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class="nav-dropdown-icon-wrap"><div class="dropdown-arrow-code w-embed"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path fill="currentColor" d="M233.4 406.6c12.5 12.5 32.8 12.5 45.3 0l192-192c12.5-12.5 12.5-32.8 0-45.3s-32.8-12.5-45.3 0L256 338.7 86.6 169.4c-12.5-12.5-32.8-12.5-45.3 0s-12.5 32.8 0 45.3l192 192z"/></svg></div></div></div><nav class="nav-dropdown-list w-dropdown-list"><a href="/product" class="nav-dropdown-link w-dropdown-link">Product Overview</a><a href="/resource-center" class="nav-dropdown-link w-dropdown-link">Resource Center</a><a href="/ai-assistant" class="nav-dropdown-link w-dropdown-link">AI Assistant</a><a href="/in-app-surveys" class="nav-dropdown-link w-dropdown-link">In-app surveys</a><a href="/feature-announcements" class="nav-dropdown-link w-dropdown-link">Feature announcements</a></nav></div><a href="/pricing" class="nav-link w-nav-link">Pricing</a><div data-hover="true" data-delay="0" class="nav-dropdown w-dropdown"><div class="nav-link w-dropdown-toggle"><div>Resources </div><div class="nav-dropdown-icon-wrap"><div class="dropdown-arrow-code w-embed"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path fill="currentColor" d="M233.4 406.6c12.5 12.5 32.8 12.5 45.3 0l192-192c12.5-12.5 12.5-32.8 0-45.3s-32.8-12.5-45.3 0L256 338.7 86.6 169.4c-12.5-12.5-32.8-12.5-45.3 0s-12.5 32.8 0 45.3l192 192z"/></svg></div></div></div><nav class="nav-dropdown-list w-dropdown-list"><a href="/blog" class="nav-dropdown-link w-dropdown-link">Blog</a><a href="https://docs.userflow.com/docs" class="nav-dropdown-link w-dropdown-link">Documentation</a><a href="/customers" class="nav-dropdown-link w-dropdown-link">Customers</a><a href="/best-practices" class="nav-dropdown-link w-dropdown-link">Best practices</a><a href="https://docs.userflow.com/docs/dev" class="nav-dropdown-link w-dropdown-link">Developer Docs</a></nav></div><div class="nav-button-wrap navigation"><a href="https://app.userflow.com/app/sign-in?__hstc=17958374.732a3001c521056a8c4cee5bb17d47c5.1721370265869.1729849049053.1730088044328.24&__hssc=17958374.3.1730088044328&__hsfp=3499748124" class="nav-link icon w-inline-block"><div class="nav-icon-wrap"><img loading="lazy" src="https://cdn.prod.website-files.com/666bc9172254723eadc4af82/671b266ef78f063b3417c33b_sign-in-light.svg" alt="sign" class="nav-icon-light"/><img loading="lazy" src="https://cdn.prod.website-files.com/666bc9172254723eadc4af82/671b210cefebad642f8669a1_sign-in.svg" alt="sign" class="nav-icon-dark"/></div></a><a href="/demo#schedule" class="secondary-button small navigation w-button">Book a Demo</a><a href="https://app.userflow.com/app/create-account" class="primary-button navigation w-button">Start Free Trial</a></div></div></nav><div class="nav-menu-button-area"><a href="https://app.userflow.com/app/create-account" class="primary-button navigation mobile w-button">Start Free Trial</a><div data-w-id="70b3e3bc-be99-b6f6-e925-a9f4623c3870" class="nav-menu-button"><div class="nav-menu-line"></div><div class="nav-menu-line"></div><div class="nav-menu-line"></div></div></div></div></div></div></div></div></div><div class="hero-area"><div class="w-layout-blockcontainer container w-container"><div class="hero-wrap"><div class="hero-bg"></div><div class="hero-bg right-bg"></div><div class="hero-content-wrap"><h1 class="hero-title">SaaS onboarding <span class="hero-title-subtext">reviews</span></h1><p class="hero-content">We believe the best way to learn how to improve your onboarding is to sign up for your own product.</p><p class="hero-content">Below we share onboarding reviews of top SaaS providers to give inspiration for what to do, and not to do.</p></div></div></div></div></section><section class="customer-section"><div class="w-layout-blockcontainer container w-container"><div class="customer-area"><div class="customer-wrap"><div class="customer-content-wrap"><h2 class="section-title">Salesforce</h2><p class="section-content">In the first video of the series Userflow co-founder Esben Friis-Jensen reviews the free trial onboarding of the popular CRM Salesforce.</p></div><div class="customer-image-wrap"><div class="loom-code w-embed w-iframe"><iframe src="https://www.loom.com/embed/9f9c25e90a574c269180df541642d061" frameborder="0" webkitallowfullscreen="" mozallowfullscreen="" allowfullscreen="" style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;"></iframe></div></div></div><div class="product-features-wrap"><div id="w-node-e795a04a-0727-0406-7bad-da197e9781b1-50d5c5af" class="product-feature-item"><div class="product-icon-wrap"><div class="product-icon-code w-embed"><svg class="svg-inline--fa fa-comment-smile" aria-hidden="true" focusable="false" data-prefix="fad" data-icon="comment-smile" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512" data-fa-i2svg=""><g class="fa-duotone-group"><path class="fa-secondary" fill="currentColor" d="M256 448c141.4 0 256-93.1 256-208S397.4 32 256 32S0 125.1 0 240c0 45.1 17.7 86.8 47.7 120.9c-1.9 24.5-11.4 46.3-21.4 62.9c-5.5 9.2-11.1 16.6-15.2 21.6c-2.1 2.5-3.7 4.4-4.9 5.7c-.6 .6-1 1.1-1.3 1.4l-.3 .3 0 0 0 0 0 0 0 0c-4.6 4.6-5.9 11.4-3.4 17.4c2.5 6 8.3 9.9 14.8 9.9c28.7 0 57.6-8.9 81.6-19.3c22.9-10 42.4-21.9 54.3-30.6c31.8 11.5 67 17.9 104.1 17.9zM192 144a32 32 0 1 1 0 64 32 32 0 1 1 0-64zm128 0a32 32 0 1 1 0 64 32 32 0 1 1 0-64zM150.5 270.1c9.9-8.8 25-8 33.9 1.9c17.6 19.7 43.1 32 71.6 32s53.9-12.3 71.6-32c8.8-9.9 24-10.7 33.9-1.9s10.7 24 1.9 33.9C337 333.4 298.6 352 256 352s-81-18.6-107.3-48c-8.8-9.9-8-25 1.9-33.9z"></path><path class="fa-primary" fill="currentColor" d="M224 176a32 32 0 1 0 -64 0 32 32 0 1 0 64 0zm128 0a32 32 0 1 0 -64 0 32 32 0 1 0 64 0zM184.4 272c-8.8-9.9-24-10.7-33.9-1.9s-10.7 24-1.9 33.9c26.3 29.4 64.7 48 107.3 48s81-18.6 107.3-48c8.8-9.9 8-25-1.9-33.9s-25-8-33.9 1.9c-17.6 19.7-43.1 32-71.6 32s-53.9-12.3-71.6-32z"></path></g></svg></div></div><div class="product-text-wrap"><h3 class="product-title">Align messaging</h3><p class="product-content">Messaging on the website and onboarding should be aligned and use words the customer would use.