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(min-width:40em){.listmenuitem-module--list-item--ca9bc{padding-inline:80px}}.backnav-module--container--0c2c6{width:100%}.backnav-module--button--9797d{align-items:center;background:none;border:none;display:flex;gap:8px;margin:0;outline:none;padding:16px;width:100%}@media screen and (min-width:40em){.backnav-module--button--9797d{padding-inline:80px}}.backnav-module--label--c4f29{font-size:20px;font-weight:700;line-height:1.4}@media screen and (min-width:40em){.backnav-module--label--c4f29{font-size:28px}}.backnav-module--arrow--8f73b{fill:#a9a9b2;height:20px;transform:rotate(180deg);width:20px}.featurecontent-module--content--fab76{background-color:var(--color-white);height:100%;left:0;opacity:0;overflow-y:scroll;padding-block:24px 8px;padding-inline:16px;pointer-events:none;position:absolute;top:0;transform:translateX(10%);transition:opacity .15s ease 0s,transform .15s ease 0s;width:100%}@media screen and (min-width:40em){.featurecontent-module--content--fab76{padding-inline:80px}}.featurecontent-module--content--active--d3f99{opacity:1;pointer-events:auto;transform:translateX(0)}.featurecontent-module--title--55b8d{align-items:center;display:flex;font-size:20px;font-weight:700;gap:8px}.featurecontent-module--title-icon--95634{align-items:center;display:flex;height:24px;width:24px}.featurecontent-module--subtitle--dc0bc{font-size:14px;margin-top:16px}.featurecontent-module--subtitle--dc0bc a{color:var(--color-primary);display:block;font-size:16px;font-weight:700;margin-top:16px;text-decoration:none}.featurecontent-module--cta-section--98a92{display:flex;gap:8px;margin-block:24px 32px}.featurecontent-module--feature-grid--96bfb .featurecontent-module--title--55b8d{font-size:14px;font-weight:700;letter-spacing:.5px;line-height:21px}.featurecontent-module--feature-grid--96bfb .featurecontent-module--grid--57233{display:grid;gap:24px;grid-template-columns:1fr;margin-top:16px}@media screen and (min-width:40em){.featurecontent-module--feature-grid--96bfb .featurecontent-module--grid--57233{grid-template-columns:1fr 1fr}}.featurecontent-module--feature-grid--96bfb .featurecontent-module--grid--57233 .featurecontent-module--feature--07b84{display:flex;flex-direction:column}.featurecontent-module--feature-grid--96bfb .featurecontent-module--grid--57233 .featurecontent-module--feature--07b84 .featurecontent-module--link--c6000{font-size:14px;font-weight:600;letter-spacing:.4px;text-decoration:underline}.featurecontent-module--feature-grid--96bfb .featurecontent-module--grid--57233 .featurecontent-module--feature--07b84 .featurecontent-module--description--1e6d0{font-size:14px;letter-spacing:.4px;line-height:21px;margin-top:4px}.subnavitem-module--container--ec14d{border-block-end:1px solid 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(min-width:40em){.backnav-module--button--52584{padding-inline:80px}}.backnav-module--label--90579{font-size:20px;font-weight:700;line-height:1.4}@media screen and (min-width:40em){.backnav-module--label--90579{font-size:28px}}.backnav-module--arrow--e8fe0{fill:#a9a9b2;height:20px;transform:rotate(180deg);width:20px}.featurecard-module--container--aa9f5{display:flex;gap:8px;padding:2px}.featurecard-module--icon--ad99c{fill:var(--color-primary);flex-shrink:0;height:16px;width:16px}.featurecard-module--text-block--66a47{display:flex;flex-direction:column}.featurecard-module--title--6b7ba{font-size:14px;line-height:17px}.featurecard-module--description--6a5b1{font-size:12px;line-height:1.5}.featurecategory-module--title--611ab{font-size:16px}.featurecategory-module--grid--4c7f0{display:grid;grid-template-columns:1fr 1fr;margin-top:8px;row-gap:8px}.featurecontent-module--content--a1e05{background-color:var(--color-white);height:100%;left:0;opacity:0;overflow-y:scroll;padding-block:24px 8px;padding-inline:16px;pointer-events:none;position:absolute;top:0;transform:translateX(10%);transition:opacity .15s ease 0s,transform .15s ease 0s;width:100%}@media screen and (min-width:40em){.featurecontent-module--content--a1e05{padding-inline:80px}}.featurecontent-module--content--active--162aa{opacity:1;pointer-events:auto;transform:translateX(0)}.featurecontent-module--title--7686a{font-size:20px;font-weight:700}.featurecontent-module--subtitle--42936{font-size:14px;margin-top:16px}.featurecontent-module--feature-section--3da2c{display:flex;flex-direction:column;gap:12px;margin-top:16px}.subnav-module--container--ccc63{height:100%;position:relative}.subnavitem-module--item--7c8fb{width:100%}.megamenuv2item-module--button--7825b{margin:0;padding:0;width:100%}.megamenuv2item-module--mega-menu-v2--e12b3{background-color:var(--color-white);display:flex;flex-direction:column;height:100%;left:0;opacity:0;padding-top:30px;pointer-events:none;position:absolute;top:0;transform:translateX(10%);transition:opacity .15s ease 0s,transform .15s ease 0s;width:100%;z-index:1}.megamenuv2item-module--mega-menu-v2--active--10aef{opacity:1;pointer-events:auto;transform:translateX(0)}.megamenuv2item-module--body--8968d{height:100%;position:relative}.megamenucompactitem-module--container--f572f{overflow:hidden;width:100%}.megamenucompactitem-module--button--64598{align-items:center;background-color:var(--color-white);border:none;display:flex;justify-content:space-between;margin:0;outline:none;padding:0;width:100%}.megamenucompactitem-module--list-items--36478{box-sizing:border-box;height:0;overflow:hidden;transition:height .2s linear 0s}.megamenucompactitem-module--list-items--expanded--9916d{overflow:visible}.megamenucompactitem-module--list-container--fc764{display:flex;flex-direction:column;gap:20px;padding-block-end:16px}.megamenucompactitem-module--list-title--5c103{border-block-end:1px solid #dbdbdb;color:#000;font-size:20px;font-weight:600;line-height:20px;margin-block-end:16px;margin-inline:32px 16px;padding-block-end:16px}@media screen and (min-width:40em){.megamenucompactitem-module--list-title--5c103{margin-inline-start:96px}}.megamenucompactitem-module--list-item--da391{align-items:center;display:flex;font-size:16px;padding-inline:32px 16px;width:100%}@media screen and (min-width:40em){.megamenucompactitem-module--list-item--da391{padding-inline:96px}}.linkhighlightmenuitem-module--container--10c4f{overflow:hidden;width:100%}.linkhighlightmenuitem-module--button--701ad{align-items:center;background-color:var(--color-white);border:none;display:flex;justify-content:space-between;margin:0;outline:none;padding:0;width:100%}.linkhighlightmenuitem-module--list-items--65140{box-sizing:border-box;height:0;overflow:hidden;transition:height .2s linear 0s}.linkhighlightmenuitem-module--list-items--expanded--08615{overflow:visible}.linkhighlightmenuitem-module--list-inner-container--6263e{padding-inline:16px}@media screen and (min-width:40em){.linkhighlightmenuitem-module--list-inner-container--6263e{padding-inline:80px}}.linkhighlightmenuitem-module--list-container--fa4da{display:flex;flex-direction:column;gap:20px;padding-block-end:16px}.linkhighlightmenuitem-module--list-title--1be98{border-block-end:1px solid #dbdbdb;color:#000;font-size:20px;font-weight:600;line-height:20px;margin-block-end:16px;margin-inline-start:16px;padding-block-end:16px}.linkhighlightmenuitem-module--list-item--fadbe{align-items:center;display:flex;font-size:16px;padding-inline:16px;width:100%}.linkhighlightmenuitem-module--list-item-badge--d36c6{background:#107eff;border-radius:1px;color:#fff;display:inline-block;font-size:8px;font-weight:500;line-height:10px;margin-left:8px;padding:1px 6px;text-align:center}.menuitemlist-module--list-item--94ba5{border-block-end:1px solid #dbdbdb}.mobile-module--container--122da{align-items:center;display:flex;gap:24px;justify-content:space-between;padding:16px}.mobile-module--container--shadow--c74b2{box-shadow:0 4px 10px 0 rgba(0,0,0,.1)}@media screen and (min-width:40em){.mobile-module--container--122da{padding:30px 80px}}.mobile-module--wrapper--5445a{background-color:var(--color-white);display:block;width:100%}@media screen and (min-width:1250px){.mobile-module--wrapper--5445a{display:none}}.mobile-module--menu-button--28ff7{align-items:center;background:none;border:none;display:flex;height:30px;justify-content:center;padding:0;width:30px}.mobile-module--icon--08578{flex-shrink:0;width:16px}.mobile-module--cta-section--dba53{align-items:center;display:flex;gap:10px}.mobile-module--main-logo-container--4fadd{flex:"0 1 auto" 1}.styles-module--circle--670bc{border-radius:50%;display:block;flex:0 0 auto;position:absolute;top:0}.styles-module--yellow--22f96{background:#faa21b;filter:blur(46px);height:10vw;left:0;transform:translate3d(0,-90%,0);width:30vw;z-index:2}.styles-module--green--061d3{background:#70bf54;filter:blur(35px);height:10vw;left:50%;transform:translate3d(-80%,-70%,0);width:40vw}.styles-module--blue--7bd82{background:#00bae9;filter:blur(50px);height:15vw;right:0;transform:translate3d(5%,-80%,0);width:57vw}.slick-slider{-webkit-touch-callout:none;-webkit-tap-highlight-color:transparent;box-sizing:border-box;-ms-touch-action:pan-y;touch-action:pan-y;-webkit-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none;-khtml-user-select:none}.slick-list,.slick-slider{display:block;position:relative}.slick-list{margin:0;overflow:hidden;padding:0}.slick-list:focus{outline:none}.slick-list.dragging{cursor:pointer;cursor:hand}.slick-slider .slick-list,.slick-slider 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rounded-full"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">Sprinklr Insights</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0 rtl:-scale-y-100"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></button><button class="spr-btn rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">Sprinklr Marketing</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0 rtl:-scale-y-100"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></button></div></div><div class="border-t border-gainsboroGray pt-6"><div class="flex flex-col gap-y-[18px]"><a href="/products/digital-twin/" data-hydration="false" class="css-15szwfb"><span class="spr-btn rounded-none flex gap-6 items-stretch justify-start text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start ps-6">Sprinklr Digital Twin</span></a></div></div><div class="border-t border-gainsboroGray pt-6"><div class="flex flex-col gap-y-[18px]"><button class="spr-btn rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">Sprinklr Platform</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0 rtl:-scale-y-100"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></button></div></div></div></div><div class="grid auto-rows-auto auto-cols-full h-full"><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-100 z-10"><div class="relative min-w-[274px] desktop-lg:min-w-[268px] h-full"><div class="h-full flex flex-col p-6 absolute inset-0"><div class="max-desktop-sm:pt-8"><p class="flex items-center"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 47 34" class="h-5 flex-none me-3"><g clip-path="url(#service_svg__a)"><path d="M23.512 6.123C15.999-3.201-1.1.196.064 15.229c.593 7.724 6.582 14.282 12.359 18.865l2.116-4.78c.799-1.57 2.058-2.895 3.63-3.823a10.36 10.36 0 0 1 5.258-1.42c1.86 0 3.684.492 5.257 1.42s2.832 2.253 3.63 3.823l2.117 4.78c5.777-4.583 11.766-11.141 12.358-18.865C48.123.177 31.045-3.2 23.512 6.123m0 16.099a5.83 5.83 0 0 