Weiterbildungsangebote im Digitalen Marketing - Bundesverband Digitale Wirtschaft (BVDW) e.V.

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menu-item-18270"><a href="https://www.bvdw.org/downloads/">Downloads</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2533"><a href="https://www.bvdw.org/kontakt/">Kontakt</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2532"><a href="https://www.bvdw.org/presse/">Presse</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9029"><a href="https://www.bvdw.org/podcast/">Podcast</a></li> <li class="lang-item lang-item-300 lang-item-en no-translation lang-item-first menu-item menu-item-type-custom menu-item-object-custom menu-item-24848-en"><a href="https://www.bvdw.org/en/" hreflang="en-GB" lang="en-GB">EN</a></li> </ul> </nav> </div> </div> </div> </div> <main class="content-wrapper" id="content"> <div class="module module--stage module--stage--page pb-9 pb-6--sm"> <div class="module--stage--header" style="background-image: url( 'https://www.bvdw.org/wp-content/uploads/2023/08/bvdw_Themen_TTDSG-1-3000x1300.jpg' );"></div> <div class="row"> <div class="col col-12"> <div class="content-box content-box--top br-24"> <ul class="breadcrumb"> <li><a href="https://www.bvdw.org" title="Zur Startseite">Home</a></li> <li><a href="https://www.bvdw.org/campus/" title="Campus">Campus</a></li> </ul> <h1 class="t-h2">Product Management Bootcamp<span class="t-sub-title"> — Methoden für einen erfolgreichen Einstieg in die digitale Produktentwicklung. Erfahre mehr über die Kursinhalte!</span></h1> </div> </div> </div> </div> <div class="module--info--box pb-9 pb-8--md pb-7--xs"> <div class="row"> <div class="col col-12"> <div class="info--text flex-order-2--sm text--wysiwyg"> <p>Sowohl für Professionals mit ersten Erfahrungen in der Entwicklung digitaler Produkte als auch für Neu- und Quereinsteigende bietet das praxisorientierte Bootcamp alle Methoden und Software-Tools des modernen Product Managements.</p> <p>In den angebotenen Modulen vermitteln erfahrene Produktmanagement-Experten den Teilnehmenden mit verschiedenen Methoden alle wichtigen Skills für einen erfolgreichen Einstieg in die digitale Produktentwicklung.</p> <p><script>window.onload = (event) => {Object.assign(document.querySelectorAll(".info--box a")[0], {href: "https://share-eu1.hsforms.com/1gxlpIfvoSKSg1VoQvbTS2Qf1ff1", title: "Anmeldeformular Product Discovery Bootcamp"});Object.assign(document.querySelectorAll("a.floating--info-box--btn")[0], {href: "https://share-eu1.hsforms.com/1gxlpIfvoSKSg1VoQvbTS2Qf1ff1", title: "Anmeldeformular Product Discovery Bootcamp"})}</script></p> </div> <div class="info--box info--box--meta--info br-24 flex-order-1--sm mb-6--sm"> <table class="pb-5"> <tr> <th>Bewerbung</th> <td> jederzeit </td> </tr> <tr> <th>Gültig ab</th> <td> 31. Juli 2024 </td> </tr> </table> <a href="https://zertifikate.bvdw.org" target="_blank" title="Zur Anmeldung auf https://zertifikate.bvdw.org" class="btn btn--primary btn--color--black btn--lg btn--full-width"><span>Jetzt anmelden</span></a> <a href="https://www.bvdw.org/wp-content/uploads/2023/07/Teilnahmebedingungen-und-Konditionen_DL.pdf" download title="Teilnahmebedingungen" class="btn btn--secondary btn--icon btn--icon--download btn--color--black btn--lg btn--full-width mt-3"><span>Teilnahmebedingungen</span></a> </div> </div> </div> </div> <div class="floating--info-box--btn--wrapper"> <a href="https://zertifikate.bvdw.org" target="_blank" title="Zur Anmeldung auf https://zertifikate.bvdw.org" class="btn btn--primary btn--color--black btn--lg btn--full-width floating--info-box--btn"><span>Jetzt anmelden</span></a> </div> <div class="module module--text--text--col-2 pt-9 pt-8--md pt-7--xs pb-9 pb-8--md pb-7--xs"> <div class="module--inner bg--color--off-white pt-18 pb-18"> <div class="row"> <div class="col col-6 col-12--xs pb-6--xs text--wysiwyg"> <h4><strong>Ziel der Session</strong></h4> <ul> <li>Vermittlung aller wichtigen Skills für einen erfolgreichen Einstieg in die digitale Produktentwicklung</li> </ul> </div> <div class="col col-6 col-12--xs text--wysiwyg"> <h4><strong>Zielgruppe</strong></h4> <p>Diese Session ist ideal für</p> <ul> <li>Neu- und Quereinsteigende</li> <li>(Junior) Professionals, die bereits Erfahrung im Product Management besitzen erweitern möchten.