</p></div></div><div id="w-node-e795a04a-0727-0406-7bad-da197e9781b9-50d5c5af" class="product-feature-item"><div class="product-icon-wrap"><div class="product-icon-code w-embed"><svg class="svg-inline--fa fa-tasks" aria-hidden="true" focusable="false" data-prefix="fad" data-icon="tasks" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512" data-fa-i2svg=""><g class="fa-duotone-group"><path class="fa-secondary" fill="currentColor" d="M160 416c0 17.7 14.3 32 32 32H480c17.7 0 32-14.3 32-32s-14.3-32-32-32H192c-17.7 0-32 14.3-32 32zm64-160c0 17.7 14.3 32 32 32H480c17.7 0 32-14.3 32-32s-14.3-32-32-32H256c-17.7 0-32 14.3-32 32zm32-128H480c17.7 0 32-14.3 32-32s-14.3-32-32-32H256c-17.7 0-32 14.3-32 32s14.3 32 32 32z"></path><path class="fa-primary" fill="currentColor" d="M153.8 72.1c8.9-9.9 8.1-25-1.8-33.9s-25-8.1-33.9 1.8L63.1 101.1 41 79C31.6 69.7 16.4 69.7 7 79s-9.4 24.6 0 33.9l40 40c4.7 4.7 11 7.2 17.6 7s12.8-3 17.2-7.9l72-80zm0 160c8.9-9.9 8.1-25-1.8-33.9s-25-8.1-33.9 1.8L63.1 261.1 41 239c-9.4-9.4-24.6-9.4-33.9 0s-9.4 24.6 0 33.9l40 40c4.7 4.7 11 7.2 17.6 7s12.8-3 17.2-7.9l72-80zM48 464a48 48 0 1 0 0-96 48 48 0 1 0 0 96z"></path></g></svg></div></div><div class="product-text-wrap"><h3 class="product-title">Checklists and self-help guides</h3><p class="product-content">Checklists and self-help widgets can be a great way to onboard new users on their own time.<br/></p></div></div><div id="w-node-e795a04a-0727-0406-7bad-da197e9781c1-50d5c5af" class="product-feature-item"><div class="product-icon-wrap"><div class="product-icon-code w-embed"><svg class="svg-inline--fa fa-exclamation-triangle" aria-hidden="true" focusable="false" data-prefix="fad" data-icon="exclamation-triangle" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512" data-fa-i2svg=""><g class="fa-duotone-group"><path class="fa-secondary" fill="currentColor" d="M256 32c14.2 0 27.3 7.5 34.5 19.8l216 368c7.3 12.4 7.3 27.7 .2 40.1S486.3 480 472 480H40c-14.3 0-27.6-7.7-34.7-20.1s-7-27.8 .2-40.1l216-368C228.7 39.5 241.8 32 256 32zm0 128c-13.3 0-24 10.7-24 24V296c0 13.3 10.7 24 24 24s24-10.7 24-24V184c0-13.3-10.7-24-24-24zm32 224a32 32 0 1 0 -64 0 32 32 0 1 0 64 0z"></path><path class="fa-primary" fill="currentColor" d="M280 184c0-13.3-10.7-24-24-24s-24 10.7-24 24V296c0 13.3 10.7 24 24 24s24-10.7 24-24V184zM256 416a32 32 0 1 0 0-64 32 32 0 1 0 0 64z"></path></g></svg></div></div><div class="product-text-wrap"><h3 class="product-title">Avoid information overload</h3><p class="product-content">Showing a lot of data and popups on the initial login can confuse and overload the user with information.</p></div></div></div></div></div></section><section class="customer-section"><div class="w-layout-blockcontainer container w-container"><div class="customer-area"><div class="customer-wrap"><div class="customer-image-wrap"><div class="loom-code w-embed w-iframe"><iframe src="https://www.loom.com/embed/6aa5c8771f74406b82bbaa85a8517566" frameborder="0" webkitallowfullscreen="" mozallowfullscreen="" allowfullscreen="" style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;"></iframe></div></div><div class="customer-content-wrap"><h2 class="section-title">HubSpot</h2><p class="section-content">In this onboarding review we take a closer look at HubSpots onboarding experience. HubSpot provides a CRM, Marketing automation and much more. They were one of the PLG pioneers, so a lot can be done self-service.</p></div></div><div class="product-features-wrap"><div id="w-node-e795a04a-0727-0406-7bad-da197e9781f9-50d5c5af" class="product-feature-item"><div class="product-icon-wrap"><div class="product-icon-code w-embed"><svg class="svg-inline--fa fa-comment-smile" aria-hidden="true" focusable="false" data-prefix="fad" data-icon="comment-smile" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512" data-fa-i2svg=""><g class="fa-duotone-group"><path class="fa-secondary" fill="currentColor" d="M256 448c141.4 0 256-93.1 256-208S397.4 32 256 32S0 125.1 0 240c0 45.1 17.7 86.8 47.7 120.9c-1.9 24.5-11.4 46.3-21.4 62.9c-5.5 9.2-11.1 16.6-15.2 21.6c-2.1 2.5-3.7 4.4-4.9 5.7c-.6 .6-1 1.1-1.3 1.4l-.3 .3 0 0 0 0 0 0 0 0c-4.6 4.6-5.9 11.4-3.4 17.4c2.5 6 8.3 9.9 14.8 9.9c28.7 0 57.6-8.9 81.6-19.3c22.9-10 42.4-21.9 54.3-30.6c31.8 11.5 67 17.9 104.1 17.9zM192 144a32 32 0 1 1 0 64 32 32 0 1 1 0-64zm128 0a32 32 0 1 1 0 64 32 32 0 1 1 0-64zM150.5 270.1c9.9-8.8 25-8 33.9 1.9c17.6 19.7 43.1 32 71.6 32s53.9-12.3 71.6-32c8.8-9.9 24-10.7 33.9-1.9s10.7 24 1.9 33.9C337 333.4 298.6 352 256 352s-81-18.6-107.3-48c-8.8-9.9-8-25 1.9-33.9z"></path><path class="fa-primary" fill="currentColor" d="M224 176a32 32 0 1 0 -64 0 32 32 0 1 0 64 0zm128 0a32 32 0 1 0 -64 0 32 32 0 1 0 64 0zM184.4 272c-8.8-9.9-24-10.7-33.9-1.9s-10.7 24-1.9 33.9c26.3 29.4 64.7 48 107.3 48s81-18.6 107.3-48c8.8-9.9 8-25-1.9-33.9s-25-8-33.9 1.9c-17.6 19.7-43.1 32-71.6 32s-53.9-12.3-71.6-32z"></path></g></svg></div></div><div class="product-text-wrap"><h3 class="product-title">Ask, but not too much</h3><p class="product-content">Ask questions to better understand your user, but be careful with asking too many questions and keep the UI for asking clean and simple.</p></div></div><div id="w-node-e795a04a-0727-0406-7bad-da197e978201-50d5c5af" class="product-feature-item"><div class="product-icon-wrap"><div class="product-icon-code w-embed"><svg class="svg-inline--fa fa-home-lg-alt" aria-hidden="true" focusable="false" data-prefix="fad" data-icon="home-lg-alt" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 576 512" data-fa-i2svg=""><g class="fa-duotone-group"><path class="fa-secondary" fill="currentColor" d="M64 270.5L64.1 472c0 22.1 17.9 40 40 40H184c22.1 0 40-17.9 40-40V383.7c0-17.7 14.3-32 32-32h64c17.7 0 32 14.3 32 32V472c0 22.1 17.9 40 40 40h80.5c22.1 0 40-18 40-40.1l-.4-201.3L288 74.5 64 270.5z"></path><path class="fa-primary" fill="currentColor" d="M266.9 7.9C279-2.6 297-2.6 309.1 7.9l256 224c13.3 11.6 14.6 31.9 3 45.2s-31.9 14.6-45.2 3L288 74.5 53.1 280.1c-13.3 11.6-33.5 10.3-45.2-3s-10.3-33.5 3-45.2l256-224z"></path></g></svg></div></div><div class="product-text-wrap"><h3 class="product-title">Onboarding hub</h3><p class="product-content">For larger products with many features like HubSpot, having a structured onboarding hub with checklists works well.</p></div></div><div id="w-node-e795a04a-0727-0406-7bad-da197e978209-50d5c5af" class="product-feature-item"><div class="product-icon-wrap"><div class="product-icon-code w-embed"><svg class="svg-inline--fa fa-play" aria-hidden="true" focusable="false" data-prefix="fad" data-icon="play" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 384 512" data-fa-i2svg=""><g class="fa-duotone-group"><path class="fa-secondary" fill="currentColor" d="M73 39c-14.8-9.1-33.4-9.4-48.5-.9S0 62.6 0 80V432c0 17.4 9.4 33.4 24.5 41.9s33.7 8.1 48.5-.9L361 297c14.3-8.7 23-24.2 23-41s-8.7-32.2-23-41L73 39z"></path><path class="fa-primary" fill="currentColor" d=""></path></g></svg></div></div><div class="product-text-wrap"><h3 class="product-title">Action-based guides to Aha</h3><p class="product-content">Flows that guides the user to do something and reach a key Aha moment is more engaging than next, next, next guides.</p></div></div></div></div></div></section><section class="customer-section"><div class="w-layout-blockcontainer container w-container"><div class="customer-area"><div class="customer-wrap"><div class="customer-content-wrap"><h2 class="section-title">Jira</h2><p class="section-content">Jira is a popular issue tracking and software development tool. They are also known for having grown through a strong Product-led motion. In this video we take a closer look at their onboarding.