywords related to your brand, competition and industry.</p> <p><img class="aligncenter" src="https://support.sproutsocial.com/hc/article_attachments/360060109972/Screenshot_2020-06-23_at_09.59.34.png" alt="sprout social keyword report for social listening" width="646" height="407" /></p> <p>The X Keyword report instantly uncovers trends in X traffic for any keyword. This includes hashtags or long-tail <a href="https://sproutsocial.com/insights/social-listening-queries/">search queries</a> across any date range. Consider how the Keyword Report can:</p> <ul> <li>Keep tabs on your industry. Track your brand against the competition and trends.</li> <li>Track effectiveness and reach. This applies to your past and current hashtag or marketing campaigns.</li> <li>Discover patterns in keyword usage. Consider how some terms or trends fall out of favor. Then, adjust your marketing efforts to reflect that new language.</li> <li>Track your brand’s products and sentiment. You can measure this against yourself or your competitors.</li> </ul> <h3>Listening</h3> <p>Insights from Sprout's Listening features are among the most valuable for brands. This includes emerging trends, identifying thought leaders and deep sentiment analysis.</p> <p>And with Sprout's built-in Listening add-ons, you can start listening ASAP. These include:</p> <ul> <li><strong>Queries by AI Assist:</strong> This capability enables you to use keywords to sift through the noise by extracting relevant, actionable. It’s keyword suggestions further help you narrow down your search so you get the granular information you need.</li> <li><strong>Summarize by AI Assist:</strong> This feature allows you to summarize any text that exceeds 800 characters and quickly summarize the key messages and topics.</li> <li><strong>Insights by AI Assist:</strong> This tool helps marketers identify significant metrics, hashtags, keywords and Smart Categories trending in the conversation topics they've chosen to analyze.</li> </ul> <p>These listening tools are a powerful complement to our extensive social monitoring features and offers a window into the unfiltered thoughts of your audience. When these thoughts are front-and-center, trendspotting is so much easier. You can likewise uncover threads and gauge feelings around any given topic.</p> <p>These insights inform your big-picture business decisions. Meanwhile, your Smart Inbox tracks specific interactions and engagements with your customers. It's the best of both worlds!</p> <p>Here's a snapshot of what Sprout's Listening can do:</p> <ul> <li><strong>Empower your organization</strong>. Sprout’s listening data takes your team's impact beyond social media. You can offer actionable insights to strengthen other departments. <a href="https://sproutsocial.com/insights/social-listening-for-sales/">Sales teams</a> and customer service, in particular, can learn a lot from listening data.</li> <li><strong>Cut time to insight and action</strong>. Learn and act at the speed of social media. Having your listening data alongside your publishing tools means hopping on trends faster.</li> <li><strong>Organize your social presence in one platform</strong>. Streamline your workflow by eliminating jumps from point solution to point solution.</li> <li><strong>Research with intention</strong>. We provide filtering options to help you get relevant answers fast. Doing so means cutting through the noise.</li> <li><strong>Create targeted Topics with ease</strong>. The Topic Builder makes it simple to set up complex and relevant queries. You can then search and research these topics over and over again.</li> </ul> <h2>How to create a social listening strategy</h2> <p>Here’s a walkthrough of how to create a strong social listening strategy that helps you drive meaningful brand engagement and improves your reputation.</p> <h3>Step 1. Choose a social listening tool</h3> <p>Social listening tools can analyze millions of social messages within minutes, giving you the insights you need. While manually analyzing thousands of online messages seems impractical, building a customs ocial listening tool is time-consuming and costly. With several high-performing <a href="https://sproutsocial.com/insights/social-listening-tools/">social listening tools</a> to choose from, it makes sense to partner with one that best suits your business and needs.</p> <h3>Step 2. Determine your initial goals and desired outcomes</h3> <p>Having precise <a href="https://sproutsocial.com/insights/social-media-goals/">social media goals</a> is key to achieving your marketing initiatives as they guide your strategy.</p> <p>These goals could be:</p> <ul> <li>Run a deep analysis of your brand to understand what customers and prospects think.</li> <li>Monitor your industry or niche to keep a pulse on what’s new and what would make good content.</li> <li>Keep an eye on your competitors’ products, audiences and marketing tactics.</li> <li>Identify the best suitable content to share based on trends and data.</li> <li>Identify your key social media audiences to better inform your targeting strategy.</li> </ul> <h3>Step 3. Choose relevant data sources</h3> <p>Choosing your data sources will depend on where you get the most engagement and where audiences usually flock to. In general, X is the best place to find social listening tools. It has hidden gems that X listening can find, even if your brand isn't active there. Similarly, listening on <a href="https://sproutsocial.com/insights/instagram-listening/">Instagram</a> and <a href="https://sproutsocial.com/insights/facebook-listening/">Facebook</a> can help you tap into customer opinions.</p> <p>Sprout pulls social data from a variety of sources including those mentioned above as well as channels such as Reddit. This approach gives you the most comprehensive sense of where your brand stands.</p> <h3>Step 4. Build your topics and themes to listen to</h3> <p>Building your listening topics is the next key step to a successful strategy. Brainstorm specific queries relevant to your brand including terms you want to track and noise you want to avoid. Let’s go deeper.</p> <h4><strong>What to query</strong></h4> <ul> <li>Keywords or phrases</li> <li>Hashtags</li> <li>Cashtags</li> <li>Mentions of user</li> <li>Mentions from user</li> <li>Mentions to user</li> <li>Keywords or phrases</li> <li>Hashtags</li> <li>Cashtags</li> <li>Mentions of user</li> <li>Mentions from user</li> <li>Mentions to user</li> </ul> <h4><strong>And/or logic</strong></h4> <p>Listening is about more than just hashtags and keywords. You can refine the logic of your search even more with additional parameters.</p> <p>For example, say you want to track sentiment around Chicago-style pizza. Your query may end up looking more like below.<br /> <img class="db mx-auto alignnone" src="https://media.sproutsocial.com/uploads/2023/01/Sprout-listening-queries.png" alt="Sprout listening Query Builder where you can include keywords using logic" width="954" height="1032" /></p> <p>Now all sorts of variations will register:</p> <ul> <li>chicago pizza</li> <li>chi-town pizza</li> <li>chicago deep dish</li> <li>chi-town deep dish</li> <li>chicago pie</li> </ul> <h4><strong>Exclusions</strong></h4> <p>Consider how "Chicago pie" could mean pizza or baked goods. This is an example of where exclusions can be helpful. For example, you may add pie flavors to ensure that the scope of your search is limited to pizza.</p> <p><img class="db mx-auto" src="https://media.sproutsocial.com/uploads/2023/01/Crafting-Sprout-listening-queries.png" alt="Crafting Sprout listening queries" width="686" height="1004" /></p> <h3>Step 5. Gather data to inform your strategy</h3> <p>After refining your topics, start collecting data to inform your strategies. Let's run with our Chicago-style pizza example. Below is a word cloud of the frequently mentioned keywords based on the query.