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<!DOCTYPE html><html lang="en" style="--font-text:InterVar;--font-heading:InterDisplay"><head><meta charSet="UTF-8"/><meta name="viewport" content="width=device-width, initial-scale=1.0"/><title>Data-Driven Marketing</title><meta name="robots" content="index,follow"/><meta name="description" content="Learn how 11 marketing leaders leverage data to scale their website personalization efforts, ABM programs, and email campaigns."/><meta property="og:title" content="Data-Driven Marketing"/><meta property="og:description" content="Data-Driven Marketing was written by some of the best minds in B2B SaaS Marketing. Covering everything from website personalization, to SEO, to competitve marketing and PR, our authors break down exactly how they use data to grow faster."/><meta property="og:url" content="/resources/books/data-driven-marketing"/><meta property="og:type" content="website"/><meta property="og:image" content="https://images.ctfassets.net/osv85d77hkdf/7pmwFMxfnGIoGGoCuy8GcK/185e9253d53808f4e05b873441222c3e/ddm.png?w=450&h=675"/><meta property="og:image:alt" content="Data-Driven Marketing"/><meta property="og:image:width" content="450"/><meta property="og:image:height" content="675"/><link rel="canonical" href="/resources/books/data-driven-marketing"/><meta name="next-head-count" content="14"/><script> var REVEAL_TIMEOUT = 10000; window.revealHasLoaded = false; function constructRevealPromise() { window.revealLoadedPromise = new Promise(function(resolve, reject){ window.revealLoadedResolver = resolve; setTimeout(function(){ if (!window.revealHasLoaded) { window.revealHasLoaded = true; 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justify-center space-y-4"><a class="ck-button-new ck-button-new--bold--blue cursor-pointer ck-button--on-dark" href="https://clearbit.com/resources/books/data-driven-marketing/customer-retention"><span>Read now</span></a></div></div></div><div class="lg:w-2/5 w-full lg:mb-0 mb-8"><img class="shadow-2xl rounded-sm max-w-full sm:max-w-xs mx-auto lg:mr-0 lg:ml-auto" alt="DDM Cover Flat" width="430" height="645" src="https://images.ctfassets.net/osv85d77hkdf/3GQyW9J1hjU09ipOpwiBwg/5c3b175d4f785640a72aa311a34da58d/DDM.png?h=645" srcSet="https://images.ctfassets.net/osv85d77hkdf/3GQyW9J1hjU09ipOpwiBwg/5c3b175d4f785640a72aa311a34da58d/DDM.png?h=645 1x,https://images.ctfassets.net/osv85d77hkdf/3GQyW9J1hjU09ipOpwiBwg/5c3b175d4f785640a72aa311a34da58d/DDM.png?h=1290 2x"/></div></div></div></div><div class="main-container"><div class="bg-gray-0 md:px-6 md:flex md:mx-auto md:mt-16 md:py-12 flex-wrap items-center justify-center px-4 py-8 mx-6 mt-12 rounded-md"><div class=" md:w-1/2 md:text-left md:px-12 text-center"><p class="text-gray-500 italic font-normal leading-loose">Stop guessing. Learn how marketers from the best SaaS companies are leveraging data to grow.</p><div class="md:justify-start flex items-center justify-center mt-4"><div class="w-10 relative mr-3"><img class="w-10 text-xs rounded-full" src="//images.ctfassets.net/osv85d77hkdf/3Uav65ZgdaIYOUcuu262mY/6c4eaef6072fa3057162b39cb8d808f6/gilles.jpg" alt="Gilles Bertaux"/></div><div><p class="text-xs font-medium">Gilles Bertaux</p><p class="text-xs font-medium text-gray-400">Livestorm</p></div></div></div><div class="hidden md:block md:w-1/2 md:text-left md:px-12 text-center"><p class="text-gray-500 italic font-normal leading-loose">The companies that master the use of data in their marketing efforts are the ones that win.