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wp-container-core-group-is-layout-20 wp-block-group-is-layout-flex"> <div class="wp-block-piwikpro-icon animated-icon__icon animated-icon__icon--left"> <figure class="wp-block-image"><img src="/wp-content/plugins/pp-block-icon/build/images/blue/arrow_left.svg" alt=""/></figure> </div> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <p class="has-text-align-left pp-action-link"><a href="/blog/">Zurück zum Blog</a></p> </div> </div> <h1 class="wp-block-query-title">Kategorie: <span>Customer Journey</span></h1> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-21 wp-block-group-is-layout-flex" style="font-style:normal;font-weight:700">42 <p>Autor</p> </div> </div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-11 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-21 wp-block-column-is-layout-flow" style="flex-basis:75%"> <article id="single-post_content" class="wp-block-group single-post_content is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-query is-layout-flow wp-block-query-is-layout-flow"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-44 wp-block-group-is-layout-constrained"><ul class="wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow"><li class="wp-block-post post-39179 post type-post status-publish format-standard has-post-thumbnail hentry category-web-analytics category-conversion-optimierung category-customer-journey"> <div class="wp-block-columns is-style-stretch is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-violet-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-23 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwikpro.de/blog/marketing-analytics-guide-fuer-anfaenger/" target="_self" ><img width="620" height="400" src="https://piwikpro.de/wp-content/uploads/sites/2/2024/04/Marketing-Analytics-Guide-violet-blog-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Marketing Analytics für Anfänger: Ihr Guide zum datengesteuerten Marketing-Erfolg" style="object-fit:cover;" decoding="async" fetchpriority="high" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2024/04/Marketing-Analytics-Guide-violet-blog-1.png 620w, https://piwikpro.de/wp-content/uploads/sites/2/2024/04/Marketing-Analytics-Guide-violet-blog-1-300x194.png 300w" sizes="(max-width: 620px) 100vw, 620px" /></a></figure> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-24 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2024-04-03T08:08:30+00:00">April 3, 2024</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwikpro.de/blog/marketing-analytics-guide-fuer-anfaenger/" target="_self" >Marketing Analytics für Anfänger: Ihr Guide zum datengesteuerten Marketing-Erfolg</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Als Marketer gewinnen Sie die Aufmerksamkeit Ihrer Kunden auf verschiedene Weise – über Blogartikel, Produktseiten oder gezielte Kampagnen. Es ist jedoch notwendig, die Ergebnisse Ihrer Aktivitäten zu messen und dadurch sicherzustellen, dass sie Ihrem Unternehmen den gewünschten Mehrwert bringen. Hier kommt die Marketing Analytics ins Spiel. Sie unterstützt Sie dabei, wertvolle Einblicke in Ihre Maßnahmen…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwikpro.de/blog/marketing-analytics-guide-fuer-anfaenger/">Mehr lesen</a></p></div></div> </div> </div> </li><li class="wp-block-post post-38726 post type-post status-publish format-standard has-post-thumbnail hentry category-web-analytics category-customer-journey"> <div class="wp-block-columns is-style-stretch is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-25 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwikpro.de/blog/e-commerce-customer-journey-unter-der-lupe/" target="_self" ><img width="620" height="400" src="https://piwikpro.de/wp-content/uploads/sites/2/2024/02/2019-07-23_How-Customer-Journey-Analytics-Will-Change-the-Way-You-Look-at-Customer-Experience-Optimization_blog-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="E-Commerce Customer Journey unter der Lupe: So gewinnen Sie wertvolle Einblicke mit Analytics" style="object-fit:cover;" decoding="async" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2024/02/2019-07-23_How-Customer-Journey-Analytics-Will-Change-the-Way-You-Look-at-Customer-Experience-Optimization_blog-1.png 620w, https://piwikpro.de/wp-content/uploads/sites/2/2024/02/2019-07-23_How-Customer-Journey-Analytics-Will-Change-the-Way-You-Look-at-Customer-Experience-Optimization_blog-1-300x194.png 300w" sizes="(max-width: 620px) 100vw, 620px" /></a></figure> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-26 