CINXE.COM

Kit Kats in Japan - Wikipedia

<!DOCTYPE html> <html class="client-nojs vector-feature-language-in-header-enabled vector-feature-language-in-main-page-header-disabled vector-feature-sticky-header-disabled vector-feature-page-tools-pinned-disabled vector-feature-toc-pinned-clientpref-1 vector-feature-main-menu-pinned-disabled vector-feature-limited-width-clientpref-1 vector-feature-limited-width-content-enabled vector-feature-custom-font-size-clientpref-1 vector-feature-appearance-pinned-clientpref-1 vector-feature-night-mode-enabled skin-theme-clientpref-day vector-toc-available" lang="en" dir="ltr"> <head> <meta charset="UTF-8"> <title>Kit Kats in Japan - Wikipedia</title> <script>(function(){var className="client-js vector-feature-language-in-header-enabled vector-feature-language-in-main-page-header-disabled vector-feature-sticky-header-disabled vector-feature-page-tools-pinned-disabled vector-feature-toc-pinned-clientpref-1 vector-feature-main-menu-pinned-disabled vector-feature-limited-width-clientpref-1 vector-feature-limited-width-content-enabled vector-feature-custom-font-size-clientpref-1 vector-feature-appearance-pinned-clientpref-1 vector-feature-night-mode-enabled skin-theme-clientpref-day vector-toc-available";var cookie=document.cookie.match(/(?:^|; )enwikimwclientpreferences=([^;]+)/);if(cookie){cookie[1].split('%2C').forEach(function(pref){className=className.replace(new RegExp('(^| )'+pref.replace(/-clientpref-\w+$|[^\w-]+/g,'')+'-clientpref-\\w+( |$)'),'$1'+pref+'$2');});}document.documentElement.className=className;}());RLCONF={"wgBreakFrames":false,"wgSeparatorTransformTable":["",""],"wgDigitTransformTable":["",""],"wgDefaultDateFormat":"dmy", "wgMonthNames":["","January","February","March","April","May","June","July","August","September","October","November","December"],"wgRequestId":"09f08617-1151-42f6-b3ab-534f80f79d77","wgCanonicalNamespace":"","wgCanonicalSpecialPageName":false,"wgNamespaceNumber":0,"wgPageName":"Kit_Kats_in_Japan","wgTitle":"Kit Kats in Japan","wgCurRevisionId":1238700256,"wgRevisionId":1238700256,"wgArticleId":49379441,"wgIsArticle":true,"wgIsRedirect":false,"wgAction":"view","wgUserName":null,"wgUserGroups":["*"],"wgCategories":["Subscription required using via","Pages containing links to subscription-only content","CS1 maint: postscript","Articles with short description","Short description is different from Wikidata","Articles containing Japanese-language text","All articles with unsourced statements","Articles with unsourced statements from March 2020","Articles with unsourced statements from October 2019","Articles with unsourced statements from July 2019","Japanese brand foods", "Food and drink in Japan","Japanese desserts and sweets","Japanese confectionery","Chocolate bars","Nestlé brands"],"wgPageViewLanguage":"en","wgPageContentLanguage":"en","wgPageContentModel":"wikitext","wgRelevantPageName":"Kit_Kats_in_Japan","wgRelevantArticleId":49379441,"wgIsProbablyEditable":true,"wgRelevantPageIsProbablyEditable":true,"wgRestrictionEdit":[],"wgRestrictionMove":[],"wgNoticeProject":"wikipedia","wgCiteReferencePreviewsActive":false,"wgFlaggedRevsParams":{"tags":{"status":{"levels":1}}},"wgMediaViewerOnClick":true,"wgMediaViewerEnabledByDefault":true,"wgPopupsFlags":0,"wgVisualEditor":{"pageLanguageCode":"en","pageLanguageDir":"ltr","pageVariantFallbacks":"en"},"wgMFDisplayWikibaseDescriptions":{"search":true,"watchlist":true,"tagline":false,"nearby":true},"wgWMESchemaEditAttemptStepOversample":false,"wgWMEPageLength":20000,"wgRelatedArticlesCompat":[],"wgCentralAuthMobileDomain":false,"wgEditSubmitButtonLabelPublish":true,"wgULSPosition":"interlanguage", "wgULSisCompactLinksEnabled":false,"wgVector2022LanguageInHeader":true,"wgULSisLanguageSelectorEmpty":false,"wgWikibaseItemId":"Q23461031","wgCheckUserClientHintsHeadersJsApi":["brands","architecture","bitness","fullVersionList","mobile","model","platform","platformVersion"],"GEHomepageSuggestedEditsEnableTopics":true,"wgGETopicsMatchModeEnabled":false,"wgGEStructuredTaskRejectionReasonTextInputEnabled":false,"wgGELevelingUpEnabledForUser":false};RLSTATE={"ext.globalCssJs.user.styles":"ready","site.styles":"ready","user.styles":"ready","ext.globalCssJs.user":"ready","user":"ready","user.options":"loading","ext.cite.styles":"ready","skins.vector.search.codex.styles":"ready","skins.vector.styles":"ready","skins.vector.icons":"ready","jquery.makeCollapsible.styles":"ready","ext.wikimediamessages.styles":"ready","ext.visualEditor.desktopArticleTarget.noscript":"ready","ext.uls.interlanguage":"ready","wikibase.client.init":"ready","ext.wikimediaBadges":"ready"};RLPAGEMODULES=[ "ext.cite.ux-enhancements","mediawiki.page.media","site","mediawiki.page.ready","jquery.makeCollapsible","mediawiki.toc","skins.vector.js","ext.centralNotice.geoIP","ext.centralNotice.startUp","ext.gadget.ReferenceTooltips","ext.gadget.switcher","ext.urlShortener.toolbar","ext.centralauth.centralautologin","mmv.bootstrap","ext.popups","ext.visualEditor.desktopArticleTarget.init","ext.visualEditor.targetLoader","ext.echo.centralauth","ext.eventLogging","ext.wikimediaEvents","ext.navigationTiming","ext.uls.interface","ext.cx.eventlogging.campaigns","ext.cx.uls.quick.actions","wikibase.client.vector-2022","ext.checkUser.clientHints","ext.quicksurveys.init","ext.growthExperiments.SuggestedEditSession","wikibase.sidebar.tracking"];</script> <script>(RLQ=window.RLQ||[]).push(function(){mw.loader.impl(function(){return["user.options@12s5i",function($,jQuery,require,module){mw.user.tokens.set({"patrolToken":"+\\","watchToken":"+\\","csrfToken":"+\\"}); }];});});</script> <link rel="stylesheet" href="/w/load.php?lang=en&amp;modules=ext.cite.styles%7Cext.uls.interlanguage%7Cext.visualEditor.desktopArticleTarget.noscript%7Cext.wikimediaBadges%7Cext.wikimediamessages.styles%7Cjquery.makeCollapsible.styles%7Cskins.vector.icons%2Cstyles%7Cskins.vector.search.codex.styles%7Cwikibase.client.init&amp;only=styles&amp;skin=vector-2022"> <script async="" src="/w/load.php?lang=en&amp;modules=startup&amp;only=scripts&amp;raw=1&amp;skin=vector-2022"></script> <meta name="ResourceLoaderDynamicStyles" content=""> <link rel="stylesheet" href="/w/load.php?lang=en&amp;modules=site.styles&amp;only=styles&amp;skin=vector-2022"> <meta name="generator" content="MediaWiki 1.44.0-wmf.4"> <meta name="referrer" content="origin"> <meta name="referrer" content="origin-when-cross-origin"> <meta name="robots" content="max-image-preview:standard"> <meta name="format-detection" content="telephone=no"> <meta property="og:image" content="https://upload.wikimedia.org/wikipedia/commons/thumb/6/69/Japanese_kit_Kat_varieties.jpg/1200px-Japanese_kit_Kat_varieties.jpg"> <meta property="og:image:width" content="1200"> <meta property="og:image:height" content="2133"> <meta property="og:image" content="https://upload.wikimedia.org/wikipedia/commons/thumb/6/69/Japanese_kit_Kat_varieties.jpg/800px-Japanese_kit_Kat_varieties.jpg"> <meta property="og:image:width" content="800"> <meta property="og:image:height" content="1422"> <meta property="og:image" content="https://upload.wikimedia.org/wikipedia/commons/thumb/6/69/Japanese_kit_Kat_varieties.jpg/640px-Japanese_kit_Kat_varieties.jpg"> <meta property="og:image:width" content="640"> <meta property="og:image:height" content="1138"> <meta name="viewport" content="width=1120"> <meta property="og:title" content="Kit Kats in Japan - Wikipedia"> <meta property="og:type" content="website"> <link rel="preconnect" href="//upload.wikimedia.org"> <link rel="alternate" media="only screen and (max-width: 640px)" href="//en.m.wikipedia.org/wiki/Kit_Kats_in_Japan"> <link rel="alternate" type="application/x-wiki" title="Edit this page" href="/w/index.php?title=Kit_Kats_in_Japan&amp;action=edit"> <link rel="apple-touch-icon" href="/static/apple-touch/wikipedia.png"> <link rel="icon" href="/static/favicon/wikipedia.ico"> <link rel="search" type="application/opensearchdescription+xml" href="/w/rest.php/v1/search" title="Wikipedia (en)"> <link rel="EditURI" type="application/rsd+xml" href="//en.wikipedia.org/w/api.php?action=rsd"> <link rel="canonical" href="https://en.wikipedia.org/wiki/Kit_Kats_in_Japan"> <link rel="license" href="https://creativecommons.org/licenses/by-sa/4.0/deed.en"> <link rel="alternate" type="application/atom+xml" title="Wikipedia Atom feed" href="/w/index.php?title=Special:RecentChanges&amp;feed=atom"> <link rel="dns-prefetch" href="//meta.wikimedia.org" /> <link rel="dns-prefetch" href="//login.wikimedia.org"> </head> <body class="skin--responsive skin-vector skin-vector-search-vue mediawiki ltr sitedir-ltr mw-hide-empty-elt ns-0 ns-subject mw-editable page-Kit_Kats_in_Japan rootpage-Kit_Kats_in_Japan skin-vector-2022 action-view"><a class="mw-jump-link" href="#bodyContent">Jump to content</a> <div class="vector-header-container"> <header class="vector-header mw-header"> <div class="vector-header-start"> <nav class="vector-main-menu-landmark" aria-label="Site"> <div id="vector-main-menu-dropdown" class="vector-dropdown vector-main-menu-dropdown vector-button-flush-left vector-button-flush-right" > <input type="checkbox" id="vector-main-menu-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-main-menu-dropdown" class="vector-dropdown-checkbox " aria-label="Main menu" > <label id="vector-main-menu-dropdown-label" for="vector-main-menu-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-menu mw-ui-icon-wikimedia-menu"></span> <span class="vector-dropdown-label-text">Main menu</span> </label> <div class="vector-dropdown-content"> <div id="vector-main-menu-unpinned-container" class="vector-unpinned-container"> <div id="vector-main-menu" class="vector-main-menu vector-pinnable-element"> <div class="vector-pinnable-header vector-main-menu-pinnable-header vector-pinnable-header-unpinned" data-feature-name="main-menu-pinned" data-pinnable-element-id="vector-main-menu" data-pinned-container-id="vector-main-menu-pinned-container" data-unpinned-container-id="vector-main-menu-unpinned-container" > <div class="vector-pinnable-header-label">Main menu</div> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-main-menu.pin">move to sidebar</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-main-menu.unpin">hide</button> </div> <div id="p-navigation" class="vector-menu mw-portlet mw-portlet-navigation" > <div class="vector-menu-heading"> Navigation </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="n-mainpage-description" class="mw-list-item"><a href="/wiki/Main_Page" title="Visit the main page [z]" accesskey="z"><span>Main page</span></a></li><li id="n-contents" class="mw-list-item"><a href="/wiki/Wikipedia:Contents" title="Guides to browsing Wikipedia"><span>Contents</span></a></li><li id="n-currentevents" class="mw-list-item"><a href="/wiki/Portal:Current_events" title="Articles related to current events"><span>Current events</span></a></li><li id="n-randompage" class="mw-list-item"><a href="/wiki/Special:Random" title="Visit a randomly selected article [x]" accesskey="x"><span>Random article</span></a></li><li id="n-aboutsite" class="mw-list-item"><a href="/wiki/Wikipedia:About" title="Learn about Wikipedia and how it works"><span>About Wikipedia</span></a></li><li id="n-contactpage" class="mw-list-item"><a href="//en.wikipedia.org/wiki/Wikipedia:Contact_us" title="How to contact Wikipedia"><span>Contact us</span></a></li> </ul> </div> </div> <div id="p-interaction" class="vector-menu mw-portlet mw-portlet-interaction" > <div class="vector-menu-heading"> Contribute </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="n-help" class="mw-list-item"><a href="/wiki/Help:Contents" title="Guidance on how to use and edit Wikipedia"><span>Help</span></a></li><li id="n-introduction" class="mw-list-item"><a href="/wiki/Help:Introduction" title="Learn how to edit Wikipedia"><span>Learn to edit</span></a></li><li id="n-portal" class="mw-list-item"><a href="/wiki/Wikipedia:Community_portal" title="The hub for editors"><span>Community portal</span></a></li><li id="n-recentchanges" class="mw-list-item"><a href="/wiki/Special:RecentChanges" title="A list of recent changes to Wikipedia [r]" accesskey="r"><span>Recent changes</span></a></li><li id="n-upload" class="mw-list-item"><a href="/wiki/Wikipedia:File_upload_wizard" title="Add images or other media for use on Wikipedia"><span>Upload file</span></a></li> </ul> </div> </div> </div> </div> </div> </div> </nav> <a href="/wiki/Main_Page" class="mw-logo"> <img class="mw-logo-icon" src="/static/images/icons/wikipedia.png" alt="" aria-hidden="true" height="50" width="50"> <span class="mw-logo-container skin-invert"> <img class="mw-logo-wordmark" alt="Wikipedia" src="/static/images/mobile/copyright/wikipedia-wordmark-en.svg" style="width: 7.5em; height: 1.125em;"> <img class="mw-logo-tagline" alt="The Free Encyclopedia" src="/static/images/mobile/copyright/wikipedia-tagline-en.svg" width="117" height="13" style="width: 7.3125em; height: 0.8125em;"> </span> </a> </div> <div class="vector-header-end"> <div id="p-search" role="search" class="vector-search-box-vue vector-search-box-collapses vector-search-box-show-thumbnail vector-search-box-auto-expand-width vector-search-box"> <a href="/wiki/Special:Search" class="cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only search-toggle" title="Search Wikipedia [f]" accesskey="f"><span class="vector-icon mw-ui-icon-search mw-ui-icon-wikimedia-search"></span> <span>Search</span> </a> <div class="vector-typeahead-search-container"> <div class="cdx-typeahead-search cdx-typeahead-search--show-thumbnail cdx-typeahead-search--auto-expand-width"> <form action="/w/index.php" id="searchform" class="cdx-search-input cdx-search-input--has-end-button"> <div id="simpleSearch" class="cdx-search-input__input-wrapper" data-search-loc="header-moved"> <div class="cdx-text-input cdx-text-input--has-start-icon"> <input class="cdx-text-input__input" type="search" name="search" placeholder="Search Wikipedia" aria-label="Search Wikipedia" autocapitalize="sentences" title="Search Wikipedia [f]" accesskey="f" id="searchInput" > <span class="cdx-text-input__icon cdx-text-input__start-icon"></span> </div> <input type="hidden" name="title" value="Special:Search"> </div> <button class="cdx-button cdx-search-input__end-button">Search</button> </form> </div> </div> </div> <nav class="vector-user-links vector-user-links-wide" aria-label="Personal tools"> <div class="vector-user-links-main"> <div id="p-vector-user-menu-preferences" class="vector-menu mw-portlet emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> <div id="p-vector-user-menu-userpage" class="vector-menu mw-portlet emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> <nav class="vector-appearance-landmark" aria-label="Appearance"> <div id="vector-appearance-dropdown" class="vector-dropdown " title="Change the appearance of the page&#039;s font size, width, and color" > <input type="checkbox" id="vector-appearance-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-appearance-dropdown" class="vector-dropdown-checkbox " aria-label="Appearance" > <label id="vector-appearance-dropdown-label" for="vector-appearance-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-appearance mw-ui-icon-wikimedia-appearance"></span> <span class="vector-dropdown-label-text">Appearance</span> </label> <div class="vector-dropdown-content"> <div id="vector-appearance-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <div id="p-vector-user-menu-notifications" class="vector-menu mw-portlet emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> <div id="p-vector-user-menu-overflow" class="vector-menu mw-portlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-sitesupport-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="https://donate.wikimedia.org/wiki/Special:FundraiserRedirector?utm_source=donate&amp;utm_medium=sidebar&amp;utm_campaign=C13_en.wikipedia.org&amp;uselang=en" class=""><span>Donate</span></a> </li> <li id="pt-createaccount-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="/w/index.php?title=Special:CreateAccount&amp;returnto=Kit+Kats+in+Japan" title="You are encouraged to create an account and log in; however, it is not mandatory" class=""><span>Create account</span></a> </li> <li id="pt-login-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="/w/index.php?title=Special:UserLogin&amp;returnto=Kit+Kats+in+Japan" title="You&#039;re encouraged to log in; however, it&#039;s not mandatory. [o]" accesskey="o" class=""><span>Log in</span></a> </li> </ul> </div> </div> </div> <div id="vector-user-links-dropdown" class="vector-dropdown vector-user-menu vector-button-flush-right vector-user-menu-logged-out" title="Log in and more options" > <input type="checkbox" id="vector-user-links-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-user-links-dropdown" class="vector-dropdown-checkbox " aria-label="Personal tools" > <label id="vector-user-links-dropdown-label" for="vector-user-links-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-ellipsis mw-ui-icon-wikimedia-ellipsis"></span> <span class="vector-dropdown-label-text">Personal tools</span> </label> <div class="vector-dropdown-content"> <div id="p-personal" class="vector-menu mw-portlet mw-portlet-personal user-links-collapsible-item" title="User menu" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-sitesupport" class="user-links-collapsible-item mw-list-item"><a href="https://donate.wikimedia.org/wiki/Special:FundraiserRedirector?utm_source=donate&amp;utm_medium=sidebar&amp;utm_campaign=C13_en.wikipedia.org&amp;uselang=en"><span>Donate</span></a></li><li id="pt-createaccount" class="user-links-collapsible-item mw-list-item"><a href="/w/index.php?title=Special:CreateAccount&amp;returnto=Kit+Kats+in+Japan" title="You are encouraged to create an account and log in; however, it is not mandatory"><span class="vector-icon mw-ui-icon-userAdd mw-ui-icon-wikimedia-userAdd"></span> <span>Create account</span></a></li><li id="pt-login" class="user-links-collapsible-item mw-list-item"><a href="/w/index.php?title=Special:UserLogin&amp;returnto=Kit+Kats+in+Japan" title="You&#039;re encouraged to log in; however, it&#039;s not mandatory. [o]" accesskey="o"><span class="vector-icon mw-ui-icon-logIn mw-ui-icon-wikimedia-logIn"></span> <span>Log in</span></a></li> </ul> </div> </div> <div id="p-user-menu-anon-editor" class="vector-menu mw-portlet mw-portlet-user-menu-anon-editor" > <div class="vector-menu-heading"> Pages for logged out editors <a href="/wiki/Help:Introduction" aria-label="Learn more about editing"><span>learn more</span></a> </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-anoncontribs" class="mw-list-item"><a href="/wiki/Special:MyContributions" title="A list of edits made from this IP address [y]" accesskey="y"><span>Contributions</span></a></li><li id="pt-anontalk" class="mw-list-item"><a href="/wiki/Special:MyTalk" title="Discussion about edits from this IP address [n]" accesskey="n"><span>Talk</span></a></li> </ul> </div> </div> </div> </div> </nav> </div> </header> </div> <div class="mw-page-container"> <div class="mw-page-container-inner"> <div class="vector-sitenotice-container"> <div id="siteNotice"><!