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Facebook Messenger Broadcasts Strategies | ManyChat
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class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_fdc flex-item_shrink m_y-xl m_x-s " link="/product/instagram" label="Instagram" description="Automate your Instagram Marketing" icon="/blog/_next/static/media/instagram.07dc14cd.svg" itemProp="url"><img class="TopBar_nav-ico__lYeT_ m_b-l" src="/blog/_next/static/media/instagram.07dc14cd.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><p class="TopBar_underline-item__H_3_P" itemProp="name">Instagram</p></div><div class="small text_grey m_t-xxs">Automate your Instagram Marketing</div></a><a href="https://manychat.com/product/whatsapp" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_fdc flex-item_shrink m_y-xl m_x-s " link="/product/whatsapp" label="WhatsApp" description="Connect with your Customers Instantly " icon="/blog/_next/static/media/whatsapp.742928a4.svg" itemProp="url"><img class="TopBar_nav-ico__lYeT_ m_b-l" src="/blog/_next/static/media/whatsapp.742928a4.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><p class="TopBar_underline-item__H_3_P" itemProp="name">WhatsApp</p></div><div class="small text_grey m_t-xxs">Connect with your Customers Instantly </div></a><a href="https://manychat.com/product/messenger-marketing" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_fdc flex-item_shrink m_y-xl m_x-s " link="/product/messenger-marketing" label="Messenger" description="Facebook Messenger chatbot #1" icon="/blog/_next/static/media/messenger.aac6546b.svg" itemProp="url"><img class="TopBar_nav-ico__lYeT_ m_b-l" src="/blog/_next/static/media/messenger.aac6546b.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><p class="TopBar_underline-item__H_3_P" itemProp="name">Messenger</p></div><div class="small text_grey m_t-xxs">Facebook Messenger chatbot #1</div></a><a href="https://manychat.com/product/ai" target="_self" rel="" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_fdc flex-item_shrink m_y-xl m_x-s " link="https://manychat.com/product/ai" label="Manychat AI" description="A Smarter Way to Chat Automation" icon="/blog/_next/static/media/ai.9f66e1b4.svg" itemProp="url"><img class="TopBar_nav-ico__lYeT_ m_b-l" src="/blog/_next/static/media/ai.9f66e1b4.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><p class="TopBar_underline-item__H_3_P" itemProp="name">Manychat AI</p></div><div class="small text_grey m_t-xxs">A Smarter Way to Chat Automation</div></a><a href="https://manychat.com/integrations" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_fdc flex-item_shrink m_y-xl m_x-s " link="/integrations" label="Integrations" description="Connect to your favorite tools" icon="/blog/_next/static/media/integrations.56fc2a5f.svg" itemProp="url"><img class="TopBar_nav-ico__lYeT_ m_b-l" src="/blog/_next/static/media/integrations.56fc2a5f.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><p class="TopBar_underline-item__H_3_P" itemProp="name">Integrations</p></div><div class="small text_grey m_t-xxs">Connect to your favorite tools</div></a></div></div></div></div><div class="TopBar_nav-item__6Xz4x TopBar_underline__fakyk p_a-s underline_nav-link"><div class="TopBar_nav-name__EQjCj TopBar_underline-ov___PJ5a caps"><span class="TopBar_underline-item__H_3_P">Solutions</span></div><div class="width TopBar_nav-ov__mRXGd"><div class="flex flex_jcc TopBar_nav-move__T6k_j"><div class="flex TopBar_nav-links-list-container__J9_98"><div class="flex flex_fit p_a-xl TopBar_nav-links-list__wK2Lk"><div class="TopBar_nav-name__EQjCj caps m_b-xxxs">by Business Type</div><div class="flex flex_fit p_t-xs"><a href="https://manychat.com/creators" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="for Creators" link="/creators" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">for Creators</p></a><a href="https://manychat.com/meet-chatmarketing-for-ecommerce" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="for eCommerce" link="/meet-chatmarketing-for-ecommerce" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">for eCommerce</p></a><a href="https://manychat.com/product/for-agencies" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="for Agencies" link="/product/for-agencies" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">for Agencies</p></a></div></div><div class="flex flex_fit p_a-xl TopBar_nav-links-list__wK2Lk"><div class="swiper TopBar_swiper__FnWEP" draggable="true"><div class="swiper-wrapper"><div class="swiper-slide TopBar_slide__nnY7J"><a href="https://manychat.com/product/ai/" target="_self" rel="" itemProp="url"><div style="background-image:url(https://mccdn.me/martcdn/mc-land/constants/navigation/manychat-ai.jpg)" class="text_white p_a-m hover_trigger TopBar_solution-banner__FQlDi"><div class="TopBar_solution-banner-content__2vl2O"><h3 itemProp="name" class="gravity">Manychat AI: A Smarter Way to Chat Automation</h3><div class="flex caps m_t-xs"><div class="TopBar_underline-item__H_3_P">Learn more</div><div class="m_l-xs arrow"></div></div></div></div></a></div><div class="swiper-slide TopBar_slide__nnY7J"><a href="https://get.manychat.com/grow" rel="noopener noreferrer" itemProp="url"><div style="background-image:url(https://mccdn.me/martcdn/mc-land/constants/navigation/grow-your-followers.png)" class="text_white p_a-m hover_trigger TopBar_solution-banner__FQlDi"><div class="TopBar_solution-banner-content__2vl2O"><h3 itemProp="name" class="gravity">Grow your followers</h3><div class="flex caps m_t-xs"><div class="TopBar_underline-item__H_3_P">Learn more</div><div class="m_l-xs arrow"></div></div></div></div></a></div><div class="swiper-slide TopBar_slide__nnY7J"><a href="https://get.manychat.com/rip-link-in-bio" rel="noopener noreferrer" itemProp="url"><div style="background-image:url(https://mccdn.me/martcdn/mc-land/constants/navigation/link-in-bio.jpg)" class="text_white p_a-m hover_trigger TopBar_solution-banner__FQlDi"><div class="TopBar_solution-banner-content__2vl2O"><h3 itemProp="name" class="gravity">Link in bio’ is soooo 2016. Use DMs instead</h3><div class="flex caps m_t-xs"><div class="TopBar_underline-item__H_3_P">Learn more</div><div class="m_l-xs arrow"></div></div></div></div></a></div></div><div class="flex flex flex_c m_t-l"><div role="button" class="pointer hover_trigger b_a b_rd-xl flex flex_c SwiperPrevNext_button__DmEXd m_r-xs "><div class="arrow left">←</div></div><div role="button" class="pointer hover_trigger b_a b_rd-xl flex flex_c SwiperPrevNext_button__DmEXd"><div class="arrow">→</div></div></div></div></div></div></div></div></div><div class="TopBar_nav-item__6Xz4x TopBar_underline__fakyk p_a-s underline_nav-link"><div class="TopBar_nav-name__EQjCj TopBar_underline-ov___PJ5a caps"><span class="TopBar_underline-item__H_3_P">Agencies</span></div><div class="width TopBar_nav-ov__mRXGd"><div class="flex flex_jcc TopBar_nav-move__T6k_j"><div class="flex p_x-s TopBar_nav-links-container__ay3_5"><a href="https://manychat.com/agency/listing/" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_fdc flex-item_shrink m_y-xl m_x-s " link="/" label="Hire an Agency" description="Get help from chat marketing experts" icon="/blog/_next/static/media/find_agency.9a9db1ea.svg" itemProp="url"><img class="TopBar_nav-ico__lYeT_ m_b-l" src="/blog/_next/static/media/find_agency.9a9db1ea.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><p class="TopBar_underline-item__H_3_P" itemProp="name">Hire an Agency</p></div><div class="small text_grey m_t-xxs">Get help from chat marketing experts</div></a><a href="https://manychat.com/affiliate/" target="_blank" rel="" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_fdc flex-item_shrink m_y-xl m_x-s " link="https://manychat.com/affiliate/" label="Join the Affiliate Program" description="Earn up to 50% recurring commission" icon="/blog/_next/static/media/affiliate.193aa077.svg" itemProp="url"><img class="TopBar_nav-ico__lYeT_ m_b-l" src="/blog/_next/static/media/affiliate.193aa077.