</li> </ul> </div> </div> </div> </div> <div class="module module--text--text--col-1 pt-9 pt-8--md pt-7--xs pb-9 pb-8--md pb-7--xs" id="inhalte"> <div class="module--inner text--wysiwyg"> <div class="row"> <div class="col col-10 col-12--sm"> <h2 class="pb-8">Kursinhalte</h2> <h4>Modul “Product Strategy”</h4> <p>Eine klare Produktstrategie hilft, das übergeordnete Ziel des Softwareprodukts zu definieren. Sie legt fest, welche Probleme das Produkt lösen soll, welche Bedürfnisse es erfüllen und welche Ziele es erreichen soll. Zudem bietet sie eine gemeinsame Leitlinie für das gesamte Team und ermöglicht es allen Beteiligten, auf das gleiche Ziel hinzuarbeiten.</p> <ul> <li>Grundlagen des Product Managements</li> <li>Product Vision & Objective</li> <li>Product Discovery</li> <li>User Centricity</li> <li>Business Modeling</li> <li>Lean Product Management</li> </ul> <h4>Modul “Product Design”</h4> <p>Nutzerzentriertes Softwaredesign ist von zentraler Bedeutung für den Erfolg von digitalen Produkten. Die Teilnehmenden lernen die Grundlagen von Usability und User Experience Design kennen und erlernen die notwendigen Tools, um Prototypen zu entwickeln und mit Designern zu kommunizieren.</p> <ul> <li>Kickoff Product Design</li> <li>User Research & Nutzeranforderungen verstehen</li> <li>Prototyping</li> <li>Prototypen Validierung</li> </ul> <h4>Modul “Product Analytics & Testing”</h4> <p>Das Monitoring und Tracking von Softwareprodukten und deren Funktionalitäten ermöglicht es, den Erfolg eines Produktes zu messen und Warnindikatoren für Fehler zu identifizieren. In diesem Modul lernen die Teilnehmenden, wie man relevante KPIs und Metriken konzipiert, definiert und überprüft.</p> <ul> <li>Analyse des Nutzerverhaltens & Application Monitoring Tool</li> <li>Key Performance Indicators (KPI) & Tracking Events</li> <li>Manuelles Testing</li> <li>Bug Reporting</li> </ul> </div> </div> </div> </div> <div class="module module--people--contact module--teaser--people pt-9 pt-8--md pt-7--xs pb-9 pb-8--md pb-7--xs" id="kursleiter"> <div class="row pb-10"> <div class="col col-12"> <h2>Kursleiter</h2> </div> </div> <div class="row row--tiles"> <div class="col col-6 col-12--xs tile tile--person br-24"> <div class="image br-12" style="background-image: url( 'https://www.bvdw.org/wp-content/uploads/2024/05/Nikkel-Blaase-e1716813493487-990x990.jpg' );"></div> <div class="tile--content pt-6--md"> <div class="t-h4">Nikkel Blaase</div> <div class="t-p1 pt-1">Product Lead und Discovery Coach</div> <div class="pt-1"><a class="t-link" data-link="open-overlay" data-overlay-id="overlay-overlay-kursleiter" data-overlay-item-id="overlay-item-1" title="Product Management Bootcamp">Details</a></div> </div> </div> <div class="col col-6 col-12--xs tile tile--person br-24"> <div class="image br-12" style="background-image: url( 'https://www.bvdw.org/wp-content/uploads/2024/05/Christoph-Bresler-990x990.jpg' );"></div> <div class="tile--content pt-6--md"> <div class="t-h4">Christoph Bresler</div> <div class="t-p1 pt-1">Head of Digitale Leute School</div> </div> </div> <div class="col col-6 col-12--xs tile tile--person br-24"> <div class="image br-12" style="background-image: url( 'https://www.bvdw.org/wp-content/uploads/2024/05/Jens-Echterling-990x990.jpg' );"></div> <div class="tile--content pt-6--md"> <div class="t-h4">Jens Echterling</div> <div class="t-p1 pt-1">Chief Product Officer</div> <div class="pt-1"><a class="t-link" data-link="open-overlay" data-overlay-id="overlay-overlay-kursleiter" data-overlay-item-id="overlay-item-2" title="Product Management