-- CentralNotice --></div> </div> <div class="vector-column-start"> <div class="vector-main-menu-container"> <div id="mw-navigation"> <nav id="mw-panel" class="vector-main-menu-landmark" aria-label="Site"> <div id="vector-main-menu-pinned-container" class="vector-pinned-container"> </div> </nav> </div> </div> <div class="vector-sticky-pinned-container"> <nav id="mw-panel-toc" aria-label="Contents" data-event-name="ui.sidebar-toc" class="mw-table-of-contents-container vector-toc-landmark"> <div id="vector-toc-pinned-container" class="vector-pinned-container"> <div id="vector-toc" class="vector-toc vector-pinnable-element"> <div class="vector-pinnable-header vector-toc-pinnable-header vector-pinnable-header-pinned" data-feature-name="toc-pinned" data-pinnable-element-id="vector-toc" > <h2 class="vector-pinnable-header-label">Contents</h2> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-toc.pin">move to sidebar</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-toc.unpin">hide</button> </div> <ul class="vector-toc-contents" id="mw-panel-toc-list"> <li id="toc-mw-content-text" class="vector-toc-list-item vector-toc-level-1"> <a href="#" class="vector-toc-link"> <div class="vector-toc-text">(Top)</div> </a> </li> <li id="toc-History" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#History"> <div class="vector-toc-text"> <span class="vector-toc-numb">1</span> <span>History</span> </div> </a> <ul id="toc-History-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Marketing" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Marketing"> <div class="vector-toc-text"> <span class="vector-toc-numb">2</span> <span>Marketing</span> </div> </a> <ul id="toc-Marketing-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Varieties" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Varieties"> <div class="vector-toc-text"> <span class="vector-toc-numb">3</span> <span>Varieties</span> </div> </a> <button aria-controls="toc-Varieties-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Toggle Varieties subsection</span> </button> <ul id="toc-Varieties-sublist" class="vector-toc-list"> <li id="toc-Additional_varieties" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Additional_varieties"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.1</span> <span>Additional varieties</span> </div> </a> <ul id="toc-Additional_varieties-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-See_also" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#See_also"> <div class="vector-toc-text"> <span class="vector-toc-numb">4</span> <span>See also</span> </div> </a> <ul id="toc-See_also-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-References" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#References"> <div class="vector-toc-text"> <span class="vector-toc-numb">5</span> <span>References</span> </div> </a> <ul id="toc-References-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-External_links" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#External_links"> <div class="vector-toc-text"> <span class="vector-toc-numb">6</span> <span>External links</span> </div> </a> <ul id="toc-External_links-sublist" class="vector-toc-list"> </ul> </li> </ul> </div> </div> </nav> </div> </div> <div class="mw-content-container"> <main id="content" class="mw-body"> <header class="mw-body-header vector-page-titlebar"> <nav aria-label="Contents" class="vector-toc-landmark"> <div id="vector-page-titlebar-toc" class="vector-dropdown vector-page-titlebar-toc vector-button-flush-left" > <input type="checkbox" id="vector-page-titlebar-toc-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-titlebar-toc" class="vector-dropdown-checkbox " aria-label="Toggle the table of contents" > <label id="vector-page-titlebar-toc-label" for="vector-page-titlebar-toc-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-listBullet mw-ui-icon-wikimedia-listBullet"></span> <span class="vector-dropdown-label-text">Toggle the table of contents</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-titlebar-toc-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <h1 id="firstHeading" class="firstHeading mw-first-heading"><span class="mw-page-title-main">Kit Kats in Japan</span></h1> <div id="p-lang-btn" class="vector-dropdown mw-portlet mw-portlet-lang" > <input type="checkbox" id="p-lang-btn-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-p-lang-btn" class="vector-dropdown-checkbox mw-interlanguage-selector" aria-label="Go to an article in another language. Available in 5 languages" > <label id="p-lang-btn-label" for="p-lang-btn-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive mw-portlet-lang-heading-5" aria-hidden="true" ><span class="vector-icon mw-ui-icon-language-progressive mw-ui-icon-wikimedia-language-progressive"></span> <span class="vector-dropdown-label-text">5 languages</span> </label> <div class="vector-dropdown-content"> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="interlanguage-link interwiki-az mw-list-item"><a href="https://az.wikipedia.org/wiki/Yaponiyada_Kit_Katlar" title="Yaponiyada Kit Katlar – Azerbaijani" lang="az" hreflang="az" data-title="Yaponiyada Kit Katlar" data-language-autonym="Azərbaycanca" data-language-local-name="Azerbaijani" class="interlanguage-link-target"><span>Azərbaycanca</span></a></li><li class="interlanguage-link interwiki-id mw-list-item"><a href="https://id.wikipedia.org/wiki/Kit_Kat_di_Jepang" title="Kit Kat di Jepang – Indonesian" lang="id" hreflang="id" data-title="Kit Kat di Jepang" data-language-autonym="Bahasa Indonesia" data-language-local-name="Indonesian" class="interlanguage-link-target"><span>Bahasa Indonesia</span></a></li><li class="interlanguage-link interwiki-ms mw-list-item"><a href="https://ms.wikipedia.org/wiki/Kit_Kats_di_Jepun" title="Kit Kats di Jepun – Malay" lang="ms" hreflang="ms" data-title="Kit Kats di Jepun" data-language-autonym="Bahasa Melayu" data-language-local-name="Malay" class="interlanguage-link-target"><span>Bahasa Melayu</span></a></li><li class="interlanguage-link interwiki-no mw-list-item"><a href="https://no.wikipedia.org/wiki/Kit_Kat_i_Japan" title="Kit Kat i Japan – Norwegian Bokmål" lang="nb" hreflang="nb" data-title="Kit Kat i Japan" data-language-autonym="Norsk bokmål" data-language-local-name="Norwegian Bokmål" class="interlanguage-link-target"><span>Norsk bokmål</span></a></li><li class="interlanguage-link interwiki-pt mw-list-item"><a href="https://pt.wikipedia.org/wiki/Kit_Kats_no_Jap%C3%A3o" title="Kit Kats no Japão – Portuguese" lang="pt" hreflang="pt" data-title="Kit Kats no Japão" data-language-autonym="Português" data-language-local-name="Portuguese" class="interlanguage-link-target"><span>Português</span></a></li> </ul> <div class="after-portlet after-portlet-lang"><span class="wb-langlinks-edit wb-langlinks-link"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q23461031#sitelinks-wikipedia" title="Edit interlanguage links" class="wbc-editpage">Edit links</a></span></div> </div> </div> </div> </header> <div class="vector-page-toolbar"> <div class="vector-page-toolbar-container"> <div id="left-navigation"> <nav aria-label="Namespaces"> <div id="p-associated-pages" class="vector-menu vector-menu-tabs mw-portlet mw-portlet-associated-pages" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-nstab-main" class="selected vector-tab-noicon mw-list-item"><a href="/wiki/Kit_Kats_in_Japan" title="View the content page [c]" accesskey="c"><span>Article</span></a></li><li id="ca-talk" class="vector-tab-noicon mw-list-item"><a href="/wiki/Talk:Kit_Kats_in_Japan" rel="discussion" title="Discuss improvements to the content page [t]" accesskey="t"><span>Talk</span></a></li> </ul> </div> </div> <div id="vector-variants-dropdown" class="vector-dropdown emptyPortlet" > <input type="checkbox" id="vector-variants-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-variants-dropdown" class="vector-dropdown-checkbox " aria-label="Change language variant" > <label id="vector-variants-dropdown-label" for="vector-variants-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet" aria-hidden="true" ><span class="vector-dropdown-label-text">English</span> </label> <div class="vector-dropdown-content"> <div id="p-variants" class="vector-menu mw-portlet mw-portlet-variants emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> </div> </div> </nav> </div> <div id="right-navigation" class="vector-collapsible"> <nav aria-label="Views"> <div id="p-views" class="vector-menu vector-menu-tabs mw-portlet mw-portlet-views" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-view" class="selected vector-tab-noicon mw-list-item"><a href="/wiki/Kit_Kats_in_Japan"><span>Read</span></a></li><li id="ca-edit" class="vector-tab-noicon mw-list-item"><a href="/w/index.php?title=Kit_Kats_in_Japan&amp;action=edit" title="Edit this page [e]" accesskey="e"><span>Edit</span></a></li><li id="ca-history" class="vector-tab-noicon mw-list-item"><a href="/w/index.php?title=Kit_Kats_in_Japan&amp;action=history" title="Past revisions of this page [h]" accesskey="h"><span>View history</span></a></li> </ul> </div> </div> </nav> <nav class="vector-page-tools-landmark" aria-label="Page tools"> <div id="vector-page-tools-dropdown" class="vector-dropdown vector-page-tools-dropdown" > <input type="checkbox" id="vector-page-tools-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-tools-dropdown" class="vector-dropdown-checkbox " aria-label="Tools" > <label id="vector-page-tools-dropdown-label" for="vector-page-tools-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet" aria-hidden="true" ><span class="vector-dropdown-label-text">Tools</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-tools-unpinned-container" class="vector-unpinned-container"> <div id="vector-page-tools" class="vector-page-tools vector-pinnable-element"> <div class="vector-pinnable-header vector-page-tools-pinnable-header vector-pinnable-header-unpinned" data-feature-name="page-tools-pinned" data-pinnable-element-id="vector-page-tools" data-pinned-container-id="vector-page-tools-pinned-container" data-unpinned-container-id="vector-page-tools-unpinned-container" > <div class="vector-pinnable-header-label">Tools</div> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-page-tools.pin">move to sidebar</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-page-tools.unpin">hide</button> </div> <div id="p-cactions" class="vector-menu mw-portlet mw-portlet-cactions emptyPortlet vector-has-collapsible-items" title="More options" > <div class="vector-menu-heading"> Actions </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-more-view" class="selected vector-more-collapsible-item mw-list-item"><a href="/wiki/Kit_Kats_in_Japan"><span>Read</span></a></li><li id="ca-more-edit" class="vector-more-collapsible-item mw-list-item"><a href="/w/index.php?title=Kit_Kats_in_Japan&amp;action=edit" title="Edit this page [e]" accesskey="e"><span>Edit</span></a></li><li id="ca-more-history" class="vector-more-collapsible-item mw-list-item"><a href="/w/index.php?title=Kit_Kats_in_Japan&amp;action=history"><span>View history</span></a></li> </ul> </div> </div> <div id="p-tb" class="vector-menu mw-portlet mw-portlet-tb" > <div class="vector-menu-heading"> General </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="t-whatlinkshere" class="mw-list-item"><a href="/wiki/Special:WhatLinksHere/Kit_Kats_in_Japan" title="List of all English Wikipedia pages containing links to this page [j]" accesskey="j"><span>What links here</span></a></li><li id="t-recentchangeslinked" class="mw-list-item"><a href="/wiki/Special:RecentChangesLinked/Kit_Kats_in_Japan" rel="nofollow" title="Recent changes in pages linked from this page [k]" accesskey="k"><span>Related changes</span></a></li><li id="t-upload" class="mw-list-item"><a href="/wiki/Wikipedia:File_Upload_Wizard" title="Upload files [u]" accesskey="u"><span>Upload file</span></a></li><li id="t-specialpages" class="mw-list-item"><a href="/wiki/Special:SpecialPages" title="A list of all special pages [q]" accesskey="q"><span>Special pages</span></a></li><li id="t-permalink" class="mw-list-item"><a href="/w/index.php?title=Kit_Kats_in_Japan&amp;oldid=1238700256" title="Permanent link to this revision of this page"><span>Permanent link</span></a></li><li id="t-info" class="mw-list-item"><a href="/w/index.php?title=Kit_Kats_in_Japan&amp;action=info" title="More information about this page"><span>Page information</span></a></li><li id="t-cite" class="mw-list-item"><a href="/w/index.php?title=Special:CiteThisPage&amp;page=Kit_Kats_in_Japan&amp;id=1238700256&amp;wpFormIdentifier=titleform" title="Information on how to cite this page"><span>Cite this page</span></a></li><li id="t-urlshortener" class="mw-list-item"><a href="/w/index.php?title=Special:UrlShortener&amp;url=https%3A%2F%2Fen.wikipedia.org%2Fwiki%2FKit_Kats_in_Japan"><span>Get shortened URL</span></a></li><li id="t-urlshortener-qrcode" class="mw-list-item"><a href="/w/index.php?title=Special:QrCode&amp;url=https%3A%2F%2Fen.wikipedia.org%2Fwiki%2FKit_Kats_in_Japan"><span>Download QR code</span></a></li> </ul> </div> </div> <div id="p-coll-print_export" class="vector-menu mw-portlet mw-portlet-coll-print_export" > <div class="vector-menu-heading"> Print/export </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="coll-download-as-rl" class="mw-list-item"><a href="/w/index.php?title=Special:DownloadAsPdf&amp;page=Kit_Kats_in_Japan&amp;action=show-download-screen" title="Download this page as a PDF file"><span>Download as PDF</span></a></li><li id="t-print" class="mw-list-item"><a href="/w/index.php?title=Kit_Kats_in_Japan&amp;printable=yes" title="Printable version of this page [p]" accesskey="p"><span>Printable version</span></a></li> </ul> </div> </div> <div id="p-wikibase-otherprojects" class="vector-menu mw-portlet mw-portlet-wikibase-otherprojects" > <div class="vector-menu-heading"> In other projects </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="t-wikibase" class="wb-otherproject-link wb-otherproject-wikibase-dataitem mw-list-item"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q23461031" title="Structured data on this page hosted by Wikidata [g]" accesskey="g"><span>Wikidata item</span></a></li> </ul> </div> </div> </div> </div> </div> </div> </nav> </div> </div> </div> <div class="vector-column-end"> <div class="vector-sticky-pinned-container"> <nav class="vector-page-tools-landmark" aria-label="Page tools"> <div id="vector-page-tools-pinned-container" class="vector-pinned-container"> </div> </nav> <nav class="vector-appearance-landmark" aria-label="Appearance"> <div id="vector-appearance-pinned-container" class="vector-pinned-container"> <div id="vector-appearance" class="vector-appearance vector-pinnable-element"> <div class="vector-pinnable-header vector-appearance-pinnable-header vector-pinnable-header-pinned" data-feature-name="appearance-pinned" data-pinnable-element-id="vector-appearance" data-pinned-container-id="vector-appearance-pinned-container" data-unpinned-container-id="vector-appearance-unpinned-container" > <div class="vector-pinnable-header-label">Appearance</div> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-appearance.pin">move to sidebar</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-appearance.unpin">hide</button> </div> </div> </div> </nav> </div> </div> <div id="bodyContent" class="vector-body" aria-labelledby="firstHeading" data-mw-ve-target-container> <div class="vector-body-before-content"> <div class="mw-indicators"> </div> <div id="siteSub" class="noprint">From Wikipedia, the free encyclopedia</div> </div> <div id="contentSub"><div id="mw-content-subtitle"></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">Japanese confection variants</div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Japanese_kit_Kat_varieties.jpg" class="mw-file-description"><img alt="flavours of Kit Kats for sale, including green tea flavour, visible bottom right." src="//upload.wikimedia.org/wikipedia/commons/thumb/6/69/Japanese_kit_Kat_varieties.jpg/220px-Japanese_kit_Kat_varieties.jpg" decoding="async" width="220" height="391" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/6/69/Japanese_kit_Kat_varieties.jpg/330px-Japanese_kit_Kat_varieties.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/6/69/Japanese_kit_Kat_varieties.jpg/440px-Japanese_kit_Kat_varieties.jpg 2x" data-file-width="2250" data-file-height="4000" /></a><figcaption>A variety of exclusive Japanese Kit Kat flavors on display in a store in <a href="/wiki/Osaka" title="Osaka">Osaka</a>, Japan.</figcaption></figure> <p>There have been more than 300 limited-edition seasonal and regional flavors of <a href="/wiki/Kit_Kat" title="Kit Kat">Kit Kat</a> chocolate bars produced in Japan since 2000, many exclusive to the country.<sup id="cite_ref-CNN_Eatocracy_1-0" class="reference"><a href="#cite_note-CNN_Eatocracy-1"><span class="cite-bracket">&#91;</span>1<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-Telegraph_2015_2-0" class="reference"><a href="#cite_note-Telegraph_2015-2"><span class="cite-bracket">&#91;</span>2<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">&#91;</span>3<span class="cite-bracket">&#93;</span></a></sup> <a href="/wiki/Nestl%C3%A9" title="Nestlé">Nestlé</a>, which operates the Kit Kat brand in Japan, reports that the brand overtook <a href="/wiki/Meiji_Seika" class="mw-redirect" title="Meiji Seika">Meiji Chocolate</a> as the top-selling confectionery in Japan from 2012 to 2014.<sup id="cite_ref-Nieburg_4-0" class="reference"><a href="#cite_note-Nieburg-4"><span class="cite-bracket">&#91;</span>4<span class="cite-bracket">&#93;</span></a></sup> The company's marketing campaign, which partnered with <a href="/wiki/Japan_Post_Service" title="Japan Post Service">Japan Post</a> to sell the bar in 20,000 post offices, won an award in 2010.<sup id="cite_ref-AdAge_5-0" class="reference"><a href="#cite_note-AdAge-5"><span class="cite-bracket">&#91;</span>5<span class="cite-bracket">&#93;</span></a></sup> The campaign encouraged associations of the product's name with the <a href="/wiki/False_cognate" title="False cognate">coincidental cognate</a> <i>Kitto Katsu</i><span style="font-weight: normal"> (<span title="Japanese-language text"><span lang="ja">きっと勝つ</span></span>)</span>, translated as "You will surely win",<sup id="cite_ref-autogenerated1_6-0" class="reference"><a href="#cite_note-autogenerated1-6"><span class="cite-bracket">&#91;</span>6<span class="cite-bracket">&#93;</span></a></sup> and could be mailed as a <a href="/wiki/Good_luck_charm" class="mw-redirect" title="Good luck charm">good luck charm</a> for students ahead of <a href="/wiki/Entrance_examination" title="Entrance examination">university exams</a>.<sup id="cite_ref-Telegraph_2015_2-1" class="reference"><a href="#cite_note-Telegraph_2015-2"><span class="cite-bracket">&#91;</span>2<span class="cite-bracket">&#93;</span></a></sup> </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="History">History</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Kit_Kats_in_Japan&amp;action=edit&amp;section=1" title="Edit section: History"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:%E3%82%AD%E3%83%83%E3%83%88%E3%82%AB%E3%83%83%E3%83%88%E3%81%AB%E5%8F%97%E9%A8%93%E7%94%9F%E5%90%91%E3%81%91%E3%83%A1%E3%83%83%E3%82%BB%E3%83%BC%E3%82%B8%E5%88%BB%E3%82%93%E3%81%A7%E3%81%82%E3%82%8B%E3%82%93%E3%81%A0%E3%81%8C%E3%80%81%E3%81%AA%E3%82%93%E3%81%8B%E3%82%AD%E3%83%84%E3%81%84_(8358321632).jpg" class="mw-file-description"><img alt="An unwrapped two-bar Japanese Kit Kat with text stamped into each bar. The text reads, &quot;いつも通り!自分のペースで!