5 Best Social Media Management Tools (2024)

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.share-modal-overlay{background:#000;display:none;height:100%;opacity:.8;position:fixed;top:0;width:100%;z-index:9999}#custom-header-wrapper .share-modal--open{display:block}#custom-header-wrapper .share-text{color:#fff;font-size:18px;margin:12px 0 20px;padding-left:32px;text-transform:uppercase}#custom-header-wrapper .menu-toggle{cursor:pointer;display:block;left:0;margin-left:23px;overflow:hidden;padding:13px 0;position:absolute;top:0}#custom-header-wrapper .menu-toggle .menu-toggle-wrap{fill:#fff;height:24px;width:20px}#custom-header-wrapper .header-us{height:50px}@media only screen and (max-width:1600px){#custom-header-wrapper .header__nav .menu>li.menu-item{padding:0 20px}#custom-header-wrapper .header__nav .sub-menu{max-width:930px}}@media only screen and (max-width:1400px){#custom-header-wrapper .header__nav .menu>li.menu-item{padding:0 16px}}@media only screen and (max-width:1280px){#custom-header-wrapper .header__nav .menu>li.menu-item{padding:0 8px}#custom-header-wrapper .header__nav .sub-menu{max-width:692px}}#custom-header-wrapper .header__container{height:50px}#custom-header-wrapper .header__search,#custom-header-wrapper .header__share{margin-top:-5px}#custom-header-wrapper .site-wrapper.sticky{padding-top:48px}#custom-header-wrapper .header__nav{background-color:#181716;display:none;height:90vh;left:0;position:absolute;top:48px;z-index:9999}#custom-header-wrapper .header__nav.active{display:block}#custom-header-wrapper .header__nav .menu{align-items:flex-start;flex-direction:column;height:auto;justify-content:space-between}#custom-header-wrapper .header__nav .menu>li.menu-item{min-height:40px;overflow:hidden;padding:9px 25px;width:100%}#custom-header-wrapper .header__nav .menu>li.menu-item:first-of-type,#custom-header-wrapper .header__nav .menu>li.menu-item:last-of-type{padding:9px 25px}#custom-header-wrapper .header__nav .menu>li.menu-item>a{font-size:18px;height:100%;line-height:1.15}#custom-header-wrapper .header__nav .menu>li.menu-item.active a{color:inherit}#custom-header-wrapper .header__nav .menu>li.menu-item.active{border-left:4px solid}#custom-header-wrapper .header__nav .menu>li.menu-item .header-divider{border:none;box-shadow:inset -1px 0 0 0 #333;color:#cdc1b2;display:none;height:calc(100% - 35px);left:31%;position:absolute;top:10px;transition:none;width:2px;z-index:1}#custom-header-wrapper .header__nav .menu>li.menu-item.active .header-divider{display:block;z-index:2}#custom-header-wrapper .header__nav .sub-menu-wrap{background-color:#181716;box-shadow:none;color:#fcfcfc;font-size:13px;height:85vh;left:auto;padding:0 0 0 25px;position:absolute;right:0;top:10px;width:69%;z-index:1}#custom-header-wrapper .header__nav .menu>li.menu-item.active .sub-menu-wrap{visibility:visible}#custom-header-wrapper .header__nav .menu .menu-item:hover .sub-menu-wrap{visibility:hidden}#custom-header-wrapper .header__nav .sub-menu-wrap:before{display:none}#custom-header-wrapper .header__nav .sub-menu{flex-direction:column;height:100%;width:100%}#custom-header-wrapper .header__nav .menu .sub-menu .menu-item{display:inline-block;flex-shrink:0;height:40px;margin-right:0;padding:0;width:auto}#custom-header-wrapper .header__nav .menu .sub-menu .menu-item:first-child{display:block;padding-top:1px}#custom-header-wrapper .header__nav .menu .sub-menu .menu-item:first-child a{padding:3px 24px 0 0}#custom-header-wrapper .header__indicator{display:none}#custom-header-wrapper .header__nav .menu .legal-links{display:block;font-size:13px;padding:10px 25px}#custom-header-wrapper .header__nav .menu .legal-link{color:#fcfcfc;font-family:Work Sans,sans-serif;font-size:10px;line-height:12px;padding-bottom:10px}#custom-header-wrapper .header__nav .menu .legal-link a{color:#fcfcfc;font-family:Work Sans,sans-serif}@media only screen and (max-width:768px){#custom-header-wrapper .header__nav{height:100vh;height:calc(var(--vh, 1vh)*100)}#custom-header-wrapper .header__nav .sub-menu-wrap{height:100vh;height:calc(var(--vh, 1vh)*100);padding:0 32px;top:11px;width:50%}#custom-header-wrapper .header__nav .menu>li.menu-item .header-divider{left:50%;top:11px}#custom-header-wrapper .header__nav .menu .sub-menu .menu-item{font-weight:600;height:auto;padding:10px 0}#custom-header-wrapper .header__nav .menu .sub-menu .menu-item:first-child{padding-top:0}}@media only screen and (max-width:767px){#custom-header-wrapper .menu-toggle{margin-left:20px}#custom-header-wrapper .header__logo svg{width:auto}}@media only screen and (max-width:480px){#custom-header-wrapper .header__container{height:50px}#custom-header-wrapper .header__logo{margin-top:-5px}#custom-header-wrapper .header__indicator{display:block;height:1px;opacity:.15;z-index:9999}#custom-header-wrapper .header__search,#custom-header-wrapper .header__share{margin-top:-3px}#custom-header-wrapper .header__nav.active{position:fixed}#custom-header-wrapper .header__nav .menu{display:block;height:100vh;height:calc(var(--vh, 1vh)*100);overflow-y:scroll}#custom-header-wrapper .header__nav .menu>li.menu-item{align-items:flex-start;border-left:none!important;flex-direction:column;height:auto;min-height:38px;padding:0}#custom-header-wrapper .header__nav .menu>li.menu-item:first-of-type,#custom-header-wrapper .header__nav .menu>li.menu-item:last-of-type{padding:0}#custom-header-wrapper .header__nav .menu>li.menu-item.active .header-divider{display:none}#custom-header-wrapper .header__nav .sub-menu-wrap{background-color:#212424;border-left:4px solid;display:none;height:auto;left:0;margin-top:20px;padding:25px;position:relative;right:unset;top:0;width:calc(100% + 50px)}#custom-header-wrapper .header__nav .sub-menu .menu-item{display:block;height:auto;padding:10px 0}#custom-header-wrapper .header__nav .menu .sub-menu .menu-item:first-child{padding-top:1px}#custom-header-wrapper .header__nav .menu>li.menu-item:last-of-type{margin-bottom:10px}#custom-header-wrapper .header__nav .menu>li.menu-item.active .sub-menu-wrap{display:block}#custom-header-wrapper .header__nav .menu>li.menu-item>a{display:block;font-size:16px;padding:10px 25px 0;width:100%}#custom-header-wrapper .header__nav .menu .legal-links{margin-bottom:150px}}@media only screen and (max-width:374px){#custom-header-wrapper #subnavBar .sub-menu-wrap{padding-left:4px;padding-right:4px}#custom-header-wrapper .sub-menu-item{padding-right:8px}}#custom-header-wrapper .header__nav{background:#222424;height:100vh;height:calc(var(--vh, 1vh)*100);width:100%}@media (min-width:1065px){#custom-header-wrapper .header__nav{left:-251px;transition:all .5s;width:251px}#custom-header-wrapper .header__nav.active{left:0}}#custom-header-wrapper .header__nav .bottom-menu{background:#222424;bottom:50px;font-family:EuclidCircularB,sans-serif;font-size:12px;font-weight:700;padding:0 30px;position:absolute;width:100%}@media screen and (min-width:768px){#custom-header-wrapper .header__nav .bottom-menu{bottom:40px}}#custom-header-wrapper .header__nav .bottom-menu .bottom-close-menu{align-items:center;color:#7d7d7d;cursor:pointer;display:flex;margin:22px 0 32px;width:100%}@media screen and (min-width:768px){#custom-header-wrapper .header__nav .bottom-menu .bottom-close-menu{margin:40px 0}}#custom-header-wrapper .header__nav .bottom-menu .bottom-close-menu:hover{text-decoration:underline}#custom-header-wrapper .header__nav .bottom-menu .bottom-close-menu a{margin-left:20px}#custom-header-wrapper .header__nav .wp-menu{-ms-overflow-style:none;max-height:calc(100vh - 150px);max-height:calc(var(--vh, 1vh)*100 - 150px);overflow:scroll;scrollbar-width:none}#custom-header-wrapper .header__nav .wp-menu::-webkit-scrollbar{display:none}#custom-header-wrapper .header__nav .wp-menu .wp-menu-item .main-menu-wrap{border-left:3px solid #222424}#custom-header-wrapper .header__nav .wp-menu .wp-menu-item:first-child{border-top:2px solid #222424}@media (min-width:1065px){#custom-header-wrapper .header__nav .wp-menu .wp-menu-item:hover{background-color:#181716}#custom-header-wrapper .header__nav .wp-menu .wp-menu-item:hover .main-menu-wrap{border-left:3px solid #bfc8fb;color:#bfc8fb}}#custom-header-wrapper .header__nav .wp-menu .wp-menu-item:hover .sub-menu-wrap{visibility:visible}#custom-header-wrapper .header__nav .wp-menu .wp-menu-item>a{display:block;padding:30px 40px}@media (min-width:1065px){#custom-header-wrapper .header__nav .wp-menu .wp-menu-item>a{padding:18px 46px}}#custom-header-wrapper .header__nav .wp-menu .wp-menu-item .main-menu-wrap{font-family:EuclidCircularB,sans-serif;font-size:16px;font-weight:400;line-height:24px}@media (min-width:1065px){#custom-header-wrapper .header__nav .wp-menu .wp-menu-item .main-menu-wrap{padding:12px 16px}}#custom-header-wrapper .header__nav .wp-menu .wp-menu-item .sub-menu-wrap::-webkit-scrollbar,#custom-header-wrapper .header__nav .wp-menu .wp-menu-item .sub-menu::-webkit-scrollbar{display:none}#custom-header-wrapper .header__nav .wp-menu .wp-menu-item .sub-menu,#custom-header-wrapper .header__nav .wp-menu .wp-menu-item .sub-menu-wrap{-ms-overflow-style:none;scrollbar-width:none}#custom-header-wrapper .header__nav .wp-menu .wp-menu-item .sub-menu-wrap{background-color:#222424;border:none;display:block;height:100vh;height:calc(var(--vh, 1vh)*100);left:100%;margin:0;max-height:calc(100vh - 148px);max-height:calc(var(--vh, 1vh)*100 - 148px);overflow:auto;padding:0;position:absolute;transition:all .5s;visibility:visible}@media (min-width:500px){#custom-header-wrapper .header__nav .wp-menu .wp-menu-item .sub-menu-wrap{max-height:calc(100vh - 150px);max-height:calc(var(--vh, 1vh)*100 - 150px)}}@media (min-width:1065px){#custom-header-wrapper .header__nav .wp-menu .wp-menu-item .sub-menu-wrap{border-left:1px solid #7f7f7f;max-height:calc(100vh - 48px);max-height:calc(var(--vh, 1vh)*100 - 48px);right:-320px;top:0;transition:none;visibility:hidden;width:320px}}#custom-header-wrapper .header__nav .wp-menu .wp-menu-item .sub-menu-wrap.mobile-active{border-left:none;display:block;left:0;right:0;top:0;width:100%}#custom-header-wrapper .header__nav .wp-menu .wp-menu-item .sub-menu-wrap .mobile-back-btn{align-items:center;color:#626262;display:block;display:flex;font-family:EuclidCircularB,sans-serif;font-size:16px;font-weight:700;padding:35px 31px 10px}@media (min-width:1065px){#custom-header-wrapper .header__nav .wp-menu .wp-menu-item .sub-menu-wrap .mobile-back-btn{display:none}}#custom-header-wrapper .header__nav .wp-menu .wp-menu-item .sub-menu-wrap .mobile-back-btn .back-arrow{margin-right:20px}#custom-header-wrapper .header__nav .wp-menu .wp-menu-item .sub-menu-wrap .sub-menu{display:block;max-height:calc(100% - 70px);max-width:none;overflow:auto}@media (min-width:1065px){#custom-header-wrapper .header__nav .wp-menu .wp-menu-item .sub-menu-wrap .sub-menu{max-height:none}}#custom-header-wrapper .header__nav .wp-menu .wp-menu-item .sub-menu-wrap .sub-menu .all-category-link a{align-items:center;background:#222424;color:#bfc8fb;cursor:pointer;display:flex;font-family:EuclidCircularB,sans-serif;font-size:16px;font-weight:700;padding:26px 45px 26px 32px;position:relative}@media (min-width:1065px){#custom-header-wrapper .header__nav .wp-menu .wp-menu-item .sub-menu-wrap .sub-menu .all-category-link a{padding:30px 45px 30px 30px}#custom-header-wrapper .header__nav .wp-menu .wp-menu-item .sub-menu-wrap .sub-menu .all-category-link{display:none}#custom-header-wrapper .header__nav .wp-menu .wp-menu-item .sub-menu-wrap .sub-menu .all-category-link.is-touch{display:block}}#custom-header-wrapper .header__nav .wp-menu .wp-menu-item .sub-menu-wrap .sub-menu .sub-menu-item .sub-menu-title{align-items:center;background:#222424;color:#bfc8fb;cursor:pointer;display:flex;font-family:EuclidCircularB,sans-serif;font-size:16px;font-weight:700;padding:26px 45px 26px 32px;position:relative}@media (min-width:1065px){#custom-header-wrapper .header__nav .wp-menu .wp-menu-item .sub-menu-wrap .sub-menu .sub-menu-item .sub-menu-title{padding:30px 45px 30px 30px}}#custom-header-wrapper .header__nav .wp-menu .wp-menu-item .sub-menu-wrap .sub-menu .sub-menu-item .sub-menu-title a{display:block}#custom-header-wrapper .header__nav .wp-menu .wp-menu-item .sub-menu-wrap .sub-menu .sub-menu-item .accordian-wrapper .accordian-title:after{border:solid #bfc8fb;border-width:0 3px 3px 0;content:"";display:inline-block;margin-left:auto;padding:3px;position:absolute;right:35px;top:30px;transform:rotate(45deg);-webkit-transform:rotate(45deg)}@media (min-width:1065px){#custom-header-wrapper .header__nav .wp-menu .wp-menu-item .sub-menu-wrap .sub-menu .sub-menu-item .accordian-wrapper .accordian-title:after{top:35px}}#custom-header-wrapper .header__nav .wp-menu .wp-menu-item .sub-menu-wrap .sub-menu .sub-menu-item .accordian-wrapper.active .accordian-title:after{top:37px;transform:rotate(-135deg);-webkit-transform:rotate(-135deg)}@media (min-width:1065px){#custom-header-wrapper .header__nav .wp-menu .wp-menu-item .sub-menu-wrap .sub-menu .sub-menu-item .accordian-wrapper.active .accordian-title:after{top:40px}}#custom-header-wrapper .header__nav .wp-menu .wp-menu-item .sub-menu-wrap .sub-menu .sub-menu-item .accordian-wrapper .accordian-menu a{background:#181716;display:block;font-family:EuclidCircularB,sans-serif;font-size:15px;font-weight:400;padding:24px 32px}#custom-header-wrapper .region-selector-mobile{background-color:rgba(0,0,0,.4);overflow-y:auto;top:0;z-index:999999}#custom-header-wrapper .region-selector-mobile .mobile-region-selector-wrap{border-radius:5px;left:50%;position:absolute;top:50%;transform:translate(-50%,-50%)}@media screen and (min-width:640px) and (max-width:768px){#custom-header-wrapper .region-selector-mobile .mobile-region-selector-wrap .mob-region-sel-holder{margin-bottom:20px;margin-top:175px}}#custom-header-wrapper .region-selector-mobile .mobile-region-selector-wrap .radio-outer{align-items:center;border:2px solid #395bb6;border-radius:50%;display:flex;height:20px;justify-content:center;width:20px}#custom-header-wrapper .region-selector-mobile .mobile-region-selector-wrap ul li.active .radio-inner{background:#395bb6;border-radius:50%;height:10px;width:10px}#custom-header-wrapper .region-selector-mobile .mobile-region-selector-wrap ul li.active span{font-weight:600}@media screen and (min-width:768px){#custom-header-wrapper .md-inline-block{display:inline-block!important}}#custom-header-wrapper .p-24px{padding:24px}#custom-header-wrapper .w-5{width:20px}#custom-header-wrapper .h-3{height:12px}#custom-header-wrapper .mx-20px{margin-left:20px;margin-right:20px}#custom-header-wrapper .pb-12px{padding-bottom:12px}#custom-header-wrapper .fixed{position:fixed}#custom-header-wrapper .z-50{z-index:50}#custom-header-wrapper .h-screen{height:100vh}#custom-header-wrapper .w-full{width:100%}#custom-header-wrapper .mx-5{margin-left:1.25rem!important;margin-right:1.25rem!important}#custom-header-wrapper .bg-white{background-color:#fff}#custom-header-wrapper .p-6{padding:1.5rem}#custom-header-wrapper .rounded-5px{border-radius:5px}#custom-header-wrapper .text-333333{color:#333}#custom-header-wrapper .pb-3{padding-bottom:.75rem}#custom-header-wrapper .border-light{border-color:#ddd}#custom-header-wrapper .text-20px{font-size:20px}@media screen and (min-width:768px){#custom-header-wrapper .md-hidden{display:none!important}}#custom-header-wrapper .font-euclidcircularb,#custom-header-wrapper .font-euclidcircularb-regular{font-family:EuclidCircularB,sans-serif;font-weight:400}#custom-header-wrapper .font-bold{font-weight:700}#custom-header-wrapper .mt-6{margin-top:1.5rem}#custom-header-wrapper .mt-24px{margin-top:24px}#custom-header-wrapper .w-24px{width:24px}#custom-header-wrapper .h-16px{height:16px}#custom-header-wrapper .mr-26px{margin-right:26px}#custom-header-wrapper .w-6{width:1.5rem}#custom-header-wrapper .h-4{height:1rem}#custom-header-wrapper .mr-15px{margin-right:15px}#custom-header-wrapper .pos-r{position:relative}#custom-header-wrapper .ml-auto,#custom-header-wrapper .mx-auto{margin-left:auto!important}#custom-header-wrapper .mr-auto,#custom-header-wrapper .mx-auto{margin-right:auto!important}#custom-header-wrapper .text-18px{font-size:18px}#custom-header-wrapper .text-white{color:#fff}#custom-header-wrapper .ml-6px{margin-left:6px}#custom-header-wrapper .mt-10px{margin-top:10px}#custom-header-wrapper .mt-3{margin-top:.75rem}@media screen and (min-width:768px){#custom-header-wrapper .md-mt-3{margin-top:.75rem}#custom-header-wrapper .md-text-20px{font-size:20px}}#custom-header-wrapper .mr-50px{margin-right:50px}@media screen and (min-width:768px){#custom-header-wrapper .md-mr-50px{margin-right:50px}}#custom-header-wrapper .flex-col{flex-direction:column}#custom-header-wrapper .min-h-screen{min-height:100vh}@media screen and (min-width:768px){#custom-header-wrapper .xl-hover-underline:hover{text-decoration:underline}}#custom-header-wrapper .hidden{display:none}#custom-header-wrapper .cursor-pointer{cursor:pointer}#custom-header-wrapper .relative{position:relative}#custom-header-wrapper .h-full{height:100%}#custom-header-wrapper .items-center{align-items:center}@media screen and (min-width:768px){#custom-header-wrapper .md-text-gray-500{color:#333}}#custom-header-wrapper .border-gray-200{border-color:#ddd}#custom-header-wrapper .border-b-1{border-bottom:1px solid;border-color:#333}#custom-header-wrapper .border-none{border-style:none}@media screen and (min-width:768px){#custom-header-wrapper .md-flex{display:flex}}#custom-header-wrapper 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.top-0{top:0}#custom-header-wrapper .right-0{right:0}#custom-header-wrapper .bg-181716{background-color:#181716}#custom-header-wrapper .mt-2px{margin-top:2px}#custom-header-wrapper .overflow-y-auto{overflow-y:auto}#custom-header-wrapper .py-14px{padding-bottom:14px;padding-top:14px}#custom-header-wrapper .px-18px{padding-left:18px;padding-right:18px}#custom-header-wrapper .pr-27px{padding-right:27px}#custom-header-wrapper .pr-2{padding-right:.5rem!important}#custom-header-wrapper .font-medium{font-weight:500}#custom-header-wrapper .ml-auto{margin-left:auto!important}#custom-header-wrapper .mr-5px{margin-right:5px}#custom-header-wrapper .mr-10px{margin-right:10px}#custom-header-wrapper .leading-normal{line-height:1.5}#custom-header-wrapper .text-base{font-size:1rem}#custom-header-wrapper .text-bfc8fb{color:#bfc8fb}#custom-header-wrapper .outline-none{outline:2px solid transparent;outline-offset:2px}#custom-header-wrapper .main-menu-wrap,#custom-header-wrapper 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href="https://www.forbes.com/advisor/business/software/touchbistro-review/"> TouchBistro Review </a> <a class="xl-hover-underline" href="https://www.forbes.com/advisor/business/software/lightspeed-pos-review/"> Lightspeed POS Review </a> <a class="xl-hover-underline" href="https://www.forbes.com/advisor/business/software/stripe-review/"> Stripe Review </a> <a class="xl-hover-underline" href="https://www.forbes.com/advisor/business/software/stax-review/"> Stax Review </a> <a class="xl-hover-underline" href="https://www.forbes.com/advisor/business/software/paypal-review/"> PayPal Review </a> <a class="xl-hover-underline" href="https://www.forbes.com/advisor/business/payment-depot-review/"> Payment Depot Review </a> <a class="xl-hover-underline" href="https://www.forbes.com/advisor/business/software/helcim-review/"> Helcim Review </a> </div> </div> </li> </ul> </div> </li> <li id="top-level-menu-item-4" class="wp-menu-item"> <a href="https://forbes.com/advisor/business/"> <div class="main-menu-wrap"> VoIP & Communication </div> </a> <div class="sub-menu-wrap"> <div class="mobile-back-btn"> <span class="back-arrow cursor-pointer"> <svg width="14" height="14" viewBox="0 0 14 14" fill="none" xmlns="http:www.w3.org/2000/svg"> <path d="M12.8337 7.83345H3.52534L7.59201 11.9001C7.91701 12.2251 7.91701 12.7584 7.59201 13.0834C7.51492 13.1607 7.42334 13.222 7.32253 13.2638C7.22172 13.3056 7.11365 13.3271 7.00451 13.3271C6.89537 13.3271 6.7873 13.3056 6.68649 13.2638C6.58568 13.222 6.49411 13.1607 6.41701 13.0834L0.925344 7.59178C0.848091 7.51468 0.786802 7.42311 0.744984 7.3223C0.703166 7.22149 0.681641 7.11342 0.681641 7.00428C0.681641 6.89514 0.703166 6.78707 0.744984 6.68626C0.786802 6.58545 0.848091 6.49387 0.925344 6.41678L6.41701 0.925112C6.49416 0.84796 6.58575 0.786761 6.68656 0.745008C6.78736 0.703253 6.8954 0.681763 7.00451 0.681763C7.11362 0.681763 7.22166 0.703253 7.32246 0.745008C7.42327 0.786761 7.51486 0.84796 7.59201 0.925112C7.66916 1.00226 7.73036 1.09386 7.77212 1.19466C7.81387 1.29546 7.83536 1.4035 7.83536 1.51261C7.83536 1.62172 7.81387 1.72976 7.77212 1.83057C7.73036 1.93137 7.66916 2.02296 7.59201 2.10011L3.52534 6.16678H12.8337C13.292 6.16678 13.667 6.54178 13.667 7.00011C13.667 7.45845 13.292 7.83345 12.8337 7.83345Z" fill="white"/> </svg> </span> <span>VoIP & Communication</span> </div> <ul class="sub-menu"> <li class="all-category-link"> <a href="https://forbes.com/advisor/business/"> VoIP & Communication </a> </li> <li class="sub-menu-item"> <div class="accordian-wrapper active "> <div class="accordian-title sub-menu-title"> Best Ofs <span class="chevron-arrow"></span> </div> <div class="accordian-menu answer "> <a class="xl-hover-underline" href="https://www.forbes.com/advisor/business/software/best-voip-service/"> Best VoIP Services </a> <a class="xl-hover-underline" href="https://www.forbes.com/advisor/business/services/best-cheap-voip-services/"> Best Cheap VoIP Services </a> <a class="xl-hover-underline" 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<a class="xl-hover-underline" href="https://www.forbes.com/advisor/business/how-to-port-phone-number/"> How To Port A Phone Number </a> </div> </div> </li> <li class="sub-menu-item"> <div class="accordian-wrapper "> <div class="accordian-title sub-menu-title"> Reviews <span class="chevron-arrow"></span> </div> <div class="accordian-menu answer hidden"> <a class="xl-hover-underline" href="https://www.forbes.com/advisor/business/software/google-voice-review/"> Google Voice Review </a> <a class="xl-hover-underline" href="https://www.forbes.com/advisor/business/software/ringcentral-review/"> RingCentral Review </a> <a class="xl-hover-underline" href="https://www.forbes.com/advisor/business/software/dialpad-review/"> Dialpad Review </a> <a class="xl-hover-underline" href="https://www.forbes.com/advisor/business/software/intermedia-unite-review/"> Intermedia Unite Review </a> <a class="xl-hover-underline" href="https://www.forbes.com/advisor/business/software/nextiva-review/"> Nextiva