80+ Must-Know Social Media Marketing Statistics for 2025

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18C10.9253 18 9.75 16.8247 9.75 15.375C9.75 13.9253 10.9253 12.75 12.375 12.75C13.8247 12.75 15 13.9253 15 15.375ZM13.5 15.375C13.5 15.9963 12.9963 16.5 12.375 16.5C11.7537 16.5 11.25 15.9963 11.25 15.375C11.25 14.7537 11.7537 14.25 12.375 14.25C12.9963 14.25 13.5 14.7537 13.5 15.375Z" fill="#364141"/> </svg> <span class="f300 f400-m f400-xm f300-l ml300">Employee Advocacy<span class="screenreader"> Login</span></span> </div> <svg class="dn dib-l" height="16" role="img" viewBox="0 0 256 512" width="16" xmlns="http://www.w3.org/2000/svg" title="Employee Advocacy Login" aria-labelledby="fa_angle_right_163191613" > <title id="fa_angle_right_163191613">Employee Advocacy Login</title> <path fill="currentColor" d="M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z"></path> </svg> </a> </div> </div> </div> <a href="/demo/" class="button-reset interaction--hover dib ba bw600 br500 b--neutral-1100 hover-b--neutral-900 bg--transparent c--neutral-1100 hover-c--neutral-900 w-100p w-auto-l py300 px350 f300 fw-bold tc no-underline hover-no-underline"> <span>Schedule a demo</span> </a> <div class="px0-l px450 pl0-ns pr450-ns flex-auto w-100p w-auto-ns"> <a href="/trial/" class="button-reset interaction--hover dib ba bw600 br500 hover-c--neutral-0 b--neutral-1100 hover-b--neutral-900 bg--neutral-1100 hover-bg--neutral-900 c--neutral-0 w-100p w-auto-l py300 px350 f300 fw-bold tc no-underline hover-no-underline"> <span>Try for free</span> </a> </div> </div> </div> </div> <nav class="dn db-l" > <div class="b--neutral-200-l bb-l bg--blue-1100 bg--neutral-0-l c--text-inverse c--text-l flex flex-auto flex-column flex-row-l relative z2"> <div class="f300 flex flex-column flex-row-l items-center-l justify-between-l mw900 mx-auto pb750 pb0-l px350-l w-100p"> <ul class="flex flex-auto flex-column flex-row-l flex-wrap-l list pl0 w-100p w-auto-l "> <li class="flex items-center mr400"> <a class="flex" href="https://sproutsocial.com/insights/"> <span class="screenreader">Blog Home</span> <span class="button-reset dn-l fw-bold inline-flex items-center justify-between mr400-l pa400 px200-l relative w-100p w-auto-l wsnw"> <span class="c--neutral-0 f500 f300-l">Home</span> </span> <svg class="c--primary dn db-l" height="16" role="img" viewBox="0 0 576 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M280.37 148.26L96 300.11V464a16 16 0 0 0 16 16l112.06-.29a16 16 0 0 0 15.92-16V368a16 16 0 0 1 16-16h64a16 16 0 0 1 16 16v95.64a16 16 0 0 0 16 16.05L464 480a16 16 0 0 0 16-16V300L295.67 148.26a12.19 12.19 0 0 0-15.3 0zM571.6 251.47L488 182.56V44.05a12 12 0 0 0-12-12h-56a12 12 0 0 0-12 12v72.61L318.47 43a48 48 0 0 0-61 0L4.34 251.47a12 12 0 0 0-1.6 16.9l25.5 31A12 12 0 0 0 45.15 301l235.22-193.74a12.19 12.19 0 0 1 15.3 0L530.9 301a12 12 0 0 0 16.9-1.6l25.5-31a12 12 0 0 0-1.7-16.93z"></path> </svg> </a> </li> <li class="flex flex-column items-center mt0 relative w-100p w-auto-ns"> <button id="header-nav-social-media" class="button-reset fw-bold inline-flex items-center justify-between mr400-l pa400 px200-l relative w-100p w-auto-l wsnw" title="Open Social Media menu" aria-controls="header-nav-social-media-id" aria-expanded="false" aria-label="Open Social Media menu" > <span class="f300 f400-m f400-xm f300-l ">Social Media</span> <span class="rotate-caret ml300" > <svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path> </svg> </span> </button> <div aria-labelledby="header-nav-social-media" class="dn" id="header-nav-social-media-id" role="region" > <div class="pointer-events-none absolute-l left0 overflow-hidden pa400-l pt0-l ml-400-l mr-400-l top-100p w450-l z8"> <div class="pointer-events-all b--neutral-200-l br--bottom br600 bt-l bg--blue-1100 bg--neutral-0-l c--text-inverse f300 flex flex-column pb450 pl600 pl0-l py350-l shadow200-l tl"> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/social-strategy/" rel="nofollow" > <span class="wsnw">Strategy</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/social-trends/" > <span class="wsnw">Trends</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/analytics/" rel="nofollow" > <span class="wsnw">Analytics</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/social-listening/" rel="nofollow" > <span class="wsnw">Listening</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/engagement/" rel="nofollow" > <span class="wsnw">Engagement</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/community-management/" > <span class="wsnw">Community Management</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/customer-care-service/" rel="nofollow" > <span class="wsnw">Customer Care</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="https://sproutsocial.com/insights/social-commerce-and-ecommerce/" > <span class="wsnw">Commerce</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/social-media-scheduling/" rel="nofollow" > <span class="wsnw">Scheduling</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/advertising/" rel="nofollow" > <span class="wsnw">Advertising</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/advocacy/" rel="nofollow" > <span class="wsnw">Employee Advocacy</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/influencers/" > <span class="wsnw">Influencers</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/team-collaboration/" > <span class="wsnw">Team Collaboration</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-semibold c--text-inverse c--link-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/all-social-media/" > <span class="wsnw">All Social Media</span> </a> </div> </div> </div> </li> <li class="flex flex-column items-center mt0 relative w-100p w-auto-ns"> <button id="header-nav-networks" class="button-reset fw-bold inline-flex items-center justify-between mr400-l pa400 px200-l relative w-100p w-auto-l wsnw" title="Open Networks menu" aria-controls="header-nav-networks-id" aria-expanded="false" aria-label="Open Networks menu" > <span class="f300 f400-m f400-xm f300-l ">Networks</span> <span class="rotate-caret ml300" > <svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path> </svg> </span> </button> <div aria-labelledby="header-nav-networks" class="dn" id="header-nav-networks-id" role="region" > <div class="pointer-events-none absolute-l left0 overflow-hidden pa400-l pt0-l ml-400-l mr-400-l top-100p w450-l z8"> <div class="pointer-events-all b--neutral-200-l br--bottom br600 bt-l bg--blue-1100 bg--neutral-0-l c--text-inverse f300 flex flex-column pb450 pl600 pl0-l py350-l shadow200-l tl"> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/facebook/" > <span class="wsnw">Facebook</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/instagram/" > <span class="wsnw">Instagram</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/linkedin/" > <span class="wsnw">LinkedIn</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/pinterest/" > <span class="wsnw">Pinterest</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/review-sites/" > <span class="wsnw">Review Sites</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="https://sproutsocial.com/insights/social-platforms/" > <span class="wsnw">Social Platforms</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="https://sproutsocial.com/insights/tiktok/" > <span class="wsnw">TikTok</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/twitter/" > <span class="wsnw">Twitter</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/youtube/" > <span class="wsnw">YouTube</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/other-platforms/" > <span class="wsnw">Other</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-semibold c--text-inverse c--link-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/all-platforms/" > <span class="wsnw">All Networks</span> </a> </div> </div> </div> </li> <li class="flex flex-column items-center mt0 relative w-100p w-auto-ns"> <button id="header-nav-industries" class="button-reset fw-bold inline-flex items-center justify-between mr400-l pa400 px200-l relative w-100p w-auto-l wsnw" title="Open Industries menu" aria-controls="header-nav-industries-id" aria-expanded="false" aria-label="Open Industries menu" > <span class="f300 f400-m f400-xm f300-l ">Industries</span> <span class="rotate-caret ml300" > <svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path> </svg> </span> </button> <div aria-labelledby="header-nav-industries" class="dn" id="header-nav-industries-id" role="region" > <div class="pointer-events-none absolute-l left0 overflow-hidden pa400-l pt0-l ml-400-l mr-400-l top-100p w450-l z8"> <div class="pointer-events-all b--neutral-200-l br--bottom br600 bt-l bg--blue-1100 bg--neutral-0-l c--text-inverse f300 flex flex-column pb450 pl600 pl0-l py350-l shadow200-l tl"> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/tech-companies/" > <span class="wsnw">Tech/Software</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/higher-education/" > <span class="wsnw">Higher Education</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/retail/" > <span class="wsnw">Retail</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/healthcare/" rel="nofollow" > <span class="wsnw">Healthcare</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/nonprofit/" > <span class="wsnw">Nonprofit</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/agency/" > <span class="wsnw">Agency</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/government/" > <span class="wsnw">Government</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/travel-and-hospitality/" > <span class="wsnw">Travel & Hospitality</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-semibold c--text-inverse c--link-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/industries/" > <span class="wsnw">All Industries</span> </a> </div> </div> </div> </li> <li class="flex flex-column items-center mt0 relative w-100p w-auto-ns"> <button id="header-nav-career-growth" class="button-reset fw-bold inline-flex items-center justify-between mr400-l pa400 px200-l relative w-100p w-auto-l wsnw" title="Open Career Growth menu" aria-controls="header-nav-career-growth-id" aria-expanded="false" aria-label="Open Career Growth menu" > <span class="f300 f400-m f400-xm f300-l ">Career Growth</span> <span class="rotate-caret ml300" > <svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path> </svg> </span> </button> <div aria-labelledby="header-nav-career-growth" class="dn" id="header-nav-career-growth-id" role="region" > <div class="pointer-events-none absolute-l left0 overflow-hidden pa400-l pt0-l ml-400-l mr-400-l top-100p w450-l z8"> <div class="pointer-events-all b--neutral-200-l br--bottom br600 bt-l bg--blue-1100 bg--neutral-0-l c--text-inverse f300 flex flex-column pb450 pl600 pl0-l py350-l shadow200-l tl"> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/marketing/" > <span class="wsnw">Marketing Disciplines</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/leveling-up/" > <span class="wsnw">Leveling Up</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/leadership/" > <span class="wsnw">Leadership</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/diversity-equity-inclusion/" > <span class="wsnw">Diversity, Equity & Inclusion</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-semibold c--text-inverse c--link-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/career-growth/" > <span class="wsnw">All Career Growth</span> </a> </div> </div> </div> </li> <li class="flex flex-column items-center mt0 relative