1-3.08-.872 5.27 5.27 0 0 1-2.043-2.323 4.86 4.86 0 0 1-.315-2.99 5.1 5.1 0 0 1 1.517-2.65 5.7 5.7 0 0 1 2.839-1.417 5.9 5.9 0 0 1 3.203.295 5.5 5.5 0 0 1 2.488 1.906c.61.851.935 1.852.935 2.876 0 1.372-.584 2.688-1.624 3.66-1.04.97-2.45 1.515-3.92 1.515"></path></g><defs><clipPath id="service_svg__a"><path fill="#fff" d="M0 0h47v33.167H0z"></path></clipPath></defs></svg><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-4 desktop-lg:text-desktop-large/heading-5">Sprinklr Service</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/products/customer-service/" data-hydration="false" class="css-15szwfb"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/products/customer-service/inbound-voice/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Inbound Voice</span></div></a><a href="/products/customer-service/outbound-voice/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Outbound Voice</span></div></a><a href="/products/customer-service/social-media-channels/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Customer Service</span></div></a><a href="/products/customer-service/livechat/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Live Chat Support</span></div></a><a href="/products/customer-service/community-forum/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Communities</span></div></a><a href="/products/customer-service/conversational-ai/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Conversational AI Platform</span></div></a><a href="/products/customer-service/conversational-ivr/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Conversational IVR</span></div></a><a href="/products/customer-service/knowledge-base/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Knowledge Base Software</span></div></a><a href="/products/customer-service/agent-console/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Unified Agent Desktop</span></div></a><a href="/products/customer-service/agent-assist/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Agent Assist</span></div></a><a href="/products/customer-service/omnichannel-routing/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Omnichannel Routing</span></div></a><a href="/products/customer-service/quality-management/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">AI-Powered Quality Management</span></div></a><a href="/products/customer-service/supervisor-console/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Supervisor Console</span></div></a><a href="/products/customer-service/conversational-analytics/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Conversational Analytics</span></div></a><a href="/products/customer-service/workforce-management/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Workforce Management</span></div></a><a href="/products/customer-service/analytics-and-reporting/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Reporting and Analytics</span></div></a><a href="/products/customer-service/omnichannel-survey/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Omnichannel Surveys</span></div></a><a href="/products/customer-service/guided-workflow/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Guided Workflows</span></div></a><a href="/products/customer-service/service-command-center/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Service Command Center</span></div></a></div></div></div></div></div><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-0 pointer-events-none"><div class="relative min-w-[274px] desktop-lg:min-w-[268px] h-full"><div class="h-full flex flex-col p-6 absolute inset-0"><div class="max-desktop-sm:pt-8"><p class="flex items-center"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 50 45" class="h-5 flex-none me-3"><g clip-path="url(#social_svg__a)"><path d="M18.83 2.901C8.436 2.901 0 11.354 0 21.788s8.435 18.869 18.83 18.869c10.397 0 18.832-8.452 18.832-18.869S29.227 2.901 18.83 2.901m0 7.263c2.609 0 4.713 2.127 4.713 4.722s-2.122 4.721-4.712 4.721-4.712-2.126-4.712-4.721 2.122-4.722 4.712-4.722m0 23.23a12.75 12.75 0 0 1-9.082-3.785l1.511-3.514c1.349-2.83 4.227-4.794 7.554-4.794a8.36 8.36 0 0 1 7.554 4.794l1.51 3.514c-2.32 2.325-5.52 3.785-9.064 3.785zM42.556 45c2.98 0 5.396-2.42 5.396-5.406a5.4 5.4 0 0 0-5.396-5.407 5.4 5.4 0 0 0-5.396 5.407 5.4 5.4 0 0 0 5.396 5.407"></path><path d="m41.036 38.498.021-.029c.42-.568.3-1.37-.268-1.79l-7.998-5.923a1.275 1.275 0 0 0-1.786.268l-.021.03c-.42.568-.3 1.369.268 1.789l7.998 5.924c.567.42 1.367.3 1.786-.269M44.607 10.813c2.98 0 5.395-2.42 5.395-5.407A5.4 5.4 0 0 0 44.607 0a5.4 5.4 0 0 0-5.396 5.406 5.4 5.4 0 0 0 5.396 5.407"></path><path d="m43.061 6.449-.02-.03a1.275 1.275 0 0 0-1.768-.367l-8.311 5.475a1.28 1.28 0 0 0-.366 1.772l.02.03c.387.59 1.18.755 1.768.366l8.312-5.474c.589-.388.753-1.182.365-1.772"></path></g><defs><clipPath id="social_svg__a"><path fill="#fff" d="M0 0h50v45H0z"></path></clipPath></defs></svg><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-4 desktop-lg:text-desktop-large/heading-5">Sprinklr Social</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/products/social-media-management/" data-hydration="false" class="css-15szwfb"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/products/social-media-management/social-media-publishing-platform/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Publishing and Engagement</span></div></a><a href="/products/social-media-management/employee-advocacy-platform/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Employee Advocacy</span></div></a><a href="/products/social-media-management/distributed-marketing-platform/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Social Marketing for Distributed Teams</span></div></a></div><div class="h-full border-t border-gainsboroGray pt-6 mt-6"><p class="text-mediumGrey text-desktop-large/overline-4-bold uppercase mb-[18px]">Works Best With</p><div class="grid auto-rows-max gap-y-4"><a href="/products/consumer-intelligence/social-listening/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Listening</span></div></a><a href="/products/marketing-and-advertising/social-advertising/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Advertising</span></div></a><a href="/teams/customer-service/conversational-commerce/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Conversational Commerce</span></div></a><a href="/products/customer-service/social-media-channels/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Social Customer Service</span></div></a></div></div></div></div></div></div><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-0 pointer-events-none"><div class="relative min-w-[274px] desktop-lg:min-w-[268px] h-full"><div class="h-full flex flex-col p-6 absolute inset-0"><div class="max-desktop-sm:pt-8"><p class="flex items-center"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 53 40" class="h-5 flex-none me-3"><path d="m36.974 25.509 13.613 8.296a3 3 0 0 1 .98 4.13l-.396.638c-.867 1.408-2.734 1.84-4.148.976l-13.5-8.24"></path><path d="M19.74 0C8.843 0 0 8.803 0 19.653s8.843 19.653 19.74 19.653c10.898 0 19.74-8.804 19.74-19.653C39.48 8.803 30.639 0 19.74 0m0 7.565c2.734 0 4.94 2.214 4.94 4.917S22.455 17.4 19.74 17.4s-4.94-2.215-4.94-4.918 2.225-4.917 4.94-4.917m0 24.195c-3.714 0-7.089-1.502-9.521-3.942l1.584-3.66c1.414-2.947 4.43-4.993 7.918-4.993a8.77 8.77 0 0 1 7.92 4.993l1.583 3.66c-2.432 2.421-5.788 3.942-9.503 3.942z"></path></svg><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-4 desktop-lg:text-desktop-large/heading-5">Sprinklr Insights</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/products/consumer-intelligence/" data-hydration="false" class="css-15szwfb"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/products/consumer-intelligence/social-listening/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Listening</span></div></a><a href="/products/consumer-intelligence/competitive-benchmarking/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Competitive Insights and Benchmarking</span></div></a><a href="/products/consumer-intelligence/product-insights/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Product Insights</span></div></a><a href="/products/consumer-intelligence/location-insights/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Location Insights</span></div></a><a href="/products/consumer-intelligence/visual-insights/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Visual Insights</span></div></a><a href="/products/consumer-intelligence/media-monitoring/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Media Monitoring and Analytics</span></div></a><a href="/products/consumer-intelligence/surveys/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Sprinklr Surveys</span></div></a></div></div></div></div></div><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-0 pointer-events-none"><div class="relative min-w-[274px] desktop-lg:min-w-[268px] h-full"><div class="h-full flex flex-col p-6 absolute inset-0"><div class="max-desktop-sm:pt-8"><p class="flex items-center"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 42 43" class="h-5 flex-none me-3"><path d="M20.514 0H4.975C2.232 0 0 2.222 0 4.953v33.772c0 1.832 1.022 3.41 2.505 4.275l1.976-4.563a9.16 9.16 0 0 1 16.528 0L22.985 43c1.482-.848 2.505-2.443 2.505-4.275V4.953C25.49 2.223 23.258 0 20.514 0m-7.77 31.398c-2.845 0-5.162-2.307-5.162-5.14s2.317-5.14 5.163-5.14 5.163 2.307 5.163 5.14-2.318 5.14-5.163 5.14M31.352 12.74h-.528c-1.27 0-2.3 1.024-2.3 2.29v12.23c0 1.264 1.03 2.29 2.3 2.29h.528c1.27 0 2.3-1.026 2.3-2.29V15.03c0-1.265-1.03-2.29-2.3-2.29M39.7 6.378h-.529c-1.27 0-2.3 1.025-2.3 2.29V33.62c0 1.264 1.03 2.29 2.3 2.29h.529c1.27 0 2.3-1.026 2.3-2.29V8.668c0-1.265-1.03-2.29-2.3-2.29"></path></svg><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-4 desktop-lg:text-desktop-large/heading-5">Sprinklr Marketing</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/products/marketing-and-advertising/" data-hydration="false" class="css-15szwfb"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/products/marketing-and-advertising/content-marketing/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Content Marketing and Campaign Planning</span></div></a><a href="/products/marketing-and-advertising/social-advertising/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Advertising</span></div></a><a href="/products/marketing-and-advertising/marketing-analytics/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Marketing Analytics</span></div></a><a href="/products/marketing-and-advertising/ad-comment/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Ad Comment Moderation</span></div></a></div></div></div></div></div><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-0 pointer-events-none"><div class="relative min-w-[274px] desktop-lg:min-w-[268px] h-full"><div class="h-full flex flex-col p-6 absolute inset-0"><div class="max-desktop-sm:pt-8"><p class="flex items-center"><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-4 desktop-lg:text-desktop-large/heading-5">Platform</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/products/platform/" data-hydration="false" class="css-15szwfb"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/products/platform/ai/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Sprinklr AI</span></div></a><a