Formula 1 drives the next era of fan engagement

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500"> <div class="col text-center col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-xs columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-10"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-12 col-md-10 col-lg-10"><div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive " alt="Formula 1 Trailblazers" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/it_it/www/images/production-jumbotron-formula1-group-updated-1280x670_720.png"/> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-12 col-md-1 col-lg-1"> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-1"> </div> </div> <div class="row"> </div> </div> </div> <div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive hidden-sm hidden-md hidden-lg " alt="Formula 1 Trailblazers" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/it_it/www/images/production-jumbotron-formula1-group-updated-1280x670_720.png"/> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-11 col-md-11 col-lg-11"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-30-top-lg margin-0-top-xs column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="headingComponent parbase section"> <h1 id="formula-1-boosts-fan-satisfaction-to-88-by-making-every-second-count" class=" avantgarde-l text-stratus text-left avant-garde-demi col-lg-12 margin-10-top-xs margin-10-bottom-lg " style="; "> <span class=" header-text "> Formula 1 boosts fan satisfaction to 88% by making every second count. </span> </h1> </div> <div class="headingComponent parbase section"> <h2 id="see-how-formula-1-turns-3x-fan-growth-into-lasting-engagement" class=" h3 text-stratus text-left salesforce-sans-bold margin-20-bottom-lg margin-20-bottom-xs " style="; "> <span class=" header-text "> See how Formula 1 turns 3x fan growth into lasting engagement. </span> </h2> </div> <div class="labelSmallComponent headingComponent parbase section"> <div id="time-to-read-56-minutes" class=" h5 text-altostratus text-left salesforce-sans-bold margin-10-top-lg margin-10-top-md margin-10-top-sm margin-10-top-xs margin-10-bottom-lg margin-20-bottom-xs " style="; "> <span class=" header-text "> Time to read: 5.6 minutes </span> </div> </div> <div class="socialMediaSharingComponent section"> <div> <div class="share-icon-row margin-10-bottom-sm"> <div class="share-icon"> <a target="_blank" href="https://www.facebook.com/sharer/sharer.php?u=https://www.salesforce.com/uk/resources/customer-stories/formula1-personalized-content-fan-engagement/" title="Facebook" alt="Facebook"> <img data-src="//www.salesforce.com/content/dam/web/global/svg-icons/facebook-day.svg?version=2024101" alt="Facebook" class="lazy text-salesforce-gray salesforce-social-icon " src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif"/> </a> </div> <div class="share-icon"> <a class="twitter" target="_blank" href="https://twitter.com/intent/tweet?url=https://www.salesforce.com/uk/resources/customer-stories/formula1-personalized-content-fan-engagement/&text=Formula%201%20drives%20the%20next%20era%20of%20fan%20engagement&via=salesforce" title="Twitter" alt="Twitter" data-pagetitle="Formula 1 drives the next era of fan engagement"> <img data-src="//www.salesforce.com/content/dam/web/global/svg-icons/twitter-day.svg?version=2024101" alt="Twitter" class="lazy text-salesforce-gray salesforce-social-icon " src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif"/> </a> </div> <div class="share-icon"> <a target="_blank" href="https://www.linkedin.com/cws/share?url=https://www.salesforce.com/uk/resources/customer-stories/formula1-personalized-content-fan-engagement/" title="LinkedIn" alt="LinkedIn"> <img data-src="//www.salesforce.com/content/dam/web/global/svg-icons/linkedin-day.svg?version=2024101" alt="LinkedIn" class="lazy text-salesforce-gray salesforce-social-icon " src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif"/> </a> </div> </div> </div> </div> <div class="bodyCopyComponent parbase section"><div class="margin-30-top-lg margin-60-right-lg margin-0-right-md text-size-default line-height-32 "> <p>Formula 1 has grown at the speed of an open-wheel race car. After being featured in a 2019 Netflix series, “Drive to Survive,” the motorsports company has seen its U.S. television viewership nearly triple. It’s not just how many people are watching, but who. Unexpected new audiences, like young people and women, make up more of Formula 1’s 1.5 billion viewers than ever before.</p> <p>But what comes next may be just as remarkable. Now, Formula 1 needs to find ways to turn that sudden popularity surge into longer-term sustained growth and fan loyalty. One big key to that shift: Experiences that feel personal, like a front-row seat on top of your favorite team’s garage or an email that recommends the cap worn by that team’s driver on the winner’s podium.</p> <p>Fan engagement like this requires lockstep sales and service powered by much more than legacy spreadsheets. <a href="/uk/products/">Einstein 1</a> turns Formula 1 teams into a personal pit crew for each customer.