w-100p w-auto-ns"> <button id="header-nav-marketing-insights" class="button-reset fw-bold inline-flex items-center justify-between mr400-l pa400 px200-l relative w-100p w-auto-l wsnw" title="Open Marketing Insights menu" aria-controls="header-nav-marketing-insights-id" aria-expanded="false" aria-label="Open Marketing Insights menu" > <span class="f300 f400-m f400-xm f300-l ">Marketing Insights</span> <span class="rotate-caret ml300" > <svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path> </svg> </span> </button> <div aria-labelledby="header-nav-marketing-insights" class="dn" id="header-nav-marketing-insights-id" role="region" > <div class="pointer-events-none absolute-l left0 overflow-hidden pa400-l pt0-l ml-400-l mr-400-l top-100p w450-l z8"> <div class="pointer-events-all b--neutral-200-l br--bottom br600 bt-l bg--blue-1100 bg--neutral-0-l c--text-inverse f300 flex flex-column pb450 pl600 pl0-l py350-l shadow200-l tl"> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/corporate-communications/" > <span class="wsnw">Corporate Communications</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/culture/" > <span class="wsnw">Culture Strategies</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/customer-experience/" > <span class="wsnw">Customer Experience</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/digital-transformation/" > <span class="wsnw">Digital Transformation</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/whats-next/" > <span class="wsnw">What's Next</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-semibold c--text-inverse c--link-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/marketing-insights/" > <span class="wsnw">All Marketing Insights</span> </a> </div> </div> </div> </li> <li class="flex flex-column items-center mt0 relative w-100p w-auto-ns"> <button id="header-nav-sprout" class="button-reset fw-bold inline-flex items-center justify-between mr400-l pa400 px200-l relative w-100p w-auto-l wsnw" title="Open Sprout menu" aria-controls="header-nav-sprout-id" aria-expanded="false" aria-label="Open Sprout menu" > <span class="f300 f400-m f400-xm f300-l ">Sprout</span> <span class="rotate-caret ml300" > <svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path> </svg> </span> </button> <div aria-labelledby="header-nav-sprout" class="dn" id="header-nav-sprout-id" role="region" > <div class="pointer-events-none absolute-l left0 overflow-hidden pa400-l pt0-l ml-400-l mr-400-l top-100p w450-l z8"> <div class="pointer-events-all b--neutral-200-l br--bottom br600 bt-l bg--blue-1100 bg--neutral-0-l c--text-inverse f300 flex flex-column pb450 pl600 pl0-l py350-l shadow200-l tl"> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/using-sprout/" > <span class="wsnw">Sprout in Action</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/product-updates/" > <span class="wsnw">Updates & Enhancements</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/team-sprout/" > <span class="wsnw">Team Sprout</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/sprout-engineering/" > <span class="wsnw">Sprout Engineering</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="https://learning.sproutsocial.com/" > <span class="wsnw">Learning Portal</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/press/" > <span class="wsnw">Press</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-semibold c--text-inverse c--link-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/sprout/" > <span class="wsnw">All Sprout Social</span> </a> </div> </div> </div> </li> <li class="flex flex-column items-center mt0 relative w-100p w-auto-ns"> <button id="header-nav-resources" class="button-reset fw-bold inline-flex items-center justify-between mr400-l pa400 px200-l relative w-100p w-auto-l wsnw" title="Open Resources menu" aria-controls="header-nav-resources-id" aria-expanded="false" aria-label="Open Resources menu" > <span class="f300 f400-m f400-xm f300-l ">Resources</span> <span class="rotate-caret ml300" > <svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path> </svg> </span> </button> <div aria-labelledby="header-nav-resources" class="dn" id="header-nav-resources-id" role="region" > <div class="pointer-events-none absolute-l left0 overflow-hidden pa400-l pt0-l ml-400-l mr-400-l top-100p w450-l z8"> <div class="pointer-events-all b--neutral-200-l br--bottom br600 bt-l bg--blue-1100 bg--neutral-0-l c--text-inverse f300 flex flex-column pb450 pl600 pl0-l py350-l shadow200-l tl"> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/resources/" > <span class="wsnw">Resource Center</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/case-studies/" > <span class="wsnw">Case Studies</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/guides/" > <span class="wsnw">Guides</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/webinars/" > <span class="wsnw">Webinars</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/data/" > <span class="wsnw">Data Reports</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/templates/" > <span class="wsnw">Templates</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/interactive/" > <span class="wsnw">Interactive</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/events/" > <span class="wsnw">Events</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="/insights/podcasts/" > <span class="wsnw">Podcasts</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="https://community.sproutsocial.com/" > <span class="wsnw">Community</span> </a> <a class="db hover-no-underline-l fw-normal py300-l mt450 mt0-l fw-normal c--text-inverse c--text-dark-l hover-bg--neutral-100-l px450 f300 f400-m f400-xm f300-l " href="https://sproutsocial.com/free-tools/" > <span class="wsnw">Free Social Media Tools</span> </a> </div> </div> </div> </li> <li class="mt0 w-100p w-auto-ns"> <a class="c--text-inverse c--text-l db fw-bold mr400-l pa400 wsnw" href="/insights/all-topics/"> <span class="f300 f400-m f400-xm f300-l ">All Topics</span> </a> </li> </ul> <div class="dn db-l mt0"> <button class="button-reset flex items-center pa0 ma0 py300" aria-controls="header-nav-search" aria-label="Open simple search form" > <svg class="mr200" height="16" role="img" viewBox="0 0 512 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M505 442.7L405.3 343c-4.5-4.5-10.6-7-17-7H372c27.6-35.3 44-79.7 44-128C416 93.1 322.9 0 208 0S0 93.1 0 208s93.1 208 208 208c48.3 0 92.7-16.4 128-44v16.3c0 6.4 2.5 12.5 7 17l99.7 99.7c9.4 9.4 24.6 9.4 33.9 0l28.3-28.3c9.4-9.4 9.4-24.6.1-34zM208 336c-70.7 0-128-57.2-128-128 0-70.7 57.2-128 128-128 70.7 0 128 57.2 128 128 0 70.7-57.2 128-128 128z"></path> </svg> Search </button> <div id="header-nav-search" aria-labelledby="header-nav-search-label" class="dn" role="region" > <div class="pointer-events-none absolute-l b--neutral-200-l bt-l c--text-dark left0 pb400-l overflow-hidden-l top-100p w-100p z8"> <div class="bg--neutral-0 shadow200-l"> <div class="pointer-events-all mw900 mx-auto py650-l relative"> <button class="button-reset absolute mt300 right0 top0 js-sprout-nav-close" aria-label="Close simple search form" > <svg class="c--text-dark" height="18" role="img" viewBox="0 0 320 512" width="18" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M207.6 256l107.72-107.72c6.23-6.23 6.23-16.34 0-22.58l-25.03-25.03c-6.23-6.23-16.34-6.23-22.58 0L160 208.4 52.28 100.68c-6.23-6.23-16.34-6.23-22.58 0L4.68 125.7c-6.23 6.23-6.23 16.34 0 22.58L112.4 256 4.68 363.72c-6.23 6.23-6.23 16.34 0 22.58l25.03 25.03c6.23 6.23 16.34 6.23 22.58 0L160 303.6l107.72 107.72c6.23 6.23 16.34 6.23 22.58 0l25.03-25.03c6.23-6.23 6.23-16.34 0-22.58L207.6 256z"></path> </svg> </button> <div class="c--text-inverse c--text-l f300 mw700 mx-auto"> <p id="header-nav-search-label" class="fw-extrabold f600 mb300">Search the Blog</p> <div class="mt0 relative"> <form id="header-nav-search-form-desktop" action="https://sproutsocial.com/insights" novalidate="novalidate" class="flex"> <input name="s" type="text" class="pl500 js-search-field" placeholder="What are you searching for?" /> <button class="button-reset br500 bg--primary hover-bg--primary-hover interaction--hover c--neutral-0 db fw-bold ml400 mx350 px600 py300 tc"> Search </button> </form> <div class="pointer-events-none absolute flex h-100p items-center left0 px350 top0"> <svg class="c--text-dark" height="16" role="img" viewBox="0 0 512 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M505 442.7L405.3 343c-4.5-4.5-10.6-7-17-7H372c27.6-35.3 44-79.7 44-128C416 93.1 322.9 0 208 0S0 93.1 0 208s93.1 208 208 208c48.3 0 92.7-16.4 128-44v16.3c0 6.4 2.5 12.5 7 17l99.7 99.7c9.4 9.4 24.6 9.4 33.9 0l28.3-28.3c9.4-9.4 9.4-24.6.1-34zM208 336c-70.7 0-128-57.2-128-128 0-70.7 57.2-128 128-128 70.7 0 128 57.2 128 128 0 70.7-57.2 128-128 128z"></path> </svg> </div> </div> </div> </div> </div> </div> </div> </div> <div class="relative-l my-auto w-100p w-auto-l dn-l "> <button id="header-nav-login-mobile" class="button-reset c--text-inverse c--text-l fw-bold inline-flex items-center justify-between mr400-l pa400 pa0-l w-100p w-auto-l" title="Open Login Menu" aria-controls="header-nav-login-mobile-modal" aria-expanded="false" aria-label="Open Login Menu" > <span class="f300 f400-m f400-xm f300-l ">Login</span> <span aria-hidden="true" class="rotate-caret ml300" > <svg class="h400 h350-l" height="14" role="img" viewBox="0 0 448 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M441.9 167.3l-19.8-19.8c-4.7-4.7-12.3-4.7-17 0L224 328.2 42.9 147.5c-4.7-4.7-12.3-4.7-17 0L6.1 167.3c-4.7 4.7-4.7 12.3 0 17l209.4 209.4c4.7 4.7 12.3 4.7 17 0l209.4-209.4c4.7-4.7 4.7-12.3 0-17z"></path> </svg> </span> </button> <div id="header-nav-login-mobile-modal" class="dn" > <div class="login-modal pointer-events-all absolute-l bg--neutral-0-l mt400-l pl600 pl0-l pb450 pb0-l right0-l w-100p w425-l"> <a aria-label="Sprout Social Login" class="c--text-inverse c--text-l flex fw-bold-l hover-bg--neutral-200-l hover-no-underline items-center justify-between py350 pa400-l w-100p" href="https://app.sproutsocial.com/dashboard/" rel="noopener noreferrer" target="_blank" title="Sprout Social Login" > <div class="flex items-center"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="18" viewBox="0 0 16 18" fill="none"> <path fill-rule="evenodd" clip-rule="evenodd" d="M9.5 14.5H5L1.70711 17.7929C1.5745 17.9255 1.39464 18 1.20711 18C0.816583 18 0.5 17.6834 0.5 17.2929V6C0.5 2.68629 3.18629 0 6.5 0H15.5V8.5C15.5 11.8137 12.8137 14.5 9.5 14.5ZM12.9393 1.5H7.75V6.68934L12.9393 1.5ZM14 2.56065L8.81066 7.75H14V2.56065ZM13.9378 9.25C13.5807 11.3783 11.7297 13 9.5 13H4.37868L2 15.3787V14.5607L7.31066 9.25H13.9378ZM2 12.4393L6.25 8.18933V1.50683C3.881 1.63655 2 3.59861 2 6V12.4393Z" fill="#364141"/> </svg> <span class="f300 f400-m f400-xm f300-l ml300">Sprout Social<span class="screenreader"> Login</span></span> </div> <svg class="dn dib-l" height="16" role="img" viewBox="0 0 256 512" width="16" xmlns="http://www.w3.org/2000/svg" title="Sprout Social Login" aria-labelledby="fa_angle_right_564752394" > <title id="fa_angle_right_564752394">Sprout Social Login</title> <path fill="currentColor" d="M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z"></path> </svg> </a> <a aria-label="Employee Advocacy Login" class="c--text-inverse c--text-l flex fw-bold-l hover-bg--neutral-200-l hover-no-underline items-center justify-between py350 pa400-l w-100p" href="https://advocacy.sproutsocial.com/login" rel="noopener noreferrer" target="_blank" title="Employee Advocacy Login" > <div class="flex items-center"> <svg