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aria-label="visualization (6 items)">visualization</a> </div> </div> <div class="js-ajax-frame"> <section class="post-list"> <h3>Recent posts</h3> <article class="post"> <div class="article-footer"> <time datetime="2014">5 Mar 2014</time> <h4><a href="https://www.idea.org/blog/2014/03/05/gender-role-literacy-girls-in-science/">Gender role literacy: Girls in science?</a></h4> </div> <p>There are gender wars, and then there are casualties. It wasn’t until 2011 that the behemoth toymaker LEGO acknowledged girls’ desire to build with bricks, even though the company had long before made a seemingly effortless pivot to co-branding, video games, and major motion pictures. So it’s little wonder that girls face all-too-real obstacles when <a href="https://www.idea.org/blog/2014/03/05/gender-role-literacy-girls-in-science/">[…]</a></p> <a class="more" href="https://www.idea.org/blog/2014/03/05/gender-role-literacy-girls-in-science/">Read more</a> </article> <article class="post"> <div class="article-footer"> <time datetime="2013">9 Dec 2013</time> <h4><a href="https://www.idea.org/blog/2013/12/09/challenges-of-crowdsourcing-analysis-of-historypin/">Challenges of crowdsourcing: Analysis of Historypin</a></h4> </div> <p>Crowdsourcing can build virtual community, engage the public, and build large knowledge databases about science and culture. But what does it take, and how fast can you grow? For some insight, we look at a crowdsourced history site: Historypin is an appealing database of historical photos, with dates, locations, captions, and other metadata. It’s called History <a href="https://www.idea.org/blog/2013/12/09/challenges-of-crowdsourcing-analysis-of-historypin/">[…]</a></p> <a class="more" href="https://www.idea.org/blog/2013/12/09/challenges-of-crowdsourcing-analysis-of-historypin/">Read more</a> </article> <article class="post"> <div class="article-footer"> <time datetime="2013">18 Nov 2013</time> <h4><a href="https://www.idea.org/blog/2013/11/18/dinovember-creative-literacy-starts-young/">Dinovember: Creative literacy starts young</a></h4> </div> <p>“Uh-oh,” Refe Tuma heard his girls whisper. “Mom and Dad are not going to like this.” It’s Dinovember, and his family’s plastic dinosaurs have been getting into mischief all month. Every year, Tuma and his wife devote the month of November to “convincing our children that, while they sleep, their plastic dinosaur figures come to life. <a href="https://www.idea.org/blog/2013/11/18/dinovember-creative-literacy-starts-young/">[…]</a></p> <a class="more" href="https://www.idea.org/blog/2013/11/18/dinovember-creative-literacy-starts-young/">Read more</a> </article> </section> </div> </div> </div> </div> </header> <main role="main" id="main"><div id="twocolumns" class="full_width"> <div class="container default_page"> <div class="twocolumns-holder"> <section id="content" class="ajax-container"> <div class="title"> <h1>Tag: outreach</h1> </div> <div class="post-4375 post type-post status-publish format-standard hentry category-business-management category-strategy tag-community tag-crowdsourcing tag-culture tag-google-street-view tag-history tag-historypin tag-knowledge tag-maps tag-outreach tag-streetview tag-user-interface tag-web-2-0" id="post-4375"> <div class="title"> <h2><a href="https://www.idea.org/blog/2013/12/09/challenges-of-crowdsourcing-analysis-of-historypin/" rel="bookmark">Challenges of crowdsourcing: Analysis of Historypin</a></h2> <p class="info"><strong class="date"><a href="https://www.idea.org/blog/2013/12/09/challenges-of-crowdsourcing-analysis-of-historypin/" rel="bookmark">December 9th, 2013</a></strong> by IDEA</p> </div> <div class="content"> <p><img class="alignright size-thumbnail wp-image-4405" src="http://www.idea.org/blog/wp-content/uploads/2013/12/Screen-Shot-2013-12-09-at-1.14.21-AM-132x150.png" alt="Historypin globe" width="132" height="150" srcset="https://www.idea.org/blog/wp-content/uploads/2013/12/Screen-Shot-2013-12-09-at-1.14.21-AM-132x150.png 132w, https://www.idea.org/blog/wp-content/uploads/2013/12/Screen-Shot-2013-12-09-at-1.14.21-AM.png 140w" sizes="(max-width: 132px) 100vw, 132px" />Crowdsourcing can build virtual community, engage the public, and build large knowledge databases about science and culture. But what does it take, and how fast can you grow?