</p> <p><img class="aligncenter" src="https://media.sproutsocial.com/uploads/2019/02/Screen-Shot-2019-02-04-at-3.49.17-PM.png" alt="Word cloud for social listening from Sprout's Listening tools showing all trending topics in your listening data" width="518" height="364" /></p> <p>You can click on each keyword to get a better sense of what the messages mean. You might notice that a lot of the messages mention cold weather in Chicago. Use this information to your advantage and craft relatable content such as:</p> <ul> <li>Social posts about whether you’re open when it's freezing out</li> <li>How temperatures impact pizza sales</li> <li>Come up with a playful, weather-themed promotion</li> <li>Think outside the box, such as Chicago shelters or workers that could benefit from free pizza</li> </ul> <h3>Step 6. Measure the results of your listening efforts relative to your goals</h3> <p>Tracking how well your strategy is working is an important step necessary to ensure your hard work is paying off. To measure the results of your social listening, consider zeroing in on priority <a href="https://sproutsocial.com/insights/social-media-metrics/">social media metrics</a> based on your campaign goals. For example,</p> <ul> <li>Clicks</li> <li>Reach</li> <li>New followers</li> <li>Profile visits</li> <li>Engagement rates</li> <li>Engagement speed</li> </ul> <p>These will give you an overarching view of how well your strategy is working and where you can adjust your efforts to optimize results.</p> <p>Watch this video to understand better.</p> <p><a href="https://www.linkedin.com/posts/sprout-social-inc-_analyzing-the-awareness-efforts-from-the-activity-7089703276522164224-3SmG/" target="_blank" rel="noopener"><img class="db mx-auto alignnone" src="https://media.sproutsocial.com/uploads/2024/07/Screenshot-2024-07-22-at-4.52.11 PM-1024x934.png" alt="Sprout's Social Listening sifts through millions of social conversations to help marketers measure campaign performance." width="600" height="547" /></a></p> <h3>Step 7. Report and act on insights</h3> <p>Once you’ve gathered your social listening insights, it's time to share them with the relevant teams within your organization. This shared knowledge helps teams like product development, marketing and customer service make smart choices that match consumer preferences and market conditions. They also get a better understanding of customer sentiment, market trends and competitors.</p> <p>For example, insights showing that customers don't like a product feature can help product development teams focus on improving the product. It can also help marketing and customer service teams create responses and campaigns to address concerns raised through social listening.</p> <p>Acting on these insights is equally critical in driving tangible business outcomes, and refining products and services. This proactive approach based on customer feedback increases brand appeal and fosters stronger customer satisfaction and loyalty. It positions your brand as responsive and customer-centric, thus driving tangible business results and sustained business growth.</p> <h2>Ready to start listening?</h2> <p>Social listening helps you understand and engage with your audience in a more proactive and meaningful way. This direct engagement also lets you find brand supporters, influencers and loyal customers who can help spread a good word about your brand. That’s why mapping out a social listening strategy matters. Not to mention, serving as a valuable tool for market research and product development.</p> <p>Translate your customer conversations into actionable insights and thrive as a customer-centric brand that’s in tune with the market and its audience. <a href="https://sproutsocial.com/demo/">Request a Sprout demo</a> and explore Social Listening to build an impactful listening strategy.</p> <p> </p> <p> </p> </div> <footer class="pt500 dn-p"> <div class="mw900 mx-auto w-100p"> <div class="flex w-100p"> <div class="flex items-center pr300 pt200"> <svg class="" height="16" role="img" viewBox="0 0 512 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M0 252.118V48C0 21.49 21.49 0 48 0h204.118a48 48 0 0 1 33.941 14.059l211.882 211.882c18.745 18.745 18.745 49.137 0 67.882L293.823 497.941c-18.745 18.745-49.137 18.745-67.882 0L14.059 286.059A48 48 0 0 1 0 252.118zM112 64c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 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rel="nofollow"> Social Listening </a></li></ul><a href="https://sproutsocial.com/insights/instagram-listening/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-122579-449336331" class="f700 f600-m f600-xm f400-l fw-extrabold " > Instagram social listening: Transform your brand’s strategy </p></a><div class="f200 pt400"><span><span class="screenreader">Published on </span>November 22, 2024 </span><span class="c--neutral-400 dib mx200 mt0" aria-hidden="true"> • </span><span><span class="screenreader">Reading time </span>9 minutes </span></div></div></div></article> </div> <div class="mw-25p-l mw-50p-m mw-50p-xm px450 px350-l mt400"> <article id="postcard-172740-1728903513" class="w-100p relative" aria-labelledby="title-172740-1728903513" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/social-listening-tools/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2023/05/Social-listening-tools-for-your-brand-Final.svg" height="460" width="720" layout="responsive" loading="eager" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/career-growth/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"> All Career Growth </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/customer-care-service/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Customer Care </a></li></ul><a href="https://sproutsocial.com/insights/social-listening-tools/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-172740-1728903513" class="f700 f600-m f600-xm f400-l fw-extrabold " > 15 social listening tools for your brand in 2024 </p></a><div class="f200 pt400"><span><span 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href="https://sproutsocial.com/insights/social-listening/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Social Listening </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/analytics/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Social Media Analytics </a></li></ul><a href="https://sproutsocial.com/insights/social-media-monitoring-tools/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-162679-378156474" class="f700 f600-m f600-xm f400-l fw-extrabold " > 18 social media monitoring tools you need in 2024 </p></a><div class="f200 pt400"><span><span class="screenreader">Published on </span>November 1, 2024 </span><span class="c--neutral-400 dib mx200 mt0" aria-hidden="true"> • </span><span><span class="screenreader">Reading time </span>13 minutes </span></div></div></div></article> </div> <div class="mw-25p-l mw-50p-m mw-50p-xm px450 px350-l mt400"> <article 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</a></li></ul><a href="https://sproutsocial.com/insights/brand-monitoring/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-112363-1110448656" class="f700 f600-m f600-xm f400-l fw-extrabold " > What is brand monitoring and why is it important? [+ tools] </p></a><div class="f200 pt400"><span><span class="screenreader">Published on </span>September 23, 2024 </span><span class="c--neutral-400 dib mx200 mt0" aria-hidden="true"> • </span><span><span class="screenreader">Reading time </span>10 minutes </span></div></div></div></article> </div> <div class="mw-25p-l mw-50p-m mw-50p-xm px450 px350-l mt400"> <article id="postcard-119503-999098348" class="w-100p relative" aria-labelledby="title-119503-999098348" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/guides/roi-social-media-listening/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2024/09/The-ROI-of-listening-on-social-media-Final.svg" height="460" width="720" layout="responsive" loading="eager" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="/insights/guides/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Guide </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/social-listening/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Social Listening </a></li></ul><a href="https://sproutsocial.com/insights/guides/roi-social-media-listening/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-119503-999098348" class="f700 f600-m f600-xm f400-l