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2024-02-13T09:34:02+00:00">Februar 13, 2024</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwikpro.de/blog/e-commerce-customer-journey-unter-der-lupe/" target="_self" >E-Commerce Customer Journey unter der Lupe: So gewinnen Sie wertvolle Einblicke mit Analytics</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Der Erfolg eines E-Commerce-Unternehmens ist eng mit der Zufriedenheit seiner Kunden verknüpft. Eine entscheidende Rolle spielt dabei die E-Commerce Customer Journey. Es handelt sich um den Weg, den ein Kunde vom ersten Kontakt mit einem Online-Shop bis zum Abschluss eines Kaufs und darüber hinaus durchläuft. Doch was genau versteht man unter der E-Commerce Customer Journey…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwikpro.de/blog/e-commerce-customer-journey-unter-der-lupe/">Mehr lesen</a></p></div></div> </div> </div> </li><li class="wp-block-post post-15621 post type-post status-publish format-standard has-post-thumbnail hentry category-customer-journey category-data-management"> <div class="wp-block-columns is-style-stretch is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-27 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwikpro.de/blog/was-ist-ein-single-customer-view-und-wie-funktioniert-er/" target="_self" ><img width="620" height="400" src="https://piwikpro.de/wp-content/uploads/sites/2/2018/01/2022-04-22_Was-ist-der-Single-Customer-View_blog-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Was ist der Single Customer View und wie funktioniert er?" style="object-fit:cover;" decoding="async" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2018/01/2022-04-22_Was-ist-der-Single-Customer-View_blog-1.png 620w, https://piwikpro.de/wp-content/uploads/sites/2/2018/01/2022-04-22_Was-ist-der-Single-Customer-View_blog-1-300x194.png 300w" sizes="(max-width: 620px) 100vw, 620px" /></a></figure> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-28 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2022-12-13T11:35:00+00:00">Dezember 13, 2022</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwikpro.de/blog/was-ist-ein-single-customer-view-und-wie-funktioniert-er/" target="_self" >Was ist der Single Customer View und wie funktioniert er?</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Nicht alle Daten sind gleichermaßen sinnvoll für Analytics. Sie unterscheiden Verhaltensdaten und Besucher-Daten, die auf unterschiedliche Weise eingeholt werden können. Beide zusammen liefern jedoch den besten Mehrwert für Ihre Organisation. Wenn Sie darauf abzielen, die User Experience zu personalisieren und informierte Marketing-Entscheidungen zu treffen, ist der Single Customer View (SCV) die beste Informationsquelle. Was der…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwikpro.de/blog/was-ist-ein-single-customer-view-und-wie-funktioniert-er/">Mehr lesen</a></p></div></div> </div> </div> </li><li class="wp-block-post post-34593 post type-post status-publish format-standard has-post-thumbnail hentry category-web-analytics category-customer-journey"> <div class="wp-block-columns is-style-stretch is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-red-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-29 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwikpro.de/blog/mobile-app-analytics-android-ios/" target="_self" ><img width="620" height="400" src="https://piwikpro.de/wp-content/uploads/sites/2/2022/04/2022-01-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Mobile App Analytics für Android und iOS: Ein vollständiger Leitfaden zur Optimierung der User Journey" style="object-fit:cover;" decoding="async" loading="lazy" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2022/04/2022-01-1.png 620w, https://piwikpro.de/wp-content/uploads/sites/2/2022/04/2022-01-1-300x194.png 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></a></figure> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-30 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2022-04-11T10:35:00+00:00">April 11, 2022</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwikpro.de/blog/mobile-app-analytics-android-ios/" target="_self" >Mobile App Analytics für Android und iOS: Ein vollständiger Leitfaden zur Optimierung der User Journey</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Viele Faktoren entscheiden über den Erfolg einer Anwendung. Einer der wichtigsten ist die Bedürfnisse der Nutzer zu verstehen. Hier kommt App Analytics für Android und iOS ins Spiel, die eine