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wp-container-core-group-is-layout-17 wp-block-group-is-layout-flex"> <div class="wp-block-piwikpro-icon animated-icon__icon animated-icon__icon--left"> <figure class="wp-block-image"><img src="/wp-content/plugins/pp-block-icon/build/images/blue/arrow_left.svg" alt=""/></figure> </div> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <p class="has-text-align-left pp-action-link"><a href="/blog/">Zurück zum Blog</a></p> </div> </div> <h1 class="wp-block-query-title">Kategorie: <span>Customer Journey</span></h1> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-18 wp-block-group-is-layout-flex" style="font-style:normal;font-weight:700">42 <p>Autor</p> </div> </div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-11 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-21 wp-block-column-is-layout-flow" style="flex-basis:75%"> <article id="single-post_content" class="wp-block-group single-post_content is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-query is-layout-flow wp-block-query-is-layout-flow"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-41 wp-block-group-is-layout-constrained"><ul class="wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow"><li class="wp-block-post post-27728 post type-post status-publish format-standard has-post-thumbnail hentry category-web-analytics category-content-personalisierung category-customer-journey"> <div class="wp-block-columns is-style-stretch is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-20 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwikpro.de/blog/customer-experience-im-gesundheitswesen-mit-analytics-und-personalisierung-verbessern/" target="_self" ><img width="620" height="400" src="https://piwikpro.de/wp-content/uploads/sites/2/2020/03/2020-01-21_improve-consumer-experience-healthcare-analytics-personalization_blog-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Customer Experience im Gesundheitswesen mit Analytics und Personalisierung verbessern: 3 Use Cases" style="object-fit:cover;" decoding="async" fetchpriority="high" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2020/03/2020-01-21_improve-consumer-experience-healthcare-analytics-personalization_blog-1.png 620w, https://piwikpro.de/wp-content/uploads/sites/2/2020/03/2020-01-21_improve-consumer-experience-healthcare-analytics-personalization_blog-1-300x194.png 300w" sizes="(max-width: 620px) 100vw, 620px" /></a></figure> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-21 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2020-03-04T08:19:06+00:00">März 4, 2020</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwikpro.de/blog/customer-experience-im-gesundheitswesen-mit-analytics-und-personalisierung-verbessern/" target="_self" >Customer Experience im Gesundheitswesen mit Analytics und Personalisierung verbessern: 3 Use Cases</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Wir glauben, dass die erfolgreiche Verbesserung der digitalen Reise der Patienten vom Verständnis ihrer Präferenzen abhängt. Deshalb ist es entscheidend, dass Sie Ihre digitale Strategie auf zuverlässige Statistiken und messbare Daten stützen. Allein in den Vereinigten Staaten haben 96% der Krankenhäuser von Papierunterlagen auf Online-Portale umgestellt, um den Ärzten beim Tracking von Tests, erstelltem Bildmaterial…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwikpro.de/blog/customer-experience-im-gesundheitswesen-mit-analytics-und-personalisierung-verbessern/">Mehr lesen</a></p></div></div> </div> </div> </li><li class="wp-block-post post-26885 post type-post status-publish format-standard has-post-thumbnail hentry category-web-analytics category-customer-journey"> <div class="wp-block-columns is-style-stretch is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-22 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwikpro.de/blog/user-id-analytics-sind-cookies-schnee-von-gestern/" target="_self" ><img width="771" height="301" src="https://piwikpro.de/wp-content/uploads/sites/2/2019/10/user-id-cover-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="User ID-Analytics: Sind Cookies Schnee von gestern?" style="object-fit:cover;" decoding="async" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2019/10/user-id-cover-1.png 771w, https://piwikpro.de/wp-content/uploads/sites/2/2019/10/user-id-cover-1-300x117.png 300w, https://piwikpro.de/wp-content/uploads/sites/2/2019/10/user-id-cover-1-768x300.png 768w" sizes="(max-width: 771px) 100vw, 771px" /></a></figure> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-23 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2019-11-13T20:21:40+00:00">November 13, 2019</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwikpro.de/blog/user-id-analytics-sind-cookies-schnee-von-gestern/" target="_self" >User ID-Analytics: Sind Cookies Schnee von gestern?