CRM gratuito: tudo que você precisa saber para escolher o seu

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data-ga_nav_tree_text="Newsletters > The Hustle"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/TheHustle_Icon_Dark.svg" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> The Hustle <svg class="cl-icon -external-link" width="14" height="14" aria-hidden="true" aria-label="Link abre em uma nova janela"> <use href="#cl-icon-external-link" /> </svg> </h4> <p class="blog-nav-card-description -small">Abordagens irreverentes e perspicazes sobre negócios e tecnologia, entregues na sua caixa de entrada (em inglês)</p> </div> </a> </li> </ul> </div> <ul class="blog-nav-media-dropdown-text-links-block"> </ul> </div> <div class="blog-nav-media-dropdown-cta-container"> </div> </div> </div> </div> </div> </li> <li class="blog-nav-primary-menu-item"> <button class="blog-nav-menu-trigger blog-nav-media-dropdown-trigger" aria-controls="videos-mega-menu-submenu" aria-expanded="false"> <h6>Videos</h6> <svg class="cl-icon -down-arrow" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </button> <div id="videos-mega-menu-submenu" class="blog-nav-menu -light"> <div class="blog-nav-menu-content"> <div class="blog-nav-media-dropdown"> <div class="blog-nav-media-dropdown-content cl-page-width"> <div class="blog-nav-menu-header blog-nav-media-dropdown-header"> <h3>Videos</h3> <p>Navegue na nossa coleção de conteúdo em vídeo.</p> </div> <div class="blog-nav-media-dropdown-container"> <div class="blog-nav-media-dropdown-cards-block"> <ul> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.youtube.com/@TheHustleChannel" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Videos > The Hustle"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/TheHustle_Icon_Dark.svg" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> The Hustle <svg class="cl-icon -external-link" width="14" height="14" aria-hidden="true" aria-label="Link abre em uma nova janela"> <use href="#cl-icon-external-link" /> </svg> </h4> <p class="blog-nav-card-description -small">Nossa narrativa é incomparável, em formato de vídeo. Inscreva-se para receber pequenas revelações sobre negócios e tecnologia</p> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.youtube.com/@HubSpotBrasil" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Videos > HubSpot Brasil no YouTube"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/HubSpotLogo_64x64.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> HubSpot Brasil no YouTube <svg class="cl-icon -external-link" width="14" height="14" aria-hidden="true" aria-label="Link abre em uma nova janela"> <use href="#cl-icon-external-link" /> </svg> </h4> <p class="blog-nav-card-description -small">O nosso canal em Português com as principais atualizações da HubSpot</p> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.youtube.com/@MATGpod" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Videos > Marketing Against the Grain"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/MAT%20-%20Show%20Tile%20Small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Marketing Against the Grain <svg class="cl-icon -external-link" width="14" height="14" aria-hidden="true" aria-label="Link abre em uma nova janela"> <use href="#cl-icon-external-link" /> </svg> </h4> <p class="blog-nav-card-description -small">Assista a dois CMOs abordando estratégias, táticas e tendências</p> </div> </a> </li> </ul> </div> <ul class="blog-nav-media-dropdown-text-links-block"> </ul> </div> <div class="blog-nav-media-dropdown-cta-container"> </div> </div> </div> </div> </div> </li> <li class="blog-nav-primary-menu-item"> <button class="blog-nav-menu-trigger blog-nav-media-dropdown-trigger" aria-controls="podcasts-mega-menu-submenu" aria-expanded="false"> <h6>Podcasts</h6> <svg class="cl-icon -down-arrow" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </button> <div id="podcasts-mega-menu-submenu" class="blog-nav-menu -light"> <div class="blog-nav-menu-content"> <div class="blog-nav-media-dropdown"> <div class="blog-nav-media-dropdown-content cl-page-width"> <div class="blog-nav-menu-header blog-nav-media-dropdown-header"> <h3>Podcasts</h3> <p>A HubSpot Podcast Network é o destino para profissionais de negócios que buscam os melhores insights para o crescimento de seus negócios.