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background-color-transparent desktop" id="" style="width:100%"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="container background-color-white padding-left-large padding-right-large padding-top-xlarge a20m border-type-none background-color-white desktop" id="" style="width:100%;background-image:linear-gradient(180deg, rgba(1,159,239,1) 0%, rgba(84,179,190,1) 20%, rgba(105,212,157,1) 40%, rgba(255,255,255,1) 50%)"><div class="a20m-mirror-bg-img columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--limit-width columns-container--desktop "><div class="container padding-right-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="image align-center lazy"><img src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/icons/icons2/Exclusive-Amazon-_audiences_inverse2x._SL100_FMwebp_._TTW_.png" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/icons/icons2/Exclusive-Amazon-_audiences_inverse2x._TTW_.png" alt="" title="" height="257" width="257" style="height:100px;border-radius:0" data-max-image-preview="none"></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h1 class="heading align-center color-white heading-size--xtra-xtra-small">Reach more customers</h1></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%;text-shadow:4px 4px rgba(35, 47, 63, 0.5)"><h1 class="heading align-center color-white heading-size--large">Drive reach that matters</h1></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-center color-white text--word-break--normal text-size--large ">Amazon Ads has billions of shopping, streaming, and browsing signals to help connect your brand with the right customers, at the right time, in brand-safe placements.</p></div><div></div></div></div></div></div><div class="container padding-right-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="tab-container tab-container--horizontal-pill" data-event-component-tag="a20m_csa_tab_obj_rch"><div class="tab-container__titles"><ul 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background-color-transparent desktop" id="" style="width:100%"><div id="smallBusiness" class="tab__content"><a name="smallBusiness" class="anchor"></a><div class="tab__body"><div class="container padding-bottom-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-center color-white text--word-break--normal text-size--normal "><em>Achieve your goals with easy-to-use solutions for businesses of any size. </em></p></div><div class="container background-color-white border-radius-16px a20m box-shadow aos-wrapper border-type-none background-color-white desktop" id="sd" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--full-width columns-container--desktop "><div class="container border-radius-16px a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--half columns-container--full-width columns-container--desktop "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h2 class="heading align-start color-seattle-skies heading-size--medium">Sponsored Display</h2></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal ">Reach more customers interested in products like yours across Amazon, Twitch, and third-party sites and apps with Sponsored Display. With customizable creative elements and video formats, advertisers can showcase their brand and products through immersive storytelling.</p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:41.666666666666664%"><div class="align-start "><a href="https://advertising.amazon.com/solutions/products/sponsored-display?ref_=a20m_us_obj_rch_p_smb_sd" class="link link-type-button-outline " data-event-component-tag="link-e124a9c1-347a-4d90-9561-52686f292a7e" data-use-url-params="false" data-link-behavior="currentTab">Learn more<div></div></a></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:58.333333333333336%"><div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="align-start "><a href="https://advertising.amazon.com/register?ref_=a20m_us_obj_rch_p_smb_sd_rgstr" class="link link-type-button " data-event-component-tag="link-3b52f601-91ac-4616-a908-184eae71f731" data-use-url-params="false" data-link-behavior="currentTab">Get started<div></div></a></div></div></div></div><div></div><div></div></div></div><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%;background-position:top right;background-repeat:no-repeat;background-size:contain;background-image:url('https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/goal-pages/downyFountainCircle.png')" data-aos="zoom-in" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" a20m-column column column--default"><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="400" data-aos-duration="400"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/ad-placements/sponsoredDisplay_Desktop_Twitch__Small._BL10_FMwebp_._TTW_.png" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/ad-placements/sponsoredDisplay_Desktop_Twitch__Small._TTW_.png" alt="sponsored display example" title="" height="400" width="550" style="height:auto;border-radius:0" data-max-image-preview="none"></div></div></div></div></div></div></div><div class="container border-color-seattle-skies a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--full-width columns-container--desktop "><div class="container border-color-seattle-skies border-radius-16px padding-left-small padding-right-small padding-top-small padding-bottom-xmini border-left-2px border-right-2px border-top-2px border-bottom-2px a20m border-type-solid background-color-transparent desktop" id="" style="width:100%;background-repeat:no-repeat;background-position:left bottom;background-image:url('https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/goal-pages/seattleSkiesCornerNotch.png')"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--small ">Advertisers who use Sponsored Display Audiences on average have seen up to <span><span class="text-color-picker color-link-blue"><strong>82% of their ad-attributed sales driven by new-to-brand customers</strong></span></span>.