&quot;" src="//upload.wikimedia.org/wikipedia/commons/thumb/d/d5/%E3%82%AD%E3%83%83%E3%83%88%E3%82%AB%E3%83%83%E3%83%88%E3%81%AB%E5%8F%97%E9%A8%93%E7%94%9F%E5%90%91%E3%81%91%E3%83%A1%E3%83%83%E3%82%BB%E3%83%BC%E3%82%B8%E5%88%BB%E3%82%93%E3%81%A7%E3%81%82%E3%82%8B%E3%82%93%E3%81%A0%E3%81%8C%E3%80%81%E3%81%AA%E3%82%93%E3%81%8B%E3%82%AD%E3%83%84%E3%81%84_%288358321632%29.jpg/220px-%E3%82%AD%E3%83%83%E3%83%88%E3%82%AB%E3%83%83%E3%83%88%E3%81%AB%E5%8F%97%E9%A8%93%E7%94%9F%E5%90%91%E3%81%91%E3%83%A1%E3%83%83%E3%82%BB%E3%83%BC%E3%82%B8%E5%88%BB%E3%82%93%E3%81%A7%E3%81%82%E3%82%8B%E3%82%93%E3%81%A0%E3%81%8C%E3%80%81%E3%81%AA%E3%82%93%E3%81%8B%E3%82%AD%E3%83%84%E3%81%84_%288358321632%29.jpg" decoding="async" width="220" height="220" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/d/d5/%E3%82%AD%E3%83%83%E3%83%88%E3%82%AB%E3%83%83%E3%83%88%E3%81%AB%E5%8F%97%E9%A8%93%E7%94%9F%E5%90%91%E3%81%91%E3%83%A1%E3%83%83%E3%82%BB%E3%83%BC%E3%82%B8%E5%88%BB%E3%82%93%E3%81%A7%E3%81%82%E3%82%8B%E3%82%93%E3%81%A0%E3%81%8C%E3%80%81%E3%81%AA%E3%82%93%E3%81%8B%E3%82%AD%E3%83%84%E3%81%84_%288358321632%29.jpg/330px-%E3%82%AD%E3%83%83%E3%83%88%E3%82%AB%E3%83%83%E3%83%88%E3%81%AB%E5%8F%97%E9%A8%93%E7%94%9F%E5%90%91%E3%81%91%E3%83%A1%E3%83%83%E3%82%BB%E3%83%BC%E3%82%B8%E5%88%BB%E3%82%93%E3%81%A7%E3%81%82%E3%82%8B%E3%82%93%E3%81%A0%E3%81%8C%E3%80%81%E3%81%AA%E3%82%93%E3%81%8B%E3%82%AD%E3%83%84%E3%81%84_%288358321632%29.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/d/d5/%E3%82%AD%E3%83%83%E3%83%88%E3%82%AB%E3%83%83%E3%83%88%E3%81%AB%E5%8F%97%E9%A8%93%E7%94%9F%E5%90%91%E3%81%91%E3%83%A1%E3%83%83%E3%82%BB%E3%83%BC%E3%82%B8%E5%88%BB%E3%82%93%E3%81%A7%E3%81%82%E3%82%8B%E3%82%93%E3%81%A0%E3%81%8C%E3%80%81%E3%81%AA%E3%82%93%E3%81%8B%E3%82%AD%E3%83%84%E3%81%84_%288358321632%29.jpg/440px-%E3%82%AD%E3%83%83%E3%83%88%E3%82%AB%E3%83%83%E3%83%88%E3%81%AB%E5%8F%97%E9%A8%93%E7%94%9F%E5%90%91%E3%81%91%E3%83%A1%E3%83%83%E3%82%BB%E3%83%BC%E3%82%B8%E5%88%BB%E3%82%93%E3%81%A7%E3%81%82%E3%82%8B%E3%82%93%E3%81%A0%E3%81%8C%E3%80%81%E3%81%AA%E3%82%93%E3%81%8B%E3%82%AD%E3%83%84%E3%81%84_%288358321632%29.jpg 2x" data-file-width="612" data-file-height="612" /></a><figcaption>A Japanese edition Kit Kat. The messages translate to "As usual!" (top) and "At your own pace!" (bottom)</figcaption></figure> <p>Kit Kats were introduced to Japan in <a href="/wiki/1973_in_Japan" title="1973 in Japan">1973</a> when British confectioner <a href="/wiki/Rowntree%27s" title="Rowntree&#39;s">Rowntree's</a> made an agreement with Japanese confectioner and restaurant owner <span title="Japanese-language text"><span lang="ja-Latn" style="font-style: normal;"><a href="/wiki/Fujiya" title="Fujiya">Fujiya</a></span></span>.<sup id="cite_ref-Telegraph_2015_2-2" class="reference"><a href="#cite_note-Telegraph_2015-2"><span class="cite-bracket">&#91;</span>2<span class="cite-bracket">&#93;</span></a></sup> In 2014, they were the top-selling confection in the country.<sup id="cite_ref-AdAge_5-1" class="reference"><a href="#cite_note-AdAge-5"><span class="cite-bracket">&#91;</span>5<span class="cite-bracket">&#93;</span></a></sup> The Kit Kat brand took the number one sales position from Meiji chocolate in 2012, though Meiji remains the leading confection company in Japan overall.<sup id="cite_ref-Nieburg_4-1" class="reference"><a href="#cite_note-Nieburg-4"><span class="cite-bracket">&#91;</span>4<span class="cite-bracket">&#93;</span></a></sup> </p><p>In 2004, the green tea flavor was introduced.<sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">&#91;</span>7<span class="cite-bracket">&#93;</span></a></sup> Since then, the product has been sold in more than 300 seasonal and regional flavors.<sup id="cite_ref-CNN_Eatocracy_1-1" class="reference"><a href="#cite_note-CNN_Eatocracy-1"><span class="cite-bracket">&#91;</span>1<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-Telegraph_2015_2-3" class="reference"><a href="#cite_note-Telegraph_2015-2"><span class="cite-bracket">&#91;</span>2<span class="cite-bracket">&#93;</span></a></sup> The top-selling flavor of the candy bar in 2010 was <a href="/wiki/Soy_sauce" title="Soy sauce">soy sauce</a>.<sup id="cite_ref-AdAge_5-2" class="reference"><a href="#cite_note-AdAge-5"><span class="cite-bracket">&#91;</span>5<span class="cite-bracket">&#93;</span></a></sup> Nestlé attributes the success of the flavor varieties to the tradition of <span title="Japanese-language text"><i lang="ja-Latn"><a href="/wiki/Souvenir" title="Souvenir">omiyage</a></i></span>, in which regional specialties are brought back for family and co-workers from trips away.<sup id="cite_ref-Guardian_Gold_8-0" class="reference"><a href="#cite_note-Guardian_Gold-8"><span class="cite-bracket">&#91;</span>8<span class="cite-bracket">&#93;</span></a></sup> The company believes the limited-edition seasonal models create a "scarcity and rarity of value" for customers.<sup id="cite_ref-Madden-inv_9-0" class="reference"><a href="#cite_note-Madden-inv-9"><span class="cite-bracket">&#91;</span>9<span class="cite-bracket">&#93;</span></a></sup> </p><p>The business model was created to solve a problem the company found in Japanese <a href="/wiki/Convenience_store" title="Convenience store">convenience stores</a>, which frequently rotated items and flavors off of shelves. By producing smaller runs of flavors, the company was better able to control its production costs.<sup id="cite_ref-Madden-inv_9-1" class="reference"><a href="#cite_note-Madden-inv-9"><span class="cite-bracket">&#91;</span>9<span class="cite-bracket">&#93;</span></a></sup> It was also economically viable in Japan because there is no initial product fee for listing new products in Japanese convenience stores.<sup id="cite_ref-Madden-inv_9-2" class="reference"><a href="#cite_note-Madden-inv-9"><span class="cite-bracket">&#91;</span>9<span class="cite-bracket">&#93;</span></a></sup> </p><p>Kit Kats in Japan are produced at Nestlé-owned factories in <span title="Japanese-language text"><span lang="ja-Latn" style="font-style: normal;"><a href="/wiki/Himeji" title="Himeji">Himeji</a></span></span> and <span title="Japanese-language text"><span lang="ja-Latn" style="font-style: normal;"><a href="/wiki/Kasumigaura,_Ibaraki" title="Kasumigaura, Ibaraki">Kasumigaura</a></span></span>. The milk chocolate used for Kit Kats is made from whole-milk powder and Nestlé buys most of its cacao beans from West Africa.<sup id="cite_ref-Rao_10-0" class="reference"><a href="#cite_note-Rao-10"><span class="cite-bracket">&#91;</span>10<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Marketing">Marketing</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Kit_Kats_in_Japan&amp;action=edit&amp;section=2" title="Edit section: Marketing"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Santetsu_36-105_01.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/c/c2/Santetsu_36-105_01.jpg/220px-Santetsu_36-105_01.jpg" decoding="async" width="220" height="156" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/c/c2/Santetsu_36-105_01.jpg/330px-Santetsu_36-105_01.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/c/c2/Santetsu_36-105_01.jpg/440px-Santetsu_36-105_01.jpg 2x" data-file-width="4703" data-file-height="3330" /></a><figcaption>A train car with Kit Kat logos in Japan</figcaption></figure> <p>Marketing for Kit Kats in Japan is believed to have benefited from the coincidental <a href="/wiki/False_cognate" title="False cognate">false cognate</a> with <span title="Japanese-language text"><i lang="ja-Latn">"Kitto Katsu"</i></span>, a phrase meaning "You will surely win" in Japanese.<sup id="cite_ref-Telegraph_2015_2-4" class="reference"><a href="#cite_note-Telegraph_2015-2"><span class="cite-bracket">&#91;</span>2<span class="cite-bracket">&#93;</span></a></sup> Some market research has shown that the brand is strongly correlated to good luck charms, particularly among students ahead of exams.<sup id="cite_ref-Telegraph_2015_2-5" class="reference"><a href="#cite_note-Telegraph_2015-2"><span class="cite-bracket">&#91;</span>2<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-Superstition_11-0" class="reference"><a href="#cite_note-Superstition-11"><span class="cite-bracket">&#91;</span>11<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-Ryall-Telegraph_12-0" class="reference"><a href="#cite_note-Ryall-Telegraph-12"><span class="cite-bracket">&#91;</span>12<span class="cite-bracket">&#93;</span></a></sup> Kit Kat's "Lucky Charm" advertising campaign in Japan won the Asian Brand Marketing Effectiveness Award in 2005.<sup id="cite_ref-Media_13-0" class="reference"><a href="#cite_note-Media-13"><span class="cite-bracket">&#91;</span>13<span class="cite-bracket">&#93;</span></a></sup> </p><p>Nestlé and the Japan Post launched a campaign in 2009, allowing people to write messages and mail the chocolate bars from 20,000 post offices.<sup id="cite_ref-Telegraph_2015_2-6" class="reference"><a href="#cite_note-Telegraph_2015-2"><span class="cite-bracket">&#91;</span>2<span class="cite-bracket">&#93;</span></a></sup> The special packages included a space to write a message of encouragement and affix a stamp. The promotional packages were sold out within a month.<sup id="cite_ref-Saven_14-0" class="reference"><a href="#cite_note-Saven-14"><span class="cite-bracket">&#91;</span>14<span class="cite-bracket">&#93;</span></a></sup> The campaign won the Media Grand Prix in 2010's <a href="/wiki/Cannes_Lions_International_Festival_of_Creativity" title="Cannes Lions International Festival of Creativity">Cannes Lions</a> International Advertising Festival.<sup id="cite_ref-AdAge_5-3" class="reference"><a href="#cite_note-AdAge-5"><span class="cite-bracket">&#91;</span>5<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Varieties">Varieties</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Kit_Kats_in_Japan&amp;action=edit&amp;section=3" title="Edit section: Varieties"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Kit_Kat_Strawberry_with_packaging.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/en/thumb/8/81/Kit_Kat_Strawberry_with_packaging.jpg/220px-Kit_Kat_Strawberry_with_packaging.jpg" decoding="async" width="220" height="160" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/8/81/Kit_Kat_Strawberry_with_packaging.jpg/330px-Kit_Kat_Strawberry_with_packaging.jpg 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/8/81/Kit_Kat_Strawberry_with_packaging.jpg/440px-Kit_Kat_Strawberry_with_packaging.jpg 2x" data-file-width="1736" data-file-height="1262" /></a><figcaption>Japanese Strawberry Kit Kat bar</figcaption></figure> <p>The Kit Kat Chocolatory, with recipes designed by chef <span title="Japanese-language text"><span lang="ja-Latn" style="font-style: normal;">Yasumasa Takagi</span></span>, opened in 2014, and had expanded to seven branches by 2015. The company claims it has served more than 1 million customers and earned more than 2 billion yen.<sup id="cite_ref-Telegraph_2015_2-7" class="reference"><a href="#cite_note-Telegraph_2015-2"><span class="cite-bracket">&#91;</span>2<span class="cite-bracket">&#93;</span></a></sup> These shops sell high-end Kit Kat products such as raspberry-infused dark chocolate, orange-chocolate rum, <a href="/wiki/Cherry_blossom" title="Cherry blossom">cherry blossom</a> and <a href="/wiki/Matcha" title="Matcha">green tea</a>.<sup id="cite_ref-Telegraph_2015_2-8" class="reference"><a href="#cite_note-Telegraph_2015-2"><span class="cite-bracket">&#91;</span>2<span class="cite-bracket">&#93;</span></a></sup> A variety of <span title="Japanese-language text"><span lang="ja-Latn" style="font-style: normal;">Takagi</span></span>'s flavors have been introduced as seasonal products, including flavors such as plum, passion fruit, chilli, ginger and kinako soybean powder.<sup id="cite_ref-Telegraph_2015_2-9" class="reference"><a href="#cite_note-Telegraph_2015-2"><span class="cite-bracket">&#91;</span>2<span class="cite-bracket">&#93;</span></a></sup> In 2016, Nestlé introduced a <span title="Japanese-language text"><i lang="ja-Latn"><a href="/wiki/Sake" title="Sake">sake</a></i></span> Kit Kat, which combines <span title="Japanese-language text"><i lang="ja-Latn">sake</i></span> powder with white chocolate.<sup id="cite_ref-SakeMcGee_15-0" class="reference"><a href="#cite_note-SakeMcGee-15"><span class="cite-bracket">&#91;</span>15<span class="cite-bracket">&#93;</span></a></sup> </p><p>Some varieties are restricted to a specific region associated with that particular bar.<sup id="cite_ref-AdAge_5-4" class="reference"><a href="#cite_note-AdAge-5"><span class="cite-bracket">&#91;</span>5<span class="cite-bracket">&#93;</span></a></sup> Others are limited-run varieties, with excess supply saved for year-end "<a href="/wiki/Fukubukuro" title="Fukubukuro">happy bag</a>" specials.<sup id="cite_ref-AdAge_5-5" class="reference"><a href="#cite_note-AdAge-5"><span class="cite-bracket">&#91;</span>5<span class="cite-bracket">&#93;</span></a></sup> In 2015, 500 single-finger bitter chocolate bars were sold with <a href="/wiki/Gold_leaf" title="Gold leaf">gold leaf</a> wrapping for about $16 in high-end retail shops.<sup id="cite_ref-Guardian_Gold_8-1" class="reference"><a href="#cite_note-Guardian_Gold-8"><span class="cite-bracket">&#91;</span>8<span class="cite-bracket">&#93;</span></a></sup> </p><p>Notable varieties include <span title="Japanese-language text"><i lang="ja-Latn"><a href="/wiki/Red_bean_paste" title="Red bean paste">adzuki</a></i></span> (red bean),<sup id="cite_ref-Telegraph_2015_2-10" class="reference"><a href="#cite_note-Telegraph_2015-2"><span class="cite-bracket">&#91;</span>2<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-:0_16-0" class="reference"><a href="#cite_note-:0-16"><span class="cite-bracket">&#91;</span>16<span class="cite-bracket">&#93;</span></a></sup> <span title="Japanese-language text"><i lang="ja-Latn">beni imo</i></span> (purple sweet potato),<sup id="cite_ref-Telegraph_2015_2-11" class="reference"><a href="#cite_note-Telegraph_2015-2"><span class="cite-bracket">&#91;</span>2<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-:0_16-1" class="reference"><a href="#cite_note-:0-16"><span class="cite-bracket">&#91;</span>16<span class="cite-bracket">&#93;</span></a></sup> brown sugar syrup,<sup id="cite_ref-Telegraph_2015_2-12" class="reference"><a href="#cite_note-Telegraph_2015-2"><span class="cite-bracket">&#91;</span>2<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-:0_16-2" class="reference"><a href="#cite_note-:0-16"><span class="cite-bracket">&#91;</span>16<span class="cite-bracket">&#93;</span></a></sup> <span title="Japanese-language text"><i lang="ja-Latn">matcha</i></span> (green tea),<sup id="cite_ref-Telegraph_2015_2-13" class="reference"><a href="#cite_note-Telegraph_2015-2"><span class="cite-bracket">&#91;</span>2<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-:1_17-0" class="reference"><a href="#cite_note-:1-17"><span class="cite-bracket">&#91;</span>17<span class="cite-bracket">&#93;</span></a></sup> and soy sauce.<sup id="cite_ref-:1_17-1" class="reference"><a href="#cite_note-:1-17"><span class="cite-bracket">&#91;</span>17<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-NPR_18-0" class="reference"><a href="#cite_note-NPR-18"><span class="cite-bracket">&#91;</span>18<span class="cite-bracket">&#93;</span></a></sup> </p><p>The cafe shop Pronto has introduced <a href="/wiki/Croissant" title="Croissant">croissants</a> incorporating Kit Kats.<sup id="cite_ref-Telegraph_2015_2-14" class="reference"><a href="#cite_note-Telegraph_2015-2"><span class="cite-bracket">&#91;</span>2<span class="cite-bracket">&#93;</span></a></sup> Pizza chains Napoli <span title="Japanese-language text"><span lang="ja-Latn" style="font-style: normal;">no Kama</span></span> and Strawberry Cones introduced dessert pizzas with bakeable Kit Kat toppings in March 2014.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">&#91;<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (March 2020)">citation needed</span></a></i>&#93;</sup> </p><p>In October 2018, Nestle opened a Kit Kat store at <a href="/wiki/Namba_Station" title="Namba Station">Namba Station</a> in <a href="/wiki/Osaka" title="Osaka">Osaka</a>.<sup id="cite_ref-autogenerated1_6-1" class="reference"><a href="#cite_note-autogenerated1-6"><span class="cite-bracket">&#91;</span>6<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Additional_varieties">Additional varieties</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Kit_Kats_in_Japan&amp;action=edit&amp;section=4" title="Edit section: Additional varieties"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1184024115">.mw-parser-output .div-col{margin-top:0.3em;column-width:30em}.mw-parser-output .div-col-small{font-size:90%}.mw-parser-output .div-col-rules{column-rule:1px solid #aaa}.mw-parser-output .div-col dl,.mw-parser-output .div-col ol,.mw-parser-output .div-col ul{margin-top:0}.mw-parser-output .div-col li,.mw-parser-output .div-col dd{page-break-inside:avoid;break-inside:avoid-column}</style><div class="div-col" style="column-width: 15em;"> <ul><li>Apple<sup id="cite_ref-:0_16-3" class="reference"><a href="#cite_note-:0-16"><span class="cite-bracket">&#91;</span>16<span class="cite-bracket">&#93;</span></a></sup></li> <li><span title="Japanese-language text"><i lang="ja-Latn"><a href="/wiki/Amazake" title="Amazake">Amazake</a></i></span><sup id="cite_ref-19" class="reference"><a href="#cite_note-19"><span class="cite-bracket">&#91;</span>19<span class="cite-bracket">&#93;</span></a></sup></li> <li>Bakeable custard<sup id="cite_ref-LATimes_20-0" class="reference"><a href="#cite_note-LATimes-20"><span class="cite-bracket">&#91;</span>20<span class="cite-bracket">&#93;</span></a></sup></li> <li>Baked potato<sup id="cite_ref-Telegraph_2015_2-15" class="reference"><a href="#cite_note-Telegraph_2015-2"><span class="cite-bracket">&#91;</span>2<span class="cite-bracket">&#93;</span></a></sup></li> <li>Banana<sup id="cite_ref-:1_17-2" class="reference"><a href="#cite_note-:1-17"><span class="cite-bracket">&#91;</span>17<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-NPR_18-1" class="reference"><a href="#cite_note-NPR-18"><span class="cite-bracket">&#91;</span>18<span class="cite-bracket">&#93;</span></a></sup></li> <li><a href="/wiki/Black_tea" title="Black tea">Black tea</a><sup id="cite_ref-:1_17-3" class="reference"><a href="#cite_note-:1-17"><span class="cite-bracket">&#91;</span>17<span class="cite-bracket">&#93;</span></a></sup></li> <li>Blueberry cheesecake<sup id="cite_ref-Telegraph_2015_2-16" class="reference"><a href="#cite_note-Telegraph_2015-2"><span class="cite-bracket">&#91;</span>2<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-:0_16-4" class="reference"><a href="#cite_note-:0-16"><span class="cite-bracket">&#91;</span>16<span class="cite-bracket">&#93;</span></a></sup></li> <li>Brown sugar syrup<sup id="cite_ref-Telegraph_2015_2-17" class="reference"><a href="#cite_note-Telegraph_2015-2"><span class="cite-bracket">&#91;</span>2<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-:0_16-5" class="reference"><a href="#cite_note-:0-16"><span class="cite-bracket">&#91;</span>16<span class="cite-bracket">&#93;</span></a></sup></li> <li>Butter<sup id="cite_ref-SoraNews24_21-0" class="reference"><a href="#cite_note-SoraNews24-21"><span class="cite-bracket">&#91;</span>21<span class="cite-bracket">&#93;</span></a></sup></li> <li><a