</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Das Ziel von Web Analytics ist es, Userverhalten zu tracken, um seine Nutzer besser zu verstehen und ihnen Conversions zu erleichtern. Neue Technologien und Methoden für ein effektives Tracking tauchen immer mal wieder am Horizont auf und schicken sich an, die Marketing-Branche auf den Kopf zu stellen. Eine dieser neuen Sterne am Himmel ist User…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwikpro.de/blog/user-id-analytics-sind-cookies-schnee-von-gestern/">Mehr lesen</a></p></div></div> </div> </div> </li><li class="wp-block-post post-25967 post type-post status-publish format-standard has-post-thumbnail hentry category-customer-journey"> <div class="wp-block-columns is-style-stretch is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-24 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwikpro.de/blog/der-kunde-bleibt-immer-koenig-vom-storytelling-zu-customer-centricity/" target="_self" ><img width="771" height="301" src="https://piwikpro.de/wp-content/uploads/sites/2/2019/10/Storytelling_Customer-Centricity-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Der Kunde bleibt immer König – Vom Storytelling zu Customer Centricity" style="object-fit:cover;" decoding="async" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2019/10/Storytelling_Customer-Centricity-1.png 771w, https://piwikpro.de/wp-content/uploads/sites/2/2019/10/Storytelling_Customer-Centricity-1-300x117.png 300w, https://piwikpro.de/wp-content/uploads/sites/2/2019/10/Storytelling_Customer-Centricity-1-768x300.png 768w" sizes="(max-width: 771px) 100vw, 771px" /></a></figure> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-25 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2019-10-10T09:31:48+00:00">Oktober 10, 2019</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwikpro.de/blog/der-kunde-bleibt-immer-koenig-vom-storytelling-zu-customer-centricity/" target="_self" >Der Kunde bleibt immer König – Vom Storytelling zu Customer Centricity</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Storytelling ist wohl das Buzzword im Online und Content Marketing. Dahinter steckt das Ziel, Kunden mit dem für sie passenden Kontext anzusprechen. Es soll also eine Story hinter dem Produkt oder der Dienstleistung kreiert werden, die nicht primär den Preis oder die Funktionen in den Vordergrund stellt sondern den (emotionalen) Mehrwert für den Kunden. Wenn…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwikpro.de/blog/der-kunde-bleibt-immer-koenig-vom-storytelling-zu-customer-centricity/">Mehr lesen</a></p></div></div> </div> </div> </li><li class="wp-block-post post-26090 post type-post status-publish format-standard has-post-thumbnail hentry category-best-practices-how-tos-und-use-cases category-customer-journey"> <div class="wp-block-columns is-style-stretch is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-26 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwikpro.de/blog/digital-verstehen-user-gewinnen-und-kapitalisieren/" target="_self" ><img width="771" height="301" src="https://piwikpro.de/wp-content/uploads/sites/2/2019/09/Digital-Verstehen-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Digital Verstehen – User gewinnen und kapitalisieren" style="object-fit:cover;" decoding="async" loading="lazy" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2019/09/Digital-Verstehen-1.png 771w, https://piwikpro.de/wp-content/uploads/sites/2/2019/09/Digital-Verstehen-1-300x117.png 300w, https://piwikpro.de/wp-content/uploads/sites/2/2019/09/Digital-Verstehen-1-768x300.png 768w" sizes="auto, (max-width: 771px) 100vw, 771px" /></a></figure> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-27 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2019-09-18T08:19:48+00:00">September 18, 2019</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwikpro.de/blog/digital-verstehen-user-gewinnen-und-kapitalisieren/" target="_self" >Digital Verstehen – User gewinnen und kapitalisieren</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Firmen investieren umfangreich in digitale Strategien. Häufig gleiten diese Projekte zu einem unproduktiven „Buzzword dreschen“ ab. Am Ende wird oft mit Kanonen auf Spatzen geschossen. Die digitale Infrastruktur (Tech) ist wichtig, jedoch ist Tech maximal ein