<sup>1</sup></p></div></div></div></div></div></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="spacer"></div></div><div class="container background-color-white border-radius-16px a20m box-shadow aos-wrapper border-type-none background-color-white desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--full-width columns-container--desktop "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--half columns-container--full-width columns-container--desktop "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h2 class="heading align-start color-seattle-skies heading-size--medium">Sponsored Brands</h2></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal ">Sponsored Brands can help customers discover your brand and products with creative ads that appear in relevant Amazon shopping results.</p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:41.666666666666664%"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="align-start "><a href="https://advertising.amazon.com/solutions/products/sponsored-brands?ref_=a20m_us_obj_rch_p_smb_sb" class="link link-type-button-outline " data-event-component-tag="link-e124a9c1-347a-4d90-9561-52686f292a7e" data-use-url-params="false" data-link-behavior="currentTab">Learn more<div></div></a></div></div><div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:58.333333333333336%"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="align-start "><a href="https://advertising.amazon.com/register?ref_=a20m_us_obj_rch_p_smb_sb_rgstr" class="link link-type-button " data-event-component-tag="link-3b52f601-91ac-4616-a908-184eae71f731" data-use-url-params="false" data-link-behavior="currentTab">Get started<div></div></a></div></div><div></div></div></div><div></div></div></div><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%;background-position:top right;background-repeat:no-repeat;background-size:contain;background-image:url('https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/goal-pages/downyFountainCircle.png')" data-aos="zoom-in" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" a20m-column column column--default"><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="400" data-aos-duration="400"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/ad-placements/sponsoredBrands_Desktop_Small._BL10_FMwebp_._TTW_.png" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/ad-placements/sponsoredBrands_Desktop_Small._TTW_.png" alt="sponsored brands example" title="" height="400" width="550" style="height:auto;border-radius:0" data-max-image-preview="none"></div></div></div></div></div></div></div><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--full-width columns-container--desktop "><div class="container border-color-seattle-skies border-radius-16px padding-left-small padding-right-small padding-top-small border-left-2px border-right-2px border-top-2px border-bottom-2px a20m border-type-solid background-color-transparent desktop" id="" style="width:100%;background-repeat:no-repeat;background-position:left bottom;background-image:url('https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/goal-pages/seattleSkiesCornerNotch.png')"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--small ">On average, advertisers who activated a Sponsored Brands ad campaign <span><span class="text-color-picker color-link-blue"><strong>grew their branded searches by +59% over a 4 week period</strong></span></span>.<sup>2</sup></p></div></div></div></div></div></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="spacer"></div></div><div class="container background-color-white border-radius-16px a20m box-shadow aos-wrapper border-type-none background-color-white desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--full-width columns-container--desktop "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--half columns-container--full-width columns-container--desktop "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h2 class="heading align-start color-seattle-skies heading-size--medium">Sponsored TV</h2></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal ">Reach relevant audiences at scale across Amazon's exclusive and premium streaming content.