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background-color-transparent desktop" id="" style="width:100%"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="container bg-no-repeat padding-left-large padding-right-large padding-top-xlarge padding-bottom-large a20m border-type-none background-color-transparent desktop" id="" style="width:100%;min-height:450px;display:grid;align-items:center;background-image:url('https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/audioAds/productHeroBilboa.jpg');background-size:cover;background-position:bottom center"><div class="a20m-mirror-bg-img columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--66-33 columns-container--limit-width columns-container--desktop "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container padding-bottom-mini a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h1 class="heading align-start color-white heading-size--large">Audio ads</h1></div><div class="container padding-bottom-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-white text--word-break--normal text-size--small ">Amazon audio ads can help you reach larger, unique ad-supported audiences across first-party and third-party streaming audio services, and measure impact against the brand goals you care about. With both advertisers and listeners in mind, Amazon Ads makes it easy to connect with audiences in those hard-to-reach moments in the home and beyond.</p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="align-start "><a href="https://advertising.amazon.com/contact-sales?ref_=a20m_us_p_aa_h_cntct_c" class="link link-type-button-primary-sec " aria-label="Contact sales form" data-event-component-tag="link-bd9db62d-acbd-4ad1-8043-96ed7414af5d" data-use-url-params="false" data-link-behavior="currentTab">Contact us<div></div></a></div></div></div></div><div class="container padding-left-small padding-right-small padding-top-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="image align-center lazy"><img src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/audioAds/amazonAlexaDeviceHero._BL10_FMwebp_._TTW_.png" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/audioAds/amazonAlexaDeviceHero._TTW_.png" alt="Amazon alexa device" title="" height="900" width="900" style="height:auto;border-radius:0" data-max-image-preview="none"></div></div></div></div></div><div style="display:none"></div><div class="container background-color-white padding-left-large padding-right-large padding-top-large padding-bottom-small a20m border-type-none background-color-white desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--limit-width columns-container--desktop "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--full-width columns-container--desktop "><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" a20m-column column column--default"><div class="container padding-bottom-small a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-right" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class="line color-heliotrope line-width--pill"></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h2 class="heading align-start color-normal heading-size--normal">Key benefits</h2></div></div></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--third columns-container--full-width columns-container--desktop "><div class="container padding-right-small padding-bottom-small a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h3 class="heading align-start color-normal heading-size--small">Access exclusive first-party and premium third-party content</h3></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--small ">Your brand messaging can be heard across exclusive first-party and premium third-party publishers that are streaming audio content across devices.</p></div></div></div><div class="container padding-right-small padding-bottom-small a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="400" data-aos-duration="400"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h3 class="heading align-start color-normal heading-size--small">Discover relevant audiences</h3></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--small ">Connect with new audiences using our robust audience insights, based on billions of shopping and streaming signals.</p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--xtra-small "><em>Audience capabilities vary per locale and audio ad solution.</em></p></div></div></div><div class="container padding-right-small padding-bottom-small a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="600" data-aos-duration="400"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h3 class="heading align-start color-normal heading-size--small">Use seamless, easy-to-use media tools</h3></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--small ">We can help you plan, activate, and measure your audio campaign with easy-to-use media tools and a collaborative <a href="https://advertising.amazon.com/creative-solutions/services?ref_=a20m_us_p_aa_bnft_p_crtv_serv_c"><u>creative services team</u></a>.</p></div></div></div><div class="container padding-right-small padding-bottom-small a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h3 class="heading align-start color-normal heading-size--small">Measure campaign impact</h3></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--small ">Brands can measure the success of their audio campaign, utilizing Amazon’s first-party reporting and third-party measurement solutions to provide visibility into performance and attribution on Amazon.</p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--xtra-small "><em>Measurement capabilities vary per locale and audio ad solution.</em></p></div></div></div><div class="container padding-right-small padding-bottom-small a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="400" data-aos-duration="400"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h3 class="heading align-start color-normal heading-size--small">Innovate with unique Alexa experiences</h3></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--small ">Our audio advertising takes innovation to the next level, allowing you to reach and engage connected home audiences as they interact with your brand using voice commands and the power of Alexa.</p></div></div></div></div></div></div></div></div></div><div class="container background-color-bilboa-flower padding-left-large padding-right-large padding-top-large padding-bottom-large a20m aos-wrapper border-type-none background-color-bilboa-flower desktop" id="" style="width:100%" data-aos="fade" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--limit-width columns-container--desktop display-grid"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--half columns-container--full-width columns-container--desktop columns-container--collapsed "><div class="container padding-bottom-small a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" a20m-column column column--default"><div class="container padding-bottom-small a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-right" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class="line color-white line-width--pill"></div></div><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><h2 class="heading align-start color-white heading-size--normal">Featured solutions</h2></div></div></div><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%;display:grid;align-itmes:center" data-aos="fade-left" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="image align-center lazy"><img src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/technology-services/arrowDownPillAdditiveHelio._BL10_FMwebp_._TTW_.png" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/technology-services/arrowDownPillAdditiveHelio._TTW_.png" alt="" title="" height="91" width="546" style="height:auto;border-radius:0" data-max-image-preview="none"></div></div></div></div></div></div></div><div style="display:none"></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--half columns-container--full-width columns-container--desktop "><div class="container background-color-white border-radius-16px padding-left-small padding-right-small padding-top-small padding-bottom-small a20m box-shadow aos-wrapper border-type-none background-color-white desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" a20m-column column column--default"><div class="container padding-bottom-mini a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/pageElements/Icons/Heliotrope2x/Music_Heliotrope_2x._SL100_FMwebp_._TTW_.png" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/pageElements/Icons/Heliotrope2x/Music_Heliotrope_2x._TTW_.png" alt="icon of a musical note surrounded by audio wavelengths" title="" height="256" width="256" style="height:100px;border-radius:0" data-max-image-preview="none"></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h2 class="heading align-start color-heliotrope heading-size--normal">Standard audio ads</h2></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--small ">These 10-to-60-second non-skippable audio ads play between breaks for listeners across first-party and third-party audio content.