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<!DOCTYPE html><html lang="en"><head><title>10 Branding Statistics You Need to Know in 2023 [Infographic]</title><meta charSet="utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><meta name="robots" content="index, follow, max-image-preview:large"/><meta name="description" content="Your brand shapes your business and how people view it. Here are the top 10 branding statistics that you need to pay attention to in 2023."/><meta property="og:type" content="website"/><meta property="og:site_name" content="Oberlo"/><meta property="og:title" content="10 Branding Statistics You Need to Know in 2023 [Infographic]"/><meta property="og:description" content="Your brand shapes your business and how people view it. 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bg-gray-90 rounded-full hidden md:block"></span><time dateTime="Mon May 08 2023 12:22:42 GMT+0000 (Coordinated Universal Time)">8 May, 2023</time></div><div><nav id="toc" class="mt-[20vh] pt-12 overflow-hidden w-full fixed bottom-0 left-0 bg-white transition-transform duration-300 ease-out z-50 toc lg:overflow-visible lg:transform-none lg:top-0 lg:max-w-md lg:bg-opacity-0 lg:max-h-screen lg:pointer-events-none translate-y-[calc(100%-48px)]" aria-label="Post contents"><button class="fixed top-0 w-full h-12 flex justify-between items-center text-blue-10 bg-gray-10 z-10 shadow toc-trigger lg:text-gray-70 lg:w-auto ease-in duration-300 transition-colors hover:text-blue-10 lg:bg-white lg:text-gray-70 lg:absolute lg:pointer-events-auto"><figure class="w-8 h-8 mx-6 flex justify-center items-center"><svg width="20" height="20" viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg" class="fill-current"><path d="M3.349 8h1.474V.954h-1.47L1.534 2.22v1.328L3.26 2.346h.088V8zM.912 13.093H2.28c0-.689.45-1.172 1.167-1.172.689 0 1.09.459 1.09 1.035 0 .488-.191.81-1.07 1.665L.996 17.01V18h5.082v-1.186H2.982v-.088l1.465-1.397c1.172-1.113 1.533-1.68 1.533-2.505 0-1.186-.957-2.05-2.45-2.05-1.544 0-2.618.947-2.618 2.319z"></path><rect x="8" y="2" width="12" height="2" rx="1"></rect><rect x="8" y="8" width="12" height="2" rx="1"></rect><rect x="8" y="14" width="12" height="2" rx="1"></rect></svg></figure><div class="flex-1 text-left mr-6 text-label font-sans uppercase lg:text-size-xs">Post content</div><div class="w-8 h-8 mr-6 flex justify-center items-center hidden"><svg width="20" height="20" viewBox="0 0 20 20" fill="#04042D" xmlns="http://www.w3.org/2000/svg" class=""><path d="M10 8.586l4.293-4.293a1 1 0 111.414 1.414L11.414 10l4.293 4.293a1 1 0 01-1.414 1.414L10 11.414l-4.293 4.293a1 1 0 01-1.414-1.414L8.586 10 4.293 5.707a1 1 0 011.414-1.414L10 8.586z"></path></svg></div></button><div class="overflow-y-auto scrolling-touch shadow-md transition duration-300 ease-out bg-white toc-headlines max-h-[calc(100vh-35vh)] lg:pointer-events-auto lg:max-h-full lg:translate-x-[-100%]"><ol class="pb-6 list-none"></ol></div></nav><div class="fixed inset-0 m-0 bg-black bg-opacity-75 md:hidden z-40 toc-overlay hidden"></div></div><div class="my-12 md:px-24" id="article-content"><div class="single-post"><p><span style="font-weight: 400;">Your brand is your chance to tell your customers a story. </span></p> <p><span style="font-weight: 400;">Branding is not just the logo you design, the font you use, or the products you sell. It’s all these things and much more. It’s the customer experience you provide. It’s the philosophy you embrace and the culture you adhere to. A brand is a feeling that a business evokes in customers—it’s what makes your business unique. </span></p> <p><span style="font-weight: 400;">And when it comes to online businesses, branding is no different. Have you ever visited a website and were instantly confused? Maybe you weren’t sure what they were selling or what service they offered. A lot of companies have a hard time trying to explain what they do, and how they do it. And nobody wants to buy what they don’t understand. </span></p> <p><span style="font-weight: 400;">Your brand strategy should guide how and what you communicate with your customers. As a business, you should strive to humanize your brand. You need to think in terms of the value provided to your customers. Your brand can help differentiate your business from competitors. It can help set you apart and market your distinctive qualities.</span></p> <p><span style="font-weight: 400;">But, a brand isn’t built overnight. It takes time. And more often than we might think, it needs a little push in the right direction from our side. That's why we put together this guide on </span><span style="font-weight: 400;"><a href="https://www.shopify.com/blog/how-to-build-a-brand">how to build a brand</a>. Give your brand the push in the right direction that it needs. </span></p> <p><span style="font-weight: 400;">Your brand shapes your business, and how people view it. And there are many factors that shape your brand. So if you’ve been curious about why branding matters, and what your customers think about it, we’ve got you covered. Let’s jump into the top 10 branding statistics that you should know about in 2023. </span></p> <div id="toc_container" class="toc_transparent have_bullets"> <p class="toc_title">Post Contents</p> <ul class="toc_list"> <li><a href="#1_Authenticity_Is_Important_for_Brands">1. Authenticity Is Important for Brands</a></li> <li><a href="#2_Consumers_Buy_Based_on_Trust">2. Consumers Buy Based on Trust</a></li> <li><a href="#3_Color_Matters_for_Brand_Recognition">3. Color Matters for Brand Recognition</a></li> <li><a href="#4_First_Impressions_Matter_for_Your_Brand">4. First Impressions Matter for Your Brand</a></li> <li><a href="#5_Importance_of_Brand_Consistency">5. Importance of Brand Consistency</a></li> <li><a href="#6_Your_Brand_Needs_to_Be_Transparent">6. Your Brand Needs to Be Transparent</a></li> <li><a href="#7_Consumers_Want_Brands_to_Be_Vocal_About_Social_Issues">7. Consumers Want Brands to Be Vocal About Social Issues</a></li> <li><a href="#8_Customer_Service_Helps_Brands_to_Stand_out_From_the_Crowd">8. Customer Service Helps Brands to Stand out From the Crowd</a></li> <li><a href="#9_Being_Meaningful_Is_Good_for_Business">9. Being Meaningful Is Good for Business</a></li> <li><a href="#10_Content_is_Crucial_for_Brands">10. User-Generated Content is Crucial for Brands</a></li> <li><a href="#Summary_Top_Branding_Statistics_You_Need_to_Know_in_2023">Summary: Top Branding Statistics You Need to Know in 2023</a></li> <li><a href="#Want_to_Learn_More">Want to Learn More?