</p></div><div class="customer-image-wrap"><div class="loom-code w-embed w-iframe"><iframe src="https://www.loom.com/embed/cd64f52f0ad34421aa5c6b9fad565667" frameborder="0" webkitallowfullscreen="" mozallowfullscreen="" allowfullscreen="" style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;"></iframe></div></div></div><div class="product-features-wrap"><div id="w-node-e795a04a-0727-0406-7bad-da197e97821d-50d5c5af" class="product-feature-item"><div class="product-icon-wrap"><div class="product-icon-code w-embed"><svg class="svg-inline--fa fa-browser" aria-hidden="true" focusable="false" data-prefix="fad" data-icon="browser" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512" data-fa-i2svg=""><g class="fa-duotone-group"><path class="fa-secondary" fill="currentColor" d="M96 96a32 32 0 1 0 0 64 32 32 0 1 0 0-64zM448 480c35.3 0 64-28.7 64-64V224L0 224V416c0 35.3 28.7 64 64 64l384 0z"></path><path class="fa-primary" fill="currentColor" d="M0 96C0 60.7 28.7 32 64 32H448c35.3 0 64 28.7 64 64V224H0V96zm64 32a32 32 0 1 0 64 0 32 32 0 1 0 -64 0zm120-24c-13.3 0-24 10.7-24 24s10.7 24 24 24H424c13.3 0 24-10.7 24-24s-10.7-24-24-24H184z"></path></g></svg></div></div><div class="product-text-wrap"><h3 class="product-title">Product and pricing on website</h3><p class="product-content">Screenshots of the product and transparent pricing on the public website gives the user a great idea about the product and its features. </p></div></div><div id="w-node-e795a04a-0727-0406-7bad-da197e978226-50d5c5af" class="product-feature-item"><div class="product-icon-wrap"><div class="product-icon-code w-embed"><svg class="svg-inline--fa fa-cut" aria-hidden="true" focusable="false" data-prefix="fad" data-icon="cut" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512" data-fa-i2svg=""><g class="fa-duotone-group"><path class="fa-secondary" fill="currentColor" d="M256 192l-39.5-39.5c4.9-12.6 7.5-26.2 7.5-40.5C224 50.1 173.9 0 112 0S0 50.1 0 112s50.1 112 112 112c14.3 0 27.9-2.7 40.5-7.5L192 256l64-64zm64 64l-64 64L396.8 460.8c28.3 28.3 74.1 28.3 102.4 0c7.1-7.1 7.1-18.5 0-25.6L320 256zM112 160a48 48 0 1 1 0-96 48 48 0 1 1 0 96z"></path><path class="fa-primary" fill="currentColor" d="M216.5 359.5L499.2 76.8c7.1-7.1 7.1-18.5 0-25.6c-28.3-28.3-74.1-28.3-102.4 0L152.5 295.5c-12.6-4.9-26.2-7.5-40.5-7.5C50.1 288 0 338.1 0 400s50.1 112 112 112s112-50.1 112-112c0-14.3-2.7-27.9-7.5-40.5zM64 400a48 48 0 1 1 96 0 48 48 0 1 1 -96 0z"></path></g></svg></div></div><div class="product-text-wrap"><h3 class="product-title">Cut unnecessary steps</h3><p class="product-content">Review if all steps are necessary in the initial onboarding, or just adds friction. E.g. questions about upgrades could be parked.</p></div></div><div id="w-node-e795a04a-0727-0406-7bad-da197e97822e-50d5c5af" class="product-feature-item"><div class="product-icon-wrap"><div class="product-icon-code w-embed"><svg class="svg-inline--fa fa-play-circle" aria-hidden="true" focusable="false" data-prefix="fad" data-icon="play-circle" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512" data-fa-i2svg=""><g class="fa-duotone-group"><path class="fa-secondary" fill="currentColor" d="M0 256a256 256 0 1 1 512 0A256 256 0 1 1 0 256zM188.3 147.1c-7.6 4.2-12.3 12.3-12.3 20.9V344c0 8.7 4.7 16.7 12.3 20.9s16.8 4.1 24.3-.5l144-88c7.1-4.4 11.5-12.1 11.5-20.5s-4.4-16.1-11.5-20.5l-144-88c-7.4-4.5-16.7-4.7-24.3-.5z"></path><path class="fa-primary" fill="currentColor" d="M212.5 147.5c-7.4-4.5-16.7-4.7-24.3-.5s-12.3 12.3-12.3 20.9V344c0 8.7 4.7 16.7 12.3 20.9s16.8 4.1 24.3-.5l144-88c7.1-4.4 11.5-12.1 11.5-20.5s-4.4-16.1-11.5-20.5l-144-88z"></path></g></svg></div></div><div class="product-text-wrap"><h3 class="product-title">Quickstart checklist</h3><p class="product-content">a minimizable quickstart or checklist works great for self-service onboarding. But make sure the tasks drive to Aha moments/Achievements.</p></div></div></div></div></div></section><section class="customer-section"><div class="w-layout-blockcontainer container w-container"><div class="customer-area"><div class="customer-wrap"><div class="customer-image-wrap"><div class="loom-code w-embed w-iframe"><iframe src="https://www.loom.com/embed/06a4a6182370476e960180b7b508cf99" frameborder="0" webkitallowfullscreen="" mozallowfullscreen="" allowfullscreen="" style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;"></iframe></div></div><div class="customer-content-wrap"><h2 class="section-title">Shopify</h2><p class="section-content">Shopify is a successful platform allowing small (and larger) businesses to build a strong ecommerce setup and much more. Given their audience scale they have a strong product-led motion. In this video we review their onboarding.<br/></p></div></div><div class="product-features-wrap"><div id="w-node-e795a04a-0727-0406-7bad-da197e978242-50d5c5af" class="product-feature-item"><div class="product-icon-wrap"><div class="product-icon-code w-embed"><svg class="svg-inline--fa fa-smile" aria-hidden="true" focusable="false" data-prefix="fad" data-icon="smile" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512" data-fa-i2svg=""><g class="fa-duotone-group"><path class="fa-secondary" fill="currentColor" d="M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512zM164.1 325.5C182 346.2 212.6 368 256 368s74-21.8 91.9-42.5c5.8-6.7 15.9-7.4 22.6-1.6s7.4 15.9 1.6 22.6C349.8 372.1 311.1 400 256 400s-93.8-27.9-116.1-53.5c-5.8-6.7-5.1-16.8 1.6-22.6s16.8-5.1 22.6 1.6zM144.4 208a32 32 0 1 1 64 0 32 32 0 1 1 -64 0zm192-32a32 32 0 1 1 0 64 32 32 0 1 1 0-64z"></path><path class="fa-primary" fill="currentColor" d="M176.4 240a32 32 0 1 0 0-64 32 32 0 1 0 0 64zm160 0a32 32 0 1 0 0-64 32 32 0 1 0 0 64z"></path></g></svg></div></div><div class="product-text-wrap"><h3 class="product-title">Simple UI/UX</h3><p class="product-content">A simple UI/UX for the website and app, makes it a lot easier for the customer to understand the product.