</p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="align-start "><a href="https://advertising.amazon.com/resources/ad-specs/audio-ads?ref_=a20m_us_p_aa_spcs_stndrd_c" class="link link-type-normal-new " aria-label="Audio ad specs" data-event-component-tag="link-e124a9c1-347a-4d90-9561-52686f292a7e" data-use-url-params="false" data-link-behavior="currentTab"><svg width="39px" height="36px" viewbox="0 0 39 36" class="icon icon-arrow-link" aria-hidden="true"><g xmlns="http://www.w3.org/2000/svg" id="Buttons" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g id="buttonStyling" transform="translate(-465.000000, -1440.000000)" stroke="#232F3F" stroke-width="3"><g id="arrowLinkLarge" transform="translate(467.000000, 1442.000000)"><polyline id="Path-2" stroke-linejoin="round" transform="translate(21.000000, 16.000000) rotate(-90.000000) translate(-21.000000, -16.000000) " points="15 13 21 19 27 13"></polyline><line x1="12" y1="28" x2="12" y2="4" id="Path-2-Copy" stroke-linejoin="round" transform="translate(12.000000, 16.000000) rotate(-90.000000) translate(-12.000000, -16.000000) "></line><path d="M5.29121323,24.2550314 C8.09214638,28.8964491 13.1836366,32 19,32 C27.836556,32 35,24.836556 35,16 C35,7.163444 27.836556,0 19,0 C13.1371724,0 8.0108456,3.15333452 5.22452655,7.85649653" id="Path"></path></g></g></g></svg></a></div></div></div></div><div class="container background-color-white border-radius-16px padding-left-small padding-right-small padding-top-small padding-bottom-small a20m box-shadow aos-wrapper border-type-none background-color-white desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="400" data-aos-duration="400"><div class=" a20m-column column column--default"><div class="container padding-bottom-mini a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/pageElements/Icons/Heliotrope2x/User-interaction_Heliotrope2x1x._SL100_FMwebp_._TTW_.png" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/pageElements/Icons/Heliotrope2x/User-interaction_Heliotrope2x1x._TTW_.png" alt="Icon of a hand tapping a surface" title="" height="256" width="256" style="height:100px;border-radius:0" data-max-image-preview="none"></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h2 class="heading align-start color-heliotrope heading-size--normal">Interactive audio ads</h2></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--small ">Interactive audio ads are a turnkey creative format that drive customers to take the next step in their purchase journey, using their voice for quick and simple responses (“Alexa, add to cart,” “Alexa, send more info,” or “Alexa, remind me”).</p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="align-start "><a href="https://advertising.amazon.com/resources/whats-new/interactive-audio-ads?ref_=a20m_us_p_aa_spcs_intrctv_c" class="link link-type-normal-new " aria-label="Interactive audio ads" data-event-component-tag="link-e124a9c1-347a-4d90-9561-52686f292a7e" data-use-url-params="false" data-link-behavior="currentTab"><svg width="39px" height="36px" viewbox="0 0 39 36" class="icon icon-arrow-link" aria-hidden="true"><g xmlns="http://www.w3.org/2000/svg" id="Buttons" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g id="buttonStyling" transform="translate(-465.000000, -1440.000000)" stroke="#232F3F" stroke-width="3"><g id="arrowLinkLarge" transform="translate(467.000000, 1442.000000)"><polyline id="Path-2" stroke-linejoin="round" transform="translate(21.000000, 16.000000) rotate(-90.000000) translate(-21.000000, -16.000000) " points="15 13 21 19 27 13"></polyline><line x1="12" y1="28" x2="12" y2="4" id="Path-2-Copy" stroke-linejoin="round" transform="translate(12.000000, 16.000000) rotate(-90.000000) translate(-12.000000, -16.000000) "></line><path d="M5.29121323,24.2550314 C8.09214638,28.8964491 13.1836366,32 19,32 C27.836556,32 35,24.836556 35,16 C35,7.163444 27.836556,0 19,0 C13.1371724,0 8.0108456,3.15333452 5.22452655,7.85649653" id="Path"></path></g></g></g></svg></a></div></div></div></div><div class="container background-color-white border-radius-16px padding-left-small padding-right-small padding-top-small padding-bottom-small a20m box-shadow aos-wrapper border-type-none background-color-white desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" a20m-column column column--default"><div class="container padding-bottom-mini a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/pageElements/Icons/Heliotrope2x/Echo_Heliotrope2x1x._SL100_FMwebp_._TTW_.png" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/pageElements/Icons/Heliotrope2x/Echo_Heliotrope2x1x._TTW_.png" alt="Icon of an amazon alexa device" title="" height="256" width="256" style="height:100px;border-radius:0" data-max-image-preview="none"></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h2 class="heading align-start color-heliotrope heading-size--normal">Branded experiences with Alexa</h2></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--small ">Branded experiences with Alexa help elevate your current audio creatives by adding a custom-branded Alexa call-to-action and giving audiences a destination to learn more, interact with your content, or even shop for your offering.</p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="align-start "><a href="https://advertising.amazon.com/resources/whats-new/brand-experience-with-alexa-beta-launch?ref_=a20m_us_p_aa_wn_brndexp_c" class="link link-type-normal-new " aria-label="Branded experiences with Alexa" data-event-component-tag="link-e124a9c1-347a-4d90-9561-52686f292a7e" data-use-url-params="false" data-link-behavior="currentTab"><svg width="39px" height="36px" viewbox="0 0 39 36" class="icon icon-arrow-link" aria-hidden="true"><g xmlns="http://www.w3.org/2000/svg" id="Buttons" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g id="buttonStyling" transform="translate(-465.000000, -1440.000000)" stroke="#232F3F" stroke-width="3"><g id="arrowLinkLarge" transform="translate(467.000000, 1442.000000)"><polyline id="Path-2" stroke-linejoin="round" transform="translate(21.000000, 16.000000) rotate(-90.000000) translate(-21.000000, -16.000000) " points="15 13 21 19 27 13"></polyline><line x1="12" y1="28" x2="12" y2="4" id="Path-2-Copy" stroke-linejoin="round" transform="translate(12.000000, 16.000000) rotate(-90.000000) translate(-12.000000, -16.000000) "></line><path d="M5.29121323,24.2550314 C8.09214638,28.8964491 13.1836366,32 19,32 C27.836556,32 35,24.836556 35,16 C35,7.163444 27.836556,0 19,0 C13.1371724,0 8.0108456,3.15333452 5.22452655,7.85649653" id="Path"></path></g></g></g></svg></a></div></div></div></div><div class="container background-color-white border-radius-16px padding-left-small padding-right-small padding-top-small padding-bottom-small a20m box-shadow aos-wrapper border-type-none background-color-white desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="400" data-aos-duration="400"><div class=" a20m-column column column--default"><div class="container padding-bottom-mini a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/pageElements/Icons/Heliotrope2x/Smartphone_mobile_Heliotrope2x1x._SL100_FMwebp_._TTW_.png" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/pageElements/Icons/Heliotrope2x/Smartphone_mobile_Heliotrope2x1x._TTW_.png" alt="Icon of hands interacting with a mobile device" title="" height="256" width="256" style="height:100px;border-radius:0" data-max-image-preview="none"></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h2 class="heading align-start color-heliotrope heading-size--normal">Podcast ads</h2></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--small "><a href="https://advertising.amazon.com/solutions/products/amazon-dsp?ref_=a20m_us_p_aa_p_dsp_c"><u>Amazon DSP</u></a> allows advertisers to programmatically access quality podcast inventory at scale to deliver relevant messaging in a <a href="https://advertising.amazon.com/library/guides/brand-safety?ref_=a20m_us_p_aa_lbr_gd_bs_c"><u>brand-safe</u></a> environment.