DMEXCO - ‘Prompting the Future’ am 18 & 19 September in Köln!

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menu-item-18270"><a href="https://www.bvdw.org/downloads/">Downloads</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2533"><a href="https://www.bvdw.org/kontakt/">Kontakt</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2532"><a href="https://www.bvdw.org/presse/">Presse</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9029"><a href="https://www.bvdw.org/podcast/">Podcast</a></li> <li class="lang-item lang-item-300 lang-item-en lang-item-first menu-item menu-item-type-custom menu-item-object-custom menu-item-24848-en"><a href="https://www.bvdw.org/en/events/dmexco/" hreflang="en-GB" lang="en-GB">EN</a></li> </ul> </nav> </div> </div> </div> </div> <main class="content-wrapper" id="content"> <div class="module module--stage module--stage--page pb-9 pb-6--sm"> <div class="module--stage--header" style="background-image: url( 'https://www.bvdw.org/wp-content/uploads/2023/07/bvdw_Events_Detail_4-3000x1300.jpg' );"></div> <div class="row"> <div class="col col-12"> <div class="content-box content-box--top br-24"> <ul class="breadcrumb"> <li><a href="https://www.bvdw.org" title="Zur Startseite">Home</a></li> <li><a href="https://www.bvdw.org/events/" title="Events">Events</a></li> </ul> <h1 class="t-h2">DMEXCO<span class="t-sub-title"> — Die DMEXCO ist seit vielen Jahren Treffpunkt für internationale Vordenker und Meinungsführer der Digitalen Wirtschaft.</span></h1> </div> </div> </div> </div> <div class="module--info--box pb-9" id="das-event"> <div class="row"> <div class="col col-12 col--event--info"> <div class="info--text flex-order-2--sm text--wysiwyg"> <p>2009 in Deutschland entstanden, hat sie sich zur größten <strong>hochkarätigen Veranstaltung der globalen Digitalwirtschaft</strong> entwickelt. Der BVDW ist nicht nur Inhaber der Marke DMEXCO und ideeller Träger, sondern auch fachlich für die Kongressmesse verantwortlich. Gemeinsam mit Verantwortlichen der DMEXCO legen Vertreter des BVDW und Vertreter des Online-Vermarkterkreises (OVK) jeweils die Themen fest, die jedes Jahr mehr Unternehmen und Besucher nach Köln bringen. Dabei stellen wir sicher, dass die Themen die <strong>gesamte digitale Wertschöpfungskette</strong> abbilden und zentrale Fragestellungen der unterschiedlichen Segmente berücksichtigt werden.</p> </div> <div class="info--box info--box--meta--info br-24 flex-order-1--sm mb-6--sm"> <table class="pb-5"> <tr> <th>Datum</th> <td> 17.09.2025 – 18.09.2025 </td> </tr> <tr> <th>Uhrzeit</th> <td>09:00 – 18:00 Uhr</td> </tr> <tr> <th>Ort</th> <td>Kölnmesse, Stand S B002 im Boulevard</td> </tr> <tr> <th>Veranstalter</th> <td>BVDW</td> </tr> </table> <a data-link="no-page-reload" href="https://www.bvdw.org/feed/events-calendar/?id=5540" title="Im Kalender speichern" download class="btn btn--secondary btn--color--black btn--lg btn--icon btn--icon--calendar btn--full-width" title="ICS-Datei herunterladen"><span>Im Kalender speichern</span></a> </div> </div> </div> </div> <div class="module module--text--text--col-1 pt-9 pt-8--md pt-7--xs pb-9 pb-8--md pb-7--xs"> <div class="module--inner text--wysiwyg"> <div class="row"> <div class="col col-10 col-12--sm"> <h2 class="pb-8">Die DMEXCO 2024 fand unter dem Motto „Prompting the Future“ am 18. und 19. September in Köln statt!