</p> <p><img class="alignleft wp-image-4388 size-medium" src="http://www.idea.org/blog/wp-content/uploads/2013/12/Screen-Shot-2013-12-08-at-7.54.05-PM-240x61.png" alt="Historypin logo" width="240" height="61" srcset="https://www.idea.org/blog/wp-content/uploads/2013/12/Screen-Shot-2013-12-08-at-7.54.05-PM-240x61.png 240w, https://www.idea.org/blog/wp-content/uploads/2013/12/Screen-Shot-2013-12-08-at-7.54.05-PM-150x38.png 150w, https://www.idea.org/blog/wp-content/uploads/2013/12/Screen-Shot-2013-12-08-at-7.54.05-PM.png 252w" sizes="(max-width: 240px) 100vw, 240px" />For some insight, we look at a crowdsourced history site: <a href="http://www.historypin.com">Historypin</a> is an appealing database of historical photos, with dates, locations, captions, and other metadata. It’s called History “<strong>pin”</strong> because the photos are pinned on a map. (See recent article about <a title="Changes over time, in photos and maps" href="http://www.idea.org/blog/2013/08/21/changes-over-time-in-photos-and-maps/">Changes over time, in photos and maps</a>.) Some locations have photos from multiple dates, showing how a place has changed over time, or cross-referenced with Google Maps StreetView. Currently, Historypin has 308k items, from 51k users, and 1.4k institutions. This is a graph of pins over the last three years: <a href="https://www.idea.org/blog/2013/12/09/challenges-of-crowdsourcing-analysis-of-historypin/#more-4375" class="more-link"><span aria-label="Continue reading Challenges of crowdsourcing: Analysis of Historypin">(more…)</span></a></p> </div> <div class="meta"> <ul> <li>Posted in <a href="https://www.idea.org/blog/category/business-management/" rel="category tag">Business</a>, <a href="https://www.idea.org/blog/category/strategy/" rel="category tag">Strategy</a></li> <li><a href="https://www.idea.org/blog/2013/12/09/challenges-of-crowdsourcing-analysis-of-historypin/#comments">1 Comment</a></li> <li>Tags: <a href="https://www.idea.org/blog/tag/community/" rel="tag">community</a>, <a href="https://www.idea.org/blog/tag/crowdsourcing/" rel="tag">Crowdsourcing</a>, <a href="https://www.idea.org/blog/tag/culture/" rel="tag">culture</a>, <a href="https://www.idea.org/blog/tag/google-street-view/" rel="tag">Google Street View</a>, <a href="https://www.idea.org/blog/tag/history/" rel="tag">history</a>, <a href="https://www.idea.org/blog/tag/historypin/" rel="tag">Historypin</a>, <a href="https://www.idea.org/blog/tag/knowledge/" rel="tag">knowledge</a>, <a href="https://www.idea.org/blog/tag/maps/" rel="tag">maps</a>, <a href="https://www.idea.org/blog/tag/outreach/" rel="tag">outreach</a>, <a href="https://www.idea.org/blog/tag/streetview/" rel="tag">StreetView</a>, <a href="https://www.idea.org/blog/tag/user-interface/" rel="tag">user interface</a>, <a href="https://www.idea.org/blog/tag/web-2-0/" rel="tag">Web 2.0</a></li> </ul> </div> </div> <div class="post-2855 post type-post status-publish format-standard hentry category-business-management category-strategy tag-access tag-citizen-science tag-crowdfunding tag-funding tag-fundraising tag-indiegogo tag-innovation tag-kickstarter tag-outreach tag-outsourcing tag-volunteer" id="post-2855"> <div class="title"> <h2><a href="https://www.idea.org/blog/2013/02/19/what-is-crowdsourcing-and-how-does-it-apply-to-outreach/" rel="bookmark">What is Crowdsourcing? And how does it apply to outreach?</a></h2> <p class="info"><strong class="date"><a href="https://www.idea.org/blog/2013/02/19/what-is-crowdsourcing-and-how-does-it-apply-to-outreach/" rel="bookmark">February 19th, 2013</a></strong> by IDEA</p> </div> <div class="content"> <p><img class="size-full wp-image-4143 alignright" alt="Crowdsourcing" src="http://www.idea.org/blog/wp-content/uploads/2013/02/Screen-Shot-2013-02-19-at-1.48.10-AM.png" width="103" height="102" />Crowdsourcing means involving a lot of people in small pieces of a project. In educational and nonprofit outreach, crowdsourcing is a form of engagement, such as participating in an online course, collecting photos of butterflies for a citizen-science project, uploading old photos for a community history project, deciphering sentences from old scanned manuscripts, playing protein folding games to help scientists discover new ways to fight diseases, or participating in online discussions. <a href="https://www.idea.org/blog/2013/02/19/what-is-crowdsourcing-and-how-does-it-apply-to-outreach/#more-2855" class="more-link"><span aria-label="Continue reading What is Crowdsourcing? And how does it apply to outreach?">(more…)</span></a></p> </div> <div class="meta"> <ul> <li>Posted in <a href="https://www.idea.org/blog/category/business-management/" rel="category tag">Business</a>, <a