</p> <p>With a shared view of customer data and powerful real-time insights from <a href="/uk/products/genie/overview/">Salesforce Data Cloud</a>, sales, service, and marketing pros can delight fans with well-choreographed speed and consistency. Here’s how they do it.</p> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-20-top-lg margin-40-bottom-lg column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-3 col-md-6 col-lg-3"><div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive hidden-xs margin-10-top-lg margin-10-bottom-lg " alt="Headshot of Peter Toop, Group Sales and Marketing Director, Vindis Group" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/customer-stories/formula1/production-inline-quote-image-f1-matt-kemp-1600pxnobg.jpg"/> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-9 col-md-6 col-lg-9"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"> </div> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"> </div> </div> <div class="row"> </div> </div> </div> <div class="headingComponent parbase section"> <h3 id="with-over-500-million-fans-worldwide-how-do-we-understand-who-they-are-and-continue-to-grow-that-audience-its-those-personalised-journeys-and-always-on-capabilities" class=" avantgarde-medium text-stratus text-left avant-garde-demi hidden-xs hidden-md hidden-lg col-md-12 col-lg-11 margin-10-top-lg margin-10-bottom-lg " style="; "> <span class=" header-text "> “With over 500 million fans worldwide, how do we understand who they are and continue to grow that audience? It’s those personalised journeys and always-on capabilities.” </span> </h3> </div> <div class="headingComponent parbase section"> <h3 id="with-over-500-million-fans-worldwide-how-do-we-understand-who-they-are-and-continue-to-grow-that-audience-its-those-personalised-journeys-and-always-on-capabilities" class=" avantgarde-m text-stratus text-left avant-garde-demi hidden-sm col-md-12 col-lg-11 margin-20-top-lg margin-10-bottom-lg " style="; "> <span class=" header-text "> “With over 500 million fans worldwide, how do we understand who they are and continue to grow that audience? It’s those personalised journeys and always-on capabilities.” </span> </h3> </div> <div class="bodyCopyComponent parbase section"><div class=" text-size-default line-height-default "> Matt Kemp, Senior Manager, CRM & Customer Service Ops at Formula 1 </div> </div> <div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive hidden-sm hidden-md hidden-lg margin-20-top-lg margin-10-bottom-lg " alt="Headshot of Peter Toop, Group Sales and Marketing Director, Vindis Group" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/customer-stories/formula1/production-inline-quote-image-f1-matt-kemp-1600pxnobg.jpg"/> </div> </div> </div> </div> <div class="row"> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-10-top-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"> </div> </div> <div class="row"> </div> </div> </div> <div class="headingComponent parbase section"> <div id="table-of-contents" class=" avantgarde-m text-stratus text-left avant-garde-demi col-lg-11 margin-10-bottom-lg " style="; "> <span class=" header-text "> Table of Contents </span> </div> </div> <div class="bodyCopyComponent parbase section"><div class=" text-size-default line-height-32 "> <a href="#step1">1. Achieve 88% fan satisfaction by connecting sales and service data.</a> </div> </div> <div class="bodyCopyComponent parbase section"><div class=" text-size-default line-height-32 "> <a href="#step2">2. Make the perfect recommendations based on fans’ favorite drivers.</a> </div> </div> <div class="bodyCopyComponent parbase section"><div class=" text-size-default line-height-32 "> <a href="#step3">3. Expand the fan base with a sky’s-the-limit mentality.</a> </div> </div> <div class="bodyCopyComponent parbase section"><div class="margin-40-bottom-lg text-size-default line-height-32 "> <a href="#step4">4. Fuel net zero carbon emissions goals by 2030 with data.</a> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-xs columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="headingComponent parbase section"> <h2 id="share-story" class=" h3 text-stratus text-left salesforce-sans-bold margin-10-top-lg margin-0-top-xs margin-10-bottom-lg " style="; "> <span class=" header-text "> Share Story </span> </h2> </div> <div class="socialMediaSharingComponent section"> <div> <div class="share-icon-row margin-10-bottom-lg"> <div class="share-icon"> <a target="_blank" href="https://www.facebook.com/sharer/sharer.php?u=https://www.salesforce.com/uk/resources/customer-stories/formula1-personalized-content-fan-engagement/" title="Facebook" alt="Facebook"> <img data-src="//www.salesforce.com/content/dam/web/global/svg-icons/facebook-day.svg?version=2024101" alt="Facebook" class="lazy text-salesforce-gray salesforce-social-icon " src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif"/> </a> </div> <div