Review </a> <a class="xl-hover-underline" href="https://www.forbes.com/advisor/business/software/grasshopper-review/"> Grasshopper Review </a> <a class="xl-hover-underline" href="https://www.forbes.com/advisor/business/software/zoom-review/"> Zoom Review </a> <a class="xl-hover-underline" href="https://www.forbes.com/advisor/business/software/8x8-review/"> 8x8 Review </a> <a class="xl-hover-underline" href="https://www.forbes.com/advisor/business/software/aircall-review/"> Aircall Review </a> <a class="xl-hover-underline" href="https://www.forbes.com/advisor/business/software/ooma-office-review/"> Ooma Office Review </a> </div> </div> </li> </ul> </div> </li> <li id="top-level-menu-item-5" class="wp-menu-item"> <a href="https://www.forbes.com/advisor/business/"> <div class="main-menu-wrap"> Project Management </div> </a> <div class="sub-menu-wrap"> <div class="mobile-back-btn"> <span class="back-arrow cursor-pointer"> <svg width="14" height="14" viewBox="0 0 14 14" fill="none" 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.author_right_container .badge-wrapper{margin-top:0}}@media screen and (min-width:821px) and (min-width:821px){.author-wrap.total_author_2 .author_right_container,.author-wrap.total_author_2 .author_with-badge-details{min-width:210px}}@media screen and (min-width:821px) and (min-width:1024px){.author-wrap.total_author_2 .author_right_container,.author-wrap.total_author_2 .author_with-badge-details{min-width:240px}}#authorBylineModalContainer,.hover-bio-wrapper{display:none} </style><div class="author-wrap total_author_2"><div class="authors-container"><div class="author_container primary-author" data-mktp-container='{"componentTitle":"Multiple Authors","componentType":"Forbes Multiple Authors Settings"}' ><div class="author_right_container"><div class="top-wrap"><div class="author_img-wrap author-byline-hoverover"><a href="https://www.forbes.com/advisor/author/jennifer-simsonson/" class="mobile-disabled-link" data-mktp-link='{"clickText":"Jennifer Simonson","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/author\/jennifer-simsonson\/","clickType":"internal"}' target="_blank"><img decoding="async" src="https://thumbor.forbes.com/thumbor/fit-in/x/https://www.forbes.com/advisor/wp-content/uploads/2024/03/Profile-Picture-Jennifer-Simonson-scaled-e1710246068845-88x88.jpg" alt="Jennifer Simonson" width="24px" height="24px"></a><div id="authorBylineModalContainer"><div class="author-byline-modal"><div class="author-modal-content"><div class="top-content"><div class="author_img-wrap"><img loading="lazy" decoding="async" src="https://thumbor.forbes.com/thumbor/fit-in/x/https://www.forbes.com/advisor/wp-content/uploads/2024/03/Profile-Picture-Jennifer-Simonson-scaled-e1710246068845-88x88.jpg" alt="Jennifer Simonson" width="50px" height="50px"></div><div class="author-details-wrap"><a class="author-name" href="https://www.forbes.com/advisor/author/jennifer-simsonson/" target="_blank" data-mktp-link='{"clickText":"Jennifer Simonson","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/author\/jennifer-simsonson\/","clickType":"internal"}'>Jennifer Simonson</a><span class="author-role">Small Business Writer</span></div></div><div class="middle-content">Jennifer Simonson draws on two decades as a journalist covering everything from local economic developement to small business marketing. Beyond writing, she tested entrepreneurial waters by launching a mobile massage service, a content marketing firm...</div><div class="bottom-content"><a class="show-more-bio-wrap" href="https://www.forbes.com/advisor/author/jennifer-simsonson/" target="_blank" data-mktp-link='{"clickText":"See Full Bio","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/author\/jennifer-simsonson\/","clickType":"internal"}'><img width="15px" height="16px" alt="See Full Bio" loading="lazy" src="https://www.forbes.com/advisor/wp-content/themes/fadv/assets/img/social-icons/see-full-bio-icon.svg" /><span class="see-full-bio-text">See Full Bio</span></a></div></div><div class="author-close-btn"><img width="32px" height="32px" alt="close icon" loading="lazy" src="https://www.forbes.com/advisor/wp-content/themes/fadv/assets/img/close.svg" /></div></div></div><div class="hover-bio-wrapper" data-mktp-container='{"componentTitle":"","componentType":"Article Author Byline"}' ><div class="top-content"><div class="author_img-wrap"><img loading="lazy" decoding="async" src="https://thumbor.forbes.com/thumbor/fit-in/x/https://www.forbes.com/advisor/wp-content/uploads/2024/03/Profile-Picture-Jennifer-Simonson-scaled-e1710246068845-88x88.jpg" alt="Jennifer Simonson" width="50px" height="50px"></div><div class="author-details-wrap"><a class="author-name" href="https://www.forbes.com/advisor/author/jennifer-simsonson/" target="_blank" data-mktp-link='{"clickText":"Jennifer Simonson","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/author\/jennifer-simsonson\/","clickType":"internal"}'>Jennifer Simonson</a><span class="author-role">Small Business Writer</span></div></div><div class="middle-content">Jennifer Simonson draws on two decades as a journalist covering everything from local economic developement to small business marketing. Beyond writing, she tested entrepreneurial waters by launching a mobile massage service, a content marketing firm...</div><div class="bottom-content"><a class="show-more-bio-wrap" href="https://www.forbes.com/advisor/author/jennifer-simsonson/" target="_blank" data-mktp-link='{"clickText":"See Full Bio","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/author\/jennifer-simsonson\/","clickType":"internal"}'><img width="15px" height="16px" alt="See Full Bio" loading="lazy" src="https://www.forbes.com/advisor/wp-content/themes/fadv/assets/img/social-icons/see-full-bio-icon.svg" /><span class="see-full-bio-text">See Full Bio</span></a></div></div></div><div class="title-wrap"><span class="prefix-text">Written By</span><div class="name author-byline-hoverover"><a class="mobile-disabled-link" href="https://www.forbes.com/advisor/author/jennifer-simsonson/" data-mktp-link='{"clickText":"Jennifer Simonson","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/author\/jennifer-simsonson\/","clickType":"internal"}' target="_blank">Jennifer Simonson </a><div id="authorBylineModalContainer"><div class="author-byline-modal"><div class="author-modal-content"><div class="top-content"><div class="author_img-wrap"><img loading="lazy" decoding="async" src="https://thumbor.forbes.com/thumbor/fit-in/x/https://www.forbes.com/advisor/wp-content/uploads/2024/03/Profile-Picture-Jennifer-Simonson-scaled-e1710246068845-88x88.jpg" alt="Jennifer Simonson" width="50px" height="50px"></div><div class="author-details-wrap"><a class="author-name" href="https://www.forbes.com/advisor/author/jennifer-simsonson/" target="_blank" data-mktp-link='{"clickText":"Jennifer Simonson","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/author\/jennifer-simsonson\/","clickType":"internal"}'>Jennifer Simonson</a><span class="author-role">Small Business Writer</span></div></div><div class="middle-content">Jennifer Simonson draws on two decades as a journalist covering everything from local economic developement to small business marketing. Beyond writing, she tested entrepreneurial waters by launching a mobile massage service, a content marketing firm...</div><div class="bottom-content"><a class="show-more-bio-wrap" href="https://www.forbes.com/advisor/author/jennifer-simsonson/" target="_blank" data-mktp-link='{"clickText":"See Full Bio","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/author\/jennifer-simsonson\/","clickType":"internal"}'><img width="15px" height="16px" alt="See Full Bio" loading="lazy" src="https://www.forbes.com/advisor/wp-content/themes/fadv/assets/img/social-icons/see-full-bio-icon.svg" /><span class="see-full-bio-text">See Full Bio</span></a></div></div><div class="author-close-btn"><img width="32px" height="32px" alt="close icon" loading="lazy" src="https://www.forbes.com/advisor/wp-content/themes/fadv/assets/img/close.svg" /></div></div></div><div class="hover-bio-wrapper" data-mktp-container='{"componentTitle":"","componentType":"Article Author Byline"}' ><div class="top-content"><div class="author_img-wrap"><img loading="lazy" decoding="async" src="https://thumbor.forbes.com/thumbor/fit-in/x/https://www.forbes.com/advisor/wp-content/uploads/2024/03/Profile-Picture-Jennifer-Simonson-scaled-e1710246068845-88x88.jpg" alt="Jennifer Simonson" width="50px" height="50px"></div><div class="author-details-wrap"><a class="author-name" href="https://www.forbes.com/advisor/author/jennifer-simsonson/" target="_blank" data-mktp-link='{"clickText":"Jennifer Simonson","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/author\/jennifer-simsonson\/","clickType":"internal"}'>Jennifer Simonson</a><span class="author-role">Small Business Writer</span></div></div><div class="middle-content">Jennifer Simonson draws on two decades as a journalist covering everything from local economic developement to small business marketing. Beyond writing, she tested entrepreneurial waters by launching a mobile massage service, a content marketing firm...</div><div class="bottom-content"><a class="show-more-bio-wrap" href="https://www.forbes.com/advisor/author/jennifer-simsonson/" target="_blank" data-mktp-link='{"clickText":"See Full Bio","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/author\/jennifer-simsonson\/","clickType":"internal"}'><img width="15px" height="16px" alt="See Full Bio" loading="lazy" src="https://www.forbes.com/advisor/wp-content/themes/fadv/assets/img/social-icons/see-full-bio-icon.svg" /><span class="see-full-bio-text">See Full Bio</span></a></div></div></div></div></div><div class="bottom-wrap"><div class="author_img-wrap dummy-wrap"></div><div class="designation">Small Business Writer </div></div></div></div><div class="author_with-badge-details author_container hide-in-mobile secondary-author" data-mktp-container='{"componentTitle":"Author with badge","componentType":"Forbes Author\/Advisory Board"}'><div class="author_right_container"><div class="top-wrap"><div class="author_img-wrap author-img-badge author-byline-hoverover"><a href="https://www.forbes.com/advisor/author/rob-watts/" class="mobile-disabled-link" data-mktp-link='{"clickText":"Rob Watts","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/author\/rob-watts\/","clickType":"internal"}' target="_blank"><img decoding="async" src="https://thumbor.forbes.com/thumbor/fit-in/x/https://www.forbes.com/advisor/wp-content/uploads/2021/05/TDGSJ6TJN-U01VAA1T9V2-994568725d83-512-88x88.jpg" alt="Rob Watts" width="24px" height="24px"></a><div id="authorBylineModalContainer"><div class="author-byline-modal"><div class="author-modal-content"><div class="top-content"><div class="author_img-wrap"><img loading='lazy' decoding='async' src='https://thumbor.forbes.com/thumbor/fit-in/x/https://www.forbes.com/advisor/wp-content/uploads/2021/05/TDGSJ6TJN-U01VAA1T9V2-994568725d83-512-88x88.jpg' alt='Rob Watts' width='50px' height='50px'></div><div class="author-details-wrap"><a class="author-name" href="https://www.forbes.com/advisor/author/rob-watts/" target="_blank" data-mktp-link='{"clickText":"Rob Watts","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/author\/rob-watts\/","clickType":"internal"}'>Rob Watts</a><span class="author-role">Former Managing Editor, SMB</span></div></div><div class="middle-content">With over a decade of editorial experience, Rob Watts breaks down complex topics for small businesses that want to grow and succeed. His work has been featured in outlets such as Keypoint Intelligence, FitSmallBusiness and PCMag.</div><div class="bottom-content"><a class="show-more-bio-wrap" href="https://www.forbes.com/advisor/author/rob-watts/" target="_blank" data-mktp-link='{"clickText":"See Full Bio","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/author\/rob-watts\/","clickType":"internal"}'><img width="15px" height="16px" alt="See Full Bio" loading="lazy" src="https://www.forbes.com/advisor/wp-content/themes/fadv/assets/img/social-icons/see-full-bio-icon.svg" /><span class="see-full-bio-text">See Full Bio</span></a><ul class="social-icon-wrap"></ul></div></div><div class="author-close-btn"><img width="32px" height="32px" alt="close icon" loading="lazy" src="https://www.forbes.com/advisor/wp-content/themes/fadv/assets/img/close.svg" /></div></div></div><div class="hover-bio-wrapper" data-mktp-container='{"componentTitle":"","componentType":"Article Author Byline"}' ><div class="top-content"><div class="author_img-wrap"><img loading='lazy' decoding='async' src='https://thumbor.forbes.com/thumbor/fit-in/x/https://www.forbes.com/advisor/wp-content/uploads/2021/05/TDGSJ6TJN-U01VAA1T9V2-994568725d83-512-88x88.jpg' alt='Rob Watts' width='50px' height='50px'></div><div class="author-details-wrap"><a class="author-name" href="https://www.forbes.com/advisor/author/rob-watts/" target="_blank" data-mktp-link='{"clickText":"Rob Watts","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/author\/rob-watts\/","clickType":"internal"}'>Rob Watts</a><span class="author-role">Former Managing Editor, SMB</span></div></div><div class="middle-content">With over a decade of editorial experience, Rob Watts breaks down complex topics for small businesses that want to grow and succeed. His work has been featured in outlets such as Keypoint Intelligence, FitSmallBusiness and PCMag.</div><div class="bottom-content"><a class="show-more-bio-wrap" href="https://www.forbes.com/advisor/author/rob-watts/" target="_blank" data-mktp-link='{"clickText":"See Full Bio","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/author\/rob-watts\/","clickType":"internal"}'><img width="15px" height="16px" alt="See Full Bio" loading="lazy" src="https://www.forbes.com/advisor/wp-content/themes/fadv/assets/img/social-icons/see-full-bio-icon.svg" /><span class="see-full-bio-text">See Full Bio</span></a><ul class="social-icon-wrap"></ul></div></div></div><div class="right_wrap"><div class="title-wrap"><div class="name author-byline-hoverover author-badge-name"><a href="https://www.forbes.com/advisor/author/rob-watts/" data-mktp-link='{"clickText":"Rob Watts","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/author\/rob-watts\/","clickType":"internal"}' target="_blank" class="mobile-disabled-link">Rob Watts</a><div id="authorBylineModalContainer"><div class="author-byline-modal"><div class="author-modal-content"><div class="top-content"><div class="author_img-wrap"><img loading='lazy' decoding='async' src='https://thumbor.forbes.com/thumbor/fit-in/x/https://www.forbes.com/advisor/wp-content/uploads/2021/05/TDGSJ6TJN-U01VAA1T9V2-994568725d83-512-88x88.jpg' alt='Rob Watts' width='50px' height='50px'></div><div class="author-details-wrap"><a class="author-name" href="https://www.forbes.com/advisor/author/rob-watts/" target="_blank" data-mktp-link='{"clickText":"Rob Watts","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/author\/rob-watts\/","clickType":"internal"}'>Rob Watts</a><span class="author-role">Former Managing Editor, SMB</span></div></div><div class="middle-content">With over a decade of editorial experience, Rob Watts breaks down complex topics for small businesses that want to grow and succeed. His work has been featured in outlets such as Keypoint Intelligence, FitSmallBusiness and PCMag.</div><div class="bottom-content"><a class="show-more-bio-wrap" href="https://www.forbes.com/advisor/author/rob-watts/" target="_blank" data-mktp-link='{"clickText":"See Full Bio","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/author\/rob-watts\/","clickType":"internal"}'><img width="15px" height="16px" alt="See Full Bio" loading="lazy" src="https://www.forbes.com/advisor/wp-content/themes/fadv/assets/img/social-icons/see-full-bio-icon.svg" /><span class="see-full-bio-text">See Full Bio</span></a><ul class="social-icon-wrap"></ul></div></div><div class="author-close-btn"><img width="32px" height="32px" alt="close icon" loading="lazy" src="https://www.forbes.com/advisor/wp-content/themes/fadv/assets/img/close.svg" /></div></div></div><div class="hover-bio-wrapper" data-mktp-container='{"componentTitle":"","componentType":"Article Author Byline"}' ><div class="top-content"><div class="author_img-wrap"><img loading='lazy' decoding='async' src='https://thumbor.forbes.com/thumbor/fit-in/x/https://www.forbes.com/advisor/wp-content/uploads/2021/05/TDGSJ6TJN-U01VAA1T9V2-994568725d83-512-88x88.jpg' alt='Rob Watts' width='50px' height='50px'></div><div class="author-details-wrap"><a class="author-name" href="https://www.forbes.com/advisor/author/rob-watts/" target="_blank" data-mktp-link='{"clickText":"Rob Watts","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/author\/rob-watts\/","clickType":"internal"}'>Rob Watts</a><span class="author-role">Former Managing Editor, SMB</span></div></div><div class="middle-content">With over a decade of editorial experience, Rob Watts breaks down complex topics for small businesses that want to grow and succeed. His work has been featured in outlets such as Keypoint Intelligence, FitSmallBusiness and PCMag.</div><div class="bottom-content"><a class="show-more-bio-wrap" href="https://www.forbes.com/advisor/author/rob-watts/" target="_blank" data-mktp-link='{"clickText":"See Full Bio","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/author\/rob-watts\/","clickType":"internal"}'><img width="15px" height="16px" alt="See Full Bio" loading="lazy" src="https://www.forbes.com/advisor/wp-content/themes/fadv/assets/img/social-icons/see-full-bio-icon.svg" /><span class="see-full-bio-text">See Full Bio</span></a><ul class="social-icon-wrap"></ul></div></div></div></div></div></div><div class="bottom-wrap"><div class="author_img-wrap dummy-wrap"></div><span class="designation"><span class="badge-wrapper"><svg class="badge-icon-svg" width="17" height="17" viewBox="0 0 17 17" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M15.5372 8.50019C15.5372 12.3866 12.3866 15.5372 8.50019 15.5372C4.61377 15.5372 1.4632 12.3866 1.4632 8.50019C1.4632 4.61377 4.61377 1.4632 8.50019 1.4632C12.3866 1.4632 15.5372 4.61377 15.5372 8.50019Z" fill="#4657A1" stroke="white" stroke-width="0.708629" stroke-linecap="square"/><path d="M7.39111 7.39136H11.5255C12.0231 7.39136 12.3629 7.89462 12.1769 8.35616L11.2533 10.6478C11.1462 10.9135 10.8884 11.0875 10.6019 11.0875H7.39111V7.39136Z" fill="white"/><path d="M8.52948 5.26271C8.5741 5.06519 8.77043 4.94126 8.96796 4.98591C9.65932 5.14215 10.0931 5.82926 9.9369 6.52062L9.44575 8.69376L7.39111 7.39161C7.8426 7.21342 8.17673 6.82355 8.28373 6.35015L8.52948 5.26271Z" fill="white"/><path d="M6.60298 7.39136H5.22309C4.99174 7.39136 4.8042 7.5789 4.8042 7.81025V10.6686C4.8042 10.8999 4.99174 11.0875 5.22309 11.0875H6.60298C6.83433 11.0875 7.02188 10.8999 7.02188 10.6686V7.81025C7.02188 7.5789 6.83433 7.39136 6.60298 7.39136Z" fill="white"/></svg><p class="badge-text">Reviewed</p></span><span class="badge-pipe">|</span>Former Managing Editor, SMB </span></div></div></div></div><div class="dummy-container"></div></div><div class="more-author"><span class="text">& 1 other</span><div class="arrow-icon rotate"></div></div><div class="artice-date-v2-wrap"><p class="article-date">Updated: Oct 14, 2024, 7:22pm</p></div> <style> .no-editorial-note { margin : 12px 0;} .article__editors-note.font-14px{font-size:14px;} </style> <div class="article__editors-note font-14px"> Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. </div> <div class="intro-content applyfade "> <div class="intro-content-inner wysiwyg-content"> <p>Today, a social media marketing campaign is a crucial component of any content marketing strategy. Posting to several accounts multiple times a day, however, can be time-consuming. Smart social media marketing managers use social media management software to schedule content and automate posting. Social media management tools can allow users to publish, monitor and manage all their social media networks from one dashboard.</p> <p>Save time and improve the effectiveness of your social campaigns with the best social media management software in our comprehensive guide. Forbes Advisor has reviewed more than a dozen companies and ranked them by value, features and customer ratings to bring you the best options on the market.