Enabler, denn final entscheidet der Kundenwunsch (Use) und das Geschäftsmodell (Sale) über den Erfolg im digitalen Umfeld. Projekte zur…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwikpro.de/blog/digital-verstehen-user-gewinnen-und-kapitalisieren/">Mehr lesen</a></p></div></div> </div> </div> </li><li class="wp-block-post post-25671 post type-post status-publish format-standard has-post-thumbnail hentry category-web-analytics category-customer-journey"> <div class="wp-block-columns is-style-stretch is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-28 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwikpro.de/blog/klickpfad-analyse-der-weg-ist-das-ziel/" target="_self" ><img width="771" height="301" src="https://piwikpro.de/wp-content/uploads/sites/2/2019/07/Klickpfad_Analytics-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Klickpfad-Analyse: Der Weg der User ist das Ziel" style="object-fit:cover;" decoding="async" loading="lazy" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2019/07/Klickpfad_Analytics-1.png 771w, https://piwikpro.de/wp-content/uploads/sites/2/2019/07/Klickpfad_Analytics-1-300x117.png 300w, https://piwikpro.de/wp-content/uploads/sites/2/2019/07/Klickpfad_Analytics-1-768x300.png 768w" sizes="auto, (max-width: 771px) 100vw, 771px" /></a></figure> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-29 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2019-08-07T09:41:03+00:00">August 7, 2019</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwikpro.de/blog/klickpfad-analyse-der-weg-ist-das-ziel/" target="_self" >Klickpfad-Analyse: Der Weg der User ist das Ziel</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Durch die Klickpfad-Analyse bzw. Click Path-Analyse erhalten Sie wertvolle Insights in das Nutzungsverhalten Ihrer User auf Ihrer Website, die Sie zur Optimierung nutzen können. Doch Sie finden nicht nur heraus, welche Wege genommen oder nicht genommen werden. Vor allem zeigt Ihnen die Klickpfad-Analyse auch die von Ihren Usern am häufigsten genutzten Pfade, um ein bestimmtes…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwikpro.de/blog/klickpfad-analyse-der-weg-ist-das-ziel/">Mehr lesen</a></p></div></div> </div> </div> </li><li class="wp-block-post post-25446 post type-post status-publish format-standard has-post-thumbnail hentry category-web-analytics category-best-practices-how-tos-und-use-cases category-customer-journey"> <div class="wp-block-columns is-style-stretch is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-30 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwikpro.de/blog/aus-kreuzen-werden-klicks-so-koennen-lotterien-ihre-online-strategie-durch-analytics-ausbauen/" target="_self" ><img width="771" height="301" src="https://piwikpro.de/wp-content/uploads/sites/2/2019/07/Analytics-fuer-Lotto.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Aus Kreuzen werden Klicks – So können Lotterien ihre Online-Strategie durch Analytics ausbauen" style="object-fit:cover;" decoding="async" loading="lazy" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2019/07/Analytics-fuer-Lotto.png 771w, https://piwikpro.de/wp-content/uploads/sites/2/2019/07/Analytics-fuer-Lotto-300x117.png 300w, https://piwikpro.de/wp-content/uploads/sites/2/2019/07/Analytics-fuer-Lotto-768x300.png 768w" sizes="auto, (max-width: 771px) 100vw, 771px" /></a></figure> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-31 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2019-07-17T09:39:27+00:00">Juli 17, 2019</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwikpro.de/blog/aus-kreuzen-werden-klicks-so-koennen-lotterien-ihre-online-strategie-durch-analytics-ausbauen/" target="_self" >Aus Kreuzen werden Klicks – So können Lotterien ihre Online-Strategie durch Analytics ausbauen</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Im Lotteriegeschäft scheint die Welt noch in Ordnung zu sein: Der Gang in die Annahmestelle ist für viele Lottospieler Tradition. Woche für Woche werden die Kreuzchen an der gleichen Stellen gemacht und in manchen Familien werden die Glückszahlen sogar an die nächste Generation weitergegeben. Jede Woche klingeln die Kassen an den Annahmestellen. Vom Studenten bis…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwikpro.de/blog/aus-kreuzen-werden-klicks-so-koennen-lotterien-ihre-online-strategie-durch-analytics-ausbauen/">Mehr lesen</a></p></div></div> </div> </div> </li><li class="wp-block-post post-25012 post type-post status-publish format-standard has-post-thumbnail hentry category-web-analytics category-customer-journey"> <div