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Document ads advertising specifications | Marketing Solutions Help
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href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flms%2Fanswer%2Fa493903&trk=help_me_menu" data-test-id="me-menu-sign-in"> Sign in </a> </div> </div> <a class="site-navigation__sign-in artdeco-button artdeco-button--2 artdeco-button--secondary artdeco-button--inverse mobile-excluded" href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flms%2Fanswer%2Fa493903" data-test-id="sign-in-button">Sign in</a> </nav> </div> </header> <main role="main" tabindex="-1" id="a11y-main" class="layout layout--one-column" aria-label="Help content" data-inert-toggle-target="me-menu-inert-toggle-target"> <div class="article-details-page"> <div class="hue-page-heading" data-test-selector="heading-container"> <div class="page-width-content"> <h2 class="hue-page-heading__title hue-default-color t-24 t-bold" data-test-selector="heading-title"> Document ads advertising specifications </h2> <span class="hue-default-secondary-color t-14" data-test-selector="relativeTime-container"> Last updated: 8 months ago </span> </div> </div> <div class="page-width-content article-details-content"> <div class="article-details-content__main"> <article data-test-selector="article" data-article-source="urn:li:helpCenterArticle:(493903,LITHOGRAPH)"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Document ads are a type of Sponsored Content ad that appear in the LinkedIn feed and the LinkedIn Audience Network. Below are the advertising specifications for document ads.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Document specifications</h2> </div> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text-table" data-test-selector="preRenderedMarkup-container"> <table class="artdeco-table--striped"> <thead class="artdeco-table-header"> <tr class="artdeco-table-row"> <th class="artdeco-table-header">Element or ad field</th> <th class="artdeco-table-header">Specifications</th> </tr> </thead> <tbody> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">File size</td> <td class="artdeco-table-cell">The file size can’t exceed 100 MB and 300 pages.</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">File amount</td> <td class="artdeco-table-cell">You can select and upload up to five documents.</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Word limit</td> <td class="artdeco-table-cell">1 million</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">File type</td> <td class="artdeco-table-cell">The following file types are supported: PPT, PPTX, DOC, DOCX, and PDF. Document ads with a lead generation objective only support PDFs.</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Videos and animations</td> <td class="artdeco-table-cell">Videos and other animations in documents aren’t supported and will display as static images instead.</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Hyperlinks</td> <td class="artdeco-table-cell">Hyperlinks in the document will only be clickable if the member downloads the document. Ensure that the hyperlinks are secure.</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">PDF</td> <td class="artdeco-table-cell">PDFs with multiple layers must be flattened or merged. PDFs with multiple sized pages must be fit to the same page size.</td> </tr> </tbody> </table> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Ad text specifications</h2> </div> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text-table" data-test-selector="preRenderedMarkup-container"> <table class="artdeco-table--striped"> <thead class="artdeco-table-header"> <tr class="artdeco-table-row"> <th class="artdeco-table-header">Ad field</th> <th class="artdeco-table-header">Specifications</th> </tr> </thead> <tbody> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Name this ad (optional)</td> <td class="artdeco-table-cell">Use up to 255 characters.</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Introductory text</td> <td class="artdeco-table-cell">Use up to 150 characters to avoid shortening of the text (600 character maximum). Important: Insert any legally required language in the introductory text. URLs in this field that are longer than 23 characters will be converted to a short link.</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Headline</td> <td class="artdeco-table-cell">By default, the headline is pre-filled with the file name. Use up to 70 characters to avoid shortening of the headline (200 character maximum). Keep in mind that shortening of the headline can vary slightly depending on the device your ad is viewed on, and the type of characters you use.</td> </tr> </tbody> </table> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Related tasks</strong></p> </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="https://www.linkedin.com/help/lms/answer/a733950" target="_self">Create document ads in Campaign Manager</a></p> </div> </div> </li> </ul> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Learn more</strong></p> </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="https://www.linkedin.com/help/lms/answer/a737898" target="_self">LinkedIn document ads</a></p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="https://www.linkedin.com/help/lms/answer/a726534" target="_self">Document ads best practices</a></p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="https://www.linkedin.com/help/lms/answer/a423409" target="_self">LinkedIn Audience Network</a></p> </div> </div> </li> </ul> </article> <!----><!----> <div class="placeholder " id="helpfulness-rating"> </div> </div> <div class="article-details-content__delimiter"></div> <aside class="article-details-content__aside"> <div class="article-details-content__tags"> <h3 id="tagged-header" class="hue-web__header--aside t-bold t-16" data-test-selector="topicTags-header"> Tagged in </h3> <ul class="pill-list article-page-pill-list hue-artdeco-pill" data-test-selector="topicTags-container"> <li class="pill-list__item" id="topic-link-a3046" data-test-selector="topicTags-list-item"> <a class="pill basePadding label" href="/help/lms/topic/a3046" data-test-selector="topic-tag-link" aria-describedby="tagged-header"> <span data-test-selector="topicTags-title-a3046"> Advertising Specifications </span> </a> </li> <li class="pill-list__item" id="topic-link-a171029" data-test-selector="topicTags-list-item"> <a class="pill basePadding label" href="/help/lms/topic/a171029" data-test-selector="topic-tag-link" aria-describedby="tagged-header"> <span data-test-selector="topicTags-title-a171029"> Document Ads </span> </a> </li> </ul> </div> <div class="related-articles"> <h3 id="related-articles" class="related-articles__header t-bold t-16" data-test-selector="relatedArticles-header"> Related articles </h3> <ul class="related-articles__list" data-test-selector="relatedArticles-container"> <li class="related-articles__list-item t-14" id="article-link-a733950" data-test-selector="relatedArticles-list-item"> <a href="/help/lms/answer/a733950" class="related-articles__link" data-test-selector="related-article-link" aria-describedby="related-articles"> <li-icon class="related-articles__icon" color size="small" type="document-icon"></li-icon> <span data-test-selector="relatedArticles-title-a733950"> Create document ads in Campaign Manager </span> </a> </li> <li class="related-articles__list-item t-14" id="article-link-a737898" data-test-selector="relatedArticles-list-item"> <a href="/help/lms/answer/a737898" class="related-articles__link" data-test-selector="related-article-link" aria-describedby="related-articles"> <li-icon class="related-articles__icon" color size="small" type="document-icon"></li-icon> <span data-test-selector="relatedArticles-title-a737898"> LinkedIn document ads </span> </a> </li> </ul> </div> <!----><!----> </aside> </div> <!----> </div> </main> <div class="placeholder " id="toasts__wormhole" 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