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Books by Clearbit

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stdDeviation="12"></feGaussianBlur><feOffset dx="0" dy="8" result="offsetblur"></feOffset><feComponentTransfer><feFuncA type="linear" slope="0.08"></feFuncA></feComponentTransfer><feMerge><feMergeNode></feMergeNode><feMergeNode in="SourceGraphic"></feMergeNode></feMerge></filter></svg><div id="top" class="antialiased overflow-hidden flex flex-col min-h-screen text-[#091135] text-md max-w-full leading-normal "><header class="fixed w-full z-[1000] bg-white"><nav class=" transition duration-300 py-4 px-4 text-white "><div class="max-w-7xl flex items-center justify-between mx-auto"><a class="inline-flex items-center" href="/"><img src="/clearbit_by_hubspot.png" alt="Clearbit by HubSpot" width="160"/></a><a class=" ck-button-new ck-button-new--bold--blue px-4 py-2 rounded-md text-sm font-medium bg-white text-blue-600 hover:bg-gray-100 transition duration-300 ease-in-out " href="/login">Clearbit customer login</a></div></nav></header><div class=""><div class=" bg-resources pt-10 md:pt-24 text-white"><div class="md:pt-6 lg:pt-0 pt-10"><div class="main-container w-full"><div class=" text-xs text-center flex flex-wrap items-center justify-center w-full mx-auto text-gray-500 text-white"><div><a class="hover:opacity-60 font-medium cursor-pointer" href="/resources">Resources</a><span class="mx-2">&gt;</span></div><span class="opacity-70">Books</span></div></div></div><div class="main-container items-center pb-16 lg:pt-8 pt-6 lg:pb-24"><div class=" w-full max-w-xl mx-auto text-center"><h1 class="ck-h2-new lg:mx-0 mx-auto mb-4">Books by Clearbit</h1><p class="ck-leading opacity-70 max-w-xl">A collection of free books to help companies with their sales and marketing efforts.</p></div></div></div><div class="bg-gradient-to-b from-indigo-700 to-white h-96 -mb-96"></div></div><div class="main-container pb-24"><div class="sm:grid-cols-2 md:grid-cols-3 gap-x-16 gap-y-16 md:gap-x-24 md:gap-y-24 grid grid-cols-1"><div class="lg:text-left lg:max-w-sm lg:mx-0 max-w-xs mx-auto text-center bg-white"><a class="inline-block" href="/resources/books/shorten-forms"><img class="mx-auto lg:mx-0 hover:scale-105 duration-300 transform max-w-full shadow-xl" alt="How to shorten forms book cover" width="430" height="645" src="https://images.ctfassets.net/osv85d77hkdf/2E0OPOeiM5W7m0MjOJNgKe/5d2eccd4014f31c52f41050d1d493f4d/How_to_shorten_forms_1x.png?h=645" srcSet="https://images.ctfassets.net/osv85d77hkdf/2E0OPOeiM5W7m0MjOJNgKe/5d2eccd4014f31c52f41050d1d493f4d/How_to_shorten_forms_1x.png?h=645 1x,https://images.ctfassets.net/osv85d77hkdf/2E0OPOeiM5W7m0MjOJNgKe/5d2eccd4014f31c52f41050d1d493f4d/How_to_shorten_forms_1x.png?h=1290 2x"/></a><h5 class="md:mt-10 ck-h6-new mt-6 mb-2">How to shorten forms with Clearbit</h5><p class="mb-4 text-lg text-left text-gray-500">Learn how Clearbit form optimization can help you reduce friction and remove barriers, and how Gong increased demo conversions by 70%.