class="share-icon"> <a class="twitter" target="_blank" href="https://twitter.com/intent/tweet?url=https://www.salesforce.com/uk/resources/customer-stories/formula1-personalized-content-fan-engagement/&text=Formula%201%20drives%20the%20next%20era%20of%20fan%20engagement&via=salesforce" title="Twitter" alt="Twitter" data-pagetitle="Formula 1 drives the next era of fan engagement"> <img data-src="//www.salesforce.com/content/dam/web/global/svg-icons/twitter-day.svg?version=2024101" alt="Twitter" class="lazy text-salesforce-gray salesforce-social-icon " src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif"/> </a> </div> <div class="share-icon"> <a target="_blank" href="https://www.linkedin.com/cws/share?url=https://www.salesforce.com/uk/resources/customer-stories/formula1-personalized-content-fan-engagement/" title="LinkedIn" alt="LinkedIn"> <img data-src="//www.salesforce.com/content/dam/web/global/svg-icons/linkedin-day.svg?version=2024101" alt="LinkedIn" class="lazy text-salesforce-gray salesforce-social-icon " src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif"/> </a> </div> </div> </div> </div> <div class="barComponent parbase section"><div class="margin-20-top-lg margin-20-bottom-lg bg-karl-the-fog bar-align-center " style="height:2px;width:100%;"></div> </div> <div class="headingComponent parbase section"> <h2 id="products-used" class=" h3 text-stratus text-left salesforce-sans-bold " style="; 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"> <svg style="background:url('/content/dam/web/global/icons/product/customer-success-day.svg?version=1732233627282') no-repeat;" class="salesforce-icon cloud-icon-all " aria-hidden="true" alt=""> </svg> <span class=" header-text head-text "> </span> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="buttonCTAComponent parbase section"> <div class="margin-20-top-lg margin-0-top-sm text-left "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg simple-link salesforce-sans-bold " data-content-replacement-close-color="sfdc-swap-button-day" href="/uk/services/professional-services/overview/"> <span> Salesforce Professional Services <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-rain bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-11 col-md-11 col-lg-11"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-10-top-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="headingComponent parbase section"> <h2 id="how-formula-1-engages-more-fans-to-grow-the-sport-worldwide" class=" avantgarde-m text-stratus text-left avant-garde-demi col-lg-11 margin-30-top-lg margin-10-bottom-lg " style="; "> <span class=" header-text "> How Formula 1 Engages More Fans to Grow the Sport Worldwide </span> </h2> </div> <div class="bodyCopyComponent parbase section"><div class="margin-10-bottom-lg text-size-legal line-height-default "> In this film, see how Formula 1 uses Salesforce technology in the race to grow the sport and reach more fans around the globe. </div> </div> <div class="videoComponent vy-player parbase section"><div class="margin-10-top-lg margin-40-bottom-lg "> <div class="vy-player-container paddingDefaultBottomLg paddingDefaultBottomMd paddingDefaultBottomSm paddingDefaultBottomXs"> <div class="vidyard-player-embed" data-uuid='TAC8S9E4YEighiooY1vKQv' data-v="4" data-type="inline"></div> </div> <script type="text/javascript" data-uuid='TAC8S9E4YEighiooY1vKQv'> window.SfdcWwwBase && window.SfdcWwwBase.videoComponent && window.SfdcWwwBase.videoComponent.updateChapter(document.scripts[document.scripts.length - 1].getAttribute("data-uuid")); if(!window.vidyardEmbed){ window.videoUtils && window.videoUtils.loadScriptOnce("https://play.vidyard.com/embed/v4.js", "Vidyard", true); } else { window.vidyardEmbed.api.renderDOMPlayers(); } </script> </div> <script> (function($) { // Add 'Configuration' global object with details of our Adobe Analytics instance window.Configuration = window.Configuration || {}; var rsid = (typeof Server !== 'undefined') ? Server.getAccount() : ''; $.extend(window.Configuration, { PUBLISHER: '8D6C67C25245AF020A490D4C@AdobeOrg', MCID: '8D6C67C25245AF020A490D4C@AdobeOrg', NAMESPACE: 'salesforce', CHANNEL: 'salesforce', RSID: rsid, TRACKING_SERVER: 'salesforce.sc.omtrdc.net', HEARTBEAT_TRACKING_SERVER: 'salesforce.hb.omtrdc.net', DEBUG: false }); }(jQuery)); // End of IIFE </script> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> <div class="col text-left col-xs-12 col-sm-11 col-md-11 col-lg-11"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-9 col-md-9 col-lg-9"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-10-top-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"> </div> </div> <div class="row"> </div> </div> </div> <div class="headingComponent parbase section"> <h2 id="step1" class=" avantgarde-m text-stratus text-left avant-garde-demi col-lg-11 margin-30-top-lg margin-10-top-xs margin-10-bottom-lg margin-10-bottom-xs " style="; "> <span class=" header-text "> 1. Achieve 88% fan satisfaction by connecting sales and service data. </span> </h2> </div> <div class="bodyCopyComponent parbase section"><div class="margin-10-top-lg margin-60-right-lg margin-0-right-md text-size-default line-height-32 "> <p>Formula 1 interacts with thousands of fans over a race weekend. But service agents can feel overwhelmed if each inquiry appears to be a separate contact rather than a familiar face.