</p></div></div><div id="w-node-e795a04a-0727-0406-7bad-da197e97824a-50d5c5af" class="product-feature-item"><div class="product-icon-wrap"><div class="product-icon-code w-embed"><svg class="svg-inline--fa fa-tasks" aria-hidden="true" focusable="false" data-prefix="fad" data-icon="tasks" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512" data-fa-i2svg=""><g class="fa-duotone-group"><path class="fa-secondary" fill="currentColor" d="M160 416c0 17.7 14.3 32 32 32H480c17.7 0 32-14.3 32-32s-14.3-32-32-32H192c-17.7 0-32 14.3-32 32zm64-160c0 17.7 14.3 32 32 32H480c17.7 0 32-14.3 32-32s-14.3-32-32-32H256c-17.7 0-32 14.3-32 32zm32-128H480c17.7 0 32-14.3 32-32s-14.3-32-32-32H256c-17.7 0-32 14.3-32 32s14.3 32 32 32z"></path><path class="fa-primary" fill="currentColor" d="M153.8 72.1c8.9-9.9 8.1-25-1.8-33.9s-25-8.1-33.9 1.8L63.1 101.1 41 79C31.6 69.7 16.4 69.7 7 79s-9.4 24.6 0 33.9l40 40c4.7 4.7 11 7.2 17.6 7s12.8-3 17.2-7.9l72-80zm0 160c8.9-9.9 8.1-25-1.8-33.9s-25-8.1-33.9 1.8L63.1 261.1 41 239c-9.4-9.4-24.6-9.4-33.9 0s-9.4 24.6 0 33.9l40 40c4.7 4.7 11 7.2 17.6 7s12.8-3 17.2-7.9l72-80zM48 464a48 48 0 1 0 0-96 48 48 0 1 0 0 96z"></path></g></svg></div></div><div class="product-text-wrap"><h3 class="product-title">Action-based checklist</h3><p class="product-content">An action-based checklist that helps the user both set up a main thing and drives to Aha is powerful.</p></div></div><div id="w-node-e795a04a-0727-0406-7bad-da197e978252-50d5c5af" class="product-feature-item"><div class="product-icon-wrap"><div class="product-icon-code w-embed"><svg class="svg-inline--fa fa-sensor-alert" aria-hidden="true" focusable="false" data-prefix="fad" data-icon="sensor-alert" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 640 512" data-fa-i2svg=""><g class="fa-duotone-group"><path class="fa-secondary" fill="currentColor" d="M0 96C0 60.7 28.7 32 64 32H384c35.3 0 64 28.7 64 64v32c-26.4 0-50.7 14.2-63.7 37.1L233.9 430c-6.5 11.5-9.9 24.5-9.9 37.7c0 4.2 .3 8.3 1 12.3H64c-35.3 0-64-28.7-64-64V96zm88 0c-13.3 0-24 10.7-24 24V264c0 13.3 10.7 24 24 24s24-10.7 24-24V120c0-13.3-10.7-24-24-24zm96 0c-13.3 0-24 10.7-24 24V264c0 13.3 10.7 24 24 24s24-10.7 24-24V120c0-13.3-10.7-24-24-24z"></path><path class="fa-primary" fill="currentColor" d="M412.2 180.9l-150.4 265c-3.8 6.7-5.8 14.2-5.8 21.9c0 24.5 19.8 44.3 44.3 44.3H595.7c24.5 0 44.3-19.8 44.3-44.3c0-7.7-2-15.2-5.8-21.9l-150.4-265C476.5 168 462.8 160 448 160s-28.5 8-35.8 20.9zM448 256c8.8 0 16 7.2 16 16v88c0 8.8-7.2 16-16 16s-16-7.2-16-16V272c0-8.8 7.2-16 16-16zM424 432a24 24 0 1 1 48 0 24 24 0 1 1 -48 0z"></path></g></svg></div></div><div class="product-text-wrap"><h3 class="product-title">Relevant prompts</h3><p class="product-content">Prompts can be annoying. But mostly if they are irrelevant. Having a single relevant prompt can be valuable.</p></div></div></div></div></div></section><section class="customer-section"><div class="w-layout-blockcontainer container w-container"><div class="customer-area"><div class="customer-wrap"><div class="customer-content-wrap"><h2 class="section-title">Zendesk</h2><p class="section-content">Zendesk is a popular SaaS platform for customer support and has also over time added additional products like a CRM. In this video we take a closer look at their product-led onboarding experience.</p></div><div class="customer-image-wrap"><div class="loom-code w-embed w-iframe"><iframe src="https://www.loom.com/embed/911fb7e3543b48868072050d53ee9c24" frameborder="0" webkitallowfullscreen="" mozallowfullscreen="" allowfullscreen="" style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;"></iframe></div></div></div><div class="product-features-wrap"><div id="w-node-e795a04a-0727-0406-7bad-da197e978266-50d5c5af" class="product-feature-item"><div class="product-icon-wrap"><div class="product-icon-code w-embed"><svg class="svg-inline--fa fa-desktop" aria-hidden="true" focusable="false" data-prefix="fad" data-icon="desktop" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 576 512" data-fa-i2svg=""><g class="fa-duotone-group"><path class="fa-secondary" fill="currentColor" d="M64 0C28.7 0 0 28.7 0 64V352c0 35.3 28.7 64 64 64H512c35.3 0 64-28.7 64-64V64c0-35.3-28.7-64-64-64H64zM512 64V288H64V64H512z"></path><path class="fa-primary" fill="currentColor" d="M512 64H64V288H512V64zM416 448H346.7L336 416H240l-10.7 32H160c-17.7 0-32 14.3-32 32s14.3 32 32 32H416c17.7 0 32-14.3 32-32s-14.3-32-32-32z"></path></g></svg></div></div><div class="product-text-wrap"><h3 class="product-title">Website demo</h3><p class="product-content">A website demo can be great for showing the product before a user does the free trial. But make sure it leads to Aha.</p></div></div><div id="w-node-e795a04a-0727-0406-7bad-da197e97826e-50d5c5af" class="product-feature-item"><div class="product-icon-wrap"><div class="product-icon-code w-embed"><svg class="svg-inline--fa fa-info-square" aria-hidden="true" focusable="false" data-prefix="fad" data-icon="info-square" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" data-fa-i2svg=""><g class="fa-duotone-group"><path class="fa-secondary" fill="currentColor" d="M64 32C28.7 32 0 60.7 0 96V416c0 35.3 28.7 64 64 64H384c35.3 0 64-28.7 64-64V96c0-35.3-28.7-64-64-64H64zM184 336h24V272H184c-13.3 0-24-10.7-24-24s10.7-24 24-24h48c13.3 0 24 10.7 24 24v88h8c13.3 0 24 10.7 24 24s-10.7 24-24 24H184c-13.3 0-24-10.7-24-24s10.7-24 24-24zm40-208a32 32 0 1 1 0 64 32 32 0 1 1 0-64z"></path><path class="fa-primary" fill="currentColor" d="M224 128a32 32 0 1 1 0 64 32 32 0 1 1 0-64zM160 248c0-13.3 10.7-24 24-24h48c13.3 0 24 10.7 24 24v88h8c13.3 0 24 10.7 24 24s-10.7 24-24 24H184c-13.3 0-24-10.7-24-24s10.7-24 24-24h24V272H184c-13.3 0-24-10.7-24-24z"></path></g></svg></div></div><div class="product-text-wrap"><h3 class="product-title">Don't ask for info before value</h3><p class="product-content">Asking for email/contact info to see a simple website demo can scare away users who just want an initial idea of the values of your product.</p></div></div><div id="w-node-e795a04a-0727-0406-7bad-da197e978276-50d5c5af" class="product-feature-item"><div class="product-icon-wrap"><div class="product-icon-code w-embed"><svg class="svg-inline--fa fa-ballot" aria-hidden="true" focusable="false" data-prefix="fad" data-icon="ballot" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" data-fa-i2svg=""><g class="fa-duotone-group"><path class="fa-secondary" fill="currentColor" d="M64 0C28.7 0 0 28.7 0 64V448c0 35.3 28.7 64 64 64H384c35.3 0 64-28.7 64-64V64c0-35.3-28.7-64-64-64H64zm0 112c0-8.8 7.2-16 16-16h32c8.8 0 16 7.2 16 16v32c0 8.8-7.2 16-16 16H80c-8.8 0-16-7.2-16-16V112zm0 128c0-8.8 7.2-16 16-16h32c8.8 0 16 7.2 16 16v32c0 8.8-7.2 16-16 16H80c-8.8 0-16-7.2-16-16V240zM80 352h32c8.8 0 16 7.2 16 16v32c0 8.8-7.2 16-16 16H80c-8.8 0-16-7.2-16-16V368c0-8.8 7.2-16 16-16zm112 32c0-8.8 7.2-16 16-16H368c8.8 0 16 7.2 16 16s-7.2 16-16 16H208c-8.8 0-16-7.2-16-16zm16-272H368c8.8 0 16 7.2 16 16s-7.2 16-16 16H208c-8.8 0-16-7.2-16-16s7.2-16 16-16zM192 256c0-8.8 7.2-16 16-16H368c8.8 0 16 7.2 16 16s-7.2 16-16 16H208c-8.8 0-16-7.2-16-16z"></path><path class="fa-primary" fill="currentColor" d="M64 112c0-8.8 7.2-16 16-16h32c8.8 0 16 7.2 16 16v32c0 8.8-7.2 16-16 16H80c-8.8 0-16-7.2-16-16V112zm0 128c0-8.8 7.2-16 16-16h32c8.8 0 16 7.2 16 16v32c0 8.8-7.2 16-16 16H80c-8.8 0-16-7.2-16-16V240zM80 352h32c8.8 0 16 7.2 16 16v32c0 8.8-7.2 16-16 16H80c-8.8 0-16-7.2-16-16V368c0-8.8 7.2-16 16-16z"></path></g></svg></div></div><div class="product-text-wrap"><h3 class="product-title">Simplify the complex</h3><p class="product-content">If you have a complex product, simplify by asking about use case and making a structured self-serve checklist.