</p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="align-start "><a href="https://advertising.amazon.com/resources/whats-new/buy-podcast-ads-programmatically-on-amazon-dsp-in-us?ref_=a20m_us_p_aa_wn_pdcst_c" class="link link-type-normal-new " aria-label="Podcast ads" data-event-component-tag="link-e124a9c1-347a-4d90-9561-52686f292a7e" data-use-url-params="false" data-link-behavior="currentTab"><svg width="39px" height="36px" viewbox="0 0 39 36" class="icon icon-arrow-link" aria-hidden="true"><g xmlns="http://www.w3.org/2000/svg" id="Buttons" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g id="buttonStyling" transform="translate(-465.000000, -1440.000000)" stroke="#232F3F" stroke-width="3"><g id="arrowLinkLarge" transform="translate(467.000000, 1442.000000)"><polyline id="Path-2" stroke-linejoin="round" transform="translate(21.000000, 16.000000) rotate(-90.000000) translate(-21.000000, -16.000000) " points="15 13 21 19 27 13"></polyline><line x1="12" y1="28" x2="12" y2="4" id="Path-2-Copy" stroke-linejoin="round" transform="translate(12.000000, 16.000000) rotate(-90.000000) translate(-12.000000, -16.000000) "></line><path d="M5.29121323,24.2550314 C8.09214638,28.8964491 13.1836366,32 19,32 C27.836556,32 35,24.836556 35,16 C35,7.163444 27.836556,0 19,0 C13.1371724,0 8.0108456,3.15333452 5.22452655,7.85649653" id="Path"></path></g></g></g></svg></a></div></div><div class="container padding-top-xsmall a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--xtra-small "><a href="https://www.advertising.wondery.com/contact?ref_=a20m_us_p_aa_ext_wndry_c"><u>Connect with Wondery</u></a> to learn more about their ad solutions, sponsorships, and creative services to align your brand with premium content.</p></div></div></div></div></div></div></div></div></div><div class="container background-color-white padding-left-large padding-right-large padding-top-xxlarge padding-bottom-large a20m border-type-none background-color-white desktop" id="" style="width:100%"><div class="a20m-mirror-bg-img columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--half columns-container--limit-width columns-container--desktop "><div class="container padding-right-xxxlarge a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" a20m-column column column--default"><div class="container padding-bottom-small a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-right" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class="line color-heliotrope line-width--pill"></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h2 class="heading align-start color-normal heading-size--normal">Where can my audio ads show up?</h2></div></div></div><div class="container padding-top-large a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="400" data-aos-duration="400"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%;display:flex"><div class="container padding-top-mini a20m border-type-none background-color-transparent desktop" id="" style="width:16.666666666666668%"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/audioAds/amazonMusicLogoSquare._BL10_FMwebp_._TTW_.png" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/audioAds/amazonMusicLogoSquare._TTW_.png" alt="amazon music logo" title="" height="240" width="240" style="height:auto;border-radius:0" data-max-image-preview="none"></div></div><div class="container padding-left-small a20m border-type-none background-color-transparent desktop" id="" style="width:83.33333333333333%"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h2 class="heading align-start color-normal heading-size--small">Ad-supported tier of Amazon Music</h2></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal ">The leading streaming service on Alexa-enabled devices</p></div></div></div></div></div><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%;display:flex"><div class="container padding-top-mini a20m border-type-none background-color-transparent desktop" id="" style="width:16.666666666666668%"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/audioAds/alexaLogoSquare._BL10_FMwebp_._TTW_.png" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/audioAds/alexaLogoSquare._TTW_.png" alt="alexa logo" title="" height="240" width="240" style="height:auto;border-radius:0" data-max-image-preview="none"></div></div><div class="container padding-left-small a20m border-type-none background-color-transparent desktop" id="" style="width:83.33333333333333%"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h2 class="heading align-start color-normal heading-size--small">Alexa News</h2></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal ">Top news publishers’ channels streamed exclusively across Alexa-enabled devices</p></div></div></div></div></div><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="400" data-aos-duration="400"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%;display:flex"><div class="container padding-top-mini a20m border-type-none background-color-transparent desktop" id="" style="width:16.666666666666668%"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/audioAds/wonderyLogoSquare._BL10_FMwebp_._TTW_.png" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/audioAds/wonderyLogoSquare._TTW_.png" alt="wondery logo" title="" height="240" width="240" style="height:auto;border-radius:0" data-max-image-preview="none"></div></div><div class="container padding-left-small a20m border-type-none background-color-transparent desktop" id="" style="width:83.33333333333333%"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h2 class="heading align-start color-normal heading-size--small">Wondery and Wondery Partners</h2></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal ">Programmatically access premium podcast inventory</p></div></div></div></div></div><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%;display:flex"><div class="container padding-top-mini a20m border-type-none background-color-transparent desktop" id="" style="width:16.666666666666668%"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/audioAds/twitchLogoSquare._BL10_FMwebp_._TTW_.png" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/audioAds/twitchLogoSquare._TTW_.png" alt="twitch logo" title="" height="240" width="240" style="height:auto;border-radius:0" data-max-image-preview="none"></div></div><div class="container padding-left-small a20m border-type-none background-color-transparent desktop" id="" style="width:83.33333333333333%"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h2 class="heading align-start color-normal heading-size--small">Twitch</h2></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal ">Livestreamed entertainment across desktop, mobile, and connected TVs</p></div></div></div></div></div><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="400" data-aos-duration="400"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%;display:flex"><div class="container padding-top-mini a20m border-type-none background-color-transparent