</p><div class="md:justify-start flex items-center justify-center mt-4"><div class="w-10 relative mr-3"><img class="w-10 text-xs rounded-full" src="//images.ctfassets.net/osv85d77hkdf/3rTEJq1GvCcOKCGusq0e6q/3398ff49a27bd5213b49a3448d7ac729/hiten-shah.jpg" alt="Hiten Shah"/></div><div><p class="text-xs font-medium">Hiten Shah</p><p class="text-xs font-medium text-gray-400">Quick Sprout</p></div></div></div></div></div><div class="main-container bg-white"><div class="md:pt-24 md:pb-24 pt-16 pb-12"><h2 class="ck-h2-new max-w-xl mx-auto mb-12 text-center">What's inside</h2><div class="md:pb-24 w-full max-w-md pb-12 mx-auto border-t-2 border-gray-100"></div><div class="md:flex flex-wrap w-full"><div class="md:w-1/2 flex md:pr-12 "><a class="flex flex-row w-full mb-12 duration-300 transform hover:scale-105 group cursor-pointer" href="/resources/books/data-driven-marketing/customer-retention"><div class="w-12 mr-6 text-gray-200 group-hover:text-navy-300 duration-300"><svg viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg" class="fill-current"><title>1</title><g id="Page" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g id="Chapter-Order" transform="translate(-39.000000, -46.000000)"><g id="Shapes/Large/Square-Copy-7" transform="translate(39.000000, 46.000000)"><g><path d="M19.5356736,1.57898386e-14 C20.0079314,1.57898386e-14 20.0079314,0.359943114 19.9974624,0.538992153 C19.3998702,10.7594507 11.2667962,18.9959201 0.973482237,19.9675115 L0.660907941,19.9947245 C0.441552182,20.0122172 6.31593543e-14,20.0122172 6.31593543e-14,19.5595649 C6.31593543e-14,16.0104046 6.31593543e-14,13.3485345 6.31593543e-14,11.5739543 C6.31593543e-14,10.9820705 0.360001998,10.9820705 0.538225135,10.9594566 C5.98420841,10.2684431 10.2961247,5.94235912 10.9655187,0.489660039 C10.9854365,0.327415453 11.0559215,1.57898386e-14 11.5881229,1.57898386e-14 C13.3542453,1.57898386e-14 16.0034289,1.57898386e-14 19.5356736,1.57898386e-14 Z" id="Path" fill="current"></path></g></g></g></g></svg></div><div class="w-full pb-6 border-b-2 border-gray-100"><p class="text-2xs font-semibold text-gray-400">Chapter 1</p><h4 class="ck-h5-new my-1">Customer Retention</h4><p class="text-md font-medium text-gray-600">A breakdown of top-performing SaaS retention emails at CloudApp, AdRoll, and CoSchedule</p><div class="mt-5"><div class=" flex items-center"><img class=" w-8 mr-3 rounded-full" src="//images.ctfassets.net/osv85d77hkdf/5VOo7Z3VcscMCgqoS8iWa0/214e04b140538241e0b5b2f23b08f343/janet.jpg" alt="Janet Choi"/><p class="line-clamp-4 text-xs text-gray-900"><span class="font-medium">Janet Choi </span><span class="font-medium text-gray-500">Director of Content, Podia</span></p></div></div></div></a></div><div class="md:w-1/2 flex md:pl-12 "><a class="flex flex-row w-full mb-12 duration-300 transform hover:scale-105 group cursor-pointer" href="/resources/books/data-driven-marketing/website-personalization"><div class="w-12 mr-6 text-gray-200 group-hover:text-navy-300 duration-300"><svg viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg" class="fill-current"><title>2</title><g id="Page" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g id="Chapter-Order" transform="translate(-39.000000, -93.000000)"><g id="Shapes/Large/Square-Copy-7" transform="translate(39.000000, 93.000000)"><g><path d="M0,0.464327443 C0,-0.00793142287 0.359897211,-0.00793142287 0.538946669,0.00253763333 C10.8626663,0.606167502 19.162109,8.89829797 19.9947245,19.3391373 C20.0122172,19.5584935 20.0122172,20 19.5595639,20 L2.5,20 C1.11928813,20 2.00856617e-15,18.8807119 0,17.5 L0,0.464327443 L0,0.464327443 Z" id="Path-Copy-25" fill="current" transform="translate(10.000000, 10.000000) rotate(-180.000000) translate(-10.000000, -10.000000) "></path></g></g></g></g></svg></div><div class="w-full pb-6 border-b-2 border-gray-100"><p class="text-2xs font-semibold text-gray-400">Chapter 2</p><h4 class="ck-h5-new my-1">Website Personalization</h4><p class="text-md font-medium text-gray-600">A primer on B2B website personalization that reveals the tools, data, and workflows used at Optimizely, Citrix, and BMI Research.