</p> <p>Matthew Kemp, Formula 1’s Senior CRM and Customer Operations Manager, had a vision for <a href="/uk/products/sales-cloud/overview/">sales</a> and <a href="/uk/products/service-cloud/overview/">service</a> that anticipated fans' needs rather than functioning as a reactive call center.</p> <p>“We’ve improved the processes, templates, speed of resolution, tooling, and how our teams navigate,” said Kemp. “In turn, that means the fan is getting a quicker response from a more knowledgeable agent.”</p> <p>Now, fans can self-serve on a Formula 1 community page to report login and streaming issues on F1 TV, the brand’s live Grand Prix streaming service.</p> <p>First-call resolution has also reached 86%, thanks to automated chatbots and refined processes agents can use to maintain consistency. Formula 1 service professionals have time to actually work on open cases instead of juggling new inquiries. This has allowed the brand to serve more fans in 2022 than the previous four years and even grow fan satisfaction from 70% in 2018 to 88% in the second half of the year.</p> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-10-top-lg margin-20-left-lg margin-0-left-xs column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 1,000"> <div class="col text-left col-xs-6 col-sm-6 col-md-3 col-lg-3"><div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive margin-30-right-lg center-img-horizontally " alt="86%" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/customer-stories/formula1/production-formula1-stat-86-percent.jpg"/> </div> </div> </div> <div class="col text-left col-xs-6 col-sm-6 col-md-9 col-lg-9"><div class="headingComponent parbase section"> <p id="first-contact-resolution" class=" avantgarde-m text-cirrus text-left avant-garde-demi hidden-xs col-lg-12 margin-60-top-lg margin-40-top-md margin-80-top-sm margin-40-top-xs margin-10-bottom-lg " style="; "> <span class=" header-text "> first contact resolution </span> </p> </div> <div class="headingComponent parbase section"> <p id="first-contact-resolution" class=" avantgarde-medium text-cirrus text-left avant-garde-demi hidden-sm hidden-md hidden-lg col-lg-12 margin-60-top-lg margin-40-top-md margin-80-top-sm margin-40-top-xs margin-10-bottom-lg " style="; "> <span class=" header-text "> first contact resolution </span> </p> </div> </div> </div> <div class="row"> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-10-top-lg margin-20-left-lg margin-0-left-xs column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 1,000"> <div class="col text-left col-xs-6 col-sm-6 col-md-3 col-lg-3"><div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive margin-30-right-lg center-img-horizontally " alt="88%" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/customer-stories/formula1/production-formula1-stat-88-percent.jpg"/> </div> </div> </div> <div class="col text-left col-xs-6 col-sm-6 col-md-9 col-lg-9"><div class="headingComponent parbase section"> <p id="fan-satisfaction" class=" avantgarde-m text-cirrus text-left avant-garde-demi hidden-xs col-lg-12 margin-60-top-lg margin-40-top-md margin-80-top-sm margin-40-top-xs margin-10-bottom-lg " style="; "> <span class=" header-text "> fan satisfaction </span> </p> </div> <div class="headingComponent parbase section"> <p id="fan-satisfaction" class=" avantgarde-medium text-cirrus text-left avant-garde-demi hidden-sm hidden-md hidden-lg col-lg-12 margin-60-top-lg margin-40-top-md margin-80-top-sm margin-40-top-xs margin-10-bottom-lg " style="; "> <span class=" header-text "> fan satisfaction </span> </p> </div> </div> </div> <div class="row"> </div> </div> </div> <div class="bodyCopyComponent parbase section"><div class="margin-10-top-lg margin-10-bottom-lg text-size-default line-height-32 "> <p>Behind the scenes, Formula 1’s commercial sales teams were working in spreadsheets. Data was so out of sync that communication often lapsed between teams.</p> <p>Today, Formula 1’s internal teams use Salesforce to communicate daily and create a sales process that everyone can understand. Reps have access to the same information, so it’s clear where prospects are in the sales lifecycle and what partners are responsible for at each event. And with service data connected in the same platform, sales has deeper fan insights to share with potential partners to scale growth.