CINXE.COM
Sydney Go – Semrush profile
<!DOCTYPE html><html lang="en"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1"/><title>Sydney Go – Semrush profile</title><meta name="description" content="Semrush's digital marketing blog is an innovative resource for content strategy, content marketing, SEO, SEM, PPC, social media and more."/><link rel="canonical" href="https://www.semrush.com/blog/user/202082801/"/><meta name="next-head-count" content="5"/><link rel="dns-prefetch" href="https://static.semrush.com"/><link rel="preconnect" href="https://static.semrush.com"/><link rel="preconnect" href="https://fonts.gstatic.com"/><link rel="preconnect" href="https://www.google-analytics.com"/><link rel="preconnect" href="https://google-analytics.bi.owox.com"/><link rel="preload" as="style" data-href="https://fonts.googleapis.com/css2?family=Inter:wght@300;400;500;700&display=swap"/><link rel="stylesheet" data-href="https://fonts.googleapis.com/css2?family=Inter:wght@300;400;500;700&display=swap"/><style>html[data-theme=dark] body { background: #111317; color: #fff; }</style><style>html[data-theme=dark] .semblog-header-navbar { background: #21232B; color: #fff; }</style><style>html body, .semblog-header-navbar { background: #fff; color: #000; }</style><style>.ch2-dialog {z-index: 98 !important;}.ch2-icon{bottom: 118px !important;}@media(min-width: 960px){.ch2-icon{bottom: 60px !important;}}</style><link rel="icon" type="image/x-icon" href="https://static.semrush.com/semblog-next-static/favicon/favicon.ico"/><link rel="icon" type="image/png" sizes="32x32" href="https://static.semrush.com/semblog-next-static/favicon/favicon-32x32.png"/><link rel="icon" type="image/png" sizes="16x16" href="https://static.semrush.com/semblog-next-static/favicon/favicon-16x16.png"/><link rel="apple-touch-icon" sizes="180x180" href="https://static.semrush.com/semblog-next-static/favicon/apple-touch-icon.png"/><link rel="mask-icon" href="https://static.semrush.com/semblog-next-static/favicon/safari-pinned-tab.svg" color="#ff642d"/><meta name="msapplication-TileColor" content="#421983"/><meta name="theme-color" content="#ffffff"/><meta property="fb:app_id" content="339433896413300"/><link type="application/rss+xml" rel="alternate" href="/blog/feed/" title="RSS"/><link rel="preload" href="//static.semrush.com/blog/blog/201003fc/_next/static/css/87f201554fb8552d.css" as="style"/><link rel="stylesheet" href="//static.semrush.com/blog/blog/201003fc/_next/static/css/87f201554fb8552d.css" data-n-g=""/><noscript data-n-css=""></noscript><script defer="" nomodule="" src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/polyfills-78c92fac7aa8fdd8.js"></script><script src="https://static.semrush.com/wte/js/exp.min.js" defer="" data-nscript="beforeInteractive"></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/webpack-9c53ad20019d4e9c.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/7287-96c8d17728d15e62.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/2520-a96fd540c14d7586.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/main-6fbee637b7cf8bbb.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/%40semcore-a53c0dd4a951be3f.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/lodash-29295039af01cdae.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/%40flame-d26d973c16cade4c.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/styled-components-02e626db92305826.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/%40reshadow-2017e79928a915d5.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/4165-08ebaf829f77e627.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/5972-94584f4651713ca4.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/6220-c35add4127dbd253.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/4930-900af06a2ad979f1.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/4194-f48703bfef76deb6.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/3329-035784cead3afb70.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/2339-c837371e3516b7e3.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/9460-b16f75ca8900907f.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/942-04f77fd482d6e565.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/pages/_app-87225346b5b0c40d.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/shared-017397ff-b8720210a643721b.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/shared-d87c119a-683cf94eb678d628.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/pages/user/%5Bid%5D-a0e0550142708a0c.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/semrush-blog/_buildManifest.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/semrush-blog/_ssgManifest.js" defer=""></script><style data-styled="" data-styled-version="5.3.3">.dHnzHm{fill:currentColor;max-height:100%;}/*!sc*/ data-styled.g1[id="sc-bdvvtL"]{content:"dHnzHm,"}/*!sc*/ .diXivc[class*='SLink']{display:-webkit-inline-box;display:-webkit-inline-flex;display:-ms-inline-flexbox;display:inline-flex;}/*!sc*/ .diXivc[class*='SLink'],.diXivc[class*='SLink']:active{color:currentColor !important;}/*!sc*/ .diXivc[class*='SLink'] span{border-color:transparent !important;}/*!sc*/ .diXivc[class*='SLink']:hover{opacity:0.6;}/*!sc*/ .diXivc[class*='SLink']:visited{color:currentColor !important;}/*!sc*/ .diXivc[class*='SLink']:visited span{border-color:currentColor !important;}/*!sc*/ .diXivc:not([href]){cursor:not-allowed !important;pointer-events:none;opacity:0.5;}/*!sc*/ .diXivc.-outlined{position:relative;}/*!sc*/ .diXivc.-outlined:before{content:'';position:absolute;border-bottom:1px solid #fff;width:100%;bottom:2px;}/*!sc*/ .diXivc.-outlined:hover:before{visibility:hidden;}/*!sc*/ .kKJrna[class*='SLink']{display:-webkit-inline-box;display:-webkit-inline-flex;display:-ms-inline-flexbox;display:inline-flex;}/*!sc*/ .kKJrna[class*='SLink'],.kKJrna[class*='SLink']:active{color:#FF642D !important;}/*!sc*/ .kKJrna[class*='SLink'] span{border-color:#FF642D !important;}/*!sc*/ .kKJrna[class*='SLink']:hover{opacity:0.6;}/*!sc*/ .kKJrna[class*='SLink']:visited{color:#B33300 !important;}/*!sc*/ .kKJrna[class*='SLink']:visited span{border-color:#B33300 !important;}/*!sc*/ .kKJrna:not([href]){cursor:not-allowed !important;pointer-events:none;opacity:0.5;}/*!sc*/ .kKJrna.-outlined{position:relative;}/*!sc*/ .kKJrna.-outlined:before{content:'';position:absolute;border-bottom:1px solid #fff;width:100%;bottom:2px;}/*!sc*/ .kKJrna.-outlined:hover:before{visibility:hidden;}/*!sc*/ data-styled.g2[id="sc-gsDKAQ"]{content:"diXivc,kKJrna,"}/*!sc*/ .kTWIjD{display:none;font-weight:400;padding-bottom:14px;padding-top:14px;}/*!sc*/ @media screen and (min-width:960px){.kTWIjD{display:block;}}/*!sc*/ .dmOGYZ{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex:1;-ms-flex:1;flex:1;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;height:100%;margin:0 auto;padding:0 15px;position:relative;width:100%;}/*!sc*/ @media screen and (min-width:375px){.dmOGYZ{padding:0 24px;}}/*!sc*/ @media screen and (min-width:768px){.dmOGYZ{padding:0 45px;}}/*!sc*/ @media screen and (min-width:1140px){.dmOGYZ{padding:0 40px;width:100%;max-width:1440px;}}/*!sc*/ .itgbLD{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;}/*!sc*/ .hhiaWA{height:50px;padding:14px 0;}/*!sc*/ @media screen and (min-width:768px){.hhiaWA{height:70px;padding:24px 0;}}/*!sc*/ .gvnexy{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;}/*!sc*/ @media screen and (min-width:1140px){.gvnexy{height:100%;}}/*!sc*/ .kqFGKV{height:22px;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;margin-right:24px;}/*!sc*/ .kHPkQj{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;display:none;font-weight:500;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;width:100%;}/*!sc*/ @media screen and (min-width:960px){.kHPkQj{padding:0 24px 0 30px;}}/*!sc*/ @media screen and (min-width:1140px){.kHPkQj{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;height:100%;}}/*!sc*/ .jAYqEQ{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;width:100%;}/*!sc*/ @media screen and (min-width:1140px){.jAYqEQ{font-size:16px;height:100%;}}/*!sc*/ .jMNgCm{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;opacity:1;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}/*!sc*/ .cNXzqV{margin-right:16px;margin-top:0;}/*!sc*/ @media screen and (min-width:500px){.cNXzqV{margin-right:24px;}}/*!sc*/ @media screen and (min-width:960px){.cNXzqV{margin-top:2px;}}/*!sc*/ @media screen and (min-width:1140px){.cNXzqV{margin-top:18px;}}/*!sc*/ .cwkoec{font-size:16px;font-weight:500;margin-right:8px;}/*!sc*/ @media screen and (min-width:768px){.cwkoec{font-size:32px;margin-right:20px;}}/*!sc*/ @media screen and (min-width:960px){.cwkoec{font-size:16px;margin-right:0;}}/*!sc*/ .dwdnee{display:none;}/*!sc*/ @media screen and (min-width:500px){.dwdnee{display:unset;}}/*!sc*/ .fBKLaB{width:36px;height:20px;}/*!sc*/ .fdTMPZ{padding-bottom:30px;}/*!sc*/ @media screen and (min-width:1140px){.fdTMPZ{padding-bottom:20px;}}/*!sc*/ .lcvOJH{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-box-pack:center;-webkit-justify-content:center;-ms-flex-pack:center;justify-content:center;padding-top:60px;}/*!sc*/ @media screen and (min-width:500px){.lcvOJH{padding-top:80px;}}/*!sc*/ .fYleTp{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex:1;-ms-flex:1;flex:1;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;height:100%;margin:0 auto;padding:0 15px;position:relative;width:100%;}/*!sc*/ @media screen and (min-width:375px){.fYleTp{padding:0 24px;}}/*!sc*/ @media screen and (min-width:768px){.fYleTp{padding:0 45px;}}/*!sc*/ @media screen and (min-width:1140px){.fYleTp{padding:0 65px;width:1140px;}}/*!sc*/ .kGPOVe{padding-bottom:56px;}/*!sc*/ @media screen and (min-width:768px){.kGPOVe{padding-bottom:80px;}}/*!sc*/ .fjSsBM{margin-top:10px;}/*!sc*/ @media screen and (min-width:768px){.fjSsBM{margin-top:0;}}/*!sc*/ .fUZxdz{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;margin:0 -15px;overflow-y:visible;}/*!sc*/ @media screen and (min-width:768px){.fUZxdz{-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;}}/*!sc*/ @media screen and (min-width:1140px){.fUZxdz{margin:0 -20px;}}/*!sc*/ .cFLqxs{-webkit-align-items:flex-start;-webkit-box-align:flex-start;-ms-flex-align:flex-start;align-items:flex-start;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;margin-top:30px;}/*!sc*/ @media screen and (min-width:768px){.cFLqxs{margin-top:47px;}}/*!sc*/ .erbgih{height:168px;width:310px;}/*!sc*/ @media screen and (min-width:375px){.erbgih{height:190px;}}/*!sc*/ @media screen and (min-width:768px){.erbgih{height:188px;}}/*!sc*/ @media screen and (min-width:960px){.erbgih{height:180px;}}/*!sc*/ .ilcAGm{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;font-size:12px;line-height:1;max-width:90%;}/*!sc*/ @media screen and (min-width:768px){.ilcAGm{font-size:14px;}}/*!sc*/ .gbJMau{font-size:14px;margin-bottom:12px;}/*!sc*/ .fyNSGz{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}/*!sc*/ .egTjst{display:block;margin-left:auto;margin-right:auto;margin-top:32px;width:100%;}/*!sc*/ @media screen and (min-width:768px){.egTjst{margin-top:52px;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}}/*!sc*/ data-styled.g8[id="sc-gKclnd"]{content:"kTWIjD,dmOGYZ,itgbLD,hhiaWA,gvnexy,kqFGKV,kHPkQj,jAYqEQ,jMNgCm,cNXzqV,cwkoec,dwdnee,fBKLaB,fdTMPZ,lcvOJH,fYleTp,kGPOVe,fjSsBM,hrZfTH,fUZxdz,cFLqxs,erbgih,ilcAGm,gbJMau,fyNSGz,egTjst,"}/*!sc*/ .kEzZZv{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;width:100%;}/*!sc*/ .kEzZZv a[class*="SLink"]{font-size:14px !important;padding:0 7px;display:-webkit-inline-box;display:-webkit-inline-flex;display:-ms-inline-flexbox;display:inline-flex;border:1px solid currentColor;height:42px;border-radius:5px;text-align:center;vertical-align:middle;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:center;-webkit-justify-content:center;-ms-flex-pack:center;justify-content:center;width:100%;cursor:pointer;}/*!sc*/ .kEzZZv a[class*="SLink"] span{border:0;}/*!sc*/ .kEzZZv [class*='SText']{margin:0 !important;}/*!sc*/ data-styled.g19[id="sc-hBUSln"]{content:"kEzZZv,"}/*!sc*/ .jLNvXd a[class*='SLink'],.jLNvXd a[class*='SLink']:visited{background-color:transparent !important;color:#3E424B !important;border-color:#D1D4DB !important;}/*!sc*/ .jLNvXd a[class*='SLink']:hover{color:#FF642D !important;border-color:#FF642D !important;opacity:1;}/*!sc*/ .jLNvXd a[class*='SLink']:disabled{color:#D1D4DB !important;opacity:1;}/*!sc*/ .jLNvXd a[class*='SLink']:active{color:#FFFFFF !important;border-color:#FF8157 !important;background:#FF8157 !important;}/*!sc*/ data-styled.g20[id="sc-fotOHu"]{content:"jLNvXd,"}/*!sc*/ .lfpzdR a[class*='SLink']{position:relative;z-index:0;overflow:hidden;}/*!sc*/ @media (min-width:1280px){.lfpzdR a[class*='SLink']:before{content:'';display:block;position:absolute;top:50%;left:50%;width:0;height:0;background:#FF8157;-webkit-transform:translate(-50%,-50%);-ms-transform:translate(-50%,-50%);transform:translate(-50%,-50%);-webkit-transition:none;transition:none;border-radius:50%;z-index:-1;}}/*!sc*/ @media (min-width:1280px){.lfpzdR a[class*='SLink']:hover{color:#FFFFFF !important;}.lfpzdR a[class*='SLink']:hover:before{width:130%;height:0;padding-bottom:140%;-webkit-transition:all 0.42s cubic-bezier(0.17,0.67,1,-0.75);transition:all 0.42s cubic-bezier(0.17,0.67,1,-0.75);}}/*!sc*/ @media (min-width:1280px){.lfpzdR a[class*='SLink']:active:before{background-color:#7E1E00 !important;}}/*!sc*/ data-styled.g21[id="sc-fFeiMQ"]{content:"lfpzdR,"}/*!sc*/ .fbTnOy{width:100%;padding:0 15px;}/*!sc*/ @media screen and (min-width:768px){.fbTnOy{width:50%;}}/*!sc*/ @media screen and (min-width:960px){.fbTnOy{width:100%;}}/*!sc*/ @media screen and (min-width:1140px){.fbTnOy{padding:0 20px;}}/*!sc*/ data-styled.g24[id="sc-dJjYzT"]{content:"fbTnOy,"}/*!sc*/ .EgMcS{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;margin-right:4px;}/*!sc*/ data-styled.g28[id="sc-fKVqWL"]{content:"EgMcS,"}/*!sc*/ .kJeEgG{color:#FF642D;}/*!sc*/ data-styled.g29[id="sc-bBHxTw"]{content:"kJeEgG,"}/*!sc*/ .knPMRb{font-family:'Factor A',sans-serif;font-weight:500;font-size:16px;line-height:160%;display:none;}/*!sc*/ .knPMRb:hover{color:#FF642D;-webkit-transition:0.235s color;transition:0.235s color;}/*!sc*/ @media (min-width:500px){.knPMRb{display:inline-block;}}/*!sc*/ data-styled.g30[id="sc-iwjdpV"]{content:"knPMRb,"}/*!sc*/ .fUFbzD{display:inline-block;margin-right:8px;}/*!sc*/ data-styled.g31[id="sc-cxpSdN"]{content:"fUFbzD,"}/*!sc*/ .kdpkRH{position:relative;font-family:'Inter',Ubuntu,Helvetica,Arial,sans-serif;width:100%;height:100%;min-height:100vh;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;will-change:background-color,color;min-width:0;}/*!sc*/ data-styled.g32[id="sc-llYSUQ"]{content:"kdpkRH,"}/*!sc*/ .rlAHV{display:inline-block;font-family:Inter;font-size:14px;line-height:1.6;font-weight:400;}/*!sc*/ .eUNEVb{color:#898D9A;display:none;font-family:Inter;font-size:11px;font-weight:400;margin-top:2px;}/*!sc*/ @media screen and (min-width:1140px){.eUNEVb{display:block;}}/*!sc*/ .jBxVQT{display:inline-block;font-family:Factor A;font-size:16px;font-weight:700;-webkit-letter-spacing:0.2px;-moz-letter-spacing:0.2px;-ms-letter-spacing:0.2px;letter-spacing:0.2px;line-height:1.4;max-height:45px;max-width:100%;overflow:hidden;}/*!sc*/ @media screen and (min-width:768px){.jBxVQT{font-size:22px;max-height:87px;}}/*!sc*/ @media screen and (min-width:960px){.jBxVQT{font-size:22px;max-height:80px;line-height:1.28;}}/*!sc*/ .grpDFk{display:inline-block;font-family:Inter;font-size:14px;font-weight:300;-webkit-letter-spacing:0.1px;-moz-letter-spacing:0.1px;-ms-letter-spacing:0.1px;letter-spacing:0.1px;line-height:1.65;margin-bottom:16px;max-width:100%;}/*!sc*/ @media screen and (min-width:768px){.grpDFk{margin-top:8px;}}/*!sc*/ @media screen and (min-width:960px){.grpDFk{font-size:16px;}}/*!sc*/ @media screen and (min-width:1140px){.grpDFk{margin-bottom:16px;}}/*!sc*/ .kATUME{display:inline-block;font-family:Inter;font-size:12px;line-height:15px;margin-right:12px;}/*!sc*/ @media screen and (min-width:768px){.kATUME{font-size:14px;margin-right:16px;}}/*!sc*/ .jLpOvU{display:inline-block;font-family:Inter;margin-bottom:12px;margin-right:12px;}/*!sc*/ @media screen and (min-width:768px){.jLpOvU{margin-right:20px;}}/*!sc*/ data-styled.g37[id="sc-kLwhqv"]{content:"rlAHV,eUNEVb,jBxVQT,grpDFk,kATUME,jLpOvU,"}/*!sc*/ .frQiwv{z-index:2;}/*!sc*/ .frQiwv li{list-style-type:none;display:inline-block;vertical-align:middle;cursor:pointer;}/*!sc*/ .frQiwv li + li{margin-left:23px;}/*!sc*/ .frQiwv li a{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;line-height:1.5;}/*!sc*/ .frQiwv li:hover{color:#D1D4DB;}/*!sc*/ data-styled.g52[id="sc-bBHHxi"]{content:"frQiwv,"}/*!sc*/ .iLWHY{background:#171A22;color:#898D9A;overflow:hidden;}/*!sc*/ data-styled.g56[id="sc-hUpaCq"]{content:"iLWHY,"}/*!sc*/ .bRGSQl li{list-style-type:none;display:inline-block;vertical-align:middle;text-transform:uppercase;cursor:pointer;}/*!sc*/ .bRGSQl li + li{margin-left:23px;}/*!sc*/ .bRGSQl li a{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}/*!sc*/ .bRGSQl li:hover{color:#D1D4DB;}/*!sc*/ data-styled.g57[id="sc-jgrJph"]{content:"bRGSQl,"}/*!sc*/ .jiMzLO li{color:#D1D4DB;}/*!sc*/ .jiMzLO li + li{margin-left:20px;}/*!sc*/ data-styled.g58[id="sc-gSQFLo"]{content:"jiMzLO,"}/*!sc*/ .fsgVaA{z-index:100;-webkit-transform:translateY(0);-ms-transform:translateY(0);transform:translateY(0);-webkit-transition:-webkit-transform 0.35s cubic-bezier(.25,.5,.75,1);-webkit-transition:transform 0.35s cubic-bezier(.25,.5,.75,1);transition:transform 0.35s cubic-bezier(.25,.5,.75,1);will-change:transform;}/*!sc*/ .fsgVaA.-fixed{-webkit-transition:-webkit-transform 0.25s cubic-bezier(.25,.5,.75,1);-webkit-transition:transform 0.25s cubic-bezier(.25,.5,.75,1);transition:transform 0.25s cubic-bezier(.25,.5,.75,1);}/*!sc*/ @media (min-width:960px){.fsgVaA{-webkit-transform:translateY( 0 );-ms-transform:translateY( 0 );transform:translateY( 0 );}}/*!sc*/ data-styled.g59[id="sc-lbhJGD"]{content:"fsgVaA,"}/*!sc*/ .bdCiYc{color:#171A22;}/*!sc*/ data-styled.g62[id="sc-eJwWfJ"]{content:"bdCiYc,"}/*!sc*/ .KircL{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}/*!sc*/ data-styled.g64[id="sc-hiwPVj"]{content:"KircL,"}/*!sc*/ .fYCIKH{white-space:nowrap;font-weight:500;line-height:1.5;color:#171A22;}/*!sc*/ data-styled.g65[id="sc-ehCJOs"]{content:"fYCIKH,"}/*!sc*/ .fNlObb{border-radius:10px;overflow:hidden;}/*!sc*/ .fNlObb a{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;width:100%;height:100%;position:relative;background-color:#B880FF;}/*!sc*/ .fNlObb a img{max-width:100%;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;margin:auto;width:auto;height:88%;}/*!sc*/ .ioNOIc{border-radius:10px;overflow:hidden;}/*!sc*/ .ioNOIc a{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;width:100%;height:100%;position:relative;background-color:#FFE84D;}/*!sc*/ .ioNOIc a img{max-width:100%;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;margin:auto;width:auto;height:88%;}/*!sc*/ .ckZtzS{border-radius:10px;overflow:hidden;}/*!sc*/ .ckZtzS a{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;width:100%;height:100%;position:relative;background-color:#C7FA73;}/*!sc*/ .ckZtzS a img{max-width:100%;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;margin:auto;width:auto;height:88%;}/*!sc*/ .kRMDFO{border-radius:10px;overflow:hidden;}/*!sc*/ .kRMDFO a{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;width:100%;height:100%;position:relative;background-color:#FFB26E;}/*!sc*/ .kRMDFO a img{max-width:100%;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;margin:auto;width:auto;height:88%;}/*!sc*/ .cDViuJ{border-radius:10px;overflow:hidden;}/*!sc*/ .cDViuJ a{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;width:100%;height:100%;position:relative;background-color:#FF642D;}/*!sc*/ .cDViuJ a img{max-width:100%;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;margin:auto;width:auto;height:88%;}/*!sc*/ .kZsXAA{border-radius:10px;overflow:hidden;}/*!sc*/ .kZsXAA a{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;width:100%;height:100%;position:relative;background-color:#6EDBFF;}/*!sc*/ .kZsXAA a img{max-width:100%;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;margin:auto;width:auto;height:88%;}/*!sc*/ data-styled.g66[id="sc-lcepkR"]{content:"fNlObb,ioNOIc,ckZtzS,kRMDFO,cDViuJ,kZsXAA,"}/*!sc*/ .eeuzMC{position:relative;}/*!sc*/ data-styled.g92[id="sc-ctqQKy"]{content:"eeuzMC,"}/*!sc*/ .iSTlGZ{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;white-space:nowrap;}/*!sc*/ data-styled.g94[id="sc-brSvTw"]{content:"iSTlGZ,"}/*!sc*/ .pysQh{background:#FF642D;color:#FFFFFF;padding:7px 16px;border-radius:10px;margin-top:-5px;border:0;position:relative;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:center;-webkit-justify-content:center;-ms-flex-pack:center;justify-content:center;cursor:pointer;max-height:36px;width:100%;max-width:201px;}/*!sc*/ .pysQh:hover{background:#B33300;}/*!sc*/ .pysQh:active{background:#7E1E00;}/*!sc*/ data-styled.g95[id="sc-gIDmLj"]{content:"pysQh,"}/*!sc*/ .kblRPD{display:none;}/*!sc*/ .kblRPD button{background:transparent;color:inherit;font-weight:inherit;padding:0;margin:0;border:0;cursor:pointer;}/*!sc*/ data-styled.g96[id="sc-evcjhq"]{content:"kblRPD,"}/*!sc*/ .exdZkX{position:relative;width:100%;box-shadow:0 15px 30px rgba(51,59,81,0.05);}/*!sc*/ data-styled.g101[id="sc-ilfuhL"]{content:"exdZkX,"}/*!sc*/ .bNykPf ul{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:flex-end;-webkit-box-align:flex-end;-ms-flex-align:flex-end;align-items:flex-end;}/*!sc*/ @media (min-width:1140px){.bNykPf ul{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}}/*!sc*/ .bNykPf ul li{display:inline-block;vertical-align:middle;list-style-type:none;-webkit-transition:0.235s color;transition:0.235s color;color:#171A22;position:relative;padding-top:2px;}/*!sc*/ .bNykPf ul li:not(:last-child){margin-right:24px;}/*!sc*/ .bNykPf ul li:hover{color:#FF642D;-webkit-transition:0.235s color;transition:0.235s color;}/*!sc*/ .bNykPf a{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}/*!sc*/ data-styled.g102[id="sc-uojGG"]{content:"bNykPf,"}/*!sc*/ .fjoeUL{margin-left:0;}/*!sc*/ @media (min-width:500px){.fjoeUL{margin-left:16px;}}/*!sc*/ @media (min-width:768px){.fjoeUL{margin-left:30px;}}/*!sc*/ @media (min-width:1140px){.fjoeUL{display:none;}}/*!sc*/ data-styled.g104[id="sc-eGPXGI"]{content:"fjoeUL,"}/*!sc*/ .gcqsis.gcqsis.gcqsis{background-color:#ffe84d;width:327px;height:auto;padding:32px 20px;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;min-width:unset;}/*!sc*/ @media (min-width:768px){.gcqsis.gcqsis.gcqsis{width:590px;padding:50px 35px;}}/*!sc*/ data-styled.g114[id="sc-eFegNN"]{content:"gcqsis,"}/*!sc*/ .ffhQOw{z-index:100;position:-webkit-sticky;position:sticky;top:0;}/*!sc*/ data-styled.g115[id="sc-fmBCVi"]{content:"ffhQOw,"}/*!sc*/ .kfmrsY{padding:12px 16px 16px 16px;min-width:290px;width:100%;border:1px solid #D1D4DB;border-radius:12px;}/*!sc*/ @media (min-width:768px){.kfmrsY{padding:16px 20px 20px;}}/*!sc*/ data-styled.g168[id="sc-dkqQuH"]{content:"kfmrsY,"}/*!sc*/ .fcwFkY{color:#171A22;margin:0 0 8px 0;font-size:16px;line-height:24px;}/*!sc*/ @media (min-width:768px){.fcwFkY{font-size:22px;line-height:32px;}}/*!sc*/ data-styled.g169[id="sc-cVAmsi"]{content:"fcwFkY,"}/*!sc*/ .hDFSQm{list-style:none;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;row-gap:16px;-webkit-column-gap:12px;column-gap:12px;}/*!sc*/ data-styled.g170[id="sc-kHxTfl"]{content:"hDFSQm,"}/*!sc*/ .gfHeSE{padding:4px 16px;border-radius:8px;background:#F6F7F8;font-size:12px;font-weight:400;line-height:160%;}/*!sc*/ @media (min-width:768px){.gfHeSE{font-size:14px;}}/*!sc*/ data-styled.g171[id="sc-ksHpcM"]{content:"gfHeSE,"}/*!sc*/ .eFsXOy{color:#171A22;margin-bottom:56px;}/*!sc*/ @media (min-width:768px){.eFsXOy{margin-bottom:80px;}}/*!sc*/ data-styled.g172[id="sc-gXRojI"]{content:"eFsXOy,"}/*!sc*/ .BELrR{text-align:center;font-size:14px;}/*!sc*/ @media (min-width:768px){.BELrR{text-align:left;display:grid;-webkit-box-pack:start;-webkit-justify-content:start;-ms-flex-pack:start;justify-content:start;grid-template-columns:142px auto;grid-template-rows:repeat(3,auto);-webkit-column-gap:24px;column-gap:24px;grid-template-areas: 'photo name' 'photo position' 'photo social';}}/*!sc*/ data-styled.g173[id="sc-bGaVxB"]{content:"BELrR,"}/*!sc*/ .jsoWex{grid-area:photo;}/*!sc*/ data-styled.g174[id="sc-fydGpi"]{content:"jsoWex,"}/*!sc*/ .kaUcLk{grid-area:name;font-size:28px;line-height:120%;margin:12px 0 4px 0;}/*!sc*/ @media (min-width:768px){.kaUcLk{font-size:48px;}}/*!sc*/ data-styled.g175[id="sc-gnnDb"]{content:"kaUcLk,"}/*!sc*/ .dPqojX{grid-area:position;text-transform:uppercase;margin-bottom:8px;line-height:150%;}/*!sc*/ @media (min-width:768px){.dPqojX{margin-bottom:16px;}}/*!sc*/ .dPqojX a:hover{color:#FF642D;-webkit-text-decoration:underline;text-decoration:underline;}/*!sc*/ data-styled.g176[id="sc-cjrPHo"]{content:"dPqojX,"}/*!sc*/ .kiSUTz{grid-area:social;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-webkit-justify-content:center;-ms-flex-pack:center;justify-content:center;margin-bottom:20px;}/*!sc*/ @media (min-width:768px){.kiSUTz{-webkit-box-pack:start;-webkit-justify-content:start;-ms-flex-pack:start;justify-content:start;margin-bottom:40px;}}/*!sc*/ data-styled.g177[id="sc-igXgud"]{content:"kiSUTz,"}/*!sc*/ .kNFmun{line-height:160%;margin-bottom:20px;}/*!sc*/ @media (min-width:768px){.kNFmun{font-size:16px;margin-bottom:40px;}}/*!sc*/ data-styled.g178[id="sc-JEhMO"]{content:"kNFmun,"}/*!sc*/ .ewAZVO{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;row-gap:16px;}/*!sc*/ @media (min-width:768px){.ewAZVO{-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;-webkit-column-gap:30px;column-gap:30px;}}/*!sc*/ data-styled.g179[id="sc-gHjyzD"]{content:"ewAZVO,"}/*!sc*/ .hfRAHt{-webkit-transition:.15s color;transition:.15s color;color:#171A22;display:-webkit-box;-webkit-box-orient:vertical;-webkit-line-clamp:2;}/*!sc*/ @media (min-width:768px){.hfRAHt{-webkit-line-clamp:3;}.hfRAHt:hover{color:#FF642D;-webkit-transition:.15s color;transition:.15s color;}}/*!sc*/ data-styled.g191[id="sc-fTQvRK"]{content:"hfRAHt,"}/*!sc*/ .dJmLzz{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-flex:1;-ms-flex:1;flex:1;color:#171A22;margin-left:40px;width:100%;}/*!sc*/ data-styled.g192[id="sc-bUhFKy"]{content:"dJmLzz,"}/*!sc*/ .dtsxJv{white-space:nowrap;}/*!sc*/ data-styled.g193[id="sc-hRMWxn"]{content:"dtsxJv,"}/*!sc*/ .fltcqA{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;color:#3E424B;overflow:hidden;}/*!sc*/ data-styled.g194[id="sc-fTxOGA"]{content:"fltcqA,"}/*!sc*/ .drprXd{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;color:#898D9A;}/*!sc*/ data-styled.g195[id="sc-BHvUt"]{content:"drprXd,"}/*!sc*/ .cciyhF{font-size:24px;line-height:130%;}/*!sc*/ @media (min-width:768px){.cciyhF{font-size:42px;line-height:120%;}}/*!sc*/ data-styled.g207[id="sc-jYmNlR"]{content:"cciyhF,"}/*!sc*/ </style><link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Inter:wght@300;400;500;700&display=swap"/></head><body><div id="__next"><script>!function(){try{var d=document.documentElement,n='data-theme',s='setAttribute';var e=localStorage.getItem('semblog-theme');if('system'===e||(!e&&false)){var t='(prefers-color-scheme: dark)',m=window.matchMedia(t);if(m.media!==t||m.matches){d.style.colorScheme = 'dark';d[s](n,'dark')}else{d.style.colorScheme = 'light';d[s](n,'light')}}else if(e){d[s](n,e|| '')}else{d[s](n,'light')}if(e==='light'||e==='dark'||!e)d.style.colorScheme=e||'light'}catch(e){}}()</script><div data-test="page" class="sc-llYSUQ kdpkRH"><header class="sc-fmBCVi ffhQOw"><nav data-test="header" class="sc-lbhJGD fsgVaA"><div data-test="main-menu" class="sc-gKclnd kTWIjD sc-hUpaCq iLWHY"><div data-test="container" class="sc-gKclnd dmOGYZ"><div class="sc-gKclnd itgbLD"><ul data-test="menu" class="sc-bBHHxi frQiwv"><li><a data-test="link-text" class="sc-gsDKAQ diXivc SLink" href="https://www.semrush.com/features/">Features</a></li><li><a data-test="link-text" class="sc-gsDKAQ diXivc SLink" href="https://www.semrush.com/pricing/">Pricing</a></li><li></li><li></li><li><a data-test="link-text" class="sc-gsDKAQ diXivc SLink" href="https://www.semrush.com/apps/">App Center</a></li><li><a data-test="link-text" class="sc-gsDKAQ diXivc SLink" href="https://www.semrush.com/enterprise/">Enterprise</a></li></ul><ul data-test="right-menu" class="sc-jgrJph sc-gSQFLo bRGSQl jiMzLO"></ul></div></div></div><div data-test="blog-navbar" class="sc-gKclnd hhiaWA sc-ilfuhL exdZkX semblog-header-navbar"><div data-test="container" class="sc-gKclnd dmOGYZ"><div class="sc-gKclnd gvnexy"><div data-test="logo" class="sc-gKclnd kqFGKV"><a href="/" target="_blank" data-test="logo-link-main" aria-label="To Semrush" rel="noopener" class="sc-fKVqWL EgMcS"><svg data-test="svg-icon-brand" viewBox="0 0 31 19" width="31" height="19" class="sc-bdvvtL dHnzHm sc-cxpSdN fUFbzD"><use xlink:href="#brand"></use></svg><span class="sc-iwjdpV knPMRb">Semrush</span></a><a data-test="logo-link-blog" aria-label="To Blog" class="sc-bBHxTw kJeEgG" href="/blog/"><span class="sc-iwjdpV knPMRb">Blog</span></a></div><div data-test="navigation-menu" class="sc-gKclnd kHPkQj sc-uojGG bNykPf"><div class="sc-gKclnd jAYqEQ"><ul><li></li><li></li><li></li></ul><ul><li class="sc-hAcGzb cVhebe"><a aria-label="Search" href="/blog/search/"><svg data-test="svg-icon-search" viewBox="0 0 16 16" width="16" height="16" class="sc-bdvvtL dHnzHm"><use xlink:href="#search"></use></svg></a></li></ul></div></div><div class="sc-gKclnd jMNgCm"><div data-test="service-menu-header"><section class="sc-ctqQKy eeuzMC"><div class="sc-gKclnd cNXzqV sc-brSvTw iSTlGZ"><button type="button" aria-label="Subscribe" data-test="subscribe-popup-open-desktop" class="sc-gIDmLj pysQh"><span data-test="text-content" class="sc-kLwhqv rlAHV">Create free account</span></button><span data-test="cta-caption" class="sc-kLwhqv eUNEVb">Don’t miss out. Try 55+ products for free.