</p><div class="mt-5"><div class=" flex items-center"><img class=" w-8 mr-3 rounded-full" src="//images.ctfassets.net/osv85d77hkdf/2UYsu91tuoEGKmYMeSauMO/a4d9f7300463f08899ea1cab9d004620/cara.jpg" alt="Cara Harshman"/><p class="line-clamp-4 text-xs text-gray-900"><span class="font-medium">Cara Harshman </span><span class="font-medium text-gray-500">B2B Storyteller and Content Marketer</span></p></div></div></div></a></div><div class="md:w-1/2 flex md:pr-12 "><a class="flex flex-row w-full mb-12 duration-300 transform hover:scale-105 group cursor-pointer" href="/resources/books/data-driven-marketing/b2b-seo-content-that-ranks"><div class="w-12 mr-6 text-gray-200 group-hover:text-navy-300 duration-300"><svg viewBox="0 0 21 22" xmlns="http://www.w3.org/2000/svg" class="fill-current"><title>3</title><g id="Page" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g id="Chapter-Order" transform="translate(-39.000000, -139.000000)"><g id="Shapes/Large/Square-Copy-7" transform="translate(39.000000, 140.000000)"><g><path d="M8.85093168,-0.0310559006 C9.46839289,-0.0310559006 9.9689441,0.469495311 9.9689441,1.08695652 L9.96882844,9.47204969 C9.96881514,9.8150837 10.2468953,10.0931715 10.5899293,10.0931763 L18.9130435,10.0931677 C19.5305047,10.0931677 20.0310559,10.5937189 20.0310559,11.2111801 L20.0310559,18.9130435 C20.0310559,19.5305047 19.5305047,20.0310559 18.9130435,20.0310559 L1.14906832,20.0310559 C0.531607112,20.0310559 0.0310559006,19.5305047 0.0310559006,18.9130435 L0.0310559006,1.08695652 C0.0310559006,0.469495311 0.531607112,-0.0310559006 1.14906832,-0.0310559006 L8.85093168,-0.0310559006 Z" id="Path" fill="current"></path></g></g></g></g></svg></div><div class="w-full pb-6 border-b-2 border-gray-100"><p class="text-2xs font-semibold text-gray-400">Chapter 3</p><h4 class="ck-h5-new my-1">Data-Driven SEO: Content That Ranks</h4><p class="text-md font-medium text-gray-600">A step-by-step playbook for writing content that ranks on organic search. </p><div class="mt-5"><div class=" flex items-center"><img class=" w-8 mr-3 rounded-full" src="//images.ctfassets.net/osv85d77hkdf/5rUXGRKpu8g88oSeUQsY4I/9d093f890c83a0b4d75087456db4ccff/Bernard.jpg" alt="Bernard Huang"/><p class="line-clamp-4 text-xs text-gray-900"><span class="font-medium">Bernard Huang </span><span class="font-medium text-gray-500">Co-founder of Clearscope and Mushi Labs</span></p></div></div></div></a></div><div class="md:w-1/2 flex md:pl-12 "><a class="flex flex-row w-full mb-12 duration-300 transform hover:scale-105 group cursor-pointer" href="/resources/books/data-driven-marketing/data-driven-pr"><div class="w-12 mr-6 text-gray-200 group-hover:text-navy-300 duration-300"><svg viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg" class="fill-current"><title>4</title><g id="Page" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g id="Chapter-Order" transform="translate(-39.000000, -187.000000)"><g id="Shapes/Large/Square-Copy-7" transform="translate(39.000000, 187.000000)"><g><path d="M18.0555556,-7.40097101e-15 C19.1294426,-7.40097101e-15 20,0.870557431 20,1.94444444 L20,18.0555556 C20,19.1294426 19.1294426,20 18.0555556,20 L1.94444444,20 C0.870557431,20 -1.97372982e-14,19.1294426 -1.97372982e-14,18.0555556 L-1.97372982e-14,1.94444444 C-1.97372982e-14,0.870557431 0.870557431,-7.40097101e-15 1.94444444,-7.40097101e-15 L18.0555556,-7.40097101e-15 Z" id="Path" fill="current"></path></g></g></g></g></svg></div><div class="w-full pb-6 border-b-2 border-gray-100"><p class="text-2xs font-semibold text-gray-400">Chapter 4</p><h4 class="ck-h5-new my-1">Data-Driven PR: The Story You Never Knew You Had</h4><p class="text-md font-medium text-gray-600">How smart startups use data to get media attention</p><div class="mt-5"><div class=" flex items-center"><img class=" w-8 mr-3 rounded-full" src="//images.ctfassets.net/osv85d77hkdf/5MOPztnuGA4sEomMsKgAiG/737f7e1f47d1927850eaff1a5cbf0a8e/brian.jpg" alt="Brian Dema"/><p class="line-clamp-4 text-xs text-gray-900"><span class="font-medium">Brian Dema </span><span class="font-medium text-gray-500">Head of Marketing at JPMorgan Chase & Co.</span></p></div></div></div></a></div><div class="md:w-1/2 flex md:pr-12 "><a class="flex flex-row w-full mb-12 duration-300 transform hover:scale-105 group cursor-pointer" href="/resources/books/data-driven-marketing/onboarding"><div class="w-12 mr-6 text-gray-200 group-hover:text-navy-300 duration-300"><svg viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg" class="fill-current"><title>5</title><g id="Page" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g id="Chapter-Order" transform="translate(-39.000000, -234.000000)"><g id="Shapes/Large/Square-Copy-7" transform="translate(39.000000, 234.000000)"><g><path d="M0,0.464327443 C0,-0.00793142287 0.359897211,-0.00793142287 0.538946669,0.00253763333 C10.8626663,0.606167502 19.162109,8.89829797 19.9947245,19.3391373 C20.0122172,19.5584935 20.0122172,20 19.5595639,20 L2.5,20 C1.11928813,20 2.00856617e-15,18.8807119 0,17.5 L0,0.464327443 L0,0.464327443 Z" id="Path-Copy-23" fill="current"></path></g></g></g></g></svg></div><div class="w-full pb-6 border-b-2 border-gray-100"><p class="text-2xs font-semibold text-gray-400">Chapter 5</p><h4 class="ck-h5-new my-1">Customer Onboarding</h4><p class="text-md font-medium text-gray-600">How the best B2B companies use data to optimize onboarding and increase conversion</p><div class="mt-5"><div class=" flex items-center"><img class=" w-8 mr-3 rounded-full" src="//images.ctfassets.net/osv85d77hkdf/34CLSLsbsAiym466qWmEqu/977929edfba2899d72215147d8a788f4/ty.png" alt="Ty Magnin"/><p class="line-clamp-4 text-xs text-gray-900"><span class="font-medium">Ty Magnin </span><span class="font-medium text-gray-500">Senior Director of Brand Marketing at Vendr</span></p></div></div></div></a></div><div class="md:w-1/2 flex md:pl-12 "><a class="flex flex-row w-full mb-12 duration-300 transform hover:scale-105 group cursor-pointer" href="/resources/books/data-driven-marketing/account-based-marketing"><div class="w-12 mr-6 text-gray-200 group-hover:text-navy-300 duration-300"><svg viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg" class="fill-current"><title>6</title><g id="Page" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g id="Chapter-Order" transform="translate(-39.000000, -281.000000)"><g id="Shapes/Large/Square-Copy-7" transform="translate(39.000000, 281.000000)"><g><path d="M19.5356736,0 C20.0079314,0 20.0079314,0.359943114 19.9974624,0.538992153 C19.3998702,10.7594507 11.2667962,18.9959201 0.973482237,19.9675115 L0.660907941,19.9947245 C0.441552182,20.0122172 0,20.0122172 0,19.5595649 C0,16.0104046 0,13.3485345 0,11.5739543 C0,10.9820705 0.360001998,10.9820705 0.538225135,10.9594566 C5.98420841,10.2684431 10.2961247,5.94235912 10.9655187,0.489660039 C10.9854365,0.327415453 11.0559215,0 11.5881229,0 C13.3542453,0 16.0034289,0 19.5356736,0 Z" id="Path" fill="current" transform="translate(10.000000, 10.000000) rotate(-180.000000) translate(-10.000000, -10.000000) "></path></g></g></g></g></svg></div><div class="w-full pb-6 border-b-2 border-gray-100"><p class="text-2xs font-semibold text-gray-400">Chapter 6</p><h4 class="ck-h5-new my-1">Account Based Marketing</h4><p class="text-md font-medium text-gray-600">Using data to target, scale, and measure ABM programs.