href="https://www.idea.org/blog/category/strategy/" rel="category tag">Strategy</a></li> <li><a href="https://www.idea.org/blog/2013/02/19/what-is-crowdsourcing-and-how-does-it-apply-to-outreach/#respond">No Comments</a></li> <li>Tags: <a href="https://www.idea.org/blog/tag/access/" rel="tag">access</a>, <a href="https://www.idea.org/blog/tag/citizen-science/" rel="tag">Citizen science</a>, <a href="https://www.idea.org/blog/tag/crowdfunding/" rel="tag">crowdfunding</a>, <a href="https://www.idea.org/blog/tag/funding/" rel="tag">funding</a>, <a href="https://www.idea.org/blog/tag/fundraising/" rel="tag">fundraising</a>, <a href="https://www.idea.org/blog/tag/indiegogo/" rel="tag">IndieGogo</a>, <a href="https://www.idea.org/blog/tag/innovation/" rel="tag">innovation</a>, <a href="https://www.idea.org/blog/tag/kickstarter/" rel="tag">Kickstarter</a>, <a href="https://www.idea.org/blog/tag/outreach/" rel="tag">outreach</a>, <a href="https://www.idea.org/blog/tag/outsourcing/" rel="tag">outsourcing</a>, <a href="https://www.idea.org/blog/tag/volunteer/" rel="tag">volunteer</a></li> </ul> </div> </div> <div class="post-4068 post type-post status-publish format-standard hentry category-learning tag-culture tag-education tag-experiences tag-history tag-outreach tag-science" id="post-4068"> <div class="title"> <h2><a href="https://www.idea.org/blog/2012/11/14/three-examples-of-multidisciplinary-outreach-to-h-s-students/" rel="bookmark">Three examples of multidisciplinary outreach to H.S. students</a></h2> <p class="info"><strong class="date"><a href="https://www.idea.org/blog/2012/11/14/three-examples-of-multidisciplinary-outreach-to-h-s-students/" rel="bookmark">November 14th, 2012</a></strong> by IDEA</p> </div> <div class="content"> <p><img class="alignright size-thumbnail wp-image-4079" title="Examining artifacts at the Edsel & Eleanor Ford House" src="http://www.idea.org/blog/wp-content/uploads/2012/11/Screen-Shot-2012-11-14-at-7.16.19-PM-150x114.png" alt="" width="150" height="114" srcset="https://www.idea.org/blog/wp-content/uploads/2012/11/Screen-Shot-2012-11-14-at-7.16.19-PM-150x114.png 150w, https://www.idea.org/blog/wp-content/uploads/2012/11/Screen-Shot-2012-11-14-at-7.16.19-PM.png 221w" sizes="(max-width: 150px) 100vw, 150px" />Sciences and history can nicely meet at historical sites. It engages the history-minded in science, and the science-minded in history. Two examples were recently discussed by Chris Shires, director of interpretation and programs at the <a href="http://www.fordhouse.org">Edsel & Eleanor Ford House</a>. <a href="https://www.idea.org/blog/2012/11/14/three-examples-of-multidisciplinary-outreach-to-h-s-students/#more-4068" class="more-link"><span aria-label="Continue reading Three examples of multidisciplinary outreach to H.S. students">(more…)</span></a></p> </div> <div class="meta"> <ul> <li>Posted in <a href="https://www.idea.org/blog/category/learning/" rel="category tag">Learning & access</a></li> <li><a href="https://www.idea.org/blog/2012/11/14/three-examples-of-multidisciplinary-outreach-to-h-s-students/#respond">No Comments</a></li> <li>Tags: <a href="https://www.idea.org/blog/tag/culture/" rel="tag">culture</a>, <a href="https://www.idea.org/blog/tag/education/" rel="tag">education</a>, <a href="https://www.idea.org/blog/tag/experiences/" rel="tag">experiences</a>, <a href="https://www.idea.org/blog/tag/history/" rel="tag">history</a>, <a href="https://www.idea.org/blog/tag/outreach/" rel="tag">outreach</a>, <a href="https://www.idea.org/blog/tag/science/" rel="tag">science</a></li> </ul> </div> </div> <div class="post-3968 post type-post status-publish format-standard hentry category-communications category-strategy tag-community tag-hashtags tag-outreach tag-twitter" id="post-3968"> <div class="title"> <h2><a href="https://www.idea.org/blog/2012/10/29/30-popular-twitter-hashtags-for-education-and-outreach/" rel="bookmark">30 popular Twitter #hashtags for education and outreach</a></h2> <p class="info"><strong class="date"><a href="https://www.idea.org/blog/2012/10/29/30-popular-twitter-hashtags-for-education-and-outreach/" rel="bookmark">October 29th, 2012</a></strong> by IDEA</p> </div> <div class="content"> <p><img class="alignright size-thumbnail wp-image-3976" title="hashtags" src="http://www.idea.org/blog/wp-content/uploads/2012/10/Screen-Shot-2012-10-27-at-4.51.31-PM-150x42.png" alt="" width="150" height="42" srcset="https://www.idea.org/blog/wp-content/uploads/2012/10/Screen-Shot-2012-10-27-at-4.51.31-PM-150x42.png 150w, https://www.idea.org/blog/wp-content/uploads/2012/10/Screen-Shot-2012-10-27-at-4.51.31-PM.png 166w" sizes="(max-width: 150px) 100vw, 150px" />Twitter hashtags are useful for promoting your projects, learning about new topics, and discovering trends. But what hashtags to use? We’ve analyzed usage patterns for <em>over a thousand</em> hashtags used in education and outreach, and give you the best. Even if you are active on Twitter, some will be familiar to you, and some will be new.