xmlns="http://www.w3.org/2000/svg" width="15" height="18" viewBox="0 0 15 18" fill="none"> <path fill-rule="evenodd" clip-rule="evenodd" d="M15 2.625C15 4.07475 13.8247 5.25 12.375 5.25C10.9253 5.25 9.75 4.07475 9.75 2.625C9.75 1.17525 10.9253 0 12.375 0C13.8247 0 15 1.17525 15 2.625ZM13.5 2.625C13.5 3.24632 12.9963 3.75 12.375 3.75C11.7537 3.75 11.25 3.24632 11.25 2.625C11.25 2.00368 11.7537 1.5 12.375 1.5C12.9963 1.5 13.5 2.00368 13.5 2.625Z" fill="#364141"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M8.5 5.7998C8.5 7.04245 7.49264 8.0498 6.25 8.0498C5.00736 8.0498 4 7.04245 4 5.7998C4 4.55716 5.00736 3.5498 6.25 3.5498C7.49264 3.5498 8.5 4.55716 8.5 5.7998ZM7 5.7998C7 6.21402 6.66421 6.5498 6.25 6.5498C5.83579 6.5498 5.5 6.21402 5.5 5.7998C5.5 5.38559 5.83579 5.0498 6.25 5.0498C6.66421 5.0498 7 5.38559 7 5.7998Z" fill="#364141"/> <path d="M1.5 10.5C2.32843 10.5 3 9.82843 3 9C3 8.17157 2.32843 7.5 1.5 7.5C0.671573 7.5 0 8.17157 0 9C0 9.82843 0.671573 10.5 1.5 10.5Z" fill="#364141"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M6.25 14.5C7.49264 14.5 8.5 13.4926 8.5 12.25C8.5 11.0074 7.49264 10 6.25 10C5.00736 10 4 11.0074 4 12.25C4 13.4926 5.00736 14.5 6.25 14.5ZM6.25 13C6.66421 13 7 12.6642 7 12.25C7 11.8358 6.66421 11.5 6.25 11.5C5.83579 11.5 5.5 11.8358 5.5 12.25C5.5 12.6642 5.83579 13 6.25 13Z" fill="#364141"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M12.375 11.6299C13.8247 11.6299 15 10.4546 15 9.00488C15 7.55514 13.8247 6.37988 12.375 6.37988C10.9253 6.37988 9.75 7.55514 9.75 9.00488C9.75 10.4546 10.9253 11.6299 12.375 11.6299ZM12.375 10.1299C12.9963 10.1299 13.5 9.6262 13.5 9.00488C13.5 8.38356 12.9963 7.87988 12.375 7.87988C11.7537 7.87988 11.25 8.38356 11.25 9.00488C11.25 9.6262 11.7537 10.1299 12.375 10.1299Z" fill="#364141"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M15 15.375C15 16.8247 13.8247 18 12.375 18C10.9253 18 9.75 16.8247 9.75 15.375C9.75 13.9253 10.9253 12.75 12.375 12.75C13.8247 12.75 15 13.9253 15 15.375ZM13.5 15.375C13.5 15.9963 12.9963 16.5 12.375 16.5C11.7537 16.5 11.25 15.9963 11.25 15.375C11.25 14.7537 11.7537 14.25 12.375 14.25C12.9963 14.25 13.5 14.7537 13.5 15.375Z" fill="#364141"/> </svg> <span class="f300 f400-m f400-xm f300-l ml300">Employee Advocacy<span class="screenreader"> Login</span></span> </div> <svg class="dn dib-l" height="16" role="img" viewBox="0 0 256 512" width="16" xmlns="http://www.w3.org/2000/svg" title="Employee Advocacy Login" aria-labelledby="fa_angle_right_829676261" > <title id="fa_angle_right_829676261">Employee Advocacy Login</title> <path fill="currentColor" d="M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z"></path> </svg> </a> </div> </div> </div> <div class="dn-l"> <div class=" f300 bg--blue-1100 bg--neutral-0-l mt-auto mt0-l w-100p w-auto-l fixed static-l bottom0 left0"> <a class="f300 button bg--primary c--neutral-0 hover-bg--primary-hover interaction--hover hover-no-underline px350 button-reset py400 py300-l db w100p-ns fw-bold tc js-track__topNavCTA" href="/pricing/" > <span>Start your free trial</span> </a> </div> </div> </div> </div> </nav> </div> </header> <div class="b--neutral-200 bb dn-l dn-p flex items-center pl450"> <svg class="c--text-dark square450 square-auto-ns" height="16" role="img" viewBox="0 0 512 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path 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justify-between-l"><div class="mw-75p-m mw-75p-xm mx-auto-m mx-auto-xm py600 w-100p dn-l db px450 px0-m px0-xm"><div><img alt="" class="w-100p" src="https://brandfolder.sproutsocial.com/VXTUTVL1/at/5b353jsnspzfsq53hpkh5m9/50-must-know-social-media-marketing-statistics-for-2025-Final.svg?auto=webp&format=svg" width="780" height="440" loading="eager" /></div></div><div class="mw-41p-l mw-75p-m mw-75p-xm mx-auto-m mx-auto-xm w-100p px350-l px450 px0-m px0-xm"><p class="f200 fw-bold pb400">Social Media Statistics</p><h1 class="fw-extrabold f700 f800-l " class="fw-extrabold f700 f800-l " style="" > 80+ Must-know social media marketing statistics for 2025 </h1><div><p class="mx0"><p class="p1">Discover the latest social media statistics to refine your strategy, uncover new opportunities and stay ahead in 2025.</p></p></div><div class="flex items-center"><svg class=" db-ns ml300 mr300 mt0" height="16" role="img" viewBox="0 0 512 512" width="16" xmlns="http://www.w3.org/2000/svg" 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<li class="f300 ">In 2025, there are estimated to be 5.42 billion total social media users worldwide, with an average person using 6.83 different social networks per month.</li> <li class="f300 mt350">Social media advertising spend is projected to reach $276.7 billion in 2025, with 83% of that ad spend total generated on mobile by 2030.</li> <li class="f300 mt350">Video content continues to be popular, with 78% of people preferring to learn about new products through short video content and 93% of marketers reporting they'll spend more time on social marketing in 2025.</li> </ul> </div> </div> <p>Social media went through a monumental shift in 2024.</p> <p>AI-generated content flooded feeds, engagement became harder to earn and algorithms started favoring interactions over reach.</p> <p>In 2025, the shift will be even bigger.</p> <p>Audiences will demand more authenticity. Platforms will double down on real conversations. And brands that fail to adapt will struggle to scale their engagement and growth. The marketers who win won’t be the ones posting the most, but the ones making data-driven decisions.</p> <p>Knowing platform-specific demographics and usage patterns as well as the overall state of the industry can help you tailor your <a href="https://sproutsocial.com/insights/social-media-marketing-strategy/">social media marketing strategy</a> to boost engagement and ROI.</p> <p>Let’s look at the top social media statistics to guide your presence in 2025.</p> <h2>Social media usage statistics</h2> <p>We all know social media is ingrained in daily life, but how people use it is changing. While growth may seem slow, that’s only because most of the world is already online.</p> <p>Here’s a quick snapshot of the top <a href="https://sproutsocial.com/insights/new-social-media-demographics/">social media demographics</a> and usage stats.</p> <ol> <li>In 2025, there are estimated to be <a href="https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/" target="_blank" rel="noopener">5.42 billion</a> total social media users worldwide.</li> <li>The average person uses <a href="https://datareportal.com/reports/digital-2025-global-overview-report" target="_blank" rel="noopener">6.83 different social networks</a> per month.</li> <li><a href="https://sproutsocial.com/insights/data/2024-social-content-strategy-report/">Nearly half (48%) of consumers</a> said they interact with brands more often on social media than six months ago.</li> <li><a href="https://sproutsocial.com/insights/index/">Ninety percent of consumers</a> rely on social media to keep up with trends and cultural moments.</li> </ol> <p><img class="alignnone" src="https://brandfolder.sproutsocial.com/VXTUTVL1/at/mw4xhmvh4rs736mhqmrrw4g/index_2025_consumer-chart-c2.png?auto=webp&format=png&width=540&height=540" alt="A graph from Sprout Social's report showing the sources consumers use to keep up with trends and cultural moments." width="540" height="540" /></p> <ol start="5"> <li>The amount of time internet users spend on social media declined slightly to 141 minutes per day.</li> </ol> <p>With users juggling nearly seven platforms a month, brands can’t afford a single-channel approach. A tailored presence on <a href="https://sproutsocial.com/insights/social-media-networks/">multiple social networks</a> is key to maximizing reach and engagement across the board.</p> <h2>Social media advertising statistics and ROI</h2> <p><a href="https://sproutsocial.com/insights/social-media-advertising-strategy/">Social media advertising</a> is no longer a backup plan – it’s crucial for visibility. Paid ads now dominate social feeds, driving brand awareness, sales and engagement.</p> <p>Learn more about social advertising and ROI stats to inform your strategy.</p> <ol start="6"> <li>Total spend on social media advertising is projected to reach <a href="https://www.statista.com/outlook/dmo/digital-advertising/social-media-advertising/worldwide" target="_blank" rel="noopener">$276.7 billion in 2025.</a></li> <li>It's now projected that 83% of total social media ad spending will be generated through mobile by 2030.</li> <li>Social media ads are the leading source of brand awareness among internet users aged 16 to 34.</li> <li>Ad spending on social media is expected to grow by 9.37% each year from 2025 to 2030.</li> <li>Social media ads account for 3 in every 10 dollars spent on digital advertising.</li> <li>Marketers spend an average of $46.47 per user to reach social audiences.</li> </ol> <p>As more businesses invest in ads, competition is increasing. Brands that want strong ROI will need to work harder. Prioritizing audience targeting, creativity and strategic budgeting will separate winners from those just burning through ad dollars.</p> <h2>Facebook statistics</h2> <p>Whether or not brands should focus on Facebook is a tough question that really depends on your individual <a href="https://sproutsocial.com/insights/facebook-metrics/">Facebook metrics</a>. But the platform’s near-universal adoption, strong marketing appeal and ability to drive direct purchases remains unmatched.</p> <p>The following <a href="https://sproutsocial.com/insights/facebook-stats-for-marketers/">Facebook statistics</a> can clue you in further.</p> <ol start="12"> <li>Ninety percent of consumers maintain a profile on Facebook.</li> <li>Facebook is the largest social network in the world with roughly <a href="https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/" target="_blank" rel="noopener">3.065 billion monthly active users</a>.</li> <li>Facebook is the <a href="https://www.statista.com/statistics/259379/social-media-platforms-used-by-marketers-worldwide/" target="_blank" rel="noopener">most-used platform by marketers</a> worldwide (86%). Instagram sits in second place (79%).</li> <li>Facebook’s biggest user group is <a href="https://www.statista.com/statistics/376128/facebook-global-user-age-distribution/" target="_blank" rel="noopener">males aged 25–34</a>, accounting for 18.4% of its global audience, with males aged 18–24 ranking second (13.5%). Female audiences aged 25–34 are the third largest demographic using Facebook.</li> </ol> <p><img class="db mx-auto alignnone" src="https://media.sproutsocial.com/uploads/2023/05/statistic_id376128_facebook_-distribution-of-global-audiences-2024-by-age-and-gender.png" alt="Statista's graph showing the distribution of Facebook users by age and gender." width="1408" height="976" /></p> <ol start="16"> <li>Facebook is the top platform for direct purchases, with 39% of consumers turning to it when they’re ready to buy. TikTok (36%) and Instagram (29%) follow closely behind.</li> <li>The average American spends about <a href="https://www.emarketer.com/content/social-time-spent-by-generation-2024" target="_blank" rel="noopener">32 minutes per day</a> on Facebook.</li> <li>The platform’s aging demographic means marketers targeting decision-makers and high-income consumers should take full advantage. A mix of paid advertising, groups and community-driven content is the best way to stay relevant on Facebook.