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Create document ads in Campaign Manager | Marketing Solutions Help
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<div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>With document ads, you can promote documents directly in the LinkedIn feed and on the LinkedIn Audience Network. Document ads include a document, headline, introductory text, and a <li-icon type="download-icon"></li-icon> download button. If you select Lead Generation as your campaign objective, you’ll need to attach a Lead Gen Form.</p> </div> <div class="article-content-callout article-content-callout__background--permission" data-test-selector="callout-container"> <div> <h3 class="t-16 article-content-callout__headline" data-test-selector="callout-headline"> Who can use this feature? </h3> <div class="article-content-callout__text-rich-description t-14 article-content-callout__text-rich-description--hue" data-test-selector="callout-rich-description"> <p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p>You must have super admin, content admin, or Sponsored Content poster access on your ad account's Page and creative manager access or higher on your ad account to create a document ad.<p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p> </div> </div> <!----> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Before creating a document ad, create a new campaign and select brand awareness, engagement, website visits, website conversions, or lead generation as the objective. You can also create new ads for an existing document campaign by editing your campaign. </p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>To add a document ad to your campaign, you can either create a new ad or select a previously created ad by browsing existing content. </p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Create a new ad </h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>To create a new ad: </p> </div> <ol class="article-content__ordered-list" data-test-selector="orderedList-container"> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Go to the <strong>Ads in this campaign</strong> page in Campaign Manager. </p> </div> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <ul> <li>New campaign - If you're creating a new campaign, you'll go to the<strong> Ads in this campaign</strong> page after selecting your campaign settings. </li> <li>Existing campaign - To add an ad to an existing campaign, you can edit the campaign to go to the <strong>Ads in this campaign</strong> page. </li> </ul> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Click <strong>Create new ad</strong>. </p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Complete the following fields: </p> </div> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <ul> <li><strong>Name this ad (optional)</strong> - Only visible in Campaign Manager. </li> <li><strong>Introductory text (optional)</strong> - Content will appear above the document preview. </li> </ul> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>In the <strong>Document </strong>section, click <strong>Upload or select </strong>to select an existing document or upload a new document. The <strong>Document Library</strong> dialog opens. <br> </p> </div> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <ul><li>To find an existing document, you can use the search bar, the <strong>Filters </strong>dropdown menu to filter by page counts, or the <strong>Newest</strong> dropdown menu to sort documents by newest, oldest, or alphabetically. </li><li>To upload a new document, click <strong>Upload</strong>, select the document, and click <strong>Open</strong>. The <strong>Preview and Add</strong> dialog opens.<br> </li></ul> </div> <div class="article-content-callout article-content-callout__background--warning article-content-callout--in-list" data-test-selector="callout-container"> <div> <h3 class="t-16 article-content-callout__headline" data-test-selector="callout-headline"> Important to know </h3> <div class="article-content-callout__text-rich-description t-14 article-content-callout__text-rich-description--hue" data-test-selector="callout-rich-description"> <p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p>• You can select and upload up to five documents. <br> • Some documents might be unavailable for selection. This is due to a technical limitation related to any documents uploaded before November 2023 that were used in lead generation, website visits, or website conversions campaigns, and a preview page selection was made. If you’d like to select one of those documents, upload it to the Document Library again. <p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p> </div> </div> <!----> </div> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <ul><li>In the <strong>Filename </strong>box, you can rename your document up to a maximum of 255 characters.</li><li>Click <strong>Add to library</strong> to add the chosen document and preview it in the Document Library.</li><li>Click <strong>Select</strong> to choose the document for your ad campaign.</li></ul> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>If you selected lead generation, website visits, or website conversions as your campaign objective, move the slider to select how many pages can be previewed. </p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Enter a <strong>Headline</strong>. By default, the headline is pre-filled with the file name. </p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>If you selected lead generation as your campaign objective, complete the <strong>Form details</strong> section. </p> </div> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <ul><li>The lead generation objective has a single default <strong>Unlock full document</strong> CTA option. </li><li>You can select a previously created Lead Gen Form or create a new Lead Gen Form.