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Simplyhealth cuts email response times by up to 90% to transform customer support.
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role="tooltip"> <p>Link Copied</p> </span> </button> </div> </li> </ul> </div> </div> </div> <div class="content__wrapper "> <header class="marquee__blade-heading eyebrow--standard marquee__blade--no-ctas"> <div class="eyebrow eyebrow-display-1"> <div class="eyebrow__image"> <img loading="lazy" src="https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/06/simplyhealth-logo_simplyhealth-logo_master-rgb_1708.png" class="" alt="Simply Health Logo" sizes="100vw" srcset="" /> </div> </div> <h1 class="headline marquee__headline--standard" style=" "> Simplyhealth cuts email response times by up to 90% to transform customer support. </h1> <div class="blade__description"> Generative AI creates email replies for FAQs to give agents more time for complex work. </div> <div class="read-time__wrapper">4 min read</div> <div class="social-sharing__wrapper"> <div class="social-sharing" data-component="social-sharing"> <ul class="social-sharing__nav"> <li class="social-sharing__item 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data-link-url="https://www.facebook.com/sharer/sharer.php?u=https://www.salesforce.com/uk/customer-stories/simplyhealth/?bc=HA" data-link-type="text link" target="_blank"> <div class="social-sharing__white-square"> <img src="https://a.sfdcstatic.com/shared/images/pbc/icons/facebook.svg" height="auto" width="auto" alt="" /> </div> </a> </li> <li class="social-sharing__item"> <div class="social-sharing__tooltip"> <button class="social-sharing__copy-link-icon tooltip" title="Link Copied" data-link-text="Link Copied" data-link-url="tooltip" data-link-type="tooltip" aria-describedby="tooltip"> <div class="social-sharing__current-link tooltip_icon" data-clipboard-text="https://www.salesforce.com/uk/customer-stories/simplyhealth/?bc=HA"> <div class="social-sharing__white-square"> <img src="https://a.sfdcstatic.com/shared/images/pbc/icons/copy-link.svg" height="auto" width="auto" alt="" /> </div> </div> <span class="tooltip_top_position_arrow_center tooltip_text" role="tooltip"> <p>Link Copied</p> </span> </button> </div> </li> </ul> </div> </div> </header> </div> </article> </div> </section> </div><div data-blade-id="a0I7y000000meJJEAY:1" data-blade-position="2" data-blade-name="sf/text" data-blade-variant="text" data-blade-source="www" data-blade-type="blade"> <section id="a0I7y000000meJJEAY:1" class="relative text--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text__blade--link_below text--left theme--light_gradient" data-module-id="a0I7y000000meJJEAY:1" data-module-name="Simplyhealth uses Service AI to empower service teams to be even more customer-centric and efficient, achieving 90% productivity gains for agents and saving 90+ hours a week." data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="text__blade-heading eyebrow--small grid grid_sub"> <h2 class="headline text__headline--small" style=" "> Simplyhealth uses Service AI to empower service teams to be even more customer-centric and efficient, achieving 90% productivity gains for agents and saving 90+ hours a week. </h2> </header> </article> </div> </section> </div><div data-blade-id="a0E7y000005jUjpEAE:2" data-blade-position="3" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="a0E7y000005jUjpEAE:2" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left theme--light_gradient" data-module-id="a0E7y000005jUjpEAE:2" data-module-name="About Simplyhealth" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> About Simplyhealth </h2> </header> <div class="blade__description"> <a href="https://www.simplyhealth.co.uk/businesses" target="_self">Simplyhealth</a> provides health and dental plans to almost three million customers with the purpose to make healthcare accessible to all in the UK. As the company works with businesses to reverse the UK’s sickness epidemic and increase access to healthcare, it has put AI at the centre of