</p><div class="mt-5"><div class=" flex items-center"><img class=" w-8 mr-3 rounded-full" src="//images.ctfassets.net/osv85d77hkdf/2KK5UhSMYMMI4gkYYMOcCK/55905632c966aa202e5f1158fb30e4d0/charlie.jpg" alt="Charlie Liang"/><p class="line-clamp-4 text-xs text-gray-900"><span class="font-medium">Charlie Liang </span><span class="font-medium text-gray-500">Head of Marketing at Finch</span></p></div></div></div></a></div><div class="md:w-1/2 flex md:pr-12 "><a class="flex flex-row w-full mb-12 duration-300 transform hover:scale-105 group cursor-pointer" href="/resources/books/data-driven-marketing/b2b-seo-ab-testing"><div class="w-12 mr-6 text-gray-200 group-hover:text-navy-300 duration-300"><svg viewBox="0 0 20 21" xmlns="http://www.w3.org/2000/svg" class="fill-current"><title>7</title><g id="Page" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g id="Chapter-Order" transform="translate(-39.000000, -328.000000)"><g id="Shapes/Large/Square-Copy-7" transform="translate(39.000000, 328.000000)"><g><path d="M8.81987578,-3.17758242e-14 C9.43733699,-3.17758242e-14 9.9378882,0.500551211 9.9378882,1.11801242 L9.93777254,9.50310559 C9.93775924,9.8461396 10.2158394,10.1242274 10.5588734,10.1242322 L18.8819876,10.1242236 C19.4994488,10.1242236 20,10.6247748 20,11.242236 L20,18.9440994 C20,19.5615606 19.4994488,20.0621118 18.8819876,20.0621118 L1.11801242,20.0621118 C0.500551211,20.0621118 3.53064713e-14,19.5615606 3.53064713e-14,18.9440994 L3.53064713e-14,1.11801242 C3.53064713e-14,0.500551211 0.500551211,-3.17758242e-14 1.11801242,-3.17758242e-14 L8.81987578,-3.17758242e-14 Z" id="Path" fill="current" transform="translate(10.000000, 10.031056) rotate(-180.000000) translate(-10.000000, -10.031056) "></path></g></g></g></g></svg></div><div class="w-full pb-6 border-b-2 border-gray-100"><p class="text-2xs font-semibold text-gray-400">Chapter 7</p><h4 class="ck-h5-new my-1">B2B SEO: A/B Testing for Search</h4><p class="text-md font-medium text-gray-600">How Zapier uses A/B testing to improve their search performance and massively increase organic traffic</p><div class="mt-5"><div class=" flex items-center"><img class=" w-8 mr-3 rounded-full" src="//images.ctfassets.net/osv85d77hkdf/64d1Ievi9Os0EMws6aW4aO/347f451056611f2310640c1ba4d8b31d/emily.jpg" alt="Emily Friedlander"/><p class="line-clamp-4 text-xs text-gray-900"><span class="font-medium">Emily Friedlander </span><span class="font-medium text-gray-500">Marketing and SEO Accounts at Rankscience</span></p></div></div></div></a></div><div class="md:w-1/2 flex md:pl-12 "><a class="flex flex-row w-full mb-12 duration-300 transform hover:scale-105 group cursor-pointer" href="/resources/books/data-driven-marketing/drip-email-sequences"><div class="w-12 mr-6 text-gray-200 group-hover:text-navy-300 duration-300"><svg viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg" class="fill-current"><title>8</title><g id="Page" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g id="Chapter-Order" transform="translate(-39.000000, -375.000000)"><g id="Shapes/Large/Square-Copy-7" transform="translate(39.000000, 375.000000)"><g><circle