desktop" id="" style="width:16.666666666666668%"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/audioAds/apdLogoSquare._BL10_FMwebp_._TTW_.png" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/audioAds/apdLogoSquare._TTW_.png" alt="apd logo" title="" height="240" width="240" style="height:auto;border-radius:0" data-max-image-preview="none"></div></div><div class="container padding-left-small a20m border-type-none background-color-transparent desktop" id="" style="width:83.33333333333333%"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h2 class="heading align-start color-normal heading-size--small">Amazon Publisher Direct (APD)</h2></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal ">Provides direct access to top music and digital radio publishers</p></div></div></div></div></div></div></div></div><div class="container padding-left-large padding-right-large padding-top-small padding-bottom-xxlarge a20m border-type-none background-color-transparent desktop" id="" style="width:100%;background-repeat:repeat-x;background-image:url('https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/pageElements/backgroundGraphics/overflowBackgrounds/overflow_100.png'),linear-gradient(180deg, hsla(272, 84%, 80%, 1) 0%, hsla(246, 69%, 72%, 1) 50%, hsla(220, 65%, 54%, 1) 100%);background-size:200px;position:relative"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--limit-width columns-container--desktop display-grid"><div class="container background-color-white border-radius-16px padding-left-small padding-right-small padding-top-small padding-bottom-small a20m box-shadow border-type-none background-color-white desktop" id="" style="width:100%;align-items:center;display:grid"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--66-33 columns-container--full-width columns-container--desktop "><div class="container padding-bottom-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container padding-bottom-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="line color-heliotrope line-width--pill"></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h2 class="heading align-start color-normal heading-size--normal"><span><span class="text-color-picker color-heliotrope">Get started</span></span> with audio ads</h2></div><div class="container padding-bottom-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal ">From brainstorming all the way to execution, we want to make it easy for your brand to tell your story using audio ads. Connect with an Amazon Ads account executive to start building your audio ad strategy.</p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="align-start "><a href="https://advertising.amazon.com/contact-sales?ref_=a20m_us_p_aa_b_btn_cntct_c" class="link link-type-button " aria-label="Contact sales form" data-event-component-tag="link-ad14a1f5-d81d-4546-824a-ec6fa4d80313" data-use-url-params="false" data-link-behavior="currentTab">Contact an account executive<div></div></a></div></div><div class="container padding-top-large padding-bottom-large a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="line color-gray line-width--thin"></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h3 class="heading align-start color-normal heading-size--normal">Already have an Amazon DSP account?</h3></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="align-start "><a href="https://advertising.amazon.com/sign-in?ref_=a20m_us_p_aa_b_sgn_c" class="link link-type-button-secondary size-xxx-small " aria-label="Sign in" data-event-component-tag="link-68e01db4-9ea3-4bac-a602-39c515869c38" data-use-url-params="false" data-link-behavior="currentTab">Sign in<svg width="20px" height="20px" viewbox="0 0 20 19" fill="" class="icon icon-arrow-link"><g xmlns="http://www.w3.org/2000/svg" id="Buttons" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g id="buttonStyling" transform="translate(-546.000000, -1221.000000)" stroke="#232F3F" stroke-width="2"><g id="arrowLinkSmall" transform="translate(547.000000, 1222.000000)"><polyline id="Path-2" stroke-linejoin="round" transform="translate(10.800000, 8.228571) rotate(-90.000000) translate(-10.800000, -8.228571) " points="7.71428571 6.68571429 10.8 9.77142857 13.8857143 6.68571429"></polyline><line x1="6.17142857" y1="14.4" x2="6.17142857" y2="2.05714286" id="Path-2-Copy" stroke-linejoin="round" transform="translate(6.171429, 8.228571) rotate(-90.000000) translate(-6.171429, -8.228571) "></line><path d="M2.72119538,12.4740161 C4.16167528,14.861031 6.78015598,16.4571429 9.77142857,16.4571429 C14.3159431,16.4571429 18,12.7730859 18,8.22857143 C18,3.68405692 14.3159431,0 9.77142857,0 C6.75626011,0 4.11986345,1.6217149 2.68689937,4.04048393" id="Path"></path></g></g></g></svg></a></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%;align-items:center;display:flex"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/audioAds/audioAdsBilboaDancing._BL10_FMwebp_._TTW_.png" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/audioAds/audioAdsBilboaDancing._TTW_.png" alt="Woman exercising with a superimposed image of a sponsored brands ad for running shoes" title="" height="916" width="880" style="height:auto;border-radius:0" data-max-image-preview="none"></div></div></div></div></div></div></div><div class="container padding-top-xxlarge a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container padding-bottom-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="line color-white line-width--pill"></div></div><div class="container padding-bottom-mini a20m border-type-none background-color-transparent desktop" id="" style="width:58.333333333333336%"><h2 class="heading align-start color-white heading-size--normal">Looking for support creating your ideal audio ads?</h2></div><div class="container padding-bottom-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-white text--word-break--normal text-size--normal ">Amazon’s audio ad creative services provide advertisers with voice and sound design from ideation to ad production. Work with our team of experts—including creative directors, copywriters, and producers—to craft immersive audio campaigns that engage customers in their moment of interest, adhere to spec and policy requirements, and raise the bar on ad quality.</p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="align-start "><a href="https://advertising.amazon.com/contact-sales/creative-strategy?ref_=a20m_us_p_aa_btn_crtvstrtgy_cntct_c" class="link link-type-button-secondary-sec size-xxx-small " aria-label="Creative services contact form" data-event-component-tag="link-ad14a1f5-d81d-4546-824a-ec6fa4d80313" data-use-url-params="false" data-link-behavior="currentTab">Get in touch<svg width="20px" height="20px" viewbox="0 0 20 19" fill="" class="icon icon-arrow-link"><g xmlns="http://www.w3.org/2000/svg" id="Buttons" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g id="buttonStyling" transform="translate(-546.000000, -1221.000000)" stroke="#232F3F" stroke-width="2"><g id="arrowLinkSmall" transform="translate(547.000000, 1222.000000)"><polyline id="Path-2" stroke-linejoin="round" transform="translate(10.800000, 8.228571) rotate(-90.000000) translate(-10.800000, -8.228571) " points="7.71428571 6.68571429 10.8 9.77142857 13.8857143 6.68571429"></polyline><line x1="6.17142857" y1="14.4" x2="6.17142857" y2="2.05714286" id="Path-2-Copy" stroke-linejoin="round" transform="translate(6.171429, 8.228571) rotate(-90.000000) translate(-6.171429, -8.228571) "></line><path d="M2.72119538,12.4740161 C4.16167528,14.861031 6.78015598,16.4571429 9.77142857,16.4571429 C14.3159431,16.4571429 18,12.7730859 18,8.22857143 C18,3.68405692 14.3159431,0 9.77142857,0 C6.75626011,0 4.11986345,1.6217149 2.68689937,4.04048393" id="Path"></path></g></g></g></svg></a></div></div></div></div></div></div></div><div class="container padding-left-large padding-right-large padding-top-xlarge padding-bottom-large a20m border-type-none background-color-transparent desktop" id="" style="width:100%;position:relative"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--limit-width columns-container--desktop display-grid"><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" a20m-column column