href="/wiki/Caf%C3%A9_au_lait" title="Café au lait">Café au lait</a><sup id="cite_ref-NPR_18-2" class="reference"><a href="#cite_note-NPR-18"><span class="cite-bracket">&#91;</span>18<span class="cite-bracket">&#93;</span></a></sup></li> <li><a href="/wiki/Cantaloupe" title="Cantaloupe">Cantaloupe</a><sup id="cite_ref-NPR_18-3" class="reference"><a href="#cite_note-NPR-18"><span class="cite-bracket">&#91;</span>18<span class="cite-bracket">&#93;</span></a></sup></li> <li><a href="/wiki/Cappuccino" title="Cappuccino">Cappuccino</a><sup id="cite_ref-Telegraph_2015_2-18" class="reference"><a href="#cite_note-Telegraph_2015-2"><span class="cite-bracket">&#91;</span>2<span class="cite-bracket">&#93;</span></a></sup></li> <li>Caramel macchiato McFlurry<sup id="cite_ref-:0_16-6" class="reference"><a href="#cite_note-:0-16"><span class="cite-bracket">&#91;</span>16<span class="cite-bracket">&#93;</span></a></sup></li> <li>Cherry<sup id="cite_ref-AdAge_5-6" class="reference"><a href="#cite_note-AdAge-5"><span class="cite-bracket">&#91;</span>5<span class="cite-bracket">&#93;</span></a></sup></li> <li>Cherry blossom green tea latte<sup id="cite_ref-AVClub-Modell_22-0" class="reference"><a href="#cite_note-AVClub-Modell-22"><span class="cite-bracket">&#91;</span>22<span class="cite-bracket">&#93;</span></a></sup></li> <li>Cherry blossom <span title="Japanese-language text"><i lang="ja-Latn"><a href="/wiki/Mochi" title="Mochi">mochi</a></i></span></li> <li>Chestnut<sup id="cite_ref-:0_16-7" class="reference"><a href="#cite_note-:0-16"><span class="cite-bracket">&#91;</span>16<span class="cite-bracket">&#93;</span></a></sup></li> <li><a href="/wiki/Chocolate_bananas" class="mw-redirect" title="Chocolate bananas">Chocobanana</a><sup id="cite_ref-Telegraph_2015_2-19" class="reference"><a href="#cite_note-Telegraph_2015-2"><span class="cite-bracket">&#91;</span>2<span class="cite-bracket">&#93;</span></a></sup></li> <li>Cinnamon cookie<sup id="cite_ref-Telegraph_2015_2-20" class="reference"><a href="#cite_note-Telegraph_2015-2"><span class="cite-bracket">&#91;</span>2<span class="cite-bracket">&#93;</span></a></sup></li> <li>Citrus golden blend<sup id="cite_ref-Telegraph_2015_2-21" class="reference"><a href="#cite_note-Telegraph_2015-2"><span class="cite-bracket">&#91;</span>2<span class="cite-bracket">&#93;</span></a></sup></li> <li>Corn<sup id="cite_ref-NPR_18-4" class="reference"><a href="#cite_note-NPR-18"><span class="cite-bracket">&#91;</span>18<span class="cite-bracket">&#93;</span></a></sup></li> <li><a href="/wiki/Cough_Drop" class="mw-redirect" title="Cough Drop">Cough Drop</a><sup id="cite_ref-McGee_23-0" class="reference"><a href="#cite_note-McGee-23"><span class="cite-bracket">&#91;</span>23<span class="cite-bracket">&#93;</span></a></sup></li> <li><a href="/wiki/Cr%C3%A8me_br%C3%BBl%C3%A9e" title="Crème brûlée">Crème brûlée</a><sup id="cite_ref-NPR_18-5" class="reference"><a href="#cite_note-NPR-18"><span class="cite-bracket">&#91;</span>18<span class="cite-bracket">&#93;</span></a></sup></li> <li>Double cookie<sup id="cite_ref-LATimes_20-1" class="reference"><a href="#cite_note-LATimes-20"><span class="cite-bracket">&#91;</span>20<span class="cite-bracket">&#93;</span></a></sup></li> <li><span title="Japanese-language text"><i lang="ja-Latn"><a href="/wiki/Edamame" title="Edamame">Edamame</a></i></span><sup id="cite_ref-Telegraph_2015_2-22" class="reference"><a href="#cite_note-Telegraph_2015-2"><span class="cite-bracket">&#91;</span>2<span class="cite-bracket">&#93;</span></a></sup></li> <li>European cheese<sup id="cite_ref-AVClub-Modell_22-1" class="reference"><a href="#cite_note-AVClub-Modell-22"><span class="cite-bracket">&#91;</span>22<span class="cite-bracket">&#93;</span></a></sup></li> <li>Exotic Tokyo<sup id="cite_ref-:1_17-4" class="reference"><a href="#cite_note-:1-17"><span class="cite-bracket">&#91;</span>17<span class="cite-bracket">&#93;</span></a></sup></li> <li>Fruit parfait<sup id="cite_ref-Telegraph_2015_2-23" class="reference"><a href="#cite_note-Telegraph_2015-2"><span class="cite-bracket">&#91;</span>2<span class="cite-bracket">&#93;</span></a></sup></li> <li>Ginger ale<sup id="cite_ref-NPR_18-6" class="reference"><a href="#cite_note-NPR-18"><span class="cite-bracket">&#91;</span>18<span class="cite-bracket">&#93;</span></a></sup></li> <li>Golden citrus<sup id="cite_ref-NPR_18-7" class="reference"><a href="#cite_note-NPR-18"><span class="cite-bracket">&#91;</span>18<span class="cite-bracket">&#93;</span></a></sup></li> <li>Green bean<sup id="cite_ref-AdAge_5-7" class="reference"><a href="#cite_note-AdAge-5"><span class="cite-bracket">&#91;</span>5<span class="cite-bracket">&#93;</span></a></sup></li> <li><span title="Japanese-language text"><i lang="ja-Latn"><a href="/wiki/H%C5%8Djicha" title="Hōjicha">Hōjicha</a></i></span><sup id="cite_ref-Telegraph_2015_2-24" class="reference"><a href="#cite_note-Telegraph_2015-2"><span class="cite-bracket">&#91;</span>2<span class="cite-bracket">&#93;</span></a></sup></li> <li><span title="Japanese-language text"><span lang="ja-Latn" style="font-style: normal;"><a href="/wiki/Hokkaido" title="Hokkaido">Hokkaido</a></span></span> cheese and chocolate<sup id="cite_ref-CNN_Eatocracy_1-2" class="reference"><a href="#cite_note-CNN_Eatocracy-1"><span class="cite-bracket">&#91;</span>1<span class="cite-bracket">&#93;</span></a></sup></li> <li><span title="Japanese-language text"><span lang="ja-Latn" style="font-style: normal;">Hokkaido</span></span> melon with <a href="/wiki/Mascarpone" title="Mascarpone">mascarpone</a> cheese<sup id="cite_ref-24" class="reference"><a href="#cite_note-24"><span class="cite-bracket">&#91;</span>24<span class="cite-bracket">&#93;</span></a></sup></li> <li><span title="Japanese-language text"><span lang="ja-Latn" style="font-style: normal;">Hokkaido</span></span> roasted corn<sup id="cite_ref-CNN_Eatocracy_1-3" class="reference"><a href="#cite_note-CNN_Eatocracy-1"><span class="cite-bracket">&#91;</span>1<span class="cite-bracket">&#93;</span></a></sup></li> <li>Hot Japanese chili<sup id="cite_ref-Telegraph_2015_2-25" class="reference"><a href="#cite_note-Telegraph_2015-2"><span class="cite-bracket">&#91;</span>2<span class="cite-bracket">&#93;</span></a></sup></li> <li><span title="Japanese-language text"><span lang="ja-Latn" style="font-style: normal;"><a href="/wiki/Kinako" title="Kinako">Kinako</a></span></span><sup id="cite_ref-NPR_18-8" class="reference"><a href="#cite_note-NPR-18"><span class="cite-bracket">&#91;</span>18<span class="cite-bracket">&#93;</span></a></sup></li> <li><span title="Japanese-language text"><span lang="ja-Latn" style="font-style: normal;">Kobe</span></span> pudding<sup id="cite_ref-Guardian_Gold_8-2" class="reference"><a href="#cite_note-Guardian_Gold-8"><span class="cite-bracket">&#91;</span>8<span class="cite-bracket">&#93;</span></a></sup></li></ul> <ul><li><span title="Japanese-language text"><i lang="ja-Latn">Kuchidoke kakao</i></span><sup id="cite_ref-LATimes_20-2" class="reference"><a href="#cite_note-LATimes-20"><span class="cite-bracket">&#91;</span>20<span class="cite-bracket">&#93;</span></a></sup></li> <li>Lemon cheesecake<sup id="cite_ref-:2_25-0" class="reference"><a href="#cite_note-:2-25"><span class="cite-bracket">&#91;</span>25<span class="cite-bracket">&#93;</span></a></sup></li> <li>Maple<sup id="cite_ref-LATimes_20-3" class="reference"><a href="#cite_note-LATimes-20"><span class="cite-bracket">&#91;</span>20<span class="cite-bracket">&#93;</span></a></sup></li> <li>Melon and cheese<sup id="cite_ref-meloncheese_26-0" class="reference"><a href="#cite_note-meloncheese-26"><span class="cite-bracket">&#91;</span>26<span class="cite-bracket">&#93;</span></a></sup></li> <li><a href="/wiki/Miso_soup" title="Miso soup">Miso soup</a><sup id="cite_ref-Madden-inv_9-3" class="reference"><a href="#cite_note-Madden-inv-9"><span class="cite-bracket">&#91;</span>9<span class="cite-bracket">&#93;</span></a></sup></li> <li><a href="/wiki/Muscat_of_Alexandria" title="Muscat of Alexandria">Muscat of Alexandria</a><sup id="cite_ref-:0_16-8" class="reference"><a href="#cite_note-:0-16"><span class="cite-bracket">&#91;</span>16<span class="cite-bracket">&#93;</span></a></sup></li> <li><a href="/wiki/Sweet_potato" title="Sweet potato">Okinawa sweet potato</a><sup id="cite_ref-Guardian_Gold_8-3" class="reference"><a href="#cite_note-Guardian_Gold-8"><span class="cite-bracket">&#91;</span>8<span class="cite-bracket">&#93;</span></a></sup></li> <li>Oreo ice cream<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">&#91;<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (October 2019)">citation needed</span></a></i>&#93;</sup></li> <li><a href="/wiki/Pear" title="Pear">Pear</a><sup id="cite_ref-Telegraph_2015_2-26" class="reference"><a href="#cite_note-Telegraph_2015-2"><span class="cite-bracket">&#91;</span>2<span class="cite-bracket">&#93;</span></a></sup></li> <li><a href="/wiki/Pumpkin" title="Pumpkin">Pumpkin</a><sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">&#91;<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (July 2019)">citation needed</span></a></i>&#93;</sup></li> <li><span title="Japanese-language text"><i lang="ja-Latn"><a href="/wiki/Ramune" title="Ramune">Ramune</a></i></span> soda<sup id="cite_ref-LATimes_20-4" class="reference"><a href="#cite_note-LATimes-20"><span class="cite-bracket">&#91;</span>20<span class="cite-bracket">&#93;</span></a></sup></li> <li>Raspberry passionfruit<sup id="cite_ref-LATimes_20-5" class="reference"><a href="#cite_note-LATimes-20"><span class="cite-bracket">&#91;</span>20<span class="cite-bracket">&#93;</span></a></sup></li> <li>Red potato<sup id="cite_ref-AdAge_5-8" class="reference"><a href="#cite_note-AdAge-5"><span class="cite-bracket">&#91;</span>5<span class="cite-bracket">&#93;</span></a></sup></li> <li><span title="Japanese-language text"><span lang="ja-Latn" style="font-style: normal;"><a href="/wiki/Rilakkuma" title="Rilakkuma">Rilakkuma</a></span></span> <a href="/wiki/Hotcake" class="mw-redirect" title="Hotcake">hotcake</a><sup id="cite_ref-AVClub-Modell_22-2" class="reference"><a href="#cite_note-AVClub-Modell-22"><span class="cite-bracket">&#91;</span>22<span class="cite-bracket">&#93;</span></a></sup></li> <li><a href="/wiki/Rock_salt" class="mw-redirect" title="Rock salt">Rock salt</a><sup id="cite_ref-:0_16-9" class="reference"><a href="#cite_note-:0-16"><span class="cite-bracket">&#91;</span>16<span class="cite-bracket">&#93;</span></a></sup></li> <li>Royal milk tea<sup id="cite_ref-LAWeekly_27-0" class="reference"><a href="#cite_note-LAWeekly-27"><span class="cite-bracket">&#91;</span>27<span class="cite-bracket">&#93;</span></a></sup></li> <li>Ruby chocolate<sup id="cite_ref-Nestlé_KitKat_Japan_28-0" class="reference"><a href="#cite_note-Nestlé_KitKat_Japan-28"><span class="cite-bracket">&#91;</span>28<span class="cite-bracket">&#93;</span></a></sup></li> <li><span title="Japanese-language text"><i lang="ja-Latn">Sake</i></span><sup id="cite_ref-SakeMcGee_15-1" class="reference"><a href="#cite_note-SakeMcGee-15"><span class="cite-bracket">&#91;</span>15<span class="cite-bracket">&#93;</span></a></sup></li> <li>Sakura and Soybean Powder<sup id="cite_ref-:0_16-10" class="reference"><a href="#cite_note-:0-16"><span class="cite-bracket">&#91;</span>16<span class="cite-bracket">&#93;</span></a></sup></li> <li>Salt and caramel<sup id="cite_ref-:0_16-11" class="reference"><a href="#cite_note-:0-16"><span class="cite-bracket">&#91;</span>16<span class="cite-bracket">&#93;</span></a></sup></li> <li><span title="Japanese-language text"><i lang="ja-Latn"><a href="/wiki/Citrus_depressa" title="Citrus depressa">Shikuwasa</a></i></span><sup id="cite_ref-29" class="reference"><a href="#cite_note-29"><span class="cite-bracket">&#91;</span>29<span class="cite-bracket">&#93;</span></a></sup></li> <li><span title="Japanese-language text"><span lang="ja-Latn" style="font-style: normal;"><a href="/wiki/Shinshu" class="mw-redirect" title="Shinshu">Shinshu</a></span></span> apple<sup id="cite_ref-Telegraph_2015_2-27" class="reference"><a href="#cite_note-Telegraph_2015-2"><span class="cite-bracket">&#91;</span>2<span class="cite-bracket">&#93;</span></a></sup></li> <li><a href="/wiki/Soy_flour" class="mw-redirect" title="Soy flour">Soy flour</a><sup id="cite_ref-:1_17-5" class="reference"><a href="#cite_note-:1-17"><span class="cite-bracket">&#91;</span>17<span class="cite-bracket">&#93;</span></a></sup></li> <li><a href="/wiki/Soy_sauce" title="Soy sauce">Soy sauce</a><sup id="cite_ref-:1_17-6" class="reference"><a href="#cite_note-:1-17"><span class="cite-bracket">&#91;</span>17<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-NPR_18-9" class="reference"><a href="#cite_note-NPR-18"><span class="cite-bracket">&#91;</span>18<span class="cite-bracket">&#93;</span></a></sup></li> <li><a href="/wiki/Strawberry" title="Strawberry">Strawberry</a><sup id="cite_ref-Telegraph_2015_2-28" class="reference"><a href="#cite_note-Telegraph_2015-2"><span class="cite-bracket">&#91;</span>2<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-:1_17-7" class="reference"><a href="#cite_note-:1-17"><span class="cite-bracket">&#91;</span>17<span class="cite-bracket">&#93;</span></a></sup></li> <li>Strawberry cheesecake<sup id="cite_ref-:0_16-12" class="reference"><a href="#cite_note-:0-16"><span class="cite-bracket">&#91;</span>16<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-NPR_18-10" class="reference"><a href="#cite_note-NPR-18"><span class="cite-bracket">&#91;</span>18<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-AVClub-Modell_22-3" class="reference"><a href="#cite_note-AVClub-Modell-22"><span class="cite-bracket">&#91;</span>22<span class="cite-bracket">&#93;</span></a></sup></li> <li>Sweet pudding<sup id="cite_ref-:0_16-13" class="reference"><a href="#cite_note-:0-16"><span class="cite-bracket">&#91;</span>16<span class="cite-bracket">&#93;</span></a></sup></li> <li><a href="/wiki/Tokyo_Banana" title="Tokyo Banana">Tokyo Banana</a><sup id="cite_ref-Murai_30-0" class="reference"><a href="#cite_note-Murai-30"><span class="cite-bracket">&#91;</span>30<span class="cite-bracket">&#93;</span></a></sup></li> <li>Triple berry swirl<sup id="cite_ref-:0_16-14" class="reference"><a href="#cite_note-:0-16"><span class="cite-bracket">&#91;</span>16<span class="cite-bracket">&#93;</span></a></sup></li> <li>Vegetable juice<sup id="cite_ref-LATimes_20-6" class="reference"><a href="#cite_note-LATimes-20"><span class="cite-bracket">&#91;</span>20<span class="cite-bracket">&#93;</span></a></sup></li> <li><span title="Japanese-language text"><i lang="ja-Latn"><a href="/wiki/Wasabi" title="Wasabi">Wasabi</a></i></span><sup id="cite_ref-CNN_Eatocracy_1-4" class="reference"><a href="#cite_note-CNN_Eatocracy-1"><span class="cite-bracket">&#91;</span>1<span class="cite-bracket">&#93;</span></a></sup></li> <li><a href="/wiki/Watermelon" title="Watermelon">Watermelon</a><sup id="cite_ref-:0_16-15" class="reference"><a href="#cite_note-:0-16"><span class="cite-bracket">&#91;</span>16<span class="cite-bracket">&#93;</span></a></sup></li> <li><span title="Japanese-language text"><span lang="ja-Latn" style="font-style: normal;"><a href="/wiki/Yokohama" title="Yokohama">Yokohama</a></span></span> cheesecake<sup id="cite_ref-Guardian_Gold_8-4" class="reference"><a href="#cite_note-Guardian_Gold-8"><span class="cite-bracket">&#91;</span>8<span class="cite-bracket">&#93;</span></a></sup></li> <li><span title="Japanese-language text"><span lang="ja-Latn" style="font-style: normal;"><a href="/wiki/Yubari_King" title="Yubari King">Yūbari</a></span></span> melon<sup id="cite_ref-AdAge_5-9" class="reference"><a href="#cite_note-AdAge-5"><span class="cite-bracket">&#91;</span>5<span class="cite-bracket">&#93;</span></a></sup></li> <li><a href="/wiki/Yuzu" title="Yuzu">Yuzu</a><sup id="cite_ref-AdAge_5-10" class="reference"><a href="#cite_note-AdAge-5"><span class="cite-bracket">&#91;</span>5<span class="cite-bracket">&#93;</span></a></sup></li></ul></div> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Kit_Kats_in_Japan&amp;action=edit&amp;section=5" title="Edit section: See also"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a href="/wiki/Omiyage" title="Omiyage">Omiyage</a></li> <li><a href="/wiki/Meibutsu" title="Meibutsu">Meibutsu</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Kit_Kats_in_Japan&amp;action=edit&amp;section=6" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist reflist-columns references-column-width" style="column-width: 30em;"> <ol class="references"> <li id="cite_note-CNN_Eatocracy-1"><span class="mw-cite-backlink">^ <a href="#cite_ref-CNN_Eatocracy_1-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-CNN_Eatocracy_1-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-CNN_Eatocracy_1-2"><sup><i><b>c</b></i></sup></a> <a href="#cite_ref-CNN_Eatocracy_1-3"><sup><i><b>d</b></i></sup></a> <a href="#cite_ref-CNN_Eatocracy_1-4"><sup><i><b>e</b></i></sup></a></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite id="CITEREFIrvine2012" class="citation web cs1">Irvine, Dean (2 February 2012). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20160208054752/http://eatocracy.cnn.com/2012/02/02/how-did-kit-kat-became-king-of-candy-in-japan/?hpt=hp_bn8">"How did Kit Kat become king of candy in Japan?"