</p></div></div></div></div></div></section><section class="customer-section"><div class="w-layout-blockcontainer container w-container"><div class="customer-area"><div class="customer-wrap"><div class="customer-image-wrap"><div class="loom-code w-embed w-iframe"><iframe src="https://www.loom.com/embed/1c66621cf4fc46b890aed82a04deabd9" frameborder="0" webkitallowfullscreen="" mozallowfullscreen="" allowfullscreen="" style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;"></iframe></div></div><div class="customer-content-wrap"><h2 class="section-title">Stripe</h2><p class="section-content">Stripe is a successful payment processing SaaS. They are known for their beautiful design and developer friendly product. In this video We dive into their onboarding.</p></div></div><div class="product-features-wrap"><div id="w-node-_3ce27546-9ecf-3a4d-8581-ca02ad364b55-50d5c5af" class="product-feature-item"><div class="product-icon-wrap"><div class="product-icon-code w-embed"><svg class="svg-inline--fa fa-user-tag" aria-hidden="true" focusable="false" data-prefix="fad" data-icon="user-tag" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 640 512" data-fa-i2svg=""><g class="fa-duotone-group"><path class="fa-secondary" fill="currentColor" d="M96 128a128 128 0 1 1 256 0A128 128 0 1 1 96 128zM0 482.3C0 383.8 79.8 304 178.3 304h91.4c17.5 0 34.3 2.5 50.3 7.2v33c0 21.1 8.4 41.2 23.3 56.1l99.2 99.2c-5.4 7.5-14.2 12.5-24.2 12.5H29.7C13.3 512 0 498.7 0 482.3z"></path><path class="fa-primary" fill="currentColor" d="M352 256c0-17.7 14.3-32 32-32h82.7c17 0 33.3 6.7 45.3 18.7L619.3 350.1c18.7 18.7 18.7 49.1 0 67.9l-73.4 73.4c-18.7 18.7-49.1 18.7-67.9 0L370.7 384c-12-12-18.7-28.3-18.7-45.3V256zm80 72a24 24 0 1 0 0-48 24 24 0 1 0 0 48z"></path></g></svg></div></div><div class="product-text-wrap"><h3 class="product-title">Attract your ideal customer</h3><p class="product-content">Focus the website on your key Ideal customer profile. Stripe e.g. has a specific main page for developers.</p></div></div><div id="w-node-_3ce27546-9ecf-3a4d-8581-ca02ad364b5d-50d5c5af" class="product-feature-item"><div class="product-icon-wrap"><div class="product-icon-code w-embed"><svg class="svg-inline--fa fa-lightbulb-on" aria-hidden="true" focusable="false" data-prefix="fad" data-icon="lightbulb-on" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 640 512" data-fa-i2svg=""><g class="fa-duotone-group"><path class="fa-secondary" fill="currentColor" d="M449.2 297.8c-19.8 27.1-39.7 54.4-49.2 86.2H240c-9.6-31.9-29.5-59.1-49.2-86.2c-5.2-7.1-10.4-14.2-15.4-21.4C155.6 247.9 144 213.3 144 176C144 78.8 222.8 0 320 0s176 78.8 176 176c0 37.3-11.6 71.9-31.4 100.3c-5 7.2-10.2 14.3-15.4 21.4zM240 176c0-44.2 35.8-80 80-80c8.8 0 16-7.2 16-16s-7.2-16-16-16c-61.9 0-112 50.1-112 112c0 8.8 7.2 16 16 16s16-7.2 16-16z"></path><path class="fa-primary" fill="currentColor" d="M69.3 4l48 32c11 7.4 14 22.3 6.7 33.3s-22.3 14-33.3 6.7l-48-32c-11-7.4-14-22.3-6.7-33.3S58.3-3.3 69.3 4zM597.3 44l-48 32c-11 7.4-25.9 4.4-33.3-6.7s-4.4-25.9 6.7-33.3l48-32c11-7.4 25.9-4.4 33.3 6.7s4.4 25.9-6.7 33.3zM24 160H88c13.3 0 24 10.7 24 24s-10.7 24-24 24H24c-13.3 0-24-10.7-24-24s10.7-24 24-24zm528 0h64c13.3 0 24 10.7 24 24s-10.7 24-24 24H552c-13.3 0-24-10.7-24-24s10.7-24 24-24zM117.3 332l-48 32c-11 7.4-25.9 4.4-33.3-6.7s-4.4-25.9 6.7-33.3l48-32c11-7.4 25.9-4.4 33.3 6.7s4.4 25.9-6.7 33.3zm432-39.9l48 32c11 7.4 14 22.3 6.7 33.3s-22.3 14-33.3 6.7l-48-32c-11-7.4-14-22.3-6.7-33.3s22.3-14 33.3-6.7zM400 432c0 44.2-35.8 80-80 80s-80-35.8-80-80V384H400v48z"></path></g></svg></div></div><div class="product-text-wrap"><h3 class="product-title">Show value as quick as possible</h3><p class="product-content">Even in complex products, it is great to show off some initial easy to see Aha moment.</p></div></div><div id="w-node-_3ce27546-9ecf-3a4d-8581-ca02ad364b65-50d5c5af" class="product-feature-item"><div class="product-icon-wrap"><div class="product-icon-code w-embed"><svg class="svg-inline--fa fa-user-check" aria-hidden="true" focusable="false" data-prefix="fad" data-icon="user-check" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 640 512" data-fa-i2svg=""><g class="fa-duotone-group"><path class="fa-secondary" fill="currentColor" d="M224 256A128 128 0 1 0 224 0a128 128 0 1 0 0 256zm-45.7 48C79.8 304 0 383.8 0 482.3C0 498.7 13.3 512 29.7 512H418.3c16.4 0 29.7-13.3 29.7-29.7C448 383.8 368.2 304 269.7 304H178.3z"></path><path class="fa-primary" fill="currentColor" d="M625 143c9.4 9.4 9.4 24.6 0 33.9L497 305c-9.4 9.4-24.6 9.4-33.9 0l-64-64c-9.4-9.4-9.4-24.6 0-33.9s24.6-9.4 33.9 0l47 47L591 143c9.4-9.4 24.6-9.4 33.9 0z"></path></g></svg></div></div><div class="product-text-wrap"><h3 class="product-title">Build onboarding that fits use case</h3><p class="product-content">Ask your user about key use case to better tailor the onboarding the invidual users needs.</p></div></div></div></div></div></section><section class="customer-section"><div class="w-layout-blockcontainer container w-container"><div class="customer-area"><div class="customer-wrap"><div class="customer-content-wrap"><h2 class="section-title">Figma</h2><p class="section-content">Figma is a very popular SaaS tool for designers. They are known to have grown quickly through their freemium model. In this video we look closer at their onboarding.</p></div><div class="customer-image-wrap"><div class="loom-code w-embed w-iframe"><iframe src="https://www.loom.com/embed/53dd969bb98e4f1aaf21327bb4bfbe4b" frameborder="0" webkitallowfullscreen="" mozallowfullscreen="" allowfullscreen="" style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;"></iframe></div></div></div><div class="product-features-wrap"><div id="w-node-_696fa526-be5a-0c86-1a6e-f29fa7ca10d4-50d5c5af" class="product-feature-item"><div class="product-icon-wrap"><div class="product-icon-code w-embed"><svg class="svg-inline--fa fa-forward" aria-hidden="true" focusable="false" data-prefix="fad" data-icon="forward" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512" data-fa-i2svg=""><g class="fa-duotone-group"><path class="fa-secondary" fill="currentColor" d="M18.4 445c11.2 5.3 24.5 3.6 34.1-4.4L256 271V241L52.5 71.4c-9.5-7.9-22.8-9.7-34.1-4.4S0 83.6 0 96V416c0 12.4 7.2 23.7 18.4 29z"></path><path class="fa-primary" fill="currentColor" d="M308.5 440.6c-9.5 7.9-22.8 9.7-34.1 4.4s-18.4-16.6-18.4-29V96c0-12.4 7.2-23.7 18.4-29s24.5-3.6 34.1 4.4l192 160c7.3 6.1 11.5 15.1 11.5 24.6s-4.2 18.5-11.5 24.6l-192 160z"></path></g></svg></div></div><div class="product-text-wrap"><h3 class="product-title">Align the website with the product</h3><p class="product-content">Align the design of the website with the product experience to create a seamless experience.