</li> </ol> <h2>Instagram statistics</h2> <p>While Instagram remains a top destination for product discovery, its overall engagement rate has dropped. At the same time, younger users increasingly rely on Instagram for customer service interactions, showing a shift toward more functional use.</p> <p>Below are the top social media <a href="https://sproutsocial.com/insights/instagram-stats/">statistics for Instagram</a>.</p> <ol start="19"> <li>Instagram has <a href="https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/" target="_blank" rel="noopener">2 billion monthly active users</a>.</li> <li>About 82% of social users have profiles on Instagram, second only to Facebook (90%).</li> <li>As of January 2025, <a href="https://www.statista.com/statistics/398166/us-instagram-user-age-distribution/" target="_blank" rel="noopener">28.3% of US Instagram users</a> are between 25 and 34 years old.</li> <li>Globally, Instagram users mostly <a href="https://www.statista.com/statistics/248769/age-distribution-of-worldwide-instagram-users/" target="_blank" rel="noopener">identify as male</a>.</li> <li>US adults spend an average of <a href="https://www.globenewswire.com/news-release/2024/07/10/2910895/28124/en/Social-Time-Spent-by-Generation-2024-2025-Outlook-U-S-Adults-to-Peak-at-1h50m-Daily-Social-Media-Use-in-2025-TikTok-s-Popularity-Faces-Slowdown-Amid-Ad-Load-and-TikTok-Shop-Gripes.html" target="_blank" rel="noopener">32 minutes per day</a> on Instagram.</li> </ol> <p><img class="db mx-auto alignnone" src="https://media.sproutsocial.com/uploads/2025/02/image2.png" alt="eMarketer's data visualization on average minutes per day spent on social media by US adults by age in 2024." width="600" height="392" /></p> <ol start="24"> <li>Instagram offers a total potential ad reach of 1.74 billion users.</li> <li>Sixty-nine percent of social users say they see the most engaging brand content on Instagram, and 44% wish brands used Instagram more often..</li> <li>Instagram is the top channel for product discovery, with 61% using it to find their next purchase.</li> <li>Seventy-two percent of Gen Z users prefer Instagram for customer care over any other channel.</li> <li>Instagram’s engagement rate dropped by 28% YoY to 0.50% (from 0.70%), which is still more than <a href="https://www.socialinsider.io/blog/social-media-industry-benchmarks/" target="_blank" rel="noopener">three times higher</a> than Facebook (0.15%).</li> </ol> <p>Brands on Instagram should focus more on <a href="https://sproutsocial.com/insights/ecommerce-trends/">ecommerce features</a>, quick-response messaging and interactive formats like Stories and Reels. Engagement might be dipping, but those who adapt their <a href="https://sproutsocial.com/insights/instagram-marketing-strategy/">Instagram strategy</a> can still tap into its high-value audience.</p> <h2>LinkedIn statistics</h2> <p>LinkedIn continues to grow as the go-to platform for professionals and B2B marketing. With a high concentration of decision-makers and business leaders, it remains an ideal space for thought leadership and lead generation.</p> <p>Here are some <a href="https://sproutsocial.com/insights/linkedin-statistics/">LinkedIn statistics</a> you should know.</p> <ol start="29"> <li>There are more than <a href="https://news.linkedin.com/about-us#Statistics" target="_blank" rel="noopener">more than 1 billion members</a> across 200 countries on LinkedIn.</li> <li>Forty-three percent of all social users have a LinkedIn profile.</li> <li>The United States has the highest user rate in the world on LinkedIn with an audience reach of over 234 million users.</li> <li>There are over 67 million company profiles on LinkedIn.</li> <li><a href="https://www.statista.com/statistics/273505/global-linkedin-age-group/" target="_blank" rel="noopener">50.6% of worldwide users</a> are between ages 25 and 34 years old, far exceeding any other age group.</li> </ol> <p><img class="db mx-auto alignnone" src="https://media.sproutsocial.com/uploads/2023/05/statistic_id273505_linkedin_-distribution-of-global-audiences-2024-by-age-group.png" alt="Statista's graph showing the distribution of LinkedIn users by age group." width="1466" height="1024" /></p> <ol start="34"> <li>A quarter of LinkedIn users engage with brand content daily (or more).</li> <li>Text posts and static images drive the most engagement on LinkedIn.</li> </ol> <p>Spurred by the widespread career changes over the past few years, the platform doesn’t look to slow down any time soon. Brands targeting young professionals should prioritize high-quality content, industry insights and personal branding in their <a href="https://sproutsocial.com/insights/linkedin-marketing/">LinkedIn marketing</a>.</p> <h2>Pinterest statistics</h2> <p>Pinterest is often underestimated, yet it consistently delivers diverse, high-intent users who are actively searching for products and brands.</p> <p>Here are some top <a href="https://sproutsocial.com/insights/pinterest-statistics/">Pinterest statistics</a> to look out for.</p> <ol start="36"> <li>Pinterest has around <a href="https://business.pinterest.com/audience/" target="_blank" rel="noopener">553 million monthly active users.</a></li> <li>Around <a href="https://www.statista.com/statistics/248168/gender-distribution-of-pinterest-users/" target="_blank" rel="noopener">69.4% of Pinterest users</a> identify as female, while 22.6% identify as male and 8% are of unspecified gender.</li> <li>In March 2024, <a href="https://www.statista.com/statistics/277694/number-of-unique-us-visitors-to-pinterestcom/" target="_blank" rel="noopener">Pinterest.com received around 1.3 billion visits</a>, making it one of the most-visited websites on the internet.</li> </ol> <p><img class="db mx-auto alignnone" src="https://media.sproutsocial.com/uploads/2023/05/statistic_id277694_total-global-visitor-traffic-to-pinterestcom-2024.png" alt="Statista's graph showing Pinterest visits over time." width="1448" height="1028" /></p> <ol start="39"> <li>Pinterest is the <a href="https://www.statista.com/statistics/265773/market-share-of-the-most-popular-social-media-websites-in-the-us/" target="_blank" rel="noopener">second-most visited social media website</a> in the US.</li> <li>About <a href="https://business.pinterest.com/audience/" target="_blank" rel="noopener">80% of weekly users</a> have found a new brand or product on the platform.</li> <li>A quarter (25%) of all social media users wish more brands used Pinterest, with this number rising to 31% among Gen Z.</li> </ol> <p>Consumers want to see more brand content on Pinterest, which means there’s a huge opportunity for marketers to invest in SEO-driven Pins, <a href="https://sproutsocial.com/insights/pinterest-advertising/">Pinterest advertising</a> to capture an engaged audience ready to buy.</p> <h2>Reddit statistics</h2> <p>Reddit’s growth trajectory and increasing ad revenue marks its value as a niche marketing goldmine. Let’s look at the top Reddit statistics marketers need to know.</p> <ol start="42"> <li>There are estimated to be <a href="https://www.statista.com/forecasts/1143622/reddit-users-in-the-world" target="_blank" rel="noopener">49 million Reddit users</a> in 2025, with this number expected to grow to 556.59 million in 2028.</li> <li>As of Q3 2024, <a href="https://www.statista.com/statistics/1255182/distribution-of-users-on-reddit-worldwide-gender/" target="_blank" rel="noopener">59.8% of Reddit users identify as male</a>, while users who identify as women make up approximately 39.1%.</li> </ol> <p><img class="db mx-auto alignnone" src="https://media.sproutsocial.com/uploads/2023/05/statistic_id1255182_reddit_-distribution-of-global-audiences-2024-by-gender.png" alt="Statista's graph showing the distribution of Reddit users by gender." width="1454" height="998" /></p> <ol start="44"> <li>Reddit generated<a href="https://www.statista.com/statistics/1260066/reddit-advertising-revenue" target="_blank" rel="noopener"> $315 million USD in advertising revenue</a> in Q3 2024, marking a 56% increase from the previous year.</li> <li>In January 2025 alone, <a href="https://www.similarweb.com/website/reddit.com/#traffic" target="_blank" rel="noopener">Reddit was visited 3.8 billion times</a> from desktop and mobile.</li> <li>More than 50% of Reddit’s website traffic comes from the United States.</li> <li>As of February 2024, r/funny was Reddit’s largest community with <a href="https://www.statista.com/statistics/1396267/subreddits-with-the-most-subscribers" target="_blank" rel="noopener">56.6 million subscribers</a>, followed by r/AskReddit with 45 million members.</li> </ol> <p>The platform’s users demand authenticity and real conversations rather than promotional content. Brands must practice <a href="https://sproutsocial.com/insights/reddit-social-listening/">Reddit social listening</a>, contribute meaningfully to discussions and avoid anything that feels like a hard sell.</p> <h2>Threads statistics</h2> <p>Threads is still finding its place, but its growth proves that users are interested in a new kind of text-based social experience. Here are some Threads statistics to be aware of.</p> <ol start="48"> <li>By Q4 2024, Threads reached <a href="https://www.statista.com/statistics/1451377/threads-global-quarterly-mau" target="_blank" rel="noopener">275 million monthly active users</a>, rising from 200 million in the third quarter.</li> <li>Users spend an average of <a href="https://www.similarweb.com/website/threads.net/#overview" target="_blank" rel="noopener">3 minutes and 51 seconds</a> on the website per visit.</li> <li>More than half of Threads users are male, while the dominating age group on the site is 25-34 year olds.</li> </ol> <p>Meta’s newest platform is attracting users who engage in short, casual discussions rather than algorithm-driven content. Brands that experiment with Threads now can carve out a strong presence before competition intensifies.</p> <h2>TikTok statistics</h2> <p>TikTok isn’t slowing down. Even with bans and regulatory hurdles, people are still spending hours on the platform. Beyond watching entertaining videos, TikTok users are actively searching for, shopping and interacting with brands more than ever.</p> <p>Here are some useful <a href="https://sproutsocial.com/insights/tiktok-stats/">TikTok statistics</a> to keep in mind.</p> <ol start="51"> <li>As of January 2025, TikTok receives around <a href="https://www.semrush.com/website/tiktok.com/overview/" target="_blank" rel="noopener">2.65 billion monthly visits</a>.</li> <li>TikTok offers a potential advertising reach of 1.59 billion users.</li> <li>Around 56% of social users have a TikTok profile, rising to 82% for Gen Z.</li> <li>Android phone users worldwide spend an average of <a href="https://datareportal.com/reports/digital-2025-global-overview-report" target="_blank" rel="noopener">35 hours per month</a> watching TikTok videos.</li> <li>As of February 2025, TikTok’s global user base skews male, with <a href="https://www.statista.com/statistics/1299785/distribution-tiktok-users-gender/" target="_blank" rel="noopener">55.7% of users</a> identifying as men (based on available gender data.)</li> <li>As of February 2025, <a href="https://www.statista.com/statistics/1299771/tiktok-global-user-age-distribution/" target="_blank" rel="noopener">35.3% of TikTok users</a> are 25-34 years old, the largest age group on the platform, followed by users aged 18-24 years old (30.7%).</li> <li>TikTok is the top platform for product discovery among Gen Z.