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><p class="TopBar_underline-item__H_3_P" itemProp="name">Join the Affiliate Program</p></div><div class="small text_grey m_t-xxs">Earn up to 50% recurring commission</div></a></div></div></div></div><div class="TopBar_nav-item__6Xz4x TopBar_underline__fakyk p_a-s underline_nav-link"><a href="https://manychat.com/pricing" class="TopBar_nav-name__EQjCj TopBar_underline-ov___PJ5a caps" link="/pricing" label="Pricing"><span class="TopBar_underline-item__H_3_P">Pricing</span></a></div><div class="TopBar_nav-item__6Xz4x TopBar_underline__fakyk p_a-s underline_nav-link"><div class="TopBar_nav-name__EQjCj TopBar_underline-ov___PJ5a caps"><span class="TopBar_underline-item__H_3_P">Resources</span></div><div class="width TopBar_nav-ov__mRXGd"><div class="flex flex_jcc TopBar_nav-move__T6k_j"><div class="flex TopBar_nav-links-list-container__J9_98"><div class="flex flex_fit p_a-xl TopBar_nav-links-list__wK2Lk"><div class="TopBar_nav-name__EQjCj caps m_b-xxxs">Learn</div><div class="flex flex_fit p_t-xs"><a href="https://manychat.com/blog/" target="_blank" rel="" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="Blog" link="https://manychat.com/blog/" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">Blog</p></a><a href="https://help.manychat.com/" target="_blank" rel="noopener noreferrer" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="Help Center" link="https://help.manychat.com/" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">Help Center</p></a><a href="https://manychat.com/resources/how-to" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="How To Guides" link="/resources/how-to" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">How To Guides</p></a><a href="https://events.manychat.com/" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="Webinars" link="/" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">Webinars</p></a><a href="https://manychat.com/resources/video-course" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="Video Course" link="/resources/video-course" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">Video Course</p></a><a href="https://manychat.com/resources/ebooks" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="eBooks" link="/resources/ebooks" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">eBooks</p></a></div></div><div class="flex flex_fit p_a-xl TopBar_nav-links-list__wK2Lk"><div class="TopBar_nav-name__EQjCj caps m_b-xxxs">Get Inspired</div><div class="flex flex_fit p_t-xs"><a href="https://manychat.com/messenger-marketing-examples" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="Chatbot Examples" link="/messenger-marketing-examples" itemProp="url"><p class="TopBar_underline-item__H_3_P" 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src="/blog/_next/static/media/search.a7563e89.svg" loading="lazy"/></div></div><div class="trigger" data-first="true"></div></section><div><div class="trigger" data-first="true"><header class="m_t-xl"><div class="w w_l text_center"><h1 class="BlogArticleHeroSection_title__CWlCh">How to Send Facebook Messenger Broadcasts on ManyChat (Best Practice and Setup)</h1><div class="caps m_t-m m_b-xl BlogArticleHeroSection_author__q6w7H"><div class="m_r-s z_0 BlogArticleHeroSection_avatar__SOLx5"><img alt="Andrey Lipkovskiy Avatar" loading="lazy" width="440" height="440" decoding="async" data-nimg="1" class="b_rd-xl" style="color:transparent;object-fit:cover" srcSet="/blog/_next/image/?url=https%3A%2F%2Fsecure.gravatar.com%2Favatar%2Fb3eabc80f8f099ccb567fa7d906a03f3%3Fs%3D440%26d%3Dmm%26r%3Dg&w=640&q=75 1x, /blog/_next/image/?url=https%3A%2F%2Fsecure.gravatar.com%2Favatar%2Fb3eabc80f8f099ccb567fa7d906a03f3%3Fs%3D440%26d%3Dmm%26r%3Dg&w=1080&q=75 2x" src="/blog/_next/image/?url=https%3A%2F%2Fsecure.gravatar.com%2Favatar%2Fb3eabc80f8f099ccb567fa7d906a03f3%3Fs%3D440%26d%3Dmm%26r%3Dg&w=1080&q=75"/></div> <!-- -->Written by<!-- --> <a class="BlogArticleHeroSection_author-name__E_exK underline_link " href="/blog/author/andrey/">Andrey Lipkovskiy</a></div><div class="text_bold m_b-l"><a class="underline_link " href="/blog/category/facebook-marketing/"><span>Facebook Marketing</span></a><span>, </span><a class="underline_link " href="/blog/category/help-article/"><span>Help Article</span></a><span>, </span><a class="underline_link " href="/blog/category/messenger-marketing/"><span>Messenger Marketing</span></a><span class="text_bold"> - 15 min read</span></div><img alt="How to Send Facebook Messenger Broadcasts on ManyChat (Best Practice and Setup)" loading="lazy" width="1200" height="574" decoding="async" data-nimg="1" style="color:transparent" srcSet="/blog/_next/image/?url=https%3A%2F%2Fmanychat.com%2Fblog%2Fwp-content%2Fuploads%2F2017%2F11%2FBroadcasts.png&w=1200&q=100 1x, /blog/_next/image/?url=https%3A%2F%2Fmanychat.com%2Fblog%2Fwp-content%2Fuploads%2F2017%2F11%2FBroadcasts.png&w=3840&q=100 2x" src="/blog/_next/image/?url=https%3A%2F%2Fmanychat.com%2Fblog%2Fwp-content%2Fuploads%2F2017%2F11%2FBroadcasts.png&w=3840&q=100"/></div></header></div><div class="sticky-under-header m_b-xxl bg_white flex flex_fdc trigger trigger_delay-1" data-first="true"><div class="Share_container__qZZaX h5 flex_jcc tn-p_y-xs p_y-0 m_y-xs"><div>Share:</div><a href="http://twitter.com/share?url=https://manychat.com" class="Share_share__EiB_A Share_twitter__nFfsU m_l-m" target="_blank" rel="noopener noreferrer"><span>Twitter</span></a><a href="https://www.facebook.com/sharer/sharer.php?u=https://manychat.com" class="Share_share__EiB_A Share_facebook__FoGHx" target="_blank" rel="noopener noreferrer"><span>Facebook</span></a><a href="mailto:?body=https://manychat.com" class="Share_share__EiB_A Share_email__fMZ_Y" target="_blank" rel="noopener noreferrer"><span>eMail</span></a><a href="https://www.linkedin.com/shareArticle?mini=true&url=https://manychat.com" class="Share_share__EiB_A Share_linkedin__bLIni" target="_blank" rel="noopener noreferrer"><span>LinkedIn</span></a></div><hr class="bg_grey m_a-0"/></div><section class="m_b-xxl w w_l flex flex_jcc trigger"><div class="flex-item_8 rich_text ClientArticleContent_article-content__FaOoE"> <p><a href="https://manychat.com/blog/best-facebook-chatbots-2019/" target="_blank" rel="noreferrer noopener">Facebook chatbots</a> have exploded, and for good reason.</p> <p>They enable you to create interactive messages that engage your audience where they hang out.</p> <p>But because Messenger Marketing is so very new, many companies are a little uncertain about the best way to send out messages…</p> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"><p><em>Should they just duplicate what they’re doing on email?</em></p><p><em>Should they send lots of promotional messages? Or avoid promotional messages?</em></p><p><em>Just what exactly are the best practices for sending Messenger broadcasts?</em></p></blockquote> <p>As one of the world’s leading providers of <a href="https://manychat.com/blog/ultimate-guide-messenger-marketing-and-facebook-chatbots/" target="_blank" rel="noopener noreferrer">Facebook Messenger Marketing</a> software, we’re in a unique position to be able to see what’s happening out there—what kind of broadcasts people are sending, which ones are working, and which ones aren’t.</p> <p>And in this post we’re taking all that experience and expertise to help you create better broadcast messages.</p> <p>Follow these broadcasting tips and strategies and you’ll be on your way to generating sky-high engagement and sales through Facebook Messenger.</p> <h2 class="wp-block-heading">Why Facebook Messenger Broadcasting is So Powerful</h2> <p>So the first thing you might be wondering is, why should you send broadcasts through Facebook Messenger at all? Can’t you just send emails like you’ve been doing for years now?</p> <p>Well, sure. You <em>can…</em></p> <p>But you would be missing out on some big-time results like this:</p> <div></div> <div><figure><img class="aligncenter wp-image-2633 size-medium" src="https://manychat.com/blog/wp-content/uploads/2017/11/image17-600x232.jpg" alt="Sending Broadcasts Through Facebook Messenger with ManyChat" width="600" height="232"></figure></div> <div></div> <div><figure><img class="aligncenter wp-image-2634 size-medium" src="https://manychat.com/blog/wp-content/uploads/2017/11/image8-600x317.jpg" alt="Sending Broadcasts Through Facebook Messenger with ManyChat" width="600" height="317"></figure></div> <div> <p>If you’re an email marketer, you might need to pick your jaw up off the floor.</p> <p><em>Yes</em>, those are open rates of 66.06%-98.56% and click-through rates of 8.40%-72.73%.</p> <p><em>No</em>, you aren’t hallucinating.</p> <p><em>Yes</em>, those numbers are fairly typical of what many marketers are seeing.</p> <p><em>Yes</em>, those numbers blow email marketing metrics out of the water—as you can see here:</p> </div> <div><figure class="aligncenter"><img src="https://manychat.com/blog/wp-content/uploads/2017/11/image10-600x515.png" alt="Sending Broadcasts Through Facebook Messenger with ManyChat" class="wp-image-2635"></figure></div> <div> <p style="text-align:center"><em>Source: https://mailchimp.com/resources/research/email-marketing-benchmarks/</em></p> </div> <p>So what do you think? Are you convinced yet?</p> <p>No?</p> <p>Then let me throw a few more benefits at you.</p> <p>With Facebook Messenger Marketing, because everything is tied to individual Facebook accounts, you don’t have to worry about your messages bouncing. </p> <p>You also don’t have to worry about people giving you a “bad” Facebook account (the way they use bogus email addresses on your opt-in forms).</p> <p>Also, Facebook Messenger inboxes aren’t as flooded as email inboxes…. And most people are only using Facebook Messenger to interact with family and friends. </p> <p>This means that they actually USE Facebook Messenger and that they probably have push notifications enabled on their phone for when they receive a new message.</p> <p>These are just a few of the reasons why marketers, entrepreneurs, and business owners love using Facebook Messenger Marketing.</p> <p><strong>And a big part of getting the most out of Messenger Marketing is the strategic use of broadcasts.</strong></p> <h2 class="wp-block-heading">What are Facebook Messenger Broadcast Messages?</h2> <p>If you’re familiar with email marketing, then you probably already get the idea of broadcasting. If not, let me explain it this way:</p> <p><strong>A broadcast is a one-off message you send to people on your Messenger list.