</p><a class="ck-button-new transition duration-300 ck-button-new--small ck-button-new--link " href="/resources/books/shorten-forms">Read online<span class="inline-block mt-1 ml-2"><svg width="6" height="11" xmlns="http://www.w3.org/2000/svg" class="fill-current"><path d="M3.69 5.5.277 2.107a.938.938 0 0 1 0-1.331.952.952 0 0 1 1.34 0l4.121 4.096c.35.347.35.91 0 1.256l-4.12 4.096a.952.952 0 0 1-1.34 0 .938.938 0 0 1 0-1.331L3.69 5.5Z" fill="fill-current"></path></svg></span></a></div><div class="lg:text-left lg:max-w-sm lg:mx-0 max-w-xs mx-auto text-center bg-white"><a class="inline-block" href="/resources/books/buyers-guide-to-market-intelligence-solutions"><img class="mx-auto lg:mx-0 hover:scale-105 duration-300 transform max-w-full shadow-xl" alt="Buyer&#x27;s guide cover" width="430" height="645" src="https://images.ctfassets.net/osv85d77hkdf/6srjnuP3zbZR6ihIqJGcpq/473ff0d2c483547c1adcf7e6f7757d18/Cover_-_The_buyer___s_guide.png?h=645" srcSet="https://images.ctfassets.net/osv85d77hkdf/6srjnuP3zbZR6ihIqJGcpq/473ff0d2c483547c1adcf7e6f7757d18/Cover_-_The_buyer___s_guide.png?h=645 1x,https://images.ctfassets.net/osv85d77hkdf/6srjnuP3zbZR6ihIqJGcpq/473ff0d2c483547c1adcf7e6f7757d18/Cover_-_The_buyer___s_guide.png?h=1290 2x"/></a><h5 class="md:mt-10 ck-h6-new mt-6 mb-2">The buyer鈥檚 guide to market intelligence solutions</h5><p class="mb-4 text-lg text-left text-gray-500">Learn how to select the right market intelligence tool to help you level-up your marketing operations.</p><a class="ck-button-new transition duration-300 ck-button-new--small ck-button-new--link " href="/resources/books/buyers-guide-to-market-intelligence-solutions">Read online<span class="inline-block mt-1 ml-2"><svg width="6" height="11" xmlns="http://www.w3.org/2000/svg" class="fill-current"><path d="M3.69 5.5.277 2.107a.938.938 0 0 1 0-1.331.952.952 0 0 1 1.34 0l4.121 4.096c.35.347.35.91 0 1.256l-4.12 4.096a.952.952 0 0 1-1.34 0 .938.938 0 0 1 0-1.331L3.69 5.5Z" fill="fill-current"></path></svg></span></a></div><div class="lg:text-left lg:max-w-sm lg:mx-0 max-w-xs mx-auto text-center bg-white"><a class="inline-block" href="/resources/books/drive-website-conversions"><img class="mx-auto lg:mx-0 hover:scale-105 duration-300 transform max-w-full shadow-xl" alt="How to drive more website conversions with Clearbit and Mutiny book cover" width="860" height="1290" src="https://images.ctfassets.net/osv85d77hkdf/2eTiHu7a6OWEbTpXwIVW3P/ab904d279b6cb5b320de72a03f251133/Cover.png?h=1290" srcSet="https://images.ctfassets.net/osv85d77hkdf/2eTiHu7a6OWEbTpXwIVW3P/ab904d279b6cb5b320de72a03f251133/Cover.png?h=1290 1x,https://images.ctfassets.net/osv85d77hkdf/2eTiHu7a6OWEbTpXwIVW3P/ab904d279b6cb5b320de72a03f251133/Cover.png?h=2580 2x"/></a><h5 class="md:mt-10 ck-h6-new mt-6 mb-2">How to drive more website conversions with Clearbit and Mutiny </h5><p class="mb-4 text-lg text-left text-gray-500">To help buyers find the perfect fit and capture demand at scale, marketers must create personalized website experiences. Learn how to build and implement a website personalization strategy from the ground up with Clearbit and Mutiny.