column--default"><div class="container padding-bottom-small a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-right" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class="line color-heliotrope line-width--pill"></div></div><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="results" style="width:100%" data-aos="fade" data-aos-once="true" data-aos-delay="400" data-aos-duration="400"><h2 class="heading align-start color-normal heading-size--normal">Audio ads case studies</h2></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--third columns-container--limit-width columns-container--desktop display-grid"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="container padding-sides has-max-width article-wrapper"><a class="article-item desktop " href="https://advertising.amazon.com/library/case-studies/sony-interactive-audio-ads?ref_=a20m_us_p_aa_rs_lbr_cs_sny_c" aria-label="Using interactive audio ads to drive consideration" data-event-component-tag="articleListItem-91547d10-1931-4e8d-b900-016800d09777"><div class="article-item-container lazy"><img class="article__img-feature" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/sonythumbnail._BL10_FMwebp_._TTW_.jpg" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/sonythumbnail._TTW_.jpg" srcSet="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/sonythumbnail._BL10_FMwebp_SX500_._TTW_.jpg 360w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/sonythumbnail._BL10_FMwebp_SX800_._TTW_.jpg 640w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/sonythumbnail._BL10_FMwebp_SX900_._TTW_.jpg 767w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/sonythumbnail._BL10_FMwebp_SX1100_._TTW_.jpg 992w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/sonythumbnail._BL10_FMwebp_SX1400_._TTW_.jpg 1280w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/sonythumbnail._BL10_FMwebp_SX1600_._TTW_.jpg 1500w" data-srcSet="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/sonythumbnail._SX500_FMjpg_._TTW_.jpg 360w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/sonythumbnail._SX800_FMjpg_._TTW_.jpg 640w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/sonythumbnail._SX900_FMjpg_._TTW_.jpg 767w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/sonythumbnail._SX1100_FMjpg_._TTW_.jpg 992w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/sonythumbnail._SX1400_FMjpg_._TTW_.jpg 1280w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/sonythumbnail._SX1600_FMjpg_._TTW_.jpg 1500w" alt=""><div class="article__content"><h3 class="article__title heading">Using interactive audio ads to drive consideration</h3><p class="text article__intro">Sony leveraged interactive audio ads to drive awareness and purchase intent for the LinkBuds S Noise Canceling Earbuds.</p><div class="article__readmore link-type-normal-new"><svg width="39px" height="36px" viewbox="0 0 39 36" class="icon icon-arrow-link"><g xmlns="http://www.w3.org/2000/svg" id="Buttons" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g id="buttonStyling" transform="translate(-465.000000, -1440.000000)" stroke="#232F3F" stroke-width="3"><g id="arrowLinkLarge" transform="translate(467.000000, 1442.000000)"><polyline id="Path-2" stroke-linejoin="round" transform="translate(21.000000, 16.000000) rotate(-90.000000) translate(-21.000000, -16.000000) " points="15 13 21 19 27 13"></polyline><line x1="12" y1="28" x2="12" y2="4" id="Path-2-Copy" stroke-linejoin="round" transform="translate(12.000000, 16.000000) rotate(-90.000000) translate(-12.000000, -16.000000) "></line><path d="M5.29121323,24.2550314 C8.09214638,28.8964491 13.1836366,32 19,32 C27.836556,32 35,24.836556 35,16 C35,7.163444 27.836556,0 19,0 C13.1371724,0 8.0108456,3.15333452 5.22452655,7.85649653" id="Path"></path></g></g></g></svg></div></div></div></a></div></div><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class="container padding-sides has-max-width article-wrapper"><a class="article-item desktop " href="https://advertising.amazon.com/library/case-studies/milk-bone?ref_=a20m_us_p_aa_rs_lbr_cs_mlkbn_c" aria-label="Milk-Bone reaches new customers with Alexa interactive audio ads" data-event-component-tag="articleListItem-f7886aaf-2f75-4aac-aaac-0f3eb200e9d8"><div class="article-item-container lazy"><img class="article__img-feature" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/Thumbnail_mb._BL10_FMwebp_._TTW_.jpg" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/Thumbnail_mb._TTW_.jpg" srcSet="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/Thumbnail_mb._BL10_FMwebp_SX500_._TTW_.jpg 360w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/Thumbnail_mb._BL10_FMwebp_SX800_._TTW_.jpg 640w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/Thumbnail_mb._BL10_FMwebp_SX900_._TTW_.jpg 767w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/Thumbnail_mb._BL10_FMwebp_SX1100_._TTW_.jpg 992w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/Thumbnail_mb._BL10_FMwebp_SX1400_._TTW_.jpg 1280w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/Thumbnail_mb._BL10_FMwebp_SX1600_._TTW_.jpg 1500w" data-srcSet="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/Thumbnail_mb._SX500_FMjpg_._TTW_.jpg 360w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/Thumbnail_mb._SX800_FMjpg_._TTW_.jpg 640w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/Thumbnail_mb._SX900_FMjpg_._TTW_.jpg 767w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/Thumbnail_mb._SX1100_FMjpg_._TTW_.jpg 992w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/Thumbnail_mb._SX1400_FMjpg_._TTW_.jpg 1280w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/Thumbnail_mb._SX1600_FMjpg_._TTW_.jpg 1500w" alt=""><div class="article__content"><h3 class="article__title heading">Milk-Bone reaches new customers with Alexa interactive audio ads</h3><p class="text article__intro">Milk-Bone inspires new customers and drives consideration with Alexa interactive audio ads.</p><div class="article__readmore link-type-normal-new"><svg width="39px" height="36px" viewbox="0 0 39 36" class="icon icon-arrow-link"><g xmlns="http://www.w3.org/2000/svg" id="Buttons" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g id="buttonStyling" transform="translate(-465.000000, -1440.000000)" stroke="#232F3F" stroke-width="3"><g id="arrowLinkLarge" transform="translate(467.000000, 1442.000000)"><polyline id="Path-2" stroke-linejoin="round" transform="translate(21.000000, 16.000000) rotate(-90.000000) translate(-21.000000, -16.000000) " points="15 13 21 19 27 13"></polyline><line x1="12" y1="28" x2="12" y2="4" id="Path-2-Copy" stroke-linejoin="round" transform="translate(12.000000, 16.000000) rotate(-90.000000) translate(-12.000000, -16.000000) "></line><path d="M5.29121323,24.2550314 C8.09214638,28.8964491 13.1836366,32 19,32 C27.836556,32 35,24.836556 35,16 C35,7.163444 27.836556,0 19,0 C13.1371724,0 8.0108456,3.15333452 5.22452655,7.85649653" id="Path"></path></g></g></g></svg></div></div></div></a></div></div><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="400" data-aos-duration="400"><div class="container padding-sides has-max-width article-wrapper"><a class="article-item desktop " href="https://advertising.amazon.com/library/case-studies/paramount-plus-launches-alexa-quiz?ref_=a20m_us_p_aa_rs_lbr_cs_prmnt_c" aria-label="Paramount+ launches Alexa quiz for TV show launch " data-event-component-tag="articleListItem-f7886aaf-2f75-4aac-aaac-0f3eb200e9d8"><div class="article-item-container lazy"><img class="article__img-feature" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/paramount_thumbnail._BL10_FMwebp_._TTW_.jpg" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/paramount_thumbnail._TTW_.jpg" srcSet="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/paramount_thumbnail._BL10_FMwebp_SX500_._TTW_.jpg 360w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/paramount_thumbnail._BL10_FMwebp_SX800_._TTW_.jpg 640w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/paramount_thumbnail._BL10_FMwebp_SX900_._TTW_.jpg 767w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/paramount_thumbnail._BL10_FMwebp_SX1100_._TTW_.jpg 