</span></div></section><div class="sc-gKclnd cwkoec sc-evcjhq kblRPD"><button type="button" aria-label="Subscribe" data-test="subscribe-popup-open-mobile">Create free account</button></div></div><div class="sc-gKclnd dwdnee"><div class="sc-gKclnd fBKLaB"></div></div><svg data-test="mobile-menu-popup-open" viewBox="0 0 22 22" width="22" height="22" class="sc-bdvvtL dHnzHm sc-eGPXGI fjoeUL"><use xlink:href="#burger"></use></svg></div></div></div></div></nav></header><main><div class="sc-gKclnd fdTMPZ sc-bzPmhk iQsGuB"><div class="sc-gKclnd lcvOJH"><div data-test="container" class="sc-gKclnd fYleTp"><div data-test="author-bio" class="sc-gXRojI eFsXOy"><div class="sc-bGaVxB BELrR"><svg role="img" data-test="author-photo" viewBox="0 0 150 150" width="150" height="150" class="sc-fydGpi jsoWex"><title>Author Photo</title><defs><clipPath id="radiation" clipPathUnits="userSpaceOnUse"><path d="M98.9124 14.0073L99.0013 14.16L99.1665 14.2228C124.709 23.9487 142.882 48.6559 142.882 77.6348C142.882 81.3686 142.587 84.9531 141.998 88.4878L141.969 88.6629L142.057 88.8172L149.231 101.435L149.231 101.435L149.237 101.445C149.588 102.029 149.588 102.721 149.237 103.305L149.233 103.313L134.344 129.134C134.343 129.135 134.342 129.136 134.342 129.137C133.986 129.728 133.357 130.079 132.694 130.079H118.147H117.969L117.831 130.191C106.14 139.721 91.2578 145.467 75 145.467C58.7422 145.467 43.8602 139.721 32.169 130.191L32.031 130.079H31.853H17.3058C16.6431 130.079 16.0145 129.728 15.6583 129.137C15.6577 129.136 15.657 129.135 15.6564 129.134L0.767141 103.313L0.767206 103.313L0.76274 103.305C0.41242 102.721 0.41242 102.029 0.76274 101.445L0.762793 101.445L0.766745 101.438L8.04037 88.8699L8.13035 88.7145L8.10082 88.5373C7.51173 85.0028 7.21697 81.3688 7.21697 77.6843C7.21697 48.7054 25.3899 23.9982 50.9325 14.2723L51.0989 14.209L51.1878 14.0548L58.4591 1.44119C58.8153 0.850373 59.4438 0.5 60.1064 0.5H89.9431C90.6061 0.5 91.2349 0.850786 91.591 1.44223C91.5915 1.44308 91.592 1.44393 91.5925 1.44478L98.9124 14.0073Z"></path></clipPath></defs><image xlink:href="https://static.semrush.com/blog/uploads/user/ac/38/ac38d9c738edb4026c1e70117883bded/img_1301.jpg" x="0" y="0" width="150" height="150" clip-path="url(#radiation)"></image></svg><h1 data-test="author-name" class="sc-gnnDb kaUcLk">Sydney Go</h1><div data-test="author-job" class="sc-cjrPHo dPqojX">Blog Editor AT <a target="_blank" rel="nofollow" href="https://www.semrush.com/">Semrush</a></div><div data-test="author-socials" class="sc-igXgud kiSUTz"></div></div><p data-test="author-caption" class="sc-JEhMO kNFmun">Sydney has been creating content for over 10 years. She has been a writer, content manager and coordinator, editor, and strategist. At Semrush, she’s a blog editor who makes sure each article is as accurate, optimized, and helpful as possible.</p><div class="sc-gHjyzD ewAZVO"><div class="sc-dkqQuH kfmrsY"><h5 class="sc-cVAmsi fcwFkY">Expertise</h5><ul class="sc-kHxTfl hDFSQm"><li class="sc-ksHpcM gfHeSE">content writing</li><li class="sc-ksHpcM gfHeSE">content editing</li><li class="sc-ksHpcM gfHeSE">seo</li></ul></div></div></div></div></div><div class="sc-gKclnd kGPOVe"><div data-test="container" class="sc-gKclnd fYleTp"><h2 class="sc-jYmNlR cciyhF">Author</h2><div data-test="articles-list-horizontal" class="sc-gKclnd fjSsBM sc-bjeSbO etCRt"><div class="sc-gKclnd hrZfTH"></div><div data-test="columns" class="sc-gKclnd fUZxdz"><div data-test="post-card-horizontal" class="sc-dJjYzT fbTnOy"><div data-test="post-card-item-en" class="sc-gKclnd cFLqxs"><div data-test="image" class="sc-gKclnd erbgih sc-lcepkR fNlObb"><a data-test="image-link" role="link" href="/blog/dwell-time/"><img src="https://static.semrush.com/blog/uploads/media/48/49/48493a851a5488ff9c10543a979cb20e/dwell-time.svg" loading="lazy" alt="Dwell Time" width="158" height="190"/></a></div><article data-test="content-en" class="sc-bUhFKy dJmLzz"><div class="sc-gKclnd hrZfTH"><h3 data-test="text-content" style="word-break:break-word" class="sc-kLwhqv jBxVQT"><a data-test="title" title="What Is Dwell Time in SEO (& Is it a Ranking Factor)?" class="sc-fTQvRK hfRAHt" href="/blog/dwell-time/">What Is Dwell Time in SEO (& Is it a Ranking Factor)?</a></h3><span data-test="description" class="sc-kLwhqv grpDFk sc-fTxOGA fltcqA">Dwell time is how long users spend on a webpage before returning to the search engine results page (SERP)</span><div data-test="meta" class="sc-gKclnd ilcAGm sc-BHvUt drprXd"><div class="sc-gKclnd gbJMau"><div class="sc-hiwPVj KircL"><p data-test="category" class="sc-kLwhqv kATUME sc-ehCJOs fYCIKH"><a target="_blank" href="/blog/category/seo/general-seo/">General SEO</a></p><div class="sc-gKclnd fyNSGz sc-eJwWfJ bdCiYc"></div></div></div><span data-test="date" class="sc-kLwhqv jLpOvU sc-hRMWxn dtsxJv">Nov 19, 2024</span></div></div></article></div></div><div data-test="post-card-horizontal" class="sc-dJjYzT fbTnOy"><div data-test="post-card-item-en" class="sc-gKclnd cFLqxs"><div data-test="image" class="sc-gKclnd erbgih sc-lcepkR ioNOIc"><a data-test="image-link" role="link" href="/blog/search-query/"><img src="https://static.semrush.com/blog/uploads/media/ba/8b/ba8bc810bf14bc89389e8de6ed3dce72/e4b9c428f8d89f62faca2c25400dd54a/search-query.svg" loading="lazy" alt="Search Query" width="158" height="190"/></a></div><article data-test="content-en" class="sc-bUhFKy dJmLzz"><div class="sc-gKclnd hrZfTH"><h3 data-test="text-content" style="word-break:break-word" class="sc-kLwhqv jBxVQT"><a data-test="title" title="What Is a Search Query? (And How It Differs from a Keyword)" class="sc-fTQvRK hfRAHt" href="/blog/search-query/">What Is a Search Query? (And How It Differs from a Keyword)</a></h3><span data-test="description" class="sc-kLwhqv grpDFk sc-fTxOGA fltcqA">Search queries are the exact words or phrases a user enters into a search engine to find information.</span><div data-test="meta" class="sc-gKclnd ilcAGm sc-BHvUt drprXd"><div class="sc-gKclnd gbJMau"><div class="sc-hiwPVj KircL"><p data-test="category" class="sc-kLwhqv kATUME sc-ehCJOs fYCIKH"><a target="_blank" href="/blog/category/seo/keyword-research/">Keyword Research</a></p><div class="sc-gKclnd fyNSGz sc-eJwWfJ bdCiYc"></div></div></div><span data-test="date" class="sc-kLwhqv jLpOvU sc-hRMWxn dtsxJv">Nov 18, 2024</span></div></div></article></div></div><div data-test="post-card-horizontal" class="sc-dJjYzT fbTnOy"><div data-test="post-card-item-en" class="sc-gKclnd cFLqxs"><div data-test="image" class="sc-gKclnd erbgih sc-lcepkR ckZtzS"><a data-test="image-link" role="link" href="/blog/increase-conversion-rate/"><img src="https://static.semrush.com/blog/uploads/media/90/11/901136d09e78d1ce9174b2661d813b0e/f11b39297b0e24e05df0fcb7986006d3/increase-conversion-rate.svg" loading="lazy" alt="Increase Conversion Rate" width="158" height="190"/></a></div><article data-test="content-en" class="sc-bUhFKy dJmLzz"><div class="sc-gKclnd hrZfTH"><h3 data-test="text-content" style="word-break:break-word" class="sc-kLwhqv jBxVQT"><a data-test="title" title="How to Increase Your Conversion Rate (Tips That Work)" class="sc-fTQvRK hfRAHt" href="/blog/increase-conversion-rate/">How to Increase Your Conversion Rate (Tips That Work)</a></h3><span data-test="description" class="sc-kLwhqv grpDFk sc-fTxOGA fltcqA">Increase your conversion rate by adding social proof signals, trying A/B testing, and using strong CTAs.</span><div data-test="meta" class="sc-gKclnd ilcAGm sc-BHvUt drprXd"><div class="sc-gKclnd gbJMau"><div class="sc-hiwPVj KircL"><p data-test="category" class="sc-kLwhqv kATUME sc-ehCJOs fYCIKH"><a target="_blank" href="/blog/category/marketing/general-marketing/">General Marketing</a></p><div class="sc-gKclnd fyNSGz sc-eJwWfJ bdCiYc"></div></div></div><span data-test="date" class="sc-kLwhqv jLpOvU sc-hRMWxn dtsxJv">Nov 14, 2024</span></div></div></article></div></div><div data-test="post-card-horizontal" class="sc-dJjYzT fbTnOy"><div data-test="post-card-item-en" class="sc-gKclnd cFLqxs"><div data-test="image" class="sc-gKclnd erbgih sc-lcepkR kRMDFO"><a data-test="image-link" role="link" href="/blog/content-marketing-plan/"><img src="https://static.semrush.com/blog/uploads/media/93/ef/93ef413c0b43ca8f1607f5d1925a8f06/514f0361f81575bf661d9884736eb0c7/content-marketing-plan.svg" loading="lazy" alt="Content Marketing Plan" width="158" height="190"/></a></div><article data-test="content-en" class="sc-bUhFKy dJmLzz"><div class="sc-gKclnd hrZfTH"><h3 data-test="text-content" style="word-break:break-word" class="sc-kLwhqv jBxVQT"><a data-test="title" title="How to Create a Content Marketing Plan in 7 Steps" class="sc-fTQvRK hfRAHt" href="/blog/content-marketing-plan/">How to Create a Content Marketing Plan in 7 Steps</a></h3><span data-test="description" class="sc-kLwhqv grpDFk sc-fTxOGA fltcqA">Learn how to create a content marketing plan that brings your strategy to life and gets results.