id="Oval" fill="current" transform="translate(10.000000, 10.000000) rotate(-270.000000) translate(-10.000000, -10.000000) " cx="10" cy="10" r="10"></circle></g></g></g></g></svg></div><div class="w-full pb-6 border-b-2 border-gray-100"><p class="text-2xs font-semibold text-gray-400">Chapter 8</p><h4 class="ck-h5-new my-1">Personalized Drip Sequences</h4><p class="text-md font-medium text-gray-600">The clever email personalization tactics and segmentation strategies of top SaaS companies</p><div class="mt-5"><div class=" flex items-center"><img class=" w-8 mr-3 rounded-full" src="//images.ctfassets.net/osv85d77hkdf/2Q5ryanNyEwIW2Ysgea0gK/834ca29f14f30c9f1fc47d3cf7ec8041/anna.jpg" alt="Anna Jacobsen"/><p class="line-clamp-4 text-xs text-gray-900"><span class="font-medium">Anna Jacobsen </span><span class="font-medium text-gray-500">Principal at SI Consulting</span></p></div></div></div></a></div><div class="md:w-1/2 flex md:pr-12 "><a class="flex flex-row w-full mb-12 duration-300 transform hover:scale-105 group cursor-pointer" href="/resources/books/data-driven-marketing/competitive-marketing"><div class="w-12 mr-6 text-gray-200 group-hover:text-navy-300 duration-300"><svg viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg" class="fill-current"><title>9</title><g id="Page" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g id="Chapter-Order" transform="translate(-39.000000, -422.000000)"><g id="Shapes/Large/Square-Copy-7" transform="translate(39.000000, 422.000000)"><g><path d="M0,0.464327443 C0,-0.00793142287 0.359897211,-0.00793142287 0.538946669,0.00253763333 C10.8626663,0.606167502 19.162109,8.89829797 19.9947245,19.3391373 C20.0122172,19.5584935 20.0122172,20 19.5595639,20 L2.5,20 C1.11928813,20 1.56447696e-15,18.8807119 0,17.5 L0,0.464327443 L0,0.464327443 Z" id="Path-Copy-24" fill="current" transform="translate(10.000000, 10.000000) rotate(-90.000000) translate(-10.000000, -10.000000) "></path></g></g></g></g></svg></div><div class="w-full pb-6 border-b-2 border-gray-100"><p class="text-2xs font-semibold text-gray-400">Chapter 9</p><h4 class="ck-h5-new my-1">Competitive Marketing</h4><p class="text-md font-medium text-gray-600">How to build and run automated competitive marketing campaigns and win back customers</p><div class="mt-5"><div class=" flex items-center"><img class=" w-8 mr-3 rounded-full" src="//images.ctfassets.net/osv85d77hkdf/5xnar3URhegsWO6EmgUUe4/a93a5d6b48a3d5e5b16559060bb9c392/bri.png" alt="Brianne Kimmel"/><p class="line-clamp-4 text-xs text-gray-900"><span class="font-medium">Brianne Kimmel </span><span class="font-medium text-gray-500">Founder at Worklife Ventures</span></p></div></div></div></a></div><div class="md:w-1/2 flex md:pl-12 "><a class="flex flex-row w-full mb-12 duration-300 transform hover:scale-105 group cursor-pointer" href="/resources/books/data-driven-marketing/modern-marketing-analytics"><div class="w-12 mr-6 text-gray-200 group-hover:text-navy-300 duration-300"><svg viewBox="0 0 22 21" xmlns="http://www.w3.org/2000/svg" class="fill-current"><title>10</title><g id="Page" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g id="Chapter-Order" transform="translate(-38.000000, -469.000000)"><g id="Shapes/Large/Square-Copy-7" transform="translate(39.000000, 469.000000)"><g><path d="M8.81987578,6.39488462e-14 C9.43733699,6.39488462e-14 9.9378882,0.500551211 9.9378882,1.11801242 L9.93777254,9.50310559 C9.93775924,9.8461396 10.2158394,10.1242274 10.5588734,10.1242322 L18.8819876,10.1242236 C19.4994488,10.1242236 20,10.6247748 20,11.242236 L20,18.9440994 C20,19.5615606 19.4994488,20.0621118 