</li></ul> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>If you selected website visits or website conversions as your campaign objective, enter a destination URL and use the dropdown menu to select a <strong>Call-to-action</strong> button. </p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Click the<strong> Save ad</strong> button in the lower-right corner. </p> </div> </li> </ol> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Browse existing content</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>To select a previously created document ad: </p> </div> <ol class="article-content__ordered-list" data-test-selector="orderedList-container"> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Go to the <strong>Ads in this campaign</strong> page in Campaign Manager. </p> </div> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <ul> <li>New campaign - If you're creating a new campaign, you'll go to the<strong> Ads in this campaign</strong> page after selecting your campaign settings. </li> <li>Existing campaign - To add an ad to an existing campaign, you can edit the campaign to go to the <strong>Ads in this campaign</strong> page. </li> </ul> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Click the <strong>Browse existing content</strong> button. </p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Select the checkboxes to the left of the ads you’d like to add to your campaign. </p> </div> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <ul> <li>From your most recent content, a maximum of 100 Direct Sponsored Content creatives and 100 Company Page posts will display in Campaign Manager, totaling 200 available content creatives per campaign. </li> <li>You can remove ads from the library of existing content by selecting the ad and clicking the <strong>Remove from library</strong> button in the lower-right corner. </li> </ul> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Click the <strong>Sponsor</strong> button in the lower-right corner. </p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>If you selected lead generation as your campaign objective, you’ll need to associate a Lead Gen Form with each ad in your campaign. </p> </div> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <ul> <li>From the <strong>Ads in this Campaign</strong> page, click <strong>Associate a Lead Gen Form</strong> below the ad name and details. </li> <li>Use the dropdown menus to select a <strong>Call-to-action</strong> button and <strong>Form</strong>. You can select a previously created Lead Gen Form or create a new Lead Gen Form. </li> <li>Click the <strong>Save</strong> button in the lower-right corner. </li> </ul> </div> </li> </ol> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>After creating or selecting ads for your campaign, you can:</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <ul><li>Duplicate, view, edit, manage tracking, show in feed, or remove an ad by clicking the <li-icon type="ellipsis-horizontal-icon"></li-icon> <strong>More</strong> icon to the right of the ad. </li><li>Choose your ad rotation options by clicking the <li-icon type="gear-icon"></li-icon> <strong>Gear</strong> icon to the right of <strong>Ads in this campaign</strong>.</li><li>Click the status dropdown menu to change the status of the ad from <strong>Draft</strong> to <strong>Active</strong>. Your ads cannot be reviewed while in the <strong>Draft</strong> status. To run your ads, the status must be changed to <strong>Active</strong>. </li></ul> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>When you’re ready, you can launch your new campaign or save changes to an existing campaign. Your ads will be reviewed and, if approved, are displayed based on your campaign settings. </p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Related tasks</strong></p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <ul><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a1324756" target="_self">Create a LinkedIn Ads campaign</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a425248" target="_self">Edit campaigns in Campaign Manager</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a425208" target="_self">Duplicate Direct Sponsored Content ads</a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a424528" target="_self">Preview your ad in Campaign Manager</a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a426200" target="_self">Edit Direct Sponsored Content ads</a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a426148" target="_self">Delete a LinkedIn ad</a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a427102" target="_self">Create Lead Gen Forms</a> </li></ul> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Learn more</strong></p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <ul><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a737898" target="_self">LinkedIn document ads</a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a493903" target="_self">Document ads advertising specifications</a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a423409" target="_self">LinkedIn Audience Network</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a427167" target="_self">Direct Sponsored Content permissions</a> </li></ul> </div> </article> <!----><!----> <div class="placeholder " id="helpfulness-rating"> </div> </div> <div class="article-details-content__delimiter"></div> <aside class="article-details-content__aside"> <div class="article-details-content__tags"> <h3 id="tagged-header" class="hue-web__header--aside t-bold t-16" data-test-selector="topicTags-header"> Tagged in </h3> <ul class="pill-list article-page-pill-list hue-artdeco-pill" data-test-selector="topicTags-container"> <li class="pill-list__item" id="topic-link-a3064" data-test-selector="topicTags-list-item"> <a class="pill basePadding label" href="/help/lms/topic/a3064" data-test-selector="topic-tag-link" aria-describedby="tagged-header"> <span data-test-selector="topicTags-title-a3064"> Create Ads </span> </a> </li> <li class="pill-list__item" id="topic-link-a171029" data-test-selector="topicTags-list-item"> <a class="pill basePadding label" href="/help/lms/topic/a171029" 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