</a></li> </ul> </div> <h2><span style="font-weight: 400;">1. Authenticity Is Important for Brands</span></h2> <p><img src="https://cdn.shopify.com/s/files/1/0840/8370/3830/files/1652687598-branding-statistics-graphic1.png" alt="branding statistics graphic1"></p> <p><span style="font-weight: 400;">It’s the age of authenticity and brands need to get real if they want to connect with their audience. </span><a href="https://www.nosto.com/wp-content/uploads/2021/08/Stackla-Post-Pandemic-Shifts-in-Consumer-Shopping-Habits-Data-Report_FINAL_compressed.pdf"><span style="font-weight: 400;">88 percent of consumers say that authenticity</span></a><span style="font-weight: 400;"> is a key factor when deciding what brands they like and support (Stackla, 2021). </span></p> <p><span style="font-weight: 400;">Consumers want brands to be honest. So it’s not surprising that consumers expect the companies they buy from to be authentic in the way they present themselves and carry out their business. But brand authenticity is a relatively recent concept, mainly pushed forward by millennials, who tend to be more vocal about their demand for authenticity. </span></p> <p><span style="font-weight: 400;">This demand extends to Gen Z as well. </span><a href="/blog/marketing-strategies-generation-z"><span style="font-weight: 400;">Millennials and Gen Z consumers</span></a><span style="font-weight: 400;"> expect businesses to care about more than just their profits, and if they fail to see that from a brand, they won’t hesitate to look for another brand that does. </span></p> <p><span style="font-weight: 400;">Brands can start being more authentic by being transparent and consistent in their branding and messaging by having values that they can stay true to, and, most importantly, by being honest. This way, they’ll be able to build long-lasting relationships with their customers and prospects. </span></p> <h2><span style="font-weight: 400;">2. Consumers Buy Based on Trust</span></h2> <p><img src="https://cdn.shopify.com/s/files/1/0840/8370/3830/files/1652687601-branding-statistics-graphic2.png" alt="branding statistics graphic2"></p> <p><span style="font-weight: 400;">When consumers buy from brands, they are essentially placing their trust in them. According to a survey, in the United States, </span><a href="https://www.salsify.com/resources/report/content-2022-salsify-consumer-research-the-value-of-building-brand-trust"><span style="font-weight: 400;">46 percent of consumers</span></a><span style="font-weight: 400;"> say that they would pay more to purchase from brands they can trust (Salsify, 2022). As a matter of fact, the percentage of consumers that feel this way is similar across other major markets, including Great Britain and France. </span></p> <p><span style="font-weight: 400;">It’s safe to say that when brands build trust, consumers reward them. This can be in the form of </span><a href="/blog/customer-relations-ultimate-guide"><span style="font-weight: 400;">building long-lasting relationships</span></a><span style="font-weight: 400;"> with them and sticking to the same brand through thick or thin. Consumers today care about more than just the product experience. They also have growing concerns about the customer experience that brands promise, and, increasingly, about a brand’s impact on society. </span></p> <p><span style="font-weight: 400;">In the long run, if brands are able to build trust with their customers, they will gain their attention as well. So, as we saw with the first branding statistic, the same logic applies here. If brands are honest and authentic with customers, it’ll help build a trust-based relationship.</span></p> <h2><span style="font-weight: 400;">3. Color Matters for Brand Recognition</span></h2> <p><img src="https://cdn.shopify.com/s/files/1/0840/8370/3830/files/1683548546-branding-statistics-graphic3.png" alt="branding statistics graphic3"></p> <p><span style="font-weight: 400;">Colors matter when it comes to marketing. Choosing brand colors wisely can impact how people perceive your brand. In fact, using a signature color can </span><a href="https://www.rebootonline.com/blog/what-importance-colour-brand-recognition/"><span style="font-weight: 400;">increase brand recognition by 80 percent</span></a><span style="font-weight: 400;"> (Reboot, 2018). </span></p> <p><span style="font-weight: 400;">Colors have a unique way of making you feel certain emotions. It’s for the same reasons that when colors are selected in marketing, they can have a drastic effect on what consumers associate with your brand. If you’re thinking about your brand image, and how you want to represent your business, you could use the right colors to enhance your brand’s visual representation. </span></p> <p><span style="font-weight: 400;">Let’s take a look at currently established brands. Take a moment and think about which brand you most associate with red and yellow, or with the colors blue and yellow. Did you think about McDonald’s for the first one, and IKEA for the second one? We did too. </span></p> <p><span style="font-weight: 400;">Use colors to your advantage to express your brand in the best possible way. And if you’re wondering how different color meanings can affect your brand, we’ve got you covered. Dive into our piece about </span><a href="/blog/color-psychology-color-meanings"><span style="font-weight: 400;">color psychology and branding</span></a><span style="font-weight: 400;">.</span></p> <h2><span style="font-weight: 400;">4. First Impressions Matter for Your Brand</span></h2> <p><img src="https://cdn.shopify.com/s/files/1/0840/8370/3830/files/1652687606-branding-statistics-graphic4.png" alt="branding statistics graphic4"></p> <p><span style="font-weight: 400;">It takes 1/10th of a second to form a first impression of someone. But we know that people are way more than just their first impressions. When it comes to your brand, it’s better not to risk it. It takes about </span><a href="https://www.8ways.ch/en/digital-news/visual-design-why-first-impressions-matter"><span style="font-weight: 400;">50 milliseconds (0.05 seconds) for people</span></a><span style="font-weight: 400;"> to form an opinion about your website (8ways, 2019). </span></p> <p><span style="font-weight: 400;">How many times have you stumbled across a website and had a feeling that it hadn’t been touched since the 90s? We’re guessing more than a few. </span></p> <p><span style="font-weight: 400;">If </span><a href="/blog/shopify-stores"><span style="font-weight: 400;">you’ve got an online store</span></a><span style="font-weight: 400;"> or your business exists online, it’s how you present yourself to people virtually. If you don’t take care of your website, chances are you’re losing your customer's attention. </span></p> <p><span style="font-weight: 400;">So what can you do to make sure you nail your brand’s first impression? To start with, make sure you carefully choose your colors, spacing, font, amount of text, and structure. Think about the content on your website. Is it optimized? Or is there room for improvement? Are you happy with how your logo looks or how it’s positioned? Maybe you can make improvements to the images on your website? Try to make sure people have a comfortable experience when they visit your website. Make it easy for them to search for what you have to offer. Present them an easy navigation menu. Make sure the time they spend on your website is an enjoyable one. </span></p> <h2><span style="font-weight: 400;">5. Importance of Brand Consistency</span></h2> <p><img src="https://cdn.shopify.com/s/files/1/0840/8370/3830/files/1683544886-branding-statistics-graphic5.png" alt="branding statistics graphic5"></p> <p><span style="font-weight: 400;">Brand consistency is making sure that your brand values, image, and messaging are consistent across all channels. Customers appreciate it when a business has a consistent brand. In fact, </span><a href="https://info.marq.com/brand-consistency-thank-you"><span style="font-weight: 400;">more than two-thirds</span></a><span style="font-weight: 400;"> (68 percent) of