</p> <p>List of the best hashtags for education and outreach<em>… <a href="https://www.idea.org/blog/2012/10/29/30-popular-twitter-hashtags-for-education-and-outreach/#more-3968" class="more-link"><span aria-label="Continue reading 30 popular Twitter #hashtags for education and outreach">(more…)</span></a></em></p> </div> <div class="meta"> <ul> <li>Posted in <a href="https://www.idea.org/blog/category/communications/" rel="category tag">Communication</a>, <a href="https://www.idea.org/blog/category/strategy/" rel="category tag">Strategy</a></li> <li><a href="https://www.idea.org/blog/2012/10/29/30-popular-twitter-hashtags-for-education-and-outreach/#respond">No Comments</a></li> <li>Tags: <a href="https://www.idea.org/blog/tag/community/" rel="tag">community</a>, <a href="https://www.idea.org/blog/tag/hashtags/" rel="tag">hashtags</a>, <a href="https://www.idea.org/blog/tag/outreach/" rel="tag">outreach</a>, <a href="https://www.idea.org/blog/tag/twitter/" rel="tag">Twitter</a></li> </ul> </div> </div> <div class="post-3888 post type-post status-publish format-standard hentry category-communications tag-conflict tag-film tag-filmmaking tag-movies tag-outreach tag-scientist tag-video" id="post-3888"> <div class="title"> <h2><a href="https://www.idea.org/blog/2012/10/12/filmmaker-chris-palmer-on-the-scientistfilmmaker-conflict/" rel="bookmark">Filmmaker Chris Palmer on the scientist/filmmaker conflict</a></h2> <p class="info"><strong class="date"><a href="https://www.idea.org/blog/2012/10/12/filmmaker-chris-palmer-on-the-scientistfilmmaker-conflict/" rel="bookmark">October 12th, 2012</a></strong> by IDEA</p> </div> <div class="content"> <p><img class="alignright size-thumbnail wp-image-3889" title="Chris Palmer" src="http://www.idea.org/blog/wp-content/uploads/2012/10/Screen-Shot-2012-10-12-at-1.31.22-PM-150x101.png" alt="" width="150" height="101" srcset="https://www.idea.org/blog/wp-content/uploads/2012/10/Screen-Shot-2012-10-12-at-1.31.22-PM-150x101.png 150w, https://www.idea.org/blog/wp-content/uploads/2012/10/Screen-Shot-2012-10-12-at-1.31.22-PM.png 175w" sizes="(max-width: 150px) 100vw, 150px" />Film and video can be compelling forms of communication — but using video in science is hard to do well. Science is complex and scientists are groomed throughout their careers to speak in a precise, measured way. Film makers, on the other hand, rarely have a graduate background in science, and they are attuned to storytelling, colorful characters and sound bites. Thus a conflict often rises between filmmakers and scientists, which is colorfully summarized by wildlife filmmaker <a href="http://www.american.edu/soc/faculty/palmer.cfm">Chris Palmer</a>: <a href="https://www.idea.org/blog/2012/10/12/filmmaker-chris-palmer-on-the-scientistfilmmaker-conflict/#more-3888" class="more-link"><span aria-label="Continue reading Filmmaker Chris Palmer on the scientist/filmmaker conflict">(more…)</span></a></p> </div> <div class="meta"> <ul> <li>Posted in <a href="https://www.idea.org/blog/category/communications/" rel="category tag">Communication</a></li> <li><a href="https://www.idea.org/blog/2012/10/12/filmmaker-chris-palmer-on-the-scientistfilmmaker-conflict/#respond">No Comments</a></li> <li>Tags: <a href="https://www.idea.org/blog/tag/conflict/" rel="tag">conflict</a>, <a href="https://www.idea.org/blog/tag/film/" rel="tag">Film</a>, <a href="https://www.idea.org/blog/tag/filmmaking/" rel="tag">Filmmaking</a>, <a href="https://www.idea.org/blog/tag/movies/" rel="tag">Movies</a>, <a href="https://www.idea.org/blog/tag/outreach/" rel="tag">outreach</a>, <a href="https://www.idea.org/blog/tag/scientist/" rel="tag">scientist</a>, <a href="https://www.idea.org/blog/tag/video/" rel="tag">video</a></li> </ul> </div> </div> <div class="post-3742 post type-post status-publish format-standard hentry category-business-management tag-amazon-mechanical-turk tag-castingwords tag-crowdflower tag-elance tag-odesk tag-outreach tag-outreach-capacity tag-outsourcing tag-part-time-web-master tag-professional-translators tag-project-management tag-rentacoder tag-scriptlance