992w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/paramount_thumbnail._BL10_FMwebp_SX1400_._TTW_.jpg 1280w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/paramount_thumbnail._BL10_FMwebp_SX1600_._TTW_.jpg 1500w" data-srcSet="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/paramount_thumbnail._SX500_FMjpg_._TTW_.jpg 360w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/paramount_thumbnail._SX800_FMjpg_._TTW_.jpg 640w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/paramount_thumbnail._SX900_FMjpg_._TTW_.jpg 767w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/paramount_thumbnail._SX1100_FMjpg_._TTW_.jpg 992w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/paramount_thumbnail._SX1400_FMjpg_._TTW_.jpg 1280w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/paramount_thumbnail._SX1600_FMjpg_._TTW_.jpg 1500w" alt=""><div class="article__content"><h3 class="article__title heading">Paramount+ launches Alexa quiz for TV show launch </h3><p class="text article__intro">Find out how Paramount+ drove higher ad recall and awareness for their crime thriller, The Chemistry of Death, with an interactive Branded Experience with Alexa.</p><div class="article__readmore link-type-normal-new"><svg width="39px" height="36px" viewbox="0 0 39 36" class="icon icon-arrow-link"><g xmlns="http://www.w3.org/2000/svg" id="Buttons" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g id="buttonStyling" transform="translate(-465.000000, -1440.000000)" stroke="#232F3F" stroke-width="3"><g id="arrowLinkLarge" transform="translate(467.000000, 1442.000000)"><polyline id="Path-2" stroke-linejoin="round" transform="translate(21.000000, 16.000000) rotate(-90.000000) translate(-21.000000, -16.000000) " points="15 13 21 19 27 13"></polyline><line x1="12" y1="28" x2="12" y2="4" id="Path-2-Copy" stroke-linejoin="round" transform="translate(12.000000, 16.000000) rotate(-90.000000) translate(-12.000000, -16.000000) "></line><path d="M5.29121323,24.2550314 C8.09214638,28.8964491 13.1836366,32 19,32 C27.836556,32 35,24.836556 35,16 C35,7.163444 27.836556,0 19,0 C13.1371724,0 8.0108456,3.15333452 5.22452655,7.85649653" id="Path"></path></g></g></g></svg></div></div></div></a></div></div></div></div></div><div class="container padding-top-large a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" a20m-column column column--default"><div class="container padding-bottom-small a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-right" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class="line color-heliotrope line-width--pill"></div></div><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="results" style="width:100%" data-aos="fade" data-aos-once="true" data-aos-delay="400" data-aos-duration="400"><h2 class="heading align-start color-normal heading-size--normal">Audio ads resources</h2></div></div></div><div style="display:none"></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%;margin-top:-40px"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--full-width columns-container--desktop "><div class="container background-color-white border-radius-16px padding-left-small padding-right-small padding-top-small padding-bottom-small a20m box-shadow border-type-none background-color-white desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%;display:flex;align-items:center"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:33.333333333333336%"><div title="https://advertising.amazon.com/resources/ad-specs/audio-ads?ref_=a20m_us_p_aa_rs_spcs_aa_c#standardAudioAdsCX" class="align-start"><a class="link-container align-start" href="https://advertising.amazon.com/resources/ad-specs/audio-ads?ref_=a20m_us_p_aa_rs_spcs_aa_c#standardAudioAdsCX" data-event-component-tag="linkContainer-0e9bccda-3a4c-4c50-91e9-8a7f6401ae7b" aria-label="Standard audio ad examples"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/audioAds/audioStandardExamples._BL10_FMwebp_._TTW_.jpg" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/audioAds/audioStandardExamples._TTW_.jpg" alt="Image of alexa devices" title="" height="731" width="1092" style="height:auto;border-radius:16px" data-max-image-preview="none"></div></div></a></div></div><div class="container padding-left-small a20m border-type-none background-color-transparent desktop" id="" style="width:66.66666666666667%"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal ">Ad specs</p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h3 class="heading align-start color-normal heading-size--normal">Audio ads examples and specs</h3></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal ">Learn more about standard and interactive audios ads.</p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%;display:flex"><div class="align-start "><a href="https://advertising.amazon.com/resources/ad-specs/audio-ads?ref_=a20m_us_p_aa_rs_spcs_aa_c#standardAudioAdsCX" class="link link-type-normal-new " aria-label="Standard audio ad examples" data-event-component-tag="link-336419de-387d-41e7-8207-106918296234" data-use-url-params="false" data-link-behavior="currentTab"><svg width="39px" height="36px" viewbox="0 0 39 36" class="icon icon-arrow-link" aria-hidden="true"><g xmlns="http://www.w3.org/2000/svg" id="Buttons" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g id="buttonStyling" transform="translate(-465.000000, -1440.000000)" stroke="#232F3F" stroke-width="3"><g id="arrowLinkLarge" transform="translate(467.000000, 1442.000000)"><polyline id="Path-2" stroke-linejoin="round" transform="translate(21.000000, 16.000000) rotate(-90.000000) translate(-21.000000, -16.000000) " points="15 13 21 19 27 13"></polyline><line x1="12" y1="28" x2="12" y2="4" id="Path-2-Copy" stroke-linejoin="round" transform="translate(12.000000, 16.000000) rotate(-90.000000) translate(-12.000000, -16.000000) "></line><path d="M5.29121323,24.2550314 C8.09214638,28.8964491 13.1836366,32 19,32 C27.836556,32 35,24.836556 35,16 C35,7.163444 27.836556,0 19,0 C13.1371724,0 8.0108456,3.15333452 5.22452655,7.85649653" id="Path"></path></g></g></g></svg></a></div></div></div></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="spacer"></div></div><div class="container background-color-white border-radius-16px padding-left-small padding-right-small padding-top-small padding-bottom-small a20m box-shadow border-type-none background-color-white desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%;display:flex;align-items:center"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:33.333333333333336%"><div title="https://advertising.amazon.com/library/guides/audio-marketing?ref_=a20m_us_p_aa_rs_lbr_gd_audmktg_c" class="align-start"><a class="link-container align-start" href="https://advertising.amazon.com/library/guides/audio-marketing?ref_=a20m_us_p_aa_rs_lbr_gd_audmktg_c" data-event-component-tag="linkContainer-0e9bccda-3a4c-4c50-91e9-8a7f6401ae7b" aria-label="Audio marketing and advertising explained"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/audioAds/audioMarketingGuide._BL10_FMwebp_._TTW_.jpg" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/audioAds/audioMarketingGuide._TTW_.jpg" alt="Illustration of sponsored brands ad on a desktop and mobile device" title="" height="730" width="1092" style="height:auto;border-radius:16px" data-max-image-preview="none"></div></div></a></div></div><div class="container padding-left-small a20m border-type-none background-color-transparent desktop" id="" style="width:66.66666666666667%"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal ">Guide</p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h3 class="heading align-start color-normal heading-size--normal">Audio marketing and advertising explained</h3></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal ">Understand why audio marketing is important and its benefits.