</p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:41.666666666666664%"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="align-start "><a href="https://advertising.amazon.com/products/sponsored-tv?ref_=a20m_us_obj_rch_p_smb_spot" class="link link-type-button-outline " data-event-component-tag="link-e124a9c1-347a-4d90-9561-52686f292a7e" data-use-url-params="false" data-link-behavior="currentTab">Learn more<div></div></a></div></div><div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:58.333333333333336%"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="align-start "><a href="https://advertising.amazon.com/register?ref_=a20m_us_obj_rch_p_smb_spot_rgstr" class="link link-type-button " data-event-component-tag="link-3b52f601-91ac-4616-a908-184eae71f731" data-use-url-params="false" data-link-behavior="currentTab">Get started<div></div></a></div></div><div></div></div></div></div></div><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%;background-position:top right;background-repeat:no-repeat;background-size:contain;background-image:url('https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/goal-pages/downyFountainCircle.png')" data-aos="zoom-in" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" a20m-column column column--default"><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="400" data-aos-duration="400"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/videoAds/StreamingTV_1100x640._BL10_FMwebp_._TTW_.png" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/videoAds/StreamingTV_1100x640._TTW_.png" alt="sponsored tv with QR code and examples of channels: prime video, twitch, freevee, amazon publisher direct" title="" height="640" width="1100" style="height:auto;border-radius:0" data-max-image-preview="none"></div></div></div></div></div></div></div><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--full-width columns-container--desktop "><div class="container border-color-seattle-skies border-radius-16px padding-left-small padding-right-small padding-top-small border-left-2px border-right-2px border-top-2px border-bottom-2px a20m border-type-solid background-color-transparent desktop" id="" style="width:100%;background-repeat:no-repeat;background-position:left bottom;background-image:url('https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/goal-pages/seattleSkiesCornerNotch.png')"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--small "><span><span class="text-color-picker color-link-blue"><strong>175MM+ average</strong></span></span> monthly U.S. reach of Amazon ad-supported Streaming TV<sup>3</sup></p></div></div></div></div></div></div></div></div></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div id="enterprise" class="tab__content"><a name="enterprise" class="anchor"></a><div class="tab__body"><div class="container padding-bottom-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-center color-white text--word-break--normal text-size--normal "><em>Achieve your goals with everything in small business, plus these advanced solutions. </em></p></div><div class="container background-color-white border-radius-16px a20m box-shadow aos-wrapper border-type-none background-color-white desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--full-width columns-container--desktop "><div class="container border-radius-16px a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--half columns-container--full-width columns-container--desktop "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h2 class="heading align-start color-seattle-skies heading-size--medium">Video ads</h2></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal ">Reach a leaned-in audience at scale with engaging Streaming TV and online video ad solutions. Connect with customers in Streaming TV exclusive originals on Amazon Freevee, livestreamed entertainment on Twitch, live sports including Thursday Night Football, top TV and network broadcaster apps, and Fire TV Channels, or run your in-stream and out-stream video ads on Amazon-owned sites and across the web on leading third-party publisher sites.</p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:41.666666666666664%"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:83.33333333333333%"><div class="align-start "><a href="https://advertising.amazon.com/solutions/products/video-ads?ref_=a20m_us_obj_rch_p_ent_va" class="link link-type-button-outline " data-event-component-tag="link-b3053b1a-5d88-47c3-a033-bfac546e99a1" data-use-url-params="false" data-link-behavior="currentTab">Learn more<div></div></a></div></div><div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:58.333333333333336%"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="align-start "><a href="https://advertising.amazon.com/contact-sales?ref_=a20m_us_obj_rch_p_ent_va_cntct" class="link link-type-button " data-event-component-tag="link-3b52f601-91ac-4616-a908-184eae71f731" data-use-url-params="false" data-link-behavior="currentTab">Get started<div></div></a></div></div><div></div></div></div><div></div></div></div><div class="container padding-top-large a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="zoom-in" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="video align-start" data-event-component-tag="video-6fba3b42-ed3c-416b-ab53-1de425f6210a"><video crossorigin="anonymous" height="auto" autoplay="" muted loop="" style="border-radius:16px" class=""><source src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/videos/STV_Demo_Video_-_Fire_TV_to_Freevee_1_2.mp4" type="video/mp4"><source src="https://m.media-amazon.com/images/G/01/sell/video/18Q3-WhySOA-60s._CB1579894933_.mp4" type="video/mp4"></video></div></div></div></div></div></div></div><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--full-width columns-container--desktop "><div class="container border-color-seattle-skies border-radius-16px padding-left-small padding-right-small padding-top-small border-left-2px border-right-2px border-top-2px border-bottom-2px a20m border-type-solid background-color-transparent desktop" id="" style="width:100%;background-repeat:no-repeat;background-position:left bottom;background-image:url('https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/goal-pages/seattleSkiesCornerNotch.png')"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--small ">Advertisers in the US can reach an <span><span class="text-color-picker color-link-blue"><strong>average monthly audience of 155MM+</strong></span></span> across Amazon ad-supported Streaming TV including Amazon Freevee, Amazon Publisher Direct, Fire TV Channels, Thursday Night Football, and Twitch.