</strong></p> <p>Many marketers tend to focus on the <em>automated</em> side of Messenger Marketing. And it’s easy to see why: people love the idea of creating “set it and forget it” chatbots that will run on autopilot.</p> <p>But not everything can be automated. Sometimes you need to send an ad hoc message to let your subscribers know about an update, a piece of news, to ask a question or send a survey, or even just wish your list a Merry Christmas.</p> <p>And if you’re a ManyChat user, you can also use broadcasts to segment your users into more specific sequences. For example, say you send this broadcast to your subscribers:</p> <div><figure class="aligncenter"><img width="300" height="545" src="https://manychat.com/blog/wp-content/uploads/2017/11/image23-copy.png" alt="Sending Broadcasts Through Facebook Messenger with ManyChat" class="wp-image-2670"></figure></div> <p>You can tag everyone who clicks “Join us on Facebook” with a tag such as “likes_meditation.” You can then send those users into a specific meditation-focused Messenger <a href="https://manychat.com/blog/manychat-sequences-tutorial/" target="_blank" rel="noopener noreferrer">sequence</a> that gives them more of the content they’re interested in.</p> <h2 class="wp-block-heading">3 Types of Broadcast Messages on Facebook Messenger</h2> <p>There are <strong>three</strong> different types of broadcasts you can send on Facebook Messenger, and each type has its own rules and stipulations.</p> <p>Why did Facebook create these rules?</p> <p>In short, they want to make sure their users have a positive experience when using Messenger. And part of having a positive experience means <strong>NOT</strong> being inundated with spammy promotional messages.</p> <p>So yes, you are limited in how often you can send promotional emails via Facebook Messenger. But keep in mind the benefit of all those rules: when you <em>do </em>send a promotion to your subscribers, they will be more receptive because they aren’t being buried by ads from other marketers.</p> <p>(Like most of our inboxes are today.)</p> <p>Here’s a quick overview of the three types of broadcasts along with the rules for each:</p> <h3 class="wp-block-heading">Facebook Messenger Broadcast Type #1: Non-Promotional Subscription Messaging</h3> <p>At the time of writing this, there have been a few changes to <a href="https://manychat.com/blog/facebook-subscription-messaging-changes/" target="_blank" rel="noreferrer noopener">Facebook’s subscription messaging policy</a>. </p> <p>To send non-promotional subscription messages, your messages need to fall under one of these three categories:</p> <ol class="wp-block-list"><li><strong>News</strong>, or keeping subscribers up to date on information in terms of your industry</li><li><strong>Productivity,</strong> or helping people manage their personal productivity with certain tasks</li><li><strong>Personal Tracking, </strong>or helping people monitor data about themselves such as steps taken, foods eaten, money saved, etc.</li></ol> <p>You used to be able to send non-promotional broadcasts like the wild wild west. Anytime, anywhere. But now you have to <a href="https://manychat.com/blog/facebook-subscription-messaging/">apply for subscription messaging</a> if you believe it’ll benefit your business. </p> <p>Here’s an example of a subscription broadcast—it doesn’t promote anything, but it does a great job of engaging subscribers and helping to build a relationship with them.</p> <div><figure><img class="aligncenter wp-image-2671 size-full" src="https://manychat.com/blog/wp-content/uploads/2017/11/image21-copy.png" alt="Send facebook messenger broadcasts example with stats" width="582" height="533"></figure></div> <div> <p>You can also use subscription broadcasts that ask your subscribers questions. Based off of how they answer (which button they click), you can then segment them into a sequence where you COULD ultimately sell them something, if it’s a good fit.</p> <p>(<strong>RELATED:</strong> <a href="https://manychat.com/blog/manychat-flow-builder-messenger-marketing/" target="_blank" rel="noopener noreferrer">Introducing ManyChat Flow Builder: A Revolutionary Visual Editor for Messenger Marketing</a>)</p> <p>Here’s a great example of this in action:</p> </div> <div><figure><img class="aligncenter wp-image-2669" src="https://manychat.com/blog/wp-content/uploads/2017/11/image1-copy-1.png" alt="Royal Essence sends subscription broadcast using Facebook Messenger" width="400" height="421"></figure></div> <div> <p class="normal"><span>Instead of blasting a promotional message about Cyber Monday, they asked permission to send information about their deals. </span></p> <p class="normal"><span>Here’s another example of a wonderful subscription broadcast. Tim Ferriss is using this broadcast to promote his live Q&A:</span></p> </div> <div><figure><img class="aligncenter wp-image-2641" src="https://manychat.com/blog/wp-content/uploads/2017/11/image5-copy.png" alt="Tim Ferris sends subscription broadcasts using facebook messenger" width="400" height="511"></figure></div> <div></div> <div> <h3>Facebook Messenger Broadcast Type #2: Promotional Broadcasts</h3> <p>This is a broadcast that <em>does </em>contain an ad or other promotional materials. However, you can only send promotional broadcasts to subscribers who’ve interacted with you on Facebook Messenger in the past 24-hours.</p> <p>Here’s an example of one promotional broadcast that generated $18,400 in sales in just 2½ hours:</p> </div> <div><figure class="aligncenter"><img src="https://manychat.com/blog/wp-content/uploads/2017/11/image20-copy-549x600.png" alt="Sending Broadcasts Through Facebook Messenger with ManyChat" class="wp-image-2642"></figure></div> <h3 class="wp-block-heading">Facebook Messenger Broadcast Type #3: <span>Follow-Up Broadcasts</span></h3> <p class="normal"><span>Once you send someone a Promotional Broadcast, you have the ability to send a follow-up broadcast 24-hours later. Once those 24 hours have passed, you won’t be able to send any more promotional messages until the subscribers interact with your <a href="https://manychat.com/blog/chatbot-examples/" target="_blank" rel="noreferrer noopener">chatbot</a> again.</span></p> <p class="normal"><span>Follow-up broadcasts give you one last chance to remind your subscribers about your promotion.</span></p> <h2 class="normal wp-block-heading"><a></a><span>How to Send Facebook Messenger Broadcasts on ManyChat</span></h2> <p class="normal"><span>Now that you know what broadcasts are, when to use them, and what the rules are, let’s dive into actually creating your first broadcast message inside of ManyChat.</span></p> <h3 class="wp-block-heading"><span>Create Your Broadcast Message</span></h3> <p class="normal"><span>To get started, click “Broadcasting” and “Broadcasts” in the menu on the left. Then click “+ New Broadcast” in the top right.</span></p> <div><figure class="aligncenter"><img src="https://manychat.com/blog/wp-content/uploads/2017/11/Screen-Shot-2017-11-29-at-14.32.25-600x286.png" alt="Sending Broadcasts Through Facebook Messenger with ManyChat" class="wp-image-2664"></figure></div> <p class="normal"><span>This will take you to the Create Broadcast screen, where you can customize the content in your broadcast.</span></p> <p class="normal"><span>Keep in mind there are now two ways to build out your content: using the old linear builder, or the new <a href="https://manychat.com/blog/manychat-flow-builder-messenger-marketing/" target="_blank" rel="noopener noreferrer">Flow Builder</a>.</span></p> <div><figure class="aligncenter"><img src="https://manychat.com/blog/wp-content/uploads/2017/11/image19-600x242.png" alt="Sending Broadcasts Through Facebook Messenger with ManyChat" class="wp-image-2645"></figure></div> <p class="normal"><span>For this example we’ll be using the new Flow Builder.</span></p> <p class="normal"><span>When you click on the “Go to Flow Builder” button, you’ll see a flow containing just one step—the Starting Step.</span></p> <div><figure class="aligncenter"><img src="https://manychat.com/blog/wp-content/uploads/2017/11/image9-600x239.png" alt="Sending Broadcasts Through Facebook Messenger with ManyChat" class="wp-image-2646"></figure></div> <p class="normal"><span>Click on the post to bring up a sidebar where you can add content to the first step.</span></p> <div><figure class="aligncenter"><img src="https://manychat.com/blog/wp-content/uploads/2017/11/image3-600x375.png" alt="Sending Broadcasts Through Facebook Messenger with ManyChat" class="wp-image-2647"></figure></div> <p class="normal"><span>From here, you can add any kind of content you want—text, images, buttons, videos, and so on.</span></p> <p class="normal"><span>For this example, let’s just add a simple text message with two buttons. Click “+ Text” and type in your message. Then, to add a button, click the “+ Add Button” button underneath:</span></p> <div><figure class="aligncenter"><img src="https://manychat.com/blog/wp-content/uploads/2017/11/image22-600x496.png" alt="Sending Broadcasts Through Facebook Messenger with ManyChat" class="wp-image-2648"></figure></div> <p class="normal"><span>Now you just have to specify the button text and choose what you want the button to do—send a message, perform an action, or send the user to another flow.