</p></div></div><div id="w-node-_696fa526-be5a-0c86-1a6e-f29fa7ca10dc-50d5c5af" class="product-feature-item"><div class="product-icon-wrap"><div class="product-icon-code w-embed"><svg class="svg-inline--fa fa-question" aria-hidden="true" focusable="false" data-prefix="fad" data-icon="question" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 320 512" data-fa-i2svg=""><g class="fa-duotone-group"><path class="fa-secondary" fill="currentColor" d="M120 440a40 40 0 1 1 80 0 40 40 0 1 1 -80 0z"></path><path class="fa-primary" fill="currentColor" d="M144 96c-35.3 0-64 28.7-64 64c0 17.7-14.3 32-32 32s-32-14.3-32-32C16 89.3 73.3 32 144 32h32c70.7 0 128 57.3 128 128v3.6c0 43.6-22.1 84.1-58.8 107.7L203 298.4c-6.9 4.4-11 12-11 20.2V320c0 17.7-14.3 32-32 32s-32-14.3-32-32v-1.4c0-29.9 15.2-57.8 40.4-74l42.2-27.1c18.3-11.8 29.4-32.1 29.4-53.8V160c0-35.3-28.7-64-64-64H144z"></path></g></svg></div></div><div class="product-text-wrap"><h3 class="product-title">Keep it simple, but not too simple</h3><p class="product-content">A nice blank landing page is beautiful, but can also be too much of a blank slate.</p></div></div><div id="w-node-_696fa526-be5a-0c86-1a6e-f29fa7ca10e4-50d5c5af" class="product-feature-item"><div class="product-icon-wrap"><div class="product-icon-code w-embed"><svg class="svg-inline--fa fa-ban" aria-hidden="true" focusable="false" data-prefix="fad" data-icon="ban" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512" data-fa-i2svg=""><g class="fa-duotone-group"><path class="fa-secondary" fill="currentColor" d="M99.5 144.8L367.2 412.5c17.5-12.5 32.8-27.8 45.3-45.3L144.8 99.5C127.3 112 112 127.3 99.5 144.8z"></path><path class="fa-primary" fill="currentColor" d="M256 64a192 192 0 1 1 0 384 192 192 0 1 1 0-384zm0 448A256 256 0 1 0 256 0a256 256 0 1 0 0 512z"></path></g></svg></div></div><div class="product-text-wrap"><h3 class="product-title">Avoid next, next, next tours</h3><p class="product-content">Next, next, next tours are not very engaging. Instead drive the user to do something and get to Aha.</p></div></div></div></div></div></section><section class="customer-section"><div class="w-layout-blockcontainer container w-container"><div class="customer-area"><div class="customer-wrap"><div class="customer-image-wrap"><div class="loom-code w-embed w-iframe"><iframe src="https://www.loom.com/embed/fa2c9c61c53c459ca92793271e53e08c" frameborder="0" webkitallowfullscreen="" mozallowfullscreen="" allowfullscreen="" style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;"></iframe></div></div><div class="customer-content-wrap"><h2 class="section-title">Miro</h2><p class="section-content">Miro is admired for their product-led onboarding. In this review we dive into it, to see if they live up to the expectations from our perspective.</p></div></div><div class="product-features-wrap"><div id="w-node-b2d53e13-fd62-ed77-8c2d-f8712a81472a-50d5c5af" class="product-feature-item"><div class="product-icon-wrap"><div class="product-icon-code w-embed"><svg class="svg-inline--fa fa-x-ray" aria-hidden="true" focusable="false" data-prefix="fad" data-icon="x-ray" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512" data-fa-i2svg=""><g class="fa-duotone-group"><path class="fa-secondary" fill="currentColor" d="M480 96H32V416H480V96zM256 128c8.8 0 16 7.2 16 16v16h80c8.8 0 16 7.2 16 16s-7.2 16-16 16H272v32H384c8.8 0 16 7.2 16 16s-7.2 16-16 16H272v48c0 .4 0 .8 0 1.2l50.4-21.6c5.5-2.4 11.4-3.6 17.4-3.6h7.4c20.4 0 36.9 16.5 36.9 36.9c0 8.2-2.8 16.3-7.9 22.8l-19.4 24.8C347 376.8 332.1 384 316.4 384H195.6c-15.7 0-30.6-7.2-40.3-19.6l-19.4-24.8c-5.1-6.5-7.9-14.5-7.9-22.8c0-20.4 16.5-36.9 36.9-36.9h7.4c6 0 11.9 1.2 17.4 3.6L240 305.2c0-.4 0-.8 0-1.2V256H128c-8.8 0-16-7.2-16-16s7.2-16 16-16H240V192H160c-8.8 0-16-7.2-16-16s7.2-16 16-16h80V144c0-8.8 7.2-16 16-16zM208 352a16 16 0 1 0 0-32 16 16 0 1 0 0 32zm112-16a16 16 0 1 0 -32 0 16 16 0 1 0 32 0z"></path><path class="fa-primary" fill="currentColor" d="M32 32C14.3 32 0 46.3 0 64S14.3 96 32 96H480c17.7 0 32-14.3 32-32s-14.3-32-32-32H32zm0 384c-17.7 0-32 14.3-32 32s14.3 32 32 32H480c17.7 0 32-14.3 32-32s-14.3-32-32-32H32z"></path></g></svg></div></div><div class="product-text-wrap"><h3 class="product-title">Show the product on website</h3><p class="product-content">Actual product screenshots and illustrations are great for showcasing the product.</p></div></div><div id="w-node-b2d53e13-fd62-ed77-8c2d-f8712a814732-50d5c5af" class="product-feature-item"><div class="product-icon-wrap"><div class="product-icon-code w-embed"><svg class="svg-inline--fa fa-user-tag" aria-hidden="true" focusable="false" data-prefix="fad" data-icon="user-tag" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 640 512" data-fa-i2svg=""><g class="fa-duotone-group"><path class="fa-secondary" fill="currentColor" d="M96 128a128 128 0 1 1 256 0A128 128 0 1 1 96 128zM0 482.3C0 383.8 79.8 304 178.3 304h91.4c17.5 0 34.3 2.5 50.3 7.2v33c0 21.1 8.4 41.2 23.3 56.1l99.2 99.2c-5.4 7.5-14.2 12.5-24.2 12.5H29.7C13.3 512 0 498.7 0 482.3z"></path><path class="fa-primary" fill="currentColor" d="M352 256c0-17.7 14.3-32 32-32h82.7c17 0 33.3 6.7 45.3 18.7L619.3 350.1c18.7 18.7 18.7 49.1 0 67.9l-73.4 73.4c-18.7 18.7-49.1 18.7-67.9 0L370.7 384c-12-12-18.7-28.3-18.7-45.3V256zm80 72a24 24 0 1 0 0-48 24 24 0 1 0 0 48z"></path></g></svg></div></div><div class="product-text-wrap"><h3 class="product-title">Identify the user and use it</h3><p class="product-content">Asking about role and use case in the onboarding is great for creating personalized onboarding.</p></div></div><div id="w-node-b2d53e13-fd62-ed77-8c2d-f8712a81473a-50d5c5af" class="product-feature-item"><div class="product-icon-wrap"><div class="product-icon-code w-embed"><svg class="svg-inline--fa fa-directions" aria-hidden="true" focusable="false" data-prefix="fad" data-icon="directions" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512" data-fa-i2svg=""><g class="fa-duotone-group"><path class="fa-secondary" fill="currentColor" d="M227.7 11.7c15.6-15.6 40.9-15.6 56.6 0l216 216c15.6 15.6 15.6 40.9 0 56.6l-216 216c-15.6 15.6-40.9 15.6-56.6 0l-216-216c-15.6-15.6-15.6-40.9 0-56.6l216-216zm87.6 137c-4.6-4.6-11.5-5.9-17.4-3.5s-9.9 8.3-9.9 14.8v56H224c-35.3 0-64 28.7-64 64v48c0 13.3 10.7 24 24 24s24-10.7 24-24V280c0-8.8 7.2-16 16-16h64v56c0 6.5 3.9 12.3 9.9 14.8s12.9 1.1 17.4-3.5l80-80c6.2-6.2 6.2-16.4 0-22.6l-80-80z"></path><path class="fa-primary" fill="currentColor" d="M297.9 145.2c6-2.5 12.9-1.1 17.4 3.5l80 80c6.2 6.2 6.2 16.4 0 22.6l-80 80c-4.6 4.6-11.5 5.9-17.4 3.5s-9.9-8.3-9.9-14.8V264H224c-8.8 0-16 7.2-16 16v48c0 13.3-10.7 24-24 24s-24-10.7-24-24V280c0-35.3 28.7-64 64-64h64V160c0-6.5 3.9-12.3 9.9-14.8z"></path></g></svg></div></div><div class="product-text-wrap"><h3 class="product-title">Drive to the right Aha</h3><p class="product-content">Make sure to drive the user to relevant Aha moments. Often driving creation is better than explanation.