</a>. <i>Eatocracy at CNN</i>. CNN. Archived from <a rel="nofollow" class="external text" href="http://eatocracy.cnn.com/2012/02/02/how-did-kit-kat-became-king-of-candy-in-japan/?hpt=hp_bn8">the original</a> on 8 February 2016<span class="reference-accessdate">. Retrieved <span class="nowrap">10 February</span> 2016</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Eatocracy+at+CNN&amp;rft.atitle=How+did+Kit+Kat+become+king+of+candy+in+Japan%3F&amp;rft.date=2012-02-02&amp;rft.aulast=Irvine&amp;rft.aufirst=Dean&amp;rft_id=http%3A%2F%2Featocracy.cnn.com%2F2012%2F02%2F02%2Fhow-did-kit-kat-became-king-of-candy-in-japan%2F%3Fhpt%3Dhp_bn8&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AKit+Kats+in+Japan" class="Z3988"></span></span> </li> <li id="cite_note-Telegraph_2015-2"><span class="mw-cite-backlink">^ <a href="#cite_ref-Telegraph_2015_2-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-Telegraph_2015_2-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-Telegraph_2015_2-2"><sup><i><b>c</b></i></sup></a> <a href="#cite_ref-Telegraph_2015_2-3"><sup><i><b>d</b></i></sup></a> <a href="#cite_ref-Telegraph_2015_2-4"><sup><i><b>e</b></i></sup></a> <a href="#cite_ref-Telegraph_2015_2-5"><sup><i><b>f</b></i></sup></a> <a href="#cite_ref-Telegraph_2015_2-6"><sup><i><b>g</b></i></sup></a> <a href="#cite_ref-Telegraph_2015_2-7"><sup><i><b>h</b></i></sup></a> <a href="#cite_ref-Telegraph_2015_2-8"><sup><i><b>i</b></i></sup></a> <a href="#cite_ref-Telegraph_2015_2-9"><sup><i><b>j</b></i></sup></a> <a href="#cite_ref-Telegraph_2015_2-10"><sup><i><b>k</b></i></sup></a> <a href="#cite_ref-Telegraph_2015_2-11"><sup><i><b>l</b></i></sup></a> <a href="#cite_ref-Telegraph_2015_2-12"><sup><i><b>m</b></i></sup></a> <a href="#cite_ref-Telegraph_2015_2-13"><sup><i><b>n</b></i></sup></a> <a href="#cite_ref-Telegraph_2015_2-14"><sup><i><b>o</b></i></sup></a> <a href="#cite_ref-Telegraph_2015_2-15"><sup><i><b>p</b></i></sup></a> <a href="#cite_ref-Telegraph_2015_2-16"><sup><i><b>q</b></i></sup></a> <a href="#cite_ref-Telegraph_2015_2-17"><sup><i><b>r</b></i></sup></a> <a href="#cite_ref-Telegraph_2015_2-18"><sup><i><b>s</b></i></sup></a> <a href="#cite_ref-Telegraph_2015_2-19"><sup><i><b>t</b></i></sup></a> <a href="#cite_ref-Telegraph_2015_2-20"><sup><i><b>u</b></i></sup></a> <a href="#cite_ref-Telegraph_2015_2-21"><sup><i><b>v</b></i></sup></a> <a href="#cite_ref-Telegraph_2015_2-22"><sup><i><b>w</b></i></sup></a> <a href="#cite_ref-Telegraph_2015_2-23"><sup><i><b>x</b></i></sup></a> <a href="#cite_ref-Telegraph_2015_2-24"><sup><i><b>y</b></i></sup></a> <a href="#cite_ref-Telegraph_2015_2-25"><sup><i><b>z</b></i></sup></a> <a href="#cite_ref-Telegraph_2015_2-26"><sup><i><b>aa</b></i></sup></a> <a href="#cite_ref-Telegraph_2015_2-27"><sup><i><b>ab</b></i></sup></a> <a href="#cite_ref-Telegraph_2015_2-28"><sup><i><b>ac</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFDemetriou2015" class="citation web cs1">Demetriou, Danielle (12 December 2015). <a rel="nofollow" class="external text" href="https://www.telegraph.co.uk/food-and-drink/features/how-the-kitkat-became-a-phenomenon-in-japan/">"How the KitKat became a phenomenon in Japan"</a>. <i>Telegraph.co.uk</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20151214022458/http://www.telegraph.co.uk/food-and-drink/features/how-the-kitkat-became-a-phenomenon-in-japan/">Archived</a> from the original on 14 December 2015<span class="reference-accessdate">. Retrieved <span class="nowrap">10 February</span> 2016</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Telegraph.co.uk&amp;rft.atitle=How+the+KitKat+became+a+phenomenon+in+Japan&amp;rft.date=2015-12-12&amp;rft.aulast=Demetriou&amp;rft.aufirst=Danielle&amp;rft_id=https%3A%2F%2Fwww.telegraph.co.uk%2Ffood-and-drink%2Ffeatures%2Fhow-the-kitkat-became-a-phenomenon-in-japan%2F&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AKit+Kats+in+Japan" class="Z3988"></span></span> </li> <li id="cite_note-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-3">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://kitkatflavors.com/japanese-kit-kat-flavors-list/">"Japanese Kit Kat Flavors List"</a>. July 7, 2023. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230604093551/https://kitkatflavors.com/japanese-kit-kat-flavors-list/">Archived</a> from the original on June 4, 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">July 7,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=unknown&amp;rft.btitle=Japanese+Kit+Kat+Flavors+List&amp;rft.date=2023-07-07&amp;rft_id=https%3A%2F%2Fkitkatflavors.com%2Fjapanese-kit-kat-flavors-list%2F&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AKit+Kats+in+Japan" class="Z3988"></span></span> </li> <li id="cite_note-Nieburg-4"><span class="mw-cite-backlink">^ <a href="#cite_ref-Nieburg_4-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-Nieburg_4-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFNieburg2013" class="citation web cs1">Nieburg, Oliver (18 February 2013). <a rel="nofollow" class="external text" href="http://www.confectionerynews.com/Markets/Nestle-claims-chocolate-top-spot-over-Meiji-in-Japan">"Nestle claims chocolate top spot over Meiji in Japan"</a>. <i>Confectionerynews.com</i><span class="reference-accessdate">. Retrieved <span class="nowrap">10 February</span> 2016</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Confectionerynews.com&amp;rft.atitle=Nestle+claims+chocolate+top+spot+over+Meiji+in+Japan&amp;rft.date=2013-02-18&amp;rft.aulast=Nieburg&amp;rft.aufirst=Oliver&amp;rft_id=http%3A%2F%2Fwww.confectionerynews.com%2FMarkets%2FNestle-claims-chocolate-top-spot-over-Meiji-in-Japan&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AKit+Kats+in+Japan" class="Z3988"></span></span> </li> <li id="cite_note-AdAge-5"><span class="mw-cite-backlink">^ <a href="#cite_ref-AdAge_5-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-AdAge_5-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-AdAge_5-2"><sup><i><b>c</b></i></sup></a> <a href="#cite_ref-AdAge_5-3"><sup><i><b>d</b></i></sup></a> <a href="#cite_ref-AdAge_5-4"><sup><i><b>e</b></i></sup></a> <a href="#cite_ref-AdAge_5-5"><sup><i><b>f</b></i></sup></a> <a href="#cite_ref-AdAge_5-6"><sup><i><b>g</b></i></sup></a> <a href="#cite_ref-AdAge_5-7"><sup><i><b>h</b></i></sup></a> <a href="#cite_ref-AdAge_5-8"><sup><i><b>i</b></i></sup></a> <a href="#cite_ref-AdAge_5-9"><sup><i><b>j</b></i></sup></a> <a href="#cite_ref-AdAge_5-10"><sup><i><b>k</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFMadden" class="citation web cs1">Madden, Normandy. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20160114104513/http://adage.com/article/global-news/marketing-nestle-flavors-kit-kat-japan-markets/142461/">"Soy Sauce flavored Kit Kats? In Japan, they're number one"</a>. <i>Ad Age</i>. Archived from <a rel="nofollow" class="external text" href="http://adage.com/article/global-news/marketing-nestle-flavors-kit-kat-japan-markets/142461/">the original</a> on 14 January 2016<span class="reference-accessdate">. Retrieved <span class="nowrap">10 February</span> 2016</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Ad+Age&amp;rft.atitle=Soy+Sauce+flavored+Kit+Kats%3F+In+Japan%2C+they%27re+number+one&amp;rft.aulast=Madden&amp;rft.aufirst=Normandy&amp;rft_id=http%3A%2F%2Fadage.com%2Farticle%2Fglobal-news%2Fmarketing-nestle-flavors-kit-kat-japan-markets%2F142461%2F&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AKit+Kats+in+Japan" class="Z3988"></span>&#160;–&#160;via&#160;ebsco.com EBSCO]'s Academic Search Complete <span style="font-size:0.95em; font-size:95%; color: var( --color-subtle, #555 )">(subscription required)</span> </span> </li> <li id="cite_note-autogenerated1-6"><span class="mw-cite-backlink">^ <a href="#cite_ref-autogenerated1_6-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-autogenerated1_6-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://edition.cnn.com/travel/article/kitkat-shop-osaka-japan/index.html">"Made-to-order KitKat store opens in Japan"</a>. <i>CNN Travel</i>. 2018-11-02<span class="reference-accessdate">. Retrieved <span class="nowrap">2018-11-12</span></span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=CNN+Travel&amp;rft.atitle=Made-to-order+KitKat+store+opens+in+Japan&amp;rft.date=2018-11-02&amp;rft_id=https%3A%2F%2Fedition.cnn.com%2Ftravel%2Farticle%2Fkitkat-shop-osaka-japan%2Findex.html&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AKit+Kats+in+Japan" class="Z3988"></span></span> </li> <li id="cite_note-7"><span class="mw-cite-backlink"><b><a href="#cite_ref-7">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFIyengar2017" class="citation web cs1">Iyengar, Rishi (26 July 2017). <a rel="nofollow" class="external text" href="https://money.cnn.com/2017/07/26/news/companies/flavored-kitkat-japan-nestle/index.html?sr=twmoney072617flavored-kitkat-japan-nestle1210PMVODtopLink&amp;linkId=40208435">"Nestlé is building a factory just for flavored KitKats"</a>. <i>CNN</i><span class="reference-accessdate">. Retrieved <span class="nowrap">26 July</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=CNN&amp;rft.atitle=Nestl%C3%A9+is+building+a+factory+just+for+flavored+KitKats&amp;rft.date=2017-07-26&amp;rft.aulast=Iyengar&amp;rft.aufirst=Rishi&amp;rft_id=https%3A%2F%2Fmoney.cnn.com%2F2017%2F07%2F26%2Fnews%2Fcompanies%2Fflavored-kitkat-japan-nestle%2Findex.html%3Fsr%3Dtwmoney072617flavored-kitkat-japan-nestle1210PMVODtopLink%26linkId%3D40208435&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AKit+Kats+in+Japan" class="Z3988"></span></span> </li> <li id="cite_note-Guardian_Gold-8"><span class="mw-cite-backlink">^ <a href="#cite_ref-Guardian_Gold_8-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-Guardian_Gold_8-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-Guardian_Gold_8-2"><sup><i><b>c</b></i></sup></a> <a href="#cite_ref-Guardian_Gold_8-3"><sup><i><b>d</b></i></sup></a> <a href="#cite_ref-Guardian_Gold_8-4"><sup><i><b>e</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.theguardian.com/world/2015/nov/20/nestle-japan-strikes-gold-kitkat-in-single-fingered-salute-to-itself">"Nestle Japan strikes gold Kit Kat in single fingered salute to itself"</a>. <i>Guardian</i>. 20 November 2015. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20160120170401/http://www.theguardian.com/world/2015/nov/20/nestle-japan-strikes-gold-kitkat-in-single-fingered-salute-to-itself">Archived</a> from the original on 20 January 2016<span class="reference-accessdate">. Retrieved <span class="nowrap">10 February</span> 2016</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=Guardian&amp;rft.atitle=Nestle+Japan+strikes+gold+Kit+Kat+in+single+fingered+salute+to+itself&amp;rft.date=2015-11-20&amp;rft_id=https%3A%2F%2Fwww.theguardian.com%2Fworld%2F2015%2Fnov%2F20%2Fnestle-japan-strikes-gold-kitkat-in-single-fingered-salute-to-itself&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AKit+Kats+in+Japan" class="Z3988"></span></span> </li> <li id="cite_note-Madden-inv-9"><span class="mw-cite-backlink">^ <a href="#cite_ref-Madden-inv_9-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-Madden-inv_9-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-Madden-inv_9-2"><sup><i><b>c</b></i></sup></a> <a href="#cite_ref-Madden-inv_9-3"><sup><i><b>d</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFMadden2010" class="citation news cs1">Madden, Normandy (14 June 2010). <a rel="nofollow" class="external text" href="http://search.ebscohost.com/login.aspx?direct=true&amp;db=a9h&amp;AN=51525533&amp;site=ehost-live">"Break me off a piece of that soy-sauce bar"</a>. No.&#160;24. Advertising Age<span class="reference-accessdate">. Retrieved <span class="nowrap">10 February</span> 2016</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.atitle=Break+me+off+a+piece+of+that+soy-sauce+bar&amp;rft.issue=24&amp;rft.date=2010-06-14&amp;rft.aulast=Madden&amp;rft.aufirst=Normandy&amp;rft_id=http%3A%2F%2Fsearch.ebscohost.com%2Flogin.aspx%3Fdirect%3Dtrue%26db%3Da9h%26AN%3D51525533%26site%3Dehost-live&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AKit+Kats+in+Japan" class="Z3988"></span>&#160;–&#160;via&#160;ebsco.com EBSCO]'s Academic Search Complete <span style="font-size:0.95em; font-size:95%; color: var( --color-subtle, #555 )">(subscription required)</span> </span> </li> <li id="cite_note-Rao-10"><span class="mw-cite-backlink"><b><a href="#cite_ref-Rao_10-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFRao2018" class="citation cs2">Rao, Tejal (October 24, 2018), <a rel="nofollow" class="external text" href="https://www.nytimes.com/interactive/2018/10/24/magazine/candy-kit-kat-japan.html">"Big in Japan: the story of how Kit Kats became a booming business from Hokkaido to Tokyo and changed expectations about what a candy bar could be."</a>, <i><a href="/wiki/The_New_York_Times" title="The New York Times">The New York Times</a></i></cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=The+New+York+Times&amp;rft.atitle=Big+in+Japan%3A+the+story+of+how+Kit+Kats+became+a+booming+business+from+Hokkaido+to+Tokyo+and+changed+expectations+about+what+a+candy+bar+could+be.&amp;rft.date=2018-10-24&amp;rft.aulast=Rao&amp;rft.aufirst=Tejal&amp;rft_id=https%3A%2F%2Fwww.nytimes.com%2Finteractive%2F2018%2F10%2F24%2Fmagazine%2Fcandy-kit-kat-japan.html&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AKit+Kats+in+Japan" class="Z3988"></span></span> </li> <li id="cite_note-Superstition-11"><span class="mw-cite-backlink"><b><a href="#cite_ref-Superstition_11-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFVaidyanathanAggarwal2008" class="citation journal cs1">Vaidyanathan, Rajiv; Aggarwal, Praveen (2008). <a rel="nofollow" class="external text" href="http://search.ebscohost.com/login.aspx?direct=true&amp;db=bth&amp;AN=36211070&amp;site=ehost-live">"A Typology of Superstitious Behaviors: Implications for Marketing and Public Policy"</a>. <i>Advances in Consumer Research – Latin American Conference Proceedings</i>. <b>2</b>: 147–149<span class="reference-accessdate">. Retrieved <span class="nowrap">10 February</span> 2016</span>&#160;–&#160;via&#160;ebsco.com EBSCO]'s Academic Search Complete <span style="font-size:0.95em; font-size:95%; color: var( --color-subtle, #555 )">(subscription required)</span> </cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=Advances+in+Consumer+Research+%E2%80%93+Latin+American+Conference+Proceedings&amp;rft.atitle=A+Typology+of+Superstitious+Behaviors%3A+Implications+for+Marketing+and+Public+Policy.&amp;rft.volume=2&amp;rft.pages=147-149&amp;rft.date=2008&amp;rft.aulast=Vaidyanathan&amp;rft.aufirst=Rajiv&amp;rft.au=Aggarwal%2C+Praveen&amp;rft_id=http%3A%2F%2Fsearch.ebscohost.com%2Flogin.aspx%3Fdirect%3Dtrue%26db%3Dbth%26AN%3D36211070%26site%3Dehost-live&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AKit+Kats+in+Japan" class="Z3988"></span><span class="cs1-maint citation-comment"><code class="cs1-code">{{<a href="/wiki/Template:Cite_journal" title="Template:Cite journal">cite journal</a>}}</code>: CS1 maint: postscript (<a href="/wiki/Category:CS1_maint:_postscript" title="Category:CS1 maint: postscript">link</a>)</span></span> </li> <li id="cite_note-Ryall-Telegraph-12"><span class="mw-cite-backlink"><b><a href="#cite_ref-Ryall-Telegraph_12-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFRyall2005" class="citation news cs1">Ryall, Julien (2 February 2005). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20160107073246/http://www.telegraph.co.uk/news/worldnews/asia/japan/1482614/Exam-fever-gives-Japan-a-craving-for-Kit-Kat.html">"Exam fever gives Japan a craving for Kit Kat"</a>. The Telegraph. Archived from <a rel="nofollow" class="external text" href="https://www.telegraph.co.uk/news/worldnews/asia/japan/1482614/Exam-fever-gives-Japan-a-craving-for-Kit-Kat.html">the original</a> on 7 January 2016<span class="reference-accessdate">. Retrieved <span class="nowrap">10 February</span> 2016</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.atitle=Exam+fever+gives+Japan+a+craving+for+Kit+Kat&amp;rft.date=2005-02-02&amp;rft.aulast=Ryall&amp;rft.aufirst=Julien&amp;rft_id=https%3A%2F%2Fwww.telegraph.co.uk%2Fnews%2Fworldnews%2Fasia%2Fjapan%2F1482614%2FExam-fever-gives-Japan-a-craving-for-Kit-Kat.html&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AKit+Kats+in+Japan" class="Z3988"></span></span> </li> <li id="cite_note-Media-13"><span class="mw-cite-backlink"><b><a href="#cite_ref-Media_13-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation journal cs1"><a rel="nofollow" class="external text" href="http://search.ebscohost.com/login.aspx?direct=true&amp;db=bth&amp;AN=17829957&amp;site=ehost-live">"Media: Asia's Media &amp; Marketing Newspaper"</a>. <i>Media: Asia's Media &amp; Marketing Newspaper</i>. Haymarket Business Publications Ltd: 39. 15 July 2005. <a href="/wiki/ISSN_(identifier)" class="mw-redirect" title="ISSN (identifier)">ISSN</a>&#160;<a rel="nofollow" class="external text" href="https://search.worldcat.org/issn/1562-1138">1562-1138</a><span class="reference-accessdate">. Retrieved <span class="nowrap">10 February</span> 2016</span>&#160;–&#160;via&#160;ebsco.com EBSCO]'s Academic Search Complete <span style="font-size:0.95em; font-size:95%; color: var( --color-subtle, #555 )">(subscription required)</span> </cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=Media%3A+Asia%27s+Media+%26+Marketing+Newspaper&amp;rft.atitle=Media%3A+Asia%27s+Media+%26+Marketing+Newspaper&amp;rft.pages=39&amp;rft.date=2005-07-15&amp;rft.issn=1562-1138&amp;rft_id=http%3A%2F%2Fsearch.ebscohost.com%2Flogin.aspx%3Fdirect%3Dtrue%26db%3Dbth%26AN%3D17829957%26site%3Dehost-live&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AKit+Kats+in+Japan" class="Z3988"></span><span class="cs1-maint citation-comment"><code class="cs1-code">{{<a href="/wiki/Template:Cite_journal" title="Template:Cite journal">cite journal</a>}}</code>: CS1 maint: postscript (<a href="/wiki/Category:CS1_maint:_postscript" title="Category:CS1 maint: postscript">link</a>)</span></span> </li> <li id="cite_note-Saven-14"><span class="mw-cite-backlink"><b><a href="#cite_ref-Saven_14-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFSaven2010" class="citation journal cs1">Saven, Mandy (1 October 2010). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20160504173129/https://www.highbeam.com/doc/1G1-245113679.html">"Hitting close to home: how a local identity enhances the packaging solution"</a>. <i>Brand Packaging</i>. BNP Media. Archived from <a rel="nofollow" class="external text" href="https://www.highbeam.com/doc/1G1-245113679.html">the original</a> on 4 May 2016<span class="reference-accessdate">. Retrieved <span class="nowrap">February 10,</span> 2016</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=Brand+Packaging&amp;rft.atitle=Hitting+close+to+home%3A+how+a+local+identity+enhances+the+packaging+solution.&amp;rft.date=2010-10-01&amp;rft.aulast=Saven&amp;rft.aufirst=Mandy&amp;rft_id=https%3A%2F%2Fwww.highbeam.com%2Fdoc%2F1G1-245113679.html&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AKit+Kats+in+Japan" class="Z3988"></span></span> </li> <li id="cite_note-SakeMcGee-15"><span class="mw-cite-backlink">^ <a href="#cite_ref-SakeMcGee_15-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-SakeMcGee_15-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFMcGee2016" class="citation web cs1">McGee, Oona (5 February 2016). <a rel="nofollow" class="external text" href="http://www.japantoday.com/category/new-products/view/sake-flavored-kitkat">"Sake-flavored KitKat"</a>. <i>Japan Today</i><span class="reference-accessdate">. Retrieved <span class="nowrap">15 March</span> 2016</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Japan+Today&amp;rft.atitle=Sake-flavored+KitKat&amp;rft.date=2016-02-05&amp;rft.aulast=McGee&amp;rft.aufirst=Oona&amp;rft_id=http%3A%2F%2Fwww.japantoday.com%2Fcategory%2Fnew-products%2Fview%2Fsake-flavored-kitkat&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AKit+Kats+in+Japan" class="Z3988"></span></span> </li> <li id="cite_note-:0-16"><span class="mw-cite-backlink">^ <a href="#cite_ref-:0_16-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-:0_16-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-:0_16-2"><sup><i><b>c</b></i></sup></a> <a href="#cite_ref-:0_16-3"><sup><i><b>d</b></i></sup></a> <a href="#cite_ref-:0_16-4"><sup><i><b>e</b></i></sup></a> <a href="#cite_ref-:0_16-5"><sup><i><b>f</b></i></sup></a> <a href="#cite_ref-:0_16-6"><sup><i><b>g</b></i></sup></a> <a href="#cite_ref-:0_16-7"><sup><i><b>h</b></i></sup></a> <a href="#cite_ref-:0_16-8"><sup><i><b>i</b></i></sup></a> <a href="#cite_ref-:0_16-9"><sup><i><b>j</b></i></sup></a> <a href="#cite_ref-:0_16-10"><sup><i><b>k</b></i></sup></a> <a href="#cite_ref-:0_16-11"><sup><i><b>l</b></i></sup></a> <a href="#cite_ref-:0_16-12"><sup><i><b>m</b></i></sup></a> <a href="#cite_ref-:0_16-13"><sup><i><b>n</b></i></sup></a> <a href="#cite_ref-:0_16-14"><sup><i><b>o</b></i></sup></a> <a href="#cite_ref-:0_16-15"><sup><i><b>p</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.avclub.com/article/japanese-kitkats-ii-23642">"Japanese KitKats II"</a>. <i>www.avclub.com</i>. 