fw-extrabold " > Social listening ROI: 4 ways social listening boosts engagement and revenue </p></a></div></div></article> </div> <div class="mw-25p-l mw-50p-m mw-50p-xm px450 px350-l mt400"> <article id="postcard-192032-2048138834" class="w-100p relative" aria-labelledby="title-192032-2048138834" ><div class=""><div class="w-100p "><a class="db" 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items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/social-listening/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Social Listening </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/analytics/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Social Media Analytics </a></li></ul><a href="https://sproutsocial.com/insights/social-media-listening-metrics/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-191825-77363191" class="f700 f600-m f600-xm f400-l fw-extrabold " > 9 key social media listening metrics every marketer needs to know in 2024 </p></a><div class="f200 pt400"><span><span class="screenreader">Published on </span>August 19, 2024 </span><span class="c--neutral-400 dib mx200 mt0" aria-hidden="true"> • </span><span><span class="screenreader">Reading time </span>7 minutes </span></div></div></div></article> 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href="https://sproutsocial.com/insights/social-strategy/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Social Media Strategy </a></li></ul><a href="https://sproutsocial.com/insights/listening-vs-monitoring/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-98796-685809679" class="f700 f600-m f600-xm f400-l fw-extrabold " > Social media monitoring vs. social media listening </p></a><div class="f200 pt400"><span><span class="screenreader">Published on </span>July 31, 2024 </span><span class="c--neutral-400 dib mx200 mt0" aria-hidden="true"> • </span><span><span class="screenreader">Reading time </span>8 minutes </span></div></div></div></article> </div> </div> <div class="flex flex-wrap js-load-more-container" hidden> <div class="mw-25p-l mw-50p-m mw-50p-xm px450 px350-l mt400"> <article id="postcard-133808-1798601409" class="w-100p relative" aria-labelledby="title-133808-1798601409" ><div class=""><div class="w-100p "><a 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href="https://sproutsocial.com/insights/how-to-use-social-listening-tools/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-133808-1798601409" class="f700 f600-m f600-xm f400-l fw-extrabold " > How to use social listening tools to build a stronger business </p></a><div class="f200 pt400"><span><span class="screenreader">Published on </span>July 29, 2024 </span><span class="c--neutral-400 dib mx200 mt0" aria-hidden="true"> • </span><span><span class="screenreader">Reading time </span>8 minutes </span></div></div></div></article> </div> <div class="mw-25p-l mw-50p-m mw-50p-xm px450 px350-l mt400"> <article id="postcard-170941-865069218" class="w-100p relative" aria-labelledby="title-170941-865069218" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/social-media-listening/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2024/07/Social-media-listening-your-launchpad-to-success-Final.svg" height="460" width="720" layout="responsive" loading="eager" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/social-listening/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Social Listening </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/social-strategy/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Social Media Strategy </a></li></ul><a href="https://sproutsocial.com/insights/social-media-listening/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-170941-865069218" class="f700 f600-m f600-xm f400-l fw-extrabold " > Social listening: Your launchpad to success on social media </p></a><div class="f200 pt400"><span><span class="screenreader">Published on </span>July 25, 2024 </span><span class="c--neutral-400 dib mx200 mt0" aria-hidden="true"> • </span><span><span class="screenreader">Reading time </span>17 minutes </span></div></div></div></article> </div> <div class="mw-25p-l mw-50p-m mw-50p-xm px450 px350-l mt400"> <article id="postcard-104130-384499403" class="w-100p relative" aria-labelledby="title-104130-384499403" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/social-media-monitoring/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2024/07/Social-media-monitoring-Final.svg" height="460" width="720" layout="responsive" loading="eager" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/customer-care-service/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Customer Care </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/social-listening/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Social Listening </a></li></ul><a href="https://sproutsocial.com/insights/social-media-monitoring/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-104130-384499403" class="f700 f600-m f600-xm f400-l fw-extrabold " > What is social media monitoring: Creating a social media monitoring strategy </p></a><div class="f200 pt400"><span><span class="screenreader">Published on </span>July 22, 2024 </span><span class="c--neutral-400 dib mx200 mt0" aria-hidden="true"> • </span><span><span class="screenreader">Reading time </span>10 minutes </span></div></div></div></article> </div> <div class="mw-25p-l mw-50p-m mw-50p-xm px450 px350-l mt400"> <article id="postcard-188338-1910180324" class="w-100p relative" aria-labelledby="title-188338-1910180324" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/guides/social-media-newsroom-model/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2024/07/Social-media-newsroom-model-guide-template-Final.svg" height="460" width="720" layout="responsive" loading="eager" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="/insights/guides/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Guide </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/leveling-up/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Leveling Up 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pl0 pt400"><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/social-listening/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Social Listening </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/social-strategy/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Social Media Strategy </a></li></ul><a href="https://sproutsocial.com/insights/reddit-social-listening/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-187723-999159749" class="f700 f600-m f600-xm f400-l fw-extrabold " > Reddit social listening: What it is and strategies for using it </p></a><div class="f200 pt400"><span><span class="screenreader">Published on </span>June 17, 2024 </span><span class="c--neutral-400 dib mx200 mt0" aria-hidden="true"> • </span><span><span class="screenreader">Reading time </span>6 minutes </span></div></div></div></article> </div> <div class="mw-25p-l mw-50p-m mw-50p-xm px450 px350-l mt400"> <article id="postcard-185138-1866142778" class="w-100p relative" aria-labelledby="title-185138-1866142778" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/social-listening-queries/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2024/04/How-to-create-better-social-listening-queries-Final.svg" height="460" width="720" layout="responsive" loading="eager" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/leveling-up/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Leveling Up </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/social-listening/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Social Listening </a></li></ul><a href="https://sproutsocial.com/insights/social-listening-queries/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-185138-1866142778" class="f700 f600-m f600-xm f400-l fw-extrabold " > How to create better social listening queries </p></a><div class="f200 pt400"><span><span class="screenreader">Published on </span>April 16, 2024 </span><span class="c--neutral-400 dib mx200 mt0" aria-hidden="true"> • </span><span><span class="screenreader">Reading time </span>6 minutes </span></div></div></div></article> </div> <div