</p> </div> <div class="mob-fade"> <span>Read more</span> <div class="chevron-arrow-wrapper"> <div class="chevron-arrow down"></div> </div> </div> </div> </div> <div class="test-wrapper toc-enabled-section"> <style id="style_1_toc-sticky-style">.toc-sticky-wrap .mobile-accordion-wrapper{background:#fcfcfc;border:1px solid #e2e8f0;border-left:none;border-right:none;cursor:pointer;display:block;font-family:EuclidCircularB,sans-serif;font-size:14px;font-weight:600;height:51px;line-height:22px;overflow:hidden;padding:14px 75px 15px 15px;text-overflow:ellipsis;white-space:nowrap;width:100%}.toc-sticky-wrap .mobile-accordion-wrapper.active{border-bottom:none}.toc-sticky-wrap .mobile-accordion-wrapper .toc-accordion-label{width:160px}.toc-sticky-wrap .mobile-accordion-wrapper .down,.toc-sticky-wrap .mobile-accordion-wrapper 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.mobile-accordion-wrapper{background:#fcfcfc;border:none;border-radius:0}.toc-drawer-wrap.sticky .progress-bar{background-color:#35b782;height:100%;width:0}.toc-drawer-wrap .toc-sticky-wrap{align-self:auto;height:auto;max-height:70vh;overflow-y:auto;position:sticky;top:0;z-index:99999}@media (min-width:1023px){.toc-drawer-wrap .toc-sticky-wrap{border-bottom:none;height:auto;max-height:none}}.toc-section-content-wrap{flex:1 1 0%;width:100%}@media (min-width:1023px){.toc-section-content-wrap{padding:0 15px;width:calc(100% - 242px)}} </style> <div class="toc-drawer-wrap" data-mktp-container='{"componentTitle":"Table Of Contents","componentType":"Sticky TOC"}'> <div class="toc-sticky-wrap "> <div class="toc-accordion mobile-accordion-wrapper" data-mktp-misc-click='{"clickText":"Table Of Contents","clickType":"Accordion","referenceText":""}' > Table of Contents </div> <div class="toc-section-wrapper mobile-accordion-content"> <div class="toc-section-overflow-wrapper"> <div class="toc-wrapper"> <div class="toc-accordion mob-d-none active test-arrow" data-mktp-misc-click='{"clickText":"Our Top Picks","clickType":"Accordion","referenceText":""}' > Our Top Picks </div> <div class="toc-section-wrapper toc-toggle"> <div class="product-accordion mob-d-block">Our Top Picks</div> <div class="toc-products-wrapper"> <ul class="toc-products"> <li class="toc-product-item toc-item"> <a href="#zoho_social" class="jump-to" data-mktp-misc-click='{"clickText":"Zoho Social","clickType":"Jump Link","referenceText":"Our Top Picks"}' >Zoho Social</a> </li> <li class="toc-product-item toc-item"> <a href="#buffer" class="jump-to" data-mktp-misc-click='{"clickText":"Buffer","clickType":"Jump Link","referenceText":"Our Top Picks"}' >Buffer</a> </li> <li class="toc-product-item toc-item"> <a href="#hootsuite" class="jump-to" data-mktp-misc-click='{"clickText":"Hootsuite","clickType":"Jump Link","referenceText":"Our Top Picks"}' >Hootsuite</a> </li> <li class="toc-product-item toc-item"> <a href="#socialpilot" class="jump-to" data-mktp-misc-click='{"clickText":"SocialPilot","clickType":"Jump Link","referenceText":"Our Top Picks"}' >SocialPilot</a> </li> <li class="toc-product-item toc-item"> <a href="#sprout_social" class="jump-to" data-mktp-misc-click='{"clickText":"Sprout Social","clickType":"Jump Link","referenceText":"Our Top Picks"}' >Sprout Social</a> </li> </ul> <div class="toc-bottom-gradient"></div> </div> </div> </div> <div class="toc-content-test"> <div class="toc-content-wrapper"> <div class="toc-accordion mob-d-none " data-mktp-misc-click='{"clickText":"Table of Contents","clickType":"Accordion","referenceText":""}' > Table of Contents </div> <div class="toc-content-list-wrapper toc-toggle"> <div class="content-accordion mob-d-block">Table of Contents</div> <div class="toc-products-wrapper"> <ul class="toc-content-list "> <li class="toc-content-item toc-item"> <a href="#top_social_media_management_software_2024_section" class="jump-to" data-mktp-misc-click='{"clickText":"Top Social Media Management Software (2024)","clickType":"Jump Link","referenceText":"Table of Contents"}' >Top Social Media Management Software (2024)</a> </li> <li class="toc-content-item toc-item"> <a href="#forbes_advisor_ratings_section" class="jump-to" data-mktp-misc-click='{"clickText":"Forbes Advisor Ratings","clickType":"Jump Link","referenceText":"Table of Contents"}' >Forbes Advisor Ratings</a> </li> <li class="toc-content-item toc-item"> <a href="#what_is_social_media_management_software_section" class="jump-to" data-mktp-misc-click='{"clickText":"What Is Social Media Management Software?","clickType":"Jump Link","referenceText":"Table of Contents"}' >What Is Social Media Management Software?</a> </li> <li class="toc-content-item toc-item"> <a href="#how_to_choose_the_best_social_media_management_tools_section" class="jump-to" data-mktp-misc-click='{"clickText":"How To Choose the Best Social Media Management Tools","clickType":"Jump Link","referenceText":"Table of Contents"}' >How To Choose the Best Social Media Management Tools</a> </li> <li class="toc-content-item toc-item"> <a href="#what_does_social_media_management_software_cost_section" class="jump-to" data-mktp-misc-click='{"clickText":"What Does Social Media Management Software Cost?","clickType":"Jump Link","referenceText":"Table of Contents"}' >What Does Social Media Management Software Cost?</a> </li> <li class="toc-content-item toc-item"> <a href="#methodology_section" class="jump-to" data-mktp-misc-click='{"clickText":"Methodology","clickType":"Jump Link","referenceText":"Table of Contents"}' >Methodology</a> </li> <li class="toc-content-item toc-item"> <a href="#frequently_asked_questions_faqs_section" class="jump-to" data-mktp-misc-click='{"clickText":"Frequently Asked Questions (FAQs) ","clickType":"Jump Link","referenceText":"Table of Contents"}' >Frequently Asked Questions (FAQs) </a> </li> </ul> <div class="toc-bottom-gradient"></div> </div> </div> </div> </div> <div class="toc-rr-wrapper"> <div class="toc-accordion mob-d-none" data-mktp-misc-click='{"clickText":"Best of","clickType":"Accordion","referenceText":""}' > Best of </div> <div class="toc-rr-content toc-toggle"> <div class="rr-content-accordion mob-d-block">Best of</div> <div class="toc-products-wrapper"> <ul class="toc-rr-item-wrapper"> <li class="toc-rr-item"> <a href="https://www.forbes.com/advisor/business/software/best-marketing-software/" class="jump-to" data-mktp-link='{"clickText":"Best Marketing Software","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/business\/software\/best-marketing-software\/","clickType":"internal","referenceText":"Best of"}' >Best Marketing Software</a> </li> <li class="toc-rr-item"> <a href="https://www.forbes.com/advisor/business/software/best-email-marketing-software/" class="jump-to" data-mktp-link='{"clickText":"Best Email Marketing Software","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/business\/software\/best-email-marketing-software\/","clickType":"internal","referenceText":"Best of"}' >Best Email Marketing Software</a> </li> <li class="toc-rr-item"> <a href="https://www.forbes.com/advisor/business/software/best-seo-software/" class="jump-to" data-mktp-link='{"clickText":"Best SEO Software For Small Business","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/business\/software\/best-seo-software\/","clickType":"internal","referenceText":"Best of"}' >Best SEO Software For Small Business</a> </li> <li class="toc-rr-item"> <a href="https://www.forbes.com/advisor/business/software/best-seo-services/" class="jump-to" data-mktp-link='{"clickText":"Best SEO Services For Small Business","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/business\/software\/best-seo-services\/","clickType":"internal","referenceText":"Best of"}' >Best SEO Services For Small Business</a> </li> <li class="toc-rr-item"> <a href="https://www.forbes.com/advisor/business/best-social-media-management-software/" class="jump-to" data-mktp-link='{"clickText":"Best Social Media Management Software","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/business\/best-social-media-management-software\/","clickType":"internal","referenceText":"Best of"}' >Best Social Media Management Software</a> </li> <li class="toc-rr-item"> <a href="https://www.forbes.com/advisor/business/software/best-mass-texting-services/" class="jump-to" data-mktp-link='{"clickText":"Best Mass Texting Services","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/business\/software\/best-mass-texting-services\/","clickType":"internal","referenceText":"Best of"}' >Best Mass Texting Services</a> </li> </ul> <div class="toc-bottom-gradient"></div> </div> </div> </div> <div class="mobile-bottom-gradient "></div> </div> </div> </div> <div class="progress-container"> <div 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.featured-partners-container{padding-top:8px}#featured-partners.with-fp-disclosure-icon .fp-wrapper .fp-slider-controls .next.right-gradient,#featured-partners.with-fp-disclosure-icon .fp-wrapper .fp-slider-controls .prev.left-gradient{margin-top:31px}#featured-partners.with-fp-disclosure-icon.multi-featured-products .featured-partners-container{padding-top:8px}p:has(style){display:none;margin:0} /*! purgecss start ignore */.full-width-featured-partners #featured-partners .fp-full-width .featured-partners-card:not(.tns-item){flex-basis:25%;flex-shrink:0}#featured-partners .fp-half-width .featured-partners-card:not(.tns-item){flex-basis:33.3333333333%;flex-shrink:0} /*! purgecss end ignore */</style> <div id="featured-partners" class="multi-featured-products count-2 with-fp-disclosure-icon " data-mktp-container='{"componentTitle":"Featured Partners","componentType":"Featured Partners Global Widget ShortCode"}'> <p class="featured-partners-heading">Featured Partners</p> <div class="fp-wrapper " data-mktp-list='{"listName":"Featured Partners Global Widgets","productsOnPage":"2","appliedFilters":"","pageNumber":1}'> <div class="featured-partner-wrapper"> <div class="fp-disclosure-text">Advertisement</div> <div class="fp-disclosure-icon-wrapper pointer tooltip-tippy-fp" title="We receive compensation from our partners for Featured Offer placements. This compensation impacts how and where their product or service is displayed but in no way affects our ratings, which are based on thorough research, solid methodologies and expert advice." ><svg class="inline-svg" width="14" height="14" viewBox="0 0 14 14" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M7 0C3.13438 0 0 3.13438 0 7C0 10.8656 3.13438 14 7 14C10.8656 14 14 10.8656 14 7C14 3.13438 10.8656 0 7 0ZM7 12.8125C3.79063 12.8125 1.1875 10.2094 1.1875 7C1.1875 3.79063 3.79063 1.1875 7 1.1875C10.2094 1.1875 12.8125 3.79063 12.8125 7C12.8125 10.2094 10.2094 12.8125 7 12.8125Z" fill="#999999"/><path d="M6.25 4.25C6.25 4.44891 6.32902 4.63968 6.46967 4.78033C6.61032 4.92098 6.80109 5 7 5C7.19891 5 7.38968 4.92098 7.53033 4.78033C7.67098 4.63968 7.75 4.44891 7.75 4.25C7.75 4.05109 7.67098 3.86032 7.53033 3.71967C7.38968 3.57902 7.19891 3.5 7 3.5C6.80109 3.5 6.61032 3.57902 6.46967 3.71967C6.32902 3.86032 6.25 4.05109 6.25 4.25ZM7.375 6H6.625C6.55625 6 6.5 6.05625 6.5 6.125V10.375C6.5 10.4437 6.55625 10.5 6.625 10.5H7.375C7.44375 10.5 7.5 10.4437 7.5 10.375V6.125C7.5 6.05625 7.44375 6 7.375 6Z" fill="#999999"/></svg></div> </div> <div class="featured-partners-container"> <div class="featured-partners-card" data-mktp-container='{"componentTitle":"Sprout Social","componentType":"Generic Product"}'> <div class="inner-wrapper " data-mktp-product='{"itemId":"842699","itemName":"Sprout Social","itemBrand":"Impact","itemCategory":"Business","itemCategory2":"","itemCategory3":"","itemCategory4":"","price":0,"quantity":1,"affiliation":"Impact","coupon":"","secondaryCallout":"","starRatings":0,"initialCost":0,"subscriptionCost":0}'> <div class="fp-loader"> <div class="fp-loader__blocks fp-loader__header"></div> <div class="fp-loader__blocks fp-loader__phone"></div> <div class="fp-loader__blocks fp-loader__cta"></div> <div class="fp-loader__blocks fp-loader__attr"></div> </div> <div class="heading-wrapper"> <p class="card-number">1</p> <p class="single-heading-text">Sprout Social</p> </div> <div class="left"> <div class="rating-wrapper"></div> <div class="partners-stats"> <div class="stats-wrapper"> <div class="tooltip-wrapper label">Price starting from </div> <p class="value">Standard $199/seat/month; Professional $299/seat/month; Advanced $399/seat/month * annual subscriptions</p> </div> <div class="stats-wrapper"> <div class="tooltip-wrapper label">Free Trial </div> <p class="value">30 days (all plans)</p> </div> <div class="stats-wrapper"> <div class="tooltip-wrapper label">Supported Platforms </div> <p class="value">Facebook, Instagram, Twitter, LinkedIn, Youtube, TikTok, Pinterest, Reddit, Tumblr, Yelp!, Glassdoor, Trip Advisor, and more</p> </div> </div> </div> <div class="right"> <div class="heading-wrapper"> <div class="align-left with-best-of"> <div class="heading-text"> <p class="card-number">1</p> <p class="card-title">Sprout Social</p> </div> </div> <div class="star-content-wrapper"><a href=https://sproutsocial.pxf.io/c/1955282/1842381/19698 target="_blank" rel="nofollow" class="fp-widget-cta-event track-type" data-cta-text="NA" data-link-placement="Image Link" data-url="https://sproutsocial.pxf.io/c/1955282/1842381/19698" data-component-title="Featured Partner Widget" data-product-name="Sprout Social" data-product-category="Featured Product (Business)" data-product-position="1" data-product-badge="NA" data-product-rating="NA" data-product-offer="NA" data-wp-postid="842699" data-product-id="NA" data-product-segment="NA" data-mktp-conversion='{"clickText":"Image Link","clickUrl":"https:\/\/sproutsocial.pxf.io\/c\/1955282\/1842381\/19698","partnerName":"Impact"}' ><img decoding="async" class="logo" width="140" height="50" loading="lazy" src="https://thumbor.forbes.com/thumbor/fit-in/200x/https://thumbor.forbes.com/thumbor/fit-in/150x/https://www.forbes.com/advisor/wp-content/uploads/2023/09/sprout-social.png" alt="Sprout Social" /></a></p> <div class="rating-wrapper"></div> </div> </div> <div class="logo-wrapper no-telephone-number"><a href=https://sproutsocial.pxf.io/c/1955282/1842381/19698 target="_blank" rel="nofollow" class="fp-widget-cta-event track-type" data-cta-text="NA" data-link-placement="Image Link" data-url="https://sproutsocial.pxf.io/c/1955282/1842381/19698" data-component-title="Featured Partner Widget" data-product-name="Sprout Social" data-product-category="Featured Product (Business)" data-product-position="1" data-product-badge="NA" data-product-rating="NA" data-product-offer="NA" data-wp-postid="842699" data-product-id="NA" data-product-segment="NA" data-mktp-conversion='{"clickText":"Image Link","clickUrl":"https:\/\/sproutsocial.pxf.io\/c\/1955282\/1842381\/19698","partnerName":"Impact"}' ><img decoding="async" class="logo" width="140" height="50" loading="lazy" src="https://thumbor.forbes.com/thumbor/fit-in/200x/https://thumbor.forbes.com/thumbor/fit-in/150x/https://www.forbes.com/advisor/wp-content/uploads/2023/09/sprout-social.png" alt="Sprout Social" /></a></div> <div class="btn-wrapper"><a href="https://sproutsocial.pxf.io/c/1955282/1842381/19698" class="get-estimate-cta fp-widget-cta-event track-type" target="_blank" rel="nofollow" data-cta-text="Learn More" data-link-placement="Button Link" data-url="https://sproutsocial.pxf.io/c/1955282/1842381/19698" data-component-title="Featured Partner Widget" data-product-name="Sprout Social" data-product-category="Featured Product (Business)" data-product-position="1" data-product-badge="NA" data-product-rating="NA" data-product-offer="NA" data-wp-postid="842699" data-product-id="NA" data-product-segment="NA" data-mktp-conversion='{"clickText":"Learn More","clickUrl":"https:\/\/sproutsocial.pxf.io\/c\/1955282\/1842381\/19698","partnerName":"Impact"}' ><span class="arrow-wrapper">Learn More <svg viewBox="0 0 16 14" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M1.69287 7.92087L12.3691 7.92087L7.70041 12.4343C7.51781 12.6023 7.41446 12.8353 7.41446 13.079C7.41446 13.3226 7.51781 13.5556 7.70041 13.7237C7.87432 13.9001 8.11546 14 8.36763 14C8.61979 14 8.86094 13.9001 9.03484 13.7237L15.2292 7.73677C15.6111 7.31491 15.6111 6.68509 15.2292 6.26323L9.03335 0.276315C8.85945 0.0998659 8.6183 0 8.36614 0C8.11397 0 7.87283 0.0998659 7.69893 0.276315H7.69892C7.51632 0.444355 7.41297 0.677368 7.41297 0.921031C7.41297 1.16469 7.51632 1.39771 7.69892 1.56575L12.3691 6.07841L1.69287 6.07841C1.43556 6.06334 1.18389 6.15554 1.00161 6.33168C0.819326 6.50782 0.723899 6.751 0.7395 6.99964C0.723899 7.24828 0.819325 7.49146 1.00161 7.6676C1.18389 7.84374 1.43556 7.93594 1.69287 7.92087Z" fill="white"/></svg></span></a></p> <p class="cta-subtext">On Sprout Social’s Website</p> </div> <div class="secondary-cta-container"></div> </div> </div> </div> <div class="featured-partners-card" data-mktp-container='{"componentTitle":"Hootsuite","componentType":"Generic Product"}'> <div class="inner-wrapper " data-mktp-product='{"itemId":"1152825","itemName":"Hootsuite","itemBrand":"Commission Junction","itemCategory":"Business","itemCategory2":"","itemCategory3":"","itemCategory4":"","price":0,"quantity":1,"affiliation":"Commission Junction","coupon":"","secondaryCallout":"","starRatings":0,"initialCost":0,"subscriptionCost":0}'> <div class="fp-loader"> <div class="fp-loader__blocks fp-loader__header"></div> <div class="fp-loader__blocks fp-loader__phone"></div> <div class="fp-loader__blocks fp-loader__cta"></div> <div class="fp-loader__blocks fp-loader__attr"></div> </div> <div class="heading-wrapper"> <p class="card-number">2</p> <p class="single-heading-text">Hootsuite</p> </div> <div class="left"> <div class="rating-wrapper"></div> <div class="partners-stats"> <div class="stats-wrapper"> <div class="tooltip-wrapper label">Pricing starting from </div> <p class="value">Professional $99/month; Team $249/month *pricing based on annual subscriptions</p> </div> <div class="stats-wrapper"> <div class="tooltip-wrapper label">Free Option </div> <p class="value">30 day free trial (all plans)</p> </div> <div class="stats-wrapper"> <div class="tooltip-wrapper label">Supported Platforms </div> <p class="value">Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, Pinterest, Threads (beta), Google Business Profile and more</p> </div> </div> </div> <div class="right"> <div class="heading-wrapper"> <div class="align-left with-best-of"> <div class="heading-text"> <p class="card-number">2</p> <p class="card-title">Hootsuite</p> </div> </div> <div class="star-content-wrapper"><a href=https://www.dpbolvw.net/click-9311742-15771949 target="_blank" rel="nofollow" class="fp-widget-cta-event track-type" data-cta-text="NA" data-link-placement="Image Link" data-url="https://www.dpbolvw.net/click-9311742-15771949" 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data-link-placement="Image Link" data-url="https://www.dpbolvw.net/click-9311742-15771949" data-component-title="Featured Partner Widget" data-product-name="Hootsuite" data-product-category="Featured Product (Business)" data-product-position="2" data-product-badge="NA" data-product-rating="NA" data-product-offer="NA" data-wp-postid="1152825" data-product-id="NA" data-product-segment="NA" data-mktp-conversion='{"clickText":"Image Link","clickUrl":"https:\/\/www.dpbolvw.net\/click-9311742-15771949","partnerName":"Commission Junction"}' ><img decoding="async" class="logo" width="140" height="50" loading="lazy" src="https://thumbor.forbes.com/thumbor/fit-in/200x/https://thumbor.forbes.com/thumbor/fit-in/150x/https://www.forbes.com/advisor/wp-content/uploads/2024/05/Hootsuite-saffron-rgb-3.png" alt="Hootsuite" /></a></div> <div class="btn-wrapper"><a href="https://www.dpbolvw.net/click-9311742-15771949" class="get-estimate-cta fp-widget-cta-event track-type" target="_blank" rel="nofollow" data-cta-text="Learn More" data-link-placement="Button Link" data-url="https://www.dpbolvw.net/click-9311742-15771949" data-component-title="Featured Partner Widget" data-product-name="Hootsuite" data-product-category="Featured Product (Business)" data-product-position="2" data-product-badge="NA" data-product-rating="NA" data-product-offer="NA" data-wp-postid="1152825" data-product-id="NA" data-product-segment="NA" data-mktp-conversion='{"clickText":"Learn More","clickUrl":"https:\/\/www.dpbolvw.net\/click-9311742-15771949","partnerName":"Commission Junction"}' ><span class="arrow-wrapper">Learn More <svg viewBox="0 0 16 14" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M1.69287 7.92087L12.3691 7.92087L7.70041 12.4343C7.51781 12.6023 7.41446 12.8353 7.41446 13.079C7.41446 13.3226 7.51781 13.5556 7.70041 13.7237C7.87432 13.9001 8.11546 14 8.36763 14C8.61979 14 8.86094 13.9001 9.03484 13.7237L15.2292 7.73677C15.6111 7.31491 15.6111 6.68509 15.2292 6.26323L9.03335 0.276315C8.85945 0.0998659 8.6183 0 8.36614 0C8.11397 0 7.87283 0.0998659 7.69893 0.276315H7.69892C7.51632 0.444355 7.41297 0.677368 7.41297 0.921031C7.41297 1.16469 7.51632 1.39771 7.69892 1.56575L12.3691 6.07841L1.69287 6.07841C1.43556 6.06334 1.18389 6.15554 1.00161 6.33168C0.819326 6.50782 0.723899 6.751 0.7395 6.99964C0.723899 7.24828 0.819325 7.49146 1.00161 7.6676C1.18389 7.84374 1.43556 7.93594 1.69287 7.92087Z" fill="white"/></svg></span></a></p> <p class="cta-subtext">On Hootsuite’s Website</p> </div> <div class="secondary-cta-container"></div> </div> </div> </div> </div> </div> </div> <p></div> </div> <div class="bottom-section"> <div id="top_social_media_management_software_2024_section" class="article-section toc-section-element toc-element " > <h2>Top Social Media Management Software (2024)</h2> <div class="section-content wysiwyg-content blue-bullets "> <style> .related-widget { font-family: 'Work Sans', sans-serif; font-style: normal; font-weight: 500; font-size: 18px; line-height: 24px; letter-spacing: -0.5px; position: relative; padding-left: 10px; } .related-widget:before { content: ''; font-size: 0; padding-right: 9px; width: 0; height: 0; border-style: solid; border-width: 5px 0 5px 5px; border-color: transparent transparent transparent #181716; position: absolute; top: 7px; left: 0px;} .title__related-widget { text-transform: uppercase; font-weight: 500;} .link__related-widget { color: #395BB6 !important;} @media (max-width: 599px) { .related-widget { font-size: 14px; line-height: 22px;} .related-widget:before { top: 6px; border-width: 4px 0 4px 4px;} } </style> </div> </div> <hr/> <div id="zoho_social_section" class="article-section toc-section-element toc-element hide-section-title" > <div class="section-content wysiwyg-content blue-bullets "> <div data-mktp-container='{"componentTitle":"Zoho Social","componentType":"Generic Product"}'> <section class="generic-widget-wrapper" id="genericProductWidget2021" data-generic-widget="root" data-mktp-container='{"componentTitle":"Zoho Social","componentType":"Generic Product"}'> <div class="exclude-eds cc-wrapper toc-product-element toc-element" data-mktp-product='{"itemId":"492163","itemName":"Zoho Social","itemBrand":"MVF","itemCategory":"Business","itemCategory2":"","itemCategory3":"","itemCategory4":"","price":0,"quantity":1,"affiliation":"MVF","coupon":"","secondaryCallout":"","starRatings":4.6,"initialCost":0,"subscriptionCost":0}' id="zoho_social"> <div class="featured-widget-label"></div> <div class="cc-wrapper-inner shadow-effect "> <div class="card-top-wrap"> <div class="left"> <h2 class="card-best-for">Best for Individual Creators</h2> <h3 class="card-title">Zoho Social</h3> <div class="bottom-wrap"> <div class="card-image-wrapper"><a href="https://appwiki.nl/link/brand/cSAoU7bMzxZyr9hJndcaLWtPasWVVtBo" class="add-generic-widget-tid-attribute track-type" target="_blank" rel="nofollow" data-cta-text="NA" data-link-placement="Image Link" data-url="https://appwiki.nl/link/brand/cSAoU7bMzxZyr9hJndcaLWtPasWVVtBo" data-component-title="Generic Product Widget" data-product-name="Zoho Social" data-product-category="Best Social Media Management Tools" data-product-position="NA" data-product-badge="Best for Individual Creators" data-product-rating="4.6" data-product-offer="No" data-wp-postid="492163" data-product-id="NA" data-product-segment="NA" data-mktp-conversion='{"clickText":"Image Link","clickUrl":"https:\/\/appwiki.nl\/link\/brand\/cSAoU7bMzxZyr9hJndcaLWtPasWVVtBo","partnerName":"MVF"}' ><img decoding="async" loading="lazy" width="125" height="70" class="card-image" src="https://thumbor.forbes.com/thumbor/fit-in/150x/https://www.forbes.com/advisor/wp-content/uploads/2023/03/zoho_social-removebg-preview.png" alt="Zoho Social"></a></div> <div class="card-rating has-tooltip"> <div class="left-wrap"> <div class="rating-value">4.6</div> </div> <div class="right-wrap"> <div class="cc-rating-wrapper"><span class="cc-rating" style="width: 90%;"></span></div> <div class="rating-logo"><img decoding="async" loading="lazy" width="85" height="12" src="https://www.forbes.com/advisor/wp-content/themes/fadv/assets/img/fb-rating-logo.svg" alt="Forbes Advisor"><span class="icon-tooltip icon-info"></span></div> </div> <div class="card-rating-tooltip">Our ratings take into account a product's rewards, fees, rates and other category-specific attributes. All ratings are determined solely by our editorial team.