tag-software-localization tag-software-translations tag-translator tag-voice123 tag-voices-com tag-web-programmers" id="post-3742"> <div class="title"> <h2><a href="https://www.idea.org/blog/2012/05/30/do-more-by-outsourcing-some-outreach-tasks-to-freelancers/" rel="bookmark">Do more by outsourcing some outreach tasks to freelancers</a></h2> <p class="info"><strong class="date"><a href="https://www.idea.org/blog/2012/05/30/do-more-by-outsourcing-some-outreach-tasks-to-freelancers/" rel="bookmark">May 30th, 2012</a></strong> by IDEA</p> </div> <div class="content"> <p><img class="alignright size-full wp-image-3795" title="Outsourcing" src="http://www.idea.org/blog/wp-content/uploads/2012/05/Screen-Shot-2012-05-30-at-1.14.35-PM.png" alt="" width="149" height="151" srcset="https://www.idea.org/blog/wp-content/uploads/2012/05/Screen-Shot-2012-05-30-at-1.14.35-PM.png 149w, https://www.idea.org/blog/wp-content/uploads/2012/05/Screen-Shot-2012-05-30-at-1.14.35-PM-148x150.png 148w" sizes="(max-width: 149px) 100vw, 149px" />Expand your outreach capacity with multiple media, multiple languages, new sites and apps, and other features by hiring freelancers. Here’s an overview of marketplaces we’ve successfully used at IDEA.</p> <p><strong>Translations</strong></p> <p>In our global world, there’s no excuse for staying limited to English speakers, especially when there’s greater need for education in non-English places. Even if you have multilingual staff, most translations will be better and more cost effective if you outsource. Professional translators are efficient, and skilled at adapting idioms and phrases. They tend to be detail-oriented, soft spoken individuals. <a href="https://www.idea.org/blog/2012/05/30/do-more-by-outsourcing-some-outreach-tasks-to-freelancers/#more-3742" class="more-link"><span aria-label="Continue reading Do more by outsourcing some outreach tasks to freelancers">(more…)</span></a></p> </div> <div class="meta"> <ul> <li>Posted in <a href="https://www.idea.org/blog/category/business-management/" rel="category tag">Business</a></li> <li><a href="https://www.idea.org/blog/2012/05/30/do-more-by-outsourcing-some-outreach-tasks-to-freelancers/#comments">7 Comments</a></li> <li>Tags: <a href="https://www.idea.org/blog/tag/amazon-mechanical-turk/" rel="tag">Amazon Mechanical Turk</a>, <a href="https://www.idea.org/blog/tag/castingwords/" rel="tag">CastingWords</a>, <a href="https://www.idea.org/blog/tag/crowdflower/" rel="tag">CrowdFlower</a>, <a href="https://www.idea.org/blog/tag/elance/" rel="tag">eLance</a>, <a href="https://www.idea.org/blog/tag/odesk/" rel="tag">oDesk</a>, <a href="https://www.idea.org/blog/tag/outreach/" rel="tag">outreach</a>, <a href="https://www.idea.org/blog/tag/outreach-capacity/" rel="tag">outreach capacity</a>, <a href="https://www.idea.org/blog/tag/outsourcing/" rel="tag">outsourcing</a>, <a href="https://www.idea.org/blog/tag/part-time-web-master/" rel="tag">part time web master</a>, <a href="https://www.idea.org/blog/tag/professional-translators/" rel="tag">professional translators</a>, <a href="https://www.idea.org/blog/tag/project-management/" rel="tag">project management</a>, <a href="https://www.idea.org/blog/tag/rentacoder/" rel="tag">RentACoder</a>, <a href="https://www.idea.org/blog/tag/scriptlance/" rel="tag">ScriptLance</a>, <a href="https://www.idea.org/blog/tag/software-localization/" rel="tag">software localization</a>, <a href="https://www.idea.org/blog/tag/software-translations/" rel="tag">software translations</a>, <a href="https://www.idea.org/blog/tag/translator/" rel="tag">translator</a>, <a href="https://www.idea.org/blog/tag/voice123/" rel="tag">Voice123</a>, <a href="https://www.idea.org/blog/tag/voices-com/" rel="tag">Voices.com</a>, <a href="https://www.idea.org/blog/tag/web-programmers/" rel="tag">web programmers</a></li> </ul> </div> </div> <div class="post-3683 post type-post status-publish format-standard hentry category-interactivity category-learning tag-access tag-culture tag-google tag-google-art-project tag-khan-academy tag-learning-2 tag-museum tag-outreach tag-visitors tag-youtube tag-zoom" id="post-3683"> <div class="title"> <h2><a href="https://www.idea.org/blog/2012/04/04/google-expands-art-project/" rel="bookmark">Google Expands ‘Art Project’</a></h2> <p class="info"><strong class="date"><a href="https://www.idea.org/blog/2012/04/04/google-expands-art-project/" rel="bookmark">April 4th, 2012</a></strong> by IDEA</p> </div> <div class="content"> <p><img class="alignright size-medium