its strategy to be easy to do business with by digitally serving more people to boost productivity and provide outstanding customer experiences. </div> </article> </div> </section> </div><div data-blade-id="a0E7y000005jUlREAU:3" data-blade-position="4" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="a0E7y000005jUlREAU:3" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left theme--light_gradient" data-module-id="a0E7y000005jUlREAU:3" data-module-name="The Challenge for Simplyhealth" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> The Challenge for Simplyhealth </h2> </header> <div class="blade__description"> <p><strong>Disjointed systems made it difficult to get a single view of customers to quickly resolve cases.</strong></p><p>Putting people first is particularly challenging in the healthcare sector – customers span every age group and demographic, and some expect seamless digital services while others prefer traditional telephone support from an agent. Simplyhealth needs every customer interaction to be efficient and meaningful, finding the right care plan at the right price, and giving them fast, personal customer support. </p><p><br></p><p>Behind the scenes, service teams struggled with disjointed systems that made it difficult to get a clear view of customers. Staff had to search through a vast range of health plans that were siloed across different departments to respond to customers.</p><p><br></p><p>Simplyhealth needed to find the right platform to address these challenges and enable it to embrace artificial intelligence, as well as establishing the right levels of governance and security around AI to reassure customers that their data is secure.</p> </div> </article> </div> </section> </div><div data-blade-id="a0E7y000005jUn3EAE:4" data-blade-position="5" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="a0E7y000005jUn3EAE:4" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left theme--light_gradient" data-module-id="a0E7y000005jUn3EAE:4" data-module-name="How Salesforce Helps Simplyhealth" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> How Salesforce Helps Simplyhealth </h2> </header> <div class="blade__description"> <p><strong>Service Cloud keeps Simplyhealth’s data secure and unlocks 360-degree visibility. </strong></p><p>An innovative team of in-house experts launched ‘Simplyhealth 360’ on the Einstein 1 platform to connect data from multiple sources – such as policy plans, customer records, and service cases – and bring the entire customer journey into focus, creating a single customer record no matter how many Simplyhealth services the customer uses and tracking their full history of interactions. This paved the way to modernise customer service and adopt AI.</p><p><br></p><p>Simplyhealth also set up an internal AI forum to define how the technology should be used. It set guidelines around the use of AI that require a human to be part of every interaction. Einstein Trust Layer’s zero retention architecture ensures the security of its data.</p> </div> </article> </div> </section> </div><div data-blade-id="a0E7y000005jUofEAE:5" data-blade-position="6" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="a0E7y000005jUofEAE:5" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left theme--light_gradient" data-module-id="a0E7y000005jUofEAE:5" data-module-name="" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> </header> <div class="blade__description"> <p><strong>Generative AI responds to frequently asked questions up to 90% faster.</strong></p><p>The team trained <a href="https://www.salesforce.com/service/ai/" target="_self">Service AI</a> to create <a href="https://help.salesforce.com/s/articleView?id=release-notes.rn_einstein_knowledge_email_response.htm&release=246&type=5" target="_self">knowledge-generated email replies</a> to three frequently asked questions and launched it in one area within a test and learn environment. Simplyhealth project leaders pulled 500 validated email responses from historical service data into a knowledge base. When a customer emails a question like, ‘How do I change my dentist’, Einstein analyses the knowledge base and writes a recommended response.