</p> </div> <div class="blog-nav-media-dropdown-container"> <div class="blog-nav-media-dropdown-cards-block"> <ul> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://link.chtbl.com/D_hLI7EZ" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Podcasts > The Hustle Daily Show" data-navigation-params="blognavcard-podcasts-thhustledailyshow"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/TheHustleDaily.jpg" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> The Hustle Daily Show </h4> <p class="blog-nav-card-description -small">Uma dose diária de notícias irreverentes, excêntricas e informativas sobre negócios e tecnologia</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://link.chtbl.com/5Mfokbsx" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Podcasts > Marketing Against the Grain" data-navigation-params="blognavcard-podcasts-marketingagainstthegrain"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/MAT%20-%20Show%20Tile%20Small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Marketing Against the Grain </h4> <p class="blog-nav-card-description -small">O CMO da HubSpot, Kipp Bodnar, e o CMO da Zapier, Kieran Flanagan, compartilham o que está acontecendo agora no marketing</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> </ul> </div> <ul class="blog-nav-media-dropdown-text-links-block"> </ul> </div> <div class="blog-nav-media-dropdown-cta-container"> <a href="https://www.hubspot.com/podcastnetwork" class="blog-nav-media-dropdown-cta cl-button -primary ga_nav_link " data-ga_nav_type="header_nav" data-ga_nav_tree_text="Podcasts > Veja todos os podcasts"> Veja todos os podcasts </a> </div> </div> </div> </div> </div> </li> <li class="blog-nav-primary-menu-item"> <button class="blog-nav-menu-trigger blog-nav-media-dropdown-trigger" aria-controls="resources-mega-menu-submenu" aria-expanded="false"> <h6>Recursos</h6> <svg class="cl-icon -down-arrow" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </button> <div id="resources-mega-menu-submenu" class="blog-nav-menu -light"> <div class="blog-nav-menu-content"> <div class="blog-nav-media-dropdown"> <div class="blog-nav-media-dropdown-content cl-page-width"> <div class="blog-nav-menu-header blog-nav-media-dropdown-header"> <h3>Recursos</h3> <p>Expanda seu conhecimento e assuma o controle de sua carreira com nossos guias, lições e ferramentas detalhadas.</p> </div> <div 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id="hs_cos_wrapper_pillar_blog_post_header" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <section class="pillar-post-header"> <div class="pillar-post-header-content cl-page-width"> <div class="pillar-post-header-col-1"> <h1 class="pillar-post-header-title"><span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text">CRM gratuito: tudo que você precisa saber para escolher o seu</span></h1> <div class="pillar-post-header-info"> <span>Escrito por:</span> <a class="pillar-post-header-author -primary-author cl-textLink" href="https://br.hubspot.com/blog/service/author/wellinton-prates" target="_blank">Wellinton Prates</a> </div> <div class="pillar-post-header-cta"> <img class="pillar-post-header-cta-image" src="https://www.hubspot.com/hs-fs/hubfs/PORTUGUESE%20-%20Pillar%20Page%20Header/CRM-Guide.png?width=112&height=112&name=CRM-Guide.png" alt="text"> <div