href="/products/platform/ai-plus/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Sprinklr AI+</span></div></a><a href="/products/platform/ai-studio/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">AI Studio</span></div></a><a class="css-15szwfb" href="/trust/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Security</span></div></a><a href="/products/platform/integrations/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Integrations</span></div></a><a href="/products/platform/sprinklr-sandbox/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Sandbox</span></div></a><a href="/products/platform/display/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Display</span></div></a><a href="/products/platform/presentations/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Presentations</span></div></a><a href="/products/platform/active-data-retention/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Active Data Retention</span></div></a><a href="https://developer.sprinklr.com/" class="css-1kjd7d1"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">API</span></div></a></div></div></div></div></div></div></div></div></div></div></li><li class="flex items-center" data-menu-item-type="MULTI_LEVEL_INFO_HIGHLIGHTS"><div class="h-full"><button class="block relative h-full" aria-expanded="false"><div class="flex items-center gap-2 desktop-lg:gap-2.5 w-max"><span class="block uppercase py-0 desktop-sm:text-tablet-sm/overline-4 desktop-lg:text-desktop-large/overline-4 text-primarySpaceGrey hover:text-primaryOceanBlue" data-text="Solutions">Solutions</span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="h-[14px] fill-primarySpaceGrey"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></div></button><div class="absolute bg-white shadow-lg overflow-y-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] -translate-x-2.5 translate-y-[17px] desktop-lg:translate-y-[21px] transition-opacity opacity-0 duration-200 pointer-events-none"><div class="h-full"><div class="bg-white grid auto-cols-auto grid-flow-col auto-rows-min"><div class="w-[274px] border-r border-menuBorder shrink-0"><div class="flex flex-col gap-6 max-h-[calc(100vh_-_var(--header-height)_-_20px)] overflow-auto p-6 header-scrollbar"><div class=""><div class="flex flex-col gap-y-[18px]"><button class="spr-btn rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full bg-primarySkyBlue"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">By Industry</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0 rtl:-scale-y-100"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></button><button class="spr-btn rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">By Teams</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0 rtl:-scale-y-100"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></button></div></div></div></div><div class=""><div class="grid auto-rows-auto auto-cols-full h-full"><div class="min-w-[274px] desktop-lg:min-w-[268px] max-h-[calc(100vh_-_var(--header-height)_-_20px)] overflow-auto header-scrollbar p-8"><div class="grid auto-rows-max gap-y-4"><a href="/industries/cpg/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">CPG</span></div></a><a href="/industries/financial-services/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Financial Services</span></div></a><a href="/industries/government/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Government</span></div></a><a href="/industries/retail/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Retail</span></div></a><a href="/industries/technology/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Technology</span></div></a><a href="/industries/telecom/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Telecommunications</span></div></a><a href="/industries/travel-hospitality/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Travel & Hospitality</span></div></a></div></div></div></div><div class="hidden"><div class="w-[274px] border-r border-menuBorder shrink-0"><div class="flex flex-col gap-6 max-h-[calc(100vh_-_var(--header-height)_-_20px)] overflow-auto p-6 header-scrollbar"><div class=""><div class="flex flex-col gap-y-[18px]"><button class="spr-btn rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full bg-primarySkyBlue"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">Marketing Teams</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0 rtl:-scale-y-100"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></button><button class="spr-btn rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">Customer Service Teams</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0 rtl:-scale-y-100"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></button></div></div></div></div><div class="grid auto-rows-auto auto-cols-full h-full"><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-100 z-10"><div class="relative min-w-[274px] desktop-lg:min-w-[268px] h-full"><div class="h-full flex flex-col p-6 max-h-[calc(100vh_-_var(--header-height)_-_20px)]"><div class="max-desktop-sm:pt-8"><p class="flex items-center"><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-4 desktop-lg:text-desktop-large/heading-5">Marketing Teams</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/teams/marketing/" data-hydration="false" class="css-15szwfb"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/teams/marketing/crisis-management/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Crisis Management</span></div></a><a href="/teams/marketing/campaign-content-lifecycle-management/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Content Lifecycle Management</span></div></a><a href="/teams/marketing/social-media-management/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Media Management</span></div></a><a href="/teams/marketing/compliant-digital-selling/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Compliant Digital Selling</span></div></a><a href="/teams/marketing/franchise-digital-management/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Franchise Digital Management</span></div></a><a href="/teams/marketing/executive-reputation-management/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Executive Reputation Management</span></div></a><a href="/teams/marketing/industry-insights-competitive-intelligence/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Industry Insights and Competitive Intelligence</span></div></a><a href="/teams/marketing/creative-insights-production-optimization/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Creative Insights and Production Optimization</span></div></a></div></div></div></div></div><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-0 pointer-events-none"><div class="relative min-w-[274px] desktop-lg:min-w-[268px] h-full"><div class="h-full flex flex-col p-6 max-h-[calc(100vh_-_var(--header-height)_-_20px)]"><div class="max-desktop-sm:pt-8"><p class="flex items-center"><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-4 desktop-lg:text-desktop-large/heading-5">Customer Service Teams</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/teams/customer-service/" data-hydration="false" class="css-15szwfb"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/teams/customer-service/omnichannel-contact-center/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Omnichannel Contact Center</span></div></a><a href="/teams/customer-service/customer-self-service/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Customer Self-Service</span></div></a><a href="/teams/customer-service/digital-customer-service/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Digital Customer Service</span></div></a><a href="/teams/customer-service/outbound-campaign-management/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Outbound Campaign Management</span></div></a><a href="/teams/customer-service/workforce-engagement-and-optimization/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Workforce Engagement Management</span></div></a><a href="/teams/customer-service/contact-center-intelligence/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Contact Center Intelligence</span></div></a><a href="/teams/customer-service/social-customer-service/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Customer Service</span></div></a><a href="/teams/customer-service/conversational-commerce/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Conversational Commerce</span></div></a><a href="/teams/customer-service/proactive-digital-engagement/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Proactive Digital Engagement</span></div></a></div></div></div></div></div></div></div></div></div></div></div></li><li class="flex items-center" data-menu-item-type="LINK"><a href="/unified-cxm/" data-hydration="false" class="css-15szwfb"><div class="flex items-center gap-2 desktop-lg:gap-2.5 w-max"><span class="block uppercase py-0 desktop-sm:text-tablet-sm/overline-4 desktop-lg:text-desktop-large/overline-4 text-primarySpaceGrey hover:text-primaryOceanBlue" data-text="Unified-CXM">Unified-CXM</span></div></a></li><li class="flex items-center" data-menu-item-type="LINKS_HIGHLIGHTS"><div class="h-full"><button class="block relative h-full" aria-expanded="false"><div class="flex items-center gap-2 desktop-lg:gap-2.5 w-max"><span class="block uppercase py-0 desktop-sm:text-tablet-sm/overline-4 desktop-lg:text-desktop-large/overline-4 text-primarySpaceGrey hover:text-primaryOceanBlue" data-text="Customers">Customers</span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="h-[14px] fill-primarySpaceGrey"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></div></button><div class="absolute bg-white shadow-lg overflow-y-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] -translate-x-2.5 translate-y-[17px] desktop-lg:translate-y-[21px] transition-opacity opacity-0 duration-200 pointer-events-none"><div class="h-full"><div class="h-full w-full bg-white flex overflow-y-hidden"><div class="w-[274px] desktop-lg:w-[268px] header-scrollbar overflow-y-auto overflow-x-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] p-6"><div class="grid auto-rows-max gap-y-4"><a href="/stories/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Customer Stories</span></div></a><a class="css-15szwfb" href="/sprinklr-champion/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Sprinklr Champions</span></div></a><a href="https://community.sprinklr.com/" class="css-1kjd7d1"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Sprinklr Community</span></div></a></div></div></div></div></div></div></li><li class="flex items-center" data-menu-item-type="LINKS_HIGHLIGHTS"><div class="h-full"><button class="block relative h-full" aria-expanded="false"><div class="flex items-center gap-2 desktop-lg:gap-2.5 w-max"><span class="block uppercase py-0 desktop-sm:text-tablet-sm/overline-4 desktop-lg:text-desktop-large/overline-4 text-primarySpaceGrey hover:text-primaryOceanBlue" data-text="Company">Company</span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="h-[14px] fill-primarySpaceGrey"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></div></button><div class="absolute bg-white shadow-lg overflow-y-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] -translate-x-2.5 translate-y-[17px] desktop-lg:translate-y-[21px] transition-opacity opacity-0 duration-200 pointer-events-none"><div class="h-full"><div