</p><a class="ck-button-new transition duration-300 ck-button-new--small ck-button-new--link " href="/resources/books/drive-website-conversions">Read online<span class="inline-block mt-1 ml-2"><svg width="6" height="11" xmlns="http://www.w3.org/2000/svg" class="fill-current"><path d="M3.69 5.5.277 2.107a.938.938 0 0 1 0-1.331.952.952 0 0 1 1.34 0l4.121 4.096c.35.347.35.91 0 1.256l-4.12 4.096a.952.952 0 0 1-1.34 0 .938.938 0 0 1 0-1.331L3.69 5.5Z" fill="fill-current"></path></svg></span></a></div><div class="lg:text-left lg:max-w-sm lg:mx-0 max-w-xs mx-auto text-center bg-white"><a class="inline-block" href="/resources/books/paid-advertising"><img class="mx-auto lg:mx-0 hover:scale-105 duration-300 transform max-w-full shadow-xl" alt="Cover - paid advertising book" width="645" height="968" src="https://images.ctfassets.net/osv85d77hkdf/4wKqLIvWbn5VkFmOvZUn89/a563b69c71b13715cad25c3c2ef986e9/cover_-_paid_advertisinng_strategies.png?h=968" srcSet="https://images.ctfassets.net/osv85d77hkdf/4wKqLIvWbn5VkFmOvZUn89/a563b69c71b13715cad25c3c2ef986e9/cover_-_paid_advertisinng_strategies.png?h=968 1x,https://images.ctfassets.net/osv85d77hkdf/4wKqLIvWbn5VkFmOvZUn89/a563b69c71b13715cad25c3c2ef986e9/cover_-_paid_advertisinng_strategies.png?h=1936 2x"/></a><h5 class="md:mt-10 ck-h6-new mt-6 mb-2">Paid advertising in a world of rising cost</h5><p class="mb-4 text-lg text-left text-gray-500">Macroeconomic conditions and changes in B2B buying behavior have made traditional ad playbooks pricier, less effective, and less scalable. Get the guide to learn how to optimize and adapt your ad strategies to weather any storm.</p><a class="ck-button-new transition duration-300 ck-button-new--small ck-button-new--link " href="/resources/books/paid-advertising">Read online<span class="inline-block mt-1 ml-2"><svg width="6" height="11" xmlns="http://www.w3.org/2000/svg" class="fill-current"><path d="M3.69 5.5.277 2.107a.938.938 0 0 1 0-1.331.952.952 0 0 1 1.34 0l4.121 4.096c.35.347.35.91 0 1.256l-4.12 4.096a.952.952 0 0 1-1.34 0 .938.938 0 0 1 0-1.331L3.69 5.5Z" fill="fill-current"></path></svg></span></a></div><div class="lg:text-left lg:max-w-sm lg:mx-0 max-w-xs mx-auto text-center bg-white"><a class="inline-block" href="/resources/books/marketing-attribution"><img class="mx-auto lg:mx-0 hover:scale-105 duration-300 transform max-w-full shadow-xl" alt="Attribution book cover" width="430" height="645" src="https://images.ctfassets.net/osv85d77hkdf/5MNSCQCSnNM35OB9ENRvd9/3b9cb13f8db6ff1953dfeba98b7295cc/Cover_-_Attribution_reporting_for_marketing_ops_teams.png?h=645" srcSet="https://images.ctfassets.net/osv85d77hkdf/5MNSCQCSnNM35OB9ENRvd9/3b9cb13f8db6ff1953dfeba98b7295cc/Cover_-_Attribution_reporting_for_marketing_ops_teams.png?h=645 1x,https://images.ctfassets.net/osv85d77hkdf/5MNSCQCSnNM35OB9ENRvd9/3b9cb13f8db6ff1953dfeba98b7295cc/Cover_-_Attribution_reporting_for_marketing_ops_teams.png?h=1290 2x"/></a><h5 class="md:mt-10 ck-h6-new mt-6 mb-2">Attribution reporting for marketing ops teams</h5><p class="mb-4 text-lg text-left text-gray-500">Learn how to build or refine your attribution model with advice from Julie Beynon, Head of Analytics at Clearbit, and Craig Jordan, Founder and CEO at SaaScend.