class="pillar-post-header-cta-text"> <h2 class="pillar-post-header-cta-heading">GUIA COMPLETO DO CRM</h2> <p class="pillar-post-header-cta-subtitle">O que é CRM, principais funcionalidades </p> <a class="pillar-post-header-cta-anchor -cta-button cl-button -primary -small" href="https://br.hubspot.com/ofertas/guia-crm" data-blog-cta-tracking="pt-blog-author" target="_blank">Guia Grátis </a> </div> </div> </div> <div class="pillar-post-header-col-2"> <div class="pillar-post-header-featured-image"> <img class="pillar-post-header-image" src="https://www.hubspot.com/hs-fs/hubfs/media/crmgratuito.jpeg?width=595&height=400&name=crmgratuito.jpeg" alt="Imagem mostra homem digitando informações em um laptop. Tela mostra gráficos em diferentes tamanhos e formatos. " width="595" height="400" srcset="https://www.hubspot.com/hs-fs/hubfs/media/crmgratuito.jpeg?width=298&height=200&name=crmgratuito.jpeg 298w, https://www.hubspot.com/hs-fs/hubfs/media/crmgratuito.jpeg?width=595&height=400&name=crmgratuito.jpeg 595w, https://www.hubspot.com/hs-fs/hubfs/media/crmgratuito.jpeg?width=893&height=600&name=crmgratuito.jpeg 893w, https://www.hubspot.com/hs-fs/hubfs/media/crmgratuito.jpeg?width=1190&height=800&name=crmgratuito.jpeg 1190w, https://www.hubspot.com/hs-fs/hubfs/media/crmgratuito.jpeg?width=1488&height=1000&name=crmgratuito.jpeg 1488w, https://www.hubspot.com/hs-fs/hubfs/media/crmgratuito.jpeg?width=1785&height=1200&name=crmgratuito.jpeg 1785w" sizes="(max-width: 595px) 100vw, 595px"> </div> <div class="pillar-post-header-dates"> <p class="pillar-post-header-dates-updated">Atualizado: <time datetime="2023-11-05"> 11 de Maio de 2023 </time> </p> <p class="pillar-post-header-dates-created ">Publicado: <time datetime="2022-07-02"> 07 de Fevereiro de 2022 </time></p> </div> </div> </div> </section></div> <div class="blog-post-audio-wrapper cl-page-width"> <div id="hs_cos_wrapper_blog_post_audio" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><link rel="stylesheet" href="https://48752163.fs1.hubspotusercontent-na1.net/hubfs/48752163/raw_assets/media-default-modules/master/484/js_client_assets/assets/TrackPlayAnalytics-Cm48oVxd.css"> <link rel="stylesheet" href="https://48752163.fs1.hubspotusercontent-na1.net/hubfs/48752163/raw_assets/media-default-modules/master/484/js_client_assets/assets/Tooltip-DkS5dgLo.css"> <script type="text/javascript" nonce="87vO7z0N5lzM9RSplonXSw=="> window.__hsEnvConfig = {"portalID":53,"hublet":"na1","hsEnv":"prod","hsDeployed":true,"hsJSRGates":["CMS:JSRenderer:SeparateIslandRenderOption","CMS:JSRenderer:GraphQLQueryBuild","CMS:JSRenderer:MinifyCSS","CMS:JSRenderer:GetServerSideProps","Jsr:DeployLambdasViaCommonAwsAccount","CMS:JSRenderer:LocalProxySchemaVersion1","CMS:JSRenderer:SharedDeps"]}; window.__hsServerPageUrl = "https:\u002F\u002Fbr.hubspot.com\u002Fblog\u002Fservice\u002Fcrm-gratuito"; window.__hsBasePath = "\u002Fblog\u002Fservice\u002Fcrm-gratuito"; </script> </div> </div> <div class="hsg-rich-text blog-post-body"> <div class="hsg-rich-text__wrapper"> <span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text"><p><a href="https://br.hubspot.com/blog/marketing/ferramenta-crm" rel="noopener noreferrer" target="_blank">Ferramenta CRM</a>: o que é e como funciona? Essa é uma tecnologia da lista de sistemas mais importantes para que uma empresa consiga alavancar seu desenvolvimento, pois ela impacta a relação que o negócio tem com seus clientes. No entanto, você pode aproveitar as vantagens dessa tecnologia com um CRM gratuito, fazendo a escolha certa.