18.8819876,20.0621118 L1.11801242,20.0621118 C0.500551211,20.0621118 3.90798505e-14,19.5615606 3.90798505e-14,18.9440994 L3.90798505e-14,1.11801242 C3.90798505e-14,0.500551211 0.500551211,6.39488462e-14 1.11801242,6.39488462e-14 L8.81987578,6.39488462e-14 Z" id="Path" fill="current" transform="translate(10.000000, 10.031056) rotate(-90.000000) translate(-10.000000, -10.031056) "></path></g></g></g></g></svg></div><div class="w-full pb-6 border-b-2 border-gray-100"><p class="text-2xs font-semibold text-gray-400">Chapter 10</p><h4 class="ck-h5-new my-1">Modern Marketing Analytics</h4><p class="text-md font-medium text-gray-600">The real marketing attribution models, funnel metrics, and analytics stacks at today's best B2B SaaS companies</p><div class="mt-5"><div class=" flex items-center"><img class=" w-8 mr-3 rounded-full" src="//images.ctfassets.net/osv85d77hkdf/5yc3dtsrG8q4QQSk8UMsQg/5aa62b9e458f7393450298c6911ab251/emilyr.jpg" alt="Emily Ritter"/><p class="line-clamp-4 text-xs text-gray-900"><span class="font-medium">Emily Ritter </span><span class="font-medium text-gray-500">VP of Marketing at Mode Analytics</span></p></div></div></div></a></div><div class="md:w-1/2 flex md:pr-12 "><a class="flex flex-row w-full mb-12 duration-300 transform hover:scale-105 group cursor-pointer" href="/resources/books/data-driven-marketing/b2b-social-advertising"><div class="w-12 mr-6 text-gray-200 group-hover:text-navy-300 duration-300"><svg viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg" class="fill-current"><title>11</title><g id="Page" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g id="Chapter-Order" transform="translate(-39.000000, -513.000000)"><g id="Shapes/Large/Square-Copy-7" transform="translate(39.000000, 513.000000)"><g><path d="M19.5356736,0 C20.0079314,0 20.0079314,0.359943114 19.9974624,0.538992153 C19.3998702,10.7594507 11.2667962,18.9959201 0.973482237,19.9675115 L0.660907941,19.9947245 C0.441552182,20.0122172 1.77635684e-15,20.0122172 1.77635684e-15,19.5595649 C1.77635684e-15,16.0104046 1.77635684e-15,13.3485345 1.77635684e-15,11.5739543 C1.77635684e-15,10.9820705 0.360001998,10.9820705 0.538225135,10.9594566 C5.98420841,10.2684431 10.2961247,5.94235912 10.9655187,0.489660039 C10.9854365,0.327415453 11.0559215,0 11.5881229,0 C13.3542453,0 16.0034289,0 19.5356736,0 Z" id="Path" fill="current" transform="translate(10.000000, 10.000000) rotate(-90.000000) translate(-10.000000, -10.000000) "></path></g></g></g></g></svg></div><div class="w-full pb-6 border-b-2 border-gray-100"><p class="text-2xs font-semibold text-gray-400">Chapter 11</p><h4 class="ck-h5-new my-1">Social Advertising for B2B</h4><p class="text-md font-medium text-gray-600">How Gusto turned Facebook ads into a hyper-efficient growth engine</p><div class="mt-5"><div class=" flex items-center"><img class=" w-8 mr-3 rounded-full" src="//images.ctfassets.net/osv85d77hkdf/6vjIDZMFdSKuMIKkQssUs/9a920ae40cd22ccc2f5c05daca97c9a9/soso.jpg" alt="Soso Sazesh"/><p class="line-clamp-4 text-xs text-gray-900"><span class="font-medium">Soso Sazesh </span><span class="font-medium text-gray-500">CEO and Founder of Growth Pilots</span></p></div></div></div></a></div></div></div></div><div class="main-container md:flex md:p-12 items-center justify-center p-4"><div class="rounded-2xl w-full max-w-2xl p-12 text-center bg-white border border-gray-100 shadow-xl"><h3 class="ck-h4-new">The Standard in B2B Data</h3><p class="mb-6 text-lg text-gray-700">Now reinvented with Artificial Intelligence鈥擟learbit is the first AI Native Data Provider. 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