Fülle von Einblicken in das Nutzerverhalten Ihrer App bietet. Die Analyse von nativen Apps, unabhängig von den Daten anderer Touchpoints, liefert jedoch nur einen Teil…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwikpro.de/blog/mobile-app-analytics-android-ios/">Mehr lesen</a></p></div></div> </div> </div> </li><li class="wp-block-post post-34608 post type-post status-publish format-standard has-post-thumbnail hentry category-web-analytics category-conversion-optimierung category-customer-journey"> <div class="wp-block-columns is-style-stretch is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-yellow-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-31 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwikpro.de/blog/customer-lifecycle-management-mit-analytics-starken/" target="_self" ><img width="620" height="400" src="https://piwikpro.de/wp-content/uploads/sites/2/2022/04/2022_04_06_How-to-strengthen-and-drive-your-customer-lifecycle-management-with-analytics_blog-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Wie Sie Ihr Customer Lifecycle Management mit Analytics stärken" style="object-fit:cover;" decoding="async" loading="lazy" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2022/04/2022_04_06_How-to-strengthen-and-drive-your-customer-lifecycle-management-with-analytics_blog-1.png 620w, https://piwikpro.de/wp-content/uploads/sites/2/2022/04/2022_04_06_How-to-strengthen-and-drive-your-customer-lifecycle-management-with-analytics_blog-1-300x194.png 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></a></figure> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-32 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2022-04-07T08:19:20+00:00">April 7, 2022</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwikpro.de/blog/customer-lifecycle-management-mit-analytics-starken/" target="_self" >Wie Sie Ihr Customer Lifecycle Management mit Analytics stärken</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">In den letzten Jahren beobachten wir einen deutlichen Trend: immer mehr Verbraucher gehen online und interagieren primär dort mit Marken. Laut einer McKinsey-Umfrage über den Einfluss von Covid-19 auf das Verbraucherverhalten verlagerten sich die Abnehmer drastisch auf Online-Kanäle. Die Befragten gaben dreimal häufiger als vor der Krise an, dass mindestens 80 % ihrer Kundeninteraktionen digitaler…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwikpro.de/blog/customer-lifecycle-management-mit-analytics-starken/">Mehr lesen</a></p></div></div> </div> </div> </li><li class="wp-block-post post-30704 post type-post status-publish format-standard has-post-thumbnail hentry category-web-analytics category-best-practices-how-tos-und-use-cases category-customer-journey"> <div class="wp-block-columns is-style-stretch is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-violet-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-33 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwikpro.de/blog/web-analytics-fur-regierungen-teil-2/" target="_self" ><img width="620" height="400" src="https://piwikpro.de/wp-content/uploads/sites/2/2021/04/360-government-purple-blog-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Web Analytics für Regierungen Teil 2: Wie Sie mit strategischen & taktischen Zielen arbeiten" style="object-fit:cover;" decoding="async" loading="lazy" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2021/04/360-government-purple-blog-1.png 620w, https://piwikpro.de/wp-content/uploads/sites/2/2021/04/360-government-purple-blog-1-300x194.png 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></a></figure> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-34 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2021-01-15T10:16:08+00:00">Januar 15, 2021</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwikpro.de/blog/web-analytics-fur-regierungen-teil-2/" target="_self" >Web Analytics für Regierungen Teil 2: Wie Sie mit strategischen & taktischen Zielen arbeiten</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Dieser Artikel ist der zweite Teil einer drei Teile Serie über das FTG-Framework. Toon beschreibt hier, wie Sie mit strategischen als auch mit taktischen Zielen arbeiten, um gemeinen Bürgern eine bessere User Experience zu bieten.