10 February 2009<span class="reference-accessdate">. Retrieved <span class="nowrap">2016-03-13</span></span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=www.avclub.com&amp;rft.atitle=Japanese+KitKats+II&amp;rft.date=2009-02-10&amp;rft_id=http%3A%2F%2Fwww.avclub.com%2Farticle%2Fjapanese-kitkats-ii-23642&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AKit+Kats+in+Japan" class="Z3988"></span></span> </li> <li id="cite_note-:1-17"><span class="mw-cite-backlink">^ <a href="#cite_ref-:1_17-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-:1_17-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-:1_17-2"><sup><i><b>c</b></i></sup></a> <a href="#cite_ref-:1_17-3"><sup><i><b>d</b></i></sup></a> <a href="#cite_ref-:1_17-4"><sup><i><b>e</b></i></sup></a> <a href="#cite_ref-:1_17-5"><sup><i><b>f</b></i></sup></a> <a href="#cite_ref-:1_17-6"><sup><i><b>g</b></i></sup></a> <a href="#cite_ref-:1_17-7"><sup><i><b>h</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.avclub.com/article/taste-test-japanese-kitkats-2296">"Taste Test: Japanese KitKats"</a>. <i>www.avclub.com</i>. 12 May 2008<span class="reference-accessdate">. Retrieved <span class="nowrap">2016-03-13</span></span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=www.avclub.com&amp;rft.atitle=Taste+Test%3A+Japanese+KitKats&amp;rft.date=2008-05-12&amp;rft_id=http%3A%2F%2Fwww.avclub.com%2Farticle%2Ftaste-test-japanese-kitkats-2296&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AKit+Kats+in+Japan" class="Z3988"></span></span> </li> <li id="cite_note-NPR-18"><span class="mw-cite-backlink">^ <a href="#cite_ref-NPR_18-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-NPR_18-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-NPR_18-2"><sup><i><b>c</b></i></sup></a> <a href="#cite_ref-NPR_18-3"><sup><i><b>d</b></i></sup></a> <a href="#cite_ref-NPR_18-4"><sup><i><b>e</b></i></sup></a> <a href="#cite_ref-NPR_18-5"><sup><i><b>f</b></i></sup></a> <a href="#cite_ref-NPR_18-6"><sup><i><b>g</b></i></sup></a> <a href="#cite_ref-NPR_18-7"><sup><i><b>h</b></i></sup></a> <a href="#cite_ref-NPR_18-8"><sup><i><b>i</b></i></sup></a> <a href="#cite_ref-NPR_18-9"><sup><i><b>j</b></i></sup></a> <a href="#cite_ref-NPR_18-10"><sup><i><b>k</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFNeary2010" class="citation web cs1">Neary, Lynn (14 May 2010). <a rel="nofollow" class="external text" href="https://www.npr.org/templates/story/story.php?storyId=126515207">"Kit Kat Kaleidoscope: Far-Out Flavors From Japan"</a>. <i>NPR news</i>. National Public Radio<span class="reference-accessdate">. Retrieved <span class="nowrap">10 February</span> 2016</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=NPR+news&amp;rft.atitle=Kit+Kat+Kaleidoscope%3A+Far-Out+Flavors+From+Japan&amp;rft.date=2010-05-14&amp;rft.aulast=Neary&amp;rft.aufirst=Lynn&amp;rft_id=https%3A%2F%2Fwww.npr.org%2Ftemplates%2Fstory%2Fstory.php%3FstoryId%3D126515207&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AKit+Kats+in+Japan" class="Z3988"></span></span> </li> <li id="cite_note-19"><span class="mw-cite-backlink"><b><a href="#cite_ref-19">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20180525062755/https://shop.whiterabbitjapan.com/products/kitkat-amazake">"Kit Kat Mini Amazake Flavor – White Rabbit Japan"</a>. <i>whiterabbitjapan.com</i>. Archived from <a rel="nofollow" class="external text" href="https://shop.whiterabbitjapan.com/products/kitkat-amazake">the original</a> on 2018-05-25<span class="reference-accessdate">. Retrieved <span class="nowrap">2018-05-25</span></span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=whiterabbitjapan.com&amp;rft.atitle=Kit+Kat+Mini+Amazake+Flavor+%E2%80%93+White+Rabbit+Japan&amp;rft_id=https%3A%2F%2Fshop.whiterabbitjapan.com%2Fproducts%2Fkitkat-amazake&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AKit+Kats+in+Japan" class="Z3988"></span></span> </li> <li id="cite_note-LATimes-20"><span class="mw-cite-backlink">^ <a href="#cite_ref-LATimes_20-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-LATimes_20-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-LATimes_20-2"><sup><i><b>c</b></i></sup></a> <a href="#cite_ref-LATimes_20-3"><sup><i><b>d</b></i></sup></a> <a href="#cite_ref-LATimes_20-4"><sup><i><b>e</b></i></sup></a> <a href="#cite_ref-LATimes_20-5"><sup><i><b>f</b></i></sup></a> <a href="#cite_ref-LATimes_20-6"><sup><i><b>g</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFHarris2014" class="citation web cs1">Harris, Jenn (14 March 2014). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20140917011207/http://www.latimes.com/food/dailydish/la-dd-japan-bake-kit-kat-20140314-story.html">"Japan to get new Kit Kats you can heat, and we want them"</a>. <i>Los Angeles Times</i>. Archived from <a rel="nofollow" class="external text" href="http://www.latimes.com/food/dailydish/la-dd-japan-bake-kit-kat-20140314-story.html">the original</a> on 17 September 2014<span class="reference-accessdate">. Retrieved <span class="nowrap">10 February</span> 2016</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Los+Angeles+Times&amp;rft.atitle=Japan+to+get+new+Kit+Kats+you+can+heat%2C+and+we+want+them&amp;rft.date=2014-03-14&amp;rft.aulast=Harris&amp;rft.aufirst=Jenn&amp;rft_id=http%3A%2F%2Fwww.latimes.com%2Ffood%2Fdailydish%2Fla-dd-japan-bake-kit-kat-20140314-story.html&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AKit+Kats+in+Japan" class="Z3988"></span></span> </li> <li id="cite_note-SoraNews24-21"><span class="mw-cite-backlink"><b><a href="#cite_ref-SoraNews24_21-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://soranews24.com/2015/02/25/butter-flavored-kit-kats-come-to-japan-as-new-specialty-store-opens-in-hokkaido/">"Butter-flavored Kit Kats come to Japan as new specialty store opens in Hokkaido"</a>. <i>www.soranews24.com</i>. 24 February 2015<span class="reference-accessdate">. Retrieved <span class="nowrap">2018-05-13</span></span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=www.soranews24.com&amp;rft.atitle=Butter-flavored+Kit+Kats+come+to+Japan+as+new+specialty+store+opens+in+Hokkaido&amp;rft.date=2015-02-24&amp;rft_id=https%3A%2F%2Fsoranews24.com%2F2015%2F02%2F25%2Fbutter-flavored-kit-kats-come-to-japan-as-new-specialty-store-opens-in-hokkaido%2F&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AKit+Kats+in+Japan" class="Z3988"></span></span> </li> <li id="cite_note-AVClub-Modell-22"><span class="mw-cite-backlink">^ <a href="#cite_ref-AVClub-Modell_22-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-AVClub-Modell_22-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-AVClub-Modell_22-2"><sup><i><b>c</b></i></sup></a> <a href="#cite_ref-AVClub-Modell_22-3"><sup><i><b>d</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFModell2012" class="citation web cs1">Modell, Josh (26 March 2012). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20150907070804/http://www.avclub.com/article/kit-kat-european-cheese-rilakkuma-hotcake-strawber-71456">"Kit Kat: European Cheese, Rilakkuma Hotcake, Strawberry Cheesecake, and Sakura Maccha Latte"</a>. <i>AV Club</i>. Archived from <a rel="nofollow" class="external text" href="http://www.avclub.com/article/kit-kat-european-cheese-rilakkuma-hotcake-strawber-71456">the original</a> on 7 September 2015<span class="reference-accessdate">. Retrieved <span class="nowrap">10 February</span> 2016</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=AV+Club&amp;rft.atitle=Kit+Kat%3A+European+Cheese%2C+Rilakkuma+Hotcake%2C+Strawberry+Cheesecake%2C+and+Sakura+Maccha+Latte&amp;rft.date=2012-03-26&amp;rft.aulast=Modell&amp;rft.aufirst=Josh&amp;rft_id=http%3A%2F%2Fwww.avclub.com%2Farticle%2Fkit-kat-european-cheese-rilakkuma-hotcake-strawber-71456&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AKit+Kats+in+Japan" class="Z3988"></span></span> </li> <li id="cite_note-McGee-23"><span class="mw-cite-backlink"><b><a href="#cite_ref-McGee_23-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFMcGee2017" class="citation web cs1">McGee, Oona (22 August 2017). <a rel="nofollow" class="external text" href="http://en.rocketnews24.com/2017/08/22/now-you-can-buy-cough-drop-flavoured-kit-kats-in-japan/">"Now you can buy cough-drop flavoured Kit Kats in Japan"</a>. <i>SoraNews24</i>. Rocket News<span class="reference-accessdate">. Retrieved <span class="nowrap">22 August</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=SoraNews24&amp;rft.atitle=Now+you+can+buy+cough-drop+flavoured+Kit+Kats+in+Japan&amp;rft.date=2017-08-22&amp;rft.aulast=McGee&amp;rft.aufirst=Oona&amp;rft_id=http%3A%2F%2Fen.rocketnews24.com%2F2017%2F08%2F22%2Fnow-you-can-buy-cough-drop-flavoured-kit-kats-in-japan%2F&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AKit+Kats+in+Japan" class="Z3988"></span></span> </li> <li id="cite_note-24"><span class="mw-cite-backlink"><b><a href="#cite_ref-24">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFKay2016" class="citation news cs1">Kay (27 April 2016). <a rel="nofollow" class="external text" href="http://en.rocketnews24.com/2016/04/27/special-melon-and-cheese-flavored-kit-kat-now-available-but-only-at-select-airports/">"Special melon and cheese-flavored Kit Kat now available, but only at selected airports!"</a>. RocketNews24<span class="reference-accessdate">. Retrieved <span class="nowrap">22 February</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.atitle=Special+melon+and+cheese-flavored+Kit+Kat+now+available%2C+but+only+at+selected+airports%21&amp;rft.date=2016-04-27&amp;rft.au=Kay&amp;rft_id=http%3A%2F%2Fen.rocketnews24.com%2F2016%2F04%2F27%2Fspecial-melon-and-cheese-flavored-kit-kat-now-available-but-only-at-select-airports%2F&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AKit+Kats+in+Japan" class="Z3988"></span></span> </li> <li id="cite_note-:2-25"><span class="mw-cite-backlink"><b><a href="#cite_ref-:2_25-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="http://news.bbc.co.uk/2/hi/asia-pacific/4230471.stm">"Japan snaps up 'lucky' Kit Kats"</a>. <i>BBC</i>. 2005-02-02<span class="reference-accessdate">. Retrieved <span class="nowrap">2016-03-13</span></span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=BBC&amp;rft.atitle=Japan+snaps+up+%27lucky%27+Kit+Kats&amp;rft.date=2005-02-02&amp;rft_id=http%3A%2F%2Fnews.bbc.co.uk%2F2%2Fhi%2Fasia-pacific%2F4230471.stm&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AKit+Kats+in+Japan" class="Z3988"></span></span> </li> <li id="cite_note-meloncheese-26"><span class="mw-cite-backlink"><b><a href="#cite_ref-meloncheese_26-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="http://en.rocketnews24.com/2016/04/27/special-melon-and-cheese-flavored-kit-kat-now-available-but-only-at-select-airports/">"Special melon and cheese-flavored Kit Kat now available, but only at selected airports!"</a>. <i>SoraNews24</i>. 2016-04-27<span class="reference-accessdate">. Retrieved <span class="nowrap">2018-03-09</span></span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.jtitle=SoraNews24&amp;rft.atitle=Special+melon+and+cheese-flavored+Kit+Kat+now+available%2C+but+only+at+selected+airports%21&amp;rft.date=2016-04-27&amp;rft_id=http%3A%2F%2Fen.rocketnews24.com%2F2016%2F04%2F27%2Fspecial-melon-and-cheese-flavored-kit-kat-now-available-but-only-at-select-airports%2F&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AKit+Kats+in+Japan" class="Z3988"></span></span> </li> <li id="cite_note-LAWeekly-27"><span class="mw-cite-backlink"><b><a href="#cite_ref-LAWeekly_27-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFCourtland2010" class="citation web cs1">Courtland, Emma (17 March 2010). <a rel="nofollow" class="external text" href="http://www.laweekly.com/restaurants/top-10-kit-kat-flavors-youve-probably-never-tried-2378278">"TOP 10 KIT KAT FLAVORS YOU'VE PROBABLY NEVER TRIED"</a>. <i>LA Weekly</i><span class="reference-accessdate">. Retrieved <span class="nowrap">15 March</span> 2016</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=LA+Weekly&amp;rft.atitle=TOP+10+KIT+KAT+FLAVORS+YOU%27VE+PROBABLY+NEVER+TRIED&amp;rft.date=2010-03-17&amp;rft.aulast=Courtland&amp;rft.aufirst=Emma&amp;rft_id=http%3A%2F%2Fwww.laweekly.com%2Frestaurants%2Ftop-10-kit-kat-flavors-youve-probably-never-tried-2378278&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AKit+Kats+in+Japan" class="Z3988"></span></span> </li> <li id="cite_note-Nestlé_KitKat_Japan-28"><span class="mw-cite-backlink"><b><a href="#cite_ref-Nestlé_KitKat_Japan_28-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20181030062736/https://nestle.jp/brand/kit/product/">"Nestlé Kit Kat Japan Product"</a>. Archived from <a rel="nofollow" class="external text" href="https://www.nestle.jp/brand/kit/product//">the original</a> on 2018-10-30<span class="reference-accessdate">. Retrieved <span class="nowrap">2019-04-14</span></span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=unknown&amp;rft.btitle=Nestl%C3%A9+Kit+Kat+Japan+Product&amp;rft_id=https%3A%2F%2Fwww.nestle.jp%2Fbrand%2Fkit%2Fproduct%2F%2F&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AKit+Kats+in+Japan" class="Z3988"></span></span> </li> <li id="cite_note-29"><span class="mw-cite-backlink"><b><a href="#cite_ref-29">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFCasey_Baseel2016" class="citation news cs1">Casey Baseel (10 April 2016). <a rel="nofollow" class="external text" href="http://en.rocketnews24.com/2016/06/10/okinawan-citrus-is-the-latest-addition-to-kit-kats-awesome-only-in-japan-lineup/">"Okinawan citrus is the latest addition to Kit Kat's awesome only-in-Japan lineup"</a>. RocketNews24<span class="reference-accessdate">. Retrieved <span class="nowrap">22 February</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=article&amp;rft.atitle=Okinawan+citrus+is+the+latest+addition+to+Kit+Kat%27s+awesome+only-in-Japan+lineup&amp;rft.date=2016-04-10&amp;rft.au=Casey+Baseel&amp;rft_id=http%3A%2F%2Fen.rocketnews24.com%2F2016%2F06%2F10%2Fokinawan-citrus-is-the-latest-addition-to-kit-kats-awesome-only-in-japan-lineup%2F&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AKit+Kats+in+Japan" class="Z3988"></span></span> </li> <li id="cite_note-Murai-30"><span class="mw-cite-backlink"><b><a href="#cite_ref-Murai_30-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFMurai2018" class="citation web cs1">Murai, Shusuke (4 January 2018). <a rel="nofollow" class="external text" href="https://www.japantimes.co.jp/news/2018/01/04/business/japan-kit-kat-varieties-draw-tourists-spend/#.WlCXId-nGUl">"Japan-only Kit Kat varieties a draw as tourists spend more"</a>. <i>The Japan Times Online</i>. The Japan Times<span class="reference-accessdate">. Retrieved <span class="nowrap">6 January</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=The+Japan+Times+Online&amp;rft.atitle=Japan-only+Kit+Kat+varieties+a+draw+as+tourists+spend+more&amp;rft.date=2018-01-04&amp;rft.aulast=Murai&amp;rft.aufirst=Shusuke&amp;rft_id=https%3A%2F%2Fwww.japantimes.co.jp%2Fnews%2F2018%2F01%2F04%2Fbusiness%2Fjapan-kit-kat-varieties-draw-tourists-spend%2F%23.WlCXId-nGUl&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3AKit+Kats+in+Japan" class="Z3988"></span></span> </li> </ol></div> <div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Kit_Kats_in_Japan&amp;action=edit&amp;section=7" title="Edit section: External links"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a rel="nofollow" class="external text" href="https://x.com/KITKATJapan">KIT KAT Japan</a> on <a href="/wiki/Twitter" title="Twitter">Twitter</a></li> <li><a rel="nofollow" class="external text" href="https://www.facebook.com/kitkat.japan">KitKat</a> on <a href="/wiki/Facebook_(identifier)" class="mw-redirect" title="Facebook (identifier)">Facebook</a></li></ul> <div class="navbox-styles"><style data-mw-deduplicate="TemplateStyles:r1129693374">.mw-parser-output .hlist dl,.mw-parser-output .hlist ol,.mw-parser-output .hlist ul{margin:0;padding:0}.mw-parser-output .hlist dd,.mw-parser-output .hlist dt,.mw-parser-output .hlist li{margin:0;display:inline}.mw-parser-output .hlist.inline,.mw-parser-output .hlist.inline dl,.mw-parser-output .hlist.inline ol,.mw-parser-output .hlist.inline ul,.mw-parser-output .hlist dl dl,.mw-parser-output .hlist dl ol,.mw-parser-output .hlist dl ul,.mw-parser-output .hlist ol dl,.mw-parser-output .hlist ol ol,.mw-parser-output .hlist ol ul,.mw-parser-output .hlist ul dl,.mw-parser-output .hlist ul ol,.mw-parser-output .hlist ul ul{display:inline}.mw-parser-output .hlist .mw-empty-li{display:none}.mw-parser-output .hlist dt::after{content:": "}.mw-parser-output .hlist dd::after,.mw-parser-output .hlist li::after{content:" · ";font-weight:bold}.mw-parser-output .hlist dd:last-child::after,.mw-parser-output .hlist dt:last-child::after,.mw-parser-output .hlist li:last-child::after{content:none}.mw-parser-output .hlist dd dd:first-child::before,.mw-parser-output .hlist dd dt:first-child::before,.mw-parser-output .hlist dd li:first-child::before,.mw-parser-output .hlist dt dd:first-child::before,.mw-parser-output .hlist dt dt:first-child::before,.mw-parser-output .hlist dt li:first-child::before,.mw-parser-output .hlist li dd:first-child::before,.mw-parser-output .hlist li dt:first-child::before,.mw-parser-output .hlist li li:first-child::before{content:" (";font-weight:normal}.mw-parser-output .hlist dd dd:last-child::after,.mw-parser-output .hlist dd dt:last-child::after,.mw-parser-output .hlist dd li:last-child::after,.mw-parser-output .hlist dt dd:last-child::after,.mw-parser-output .hlist dt dt:last-child::after,.mw-parser-output .hlist dt li:last-child::after,.mw-parser-output .hlist li dd:last-child::after,.mw-parser-output .hlist li dt:last-child::after,.mw-parser-output .hlist li li:last-child::after{content:")";font-weight:normal}.mw-parser-output .hlist ol{counter-reset:listitem}.mw-parser-output .hlist ol>li{counter-increment:listitem}.mw-parser-output .hlist ol>li::before{content:" "counter(listitem)"\a0 "}.mw-parser-output .hlist dd ol>li:first-child::before,.mw-parser-output .hlist dt ol>li:first-child::before,.mw-parser-output .hlist li ol>li:first-child::before{content:" ("counter(listitem)"\a0 "}</style><style data-mw-deduplicate="TemplateStyles:r1236075235">.mw-parser-output .navbox{box-sizing:border-box;border:1px solid #a2a9b1;width:100%;clear:both;font-size:88%;text-align:center;padding:1px;margin:1em auto 0}.mw-parser-output .navbox .navbox{margin-top:0}.mw-parser-output .navbox+.navbox,.mw-parser-output .navbox+.navbox-styles+.navbox{margin-top:-1px}.mw-parser-output .navbox-inner,.mw-parser-output .navbox-subgroup{width:100%}.mw-parser-output .navbox-group,.mw-parser-output .navbox-title,.mw-parser-output .navbox-abovebelow{padding:0.25em 1em;line-height:1.5em;text-align:center}.mw-parser-output .navbox-group{white-space:nowrap;text-align:right}.mw-parser-output .navbox,.mw-parser-output .navbox-subgroup{background-color:#fdfdfd}.mw-parser-output .navbox-list{line-height:1.5em;border-color:#fdfdfd}.mw-parser-output .navbox-list-with-group{text-align:left;border-left-width:2px;border-left-style:solid}.mw-parser-output tr+tr>.navbox-abovebelow,.mw-parser-output tr+tr>.navbox-group,.mw-parser-output tr+tr>.navbox-image,.mw-parser-output tr+tr>.navbox-list{border-top:2px solid #fdfdfd}.mw-parser-output .navbox-title{background-color:#ccf}.mw-parser-output .navbox-abovebelow,.mw-parser-output .navbox-group,.mw-parser-output .navbox-subgroup .navbox-title{background-color:#ddf}.mw-parser-output .navbox-subgroup .navbox-group,.mw-parser-output .navbox-subgroup .navbox-abovebelow{background-color:#e6e6ff}.mw-parser-output .navbox-even{background-color:#f7f7f7}.mw-parser-output .navbox-odd{background-color:transparent}.mw-parser-output .navbox .hlist td dl,.mw-parser-output .navbox .hlist td ol,.mw-parser-output .navbox .hlist td ul,.mw-parser-output .navbox td.hlist dl,.mw-parser-output .navbox td.hlist ol,.mw-parser-output .navbox td.hlist ul{padding:0.125em 0}.mw-parser-output .navbox .navbar{display:block;font-size:100%}.mw-parser-output .navbox-title .navbar{float:left;text-align:left;margin-right:0.5em}body.skin--responsive .mw-parser-output .navbox-image img{max-width:none!important}@media print{body.ns-0 .mw-parser-output .navbox{display:none!important}}</style></div><div role="navigation" class="navbox" aria-labelledby="Nestlé" style="padding:3px"><table class="nowraplinks hlist mw-collapsible mw-collapsed navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="3"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><style data-mw-deduplicate="TemplateStyles:r1239400231">.mw-parser-output .navbar{display:inline;font-size:88%;font-weight:normal}.mw-parser-output .navbar-collapse{float:left;text-align:left}.mw-parser-output .navbar-boxtext{word-spacing:0}.mw-parser-output .navbar ul{display:inline-block;white-space:nowrap;line-height:inherit}.mw-parser-output .navbar-brackets::before{margin-right:-0.125em;content:"[ "}.mw-parser-output .navbar-brackets::after{margin-left:-0.125em;content:" ]"}.mw-parser-output .navbar li{word-spacing:-0.125em}.mw-parser-output .navbar a>span,.mw-parser-output .navbar a>abbr{text-decoration:inherit}.mw-parser-output .navbar-mini abbr{font-variant:small-caps;border-bottom:none;text-decoration:none;cursor:inherit}.mw-parser-output .navbar-ct-full{font-size:114%;margin:0 7em}.mw-parser-output .navbar-ct-mini{font-size:114%;margin:0 4em}html.skin-theme-clientpref-night .