</p> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-10-top-lg margin-10-bottom-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-6 col-lg-6"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-20-left-md margin-0-left-sm column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-2 col-lg-2"><div class="headingComponent parbase section"> <div class=" h2 text-night text-left salesforce-sans-regular hidden-xs hidden-sm margin-10-top-lg margin-0-top-sm margin-10-right-lg margin--10-bottom-sm " style="; "> <svg style="background:url('/content/dam/web/global/icons/product/sales-day.svg?version=1732233627332') no-repeat;" class="salesforce-icon cloud-icon-all " aria-hidden="true" alt=""> </svg> <span class=" header-text head-text "> </span> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-12 col-md-10 col-lg-10"><div class="buttonCTAComponent parbase section"> <div class="margin-20-top-lg margin-10-top-md margin-0-top-sm margin-20-left-md margin-0-left-sm text-left "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg simple-link salesforce-sans-bold " data-content-replacement-close-color="sfdc-swap-button-day" href="/uk/products/sales-cloud/overview/?d=cta-body-promo-1"> <span> Sell more on one platform with Sales Cloud <span class="salesforce-icon icon-sfdc-icon-right-arrow"></span> </span> </a> </div> </div> </div></div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-12 col-md-6 col-lg-6"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-2 col-lg-2"><div class="headingComponent parbase section"> <div class=" h2 text-night text-left salesforce-sans-regular hidden-xs hidden-sm margin-10-top-lg margin-0-top-sm margin-10-right-lg margin--10-bottom-sm " style="; 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Make the perfect recommendations based on fans’ favorite drivers. </span> </h2> </div> <div class="bodyCopyComponent parbase section"><div class="margin-10-top-lg margin-60-right-lg margin-0-right-md margin-20-bottom-lg text-size-default line-height-32 "> <p>Formula 1 has long wowed audiences with exciting motorsports action. 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Post-race, Formula 1 can personalise follow-up communications with mentions of their favorite driver or merchandise they might like based on previous purchases. </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-10-bottom-lg column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-6 col-md-6 col-lg-6"><div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid margin-20-left-md margin-0-left-sm column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-2 col-lg-2"><div class="headingComponent parbase section"> <div class=" h2 text-night text-left salesforce-sans-regular 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data-skip-form name="FormCampaignId" value="7013y000002m6cLAAQ"/> <input type="hidden" data-skip-form name="Lead.Primary_Product_Interest__c" value="Marketing Cloud"/> <input type="hidden" data-skip-form name="PartnerPromoCode" value="None"/> <input type="hidden" data-skip-form name="tab_campaign_id"/> <input type="hidden" data-skip-form name="formCategory"/> <input type="hidden" data-skip-form name="DriverCampaignId" value="70130000000sUVq"/> <input class="sr-hidden" type="text" name="Region__c" autocomplete="off" tabindex="-1" aria-hidden="true"/> <input class="sr-hidden" type="checkbox" name="validForm" autocomplete="off" tabindex="-1" aria-hidden="true"/> <div class="fields-container section"> <div class="fields-wrapper clearfix"> <div class="field-container-50"><div class="firstName textFieldInput section"> <div class="field "> <input id="UserFirstName" type="text" name="UserFirstName" aria-required="true" required="true"/> <label for="UserFirstName" class="placeholder"> First 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Expand the fan base with a sky's-the-limit mentality. </span> </h2> </div> <div class="bodyCopyComponent parbase section"><div class="margin-10-top-lg margin-60-right-lg margin-0-right-md margin-10-bottom-lg text-size-default line-height-32 "> <p>Instead of executing its vision for in-the-moment personalisation on its own, Formula 1 turned to <a href="/uk/services/professional-services/overview/">Salesforce Professional Services</a> to co-create a clearer roadmap of the ultimate fan experience, desired future state, and technology that will enable that vision worldwide.</p> <p>With expert guidance, Formula 1 was able to go live in just five months. 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Reach net zero carbon emission goals by 2030 with data. </span> </h2> </div> <div class="bodyCopyComponent parbase section"><div class="margin-10-top-lg margin-60-right-lg margin-0-right-md margin-20-bottom-lg text-size-default line-height-32 "> <p>Sustainability is also top of mind for Formula 1 as younger fans express their expectations for responsible entertainment. Making racing sustainable is no easy feat, but with the ability to track, analyse, and report on carbon emissions, Formula 1 has pledged to go net zero by 2030.</p> <p>One of the company’s largest sources of emissions is fan travel to events, which <a href="/uk/products/net-zero-cloud/overview/">Net Zero Cloud</a> will help monitor with predictions and reduction recommendations. 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