</span></p> <p class="normal"><span>In this case, let’s create a “Yes” button that sends the user a message.</span></p> <div><figure class="aligncenter"><img src="https://manychat.com/blog/wp-content/uploads/2017/11/image4-600x565.png" alt="Sending Broadcasts Through Facebook Messenger with ManyChat" class="wp-image-2649"></figure></div> <p class="normal"><span>At this point you may notice that a new step appears on the Flow Builder:</span></p> <div><figure class="aligncenter"><img src="https://manychat.com/blog/wp-content/uploads/2017/11/image24-600x335.png" alt="Sending Broadcasts Through Facebook Messenger with ManyChat" class="wp-image-2650"></figure></div> <p class="normal"><span>And once again, just click on the new step to edit the message. In this case, we’ll add a button that sends the user to a blog post where they can learn more about <a href="https://manychat.com/blog/ultimate-guide-messenger-marketing-and-facebook-chatbots/" target="_blank" rel="noopener noreferrer">Messenger Marketing</a>.</span></p> <div><figure class="aligncenter"><img src="https://manychat.com/blog/wp-content/uploads/2017/11/image11-600x583.png" alt="Sending Broadcasts Through Facebook Messenger with ManyChat" class="wp-image-2651"></figure></div> <p class="normal"><span>Our broadcast flow now has two steps:</span></p> <div><figure class="aligncenter"><img src="https://manychat.com/blog/wp-content/uploads/2017/11/image18-600x253.png" alt="Sending Broadcasts Through Facebook Messenger with ManyChat" class="wp-image-2652"></figure></div> <p class="normal"><span>And we can follow those same steps again to add a “No” button, giving us 3 total steps:</span></p> <div><figure class="aligncenter"><img src="https://manychat.com/blog/wp-content/uploads/2017/11/image16-600x381.png" alt="Sending Broadcasts Through Facebook Messenger with ManyChat" class="wp-image-2653"></figure></div> <p class="normal"><span>The last thing you’ll want to do is preview your broadcast to make sure it looks the way you want. To do that, just click “Preview” in the upper-right corner.</span></p> <div><figure class="aligncenter"><img src="https://manychat.com/blog/wp-content/uploads/2017/11/Screen-Shot-2017-11-29-at-15.35.15-600x295.png" alt="Sending Broadcasts Through Facebook Messenger with ManyChat" class="wp-image-2668"></figure></div> <p class="normal"><span>Then if you head to Messenger, you can test out the broadcast yourself. Here’s what our broadcast looks like when I click “Yes”:</span></p> <div><figure class="aligncenter"><img width="544" height="290" src="https://manychat.com/blog/wp-content/uploads/2017/11/image7.png" alt="Sending Broadcasts Through Facebook Messenger with ManyChat" class="wp-image-2657"></figure></div> <p class="normal"><span>And here’s what it looks like when I click “No”:</span></p> <div><figure class="aligncenter"><img width="446" height="252" src="https://manychat.com/blog/wp-content/uploads/2017/11/image12.png" alt="Sending Broadcasts Through Facebook Messenger with ManyChat" class="wp-image-2658"></figure></div> <p class="normal"><span>Perfect! Now that my broadcast content is created, I’m ready to wrap up the settings and send it to my subscribers.</span></p> <h3 class="wp-block-heading"><span>Target & Send Your Broadcast</span></h3> <p class="normal"><span>Next you’ll want to click the “Settings” button at the top of the screen.</span></p> <div><figure class="aligncenter"><img src="https://manychat.com/blog/wp-content/uploads/2017/11/Screen-Shot-2017-11-29-at-15.33.24-600x296.png" alt="Sending Broadcasts Through Facebook Messenger with ManyChat" class="wp-image-2667"></figure></div> <p>Here is where you can change your message settings, including…</p> <p><strong>Message Type: </strong>We talked about the three message types above. Just click the type of message you want to send.</p> <p><strong>Targeting: </strong>This is where you can determine who receives your broadcast. When you click “+ Condition,” you’ll see a list of targeting options.</p> <p>You can choose to send your broadcast to users who have been tagged in a previous message, users who have subscribed to a specific sequence, or you can target by demographics.</p> <p>You can also add multiple conditions to get incredibly focused in your targeting—such as sending a message only to male subscribers who have been tagged as “likes_meditation” and who have not subscribed to your “Thank You For Ordering” sequence. Like so:</p> <div><figure class="aligncenter"><img src="https://manychat.com/blog/wp-content/uploads/2017/11/image25-copy-600x73.png" alt="Sending Broadcasts Through Facebook Messenger with ManyChat - Targeting Broadcast" class="wp-image-2673"></figure></div> <p><strong>Schedule Broadcast: </strong>This is pretty self-explanatory. Choose whether you want to send your message immediately or at some point in the future.</p> <p><strong>Timezone Settings: </strong>Here you can choose how to handle broadcast scheduling for users in a different timezone. Do you want everyone to receive your broadcast at once? Or do you want everyone to receive it at 9:00am in their local timezone?</p> <p><strong>Notification Settings: </strong>Here you can choose what kind of notification you want to trigger on your subscribers’ phones. A “Regular Push” notification, for example, will make a sound and display a phone notification. By comparison, a “Silent Push” will display a phone notification without any sound.</p> <p>When you’re finished with these settings, the last step is to click “Send Now” (or “Schedule Message”) in the top-right:</p> <div><figure class="aligncenter"><img width="327" height="93" src="https://manychat.com/blog/wp-content/uploads/2017/11/image2.png" alt="Sending Broadcasts Through Facebook Messenger with ManyChat" class="wp-image-2661"></figure></div> <p class="normal"><span>And that’s all there is to it—you just sent your very first broadcast message using ManyChat!</span></p> <p>(<strong>RELATED</strong>: <a rel="noreferrer noopener" href="https://manychat.com/blog/messenger-marketing-strategy/" target="_blank">Facebook Subscription Messaging Updates: Your New Messenger Marketing Strategy</a>)</p> <h2 class="wp-block-heading"><span>3 Best Practices for Broadcasting Success</span></h2> <p class="normal"><span>Now that you know how to set up and send a broadcast in ManyChat, here are a few best practices to help you get maximum engagement and results from your Messenger broadcasts.</span></p> <h3 class="wp-block-heading"><span>Broadcasting Best Practice #1: Start Easy</span></h3> <p class="normal"><span>When you’re outlining a Messenger broadcast, you want the very first message to be quick and easy to read and respond to.</span></p> <p class="normal"><span>Do NOT start out with a big, intimidating block of text. That will only put people off.</span></p> <p class="normal"><span>Remember that your goal with the very first message should be to get your subscribers interested and engaged.</span></p> <p class="normal"><span>Here’s an example of a broadcast that starts with a short, easy-to-read teaser message followed by a single button. </span></p> <p class="normal"><span>The result? A 55% CTR.</span></p> <div><figure class="aligncenter"><img src="https://manychat.com/blog/wp-content/uploads/2017/11/image13-600x277.png" alt="Sending Broadcasts Through Facebook Messenger with ManyChat - CTR" class="wp-image-2662"></figure></div> <h3 class="wp-block-heading">Broadcasting Best Practice #2: Give Options</h3> <p>Don’t just give subscribers a single path to follow in your broadcast. Instead, give them lots of options to personalize their experience.</p> <p>Remember that people don’t want to feel like they’re being <em>talked at </em>by your chatbot. They want to feel like they’re interacting with it. Conversing with it.</p> <p>That’s why people expect Messenger messages to give them options. So give them what they want—lots of buttons with branching logic and personalized responses.</p> <h3 class="wp-block-heading">Broadcasting Best Practice #3: Ask Questions</h3> <p>Facebook Messenger isn’t a one-way, one-to-many communication the way email is. It’s a two-way street. It’s conversational.</p> <p>That’s why it’s best to avoid being super-promotional in Messenger broadcasts. Instead, it’s better to ask questions.</p> <p>Instead of coming out and saying: “Buy my product!”, you’re better off asking subscribers: “Are you interested in learning about x, y, or z?”</p> <p>Then you can go into a more detail sequence of personalized messages based on their responses. Eventually you can send them more information about a particular product or promotion based on their needs & interests.</p> <p>When you follow this strategy with your broadcasts, you’ll end up building more of a relationship with your audience. They’ll come to know and trust you, because you didn’t just ram a single product down their throats—you <em>listened </em>to them.</p> <p>Cool, huh?</p> <p>(<strong>READ NEXT:</strong> <a href="https://manychat.com/blog/new-manychat-and-zapier-integration/" target="_blank" rel="noopener noreferrer">[Zapier + ManyChat] 4 Ways to Integrate ManyChat into Your Business</a>)</p> <h2 class="wp-block-heading">Take your Messenger Marketing to the next level </h2> <p>Facebook Messenger broadcasts can help you reach targeted people quickly and efficiently. When you combine subscription, promotional, and follow-up broadcasts, you can create a Messenger Marketing strategy that drives revenue for your company.