</div> </div> <div class="facts-wrapper"> <div class="facts "> <p class="fact" data-attribute-label="">Pricing </p> <div class="fact-value-wrapper"> <p class="fact-value">$10 to $40</p> <p class="fact-value-light">per month, billed annually</p> </div> </div> <div class="facts "> <p class="fact" data-attribute-label="">Free Option </p> <div class="fact-value-wrapper"> <p class="fact-value">Yes</p> <p class="fact-value-light"> </div> </div> <div class="facts "> <p class="fact" data-attribute-label="">Supported Platforms </p> <div class="fact-value-wrapper"> <p class="fact-value">Instagram, Facebook, Twitter, LinkedIn, Google Business Profile</p> <p class="fact-value-light"> </div> </div> </div> </div> </div> <div class="right"> <div class="card-image-wrapper"><a href="https://appwiki.nl/link/brand/cSAoU7bMzxZyr9hJndcaLWtPasWVVtBo" class="add-generic-widget-tid-attribute track-type" target="_blank" rel="nofollow" data-cta-text="NA" data-link-placement="Image Link" data-url="https://appwiki.nl/link/brand/cSAoU7bMzxZyr9hJndcaLWtPasWVVtBo" data-component-title="Generic Product Widget" data-product-name="Zoho Social" data-product-category="Best Social Media Management Tools" data-product-position="NA" data-product-badge="Best for Individual Creators" data-product-rating="4.6" data-product-offer="No" data-wp-postid="492163" data-product-id="NA" data-product-segment="NA" data-mktp-conversion='{"clickText":"Image Link","clickUrl":"https:\/\/appwiki.nl\/link\/brand\/cSAoU7bMzxZyr9hJndcaLWtPasWVVtBo","partnerName":"MVF"}' ><img decoding="async" loading="lazy" width="125" height="70" class="card-image" src="https://thumbor.forbes.com/thumbor/fit-in/150x/https://www.forbes.com/advisor/wp-content/uploads/2023/03/zoho_social-removebg-preview.png" alt="Zoho Social"></a></div> <div class="btn-wrap primary-cta-btn-wrap"><a href="https://appwiki.nl/link/brand/cSAoU7bMzxZyr9hJndcaLWtPasWVVtBo" class="apply-now c-button add-generic-widget-tid-attribute track-type" target="_blank" rel="nofollow" data-cta-text="Learn More" data-link-placement="Button Link" data-url="https://appwiki.nl/link/brand/cSAoU7bMzxZyr9hJndcaLWtPasWVVtBo" data-component-title="Generic Product Widget" data-product-name="Zoho Social" data-product-category="Best Social Media Management Tools" data-product-position="NA" data-product-badge="Best for Individual Creators" data-product-rating="4.6" data-product-offer="No" data-wp-postid="492163" data-product-id="NA" data-product-segment="NA" data-mktp-conversion='{"clickText":"Learn More","clickUrl":"https:\/\/appwiki.nl\/link\/brand\/cSAoU7bMzxZyr9hJndcaLWtPasWVVtBo","partnerName":"MVF"}' ><span>Learn More </span><img decoding="async" loading="lazy" width="32" height="32" src="https://www.forbes.com/advisor/wp-content/themes/fadv/assets/img/right-arrow.svg" alt="Arrow" ></a></p> <div class="secure-site-txt">On Zoho's Website </div> </div> </div> <div class="mobile-fact-wrapper"> <div class="facts-wrapper"> <div class="facts "> <p class="fact" data-attribute-label="Pricing"> <div class="fact-value-wrapper"> <p class="fact-value">$10 to $40</p> <p class="fact-value-light">per month, billed annually</p> </div> </div> <div class="facts "> <p class="fact" data-attribute-label="Free Option"> <div class="fact-value-wrapper"> <p class="fact-value">Yes</p> <p class="fact-value-light"> </div> </div> <div class="facts "> <p class="fact" data-attribute-label="Supported Platforms"> <div class="fact-value-wrapper"> <p class="fact-value">Instagram, Facebook, Twitter, LinkedIn, Google Business Profile</p> <p class="fact-value-light"> </div> </div> </div> </div> </div> <div class="card-bottom-wrap"> <div class="tab-content-wrapper"> <div class="accordion-tab " data-mktp-misc-click='{"clickText":"Editor's Take","clickType":"Accordion","referenceText":"Zoho Social"}' >Editor's Take</div> <div class="c-tab--content list-points"> <p>Zoho Social is a complete social media management tool that helps businesses and agencies schedule posts, monitor mentions on social media, create customizable social media performance analytics reports and communicate with teammates about pending posts.</p> <p>One feature that helps Zoho Social stand out among the rest is its pause post feature. During a local or national emergency or during a brand crisis when it might be inappropriate to post a brand’s marketing campaign, the feature allows the social media manager to pause all pending posts. After the unforeseen emergency is resolved, the resume button allows the social media campaign to continue with one click of a button.</p> <p>In addition to social media management, Zoho offers a <a href="https://www.forbes.com/advisor/business/software/best-crm-software/">CRM tool</a> that allows you to manage emails, track accounting, generate leads from social media and engage with prospects. It also allows you to set parameters for lead generation, engage with anyone who interacts with your brand on social media, add them to a list of contacts and track them as potential customers for targeted marketing campaigns. This is a separate product in the Zoho line of software but is built so they naturally integrate together.</p> <p>Zoho Social is one of the most affordable management tools. The platform offers a free plan that allows one brand to post on seven outlets. The higher-tiered plans that offer analytics, engagement and organization are very reasonably priced at $10 to $40 per month.</p> <p><strong>Who should use it: </strong></p> <p>Zoho Social’s ease of use, affordable plans and analytical data reports make it best for individual content creators and small businesses.</p> </div> <div class="accordion-tab " data-mktp-misc-click='{"clickText":"Pros & Cons","clickType":"Accordion","referenceText":"Zoho Social"}'>Pros & Cons</div> <div class="c-tab--content list-points"> <div class="pros-cons-wrapper"> <div class="list-points pros"> <ul> <li>Robust CRM product that allows for using social media as a lead generator</li> <li>Offers a basic plan for free</li> <li>User-friendly interface</li> </ul> </div> <div class="list-points cons"> <ul> <li>Plans only include one to three team members, and requires an Agency plan for more users</li> <li>Can’t post to Instagram or Facebook Stories</li> </ul> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> <div id="buffer_section" class="article-section toc-section-element toc-element hide-section-title" > <div class="section-content wysiwyg-content blue-bullets "> <div data-mktp-container='{"componentTitle":"Buffer","componentType":"Generic Product"}'> <section class="generic-widget-wrapper" id="genericProductWidget2021" data-generic-widget="root" data-mktp-container='{"componentTitle":"Buffer","componentType":"Generic Product"}'> <div class="exclude-eds cc-wrapper toc-product-element toc-element" data-mktp-product='{"itemId":"492162","itemName":"Buffer","itemBrand":"","itemCategory":"Business","itemCategory2":"","itemCategory3":"","itemCategory4":"","price":0,"quantity":1,"affiliation":"","coupon":"","secondaryCallout":"","starRatings":4.6,"initialCost":0,"subscriptionCost":0}' id="buffer"> <div class="featured-widget-label"></div> <div class="cc-wrapper-inner shadow-effect "> <div class="card-top-wrap"> <div class="left"> <h2 class="card-best-for">Best on a Budget</h2> <h3 class="card-title">Buffer</h3> <div class="bottom-wrap"> <div class="card-image-wrapper"><img decoding="async" loading="lazy" width="125" height="70" class="card-image" src="https://thumbor.forbes.com/thumbor/fit-in/150x/https://www.forbes.com/advisor/wp-content/uploads/2021/12/Buffer-logo.png" alt="Buffer"></div> <div class="card-rating has-tooltip"> <div class="left-wrap"> <div class="rating-value">4.6</div> </div> <div class="right-wrap"> <div class="cc-rating-wrapper"><span class="cc-rating" style="width: 90%;"></span></div> <div class="rating-logo"><img decoding="async" loading="lazy" width="85" height="12" src="https://www.forbes.com/advisor/wp-content/themes/fadv/assets/img/fb-rating-logo.svg" alt="Forbes Advisor"><span class="icon-tooltip icon-info"></span></div> </div> <div class="card-rating-tooltip">Our ratings take into account a product's rewards, fees, rates and other category-specific attributes. All ratings are determined solely by our editorial team.</div> </div> <div class="facts-wrapper"> <div class="facts "> <p class="fact" data-attribute-label="">Pricing </p> <div class="fact-value-wrapper"> <p class="fact-value">$6 to $120</p> <p class="fact-value-light">per month per channel</p> </div> </div> <div class="facts "> <p class="fact" data-attribute-label="">Free Option </p> <div class="fact-value-wrapper"> <p class="fact-value">Yes</p> <p class="fact-value-light"> </div> </div> <div class="facts "> <p class="fact" data-attribute-label="">Supported Platforms </p> <div class="fact-value-wrapper"> <p class="fact-value">Twitter, Facebook, Instagram, Pinterest, LinkedIn</p> <p class="fact-value-light"> </div> </div> </div> </div> </div> <div class="right"> <div class="card-image-wrapper"><img decoding="async" loading="lazy" width="125" height="70" class="card-image" src="https://thumbor.forbes.com/thumbor/fit-in/150x/https://www.forbes.com/advisor/wp-content/uploads/2021/12/Buffer-logo.png" alt="Buffer"></div> </div> <div class="mobile-fact-wrapper"> <div class="facts-wrapper"> <div class="facts "> <p class="fact" data-attribute-label="Pricing"> <div class="fact-value-wrapper"> <p class="fact-value">$6 to $120</p> <p class="fact-value-light">per month per channel</p> </div> </div> <div class="facts "> <p class="fact" data-attribute-label="Free Option"> <div class="fact-value-wrapper"> <p class="fact-value">Yes</p> <p class="fact-value-light"> </div> </div> <div class="facts "> <p class="fact" data-attribute-label="Supported Platforms"> <div class="fact-value-wrapper"> <p class="fact-value">Twitter, Facebook, Instagram, Pinterest, LinkedIn</p> <p class="fact-value-light"> </div> </div> </div> </div> </div> <div class="card-bottom-wrap"> <div class="tab-content-wrapper"> <div class="accordion-tab " data-mktp-misc-click='{"clickText":"Editor's Take","clickType":"Accordion","referenceText":"Buffer"}' >Editor's Take</div> <div class="c-tab--content list-points"> <p>Buffer offers a free plan for those just getting started that allows users to schedule 10 posts on up to three social media channels. The free plan also offers a calendar view, buff.ly link shortener and Twitter hashtag suggestions. Plans start at just $6 per month per channel for those who want all that plus analytics reports, data storage, audience demographics and campaign analysis. You can try either plan for free for 14 days.</p> <p>Buffer is perfect for those individuals or small businesses that want to schedule posts to multiple social media channels from one simple dashboard. It is an affordable way to keep engaged with your audience but is limited in its analytics and engagement features when compared to software tools, such as Zoho Social and Hootsuite.</p> <p><strong>Who should use it: </strong></p> <p>Buffer is perfect for individual entrepreneurs or small businesses that want an affordable way to keep low-key engagement with their audience.</p> </div> <div class="accordion-tab " data-mktp-misc-click='{"clickText":"Pros & Cons","clickType":"Accordion","referenceText":"Buffer"}'>Pros & Cons</div> <div class="c-tab--content list-points"> <div class="pros-cons-wrapper"> <div class="list-points pros"> <ul> <li>Free plan with additional affordable plans</li> <li>User-friendly</li> <li>Easy-to-use schedule calendar</li> </ul> </div> <div class="list-points cons"> <ul> <li>Limited features</li> <li>Limited number of allowable scheduled posts</li> </ul> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> <div id="hootsuite_section" class="article-section toc-section-element toc-element hide-section-title" > <div class="section-content wysiwyg-content blue-bullets "> <div data-mktp-container='{"componentTitle":"Hootsuite","componentType":"Generic Product"}'> <section class="generic-widget-wrapper" id="genericProductWidget2021" data-generic-widget="root" data-mktp-container='{"componentTitle":"Hootsuite","componentType":"Generic Product"}'> <div class="exclude-eds cc-wrapper toc-product-element toc-element" data-mktp-product='{"itemId":"492161","itemName":"Hootsuite","itemBrand":"Commission Junction","itemCategory":"Business","itemCategory2":"","itemCategory3":"","itemCategory4":"","price":0,"quantity":1,"affiliation":"Commission Junction","coupon":"","secondaryCallout":"","starRatings":4.5,"initialCost":0,"subscriptionCost":0}' id="hootsuite"> <div class="featured-widget-label"></div> <div class="cc-wrapper-inner shadow-effect "> <div class="card-top-wrap"> <div class="left"> <h2 class="card-best-for">Best for Many Platforms</h2> <h3 class="card-title">Hootsuite</h3> <div class="bottom-wrap"> <div class="card-image-wrapper"><a href="https://www.dpbolvw.net/click-9311742-15771949" class="add-generic-widget-tid-attribute track-type" target="_blank" rel="nofollow" data-cta-text="NA" data-link-placement="Image Link" data-url="https://www.dpbolvw.net/click-9311742-15771949" data-component-title="Generic Product Widget" data-product-name="Hootsuite" data-product-category="Best Social Media Management Tools" data-product-position="NA" data-product-badge="Best for Many Platforms" data-product-rating="4.5" data-product-offer="No" data-wp-postid="492161" data-product-id="NA" data-product-segment="NA" data-mktp-conversion='{"clickText":"Image Link","clickUrl":"https:\/\/www.dpbolvw.net\/click-9311742-15771949","partnerName":"Commission Junction"}' ><img decoding="async" loading="lazy" width="125" height="70" class="card-image" src="https://thumbor.forbes.com/thumbor/fit-in/150x/https://www.forbes.com/advisor/wp-content/uploads/2024/05/Hootsuite-saffron-rgb-3.png" alt="Hootsuite"></a></div> <div class="card-rating has-tooltip"> <div class="left-wrap"> <div class="rating-value">4.5</div> </div> <div class="right-wrap"> <div class="cc-rating-wrapper"><span class="cc-rating" style="width: 90%;"></span></div> <div class="rating-logo"><img decoding="async" loading="lazy" width="85" height="12" src="https://www.forbes.com/advisor/wp-content/themes/fadv/assets/img/fb-rating-logo.svg" alt="Forbes Advisor"><span class="icon-tooltip icon-info"></span></div> </div> <div class="card-rating-tooltip">Our ratings take into account a product's rewards, fees, rates and other category-specific attributes. All ratings are determined solely by our editorial team.</div> </div> <div class="facts-wrapper"> <div class="facts "> <p class="fact" data-attribute-label="">Pricing </p> <div class="fact-value-wrapper"> <p class="fact-value">$99 to $249</p> <p class="fact-value-light">per month, billed annually</p> </div> </div> <div class="facts "> <p class="fact" data-attribute-label="">Free Option </p> <div class="fact-value-wrapper"> <p class="fact-value">30 days</p> <p class="fact-value-light"> </div> </div> <div class="facts "> <p class="fact" data-attribute-label="">Supported Platforms </p> <div class="fact-value-wrapper"> <p class="fact-value">Facebook, Instagram, Twitter, Pinterest, YouTube, LinkedIn</p> <p class="fact-value-light">and more</p> </div> </div> </div> </div> </div> <div class="right"> <div class="card-image-wrapper"><a href="https://www.dpbolvw.net/click-9311742-15771949" class="add-generic-widget-tid-attribute track-type" target="_blank" rel="nofollow" data-cta-text="NA" data-link-placement="Image Link" data-url="https://www.dpbolvw.net/click-9311742-15771949" data-component-title="Generic Product Widget" data-product-name="Hootsuite" data-product-category="Best Social Media Management Tools" data-product-position="NA" data-product-badge="Best for Many Platforms" data-product-rating="4.5" data-product-offer="No" data-wp-postid="492161" data-product-id="NA" data-product-segment="NA" data-mktp-conversion='{"clickText":"Image Link","clickUrl":"https:\/\/www.dpbolvw.net\/click-9311742-15771949","partnerName":"Commission Junction"}' ><img decoding="async" loading="lazy" width="125" height="70" class="card-image" src="https://thumbor.forbes.com/thumbor/fit-in/150x/https://www.forbes.com/advisor/wp-content/uploads/2024/05/Hootsuite-saffron-rgb-3.png" alt="Hootsuite"></a></div> <div class="btn-wrap primary-cta-btn-wrap"><a href="https://www.dpbolvw.net/click-9311742-15771949" class="apply-now c-button add-generic-widget-tid-attribute track-type" target="_blank" rel="nofollow" data-cta-text="Learn More" data-link-placement="Button Link" data-url="https://www.dpbolvw.net/click-9311742-15771949" data-component-title="Generic Product Widget" data-product-name="Hootsuite" data-product-category="Best Social Media Management Tools" data-product-position="NA" data-product-badge="Best for Many Platforms" data-product-rating="4.5" data-product-offer="No" data-wp-postid="492161" data-product-id="NA" data-product-segment="NA" data-mktp-conversion='{"clickText":"Learn More","clickUrl":"https:\/\/www.dpbolvw.net\/click-9311742-15771949","partnerName":"Commission Junction"}' ><span>Learn More </span><img decoding="async" loading="lazy" width="32" height="32" src="https://www.forbes.com/advisor/wp-content/themes/fadv/assets/img/right-arrow.svg" alt="Arrow" ></a></p> <div class="secure-site-txt">On Hootsuite's Website </div> </div> </div> <div class="mobile-fact-wrapper"> <div class="facts-wrapper"> <div class="facts "> <p class="fact" data-attribute-label="Pricing"> <div class="fact-value-wrapper"> <p class="fact-value">$99 to $249</p> <p class="fact-value-light">per month, billed annually</p> </div> </div> <div class="facts "> <p class="fact" data-attribute-label="Free Option"> <div class="fact-value-wrapper"> <p class="fact-value">30 days</p> <p class="fact-value-light"> </div> </div> <div class="facts "> <p class="fact" data-attribute-label="Supported Platforms"> <div class="fact-value-wrapper"> <p class="fact-value">Facebook, Instagram, Twitter, Pinterest, YouTube, LinkedIn</p> <p class="fact-value-light">and more</p> </div> </div> </div> </div> </div> <div class="card-bottom-wrap"> <div class="tab-content-wrapper"> <div class="accordion-tab " data-mktp-misc-click='{"clickText":"Editor's Take","clickType":"Accordion","referenceText":"Hootsuite"}' >Editor's Take</div> <div class="c-tab--content list-points"> <p>Hootsuite stands out as one of the most comprehensive social media management tools on the list. Along with its competitors, Hootsuite lets users schedule social media content in advance, select times when their audience is most likely to be engaged and use an interactive planner to review scheduled content. The higher-tiered plans offer robust analytics data, a number of integrations for productivity and efficiency applications and live Hootsuite training for the entire team.</p> <p>Hootsuite has four price plans: Professional, Team, Business and Enterprise. As you move up in the tiers, Hootsuite features more comprehensive analytics and social media tracking reports. The Professional tier is great for individuals and small businesses as it allows one user to manage 10 social media accounts. The Team tier is built for small teams, allowing three users to post to 20 social media accounts. The Team, Business and Enterprise plans come with advanced customizable analytics reports.</p> <p>While the upper-tiered plans are not cheap, the additional analytics tools are imperative for businesses that use social media as a bulk of their marketing efforts.</p> <p>One of Hootsuite’s defining features is its ability to easily integrate with so many applications. All of Hootsuite’s application programming interfaces (APIs) are available as open source, meaning the platform can work in tandem with software solutions. Hootsuite boosts its compatibility with more than 250 apps including Microsoft business apps, Canva, Adobe, Spotify and more. This is invaluable to social media managers and content creators who work across numerous platforms and want to move across those platforms quickly and easily.</p> <p><strong>Learn more: </strong>Read our full <a href="https://www.forbes.com/advisor/business/software/hootsuite-review/" target="_blank" rel="noopener">Hootsuite review</a>.</p> <p><strong>Who should use it: </strong></p> <p>Small- to medium-sized businesses that use social media marketing as a driving force for sales.