class="mw-25p-l mw-50p-m mw-50p-xm px450 px350-l mt400"> <article id="postcard-157222-1548744591" class="w-100p relative" aria-labelledby="title-157222-1548744591" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/templates/social-listening-report-template/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2022/01/Social-listening-deck-template.svg" height="460" width="720" layout="responsive" loading="eager" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="/insights/templates/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Template </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/social-listening/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Social Listening </a></li></ul><a href="https://sproutsocial.com/insights/templates/social-listening-report-template/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-157222-1548744591" class="f700 f600-m f600-xm f400-l fw-extrabold " > A Social Listening Report Template to Share Insights Across Your Org 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href="https://sproutsocial.com/insights/how-can-social-media-listening-increase-customer-advocacy/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-181963-1549020408" class="f700 f600-m f600-xm f400-l fw-extrabold " > 5 ways social media listening increases customer advocacy </p></a><div class="f200 pt400"><span><span class="screenreader">Published on </span>February 1, 2024 </span><span class="c--neutral-400 dib mx200 mt0" aria-hidden="true"> • </span><span><span class="screenreader">Reading time </span>10 minutes </span></div></div></div></article> </div> </div> <div class="flex flex-wrap js-load-more-container" hidden> <div class="mw-25p-l mw-50p-m mw-50p-xm px450 px350-l mt400"> <article id="postcard-178174-306690770" class="w-100p relative" aria-labelledby="title-178174-306690770" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/social-media-listening-examples/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2023/10/Listening-playbook-Social-Media-listening-example-Final.svg" height="460" width="720" layout="responsive" loading="eager" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/social-listening/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Social Listening </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/social-strategy/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Social Media Strategy </a></li></ul><a href="https://sproutsocial.com/insights/social-media-listening-examples/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-178174-306690770" class="f700 f600-m f600-xm f400-l fw-extrabold " > Social media listening examples that will help you unearth better insights </p></a><div class="f200 pt400"><span><span class="screenreader">Published on </span>October 18, 2023 </span><span class="c--neutral-400 dib mx200 mt0" aria-hidden="true"> • </span><span><span class="screenreader">Reading time </span>9 minutes </span></div></div></div></article> </div> <div class="mw-25p-l mw-50p-m mw-50p-xm px450 px350-l mt400"> <article id="postcard-168911-566117757" class="w-100p relative" aria-labelledby="title-168911-566117757" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/case-studies/goally/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2023/01/Case-Study-Asset-Image-Goally.png" height="460" width="720" layout="responsive" loading="eager" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="/insights/case-studies/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Case Study </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/community-management/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Community Management </a></li></ul><a href="https://sproutsocial.com/insights/case-studies/goally/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-168911-566117757" class="f700 f600-m f600-xm f400-l fw-extrabold " > How Sprout Social helps Goally engage with and learn from parents of neurodiverse children </p></a></div></div></article> </div> <div class="mw-25p-l mw-50p-m mw-50p-xm px450 px350-l mt400"> <article id="postcard-161284-850343117" class="w-100p relative" aria-labelledby="title-161284-850343117" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/templates/social-listening-guide/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2022/06/listening-workbook-featured-image-1.png" height="460" width="720" layout="responsive" loading="eager" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="/insights/templates/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Template </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/social-listening/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Social Listening </a></li></ul><a href="https://sproutsocial.com/insights/templates/social-listening-guide/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-161284-850343117" class="f700 f600-m f600-xm f400-l fw-extrabold " > [Workbook] Social Listening Step-By-Step in 90 Minutes </p></a></div></div></article> </div> <div class="mw-25p-l mw-50p-m mw-50p-xm px450 px350-l mt400"> <article id="postcard-161189-452392901" class="w-100p relative" aria-labelledby="title-161189-452392901" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/guides/how-to-grow-a-digital-marketing-agency/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2022/06/How-X-agencies-are-growing-their-businesses_social-listening.svg" height="460" width="720" layout="responsive" loading="eager" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="/insights/guides/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Guide </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/agency/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Agency </a></li></ul><a href="https://sproutsocial.com/insights/guides/how-to-grow-a-digital-marketing-agency/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-161189-452392901" class="f700 f600-m f600-xm f400-l fw-extrabold " > How To Grow a Digital Marketing Agency Using Social Listening </p></a></div></div></article> </div> <div class="mw-25p-l mw-50p-m mw-50p-xm px450 px350-l mt400"> <article id="postcard-122282-190108323" class="w-100p relative" aria-labelledby="title-122282-190108323" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/twitter-listening/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2019/02/Twitter-Listening-flip.svg" height="460" width="720" layout="responsive" loading="eager" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/social-listening/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Social Listening </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/social-strategy/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Social Media Strategy </a></li></ul><a href="https://sproutsocial.com/insights/twitter-listening/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-122282-190108323" class="f700 f600-m f600-xm f400-l fw-extrabold " > The complete guide to Twitter listening </p></a><div class="f200 pt400"><span><span class="screenreader">Published on </span>March 30, 2022 </span><span class="c--neutral-400 dib mx200 mt0" aria-hidden="true"> • </span><span><span class="screenreader">Reading time </span>10 minutes </span></div></div></div></article> </div> <div class="mw-25p-l mw-50p-m mw-50p-xm px450 px350-l mt400"> <article id="postcard-146364-1956453929" class="w-100p relative" aria-labelledby="title-146364-1956453929" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/social-listening-marketing-messaging/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2021/01/Social-Listening-v02-1.svg" height="460" width="720" layout="responsive" loading="eager" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/social-listening/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Social Listening </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/social-media-content/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Social Media Content </a></li></ul><a href="https://sproutsocial.com/insights/social-listening-marketing-messaging/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-146364-1956453929" class="f700 f600-m f600-xm f400-l fw-extrabold " > How to use social listening to improve your marketing messaging </p></a><div class="f200 pt400"><span><span class="screenreader">Published on </span>October 18, 2021 </span><span class="c--neutral-400 dib mx200 mt0" aria-hidden="true"> • </span><span><span class="screenreader">Reading time </span>6 minutes </span></div></div></div></article> </div> <div class="mw-25p-l mw-50p-m mw-50p-xm px450 px350-l mt400"> <article id="postcard-144491-1092470578" 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</a></li></ul><a href="https://sproutsocial.com/insights/social-listening-trends/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-144491-1092470578" class="f700 f600-m f600-xm f400-l fw-extrabold " > Using social listening to surface trends to your audience </p></a><div class="f200 pt400"><span><span class="screenreader">Published on </span>September 9, 2021 </span><span class="c--neutral-400 dib mx200 mt0" aria-hidden="true"> • </span><span><span class="screenreader">Reading time </span>7 minutes </span></div></div></div></article> </div> <div class="mw-25p-l mw-50p-m mw-50p-xm px450 px350-l mt400"> <article id="postcard-148757-1304441225" class="w-100p relative" aria-labelledby="title-148757-1304441225" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/templates/social-media-listening-map/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2021/02/gated-listening-map.svg" height="460" width="720" layout="responsive" loading="eager" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="/insights/templates/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Template </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/leveling-up/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Leveling Up </a></li></ul><a href="https://sproutsocial.com/insights/templates/social-media-listening-map/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-148757-1304441225" class="f700 f600-m f600-xm f400-l fw-extrabold " > The Social Media Listening Map </p></a></div></div></article> </div> </div> <div class="flex flex-wrap js-load-more-container" hidden> <div class="mw-25p-l mw-50p-m mw-50p-xm px450 px350-l mt400"> <article id="postcard-145349-469004999" class="w-100p relative" aria-labelledby="title-145349-469004999" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/case-studies/entercom-radio-com/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2020/11/entercom-case-study-feature-img-both-logos.png" height="460" width="720" layout="responsive" loading="eager" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="/insights/case-studies/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Case Study </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/instagram/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Instagram </a></li></ul><a href="https://sproutsocial.com/insights/case-studies/entercom-radio-com/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-145349-469004999" class="f700 f600-m f600-xm f400-l fw-extrabold " > How RADIO.COM used social listening to crown the #ArtistOfTheSummer </p></a></div></div></article> </div> <div class="mw-25p-l mw-50p-m mw-50p-xm px450 px350-l mt400"> <article id="postcard-143511-310022518" class="w-100p relative" aria-labelledby="title-143511-310022518" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/guides/operations-for-digital-agencies/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2020/09/how-to-use-listening-listening-insights-to-run-your-agency-header-image.svg" height="460" width="720" layout="responsive" loading="eager" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="/insights/guides/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Guide </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/agency/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Agency </a></li></ul><a href="https://sproutsocial.com/insights/guides/operations-for-digital-agencies/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-143511-310022518" class="f700 f600-m f600-xm f400-l fw-extrabold " > The Agency Leader’s Guide: Using Social Listening to Optimize Operations for Digital Agencies </p></a></div></div></article> </div> <div class="mw-25p-l mw-50p-m mw-50p-xm px450 px350-l mt400"> <article id="postcard-143283-1815877667" class="w-100p relative" aria-labelledby="title-143283-1815877667" ><div class=""><div 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mt400 " ><p id="title-143283-1815877667" class="f700 f600-m f600-xm f400-l fw-extrabold " > Sprout Social outfits River Island for success on social media </p></a></div></div></article> </div> <div class="mw-25p-l mw-50p-m mw-50p-xm px450 px350-l mt400"> <article id="postcard-143015-49496482" class="w-100p relative" aria-labelledby="title-143015-49496482" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/guides/unique-ways-to-use-social-listening/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2020/08/40-Unique-Ways-To-Use-Social-Listening-To-Make-An-Impact-On-Your-Business-FINAL.svg" height="460" width="720" layout="responsive" loading="eager" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="/insights/guides/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Guide </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/branding-and-creative/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Branding & Creative </a></li></ul><a href="https://sproutsocial.com/insights/guides/unique-ways-to-use-social-listening/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-143015-49496482" class="f700 f600-m f600-xm f400-l fw-extrabold " > 40 Unique Ways To Use Social Listening To Make An Impact On Your Business </p></a></div></div></article> </div> <div class="mw-25p-l mw-50p-m mw-50p-xm px450 px350-l mt400"> <article id="postcard-141370-57530846" class="w-100p relative" aria-labelledby="title-141370-57530846" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/webinars/listening-analytics-demo/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2020/06/listening-and-analytics-video.png" height="460" width="720" layout="responsive" loading="eager" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="/insights/webinars/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Webinar </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/social-listening/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Social Listening </a></li></ul><a href="https://sproutsocial.com/insights/webinars/listening-analytics-demo/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-141370-57530846" class="f700 f600-m f600-xm f400-l fw-extrabold " > Sprout Master Class: Listening and Analytics [Webinar] </p></a></div></div></article> </div> <div class="mw-25p-l mw-50p-m mw-50p-xm px450 px350-l mt400"> <article id="postcard-133696-1519874339" class="w-100p relative" aria-labelledby="title-133696-1519874339" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/templates/social-listening-cheatsheet/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2020/01/Insights-Featured-Art.png" height="460" width="720" layout="responsive" loading="eager" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="/insights/templates/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Template </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/social-listening/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Social Listening </a></li></ul><a href="https://sproutsocial.com/insights/templates/social-listening-cheatsheet/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-133696-1519874339" class="f700 f600-m f600-xm f400-l fw-extrabold " > Social Listening for Org-wide Success: A Cheat Sheet </p></a></div></div></article> </div> <div class="mw-25p-l mw-50p-m mw-50p-xm px450 px350-l mt400"> <article id="postcard-130512-433365714" class="w-100p relative" aria-labelledby="title-130512-433365714" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/social-spotlight-netflix/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2019/09/social-listening-for-marketers-copy-11.svg" height="460" width="720" layout="responsive" loading="eager" /></a></div><div class="w-100p 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mt400"> <article id="postcard-123564-1233557766" class="w-100p