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}@media(prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}}@media print{.mw-parser-output .navbar{display:none!important}}</style><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Nestl%C3%A9" title="Template:Nestlé"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Nestl%C3%A9" title="Template talk:Nestlé"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Nestl%C3%A9" title="Special:EditPage/Template:Nestlé"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Nestlé" style="font-size:114%;margin:0 4em"><a href="/wiki/Nestl%C3%A9" title="Nestlé">Nestlé</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%">Divisions</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><td colspan="2" class="navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Nestl%C3%A9_Purina_PetCare" title="Nestlé Purina PetCare">Nestlé Purina PetCare</a></li> <li><a href="/wiki/Nestl%C3%A9_Waters" title="Nestlé Waters">Nestlé Waters</a></li> <li><a href="/wiki/Nestl%C3%A9_Wyeth_Nutrition" title="Nestlé Wyeth Nutrition">Nestlé Wyeth Nutrition</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Divested</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/BlueTriton_Brands" title="BlueTriton Brands">BlueTriton Brands</a> (Nestlé Waters North America)</li></ul> </div></td></tr></tbody></table><div></div></td><td class="noviewer navbox-image" rowspan="8" style="width:1px;padding:0 0 0 2px"><div><span typeof="mw:File"><a href="/wiki/File:Nestl%C3%A9_textlogo.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/b/bf/Nestl%C3%A9_textlogo.svg/120px-Nestl%C3%A9_textlogo.svg.png" decoding="async" width="120" height="33" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/bf/Nestl%C3%A9_textlogo.svg/180px-Nestl%C3%A9_textlogo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/bf/Nestl%C3%A9_textlogo.svg/240px-Nestl%C3%A9_textlogo.svg.png 2x" data-file-width="300" data-file-height="82" /></a></span></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Subsidiaries</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Nestl%C3%A9_India" title="Nestlé India">Nestlé India</a> (62.76%)</li> <li><a href="/wiki/Nestl%C3%A9_Pakistan" title="Nestlé Pakistan">Nestlé Pakistan</a></li> <li><a href="/w/index.php?title=Nestl%C3%A9_Canada&amp;action=edit&amp;redlink=1" class="new" title="Nestlé Canada (page does not exist)">Nestlé Canada</a></li> <li><a href="/w/index.php?title=Nestl%C3%A9_Japan&amp;action=edit&amp;redlink=1" class="new" title="Nestlé Japan (page does not exist)">Nestlé Japan</a></li> <li><a href="/w/index.php?title=Nestl%C3%A9_Malaysia&amp;action=edit&amp;redlink=1" class="new" title="Nestlé Malaysia (page does not exist)">Nestlé Malaysia</a></li> <li><a href="/wiki/Nestl%C3%A9_Lanka" title="Nestlé Lanka">Nestlé Lanka</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Joint ventures</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Beverage_Partners_Worldwide" title="Beverage Partners Worldwide">Beverage Partners Worldwide</a></li> <li><a href="/wiki/Cereal_Partners_Worldwide" title="Cereal Partners Worldwide">Cereal Partners Worldwide</a></li> <li><a href="/wiki/Froneri" title="Froneri">Froneri</a></li> <li><a href="/wiki/Nestl%C3%A9_Toll_House_Caf%C3%A9" title="Nestlé Toll House Café">Nestlé Toll House Café</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Other assets</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Hsu_Fu_Chi" title="Hsu Fu Chi">Hsu Fu Chi</a> (60%)</li> <li><a href="/wiki/L%27Or%C3%A9al" title="L&#39;Oréal">L'Oréal</a> (30.3%)</li> <li><a href="/wiki/Osem_(company)" title="Osem (company)">Osem</a> (100%)</li> <li><a href="/wiki/Yinlu_Foods" title="Yinlu Foods">Yinlu Foods</a> (60%)</li> <li><a href="/wiki/Malher" title="Malher">Malher</a> (100%)</li> <li><a href="/wiki/Lactalis-Nestl%C3%A9_Fresh_Products" title="Lactalis-Nestlé Fresh Products">Lactalis-Nestlé Fresh Products</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/List_of_Nestl%C3%A9_brands" title="List of Nestlé brands">Brands</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Appliances</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/BabyNes" title="BabyNes">BabyNes</a></li> <li><a href="/wiki/Dolce_Gusto" title="Dolce Gusto">Dolce Gusto</a></li> <li><a href="/wiki/Nespresso" title="Nespresso">Nespresso</a></li> <li><a href="/wiki/Special.T" class="mw-redirect" title="Special.T">Special.T</a></li> <li><a href="/wiki/SICAL" title="SICAL">SICAL</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Baby nutrition</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/BabyNes" title="BabyNes">BabyNes</a></li> <li><a href="/wiki/Nestl%C3%A9_Bear_Brand" title="Nestlé Bear Brand">Bear Brand</a></li> <li><a href="/wiki/Cerelac" title="Cerelac">Cerelac</a></li> <li><a href="/wiki/Gerber_Products_Company" title="Gerber Products Company">Gerber</a></li> <li><a href="/wiki/Nido_(brand)" title="Nido (brand)">Nido</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Baking</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Libby%27s" title="Libby&#39;s">Libby's</a></li> <li><a href="/wiki/Chocolate_chip_cookie" title="Chocolate chip cookie"><i>Toll House</i> cookies</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Bottled water</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Contrex" title="Contrex">Contrex</a></li> <li><a href="/wiki/Acqua_Panna" title="Acqua Panna">Acqua Panna</a></li> <li><a href="/wiki/Perrier" title="Perrier">Perrier</a></li> <li><a href="/wiki/Princes_Gate_Spring_Water" title="Princes Gate Spring Water">Princes Gate</a></li> <li><a href="/wiki/Nestl%C3%A9_Pure_Life" title="Nestlé Pure Life">Pure Life</a></li> <li><a href="/wiki/S.Pellegrino" title="S.Pellegrino">S.Pellegrino</a></li> <li><a href="/wiki/Vittel_(water)" title="Vittel (water)">Vittel</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Cereals</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Cheerios" title="Cheerios">Cheerios</a><sup>1</sup></li> <li><a href="/wiki/Chocapic" title="Chocapic">Chocapic</a></li> <li><a href="/wiki/Cinnamon_Toast_Crunch" title="Cinnamon Toast Crunch">Cinnamon Toast Crunch</a></li> <li><a href="/wiki/Cookie_Crisp" title="Cookie Crisp">Cookie Crisp</a><sup>1</sup></li> <li><a href="/wiki/Corn_flakes" title="Corn flakes">Corn Flakes</a></li> <li><a href="/wiki/Fitness_(cereal)" title="Fitness (cereal)">Fitness</a></li> <li><a href="/wiki/Golden_Grahams" title="Golden Grahams">Golden Grahams</a><sup>1</sup></li> <li><a href="/wiki/Golden_Nuggets" title="Golden Nuggets">Golden Nuggets</a></li> <li><a href="/wiki/Lion_Cereal" class="mw-redirect" title="Lion Cereal">Lion Cereal</a></li> <li><a href="/wiki/Lucky_Charms" title="Lucky Charms">Lucky Charms</a><sup>1</sup></li> <li><a href="/wiki/Milo_(drink)" title="Milo (drink)">Milo Cereal</a></li> <li><a href="/wiki/Nesquik_(cereal)" title="Nesquik (cereal)">Nesquik (cereal)</a><sup>6,7</sup></li> <li><a href="/wiki/Trix_(cereal)" title="Trix (cereal)">Trix</a><sup>1</sup></li> <li><a href="/wiki/Shreddies" title="Shreddies">Shreddies</a><sup>7</sup></li> <li><a href="/wiki/Shredded_wheat" title="Shredded wheat">Shredded Wheat</a><sup>7</sup></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Chocolate <br />and desserts</div></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Animal_Bar_(chocolate_bar)" title="Animal Bar (chocolate bar)">Animal Bar</a></li> <li><a href="/wiki/Abuelita" title="Abuelita">Abuelita</a></li> <li><a href="/wiki/Aero_(chocolate_bar)" title="Aero (chocolate bar)">Aero</a></li> <li><a href="/wiki/Aero_Biscuits" title="Aero Biscuits">Aero Biscuits</a></li> <li><a href="/wiki/After_Eight" title="After Eight">After Eight</a></li> <li><a href="/wiki/Allen%27s" title="Allen&#39;s">Allen's</a></li> <li><a href="/wiki/Bar_One" title="Bar One">Bar One</a></li> <li><a href="/wiki/Bertie_Beetle" title="Bertie Beetle">Bertie Beetle</a></li> <li><a href="/wiki/Big_Turk" title="Big Turk">Big Turk</a></li> <li><a href="/wiki/Blue_Riband_(biscuits)" title="Blue Riband (biscuits)">Blue Riband</a></li> <li><a href="/wiki/Black_Magic_(chocolates)" title="Black Magic (chocolates)">Black Magic</a></li> <li><a href="/w/index.php?title=Bono_(cookie)&amp;action=edit&amp;redlink=1" class="new" title="Bono (cookie) (page does not exist)">Bono</a></li> <li><a href="/wiki/Breakaway_(biscuit)" title="Breakaway (biscuit)">Breakaway</a></li> <li><a href="/wiki/Cailler" title="Cailler">Cailler</a></li> <li><a href="/wiki/Caramac" title="Caramac">Caramac</a></li> <li><a href="/wiki/Carlos_V_(chocolate_bar)" title="Carlos V (chocolate bar)">Carlos V</a></li> <li><a href="/wiki/Cheekies" title="Cheekies">Cheekies</a></li> <li><a href="/wiki/Chokito" title="Chokito">Chokito</a></li> <li><a href="/wiki/Coffee_Crisp" title="Coffee Crisp">Coffee Crisp</a></li> <li><a href="/wiki/Crisp_(chocolate_bar)" title="Crisp (chocolate bar)">Crisp</a></li> <li><a href="/wiki/Crunch_(chocolate_bar)" title="Crunch (chocolate bar)">Crunch</a><sup>12</sup></li> <li><a href="/wiki/Drifter_(chocolate_bar)" title="Drifter (chocolate bar)">Drifter</a></li> <li><a href="/wiki/Fox%27s_Confectionery" title="Fox&#39;s Confectionery">Fox's</a></li> <li><a href="/wiki/Garoto" title="Garoto">Garoto</a></li> <li><a href="/wiki/Chocolate-coated_peanut" title="Chocolate-coated peanut">Goobers</a></li> <li><a href="/wiki/Kit_Kat" title="Kit Kat">Kit Kat</a><sup>3</sup> <ul><li><a class="mw-selflink selflink">Kit Kats in Japan</a></li></ul></li> <li><a href="/wiki/Chocolat_Kohler" title="Chocolat Kohler">Kohler</a></li> <li><a href="/wiki/Life_Savers" title="Life Savers">Life Savers</a><sup>14</sup></li> <li><a href="/wiki/Lion_(chocolate_bar)" title="Lion (chocolate bar)">Lion</a></li> <li><a href="/wiki/Mackintosh%27s_Toffee" title="Mackintosh&#39;s Toffee">Mackintosh's Toffee</a></li> <li><a href="/wiki/Matchmakers" title="Matchmakers">Matchmakers</a></li> <li><a href="/wiki/Menier_Chocolate" title="Menier Chocolate">Menier Chocolate</a></li> <li><a href="/wiki/Milkybar" title="Milkybar">Milkybar</a></li> <li><a href="/wiki/Milo_(drink)" title="Milo (drink)">Milo</a></li> <li><a href="/wiki/Mirage_(chocolate_bar)" title="Mirage (chocolate bar)">Mirage</a></li> <li><a href="/wiki/Munchies_(confectionery)" title="Munchies (confectionery)">Munchies</a></li> <li><a href="/wiki/Negresco" title="Negresco">Negresco</a></li> <li><a href="/wiki/Nestl%C3%A9_Milk_Chocolate" title="Nestlé Milk Chocolate">Nestlé Milk Chocolate</a></li> <li><a href="/wiki/Passatempo" title="Passatempo">Passatempo</a></li> <li><a href="/wiki/Peppermint_Crisp" title="Peppermint Crisp">Peppermint Crisp</a></li> <li><a href="/wiki/Perugina" title="Perugina">Perugina</a></li> <li><a href="/wiki/Polo_(confectionery)" title="Polo (confectionery)">Polo</a></li> <li><a href="/wiki/Quality_Street_(confectionery)" title="Quality Street (confectionery)">Quality Street</a></li> <li><a href="/wiki/Red_Ripperz" title="Red Ripperz">Red Ripperz</a></li> <li><a href="/wiki/Rolo" title="Rolo">Rolo</a><sup>3</sup></li> <li><a href="/wiki/Rowntree%27s" title="Rowntree&#39;s">Rowntree's</a></li> <li><a href="/wiki/Rowntree%27s_Fruit_Gums" title="Rowntree&#39;s Fruit Gums">Rowntree's Fruit Gums</a></li> <li><a href="/wiki/Rowntree%27s_Fruit_Pastilles" title="Rowntree&#39;s Fruit Pastilles">Rowntree's Fruit Pastilles</a></li> <li><a href="/wiki/Sin_Parar" title="Sin Parar">Sin Parar</a></li> <li><a href="/wiki/Smarties" title="Smarties">Smarties</a><sup>4</sup></li> <li><a href="/wiki/Svitoch" title="Svitoch">Svitoch</a></li> <li><a href="/wiki/Nestl%C3%A9_Tex" title="Nestlé Tex">TEX</a></li> <li><a href="/wiki/Walnut_Whip" title="Walnut Whip">Walnut Whip</a></li> <li><a href="/wiki/White_Knight_(chocolate_bar)" title="White Knight (chocolate bar)">White Knight</a></li> <li><a href="/wiki/Yorkie_(chocolate_bar)" title="Yorkie (chocolate bar)">Yorkie</a></li> <li><a href="/wiki/Zve%C4%8Devo" title="Zvečevo">Zvečevo</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Coffee and <br />beverages</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Abuelita" title="Abuelita">Abuelita</a></li> <li><a href="/wiki/Alaska_Milk_Corporation#Alpine" title="Alaska Milk Corporation">Alpine</a><sup>8</sup></li> <li><a href="/w/index.php?title=Acticor_(drink)&amp;action=edit&amp;redlink=1" class="new" title="Acticor (drink) (page does not exist)">Acticor</a></li> <li><a href="/wiki/BabyNes" title="BabyNes">BabyNes</a></li> <li><a href="/wiki/Blue_Bottle_Coffee" title="Blue Bottle Coffee">Blue Bottle Coffee</a></li> <li><a href="/wiki/Boost_(drink)" title="Boost (drink)">Boost</a></li> <li><a href="/wiki/Carnation_(brand)" title="Carnation (brand)">Carnation</a><sup>8,9</sup></li> <li><a href="/wiki/Caro_(drink)" title="Caro (drink)">Caro</a></li> <li><a href="/wiki/Chameleon_Cold-Brew" title="Chameleon Cold-Brew">Chameleon Cold-Brew</a></li> <li><a href="/w/index.php?title=Chuckie_(drink)&amp;action=edit&amp;redlink=1" class="new" title="Chuckie (drink) (page does not exist)">Chuckie</a></li> <li><a href="/wiki/Coffee-Mate" title="Coffee-Mate">Coffee-Mate</a></li> <li><a href="/wiki/Dolce_Gusto" title="Dolce Gusto">Dolce Gusto</a></li> <li><a href="/w/index.php?title=Huesitos&amp;action=edit&amp;redlink=1" class="new" title="Huesitos (page does not exist)">Huesitos</a></li> <li><a href="/wiki/Klim_(powdered_milk)" title="Klim (powdered milk)">Klim</a></li> <li><a href="/wiki/La_Lechera" title="La Lechera">La Lechera</a></li> <li><a href="/wiki/Menier_Chocolate" title="Menier Chocolate">Menier</a></li> <li><a href="/wiki/Milo_(drink)" title="Milo (drink)">Milo cocoa</a></li> <li><a href="/wiki/Nescaf%C3%A9" title="Nescafé">Nescafé</a></li> <li><a href="/w/index.php?title=Nescaf%C3%A9_Azera&amp;action=edit&amp;redlink=1" class="new" title="Nescafé Azera (page does not exist)">Nescafé Azera</a></li> <li><a href="/w/index.php?title=Nescaf%C3%A9_Gold&amp;action=edit&amp;redlink=1" class="new" title="Nescafé Gold (page does not exist)">Nescafé Gold</a></li> <li><a href="/wiki/Nescau" class="mw-redirect" title="Nescau">Nescau</a></li> <li><a href="/wiki/Nesfruta" class="mw-redirect" title="Nesfruta">Nesfruta</a></li> <li><a href="/wiki/Nespresso" title="Nespresso">Nespresso</a></li> <li><a href="/wiki/Nesquik" title="Nesquik">Nesquik</a></li> <li><a href="/wiki/Nestea" title="Nestea">Nestea</a></li> <li><a href="/wiki/Ovaltine" title="Ovaltine">Ovaltine</a><sup>4</sup></li> <li><a href="/wiki/Ricor%C3%A9" title="Ricoré">Ricoré</a></li> <li><a href="/wiki/Seattle%27s_Best_Coffee" title="Seattle&#39;s Best Coffee">Seattle's Best Coffee</a></li> <li><a href="/wiki/Starbucks" title="Starbucks">Starbucks</a> <sup>13</sup></li> <li><a href="/wiki/Supligen" title="Supligen">Supligen</a></li> <li><a href="/wiki/Sweet_Leaf_Tea_Company" title="Sweet Leaf Tea Company">Sweet Leaf</a></li> <li><a href="/w/index.php?title=Zo%C3%A9gas&amp;action=edit&amp;redlink=1" class="new" title="Zoégas (page does not exist)">Zoégas</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Dairy products</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Alaska_Milk_Corporation#Alpine" title="Alaska Milk Corporation">Alpine</a><sup>8</sup></li> <li><a href="/wiki/Nestl%C3%A9_Bear_Brand" title="Nestlé Bear Brand">Bear Brand</a><sup>10,11</sup></li> <li><a href="/wiki/Carnation_(brand)" title="Carnation (brand)">Carnation</a><sup>8,9</sup></li> <li><a href="/wiki/Coffee-Mate" title="Coffee-Mate">Coffee-Mate</a></li> <li><a href="/wiki/La_Lechera" title="La Lechera">La Lechera</a></li> <li><a href="/wiki/Nesquik" title="Nesquik">Nesquik</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Ice cream</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/D%27Onofrio_(brand)" title="D&#39;Onofrio (brand)">D'Onofrio</a></li> <li><a href="/wiki/Drumstick_(frozen_dairy_dessert)" title="Drumstick (frozen dairy dessert)">Drumstick</a><sup>15</sup></li> <li><a href="/wiki/Edy%27s_Pie" title="Edy&#39;s Pie">Eskimo Pie</a><sup>15</sup></li> <li><a href="/wiki/Fab_(brand)" title="Fab (brand)">Fab</a></li> <li><a href="/wiki/Frosty_Paws" title="Frosty Paws">Frosty Paws</a><sup>15</sup></li> <li><a href="/wiki/H%C3%A4agen-Dazs" title="Häagen-Dazs">Häagen-Dazs</a><sup>2,15</sup></li> <li><a href="/wiki/Hjem-IS" title="Hjem-IS">Hjem-IS</a></li> <li><a href="/wiki/Ice_Screamers" class="mw-redirect" title="Ice Screamers">Ice Screamers</a></li> <li><a href="/wiki/Kit_Kat" title="Kit Kat">Kit Kat</a><sup>15</sup></li> <li><a href="/wiki/Maxibon" title="Maxibon">Maxibon</a></li> <li><a href="/wiki/M%C3%B6venpick_Ice_Cream" title="Mövenpick Ice Cream">Mövenpick</a></li> <li><a href="/wiki/Parlour_(ice_cream)" title="Parlour (ice cream)">Parlour</a></li> <li><a href="/wiki/Savory_(ice_cream)" class="mw-redirect" title="Savory (ice cream)">Savory</a></li> <li><a href="/wiki/Smarties" title="Smarties">Smarties</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Prepared and <br />packaged food <br />and snacks</div></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Buitoni" title="Buitoni">Buitoni</a></li> <li><a href="/wiki/California_Pizza_Kitchen" title="California Pizza Kitchen">California Pizza Kitchen</a></li> <li><a href="/wiki/DiGiorno" title="DiGiorno">DiGiorno</a></li> <li><a href="/wiki/Herta_Foods" title="Herta Foods">Herta</a></li> <li><a href="/wiki/Hot_Pockets" title="Hot Pockets">Hot Pockets</a></li> <li><a href="/wiki/Lean_Cuisine" title="Lean Cuisine">Lean Cuisine</a></li> <li><a href="/wiki/Libby%27s" title="Libby&#39;s">Libby's</a></li> <li><a href="/wiki/Hot_Pockets" title="Hot Pockets">Lean Pockets</a></li> <li><a href="/wiki/Maggi" title="Maggi">Maggi</a></li> <li><a href="/wiki/Stouffer%27s" title="Stouffer&#39;s">Stouffer's</a></li> <li><a