</p> <p>It’s easy to get started. Sign up for your <a rel="noreferrer noopener" href="http://manychat.com" target="_blank">free ManyChat account</a> and start growing your audience today.</p> <div></div> </div></section><section class="w w_l tn-m_y-xl p_b-xl howto-tags trigger"><div class="flex flex_jcc"><div class="flex-item flex-item_8"><hr/><div class="caps text_center m_t-m m_b-s">Originally published: Jun 14, 2019, 11:00 AM, Updated: Mar 25, 2022, 8:13 PM</div><div class="grid grid_3-9 grid_gap"><h5 class="m_t-s tn-m_t-m">Tags:</h5><div class="tn-m_t-s"><a class="bg_grey p_y-xs p_x-s m_r-s tag " href="/blog/tag/messenger-marketing/"><span>Messenger Marketing</span></a></div></div></div></div></section><section class="m_b-xxl w w_l flex flex_jcc trigger"><div class="flex-item_8 flex flex_aifs sm-flex_aic"><img alt="Andrey Lipkovskiy Avatar" loading="lazy" width="100" height="100" decoding="async" data-nimg="1" class="m_r-l b_rd-100" style="color:transparent;object-fit:contain" 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Marketing is so very new, many companies are a little uncertain about the best way to send out messages\u0026#x2026;\u003c/p\u003e\n\n\n\n\u003cblockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"\u003e\u003cp\u003e\u003cem\u003eShould they just duplicate what they\u0026#x2019;re doing on email?\u003c/em\u003e\u003c/p\u003e\u003cp\u003e\u003cem\u003eShould they send lots of promotional messages? Or avoid promotional messages?\u003c/em\u003e\u003c/p\u003e\u003cp\u003e\u003cem\u003eJust what exactly are the best practices for sending Messenger broadcasts?\u003c/em\u003e\u003c/p\u003e\u003c/blockquote\u003e\n\n\n\n\u003cp\u003eAs one of the world\u0026#x2019;s leading providers of \u003ca href=\"https://manychat.com/blog/ultimate-guide-messenger-marketing-and-facebook-chatbots/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eFacebook Messenger Marketing\u003c/a\u003e software, we\u0026#x2019;re in a unique position to be able to see what\u0026#x2019;s happening out there\u0026#x2014;what kind of broadcasts people are sending, which ones are working, and which ones aren\u0026#x2019;t.\u003c/p\u003e\n\n\n\n\u003cp\u003eAnd in this post we\u0026#x2019;re taking all that experience and expertise to help you create better broadcast messages.\u003c/p\u003e\n\n\n\n\u003cp\u003eFollow these broadcasting tips and strategies and you\u0026#x2019;ll be on your way to generating sky-high engagement and sales through Facebook Messenger.\u003c/p\u003e\n\n\n\n\n\n\u003ch2 class=\"wp-block-heading\"\u003eWhy Facebook Messenger Broadcasting is So Powerful\u003c/h2\u003e\n\n\n\n\u003cp\u003eSo the first thing you might be wondering is, why should you send broadcasts through Facebook Messenger at all? Can\u0026#x2019;t you just send emails like you\u0026#x2019;ve been doing for years now?\u003c/p\u003e\n\n\n\n\u003cp\u003eWell, sure. You \u003cem\u003ecan\u0026#x2026;\u003c/em\u003e\u003c/p\u003e\n\n\n\n\u003cp\u003eBut you would be missing out on some big-time results like this:\u003c/p\u003e\n\n\n\n\u003cdiv\u003e\u003c/div\u003e\n\n\n\n\u003cdiv\u003e\u003cfigure\u003e\u003cimg class=\"aligncenter wp-image-2633 size-medium\" src=\"https://manychat.com/blog/wp-content/uploads/2017/11/image17-600x232.jpg\" alt=\"Sending Broadcasts Through Facebook Messenger with ManyChat\" width=\"600\" height=\"232\"\u003e\u003c/figure\u003e\u003c/div\u003e\n\n\n\n\u003cdiv\u003e\u003c/div\u003e\n\n\n\n\u003cdiv\u003e\u003cfigure\u003e\u003cimg class=\"aligncenter wp-image-2634 size-medium\" src=\"https://manychat.com/blog/wp-content/uploads/2017/11/image8-600x317.jpg\" alt=\"Sending Broadcasts Through Facebook Messenger with ManyChat\" width=\"600\" height=\"317\"\u003e\u003c/figure\u003e\u003c/div\u003e\n\n\n\n\u003cdiv\u003e\n\u003cp\u003eIf you\u0026#x2019;re an email marketer, you might need to pick your jaw up off the floor.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eYes\u003c/em\u003e, those are open rates of 66.06%-98.56% and click-through rates of 8.40%-72.73%.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eNo\u003c/em\u003e, you aren\u0026#x2019;t hallucinating.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eYes\u003c/em\u003e, those numbers are fairly typical of what many marketers are seeing.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eYes\u003c/em\u003e, those numbers blow email marketing metrics out of the water\u0026#x2014;as you can see here:\u003c/p\u003e\n\u003c/div\u003e\n\n\n\n\u003cdiv\u003e\u003cfigure class=\"aligncenter\"\u003e\u003cimg src=\"https://manychat.com/blog/wp-content/uploads/2017/11/image10-600x515.png\" alt=\"Sending Broadcasts Through Facebook Messenger with ManyChat\" class=\"wp-image-2635\"\u003e\u003c/figure\u003e\u003c/div\u003e\n\n\n\n\u003cdiv\u003e\n\u003cp style=\"text-align:center\"\u003e\u003cem\u003eSource: https://mailchimp.com/resources/research/email-marketing-benchmarks/\u003c/em\u003e\u003c/p\u003e\n\u003c/div\u003e\n\n\n\n\u003cp\u003eSo what do you think? Are you convinced yet?\u003c/p\u003e\n\n\n\n\u003cp\u003eNo?\u003c/p\u003e\n\n\n\n\u003cp\u003eThen let me throw a few more benefits at you.\u003c/p\u003e\n\n\n\n\u003cp\u003eWith Facebook Messenger Marketing, because everything is tied to individual Facebook accounts, you don\u0026#x2019;t have to worry about your messages bouncing. \u003c/p\u003e\n\n\n\n\u003cp\u003eYou also don\u0026#x2019;t have to worry about people giving you a \u0026#x201c;bad\u0026#x201d; Facebook account (the way they use bogus email addresses on your opt-in forms).\u003c/p\u003e\n\n\n\n\u003cp\u003eAlso, Facebook Messenger inboxes aren\u0026#x2019;t as flooded as email inboxes\u0026#x2026;. And most people are only using Facebook Messenger to interact with family and friends. \u003c/p\u003e\n\n\n\n\u003cp\u003eThis means that they actually USE Facebook Messenger and that they probably have push notifications enabled on their phone for when they receive a new message.\u003c/p\u003e\n\n\n\n\u003cp\u003eThese are just a few of the reasons why marketers, entrepreneurs, and business owners love using Facebook Messenger Marketing.\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eAnd a big part of getting the most out of Messenger Marketing is the strategic use of broadcasts.\u003c/strong\u003e\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\"\u003eWhat are Facebook Messenger Broadcast Messages?\u003c/h2\u003e\n\n\n\n\u003cp\u003eIf you\u0026#x2019;re familiar with email marketing, then you probably already get the idea of broadcasting. If not, let me explain it this way:\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eA broadcast is a one-off message you send to people on your Messenger list.\u003c/strong\u003e\u003c/p\u003e\n\n\n\n\u003cp\u003eMany marketers tend to focus on the \u003cem\u003eautomated\u003c/em\u003e side of Messenger Marketing. And it\u0026#x2019;s easy to see why: people love the idea of creating \u0026#x201c;set it and forget it\u0026#x201d; chatbots that will run on autopilot.\u003c/p\u003e\n\n\n\n\u003cp\u003eBut not everything can be automated. Sometimes you need to send an ad hoc message to let your subscribers know about an update, a piece of news, to ask a question or send a survey, or even just wish your list a Merry Christmas.\u003c/p\u003e\n\n\n\n\u003cp\u003eAnd if you\u0026#x2019;re a ManyChat user, you can also use broadcasts to segment your users into more specific sequences. For example, say you send this broadcast to your subscribers:\u003c/p\u003e\n\n\n\n\u003cdiv\u003e\u003cfigure class=\"aligncenter\"\u003e\u003cimg width=\"300\" height=\"545\" src=\"https://manychat.com/blog/wp-content/uploads/2017/11/image23-copy.png\" alt=\"Sending Broadcasts Through Facebook Messenger with ManyChat\" class=\"wp-image-2670\"\u003e\u003c/figure\u003e\u003c/div\u003e\n\n\n\n\u003cp\u003eYou can tag everyone who clicks \u0026#x201c;Join us on Facebook\u0026#x201d; with a tag such as \u0026#x201c;likes_meditation.\u0026#x201d; You can then send those users into a specific meditation-focused Messenger \u003ca href=\"https://manychat.com/blog/manychat-sequences-tutorial/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003esequence\u003c/a\u003e that gives them more of the content they\u0026#x2019;re interested in.\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\"\u003e3 Types of Broadcast Messages on Facebook Messenger\u003c/h2\u003e\n\n\n\n\u003cp\u003eThere are \u003cstrong\u003ethree\u003c/strong\u003e different types of broadcasts you can send on Facebook Messenger, and each type has its own rules and stipulations.\u003c/p\u003e\n\n\n\n\u003cp\u003eWhy did Facebook create these rules?\u003c/p\u003e\n\n\n\n\u003cp\u003eIn short, they want to make sure their users have a positive experience when using Messenger. And part of having a positive experience means \u003cstrong\u003eNOT\u003c/strong\u003e being inundated with spammy promotional messages.\u003c/p\u003e\n\n\n\n\u003cp\u003eSo yes, you are limited in how often you can send promotional emails via Facebook Messenger. But keep in mind the benefit of all those rules: when you \u003cem\u003edo \u003c/em\u003esend a promotion to your subscribers, they will be more receptive because they aren\u0026#x2019;t being buried by ads from other marketers.