class="wp-block-columns is-style-stretch is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-32 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwikpro.de/blog/digitale-transformation-der-energieversorger-analytics-als-grundstein-der-digitalisierung/" target="_self" ><img width="771" height="301" src="https://piwikpro.de/wp-content/uploads/sites/2/2019/06/Analytics_for_energy_providers-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Digitale Transformation der Energieversorger- Analytics als Grundstein der Digitalisierung" style="object-fit:cover;" decoding="async" loading="lazy" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2019/06/Analytics_for_energy_providers-1.png 771w, https://piwikpro.de/wp-content/uploads/sites/2/2019/06/Analytics_for_energy_providers-1-300x117.png 300w, https://piwikpro.de/wp-content/uploads/sites/2/2019/06/Analytics_for_energy_providers-1-768x300.png 768w" sizes="auto, (max-width: 771px) 100vw, 771px" /></a></figure> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-33 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2019-06-27T11:27:25+00:00">Juni 27, 2019</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwikpro.de/blog/digitale-transformation-der-energieversorger-analytics-als-grundstein-der-digitalisierung/" target="_self" >Digitale Transformation der Energieversorger- Analytics als Grundstein der Digitalisierung</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Durch die Digitalisierung ist die Energiebranche tiefgreifenden Veränderungen ausgesetzt. Die gesteigerte Preistransparenz durch digitale Vergleichsportale, wie Check24 oder verivox erhöht den Druck auf Energieversorger. Kunden können heute in Echtzeit Preise recherchieren und sich online über Angebote und Services informieren. Die Kundenerwartungen in Sachen digitaler Kommunikation und vor allem Servicequalität an die Energieversorger sind stark gestiegen.…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwikpro.de/blog/digitale-transformation-der-energieversorger-analytics-als-grundstein-der-digitalisierung/">Mehr lesen</a></p></div></div> </div> </div> </li><li class="wp-block-post post-24992 post type-post status-publish format-standard has-post-thumbnail hentry category-web-analytics category-customer-journey"> <div class="wp-block-columns is-style-stretch is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-34 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwikpro.de/blog/web-analytics-unterstuetzt-private-hochschulen-beim-studenten-recruiting/" target="_self" ><img width="771" height="301" src="https://piwikpro.de/wp-content/uploads/sites/2/2019/06/Cover-Private-Universities-x-Web-Analytics-53-copy-89-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Web Analytics unterstützt private Hochschulen beim Studenten-Recruiting" style="object-fit:cover;" decoding="async" loading="lazy" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2019/06/Cover-Private-Universities-x-Web-Analytics-53-copy-89-1.png 771w, https://piwikpro.de/wp-content/uploads/sites/2/2019/06/Cover-Private-Universities-x-Web-Analytics-53-copy-89-1-300x117.png 300w, https://piwikpro.de/wp-content/uploads/sites/2/2019/06/Cover-Private-Universities-x-Web-Analytics-53-copy-89-1-768x300.png 768w" sizes="auto, (max-width: 771px) 100vw, 771px" /></a></figure> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-35 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2019-06-18T10:36:03+00:00">Juni 18, 2019</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwikpro.de/blog/web-analytics-unterstuetzt-private-hochschulen-beim-studenten-recruiting/" target="_self" >Web Analytics unterstützt private Hochschulen beim Studenten-Recruiting</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Private Hochschulen boomen – 1980 wurde die erste Hochschule in privater Trägerschaft in Deutschland gegründet. Seitdem wird ein erhebliches Wachstum verzeichnet. Der Erfolg kann auf die strategische Ausrichtung zurückgeführt werden, welche – im Gegensatz zu den staatlichen Institutionen – die Marktanforderungen in den Fokus setzt. Eine immer größere Auswahl an Bildungsinstitutionen führt jedoch auch zu…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwikpro.de/blog/web-analytics-unterstuetzt-private-hochschulen-beim-studenten-recruiting/">Mehr lesen</a></p></div></div> </div> </div> </li><li class="wp-block-post post-24444 post type-post status-publish format-standard has-post-thumbnail hentry category-customer-journey"> <div class="wp-block-columns is-style-stretch is-layout-flex wp-container-core-columns-is-layout-9 