</p></div></div></div></div></div></section><section class="customer-section"><div class="w-layout-blockcontainer container w-container"><div class="customer-area"><div class="customer-wrap"><div class="customer-content-wrap"><h2 class="section-title">Quickbooks</h2><p class="section-content">Quickbooks is one of the most used accounting tools in the US. This onboarding review takes a closer look at their onboarding.</p></div><div class="customer-image-wrap"><div class="loom-code w-embed w-iframe"><iframe src="https://www.loom.com/embed/c38a8e578d3b43e7b6b9543ef48ab0ed" frameborder="0" webkitallowfullscreen="" mozallowfullscreen="" allowfullscreen="" style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;"></iframe></div></div></div><div class="product-features-wrap"><div id="w-node-_93b49652-aded-ba1d-fd7e-a04b8a699ca1-50d5c5af" class="product-feature-item"><div class="product-icon-wrap"><div class="product-icon-code w-embed"><svg class="svg-inline--fa fa-play" aria-hidden="true" focusable="false" data-prefix="fad" data-icon="play" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 384 512" data-fa-i2svg=""><g class="fa-duotone-group"><path class="fa-secondary" fill="currentColor" d="M73 39c-14.8-9.1-33.4-9.4-48.5-.9S0 62.6 0 80V432c0 17.4 9.4 33.4 24.5 41.9s33.7 8.1 48.5-.9L361 297c14.3-8.7 23-24.2 23-41s-8.7-32.2-23-41L73 39z"></path><path class="fa-primary" fill="currentColor" d=""></path></g></svg></div></div><div class="product-text-wrap"><h3 class="product-title">Free trial/Freemium as CTA</h3><p class="product-content">Make the CTA your free trial or freemium, so users can experience the value before buying.</p></div></div><div id="w-node-_93b49652-aded-ba1d-fd7e-a04b8a699ca9-50d5c5af" class="product-feature-item"><div class="product-icon-wrap"><div class="product-icon-code w-embed"><svg class="svg-inline--fa fa-server" aria-hidden="true" focusable="false" data-prefix="fad" data-icon="server" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512" data-fa-i2svg=""><g class="fa-duotone-group"><path class="fa-secondary" fill="currentColor" d="M416 152a24 24 0 1 0 0-48 24 24 0 1 0 0 48zM64 288c-35.3 0-64 28.7-64 64v64c0 35.3 28.7 64 64 64H448c35.3 0 64-28.7 64-64V352c0-35.3-28.7-64-64-64H64zm280 72a24 24 0 1 1 0 48 24 24 0 1 1 0-48zm56 24a24 24 0 1 1 48 0 24 24 0 1 1 -48 0z"></path><path class="fa-primary" fill="currentColor" d="M64 32C28.7 32 0 60.7 0 96v64c0 35.3 28.7 64 64 64H448c35.3 0 64-28.7 64-64V96c0-35.3-28.7-64-64-64H64zm280 72a24 24 0 1 1 0 48 24 24 0 1 1 0-48zm48 24a24 24 0 1 1 48 0 24 24 0 1 1 -48 0zm32 280a24 24 0 1 0 0-48 24 24 0 1 0 0 48z"></path></g></svg></div></div><div class="product-text-wrap"><h3 class="product-title">Avoid info overload</h3><p class="product-content">A free trial or demo with too much demo data, and no guidance will create more confusion.</p></div></div><div id="w-node-_93b49652-aded-ba1d-fd7e-a04b8a699cb1-50d5c5af" class="product-feature-item"><div class="product-icon-wrap"><div class="product-icon-code w-embed"><svg class="svg-inline--fa fa-mountain" aria-hidden="true" focusable="false" data-prefix="fad" data-icon="mountain" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512" data-fa-i2svg=""><g class="fa-duotone-group"><path class="fa-secondary" fill="currentColor" d="M396.6 224H272c-10.1 0-19.6 4.7-25.6 12.8l-25.6 34.1c-6.4 8.5-19.2 8.5-25.6 0l-59.5-79.3L225.2 49c6.6-10.6 18.3-17 30.8-17s24.1 6.4 30.8 17L396.6 224z"></path><path class="fa-primary" fill="currentColor" d="M396.6 224H272c-10.1 0-19.6 4.7-25.6 12.8l-25.6 34.1c-6.4 8.5-19.2 8.5-25.6 0l-59.5-79.3L8.6 394.4C3 403.3 0 413.6 0 424.1C0 455 25 480 55.9 480H456.1c30.9 0 55.9-25 55.9-55.9c0-10.5-3-20.8-8.6-29.7L396.6 224z"></path></g></svg></div></div><div class="product-text-wrap"><h3 class="product-title">Remove unecessary friction</h3><p class="product-content">Asking for a phone number, credit card and similar before a user has tried the product creates friction.</p></div></div></div></div></div></section><section class="customer-section"><div class="w-layout-blockcontainer container w-container"><div class="customer-area"><div class="customer-wrap"><div class="customer-image-wrap"><div class="loom-code w-embed w-iframe"><iframe src="https://www.loom.com/embed/79e8f112a1614187b87ccb2f465435a1" frameborder="0" webkitallowfullscreen="" mozallowfullscreen="" allowfullscreen="" style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;"></iframe></div></div><div class="customer-content-wrap"><h2 class="section-title">Special Edition: Userflow</h2><p class="section-content">All SaaS businesses should review their own onboarding on a regular basis. In this special edition of the SaaS onboarding reviews, we do exactly that by taking a closer look at Userflows own onboarding.</p></div></div><div class="product-features-wrap"><div id="w-node-_13172531-19ba-dc3e-9e7b-ee61b93eb544-50d5c5af" class="product-feature-item"><div class="product-icon-wrap"><div class="product-icon-code w-embed"><svg class="svg-inline--fa fa-surprise" aria-hidden="true" focusable="false" data-prefix="fad" data-icon="surprise" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512" data-fa-i2svg=""><g class="fa-duotone-group"><path class="fa-secondary" fill="currentColor" d="M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512zM176.4 176a32 32 0 1 1 0 64 32 32 0 1 1 0-64zm128 32a32 32 0 1 1 64 0 32 32 0 1 1 -64 0zM256 288a64 64 0 1 1 0 128 64 64 0 1 1 0-128z"></path><path class="fa-primary" fill="currentColor" d="M176.4 240a32 32 0 1 0 0-64 32 32 0 1 0 0 64zm160 0a32 32 0 1 0 0-64 32 32 0 1 0 0 64z"></path></g></svg></div></div><div class="product-text-wrap"><h3 class="product-title">Drive to first Aha quickly</h3><p class="product-content">Drive the user to reach their first aha moment quickly, by guiding them to create/do something real.</p></div></div><div id="w-node-_13172531-19ba-dc3e-9e7b-ee61b93eb54c-50d5c5af" class="product-feature-item"><div class="product-icon-wrap"><div class="product-icon-code w-embed"><svg class="svg-inline--fa fa-file-alt" aria-hidden="true" focusable="false" data-prefix="fad" data-icon="file-alt" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 384 512" data-fa-i2svg=""><g class="fa-duotone-group"><path class="fa-secondary" fill="currentColor" d="M0 64C0 28.7 28.7 0 64 0H224V128c0 17.7 14.3 32 32 32H384V448c0 35.3-28.7 64-64 64H64c-35.3 0-64-28.7-64-64V64zM112 256c-8.8 0-16 7.2-16 16s7.2 16 16 16H272c8.8 0 16-7.2 16-16s-7.2-16-16-16H112zm0 64c-8.8 0-16 7.2-16 16s7.2 16 16 16H272c8.8 0 16-7.2 16-16s-7.2-16-16-16H112zm0 64c-8.8 0-16 7.2-16 16s7.2 16 16 16H272c8.8 0 16-7.2 16-16s-7.2-16-16-16H112z"></path><path class="fa-primary" fill="currentColor" d="M384 160L224 0V128c0 17.7 14.3 32 32 32H384zM112 256c-8.8 0-16 7.2-16 16s7.2 16 16 16H272c8.8 0 16-7.2 16-16s-7.2-16-16-16H112zm0 64c-8.8 0-16 7.2-16 16s7.2 16 16 16H272c8.8 0 16-7.2 16-16s-7.2-16-16-16H112zm0 64c-8.8 0-16 7.2-16 16s7.2 16 16 16H272c8.8 0 16-7.2 16-16s-7.2-16-16-16H112z"></path></g></svg></div></div><div class="product-text-wrap"><h3 class="product-title">Effective empty states</h3><p class="product-content">Use empty states to provide information and attract the user to use a certain feature.