</p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%;display:flex"><div class="align-start "><a href="https://advertising.amazon.com/library/guides/audio-marketing?ref_=a20m_us_p_aa_rs_lbr_gd_audmktg_c" class="link link-type-normal-new " aria-label="Audio marketing and advertising explained" data-event-component-tag="link-336419de-387d-41e7-8207-106918296234" data-use-url-params="false" data-link-behavior="currentTab"><svg width="39px" height="36px" viewbox="0 0 39 36" class="icon icon-arrow-link" aria-hidden="true"><g xmlns="http://www.w3.org/2000/svg" id="Buttons" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g id="buttonStyling" transform="translate(-465.000000, -1440.000000)" stroke="#232F3F" stroke-width="3"><g id="arrowLinkLarge" transform="translate(467.000000, 1442.000000)"><polyline id="Path-2" stroke-linejoin="round" transform="translate(21.000000, 16.000000) rotate(-90.000000) translate(-21.000000, -16.000000) " points="15 13 21 19 27 13"></polyline><line x1="12" y1="28" x2="12" y2="4" id="Path-2-Copy" stroke-linejoin="round" transform="translate(12.000000, 16.000000) rotate(-90.000000) translate(-12.000000, -16.000000) "></line><path d="M5.29121323,24.2550314 C8.09214638,28.8964491 13.1836366,32 19,32 C27.836556,32 35,24.836556 35,16 C35,7.163444 27.836556,0 19,0 C13.1371724,0 8.0108456,3.15333452 5.22452655,7.85649653" id="Path"></path></g></g></g></svg></a></div></div></div></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="spacer"></div></div><div class="container background-color-white border-radius-16px padding-left-small padding-right-small padding-top-small padding-bottom-small a20m box-shadow border-type-none background-color-white desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%;display:flex;align-items:center"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:33.333333333333336%"><div title="https://advertising.amazon.com/library/guides/interactive-ads?ref_=a20m_us_p_aa_rs_lbr_gd_ia_c" class="align-start"><a class="link-container align-start" href="https://advertising.amazon.com/library/guides/interactive-ads?ref_=a20m_us_p_aa_rs_lbr_gd_ia_c" data-event-component-tag="linkContainer-0e9bccda-3a4c-4c50-91e9-8a7f6401ae7b" aria-label="A guide to interactive ads"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshed-all-purpose-2024/ads-OCT2024-brand_refresh_devices_laptop_03_0728_FINAL_40._BL10_FMwebp_._TTW_.jpg" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshed-all-purpose-2024/ads-OCT2024-brand_refresh_devices_laptop_03_0728_FINAL_40._TTW_.jpg" alt="two men sitting on chairs listening to the Amazon Echo Studio smart speaker" title="" height="730" width="1092" style="height:auto;border-radius:16px" data-max-image-preview="none"></div></div></a></div></div><div class="container padding-left-small a20m border-type-none background-color-transparent desktop" id="" style="width:66.66666666666667%"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal ">Guide</p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h3 class="heading align-start color-normal heading-size--normal">Drive listener engagement with interactive ads</h3></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal ">Discover all the ways that Amazon’s holistic suite of interactive audio and video ad solutions can help brands achieve their objectives while driving deeper engagement.</p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%;display:flex"><div class="align-start "><a href="https://advertising.amazon.com/library/guides/interactive-ads?ref_=a20m_us_p_aa_rs_lbr_gd_ia_c" class="link link-type-normal-new " aria-label="A guide to interactive ads" data-event-component-tag="link-336419de-387d-41e7-8207-106918296234" data-use-url-params="false" data-link-behavior="currentTab"><svg width="39px" height="36px" viewbox="0 0 39 36" class="icon icon-arrow-link" aria-hidden="true"><g xmlns="http://www.w3.org/2000/svg" id="Buttons" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g id="buttonStyling" transform="translate(-465.000000, -1440.000000)" stroke="#232F3F" stroke-width="3"><g id="arrowLinkLarge" transform="translate(467.000000, 1442.000000)"><polyline id="Path-2" stroke-linejoin="round" transform="translate(21.000000, 16.000000) rotate(-90.000000) translate(-21.000000, -16.000000) " points="15 13 21 19 27 13"></polyline><line x1="12" y1="28" x2="12" y2="4" id="Path-2-Copy" stroke-linejoin="round" transform="translate(12.000000, 16.000000) rotate(-90.000000) translate(-12.000000, -16.000000) "></line><path d="M5.29121323,24.2550314 C8.09214638,28.8964491 13.1836366,32 19,32 C27.836556,32 35,24.836556 35,16 C35,7.163444 27.836556,0 19,0 C13.1371724,0 8.0108456,3.15333452 5.22452655,7.85649653" id="Path"></path></g></g></g></svg></a></div></div></div></div></div></div></div></div></div></div></div></div></div><div class="container padding-left-large padding-right-large padding-bottom-xxlarge a20m border-type-none background-color-transparent desktop" id="" style="width:100%;background-repeat:repeat-x;background-position:top left;background-size:auto;background-image:url('https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/goal-pages/footerOverlowBackgroundGraphic.png'), linear-gradient(0deg, rgba(60,112,214,1) 0%, rgba(188,148,242,1) 50%, rgba(253,181,255,1) 100%)"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--limit-width columns-container--desktop "><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" a20m-column column column--default"><div class="container padding-bottom-small a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-right" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class="line color-heliotrope line-width--pill"></div></div><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><h2 class="heading align-start color-normal heading-size--normal">FAQs</h2></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question" class=" accordion expanded background-color-white" data-is-faq="true" data-event-component-tag="a20m_csa_acc_p_aa_1"><div class="title_container"><div itemprop="name" class="title">Who can use audio ads?</div><svg width="24" height="24" viewbox="0 0 28 28" class="accordionOpen" aria-label="open"><g stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g transform="translate(-1043.000000, -38.000000)" stroke="#232F3F" stroke-width="3"><g transform="translate(40.000000, 40.000000)"><g transform="translate(1005.000000, 0.000000)"><path d="M12,0 L12,24 M24,12 L0,12"></path></g></g></g></g></svg><svg width="24" height="24" viewbox="0 0 27 3" class="accordionClose" aria-label="close"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g transform="translate(-1043.000000, -43.000000)" stroke="#232F3F" stroke-width="3"><g transform="translate(1056.500000, 44.500000) rotate(-360.000000) translate(-1056.500000, -44.500000) translate(1044.500000, 44.000000)"><line x1="24" y1="0.5" x2="-5.66213743e-14" y2="0.5"></line></g></g></g></svg></div><div itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer" class="content"><div itemprop="text"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--half columns-container--full-width columns-container--desktop "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal ">Advertisers can buy audio ads whether or not they sell products in the Amazon store. <br><br>Please note that audio ad product availability differs by locale.