wp-image-3707" title="Google Art Project" src="http://www.idea.org/blog/wp-content/uploads/2012/04/Screen-Shot-2012-04-04-at-1.57.25-PM2-240x61.png" alt="" width="240" height="61" srcset="https://www.idea.org/blog/wp-content/uploads/2012/04/Screen-Shot-2012-04-04-at-1.57.25-PM2-240x61.png 240w, https://www.idea.org/blog/wp-content/uploads/2012/04/Screen-Shot-2012-04-04-at-1.57.25-PM2-150x38.png 150w, https://www.idea.org/blog/wp-content/uploads/2012/04/Screen-Shot-2012-04-04-at-1.57.25-PM2.png 277w" sizes="(max-width: 240px) 100vw, 240px" />Over 30,000 objects are now available for anyone to savor and study online, for free, in impressive high resolution, in Google’s ‘Art Project.” This is 30x expansion from the thousand objects in the first version launched in February 2011. See our prior article, <a href="https://www.idea.org/blog/2011/02/14/the-amazing-giga-resolution-images-of-google-art-project/">The virtual vs. the real: Giga-resolution in Google Art Project</a>. The project now has 151 partners in 40 countries; in the U.S., the initial four museums has grown to 29 institutions, including the White House and some university art galleries.</p> <p><strong>See the site: <a href="http://www.googleartproject.com/">Google Art Project </a><a href="https://www.idea.org/blog/2012/04/04/google-expands-art-project/#more-3683" class="more-link"><span aria-label="Continue reading Google Expands ‘Art Project’">(more…)</span></a></strong></p> </div> <div class="meta"> <ul> <li>Posted in <a href="https://www.idea.org/blog/category/interactivity/" rel="category tag">Interactive experiences</a>, <a href="https://www.idea.org/blog/category/learning/" rel="category tag">Learning & access</a></li> <li><a href="https://www.idea.org/blog/2012/04/04/google-expands-art-project/#respond">No Comments</a></li> <li>Tags: <a href="https://www.idea.org/blog/tag/access/" rel="tag">access</a>, <a href="https://www.idea.org/blog/tag/culture/" rel="tag">culture</a>, <a href="https://www.idea.org/blog/tag/google/" rel="tag">google</a>, <a href="https://www.idea.org/blog/tag/google-art-project/" rel="tag">Google Art Project</a>, <a href="https://www.idea.org/blog/tag/khan-academy/" rel="tag">Khan Academy</a>, <a href="https://www.idea.org/blog/tag/learning-2/" rel="tag">learning</a>, <a href="https://www.idea.org/blog/tag/museum/" rel="tag">museum</a>, <a href="https://www.idea.org/blog/tag/outreach/" rel="tag">outreach</a>, <a href="https://www.idea.org/blog/tag/visitors/" rel="tag">visitors</a>, <a href="https://www.idea.org/blog/tag/youtube/" rel="tag">YouTube</a>, <a href="https://www.idea.org/blog/tag/zoom/" rel="tag">zoom</a></li> </ul> </div> </div> <div class="post-3140 post type-post status-publish format-standard hentry category-strategy tag-access tag-focus-group tag-google-analytics tag-jakob-nielsen tag-outreach tag-usability tag-usability-testing" id="post-3140"> <div class="title"> <h2><a href="https://www.idea.org/blog/2011/10/24/approaches-to-usability/" rel="bookmark">Approaches to usability</a></h2> <p class="info"><strong class="date"><a href="https://www.idea.org/blog/2011/10/24/approaches-to-usability/" rel="bookmark">October 24th, 2011</a></strong> by IDEA</p> </div> <div class="content"> <p><img class="alignright size-full wp-image-3142" title="Screen Shot 2011-10-24 at 12.08.59 PM" src="http://www.idea.org/blog/wp-content/uploads/2011/10/Screen-Shot-2011-10-24-at-12.08.59-PM.png" alt="" width="204" height="133" srcset="https://www.idea.org/blog/wp-content/uploads/2011/10/Screen-Shot-2011-10-24-at-12.08.59-PM.png 204w, https://www.idea.org/blog/wp-content/uploads/2011/10/Screen-Shot-2011-10-24-at-12.08.59-PM-150x97.png 150w" sizes="(max-width: 204px) 100vw, 204px" />Make sure your investments on web sites, apps or new real-life programs don’t fail by conducting usability and user experience testing.</p> <p>“Usability testing differs from focus groups in that it involves the observation of participants as they actually use the product,” <a href="http://blog.artsusa.org/2011/10/05/is-your-arts-programming-usable/">said</a> <a href="http://createquity.com/about">Ian David Moss</a>, a development consultant who works in the Arts. “They key feature of usability testing that makes it different from most other kinds of feedback-gathering methods is that it is based on direct observation rather than self-reporting….So, rather than have people sit around a room and talk about (for example) how they might react to a new feature or what challenges they face in their daily work, you have people sitting in