</p><p><br></p><p>This reply goes to an agent to review, tweak, and send to the customer. A process that used to take 12 minutes now takes around one minute. And Einstein can also respond to sentiment, adding compassionate touches such as ‘I apologise for any frustration you’ve had so far’ before answering the question.</p><p><br></p><p>Simplyhealth was the first company in the world to use generative AI to respond to a customer FAQ email, and it now handles more than 600 emails a week across five different service departments. That’s a weekly time saving of over 90 hours. Simplyhealth uses Einstein to respond to customer complaints and expects to use it for more tasks – such as live chat – in the year ahead.</p> </div> </article> </div> </section> </div><div data-blade-id="a0E7y000005jUofEAE:6" data-blade-position="7" data-blade-name="sf/nup" data-blade-variant="nup" data-blade-source="www" data-blade-type="blade"> <section id="a0E7y000005jUofEAE:6" class="relative nup--blade layout--1 nup--card_quote" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <div class="grid grid_main nup nup__1 no-header theme--light_gradient"> <div class="cards cards--minimal no-quote-image-oneup"> <article class="card card__1 card__wrapper theme--light_gradient" data-module-track-impressions="" data-module-id="a0D7y00000TXpEYEA1" data-module-name="Tim Gogh" data-module-position="1" data-module-type="card_quote" > <div class="card--card_quote pbc-g-elevation-2 flex border-rad-16 no-quote-image-asset"> <div class="card_quote--no-asset"> <div class="card__content__wrapper"> <blockquote class="card__copy__wrapper"> <div class="card__quote-mark card__quote--uk" aria-hidden="true"></div> <h3 class="card__headline" style=" "> Generative AI gives our caring teams more time to focus on getting the best outcomes for customers, and trusted partners like Salesforce make experimenting with AI safe and exciting. We have increased productivity by up to 90% and it’s only going to get better from here. </h3> <div class="tagline_wrapper"> <div class="name"> Tim Gogh </div> <div class="role_company"> Chief Technology Officer, Simplyhealth </div> </div> </blockquote> </div> </div> </div> </article> </div> </div> </div> </section> </div><div data-blade-id="a0E7y000005jUAPEA2:7" data-blade-position="8" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="a0E7y000005jUAPEA2:7" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left theme--light_gradient" data-module-id="a0E7y000005jUAPEA2:7" data-module-name="" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> </header> <div class="blade__description"> <p><strong>Omnichannel environment helps to reduce service calls by 30%.</strong></p><p><br></p><p><strong></strong>Simplyhealth now has what it calls ‘the contact centre of dreams.’ Agents work from one console in <a href="https://www.salesforce.com/service/" target="_self">Service Cloud</a> that centralises the company’s extensive knowledge base containing T&Cs for every policy it offers. They serve customers by email, phone, live chat, and soon, WhatsApp.</p><p><br></p><p>Live chat is the favoured and most popular contact channel with customers looking for a fast response. Around 40% of cases that would previously have come in by phone now come in via live chat, an increase and channel shift of 30% in one year. Agents are more productive during live chat sessions because they can handle two or three live chats simultaneously, compared to one phone call. When customers phone in, service calls are pulled into the console by <a href="https://www.salesforce.com/service/call-center-integration/" target="_self">Service Cloud Voice</a>. This produces real-time call transcripts, which are added to the customer record.