<sup>4</sup></p></div></div></div></div></div></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="spacer"></div></div><div class="container background-color-white border-radius-16px a20m box-shadow aos-wrapper border-type-none background-color-white desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--full-width columns-container--desktop "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--66-33 columns-container--full-width columns-container--desktop "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h2 class="heading align-start color-seattle-skies heading-size--medium">Audio ads</h2></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal ">Reach unique, high-quality audiences across our audio supply, including Amazon Music, Alexa News, Twitch audio ads, and Amazon Publisher Direct. Customize with genre insights or layer in first-party insights to reach the right audience at scale.</p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:33.333333333333336%"><div class="align-start "><a href="https://advertising.amazon.com/solutions/products/audio-ads?ref_=a20m_us_obj_rch_p_ent_aa" class="link link-type-button-outline " data-event-component-tag="link-b3053b1a-5d88-47c3-a033-bfac546e99a1" data-use-url-params="false" data-link-behavior="currentTab">Learn more<div></div></a></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:66.66666666666667%"><div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="align-start "><a href="https://advertising.amazon.com/contact-sales?ref_=a20m_us_obj_rch_p_ent_aa_cntct" class="link link-type-button " data-event-component-tag="link-3b52f601-91ac-4616-a908-184eae71f731" data-use-url-params="false" data-link-behavior="currentTab">Get started<div></div></a></div></div><div></div></div></div><div></div></div></div><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%;background-position:top right;background-repeat:no-repeat;background-size:contain;background-image:url('https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/goal-pages/downyFountainCircle.png')" data-aos="zoom-in" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" a20m-column column column--default"><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="400" data-aos-duration="400"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/ad-placements/audioAds_Small._BL10_FMwebp_._TTW_.png" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/ad-placements/audioAds_Small._TTW_.png" alt="audio ads logos" title="" height="400" width="550" style="height:auto;border-radius:0" data-max-image-preview="none"></div></div></div></div></div></div></div><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--full-width columns-container--desktop "><div class="container border-color-seattle-skies border-radius-16px padding-left-small padding-right-small padding-top-small border-left-2px border-right-2px border-top-2px border-bottom-2px a20m border-type-solid background-color-transparent desktop" id="" style="width:100%;background-repeat:no-repeat;background-position:left bottom;background-image:url('https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/goal-pages/seattleSkiesCornerNotch.png')"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--small ">Amazon streaming audio ads helps you <span><span class="text-color-picker color-link-blue"><strong>reach more than 77% of total ad-supported audio streaming hours</strong></span></span> on Alexa-enabled devices across Amazon Music ad-supported tier, Alexa News, and Amazon Publisher Direct (APD).<sup>5</sup></p></div></div></div></div></div></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="spacer"></div></div><div class="container background-color-white border-radius-16px a20m box-shadow aos-wrapper border-type-none background-color-white desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--full-width columns-container--desktop "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--66-33 columns-container--full-width columns-container--desktop "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h2 class="heading align-start color-seattle-skies heading-size--medium">Display ads</h2></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal ">Scale your reach to more customers with display ads across Amazon properties and devices like Fire TV, Fire tablet, Echo Show, and the Prime Video app, and premium third-party content.