front of a computer and trying to navigate a website’s capabilities while staff members look over their shoulders and take notes.” <a href="https://www.idea.org/blog/2011/10/24/approaches-to-usability/#more-3140" class="more-link"><span aria-label="Continue reading Approaches to usability">(more…)</span></a></p> </div> <div class="meta"> <ul> <li>Posted in <a href="https://www.idea.org/blog/category/strategy/" rel="category tag">Strategy</a></li> <li><a href="https://www.idea.org/blog/2011/10/24/approaches-to-usability/#comments">1 Comment</a></li> <li>Tags: <a href="https://www.idea.org/blog/tag/access/" rel="tag">access</a>, <a href="https://www.idea.org/blog/tag/focus-group/" rel="tag">focus group</a>, <a href="https://www.idea.org/blog/tag/google-analytics/" rel="tag">Google Analytics</a>, <a href="https://www.idea.org/blog/tag/jakob-nielsen/" rel="tag">Jakob Nielsen</a>, <a href="https://www.idea.org/blog/tag/outreach/" rel="tag">outreach</a>, <a href="https://www.idea.org/blog/tag/usability/" rel="tag">Usability</a>, <a href="https://www.idea.org/blog/tag/usability-testing/" rel="tag">usability testing</a></li> </ul> </div> </div> <div class="post-3034 post type-post status-publish format-standard hentry category-strategy tag-audience tag-award tag-experiences tag-foursquare tag-game-mechanics tag-games tag-gamification tag-merit-badges tag-online-communities tag-outreach" id="post-3034"> <div class="title"> <h2><a href="https://www.idea.org/blog/2011/10/20/what-is-gamification/" rel="bookmark">What is gamification?</a></h2> <p class="info"><strong class="date"><a href="https://www.idea.org/blog/2011/10/20/what-is-gamification/" rel="bookmark">October 20th, 2011</a></strong> by IDEA</p> </div> <div class="content"> <p><img class="alignright size-thumbnail wp-image-3056" title="Bullseye scores 100 points | Marcin Wichary/Flickr" src="http://www.idea.org/blog/wp-content/uploads/2011/10/Screen-Shot-2011-10-20-at-11.29.00-AM-150x150.png" alt="" width="150" height="150" srcset="https://www.idea.org/blog/wp-content/uploads/2011/10/Screen-Shot-2011-10-20-at-11.29.00-AM-150x150.png 150w, https://www.idea.org/blog/wp-content/uploads/2011/10/Screen-Shot-2011-10-20-at-11.29.00-AM-300x300.png 300w, https://www.idea.org/blog/wp-content/uploads/2011/10/Screen-Shot-2011-10-20-at-11.29.00-AM.png 328w" sizes="(max-width: 150px) 100vw, 150px" /></p> <p>Gameplay has a lot to teach us about motivating participation through joy. ‘Gamification’ is a new term, coined in 2008, for adapting game mechanics into non-game setting — such as building online communities, education and outreach, marketing, or building educational apps. Here are some ideas for how to do it.</p> <p><img class="alignleft" title="Ovid" src="http://www.idea.org/blog/wp-content/uploads/2011/10/Cropped-Ovid-Clip-for-Home-Page-146x150.jpg" alt="" width="146" height="150" /><strong>Achievements</strong></p> <p>Badges, trophies and points represent having accomplished something. Since antiquity, people have been honored with medals, crowns and other decorations. Wreaths made of bay laurel were awarded to Greek athletes, and worn by Roman poets (e.g., Ovid, at left). <a href="https://www.idea.org/blog/2011/10/20/what-is-gamification/#more-3034" class="more-link"><span aria-label="Continue reading What is gamification?">(more…)</span></a></p> </div> <div class="meta"> <ul> <li>Posted in <a href="https://www.idea.org/blog/category/strategy/" rel="category tag">Strategy</a></li> <li><a href="https://www.idea.org/blog/2011/10/20/what-is-gamification/#comments">9 Comments</a></li> <li>Tags: <a href="https://www.idea.org/blog/tag/audience/" rel="tag">Audience</a>, <a href="https://www.idea.org/blog/tag/award/" rel="tag">award</a>, <a href="https://www.idea.org/blog/tag/experiences/" rel="tag">experiences</a>, <a href="https://www.idea.org/blog/tag/foursquare/" rel="tag">FourSquare</a>, <a href="https://www.idea.org/blog/tag/game-mechanics/" rel="tag">Game mechanics</a>, <a href="https://www.idea.org/blog/tag/games/" rel="tag">games</a>, <a href="https://www.idea.org/blog/tag/gamification/" rel="tag">Gamification</a>, <a href="https://www.idea.org/blog/tag/merit-badges/" rel="tag">Merit Badges</a>, <a href="https://www.idea.org/blog/tag/online-communities/" rel="tag">online communities</a>, <a href="https://www.idea.org/blog/tag/outreach/" rel="tag">outreach</a></li> </ul> </div> </div> <div class="post-2933 post type-post status-publish format-standard hentry category-communications tag-audience tag-communications-2 tag-community