</p></div></div><div id="w-node-_13172531-19ba-dc3e-9e7b-ee61b93eb554-50d5c5af" class="product-feature-item"><div class="product-icon-wrap"><div class="product-icon-code w-embed"><svg class="fa-smile-beam" aria-hidden="true" focusable="false" data-prefix="fad" data-icon="smile-beam" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512" data-fa-i2svg=""><g class="fa-duotone-group"><path class="fa-secondary" fill="currentColor" d="M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512zM164.1 325.5C182 346.2 212.6 368 256 368s74-21.8 91.9-42.5c5.8-6.7 15.9-7.4 22.6-1.6s7.4 15.9 1.6 22.6C349.8 372.1 311.1 400 256 400s-93.8-27.9-116.1-53.5c-5.8-6.7-5.1-16.8 1.6-22.6s16.8-5.1 22.6 1.6zm53.5-96.7l0 0 0 0-.2-.2c-.2-.2-.4-.5-.7-.9c-.6-.8-1.6-2-2.8-3.4c-2.5-2.8-6-6.6-10.2-10.3c-8.8-7.8-18.8-14-27.7-14s-18.9 6.2-27.7 14c-4.2 3.7-7.7 7.5-10.2 10.3c-1.2 1.4-2.2 2.6-2.8 3.4c-.3 .4-.6 .7-.7 .9l-.2 .2 0 0 0 0 0 0c-2.1 2.8-5.7 3.9-8.9 2.8s-5.5-4.1-5.5-7.6c0-17.9 6.7-35.6 16.6-48.8c9.8-13 23.9-23.2 39.4-23.2s29.6 10.2 39.4 23.2c9.9 13.2 16.6 30.9 16.6 48.8c0 3.4-2.2 6.5-5.5 7.6s-6.9 0-8.9-2.8l0 0 0 0zm160 0l0 0-.2-.2c-.2-.2-.4-.5-.7-.9c-.6-.8-1.6-2-2.8-3.4c-2.5-2.8-6-6.6-10.2-10.3c-8.8-7.8-18.8-14-27.7-14s-18.9 6.2-27.7 14c-4.2 3.7-7.7 7.5-10.2 10.3c-1.2 1.4-2.2 2.6-2.8 3.4c-.3 .4-.6 .7-.7 .9l-.2 .2 0 0 0 0 0 0c-2.1 2.8-5.7 3.9-8.9 2.8s-5.5-4.1-5.5-7.6c0-17.9 6.7-35.6 16.6-48.8c9.8-13 23.9-23.2 39.4-23.2s29.6 10.2 39.4 23.2c9.9 13.2 16.6 30.9 16.6 48.8c0 3.4-2.2 6.5-5.5 7.6s-6.9 0-8.9-2.8l0 0 0 0 0 0z"></path><path class="fa-primary" fill="currentColor" d="M217.6 228.8l0 0 0 0 0 0c2.1 2.8 5.7 3.9 8.9 2.8s5.5-4.1 5.5-7.6c0-17.9-6.7-35.6-16.6-48.8c-9.8-13-23.9-23.2-39.4-23.2s-29.6 10.2-39.4 23.2C126.7 188.4 120 206.1 120 224c0 3.4 2.2 6.5 5.5 7.6s6.9 0 8.9-2.8l0 0 0 0 0 0 .2-.2c.2-.2 .4-.5 .7-.9c.6-.8 1.6-2 2.8-3.4c2.5-2.8 6-6.6 10.2-10.3c8.8-7.8 18.8-14 27.7-14s18.9 6.2 27.7 14c4.2 3.7 7.7 7.5 10.2 10.3c1.2 1.4 2.2 2.6 2.8 3.4c.3 .4 .6 .7 .7 .9l.2 .2 0 0zm160 0l0 0 0 0 0 0c2.1 2.8 5.7 3.9 8.9 2.8s5.5-4.1 5.5-7.6c0-17.9-6.7-35.6-16.6-48.8c-9.8-13-23.9-23.2-39.4-23.2s-29.6 10.2-39.4 23.2C286.7 188.4 280 206.1 280 224c0 3.4 2.2 6.5 5.5 7.6s6.9 0 8.9-2.8l0 0 0 0 0 0 .2-.2c.2-.2 .4-.5 .7-.9c.6-.8 1.6-2 2.8-3.4c2.5-2.8 6-6.6 10.2-10.3c8.8-7.8 18.8-14 27.7-14s18.9 6.2 27.7 14c4.2 3.7 7.7 7.5 10.2 10.3c1.2 1.4 2.2 2.6 2.8 3.4c.3 .4 .6 .7 .7 .9l.2 .2 0 0z"></path></g></svg></div></div><div class="product-text-wrap"><h3 class="product-title">Hotspots</h3><p class="product-content">Using hotspots with a tooltip to give information about the product is an effective and subtle way to onboard.</p></div></div></div></div></div></section><section class="footer-review-section"><div class="w-layout-blockcontainer container w-container"><div class="footer-review-area hide"><h2 class="section-title">Start building product-led onboarding today</h2><p class="review-text mb32">Userflow is the fastest way to build custom in-app product tours, checklists and surveys. 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fs-cc="interaction" class="fs-cc-manager_trigger"></div></div><div fs-cc-scroll="disable" fs-cc="preferences" class="fs-cc-prefs_component w-form"><form id="cookie-preferences" name="wf-form-Cookie-Preferences" data-name="Cookie Preferences" method="get" class="fs-cc-prefs_form" data-wf-page-id="6673bcc20b77fa9a50d5c5af" data-wf-element-id="25c9b353-1b2e-0231-fe50-01f1a7f34005"><div fs-cc="close" class="fs-cc-prefs_close"><div class="fs-cc-prefs_close-icon w-embed"><svg fill="currentColor" aria-hidden="true" focusable="false" viewBox="0 0 16 24"> <path d="M9.414 8l4.293-4.293-1.414-1.414L8 6.586 3.707 2.293 2.293 3.707 6.586 8l-4.293 4.293 1.414 1.414L8 9.414l4.293 4.293 1.414-1.414L9.414 8z"></path> </svg></div></div><div class="fs-cc-prefs_content"><div class="fs-cc-prefs_space-small"><div class="fs-cc-prefs_title">Privacy Preference Center</div></div><div class="fs-cc-prefs_space-small"><div class="fs-cc-prefs_text">When you visit websites, they may store or retrieve data in your 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This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences. Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website.</div></div><div class="fs-cc-prefs_space-medium"><div fs-cc="deny" class="cookie-pref-button reject">Reject all cookies</div><div fs-cc="allow" class="cookie-pref-button">Allow all cookies</div></div><div class="fs-cc-prefs_space-small"><div class="fs-cc-prefs_title">Manage Consent Preferences by Category</div></div><div class="fs-cc-prefs_option"><div class="fs-cc-prefs_toggle-wrapper"><div class="fs-cc-prefs_label">Essential</div><div class="fs-cc-prefs_text"><strong>Always Active</strong></div></div><div class="fs-cc-prefs_text">These items are required to enable basic website functionality.</div></div><div class="fs-cc-prefs_option"><div class="fs-cc-prefs_toggle-wrapper"><div class="fs-cc-prefs_label">Marketing</div><label class="w-checkbox fs-cc-prefs_checkbox-field"><input type="checkbox" name="marketing-2" id="marketing-2" data-name="Marketing 2" fs-cc-checkbox="marketing" class="w-checkbox-input fs-cc-prefs_checkbox"/><span for="marketing-2" class="fs-cc-prefs_checkbox-label w-form-label">Essential</span><div class="fs-cc-prefs_toggle"></div></label></div><div class="fs-cc-prefs_text">These items are used to deliver advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator’s permission.</div></div><div class="fs-cc-prefs_option"><div class="fs-cc-prefs_toggle-wrapper"><div class="fs-cc-prefs_label">Personalization</div><label class="w-checkbox fs-cc-prefs_checkbox-field"><input type="checkbox" name="personalization-2" id="personalization-2" data-name="Personalization 2" fs-cc-checkbox="personalization" class="w-checkbox-input fs-cc-prefs_checkbox"/><span for="personalization-2" class="fs-cc-prefs_checkbox-label w-form-label">Essential</span><div class="fs-cc-prefs_toggle"></div></label></div><div class="fs-cc-prefs_text">These items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features. 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