businesses say brand consistency has contributed to revenue growths of 10 percent or more (Lucidpress, 2021). </span></p> <p><span style="font-weight: 400;">Consumers want to know your business, and one of the best ways is through your branding strategy. Keeping a consistent brand image helps customers position you as a business, and it makes it easier for them to remember you or associate with your brand. </span></p> <p><span style="font-weight: 400;">When customers know your brand, they will be able to trust your brand. Utilizing </span><a href="https://www.shopify.com/blog/brand-guidelines?prev_msid=23301aad-D134-40FC-7668-788169599DE0"><span style="font-weight: 400;">brand guidelines</span></a><span style="font-weight: 400;"> to keep your brand voice consistent across all channels gives your customers a consistent experience with your brand. In a way, they’ll know and feel that your messaging is true because you’re sticking with it. This way, your customer remembers you. When they see your logo or your branding, they’ll know what to expect, and what to feel. To create a relatable identity, you can’t ignore brand consistency. </span></p> <p><span style="font-weight: 400;">Having a strong brand will not only improve your chances of getting new customers, but also increase employee motivation, and provide your business with a unified direction. For you to succeed in building a strong brand image, you need to understand your customers. And in doing so, you need to humanize your brand. You need to think of your brand as something your customers can relate to and identify with.</span></p> <h2><span style="font-weight: 400;">6. Your Brand Needs to Be Transparent</span></h2> <p><img src="https://cdn.shopify.com/s/files/1/0840/8370/3830/files/1683544890-branding-statistics-graphic6.png" alt="branding statistics graphic6"></p> <p><span style="font-weight: 400;">With trust comes transparency, and vice versa. According to a survey, </span><a href="https://www.salesforce.com/content/dam/web/en_ie/www/PDF/state-of-connected-customer-fifth-ed-comp.pdf"><span style="font-weight: 400;">three in four consumers (74 percent)</span></a><span style="font-weight: 400;"> say transparent communication has become more important after the COVID-19 pandemic (Salesforce, 2022). This includes transparency in communication and a personal touch. People are getting increasingly frustrated with being treated as a case, instead of a human being, and we can’t blame them. Transparent communication has never been more important. </span></p> <p><span style="font-weight: 400;">Brands need to be clear and authentic. If brands support each and every cause that they don’t even feel strongly about, they might end up being perceived by consumers as inauthentic. Consumers don’t appreciate insincere attempts from brands showing that they care. Companies need to establish an emotional connection with their consumers and be true to who they are as a business. That’s why transparency not only helps to maintain current customers, but it also helps to attract potential customers. </span></p> <p><span style="font-weight: 400;">In the era where people tweet, leave reviews, and share all their thoughts with a click of a button, people can find out everything they want to know about a brand. This puts brands in an increasingly important position to embrace brand transparency.</span></p> <h2><span style="font-weight: 400;">7. Consumers Want Brands to Be Vocal About Social Issues</span></h2> <p><img src="https://cdn.shopify.com/s/files/1/0840/8370/3830/files/1652687615-branding-statistics-graphic7.png" alt="branding statistics graphic7"></p> <p><span style="font-weight: 400;">Most consumers want brands to take a stand on social or political issues. As a matter of fact, </span><a href="https://www.pwc.com/us/en/advisory-services/publications/consumer-intelligence-series/pwc-consumer-intelligence-series-customer-experience.pdf"><span style="font-weight: 400;">two-thirds (64 percent) of consumers around the world</span></a><span style="font-weight: 400;"> said that they would buy from a brand or boycott it solely because of its position on a social or political issue (Edelman, 2019). </span></p> <p><span style="font-weight: 400;">But that also doesn’t mean that brands should be vocal about matters that they don’t truly believe in. As we’ve mentioned, it’s important to stay realistic and to be transparent. Customers see through brands who are faking their interest in social issues and are also keen to follow up on any promises that a brand makes—publicly. </span></p> <p><span style="font-weight: 400;">Some brands might see this as a tricky situation, as taking a stand can mean alienating a certain group of consumers. But in the social era that we’re living in today, they also risk putting themselves in danger if they turn a blind eye to social matters. That’s why, in any case, we refer back to our previous statement about the importance of being transparent. </span></p> <h2><span style="font-weight: 400;">8. Customer Service Helps Brands to Stand out From the Crowd</span></h2> <p><img src="https://cdn.shopify.com/s/files/1/0840/8370/3830/files/1683544875-branding-statistics-graphic8.png" alt="branding statistics graphic8"></p> <p><span style="font-weight: 400;">With competition levels soaring, it seems difficult to stand out from the crowd. As a brand, you can take a few extra steps to make sure you remain positively etched in your buyers’ minds. Extraordinary customer service is one thing you can offer. A survey shows that </span><a href="https://www.salesforce.com/content/dam/web/en_ie/www/PDF/state-of-connected-customer-fifth-ed-comp.pdf"><span style="font-weight: 400;">94 percent of consumers</span></a><span style="font-weight: 400;"> say a brand’s treatment of its customers influences their decision to purchase (Salesforce, 2022). </span></p> <p><span style="font-weight: 400;">Customer service includes many different aspects of the customer’s buying experience. For brands, this could mean providing convenience, a friendly approach, and extra-mile services when attending to customers. You can go a long way by simply adding a human element to your customer service and remembering your customer’s needs and personalizing your approach to deal with each customer. </span></p> <p><span style="font-weight: 400;">But customer service doesn’t just end when a purchase is made. It also includes post-purchase coordination with customers by helping them with any refund, return, or product queries they may have. </span></p> <p><span style="font-weight: 400;">Customers love it when you understand their buying habits and their needs, instead of just nailing their names in the subject lines of the emails you send out to them. If your brand can customize the experience for individual customers, you’ll have a higher chance of winning and retaining customers. </span></p> <h2><span style="font-weight: 400;">9. Being Meaningful Is Good for Business</span></h2> <p><img src="https://cdn.shopify.com/s/files/1/0840/8370/3830/files/1652687622-branding-statistics-graphic9.png" alt="branding statistics graphic9"></p> <p><span style="font-weight: 400;">We’ve previously covered that it’s important for a brand to stand for something other than a profit motive. And here’s another statistic to