</p> <div id="hs_cos_wrapper_widget_fwcta" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <section class="blog-fwcta" data-state="offer"> <div class="blog-fwcta-offer"> <div class="blog-fwcta-offer-content"> <div class="blog-fwcta-offer-img"> <img src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/blog-image-uploads/CRM-Guide.png" loading="lazy" alt=""> </div> <div class="blog-fwcta-offer-text"> <h3 class="blog-fwcta-offer-title">Guia Completo do CRM</h3> <p class="blog-fwcta-offer-subtitle">Saiba o que faz um sistema de CRM, seus objetivos e as principais funcionalidades disponíveis.</p> <ul class="blog-fwcta-offer-value-prop-list"> <li class="blog-fwcta-offer-value-prop"> <svg class="blog-fwcta-offer-value-prop-icon cl-icon" role="presentation"> <use href="#cl-icon-check-circle"></use> </svg> Guia do CRM </li> <li class="blog-fwcta-offer-value-prop"> <svg class="blog-fwcta-offer-value-prop-icon cl-icon" role="presentation"> <use href="#cl-icon-check-circle"></use> </svg> Todas as funcionalidades </li> <li class="blog-fwcta-offer-value-prop"> <svg class="blog-fwcta-offer-value-prop-icon cl-icon" role="presentation"> <use href="#cl-icon-check-circle"></use> </svg> Principais vantagens </li> <li class="blog-fwcta-offer-value-prop"> <svg class="blog-fwcta-offer-value-prop-icon cl-icon" role="presentation"> <use href="#cl-icon-check-circle"></use> </svg> O CRM da HubSpot </li> </ul> <div class="blog-fwcta-offer-cta-container"><button class="blog-fwcta-form-initiation-button blog-fwcta-offer-cta">Download gratuito</button> <a class="blog-fwcta-offer-cta -learn-more-text" href="https://br.hubspot.com/ofertas/guia-crm" target="_blank" data-blog-cta-tracking="pt-blog-fwcta"> Saiba mais <svg class="blog-fwcta-offer-external-link cl-icon cl-textLink-icon -large" aria-label="Link abre em uma nova janela"> <use href="#cl-icon-external-link" /> </svg> <span class="visually-hidden"></span> </a> <a class="blog-fwcta-offer-cta -form-text" href="https://br.hubspot.com/ofertas/guia-crm" target="_blank" data-blog-cta-tracking="pt-blog-fwcta"> Download gratuito <span class="visually-hidden"></span> </a> </div> </div> </div> </div> <div class="blog-fwcta-form"> <div class="blog-fwcta-form-content"> <style>@keyframes msf-progress { 0% { transform: scaleX(0); opacity: 0; } 100% { transform: scaleX(1); opacity: 1; } } @keyframes msf-appear { 0% { scale: 0; } 100% { scale: 1; } } .msf-container { --rff-indicator-outline-color: var(--light-theme-background-01); --rff-indicator-incomplete-background-color: var(--cl-color-container-03); --rff-indicator-complete-background-color: var(--cl-color-success-01); --rff-indicator-incomplete-text-color: var(--cl-color-text-01); --rff-indicator-complete-text-color: var(--cl-color-text-on-color-01); --rff-indicator-incomplete-border-color: var(--cl-color-border-03); --rff-indicator-complete-border-color: transparent; margin: 0 auto; max-width: 720px; container-name: msf-container; container-type: inline-size; &.-dark { --rff-indicator-outline-color: var(--dark-theme-background-02); } } .msf-header { text-align: center; margin: 2em 0 0 0; } .msf-progress-bar { position: absolute; z-index: 0; top: 50%; left: 0; right: 0; transform: translateY(-50%) scaleX(0); opacity: 0; height: 2px; background-color: var(--light-theme-border-02); transform-origin: left; } .msf-container[data-show-steps='true'] .msf-progress-bar { animation: msf-progress 1s linear forwards; } .msf-progress-header { position: relative; max-width: 860px; margin: 1rem auto 2.5rem; } .msf-indicators { list-style: none; width: 100%; display: flex; justify-content: space-between; flex-direction: row; } .msf-indicator { position: relative; z-index: 1; display: flex; justify-content: center; align-items: center; width: 2rem; height: 2rem; color: var(--rff-indicator-incomplete-text-color); background-color: var(--rff-indicator-incomplete-background-color); border: 2px solid var(--rff-indicator-incomplete-border-color); border-radius: 50%; outline: 8px solid var(--rff-indicator-outline-color); scale: 