</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwikpro.de/blog/web-analytics-fur-regierungen-teil-2/">Mehr lesen</a></p></div></div> </div> </div> </li><li class="wp-block-post post-30314 post type-post status-publish format-standard has-post-thumbnail hentry category-content-personalisierung category-customer-journey"> <div class="wp-block-columns is-style-stretch is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-35 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwikpro.de/blog/unternehmensfahige-customer-data-plattformen-im-vergleich/" target="_self" ><img width="600" height="387" src="https://piwikpro.de/wp-content/uploads/sites/2/2020/09/compar-7-enterprise-ready-cdp-de-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="7 unternehmensfähige Customer Data Plattformen im Vergleich" style="object-fit:cover;" decoding="async" loading="lazy" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2020/09/compar-7-enterprise-ready-cdp-de-1.png 600w, https://piwikpro.de/wp-content/uploads/sites/2/2020/09/compar-7-enterprise-ready-cdp-de-1-300x194.png 300w" sizes="auto, (max-width: 600px) 100vw, 600px" /></a></figure> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-36 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2020-09-22T08:22:16+00:00">September 22, 2020</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwikpro.de/blog/unternehmensfahige-customer-data-plattformen-im-vergleich/" target="_self" >7 unternehmensfähige Customer Data Plattformen im Vergleich</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Customer Data Plattformen sicherten sich einen Platz als vitale Technologie im Marketing. Eine CDP hilft den Marketingexperten dabei, eine bessere Customer Experience zu schaffen, die auf präzisen Informationen des Nutzerverhaltens über jeden Touchpoint hinweg basiert. Kurz gesagt, sie unterstützt: Marketingteams bewältigen mit CDPs tägliche Aufgaben selbstständig, ohne sich auf die zeitintensive und kostspielige Hilfe der…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwikpro.de/blog/unternehmensfahige-customer-data-plattformen-im-vergleich/">Mehr lesen</a></p></div></div> </div> </div> </li><li class="wp-block-post post-29974 post type-post status-publish format-standard has-post-thumbnail hentry category-web-analytics category-best-practices-how-tos-und-use-cases category-customer-journey"> <div class="wp-block-columns is-style-stretch is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-37 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwikpro.de/blog/cdp-hohere-umsatze-durch-einheitliche-kundenprofile/" target="_self" ><img width="620" height="400" src="https://piwikpro.de/wp-content/uploads/sites/2/2018/08/2018-08-31_Find-the-most-suitable-data-gathering-platform-–-pros-and-cons-of-DMPs-CDPs-DWs-and-CRMs_blog-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="CDP – Höhere Umsätze durch einheitliche Kundenprofile" style="object-fit:cover;" decoding="async" loading="lazy" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2018/08/2018-08-31_Find-the-most-suitable-data-gathering-platform-–-pros-and-cons-of-DMPs-CDPs-DWs-and-CRMs_blog-1.png 620w, https://piwikpro.de/wp-content/uploads/sites/2/2018/08/2018-08-31_Find-the-most-suitable-data-gathering-platform-–-pros-and-cons-of-DMPs-CDPs-DWs-and-CRMs_blog-1-300x194.png 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></a></figure> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-38 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2020-08-05T10:02:46+00:00">August 5, 2020</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwikpro.de/blog/cdp-hohere-umsatze-durch-einheitliche-kundenprofile/" target="_self" >CDP – Höhere Umsätze durch einheitliche Kundenprofile</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Kunden legen großen Wert auf eine personalisierte Customer Journey und eine positive Customer Experience. Dabei reicht branchenübergreifend eine userfreundliche Website längst nicht mehr aus, um neue Kunden zu gewinnen und Bestandskunden zu halten. Laut einer Walker-Studie beeinflusst die Customer Experience mittlerweile, noch vor dem Preis, dem Produkt oder der Dienstleistung als wichtigstes Kriterium, warum sich…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwikpro.de/blog/cdp-hohere-umsatze-durch-einheitliche-kundenprofile/">Mehr lesen</a></p></div></div> </div> </div> </li><li class="wp-block-post post-29842 post type-post status-publish format-standard has-post-thumbnail hentry category-web-analytics category-conversion-optimierung category-customer-journey"> <div class="wp-block-columns is-style-stretch is-layout-flex wp-container-core-columns-is-layout-9 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-violet-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-39 