relative" aria-labelledby="title-123564-1233557766" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/social-listening-for-sales/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2019/04/social-listening-for-sales.png" height="460" width="720" layout="responsive" loading="eager" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/social-listening/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Social Listening </a></li></ul><a href="https://sproutsocial.com/insights/social-listening-for-sales/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-123564-1233557766" class="f700 f600-m f600-xm f400-l fw-extrabold " > How to master social listening for sales </p></a><div class="f200 pt400"><span><span class="screenreader">Published on </span>April 10, 2019 </span><span class="c--neutral-400 dib mx200 mt0" aria-hidden="true"> • </span><span><span class="screenreader">Reading time </span>6 minutes </span></div></div></div></article> </div> </div> <div class="flex flex-wrap js-load-more-container" hidden> <div class="mw-25p-l mw-50p-m mw-50p-xm px450 px350-l mt400"> <article id="postcard-21908-822566841" class="w-100p relative" aria-labelledby="title-21908-822566841" ><div class=""><div class="w-100p "><a class="db" href="/glossary/social-listening/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2016/05/sprout-social-webinar.png" height="460" width="720" layout="responsive" loading="eager" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="/glossary/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Glossary </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/social-media-glossary-category/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"></a></li></ul><a href="/glossary/social-listening/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-21908-822566841" class="f700 f600-m f600-xm f400-l fw-extrabold " > Social listening </p></a></div></div></article> </div> <div class="mw-25p-l mw-50p-m mw-50p-xm px450 px350-l mt400"> <article id="postcard-122737-1805127539" class="w-100p relative" aria-labelledby="title-122737-1805127539" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/case-studies/haarper/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2019/09/haarper-case-study-feature-img.png" height="460" width="720" layout="responsive" loading="eager" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="/insights/case-studies/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Case Study </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/agency/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Agency </a></li></ul><a href="https://sproutsocial.com/insights/case-studies/haarper/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-122737-1805127539" class="f700 f600-m f600-xm f400-l fw-extrabold " > haarper. helps clients realize their potential using Sprout Social Advanced 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href="https://sproutsocial.com/insights/facebook/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Facebook </a></li></ul><a href="https://sproutsocial.com/insights/facebook-listening/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-122610-749321732" class="f700 f600-m f600-xm f400-l fw-extrabold " > The complete guide to Facebook listening </p></a><div class="f200 pt400"><span><span class="screenreader">Published on </span>February 25, 2019 </span><span class="c--neutral-400 dib mx200 mt0" aria-hidden="true"> • </span><span><span class="screenreader">Reading time </span>6 minutes </span></div></div></div></article> </div> <div class="mw-25p-l mw-50p-m mw-50p-xm px450 px350-l mt400"> <article id="postcard-122375-2135132641" class="w-100p relative" aria-labelledby="title-122375-2135132641" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/webinars/social-media-listening-how-to-know-and-grow-your-audience/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2019/02/listening_webinar_featured_image-1.png" height="460" width="720" layout="responsive" loading="eager" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="/insights/webinars/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Webinar </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/social-listening/" class="br--x dib f300 fw-bold f200-ns px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Social Listening </a></li></ul><a href="https://sproutsocial.com/insights/webinars/social-media-listening-how-to-know-and-grow-your-audience/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-122375-2135132641" class="f700 f600-m f600-xm f400-l fw-extrabold " > Social Media Listening: How to Know and Grow Your Audience [Webinar] </p></a></div></div></article> </div> <div class="mw-25p-l mw-50p-m mw-50p-xm px450 px350-l mt400"> <article id="postcard-118088-1177387953" class="w-100p relative" aria-labelledby="title-118088-1177387953" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/case-studies/hangarfour/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2018/07/HangarFour-case-study-feature-img.png" height="460" width="720" layout="responsive" loading="eager" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="/insights/case-studies/" 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" > Social Collaboration <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="AI & Automation"><a href="/ai/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > AI & Automation <span style="font-size:9px;" class="v-top"></span></a></li></ul></div><div class="mw-50p-ns mw-33p-m mw-33p-xm mw-16p-l px400-ns w-100p mt0"><div class="mt0 dn-ns"><button class="f200 fw-bold py300 button-reset pa0 js-accordion-button hover-c--neutral-800 flex items-center w-100p" aria-labelledby="Integrations-m-footer-dropdown3" aria-expanded="false" aria-controls="Integrations-m-sublist3"><span id="Integrations-m-footer-dropdown3" class="flex justify-between items-center w-100p"><span class="db"> Integrations </span><span class="rotate-caret ml300 flex items-center"><svg class="h400 h350-l px200 fw-extrabold" height="14" role="img" viewBox="0 0 448 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" ><path fill="currentColor" d="M441.9 167.3l-19.8-19.8c-4.7-4.7-12.3-4.7-17 0L224 328.2 42.9 147.5c-4.7-4.7-12.3-4.7-17 0L6.1 167.3c-4.7 4.7-4.7 12.3 0 17l209.4 209.4c4.7 4.7 12.3 4.7 17 0l209.4-209.4c4.7-4.7 4.7-12.3 0-17z"></path></svg></span></span></button><div id="Integrations-m-sublist3" role="region" hidden><nav class="Summary f200 fw-normal"><ul class="list ma0 pa0" aria-label="Integrations"><li class="mt0" aria-label="Facebook Management"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/integrations/facebook/" > Facebook Management </a></li><li class="mt0" aria-label="X Management"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/integrations/twitter/" > X Management </a></li><li class="mt0" aria-label="Instagram Management"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/integrations/instagram/" > Instagram Management </a></li><li class="mt0" aria-label="LinkedIn Management"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/integrations/linkedin/" > LinkedIn Management </a></li><li class="mt0" aria-label="Pinterest Management"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/integrations/pinterest/" > Pinterest Management </a></li><li class="mt0" aria-label="TikTok Management"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/integrations/tiktok/" > TikTok Management </a></li><li class="mt0" aria-label="YouTube Management"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/integrations/youtube/" > YouTube Management </a></li><li class="mt0" aria-label="Salesforce"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/salesforce/" > Salesforce </a></li><li class="mt0" aria-label="All Integrations"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/integrations/" > All Integrations </a></li></ul></nav></div></div><p class="f200 fw-semibold mt400-m mt400-xm dn db-ns" id="Integrations"> Integrations </p><ul class="list pl0-ns dn db-ns mt400 mt0-ns f200 fw-semibold" aria-labelledby="Integrations"><li class="mt200" aria-label="Facebook Management"><a href="/integrations/facebook/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Facebook Management <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="X Management"><a href="/integrations/twitter/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > X Management <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Instagram Management"><a href="/integrations/instagram/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Instagram Management <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="LinkedIn Management"><a href="/integrations/linkedin/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > LinkedIn Management <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Pinterest Management"><a href="/integrations/pinterest/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Pinterest Management <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="TikTok Management"><a href="/integrations/tiktok/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > TikTok Management <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="YouTube Management"><a href="/integrations/youtube/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > YouTube Management <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Salesforce"><a href="/salesforce/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Salesforce <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="All Integrations"><a href="/integrations/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > All Integrations <span style="font-size:9px;" class="v-top"></span></a></li></ul></div><div class="mw-50p-ns mw-33p-m mw-33p-xm mw-16p-l px400-ns w-100p mt0"><div class="mt0 dn-ns"><button class="f200 fw-bold py300 button-reset pa0 js-accordion-button hover-c--neutral-800 flex items-center w-100p" aria-labelledby="Company-m-footer-dropdown4" aria-expanded="false" aria-controls="Company-m-sublist4"><span id="Company-m-footer-dropdown4" class="flex justify-between items-center w-100p"><span class="db"> Company </span><span class="rotate-caret ml300 flex items-center"><svg class="h400 h350-l px200 fw-extrabold" height="14" role="img" viewBox="0 0 448 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" ><path fill="currentColor" d="M441.9 167.3l-19.8-19.8c-4.7-4.7-12.3-4.7-17 0L224 328.2 42.9 147.5c-4.7-4.7-12.3-4.7-17 0L6.1 167.3c-4.7 4.7-4.7 12.3 0 17l209.4 209.4c4.7 4.7 12.3 4.7 17 0l209.4-209.4c4.7-4.7 4.7-12.3 0-17z"></path></svg></span></span></button><div id="Company-m-sublist4" role="region" hidden><nav class="Summary f200 fw-normal"><ul class="list ma0 pa0" aria-label="Company"><li class="mt0" aria-label="About Sprout"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/about/" > About Sprout </a></li><li class="mt0" aria-label="Pricing"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/pricing/" > Pricing </a></li><li class="mt0" aria-label="Contact Us"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/contact-us/" > Contact Us </a></li><li class="mt0" aria-label="Careers"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 sl_norewrite f200" href="/careers/" > Careers </a></li><li class="mt0" aria-label="Customers"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/customers/" > Customers </a></li><li class="mt0" aria-label="Investors"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 sl_norewrite f200" href="https://investors.sproutsocial.com" target="_blank" > Investors </a></li><li class="mt0" aria-label="Sustainability"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/sustainability/" > Sustainability </a></li><li class="mt0" aria-label="Security"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/security/" > Security </a></li><li class="mt0" aria-label="Trust Center"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/trust-center/" > Trust Center </a></li></ul></nav></div></div><p class="f200 fw-semibold mt400-m mt400-xm dn db-ns" id="Company"> Company </p><ul class="list pl0-ns dn db-ns mt400 mt0-ns f200 fw-semibold" aria-labelledby="Company"><li class="mt200" aria-label="About Sprout"><a href="/about/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > About Sprout <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Pricing"><a href="/pricing/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Pricing <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Contact Us"><a href="/contact-us/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Contact Us <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Careers"><a href="/careers/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 sl_norewrite" > Careers <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Customers"><a href="/customers/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Customers <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Investors"><a href="https://investors.sproutsocial.com" class="db c--link-subtle hover-c--link-subtle fw-normal f200 sl_norewrite" target="_blank" rel="noopener noreferrer" > Investors <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Sustainability"><a href="/sustainability/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Sustainability <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Security"><a href="/security/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Security <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Trust Center"><a href="/trust-center/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Trust Center <span style="font-size:9px;" class="v-top"></span></a></li></ul></div><div class="mw-50p-ns mw-33p-m mw-33p-xm mw-16p-l px400-ns w-100p mt0"><div class="mt0 dn-ns"><button class="f200 fw-bold py300 button-reset pa0 js-accordion-button hover-c--neutral-800 flex items-center w-100p" aria-labelledby="Resources-m-footer-dropdown5" aria-expanded="false" aria-controls="Resources-m-sublist5"><span id="Resources-m-footer-dropdown5" class="flex justify-between items-center w-100p"><span class="db"> Resources </span><span class="rotate-caret ml300 flex items-center"><svg class="h400 h350-l px200 fw-extrabold" height="14" role="img" viewBox="0 0 448 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" ><path fill="currentColor" d="M441.9 167.3l-19.8-19.8c-4.7-4.7-12.3-4.7-17 0L224 328.2 42.9 147.5c-4.7-4.7-12.3-4.7-17 0L6.1 167.3c-4.7 4.7-4.7 12.3 0 17l209.4 209.4c4.7 4.7 12.3 4.7 17 0l209.4-209.4c4.7-4.7 4.7-12.3 0-17z"></path></svg></span></span></button><div id="Resources-m-sublist5" role="region" hidden><nav class="Summary f200 fw-normal"><ul class="list ma0 pa0" aria-label="Resources"><li class="mt0" aria-label="The Sprout Social Index"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/index/" > The Sprout Social Index <span style="font-size:9px;" class="v-top">TM</span></a></li><li class="mt0" aria-label="Sprout Blog"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/" > Sprout Blog </a></li><li class="mt0" aria-label="Arboretum"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 sl_norewrite f200" href="https://community.sproutsocial.com/" > Arboretum </a></li><li class="mt0" aria-label="Resource Center"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 sl_norewrite f200" href="/insights/resources/" > Resource Center </a></li><li class="mt0" aria-label="Social Media Glossary"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 sl_norewrite f200" href="/glossary/" > Social Media Glossary </a></li><li class="mt0" aria-label="Find Influencers"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 sl_norewrite f200" href="/influencer-marketing/find-influencers/" > Find Influencers </a></li><li class="mt0" aria-label="Agency Partner Directory"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 sl_norewrite f200" href="/partner-directory" > Agency Partner Directory </a></li><li class="mt0" aria-label="Affiliate and Referrals"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/partnership-program/" > Affiliate and Referrals </a></li><li class="mt0" aria-label="Brand Assets"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 sl_norewrite f200" href="https://seeds.sproutsocial.com/brand-assets/" > Brand Assets </a></li><li class="f200 mt0 " aria-label="Free Social Media Tools"><button class="button-reset db w-100p pa0 js-accordion-button c--neutral-700 hover-c--neutral-800 py300 flex