</li> </ol> <p><img class="alignnone size-full" src="https://brandfolder.sproutsocial.com/VXTUTVL1/at/jhqx8spz9fbf2gjnhjcfpchz/network-content-report_2024_chart-7.png?auto=webp&format=png&width=540&height=540" width="540" height="540" /></p> <ol start="58"> <li>Over half (54%) of TikTok users engage with brand content daily on the platform.</li> </ol> <p>TikTok isn’t just for “young people” anymore. Gen Z is getting older and still using the platform in full force, even as a search engine. The brands winning here aren’t overthinking it. They’re jumping on trends, creating content that feels real and letting creators take the lead.</p> <p>If you’re already on the platform, make sure to watch your <a href="https://sproutsocial.com/insights/tiktok-analytics/">TikTok analytics</a> and how to reach your audience.</p> <h2>X (formerly Twitter) statistics</h2> <p>X, previously known as Twitter, remains a go-to platform for real-time discussions, news, memes and customer service. While some advertisers have pulled back, user activity remains strong, particularly for those seeking updates and fast-paced interactions.</p> <p>Take a look at the <a href="https://sproutsocial.com/insights/twitter-statistics/">Twitter statistics</a> below to understand more about marketing on the platform.</p> <ol start="59"> <li>X has about <a href="https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/" target="_blank" rel="noopener">611 million monthly active users</a> in total worldwide.</li> <li>Half of all social users have a profile on X.</li> <li>In 2024, X recorded around <a href="https://x.com/XData/status/1871298418091409749" target="_blank" rel="noopener">364 billion total user active seconds</a> and 8.3 billion video views on a daily basis.</li> </ol> <p><img class="db mx-auto alignnone" src="https://media.sproutsocial.com/uploads/2025/02/x_in_2024.webp" alt="X (formerly Twitter) infographic sharing total user active seconds and daily video views in 2024." width="700" height="391" /></p> <ol start="62"> <li><a href="https://www.statista.com/statistics/274828/gender-distribution-of-active-social-media-users-worldwide-by-platform/" target="_blank" rel="noopener">More than half (60.3%)</a> of X users are men (based on available gender data).</li> <li>In 2024, <a href="https://www.statista.com/statistics/330638/politics-governement-news-social-media-news-usa/" target="_blank" rel="noopener">59% of X users</a> used the platform to get the latest news.</li> </ol> <p>Even as user preferences shift, the platform appears to be growing, so marketers may not want to count it out yet. The brands that thrive here are actively engaging in trending topics, responding quickly and maintaining a strong brand voice.</p> <h2>YouTube statistics</h2> <p>YouTube is still the top platform for video content, outpacing competitors in watch time and engagement. Here are the top <a href="https://sproutsocial.com/insights/youtube-stats/">YouTube statistics</a> to know about.</p> <ol start="64"> <li>As of April 2024, YouTube has nearly <a href="https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/" target="_blank" rel="noopener">2.5 billion users</a> worldwide.</li> <li>Around 78% of all social users own a YouTube account.</li> <li>As of February 2025, YouTube's biggest gender segments are <a href="https://www.statista.com/statistics/1287137/youtube-global-users-age-gender-distribution/" target="_blank" rel="noopener">males aged between 25-34</a> (12%), and males aged between 35-44 (10.1%). Audiences who identify as female in the same age groups are around 9.7% and 8.4%, respectfully.</li> <li>More people spend time on YouTube than on any other social platform. In fact, users spend almost twice as much time on YouTube than on its next nearest rival, TikTok.</li> <li>About <a href="https://www.statista.com/statistics/1256738/youtubecom-monthly-visits-distribution-by-device/" target="_blank" rel="noopener">70.29% of all visits</a> to YouTube come from a mobile device.</li> <li>Over half of YouTube users prefer long-form brand videos, while 31-60 second videos are their second choice.</li> </ol> <p>While short-form videos are growing, long-form content still holds strong on YouTube, showing that users want both quick entertainment and in-depth insights. Use both formats as part of your <a href="https://sproutsocial.com/insights/youtube-marketing/">YouTube marketing strategy</a> to maximize audience retention and discoverability.</p> <h2>Social media video statistics</h2> <p>Video continues to be an all-time favorite content type. It’s versatile, engaging and offers excellent ROI to marketers worldwide. Let’s look at some recent <a href="https://sproutsocial.com/insights/social-media-video-statistics/">social media video statistics</a>.</p> <ol start="70"> <li>Over <a href="https://sproutsocial.com/insights/data/content-benchmarks/">80% of consumers</a> wanted brands to focus on short-form video (< 30 secs) in 2024.</li> <li>Around <a href="https://www.wyzowl.com/video-marketing-statistics/" target="_blank" rel="noopener">78% of people</a> prefer to learn about a new product or service via short video content.</li> </ol> <p><img class="db mx-auto alignnone" src="https://media.sproutsocial.com/uploads/2023/05/how-social-media-users-learn-about-products.png" alt="Wyzowl's data visualization showing how consumers like to learn about products and services." width="1152" height="958" /></p> <ol start="72"> <li>Around 93% of marketers plan to spend the same or more on video marketing in 2025.</li> <li>Marketers say video has helped them improve user understanding of products or services (99%), increase brand awareness (96%), generate leads (88%) and boost website traffic (82%).</li> <li>The global digital video advertising market is expected to grow from $104.65 billion in 2024 to <a href="https://www.thebusinessresearchcompany.com/report/digital-video-advertising-global-market-report" target="_blank" rel="noopener">$140.18 billion in 2025</a>.</li> </ol> <p>Marketers need to focus on <a href="https://sproutsocial.com/insights/short-form-video/">snackable, mobile-friendly video formats</a> like Reels, TikTok and YouTube Shorts. More importantly, brands need to find ways to create videos that entertain, educate or inspire in under 30 seconds.</p> <h2>Influencer marketing statistics</h2> <p>Working with influencers is one of the best inbound marketing strategies being used today. More than ever, consumers are making purchase decisions based on influencer content.</p> <p>Here are some <a href="https://sproutsocial.com/insights/influencer-marketing-statistics/">influencer marketing statistics</a> about which platforms marketers are leveraging, what they’re hoping to achieve and how they plan to execute <a href="https://sproutsocial.com/insights/influencer-marketing/">influencer marketing</a> in the future.</p> <ol start="75"> <li>The total influencer marketing market size is expected to grow to <a href="https://influencermarketinghub.com/influencer-marketing-benchmark-report/" target="_blank" rel="noopener">$32.55 billion in 2025</a>, up from $24 billion in 2024.</li> <li>Instagram is the most preferred influencer marketing channel, with 57.1% of marketers using it to partner with creators. TikTok (51.6%) follows closely behind.</li> <li>Nearly <a href="https://sproutsocial.com/insights/data/influencer-marketing-report1/">half of all consumers (49%)</a> make purchases at least once a month because of influencer content.</li> <li>About 66.4% of marketers found that using AI improved the performance of their influencer marketing campaigns.</li> </ol> <p><img class="db mx-auto" src="https://media.sproutsocial.com/uploads/2023/05/ai-impact-on-influencer-marketing-outcomes.webp" alt="Pie charts from Influencer Marketing Hub showing AI's impact on influencer marketing outcomes, from significantly improved to significantly worsened." width="606" height="723" /></p> <ol start="79"> <li>Around 93% of influencers say the quality of a brand's existing social content affects their decision to collaborate.</li> </ol> <p>To maximize impact, brands should prioritize creators who align with their values and have strong connections with their audience rather than wide reach.</p> <p>The key is to pick the best platforms and influencers for your brand, both of which can be automated using the right <a href="https://sproutsocial.com/insights/influencer-marketing-tools/">influencer marketing tools</a>.</p> <h2>Consumer behavior statistics</h2> <p>The concept of buying something you saw on social media is not new. From product recommendations to first impressions from brands, the <a href="https://sproutsocial.com/insights/social-media-consumer-behavior/">impact of social media on consumers</a> is well-documented. Learn more from these <a href="https://sproutsocial.com/insights/social-media-customer-service-statistics/">consumer behavior statistics</a>.</p> <ol start="80"> <li><a href="https://www.brightlocal.com/research/local-consumer-review-survey/" target="_blank" rel="noopener">Facebook (40%) and YouTube (32%)</a> are the top social media platforms consumers use for reading reviews.</li> <li>Nearly <a href="https://datareportal.com/reports/digital-2025-global-overview-report" target="_blank" rel="noopener">56% of online adults make online purchases</a> on a weekly basis.</li> <li>Roughly 81% of consumers say social media compels them to make spontaneous purchases multiple times per year or more, with 28% making impulse purchases once a month.</li> <li>Around 73% of social users agree if a brand doesn’t respond on social, they’ll buy from a competitor.</li> <li>Nearly three-quarters of consumers expect a response within 24 hours or sooner, which is consistent with our data collected in 2022 and 2023.</li> </ol> <p>Trust plays a huge role in buying decisions. People want <a href="https://sproutsocial.com/insights/social-proof/">social proof</a>, fast customer service and transparent communication. Brands that engage, respond quickly and create genuine, <a href="https://sproutsocial.com/insights/user-generated-content-guide/">user-generated content</a> will earn loyalty.</p> <h2>Use social media statistics to guide your strategy</h2> <p>Keeping up with the latest social media marketing statistics helps you refine your strategy and set smarter goals.</p> <p>Are there emerging platforms worth exploring? Is it time to adjust your balance between organic content and paid ads? Should you double down on what’s already working?</p> <p>These insights can help you find the answers. Taking the time to analyze them is worth it – bookmark this page if you haven’t already.</p> <p>For more guidance, check out our <a href="https://sproutsocial.com/insights/social-media-management/">social media management guide</a> to build a strategy that keeps you ahead in 2025.</p> <section id="faqs"></section> <h2 class="mt400 mb400">Social Media Statistics FAQ</h2> <details class="Details ba bw500 br500 b--neutral-200 pa450 mb400 w-100p"> <summary class="Summary button-reset pa0 w-100p tl"> <div class="flex"> <span class="fw-bold f500 w-90p c--neutral-1000 no-underline"> What is the most used social media platform? </span> <svg class="self-center c--neutral-1000 dib v-mid ml500" height="20px" role="img" viewBox="0 0 448 512" width="26px" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M441.9 167.3l-19.8-19.8c-4.7-4.7-12.3-4.7-17 0L224 328.2 42.9 147.5c-4.7-4.7-12.3-4.7-17 0L6.1 167.3c-4.7 4.7-4.7 12.3 0 17l209.4 209.4c4.7 4.7 12.3 4.7 17 0l209.4-209.4c4.7-4.7 4.7-12.3 0-17z"></path> </svg> </div> </summary> <div class="mt450 f400 w-91p"> <p><span style="font-weight: 400;">The most-used social media platform is </span><a href="https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/" target="_blank" rel="noopener"><span style="font-weight: 400;">Facebook</span></a><span style="font-weight: 400;"> with over 3 billion monthly active users. Facebook is followed by YouTube (2.5 billion users), Instagram and WhatsApp (tied at 2 billion monthly active users).