</h2> <p>Mit den BVDW-Masterclasses fördern wir den Wissensaustausch zwischen Fachpublikum und Digitalexpert*innen zu den Themen, die die Branche aktuell bewegen. In ca. 25 Panels und Vorträgen geben Expert*innen aus Mitgliedsunternehmen und -organisationen des BVDW Einblicke in Best Cases, Erfahrungen und mögliche Entwicklungen der Zukunft.</p> <p>Alle Masterclasses sind On-Demand unter den nachfolgenden Links verfügbar:</p> <ul> <li><a title="BVDW-Masterclasses 2024" href="https://community.dmexco.com/event/dmexco-2024/plannings/RXZlbnRWaWV3XzgyMTMxNw==" target="_blank" rel="nofollow noopener noreferrer">BVDW-Masterclasses 2024</a></li> <li><a title="BVDW-Masterclasses 2023" href="https://community.dmexco.com/event/dmexco-2023/plannings/RXZlbnRWaWV3XzUxMDc4Mw==" target="_blank" rel="nofollow noopener noreferrer">BVDW-Masterclasses 2023</a></li> </ul> <p>Das Programm der BVDW-Masterclasses 2025 wird zeitnah hier auf dieser Seite sowie in der Konferenzagenda auf der <a title="DMEXCO-Seite" href="https://community.dmexco.com/c/dmexco-community" target="_blank" rel="nofollow noopener noreferrer">DMEXCO-Seite</a> veröffentlicht.</p> </div> </div> </div> </div> <div class="module module--text--text--col-1 pt-9 pt-8--md pt-7--xs pb-9 pb-8--md pb-7--xs"> <div class="module--inner text--wysiwyg bg--color--off-white pt-18 pb-18"> <div class="row"> <div class="col col-10 col-12--sm"> <h2 class="pb-8">Weitere BVDW-Highlights</h2> <ul> <li> <h4>BVDW Guided Tours</h4> <p>Mit den BVDW Guided Tours bieten wir den DMEXCO-Besuchern Orientierung. Zu ausgewählten Themen werden die Teilnehmer über die Messe geführt und über aktuelle Trends und Entwicklungen informiert.</p> <p><a href="https://community.dmexco.com/event/dmexco-2024/plannings/RXZlbnRWaWV3XzkyMzgzNw==" target="_blank" rel="noopener">Touren Übersicht 2024</a></li> <li> <h4>Online Ad Summit</h4> <p>Der <a href="http://www.onlineadsummit.de/" target="_blank" rel="noopener">Online Ad Summit</a> ist das offizielle Pre-Event der DMEXCO. Hier erörtern wir aktuelle und zukünftige Herausforderungen der Online-Werbebranche.</li> </ul> <ul> <li> <h4><strong>Creativity Summit</strong></h4> <p>Trends, Ideen, Best Practices – was Kreative, Agenturen und Marken wissen müssen.<br /> Der Summit fand am 19.9.24 auf der <a href="https://community.dmexco.com/event/dmexco-2024/plannings/RXZlbnRWaWV3XzgyMTMxOQ==?aggregationId=eyJkYXRhIjp7ImZpZWxkVmFsdWVJZCI6IlJtbGxiR1JXWVd4MVpWOHlORE01TVRRNU9BPT0ifX0%3D" target="_blank" rel="noopener">Agencies Stage</a> in Halle 8 statt.</li> <li> <h4>Retail Media Summit</h4> <p>Retail Media wird erwachsen – Updates, Reality Check und den Hype verstehen:<br /> Der Summit fand am 18.9.24 von 15.00 bis 18.30 Uhr auf der <a href="https://community.dmexco.com/event/dmexco-2024/plannings/RXZlbnRWaWV3XzgyMTMxOQ==?aggregationId=eyJkYXRhIjp7ImZpZWxkVmFsdWVJZCI6IlJtbGxiR1JXWVd4MVpWOHhOalV5T1RrNU13PT0ifX0%3D" target="_blank" rel="noopener">Media Stage</a> in Halle 8.</li> <li> <h4>Immersive Experience Area</h4> <p>Zukunftstechnologien hautnah erleben – spannende Impulse und immersive Cases zum Ausprobieren.