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwikpro.de/blog/analytics-fur-automotive-mit-mehr-conversions-auf-der-uberholspur/" target="_self" ><img width="620" height="400" src="https://piwikpro.de/wp-content/uploads/sites/2/2020/07/2020-06-23_Analytics-for-Automotive_blog-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Analytics für Automotive – Mit mehr Conversions auf der Überholspur" style="object-fit:cover;" decoding="async" loading="lazy" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2020/07/2020-06-23_Analytics-for-Automotive_blog-1.png 620w, https://piwikpro.de/wp-content/uploads/sites/2/2020/07/2020-06-23_Analytics-for-Automotive_blog-1-300x194.png 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></a></figure> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-40 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2020-07-27T08:55:00+00:00">Juli 27, 2020</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwikpro.de/blog/analytics-fur-automotive-mit-mehr-conversions-auf-der-uberholspur/" target="_self" >Analytics für Automotive – Mit mehr Conversions auf der Überholspur</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Die Automobilbranche war immer ein Antrieb für technische Innovationen. Digitale Themen blieben jedoch auf der Strecke. Der Grund: Kontinuierlich wachsende Herausforderungen, wie Marktverschiebungen, Globalisierung und enormer Kostendruck. Erst seit knapp zwei Jahren zeigt sich die Automobilindustrie auch in diesem Bereich innovativ. Mit Analytics und Themen wie Big Data und Machine Learning entsteht nun ein neuer…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwikpro.de/blog/analytics-fur-automotive-mit-mehr-conversions-auf-der-uberholspur/">Mehr lesen</a></p></div></div> </div> </div> </li><li class="wp-block-post post-29761 post type-post status-publish format-standard has-post-thumbnail hentry category-web-analytics category-customer-journey category-datenschutz"> <div class="wp-block-columns is-style-stretch is-layout-flex wp-container-core-columns-is-layout-10 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-red-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-41 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwikpro.de/blog/e-commerce-ein-sicheres-kundenerlebnis/" target="_self" ><img width="620" height="400" src="https://piwikpro.de/wp-content/uploads/sites/2/2020/07/2020-06-23_Onlineshops-in-Transition_blog.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Datenschutz im E-Commerce – ein sicheres Kundenerlebnis bieten" style="object-fit:cover;" decoding="async" loading="lazy" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2020/07/2020-06-23_Onlineshops-in-Transition_blog.png 620w, https://piwikpro.de/wp-content/uploads/sites/2/2020/07/2020-06-23_Onlineshops-in-Transition_blog-300x194.png 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></a></figure> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-42 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2020-07-08T08:23:39+00:00">Juli 8, 2020</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwikpro.de/blog/e-commerce-ein-sicheres-kundenerlebnis/" target="_self" >Datenschutz im E-Commerce – ein sicheres Kundenerlebnis bieten</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Der Onlinehandel ist nun mehr als ein Viertel Jahrhundert alt. In dieser Zeit entwickelte sich E-Commerce zu einer der beliebtesten Einkaufsmethoden in Deutschland. Viele Innovationen und Verbesserungen führten nicht nur zu dessen Beliebheit, aber vor allem zum Erfolg. Amazon DE ist mit 13753,5 Millionen US $ Nettoumsatz wohl der bekannteste Mitstreiter im E-Commerce-Business. Man könnte…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwikpro.de/blog/e-commerce-ein-sicheres-kundenerlebnis/">Mehr lesen</a></p></div></div> </div> </div> </li></ul> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-43 wp-block-group-is-layout-constrained" style="border-top-color:var(--wp--preset--color--grey-40);border-top-width:1px;padding-top:var(--wp--preset--spacing--16)"><nav class="has-link-color wp-elements-f77226f1a633a4be41fc05e5e995c3e4 wp-block-query-pagination is-content-justification-space-between is-layout-flex wp-container-core-query-pagination-is-layout-1 wp-block-query-pagination-is-layout-flex" aria-label="Seitennummerierung"> <a href="https://piwikpro.de/blog/category/customer-journey/page/2/" class="wp-block-query-pagination-next">Ältere Blogartikel</a> </nav></div> </div> </div> </article> </div> <div class="wp-block-column is-layout-flow 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