\u003c/p\u003e\n\n\n\n\u003cp\u003e(Like most of our inboxes are today.)\u003c/p\u003e\n\n\n\n\u003cp\u003eHere\u0026#x2019;s a quick overview of the three types of broadcasts along with the rules for each:\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003eFacebook Messenger Broadcast Type #1: Non-Promotional Subscription Messaging\u003c/h3\u003e\n\n\n\n\u003cp\u003eAt the time of writing this, there have been a few changes to \u003ca href=\"https://manychat.com/blog/facebook-subscription-messaging-changes/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eFacebook\u0026#x2019;s subscription messaging policy\u003c/a\u003e. \u003c/p\u003e\n\n\n\n\u003cp\u003eTo send non-promotional subscription messages, your messages need to fall under one of these three categories:\u003c/p\u003e\n\n\n\n\u003col class=\"wp-block-list\"\u003e\u003cli\u003e\u003cstrong\u003eNews\u003c/strong\u003e, or keeping subscribers up to date on information in terms of your industry\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eProductivity,\u003c/strong\u003e or helping people manage their personal productivity with certain tasks\u003c/li\u003e\u003cli\u003e\u003cstrong\u003ePersonal Tracking, \u003c/strong\u003eor helping people monitor data about themselves such as steps taken, foods eaten, money saved, etc.\u003c/li\u003e\u003c/ol\u003e\n\n\n\n\u003cp\u003eYou used to be able to send non-promotional broadcasts like the wild wild west. Anytime, anywhere. But now you have to \u003ca href=\"https://manychat.com/blog/facebook-subscription-messaging/\"\u003eapply for subscription messaging\u003c/a\u003e if you believe it\u0026#x2019;ll benefit your business. \u003c/p\u003e\n\n\n\n\u003cp\u003eHere\u0026#x2019;s an example of a subscription broadcast\u0026#x2014;it doesn\u0026#x2019;t promote anything, but it does a great job of engaging subscribers and helping to build a relationship with them.\u003c/p\u003e\n\n\n\n\u003cdiv\u003e\u003cfigure\u003e\u003cimg class=\"aligncenter wp-image-2671 size-full\" src=\"https://manychat.com/blog/wp-content/uploads/2017/11/image21-copy.png\" alt=\"Send facebook messenger broadcasts example with stats\" width=\"582\" height=\"533\"\u003e\u003c/figure\u003e\u003c/div\u003e\n\n\n\n\u003cdiv\u003e\n\u003cp\u003eYou can also use subscription broadcasts that ask your subscribers questions. Based off of how they answer (which button they click), you can then segment them into a sequence where you COULD ultimately sell them something, if it\u0026#x2019;s a good fit.\u003c/p\u003e\n\u003cp\u003e(\u003cstrong\u003eRELATED:\u003c/strong\u003e \u003ca href=\"https://manychat.com/blog/manychat-flow-builder-messenger-marketing/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eIntroducing ManyChat Flow Builder: A Revolutionary Visual Editor for Messenger Marketing\u003c/a\u003e)\u003c/p\u003e\n\u003cp\u003eHere\u0026#x2019;s a great example of this in action:\u003c/p\u003e\n\u003c/div\u003e\n\n\n\n\u003cdiv\u003e\u003cfigure\u003e\u003cimg class=\"aligncenter wp-image-2669\" src=\"https://manychat.com/blog/wp-content/uploads/2017/11/image1-copy-1.png\" alt=\"Royal Essence sends subscription broadcast using Facebook Messenger\" width=\"400\" height=\"421\"\u003e\u003c/figure\u003e\u003c/div\u003e\n\n\n\n\u003cdiv\u003e\n\u003cp class=\"normal\"\u003e\u003cspan\u003eInstead of blasting a promotional message about Cyber Monday, they asked permission to send information about their deals. \u003c/span\u003e\u003c/p\u003e\n\u003cp class=\"normal\"\u003e\u003cspan\u003eHere\u0026#x2019;s another example of a wonderful subscription broadcast. Tim Ferriss is using this broadcast to promote his live Q\u0026amp;A:\u003c/span\u003e\u003c/p\u003e\n\u003c/div\u003e\n\n\n\n\u003cdiv\u003e\u003cfigure\u003e\u003cimg class=\"aligncenter wp-image-2641\" src=\"https://manychat.com/blog/wp-content/uploads/2017/11/image5-copy.png\" alt=\"Tim Ferris sends subscription broadcasts using facebook messenger\" width=\"400\" height=\"511\"\u003e\u003c/figure\u003e\u003c/div\u003e\n\n\n\n\u003cdiv\u003e\u003c/div\u003e\n\n\n\n\u003cdiv\u003e\n\u003ch3\u003eFacebook Messenger Broadcast Type #2: Promotional Broadcasts\u003c/h3\u003e\n\u003cp\u003eThis is a broadcast that \u003cem\u003edoes \u003c/em\u003econtain an ad or other promotional materials. However, you can only send promotional broadcasts to subscribers who\u0026#x2019;ve interacted with you on Facebook Messenger in the past 24-hours.\u003c/p\u003e\n\u003cp\u003eHere\u0026#x2019;s an example of one promotional broadcast that generated \u0026#x24;18,400 in sales in just 2\u0026#xbd; hours:\u003c/p\u003e\n\u003c/div\u003e\n\n\n\n\u003cdiv\u003e\u003cfigure class=\"aligncenter\"\u003e\u003cimg src=\"https://manychat.com/blog/wp-content/uploads/2017/11/image20-copy-549x600.png\" alt=\"Sending Broadcasts Through Facebook Messenger with ManyChat\" class=\"wp-image-2642\"\u003e\u003c/figure\u003e\u003c/div\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003eFacebook Messenger Broadcast Type #3:\u0026#xa0;\u003cspan\u003eFollow-Up Broadcasts\u003c/span\u003e\u003c/h3\u003e\n\n\n\n\u003cp class=\"normal\"\u003e\u003cspan\u003eOnce you send someone a Promotional Broadcast, you have the ability to send a follow-up broadcast 24-hours later. Once those 24 hours have passed, you won\u0026#x2019;t be able to send any more promotional messages until the subscribers interact with your \u003ca href=\"https://manychat.com/blog/chatbot-examples/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003echatbot\u003c/a\u003e again.\u003c/span\u003e\u003c/p\u003e\n\n\n\n\u003cp class=\"normal\"\u003e\u003cspan\u003eFollow-up broadcasts give you one last chance to remind your subscribers about your promotion.\u003c/span\u003e\u003c/p\u003e\n\n\n\n\u003ch2 class=\"normal wp-block-heading\"\u003e\u003ca\u003e\u003c/a\u003e\u003cspan\u003eHow to Send Facebook Messenger Broadcasts on ManyChat\u003c/span\u003e\u003c/h2\u003e\n\n\n\n\u003cp class=\"normal\"\u003e\u003cspan\u003eNow that you know what broadcasts are, when to use them, and what the rules are, let\u0026#x2019;s dive into actually creating your first broadcast message inside of ManyChat.\u003c/span\u003e\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003e\u003cspan\u003eCreate Your Broadcast Message\u003c/span\u003e\u003c/h3\u003e\n\n\n\n\u003cp class=\"normal\"\u003e\u003cspan\u003eTo get started, click \u0026#x201c;Broadcasting\u0026#x201d; and \u0026#x201c;Broadcasts\u0026#x201d; in the menu on the left. Then click \u0026#x201c;+ New Broadcast\u0026#x201d; in the top right.\u003c/span\u003e\u003c/p\u003e\n\n\n\n\u003cdiv\u003e\u003cfigure class=\"aligncenter\"\u003e\u003cimg src=\"https://manychat.com/blog/wp-content/uploads/2017/11/Screen-Shot-2017-11-29-at-14.32.25-600x286.png\" alt=\"Sending Broadcasts Through Facebook Messenger with ManyChat\" class=\"wp-image-2664\"\u003e\u003c/figure\u003e\u003c/div\u003e\n\n\n\n\u003cp class=\"normal\"\u003e\u003cspan\u003eThis will take you to the Create Broadcast screen, where you can customize the content in your broadcast.\u003c/span\u003e\u003c/p\u003e\n\n\n\n\u003cp class=\"normal\"\u003e\u003cspan\u003eKeep in mind there are now two ways to build out your content: using the old linear builder, or the new \u003ca href=\"https://manychat.com/blog/manychat-flow-builder-messenger-marketing/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eFlow Builder\u003c/a\u003e.\u003c/span\u003e\u003c/p\u003e\n\n\n\n\u003cdiv\u003e\u003cfigure class=\"aligncenter\"\u003e\u003cimg src=\"https://manychat.com/blog/wp-content/uploads/2017/11/image19-600x242.png\" alt=\"Sending Broadcasts Through Facebook Messenger with ManyChat\" class=\"wp-image-2645\"\u003e\u003c/figure\u003e\u003c/div\u003e\n\n\n\n\u003cp class=\"normal\"\u003e\u003cspan\u003eFor this example we\u0026#x2019;ll be using the new Flow Builder.\u003c/span\u003e\u003c/p\u003e\n\n\n\n\u003cp class=\"normal\"\u003e\u003cspan\u003eWhen you click on the \u0026#x201c;Go to Flow Builder\u0026#x201d; button, you\u0026#x2019;ll see a flow containing just one step\u0026#x2014;the Starting Step.\u003c/span\u003e\u003c/p\u003e\n\n\n\n\u003cdiv\u003e\u003cfigure class=\"aligncenter\"\u003e\u003cimg src=\"https://manychat.com/blog/wp-content/uploads/2017/11/image9-600x239.png\" alt=\"Sending Broadcasts Through Facebook Messenger with ManyChat\" class=\"wp-image-2646\"\u003e\u003c/figure\u003e\u003c/div\u003e\n\n\n\n\u003cp class=\"normal\"\u003e\u003cspan\u003eClick on the post to bring up a sidebar where you can add content to the first step.\u003c/span\u003e\u003c/p\u003e\n\n\n\n\u003cdiv\u003e\u003cfigure class=\"aligncenter\"\u003e\u003cimg src=\"https://manychat.com/blog/wp-content/uploads/2017/11/image3-600x375.png\" alt=\"Sending Broadcasts Through Facebook Messenger with ManyChat\" class=\"wp-image-2647\"\u003e\u003c/figure\u003e\u003c/div\u003e\n\n\n\n\u003cp class=\"normal\"\u003e\u003cspan\u003eFrom here, you can add any kind of content you want\u0026#x2014;text, images, buttons, videos, and so on.