</p> </div> <div class="accordion-tab " data-mktp-misc-click='{"clickText":"Pros & Cons","clickType":"Accordion","referenceText":"Hootsuite"}'>Pros & Cons</div> <div class="c-tab--content list-points"> <div class="pros-cons-wrapper"> <div class="list-points pros"> <ul> <li>Multiple integrations</li> <li>30-day free trial</li> </ul> </div> <div class="list-points cons"> <ul> <li>Advanced analytics reports are only offered on more expensive plans</li> </ul> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> <div id="socialpilot_section" class="article-section toc-section-element toc-element hide-section-title" > <div class="section-content wysiwyg-content blue-bullets "> <div data-mktp-container='{"componentTitle":"SocialPilot","componentType":"Generic Product"}'> <section class="generic-widget-wrapper" id="genericProductWidget2021" data-generic-widget="root" data-mktp-container='{"componentTitle":"SocialPilot","componentType":"Generic Product"}'> <div class="exclude-eds cc-wrapper toc-product-element toc-element" data-mktp-product='{"itemId":"492160","itemName":"SocialPilot","itemBrand":"","itemCategory":"Business","itemCategory2":"","itemCategory3":"","itemCategory4":"","price":0,"quantity":1,"affiliation":"","coupon":"","secondaryCallout":"","starRatings":4.2,"initialCost":0,"subscriptionCost":0}' id="socialpilot"> <div class="featured-widget-label"></div> <div class="cc-wrapper-inner shadow-effect "> <div class="card-top-wrap"> <div class="left"> <h2 class="card-best-for">Best for TikTok</h2> <h3 class="card-title">SocialPilot</h3> <div class="bottom-wrap"> <div class="card-image-wrapper"><a href="https://mktp.us/SocialPilot" class="add-generic-widget-tid-attribute track-type" target="_blank" rel="nofollow" data-cta-text="NA" data-link-placement="Image Link" data-url="https://mktp.us/SocialPilot" data-component-title="Generic Product Widget" data-product-name="SocialPilot" data-product-category="Best Social Media Management Tools" data-product-position="NA" data-product-badge="Best for TikTok" data-product-rating="4.2" data-product-offer="No" data-wp-postid="492160" data-product-id="NA" data-product-segment="NA" data-mktp-link='{"clickText":"Image Link","clickCat":"Primary","clickUrl":"https:\/\/mktp.us\/SocialPilot","clickType":"external"}' ><img decoding="async" loading="lazy" width="125" height="70" class="card-image" src="https://thumbor.forbes.com/thumbor/fit-in/150x/https://www.forbes.com/advisor/wp-content/uploads/2024/09/socialpilot.png" alt="SocialPilot"></a></div> <div class="card-rating has-tooltip"> <div class="left-wrap"> <div class="rating-value">4.2</div> </div> <div class="right-wrap"> <div class="cc-rating-wrapper"><span class="cc-rating" style="width: 80%;"></span></div> <div class="rating-logo"><img decoding="async" loading="lazy" width="85" height="12" src="https://www.forbes.com/advisor/wp-content/themes/fadv/assets/img/fb-rating-logo.svg" alt="Forbes Advisor"><span class="icon-tooltip icon-info"></span></div> </div> <div class="card-rating-tooltip">Our ratings take into account a product's rewards, fees, rates and other category-specific attributes. All ratings are determined solely by our editorial team.</div> </div> <div class="facts-wrapper"> <div class="facts "> <p class="fact" data-attribute-label="">Pricing </p> <div class="fact-value-wrapper"> <p class="fact-value">$25.50 to $170</p> <p class="fact-value-light">per month, billed annually</p> </div> </div> <div class="facts "> <p class="fact" data-attribute-label="">Free Option </p> <div class="fact-value-wrapper"> <p class="fact-value">14-day trial</p> <p class="fact-value-light"> </div> </div> <div class="facts "> <p class="fact" data-attribute-label="">Supported Platforms </p> <div class="fact-value-wrapper"> <p class="fact-value">Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, TikTok</p> <p class="fact-value-light"> </div> </div> </div> </div> </div> <div class="right"> <div class="card-image-wrapper"><a href="https://mktp.us/SocialPilot" class="add-generic-widget-tid-attribute track-type" target="_blank" rel="nofollow" data-cta-text="NA" data-link-placement="Image Link" data-url="https://mktp.us/SocialPilot" data-component-title="Generic Product Widget" data-product-name="SocialPilot" data-product-category="Best Social Media Management Tools" data-product-position="NA" data-product-badge="Best for TikTok" data-product-rating="4.2" data-product-offer="No" data-wp-postid="492160" data-product-id="NA" data-product-segment="NA" data-mktp-link='{"clickText":"Image Link","clickCat":"Primary","clickUrl":"https:\/\/mktp.us\/SocialPilot","clickType":"external"}' ><img decoding="async" loading="lazy" width="125" height="70" class="card-image" src="https://thumbor.forbes.com/thumbor/fit-in/150x/https://www.forbes.com/advisor/wp-content/uploads/2024/09/socialpilot.png" alt="SocialPilot"></a></div> <div class="btn-wrap primary-cta-btn-wrap"><a href="https://mktp.us/SocialPilot" class="apply-now c-button add-generic-widget-tid-attribute track-type" target="_blank" rel="nofollow" data-cta-text="Learn More" data-link-placement="Button Link" data-url="https://mktp.us/SocialPilot" data-component-title="Generic Product Widget" data-product-name="SocialPilot" data-product-category="Best Social Media Management Tools" data-product-position="NA" data-product-badge="Best for TikTok" data-product-rating="4.2" data-product-offer="No" data-wp-postid="492160" data-product-id="NA" data-product-segment="NA" data-mktp-link='{"clickText":"Learn More","clickCat":"Primary","clickUrl":"https:\/\/mktp.us\/SocialPilot","clickType":"external"}' ><span>Learn More </span><img decoding="async" loading="lazy" width="32" height="32" src="https://www.forbes.com/advisor/wp-content/themes/fadv/assets/img/right-arrow.svg" alt="Arrow" ></a></p> <div class="secure-site-txt">On SocialPilot's Website </div> </div> </div> <div class="mobile-fact-wrapper"> <div class="facts-wrapper"> <div class="facts "> <p class="fact" data-attribute-label="Pricing"> <div class="fact-value-wrapper"> <p class="fact-value">$25.50 to $170</p> <p class="fact-value-light">per month, billed annually</p> </div> </div> <div class="facts "> <p class="fact" data-attribute-label="Free Option"> <div class="fact-value-wrapper"> <p class="fact-value">14-day trial</p> <p class="fact-value-light"> </div> </div> <div class="facts "> <p class="fact" data-attribute-label="Supported Platforms"> <div class="fact-value-wrapper"> <p class="fact-value">Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, TikTok</p> <p class="fact-value-light"> </div> </div> </div> </div> </div> <div class="card-bottom-wrap"> <div class="tab-content-wrapper"> <div class="accordion-tab " data-mktp-misc-click='{"clickText":"Editor's Take","clickType":"Accordion","referenceText":"SocialPilot"}' >Editor's Take</div> <div class="c-tab--content list-points"> <p>SocialPilot is one of the most cost-effective social media marketing tools of the bunch. For social media managers who oversee a large number of social media accounts from one interface, SocialPilot is an affordable option. Its Small Team tier allows three users to post on 20 social media accounts for $42.50 per month (billed annually) as opposed to Hootsuite’s Team plan that allows three users to post to 20 accounts for $249 a month or Sprout Social’s Professional plan that allows a user to post to unlimited accounts for $399 per month.</p> <p>In addition to integrating with all the classic social networks, SocialPilot is one of the few that integrates with TikTok. The popular video-sharing platform has more than 800 million active users. Tapping into that audience is a great way to market your brand to a new audience.</p> <p>Other notable features of this platform include a drag-and-drop social media calendar that simplifies the process of reordering posts and a feature that curates a list of previous posts to repost.</p> <p><strong>Who should use it: </strong></p> <p>SocialPilot was the first social media management software to enable users to link their TikTok accounts.</p> </div> <div class="accordion-tab " data-mktp-misc-click='{"clickText":"Pros & Cons","clickType":"Accordion","referenceText":"SocialPilot"}'>Pros & Cons</div> <div class="c-tab--content list-points"> <div class="pros-cons-wrapper"> <div class="list-points pros"> <ul> <li>Great value for money</li> <li>Integrates with TikTok</li> <li>Very intuitive to use</li> </ul> </div> <div class="list-points cons"> <ul> <li>No live chat or phone support</li> <li>No plans offer unlimited storage</li> </ul> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> <div id="sprout_social_section" class="article-section toc-section-element toc-element hide-section-title" > <div class="section-content wysiwyg-content blue-bullets "> <div data-mktp-container='{"componentTitle":"Sprout Social","componentType":"Generic Product"}'> <section class="generic-widget-wrapper" id="genericProductWidget2021" data-generic-widget="root" data-mktp-container='{"componentTitle":"Sprout Social","componentType":"Generic Product"}'> <div class="exclude-eds cc-wrapper toc-product-element toc-element" data-mktp-product='{"itemId":"492158","itemName":"Sprout Social","itemBrand":"Impact","itemCategory":"Business","itemCategory2":"","itemCategory3":"","itemCategory4":"","price":0,"quantity":1,"affiliation":"Impact","coupon":"","secondaryCallout":"","starRatings":4,"initialCost":0,"subscriptionCost":0}' id="sprout_social"> <div class="featured-widget-label"></div> <div class="cc-wrapper-inner shadow-effect "> <div class="card-top-wrap"> <div class="left"> <h2 class="card-best-for">Best for Analytics</h2> <h3 class="card-title">Sprout Social</h3> <div class="bottom-wrap"> <div class="card-image-wrapper"><a href="https://sproutsocial.pxf.io/c/1955282/1842381/19698" class="add-generic-widget-tid-attribute track-type" target="_blank" rel="nofollow" data-cta-text="NA" data-link-placement="Image Link" data-url="https://sproutsocial.pxf.io/c/1955282/1842381/19698" data-component-title="Generic Product Widget" data-product-name="Sprout Social" data-product-category="Best Social Media Management Tools" data-product-position="NA" data-product-badge="Best for Analytics" data-product-rating="4" data-product-offer="No" data-wp-postid="492158" data-product-id="NA" data-product-segment="NA" data-mktp-conversion='{"clickText":"Image Link","clickUrl":"https:\/\/sproutsocial.pxf.io\/c\/1955282\/1842381\/19698","partnerName":"Impact"}' ><img decoding="async" loading="lazy" width="125" height="70" class="card-image" src="https://thumbor.forbes.com/thumbor/fit-in/150x/https://www.forbes.com/advisor/wp-content/uploads/2021/12/sprout-social-logo-new.png" alt="Sprout Social"></a></div> <div class="card-rating has-tooltip"> <div class="left-wrap"> <div class="rating-value">4.0</div> </div> <div class="right-wrap"> <div class="cc-rating-wrapper"><span class="cc-rating" style="width: 80%;"></span></div> <div class="rating-logo"><img decoding="async" loading="lazy" width="85" height="12" src="https://www.forbes.com/advisor/wp-content/themes/fadv/assets/img/fb-rating-logo.svg" alt="Forbes Advisor"><span class="icon-tooltip icon-info"></span></div> </div> <div class="card-rating-tooltip">Our ratings take into account a product's rewards, fees, rates and other category-specific attributes. All ratings are determined solely by our editorial team.</div> </div> <div class="facts-wrapper"> <div class="facts "> <p class="fact" data-attribute-label="">Pricing </p> <div class="fact-value-wrapper"> <p class="fact-value">$249 to $499</p> <p class="fact-value-light">per month, billed annually</p> </div> </div> <div class="facts "> <p class="fact" data-attribute-label="">Free Option </p> <div class="fact-value-wrapper"> <p class="fact-value">30-day trial</p> <p class="fact-value-light"> </div> </div> <div class="facts "> <p class="fact" data-attribute-label="">Supported Platforms </p> <div class="fact-value-wrapper"> <p class="fact-value">Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn</p> <p class="fact-value-light">and more</p> </div> </div> </div> </div> </div> <div class="right"> <div class="card-image-wrapper"><a href="https://sproutsocial.pxf.io/c/1955282/1842381/19698" class="add-generic-widget-tid-attribute track-type" target="_blank" rel="nofollow" data-cta-text="NA" data-link-placement="Image Link" data-url="https://sproutsocial.pxf.io/c/1955282/1842381/19698" data-component-title="Generic Product Widget" data-product-name="Sprout Social" data-product-category="Best Social Media Management Tools" data-product-position="NA" data-product-badge="Best for Analytics" data-product-rating="4" data-product-offer="No" data-wp-postid="492158" data-product-id="NA" data-product-segment="NA" data-mktp-conversion='{"clickText":"Image Link","clickUrl":"https:\/\/sproutsocial.pxf.io\/c\/1955282\/1842381\/19698","partnerName":"Impact"}' ><img decoding="async" loading="lazy" width="125" height="70" class="card-image" src="https://thumbor.forbes.com/thumbor/fit-in/150x/https://www.forbes.com/advisor/wp-content/uploads/2021/12/sprout-social-logo-new.png" alt="Sprout Social"></a></div> <div class="btn-wrap primary-cta-btn-wrap"><a href="https://sproutsocial.pxf.io/c/1955282/1842381/19698" class="apply-now c-button add-generic-widget-tid-attribute track-type" target="_blank" rel="nofollow" data-cta-text="Learn More" data-link-placement="Button Link" data-url="https://sproutsocial.pxf.io/c/1955282/1842381/19698" data-component-title="Generic Product Widget" data-product-name="Sprout Social" data-product-category="Best Social Media Management Tools" data-product-position="NA" data-product-badge="Best for Analytics" data-product-rating="4" data-product-offer="No" data-wp-postid="492158" data-product-id="NA" data-product-segment="NA" data-mktp-conversion='{"clickText":"Learn More","clickUrl":"https:\/\/sproutsocial.pxf.io\/c\/1955282\/1842381\/19698","partnerName":"Impact"}' ><span>Learn More </span><img decoding="async" loading="lazy" width="32" height="32" src="https://www.forbes.com/advisor/wp-content/themes/fadv/assets/img/right-arrow.svg" alt="Arrow" ></a></p> <div class="secure-site-txt">On Sprout Social's Website </div> </div> </div> <div class="mobile-fact-wrapper"> <div class="facts-wrapper"> <div class="facts "> <p class="fact" data-attribute-label="Pricing"> <div class="fact-value-wrapper"> <p class="fact-value">$249 to $499</p> <p class="fact-value-light">per month, billed annually</p> </div> </div> <div class="facts "> <p class="fact" data-attribute-label="Free Option"> <div class="fact-value-wrapper"> <p class="fact-value">30-day trial</p> <p class="fact-value-light"> </div> </div> <div class="facts "> <p class="fact" data-attribute-label="Supported Platforms"> <div class="fact-value-wrapper"> <p class="fact-value">Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn</p> <p class="fact-value-light">and more</p> </div> </div> </div> </div> </div> <div class="card-bottom-wrap"> <div class="tab-content-wrapper"> <div class="accordion-tab " data-mktp-misc-click='{"clickText":"Editor's Take","clickType":"Accordion","referenceText":"Sprout Social"}' >Editor's Take</div> <div class="c-tab--content list-points"> <p>Sprout Social is one of the pricier plans on this list with its lowest tier starting at $249 per month. With the steeper price point comes unlimited posts and powerful data analytics tools, however, the Standard plan restricts the user to five social media sites.</p> <p>Sprout Social’s most popular plan is the Professional at $399 a month (billed annually). The plan allows users to post to unlimited social media sites. It includes an all-in-one social box, analysis tools for Twitter hashtags and response rate analysis reports. With the Advanced plan at $499 a month (billed annually), users gain access to automated social chatbots, digital content libraries and link tracking capabilities.</p> <p>Not only does Sprout Social have great scheduling abilities, but it is also a powerful tool for analyzing data. Users can set demographic and geographic measurements to measure how the content is working with their followers. Sprout can also monitor keywords across all social media to alert users when their business or brand is mentioned.</p> <p><strong>Learn more: </strong>Read our full <a href="https://www.forbes.com/advisor/business/software/sprout-social-review/" target="_blank" rel="noopener">Sprout Social review</a>.</p> <p><strong>Who should use it: </strong></p> <p>Businesses with a higher marketing budget to spend on software should consider Sprout Social because of its top-notch scheduling and analytics capabilities.</p> </div> <div class="accordion-tab " data-mktp-misc-click='{"clickText":"Pros & Cons","clickType":"Accordion","referenceText":"Sprout Social"}'>Pros & Cons</div> <div class="c-tab--content list-points"> <div class="pros-cons-wrapper"> <div class="list-points pros"> <ul> <li>Intuitive user dashboard allows you to manage all social networks from one place</li> <li>Has powerful analytics tools</li> <li>30-day free trial</li> </ul> </div> <div class="list-points cons"> <ul> <li>Basic plan limits social media accounts to five</li> <li>Expensive standard plan</li> <li>You have to keep up with WordPress and plugin updates</li> </ul> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> <div id="forbes_advisor_ratings_section" class="article-section toc-section-element toc-element " > <h2>Forbes Advisor Ratings</h2> <div class="section-content wysiwyg-content blue-bullets "> <div class="mkpl-shortcode-instance variation-2" data-custom-value="mkpl-tables-1380363" data-variation="variation-2" data-mktp-container='{"componentTitle":"","componentType":"Marketplace Table"}'> <div class="mkpl-mobile-table-container" style="display: none"> <div class="mkpl-table-inner-container"> <div class="mkpl-mobile-table-scroll"> <div class="mkpl-single-row"> <div class="mkpl-product-details cell cell-col-1"> <div class="mkpl-prod-image"> <div class="mkpl-product-container"><div class="mkpl-product-image-container"><a href="https://appwiki.nl/link/brand/cSAoU7bMzxZyr9hJndcaLWtPasWVVtBo?sub1=FARBZmtZ0cAvGsP0rUSX6n_VUaiII0vnDoX&channel=organic" rel="nofollow" target="_blank" class="primary-font" data-mktp-conversion='{"clickText":"Image Link","clickUrl":"https:\/\/appwiki.nl\/link\/brand\/cSAoU7bMzxZyr9hJndcaLWtPasWVVtBo?sub1=FARBZmtZ0cAvGsP0rUSX6n_VUaiII0vnDoX&channel=organic","partnerName":"MVF"}' ><img decoding="async" src="https://www.forbes.com/advisor/wp-content/uploads/2023/03/zoho_social-removebg-preview.png" class="mkpl-product-image" alt="Zoho Social" /></a></div><div class="mkpl-product-name primary-font"><a href="https://appwiki.nl/link/brand/cSAoU7bMzxZyr9hJndcaLWtPasWVVtBo?sub1=FARBZmtZ0cAvGsP0rUSX6n_VUaiII0vnDoX&channel=organic" rel="nofollow" target="_blank" class="primary-font" data-mktp-conversion='{"clickText":"Zoho Social","clickUrl":"https:\/\/appwiki.nl\/link\/brand\/cSAoU7bMzxZyr9hJndcaLWtPasWVVtBo?sub1=FARBZmtZ0cAvGsP0rUSX6n_VUaiII0vnDoX&channel=organic","partnerName":"MVF"}' >Zoho Social</a></div></div> </div> <div class="mkpl-prod-rating"> <div class="mkpl-product-rating-container mkpl-tooltip-trigger" data-tooltip-text="Our ratings take into account a product's rewards, fees, rates and other category-specific attributes. All ratings are determined solely by our editorial team."><div class="mkpl-logo-container"><img decoding="async" class="mkpl-rating-vertical-logo" height="11" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/forbes-advisor.svg" alt="Forbes Advisor" /></div><div class="mkpl-product-rating"><div class="mkpl-product-rating-txt primary-font">4.6</div><div class="mkpl-star-rating-container"><div class="mkpl-rating-stars"><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/filled-star.svg" alt="" /><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/filled-star.svg" alt="" /><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/filled-star.svg" alt="" /><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/filled-star.svg" alt="" /><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/half-star.svg" alt="" /></div></div><div class="mkpl-product-rating-tooltip"><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/tooltip.svg" alt="" /></div> </div> </div> </div> <div class="mkpl-prod-cta"> <div class="mkpl-product-cta-container advisor"><div><a class="mkpl-product-cta-button primary-font" href="https://appwiki.nl/link/brand/cSAoU7bMzxZyr9hJndcaLWtPasWVVtBo?sub1=FARBZmtZ0cAvGsP0rUSX6n_VUaiII0vnDoX&channel=organic" rel="nofollow" target="_blank" data-mktp-conversion='{"clickText":"Learn More","clickUrl":"https:\/\/appwiki.nl\/link\/brand\/cSAoU7bMzxZyr9hJndcaLWtPasWVVtBo?sub1=FARBZmtZ0cAvGsP0rUSX6n_VUaiII0vnDoX&channel=organic","partnerName":"MVF"}' ><span class="primary-font">Learn More</span></a></div><div class="mkpl-cta-subtext primary-font"><p>On Zoho’s Website</p></div></div> </div> </div> <div class="mkpl-single-column cell cell-col-2"> <div class="mkpl-col-name"> Pricing </div> <div class="mkpl-col-value"> <div class="cell-content primary-font"><div>$10 to $40 per month, billed annually</div></div> </div> </div> <div class="mkpl-single-column cell cell-col-3"> <div class="mkpl-col-name"> Free Option </div> <div class="mkpl-col-value"> <div class="cell-content primary-font"><div>Yes</div></div> </div> </div> <div class="mkpl-single-column cell cell-col-4"> <div class="mkpl-col-name"> Supported Platforms </div> <div class="mkpl-col-value"> <div class="cell-content primary-font"><div>Instagram, Facebook, Twitter, LinkedIn, Google Business Profile</div></div> </div> </div> </div> <div class="mkpl-single-row"> <div class="mkpl-product-details cell cell-col-1"> <div class="mkpl-prod-image"> <div class="mkpl-product-container"><div class="mkpl-product-image-container"><a href="https://www.forbes.com/advisor/business/best-social-media-management-software/#buffer_section" class="primary-font" data-mktp-misc-click='{"clickText":"Image Link","clickType":"Jump Link","referenceText":""}' ><img decoding="async" src="https://www.forbes.com/advisor/wp-content/uploads/2024/01/Buffer-Logo-removebg-preview.png" class="mkpl-product-image" alt="Buffer" /></a></div><div class="mkpl-product-name primary-font"><a href="https://www.forbes.com/advisor/business/best-social-media-management-software/#buffer_section" class="primary-font" data-mktp-misc-click='{"clickText":"Buffer","clickType":"Jump Link","referenceText":""}' >Buffer</a></div></div> </div> <div class="mkpl-prod-rating"> <div class="mkpl-product-rating-container mkpl-tooltip-trigger" data-tooltip-text="Our ratings take into account a product's rewards, fees, rates and other category-specific attributes. All ratings are determined solely by our editorial team."