Bootcamp">Details</a></div> </div> </div> <div class="col col-6 col-12--xs tile tile--person br-24"> <div class="image br-12" style="background-image: url( 'https://www.bvdw.org/wp-content/uploads/2024/05/Colleen-Graneto-990x990.jpg' );"></div> <div class="tile--content pt-6--md"> <div class="t-h4">Colleen Graneto</div> <div class="t-p1 pt-1">Product Management Coach</div> <div class="pt-1"><a class="t-link" data-link="open-overlay" data-overlay-id="overlay-overlay-kursleiter" data-overlay-item-id="overlay-item-3" title="Product Management Bootcamp">Details</a></div> </div> </div> <div class="col col-6 col-12--xs tile tile--person br-24"> <div class="image br-12" style="background-image: url( 'https://www.bvdw.org/wp-content/uploads/2024/05/Sandra-Hinz-e1716813665234-990x990.jpg' );"></div> <div class="tile--content pt-6--md"> <div class="t-h4">Sandra Hinz</div> <div class="t-p1 pt-1">Product Leader & Co-Founder</div> <div class="pt-1"><a class="t-link" data-link="open-overlay" data-overlay-id="overlay-overlay-kursleiter" data-overlay-item-id="overlay-item-4" title="Product Management Bootcamp">Details</a></div> </div> </div> <div class="col col-6 col-12--xs tile tile--person br-24"> <div class="image br-12" style="background-image: url( 'https://www.bvdw.org/wp-content/uploads/2024/05/Daniel-Knott-e1716813452292-990x990.jpg' );"></div> <div class="tile--content pt-6--md"> <div class="t-h4">Daniel Knott</div> <div class="t-p1 pt-1">Head of Engineering</div> <div class="pt-1"><a class="t-link" data-link="open-overlay" data-overlay-id="overlay-overlay-kursleiter" data-overlay-item-id="overlay-item-5" title="Product Management Bootcamp">Details</a></div> </div> </div> <div class="col col-6 col-12--xs tile tile--person br-24"> <div class="image br-12" style="background-image: url( 'https://www.bvdw.org/wp-content/uploads/2024/05/Christina-Lange-e1716813757479-990x990.jpg' );"></div> <div class="tile--content pt-6--md"> <div class="t-h4">Christina Lange</div> <div class="t-p1 pt-1">OKR Coach & Team Lead Agile Masters </div> <div class="pt-1"><a class="t-link" data-link="open-overlay" data-overlay-id="overlay-overlay-kursleiter" data-overlay-item-id="overlay-item-6" title="Product Management Bootcamp">Details</a></div> </div> </div> <div class="col col-6 col-12--xs tile tile--person br-24"> <div class="image br-12" style="background-image: url( 'https://www.bvdw.org/wp-content/uploads/2024/05/Jan-Milz-e1716813399841-990x990.jpg' );"></div> <div class="tile--content pt-6--md"> <div class="t-h4">Jan Milz</div> <div class="t-p1 pt-1">Product & Discovery Coach</div> <div class="pt-1"><a class="t-link" data-link="open-overlay" data-overlay-id="overlay-overlay-kursleiter" data-overlay-item-id="overlay-item-7" title="Product Management Bootcamp">Details</a></div> </div> </div> <div class="col col-6 col-12--xs tile tile--person br-24"> <div class="image br-12" style="background-image: url( 'https://www.bvdw.org/wp-content/uploads/2024/05/David-Pereira-e1716818684164-990x990.jpg' );"></div> <div class="tile--content pt-6--md"> <div class="t-h4">David Pereira</div> <div class="t-p1 pt-1">Chief Product Officer</div> <div class="pt-1"><a class="t-link" data-link="open-overlay" data-overlay-id="overlay-overlay-kursleiter" data-overlay-item-id="overlay-item-8" title="Product Management Bootcamp">Details</a></div> </div> </div> <div class="col col-6 col-12--xs tile tile--person br-24"> <div class="image br-12" style="background-image: url( 'https://www.bvdw.org/wp-content/uploads/2024/05/David-Yasli-e1716812980663.jpg' );"></div> <div class="tile--content pt-6--md"> <div class="t-h4">David Yasli</div> <div class="t-p1 pt-1">Chief Product Owner ECOM</div> <div class="pt-1"><a class="t-link" data-link="open-overlay" data-overlay-id="overlay-overlay-kursleiter" data-overlay-item-id="overlay-item-9" title="Product Management Bootcamp">Details</a></div> </div> </div> <div class="overlay--wrapper