class="h-full w-full bg-white flex overflow-y-hidden"><div class="w-[274px] desktop-lg:w-[268px] header-scrollbar overflow-y-auto overflow-x-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] p-6"><div class="grid auto-rows-max gap-y-4"><a href="/our-story/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Our Story</span></div></a><a href="/leadership/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Leadership</span></div></a><a class="css-15szwfb" href="/newsroom/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Newsroom</span></div></a><a class="css-15szwfb" href="/partners/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Partners</span></div></a><a href="/careers/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Careers</span></div></a><a href="https://investors.sprinklr.com/" class="css-1kjd7d1"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Investor Relations</span></div></a><a class="css-15szwfb" href="/trust/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Security & Data Privacy</span></div></a><a class="css-15szwfb" href="/sustainability/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Sustainability</span></div></a></div></div></div></div></div></div></li><li class="flex items-center" data-menu-item-type="LINKS_HIGHLIGHTS"><div class="h-full"><button class="block relative h-full" aria-expanded="false"><div class="flex items-center gap-2 desktop-lg:gap-2.5 w-max"><span class="block uppercase py-0 desktop-sm:text-tablet-sm/overline-4 desktop-lg:text-desktop-large/overline-4 text-primarySpaceGrey hover:text-primaryOceanBlue" data-text="Resources">Resources</span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="h-[14px] fill-primarySpaceGrey"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></div></button><div class="absolute bg-white shadow-lg overflow-y-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] -translate-x-2.5 translate-y-[17px] desktop-lg:translate-y-[21px] transition-opacity opacity-0 duration-200 pointer-events-none"><div class="h-full"><div class="h-full w-full bg-white flex overflow-y-hidden"><div class="border-r border-menuBorder shrink-0 w-[252px]"><div class="flex flex-col gap-6 max-h-[calc(100vh_-_var(--header-height)_-_20px)] overflow-auto p-6 header-scrollbar"><div class=""><div class="flex flex-col gap-y-[18px]"><button class="spr-btn rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full bg-primarySkyBlue"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">Learn</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0 rtl:-scale-y-100"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></button><button class="spr-btn rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">Services</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0 rtl:-scale-y-100"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></button><button class="spr-btn rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">Support</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0 rtl:-scale-y-100"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></button></div></div></div></div><div class="grid auto-rows-auto auto-cols-full h-full"><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-100 z-10"><div class="w-[274px] desktop-lg:w-[268px] header-scrollbar overflow-y-auto overflow-x-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] p-6"><div class="grid auto-rows-max gap-y-4"><a class="css-15szwfb" href="/sprinklr-social-roi-estimator/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Sprinklr Social ROI Estimator</span></div></a><a class="css-15szwfb" href="/ai-maturity-assessment/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">AI Maturity Assessment</span></div></a><a href="/cx-wise/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">CX-WISE</span></div></a><a class="css-15szwfb" href="/analyst-reports/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Analyst Reports</span></div></a><a class="css-15szwfb" href="/demo-center/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Sprinklr Demo Center</span></div></a><a class="css-15szwfb" href="/resources/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">eBooks & Reports</span></div></a><a class="css-15szwfb" href="/events/"><div class="group"><span 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.css-o89ftt{--theme-ui-colors-text:#fff;--theme-ui-colors-background:#1F1F1F;--theme-ui-colors-pageType:#fff;}</style><div data-themeui-nested-provider="true" class="css-o89ftt"><style data-emotion="css 1r6lwt1">.css-1r6lwt1{box-sizing:border-box;margin:0;min-width:0;}.css-1r6lwt1:nth-child(1)>:nth-child(1):is(h2){margin-top:0;}</style><div class="css-1r6lwt1"><style data-emotion="css 1a4vzp3">.css-1a4vzp3{width:100%;background-color:#F9F9F9;border-bottom:12px solid;border-color:var(--theme-ui-colors-primary);border-radius:10px;padding:32px;padding-block:24px 40px;}</style><style data-emotion="css ohsc63">.css-ohsc63{box-sizing:border-box;margin:0;min-width:0;width:100%;background-color:#F9F9F9;border-bottom:12px solid;border-color:var(--theme-ui-colors-primary);border-radius:10px;padding:32px;padding-block:24px 40px;}</style><div class="css-ohsc63"><style data-emotion="css 1fhwqte">.css-1fhwqte{font-style:normal;font-weight:700;font-size:24px;line-height:145%;margin-bottom:40px;}@media screen and (min-width: 40em){.css-1fhwqte{font-size:30px;}}</style><style data-emotion="css 118rq05">.css-118rq05{box-sizing:border-box;margin:0;min-width:0;font-style:normal;font-weight:700;font-size:24px;line-height:145%;margin-bottom:40px;}@media screen and (min-width: 40em){.css-118rq05{font-size:30px;}}</style><span class="css-118rq05">Table of Contents</span><style data-emotion="css euomfx">.css-euomfx{margin:0;padding:0;padding-left:1em;}</style><ul class="css-euomfx"><style data-emotion="css 6fty1j">.css-6fty1j{-webkit-text-decoration:none;text-decoration:none;color:var(--theme-ui-colors-text);font-style:normal;font-weight:500;font-size:16px;line-height:145%;}@media screen and (min-width: 40em){.css-6fty1j{font-size:18px;}}</style><style data-emotion="css isg4i5">.css-isg4i5{box-sizing:border-box;margin:0;min-width:0;color:var(--theme-ui-colors-primary);font-weight:700;-webkit-text-decoration:underline;text-decoration:underline;-webkit-transition:.2s color;transition:.2s color;-webkit-text-decoration:none;text-decoration:none;color:var(--theme-ui-colors-text);font-style:normal;font-weight:500;font-size:16px;line-height:145%;}.css-isg4i5:hover{-webkit-transition:.2s color;transition:.2s color;color:var(--theme-ui-colors-secondary);}@media screen and (min-width: 40em){.css-isg4i5{font-size:18px;}}</style><a href="#toc-0" class="css-isg4i5"><style data-emotion="css 1h8rase">.css-1h8rase{margin:0;padding:0;margin-top:16px;}.css-1h8rase:hover{cursor:pointer;}@media screen and (min-width: 40em){.css-1h8rase{margin-top:20px;}}</style><li class="css-1h8rase"><span class="css-vurnku">What is call management? </span></li></a><a href="#toc-1" class="css-isg4i5"><li class="css-1h8rase"><span class="css-vurnku">Why is call management more important for contact centers than call centers? </span></li></a><a href="#toc-2" class="css-isg4i5"><li class="css-1h8rase"><span class="css-vurnku">Essential features of call management </span></li></a><a href="#toc-3" class="css-isg4i5"><li class="css-1h8rase"><span class="css-vurnku">Benefits of call management </span></li></a><a href="#toc-4" class="css-isg4i5"><li class="css-1h8rase"><span class="css-vurnku">How to set up a call management system</span></li></a><a href="#toc-5" class="css-isg4i5"><li class="css-1h8rase"><span class="css-vurnku">How to choose the right call management system </span></li></a><a href="#toc-6" class="css-isg4i5"><li class="css-1h8rase"><span class="css-vurnku">Sprinklr partners with Cdiscount to analyze their customer support interactions at scale</span></li></a></ul></div><style data-emotion="css mc7llr">.css-mc7llr{box-sizing:border-box;margin:0;min-width:0;margin-top:32px;}@media screen and (min-width: 40em){.css-mc7llr{margin-top:52px;}}</style><div class="css-mc7llr"><style data-emotion="css bw5uqt">.css-bw5uqt{color:var(--theme-ui-colors-text);font-family:"proxima-nova",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Oxygen,Ubuntu,Cantarell,"Fira Sans","Droid Sans","Helvetica Neue",sans-serif;line-height:1.3;font-weight:700;font-size:24px;padding:0;margin:0;margin-bottom:16px;margin-top:30px;}@media screen and (min-width: 40em){.css-bw5uqt{font-size:30px;margin-top:50px;}}</style><h2 id="toc-0" class="css-bw5uqt"><span class="css-14us1xl"><span class="css-vurnku">What is call management? </span></span></h2><style data-emotion="css 1v7ejua">.css-1v7ejua{color:var(--theme-ui-colors-text);font-family:"proxima-nova",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Oxygen,Ubuntu,Cantarell,"Fira Sans","Droid Sans","Helvetica Neue",sans-serif;font-weight:400;line-height:1.6;padding:0;margin:0;margin-bottom:24px;font-size:16px;}@media screen and (min-width: 40em){.css-1v7ejua{font-size:18px;margin-bottom:30px;}}@media screen and (min-width: 52em){.css-1v7ejua{font-size:20px;}}@media screen and (min-width: 64em){.css-1v7ejua{font-size:20px;}}</style><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Call management is a set of processes and systems to handle an organization's incoming and outgoing telephone calls. It incorporates many tools and strategies to manage and optimize the handling of phone calls, enhance customer service and improve overall communication. </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">This whole process could be as simple as letting the phone ring simultaneously at everybody’s workstation, or it could be as specific as routing a call to a particular agent after analyzing a customer's problem. </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">It encompasses various aspects such as call routing, monitoring, recording and analytics. Call management is paramount in maintaining high levels of </span></span><style data-emotion="css t7wvwb">.css-t7wvwb{color:var(--theme-ui-colors-primary);font-weight:700;-webkit-text-decoration:underline;text-decoration:underline;-webkit-transition:.2s color;transition:.2s color;}.css-t7wvwb:hover{-webkit-transition:.2s color;transition:.2s color;color:var(--theme-ui-colors-secondary);}</style><a href="/cxm/customer-satisfaction/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">customer satisfaction</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku">, optimizing operational efficiency and enhancing overall business performance. </span></span></p><h2 id="toc-1" class="css-bw5uqt"><span class="css-14us1xl"><span class="css-vurnku">Why is call management more important for contact centers than call centers? </span></span></h2><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Call management is more important to contact centers than call centers because of the vast array of channels and services involved in contact center operations. While call centers mainly focus on managing phone calls, contact centers handle customers across multiple channels such as emails, live chat, social media and self-serve portals. When working around a broader range of channels, you need a comprehensive and integrated approach to call management. Here are three reasons why call management is more important for contact