</p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:33.333333333333336%"><div class="align-start "><a href="https://advertising.amazon.com/products/display-ads?ref_=a20m_us_obj_rch_p_ent_da" class="link link-type-button-outline " data-event-component-tag="link-b3053b1a-5d88-47c3-a033-bfac546e99a1" data-use-url-params="false" data-link-behavior="currentTab">Learn more<div></div></a></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:66.66666666666667%"><div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="align-start "><a href="https://advertising.amazon.com/contact-sales?ref_=a20m_us_obj_rch_p_ent_da_cntct" class="link link-type-button " data-event-component-tag="link-3b52f601-91ac-4616-a908-184eae71f731" data-use-url-params="false" data-link-behavior="currentTab">Get started<div></div></a></div></div><div></div></div></div><div></div></div></div><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%;background-position:top right;background-repeat:no-repeat;background-size:contain;background-image:url('https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/goal-pages/downyFountainCircle.png')" data-aos="zoom-in" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" a20m-column column column--default"><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="400" data-aos-duration="400"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/ad-placements/spondoredVideoFireTV_Small._BL10_FMwebp_._TTW_.png" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/ad-placements/spondoredVideoFireTV_Small._TTW_.png" alt="display ad example" title="" height="400" width="550" style="height:auto;border-radius:0" data-max-image-preview="none"></div></div></div></div></div></div></div><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--full-width columns-container--desktop "><div class="container border-color-seattle-skies border-radius-16px padding-left-small padding-right-small padding-top-small border-left-2px border-right-2px border-top-2px border-bottom-2px a20m border-type-solid background-color-transparent desktop" id="" style="width:100%;background-repeat:no-repeat;background-position:left bottom;background-image:url('https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/goal-pages/seattleSkiesCornerNotch.png')"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--small ">Fire TV display ads provided a median <span><span class="text-color-picker color-link-blue"><strong>125% incremental reach</strong></span></span> when added to STV video ad campaign(s).<sup>6</sup></p></div></div></div></div></div></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="spacer"></div></div><div class="container background-color-white border-radius-16px a20m box-shadow aos-wrapper border-type-none background-color-white desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--full-width columns-container--desktop "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--66-33 columns-container--full-width columns-container--desktop "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h2 class="heading align-start color-seattle-skies heading-size--medium">Custom and out-of-home ads</h2></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal ">Connect to new customers in innovative and impactful ways. Our custom sponsorships are attention-capturing, tailor-made experiences that run on Amazon properties such as Prime Video live sports broadcasts, Amazon Music concerts, gaming events, and Amazon Freevee, as well as on-package advertising, in-show virtual product placements, and more.</p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:33.333333333333336%"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:66.66666666666667%"><div class="align-start "><a href="https://advertising.amazon.com/solutions/products/custom-solutions?ref_=a20m_us_obj_rch_p_ent_cus" class="link link-type-button-outline " data-event-component-tag="link-b3053b1a-5d88-47c3-a033-bfac546e99a1" data-use-url-params="false" data-link-behavior="currentTab">Learn more<div></div></a></div></div><div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:66.66666666666667%"><div class="align-start "><a href="https://advertising.amazon.com/contact-sales?ref_=a20m_us_obj_rch_p_ent_cus_cntct" class="link link-type-button " data-event-component-tag="link-3b52f601-91ac-4616-a908-184eae71f731" data-use-url-params="false" data-link-behavior="currentTab">Get started<div></div></a></div></div></div></div></div><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%;background-position:top right;background-repeat:no-repeat;background-size:contain;background-image:url('https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/goal-pages/downyFountainCircle.png')" data-aos="zoom-in" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" a20m-column column column--default"><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="400" data-aos-duration="400"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/ad-placements/customAds_Small._BL10_FMwebp_._TTW_.png" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/ad-placements/customAds_Small._TTW_.png" alt="custom on box ad example" title="" height="400" width="550" style="height:auto;border-radius:0" data-max-image-preview="none"></div></div></div></div></div></div></div></div></div></div></div></div></div></div><div class="tab__bottom-sheet"><svg width="24" height="24" viewbox="0 0 352 512" fill="currentColor" class="icon icon-x"><path d="M231.6 256l130.1-130.1c4.7-4.7 4.7-12.3 0-17l-22.6-22.6c-4.7-4.7-12.3-4.7-17 0L192 216.4 61.9 86.3c-4.7-4.7-12.3-4.7-17 0l-22.6 22.6c-4.7 4.7-4.7 12.3 0 17L152.4 256 22.3 386.1c-4.7 4.7-4.7 12.3 0 17l22.6 22.6c4.7 4.7 12.3 4.7 17 0L192 295.6l130.1 130.1c4.7 4.7 12.3 4.7 17 0l22.6-22.6c4.7-4.7 4.7-12.3 0-17L231.6 256z"></path></svg><div class="tab__filter-content"><li><div class="tab__option"><input type="radio" id="tab-smallBusiness" value="Small business"><label for="tab-smallBusiness">Small business</label></div></li><li><div class="tab__option"><input type="radio" id="tab-enterprise" value="Enterprise"><label