</p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="marketplace-availability-container marketplace--desktop"><div class="marketplace-availability"><div class="marketplace-availability__region">North America</div><ul class="marketplace-availability__marketplaces"><li class="marketplace-availability__marketplaces__marketplace available">CA</li><li class="marketplace-availability__marketplaces__marketplace available">MX</li><li class="marketplace-availability__marketplaces__marketplace available">US</li></ul></div><div class="marketplace-availability"><div class="marketplace-availability__region">South America</div><ul class="marketplace-availability__marketplaces"><li class="marketplace-availability__marketplaces__marketplace not-available">BR</li></ul></div><div class="marketplace-availability"><div class="marketplace-availability__region">Europe</div><ul class="marketplace-availability__marketplaces"><li class="marketplace-availability__marketplaces__marketplace available">DE</li><li class="marketplace-availability__marketplaces__marketplace not-available">ES</li><li class="marketplace-availability__marketplaces__marketplace not-available">FR</li><li class="marketplace-availability__marketplaces__marketplace available">IT</li><li class="marketplace-availability__marketplaces__marketplace not-available">NL</li><li class="marketplace-availability__marketplaces__marketplace not-available">PL</li><li class="marketplace-availability__marketplaces__marketplace not-available">SE</li><li class="marketplace-availability__marketplaces__marketplace not-available">TR</li><li class="marketplace-availability__marketplaces__marketplace available">UK</li></ul></div><div class="marketplace-availability"><div class="marketplace-availability__region">Middle East</div><ul class="marketplace-availability__marketplaces"><li class="marketplace-availability__marketplaces__marketplace not-available">KSA</li><li class="marketplace-availability__marketplaces__marketplace not-available">UAE</li></ul></div><div class="marketplace-availability"><div class="marketplace-availability__region">Asia Pacific</div><ul class="marketplace-availability__marketplaces"><li class="marketplace-availability__marketplaces__marketplace not-available">AU</li><li class="marketplace-availability__marketplaces__marketplace not-available">IN</li><li class="marketplace-availability__marketplaces__marketplace not-available">JP</li><li class="marketplace-availability__marketplaces__marketplace not-available">SG</li></ul></div></div></div></div></div></div></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question" class=" accordion background-color-white" data-is-faq="true" data-event-component-tag="a20m_csa_acc_p_aa_2"><div class="title_container"><div itemprop="name" class="title">How much does it cost to use audio ads?</div><svg width="24" height="24" viewbox="0 0 28 28" class="accordionOpen" aria-label="open"><g stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g transform="translate(-1043.000000, -38.000000)" stroke="#232F3F" stroke-width="3"><g transform="translate(40.000000, 40.000000)"><g transform="translate(1005.000000, 0.000000)"><path d="M12,0 L12,24 M24,12 L0,12"></path></g></g></g></g></svg><svg width="24" height="24" viewbox="0 0 27 3" class="accordionClose" aria-label="close"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g transform="translate(-1043.000000, -43.000000)" stroke="#232F3F" stroke-width="3"><g transform="translate(1056.500000, 44.500000) rotate(-360.000000) translate(-1056.500000, -44.500000) translate(1044.500000, 44.000000)"><line x1="24" y1="0.5" x2="-5.66213743e-14" y2="0.5"></line></g></g></g></svg></div><div itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer" class="content"><div itemprop="text"><div class="container padding-right-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal ">Audio ads are sold on a <a href="https://advertising.amazon.com/library/guides/cost-per-mille?ref_=a20m_us_p_aa_faq_lbr_gd_cpm_c"><u>cost per mille (CPM)</u></a> basis, which means a cost per thousand impressions. We offer both managed-service and self-service buying options. For managed service, contact your account executive for more information, or reach out via the <a href="https://advertising.amazon.com/contact-sales?ref_=a20m_us_p_aa_faq_cntct_c"><u>contact form</u></a>. For self-service, <a href="https://advertising.amazon.com/register?ref_=a20m_us_p_aa_faq_rgstr_c"><u>register</u></a> for Amazon DSP, or <a href="https://advertising.amazon.com/sign-in?ref_=a20m_us_p_aa_faq_sgn_c"><u>sign in</u></a> if you already have an account.</p></div></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question" class=" accordion background-color-white" data-is-faq="true" data-event-component-tag="a20m_csa_acc_p_aa_3"><div class="title_container"><div itemprop="name" class="title">What if I don’t have any audio assets for my campaign?</div><svg width="24" height="24" viewbox="0 0 28 28" class="accordionOpen" aria-label="open"><g stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g transform="translate(-1043.000000, -38.000000)" stroke="#232F3F" stroke-width="3"><g transform="translate(40.000000, 40.000000)"><g transform="translate(1005.000000, 0.000000)"><path d="M12,0 L12,24 M24,12 L0,12"></path></g></g></g></g></svg><svg width="24" height="24" viewbox="0 0 27 3" class="accordionClose" aria-label="close"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g transform="translate(-1043.000000, -43.000000)" stroke="#232F3F" stroke-width="3"><g transform="translate(1056.500000, 44.500000) rotate(-360.000000) translate(-1056.500000, -44.500000) translate(1044.500000, 44.000000)"><line x1="24" y1="0.5" x2="-5.66213743e-14" y2="0.5"></line></g></g></g></svg></div><div itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer" class="content"><div itemprop="text"><div class="container padding-right-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal ">Whether you have existing audio material or are starting from scratch, we offer added audio production services with qualifying campaigns. Amazon’s audio ad production services provide advertisers with white-glove support from ideation through to ad production. <a href="https://advertising.amazon.com/contact-sales/creative-strategy?ref_=a20m_us_p_aa_faq_crtvstrgy_cntct_c"><u>Get in touch.</u></a></p></div></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question" class=" accordion background-color-white" data-is-faq="true" data-event-component-tag="a20m_csa_acc_p_aa_4"><div class="title_container"><div itemprop="name" class="title">How can I measure results from my audio campaign?</div><svg width="24" height="24" viewbox="0 0 28 28" class="accordionOpen" aria-label="open"><g stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g transform="translate(-1043.000000, -38.000000)" stroke="#232F3F" stroke-width="3"><g transform="translate(40.000000, 40.000000)"><g transform="translate(1005.000000, 0.000000)"><path d="M12,0 L12,24 M24,12 L0,12"></path></g></g></g></g></svg><svg width="24" height="24" viewbox="0 0 27 3" class="accordionClose" aria-label="close"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g transform="translate(-1043.000000, -43.000000)" stroke="#232F3F" stroke-width="3"><g transform="translate(1056.500000, 44.500000) rotate(-360.000000) translate(-1056.500000, -44.500000) translate(1044.500000, 44.000000)"><line x1="24" y1="0.5" x2="-5.66213743e-14" y2="0.5"></line></g></g></g></svg></div><div itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer" class="content"><div itemprop="text"><div class="container padding-right-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal ">Brands can measure the success of their audio campaign by accessing a variety of measurement capabilities across our entire audio supply, including first-party reporting and third-party measurement solutions from Amazon, to provide visibility into campaign performance and attribution. Reporting can include impressions, average impression frequency, cumulative campaign reach, audio start and complete, effective cost per audio complete (eCPAC), and more.</p></div></div></div></div></div><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--full-width columns-container--desktop "><div class="container padding-left-mini padding-right-mini padding-bottom-large a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="line color-white line-width--thin"></div></div><div class="container background-color-white border-radius-16px padding-right-small padding-top-mini padding-bottom-mini a20m border-type-none background-color-white desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div id="a20m-feedback-static-tab-container-4e6613e8-d5db-419f-ac91-82d3cd6131a6"></div></div></div></div></div></div></div></div></div></div></div></div> </div> </div> <div id="a20m-feedback-float-tab-container" data-subpage-type="Products"> </div> <footer id="a20m-footer" style="min-height: 150px; 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