overlay--teaser--people" data-overlay-id="overlay-overlay-kursleiter"> <div class="overlay--content"> <div class="row"> <div class="col col-12"> <div class="overlay br-24" data-overlay-item-id="overlay-item-1"> <a class="overlay--close" data-link="close-overlay"></a> <div class="col--wrapper"> <div class="col--left pb-5--xs"> <img class="br-12" src="https://www.bvdw.org/wp-content/uploads/2024/05/Nikkel-Blaase-e1716813493487-990x990.jpg" alt="Nikkel Blaase"> </div> <div class="col--right"> <div class="t-h3">Nikkel Blaase</div> <div class="t-p1 pt-1">Product Lead und Discovery Coach</div> <div class="text--wysiwyg pt-3"><p>Vorher Senior Product Designer bei XING</p> </div> </div> </div> </div> <div class="overlay br-24" data-overlay-item-id="overlay-item-2"> <a class="overlay--close" data-link="close-overlay"></a> <div class="col--wrapper"> <div class="col--left pb-5--xs"> <img class="br-12" src="https://www.bvdw.org/wp-content/uploads/2024/05/Jens-Echterling-990x990.jpg" alt="Jens Echterling"> </div> <div class="col--right"> <div class="t-h3">Jens Echterling</div> <div class="t-p1 pt-1">Chief Product Officer</div> <div class="text--wysiwyg pt-3"><p>Vorher Chief Product Officer bei Greator und MD bei Focus Online</p> </div> </div> </div> </div> <div class="overlay br-24" data-overlay-item-id="overlay-item-3"> <a class="overlay--close" data-link="close-overlay"></a> <div class="col--wrapper"> <div class="col--left pb-5--xs"> <img class="br-12" src="https://www.bvdw.org/wp-content/uploads/2024/05/Colleen-Graneto-990x990.jpg" alt="Colleen Graneto"> </div> <div class="col--right"> <div class="t-h3">Colleen Graneto</div> <div class="t-p1 pt-1">Product Management Coach</div> <div class="text--wysiwyg pt-3"><p>Vorher Product Leader bei Airbnb</p> </div> </div> </div> </div> <div class="overlay br-24" data-overlay-item-id="overlay-item-4"> <a class="overlay--close" data-link="close-overlay"></a> <div class="col--wrapper"> <div class="col--left pb-5--xs"> <img class="br-12" src="https://www.bvdw.org/wp-content/uploads/2024/05/Sandra-Hinz-e1716813665234-990x990.jpg" alt="Sandra Hinz"> </div> <div class="col--right"> <div class="t-h3">Sandra Hinz</div> <div class="t-p1 pt-1">Product Leader & Co-Founder</div> <div class="text--wysiwyg pt-3"><p>Vorher Lead Product Manager bei zooplus</p> </div> </div> </div> </div> <div class="overlay br-24" data-overlay-item-id="overlay-item-5"> <a class="overlay--close" data-link="close-overlay"></a> <div class="col--wrapper"> <div class="col--left pb-5--xs"> <img class="br-12" src="https://www.bvdw.org/wp-content/uploads/2024/05/Daniel-Knott-e1716813452292-990x990.jpg" alt="Daniel Knott"> </div> <div class="col--right"> <div class="t-h3">Daniel Knott</div> <div class="t-p1 pt-1">Head of Engineering</div> <div class="text--wysiwyg pt-3"><p>Vorher Senior Product Manager bei XING</p> </div> </div> </div> </div> <div class="overlay br-24" data-overlay-item-id="overlay-item-6"> <a class="overlay--close" data-link="close-overlay"></a> <div class="col--wrapper"> <div class="col--left pb-5--xs"> <img class="br-12" src="https://www.bvdw.org/wp-content/uploads/2024/05/Christina-Lange-e1716813757479-990x990.jpg" alt="Christina Lange"> </div> <div class="col--right"> <div class="t-h3">Christina Lange</div> <div class="t-p1 pt-1">OKR Coach & Team Lead Agile Masters </div> <div class="text--wysiwyg pt-3"><p>Trainerin, Coach und Führungskraft mit Leidenschaft für Einfachheit, Fokus und OKRs. In den letzten 15 Jahren hat sie Erfahrungen in den Bereichen Change Management, Agilität und Produktmanagement gesammelt. Zurzeit leitet sie ein Team von Agile Masters bei METRO.digital (dem Softwarehaus hinter dem Großhändler METRO), ist freiberuflicher OKR-Coach und überzeugte Optimistin. Neben der Anwendung von OKR in ihrer Führungsrolle geht sie begeistert der Frage nach, wie OKR in verschiedenen Branchen angewendet und wirksam wird. 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