for="tab-enterprise">Enterprise</label></div></li></div></div></div></div></div></div></div></div></div><div class="container padding-left-large padding-right-large a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--limit-width columns-container--desktop "><div class="container padding-bottom-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%;position:relative"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--limit-width columns-container--desktop display-grid"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container padding-bottom-small a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-right" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class="line color-robins-egg line-width--pill"></div></div><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><h2 class="heading align-start color-normal heading-size--normal">New to Amazon Ads? Start here</h2></div></div></div><div class="container background-color-white bg-no-repeat border-color-white border-radius-16px padding-left-large padding-right-large padding-top-large padding-bottom-large a20m box-shadow aos-wrapper border-type-none background-color-white desktop" id="" style="width:100%;background-image:url('https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/home/Feb2023/gettingStartedCardBackground_03.png');background-size:cover;background-position:center center" data-aos="fade-up" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class="a20m-mirror-bg-img columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--66-33 columns-container--full-width columns-container--desktop "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div title="https://advertising.amazon.com/get-started?ref_=a20m_us_obj_rch_gsh" class="align-start"><a class="link-container align-start" href="https://advertising.amazon.com/get-started?ref_=a20m_us_obj_rch_gsh" data-event-component-tag="linkContainer-2b4c984d-144d-4ab9-8bd7-6b5edb19c2f2" aria-label="Link to getting started hub"></a><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><a class="link-container align-start" href="https://advertising.amazon.com/get-started?ref_=a20m_us_obj_rch_gsh" data-event-component-tag="linkContainer-2b4c984d-144d-4ab9-8bd7-6b5edb19c2f2" aria-label="Link to getting started hub"></a><div class=" a20m-column column column--default"><a class="link-container align-start" href="https://advertising.amazon.com/get-started?ref_=a20m_us_obj_rch_gsh" data-event-component-tag="linkContainer-2b4c984d-144d-4ab9-8bd7-6b5edb19c2f2" aria-label="Link to getting started hub"><div class="container padding-bottom-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h3 class="heading align-start color-normal heading-size--small">Find your path to advertising success with Amazon Ads in just under a minute. Our quick assessment delivers curated case studies, guides, and product information aligned with your goal.</h3></div></a><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><a class="link-container align-start" href="https://advertising.amazon.com/get-started?ref_=a20m_us_obj_rch_gsh" data-event-component-tag="linkContainer-2b4c984d-144d-4ab9-8bd7-6b5edb19c2f2" aria-label="Link to getting started hub"><div class="align-start "><a href="https://advertising.amazon.com/get-started?ref_=a20m_us_obj_rch_gsh" class="link link-type-button " aria-label="Link to getting started hub" data-event-component-tag="link-20e57b9d-9c30-401d-b006-8b51513ed652" data-use-url-params="false" data-link-behavior="currentTab">Start now<div></div></a></div></a></div></div></div></div></div></div></div></div><div></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--full-width columns-container--desktop "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container padding-bottom-small a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-right" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class="line color-robins-egg line-width--pill"></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h2 class="heading align-start color-normal heading-size--normal">Educational resources</h2></div></div></div><div class="container background-color-white border-color-white border-radius-16px padding-left-small padding-right-small padding-top-small padding-bottom-small a20m box-shadow border-type-none background-color-white desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--half columns-container--full-width columns-container--desktop "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/HeadersThumbnails/icons/IconsLayout02_AdvertiserAudiences_Thumbnail_CrispBreeze._BL10_FMwebp_._TTW_.jpg" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/HeadersThumbnails/icons/IconsLayout02_AdvertiserAudiences_Thumbnail_CrispBreeze._TTW_.jpg" alt="icon of two people in circle with speaker phone" title="" height="730" width="1092" style="height:auto;border-radius:16px" data-max-image-preview="none"></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container padding-bottom-xmini a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h3 class="heading align-start color-normal heading-size--normal">What is marketing reach? Here's everything you need to know.</h3></div><div class="container padding-bottom-mini a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--medium ">There are many ways that reach can be an important factor in your advertising campaigns and marketing strategy. We’re breaking down the basics here for advertisers of all levels.