</p><a class="ck-button-new transition duration-300 ck-button-new--small ck-button-new--link " href="/resources/books/marketing-attribution">Read online<span class="inline-block mt-1 ml-2"><svg width="6" height="11" xmlns="http://www.w3.org/2000/svg" class="fill-current"><path d="M3.69 5.5.277 2.107a.938.938 0 0 1 0-1.331.952.952 0 0 1 1.34 0l4.121 4.096c.35.347.35.91 0 1.256l-4.12 4.096a.952.952 0 0 1-1.34 0 .938.938 0 0 1 0-1.331L3.69 5.5Z" fill="fill-current"></path></svg></span></a></div><div class="lg:text-left lg:max-w-sm lg:mx-0 max-w-xs mx-auto text-center bg-white"><a class="inline-block" href="/resources/books/lead-qualification"><img class="mx-auto lg:mx-0 hover:scale-105 duration-300 transform max-w-full shadow-xl" alt="lead-qualification-guide-cover" width="430" height="645" src="https://images.ctfassets.net/osv85d77hkdf/CGqbS8Fz1KQjSv85qUeOd/b0e34a55cdce7a4582f03f93a321069a/lead-qualification-guide.png?h=645" srcSet="https://images.ctfassets.net/osv85d77hkdf/CGqbS8Fz1KQjSv85qUeOd/b0e34a55cdce7a4582f03f93a321069a/lead-qualification-guide.png?h=645 1x,https://images.ctfassets.net/osv85d77hkdf/CGqbS8Fz1KQjSv85qUeOd/b0e34a55cdce7a4582f03f93a321069a/lead-qualification-guide.png?h=1290 2x"/></a><h5 class="md:mt-10 ck-h6-new mt-6 mb-2">Modern Guide to Lead Qualification</h5><p class="mb-4 text-lg text-left text-gray-500">Learn how to build a B2B SaaS lead qualification system that drives revenue with lead scoring and routing frameworks, tools, and best practices for your company&#x27;s stage of growth.</p><a class="ck-button-new transition duration-300 ck-button-new--small ck-button-new--link " href="/resources/books/lead-qualification">Read online<span class="inline-block mt-1 ml-2"><svg width="6" height="11" xmlns="http://www.w3.org/2000/svg" class="fill-current"><path d="M3.69 5.5.277 2.107a.938.938 0 0 1 0-1.331.952.952 0 0 1 1.34 0l4.121 4.096c.35.347.35.91 0 1.256l-4.12 4.096a.952.952 0 0 1-1.34 0 .938.938 0 0 1 0-1.331L3.69 5.5Z" fill="fill-current"></path></svg></span></a></div><div class="lg:text-left lg:max-w-sm lg:mx-0 max-w-xs mx-auto text-center bg-white"><a class="inline-block" href="/resources/books/b2b-data"><img class="mx-auto lg:mx-0 hover:scale-105 duration-300 transform max-w-full shadow-xl" alt="data-essentials-I" width="430" height="645" src="https://images.ctfassets.net/osv85d77hkdf/7M8VrSICJsJbuKTdvsDDz5/685679444bb2914fb8bb40fba4a358dd/Cover_-_The_Data_Dictionary.png?h=645" srcSet="https://images.ctfassets.net/osv85d77hkdf/7M8VrSICJsJbuKTdvsDDz5/685679444bb2914fb8bb40fba4a358dd/Cover_-_The_Data_Dictionary.png?h=645 1x,https://images.ctfassets.net/osv85d77hkdf/7M8VrSICJsJbuKTdvsDDz5/685679444bb2914fb8bb40fba4a358dd/Cover_-_The_Data_Dictionary.png?h=1290 2x"/></a><h5 class="md:mt-10 ck-h6-new mt-6 mb-2">The data dictionary for marketing leaders</h5><p class="mb-4 text-lg text-left text-gray-500">Learn how to optimize your martech stack with the right combination of fit and intent data.