0; transition: 0.3s background-color linear; font-size: var(--font-size-h6, 1rem); font-weight: var(--font-weight-h6, 500); line-height: var(--line-height-h6, 1.75); } .msf-indicator .cl-icon { display: none; } .msf-description { margin-bottom: 1.5rem; } .msf-container[data-show-steps='true'] .msf-indicator { animation: msf-appear 0.3s ease-out forwards; animation-delay: var(--delay); } .msf-indicator.complete, .msf-indicator.active { background-color: var(--rff-indicator-complete-background-color); color: var(--rff-indicator-complete-text-color); border-color: var(--rff-indicator-complete-border-color); } .msf-indicator.complete .cl-icon { height: 1rem; width: 1rem; position: absolute; fill: currentColor; display: flex; } .msf-indicator.complete > span { opacity: 0; /* effectively visually-hidden */ } .msf { --current-step: 1; position: relative; margin: 0 auto; max-width: 1080px; overflow: hidden; padding: 0.5rem; } .msf-list { display: flex; flex-direction: row; flex-wrap: nowrap; width: 100%; list-style: none; transform: translateX(calc(-100% * (var(--current-step) - 1))); transition: transform 0.35s ease-in-out; } .msf-step { width: 100%; min-width: 100%; display: flex; flex-direction: column; align-items: center; visibility: hidden; } .msf-step[data-active='true'] { visibility: visible; } .msf-step-fields { display: flex; flex-direction: column; gap: 1.5rem; @container msf-container (width >= 600px) { flex-direction: row; } } .msf-field { max-width: 25ch; } .msf-legal { max-height: 0; overflow: hidden; transition: max-height 0.5s ease-in; text-align: left; font-size: var(--font-size-small); line-height: var(--line-height-small); margin-top: 1.5rem; } .msf-legal > p { font-size: var(--font-size-small); line-height: var(--line-height-small); } .msf-navigation { position: relative; width: 100%; display: flex; align-items: center; justify-content: space-between; padding-top: 2rem; } .msf-next { position: relative; } .msf-submit { position: absolute; right: 0; visibility: hidden; } .msf[data-step='1'] .msf-previous { visibility: hidden; } .msf[data-last-step='true'] .msf-next { visibility: hidden; } .msf[data-last-step='true'] .msf-submit { visibility: visible; } .msf[data-last-step='true'] .msf-legal { max-height: 100vh; } /* Component library validation */ .msf .cl-input .cl-input-status { display: none; } .msf .cl-input.-invalid .cl-input-status { display: unset; } /* Loading states for CTAs */ .msf .cl-button { min-height: 41px; } .msf .cl-loading { position: absolute; display: none; top: 50%; left: 50%; transform: translate(-50%, -50%); } :is(.msf-submit, .msf-next).-loading > span{ visibility: hidden; } :is(.msf-submit, .msf-next).-loading > .cl-loading { display: block; } </style> <script id="rff-user-data" type="application/json" nonce="87vO7z0N5lzM9RSplonXSw=="> { "partners": "", "customHiddenFields": [], "language": "pt", "pageId": "65672934738" } </script> <div class="msf-container -light"> <div class="msf-header"> <div class="msf-progress-header"> <div class="msf-progress-bar" aria-hidden="true"></div> <ul class="msf-indicators" aria-label="Etapas"></ul> </div><h2>Baixe agora</h2><p class="msf-description">Todos os campos são obrigatórios.</p></div> <form class="msf" data-theme="light" data-form-id="ecdc3b10-596d-4de8-ba64-8732b53d5789" data-response-type="inline" data-redirect-url="https://br.hubspot.com/ofertas/obrigado/guia-crm" data-followup-email-id="" data-display-option="inline" data-smart-content-query-param-key="" data-smart-content-query-param-values="" data-show-all-fields="false" data-should-send-redirect-event="false" data-step="1"> </form> </div> </div> </div> <div class="blog-fwcta-thank-you"> <div class="blog-fwcta-thank-you-content"> <div class="blog-fwcta-thank-you-img"> <img src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/blog-image-uploads/CRM-Guide.png" loading="lazy" alt=""> </div> <div class="blog-fwcta-offer-text"> <h3 class="blog-fwcta-thank-you-text">Está tudo pronto!