back that up: </span><a href="https://www.vivendi.com/wp-content/uploads/2019/02/Meaningful-Brands-PR.pdf"><span style="font-weight: 400;">77 percent of consumers buy from brands</span></a><span style="font-weight: 400;"> that share the same values as they do (Havas Group, 2019). The purpose of a brand is to make it easier for customers to make decisions. And to build a brand strategy, it’s important to understand your target audience. Understanding what is meaningful to them is the first step toward forming a meaningful brand. </span></p> <p><span style="font-weight: 400;">You may be wondering, what makes a brand meaningful? A meaningful brand is defined by its overall impact. This includes the impact they have on their direct customers, as well as the surroundings. The relationship between a brand and its audience has changed rapidly over the years. It’s no longer enough for a brand to care solely about its customers. In fact, brands need to also address what their customers care about. Customers want brands to be genuine and care about purposes that are broader than just products or services. </span></p> <p><span style="font-weight: 400;">Businesses need to work on humanizing their brands, by speaking in the way that would most appeal to their audience. A great place to start would be for brands to represent their company and values clearly to their audience. Maintaining a consistent brand image and messaging is important for customers to understand what the business stands for. </span></p> <h2><span style="font-weight: 400;">10. User-Generated Content is Crucial for Brands</span></h2> <p><img src="https://cdn.shopify.com/s/files/1/0840/8370/3830/files/1652687626-branding-statistics-graphic10.png" alt="branding statistics graphic10"></p> <p><span style="font-weight: 400;">The impact of influencer content has been declining in favor of user-generated content. User-generated content includes any type of content such as images, comments, reviews, videos, and so on that have been posted by users on online platforms such as social media. </span></p> <p><span style="font-weight: 400;">In fact, </span><a href="https://www.nosto.com/wp-content/uploads/2021/08/Stackla-Post-Pandemic-Shifts-in-Consumer-Shopping-Habits-Data-Report_FINAL_compressed.pdf"><span style="font-weight: 400;">79 percent of people say that user-generated content</span></a><span style="font-weight: 400;"> highly impacts their purchasing decisions (Stackla, 2021). This makes sense as consumers today have more ways than ever before to discover and research new brands and products. </span></p> <p><span style="font-weight: 400;">Increasingly, consumers are finding more ways to carry out their own research online by looking at what other consumers have experienced and shared. For instance, visual content is highly valued by customers when it comes to travel or dining experiences.</span></p> <p><span style="font-weight: 400;">It’s also interesting to note that the same research claims that celebrities have less influence on consumer decision-making. Only ten percent of customers consider influencers’ content to be authentic and just nine percent say it impacts their purchasing decisions.</span></p> <p><b>Conclusion</b><b><br></b><b><br></b><span style="font-weight: 400;">A brand is a story. It’s a feeling. A perception. But most importantly, a brand is what your business shapes it to be. </span></p> <p><span style="font-weight: 400;">Your brand should stand for what your business feels. </span></p> <p><span style="font-weight: 400;">Building your brand image and working on your brand strategy should be something you have in mind all throughout your journey as a business owner. Make sure that you establish trust and authenticity through your brand. Let your brand convey your values and beliefs, and do it in a way that your customers believe you, and trust in you. </span></p> <p><span style="font-weight: 400;">As we’ve said before, your brand is your chance to tell your customers a story. Make it one that counts. </span></p> <p><img src="https://cdn.shopify.com/s/files/1/0840/8370/3830/files/1683544880-branding-statistics-full-infographic.png" alt="branding statistics full infographic"></p> <h2><span id="Summary_Top_Branding_Statistics_You_Need_to_Know_in_2020">Summary: Top Branding Statistics You Need to Know in 2023</span></h2> <ol> <li><span style="font-weight: 400;">88 percent of consumers say authenticity is important when deciding what brands they like and support.</span></li> <li><span style="font-weight: 400;">46 percent of surveyed consumers say they would pay more for brands they trust.</span></li> <li><span style="font-weight: 400;">Using a signature color can increase brand recognition by 80 percent.</span></li> <li><span style="font-weight: 400;">It takes about 50 milliseconds (0.05 seconds) for people to form an opinion about your website. </span></li> <li>Two-thirds of brands say brand consistency has contributed to revenue growths of at least 10 percent.</li> <li>Three in four customers say transparent communication from brands has become more important after the pandemic.</li> <li><span style="font-weight: 400;">Two-thirds (64 percent) of consumers around the world said that they would buy from a brand or boycott it solely because of its position on a social or political issue. </span></li> <li>94 percent of consumers say a brand’s treatment of its customers influences their purchasing decision.</li> <li><span style="font-weight: 400;">77 percent of consumers buy from brands that share the same values as they do. </span></li> <li><span style="font-weight: 400;">79 percent of people say that user-generated content highly impacts their purchasing decisions.</span></li> </ol> <h2><span id="Want_to_Learn_More"><span style="font-weight: 400;">Want to Learn More?</span></span></h2> <ul> <li><a href="/blog/best-small-business-software-programs">The Ultimate List of Small Business Software & Tools</a></li> <li style="font-weight: 400;"><a href="/blog/wix-alternatives">The 8 Best Wix Alternatives: Which Is Right for You?</a></li> <li style="font-weight: 400;"><a href="/blog/best-squarespace-alternatives">10 Best Squarespace Alternatives to Consider</a></li> <li style="font-weight: 400;"><a href="/blog/bigcommerce-vs-shopify">BigCommerce vs Shopify: Which One Is Better?</a></li> </ul> <p>Is there anything else you’d like to know about Branding statistics and wish was included in this article? </p></div></div></div></article><aside class="relative hidden xl:mb-12 xl:pt-12 xl:block"><a class="bg-gray-10 px-4 py-10 sticky block" aria-label="Start selling online now with <br /><em>Shopify</em>" href="https://shopify.pxf.io/Y9znxB?utm_content=https://www.oberlo.com/blog/branding-statistics" style="top:88px"><div aria-hidden="true" class="flex w-full items-center flex-col"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 34.6 39.21" class="w-10 pb-8"><path fill="#95bf47" d="M30.3 7.55a.37.37 0 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the logo you design, the font you use, or the products you sell. It’s all these things and much more. It’s the customer experience you provide. It’s the philosophy you embrace and the culture you adhere to. A brand is a feeling that a business evokes in customers—it’s what makes your business unique. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAnd when it comes to online businesses, branding is no different. Have you ever visited a website and were instantly confused? Maybe you weren’t sure what they were selling or what service they offered. A lot of companies have a hard time trying to explain what they do, and how they do it. And nobody wants to buy what they don’t understand. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eYour brand strategy should guide how and what you communicate with your customers. As a business, you should strive to humanize your brand. You need to think in terms of the value provided to your customers. Your brand can help differentiate your business from competitors. It can help set you apart and market your distinctive qualities.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBut, a brand isn’t built overnight. It takes time. And more often than we might think, it needs a little push in the right direction from our side. That's why we put together this guide on \u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https://www.shopify.com/blog/how-to-build-a-brand\"\u003ehow to build a brand\u003c/a\u003e. Give your brand the push in the right direction that it needs. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eYour brand shapes your business, and how people view it. And there are many factors that shape your brand. So if you’ve been curious about why branding matters, and what your customers think about it, we’ve got you covered. Let’s jump into the top 10 branding statistics that you should know about in 2023. \u003c/span\u003e\u003c/p\u003e\n\u003cdiv id=\"toc_container\" class=\"toc_transparent have_bullets\"\u003e\n \u003cp class=\"toc_title\"\u003ePost Contents\u003c/p\u003e\n \u003cul class=\"toc_list\"\u003e\n \u003cli\u003e\u003ca href=\"#1_Authenticity_Is_Important_for_Brands\"\u003e1. Authenticity Is Important for Brands\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"#2_Consumers_Buy_Based_on_Trust\"\u003e2. Consumers Buy Based on Trust\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"#3_Color_Matters_for_Brand_Recognition\"\u003e3. Color Matters for Brand Recognition\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"#4_First_Impressions_Matter_for_Your_Brand\"\u003e4. First Impressions Matter for Your Brand\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"#5_Importance_of_Brand_Consistency\"\u003e5. Importance of Brand Consistency\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"#6_Your_Brand_Needs_to_Be_Transparent\"\u003e6. Your Brand Needs to Be Transparent\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"#7_Consumers_Want_Brands_to_Be_Vocal_About_Social_Issues\"\u003e7. Consumers Want Brands to Be Vocal About Social Issues\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"#8_Customer_Service_Helps_Brands_to_Stand_out_From_the_Crowd\"\u003e8. Customer Service Helps Brands to Stand out From the Crowd\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"#9_Being_Meaningful_Is_Good_for_Business\"\u003e9. Being Meaningful Is Good for Business\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"#10_Content_is_Crucial_for_Brands\"\u003e10. User-Generated Content is Crucial for Brands\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"#Summary_Top_Branding_Statistics_You_Need_to_Know_in_2023\"\u003eSummary: Top Branding Statistics You Need to Know in 2023\u003c/a\u003e\u003c/li\u003e\n \u003cli\u003e\u003ca href=\"#Want_to_Learn_More\"\u003eWant to Learn More?\u003c/a\u003e\u003c/li\u003e\n \u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2\u003e\u003cspan style=\"font-weight: 400;\"\u003e1. Authenticity Is Important for Brands\u003c/span\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0840/8370/3830/files/1652687598-branding-statistics-graphic1.png\" alt=\"branding statistics graphic1\"\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIt’s the age of authenticity and brands need to get real if they want to connect with their audience. \u003c/span\u003e\u003ca href=\"https://www.nosto.com/wp-content/uploads/2021/08/Stackla-Post-Pandemic-Shifts-in-Consumer-Shopping-Habits-Data-Report_FINAL_compressed.pdf\"\u003e\u003cspan style=\"font-weight: 400;\"\u003e88 percent of consumers say that authenticity\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e is a key factor when deciding what brands they like and support (Stackla, 2021). \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eConsumers want brands to be honest. So it’s not surprising that consumers expect the companies they buy from to be authentic in the way they present themselves and carry out their business. But brand authenticity is a relatively recent concept, mainly pushed forward by millennials, who tend to be more vocal about their demand for authenticity. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis demand extends to Gen Z as well. \u003c/span\u003e\u003ca href=\"/blog/marketing-strategies-generation-z\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eMillennials and Gen Z consumers\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e expect businesses to care about more than just their profits, and if they fail to see that from a brand, they won’t hesitate to look for another brand that does. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBrands can start being more authentic by being transparent and consistent in their branding and messaging by having values that they can stay true to, and, most importantly, by being honest. This way, they’ll be able to build long-lasting relationships with their customers and prospects. \u003c/span\u003e\u003c/p\u003e\n\u003ch2\u003e\u003cspan style=\"font-weight: 400;\"\u003e2. Consumers Buy Based on Trust\u003c/span\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0840/8370/3830/files/1652687601-branding-statistics-graphic2.png\" alt=\"branding statistics graphic2\"\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWhen consumers buy from brands, they are essentially placing their trust in them. According to a survey, in the United States, \u003c/span\u003e\u003ca href=\"https://www.salsify.com/resources/report/content-2022-salsify-consumer-research-the-value-of-building-brand-trust\"\u003e\u003cspan style=\"font-weight: 400;\"\u003e46 percent of consumers\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e say that they would pay more to purchase from brands they can trust (Salsify, 2022). As a matter of fact, the percentage of consumers that feel this way is similar across other major markets, including Great Britain and France. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIt’s safe to say that when brands build trust, consumers reward them. This can be in the form of \u003c/span\u003e\u003ca href=\"/blog/customer-relations-ultimate-guide\"\u003e\u003cspan style=\"font-weight: 400;\"\u003ebuilding long-lasting relationships\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e with them and sticking to the same brand through thick or thin. Consumers today care about more than just the product experience. They also have growing concerns about the customer experience that brands promise, and, increasingly, about a brand’s impact on society. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn the long run, if brands are able to build trust with their customers, they will gain their attention as well. So, as we saw with the first branding statistic, the same logic applies here. If brands are honest and authentic with customers, it’ll help build a trust-based relationship.\u003c/span\u003e\u003c/p\u003e\n\u003ch2\u003e\u003cspan style=\"font-weight: 400;\"\u003e3. Color Matters for Brand Recognition\u003c/span\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0840/8370/3830/files/1683548546-branding-statistics-graphic3.png\" alt=\"branding statistics graphic3\"\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eColors matter when it comes to marketing. Choosing brand colors wisely can impact how people perceive your brand. In fact, using a signature color can \u003c/span\u003e\u003ca href=\"https://www.rebootonline.com/blog/what-importance-colour-brand-recognition/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eincrease brand recognition by 80 percent\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e (Reboot, 2018). \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eColors have a unique way of making you feel certain emotions. It’s for the same reasons that when colors are selected in marketing, they can have a drastic effect on what consumers associate with your brand. If you’re thinking about your brand image, and how you want to represent your business, you could use the right colors to enhance your brand’s visual representation. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eLet’s take a look at currently established brands. Take a moment and think about which brand you most associate with red and yellow, or with the colors blue and yellow. Did you think about McDonald’s for the first one, and IKEA for the second one? We did too. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eUse colors to your advantage to express your brand in the best possible way. And if you’re wondering how different color meanings can affect your brand, we’ve got you covered. Dive into our piece about \u003c/span\u003e\u003ca href=\"/blog/color-psychology-color-meanings\"\u003e\u003cspan style=\"font-weight: 400;\"\u003ecolor psychology and branding\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e.\u003c/span\u003e\u003c/p\u003e\n\u003ch2\u003e\u003cspan style=\"font-weight: 400;\"\u003e4. First Impressions Matter for Your Brand\u003c/span\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0840/8370/3830/files/1652687606-branding-statistics-graphic4.png\" alt=\"branding statistics graphic4\"\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIt takes 1/10th of a second to form a first impression of someone. But we know that people are way more than just their first impressions. When it comes to your brand, it’s better not to risk it. It takes about \u003c/span\u003e\u003ca href=\"https://www.8ways.ch/en/digital-news/visual-design-why-first-impressions-matter\"\u003e\u003cspan style=\"font-weight: 400;\"\u003e50 milliseconds (0.05 seconds) for people\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e to form an opinion about your website (8ways, 2019). \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eHow many times have you stumbled across a website and had a feeling that it hadn’t been touched since the 90s? We’re guessing more than a few. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIf \u003c/span\u003e\u003ca href=\"/blog/shopify-stores\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eyou’ve got an online store\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e or your business exists online, it’s how you present yourself to people virtually. If you don’t take care of your website, chances are you’re losing your customer's attention. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSo what can you do to make sure you nail your brand’s first impression? To start with, make sure you carefully choose your colors, spacing, font, amount of text, and structure. Think about the content on your website. Is it optimized? Or is there room for improvement? Are you happy with how your logo looks or how it’s positioned? Maybe you can make improvements to the images on your website? Try to make sure people have a comfortable experience when they visit your website. Make it easy for them to search for what you have to offer. Present them an easy navigation menu. Make sure the time they spend on your website is an enjoyable one. \u003c/span\u003e\u003c/p\u003e\n\u003ch2\u003e\u003cspan style=\"font-weight: 400;\"\u003e5. Importance of Brand Consistency\u003c/span\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0840/8370/3830/files/1683544886-branding-statistics-graphic5.png\" alt=\"branding statistics graphic5\"\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBrand consistency is making sure that your brand values, image, and messaging are consistent across all channels. Customers appreciate it when a business has a consistent brand. In fact, \u003c/span\u003e\u003ca href=\"https://info.marq.com/brand-consistency-thank-you\"\u003e\u003cspan style=\"font-weight: 400;\"\u003emore than two-thirds\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e (68 percent) of businesses say brand consistency has contributed to revenue growths of 10 percent or more (Lucidpress, 2021). \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eConsumers want to know your business, and one of the best ways is through your branding strategy. Keeping a consistent brand image helps customers position you as a business, and it makes it easier for them to remember you or associate with your brand. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWhen customers know your brand, they will be able to trust your brand. Utilizing \u003c/span\u003e\u003ca href=\"https://www.shopify.com/blog/brand-guidelines?prev_msid=23301aad-D134-40FC-7668-788169599DE0\"\u003e\u003cspan style=\"font-weight: 400;\"\u003ebrand guidelines\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e to keep your brand voice consistent across all channels gives your customers a consistent experience with your brand. In a way, they’ll know and feel that your messaging is true because you’re sticking with it. This way, your customer remembers you. When they see your logo or your branding, they’ll know what to expect, and what to feel. To create a relatable identity, you can’t ignore brand consistency. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eHaving a strong brand will not only improve your chances of getting new customers, but also increase employee motivation, and provide your business with a unified direction. For you to succeed in building a strong brand image, you need to understand your customers. And in doing so, you need to humanize your brand. You need to think of your brand as something your customers can relate to and identify with.\u003c/span\u003e\u003c/p\u003e\n\u003ch2\u003e\u003cspan style=\"font-weight: 400;\"\u003e6. Your Brand Needs to Be Transparent\u003c/span\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0840/8370/3830/files/1683544890-branding-statistics-graphic6.png\" alt=\"branding statistics graphic6\"\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWith trust comes transparency, and vice versa. According to a survey, \u003c/span\u003e\u003ca href=\"https://www.salesforce.com/content/dam/web/en_ie/www/PDF/state-of-connected-customer-fifth-ed-comp.pdf\"\u003e\u003cspan style=\"font-weight: 400;\"\u003ethree in four consumers (74 percent)\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e say transparent communication has become more important after the COVID-19 pandemic (Salesforce, 2022). This includes transparency in communication and a personal touch. People are getting increasingly frustrated with being treated as a case, instead of a human being, and we can’t blame them. Transparent communication has never been more important. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBrands need to be clear and authentic. If brands support each and every cause that they don’t even feel strongly about, they might end up being perceived by consumers as inauthentic. Consumers don’t appreciate insincere attempts from brands showing that they care. Companies need to establish an emotional connection with their consumers and be true to who they are as a business. That’s why transparency not only helps to maintain current customers, but it also helps to attract potential customers. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn the era where people tweet, leave reviews, and share all their thoughts with a click of a button, people can find out everything they want to know about a brand. This puts brands in an increasingly important position to embrace brand transparency.\u003c/span\u003e\u003c/p\u003e\n\u003ch2\u003e\u003cspan style=\"font-weight: 400;\"\u003e7. Consumers Want Brands to Be Vocal About Social Issues\u003c/span\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0840/8370/3830/files/1652687615-branding-statistics-graphic7.png\" alt=\"branding statistics graphic7\"\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eMost consumers want brands to take a stand on social or political issues. As a matter of fact, \u003c/span\u003e\u003ca href=\"https://www.pwc.com/us/en/advisory-services/publications/consumer-intelligence-series/pwc-consumer-intelligence-series-customer-experience.pdf\"\u003e\u003cspan style=\"font-weight: 400;\"\u003etwo-thirds (64 percent) of consumers around the world\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e said that they would buy from a brand or boycott it solely because of its position on a social or political issue (Edelman, 2019). \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBut that also doesn’t mean that brands should be vocal about matters that they don’t truly believe in. As we’ve mentioned, it’s important to stay realistic and to be transparent. Customers see through brands who are faking their interest in social issues and are also keen to follow up on any promises that a brand makes—publicly. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSome brands might see this as a tricky situation, as taking a stand can mean alienating a certain group of consumers. But in the social era that we’re living in today, they also risk putting themselves in danger if they turn a blind eye to social matters. That’s why, in any case, we refer back to our previous statement about the importance of being transparent. \u003c/span\u003e\u003c/p\u003e\n\u003ch2\u003e\u003cspan style=\"font-weight: 400;\"\u003e8. Customer Service Helps Brands to Stand out From the Crowd\u003c/span\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0840/8370/3830/files/1683544875-branding-statistics-graphic8.png\" alt=\"branding statistics graphic8\"\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWith competition levels soaring, it seems difficult to stand out from the crowd. As a brand, you can take a few extra steps to make sure you remain positively etched in your buyers’ minds. Extraordinary customer service is one thing you can offer. A survey shows that \u003c/span\u003e\u003ca href=\"https://www.salesforce.com/content/dam/web/en_ie/www/PDF/state-of-connected-customer-fifth-ed-comp.pdf\"\u003e\u003cspan style=\"font-weight: 400;\"\u003e94 percent of consumers\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e say a brand’s treatment of its customers influences their decision to purchase (Salesforce, 2022). \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCustomer service includes many different aspects of the customer’s buying experience. For brands, this could mean providing convenience, a friendly approach, and extra-mile services when attending to customers. You can go a long way by simply adding a human element to your customer service and remembering your customer’s needs and personalizing your approach to deal with each customer. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBut customer service doesn’t just end when a purchase is made. It also includes post-purchase coordination with customers by helping them with any refund, return, or product queries they may have. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCustomers love it when you understand their buying habits and their needs, instead of just nailing their names in the subject lines of the emails you send out to them. If your brand can customize the experience for individual customers, you’ll have a higher chance of winning and retaining customers. \u003c/span\u003e\u003c/p\u003e\n\u003ch2\u003e\u003cspan style=\"font-weight: 400;\"\u003e9. Being Meaningful Is Good for Business\u003c/span\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0840/8370/3830/files/1652687622-branding-statistics-graphic9.png\" alt=\"branding statistics graphic9\"\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe’ve previously covered that it’s important for a brand to stand for something other than a profit motive. And here’s another statistic to back that up: \u003c/span\u003e\u003ca href=\"https://www.vivendi.com/wp-content/uploads/2019/02/Meaningful-Brands-PR.pdf\"\u003e\u003cspan style=\"font-weight: 400;\"\u003e77 percent of consumers buy from brands\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e that share the same values as they do (Havas Group, 2019). The purpose of a brand is to make it easier for customers to make decisions. And to build a brand strategy, it’s important to understand your target audience. Understanding what is meaningful to them is the first step toward forming a meaningful brand. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eYou may be wondering, what makes a brand meaningful? A meaningful brand is defined by its overall impact. This includes the impact they have on their direct customers, as well as the surroundings. The relationship between a brand and its audience has changed rapidly over the years. It’s no longer enough for a brand to care solely about its customers. In fact, brands need to also address what their customers care about. Customers want brands to be genuine and care about purposes that are broader than just products or services. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBusinesses need to work on humanizing their brands, by speaking in the way that would most appeal to their audience. A great place to start would be for brands to represent their company and values clearly to their audience. Maintaining a consistent brand image and messaging is important for customers to understand what the business stands for. \u003c/span\u003e\u003c/p\u003e\n\u003ch2\u003e\u003cspan style=\"font-weight: 400;\"\u003e10. User-Generated Content is Crucial for Brands\u003c/span\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0840/8370/3830/files/1652687626-branding-statistics-graphic10.png\" alt=\"branding statistics graphic10\"\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe impact of influencer content has been declining in favor of user-generated content. User-generated content includes any type of content such as images, comments, reviews, videos, and so on that have been posted by users on online platforms such as social media. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn fact, \u003c/span\u003e\u003ca href=\"https://www.nosto.com/wp-content/uploads/2021/08/Stackla-Post-Pandemic-Shifts-in-Consumer-Shopping-Habits-Data-Report_FINAL_compressed.pdf\"\u003e\u003cspan style=\"font-weight: 400;\"\u003e79 percent of people say that user-generated content\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e highly impacts their purchasing decisions (Stackla, 2021). This makes sense as consumers today have more ways than ever before to discover and research new brands and products. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIncreasingly, consumers are finding more ways to carry out their own research online by looking at what other consumers have experienced and shared. For instance, visual content is highly valued by customers when it comes to travel or dining experiences.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIt’s also interesting to note that the same research claims that celebrities have less influence on consumer decision-making. Only ten percent of customers consider influencers’ content to be authentic and just nine percent say it impacts their purchasing decisions.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cb\u003eConclusion\u003c/b\u003e\u003cb\u003e\u003cbr\u003e\u003c/b\u003e\u003cb\u003e\u003cbr\u003e\u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eA brand is a story. It’s a feeling. A perception. But most importantly, a brand is what your business shapes it to be. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eYour brand should stand for what your business feels. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBuilding your brand image and working on your brand strategy should be something you have in mind all throughout your journey as a business owner. Make sure that you establish trust and authenticity through your brand. Let your brand convey your values and beliefs, and do it in a way that your customers believe you, and trust in you. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAs we’ve said before, your brand is your chance to tell your customers a story. Make it one that counts. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0840/8370/3830/files/1683544880-branding-statistics-full-infographic.png\" alt=\"branding statistics full infographic\"\u003e\u003c/p\u003e\n\u003ch2\u003e\u003cspan id=\"Summary_Top_Branding_Statistics_You_Need_to_Know_in_2020\"\u003eSummary: Top Branding Statistics You Need to Know in 2023\u003c/span\u003e\u003c/h2\u003e\n\u003col\u003e\n \u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003e88 percent of consumers say authenticity is important when deciding what brands they like and support.\u003c/span\u003e\u003c/li\u003e\n \u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003e46 percent of surveyed consumers say they would pay more for brands they trust.\u003c/span\u003e\u003c/li\u003e\n \u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eUsing a signature color can increase brand recognition by 80 percent.\u003c/span\u003e\u003c/li\u003e\n \u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eIt takes about 50 milliseconds (0.05 seconds) for people to form an opinion about your website. \u003c/span\u003e\u003c/li\u003e\n \u003cli\u003eTwo-thirds of brands say brand consistency has contributed to revenue growths of at least 10 percent.\u003c/li\u003e\n \u003cli\u003eThree in four customers say transparent communication from brands has become more important after the pandemic.\u003c/li\u003e\n \u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eTwo-thirds (64 percent) of consumers around the world said that they would buy from a brand or boycott it solely because of its position on a social or political issue. \u003c/span\u003e\u003c/li\u003e\n \u003cli\u003e94 percent of consumers say a brand’s treatment of its customers influences their purchasing decision.\u003c/li\u003e\n \u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003e77 percent of consumers buy from brands that share the same values as they do. \u003c/span\u003e\u003c/li\u003e\n \u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003e79 percent of people say that user-generated content highly impacts their purchasing decisions.\u003c/span\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch2\u003e\u003cspan id=\"Want_to_Learn_More\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eWant to Learn More?\u003c/span\u003e\u003c/span\u003e\u003c/h2\u003e\n\u003cul\u003e\n \u003cli\u003e\u003ca href=\"/blog/best-small-business-software-programs\"\u003eThe Ultimate List of Small Business Software \u0026amp; Tools\u003c/a\u003e\u003c/li\u003e\n \u003cli style=\"font-weight: 400;\"\u003e\u003ca href=\"/blog/wix-alternatives\"\u003eThe 8 Best Wix Alternatives: Which Is Right for You?\u003c/a\u003e\u003c/li\u003e\n \u003cli style=\"font-weight: 400;\"\u003e\u003ca href=\"/blog/best-squarespace-alternatives\"\u003e10 Best Squarespace Alternatives to Consider\u003c/a\u003e\u003c/li\u003e\n \u003cli style=\"font-weight: 400;\"\u003e\u003ca href=\"/blog/bigcommerce-vs-shopify\"\u003eBigCommerce vs Shopify: Which One Is Better?\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eIs there anything else you’d like to know about Branding statistics and wish was included in this article? \u003c/p\u003e","excerpt":"Your brand is your chance to tell your customers a story. Branding is not just the logo you design, the font you use, or the products you sell. It’s all these things and much more. It’s the customer experience you provide. It’s the philosophy you embrace and the culture you …","seo":{"__typename":"SEO","title":"10 Branding Statistics You Need to Know in 2023 [Infographic]","description":"Your brand shapes your business and how people view it. Here are the top 10 branding statistics that you need to pay attention to in 2023."},"authorV2":{"__typename":"ArticleAuthor","name":"Maryam Mohsin"},"metafields":[null,null,null,null,null,null,null,null,{"__typename":"Metafield","value":"false","key":"noindex","reference":null},{"__typename":"Metafield","value":"2023-04-08T05:53:53+02:00","key":"wpdatepublished","reference":null},null,{"__typename":"Metafield","value":"/blog/branding-statistics","key":"canonicalpath","reference":null},{"__typename":"Metafield","value":"2023-05-08T14:22:42+02:00","key":"updatedat","reference":null},{"__typename":"Metafield","value":"2020-11-19T11:37:07+01:00","key":"createdat","reference":null},{"__typename":"Metafield","value":"2020-11-19T11:50:03+01:00","key":"publishedat","reference":null},null,null,null,null,null,null]},"topics":[{"handle":"business-ideas","title":"Business ideas","description":"Ready to start a business, but unsure what to do? No problem. Check out tons of business ideas. 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