items-center" aria-labelledby="Resources-m-footer-dropdown10" aria-expanded="false" aria-controls="Resources-m-sublist10"><span id="Resources-m-footer-dropdown10" class="flex items-center"> Free Social Media Tools </span><span class="rotate-caret ml300 flex items-center"><svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" ><path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path></svg></span></button><div id="Resources-m-sublist10" role="region" hidden><ul class="list ma0 pa0 tl" aria-labelledby="Resources-sublist10"><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/landscape/" > Landscape Image Resizer </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/templates/" > Free Social Media Templates </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/free-tools/" > All Free Social Media Tools </a></li></ul></div></li><li class="f200 mt0 " aria-label="Social Media Topics"><button class="button-reset db w-100p pa0 js-accordion-button c--neutral-700 hover-c--neutral-800 py300 flex items-center" aria-labelledby="Resources-m-footer-dropdown11" aria-expanded="false" aria-controls="Resources-m-sublist11"><span id="Resources-m-footer-dropdown11" class="flex items-center"> Social Media Topics </span><span class="rotate-caret ml300 flex items-center"><svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" ><path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path></svg></span></button><div id="Resources-m-sublist11" role="region" hidden><ul class="list ma0 pa0 tl" aria-labelledby="Resources-sublist11"><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/social-media-scheduling-tools/" > Social Media Scheduling </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/crisis-communication-examples/" > Crisis Communications </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/reputation-management/" > Reputation Management </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/social-media-statistics/" > Social Media Statistics </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/competitive-analysis/" > Social Competitive Analysis </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/what-is-employee-advocacy/" > Employee Advocacy </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/social-media-reporting/" > Social Media Reporting </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/social-media-roi/" > Social Media ROI </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/social-media-management/" > Social Media Management </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/social-media-marketing-strategy/" > Social Media Marketing </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/social-media-listening/" > Social Media Listening </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/business-intelligence/" > Business Intelligence </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/social-media-analytics/" > Social Media Analytics </a></li></ul></div></li></ul></nav></div></div><p class="f200 fw-semibold mt400-m mt400-xm dn db-ns" id="Resources"> Resources </p><ul class="list pl0-ns dn db-ns mt400 mt0-ns f200 fw-semibold" aria-labelledby="Resources"><li class="mt200" aria-label="The Sprout Social Index"><a href="/insights/index/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > The Sprout Social Index <span style="font-size:9px;" class="v-top">TM</span></a></li><li class="mt200" aria-label="Sprout Blog"><a href="/insights/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Sprout Blog <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Arboretum"><a href="https://community.sproutsocial.com/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 sl_norewrite" > Arboretum <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Resource Center"><a href="/insights/resources/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 sl_norewrite" > Resource Center <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Social Media Glossary"><a href="/glossary/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 sl_norewrite" > Social Media Glossary <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Find Influencers"><a href="/influencer-marketing/find-influencers/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 sl_norewrite" > Find Influencers <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Agency Partner Directory"><a href="/partner-directory" class="db c--link-subtle hover-c--link-subtle fw-normal f200 sl_norewrite" > Agency Partner Directory <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Affiliate and Referrals"><a href="/partnership-program/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Affiliate and Referrals <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Brand Assets"><a href="https://seeds.sproutsocial.com/brand-assets/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 sl_norewrite" > Brand Assets <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200 " aria-label="Free Social Media Tools"><button class="button-reset db c--neutral-700 hover-c--neutral-800 f200 px0 tl w-100p js-accordion-button flex items-center" aria-label="Free Social Media Tools" aria-expanded="false" aria-controls="Resources-sublist10"><span id="Resources-footer-dropdown10" class="flex items-center fw-normal">Free Social Media Tools</span><span class="rotate-caret ml300 flex items-center"><svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" ><path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path></svg></span></button><div id="Resources-sublist10" role="region" hidden><ul class="list ma0 pa0 tl" aria-labelledby="Resources-sublist10"><li class="mt200 fw-normal"><a href="/landscape/" class="db c--neutral-700 hover-c--neutral-800 f200 " > Landscape Image Resizer </a></li><li class="mt200 fw-normal"><a href="/templates/" class="db c--neutral-700 hover-c--neutral-800 f200 " > Free Social Media Templates </a></li><li class="mt200 fw-normal"><a href="/free-tools/" class="db c--neutral-700 hover-c--neutral-800 f200 " > All Free Social Media Tools </a></li></ul></div></li><li class="mt200 " aria-label="Social Media Topics"><button class="button-reset db c--neutral-700 hover-c--neutral-800 f200 px0 tl w-100p js-accordion-button flex items-center" aria-label="Social Media Topics" aria-expanded="false" aria-controls="Resources-sublist11"><span id="Resources-footer-dropdown11" class="flex items-center fw-normal">Social Media Topics</span><span class="rotate-caret ml300 flex items-center"><svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" ><path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path></svg></span></button><div id="Resources-sublist11" role="region" hidden><ul class="list ma0 pa0 tl" aria-labelledby="Resources-sublist11"><li class="mt200 fw-normal"><a href="/insights/social-media-scheduling-tools/" class="db c--neutral-700 hover-c--neutral-800 f200 " > Social Media Scheduling </a></li><li class="mt200 fw-normal"><a href="/insights/crisis-communication-examples/" class="db c--neutral-700 hover-c--neutral-800 f200 " > Crisis Communications </a></li><li class="mt200 fw-normal"><a href="/insights/reputation-management/" class="db c--neutral-700 hover-c--neutral-800 f200 " > Reputation Management </a></li><li class="mt200 fw-normal"><a href="/insights/social-media-statistics/" class="db c--neutral-700 hover-c--neutral-800 f200 " > Social Media Statistics </a></li><li class="mt200 fw-normal"><a href="/insights/competitive-analysis/" class="db c--neutral-700 hover-c--neutral-800 f200 " > Social Competitive Analysis </a></li><li class="mt200 fw-normal"><a href="/insights/what-is-employee-advocacy/" class="db c--neutral-700 hover-c--neutral-800 f200 " > Employee Advocacy </a></li><li class="mt200 fw-normal"><a href="/insights/social-media-reporting/" class="db c--neutral-700 hover-c--neutral-800 f200 " > Social Media Reporting </a></li><li class="mt200 fw-normal"><a href="/insights/social-media-roi/" class="db c--neutral-700 hover-c--neutral-800 f200 " > Social Media ROI </a></li><li class="mt200 fw-normal"><a href="/insights/social-media-management/" class="db c--neutral-700 hover-c--neutral-800 f200 " > Social Media Management </a></li><li class="mt200 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