</p><a class="ck-button-new transition duration-300 ck-button-new--small ck-button-new--link " href="/resources/books/b2b-data">Read online<span class="inline-block mt-1 ml-2"><svg width="6" height="11" xmlns="http://www.w3.org/2000/svg" class="fill-current"><path d="M3.69 5.5.277 2.107a.938.938 0 0 1 0-1.331.952.952 0 0 1 1.34 0l4.121 4.096c.35.347.35.91 0 1.256l-4.12 4.096a.952.952 0 0 1-1.34 0 .938.938 0 0 1 0-1.331L3.69 5.5Z" fill="fill-current"></path></svg></span></a></div><div class="lg:text-left lg:max-w-sm lg:mx-0 max-w-xs mx-auto text-center bg-white"><a class="inline-block" href="/resources/books/ideal-customer-profile"><img class="mx-auto lg:mx-0 hover:scale-105 duration-300 transform max-w-full shadow-xl" alt="New HubSpot ICP book cover" width="430" height="645" src="https://images.ctfassets.net/osv85d77hkdf/498w8KCeWAeNaI6hnTORoy/be58fefb4fb9a29fc13c2cd0ccae5d96/How_to_scale_your_business_Cover.png?h=645" srcSet="https://images.ctfassets.net/osv85d77hkdf/498w8KCeWAeNaI6hnTORoy/be58fefb4fb9a29fc13c2cd0ccae5d96/How_to_scale_your_business_Cover.png?h=645 1x,https://images.ctfassets.net/osv85d77hkdf/498w8KCeWAeNaI6hnTORoy/be58fefb4fb9a29fc13c2cd0ccae5d96/How_to_scale_your_business_Cover.png?h=1290 2x"/></a><h5 class="md:mt-10 ck-h6-new mt-6 mb-2">How to scale your business with your ideal customer in mind </h5><p class="mb-4 text-lg text-left text-gray-500">Learn how to use data to define and redefine your ICP as your business evolves (and how Clearbit and Frame.io did just that).</p><a class="ck-button-new transition duration-300 ck-button-new--small ck-button-new--link " href="/resources/books/ideal-customer-profile">Read online<span class="inline-block mt-1 ml-2"><svg width="6" height="11" xmlns="http://www.w3.org/2000/svg" class="fill-current"><path d="M3.69 5.5.277 2.107a.938.938 0 0 1 0-1.331.952.952 0 0 1 1.34 0l4.121 4.096c.35.347.35.91 0 1.256l-4.12 4.096a.952.952 0 0 1-1.34 0 .938.938 0 0 1 0-1.331L3.69 5.5Z" fill="fill-current"></path></svg></span></a></div><div class="lg:text-left lg:max-w-sm lg:mx-0 max-w-xs mx-auto text-center bg-white"><a class="inline-block" href="/resources/books/marketing-leadership"><img class="mx-auto lg:mx-0 hover:scale-105 duration-300 transform max-w-full shadow-xl" alt="marketing-leader-cover-flat" width="430" height="645" src="https://images.ctfassets.net/osv85d77hkdf/qBQaNNItRb2nCBkKwWC86/cf48a2936085f6ea4266442732eb56e5/IC_to_Leader__flat_.png?h=645" srcSet="https://images.ctfassets.net/osv85d77hkdf/qBQaNNItRb2nCBkKwWC86/cf48a2936085f6ea4266442732eb56e5/IC_to_Leader__flat_.png?h=645 1x,https://images.ctfassets.net/osv85d77hkdf/qBQaNNItRb2nCBkKwWC86/cf48a2936085f6ea4266442732eb56e5/IC_to_Leader__flat_.png?h=1290 2x"/></a><h5 class="md:mt-10 ck-h6-new mt-6 mb-2">From IC to Leader</h5><p class="mb-4 text-lg text-left text-gray-500">10 B2B and SaaS marketing leaders share their growth path. 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