</span></p> </div> </details> <details class="Details ba bw500 br500 b--neutral-200 pa450 mb400 w-100p"> <summary class="Summary button-reset pa0 w-100p tl"> <div class="flex"> <span class="fw-bold f500 w-90p c--neutral-1000 no-underline"> Is social media use increasing? </span> <svg class="self-center c--neutral-1000 dib v-mid ml500" height="20px" role="img" viewBox="0 0 448 512" width="26px" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M441.9 167.3l-19.8-19.8c-4.7-4.7-12.3-4.7-17 0L224 328.2 42.9 147.5c-4.7-4.7-12.3-4.7-17 0L6.1 167.3c-4.7 4.7-4.7 12.3 0 17l209.4 209.4c4.7 4.7 12.3 4.7 17 0l209.4-209.4c4.7-4.7 4.7-12.3 0-17z"></path> </svg> </div> </summary> <div class="mt450 f400 w-91p"> <p><span style="font-weight: 400;">While time spent on social media has decreased slightly by a few minutes, the number of social media users globally continues to rise. As of January 2025, </span><a href="https://datareportal.com/social-media-users" target="_blank" rel="noopener"><span style="font-weight: 400;">206 million new users</span></a><span style="font-weight: 400;"> have joined social media since this time last year.</span></p> </div> </details> <details class="Details ba bw500 br500 b--neutral-200 pa450 mb400 w-100p"> <summary class="Summary button-reset pa0 w-100p tl"> <div class="flex"> <span class="fw-bold f500 w-90p c--neutral-1000 no-underline"> Is social media marketing still effective? </span> <svg class="self-center c--neutral-1000 dib v-mid ml500" height="20px" role="img" viewBox="0 0 448 512" width="26px" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M441.9 167.3l-19.8-19.8c-4.7-4.7-12.3-4.7-17 0L224 328.2 42.9 147.5c-4.7-4.7-12.3-4.7-17 0L6.1 167.3c-4.7 4.7-4.7 12.3 0 17l209.4 209.4c4.7 4.7 12.3 4.7 17 0l209.4-209.4c4.7-4.7 4.7-12.3 0-17z"></path> </svg> </div> </summary> <div class="mt450 f400 w-91p"> <p><span style="font-weight: 400;">Yes! There are over </span><a href="https://datareportal.com/social-media-users" target="_blank" rel="noopener"><span style="font-weight: 400;">5.2 billion</span></a><span style="font-weight: 400;"> social media user identities, meaning 63.9% of the population has created at least one social media account. That’s a massive potential reach. As long as you create the right strategy and target the right people, you should see success with social media marketing.</span></p> </div> </details> </div> <footer class="pt500 dn-p"> <div class="mw900 mx-auto w-100p"> <div class="flex w-100p"> <div class="flex items-center pr300 pt200"> <svg class="" height="16" role="img" viewBox="0 0 512 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" > <path fill="currentColor" d="M0 252.118V48C0 21.49 21.49 0 48 0h204.118a48 48 0 0 1 33.941 14.059l211.882 211.882c18.745 18.745 18.745 49.137 0 67.882L293.823 497.941c-18.745 18.745-49.137 18.745-67.882 0L14.059 286.059A48 48 0 0 1 0 252.118zM112 64c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48-21.49-48-48-48z"></path> </svg> </div> <span class="screenreader">Categories</span> <ul class="flex flex-wrap items-center list pl0"> <li class="mt0 px200 px300-ns py350 py0-l pb200-l"> <a 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items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/social-media-content/" class="br--x dib f100 f200-nm fw-bold px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Social Media Content </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/social-media-marketing-resources/" class="br--x dib f100 f200-nm fw-bold px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Social Media Marketing </a></li></ul><a href="https://sproutsocial.com/insights/social-media-video-statistics/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-156099-1769610108" class="f400 f500-ns f400-l fw-extrabold " > 60+ social media video statistics marketers need to know in 2025 </p></a><div class="f100 f200-l pt400"><span><span class="screenreader">Published on </span>February 13, 2025 </span><span class="c--neutral-400 dib mx200 mt0" aria-hidden="true"> • </span><span><span class="screenreader">Reading time </span>11 minutes 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href="https://sproutsocial.com/insights/social-media-marketing-resources/" class="br--x dib f100 f200-nm fw-bold px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Social Media Marketing </a></li></ul><a href="https://sproutsocial.com/insights/webinars/pinterest-masterclass-apac/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-188331-478076539" class="f400 f500-ns f400-l fw-extrabold " > From Pins to Leads: How Pictures Turn into Profit </p></a></div></div></article> </div> <div class="mw-25p-l mw-50p-m mw-50p-xm px450 px350-l mt400"> <article id="postcard-130004-1726562778" class="w-100p relative" aria-labelledby="title-130004-1726562778" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/twitter-statistics/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2019/08/2021-stats-twitter.svg" height="460" width="720" layout="responsive" loading="eager" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/analytics/" class="br--x dib f100 f200-nm fw-bold px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Social Media Analytics </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/social-strategy/" class="br--x dib f100 f200-nm fw-bold px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Social Media Strategy </a></li></ul><a href="https://sproutsocial.com/insights/twitter-statistics/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-130004-1726562778" class="f400 f500-ns f400-l fw-extrabold " > 40 Twitter (X) stats to know in marketing in 2024 </p></a><div class="f100 f200-l pt400"><span><span class="screenreader">Published on </span>May 22, 2024 </span><span class="c--neutral-400 dib mx200 mt0" aria-hidden="true"> • </span><span><span class="screenreader">Reading time </span>9 minutes </span></div></div></div></article> </div> <div class="mw-25p-l mw-50p-m mw-50p-xm px450 px350-l mt400"> <article id="postcard-67042-606934417" class="w-100p relative" aria-labelledby="title-67042-606934417" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/pinterest-statistics/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2021/03/2021-stats-pinterest.png" height="460" width="720" layout="responsive" loading="eager" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/pinterest/" class="br--x dib f100 f200-nm fw-bold px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Pinterest </a></li><li class="mt0 pb200 pr200"><a 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loading="eager" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/social-media-marketing-resources/" class="br--x dib f100 f200-nm fw-bold px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Social Media Marketing </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/social-strategy/" class="br--x dib f100 f200-nm fw-bold px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Social Media Strategy </a></li></ul><a href="https://sproutsocial.com/insights/tiktok-stats/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-149279-219020446" class="f400 f500-ns f400-l fw-extrabold " > 27 TikTok statistics marketers need to know in 2024 </p></a><div class="f100 f200-l pt400"><span><span class="screenreader">Published on </span>February 20, 2024 </span><span class="c--neutral-400 dib mx200 mt0" aria-hidden="true"> • </span><span><span class="screenreader">Reading time </span>7 minutes </span></div></div></div></article> </div> <div class="mw-25p-l mw-50p-m mw-50p-xm px450 px350-l mt400"> <article id="postcard-170164-1816453699" class="w-100p relative" aria-labelledby="title-170164-1816453699" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/linkedin-statistics/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2023/02/LinkedIn-Statistics-Marketers-Should-Know-in-2023-01.svg" height="460" width="720" layout="responsive" loading="eager" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/linkedin/" class="br--x dib f100 f200-nm fw-bold px300 wsnw bg--aqua-200 c--text" rel="nofollow"> LinkedIn </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/social-media-marketing-resources/" class="br--x dib f100 f200-nm fw-bold px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Social Media Marketing </a></li></ul><a href="https://sproutsocial.com/insights/linkedin-statistics/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-170164-1816453699" class="f400 f500-ns f400-l fw-extrabold " > LinkedIn statistics for marketers in 2024 </p></a><div class="f100 f200-l pt400"><span><span class="screenreader">Published on </span>February 28, 2023 </span><span class="c--neutral-400 dib mx200 mt0" aria-hidden="true"> • </span><span><span class="screenreader">Reading time </span>10 minutes </span></div></div></div></article> </div> <div class="mw-25p-l mw-50p-m mw-50p-xm px450 px350-l mt400"> <article id="postcard-127927-1147466010" class="w-100p relative" aria-labelledby="title-127927-1147466010" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/irish-uk-consumer-social-stats/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2019/07/UK-IRE-Data-Report-Assets_insights-feature-1.png" height="460" width="720" layout="responsive" loading="eager" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/advocacy/" class="br--x dib f100 f200-nm fw-bold px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Employee Advocacy </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/social-strategy/" class="br--x dib f100 f200-nm fw-bold px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Social Media Strategy </a></li></ul><a href="https://sproutsocial.com/insights/irish-uk-consumer-social-stats/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-127927-1147466010" class="f400 f500-ns f400-l fw-extrabold " > 5 stats brands need to know to engage Irish & UK consumers </p></a><div class="f100 f200-l pt400"><span><span class="screenreader">Published on </span>July 18, 2019 </span><span class="c--neutral-400 dib mx200 mt0" aria-hidden="true"> • </span><span><span class="screenreader">Reading time </span>4 minutes </span></div></div></div></article> </div> <div class="mw-25p-l mw-50p-m mw-50p-xm px450 px350-l mt400"> <article id="postcard-127677-981422162" class="w-100p relative" aria-labelledby="title-127677-981422162" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/data/uk-ireland-social-statistics/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2019/07/UK-IRE-Data-Report-Assets_insights-feature.png" height="460" width="720" layout="responsive" loading="eager" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="/insights/data/" class="br--x dib f100 f200-nm fw-bold px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Data Report </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/leveling-up/" class="br--x dib f100 f200-nm fw-bold px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Leveling Up </a></li></ul><a href="https://sproutsocial.com/insights/data/uk-ireland-social-statistics/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-127677-981422162" class="f400 f500-ns f400-l fw-extrabold " > From conversation to connection: how brands can turn Likes into action </p></a></div></div></article> </div> <div class="mw-25p-l mw-50p-m mw-50p-xm px450 px350-l mt400"> <article id="postcard-125021-437269520" class="w-100p relative" aria-labelledby="title-125021-437269520" ><div class=""><div class="w-100p "><a class="db" href="https://sproutsocial.com/insights/social-media-marketer-stats/" aria-hidden="true" tabindex="-1" ><img class="ba b--neutral-200 db w-100p h-100p fit-cover aspect-ratio-video" alt="" src="https://media.sproutsocial.com/uploads/2019/05/9-stats-social-media-marketers-need-to-show-index.svg" height="460" width="720" layout="responsive" loading="eager" /></a></div><div class="w-100p "><span class="screenreader">Categories</span><ul class="flex flex-wrap items-center list pl0 pt400"><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/engagement/" class="br--x dib f100 f200-nm fw-bold px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Social Media Engagement </a></li><li class="mt0 pb200 pr200"><a href="https://sproutsocial.com/insights/social-media-marketing-resources/" class="br--x dib f100 f200-nm fw-bold px300 wsnw bg--aqua-200 c--text" rel="nofollow"> Social Media Marketing </a></li></ul><a href="https://sproutsocial.com/insights/social-media-marketer-stats/" class="c--text-dark db fw-bold mt0 w-100p mt400 " ><p id="title-125021-437269520" class="f400 f500-ns f400-l fw-extrabold " > 9 stats social media marketers need to show their bosses ASAP </p></a><div class="f100 f200-l pt400"><span><span class="screenreader">Published on </span>May 7, 2019 </span><span class="c--neutral-400 dib mx200 mt0" aria-hidden="true"> • </span><span><span class="screenreader">Reading time </span>8 minutes </span></div></div></div></article> </div> </div> </div> <div class="tc my650 mw900 mx-auto px450"> <button class="button mx-auto w400-l w-100p w-70p-m w-70p-xm js-hub-load-more">Load More</button> </div> </section> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What is the most used social media platform?", "acceptedAnswer": { "@type": "Answer", "text": "<span style=\"font-weight: 400;\">The most-used social media platform is <\/span><a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Facebook<\/span><\/a><span style=\"font-weight: 400;\"> with over 3 billion monthly active users. Facebook is followed by YouTube (2.5 billion users), Instagram and WhatsApp (tied at 2 billion monthly active users).<\/span>" } }, { "@type": "Question", "name": "Is social media use increasing?", "acceptedAnswer": { "@type": "Answer", "text": "<span style=\"font-weight: 400;\">While time spent on social media has decreased slightly by a few minutes, the number of social media users globally continues to rise. As of January 2025, <\/span><a href=\"https:\/\/datareportal.com\/social-media-users\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">206 million new users<\/span><\/a><span style=\"font-weight: 400;\"> have joined social media since this time last year.<\/span>" } }, { "@type": "Question", "name": "Is social media marketing still effective?", "acceptedAnswer": { "@type": "Answer", "text": "<span style=\"font-weight: 400;\">Yes! There are over <\/span><a href=\"https:\/\/datareportal.com\/social-media-users\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">5.2 billion<\/span><\/a><span style=\"font-weight: 400;\"> social media user identities, meaning 63.9% of the population has created at least one social media account. That\u2019s a massive potential reach. As long as you create the right strategy and target the right people, you should see success with social media marketing.<\/span>" } } ] } </script> </article> </main> <section id="insights-footer-cta" class="section bg--blue-0 dn-p mt450 mt650-l"><div class="mw900 mx-auto w-100p"><div class="flex flex-column flex-row-ns justify-between mx-auto"><div class="w-100p px450 px350-l mw-50p-l"><div class="db dn-ns mw-41p w-100p mb650"><img class="db h-auto mb350" alt="Sprout Social" src="https://media.sproutsocial.com/uploads/sprout-social-logo.svg" height="36.65" width="184" layout="responsive" loading="lazy" /></div><svg class="Device js-device" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" enable-background="new 0 0 420.3 244.7" viewBox="0 0 420.3 244.7" ><path d="m377.4 0h-334.4c-6.2 0-11.2 5-11.2 11.2v219c0 6.2 5 11.2 11.2 11.2h334.4c6.2 0 11.2-5 11.2-11.2v-219c0-6.2-5.1-11.2-11.2-11.2z" class="Device--primary"/><path d="m419.2 232.1h-418.1c-.6 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items-center" aria-label="Industries" aria-expanded="false" aria-controls="Solutions-sublist8"><span id="Solutions-footer-dropdown8" class="flex items-center fw-normal">Industries</span><span class="rotate-caret ml300 flex items-center"><svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" ><path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path></svg></span></button><div id="Solutions-sublist8" role="region" hidden><ul class="list ma0 pa0 tl" aria-labelledby="Solutions-sublist8"><li class="mt200 fw-normal"><a href="/travel-industry/" class="db c--neutral-700 hover-c--neutral-800 f200 " > Travel and Hospitality </a></li><li class="mt200 fw-normal"><a href="/software-industry/" class="db c--neutral-700 hover-c--neutral-800 f200 " > Computer and Software </a></li><li class="mt200 fw-normal"><a href="/retail-industry/" class="db c--neutral-700 hover-c--neutral-800 f200 " > Retail </a></li><li class="mt200 fw-normal"><a href="/higher-education-industry/" class="db c--neutral-700 hover-c--neutral-800 f200 " > Higher Education </a></li></ul></div></li><li class="mt200" aria-label="Premier Success"><a href="/premier-success/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Premier Success <span style="font-size:9px;" class="v-top"></span></a></li></ul></div><div class="mw-50p-ns mw-33p-m mw-33p-xm mw-16p-l px400-ns w-100p mt0"><div class="mt0 dn-ns"><button class="f200 fw-bold py300 button-reset pa0 js-accordion-button hover-c--neutral-800 flex items-center w-100p" aria-labelledby="Platform-m-footer-dropdown2" aria-expanded="false" aria-controls="Platform-m-sublist2"><span id="Platform-m-footer-dropdown2" class="flex justify-between items-center w-100p"><span class="db"> Platform </span><span class="rotate-caret ml300 flex items-center"><svg class="h400 h350-l px200 fw-extrabold" height="14" role="img" viewBox="0 0 448 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" ><path fill="currentColor" d="M441.9 167.3l-19.8-19.8c-4.7-4.7-12.3-4.7-17 0L224 328.2 42.9 147.5c-4.7-4.7-12.3-4.7-17 0L6.1 167.3c-4.7 4.7-4.7 12.3 0 17l209.4 209.4c4.7 4.7 12.3 4.7 17 0l209.4-209.4c4.7-4.7 4.7-12.3 0-17z"></path></svg></span></span></button><div id="Platform-m-sublist2" role="region" hidden><nav class="Summary f200 fw-normal"><ul class="list ma0 pa0" aria-label="Platform"><li class="mt0" aria-label="Social Analytics"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/features/social-media-analytics/" > Social Analytics </a></li><li class="mt0" aria-label="Social Engagement"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/features/social-media-engagement/" > Social Engagement </a></li><li class="mt0" aria-label="Social Publishing"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/features/social-media-publishing/" > Social Publishing </a></li><li class="mt0" aria-label="Social Listening"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/features/social-media-listening/" > Social Listening </a></li><li class="mt0" aria-label="Social Automation"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/features/social-media-automation/" > Social Automation </a></li><li class="mt0" aria-label="Social Collaboration"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/features/team-collaboration/" > Social Collaboration </a></li><li class="mt0" aria-label="AI & Automation"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/ai/" > AI & Automation </a></li></ul></nav></div></div><p class="f200 fw-semibold mt400-m mt400-xm dn db-ns" id="Platform"> Platform </p><ul class="list pl0-ns dn db-ns mt400 mt0-ns f200 fw-semibold" aria-labelledby="Platform"><li class="mt200" aria-label="Social Analytics"><a href="/features/social-media-analytics/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Social Analytics <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Social Engagement"><a href="/features/social-media-engagement/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Social Engagement <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Social Publishing"><a href="/features/social-media-publishing/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Social Publishing <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Social Listening"><a href="/features/social-media-listening/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Social Listening <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Social Automation"><a href="/features/social-media-automation/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Social Automation <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Social Collaboration"><a href="/features/team-collaboration/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Social Collaboration <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="AI & Automation"><a href="/ai/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > AI & Automation <span style="font-size:9px;" class="v-top"></span></a></li></ul></div><div class="mw-50p-ns mw-33p-m mw-33p-xm mw-16p-l px400-ns w-100p mt0"><div class="mt0 dn-ns"><button class="f200 fw-bold py300 button-reset pa0 js-accordion-button hover-c--neutral-800 flex items-center w-100p" aria-labelledby="Integrations-m-footer-dropdown3" aria-expanded="false" aria-controls="Integrations-m-sublist3"><span id="Integrations-m-footer-dropdown3" class="flex justify-between items-center w-100p"><span class="db"> Integrations </span><span class="rotate-caret ml300 flex items-center"><svg class="h400 h350-l px200 fw-extrabold" height="14" role="img" viewBox="0 0 448 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" ><path fill="currentColor" d="M441.9 167.3l-19.8-19.8c-4.7-4.7-12.3-4.7-17 0L224 328.2 42.9 147.5c-4.7-4.7-12.3-4.7-17 0L6.1 167.3c-4.7 4.7-4.7 12.3 0 17l209.4 209.4c4.7 4.7 12.3 4.7 17 0l209.4-209.4c4.7-4.7 4.7-12.3 0-17z"></path></svg></span></span></button><div id="Integrations-m-sublist3" role="region" hidden><nav class="Summary f200 fw-normal"><ul class="list ma0 pa0" aria-label="Integrations"><li class="mt0" aria-label="Facebook Management"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/integrations/facebook/" > Facebook Management </a></li><li class="mt0" aria-label="X Management"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/integrations/twitter/" > X Management </a></li><li class="mt0" aria-label="Instagram Management"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/integrations/instagram/" > Instagram Management </a></li><li class="mt0" aria-label="LinkedIn Management"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/integrations/linkedin/" > LinkedIn Management </a></li><li class="mt0" aria-label="Pinterest Management"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/integrations/pinterest/" > Pinterest Management </a></li><li class="mt0" aria-label="TikTok Management"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/integrations/tiktok/" > TikTok Management </a></li><li class="mt0" aria-label="YouTube Management"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/integrations/youtube/" > YouTube Management </a></li><li