<br /> Die Immersive Experience Area ist in Zusammenarbeit mit der Fokusgruppe Immersive Experiences entstanden und war in der Halle 7 zu finden.</li> <li> <h4>Digital Pulse: Leading the Change</h4> <p>Wie die Zukunft aussieht – Networking mit und für Young Professionals!<br /> Am 19.9.24 fand der Digital Pulse von 10.00 bis 12.30 Uhr im <a href="https://community.dmexco.com/event/dmexco-2024/plannings/RXZlbnRWaWV3XzgyMTMxOQ==?aggregationId=eyJkYXRhIjp7ImZpZWxkVmFsdWVJZCI6IlJtbGxiR1JXWVd4MVpWOHlORFV4TmprM013PT0ifX0%3D" target="_blank" rel="noopener">Rheinsaal</a> im Congress-Centrum Nord statt.</li> </ul> </div> </div> </div> </div> <div class="module module--media--image-text pt-9 pt-8--md pt-7--xs pb-9 pb-8--md pb-7--xs"> <div class="row v-align--center mb-15"> <div class="col col-5 col-12--sm mb-6--sm col--image"> <img src="https://www.bvdw.org/wp-content/uploads/2023/07/53216266092_afe4cefa80_o-1030x700.jpg" alt="" class="br-24"> </div> <div class="col col-7 col-12--sm col--text text--wysiwyg"> <div class="text"> <h3 class="t-h4 pb-2">BVDW-Stand - Wir auf der DMEXCO</h3> <div><div id="c305" class="frame frame-default frame-type-text header-layout-2 frame-layout-0 col-sm-12"> <div class="ce-bodytext"> <p>Der BVDW-Stand auf der DMEXCO ist Anlaufstelle für Mitgliedsunternehmen und potentielle Mitglieder. Wir bieten den Austausch mit Branchenexperten und unterstützen Dich bei der Vernetzung vor Ort. Gern helfen wir Dir, die Veranstaltungen bestmöglich zu nutzen.</p> <p>Darüber hinaus stellen wir Dir die Ergebnisse unserer Arbeit vor und bieten Dir mit zahlreichen Fachinformationen zu unterschiedlichen Themen der Digitalen Wirtschaft detaillierte Expertise. Die DMEXCO ist das Branchenevent des Jahres.</p> </div> </div> <div id="c2596" class="frame frame-default frame-type-textpic header-layout-2 frame-layout-0 col-sm-12 frame-space-after-medium"> <div class="ce-textpic width_is_not_fixed ce-left ce-intext"> <div class="ce-bodytext"> <p>Schau vorbei! Gern stehen wir Dir auf der DMEXCO für ein Gespräch zur Verfügung. Du findest unseren Stand wie immer in zentraler Lage im Boulevard (S B002). Er ist auch Startpunkt der BVDW Guided Tours.</p> </div> </div> </div> </div> </div> </div> </div> <div class="row v-align--center mb-15"> <div class="col col-7 col-12--sm col--text flex-order-2--sm text--wysiwyg"> <div class="text"> <h3 class="t-h4 pb-2">OVK Executive Dinner</h3> <div><div class="ce-bodytext"> <p>Am Vorabend der DMEXCO veranstaltet der Online-Vermarkterkreis (OVK) im BVDW mit geladenen Kunden das OVK Executive Dinner.</p> <p>Bei einer Mischung aus Networking, hochkarätigen Gesprächen mit führenden Köpfen der Branche und von Spitzenköchen präsentierten kulinarischen Genüssen stimmen sich die Gäste auf die DMEXCO ein.</p> <p>Eine Teilnahme ist ausschließlich mit einer persönlichen Einladung durch den OVK möglich.</p> </div> </div> </div> </div> <div class="col col-5 col-12--sm mb-6--sm col--image flex-order-1--sm"> <img src="https://www.bvdw.org/wp-content/uploads/2023/07/DMEXCO_BVDW-Executive-Dinner-1030x700.jpg" alt="" class="br-24"> </div> </div> </div> <div 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