</p> </div> </article> </div> </section> </div><div data-blade-id="a0E7y000005jUAPEA2:8" data-blade-position="9" data-blade-name="sf/nup" data-blade-variant="nup" data-blade-source="www" data-blade-type="blade"> <section id="a0E7y000005jUAPEA2:8" class="relative nup--blade layout--1 nup--card_quote" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <div class="grid grid_main nup nup__1 no-header theme--light_gradient"> <div class="cards cards--minimal no-quote-image-oneup"> <article class="card card__1 card__wrapper theme--light_gradient" data-module-track-impressions="" data-module-id="a0D7y00000TY8dZEAT" data-module-name="Dan Eddie" data-module-position="1" data-module-type="card_quote" > <div class="card--card_quote pbc-g-elevation-2 flex border-rad-16 no-quote-image-asset"> <div class="card_quote--no-asset"> <div class="card__content__wrapper"> <blockquote class="card__copy__wrapper"> <div class="card__quote-mark card__quote--uk" aria-hidden="true"></div> <h3 class="card__headline" style=" "> We now have full visibility of each and every customer, and with Service Cloud, we can support them on any channel. That’s really important to give our diverse customer-base support that’s inclusive as well as fast and convenient. </h3> <div class="tagline_wrapper"> <div class="name"> Dan Eddie </div> <div class="role_company"> Director of Customer Services, Simplyhealth </div> </div> </blockquote> </div> </div> </div> </article> </div> </div> </div> </section> </div><div data-blade-id="a0E7y000005jUwjEAE:9" data-blade-position="10" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="a0E7y000005jUwjEAE:9" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left theme--light_gradient" data-module-id="a0E7y000005jUwjEAE:9" data-module-name="The Salesforce Difference" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> The Salesforce Difference </h2> </header> <div class="blade__description"> Einstein for Service provides trusted responses to emails that are grounded in Simplyhealth’s expert-approved FAQs. With AI built into the platform, agents are empowered to resolve issues faster, freeing up more time for conversations with customers. Across an omnichannel contact centre, this gives customers greater choice in how they access support while helping Simplyhealth to make customer service more personalised and efficient. </div> </article> </div> </section> </div><div data-blade-id="a0E7y000005jUwjEAE:10" data-blade-position="11" data-blade-name="sf/nup" data-blade-variant="nup" data-blade-source="www" data-blade-type="blade"> <section id="a0E7y000005jUwjEAE:10" class="relative nup--blade layout--4 nup--card_statistic" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <div class="grid grid_main nup nup__4 nup__gridFour no-header theme--light_gradient"> <div class="cards cards--minimal"> <article class="card card__1 card__wrapper theme--light_gradient" data-module-track-impressions="" data-module-id="1" data-module-position="1" data-module-type="card_statistic" > <div class="card--card_statistic pbc-g-elevation-2 flex border-rad-16 "> <div class="card__content__wrapper"> <div class="card__background card__background--top"> <img loading="lazy" src="https://a.sfdcstatic.com/shared/images/pbc/top-stat-card-bg.webp" class="card__background-image" alt="" sizes="100vw" srcset="" height="auto" width="100%"/> </div> <div class="card__copy__wrapper flex flex--column"> <div class="card__stat flex flex--jc-center"> <span class="card__stat-number"> 90 </span> <span class="card__stat-suffix card__stat-suffix--align-top"> % </span> </div> <div class="card__caption"> reduction in email response time - from 12 minutes to just 1 minute </div> </div> <div class="card__background card__background--bottom"> <img loading="lazy" src="https://a.sfdcstatic.com/shared/images/pbc/bottom-stat-card-bg.webp" class="card__background-image" alt="" sizes="100vw" srcset="" height="auto" width="100%"/> </div> </div> </div> </article> <article class="card card__2 card__wrapper theme--light_gradient" data-module-track-impressions="" data-module-id="2" data-module-position="2" data-module-type="card_statistic" > <div class="card--card_statistic pbc-g-elevation-2 flex border-rad-16 "> <div class="card__content__wrapper"> <div