href="/wiki/Thomy" title="Thomy">Thomy</a></li> <li><a href="/wiki/Tombstone_(pizza)" title="Tombstone (pizza)">Tombstone</a></li> <li><a href="/wiki/Uncle_Tobys" title="Uncle Tobys">Uncle Tobys</a></li> <li><a href="/wiki/Winiary_(company)" title="Winiary (company)">Winiary</a></li> <li><a href="/wiki/Nestl%C3%A9_Wagner" title="Nestlé Wagner">Wagner</a></li> <li><a href="/wiki/Yinlu_Foods" title="Yinlu Foods">Yinlu Foods</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Nestl%C3%A9_Purina_PetCare" title="Nestlé Purina PetCare">Purina PetCare</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Alpo_(pet_food)" title="Alpo (pet food)">Alpo</a></li> <li><a href="/wiki/Bakers_Complete" class="mw-redirect" title="Bakers Complete">Bakers Complete</a></li> <li><a href="/wiki/Beggin%27_Strips" title="Beggin&#39; Strips">Beggin' Strips</a></li> <li><a href="/wiki/Beneful" title="Beneful">Beneful</a></li> <li><a href="/wiki/Bonio" title="Bonio">Bonio</a></li> <li><a href="/wiki/Dog_Chow" title="Dog Chow">Dog Chow</a></li> <li><a href="/wiki/Fancy_Feast" title="Fancy Feast">Fancy Feast</a></li> <li><a href="/wiki/Felix_(cat_food)" title="Felix (cat food)">Felix</a></li> <li><a href="/wiki/Friskies" title="Friskies">Friskies</a></li> <li><a href="/wiki/Frosty_Paws" title="Frosty Paws">Frosty Paws</a></li> <li><a href="/wiki/Purina_One" title="Purina One">ONE</a></li> <li><a href="/wiki/Winalot" title="Winalot">Winalot</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Uncle_Tobys" title="Uncle Tobys">Uncle Tobys</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Cheerios" title="Cheerios">Cheerios</a><sup>1</sup></li> <li><a href="/wiki/Plus_(cereal)" title="Plus (cereal)">PLUS</a></li> <li><a href="/wiki/Wheaties" title="Wheaties">Weeties</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/List_of_Nestl%C3%A9_brands#Former_brands" title="List of Nestlé brands">Former brands and <br /> subsidiaries</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Alcon" title="Alcon">Alcon</a></li> <li><a href="/wiki/Pamlab" title="Pamlab">Alfasigma</a></li> <li><a href="/wiki/Arrowhead_Water" title="Arrowhead Water">Arrowhead</a></li> <li><a href="/wiki/Butterfinger" title="Butterfinger">Butterfinger</a></li> <li><a href="/wiki/Baby_Ruth" title="Baby Ruth">Baby Ruth</a></li> <li><a href="/wiki/Chocolate_Surpresa" title="Chocolate Surpresa">Chocolate Surpresa</a></li> <li><a href="/wiki/Deer_Park_Spring_Water" title="Deer Park Spring Water">Deer Park</a></li> <li><a href="/wiki/Dreyer%27s" title="Dreyer&#39;s">Dreyer's</a><sup>15</sup></li> <li><a href="/wiki/Enviga" title="Enviga">Enviga</a></li> <li><a href="/wiki/Gale%27s" title="Gale&#39;s">Gale's</a></li> <li><a href="/wiki/Galderma" title="Galderma">Galderma Laboratories</a> <ul><li><a href="/wiki/Cetaphil" title="Cetaphil">Cetaphil</a></li> <li><a href="/wiki/Adapalene/benzoyl_peroxide" title="Adapalene/benzoyl peroxide">Epiduo</a></li> <li><a href="/wiki/Restylane" title="Restylane">Restylane</a></li></ul></li> <li><a href="/wiki/Hoadley%27s_Chocolates" title="Hoadley&#39;s Chocolates">Hoadley's</a></li> <li><a href="/wiki/Ice_Mountain_(water)" title="Ice Mountain (water)">Ice Mountain</a></li> <li><a href="/wiki/Jenny_Craig,_Inc." title="Jenny Craig, Inc.">Jenny Craig</a></li> <li><a href="/wiki/Ozarka" title="Ozarka">Ozarka</a></li> <li><a href="/wiki/Peter%27s_Chocolate" title="Peter&#39;s Chocolate">Peter's Chocolate</a></li> <li><a href="/wiki/Poland_Spring" title="Poland Spring">Poland Spring</a></li> <li><a href="/wiki/Polly_Waffle" title="Polly Waffle">Polly Waffle</a></li> <li><a href="/wiki/PowerBar" title="PowerBar">PowerBar</a></li> <li><a href="/wiki/Powwow_Water" title="Powwow Water">Powwow Water</a></li> <li><a href="/wiki/Rowntree_Mackintosh_Confectionery" title="Rowntree Mackintosh Confectionery">Rowntree Mackintosh</a></li> <li><a href="/wiki/Violet_Crumble" title="Violet Crumble">Violet Crumble</a></li> <li><a href="/wiki/Wonder_Ball" title="Wonder Ball">Wonder Ball</a></li> <li><a href="/wiki/Zephyrhills_(water)" title="Zephyrhills (water)">Zephyrhills</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">People</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/G%C3%BCnter_Blobel" title="Günter Blobel">Günter Blobel</a></li> <li><a href="/wiki/Paul_Bulcke" title="Paul Bulcke">Paul Bulcke</a></li> <li><a href="/wiki/Peter_Brabeck-Letmathe" title="Peter Brabeck-Letmathe">Peter Brabeck-Letmathe</a></li> <li><a href="/wiki/Nobuyuki_Idei" title="Nobuyuki Idei">Nobuyuki Idei</a></li> <li><a href="/wiki/Henri_Nestl%C3%A9" title="Henri Nestlé">Henri Nestlé</a></li> <li><a href="/wiki/Kaspar_Villiger" title="Kaspar Villiger">Kaspar Villiger</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Nestea_European_Championship_Tour" title="Nestea European Championship Tour">Nestea European Championship Tour</a></li> <li><a href="/wiki/1977_Nestl%C3%A9_boycott" title="1977 Nestlé boycott">1977 Nestlé boycott</a></li> <li><a href="/wiki/Arnold_Palmer_Invitational" title="Arnold Palmer Invitational">Nestlé Invitational</a></li> <li><a href="/wiki/Rowntrees_F.C." title="Rowntrees F.C.">Nestlé Rowntree F.C.</a></li> <li><a href="/wiki/Nestl%C3%A9_Smarties_Book_Prize" title="Nestlé Smarties Book Prize">Nestlé Smarties Book Prize</a></li> <li><a href="/wiki/Nestl%C3%A9_Tower" title="Nestlé Tower">Nestlé Tower</a></li> <li><a href="/wiki/Chocolate_chip_cookie" title="Chocolate chip cookie">Toll House cookies</a></li> <li><a href="/wiki/International_Code_of_Marketing_of_Breast-milk_Substitutes" title="International Code of Marketing of Breast-milk Substitutes">International Code of Marketing of Breast-milk Substitutes</a></li> <li><a href="/wiki/Nescaf%C3%A9_Basement" title="Nescafé Basement">Nescafé Basement</a></li> <li><a href="/wiki/Maggi_noodles_safety_concerns_in_India" title="Maggi noodles safety concerns in India">Maggi noodles safety concerns in India</a></li> <li><a href="/wiki/Freshly" title="Freshly">Freshly</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related articles</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/List_of_Nestl%C3%A9_brands" title="List of Nestlé brands">List of Nestlé brands</a></li> <li><a href="/wiki/Controversies_of_Nestl%C3%A9" title="Controversies of Nestlé">Controversies of Nestlé</a></li></ul> </div></td></tr><tr><td class="navbox-abovebelow hlist" colspan="3"><div> <ul><li><span style="font-size:85%;"><sup>1</sup> Currently manufactured by <a href="/wiki/General_Mills" title="General Mills">General Mills</a> in the U.S. and Canada. Produced by <a href="/wiki/Cereal_Partners_Worldwide" title="Cereal Partners Worldwide">Cereal Partners</a> under the Nestlé brand elsewhere. <sup>2</sup> Brand owned by <a href="/wiki/General_Mills" title="General Mills">General Mills</a>; U.S. and Canadian production rights controlled by Nestlé under license. <sup>3</sup> U.S. production rights owned by <a href="/wiki/The_Hershey_Company" title="The Hershey Company">The Hershey Company</a>. <sup>4</sup> U.S. rights and production owned by the <a href="/wiki/Smarties_Candy_Company" title="Smarties Candy Company">Smarties Candy Company</a> with a different product. <sup>5</sup> U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned by <a href="/wiki/Associated_British_Foods" title="Associated British Foods">Associated British Foods</a>. <sup>6</sup> Produced by Cereal Partners, branded as Nestlé. <sup>7</sup> Produced by Cereal Partners and branded as Nestlé in the U.K. and Ireland. Produced by <a href="/wiki/Post_Foods" class="mw-redirect" title="Post Foods">Post Foods</a> elsewhere. <sup>8</sup> Philippine production rights owned by <a href="/wiki/Alaska_Milk_Corporation" title="Alaska Milk Corporation">Alaska Milk Corporation</a>. <sup>9</sup> Singaporean, Malaysian and Thai production rights owned by <a href="/wiki/Fraser_and_Neave" title="Fraser and Neave">Fraser and Neave</a>. <sup>10</sup> Used only in Indonesia, Thailand, and Cambodia. <sup>11</sup> Used only in the Philippines. <sup>12</sup> U.S. production rights owned by the <a href="/wiki/Ferrara_Candy_Company" title="Ferrara Candy Company">Ferrara Candy Company</a>. <sup>13</sup> <a href="/wiki/North_America" title="North America">NA</a> rights and specific trade dress to all packaged coffee and other products under the Starbucks brand owned by Nestlé since 2019. <sup>14</sup> Brand owned by <a href="/wiki/Mars_Inc." title="Mars Inc.">Mars</a>, sold by Nestlé in Canada. <sup>15</sup> Produced by <a href="/wiki/Froneri" title="Froneri">Froneri</a> in the U.S. since 2020.</span></li></ul> <hr /> <ul><li><span class="noviewer" typeof="mw:File"><span title="Category"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/16px-Symbol_category_class.svg.png" decoding="async" width="16" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/23px-Symbol_category_class.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/31px-Symbol_category_class.svg.png 2x" data-file-width="180" data-file-height="185" /></span></span> <b><a href="/wiki/Category:Nestl%C3%A9" title="Category:Nestlé">Category</a></b></li> <li><span class="noviewer" typeof="mw:File"><span title="Commons page"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/12px-Commons-logo.svg.png" decoding="async" width="12" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/18px-Commons-logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/24px-Commons-logo.svg.png 2x" data-file-width="1024" data-file-height="1376" /></span></span> <b><a href="https://commons.wikimedia.org/wiki/Category:Nestl%C3%A9" class="extiw" title="commons:Category:Nestlé">Commons</a></b></li></ul> </div></td></tr></tbody></table></div> <!-- NewPP limit report Parsed by mw‐web.codfw.main‐57488d5c7d‐t7d2d Cached time: 20241128023003 Cache expiry: 2592000 Reduced expiry: false Complications: [vary‐revision‐sha1, show‐toc] CPU time usage: 0.664 seconds Real time usage: 0.798 seconds Preprocessor visited node count: 3868/1000000 Post‐expand include size: 168378/2097152 bytes Template argument size: 27396/2097152 bytes Highest expansion depth: 15/100 Expensive parser function count: 4/500 Unstrip recursion depth: 1/20 Unstrip post‐expand size: 138458/5000000 bytes Lua time usage: 0.392/10.000 seconds Lua memory usage: 15584412/52428800 bytes Number of Wikibase entities loaded: 1/400 --> <!-- Transclusion expansion time report (%,ms,calls,template) 100.00% 673.116 1 -total 33.08% 222.659 1 Template:Reflist 19.27% 129.680 18 Template:Cite_web 15.49% 104.249 3 Template:Navbox 14.35% 96.575 1 Template:Nihongo 14.34% 96.558 1 Template:Nestlé 13.10% 88.206 1 Template:Columns-list 7.31% 49.231 1 Template:Short_description 6.75% 45.436 1 Template:Twitter 6.13% 41.234 3 Template:Citation_needed --> <!-- Saved in parser cache with key enwiki:pcache:49379441:|#|:idhash:canonical and timestamp 20241128023003 and revision id 1238700256. Rendering was triggered because: page-view --> </div><!--esi <esi:include src="/esitest-fa8a495983347898/content" /> --><noscript><img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?type=1x1" alt="" width="1" height="1" style="border: none; position: absolute;"></noscript> <div class="printfooter" data-nosnippet="">Retrieved from "<a dir="ltr" href="https://en.wikipedia.org/w/index.php?title=Kit_Kats_in_Japan&amp;oldid=1238700256">https://en.wikipedia.org/w/index.php?title=Kit_Kats_in_Japan&amp;oldid=1238700256</a>"</div></div> <div id="catlinks" class="catlinks" data-mw="interface"><div id="mw-normal-catlinks" class="mw-normal-catlinks"><a href="/wiki/Help:Category" title="Help:Category">Categories</a>: <ul><li><a href="/wiki/Category:Japanese_brand_foods" title="Category:Japanese brand foods">Japanese brand foods</a></li><li><a href="/wiki/Category:Food_and_drink_in_Japan" title="Category:Food and drink in Japan">Food and drink in Japan</a></li><li><a href="/wiki/Category:Japanese_desserts_and_sweets" title="Category:Japanese desserts and sweets">Japanese desserts and sweets</a></li><li><a href="/wiki/Category:Japanese_confectionery" title="Category:Japanese confectionery">Japanese confectionery</a></li><li><a href="/wiki/Category:Chocolate_bars" title="Category:Chocolate bars">Chocolate bars</a></li><li><a href="/wiki/Category:Nestl%C3%A9_brands" title="Category:Nestlé brands">Nestlé brands</a></li></ul></div><div id="mw-hidden-catlinks" class="mw-hidden-catlinks mw-hidden-cats-hidden">Hidden categories: <ul><li><a href="/wiki/Category:Subscription_required_using_via" title="Category:Subscription required using via">Subscription required using via</a></li><li><a href="/wiki/Category:Pages_containing_links_to_subscription-only_content" title="Category:Pages containing links to subscription-only content">Pages containing links to subscription-only content</a></li><li><a href="/wiki/Category:CS1_maint:_postscript" title="Category:CS1 maint: postscript">CS1 maint: postscript</a></li><li><a href="/wiki/Category:Articles_with_short_description" title="Category:Articles with short description">Articles with short description</a></li><li><a href="/wiki/Category:Short_description_is_different_from_Wikidata" title="Category:Short description is different from Wikidata">Short description is different from Wikidata</a></li><li><a href="/wiki/Category:Articles_containing_Japanese-language_text" title="Category:Articles containing Japanese-language text">Articles containing Japanese-language text</a></li><li><a href="/wiki/Category:All_articles_with_unsourced_statements" title="Category:All articles with unsourced statements">All articles with unsourced statements</a></li><li><a href="/wiki/Category:Articles_with_unsourced_statements_from_March_2020" title="Category:Articles with unsourced statements from March 2020">Articles with unsourced statements from March 2020</a></li><li><a href="/wiki/Category:Articles_with_unsourced_statements_from_October_2019" title="Category:Articles with unsourced statements from October 2019">Articles with unsourced statements from October 2019</a></li><li><a href="/wiki/Category:Articles_with_unsourced_statements_from_July_2019" title="Category:Articles with unsourced statements from July 2019">Articles with unsourced statements from July 2019</a></li></ul></div></div> </div> </main> </div> <div class="mw-footer-container"> <footer id="footer" class="mw-footer" > <ul id="footer-info"> <li id="footer-info-lastmod"> This page was last edited on 5 August 2024, at 07:10<span class="anonymous-show">&#160;(UTC)</span>.</li> <li id="footer-info-copyright">Text is available under the <a href="/wiki/Wikipedia:Text_of_the_Creative_Commons_Attribution-ShareAlike_4.0_International_License" title="Wikipedia:Text of the Creative Commons Attribution-ShareAlike 4.0 International License">Creative Commons Attribution-ShareAlike 4.0 License</a>; additional terms may apply. By using this site, you agree to the <a href="https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Terms_of_Use" class="extiw" title="foundation:Special:MyLanguage/Policy:Terms of Use">Terms of Use</a> and <a href="https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Privacy_policy" class="extiw" title="foundation:Special:MyLanguage/Policy:Privacy policy">Privacy Policy</a>. Wikipedia® is a registered trademark of the <a rel="nofollow" class="external text" href="https://wikimediafoundation.org/">Wikimedia Foundation, Inc.</a>, a non-profit organization.</li> </ul> <ul id="footer-places"> <li id="footer-places-privacy"><a href="https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Privacy_policy">Privacy policy</a></li> <li id="footer-places-about"><a href="/wiki/Wikipedia:About">About Wikipedia</a></li> <li id="footer-places-disclaimers"><a href="/wiki/Wikipedia:General_disclaimer">Disclaimers</a></li> <li id="footer-places-contact"><a href="//en.wikipedia.org/wiki/Wikipedia:Contact_us">Contact Wikipedia</a></li> <li id="footer-places-wm-codeofconduct"><a href="https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Universal_Code_of_Conduct">Code of Conduct</a></li> <li id="footer-places-developers"><a href="https://developer.wikimedia.org">Developers</a></li> <li id="footer-places-statslink"><a href="https://stats.wikimedia.org/#/en.wikipedia.org">Statistics</a></li> <li id="footer-places-cookiestatement"><a href="https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Cookie_statement">Cookie statement</a></li> <li id="footer-places-mobileview"><a href="//en.m.wikipedia.org/w/index.php?title=Kit_Kats_in_Japan&amp;mobileaction=toggle_view_mobile" class="noprint stopMobileRedirectToggle">Mobile view</a></li> </ul> <ul id="footer-icons" class="noprint"> <li id="footer-copyrightico"><a href="https://wikimediafoundation.org/" class="cdx-button cdx-button--fake-button cdx-button--size-large cdx-button--fake-button--enabled"><img src="/static/images/footer/wikimedia-button.svg" width="84" height="29" alt="Wikimedia Foundation" loading="lazy"></a></li> <li id="footer-poweredbyico"><a href="https://www.mediawiki.org/" class="cdx-button cdx-button--fake-button cdx-button--size-large cdx-button--fake-button--enabled"><img src="/w/resources/assets/poweredby_mediawiki.svg" alt="Powered by MediaWiki" width="88" height="31" loading="lazy"></a></li> </ul> </footer> </div> </div> </div> <div class="vector-settings" id="p-dock-bottom"> <ul></ul> </div><script>(RLQ=window.RLQ||[]).push(function(){mw.config.set({"wgHostname":"mw-web.codfw.main-57488d5c7d-n2j6s","wgBackendResponseTime":175,"wgPageParseReport":{"limitreport":{"cputime":"0.664","walltime":"0.798","ppvisitednodes":{"value":3868,"limit":1000000},"postexpandincludesize":{"value":168378,"limit":2097152},"templateargumentsize":{"value":27396,"limit":2097152},"expansiondepth":{"value":15,"limit":100},"expensivefunctioncount":{"value":4,"limit":500},"unstrip-depth":{"value":1,"limit":20},"unstrip-size":{"value":138458,"limit":5000000},"entityaccesscount":{"value":1,"limit":400},"timingprofile":["100.00% 673.116 1 -total"," 33.08% 222.659 1 Template:Reflist"," 19.27% 129.680 18 Template:Cite_web"," 15.49% 104.249 3 Template:Navbox"," 14.35% 96.575 1 Template:Nihongo"," 14.34% 96.558 1 Template:Nestlé"," 13.10% 88.206 1 Template:Columns-list"," 7.31% 49.231 1 Template:Short_description"," 6.75% 45.436 1 Template:Twitter"," 6.13% 41.234 3 Template:Citation_needed"]},"scribunto":{"limitreport-timeusage":{"value":"0.392","limit":"10.000"},"limitreport-memusage":{"value":15584412,"limit":52428800}},"cachereport":{"origin":"mw-web.codfw.main-57488d5c7d-t7d2d","timestamp":"20241128023003","ttl":2592000,"transientcontent":false}}});});</script> <script type="application/ld+json">{"@context":"https:\/\/schema.org","@type":"Article","name":"Kit Kats in Japan","url":"https:\/\/en.wikipedia.org\/wiki\/Kit_Kats_in_Japan","sameAs":"http:\/\/www.wikidata.org\/entity\/Q23461031","mainEntity":"http:\/\/www.wikidata.org\/entity\/Q23461031","author":{"@type":"Organization","name":"Contributors to Wikimedia projects"},"publisher":{"@type":"Organization","name":"Wikimedia Foundation, Inc.","logo":{"@type":"ImageObject","url":"https:\/\/www.wikimedia.org\/static\/images\/wmf-hor-googpub.png"}},"datePublished":"2016-02-10T01:14:35Z","dateModified":"2024-08-05T07:10:06Z","image":"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/6\/69\/Japanese_kit_Kat_varieties.jpg","headline":"seasonal and regional flavors of Kit Kat chocolate bars produced in Japan"}</script> </body> </html>

Pages: 1 2 3 4 5 6 7 8 9 10