</span><div data-test="meta" class="sc-gKclnd ilcAGm sc-BHvUt drprXd"><div class="sc-gKclnd gbJMau"><div class="sc-hiwPVj KircL"><p data-test="category" class="sc-kLwhqv kATUME sc-ehCJOs fYCIKH"><a target="_blank" href="/blog/category/marketing/content/">Content</a></p><div class="sc-gKclnd fyNSGz sc-eJwWfJ bdCiYc"></div></div></div><span data-test="date" class="sc-kLwhqv jLpOvU sc-hRMWxn dtsxJv">Nov 13, 2024</span></div></div></article></div></div></div><div class="sc-gKclnd egTjst"><span data-test="button-link-animated" class="sc-hBUSln sc-fotOHu sc-fFeiMQ kEzZZv jLNvXd lfpzdR"><a data-test="load-more" class="sc-gsDKAQ kKJrna SLink" href="/blog/user/sydney-go/?page=2">Load more articles</a></span></div></div></div></div><div data-test="container" class="sc-gKclnd fYleTp"><h2 class="sc-jYmNlR cciyhF">Contributor</h2><div data-test="articles-list-horizontal" class="sc-gKclnd fjSsBM sc-bjeSbO etCRt"><div class="sc-gKclnd hrZfTH"></div><div data-test="columns" class="sc-gKclnd fUZxdz"><div data-test="post-card-horizontal" class="sc-dJjYzT fbTnOy"><div data-test="post-card-item-en" class="sc-gKclnd cFLqxs"><div data-test="image" class="sc-gKclnd erbgih sc-lcepkR cDViuJ"><a data-test="image-link" role="link" href="/blog/best-blogging-platforms/"><img src="https://static.semrush.com/blog/uploads/media/15/d3/15d3e127ee9dff1d9ea7c0666a5f85d6/10a859ec282fdab0d7e23863370a6d72/best-blogging-platforms.svg" loading="lazy" alt="Best Blogging Platforms" width="158" height="190"/></a></div><article data-test="content-en" class="sc-bUhFKy dJmLzz"><div class="sc-gKclnd hrZfTH"><h3 data-test="text-content" style="word-break:break-word" class="sc-kLwhqv jBxVQT"><a data-test="title" title="9 Best Blogging Platforms for Different Needs" class="sc-fTQvRK hfRAHt" href="/blog/best-blogging-platforms/">9 Best Blogging Platforms for Different Needs</a></h3><span data-test="description" class="sc-kLwhqv grpDFk sc-fTxOGA fltcqA">Check out our top nine recommendations for the best blogging platforms for different use cases.</span><div data-test="meta" class="sc-gKclnd ilcAGm sc-BHvUt drprXd"><div class="sc-gKclnd gbJMau"><div class="sc-hiwPVj KircL"><p data-test="category" class="sc-kLwhqv kATUME sc-ehCJOs fYCIKH"><a target="_blank" href="/blog/category/marketing/general-marketing/">General Marketing</a></p><div class="sc-gKclnd fyNSGz sc-eJwWfJ bdCiYc"></div></div></div><span data-test="date" class="sc-kLwhqv jLpOvU sc-hRMWxn dtsxJv">Nov 21, 2024</span></div></div></article></div></div><div data-test="post-card-horizontal" class="sc-dJjYzT fbTnOy"><div data-test="post-card-item-en" class="sc-gKclnd cFLqxs"><div data-test="image" class="sc-gKclnd erbgih sc-lcepkR kZsXAA"><a data-test="image-link" role="link" href="/blog/seo-challenges/"><img src="https://static.semrush.com/blog/uploads/media/d8/f7/d8f7936b4de48e49d258a6b551d90c87/2bb416b72588444d633d44eec214bb43/seo-challenges.svg" loading="lazy" alt="SEO Challenges" width="158" height="190"/></a></div><article data-test="content-en" class="sc-bUhFKy dJmLzz"><div class="sc-gKclnd hrZfTH"><h3 data-test="text-content" style="word-break:break-word" class="sc-kLwhqv jBxVQT"><a data-test="title" title="7 SEO Challenges (+ How to Overcome Them)" class="sc-fTQvRK hfRAHt" href="/blog/seo-challenges/">7 SEO Challenges (+ How to Overcome Them)</a></h3><span data-test="description" class="sc-kLwhqv grpDFk sc-fTxOGA fltcqA">Top SEO challenges include getting buy-in from stakeholders, incorporating AI, and growing competition.</span><div data-test="meta" class="sc-gKclnd ilcAGm sc-BHvUt drprXd"><div class="sc-gKclnd gbJMau"><div class="sc-hiwPVj KircL"><p data-test="category" class="sc-kLwhqv kATUME sc-ehCJOs fYCIKH"><a target="_blank" href="/blog/category/seo/general-seo/">General SEO</a></p><div class="sc-gKclnd fyNSGz sc-eJwWfJ bdCiYc"></div></div></div><span data-test="date" class="sc-kLwhqv jLpOvU sc-hRMWxn dtsxJv">Nov 19, 2024</span></div></div></article></div></div><div data-test="post-card-horizontal" class="sc-dJjYzT fbTnOy"><div data-test="post-card-item-en" class="sc-gKclnd cFLqxs"><div data-test="image" class="sc-gKclnd erbgih sc-lcepkR kRMDFO"><a data-test="image-link" role="link" href="/blog/generative-ai-statistics/"><img src="https://static.semrush.com/blog/uploads/media/7d/30/7d3026dd853dce0cc14562176a0b048a/4f4fcd1c47eb22b584e653c5da5e5032/generative-ai-statistics.svg" loading="lazy" alt="Generative AI Statistics" width="158" height="190"/></a></div><article data-test="content-en" class="sc-bUhFKy dJmLzz"><div class="sc-gKclnd hrZfTH"><h3 data-test="text-content" style="word-break:break-word" class="sc-kLwhqv jBxVQT"><a data-test="title" title="Top Generative AI Statistics and 12 Trends To Know" class="sc-fTQvRK hfRAHt" href="/blog/generative-ai-statistics/">Top Generative AI Statistics and 12 Trends To Know</a></h3><span data-test="description" class="sc-kLwhqv grpDFk sc-fTxOGA fltcqA">Get the latest generative AI statistics. View key metrics, usage, demographics, and trends.</span><div data-test="meta" class="sc-gKclnd ilcAGm sc-BHvUt drprXd"><div class="sc-gKclnd gbJMau"><div class="sc-hiwPVj KircL"><p data-test="category" class="sc-kLwhqv kATUME sc-ehCJOs fYCIKH"><a target="_blank" href="/blog/category/marketing/ai/">AI</a></p><div class="sc-gKclnd fyNSGz sc-eJwWfJ bdCiYc"></div></div></div><span data-test="date" class="sc-kLwhqv jLpOvU sc-hRMWxn dtsxJv">Nov 18, 2024</span></div></div></article></div></div><div data-test="post-card-horizontal" class="sc-dJjYzT fbTnOy"><div data-test="post-card-item-en" class="sc-gKclnd cFLqxs"><div data-test="image" class="sc-gKclnd erbgih sc-lcepkR cDViuJ"><a data-test="image-link" role="link" href="/blog/google-voice-search/"><img src="https://static.semrush.com/blog/uploads/media/ba/cb/bacb5dd5d779286d90942e83a7acaea5/a0fd338d42ce6ee4a5b0e4880bb120cf/google-voice-search.svg" loading="lazy" alt="Google Voice Search" width="158" height="190"/></a></div><article data-test="content-en" class="sc-bUhFKy dJmLzz"><div class="sc-gKclnd hrZfTH"><h3 data-test="text-content" style="word-break:break-word" class="sc-kLwhqv jBxVQT"><a data-test="title" title="What Is Google Voice Search? And How to Optimize for It" class="sc-fTQvRK hfRAHt" href="/blog/google-voice-search/">What Is Google Voice Search? And How to Optimize for It</a></h3><span data-test="description" class="sc-kLwhqv grpDFk sc-fTxOGA fltcqA">Google Voice Search lets users search by speaking. Learn how to optimize your site for voice search queries.</span><div data-test="meta" class="sc-gKclnd ilcAGm sc-BHvUt drprXd"><div class="sc-gKclnd gbJMau"><div class="sc-hiwPVj KircL"><p data-test="category" class="sc-kLwhqv kATUME sc-ehCJOs fYCIKH"><a target="_blank" href="/blog/category/seo/general-seo/">General SEO</a></p><div class="sc-gKclnd fyNSGz sc-eJwWfJ bdCiYc"></div></div></div><span data-test="date" class="sc-kLwhqv jLpOvU sc-hRMWxn dtsxJv">Nov 12, 2024</span></div></div></article></div></div></div><div class="sc-gKclnd egTjst"><span data-test="button-link-animated" class="sc-hBUSln sc-fotOHu sc-fFeiMQ kEzZZv jLNvXd lfpzdR"><a data-test="load-more" class="sc-gsDKAQ kKJrna SLink" href="/blog/user/sydney-go/?page=2">Load more articles</a></span></div></div></div></div></main><div data-test="wrapper-for-footer" class="sc-gKclnd hrZfTH"></div></div></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"locale":"en","canonicalSubdomain":"www","breakpoint":{"isPhone":false,"isTablet":false,"isDesktop":true},"categoriesTree":[{"id":1,"name":"SEO","slug":"seo","lang":"en","description":"Search engine optimization is the backbone of any digital marketing strategy. From SEO basics to keyword research to link building, here is everything you need to know to create an organic search strategy for your website.","productWidget":null,"customProductWidgetId":null,"children":[{"id":338,"name":"General SEO","slug":"general-seo","lang":"en","description":"Whether you’re a beginner or an expert, general SEO can help you improve your website’s ranking and reach. Discover the best practices, tools, and strategies from the leading SEO experts.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":8,"name":"Keyword Research","slug":"keyword-research","lang":"en","description":"Keyword research is essential for understanding what your audience is searching for online. Learn the basics, find the best tools, and master strategies from experts to improve your website‘s search engine ranking and visibility.","productWidget":"keywordOverview","customProductWidgetId":3,"children":[]},{"id":153,"name":"On-page SEO","slug":"on-page-seo","lang":"en","description":"On-page SEO is the key to making your web pages more relevant and user-friendly for both users and search engines. Learn how to apply the latest techniques, tools, and best practices from the top on-page SEO experts.","productWidget":"keywordOverview","customProductWidgetId":3,"children":[]},{"id":7,"name":"Link Building","slug":"link-building","lang":"en","description":"Link building is one of the most effective SEO strategies to boost your website’s performance. Check out these resources and learn how to build high-quality links from the best link-building experts.","productWidget":"backlinksAnalytics","customProductWidgetId":1,"children":[]},{"id":6,"name":"Local SEO","slug":"local-seo","lang":"en","description":"Local SEO is essential for businesses targeting specific areas. Dive into expert tips, tools, and best practices to boost your local online presence and connect effectively with your community.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":5,"name":"Technical SEO","slug":"technical-seo","lang":"en","description":"Technical SEO is key to helping search engines find, crawl, and index the pages on your site. Check out these resources to learn how to improve your site’s speed, crawlability, indexability, and more.