</h3> <p class="blog-fwcta-thank-you-subtitle">Clique neste link para acessar este recurso a qualquer momento.</p> <div class="blog-fwcta-thank-you-cta-container"> <a class="blog-fwcta-thank-you-cta" href="https://br.hubspot.com/ofertas/obrigado/guia-crm" target="_blank" rel="noopener noreferrer" data-blog-cta-tracking="pt-blog-fwcta-dl">Baixe agora</a> </div> </div> </div> </div> </section> </div>  <p>Você quer saber qual o melhor CRM gratuito 2022 e garantir que está optando pela melhor alternativa? Então, veja a seguir <a href="https://br.hubspot.com/blog/sales/o-que-e-software-de-crm-gestao-de-relacionamentos-com-o-cliente" rel="noopener noreferrer" target="_blank">o que é um CRM</a>, como ele auxilia as empresas, quando optar por um instrumento pago ou gratuito, quais funcionalidades ele deve trazer e mais.</p> <div class="hsg-featured-snippet"> <h2>O que é CRM?</h2> <p><strong>Gestão de Relacionamento com o Cliente (CRM ou <em>Customer Relationship management</em>)</strong> é um sistema que ajuda a empresa no gerenciamento de seus clientes, mas também pode se referir a um conjunto de práticas e estratégias voltadas para aprimorar a relação entre a marca e seu público.</p> <p>Seu objetivo principal é ajudar a marca a proporcionar uma experiência mais completa e vantajosa, fazendo com que seus leads sejam atraídos e oportunidades de vendas criadas. Ao utilizá-lo, o negócio consegue <a href="https://br.hubspot.com/blog/marketing/produtividade-em-vendas-como-calcular-e-acompanhar-a-performance" rel="noopener noreferrer" target="_blank">aumentar a sua produtividade</a>, alcançar melhores resultados e potencializar suas vendas.</p> </div> <p>Na prática, essa tecnologia armazena várias informações sobre os clientes. Assim, o sistema elabora relatórios gerenciais que permitem que os gestores conheçam melhor seu público e tomem as melhores decisões em relação à interatividade. Entre os principais dados coletados e guardados pela tecnologia, estão:</p> <ul> <li>informações gerais, como nome, endereço, e-mail, telefone, entre outras;</li> <li>interações realizadas entre a empresa e seus clientes;</li> <li>visitas realizadas nos portais da organização;</li> <li>atividades diárias que envolvam os clientes;</li> <li>gostos, necessidades e perfis dos clientes.</li> </ul> <div class="hs-embed-wrapper" data-service="youtube" data-responsive="true" style="position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 560px; min-width: 256px; display: block; margin: auto;"><div class="hs-embed-content-wrapper"><div style="position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.25%; margin: 0px;"><iframe width="560" height="315" src="https://www.youtube.com/embed/AjlgSsi_1JQ" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;"></iframe></div></div></div> <h2>Como ele ajuda as empresas?</h2> <p>Um CRM é mais amplo e completo do que muitos acreditam, já que faz uma gestão 360º das vendas, auxilia a área de atendimento e ajuda na elaboração de estratégias de marketing mais efetivas. Assim, proporciona um melhor relacionamento com o público e aprimora todos os pontos de contato da empresa.</p> <p>Entretanto, o principal aspecto está no fato de a plataforma organizar informações de forma automática e em tempo real. Isso permite que o processo de vendas seja simplificado e acelerado, além de fazer com que o <a href="https://br.hubspot.com/blog/sales/pipeline-crm" rel="noopener noreferrer" target="_blank">pipeline</a> seja visualizado de maneira mais clara e objetiva.