centers than call centers. </span></span></p><style data-emotion="css 1wy8wyo">.css-1wy8wyo{padding:0;margin:0;margin-bottom:40px;list-style-position:outside;list-style-image:none;margin-left:16px;padding-left:revert;color:var(--theme-ui-colors-text);line-height:1.6;font-weight:400;font-size:16px;}@media screen and (min-width: 40em){.css-1wy8wyo{font-size:18px;}}@media screen and (min-width: 52em){.css-1wy8wyo{font-size:20px;}}@media screen and (min-width: 64em){.css-1wy8wyo{font-size:20px;}}</style><ol class="css-1wy8wyo"><style data-emotion="css 15wjw7m">.css-15wjw7m{margin-bottom:8px;padding-left:0;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;}.css-15wjw7m ol{margin-top:8px;margin-bottom:8px;margin-left:16px;}.css-15wjw7m ul{margin-top:8px;margin-bottom:8px;margin-left:16px;}.css-15wjw7m p{margin-bottom:8px;}</style><li class="css-15wjw7m"><p class="css-1v7ejua"><style data-emotion="css 1qemmfx">.css-1qemmfx{font-weight:700;}</style><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Multi-channel integration:</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> Contact centers are expected to give a seamless experience to customers by coordinating interactions across multiple channels. For this, you need multi-channel integration, which could be done with the help of sophisticated call management software. </span></span></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Omnichannel analytics: </span></span></strong><span class="css-14us1xl"><span class="css-vurnku">Call management in contact centers goes beyond call monitoring and generates analytics across multiple channels. It can help you analyze data from phone calls, emails, chats and social media interactions, giving valuable insights into customer behavior, preferences and trends. </span></span></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Proactive customer engagement:</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> Contact centers often engage in customer outreach initiatives, such as </span></span><a href="/cxm/customer-survey/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">customer surveys</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku">, appointment reminders or promotional campaigns. Effective call management enables contact centers to execute outbound calling campaigns efficiently, manage customer databases and track campaign performance. With a proactive approach, you can build customer relationships, generate leads and drive business growth. </span></span></p></li></ol><h2 id="toc-2" class="css-bw5uqt"><span class="css-14us1xl"><span class="css-vurnku">Essential features of call management </span></span></h2><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">A call management system has features like call hold, mute, call transfer and blocking. Below is a list of eight primary features you should look out for in your call management solution. </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">1.</span></span><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku"> Auto conferencing </span></span></strong></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">With audio conferencing, your supervisors can monitor campaigns and agent activity in real-time. They can leverage this feature to find out how the agents are doing, take over calls to </span></span><a href="/cxm/escalation-management/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">manage escalations</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku">, advise agents live and navigate campaigns showcasing low first call resolution</span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Since multiple agents can participate in audio conferences, training and onboarding them is easier, saving your supervisors tons of productive time.</span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">2.</span></span><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku"> Automatic call distribution </span></span></strong></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku"> </span></span><a href="/cxm/automatic-call-distribution/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">Automatic call distribution</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku"> is a feature that helps you transfer calls to the right agent based on agent availability and skills, the ongoing campaign and the customer's pain point. </span></span></p><style data-emotion="css 1da91v9">.css-1da91v9{max-width:100%;padding:0;margin:0;margin-bottom:16px;}</style><img src="//images.ctfassets.net/ukazlt65o6hl/3JEiurLkZS6Jv0WLhHU8ei/38b3ed816b442a43ec0a643a0fdcf84b/Gif_1_Automatic_call_distribution._GIF.webp" alt="Routing calls for faster resolution." class="css-1da91v9"/><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">At times, when agents are busy, ACD ensures the call is routed to the next available agent automatically without making the customer wait for more extended periods. </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">3.</span></span><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku"> Auto recording </span></span></strong></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Auto recording is a feature that helps your organization record all incoming and outgoing calls without any external effort. Saved call recordings can help you analyze an agent's performance over time. Call recordings could also be used by customers and agents alike for reference. </span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Learn more: </span></span></strong><a href="/blog/automate-agent-quality-management-with-AI/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">How to automate agent service quality management using AI</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">4.</span></span><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku"> SMS tracking </span></span></strong></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">SMS tracking helps you keep track of all the text messages sent and received by your agents. It also lets you determine the messages that could be transformed into automated scripts. </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">5</span></span><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">. Interactive voice response (IVR)</span></span></strong></p><p class="css-1v7ejua"><strong class="css-1qemmfx"></strong><a href="/cxm/interactive-voice-response/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">Interactive voice response</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku"> is an automated telephone system allowing users to perform actions or access certain information using a touch-tone or voice keypad. </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">It allows the customer to self-serve till they decide to get on a call, with the agent acting as the first point of contact between a customer and an organization during a call. </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">6.</span></span><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku"> Advanced speech recognition </span></span></strong></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Advanced speech recognition (ASR) refers to the ability to convert spoken language to written text or commands. </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">It enhances customer experiences while working in sync with interactive voice response. It gives a </span></span><a href="/cxm/chatbots/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">chatbot</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku"> or any customer-facing platform the ability to understand and interpret human speech. </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">7.</span></span><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku"> CRM Integration </span></span></strong></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">CRM integration allows you to store:</span></span></p><ol class="css-1wy8wyo"><li class="css-15wjw7m"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Customer data: Call details, purchase history, preferences </span></span></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Marketing information: Lead opportunity, campaign data, social media interactions </span></span></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Customer support data: Support and service tickets, customer feedback and survey </span></span></p></li></ol><img src="//images.ctfassets.net/ukazlt65o6hl/26IVtjTAjmry6tVi5nPzGK/fbe81776cbb71e0f6a5d26b6ab731d95/Gif_2_CRM_Integration_GIF.webp" alt="Integrate Sprinklr with solutions you already use." class="css-1da91v9"/><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">It helps your agents see the data of all their callers and prioritize them accordingly. </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">8. </span></span><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Call analytics </span></span></strong></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Call analytics gives you a detailed understanding of business calls by analyzing real-time data. It will help you get insights like call volume, duration, outcome, response time, agent performance, call patterns and trends. </span></span></p><img src="//images.ctfassets.net/ukazlt65o6hl/4lkn2qO9BjMkQZL0DWB69S/9b493aea3345ab8400c0ef65eb7fb1bb/Gif_3_Call_Analytics_GIF.webp" alt="First response time for each agent and other metrics." class="css-1da91v9"/><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">It will guide you to the next steps you need to take to make your customers’ lives easier. </span></span></p><h2 id="toc-3" class="css-bw5uqt"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Benefits of call management </span></span></strong></h2><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">As an organization, you must implement tools, strategies and systems for efficient call management since it offers these six key benefits: </span></span></p><style data-emotion="css dhax6p">.css-dhax6p{color:var(--theme-ui-colors-text);font-family:"proxima-nova",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Oxygen,Ubuntu,Cantarell,"Fira Sans","Droid Sans","Helvetica Neue",sans-serif;line-height:1.4;font-weight:600;font-size:20px;padding:0;margin:0;margin-bottom:16px;margin-top:20px;}@media screen and (min-width: 40em){.css-dhax6p{font-size:26px;margin-top:24px;}}</style><h3 class="css-dhax6p"><span class="css-14us1xl"><span class="css-vurnku">Enhanced call routing </span></span></h3><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Calls are handled proactively as they are routed to the right department or agent and resolved efficiently. It helps in </span></span><a href="/blog/improve-customer-service-response-time-with-AI/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">reducing customer waiting time</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku"> and increasing your first call resolution. Different types of call routing methods are used in call management systems. </span></span></p><ol class="css-1wy8wyo"><li class="css-15wjw7m"><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Direct Routing</span></span></strong><span class="css-14us1xl"><span class="css-vurnku">: Incoming calls are directly routed to a specific phone or extension based on predefined