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]}]},{"id":24,"name":"Marketing","slug":"marketing","lang":"en","description":"Explore the world of marketing with insights for beginners and experts alike. Uncover effective strategies, cutting-edge tools, and tips from industry leaders to elevate your marketing game and achieve success.","productWidget":null,"customProductWidgetId":null,"children":[{"id":339,"name":"General Marketing","slug":"general-marketing","lang":"en","description":"Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":11,"name":"Content","slug":"content","lang":"en","description":"Content is at the heart of effective online communication. Explore the fundamentals of content creation, blogging tips, and effective storytelling to boost your online presence and engage your audience.","productWidget":"keywordOverview","customProductWidgetId":3,"children":[{"id":166,"name":"Content Creation","slug":"content-creation","lang":"en","description":"Content creation requires research and development before you put words on the page. Get content creations tips and more by reading our blog posts.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]}]},{"id":15,"name":"Social Media","slug":"social-media","lang":"en","description":"Social media is key for your online presence. Learn the fundamentals, tips, and strategies for effective social media marketing to boost your online presence and engage with your audience.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":340,"name":"Competitor Intelligence \u0026 Research","slug":"competitor-intelligence-and-research","lang":"en","description":"Discover how to gain a competitive edge in your industry. Learn the basics of competitor analysis, market research, and strategic insights for effective business growth.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":341,"name":"AI","slug":"ai","lang":"en","description":"AI is at the heart of modern technology. From artificial intelligence fundamentals to machine learning to practical applications, explore everything you need to understand AI’s role in today‘s digital landscape.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":342,"name":"Paid Advertising","slug":"paid-advertising","lang":"en","description":"Paid advertising is a powerful way to promote your business online. Explore our resources and discover effective strategies from advertising experts to maximize your ROI.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":343,"name":"Video Marketing","slug":"video-marketing","lang":"en","description":"Video marketing is a powerful tool in today‘s digital landscape. Learn the essentials, from video creation to promotion, and boost your brand‘s online presence with engaging visual content.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":9,"name":"Ecommerce","slug":"ecommerce","lang":"en","description":"Whether you‘re new to e-commerce or a seasoned pro, these resources offer valuable insights to boost your online store’s success. Explore tips, tools, and strategies from our experts.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":164,"name":"Analytics","slug":"analytics","lang":"en","description":"Analytics is vital for gaining insights from your data. Discover the fundamentals, top tools, and expert techniques to enhance your website‘s performance tracking and decision-making.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]}]},{"id":21,"name":"News \u0026 Research","slug":"news","lang":"en","description":"Stay informed with the latest news and research in the digital world. Explore insights, trends, and expert analysis to stay ahead in the ever-changing landscape of online marketing and SEO.","productWidget":null,"customProductWidgetId":null,"children":[{"id":344,"name":"Original Research \u0026 Studies","slug":"original-research-and-studies","lang":"en","description":"Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":33,"name":"Industry News","slug":"industry-news","lang":"en","description":"Keep up with the latest trends and updates in digital marketing with industry news. Discover what’s new, what’s working, and what’s changing in the online world to stay ahead of the curve and grow your business.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]}]}],"articles":[{"id":3624,"url":"dwell-time","lang":"en","title":"What Is Dwell Time in SEO (\u0026 Is it a Ranking Factor)?","preview":"Dwell time is how long users spend on a webpage before returning to the search engine results page (SERP)","previewImage":"https://static.semrush.com/blog/uploads/media/48/49/48493a851a5488ff9c10543a979cb20e/dwell-time.svg","altPreviewImage":"Dwell Time","category":{"id":338,"name":"General SEO","slug":"general-seo","lang":"en","description":"Whether you’re a beginner or an expert, general SEO can help you improve your website’s ranking and reach. Discover the best practices, tools, and strategies from the leading SEO experts.","metaTitle":"General SEO - Semrush Blog","metaDescription":"Boost your site’s ranking and reach with general SEO knowledge. Learn from the best tips, tools, and trends.","parent":{"id":1,"name":"SEO","slug":"seo","lang":"en","description":"Search engine optimization is the backbone of any digital marketing strategy. From SEO basics to keyword research to link building, here is everything you need to know to create an organic search strategy for your website.","metaTitle":"SEO - Semrush Blog","metaDescription":"Search engine optimization is the foundation of any digital marketing strategy. Here is everything you need to know.","parent":null,"template":"category-default","productWidget":null,"customProductWidgetId":null,"children":[]},"children":[],"template":"subcategory-default","productWidget":"domainOverview","customProductWidgetId":2},"isHot":false,"background":"purpleIllust","publishedAt":1603470600000,"editedAt":1732010340000,"author":{"id":202082801,"alias":"sydney-go","name":"Sydney Go","photo":"https://static.semrush.com/blog/uploads/user/ac/38/ac38d9c738edb4026c1e70117883bded/img_1301.jpg","photoMask":"radiation","company":"Semrush","position":"Blog Editor","bio":"Sydney has been creating content for over 10 years. She has been a writer, content manager and coordinator, editor, and strategist. At Semrush, she’s a blog editor who makes sure each article is as accurate, optimized, and helpful as possible.","socials":{"webSite":"https://www.semrush.com/","twitter":"https://twitter.com/dontstopsydney","facebook":"","instagram":"","linkedin":"https://www.linkedin.com/in/sydneyaringo"},"isPublic":true,"expertise":["content writing","content editing","seo"],"education":[]},"timeToRead":7,"alternates":[]},{"id":11094,"url":"search-query","lang":"en","title":"What Is a Search Query? (And How It Differs from a Keyword)","preview":"Search queries are the exact words or phrases a user enters into a search engine to find information.","previewImage":"https://static.semrush.com/blog/uploads/media/ba/8b/ba8bc810bf14bc89389e8de6ed3dce72/e4b9c428f8d89f62faca2c25400dd54a/search-query.svg","altPreviewImage":"Search Query","category":{"id":8,"name":"Keyword Research","slug":"keyword-research","lang":"en","description":"Keyword research is essential for understanding what your audience is searching for online. Learn the basics, find the best tools, and master strategies from experts to improve your website‘s search engine ranking and visibility.","metaTitle":"Keyword Research - Semrush Blog","metaDescription":"Keyword research is the foundation of almost every SEO strategy. Here is everything you need to know.","parent":{"id":1,"name":"SEO","slug":"seo","lang":"en","description":"Search engine optimization is the backbone of any digital marketing strategy. From SEO basics to keyword research to link building, here is everything you need to know to create an organic search strategy for your website.","metaTitle":"SEO - Semrush Blog","metaDescription":"Search engine optimization is the foundation of any digital marketing strategy. Here is everything you need to know.","parent":null,"template":"category-default","productWidget":null,"customProductWidgetId":null,"children":[]},"children":[],"template":"subcategory-default","productWidget":"keywordOverview","customProductWidgetId":3},"isHot":false,"background":"yellowIllust","publishedAt":1731935040000,"editedAt":"","author":{"id":202082801,"alias":"sydney-go","name":"Sydney Go","photo":"https://static.semrush.com/blog/uploads/user/ac/38/ac38d9c738edb4026c1e70117883bded/img_1301.jpg","photoMask":"radiation","company":"Semrush","position":"Blog Editor","bio":"Sydney has been creating content for over 10 years. She has been a writer, content manager and coordinator, editor, and strategist. At Semrush, she’s a blog editor who makes sure each article is as accurate, optimized, and helpful as possible.","socials":{"webSite":"https://www.semrush.com/","twitter":"https://twitter.com/dontstopsydney","facebook":"","instagram":"","linkedin":"https://www.linkedin.com/in/sydneyaringo"},"isPublic":true,"expertise":["content writing","content editing","seo"],"education":[]},"timeToRead":7,"alternates":[]},{"id":11087,"url":"increase-conversion-rate","lang":"en","title":"How to Increase Your Conversion Rate (Tips That Work)","preview":"Increase your conversion rate by adding social proof signals, trying A/B testing, and using strong CTAs.","previewImage":"https://static.semrush.com/blog/uploads/media/90/11/901136d09e78d1ce9174b2661d813b0e/f11b39297b0e24e05df0fcb7986006d3/increase-conversion-rate.svg","altPreviewImage":"Increase Conversion Rate","category":{"id":339,"name":"General