Why businesses must consider the Deaf community as a key demographic

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relative w-full h-full object-cover" src="https://media.licdn.com/dms/image/v2/D4D12AQHyKA7n_yLl9A/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1711983314551?e=2147483647&v=beta&t=0-msvURBaDOboEM4ghZZrTo653QBKGgona48aqHZ8GU" fetchpriority="high" data-embed-id="cover-image" alt="Why businesses must consider the Deaf community as a key demographic"> </div> </div>  </figure> <header> <section class="core-section-container relative my-3"> <h1 class="pulse-title text-display-md text-color-text lg:text-display-lg font-bold w-11/12">Why businesses must consider the Deaf community as a key demographic</h1> <div class="ellipsis-menu absolute right-0 top-0"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" 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base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link publisher-author-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://pk.linkedin.com/company/deaftawk-private-limited" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> <span class="sr-only"> DeafTawk </span> </a> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4D0BAQFby8pWvv8Iag/company-logo_100_100/company-logo_100_100/0/1630556960076?e=2147483647&v=beta&t=Vt9WsWXe7VL2tfvKNnqpNwYsLbIc8wG-q6KiibaNPdQ" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="DeafTawk"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> DeafTawk </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Bridge the Gap </h4>  <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> Published Apr 1, 2024 </div>  </div> <div class="base-main-card__ctas z-[3] self-center ml-3 babybear:ml-1 babybear:self-start"> <a class="base-main-card__cta btn-sm btn-secondary" href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fwhy-businesses-must-consider-deaf-community-key-kcp1f%3Ftrk%3Darticle-ssr-frontend-pulse&trk=article-ssr-frontend-pulse_publisher-author-card" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> + Follow </a> </div> </div> </div> </section> </header> <div data-test-id="article-content-blocks">  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>The world of business thrives on understanding its audience. Yet, many companies overlook a significant and vibrant demographic: the deaf community. With over 430 million people globally as per WHO, this presents a massive untapped market. Let's explore why the deaf community has been excluded and the powerful benefits of catering to this audience.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Breaking Down Barriers: Challenges and Solutions</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>The primary obstacle businesses face is the lack of awareness and communication channels. Imagine a deaf customer entering a restaurant. Without staff trained in sign language or accessible menus, ordering becomes a frustrating experience. This fosters a disconnect for both the customer and the business.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Fortunately, solutions exist to bridge this gap. Businesses can:</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Invest in Sign Language Training</span><span class>: Empower employees to communicate directly with deaf customers through sign language training.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Utilize Technology</span><span class>: Integrate features like real-time captioning on videos or live chat options with sign language interpreters.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Offer Accessible Content</span><span class>: Develop websites and marketing materials that are optimized for screen readers and include visual components alongside text.</span> </p> </div>  <div class="inline-articles bg-color-surface-new border-hidden rounded-sm p-1 mx-auto my-1.5 mamabear:w-2/3 inline-articles__before"> <h2 class="text-xl font-medium ml-1.5 my-1 text-color-text mamabear:text-center">Recommended by LinkedIn</h2> <div class="flex flex-wrap mx-0.5 babybear:mx-1.5"> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/international-sign-language-day-employee-feature-"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQH4kr-ZOfrmig/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1663948720104?e=2147483647&v=beta&t=cN4cHSZOPWjL4eDe1Kje7dWqcCNAR8hdACKJMb_JER0"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">International Sign Language Day: Employee Feature -…</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Merlin Entertainments </span> <span class="before:middot pt-0.5 inline-article-published-date"> 2 years ago </span> </div> </a>  </div> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/international-sign-language-day-qatar-career-development-center"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" 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data-tracking-will-navigate href="https://www.linkedin.com/pulse/interest-sign-language-grows-virgin-atlantic-promotes-zopqe"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQGLsuaxGn2lxw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1728396412772?e=2147483647&v=beta&t=AuWP5a8gDJMe_l8_8-5wtuLM1zrJ7G-Sg4aH4rs4hts"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">As interest in sign language grows, Virgin Atlantic…</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> TrendWatching </span> <span class="before:middot pt-0.5 inline-article-published-date"> 1 month ago </span> </div> </a>  </div> </div> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">The Untapped Benefits of Including the Deaf Community</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>By embracing the deaf community, businesses unlock a wealth of benefits:</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Expanding Your Customer Base: </span><span class>430 million potential customers is a significant untapped market. Simple adjustments can broaden your reach exponentially.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Building Brand Loyalty:</span><span class> Demonstrating inclusivity fosters positive brand perception and loyalty among deaf customers and the wider community.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Enhancing Innovation:</span><span class> Catering to diverse needs encourages creativity and innovation, potentially leading to new products and services that benefit everyone.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Turning Potential into Reality</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>The biggest hurdle – communication – can be overcome with DeafTawk. Our mobile application facilitates seamless connection between businesses and deaf individuals through video calls with sign language interpreters. Businesses can break down communication barriers and unlock the full potential of the deaf market.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Ready to tap into this massive opportunity? Explore DeafTawk and accessibility best practices. Invest in training, leverage technology, and demonstrate your commitment to inclusivity. 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