</p> <p>Por exemplo, quando um cliente entrar em contato com a marca, seus colaboradores visualizam em qual estágio do funil de vendas ele se encontra, quais são suas necessidades e vontades, qual é seu perfil e interesse na marca, entre outros dados.</p> <p>No entanto, há CRMs (incluindo gratuitos) que vão muito além do armazenamento de dados e trazem um amplo rol de ferramentas para toda sua equipe. É caso do CRM HubSpot, que será melhor explicado a seguir.</p> <span class="hs-cta-wrapper" id="hs-cta-wrapper-44f2f5f2-300f-445b-ad23-07031cf92321"><span class="hs-cta-node hs-cta-44f2f5f2-300f-445b-ad23-07031cf92321" id="hs-cta-44f2f5f2-300f-445b-ad23-07031cf92321"><a href="https://cta-redirect.hubspot.com/cta/redirect/53/44f2f5f2-300f-445b-ad23-07031cf92321" target="_blank" rel="noopener"><img class="hs-cta-img" id="hs-cta-img-44f2f5f2-300f-445b-ad23-07031cf92321" style="border-width:0px;margin: 0 auto; display: block; margin-top: 20px; margin-bottom: 20px" height="18" width="561" src="https://no-cache.hubspot.com/cta/default/53/44f2f5f2-300f-445b-ad23-07031cf92321.png" alt="Baixe agora o nosso guia completo do CRM e aprenda a usá-lo na sua estratégia" align="middle"></a></span><script charset="utf-8" src="/hs/cta/cta/current.js" nonce="87vO7z0N5lzM9RSplonXSw=="></script><script type="text/javascript" nonce="87vO7z0N5lzM9RSplonXSw=="> hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '44f2f5f2-300f-445b-ad23-07031cf92321', {"useNewLoader":"true","region":"na1"}); </script></span> <h2>Quando optar por um CRM pago ou um gratuito?</h2> <p>Há CRMs tanto gratuitos quanto pagos, mas isso não significa que os últimos serão sempre melhores que os primeiros. Para fazer a escolha certa é importante analisar as funcionalidades proporcionadas pelo software e as diferenças entre as duas versões.</p> <p>Entre as vantagens de <a href="https://br.hubspot.com/pricing/marketing?products=marketing-hub-starter_1&term=annual" rel="noopener noreferrer" target="_blank">planos pagos</a> estão a remoção do logotipo das ferramentas, o suporte especializado e o aumento no limite dos recursos, como modelos de e-mail, tempo de chamadas, links de reuniões e painéis de relatórios.</p> <p>De forma geral, um sistema pago é voltado para negócios de maior parte, que têm um número maior de clientes, conta com vários públicos e precisa criar diferentes pipelines de vendas. Tudo isso justifica recursos com maiores limites ou um <a href="https://br.hubspot.com/blog/service/crm-personalizado-custom-objects" rel="noopener noreferrer" target="_blank">CRM personalizado</a>.</p> <p>Para pequenas e médias empresas (PMEs), um bom CRM gratuito pode trazer todas as ferramentas que o negócio necessita para melhorar seus resultados. Quando a organização crescer e expandir seu público ou carteira de clientes, ela poderá solicitar um plano pago a fim de continuar se desenvolvendo.</p> <p>É muito importante não confundir um CRM gratuito com Excel, já que esse último programa é voltado para criação de planilhas, sendo bastante limitado e não traz recursos próprios para a gestão de clientes.</p> <h2>Quais funcionalidades um CRM gratuito deve ter?</h2> <p>A ferramenta deve trazer recursos para líderes de vendas e vendedores em geral, profissionais de marketing, equipes de atendimento, gerentes de operações, empresários e outros. Veja alguns dos que são oferecidos pelo CRM HubSpot:</p> <ul> <li><strong>painel de relatórios e insights da empresa</strong> — traz relatórios detalhados sobre as vendas, produtividade e desempenho individual;</li> <li><strong>gerenciamento do pipeline de vendas</strong> — classifique e organize negócios no seu pipeline de vendas personalizado;</li> <li><strong>registro de atividades de vendas </strong>— rastreie e organize automaticamente e-mails, reuniões, chamadas, entre outros contatos;</li> <li><strong>personalização de produto</strong> — você pode criar formulários, leads e landing pages, além de poder gerenciar melhor os seus anúncios;</li> <li><strong>atendimento</strong> — você terá um sistema de suporte técnico, caixas de entrada para conversas, chats ao vivo, chatbots e e-mails de equipe. Isso inclui abertura de tíquetes de suporte (relatório dos fechados), modelos de e-mail e métricas até o fechamento de tíquetes;</li> <li><strong>automação e gerenciamento de processos</strong> — engloba sincronização de dados, ferramentas de produtividade, formulários, rastreio de prospects e mais.