\u003c/span\u003e\u003c/p\u003e\n\n\n\n\u003cp class=\"normal\"\u003e\u003cspan\u003eFor this example, let\u0026#x2019;s just add a simple text message with two buttons. Click \u0026#x201c;+ Text\u0026#x201d; and type in your message. Then, to add a button, click the \u0026#x201c;+ Add Button\u0026#x201d; button underneath:\u003c/span\u003e\u003c/p\u003e\n\n\n\n\u003cdiv\u003e\u003cfigure class=\"aligncenter\"\u003e\u003cimg src=\"https://manychat.com/blog/wp-content/uploads/2017/11/image22-600x496.png\" alt=\"Sending Broadcasts Through Facebook Messenger with ManyChat\" class=\"wp-image-2648\"\u003e\u003c/figure\u003e\u003c/div\u003e\n\n\n\n\u003cp class=\"normal\"\u003e\u003cspan\u003eNow you just have to specify the button text and choose what you want the button to do\u0026#x2014;send a message, perform an action, or send the user to another flow.\u003c/span\u003e\u003c/p\u003e\n\n\n\n\u003cp class=\"normal\"\u003e\u003cspan\u003eIn this case, let\u0026#x2019;s create a \u0026#x201c;Yes\u0026#x201d; button that sends the user a message.\u003c/span\u003e\u003c/p\u003e\n\n\n\n\u003cdiv\u003e\u003cfigure class=\"aligncenter\"\u003e\u003cimg src=\"https://manychat.com/blog/wp-content/uploads/2017/11/image4-600x565.png\" alt=\"Sending Broadcasts Through Facebook Messenger with ManyChat\" class=\"wp-image-2649\"\u003e\u003c/figure\u003e\u003c/div\u003e\n\n\n\n\u003cp class=\"normal\"\u003e\u003cspan\u003eAt this point you may notice that a new step appears on the Flow Builder:\u003c/span\u003e\u003c/p\u003e\n\n\n\n\u003cdiv\u003e\u003cfigure class=\"aligncenter\"\u003e\u003cimg src=\"https://manychat.com/blog/wp-content/uploads/2017/11/image24-600x335.png\" alt=\"Sending Broadcasts Through Facebook Messenger with ManyChat\" class=\"wp-image-2650\"\u003e\u003c/figure\u003e\u003c/div\u003e\n\n\n\n\u003cp class=\"normal\"\u003e\u003cspan\u003eAnd once again, just click on the new step to edit the message. In this case, we\u0026#x2019;ll add a button that sends the user to a blog post where they can learn more about \u003ca href=\"https://manychat.com/blog/ultimate-guide-messenger-marketing-and-facebook-chatbots/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eMessenger Marketing\u003c/a\u003e.\u003c/span\u003e\u003c/p\u003e\n\n\n\n\u003cdiv\u003e\u003cfigure class=\"aligncenter\"\u003e\u003cimg src=\"https://manychat.com/blog/wp-content/uploads/2017/11/image11-600x583.png\" alt=\"Sending Broadcasts Through Facebook Messenger with ManyChat\" class=\"wp-image-2651\"\u003e\u003c/figure\u003e\u003c/div\u003e\n\n\n\n\u003cp class=\"normal\"\u003e\u003cspan\u003eOur broadcast flow now has two steps:\u003c/span\u003e\u003c/p\u003e\n\n\n\n\u003cdiv\u003e\u003cfigure class=\"aligncenter\"\u003e\u003cimg src=\"https://manychat.com/blog/wp-content/uploads/2017/11/image18-600x253.png\" alt=\"Sending Broadcasts Through Facebook Messenger with ManyChat\" class=\"wp-image-2652\"\u003e\u003c/figure\u003e\u003c/div\u003e\n\n\n\n\u003cp class=\"normal\"\u003e\u003cspan\u003eAnd we can follow those same steps again to add a \u0026#x201c;No\u0026#x201d; button, giving us 3 total steps:\u003c/span\u003e\u003c/p\u003e\n\n\n\n\u003cdiv\u003e\u003cfigure class=\"aligncenter\"\u003e\u003cimg src=\"https://manychat.com/blog/wp-content/uploads/2017/11/image16-600x381.png\" alt=\"Sending Broadcasts Through Facebook Messenger with ManyChat\" class=\"wp-image-2653\"\u003e\u003c/figure\u003e\u003c/div\u003e\n\n\n\n\u003cp class=\"normal\"\u003e\u003cspan\u003eThe last thing you\u0026#x2019;ll want to do is preview your broadcast to make sure it looks the way you want. To do that, just click \u0026#x201c;Preview\u0026#x201d; in the upper-right corner.\u003c/span\u003e\u003c/p\u003e\n\n\n\n\u003cdiv\u003e\u003cfigure class=\"aligncenter\"\u003e\u003cimg src=\"https://manychat.com/blog/wp-content/uploads/2017/11/Screen-Shot-2017-11-29-at-15.35.15-600x295.png\" alt=\"Sending Broadcasts Through Facebook Messenger with ManyChat\" class=\"wp-image-2668\"\u003e\u003c/figure\u003e\u003c/div\u003e\n\n\n\n\u003cp class=\"normal\"\u003e\u003cspan\u003eThen if you head to Messenger, you can test out the broadcast yourself. Here\u0026#x2019;s what our broadcast looks like when I click \u0026#x201c;Yes\u0026#x201d;:\u003c/span\u003e\u003c/p\u003e\n\n\n\n\u003cdiv\u003e\u003cfigure class=\"aligncenter\"\u003e\u003cimg width=\"544\" height=\"290\" src=\"https://manychat.com/blog/wp-content/uploads/2017/11/image7.png\" alt=\"Sending Broadcasts Through Facebook Messenger with ManyChat\" class=\"wp-image-2657\"\u003e\u003c/figure\u003e\u003c/div\u003e\n\n\n\n\u003cp class=\"normal\"\u003e\u003cspan\u003eAnd here\u0026#x2019;s what it looks like when I click \u0026#x201c;No\u0026#x201d;:\u003c/span\u003e\u003c/p\u003e\n\n\n\n\u003cdiv\u003e\u003cfigure class=\"aligncenter\"\u003e\u003cimg width=\"446\" height=\"252\" src=\"https://manychat.com/blog/wp-content/uploads/2017/11/image12.png\" alt=\"Sending Broadcasts Through Facebook Messenger with ManyChat\" class=\"wp-image-2658\"\u003e\u003c/figure\u003e\u003c/div\u003e\n\n\n\n\u003cp class=\"normal\"\u003e\u003cspan\u003ePerfect! Now that my broadcast content is created, I\u0026#x2019;m ready to wrap up the settings and send it to my subscribers.\u003c/span\u003e\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003e\u003cspan\u003eTarget \u0026amp; Send Your Broadcast\u003c/span\u003e\u003c/h3\u003e\n\n\n\n\u003cp class=\"normal\"\u003e\u003cspan\u003eNext you\u0026#x2019;ll want to click the \u0026#x201c;Settings\u0026#x201d; button at the top of the screen.\u003c/span\u003e\u003c/p\u003e\n\n\n\n\u003cdiv\u003e\u003cfigure class=\"aligncenter\"\u003e\u003cimg src=\"https://manychat.com/blog/wp-content/uploads/2017/11/Screen-Shot-2017-11-29-at-15.33.24-600x296.png\" alt=\"Sending Broadcasts Through Facebook Messenger with ManyChat\" class=\"wp-image-2667\"\u003e\u003c/figure\u003e\u003c/div\u003e\n\n\n\n\u003cp\u003eHere is where you can change your message settings, including\u0026#x2026;\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eMessage Type: \u003c/strong\u003eWe talked about the three message types above. Just click the type of message you want to send.\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eTargeting: \u003c/strong\u003eThis is where you can determine who receives your broadcast. When you click \u0026#x201c;+ Condition,\u0026#x201d; you\u0026#x2019;ll see a list of targeting options.\u003c/p\u003e\n\n\n\n\u003cp\u003eYou can choose to send your broadcast to users who have been tagged in a previous message, users who have subscribed to a specific sequence, or you can target by demographics.\u003c/p\u003e\n\n\n\n\u003cp\u003eYou can also add multiple conditions to get incredibly focused in your targeting\u0026#x2014;such as sending a message only to male subscribers who have been tagged as \u0026#x201c;likes_meditation\u0026#x201d; and who have not subscribed to your \u0026#x201c;Thank You For Ordering\u0026#x201d; sequence. Like so:\u003c/p\u003e\n\n\n\n\u003cdiv\u003e\u003cfigure class=\"aligncenter\"\u003e\u003cimg src=\"https://manychat.com/blog/wp-content/uploads/2017/11/image25-copy-600x73.png\" alt=\"Sending Broadcasts Through Facebook Messenger with ManyChat - Targeting Broadcast\" class=\"wp-image-2673\"\u003e\u003c/figure\u003e\u003c/div\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eSchedule Broadcast: \u003c/strong\u003eThis is pretty self-explanatory. Choose whether you want to send your message immediately or at some point in the future.\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eTimezone Settings: \u003c/strong\u003eHere you can choose how to handle broadcast scheduling for users in a different timezone. Do you want everyone to receive your broadcast at once? Or do you want everyone to receive it at 9:00am in their local timezone?\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eNotification Settings: \u003c/strong\u003eHere you can choose what kind of notification you want to trigger on your subscribers\u0026#x2019; phones. A \u0026#x201c;Regular Push\u0026#x201d; notification, for example, will make a sound and display a phone notification. By comparison, a \u0026#x201c;Silent Push\u0026#x201d; will display a phone notification without any sound.\u003c/p\u003e\n\n\n\n\u003cp\u003eWhen you\u0026#x2019;re finished with these settings, the last step is to click \u0026#x201c;Send Now\u0026#x201d; (or \u0026#x201c;Schedule Message\u0026#x201d;) in the top-right:\u003c/p\u003e\n\n\n\n\u003cdiv\u003e\u003cfigure class=\"aligncenter\"\u003e\u003cimg width=\"327\" height=\"93\" src=\"https://manychat.com/blog/wp-content/uploads/2017/11/image2.png\" alt=\"Sending Broadcasts Through Facebook Messenger with ManyChat\" class=\"wp-image-2661\"\u003e\u003c/figure\u003e\u003c/div\u003e\n\n\n\n\u003cp class=\"normal\"\u003e\u003cspan\u003eAnd that\u0026#x2019;s all there is to it\u0026#x2014;you just sent your very first broadcast message using ManyChat!\u003c/span\u003e\u003c/p\u003e\n\n\n\n\u003cp\u003e(\u003cstrong\u003eRELATED\u003c/strong\u003e: \u003ca rel=\"noreferrer noopener\" href=\"https://manychat.com/blog/messenger-marketing-strategy/\" target=\"_blank\"\u003eFacebook Subscription Messaging Updates: Your New Messenger Marketing Strategy\u003c/a\u003e)\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\"\u003e\u003cspan\u003e3 Best Practices for Broadcasting Success\u003c/span\u003e\u003c/h2\u003e\n\n\n\n\u003cp class=\"normal\"\u003e\u003cspan\u003eNow that you know how to set up and send a broadcast in ManyChat, here are a few best practices to help you get maximum engagement and results from your Messenger broadcasts.