class="mt0" aria-label="Salesforce"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/salesforce/" > Salesforce </a></li><li class="mt0" aria-label="All Integrations"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/integrations/" > All Integrations </a></li></ul></nav></div></div><p class="f200 fw-semibold mt400-m mt400-xm dn db-ns" id="Integrations"> Integrations </p><ul class="list pl0-ns dn db-ns mt400 mt0-ns f200 fw-semibold" aria-labelledby="Integrations"><li class="mt200" aria-label="Facebook Management"><a href="/integrations/facebook/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Facebook Management <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="X Management"><a href="/integrations/twitter/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > X Management <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Instagram Management"><a href="/integrations/instagram/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Instagram Management <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="LinkedIn Management"><a href="/integrations/linkedin/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > LinkedIn Management <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Pinterest Management"><a href="/integrations/pinterest/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Pinterest Management <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="TikTok Management"><a href="/integrations/tiktok/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > TikTok Management <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="YouTube Management"><a href="/integrations/youtube/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > YouTube Management <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Salesforce"><a href="/salesforce/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Salesforce <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="All Integrations"><a href="/integrations/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > All Integrations <span style="font-size:9px;" class="v-top"></span></a></li></ul></div><div class="mw-50p-ns mw-33p-m mw-33p-xm mw-16p-l px400-ns w-100p mt0"><div class="mt0 dn-ns"><button class="f200 fw-bold py300 button-reset pa0 js-accordion-button hover-c--neutral-800 flex items-center w-100p" aria-labelledby="Company-m-footer-dropdown4" aria-expanded="false" aria-controls="Company-m-sublist4"><span id="Company-m-footer-dropdown4" class="flex justify-between items-center w-100p"><span class="db"> Company </span><span class="rotate-caret ml300 flex items-center"><svg class="h400 h350-l px200 fw-extrabold" height="14" role="img" viewBox="0 0 448 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" ><path fill="currentColor" d="M441.9 167.3l-19.8-19.8c-4.7-4.7-12.3-4.7-17 0L224 328.2 42.9 147.5c-4.7-4.7-12.3-4.7-17 0L6.1 167.3c-4.7 4.7-4.7 12.3 0 17l209.4 209.4c4.7 4.7 12.3 4.7 17 0l209.4-209.4c4.7-4.7 4.7-12.3 0-17z"></path></svg></span></span></button><div id="Company-m-sublist4" role="region" hidden><nav class="Summary f200 fw-normal"><ul class="list ma0 pa0" aria-label="Company"><li class="mt0" aria-label="About Sprout"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/about/" > About Sprout </a></li><li class="mt0" aria-label="Pricing"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/pricing/" > Pricing </a></li><li class="mt0" aria-label="Contact Us"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/contact-us/" > Contact Us </a></li><li class="mt0" aria-label="Careers"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200sl_norewrite" href="/careers/" > Careers </a></li><li class="mt0" aria-label="Customers"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/customers/" > Customers </a></li><li class="mt0" aria-label="Investors"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200sl_norewrite" href="https://investors.sproutsocial.com" target="_blank" > Investors </a></li><li class="mt0" aria-label="Sustainability"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/sustainability/" > Sustainability </a></li><li class="mt0" aria-label="Security"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/security/" > Security </a></li><li class="mt0" aria-label="Trust Center"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/trust-center/" > Trust Center </a></li></ul></nav></div></div><p class="f200 fw-semibold mt400-m mt400-xm dn db-ns" id="Company"> Company </p><ul class="list pl0-ns dn db-ns mt400 mt0-ns f200 fw-semibold" aria-labelledby="Company"><li class="mt200" aria-label="About Sprout"><a href="/about/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > About Sprout <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Pricing"><a href="/pricing/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Pricing <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Contact Us"><a href="/contact-us/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Contact Us <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Careers"><a href="/careers/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 sl_norewrite" > Careers <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Customers"><a href="/customers/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Customers <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Investors"><a href="https://investors.sproutsocial.com" class="db c--link-subtle hover-c--link-subtle fw-normal f200 sl_norewrite" target="_blank" rel="noopener noreferrer" > Investors <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Sustainability"><a href="/sustainability/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Sustainability <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Security"><a href="/security/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Security <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Trust Center"><a href="/trust-center/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Trust Center <span style="font-size:9px;" class="v-top"></span></a></li></ul></div><div class="mw-50p-ns mw-33p-m mw-33p-xm mw-16p-l px400-ns w-100p mt0"><div class="mt0 dn-ns"><button class="f200 fw-bold py300 button-reset pa0 js-accordion-button hover-c--neutral-800 flex items-center w-100p" aria-labelledby="Resources-m-footer-dropdown5" aria-expanded="false" aria-controls="Resources-m-sublist5"><span id="Resources-m-footer-dropdown5" class="flex justify-between items-center w-100p"><span class="db"> Resources </span><span class="rotate-caret ml300 flex items-center"><svg class="h400 h350-l px200 fw-extrabold" height="14" role="img" viewBox="0 0 448 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" ><path fill="currentColor" d="M441.9 167.3l-19.8-19.8c-4.7-4.7-12.3-4.7-17 0L224 328.2 42.9 147.5c-4.7-4.7-12.3-4.7-17 0L6.1 167.3c-4.7 4.7-4.7 12.3 0 17l209.4 209.4c4.7 4.7 12.3 4.7 17 0l209.4-209.4c4.7-4.7 4.7-12.3 0-17z"></path></svg></span></span></button><div id="Resources-m-sublist5" role="region" hidden><nav class="Summary f200 fw-normal"><ul class="list ma0 pa0" aria-label="Resources"><li class="mt0" aria-label="The Sprout Social Index"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/index/" > The Sprout Social Index <span style="font-size:9px;" class="v-top">TM</span></a></li><li class="mt0" aria-label="Sprout Blog"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/" > Sprout Blog </a></li><li class="mt0" aria-label="Arboretum"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200sl_norewrite" href="https://community.sproutsocial.com/" > Arboretum </a></li><li class="mt0" aria-label="Resource Center"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200sl_norewrite" href="/insights/resources/" > Resource Center </a></li><li class="mt0" aria-label="Social Media Glossary"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200sl_norewrite" href="/glossary/" > Social Media Glossary </a></li><li class="mt0" aria-label="Find Influencers"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200sl_norewrite" href="/influencer-marketing/find-influencers/" > Find Influencers </a></li><li class="mt0" aria-label="Agency Partner Directory"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200sl_norewrite" href="/partner-directory" > Agency Partner Directory </a></li><li class="mt0" aria-label="Affiliate and Referrals"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/partnership-program/" > Affiliate and Referrals </a></li><li class="mt0" aria-label="Brand Assets"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200sl_norewrite" href="https://seeds.sproutsocial.com/brand-assets/" > Brand Assets </a></li><li class="f200 mt0 " aria-label="Free Social Media Tools"><button class="button-reset db w-100p pa0 js-accordion-button c--neutral-700 hover-c--neutral-800 py300 flex items-center" aria-labelledby="Resources-m-footer-dropdown10" aria-expanded="false" aria-controls="Resources-m-sublist10"><span id="Resources-m-footer-dropdown10" class="flex items-center"> Free Social Media Tools </span><span class="rotate-caret ml300 flex items-center"><svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" ><path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path></svg></span></button><div id="Resources-m-sublist10" role="region" hidden><ul class="list ma0 pa0 tl" aria-labelledby="Resources-sublist10"><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/landscape/" > Landscape Image Resizer </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/templates/" > Free Social Media Templates </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/free-tools/" > All Free Social Media Tools </a></li></ul></div></li><li class="f200 mt0 " aria-label="Social Media Topics"><button class="button-reset db w-100p pa0 js-accordion-button c--neutral-700 hover-c--neutral-800 py300 flex items-center" aria-labelledby="Resources-m-footer-dropdown11" aria-expanded="false" aria-controls="Resources-m-sublist11"><span id="Resources-m-footer-dropdown11" class="flex items-center"> Social Media Topics </span><span class="rotate-caret ml300 flex items-center"><svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" ><path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path></svg></span></button><div id="Resources-m-sublist11" role="region" hidden><ul class="list ma0 pa0 tl" aria-labelledby="Resources-sublist11"><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/social-media-scheduling-tools/" > Social Media Scheduling </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/crisis-communication-examples/" > Crisis Communications </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/reputation-management/" > Reputation Management </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/social-media-statistics/" > Social Media Statistics </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/competitive-analysis/" > Social Competitive Analysis </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/what-is-employee-advocacy/" > Employee Advocacy </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/social-media-reporting/" > Social Media Reporting </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/social-media-roi/" > Social Media ROI </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/social-media-management/" > Social Media Management </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/social-media-marketing-strategy/" > Social Media Marketing </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/social-media-listening/" > Social Media Listening </a></li><li class="mt0"><a class="db 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