tag-education tag-humanities tag-lego tag-nasa tag-outreach" id="post-2933"> <div class="title"> <h2><a href="https://www.idea.org/blog/2011/08/29/nasa-partners-with-community-lego-event-for-community-outreach/" rel="bookmark">NASA partners with community LEGO event for community outreach</a></h2> <p class="info"><strong class="date"><a href="https://www.idea.org/blog/2011/08/29/nasa-partners-with-community-lego-event-for-community-outreach/" rel="bookmark">August 29th, 2011</a></strong> by IDEA</p> </div> <div class="content"> <p><img class="alignright size-full wp-image-2937" title="NASA BrickFair" src="http://www.idea.org/blog/wp-content/uploads/2011/08/Screen-Shot-2011-08-29-at-11.36.23-AM.png" alt="" width="252" height="136" srcset="https://www.idea.org/blog/wp-content/uploads/2011/08/Screen-Shot-2011-08-29-at-11.36.23-AM.png 252w, https://www.idea.org/blog/wp-content/uploads/2011/08/Screen-Shot-2011-08-29-at-11.36.23-AM-150x80.png 150w" sizes="(max-width: 252px) 100vw, 252px" />A cheap and effective way to do community outreach is to piggyback or partner with existing events. NASA did this in a subtle and effective way earlier this month at an annual event for LEGO enthusiasts. “<a href="http://www.BrickFair.com/">BrickFair</a>” drew over 17 thousand people in a August weekend to a conference center near Dulles airport. <a href="https://www.idea.org/blog/2011/08/29/nasa-partners-with-community-lego-event-for-community-outreach/#more-2933" class="more-link"><span aria-label="Continue reading NASA partners with community LEGO event for community outreach">(more…)</span></a></p> </div> <div class="meta"> <ul> <li>Posted in <a href="https://www.idea.org/blog/category/communications/" rel="category tag">Communication</a></li> <li><a href="https://www.idea.org/blog/2011/08/29/nasa-partners-with-community-lego-event-for-community-outreach/#comments">2 Comments</a></li> <li>Tags: <a href="https://www.idea.org/blog/tag/audience/" rel="tag">Audience</a>, <a href="https://www.idea.org/blog/tag/communications-2/" rel="tag">communications</a>, <a href="https://www.idea.org/blog/tag/community/" rel="tag">community</a>, <a href="https://www.idea.org/blog/tag/education/" rel="tag">education</a>, <a href="https://www.idea.org/blog/tag/humanities/" rel="tag">humanities</a>, <a href="https://www.idea.org/blog/tag/lego/" rel="tag">LEGO</a>, <a href="https://www.idea.org/blog/tag/nasa/" rel="tag">NASA</a>, <a href="https://www.idea.org/blog/tag/outreach/" rel="tag">outreach</a></li> </ul> </div> </div> <nav class="navigation pagination" role="navigation"> <h2 class="screen-reader-text">Posts navigation</h2> <div class="nav-links"><span aria-current='page' class='page-numbers current'>1</span> <a class='page-numbers' href='https://www.idea.org/blog/tag/outreach/page/2/'>2</a> <a class='page-numbers' href='https://www.idea.org/blog/tag/outreach/page/3/'>3</a> <a class="next page-numbers" href="https://www.idea.org/blog/tag/outreach/page/2/">Next page</a></div> </nav> </section> </div> </div> </div> </main> <footer id="footer"> <div class="container"> <nav class="page-nav"> <ul> <li id="menu-item-4498" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-4498"><a href="https://www.idea.org/blog/">Home</a></li> <li id="menu-item-4497" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4497"><a href="https://www.idea.org/blog/about/">Mission & history</a></li> <li id="menu-item-4499" class="popup menu-item menu-item-type-custom menu-item-object-custom menu-item-4499"><a title="popup" class="js-btn-show-popups" href="#wrapper">Browse topics</a></li> <li id="menu-item-4666" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4666"><a href="https://www.idea.org/blog/contact/">Contact IDEA</a></li> <li>Copyright © 2025 <a href="https://www.idea.org/blog">IDEA</a></li> </ul> </nav> </div> </footer> </div> <script type='text/javascript'> /* <![CDATA[ */ var wpcf7 = {"apiSettings":{"root":"https:\/\/www.idea.org\/blog\/wp-json\/contact-form-7\/v1","namespace":"contact-form-7\/v1"},"cached":"1"}; /* ]]> */ </script> <script type='text/javascript' src='//www.idea.org/blog/wp-content/plugins/contact-form-7/includes/js/scripts.js'></script> <script type='text/javascript' src='//www.idea.org/blog/wp-content/themes/ideaorg/js/jquery.main.js'></script> <script type='text/javascript' src='//www.idea.org/blog/wp-includes/js/wp-embed.min.js'></script> </body>  <script async src="https://www.googletagmanager.com/gtag/js?id=G-Y68B45MT0H"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-Y68B45MT0H'); </script> </html>