rules. </span></span></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Hunt Group Routing</span></span></strong><span class="css-14us1xl"><span class="css-vurnku">: Calls are distributed to a group of phones or extensions as the system follows a predetermined order. Sequentially routing calls to each phone until the system finds an available agent. </span></span></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><a href="/cxm/skill-based-routing/" class="css-t7wvwb"><strong class="css-1qemmfx"><u><span class="css-14us1xl"><span class="css-vurnku">Skills-Based Routing</span></span></u></strong></a><span class="css-14us1xl"><span class="css-vurnku">: Calls are routed to agents based on their specific skills or expertise. </span></span></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Time-Based Routing</span></span></strong><span class="css-14us1xl"><span class="css-vurnku">: Calls are routed differently based on the time of day or day of the week. </span></span></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Geographic Routing</span></span></strong><span class="css-14us1xl"><span class="css-vurnku">: Calls are routed based on the caller's geographic location. </span></span></p></li></ol><h3 class="css-dhax6p"><span class="css-14us1xl"><span class="css-vurnku">Efficient call tracking and monitoring</span></span></h3><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Call management systems provide tools for tracking and monitoring calls, allowing organizations to gather valuable data and insights about their agents and callers. Call analytics provides information on customer service metrics like call volumes, average call durations, peak call times and more. These insights help identify trends, optimize staffing levels, improve resource allocation, and enhance overall operational efficiency. It is usually done in three ways. </span></span></p><ol class="css-1wy8wyo"><li class="css-15wjw7m"><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Real-time call monitoring:</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> Call management systems provide real-time call monitoring. It allows supervisors to listen and guide agents on live calls. </span></span></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Call analytics and reporting:</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> Call management systems generate comprehensive reports and analytics based on call data. These reports include </span></span><a href="/cxm/customer-service-metrics/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">customer service metrics</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku"> like call volume, duration, outcomes and agent performance. </span></span></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Queue monitoring and management:</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> Call management systems enable monitoring and managing call queues. Supervisors can look into the number of calls in the queue and plan their next course of action. </span></span></p></li></ol><h3 class="css-dhax6p"><span class="css-14us1xl"><span class="css-vurnku">Quality assurance with call recording</span></span></h3><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Call management systems often include call recording capabilities, allowing organizations to record and store conversations for training, quality assurance or compliance. These recordings can be used to review and analyze interactions, identify improvement areas and train staff members. Call documentation and records can also be valuable for resolving disputes, clarifying customer inquiries or capturing essential details. </span></span></p><h3 class="css-dhax6p"><span class="css-14us1xl"><span class="css-vurnku">Unified data</span></span></h3><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Integration between call management systems and Customer Relationship Management (CRM) systems provides a holistic view of customer interactions. Incoming calls can be automatically linked to customer records, enabling agents to access relevant customer information in real-time. This way, your agents can deliver personalized customer service, improve call resolution times, and enhance the customer experience. </span></span></p><h3 class="css-dhax6p"><span class="css-14us1xl"><span class="css-vurnku">Increased productivity </span></span></h3><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Effective call management streamlines call-handling processes, reducing manual tasks and minimizing call transfer times. It can provide features such as automated call distribution, call queuing and call forwarding, optimizing call flow and improving productivity. It allows agents to focus on resolving customer inquiries efficiently instead of performing repetitive or administrative tasks. </span></span></p><h3 class="css-dhax6p"><span class="css-14us1xl"><span class="css-vurnku">Cost savings</span></span></h3><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Call management systems keep money in your pockets as they manage call handling wisely. They direct calls to the right agents while keeping callers engaged with self-serve options. Another plus point is that these systems can analyze calls and get insights on how to handle your resources more efficiently, all leading to big cost savings in day-to-day operations. </span></span></p><h2 id="toc-4" class="css-bw5uqt"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">How to set up a call management system</span></span></strong></h2><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">To set up a call management system, you must bring several components together to facilitate efficient call handling, routing, monitoring and tracking. Here are some key components you need to set up a call management system. </span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Step 1: Select a phone system or service provider</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Choose a phone system in sync with your requirements. Your options vary from traditional landline systems, voice over IP (VoIP) systems or cloud-based virtual phone systems. Do some research on different providers and compare their features, pricing and customer perception to make an informed decision. </span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Step 2: Get the necessary hardware or software</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Your hardware should be in sync with the phone system and service provider you chose. If you choose a cloud-based system, you will only need softphones (software-based phones) and an internet connection. </span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Step 3: Set up phone numbers</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Get the phone numbers necessary to set up your call management system. It would include getting new numbers and porting existing numbers from your current provider. </span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Step 4: Configure call routing and distribution </span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Define pathways on how incoming calls should be routed with your organization. Set them up based on parameters like time of the day, caller’s location or a particular skill set. </span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Step 5: Implement call-handling features</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Set up call handling features such as call forwarding, call transfer, call hold and call conferencing. These features ensure smooth call management and improve customer experience. </span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Step 6: Set up voicemail and voicemail-to-email</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Enable voicemail boxes for employees and respective departments. Configure voicemail greetings and call recordings. Apart from this, consider enabling voicemail-to-email functionality where voicemail messages are sent to designated email addresses as audio files. </span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Step 7: Enable call queuing </span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Define what will be your course of action when all your agents are busy. Set up a queue system and find ways to engage the customer. It could be by providing them with soothing music, estimated wait times and options to leave a voicemail or request a callback. </span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Step 8: Activate call recording and monitoring </span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">To ensure better call quality, enable call recording and monitoring, as it will give you access to quality assurance, better training and compliance. This component would leverage real-time call monitoring, screen capture, call tagging and the ability to search and retrieve recorded calls for analysis, evaluation and staff calls for analysis, evaluation and staff training. Make sure you comply with any legal requirements around call recording and privacy. </span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Step 9: Deploy call forwarding and transfer </span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">You can leverage this feature to efficiently divert calls to alternative phone numbers, mobile devices, departments or locations, even when an agent isn't readily available. </span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Step 10: Implement call logging and documentation </span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Call management systems should include features for recording call details, such as caller ID, duration, timestamps, outcomes and any relevant comments entered by agents during or after calls. </span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Step 11: Deploy call analytics and reporting </span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Implement call-tracking mechanisms to record and log details of incoming and outgoing calls. You can gather insights around call volumes, average call durations, peak call times, abandoned call rates and other relevant data. Call analytics and reporting tools help you identify trends, optimize resources and increase operational efficiency. </span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Step 12: Integrate with CRM systems </span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Integrate your call management systems with customer relationship management (CRM) to manage your data in one place. It will help you access customer information and log call details within your existing workflows. </span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Step 13: Coach your team </span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Train your staff on how to use the call management system efficiently. Familiarize them with features like call routing, call handling, voicemail and other functionalities so they are able to use the system with ease. </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">When setting up a call management system, organizations may implement these components individually or opt for an integrated solution incorporating multiple functionalities within a single platform. The specific requirements and features will depend on the organization's size, nature