class="card__background card__background--top"> <img loading="lazy" src="https://a.sfdcstatic.com/shared/images/pbc/top-stat-card-bg.webp" class="card__background-image" alt="" sizes="100vw" srcset="" height="auto" width="100%"/> </div> <div class="card__copy__wrapper flex flex--column"> <div class="card__stat flex flex--jc-center"> <span class="card__stat-number"> 40 </span> <span class="card__stat-suffix card__stat-suffix--align-top"> % </span> </div> <div class="card__caption"> of cases handled with live chat </div> </div> <div class="card__background card__background--bottom"> <img loading="lazy" src="https://a.sfdcstatic.com/shared/images/pbc/bottom-stat-card-bg.webp" class="card__background-image" alt="" sizes="100vw" srcset="" height="auto" width="100%"/> </div> </div> </div> </article> <article class="card card__3 card__wrapper theme--light_gradient" data-module-track-impressions="" data-module-id="3" data-module-position="3" data-module-type="card_statistic" > <div class="card--card_statistic pbc-g-elevation-2 flex border-rad-16 "> <div class="card__content__wrapper"> <div class="card__background card__background--top"> <img loading="lazy" src="https://a.sfdcstatic.com/shared/images/pbc/top-stat-card-bg.webp" class="card__background-image" alt="" sizes="100vw" srcset="" height="auto" width="100%"/> </div> <div class="card__copy__wrapper flex flex--column"> <div class="card__stat flex flex--jc-center"> <span class="card__stat-number"> 30 </span> <span class="card__stat-suffix card__stat-suffix--align-top"> % </span> </div> <div class="card__caption"> of queries resolved by generative AI </div> </div> <div class="card__background card__background--bottom"> <img loading="lazy" src="https://a.sfdcstatic.com/shared/images/pbc/bottom-stat-card-bg.webp" class="card__background-image" alt="" sizes="100vw" srcset="" height="auto" width="100%"/> </div> </div> </div> </article> <article class="card card__4 card__wrapper theme--light_gradient" data-module-track-impressions="" data-module-id="4" data-module-position="4" data-module-type="card_statistic" > <div class="card--card_statistic pbc-g-elevation-2 flex border-rad-16 "> <div class="card__content__wrapper"> <div class="card__background card__background--top"> <img loading="lazy" src="https://a.sfdcstatic.com/shared/images/pbc/top-stat-card-bg.webp" class="card__background-image" alt="" sizes="100vw" srcset="" height="auto" width="100%"/> </div> <div class="card__copy__wrapper flex flex--column"> <div class="card__stat flex flex--jc-center"> <span class="card__stat-number"> 90 </span> <span class="card__stat-suffix card__stat-suffix--align-middle"> + </span> </div> <div class="card__caption"> hours per week productivity gain across all agents with generative AI </div> </div> <div class="card__background card__background--bottom"> <img loading="lazy" src="https://a.sfdcstatic.com/shared/images/pbc/bottom-stat-card-bg.webp" class="card__background-image" alt="" sizes="100vw" srcset="" height="auto" width="100%"/> </div> </div> </div> </article> </div> </div> </div> </section> </div><div data-blade-id="a0I7y000000meJJEAY:11" data-blade-position="12" data-blade-name="sf/nup" data-blade-variant="nup" data-blade-source="www" data-blade-type="blade"> <section id="a0I7y000000meJJEAY:11" class="relative nup--blade nup--link_above layout--3 nup--card_resource" > <div class="container"> <div class="grid grid_main nup nup__3 nup__gridThree theme--light_gradient"> <header class="nup__blade-heading text--center"> <h2 class="headline" style=" "> Additional Customer Success Stories </h2> </header> <div class="cards"> <article class="card card__1 card__wrapper theme--light_gradient" data-module-track-impressions="" data-module-id="1" data-module-name="Formula 1 drives the next era of fan