Marketing","slug":"general-marketing","lang":"en","description":"Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.","metaTitle":"General Marketing - Semrush Blog","metaDescription":"Improve your marketing skills with expert insights. Discover tips, tools, and trends to boost your campaigns.","parent":{"id":24,"name":"Marketing","slug":"marketing","lang":"en","description":"Explore the world of marketing with insights for beginners and experts alike. Uncover effective strategies, cutting-edge tools, and tips from industry leaders to elevate your marketing game and achieve success.","metaTitle":"Marketing - Semrush Blog","metaDescription":"Marketing is the key to business growth and success. Discover expert tips and insights to boost your efforts.","parent":null,"template":"category-default","productWidget":null,"customProductWidgetId":null,"children":[]},"children":[],"template":"subcategory-default","productWidget":"domainOverview","customProductWidgetId":2},"isHot":false,"background":"greenGrassIllust","publishedAt":1731594180000,"editedAt":"","author":{"id":202082801,"alias":"sydney-go","name":"Sydney Go","photo":"https://static.semrush.com/blog/uploads/user/ac/38/ac38d9c738edb4026c1e70117883bded/img_1301.jpg","photoMask":"radiation","company":"Semrush","position":"Blog Editor","bio":"Sydney has been creating content for over 10 years. She has been a writer, content manager and coordinator, editor, and strategist. At Semrush, she’s a blog editor who makes sure each article is as accurate, optimized, and helpful as possible.","socials":{"webSite":"https://www.semrush.com/","twitter":"https://twitter.com/dontstopsydney","facebook":"","instagram":"","linkedin":"https://www.linkedin.com/in/sydneyaringo"},"isPublic":true,"expertise":["content writing","content editing","seo"],"education":[]},"timeToRead":12,"alternates":[]},{"id":11085,"url":"content-marketing-plan","lang":"en","title":"How to Create a Content Marketing Plan in 7 Steps","preview":"Learn how to create a content marketing plan that brings your strategy to life and gets results.","previewImage":"https://static.semrush.com/blog/uploads/media/93/ef/93ef413c0b43ca8f1607f5d1925a8f06/514f0361f81575bf661d9884736eb0c7/content-marketing-plan.svg","altPreviewImage":"Content Marketing Plan","category":{"id":11,"name":"Content","slug":"content","lang":"en","description":"Content is at the heart of effective online communication. Explore the fundamentals of content creation, blogging tips, and effective storytelling to boost your online presence and engage your audience.","metaTitle":"Content - Semrush Blog","metaDescription":"Write relevant, engaging, and useful content for your readers. Learn how from the best tips, tools, and trends.","parent":{"id":24,"name":"Marketing","slug":"marketing","lang":"en","description":"Explore the world of marketing with insights for beginners and experts alike. Uncover effective strategies, cutting-edge tools, and tips from industry leaders to elevate your marketing game and achieve success.","metaTitle":"Marketing - Semrush Blog","metaDescription":"Marketing is the key to business growth and success. Discover expert tips and insights to boost your efforts.","parent":null,"template":"category-default","productWidget":null,"customProductWidgetId":null,"children":[]},"children":[],"template":"subcategory-default","productWidget":"keywordOverview","customProductWidgetId":3},"isHot":false,"background":"orangePaleIllust","publishedAt":1731502740000,"editedAt":"","author":{"id":202082801,"alias":"sydney-go","name":"Sydney Go","photo":"https://static.semrush.com/blog/uploads/user/ac/38/ac38d9c738edb4026c1e70117883bded/img_1301.jpg","photoMask":"radiation","company":"Semrush","position":"Blog Editor","bio":"Sydney has been creating content for over 10 years. She has been a writer, content manager and coordinator, editor, and strategist. At Semrush, she’s a blog editor who makes sure each article is as accurate, optimized, and helpful as possible.","socials":{"webSite":"https://www.semrush.com/","twitter":"https://twitter.com/dontstopsydney","facebook":"","instagram":"","linkedin":"https://www.linkedin.com/in/sydneyaringo"},"isPublic":true,"expertise":["content writing","content editing","seo"],"education":[]},"timeToRead":8,"alternates":[]}],"articlesCount":186,"limit":4,"author":{"id":202082801,"alias":"sydney-go","name":"Sydney Go","photo":"https://static.semrush.com/blog/uploads/user/ac/38/ac38d9c738edb4026c1e70117883bded/img_1301.jpg","photoMask":"radiation","company":"Semrush","position":"Blog Editor","bio":"Sydney has been creating content for over 10 years. She has been a writer, content manager and coordinator, editor, and strategist. At Semrush, she’s a blog editor who makes sure each article is as accurate, optimized, and helpful as possible.","socials":{"webSite":"https://www.semrush.com/","twitter":"https://twitter.com/dontstopsydney","facebook":"","instagram":"","linkedin":"https://www.linkedin.com/in/sydneyaringo"},"isPublic":true,"expertise":["content writing","content editing","seo"],"education":[]},"isBot":false,"isUser":true,"profile":null,"hasToken":false,"urlsFromRequest":{"rootUrl":"https://www.semrush.com/","blogUrl":"https://www.semrush.com/blog/","articleUrl":"https://www.semrush.com/blog/undefined/","articleUrlForSocial":"https://www.semrush.com/blog/undefined/"},"localizationMessages":{"+DgkQi":"Get trial","+k5t/y":"Contributor","+wJa4Z":"No results found for","/QFBtC":"Competitor analysis, keyword research, website audit, advertising and social media, and more.","1LeIud":"Find articles","1aSaAi":"Try rephrasing keywords or using synonyms.","1tYgEc":"Audit your local listings","2x9iv+":"Subscribe to learn more about {theme}","3mvL2Q":"and","5ahCYq":"Boost your digital marketing efforts","6cN5Tc":"\u003cbold\u003e Sorry :( \u003c/bold\u003e Something went wrong. Try again later.","747Ii7":"No articles yet!","7BAmZU":"Want to know which websites saw the most traffic growth in your industry? Not sure why your SEO strategy doesn’t work? Or simply looking for SEO tips? Subscribe to our newsletter to receive updates on the content you care about.","7K4RB/":"return to main","7gIcWq":"read","7ttw7u":"Perform competitor analyses","7z1zi8":"Boost SEO results with powerful keyword research","95K2H1":"\u003cbold\u003eYeah!\u003c/bold\u003e You’ve successfully subscribed to a newsletter","9xQX7+":"And much more!","AzmHxY":"Load more articles","Bh/2nk":"Make online marketing easy with:","BsX17Q":"Create a free account to:","EToa2g":"Give me the latest news!","FZwjf1":"Ensure words are spelled correctly.","Fj2Z84":"Our subject matter experts have reviewed this article to ensure it meets the highest standard for accurate information and guidance. Learn more about our \u003clink\u003eeditorial standards and process\u003c/link\u003e.","GOKRyc":"Contributors:","JhwvWK":"Track keyword rankings","Ju7j88":"Expertise","L47zy5":"By clicking “Subscribe” you agree to Semrush \u003clinkToPrivacy\u003ePrivacy Policy\u003c/linkToPrivacy\u003e and consent to Semrush using your contact data for newsletter purposes","Nx2Itm":"Do keyword research","OKhRC6":"Share","Pkwzq9":"More on this","QMgO7V":"Enter keyword","R3KVw9":"Find Keyword Ideas in Seconds","ShH/MK":"Create free account","TI1cUi":"Category articles list empty","VMramV":"Run a technical site audit","VqEfQJ":"{minutesCount, plural, =0 {min} =1 {min} =2 {min} other {min}}","WnQ/AZ":"Contact us","XWEeEU":"Try more general keywords.","ZV1NMf":"Manage social media accounts","aCsnCz":"Contributor:","asUsjV":"Expert reviewed","awyJvR":"Create Free Account","br6i3V":"TABLE OF CONTENTS","cMtR7y":"Editors' Choice","eIrpha":"Search result for:","gczcC5":"Subscribe","gjyzc7":"Table of contents","jtygmI":"Education","mexetp":"Unlimited access for 7 days. 55+ tools.","nONnTw":"Your email","oCFQeg":"Make your queries as concise as possible.","qQvXcc":"Get 55+ tools to improve SEO, content marketing and competitive research","ql72yh":"Main page /","qn9kC1":"Newsletter Semrush banner","s5KdC2":"Suggestions:","tWkQ2J":"Author","u0UOSD":"Take a free trial to:","wgtTJe":"Don’t miss out. Try 55+ products for free.","wmSls4":"Free Keyword Research Tool","xmcVZ0":"Search","yd28xR":"Get free trial"},"contributorArticles":[{"id":11105,"url":"best-blogging-platforms","lang":"en","title":"9 Best Blogging Platforms for Different Needs","preview":"Check out our top nine recommendations for the best blogging platforms for different use cases.","previewImage":"https://static.semrush.com/blog/uploads/media/15/d3/15d3e127ee9dff1d9ea7c0666a5f85d6/10a859ec282fdab0d7e23863370a6d72/best-blogging-platforms.svg","altPreviewImage":"Best Blogging Platforms","category":{"id":339,"name":"General Marketing","slug":"general-marketing","lang":"en","description":"Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.","metaTitle":"General Marketing - Semrush Blog","metaDescription":"Improve your marketing skills with expert insights. Discover tips, tools, and trends to boost your campaigns.","parent":{"id":24,"name":"Marketing","slug":"marketing","lang":"en","description":"Explore the world of marketing with insights for beginners and experts alike. Uncover effective strategies, cutting-edge tools, and tips from industry leaders to elevate your marketing game and achieve success.","metaTitle":"Marketing - Semrush Blog","metaDescription":"Marketing is the key to business growth and success. Discover expert tips and insights to boost your efforts.","parent":null,"template":"category-default","productWidget":null,"customProductWidgetId":null,"children":[]},"children":[],"template":"subcategory-default","productWidget":"domainOverview","customProductWidgetId":2},"isHot":false,"background":"orangeIllust","publishedAt":1732190940000,"editedAt":"","author":{"id":205946001,"alias":"ankit-vora","name":"Ankit