><div class="mkpl-logo-container"><img decoding="async" class="mkpl-rating-vertical-logo" height="11" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/forbes-advisor.svg" alt="Forbes Advisor" /></div><div class="mkpl-product-rating"><div class="mkpl-product-rating-txt primary-font">4.5</div><div class="mkpl-star-rating-container"><div class="mkpl-rating-stars"><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/filled-star.svg" alt="" /><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/filled-star.svg" alt="" /><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/filled-star.svg" alt="" /><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/filled-star.svg" alt="" /><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/half-star.svg" alt="" /></div></div><div class="mkpl-product-rating-tooltip"><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/tooltip.svg" alt="" /></div> </div> </div> </div> <div class="mkpl-prod-cta"> <div class="mkpl-product-cta-container advisor"><div><a class="mkpl-product-cta-button primary-font" href="https://www.forbes.com/advisor/business/best-social-media-management-software/#buffer_section" data-mktp-misc-click='{"clickText":"View More","clickType":"Jump Link","referenceText":""}' ><span class="primary-font">View More</span></a></div><div class="mkpl-cta-subtext primary-font"></div></div> </div> </div> <div class="mkpl-single-column cell cell-col-2"> <div class="mkpl-col-name"> Pricing </div> <div class="mkpl-col-value"> <div class="cell-content primary-font"><div>$6 to $120 per month per channel</div></div> </div> </div> <div class="mkpl-single-column cell cell-col-3"> <div class="mkpl-col-name"> Free Option </div> <div class="mkpl-col-value"> <div class="cell-content primary-font"><div>Yes</div></div> </div> </div> <div class="mkpl-single-column cell cell-col-4"> <div class="mkpl-col-name"> Supported Platforms </div> <div class="mkpl-col-value"> <div class="cell-content primary-font"><div>Twitter, Facebook, Instagram, Pinterest, LinkedIn</div></div> </div> </div> </div> <div class="mkpl-single-row"> <div class="mkpl-product-details cell cell-col-1"> <div class="mkpl-prod-image"> <div class="mkpl-product-container"><div class="mkpl-product-image-container"><a href="https://www.dpbolvw.net/click-9311742-15771949?sid=FARBZmtZ0cAvGsP0rUSX6n_h3f0YdZjfuEo&channel=organic" rel="nofollow" target="_blank" class="primary-font" data-mktp-conversion='{"clickText":"Image Link","clickUrl":"https:\/\/www.dpbolvw.net\/click-9311742-15771949?sid=FARBZmtZ0cAvGsP0rUSX6n_h3f0YdZjfuEo&channel=organic","partnerName":"Commission Junction"}' ><img decoding="async" src="https://www.forbes.com/advisor/wp-content/uploads/2024/10/Hootsuite-saffron-rgb-3.webp" class="mkpl-product-image" alt="Hootsuite" /></a></div><div class="mkpl-product-name primary-font"><a href="https://www.dpbolvw.net/click-9311742-15771949?sid=FARBZmtZ0cAvGsP0rUSX6n_h3f0YdZjfuEo&channel=organic" rel="nofollow" target="_blank" class="primary-font" data-mktp-conversion='{"clickText":"Hootsuite","clickUrl":"https:\/\/www.dpbolvw.net\/click-9311742-15771949?sid=FARBZmtZ0cAvGsP0rUSX6n_h3f0YdZjfuEo&channel=organic","partnerName":"Commission Junction"}' >Hootsuite</a></div></div> </div> <div class="mkpl-prod-rating"> <div class="mkpl-product-rating-container mkpl-tooltip-trigger" data-tooltip-text="Our ratings take into account a product's rewards, fees, rates and other category-specific attributes. All ratings are determined solely by our editorial team."><div class="mkpl-logo-container"><img decoding="async" class="mkpl-rating-vertical-logo" height="11" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/forbes-advisor.svg" alt="Forbes Advisor" /></div><div class="mkpl-product-rating"><div class="mkpl-product-rating-txt primary-font">4.5</div><div class="mkpl-star-rating-container"><div class="mkpl-rating-stars"><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/filled-star.svg" alt="" /><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/filled-star.svg" alt="" /><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/filled-star.svg" alt="" /><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/filled-star.svg" alt="" /><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/half-star.svg" alt="" /></div></div><div class="mkpl-product-rating-tooltip"><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/tooltip.svg" alt="" /></div> </div> </div> </div> <div class="mkpl-prod-cta"> <div class="mkpl-product-cta-container advisor"><div><a class="mkpl-product-cta-button primary-font" href="https://www.dpbolvw.net/click-9311742-15771949?sid=FARBZmtZ0cAvGsP0rUSX6n_h3f0YdZjfuEo&channel=organic" rel="nofollow" target="_blank" data-mktp-conversion='{"clickText":"Learn More","clickUrl":"https:\/\/www.dpbolvw.net\/click-9311742-15771949?sid=FARBZmtZ0cAvGsP0rUSX6n_h3f0YdZjfuEo&channel=organic","partnerName":"Commission Junction"}' ><span class="primary-font">Learn More</span></a></div><div class="mkpl-cta-subtext primary-font"><p>On Hootsuite’s Website</p></div></div> </div> </div> <div class="mkpl-single-column cell cell-col-2"> <div class="mkpl-col-name"> Pricing </div> <div class="mkpl-col-value"> <div class="cell-content primary-font"><div>$99 to $249 per month, billed annually</div></div> </div> </div> <div class="mkpl-single-column cell cell-col-3"> <div class="mkpl-col-name"> Free Option </div> <div class="mkpl-col-value"> <div class="cell-content primary-font"><div>30 days</div></div> </div> </div> <div class="mkpl-single-column cell cell-col-4"> <div class="mkpl-col-name"> Supported Platforms </div> <div class="mkpl-col-value"> <div class="cell-content primary-font"><div>Facebook, Instagram, Twitter, Pinterest, YouTube, LinkedIn and more</div></div> </div> </div> </div> <div class="mkpl-single-row"> <div class="mkpl-product-details cell cell-col-1"> <div class="mkpl-prod-image"> <div class="mkpl-product-container"><div class="mkpl-product-image-container"><a href="https://mktp.us/SocialPilot" rel="nofollow" target="_blank" class="primary-font" data-mktp-link='{"clickText":"Image Link","clickCat":"Primary","clickUrl":"https:\/\/mktp.us\/SocialPilot","clickType":"external"}' ><img decoding="async" src="https://www.forbes.com/advisor/wp-content/uploads/2024/09/socialpilot.png" class="mkpl-product-image" alt="SocialPilot" /></a></div><div class="mkpl-product-name primary-font"><a href="https://mktp.us/SocialPilot" rel="nofollow" target="_blank" class="primary-font" data-mktp-link='{"clickText":"SocialPilot","clickCat":"Primary","clickUrl":"https:\/\/mktp.us\/SocialPilot","clickType":"external"}' >SocialPilot</a></div></div> </div> <div class="mkpl-prod-rating"> <div class="mkpl-product-rating-container mkpl-tooltip-trigger" data-tooltip-text="Our ratings take into account a product's rewards, fees, rates and other category-specific attributes. All ratings are determined solely by our editorial team."><div class="mkpl-logo-container"><img decoding="async" class="mkpl-rating-vertical-logo" height="11" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/forbes-advisor.svg" alt="Forbes Advisor" /></div><div class="mkpl-product-rating"><div class="mkpl-product-rating-txt primary-font">4.2</div><div class="mkpl-star-rating-container"><div class="mkpl-rating-stars"><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/filled-star.svg" alt="" /><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/filled-star.svg" alt="" /><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/filled-star.svg" alt="" /><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/filled-star.svg" alt="" /><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/outline-star.svg" alt="" /></div></div><div class="mkpl-product-rating-tooltip"><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/tooltip.svg" alt="" /></div> </div> </div> </div> <div class="mkpl-prod-cta"> <div class="mkpl-product-cta-container advisor"><div><a class="mkpl-product-cta-button primary-font" href="https://mktp.us/SocialPilot" rel="nofollow" target="_blank" data-mktp-link='{"clickText":"Learn More","clickCat":"Primary","clickUrl":"https:\/\/mktp.us\/SocialPilot","clickType":"external"}' ><span class="primary-font">Learn More</span></a></div><div class="mkpl-cta-subtext primary-font"><p>On SocialPilot’s Website</p></div></div> </div> </div> <div class="mkpl-single-column cell cell-col-2"> <div class="mkpl-col-name"> Pricing </div> <div class="mkpl-col-value"> <div class="cell-content primary-font"><div>$25.50 to $170 per month, billed annually</div></div> </div> </div> <div class="mkpl-single-column cell cell-col-3"> <div class="mkpl-col-name"> Free Option </div> <div class="mkpl-col-value"> <div class="cell-content primary-font"><div>14-day trial</div></div> </div> </div> <div class="mkpl-single-column cell cell-col-4"> <div class="mkpl-col-name"> Supported Platforms </div> <div class="mkpl-col-value"> <div class="cell-content primary-font"><div>Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, TikTok</div></div> </div> </div> </div> <div class="mkpl-single-row"> <div class="mkpl-product-details cell cell-col-1"> <div class="mkpl-prod-image"> <div class="mkpl-product-container"><div class="mkpl-product-image-container"><a href="https://sproutsocial.pxf.io/c/1955282/1842381/19698?subid1=FARBZmtZ0cAvGsP0rUSX6n_w07NqKNQGTVw&subid2=https%3A%2F%2Fwww.forbes.com%2Fadvisor%2Fbusiness%2Fbest-social-media-management-software%2F&subid3=Advisor_US&channel=organic" rel="nofollow" target="_blank" class="primary-font" data-mktp-conversion='{"clickText":"Image Link","clickUrl":"https:\/\/sproutsocial.pxf.io\/c\/1955282\/1842381\/19698?subid1=FARBZmtZ0cAvGsP0rUSX6n_w07NqKNQGTVw&subid2=https%3A%2F%2Fwww.forbes.com%2Fadvisor%2Fbusiness%2Fbest-social-media-management-software%2F&subid3=Advisor_US&channel=organic","partnerName":"Impact"}' ><img decoding="async" src="https://www.forbes.com/advisor/wp-content/uploads/2023/09/sprout-social.png" class="mkpl-product-image" alt="Sprout Social" /></a></div><div class="mkpl-product-name primary-font"><a href="https://sproutsocial.pxf.io/c/1955282/1842381/19698?subid1=FARBZmtZ0cAvGsP0rUSX6n_w07NqKNQGTVw&subid2=https%3A%2F%2Fwww.forbes.com%2Fadvisor%2Fbusiness%2Fbest-social-media-management-software%2F&subid3=Advisor_US&channel=organic" rel="nofollow" target="_blank" class="primary-font" data-mktp-conversion='{"clickText":"Sprout Social","clickUrl":"https:\/\/sproutsocial.pxf.io\/c\/1955282\/1842381\/19698?subid1=FARBZmtZ0cAvGsP0rUSX6n_w07NqKNQGTVw&subid2=https%3A%2F%2Fwww.forbes.com%2Fadvisor%2Fbusiness%2Fbest-social-media-management-software%2F&subid3=Advisor_US&channel=organic","partnerName":"Impact"}' >Sprout Social</a></div></div> </div> <div class="mkpl-prod-rating"> <div class="mkpl-product-rating-container mkpl-tooltip-trigger" data-tooltip-text="Our ratings take into account a product's rewards, fees, rates and other category-specific attributes. All ratings are determined solely by our editorial team."><div class="mkpl-logo-container"><img decoding="async" class="mkpl-rating-vertical-logo" height="11" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/forbes-advisor.svg" alt="Forbes Advisor" /></div><div class="mkpl-product-rating"><div class="mkpl-product-rating-txt primary-font">4.0</div><div class="mkpl-star-rating-container"><div class="mkpl-rating-stars"><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/filled-star.svg" alt="" /><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/filled-star.svg" alt="" /><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/filled-star.svg" alt="" /><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/filled-star.svg" alt="" /><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/outline-star.svg" alt="" /></div></div><div class="mkpl-product-rating-tooltip"><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/tooltip.svg" alt="" /></div> </div> </div> </div> <div class="mkpl-prod-cta"> <div class="mkpl-product-cta-container advisor"><div><a class="mkpl-product-cta-button primary-font" href="https://sproutsocial.pxf.io/c/1955282/1842381/19698?subid1=FARBZmtZ0cAvGsP0rUSX6n_w07NqKNQGTVw&subid2=https%3A%2F%2Fwww.forbes.com%2Fadvisor%2Fbusiness%2Fbest-social-media-management-software%2F&subid3=Advisor_US&channel=organic" rel="nofollow" target="_blank" data-mktp-conversion='{"clickText":"Learn More","clickUrl":"https:\/\/sproutsocial.pxf.io\/c\/1955282\/1842381\/19698?subid1=FARBZmtZ0cAvGsP0rUSX6n_w07NqKNQGTVw&subid2=https%3A%2F%2Fwww.forbes.com%2Fadvisor%2Fbusiness%2Fbest-social-media-management-software%2F&subid3=Advisor_US&channel=organic","partnerName":"Impact"}' ><span class="primary-font">Learn More</span></a></div><div class="mkpl-cta-subtext primary-font"><p>On Sprout Social’s Website</p></div></div> </div> </div> <div class="mkpl-single-column cell cell-col-2"> <div class="mkpl-col-name"> Pricing </div> <div class="mkpl-col-value"> <div class="cell-content primary-font"><div>$249 to $499 per month, billed annually</div></div> </div> </div> <div class="mkpl-single-column cell cell-col-3"> <div class="mkpl-col-name"> Free Option </div> <div class="mkpl-col-value"> <div class="cell-content primary-font"><div>30-day trial</div></div> </div> </div> <div class="mkpl-single-column cell cell-col-4"> <div class="mkpl-col-name"> Supported Platforms </div> <div class="mkpl-col-value"> <div class="cell-content primary-font"><div>Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn and more</div></div> </div> </div> </div> </div> </div> </div> <div class="mkpl-desktop-table-container" style="display: none" id="mkpl-table-container"> <div id="mkpl-table-main-container"> <div id="mkpl-table-scroll" class="table-container " > <table id="mkpl-market-table" data-mc="0" data-tcc="6" class="mkpl-marketplace_tables table style-1" style="text-align: left"> <tr class="thead" style=""> <th style="text-align: left" class="primary-font"> COMPANY </th> <th style="text-align: left" class="primary-font"> FORBES ADVISOR RATING </th> <th style="text-align: left" class="primary-font"> PRICING </th> <th style="text-align: left" class="primary-font"> FREE OPTION </th> <th style="text-align: left" class="primary-font"> SUPPORTED PLATFORMS </th> <th style="text-align: left" class="primary-font"> LEARN MORE </th> </tr> <tr style="background-color: #f8f8f8"> <td class=" product-image" > <div class="mkpl-product-container"><div class="mkpl-product-image-container"><a href="https://appwiki.nl/link/brand/cSAoU7bMzxZyr9hJndcaLWtPasWVVtBo?sub1=FARBZmtZ0cAvGsP0rUSX6n_VUaiII0vnDoX&channel=organic" rel="nofollow" target="_blank" class="primary-font" data-mktp-conversion='{"clickText":"Image Link","clickUrl":"https:\/\/appwiki.nl\/link\/brand\/cSAoU7bMzxZyr9hJndcaLWtPasWVVtBo?sub1=FARBZmtZ0cAvGsP0rUSX6n_VUaiII0vnDoX&channel=organic","partnerName":"MVF"}' ><img decoding="async" src="https://www.forbes.com/advisor/wp-content/uploads/2023/03/zoho_social-removebg-preview.png" class="mkpl-product-image" alt="Zoho Social" /></a></div><div class="mkpl-product-name primary-font"><a href="https://appwiki.nl/link/brand/cSAoU7bMzxZyr9hJndcaLWtPasWVVtBo?sub1=FARBZmtZ0cAvGsP0rUSX6n_VUaiII0vnDoX&channel=organic" rel="nofollow" target="_blank" class="primary-font" data-mktp-conversion='{"clickText":"Zoho Social","clickUrl":"https:\/\/appwiki.nl\/link\/brand\/cSAoU7bMzxZyr9hJndcaLWtPasWVVtBo?sub1=FARBZmtZ0cAvGsP0rUSX6n_VUaiII0vnDoX&channel=organic","partnerName":"MVF"}' >Zoho Social</a></div></div> </td> <td class=" ratings" > <div class="mkpl-product-rating-container mkpl-tooltip-trigger" data-tooltip-text="Our ratings take into account a product's rewards, fees, rates and other category-specific attributes. All ratings are determined solely by our editorial team."><div class="mkpl-logo-container"><img decoding="async" class="mkpl-rating-vertical-logo" height="11" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/forbes-advisor.svg" alt="Forbes Advisor" /></div><div class="mkpl-product-rating"><div class="mkpl-product-rating-txt primary-font">4.6</div><div class="mkpl-star-rating-container"><div class="mkpl-rating-stars"><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/filled-star.svg" alt="" /><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/filled-star.svg" alt="" /><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/filled-star.svg" alt="" /><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/filled-star.svg" alt="" /><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/half-star.svg" alt="" /></div></div><div class="mkpl-product-rating-tooltip"><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/tooltip.svg" alt="" /></div> </div> </div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font"><div>$10 to $40 per month, billed annually</div></div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font"><div>Yes</div></div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font"><div>Instagram, Facebook, Twitter, LinkedIn, Google Business Profile</div></div> </td> <td class=" product-cta" > <div class="mkpl-product-cta-container advisor"><div><a class="mkpl-product-cta-button primary-font" href="https://appwiki.nl/link/brand/cSAoU7bMzxZyr9hJndcaLWtPasWVVtBo?sub1=FARBZmtZ0cAvGsP0rUSX6n_VUaiII0vnDoX&channel=organic" rel="nofollow" target="_blank" data-mktp-conversion='{"clickText":"Learn More","clickUrl":"https:\/\/appwiki.nl\/link\/brand\/cSAoU7bMzxZyr9hJndcaLWtPasWVVtBo?sub1=FARBZmtZ0cAvGsP0rUSX6n_VUaiII0vnDoX&channel=organic","partnerName":"MVF"}' ><span class="primary-font">Learn More</span></a></div><div class="mkpl-cta-subtext primary-font"><p>On Zoho’s Website</p></div></div> </td> </tr> <tr style="background-color: #f8f8f8"> <td class=" product-image" > <div class="mkpl-product-container"><div class="mkpl-product-image-container"><a href="https://www.forbes.com/advisor/business/best-social-media-management-software/#buffer_section" class="primary-font" data-mktp-misc-click='{"clickText":"Image Link","clickType":"Jump Link","referenceText":""}' ><img decoding="async" src="https://www.forbes.com/advisor/wp-content/uploads/2024/01/Buffer-Logo-removebg-preview.png" class="mkpl-product-image" alt="Buffer" /></a></div><div class="mkpl-product-name primary-font"><a href="https://www.forbes.com/advisor/business/best-social-media-management-software/#buffer_section" class="primary-font" data-mktp-misc-click='{"clickText":"Buffer","clickType":"Jump Link","referenceText":""}' >Buffer</a></div></div> </td> <td class=" ratings" > <div class="mkpl-product-rating-container mkpl-tooltip-trigger" data-tooltip-text="Our ratings take into account a product's rewards, fees, rates and other category-specific attributes. All ratings are determined solely by our editorial team."><div class="mkpl-logo-container"><img decoding="async" class="mkpl-rating-vertical-logo" height="11" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/forbes-advisor.svg" alt="Forbes Advisor" /></div><div class="mkpl-product-rating"><div class="mkpl-product-rating-txt primary-font">4.5</div><div class="mkpl-star-rating-container"><div class="mkpl-rating-stars"><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/filled-star.svg" alt="" /><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/filled-star.svg" alt="" /><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/filled-star.svg" alt="" /><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/filled-star.svg" alt="" /><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/half-star.svg" alt="" /></div></div><div class="mkpl-product-rating-tooltip"><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/tooltip.svg" alt="" /></div> </div> </div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font"><div>$6 to $120 per month per channel</div></div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font"><div>Yes</div></div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font"><div>Twitter, Facebook, Instagram, Pinterest, LinkedIn</div></div> </td> <td class=" product-cta" > <div class="mkpl-product-cta-container advisor"><div><a class="mkpl-product-cta-button primary-font" href="https://www.forbes.com/advisor/business/best-social-media-management-software/#buffer_section" data-mktp-misc-click='{"clickText":"View More","clickType":"Jump Link","referenceText":""}' ><span class="primary-font">View More</span></a></div><div class="mkpl-cta-subtext primary-font"></div></div> </td> </tr> <tr style="background-color: #f8f8f8"> <td class=" product-image" > <div class="mkpl-product-container"><div class="mkpl-product-image-container"><a href="https://www.dpbolvw.net/click-9311742-15771949?sid=FARBZmtZ0cAvGsP0rUSX6n_h3f0YdZjfuEo&channel=organic" rel="nofollow" target="_blank" class="primary-font" data-mktp-conversion='{"clickText":"Image Link","clickUrl":"https:\/\/www.dpbolvw.net\/click-9311742-15771949?sid=FARBZmtZ0cAvGsP0rUSX6n_h3f0YdZjfuEo&channel=organic","partnerName":"Commission Junction"}' ><img decoding="async" src="https://www.forbes.com/advisor/wp-content/uploads/2024/10/Hootsuite-saffron-rgb-3.webp" class="mkpl-product-image" alt="Hootsuite" /></a></div><div class="mkpl-product-name primary-font"><a href="https://www.dpbolvw.net/click-9311742-15771949?sid=FARBZmtZ0cAvGsP0rUSX6n_h3f0YdZjfuEo&channel=organic" rel="nofollow" target="_blank" class="primary-font" data-mktp-conversion='{"clickText":"Hootsuite","clickUrl":"https:\/\/www.dpbolvw.net\/click-9311742-15771949?sid=FARBZmtZ0cAvGsP0rUSX6n_h3f0YdZjfuEo&channel=organic","partnerName":"Commission Junction"}' >Hootsuite</a></div></div> </td> <td class=" ratings" > <div class="mkpl-product-rating-container mkpl-tooltip-trigger" data-tooltip-text="Our ratings take into account a product's rewards, fees, rates and other category-specific attributes. All ratings are determined solely by our editorial team."><div class="mkpl-logo-container"><img decoding="async" class="mkpl-rating-vertical-logo" height="11" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/forbes-advisor.svg" alt="Forbes Advisor" /></div><div class="mkpl-product-rating"><div class="mkpl-product-rating-txt primary-font">4.5</div><div class="mkpl-star-rating-container"><div class="mkpl-rating-stars"><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/filled-star.svg" alt="" /><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/filled-star.svg" alt="" /><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/filled-star.svg" alt="" /><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/filled-star.svg" alt="" /><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/half-star.svg" alt="" /></div></div><div class="mkpl-product-rating-tooltip"><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/tooltip.svg" alt="" /></div> </div> </div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font"><div>$99 to $249 per month, billed annually</div></div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font"><div>30 days</div></div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font"><div>Facebook, Instagram, Twitter, Pinterest, YouTube, LinkedIn and more</div></div> </td> <td class=" product-cta" > <div class="mkpl-product-cta-container advisor"><div><a class="mkpl-product-cta-button primary-font" href="https://www.dpbolvw.net/click-9311742-15771949?sid=FARBZmtZ0cAvGsP0rUSX6n_h3f0YdZjfuEo&channel=organic" rel="nofollow" target="_blank" data-mktp-conversion='{"clickText":"Learn More","clickUrl":"https:\/\/www.dpbolvw.net\/click-9311742-15771949?sid=FARBZmtZ0cAvGsP0rUSX6n_h3f0YdZjfuEo&channel=organic","partnerName":"Commission Junction"}' ><span class="primary-font">Learn More</span></a></div><div class="mkpl-cta-subtext primary-font"><p>On Hootsuite’s Website</p></div></div> </td> </tr> <tr style="background-color: #f8f8f8"> <td class=" product-image" > <div class="mkpl-product-container"><div class="mkpl-product-image-container"><a href="https://mktp.us/SocialPilot" rel="nofollow" target="_blank" class="primary-font" data-mktp-link='{"clickText":"Image Link","clickCat":"Primary","clickUrl":"https:\/\/mktp.us\/SocialPilot","clickType":"external"}' ><img decoding="async" src="https://www.forbes.com/advisor/wp-content/uploads/2024/09/socialpilot.png" class="mkpl-product-image" alt="SocialPilot" /></a></div><div class="mkpl-product-name primary-font"><a href="https://mktp.us/SocialPilot" rel="nofollow" target="_blank" class="primary-font" data-mktp-link='{"clickText":"SocialPilot","clickCat":"Primary","clickUrl":"https:\/\/mktp.us\/SocialPilot","clickType":"external"}' >SocialPilot</a></div></div> </td> <td class=" ratings" > <div class="mkpl-product-rating-container mkpl-tooltip-trigger" data-tooltip-text="Our ratings take into account a product's rewards, fees, rates and other category-specific attributes. All ratings are determined solely by our editorial team."