</p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="align-start "><a href="https://advertising.amazon.com/library/guides/marketing-reach?ref_=a20m_us_obj_rch_rs_lbr_gd_mktgrch" class="link link-type-button-secondary size-xxx-small " data-event-component-tag="link-e77f1752-cce9-465e-ab8d-bd7c2b5ddd4b" data-use-url-params="false" data-link-behavior="currentTab">Read the guide<svg width="20px" height="20px" viewbox="0 0 20 19" fill="" class="icon icon-arrow-link"><g xmlns="http://www.w3.org/2000/svg" id="Buttons" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g id="buttonStyling" transform="translate(-546.000000, -1221.000000)" stroke="#232F3F" stroke-width="2"><g id="arrowLinkSmall" transform="translate(547.000000, 1222.000000)"><polyline id="Path-2" stroke-linejoin="round" transform="translate(10.800000, 8.228571) rotate(-90.000000) translate(-10.800000, -8.228571) " points="7.71428571 6.68571429 10.8 9.77142857 13.8857143 6.68571429"></polyline><line x1="6.17142857" y1="14.4" x2="6.17142857" y2="2.05714286" id="Path-2-Copy" stroke-linejoin="round" transform="translate(6.171429, 8.228571) rotate(-90.000000) translate(-6.171429, -8.228571) "></line><path d="M2.72119538,12.4740161 C4.16167528,14.861031 6.78015598,16.4571429 9.77142857,16.4571429 C14.3159431,16.4571429 18,12.7730859 18,8.22857143 C18,3.68405692 14.3159431,0 9.77142857,0 C6.75626011,0 4.11986345,1.6217149 2.68689937,4.04048393" id="Path"></path></g></g></g></svg></a></div></div></div></div></div></div></div></div></div></div></div></div></div><div class="container padding-left-large padding-right-large padding-bottom-large a20m border-type-none background-color-transparent desktop" id="" style="width:100%;background-repeat:repeat-x;background-position:top left;background-size:auto;background-image:url('https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/goal-pages/footerOverlowBackgroundGraphic.png'), linear-gradient(45deg, rgba(1,146,221,1) 0%, rgba(84,179,190,1) 51%, rgba(105,212,157,1) 100%)"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--limit-width columns-container--desktop "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--full-width columns-container--desktop "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container padding-bottom-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="line color-robins-egg line-width--pill"></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h2 class="heading align-start color-normal heading-size--normal">FAQs</h2></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--full-width columns-container--desktop "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question" class=" accordion background-color-white" data-is-faq="true" data-event-component-tag="a20m_csa_acc_obj_rch_1"><div class="title_container"><div itemprop="name" class="title">What is brand reach?</div><svg width="24" height="24" viewbox="0 0 28 28" class="accordionOpen" aria-label="open"><g stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g transform="translate(-1043.000000, -38.000000)" stroke="#232F3F" stroke-width="3"><g transform="translate(40.000000, 40.000000)"><g transform="translate(1005.000000, 0.000000)"><path d="M12,0 L12,24 M24,12 L0,12"></path></g></g></g></g></svg><svg width="24" height="24" viewbox="0 0 27 3" class="accordionClose" aria-label="close"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g transform="translate(-1043.000000, -43.000000)" stroke="#232F3F" stroke-width="3"><g transform="translate(1056.500000, 44.500000) rotate(-360.000000) translate(-1056.500000, -44.500000) translate(1044.500000, 44.000000)"><line x1="24" y1="0.5" x2="-5.66213743e-14" y2="0.5"></line></g></g></g></svg></div><div itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer" class="content"><div itemprop="text"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal ">Brand reach is the total number of potential customers that come into contact with your brand. This can include customers reached through brand awareness campaigns, online or in-person advertising, social media, thought leadership, and more.</p></div></div></div></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question" class=" accordion background-color-white" data-is-faq="true" data-event-component-tag="a20m_csa_acc_obj_rch_2"><div class="title_container"><div itemprop="name" class="title">Why is brand reach important?</div><svg width="24" height="24" viewbox="0 0 28 28" class="accordionOpen" aria-label="open"><g stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g transform="translate(-1043.000000, -38.000000)" stroke="#232F3F" stroke-width="3"><g transform="translate(40.000000, 40.000000)"><g transform="translate(1005.000000, 0.000000)"><path d="M12,0 L12,24 M24,12 L0,12"></path></g></g></g></g></svg><svg width="24" height="24" viewbox="0 0 27 3" class="accordionClose" aria-label="close"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g transform="translate(-1043.000000, -43.000000)" stroke="#232F3F" stroke-width="3"><g transform="translate(1056.500000, 44.500000) rotate(-360.000000) translate(-1056.500000, -44.500000) translate(1044.500000, 44.000000)"><line x1="24" y1="0.5" x2="-5.66213743e-14" y2="0.5"></line></g></g></g></svg></div><div itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer" class="content"><div itemprop="text"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal ">Brand reach is important because it is indicative of the number of potential customers your brand could access. The larger your brand’s reach, the greater the likelihood your brand has to build awareness and loyalty to drive sales.