Vora","photo":"https://static.semrush.com/blog/uploads/user/ad/22/ad222d8bdd128804396408e3c21d9523/bfe331a2c0f011d396ac96c4871fee5e.png","photoMask":"star","company":"Semrush","position":"Freelance Senior Content Writer","bio":"Ankit is a freelance B2B SaaS writer (WordPress, HubSpot, Buffer, Zapier \u0026 more) with over seven years of SEO and content marketing experience. He’s a gamer during the day and a writer at night (because opposite time zones are a thing.)","socials":{"webSite":"https://www.semrush.com","twitter":"","facebook":"","instagram":"","linkedin":"https://www.linkedin.com/in/freelancerankit/"},"isPublic":true,"expertise":["content writing","content strategy","keyword research","content operations"],"education":[{"establishment":"SPPU University","degree":"B.E. in Computer Science","link":"http://www.unipune.ac.in/"}]},"timeToRead":10,"alternates":[]},{"id":9003,"url":"seo-challenges","lang":"en","title":"7 SEO Challenges (+ How to Overcome Them)","preview":"Top SEO challenges include getting buy-in from stakeholders, incorporating AI, and growing competition.","previewImage":"https://static.semrush.com/blog/uploads/media/d8/f7/d8f7936b4de48e49d258a6b551d90c87/2bb416b72588444d633d44eec214bb43/seo-challenges.svg","altPreviewImage":"SEO Challenges","category":{"id":338,"name":"General SEO","slug":"general-seo","lang":"en","description":"Whether you’re a beginner or an expert, general SEO can help you improve your website’s ranking and reach. Discover the best practices, tools, and strategies from the leading SEO experts.","metaTitle":"General SEO - Semrush Blog","metaDescription":"Boost your site’s ranking and reach with general SEO knowledge. Learn from the best tips, tools, and trends.","parent":{"id":1,"name":"SEO","slug":"seo","lang":"en","description":"Search engine optimization is the backbone of any digital marketing strategy. From SEO basics to keyword research to link building, here is everything you need to know to create an organic search strategy for your website.","metaTitle":"SEO - Semrush Blog","metaDescription":"Search engine optimization is the foundation of any digital marketing strategy. Here is everything you need to know.","parent":null,"template":"category-default","productWidget":null,"customProductWidgetId":null,"children":[]},"children":[],"template":"subcategory-default","productWidget":"domainOverview","customProductWidgetId":2},"isHot":false,"background":"blueIllust","publishedAt":1702374480000,"editedAt":1732011360000,"author":{"id":203456689,"alias":"","name":"Tushar Pol","photo":"https://static.semrush.com/blog/uploads/user/4e/af/4eaf13cd155955998f61dbe0036e5720/tushar-removebg-preview_(1).png","photoMask":"circle","company":"","position":"SEO \u0026 Content Marketer","bio":"Tushar has been involved in SEO for the past four years, specializing in content strategy and technical SEO. He gained his experience in agencies, where he worked on various ecommerce and B2B clients. On Semrush blog, he writes about SEO and marketing based on experience drawn from his client work, focusing on sharing practical and effective strategies. His goal is to turn Semrush blog into the ultimate destination for learning SEO and web marketing.","socials":{"webSite":"https://www.semrush.com","twitter":"https://twitter.com/TusharPol__","facebook":"","instagram":"","linkedin":""},"isPublic":true,"expertise":[],"education":[]},"timeToRead":9,"alternates":[]},{"id":11093,"url":"generative-ai-statistics","lang":"en","title":"Top Generative AI Statistics and 12 Trends To Know","preview":"Get the latest generative AI statistics. View key metrics, usage, demographics, and trends.","previewImage":"https://static.semrush.com/blog/uploads/media/7d/30/7d3026dd853dce0cc14562176a0b048a/4f4fcd1c47eb22b584e653c5da5e5032/generative-ai-statistics.svg","altPreviewImage":"Generative AI Statistics","category":{"id":341,"name":"AI","slug":"ai","lang":"en","description":"AI is at the heart of modern technology. From artificial intelligence fundamentals to machine learning to practical applications, explore everything you need to understand AI’s role in today‘s digital landscape.","metaTitle":"AI - Semrush Blog","metaDescription":"AI is changing the way we communicate, live, and work. Read on to explore the basics and latest trends in AI.","parent":{"id":24,"name":"Marketing","slug":"marketing","lang":"en","description":"Explore the world of marketing with insights for beginners and experts alike. Uncover effective strategies, cutting-edge tools, and tips from industry leaders to elevate your marketing game and achieve success.","metaTitle":"Marketing - Semrush Blog","metaDescription":"Marketing is the key to business growth and success. Discover expert tips and insights to boost your efforts.","parent":null,"template":"category-default","productWidget":null,"customProductWidgetId":null,"children":[]},"children":[],"template":"subcategory-default","productWidget":"domainOverview","customProductWidgetId":2},"isHot":false,"background":"orangePaleIllust","publishedAt":1731930900000,"editedAt":"","author":{"id":205538161,"alias":"marilyn","name":"Marilyn Wilkinson","photo":"https://static.semrush.com/blog/uploads/user/6f/5f/6f5fa29835f3984e3fac27c347f9bd4a/marilyn_wilkinson_freelance_writer.jpeg","photoMask":"star","company":"Semrush","position":"Freelance Senior Content Writer","bio":"Marilyn Wilkinson is an accomplished SEO and digital marketing expert with ten years of experience. She has created content and run campaigns for some of the world’s largest brands and many fast-growing tech startups.","socials":{"webSite":"https://www.semrush.com","twitter":"","facebook":"","instagram":"","linkedin":""},"isPublic":true,"expertise":[],"education":[]},"timeToRead":12,"alternates":[]},{"id":8548,"url":"google-voice-search","lang":"en","title":"What Is Google Voice Search? And How to Optimize for It","preview":"Google Voice Search lets users search by speaking. Learn how to optimize your site for voice search queries.","previewImage":"https://static.semrush.com/blog/uploads/media/ba/cb/bacb5dd5d779286d90942e83a7acaea5/a0fd338d42ce6ee4a5b0e4880bb120cf/google-voice-search.svg","altPreviewImage":"Google Voice Search","category":{"id":338,"name":"General SEO","slug":"general-seo","lang":"en","description":"Whether you’re a beginner or an expert, general SEO can help you improve your website’s ranking and reach. Discover the best practices, tools, and strategies from the leading SEO experts.","metaTitle":"General SEO - Semrush Blog","metaDescription":"Boost your site’s ranking and reach with general SEO knowledge. Learn from the best tips, tools, and trends.","parent":{"id":1,"name":"SEO","slug":"seo","lang":"en","description":"Search engine optimization is the backbone of any digital marketing strategy. From SEO basics to keyword research to link building, here is everything you need to know to create an organic search strategy for your website.","metaTitle":"SEO - Semrush Blog","metaDescription":"Search engine optimization is the foundation of any digital marketing strategy. Here is everything you need to know.","parent":null,"template":"category-default","productWidget":null,"customProductWidgetId":null,"children":[]},"children":[],"template":"subcategory-default","productWidget":"domainOverview","customProductWidgetId":2},"isHot":false,"background":"orangeIllust","publishedAt":1694437080000,"editedAt":1731405840000,"author":{"id":205990161,"alias":"aida-knezevic","name":"Aida Knezevic","photo":"https://static.semrush.com/blog/uploads/user/4f/7b/4f7bf0ec38177c4a53012f00779f72fe/88c739ef6002e2f8e41a17fa03c76a9f.jpeg","photoMask":"star","company":"Semrush","position":"Freelance Senior Content Writer","bio":"Aida is a freelance content writer and marketer for B2B and B2C SaaS companies. With nearly 5 years of experience writing content both in-house and as a freelance agency marketer at Animalz, her work has covered a variety of online marketing topics—from SEO to content strategy and management.","socials":{"webSite":"https://www.semrush.com","twitter":"","facebook":"","instagram":"","linkedin":"https://www.linkedin.com/in/aidak/"},"isPublic":true,"expertise":["content writing","content strategy","on-page seo","keyword research"],"education":[{"establishment":"University of Sarajevo","degree":"MA in Translation","link":null}]},"timeToRead":10,"alternates":[]}],"contributorArticlesCount":52,"_sentryTraceData":"d101e1d1d13143f497ecefc4c5c67cc5-a3ea4f5d2585dec9-0","_sentryBaggage":"sentry-environment=production,sentry-release=201003fc,sentry-public_key=5bb816dd473f4faca8e40cbc7e8b0906,sentry-trace_id=d101e1d1d13143f497ecefc4c5c67cc5,sentry-sampled=false"},"__N_SSP":true},"page":"/user/[id]","query":{"id":"sydney-go"},"buildId":"semrush-blog","assetPrefix":"//static.semrush.com/blog/blog/201003fc","runtimeConfig":{"GA_TRACKING_ID":"UA-6197637-22","GTAG_TRACKING_ID":"GTM-5K82J2","stage":"production","isProd":true,"isPreprod":false,"apiPublic":"https://www.semrush.com","appUrl":"https://semfront-prod.k1.semrush.net","cookieName":"sso_token","sentryConfig":{"dsn":"https://5bb816dd473f4faca8e40cbc7e8b0906@www.semrush.com/_sentry/193","enabled":true,"environment":"production","release":"201003fc","tracesSampleRate":0.3,"debug":false},"locales":["en","es","de","fr","it","pt","ja"],"forceSubdomain":false},"isFallback":false,"isExperimentalCompile":false,"dynamicIds":[73078],"gssp":true,"locale":"en","locales":["en","de","es","fr","it","pt","ja"],"defaultLocale":"en","scriptLoader":[]}</script><noscript><link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Inter:wght@300;400;500;700&display=swap" media="all"/></noscript></body></html>