><div class="mkpl-logo-container"><img decoding="async" class="mkpl-rating-vertical-logo" height="11" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/forbes-advisor.svg" alt="Forbes Advisor" /></div><div class="mkpl-product-rating"><div class="mkpl-product-rating-txt primary-font">4.2</div><div class="mkpl-star-rating-container"><div class="mkpl-rating-stars"><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/filled-star.svg" alt="" /><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/filled-star.svg" alt="" /><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/filled-star.svg" alt="" /><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/filled-star.svg" alt="" /><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/outline-star.svg" alt="" /></div></div><div class="mkpl-product-rating-tooltip"><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/tooltip.svg" alt="" /></div> </div> </div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font"><div>$25.50 to $170 per month, billed annually</div></div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font"><div>14-day trial</div></div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font"><div>Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, TikTok</div></div> </td> <td class=" product-cta" > <div class="mkpl-product-cta-container advisor"><div><a class="mkpl-product-cta-button primary-font" href="https://mktp.us/SocialPilot" rel="nofollow" target="_blank" data-mktp-link='{"clickText":"Learn More","clickCat":"Primary","clickUrl":"https:\/\/mktp.us\/SocialPilot","clickType":"external"}' ><span class="primary-font">Learn More</span></a></div><div class="mkpl-cta-subtext primary-font"><p>On SocialPilot’s Website</p></div></div> </td> </tr> <tr style="background-color: #f8f8f8"> <td class=" product-image" > <div class="mkpl-product-container"><div class="mkpl-product-image-container"><a href="https://sproutsocial.pxf.io/c/1955282/1842381/19698?subid1=FARBZmtZ0cAvGsP0rUSX6n_w07NqKNQGTVw&subid2=https%3A%2F%2Fwww.forbes.com%2Fadvisor%2Fbusiness%2Fbest-social-media-management-software%2F&subid3=Advisor_US&channel=organic" rel="nofollow" target="_blank" class="primary-font" data-mktp-conversion='{"clickText":"Image Link","clickUrl":"https:\/\/sproutsocial.pxf.io\/c\/1955282\/1842381\/19698?subid1=FARBZmtZ0cAvGsP0rUSX6n_w07NqKNQGTVw&subid2=https%3A%2F%2Fwww.forbes.com%2Fadvisor%2Fbusiness%2Fbest-social-media-management-software%2F&subid3=Advisor_US&channel=organic","partnerName":"Impact"}' ><img decoding="async" src="https://www.forbes.com/advisor/wp-content/uploads/2023/09/sprout-social.png" class="mkpl-product-image" alt="Sprout Social" /></a></div><div class="mkpl-product-name primary-font"><a href="https://sproutsocial.pxf.io/c/1955282/1842381/19698?subid1=FARBZmtZ0cAvGsP0rUSX6n_w07NqKNQGTVw&subid2=https%3A%2F%2Fwww.forbes.com%2Fadvisor%2Fbusiness%2Fbest-social-media-management-software%2F&subid3=Advisor_US&channel=organic" rel="nofollow" target="_blank" class="primary-font" data-mktp-conversion='{"clickText":"Sprout Social","clickUrl":"https:\/\/sproutsocial.pxf.io\/c\/1955282\/1842381\/19698?subid1=FARBZmtZ0cAvGsP0rUSX6n_w07NqKNQGTVw&subid2=https%3A%2F%2Fwww.forbes.com%2Fadvisor%2Fbusiness%2Fbest-social-media-management-software%2F&subid3=Advisor_US&channel=organic","partnerName":"Impact"}' >Sprout Social</a></div></div> </td> <td class=" ratings" > <div class="mkpl-product-rating-container mkpl-tooltip-trigger" data-tooltip-text="Our ratings take into account a product's rewards, fees, rates and other category-specific attributes. All ratings are determined solely by our editorial team."><div class="mkpl-logo-container"><img decoding="async" class="mkpl-rating-vertical-logo" height="11" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/forbes-advisor.svg" alt="Forbes Advisor" /></div><div class="mkpl-product-rating"><div class="mkpl-product-rating-txt primary-font">4.0</div><div class="mkpl-star-rating-container"><div class="mkpl-rating-stars"><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/filled-star.svg" alt="" /><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/filled-star.svg" alt="" /><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/filled-star.svg" alt="" /><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/filled-star.svg" alt="" /><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/outline-star.svg" alt="" /></div></div><div class="mkpl-product-rating-tooltip"><img decoding="async" src="https://www.forbes.com/advisor/wp-content/plugins/marketplace-tables/public/images/tooltip.svg" alt="" /></div> </div> </div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font"><div>$249 to $499 per month, billed annually</div></div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font"><div>30-day trial</div></div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font"><div>Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn and more</div></div> </td> <td class=" product-cta" > <div class="mkpl-product-cta-container advisor"><div><a class="mkpl-product-cta-button primary-font" href="https://sproutsocial.pxf.io/c/1955282/1842381/19698?subid1=FARBZmtZ0cAvGsP0rUSX6n_w07NqKNQGTVw&subid2=https%3A%2F%2Fwww.forbes.com%2Fadvisor%2Fbusiness%2Fbest-social-media-management-software%2F&subid3=Advisor_US&channel=organic" rel="nofollow" target="_blank" data-mktp-conversion='{"clickText":"Learn More","clickUrl":"https:\/\/sproutsocial.pxf.io\/c\/1955282\/1842381\/19698?subid1=FARBZmtZ0cAvGsP0rUSX6n_w07NqKNQGTVw&subid2=https%3A%2F%2Fwww.forbes.com%2Fadvisor%2Fbusiness%2Fbest-social-media-management-software%2F&subid3=Advisor_US&channel=organic","partnerName":"Impact"}' ><span class="primary-font">Learn More</span></a></div><div class="mkpl-cta-subtext primary-font"><p>On Sprout Social’s Website</p></div></div> </td> </tr> </table> <div class="mkpl-table-navigation-arrows" data-mktp-misc-click='{"clickText":"Silder","clickType":"Button","referenceText":""}' > <button type="button" id="left-arrow"> <img decoding="async" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAcAAAAMCAYAAACulacQAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAADJSURBVHgBXZCxDcIwEEXvLrbTMgIjeAQXQB0aUiBENgAmIBswQkJJg6iQaGAF2CBskBY5wbEjWXLiwjr73f//dAijo5JiEse01Zrd2BhwgS8DIDnXcgBFjAUASltWkeY5eTBPSwcSW9ZMM3W/rr+9crY6HxEgcwCBeuD+yQFCyPsH/pePy+bj3YiCzLaNTDgDumuRlidb7o2BmpCUV2M4EAJmrqFtmHzaXAxtfAOAqRrNVRgJ+mcOFryt4dQuIR8o/ZaEoB1rWNkBtuxEvL1bUnQAAAAASUVORK5CYII=" alt="Left Arrow" /> </button> <button type="button" id="right-arrow"> <img decoding="async" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAcAAAAMCAYAAACulacQAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAADQSURBVHgBdVC5DcJAENw53pAS6AA6wAlPCAGCDLsSoAJEBXwJEDk0JrA7wCW4BMeH5GXP2MggscHenEYzNzew5rt2PVULrdNt6DoJlUY1GEsCrWp1BNZ41/oiAV7LGQPo1hrYlEmYNRLrlNVDYIuJ9/eL7WRKs7yzE4OUJTABwR7M9puPspj+9NiD4tDglGml6M8YolJchrNTh8CewCaJyr8u1plt9tc8ECTQLQ+EN4FAYJuIXf9iTwq3qimBhWDm6KnZKb9bzUpgRFrz4be+FwjJTXtIGD7JAAAAAElFTkSuQmCC" alt="Right Arrow"/> </button> </div> </div> <button type="button" class="primary-font" id="seeMoreBtn" style="display: none;" data-mktp-misc-click='{"clickText":"See More","clickType":"Button","referenceText":""}' >See More</button> <button type="button" class="primary-font" id="seeLessBtn" style="display: none;" data-mktp-misc-click='{"clickText":"See Less","clickType":"Button","referenceText":""}' >See Less</button> </div> </div></div> </div> </div> <hr/> <div id="what_is_social_media_management_software_section" class="article-section toc-section-element toc-element " > <h2>What Is Social Media Management Software?</h2> <div class="section-content wysiwyg-content blue-bullets "> <p>Social media management software enables users to connect multiple social media accounts and post social media content in advance to those accounts from a single interface. For example, it allows a restaurant marketing manager to schedule posts to the restaurant’s Twitter, Facebook, TikTok and Instagram accounts a week, a month or a year in advance. Social media management software typically also includes features, such as analytics tools, brand awareness campaign tools and communication tools, to help marketing departments use social media marketing campaigns to their fullest potential.</p> </div> </div> <hr/> <div id="how_to_choose_the_best_social_media_management_tools_section" class="article-section toc-section-element toc-element " > <h2>How To Choose the Best Social Media Management Tools</h2> <div class="section-content wysiwyg-content blue-bullets "> <p>It can be overwhelming determining which social media management tool is right for you because of the large number of software options available. The best way to choose the right tool for you is to start with clarifying your priorities and goals when it comes to social media. How many social media outlets can you realistically create content for on a consistent basis? How many hours per week do you want to devote to social media? How much of your budget do you want to devote to social media? Once you answer these questions, it will be easier to search through the software features that will coincide with your priorities.</p> <h3>Essential Features</h3> <p>Your social media management tools should help you capture the eye of new followers and drive engagement with your current followers. To do this, you need to post often and know when to post at the best time. There are a few features that will help you do this:</p> <ul> <li><strong>Platform integration:</strong> Keeping up with your Facebook, Twitter, Instagram, TikTok, Pinterest and other social media sites is too much. When looking for a social media management software, make sure it enables you to manage all your social media platforms from one single dashboard.</li> <li><strong>Content calendar:</strong> A visual content calendar helps you plan all your social media posts and social media campaigns and for a specific period of time. This helps save time, organize your social media marketing plan, track how your social media content is performing and helps create consistency in posting. This will help you plan a week’s, month’s or even a year’s worth of social media content all at once.</li> <li><strong>Scheduling tools:</strong> Scheduling tools are one of the most important features of a good social media management software. Once you have mapped out what you will post in a certain time period, it is helpful to schedule those posts all at once. Automatically scheduling posts ahead of time frees up your time to concentrate on creating engaging content.</li> <li><strong>Post optimization tool:</strong> Scheduling great content won’t move the needle unless you are posting it when your ideal audience is online to see it. Because social media audiences vary, so do optimal posting times for your specific social media audience. Finding a social media management tool that is able to share your content at a time that fits best for your unique audience will ensure your content gets in front of as many people as possible.</li> <li><strong>Analytics and reporting tools:</strong> Analytics is critical in determining what social media strategies are working and what social media strategies are not working.</li> <li><strong>Keyword monitoring:</strong> No one can be on social media all the time, which is where keyword monitoring tools come into play. Keyword monitoring allows you to find all the conversations where your brand is mentioned so that you can join the dialogue if you choose.</li> </ul> <h3>Managed Account Types and Amounts</h3> <p>These days, most social media management software companies integrate with the top social media platforms, such as Twitter, Facebook, YouTube, Instagram and LinkedIn. SocialPilot was one of the first to integrate with the popular video-sharing platform TikTok. However, slowly but surely, most of the other software platforms have as well.</p> <p>Not all social media management software platforms integrate with the multiplatform messaging app WhatsApp. While some platforms, such as Buffer and SproutSocial, allow users to schedule and push text, images, audio, video and PDF automatically to their customers on WhatsApp, other platforms, such as Zoho Social do not.</p> <h3>Company Size/Team Size</h3> <p>Company size will help determine what features you need in your social media management software. For example, if you are a solopreneur in charge of managing your own Instagram and TikTok accounts, you will have much different software needs than a social media manager managing all eight separate social media platforms for 10 different brands.</p> <p>Solopreneurs or time-strapped marketing managers in charge of their company’s social media channels will look for a software platform that has several automation features. Automation tools help save time by scheduling posts in advance, automatically sharing new blog posts to your preferred social media platforms and customizing posts per social media platform. Along with the set-it-and-forget-it social media scheduler, an affordable price is also important for small businesses. Some social media management software, such as Buffer have a robust free plan that might be more than suitable for solopreneurs or small businesses to manage their social media accounts.</p> <p>Social media managers who run large accounts or those who manage accounts for several companies or brands tend to work with teams. If this is the case for you, it is important to find a social media management software that will allow team members to work together without stepping on anyone’s toes or doubling efforts. Some team collaborating features to look for when comparing social media management software are:</p> <ul> <li>Assign roles to different team members</li> <li>Assign tasks to different team members</li> <li>Account permissions to give team members different levels of authority over the account</li> <li>Collision detection tools to avoid a situation where multiple team members send duplicate or conflicting responses when replying to the same message</li> </ul> <h3>Reporting and Analytics</h3> <p>If you are going to put time and energy into creating social media content, it is important to know if that social media content is working for you. Most social media management software include reporting and analytic tools. These tools can help you decipher your social media strategy’s return on investment. It can answer questions, such as whether it is advantageous to continue to post on Twitter, what social media post garnered the most engagement, how many followers you gain every month on Facebook and which network drove the most brand awareness for a particular product launch.</p> <p>Hootsuite’s reporting capabilities are some of the best on the market. The platform gives users a 360-degree view of all social networks from one dashboard where you can set performance benchmarks and monitor improvements over time. Hootsuite users can also create customizable reports, get updates on the best times to post to optimize the best results and easy-to-read graphs on how your social media channels and campaigns drive leads, conversions and sales.</p> <p>Sprout Social is another platform with power analytics and reporting tools. The software enables users to set certain demographic and geographic measurements to measure how their audience is engaging with their content. Sprout can monitor keywords across all social media alerting users when their name is mentioned, analyze audience growth, demographics, engagement and impressions across all social media platforms. Sprout Social even allows users to compare their social media performance to their competitor’s social media performance.</p> <h3>Free vs. Paid Software</h3> <p>Several top social media management software platforms, including the ones we outlined here, have a forever-free plan. Generally, these plans have limited features and functions. They may limit the number of social media accounts you can post to, limit the number of users allowed on your plan or restrict access to analytics. For example, Buffer’s forever-free plan allows users to schedule content on up to three social media channels. Zoho Social’s free plan is more robust, allowing users to post to seven social media channels as well as access Zoho Social’s browser extension, zShare, and the ability to add one team member to their Zoho Social Portal.</p> <p>While these limitations may not be an issue when you are first getting started, they can limit your ability to scale unless you upgrade to a paid plan. When signing up for a free plan, it is important to research the software’s paid plans. Do they contain the features you think you will need as you grow your business? How affordable is its basic plan versus its most expensive plan? When making a business plan for the next five years, when do you think you will need to upgrade to a paid social media management software and what software features do you think will be most important for your business? Try to find software that has a free plan for the time being, but also has paid plans that will help you meet your company’s future goals.</p> <div id="featured-partners" class="multi-featured-products count-2 with-fp-disclosure-icon " data-mktp-container='{"componentTitle":"Featured Partners","componentType":"Featured Partners Global Widget ShortCode"}'><p class="featured-partners-heading">Featured Partners</p><div class="fp-wrapper " data-mktp-list='{"listName":"Featured Partners Global Widgets","productsOnPage":"2","appliedFilters":"","pageNumber":1}'><div class="featured-partner-wrapper"><div class="fp-disclosure-text">Advertisement</div><div class="fp-disclosure-icon-wrapper pointer tooltip-tippy-fp" title="We receive compensation from our partners for Featured Offer placements. 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Buffer is one of the more affordable software platforms. Buffer’s paid plans start at $5 per month per channel and include planning and publishing tools, analytics tools, engagement tools and a landing page builder. Its most expensive plan, the Agency plan, is $100 per month for 10 channels and includes unlimited team members and clients along with draft collaboration tools.</p> <p>Sprout Social’s paid plans start at $249 per month for five social media channels and include an all-in-one social inbox to monitor comments across the social media channels, a social content calendar and profiles, keywords and locations monitoring. For $399 a month, its Professional plan includes unlimited social media channels, competitive reports for Instagram, Facebook and Twitter, scheduling for optimal send times, response rate and time analysis reports and more.</p> <p>How much you spend on your social media management software depends on how much revenue you generate from social media. If your business only posts a few times a week to a few social media channels, it might not be a smart idea to buy the most expensive plan with all the automation and analytical bells and whistles. However, if you are an e-commerce store that posts multiple times a day to multiple channels, purchasing an all-inclusive plan that will help you post at the ideal time, respond to multiple customers throughout the day and track your social media ROI is probably worth the extra money.</p> </div> </div> <hr/> <div id="methodology_section" class="article-section toc-section-element toc-element " > <h2>Methodology</h2> <div class="section-content wysiwyg-content blue-bullets "> <p>Posting great content is just part of a cohesive social media marketing plan. Marketers must also be able to interpret the results of marketing campaigns. More advanced software plans should include features that analyze results of individual posts, suggest Twitter hashtags, track relevant social conversations and gain real-time insights from social media to make business decisions.</p> <p>To choose the best social media management software for this article’s ranking, Forbes Advisor compared each company based on important factors that include ease of use, cost and fees, customer support and features and functionality. We ranked each company on these factors based on a rating system, with the highest score being five out of five stars.</p> <p>Here’s what we looked at to compile the rankings in each category:</p> <ul> <li><strong>Ease of use:</strong> First and foremost, we looked for social media management software that are easy to use and navigate.</li> <li><strong>Cost and fees:</strong> Social media management software with free versions were given preference in our ranking, although free trials also influenced our views. Plans with high ongoing costs were included if the features and functions provided a good value in return.</li> <li><strong>Customer support:</strong> We looked at companies and compared them based on their customer support options, including whether clients have access to live customer support.</li> <li><strong>Features and functionality:</strong> Finally, we compared social media management software companies based on their functions and features, giving preference to programs with the best features and tools for their ideal client base.