engagement" data-module-position="1" data-module-type="card_resource" data-module-tags-manual="[{"uuid":"","tagName":"","tagUuid":"cb3bd8e2-f608-4fe4-83bc-f3d9757d2d88"},{"uuid":"","tagName":"","tagUuid":"0681c4df-5f82-4360-a8e8-ccac729d0c02"},{"uuid":"","tagName":"","tagUuid":"73d8511b-ce45-48fd-b3a7-76ced460517f"},{"uuid":"31d7900b-1698-40d6-9456-318d054d424f","tagName":"Service","tagUuid":"27c12145-271a-4de6-b6d3-2b6b08e78860"},{"uuid":"","tagName":"","tagUuid":"a1b3d2e4-70ca-4f54-b69a-0bcbfd69cdf2"},{"uuid":"","tagName":"","tagUuid":"5cc3cbb0-e35a-434d-b2e5-08b1dbbd255f"},{"uuid":"","tagName":"","tagUuid":"53e2fe10-46c0-4233-8a9b-66b610a24fe0"},{"uuid":"","tagName":"","tagUuid":"d0c21c93-eee0-4358-ad19-225d302fa229"},{"uuid":"31d7900b-1698-40d6-9456-318d054d424f","tagName":"Marketing","tagUuid":"94de41a5-93d3-4dd1-be94-e331cfa94889"},{"uuid":"31d7900b-1698-40d6-9456-318d054d424f","tagName":"Sales","tagUuid":"753aac49-64c1-42ed-b92c-40aa56f8ff03"},{"uuid":"","tagName":"","tagUuid":"1b7fd803-19f0-4b32-8f3f-7e6b340bee22"},{"uuid":"5b4fa5f2-5226-474e-8963-94fe1e289a01","tagName":"Manufacturing","tagUuid":"b692ce95-f2d7-4a67-a587-c530e302a596"}]" data-module-tags-auto="[]" > <div class="card--card_resource card--generic_card pbc-g-elevation-2 flex border-rad-16 "> <div class="card__image__wrapper"> <a href="https://www.salesforce.com/uk/resources/customer-stories/formula1-personalized-content-fan-engagement/" tabindex="-1" aria-label="Formula 1 drives the next era of fan engagement" data-link-url="https://www.salesforce.com/uk/resources/customer-stories/formula1-personalized-content-fan-engagement/" data-link-type="image" target="_self"> <img loading="lazy" src="https://www.salesforce.com/content/dam/web/en_us/www/images/customer-stories/formula1/formula1-OG-Image-2.jpg" class="card__image" alt="" sizes="100vw" srcset="https://www.salesforce.com/content/dam/web/en_us/www/images/customer-stories/formula1/formula1-OG-Image-2.jpg 2400w,https://www.salesforce.com/content/dam/web/en_us/www/images/customer-stories/formula1/formula1-OG-Image-2.jpg.transform/ucs-xl/image.jpg 1280w,https://www.salesforce.com/content/dam/web/en_us/www/images/customer-stories/formula1/formula1-OG-Image-2.jpg.transform/ucs-l/image.jpg 864w,https://www.salesforce.com/content/dam/web/en_us/www/images/customer-stories/formula1/formula1-OG-Image-2.jpg.transform/ucs-m/image.jpg 640w,https://www.salesforce.com/content/dam/web/en_us/www/images/customer-stories/formula1/formula1-OG-Image-2.jpg.transform/ucs-s/image.jpg 320w" height="auto" width="auto"/> </a> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <span class="badge blue95 pl-12 pr-12">Customer Story</span> <h3 class="card__headline mb-16" style=" "> <a href="https://www.salesforce.com/uk/resources/customer-stories/formula1-personalized-content-fan-engagement/" data-link-text="Formula 1 drives the next era of fan engagement" data-link-url="https://www.salesforce.com/uk/resources/customer-stories/formula1-personalized-content-fan-engagement/" data-link-type="header" target="_self"> Formula 1 drives the next era of fan engagement </a> </h3> <div class="card__description mt-16"> Forget everything you thought you knew about motor racing. Formula 1 is engaging the next generation of fans with hyperpersonalised content and connected experiences in real time. </div> </div> <div class="cta_container flex flex--center"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/uk/resources/customer-stories/formula1-personalized-content-fan-engagement/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardText" data-stacking="wideM" aria-label="Learn more: Formula 1 drives the next era of fan engagement" href="https://www.salesforce.com/uk/resources/customer-stories/formula1-personalized-content-fan-engagement/" target="_self" rel="noopener" > Learn more </a> </pbc-button> </div> </div> </div> </article> <article class="card card__2 card__wrapper theme--light_gradient" data-module-track-impressions="" data-module-id="2" data-module-name="How personalisation has helped boost Heathrow’s digital revenue 30%" data-module-position="2" data-module-type="card_resource" data-module-tags-manual="[{"uuid":"","tagName":"","tagUuid":"e8f1c967-19ea-4fae-b674-c542cda95b6f"},{"uuid":"5b4fa5f2-5226-474e-8963-94fe1e289a01","tagName":"Travel Transportation & Hospitality","tagUuid":"67b9a0e2-4fdd-4bd4-a8e8-83dce0fa3c26"},{"uuid":"31d7900b-1698-40d6-9456-318d054d424f","tagName":"Service","tagUuid":"27c12145-271a-4de6-b6d3-2b6b08e78860"},{"uuid":"5b4fa5f2-5226-474e-8963-94fe1e289a01","tagName":"Consumer Goods","tagUuid":"7c5366f1-199c-41c1-ab10-01e3128b18e8"},{"uuid":"31d7900b-1698-40d6-9456-318d054d424f","tagName":"Marketing","tagUuid":"94de41a5-93d3-4dd1-be94-e331cfa94889"},{"uuid":"","tagName":"","tagUuid":"845161ac-92bc-4dae-bc83-9e216249fc00"},{"uuid":"","tagName":"","tagUuid":"cb3bd8e2-f608-4fe4-83bc-f3d9757d2d88"},{"uuid":"","tagName":"","tagUuid":"0681c4df-5f82-4360-a8e8-ccac729d0c02"},{"uuid":"","tagName":"","tagUuid":"6e4f0ae8-be9b-4fca-86fe-ef151e597809"},{"uuid":"","tagName":"","tagUuid":"7bc41247-9a22-4991-811b-17f65df43516"},{"uuid":"","tagName":"","tagUuid":"5cc3cbb0-e35a-434d-b2e5-08b1dbbd255f"},{"uuid":"","tagName":"","tagUuid":"53e2fe10-46c0-4233-8a9b-66b610a24fe0"},{"uuid":"31d7900b-1698-40d6-9456-318d054d424f","tagName":"Data Cloud","tagUuid":"cec01b75-03d2-4a53-9550-f3694cddf1f6"},{"uuid":"31d7900b-1698-40d6-9456-318d054d424f","tagName":"Commerce","tagUuid":"244772c2-91a3-4b40-8097-a3a6d0064779"},{"uuid":"","tagName":"","tagUuid":"6e277bb6-166a-4363-8369-5b18c4a22ffe"}]" data-module-tags-auto="[]" > <div class="card--card_resource card--generic_card pbc-g-elevation-2 flex border-rad-16 "> <div class="card__image__wrapper"> <a href="https://www.salesforce.com/uk/resources/customer-stories/heathrow-personalisation-digital-revenue/" tabindex="-1" aria-label="How personalisation has helped boost Heathrow’s digital revenue 30%" data-link-url="https://www.salesforce.com/uk/resources/customer-stories/heathrow-personalisation-digital-revenue/" data-link-type="image" target="_self"> <img loading="lazy" src="https://www.salesforce.com/content/dam/web/en_us/www/images/resource-center/customer-stories/heathrow-airport/production-resource-card-heathrow.png" class="card__image" alt="" sizes="100vw" srcset="https://www.salesforce.com/content/dam/web/en_us/www/images/resource-center/customer-stories/heathrow-airport/production-resource-card-heathrow.png 1200w,https://www.salesforce.com/content/dam/web/en_us/www/images/resource-center/customer-stories/heathrow-airport/production-resource-card-heathrow.png.transform/ucs-l/image.png 864w,https://www.salesforce.com/content/dam/web/en_us/www/images/resource-center/customer-stories/heathrow-airport/production-resource-card-heathrow.png.transform/ucs-m/image.png 640w,https://www.salesforce.com/content/dam/web/en_us/www/images/resource-center/customer-stories/heathrow-airport/production-resource-card-heathrow.png.transform/ucs-s/image.png 320w" height="auto" width="auto"/> </a> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <span class="badge blue95 pl-12 pr-12">Customer Story</span> <h3 class="card__headline mb-16" style=" "> <a href="https://www.salesforce.com/uk/resources/customer-stories/heathrow-personalisation-digital-revenue/" data-link-text="How personalisation has helped boost Heathrow’s digital revenue 30%" data-link-url="https://www.salesforce.com/uk/resources/customer-stories/heathrow-personalisation-digital-revenue/" data-link-type="header" target="_self"> How personalisation has helped boost Heathrow’s digital revenue 30% </a> </h3> <div class="card__description mt-16"> Heathrow Airport is flying high with greater digitalisation and personalisation. </div> </div> <div class="cta_container flex flex--center"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/uk/resources/customer-stories/heathrow-personalisation-digital-revenue/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardText" data-stacking="wideM" aria-label="Learn more: How personalisation has helped boost Heathrow’s digital revenue 30%" href="https://www.salesforce.com/uk/resources/customer-stories/heathrow-personalisation-digital-revenue/" target="_self" rel="noopener" > Learn more </a> </pbc-button> </div> </div> </div> </article> <article class="card card__3 card__wrapper theme--light_gradient" data-module-track-impressions="" data-module-id="3" data-module-name="Putting