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-36 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwikpro.de/blog/wie-funktioniert-das-customer-onboarding-in-piwik-pro/" target="_self" ><img width="771" height="301" src="https://piwikpro.de/wp-content/uploads/sites/2/2019/05/Customer-Onboarding-cover-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Wie funktioniert das Customer Onboarding in Piwik PRO?" style="object-fit:cover;" decoding="async" loading="lazy" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2019/05/Customer-Onboarding-cover-1.png 771w, https://piwikpro.de/wp-content/uploads/sites/2/2019/05/Customer-Onboarding-cover-1-300x117.png 300w, https://piwikpro.de/wp-content/uploads/sites/2/2019/05/Customer-Onboarding-cover-1-768x300.png 768w" sizes="auto, (max-width: 771px) 100vw, 771px" /></a></figure> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-37 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2019-06-13T13:00:59+00:00">Juni 13, 2019</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwikpro.de/blog/wie-funktioniert-das-customer-onboarding-in-piwik-pro/" target="_self" >Wie funktioniert das Customer Onboarding in Piwik PRO?</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Web Analytics zählt nicht unbedingt zu den einfachsten Prozessen. Genau aus diesem Grund geben wir jeden Tag unser bestes, um unsere Kunden fit für die Anwendung unserer Software zu machen. Dank eines sorgsam durchdachten Onboarding-Prozesses lernen unsere Kunden schnell, wie sie Piwik PRO erfolgreich einsetzen und somit ihren Zielen näher kommen. In diesem Artikel zeigen…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwikpro.de/blog/wie-funktioniert-das-customer-onboarding-in-piwik-pro/">Mehr lesen</a></p></div></div> </div> </div> </li><li class="wp-block-post post-24940 post type-post status-publish format-standard has-post-thumbnail hentry category-advertising category-conversion-optimierung category-customer-journey"> <div class="wp-block-columns is-style-stretch is-layout-flex wp-container-core-columns-is-layout-10 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-38 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwikpro.de/blog/empfehlungsmarketing-ein-effektiver-akquisekanal/" target="_self" ><img width="771" height="301" src="https://piwikpro.de/wp-content/uploads/sites/2/2019/05/Empfehlungsmarketing-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Empfehlungsmarketing – ein effektiver Akquisekanal?" style="object-fit:cover;" decoding="async" loading="lazy" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2019/05/Empfehlungsmarketing-1.png 771w, https://piwikpro.de/wp-content/uploads/sites/2/2019/05/Empfehlungsmarketing-1-300x117.png 300w, https://piwikpro.de/wp-content/uploads/sites/2/2019/05/Empfehlungsmarketing-1-768x300.png 768w" sizes="auto, (max-width: 771px) 100vw, 771px" /></a></figure> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-39 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2019-06-06T10:56:59+00:00">Juni 6, 2019</time></div> <h4 class="has-link-color wp-elements-79831bb83fb7d7af59c4fc9ca5ecd512 wp-block-post-title"><a href="https://piwikpro.de/blog/empfehlungsmarketing-ein-effektiver-akquisekanal/" target="_self" >Empfehlungsmarketing – ein effektiver Akquisekanal?</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Ein ganzes Jahr ist der letzte Urlaub nun schon wieder her. Diesen Sommer soll es endlich nach Thailand gehen. Zwei Wochen All-Inclusive Entspannung an den endlosen Stränden Phukets – so zumindest die Vorstellung. Doch dann ist die Enttäuschung groß: schon nach kurzer Recherche spuckt Google eine Schreckensmeldung nach der anderen aus. Sei es der Ekel…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwikpro.de/blog/empfehlungsmarketing-ein-effektiver-akquisekanal/">Mehr lesen</a></p></div></div> </div> </div> </li></ul> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-40 wp-block-group-is-layout-constrained" style="border-top-color:var(--wp--preset--color--grey-40);border-top-width:1px;padding-top:var(--wp--preset--spacing--16)"><nav class="has-link-color wp-elements-f77226f1a633a4be41fc05e5e995c3e4 wp-block-query-pagination is-content-justification-space-between is-layout-flex wp-container-core-query-pagination-is-layout-1 wp-block-query-pagination-is-layout-flex" aria-label="Seitennummerierung"> <a href="https://piwikpro.de/blog/category/customer-journey/" class="wp-block-query-pagination-previous">Neueste Blogartikel</a> <a href="https://piwikpro.de/blog/category/customer-journey/page/3/" 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