</li> </ul> </div> </div> <hr/><div id="frequently_asked_questions_faqs_section" class="faq-section article-section toc-section-element toc-element"> <h2 class="title"> Frequently Asked Questions (FAQs) </h2> <div class="main-faqs faq-2021 faq-v2" data-mktp-container='{"componentTitle":"Frequently Asked Questions (FAQs) ","componentType":"FAQ Component"}'> <div class="faqs" data-mktp-misc-click='{"clickText":"What are the best social media management tools?","clickType":"Accordion","referenceText":""}'> <div class="faq-question"> <div class="plus-minus"> <svg width="18" height="17" viewBox="0 0 18 17" fill="none" xmlns="http://www.w3.org/2000/svg" class="plus"> <line x1="9.22461" y1="1.78491" x2="9.22461" y2="15.2933" stroke="black" stroke-width="2" stroke-linecap="round" /> <line x1="16.5332" y1="8.83374" x2="1.46654" y2="8.83374" stroke="black" stroke-width="2" stroke-linecap="round" /> </svg> <svg width="18" height="2" viewBox="0 0 18 2" fill="none" xmlns="http://www.w3.org/2000/svg" class="minus"> <line x1="16.5332" y1="1" x2="1.46654" y2="0.999999" stroke="black" stroke-width="2" stroke-linecap="round" /> </svg> </div> <h3 class="question-text">What are the best social media management tools?</h3> </div> <div class="faq-answer wysiwyg-content"> <p>Hootsuite, Sprout Social and Buffer are three of the top social media management tools available on the market. Hootsuite is ideal for all companies that use all social media channels while Sprout Social has great analytics features. Buffer is a great option for companies looking for an affordable social media management software.</p> </div> </div> <div class="faqs" data-mktp-misc-click='{"clickText":"What is the purpose of social media management software tools? ","clickType":"Accordion","referenceText":""}'> <div class="faq-question"> <div class="plus-minus"> <svg width="18" height="17" viewBox="0 0 18 17" fill="none" xmlns="http://www.w3.org/2000/svg" class="plus"> <line x1="9.22461" y1="1.78491" x2="9.22461" y2="15.2933" stroke="black" stroke-width="2" stroke-linecap="round" /> <line x1="16.5332" y1="8.83374" x2="1.46654" y2="8.83374" stroke="black" stroke-width="2" stroke-linecap="round" /> </svg> <svg width="18" height="2" viewBox="0 0 18 2" fill="none" xmlns="http://www.w3.org/2000/svg" class="minus"> <line x1="16.5332" y1="1" x2="1.46654" y2="0.999999" stroke="black" stroke-width="2" stroke-linecap="round" /> </svg> </div> <h3 class="question-text">What is the purpose of social media management software tools? </h3> </div> <div class="faq-answer wysiwyg-content"> <p>Social media management software allows users to post content in advance to various social media accounts from a single user interface (UI). Additional features, such as analytics tools, brand awareness campaign tools and communication tools, are also available, depending on the software company and plan.</p> </div> </div> <div class="faqs" data-mktp-misc-click='{"clickText":"Why are social media management tools important? ","clickType":"Accordion","referenceText":""}'> <div class="faq-question"> <div class="plus-minus"> <svg width="18" height="17" viewBox="0 0 18 17" fill="none" xmlns="http://www.w3.org/2000/svg" class="plus"> <line x1="9.22461" y1="1.78491" x2="9.22461" y2="15.2933" stroke="black" stroke-width="2" stroke-linecap="round" /> <line x1="16.5332" y1="8.83374" x2="1.46654" y2="8.83374" stroke="black" stroke-width="2" stroke-linecap="round" /> </svg> <svg width="18" height="2" viewBox="0 0 18 2" fill="none" xmlns="http://www.w3.org/2000/svg" class="minus"> <line x1="16.5332" y1="1" x2="1.46654" y2="0.999999" stroke="black" stroke-width="2" stroke-linecap="round" /> </svg> </div> <h3 class="question-text">Why are social media management tools important? </h3> </div> <div class="faq-answer wysiwyg-content"> <p>Social media management tools allow marketing managers, small business owners and content creators to save time by scheduling social media posts in advance to multiple accounts, view top-level metrics and generate viable leads from social media.</p> </div> </div> <div class="faqs" data-mktp-misc-click='{"clickText":"What types of social media tools are there?","clickType":"Accordion","referenceText":""}'> <div class="faq-question"> <div class="plus-minus"> <svg width="18" height="17" viewBox="0 0 18 17" fill="none" xmlns="http://www.w3.org/2000/svg" class="plus"> <line x1="9.22461" y1="1.78491" x2="9.22461" y2="15.2933" stroke="black" stroke-width="2" stroke-linecap="round" /> <line x1="16.5332" y1="8.83374" x2="1.46654" y2="8.83374" stroke="black" stroke-width="2" stroke-linecap="round" /> </svg> <svg width="18" height="2" viewBox="0 0 18 2" fill="none" xmlns="http://www.w3.org/2000/svg" class="minus"> <line x1="16.5332" y1="1" x2="1.46654" y2="0.999999" stroke="black" stroke-width="2" stroke-linecap="round" /> </svg> </div> <h3 class="question-text">What types of social media tools are there?</h3> </div> <div class="faq-answer wysiwyg-content"> <p>Social media is always evolving as are the social media tools companies can use to streamline their social media workflow. New social media tools include content curation tools, social media scheduling apps, content creation tools and social media analytics tools.</p> </div> </div> <div class="faqs" data-mktp-misc-click='{"clickText":"How do I manage multiple social media accounts?","clickType":"Accordion","referenceText":""}'> <div class="faq-question"> <div class="plus-minus"> <svg width="18" height="17" viewBox="0 0 18 17" fill="none" xmlns="http://www.w3.org/2000/svg" class="plus"> <line x1="9.22461" y1="1.78491" x2="9.22461" y2="15.2933" stroke="black" stroke-width="2" stroke-linecap="round" /> <line x1="16.5332" y1="8.83374" x2="1.46654" y2="8.83374" stroke="black" stroke-width="2" stroke-linecap="round" /> </svg> <svg width="18" height="2" viewBox="0 0 18 2" fill="none" xmlns="http://www.w3.org/2000/svg" class="minus"> <line x1="16.5332" y1="1" x2="1.46654" y2="0.999999" stroke="black" stroke-width="2" stroke-linecap="round" /> </svg> </div> <h3 class="question-text">How do I manage multiple social media accounts?</h3> </div> <div class="faq-answer wysiwyg-content"> <p>Managing multiple social media accounts does not have to be overwhelming. Social media management software, such as Hootsuite and Sprout Social, make managing multiple accounts easy with content creation calendars, features that help automate postings and chatbots to respond to messages.</p> </div> </div> <div class="faqs" data-mktp-misc-click='{"clickText":"How do I manage a business social media account?","clickType":"Accordion","referenceText":""}'> <div class="faq-question"> <div class="plus-minus"> <svg width="18" height="17" viewBox="0 0 18 17" fill="none" xmlns="http://www.w3.org/2000/svg" class="plus"> <line x1="9.22461" y1="1.78491" x2="9.22461" y2="15.2933" stroke="black" stroke-width="2" stroke-linecap="round" /> <line x1="16.5332" y1="8.83374" x2="1.46654" y2="8.83374" stroke="black" stroke-width="2" stroke-linecap="round" /> </svg> <svg width="18" height="2" viewBox="0 0 18 2" fill="none" xmlns="http://www.w3.org/2000/svg" class="minus"> <line x1="16.5332" y1="1" x2="1.46654" y2="0.999999" stroke="black" stroke-width="2" stroke-linecap="round" /> </svg> </div> <h3 class="question-text">How do I manage a business social media account?</h3> </div> <div class="faq-answer wysiwyg-content"> <p>To manage a business social media account properly, you must understand the company’s brand, its target audience and its business goals for the social media account. Then, create a monthly and yearly content calendar to help achieve those business goals, post engaging content and analyze the social media metrics to determine if your content is helping you meet your business goals.</p> </div> </div> <div class="faqs" data-mktp-misc-click='{"clickText":"What is community management in social media?","clickType":"Accordion","referenceText":""}'> <div class="faq-question"> <div class="plus-minus"> <svg width="18" height="17" viewBox="0 0 18 17" fill="none" xmlns="http://www.w3.org/2000/svg" class="plus"> <line x1="9.22461" y1="1.78491" x2="9.22461" y2="15.2933" stroke="black" stroke-width="2" stroke-linecap="round" /> <line x1="16.5332" y1="8.83374" x2="1.46654" y2="8.83374" stroke="black" stroke-width="2" stroke-linecap="round" /> </svg> <svg width="18" height="2" viewBox="0 0 18 2" fill="none" xmlns="http://www.w3.org/2000/svg" class="minus"> <line x1="16.5332" y1="1" x2="1.46654" y2="0.999999" stroke="black" stroke-width="2" stroke-linecap="round" /> </svg> </div> <h3 class="question-text">What is community management in social media?</h3> </div> <div class="faq-answer wysiwyg-content"> <p>Community management is using social media to build an active online community to foster brand loyalists. Managing an online community requires constant monitoring of social media channels, engagement with customers, prospects and influencers and measuring feedback.</p> </div> </div> </div> </div> <hr/> </div> </div> </div> </div> <div class="article__editors-note article__editors-note-bottom"> Information provided on Forbes Advisor is for educational purposes only. Your financial situation is unique and the products and services we review may not be right for your circumstances. We do not offer financial advice, advisory or brokerage services, nor do we recommend or advise individuals or to buy or sell particular stocks or securities. Performance information may have changed since the time of publication. Past performance is not indicative of future results.<br/> <br/> Forbes Advisor adheres to strict editorial integrity standards. To the best of our knowledge, all content is accurate as of the date posted, though offers contained herein may no longer be available. 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getRandomInt: getRandomInt, } })(); var __linkTrackingController = (function (__cookie, __util, __prefetch) { var E2E_COOKIE_ADVISOR_USER_ID = 'fadve2etid'; var E2E_COOKIE_ADVISOR_USER_VISIT_COUNT = 'fadve2etidvcnt'; var E2E_COOKIE_ADVISOR_UTM = 'fadve2esrc'; var E2E_COOKIE_ORIGINAL_TID_PARAM = 'fadve2etid_oname'; var E2E_COOKIE_ORIGINAL_TID_VALUE = 'fadve2etid_oval'; var E2E_HOST = 'related.forbes.com'; var BANKRATE_HOST = 'oc.brcclx.com'; var POLICYGENIUS_HOST = "policygenius.go2cloud.org"; var CM_PREFIX_ID = '_spid'; var E2E_REDIRECT_URL = 'https://related.forbes.com/trf?o=gqT2vtgaO1NVU2O4ubzbbRKuqAIAh5jbhu-tB-B2XR9mkqq2r1uP3UQ86qlwjDTZcKefs9W1ct4iXHB8cr3Q5iQgynTrcq_Pg_eLRCaLJaHBM8WuHhRH8aWVp2KOcc_rsjl4oQeRfrNe3Dt5Tkj0_4KayhC_KRgY-2CxyWvgC5I=&p=qIZUfGF2w6pxNO0krbxBf2o-8MJII1YwehXZNXIUxHHkbrJRS564JaRaPyj7AKpp&r='; var LINKSYNERGY_HOST = "click.linksynergy.com"; var COOKIE_MKTP_CLIENT_ID = 'mktp_clientId'; /* * Generate a hash code from a string * */ String.prototype.hashCode = function () { var hash = 0; if (this.length === 0) return hash; for (i = 0; i < this.length; i++) { char = this.charCodeAt(i); hash = ((hash << 5) - hash) + char; hash = hash & hash; } if (hash < 0) return "N" + (hash * -1); else return "P" + hash; }; function getNanoId(length = 20) { const a = "0123456789abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ"; length = Math.min(length, a.length); let result = ""; const randomValues = crypto.getRandomValues(new Uint8Array(length)); for (let i = 0; i < length; i++) { result += a[randomValues[i] % a.length]; } return result; } /* * Get Utm params Mapping * */ function getUtmSourceClickIdParamMapping() { return { "outbrain": ["ob_click_id", "clickid", "OutbrainClickId", "outbrainclickid"], "taboola": ["tcid"], "bing": ["msclkid"], "kw": ["fbclid"], "facebook": ["fbclid"] }; } function getValidClickIdParams() { return ["gclid"]; } /** * Returns object with parameter and value * Example : ob_click_id=jfkjkfjskafjkj * returns : { param: ob_click_id , value:jfkjkfjskafjkj } */ function getOgUtmParamValuePair() { var trackingParamsObj = { param: '', value: '' }; var utmSource = __util.getQueryParameterValue('utm_source'); if (!!utmSource) { utmSource = utmSource.toLowerCase(); var utmParamMappinArray = getUtmSourceClickIdParamMapping(); if (!!utmParamMappinArray[utmSource] && utmParamMappinArray[utmSource].length > 0) { for (var idx_param = 0; idx_param < utmParamMappinArray[utmSource].length; idx_param++) { var idFromUrl = __util.getQueryParameterValue(utmParamMappinArray[utmSource][idx_param]); if (!!idFromUrl) { trackingParamsObj.param = utmParamMappinArray[utmSource][idx_param]; trackingParamsObj.value = idFromUrl; break; } } } } /** * If no valid param mapping found in url check for valid click id */ if( ! trackingParamsObj.value && ! trackingParamsObj.param ){ /** * Check for valid click ID in the url If found return the id and value */ var clickIdParam = getValidClickIdParams(); for(var i = 0; i < clickIdParam.length; i++){ var clickIdFromUrl = __util.getQueryParameterValue(clickIdParam[i]); if(!!clickIdFromUrl){ trackingParamsObj.param = clickIdParam[i]; trackingParamsObj.value = clickIdFromUrl; break; } } } return trackingParamsObj; } function generateHashFromOgParam(paramsObj) { if (!!paramsObj.value && typeof paramsObj.value === 'string') { var hashInput = paramsObj.value + new Date().getTime() + __util.getRandomInt(1, 99); return hashInput.hashCode(); } return ''; } /** * This function return user id * If found in cookie returns the cookie value * If not found in cookie generated a user id * If og params are invalid return empty string */ function getUserIdHashFromOgParam() { var hash = ''; var paramsObj = getOgUtmParamValuePair(); if (!!paramsObj.param && !!paramsObj.value) { var paramFromCookie = __cookie.get(E2E_COOKIE_ORIGINAL_TID_PARAM); var paramValueFromCookie = __cookie.get(E2E_COOKIE_ORIGINAL_TID_VALUE); //Get user id from cookie if found if ( !!paramFromCookie && !!paramValueFromCookie && paramsObj.param === paramFromCookie && paramsObj.value === paramValueFromCookie ) { var userIdFromCookie = __cookie.get(E2E_COOKIE_ADVISOR_USER_ID); if (!!userIdFromCookie){ hash = userIdFromCookie; } } //If user id is not present in cookie generate one if (!hash) { hash = generateHashFromOgParam(paramsObj); } } window.dataLayer.push({ 'cd': { 'OriginalTrackingParam': paramsObj.param, 'OriginalTrackingParamValue': paramsObj.value, } }); return hash; } /* * Get Default User ID Hash * returns hash : P74473637 * */ function getDefaultUserIdHash() { var userid = 'NOTID' + new Date().getTime() + __util.getRandomInt(1, 99); return userid.hashCode(); } /** * Tid From Utm Param * */ function getUserIdHashForPartnership(){ var userid = ''; var partnershipMap = { partnership:'P' }; var utmMediumParam = __util.getQueryParameterValue('utm_medium'); //generate new user id if(!!utmMediumParam && partnershipMap.hasOwnProperty(utmMediumParam)){ userid = getDefaultUserIdHash(); userid = userid + partnershipMap[utmMediumParam]; userid = userid.toUpperCase(); } return userid; } /* * Get Unique Hash * returns numeric 9 digit value: 187654367 * */ function getUniqueId(suffix) { return getNanoId(12); suffix = suffix || ''; var rand = __util.getRandomInt(100000000, 999999999); var timestamp = (suffix.toUpperCase() + Math.round((new Date()).getTime() / 1000)); return timestamp.concat(rand); } /** * Add a query string to url */ function addQueryString(param) { var url; if (param.hasOwnProperty('url') && !__util.empty(param.url)) { url = param.url; } if (param.hasOwnProperty('parameterName') && !__util.empty(param.parameterName) && param.hasOwnProperty('parameterValue') && !__util.empty(param.parameterValue)) { if (url.indexOf(param.parameterName) !== -1 && param.hasOwnProperty('override') && param.override === true) { var tidFromurl = __util.getQueryParameterValue(param.parameterName, url); url = url.replace(param.parameterName + '=' + tidFromurl, param.parameterName + '=' + param.parameterValue); } else { //if parameter is not found if (url.indexOf('?') !== -1) { url = url + '&' + param.parameterName + '=' + param.parameterValue; } else { url = url + '?' + param.parameterName + '=' + param.parameterValue; } } } return url; } /** * @param link * @param attributes */ function setAttributesToLink(link, attributes) { if (!!link && typeof attributes === 'object') { for (var prop in attributes) { if (attributes.hasOwnProperty(prop) && !!attributes[prop]) { link.setAttribute(prop, attributes[prop]); } } } return link; } /** * Appends tracking ID to provided url * Checks for topics | bankrate url * @param url * @param hostName * @param trackingId * * @return string */ function appendTrackingId(url, hostName, trackingId) { var urlWithTrackingID; if (E2E_HOST === hostName) { var affiliateLink = __util.getQueryParameterValue('r', url); if (!!affiliateLink) { affiliateLink = decodeURIComponent(affiliateLink); affiliateLink = addQueryString({ url: affiliateLink, parameterName: 'tid', parameterValue: trackingId, override: true, }); urlWithTrackingID = E2E_REDIRECT_URL + encodeURIComponent(affiliateLink) + CM_PREFIX_ID; }else{ urlWithTrackingID = url; } } else if (BANKRATE_HOST === hostName) { url = addQueryString({ url: url, parameterName: 'tid', parameterValue: trackingId, override: true, }); urlWithTrackingID = E2E_REDIRECT_URL + encodeURIComponent(url) + CM_PREFIX_ID; } else if (LINKSYNERGY_HOST === hostName) { urlWithTrackingID = addQueryString({ url: url, parameterName: 'u1', parameterValue: trackingId, override: true, }); } else if (POLICYGENIUS_HOST === hostName) { urlWithTrackingID = addQueryString({ url: url, parameterName: 'aff_click_id', parameterValue: '', override: true, }); } else { urlWithTrackingID = url; } return urlWithTrackingID; } /* * Get User Id Hashcode * */ function getUserIdHash() { var userid = ''; var mktpClientId = __cookie.get(COOKIE_MKTP_CLIENT_ID); if(mktpClientId){ userid = mktpClientId; }else{ var prefix = (typeof mktpBase !== 'undefined' && mktpBase?.tidPrefix) ? mktpBase.tidPrefix : "FA"; userid = prefix + getNanoId(20); __cookie.set(COOKIE_MKTP_CLIENT_ID, userid, 365); } return userid; //Get Tid From Url var tidFromUrl = __util.getQueryParameterValue('tid'); if (!!tidFromUrl) { userid = tidFromUrl; } //Get Tid for partnership var tidForPartnership = getUserIdHashForPartnership(); if (!!tidForPartnership) { userid = tidForPartnership; } //Generate hash from if og parameter is found in url var userIdHashFromUrl = getUserIdHashFromOgParam(); if (__util.empty(userid) && !!userIdHashFromUrl) { userid = userIdHashFromUrl; } //Read user id from cookie if found if (__util.empty(userid)) { userid = __cookie.get(E2E_COOKIE_ADVISOR_USER_ID); } //Generate a new user id if (__util.empty(userid)) { userid = getDefaultUserIdHash(); } return userid; } //get user id hash var USER_ID_HASH = getUserIdHash(); function getUtmSource(ogParamObj) { var utmSource = ''; var clickIdUtmSourceMapping = { "gclid": "google" }; if(!!clickIdUtmSourceMapping[ogParamObj.param]){ utmSource = clickIdUtmSourceMapping[ogParamObj.param]; }else{ utmSource = __util.getQueryParameterValue('utm_source'); } return utmSource; } /** * Set Cookie Values * fadve2etid = USERID | Generated from Client Side script * fadve2etidvcnt = 1 | Increments on every page refresh * fadve2esrc = utm_source * fadve2etid_oname = gclid * fadve2etid_oval = fjdalskff78gsf78asfsf7as6f7as */ function setCookie() { //Get user id Hash var userIDHash = USER_ID_HASH; //Number of days to store cookies var DAYS = { TWENTY_YEARS: 365 * 20, THIRTY: 30, ZERO: 0 }; //Get userid from cookie var userIdFromCookie = __cookie.get(E2E_COOKIE_ADVISOR_USER_ID); /** * Set Cookie Values * If cookie is not present then create one * If the value of userIDHash is different from the cookie value than update the value */ if (__util.empty(userIdFromCookie) || userIDHash !== userIdFromCookie) { //create cookie for userid __cookie.set(E2E_COOKIE_ADVISOR_USER_ID, userIDHash, DAYS.TWENTY_YEARS ); //set user visit count __cookie.set(E2E_COOKIE_ADVISOR_USER_VISIT_COUNT, 1, DAYS.ZERO); } else { //get user visit count var userVisitCount = __cookie.get(E2E_COOKIE_ADVISOR_USER_VISIT_COUNT); userVisitCount = parseInt(userVisitCount); userVisitCount = isNaN(userVisitCount) ? 1 : (userVisitCount + 1); //set incremented visitor count __cookie.set(E2E_COOKIE_ADVISOR_USER_VISIT_COUNT, userVisitCount, DAYS.ZERO) } } /** * Set Tracking Values (?tid=USERID_UNIQUEID) for all bankrate urls * Set Link Attributes rel="nofollow" & target="_blank" */ function getTrackingIdHash() { var hashes = {}; var uniqueIdHash = getUniqueId('c'); hashes.uid = uniqueIdHash; hashes.tid = USER_ID_HASH + '_' + uniqueIdHash; return hashes; } /** * Set Tracking Values (?tid=USERID_UNIQUEID) for all bankrate urls * Set Link Attributes rel="nofollow" & target="_blank" */ function setTrackingId(elSelector) { var elementSelector = elSelector || 'body a'; var links = document.querySelectorAll(elementSelector); if (links.length > 0) { for (var x = 0; x < links.length; x++) { var link = links[x]; var url = link.getAttribute('href'); //get hostname var hostName = __util.getHostname(url); if (!!url && !!hostName && (hostName === E2E_HOST || hostName === BANKRATE_HOST || hostName === POLICYGENIUS_HOST || hostName === LINKSYNERGY_HOST)) { if( hostName !== POLICYGENIUS_HOST ) { __prefetch.init(link); } //Generate Tracking ID var idsObj = getTrackingIdHash(); //append tracking id url = appendTrackingId(url, hostName, idsObj.tid); //set tracking attributes link = setAttributesToLink(link, { "href": url, "rel": "nofollow noopener", "target": "_blank", "data-uid": USER_ID_HASH, "data-cid": idsObj.uid, "data-tid": idsObj.tid, }); } } } } return { setCookie: setCookie, setTrackingId: setTrackingId, getUserIdHash: getUserIdHash, USER_ID_HASH: USER_ID_HASH, getUniqueId: getUniqueId, getTrackingIdHash: getTrackingIdHash } })(__cookieController, __helper, __linkprefetch); //set cookie values __linkTrackingController.setCookie(); function detectIsIE(){ var ua = window.navigator.userAgent; var msie = ua.indexOf("MSIE "); // IE browser check if (msie > 0 || !!navigator.userAgent.match(/Trident.*rv\:11\./)) { return true; } return false; } document.addEventListener('DOMContentLoaded', function () { //set user id var event; // The 'new Event' code is not supported in IE so update code for IE if(detectIsIE()){ event = document.createEvent('Event'); event.initEvent('tidSet', true, true); } else{ event = new Event('tidSet'); } window.dispatchEvent(event); window.__mpctc = (function(){ return { 'userid': function(){ return __linkTrackingController.getUserIdHash(); }, 'tid': function(){ return (__linkTrackingController.getTrackingIdHash()).tid } } })(); }); </script> <script> window.shortcodesOnPage = ["related","generic_product_widget"]; if(window.dataLayer){ window.dataLayer.push({ 'shortcodesOnPage': 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5 Best Social Media Management Tools (2024) – Forbes Advisor