</p></div></div></div></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="buybox" style="width:100%"><div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question" class=" accordion background-color-white" data-is-faq="true" data-event-component-tag="a20m_csa_acc_obj_rch_3"><div class="title_container"><div itemprop="name" class="title">How do you increase brand reach?</div><svg width="24" height="24" viewbox="0 0 28 28" class="accordionOpen" aria-label="open"><g stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g transform="translate(-1043.000000, -38.000000)" stroke="#232F3F" stroke-width="3"><g transform="translate(40.000000, 40.000000)"><g transform="translate(1005.000000, 0.000000)"><path d="M12,0 L12,24 M24,12 L0,12"></path></g></g></g></g></svg><svg width="24" height="24" viewbox="0 0 27 3" class="accordionClose" aria-label="close"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g transform="translate(-1043.000000, -43.000000)" stroke="#232F3F" stroke-width="3"><g transform="translate(1056.500000, 44.500000) rotate(-360.000000) translate(-1056.500000, -44.500000) translate(1044.500000, 44.000000)"><line x1="24" y1="0.5" x2="-5.66213743e-14" y2="0.5"></line></g></g></g></svg></div><div itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer" class="content"><div itemprop="text"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal ">Brand reach can be increased in a number of ways, including brand awareness campaigns, product advertising, and telling your brand story. 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These metrics can include site traffic, sales conversions, video views, and more.</p></div></div></div></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="buybox" style="width:100%"><div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question" class=" accordion background-color-white" data-is-faq="true" data-event-component-tag="a20m_csa_acc_obj_rch_5"><div class="title_container"><div itemprop="name" class="title">What is marketing reach?</div><svg width="24" height="24" viewbox="0 0 28 28" class="accordionOpen" aria-label="open"><g stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g transform="translate(-1043.000000, -38.000000)" stroke="#232F3F" stroke-width="3"><g transform="translate(40.000000, 40.000000)"><g transform="translate(1005.000000, 0.000000)"><path d="M12,0 L12,24 M24,12 L0,12"></path></g></g></g></g></svg><svg width="24" height="24" viewbox="0 0 27 3" class="accordionClose" aria-label="close"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g transform="translate(-1043.000000, -43.000000)" stroke="#232F3F" stroke-width="3"><g transform="translate(1056.500000, 44.500000) rotate(-360.000000) translate(-1056.500000, -44.500000) translate(1044.500000, 44.000000)"><line x1="24" y1="0.5" x2="-5.66213743e-14" y2="0.5"></line></g></g></g></svg></div><div itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer" class="content"><div itemprop="text"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal "><a href="https://advertising.amazon.com/library/guides/marketing-reach?ref_=a20m_us_obj_rch_faq_lbr_gd_mktgrch"><u>Marketing reach</u></a> refers to the measurement of the size of the audience that has seen your ads or campaign content. Reach measures your actual audience, and marketing reach measures the potential customers a campaign could reach. These can refer to specific audience segments or to a broader percentage of the population</p></div></div></div></div></div></div></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--full-width columns-container--desktop "><div class="container padding-left-mini padding-right-mini padding-bottom-large a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="line color-white line-width--thin"></div></div><div class="container background-color-white border-radius-16px padding-right-small padding-top-mini padding-bottom-mini a20m border-type-none background-color-white desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container padding-left-mini padding-right-mini a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div id="a20m-feedback-static-tab-container-fdfbee17-ec82-47ab-bcd5-aed78a81684d"></div></div></div></div></div></div></div></div></div></div></div></div></div><div class="container background-color-violet padding-left-small padding-right-small padding-top-large padding-bottom-large a20m border-type-none background-color-violet desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--limit-width columns-container--desktop "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-white text--word-break--normal text-size--small "><em>Sources:<br></em><sup><br>1 </sup>Amazon internal, 2021, US<br><sup>2 </sup>Amazon internal, 2022, WW<br><sup>3</sup> Amazon Internal, December 2023 - March 2024, US, Unduplicated monthly audience across Prime Video, Amazon Freevee, Twitch, Fire TV Channels, and Amazon Publisher Direct.<br><sup>4 </sup>Amazon Internal, Q4 2022, US<br><sup>5 </sup>Amazon internal, 2022, US<br><sup>6 </sup>Amazon internal, 2023, US</p></div></div></div></div></div></div> </div> </div> <div id="a20m-feedback-float-tab-container" data-subpage-type="Objective"> </div> <footer id="a20m-footer" style="min-height: 150px; 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