\u003c/span\u003e\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003e\u003cspan\u003eBroadcasting Best Practice #1: Start Easy\u003c/span\u003e\u003c/h3\u003e\n\n\n\n\u003cp class=\"normal\"\u003e\u003cspan\u003eWhen you\u0026#x2019;re outlining a Messenger broadcast, you want the very first message to be quick and easy to read and respond to.\u003c/span\u003e\u003c/p\u003e\n\n\n\n\u003cp class=\"normal\"\u003e\u003cspan\u003eDo NOT start out with a big, intimidating block of text. That will only put people off.\u003c/span\u003e\u003c/p\u003e\n\n\n\n\u003cp class=\"normal\"\u003e\u003cspan\u003eRemember that your goal with the very first message should be to get your subscribers interested and engaged.\u003c/span\u003e\u003c/p\u003e\n\n\n\n\u003cp class=\"normal\"\u003e\u003cspan\u003eHere\u0026#x2019;s an example of a broadcast that starts with a short, easy-to-read teaser message followed by a single button. \u003c/span\u003e\u003c/p\u003e\n\n\n\n\u003cp class=\"normal\"\u003e\u003cspan\u003eThe result? A 55% CTR.\u003c/span\u003e\u003c/p\u003e\n\n\n\n\u003cdiv\u003e\u003cfigure class=\"aligncenter\"\u003e\u003cimg src=\"https://manychat.com/blog/wp-content/uploads/2017/11/image13-600x277.png\" alt=\"Sending Broadcasts Through Facebook Messenger with ManyChat - CTR\" class=\"wp-image-2662\"\u003e\u003c/figure\u003e\u003c/div\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003eBroadcasting Best Practice #2: Give Options\u003c/h3\u003e\n\n\n\n\u003cp\u003eDon\u0026#x2019;t just give subscribers a single path to follow in your broadcast. Instead, give them lots of options to personalize their experience.\u003c/p\u003e\n\n\n\n\u003cp\u003eRemember that people don\u0026#x2019;t want to feel like they\u0026#x2019;re being \u003cem\u003etalked at \u003c/em\u003eby your chatbot. They want to feel like they\u0026#x2019;re interacting with it. Conversing with it.\u003c/p\u003e\n\n\n\n\u003cp\u003eThat\u0026#x2019;s why people expect Messenger messages to give them options. So give them what they want\u0026#x2014;lots of buttons with branching logic and personalized responses.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003eBroadcasting Best Practice #3: Ask Questions\u003c/h3\u003e\n\n\n\n\u003cp\u003eFacebook Messenger isn\u0026#x2019;t a one-way, one-to-many communication the way email is. It\u0026#x2019;s a two-way street. It\u0026#x2019;s conversational.\u003c/p\u003e\n\n\n\n\u003cp\u003eThat\u0026#x2019;s why it\u0026#x2019;s best to avoid being super-promotional in Messenger broadcasts. Instead, it\u0026#x2019;s better to ask questions.\u003c/p\u003e\n\n\n\n\u003cp\u003eInstead of coming out and saying: \u0026#x201c;Buy my product!\u0026#x201d;, you\u0026#x2019;re better off asking subscribers: \u0026#x201c;Are you interested in learning about x, y, or z?\u0026#x201d;\u003c/p\u003e\n\n\n\n\u003cp\u003eThen you can go into a more detail sequence of personalized messages based on their responses. Eventually you can send them more information about a particular product or promotion based on their needs \u0026amp; interests.\u003c/p\u003e\n\n\n\n\u003cp\u003eWhen you follow this strategy with your broadcasts, you\u0026#x2019;ll end up building more of a relationship with your audience. They\u0026#x2019;ll come to know and trust you, because you didn\u0026#x2019;t just ram a single product down their throats\u0026#x2014;you \u003cem\u003elistened \u003c/em\u003eto them.\u003c/p\u003e\n\n\n\n\u003cp\u003eCool, huh?\u003c/p\u003e\n\n\n\n\u003cp\u003e(\u003cstrong\u003eREAD NEXT:\u003c/strong\u003e \u003ca href=\"https://manychat.com/blog/new-manychat-and-zapier-integration/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e[Zapier + ManyChat] 4 Ways to Integrate ManyChat into Your Business\u003c/a\u003e)\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\"\u003eTake your Messenger Marketing to the next level \u003c/h2\u003e\n\n\n\n\u003cp\u003eFacebook Messenger broadcasts can help you reach targeted people quickly and efficiently. When you combine subscription, promotional, and follow-up broadcasts, you can create a Messenger Marketing strategy that drives revenue for your company.\u003c/p\u003e\n\n\n\n\u003cp\u003eIt\u0026#x2019;s easy to get started. Sign up for your \u003ca rel=\"noreferrer noopener\" href=\"http://manychat.com\" target=\"_blank\"\u003efree ManyChat account\u003c/a\u003e and start growing your audience today.\u003c/p\u003e\n\n\n\n\u003cdiv\u003e\u003c/div\u003e\n"])</script><script>self.__next_f.push([1,"7:[\"$\",\"div\",null,{\"children\":[[\"$\",\"div\",null,{\"className\":\"trigger\",\"data-first\":true,\"children\":[\"$\",\"header\",null,{\"className\":\"m_t-xl\",\"children\":[\"$\",\"div\",null,{\"className\":\"w w_l text_center\",\"children\":[[\"$\",\"h1\",null,{\"className\":\"BlogArticleHeroSection_title__CWlCh\",\"children\":\"How to Send Facebook Messenger Broadcasts on ManyChat (Best Practice and Setup)\"}],[\"$\",\"div\",null,{\"className\":\"caps m_t-m m_b-xl BlogArticleHeroSection_author__q6w7H\",\"children\":[[\"$\",\"div\",null,{\"className\":\"m_r-s z_0 BlogArticleHeroSection_avatar__SOLx5\",\"children\":[\"$\",\"$L17\",null,{\"src\":\"https://secure.gravatar.com/avatar/b3eabc80f8f099ccb567fa7d906a03f3?s=440\u0026d=mm\u0026r=g\",\"width\":440,\"height\":440,\"className\":\"b_rd-xl\",\"alt\":\"Andrey Lipkovskiy Avatar\",\"style\":{\"objectFit\":\"cover\"}}]}],\" \",\"Written by\",\" \",[\"$\",\"$L18\",null,{\"to\":\"/author/andrey\",\"type\":\"blog\",\"className\":\"BlogArticleHeroSection_author-name__E_exK underline_link\",\"children\":\"Andrey Lipkovskiy\"}]]}],[[\"$\",\"div\",null,{\"className\":\"text_bold m_b-l\",\"children\":[[[\"$\",\"$19\",\"Facebook Marketing\",{\"children\":[[\"$\",\"$L18\",null,{\"to\":\"/category/facebook-marketing\",\"type\":\"blog\",\"className\":\"underline_link\",\"children\":[\"$\",\"span\",null,{\"children\":\"Facebook Marketing\"}]}],[\"$\",\"span\",null,{\"children\":\", \"}]]}],[\"$\",\"$19\",\"Help Article\",{\"children\":[[\"$\",\"$L18\",null,{\"to\":\"/category/help-article\",\"type\":\"blog\",\"className\":\"underline_link\",\"children\":[\"$\",\"span\",null,{\"children\":\"Help Article\"}]}],[\"$\",\"span\",null,{\"children\":\", \"}]]}],[\"$\",\"$19\",\"Messenger Marketing\",{\"children\":[[\"$\",\"$L18\",null,{\"to\":\"/category/messenger-marketing\",\"type\":\"blog\",\"className\":\"underline_link\",\"children\":[\"$\",\"span\",null,{\"children\":\"Messenger Marketing\"}]}],false]}]],[\"$\",\"span\",null,{\"className\":\"text_bold\",\"children\":\" - 15 min read\"}]]}],[\"$\",\"$L17\",null,{\"src\":\"https://manychat.com/blog/wp-content/uploads/2017/11/Broadcasts.png\",\"width\":1200,\"height\":574,\"quality\":100,\"alt\":\"How to Send Facebook Messenger Broadcasts on ManyChat (Best Practice and Setup)\"}]]]}]}]}],[\"$\",\"div\",null,{\"className\":\"sticky-under-header m_b-xxl bg_white flex flex_fdc trigger trigger_delay-1\",\"data-first\":true,\"children\":[[\"$\",\"$L1a\",null,{\"className\":\"h5 flex_jcc tn-p_y-xs p_y-0 m_y-xs\"}],[\"$\",\"hr\",null,{\"className\":\"bg_grey m_a-0\"}]]}],[\"$\",\"section\",null,{\"className\":\"m_b-xxl w w_l flex flex_jcc trigger\",\"children\":[\"$\",\"$L1b\",null,{\"content\":\"$1c\"}]}],[\"$\",\"section\",null,{\"className\":\"w w_l tn-m_y-xl p_b-xl howto-tags trigger\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex flex_jcc\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex-item flex-item_8\",\"children\":[[\"$\",\"hr\",null,{}],[\"$\",\"div\",null,{\"className\":\"caps text_center m_t-m m_b-s\",\"children\":\"Originally published: Jun 14, 2019, 11:00 AM, Updated: Mar 25, 2022, 8:13 PM\"}],[\"$\",\"div\",null,{\"className\":\"grid grid_3-9 grid_gap\",\"children\":[[\"$\",\"h5\",null,{\"className\":\"m_t-s tn-m_t-m\",\"children\":\"Tags:\"}],[\"$\",\"div\",null,{\"className\":\"tn-m_t-s\",\"children\":[[\"$\",\"$L18\",\"0\",{\"to\":\"/tag/messenger-marketing\",\"type\":\"blog\",\"className\":\"bg_grey p_y-xs p_x-s m_r-s tag\",\"children\":[\"$\",\"span\",null,{\"children\":\"Messenger Marketing\"}]}]]}]]}]]}]}]}],[\"$\",\"section\",null,{\"className\":\"m_b-xxl w w_l flex flex_jcc trigger\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex-item_8 flex flex_aifs sm-flex_aic\",\"children\":[[\"$\",\"$L17\",null,{\"src\":\"https://secure.gravatar.com/avatar/b3eabc80f8f099ccb567fa7d906a03f3?s=440\u0026d=mm\u0026r=g\",\"width\":100,\"height\":100,\"alt\":\"Andrey Lipkovskiy Avatar\",\"className\":\"m_r-l b_rd-100\",\"style\":{\"objectFit\":\"contain\"}}],[\"$\",\"div\",null,{\"children\":[[\"$\",\"h3\",null,{\"children\":\"Andrey Lipkovskiy\"}],null]}]]}]}]]}]\n"])</script><script>self.__next_f.push([1,"e:[[\"$\",\"meta\",\"0\",{\"name\":\"viewport\",\"content\":\"width=device-width, initial-scale=1, maximum-scale=5\"}],[\"$\",\"meta\",\"1\",{\"charSet\":\"utf-8\"}],[\"$\",\"title\",\"2\",{\"children\":\"Facebook Messenger Broadcasts Strategies | ManyChat\"}],[\"$\",\"meta\",\"3\",{\"name\":\"description\",\"content\":\"Sending Facebook Messenger Broadcasts creates engagement with your audience. 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