<br> <div class="hs-embed-wrapper" data-service="youtube" data-responsive="true" style="position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 560px; min-width: 256px; display: block; margin: auto;"><div class="hs-embed-content-wrapper"><div style="position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.25%; margin: 0px;" data-mce-style="position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.25%; margin: 0px;" data-mce-fragment="1"><iframe style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;" title="YouTube video player" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" xml="lang" src="https://www.youtube.com/embed/avDXWse-VuE" width="560" height="315" frameborder="0" allowfullscreen data-mce-src="https://www.youtube.com/embed/avDXWse-VuE" data-mce-style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;" data-mce-fragment="1"></iframe></div></div></div> </li> </ul> <h2>Quais as vantagens do CRM gratuito da HubSpot?</h2> <p>Os CRMs aperfeiçoam a experiência do cliente e maximizam suas vendas de forma generalizada, já que os clientes se tornam fidelizados e têm maior probabilidade de recomendar sua marca para amigos ou colegas. Porém, o <a href="https://br.hubspot.com/blog/marketing/crm-marketing" rel="noopener noreferrer" target="_blank">CRM de marketing</a>, vendas e gestão gratuito da HubSpot traz diferenciais competitivos que o tornam a opção com mais vantagens do mercado. Entre alguns desses benefícios, podemos citar:</p> <ul> <li>aplicativos móveis que aumentam a produtividade da área de vendas em 15%;</li> <li>clientes chegam a gastar entre 20% e 40% a mais nas suas próximas compras;</li> <li>mais de 75% das empresas têm uma experiência positiva;</li> <li>potencialização da taxa de conversão em 300%;</li> <li>aumento da receita de cerca de 41% dos representantes de vendas, aumentando também a satisfação do seu próprio pessoal;</li> <li>entre <a href="https://br.hubspot.com/blog/sales/10-principais-beneficios-dos-sistemas-de-crm" rel="noopener noreferrer" target="_blank">outros benefícios que podem ser conferidos aqui</a>.</li> </ul> <p>Saber qual é o melhor CRM gratuito será bastante vantajoso para beneficiar seus clientes, a produtividade da sua equipe, suas vendas e os resultados do negócio em geral. Mas é necessário que você faça a melhor escolha para seu negócio e opte pela ferramenta mais completa, como a ferramenta oferecida pela HubSpot.</p> <p>Tem interesse pela ferramenta? <a href="https://app.hubspot.com/signup-hubspot/crm?hubs_signup-url=br.hubspot.com%2Fproducts%2Fcrm&hubs_signup-cta=crmpersona-nav-salesleader&_ga=2.50112614.1344501729.1642259882-1164930932.1638695584&_conv_v=vi%3A1*sc%3A8*cs%3A1642259881*fs%3A1638695584*pv%3A34*seg%3A%7B10031564.1%7D*exp%3A%7B%7D*ps%3A1641330086&_conv_s=si%3A8*sh%3A1642259880953-0.14413926365172158*pv%3A1&step=landing_page" rel="noopener noreferrer" target="_blank">Conheça o CRM gratuito da HubSpot</a> para aproveitar suas ferramentas e utilidades!</p> <span class="hs-cta-wrapper" id="hs-cta-wrapper-48bdef85-f08f-427a-85e2-73a493df044e"><span class="hs-cta-node hs-cta-48bdef85-f08f-427a-85e2-73a493df044e" id="hs-cta-48bdef85-f08f-427a-85e2-73a493df044e"><a 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