drivers first: Pirelli gets proactive with data" data-module-position="3" data-module-type="card_resource" data-module-tags-manual="[{"uuid":"","tagName":"","tagUuid":"cb3bd8e2-f608-4fe4-83bc-f3d9757d2d88"},{"uuid":"","tagName":"","tagUuid":"0681c4df-5f82-4360-a8e8-ccac729d0c02"},{"uuid":"","tagName":"","tagUuid":"6e4f0ae8-be9b-4fca-86fe-ef151e597809"},{"uuid":"","tagName":"","tagUuid":"94176ee0-0375-49d6-bb3a-ce58fe88d47f"},{"uuid":"","tagName":"","tagUuid":"92772785-b8ef-4f0f-b488-9230dbaac18d"},{"uuid":"31d7900b-1698-40d6-9456-318d054d424f","tagName":"Commerce","tagUuid":"244772c2-91a3-4b40-8097-a3a6d0064779"},{"uuid":"31d7900b-1698-40d6-9456-318d054d424f","tagName":"Marketing","tagUuid":"94de41a5-93d3-4dd1-be94-e331cfa94889"},{"uuid":"5b4fa5f2-5226-474e-8963-94fe1e289a01","tagName":"Automotive","tagUuid":"d6bcc13e-d91b-48f5-b847-c2fb291774f6"},{"uuid":"5b4fa5f2-5226-474e-8963-94fe1e289a01","tagName":"Manufacturing","tagUuid":"b692ce95-f2d7-4a67-a587-c530e302a596"},{"uuid":"31d7900b-1698-40d6-9456-318d054d424f","tagName":"Sales","tagUuid":"753aac49-64c1-42ed-b92c-40aa56f8ff03"},{"uuid":"","tagName":"","tagUuid":"845161ac-92bc-4dae-bc83-9e216249fc00"}]" data-module-tags-auto="[]" > <div class="card--card_resource card--generic_card pbc-g-elevation-2 flex border-rad-16 "> <div class="card__image__wrapper"> <a href="https://www.salesforce.com/uk/resources/customer-stories/pirelli-data-driven-customer-360/" tabindex="-1" aria-label="Putting drivers first: Pirelli gets proactive with data" data-link-url="https://www.salesforce.com/uk/resources/customer-stories/pirelli-data-driven-customer-360/" data-link-type="image" target="_self"> <img loading="lazy" src="https://www.salesforce.com/content/dam/web/en_us/www/images/customer-stories/pirellii/perilli-resources-story-card-1200.png" class="card__image" alt="" sizes="100vw" srcset="https://www.salesforce.com/content/dam/web/en_us/www/images/customer-stories/pirellii/perilli-resources-story-card-1200.png 1200w,https://www.salesforce.com/content/dam/web/en_us/www/images/customer-stories/pirellii/perilli-resources-story-card-1200.png.transform/ucs-l/image.png 864w,https://www.salesforce.com/content/dam/web/en_us/www/images/customer-stories/pirellii/perilli-resources-story-card-1200.png.transform/ucs-m/image.png 640w,https://www.salesforce.com/content/dam/web/en_us/www/images/customer-stories/pirellii/perilli-resources-story-card-1200.png.transform/ucs-s/image.png 320w" height="auto" width="auto"/> </a> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <span class="badge blue95 pl-12 pr-12">Customer Story</span> <h3 class="card__headline mb-16" style=" "> <a href="https://www.salesforce.com/uk/resources/customer-stories/pirelli-data-driven-customer-360/" data-link-text="Putting drivers first: Pirelli gets proactive with data" data-link-url="https://www.salesforce.com/uk/resources/customer-stories/pirelli-data-driven-customer-360/" data-link-type="header" target="_self"> Putting drivers first: Pirelli gets proactive with data </a> </h3> <div class="card__description mt-16"> Sustainable, efficient, and customer-first – all in a day’s work for this leading manufacturer. </div> </div> <div class="cta_container flex flex--center"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/uk/resources/customer-stories/pirelli-data-driven-customer-360/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardText" data-stacking="wideM" aria-label="Learn more: Putting drivers first: Pirelli gets proactive with data" href="https://www.salesforce.com/uk/resources/customer-stories/pirelli-data-driven-customer-360/" target="_self" rel="noopener" > Learn more </a> </pbc-button> </div> </div> </div> </article> </div> <div class="nup_cta" data-module-name="Additional Customer Success Stories" data-module-position="1" data-module-id="0" data-module-type="cta"> <div class="cta_container flex flex--center ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="View all Success Stories" 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