of business, call volume and precise call handling and management needs. </span></span></p><h2 id="toc-5" class="css-bw5uqt"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">How to choose the right call management system </span></span></strong></h2><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Choosing the right call management system for your organization requires careful consideration of various factors. By following the tips below and carefully evaluating the options available, you can choose the right call management system that aligns with your organization's needs, enhances call handling efficiency and contributes to improved customer service and satisfaction. </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">1. </span></span><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Assess your organization's needs </span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Understand your organization's long-term goals and determine what you need to achieve them. Evaluate factors like call volume, team size, nature of your business and the desired features and functionalities you need in a call management system. Ask yourself these questions. </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">1. Does your business frequently carry out outbound campaigns? </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">2. Do you rely on business by returning customers? </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">3. Do you experience a staffing crunch when inbound call volume surges? </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku"> Figure out the key issues you face while handling calls and managing them. </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">2. </span></span><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Consider scalability and future growth </span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Find a call management system that can help you scale your customer service. Evaluate factors like the maximum concurrent calls the system could handle, if you could add or remove users easily and if there is scope to scale up or down in case of call volume fluctuations. Create a system that will adapt to your contact center's evolving needs. </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">3.</span></span><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku"> Evaluate integration capabilities </span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">If you have existing systems such as CRM, </span></span><a href="/cxm/helpdesk-software/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">helpdesk software</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku"> or other tools that handle customer interactions, ensure that the call management system can integrate smoothly with these systems. Integration capabilities are essential for seamless data exchange, unified customer information and streamlined workflows. </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">4</span></span><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">. Consider usability and user interface </span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">The user interface of the call management system is vital for your team's productivity and ease of use. Find a system that is intuitive, user-friendly and needs minimal effort from your team to start using it. Consider features like ease of navigation, transparency of on-call status and information and scope of customization. </span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Read More:</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span><a href="/blog/essential-features-agent-desktop/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">11 features customer care agents need from an agent desktop</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">5</span></span><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">. Evaluate reliability and support </span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Analyze the reliability and security of the call management system. Find out if the system offers high uptime, minimal downtime for maintenance or updates and robust security measures to protect customer data. In addition to this, figure out if they have proactive 24/7 customer support and personalized onboarding. Better customer support ensures timely assistance during system implementation or ongoing usage. </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">6</span></span><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">. Compare costs and ROI </span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Get an understanding of the cost implications of a call management system. Examine the upfront costs, maintenance fees and if there are any additional expenses like integration costs and hardware requirements. Compare the cost you would bear to the return on investment (ROI). Decide if benefits like better customer service outweigh the prices in the long term. </span></span></p><h2 id="toc-6" class="css-bw5uqt"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Sprinklr partners with Cdiscount to analyze their customer support interactions at scale</span></span></strong></h2><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Cdiscount is a leading French e-commerce company with more than 10 million customers and over 13,000 sellers. They wanted to understand how customers experience their brand and what they can do to create better experiences. </span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">The challenge: </span></span></strong><span class="css-14us1xl"><span class="css-vurnku">Getting insights into customer experience through traditional analysis took a lot of work due to high call volume and multiple communication channels. Cdiscount teams reviewed a few conversations manually but couldn't analyze consumer sentiment at scale. </span></span></p><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">The solution:</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> The company sought an omnichannel customer support solution to analyze 100% of their customer support conversations. They deployed </span></span><a href="/products/customer-service/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">Sprinklr Service</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku"> to enable a paradigm shift in customer service. Sprinklr’s advanced AI and routing mechanisms brought about a paradigm shift in how Cdiscount managed their inbound and outbound calls. Speech and text analytics helped the company transcribe and analyze voice, chat and social interactions. With better analysis of conversations, Cdiscount identified important themes and trends on how to engage and support their customers. Here is how it happened: </span></span></p><ol class="css-1wy8wyo"><li class="css-15wjw7m"><p class="css-1v7ejua"><a href="/products/platform/ai/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">Sprinklr AI</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku"> identifies language elements to define conversation themes like refunds, subscriptions and delivery issues. </span></span></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Cdiscount teams pull and share out reports to showcase important trends in customer support conversations and make a note of what satisfies or dissatisfies a customer. </span></span></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Cdiscount uses </span></span><a href="/products/customer-service/contact-center-intelligence/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">real-time insights</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku"> to improve customer support and train their agents. </span></span></p></li></ol><img src="//images.ctfassets.net/ukazlt65o6hl/4BzdB0iKx2w13PprdJ16vh/a0a47ef68a7dac765c17de7da46b574b/Cdiscount_Quote.png" alt="Cdiscount Quote" class="css-1da91v9"/><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">The result: </span></span></strong><span class="css-14us1xl"><span class="css-vurnku">Within months of leveraging Sprinklr Service, Cdiscount was able to analyze more than 200,000 hours worth of calls and more than 75000 conversations. Agents now receive a quality score for each interaction, due to which the CSAT score has improved by 15%. </span></span></p><p class="css-1v7ejua"><a href="/stories/cdiscount/" class="css-t7wvwb"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Read the full story</span></span></strong></a></p><h3 class="css-dhax6p"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Conclusion</span></span></strong></h3><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">It’s always a good idea to try out a tool before purchase in order to evaluate its features, functionalities and user experience firsthand. It will help you assess if the system meets your requirements and aligns with your organization's goals. </span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Remember, every difficult call situation is an opportunity to turn a dissatisfied customer into a loyal advocate. By maintaining professionalism, empathy and a problem-solving mindset, you can navigate challenging calls effectively and leave customers feeling heard and valued. </span></span></p><style data-emotion="css 1b5i6x5">.css-1b5i6x5{box-sizing:border-box;margin:0;min-width:0;color:var(--theme-ui-colors-text);font-family:"proxima-nova",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Oxygen,Ubuntu,Cantarell,"Fira Sans","Droid Sans","Helvetica Neue",sans-serif;line-height:1.3;font-weight:700;font-size:24px;margin-top:30px;}@media screen and (min-width: 40em){.css-1b5i6x5{font-size:30px;margin-top:50px;}}</style><p class="css-1b5i6x5">Frequently Asked Questions</p><style data-emotion="css pywsyd">.css-pywsyd{max-width:1520px;margin:0 auto;padding-top:40px;padding-bottom:0;padding-left:22px;padding-right:22px;}@media screen and (min-width: 40em){.css-pywsyd{padding-top:40px;padding-bottom:0;padding-left:80px;padding-right:80px;}}</style><style data-emotion="css 216pd8">.css-216pd8{box-sizing:border-box;margin:0;min-width:0;max-width:1520px;margin:0 auto;padding-top:40px;padding-bottom:0;padding-left:22px;padding-right:22px;}@media screen and (min-width: 40em){.css-216pd8{padding-top:40px;padding-bottom:0;padding-left:80px;padding-right:80px;}}</style><div class=" css-216pd8"><style data-emotion="css 14j251">.css-14j251{box-sizing:border-box;margin:0;min-width:0;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;border-bottom:1px solid #e5e5e5;padding-bottom:24px;padding-top:0;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}.css-14j251 .accordion-item-title-container{background:none;color:inherit;border:none;padding:0;font:inherit;cursor:pointer;outline:inherit;box-sizing:border-box;line-height:24px;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;position:relative;-webkit-flex-direction:row-reverse;-ms-flex-direction:row-reverse;flex-direction:row-reverse;-webkit-box-pack:end;-ms-flex-pack:end;-webkit-justify-content:flex-end;justify-content:flex-end;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}.css-14j251 .accordion-item-title-container:focus-visible{outline:2px solid #000000;}.css-14j251 .accordion-item-title-container:hover svg path{-webkit-transition:fill .2s;transition:fill .2s;fill:var(--theme-ui-colors-primary);}.css-14j251 .accordion-item-title-container:not(:hover) svg path{-webkit-transition:fill .2s;transition:fill .2s;}.css-14j251 .accordion-item-title-container .accordion-item-title{font-size:18px;font-weight:700;margin-left:40px;text-align:left;}@media screen and (min-width: 40em){.css-14j251 .accordion-item-title-container .accordion-item-title{font-size:20px;}}.css-14j251 .accordion-item-title-container .accordion-icon-container{position:absolute;top:5px;}.css-14j251 .accordion-item-content-container{max-height:0;opacity:0;overflow:hidden;-webkit-transition:max-height 0.2s linear,opacity .2s linear;transition:max-height 0.2s linear,opacity .2s linear;margin-left:40px;}.css-14j251 .accordion-item-content{padding-left:0;padding-right:0;padding-top:8px;padding-bottom:8px;}@media screen and (min-width: 40em){.css-14j251 .accordion-item-content{padding-top:16px;padding-bottom:16px;}}</style><div class="css-14j251"><button class="accordion-item-title-container" aria-expanded="false"><div class="accordion-item-title css-vurnku">What is the meaning of call management? </div><style data-emotion="css i2ilph">.css-i2ilph{box-sizing:border-box;margin:0;min-width:0;width:18px;height:18px;}</style><div class="accordion-icon-container css-i2ilph"><svg width="18" height="18" viewBox="0 0 18 18" fill="none"><path d="M9 0.296875C4.18359 0.296875 0.28125 4.19922 0.28125 9.01562C0.28125 13.832 4.18359 17.7344 9 17.7344C13.8164 17.7344 17.7188 13.832 17.7188 9.01562C17.7188 4.19922 13.8164 0.296875 9 0.296875ZM14.0625 10C14.0625 10.232 13.8727 10.4219 13.6406 10.4219H10.4062V13.6562C10.4062 13.8883 10.2164 14.0781 9.98438 14.0781H8.01562C7.78359 14.0781 7.59375 13.8883 7.59375 13.6562V10.4219H4.35938C4.12734 10.4219 3.9375 10.232 3.9375 10V8.03125C3.9375 7.79922 4.12734 7.60938 4.35938 7.60938H7.59375V4.375C7.59375 4.14297 7.78359 3.95312 8.01562 3.95312H9.98438C10.2164 3.95312 10.4062 4.14297 10.4062 4.375V7.60938H13.6406C13.8727 7.60938 14.0625 7.79922 14.0625 8.03125V10Z" fill="black"></path></svg></div></button><div aria-hidden="true" class="accordion-item-content-container css-vurnku"><div class="css-vurnku"><div class="accordion-item-content css-vurnku"><div data-themeui-nested-provider="true" class="css-o89ftt"><style data-emotion="css 13wlcwi">.css-13wlcwi{color:var(--theme-ui-colors-text);font-family:"proxima-nova",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Oxygen,Ubuntu,Cantarell,"Fira Sans","Droid Sans","Helvetica Neue",sans-serif;font-weight:400;line-height:1.6;padding:0;margin:0;margin-bottom:24px;font-size:16px;}@media screen and (min-width: 40em){.css-13wlcwi{margin-bottom:30px;}}</style><p class="css-13wlcwi"><span class="css-14us1xl"><span class="css-vurnku">Call management is the process of efficiently handling incoming and outgoing calls within an organization. The objective is to optimize and streamline the call-handling process to improve customer experiences and productivity. </span></span></p></div></div></div></div></div><style data-emotion="css bv9gu5">.css-bv9gu5{box-sizing:border-box;margin:0;min-width:0;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;border-bottom:1px solid #e5e5e5;padding-bottom:24px;padding-top:24px;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}.css-bv9gu5 .accordion-item-title-container{background:none;color:inherit;border:none;padding:0;font:inherit;cursor:pointer;outline:inherit;box-sizing:border-box;line-height:24px;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;position:relative;-webkit-flex-direction:row-reverse;-ms-flex-direction:row-reverse;flex-direction:row-reverse;-webkit-box-pack:end;-ms-flex-pack:end;-webkit-justify-content:flex-end;justify-content:flex-end;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}.css-bv9gu5 .accordion-item-title-container:focus-visible{outline:2px solid #000000;}.css-bv9gu5 .accordion-item-title-container:hover svg path{-webkit-transition:fill .2s;transition:fill .2s;fill:var(--theme-ui-colors-primary);}.css-bv9gu5 .accordion-item-title-container:not(:hover) svg path{-webkit-transition:fill .2s;transition:fill .2s;}.css-bv9gu5 .accordion-item-title-container .accordion-item-title{font-size:18px;font-weight:700;margin-left:40px;text-align:left;}@media screen and (min-width: 40em){.css-bv9gu5 .accordion-item-title-container .accordion-item-title{font-size:20px;}}.css-bv9gu5 .accordion-item-title-container .accordion-icon-container{position:absolute;top:5px;}.css-bv9gu5 .accordion-item-content-container{max-height:0;opacity:0;overflow:hidden;-webkit-transition:max-height 0.2s linear,opacity .2s linear;transition:max-height 0.2s linear,opacity .2s linear;margin-left:40px;}.css-bv9gu5 .accordion-item-content{padding-left:0;padding-right:0;padding-top:8px;padding-bottom:8px;}@media screen and (min-width: 40em){.css-bv9gu5 .accordion-item-content{padding-top:16px;padding-bottom:16px;}}</style><div class="css-bv9gu5"><button class="accordion-item-title-container" aria-expanded="false"><div class="accordion-item-title css-vurnku">What does call management include? </div><div class="accordion-icon-container css-i2ilph"><svg width="18" height="18" viewBox="0 0 18 18" fill="none"><path d="M9 0.296875C4.18359 0.296875 0.28125 4.19922 0.28125 9.01562C0.28125 13.832 4.18359 17.7344 9 17.7344C13.8164 17.7344 17.7188 13.832 17.7188 9.01562C17.7188 4.19922 13.8164 0.296875 9 0.296875ZM14.0625 10C14.0625 10.232 13.8727 10.4219 13.6406 10.4219H10.4062V13.6562C10.4062 13.8883 10.2164 14.0781 9.98438 14.0781H8.01562C7.78359 14.0781 7.59375 13.8883 7.59375 13.6562V10.4219H4.35938C4.12734 10.4219 3.9375 10.232 3.9375 10V8.03125C3.9375 7.79922 4.12734 7.60938 4.35938 7.60938H7.59375V4.375C7.59375 4.14297 7.78359 3.95312 8.01562 3.95312H9.98438C10.2164 3.95312 10.4062 4.14297 10.4062 4.375V7.60938H13.6406C13.8727 7.60938 14.0625 7.79922 14.0625 8.03125V10Z" fill="black"></path></svg></div></button><div aria-hidden="true" class="accordion-item-content-container css-vurnku"><div class="css-vurnku"><div class="accordion-item-content css-vurnku"><div data-themeui-nested-provider="true" class="css-o89ftt"><p class="css-13wlcwi"><span class="css-14us1xl"><span class="css-vurnku">Call management encompasses handling and organizing incoming and outgoing calls within an organization. It includes all sorts of strategies, tools and systems to optimize call management processes. Critical components of call management include: </span></span></p><ol class="css-1wy8wyo"><li class="css-15wjw7m"><p class="css-13wlcwi"><span class="css-14us1xl"><span class="css-vurnku">Call routing </span></span></p></li><li class="css-15wjw7m"><p class="css-13wlcwi"><span class="css-14us1xl"><span class="css-vurnku">Call queuing </span></span></p></li><li class="css-15wjw7m"><p class="css-13wlcwi"><span class="css-14us1xl"><span class="css-vurnku">Interactive voice response (IVR) </span></span></p></li><li class="css-15wjw7m"><p class="css-13wlcwi"><span class="css-14us1xl"><span class="css-vurnku">Call recording and monitoring </span></span></p></li><li class="css-15wjw7m"><p class="css-13wlcwi"><span class="css-14us1xl"><span class="css-vurnku">Call analytics and reporting </span></span></p></li><li class="css-15wjw7m"><p class="css-13wlcwi"><span class="css-14us1xl"><span class="css-vurnku">Integration with CRM Systems </span></span></p></li><li class="css-15wjw7m"><p class="css-13wlcwi"><span class="css-14us1xl"><span class="css-vurnku">Call forwarding and transfer </span></span></p></li><li class="css-15wjw7m"><p class="css-13wlcwi"><span class="css-14us1xl"><span class="css-vurnku">Call logging and documentation </span></span></p></li></ol><p class="css-13wlcwi"><span class="css-14us1xl"><span class="css-vurnku"> Organizations can enhance customer service, improve call handling efficiency and streamline overall communication processes by implementing effective call management practices and utilizing the appropriate tools and systems. </span></span></p></div></div></div></div></div><div class="css-bv9gu5"><button class="accordion-item-title-container" aria-expanded="false"><div class="accordion-item-title css-vurnku">How can I improve my call management?</div><div class="accordion-icon-container css-i2ilph"><svg width="18" height="18" viewBox="0 0 18 18" fill="none"><path d="M9 0.296875C4.18359 0.296875 0.28125 4.19922 0.28125 9.01562C0.28125 13.832 4.18359 17.7344 9 17.7344C13.8164 17.7344 17.7188 13.832 17.7188 9.01562C17.7188 4.19922 13.8164 0.296875 9 0.296875ZM14.0625 10C14.0625 10.232 13.8727 10.4219 13.6406 10.4219H10.4062V13.6562C10.4062 13.8883 10.2164 14.0781 9.98438 14.0781H8.01562C7.78359 14.0781 7.59375 13.8883 7.59375 13.6562V10.4219H4.35938C4.12734 10.4219 3.9375 10.232 3.9375 10V8.03125C3.9375 7.79922 4.12734 7.60938 4.35938 7.60938H7.59375V4.375C7.59375 4.14297 7.78359 3.95312 8.01562 3.95312H9.98438C10.2164 3.95312 10.4062 4.14297 10.4062 4.375V7.60938H13.6406C13.8727 7.60938 14.0625 7.79922 14.0625 8.03125V10Z" fill="black"></path></svg></div></button><div aria-hidden="true" class="accordion-item-content-container css-vurnku"><div class="css-vurnku"><div class="accordion-item-content css-vurnku"><div data-themeui-nested-provider="true" class="css-o89ftt"><p class="css-13wlcwi"><span class="css-14us1xl"><span class="css-vurnku">Improving your call management skills involves implementing effective strategies and practices to enhance call handling efficiency and customer satisfaction. Here are ten tips to help you improve your call management: </span></span></p><ol class="css-1wy8wyo"><li class="css-15wjw7m"><p class="css-13wlcwi"><span class="css-14us1xl"><span class="css-vurnku">Develop a call-handling protocol </span></span></p></li><li class="css-15wjw7m"><p class="css-13wlcwi"><span class="css-14us1xl"><span class="css-vurnku">Enhance active listening skills </span></span></p></li><li class="css-15wjw7m"><p class="css-13wlcwi"><span class="css-14us1xl"><span class="css-vurnku">Improve call handling efficiency </span></span></p></li><li class="css-15wjw7m"><p class="css-13wlcwi"><span class="css-14us1xl"><span class="css-vurnku">Use call management tools </span></span></p></li><li class="css-15wjw7m"><p class="css-13wlcwi"><span class="css-14us1xl"><span class="css-vurnku">Enhance product knowledge </span></span></p></li><li class="css-15wjw7m"><p class="css-13wlcwi"><span class="css-14us1xl"><span class="css-vurnku">Practice effective time management </span></span></p></li><li class="css-15wjw7m"><p class="css-13wlcwi"><span class="css-14us1xl"><span class="css-vurnku">Implement call escalation procedures </span></span></p></li><li class="css-15wjw7m"><p class="css-13wlcwi"><span class="css-14us1xl"><span class="css-vurnku">Continuously train and develop skills </span></span></p></li><li class="css-15wjw7m"><p class="css-13wlcwi"><span class="css-14us1xl"><span class="css-vurnku">Monitor and analyze call metrics </span></span></p></li><li class="css-15wjw7m"><p class="css-13wlcwi"><span class="css-14us1xl"><span class="css-vurnku"> Seek customer feedback </span></span></p></li></ol><p class="css-13wlcwi"></p></div></div></div></div></div><div class="css-bv9gu5"><button class="accordion-item-title-container" aria-expanded="false"><div class="accordion-item-title css-vurnku">What are some best practices for successful call management? </div><div class="accordion-icon-container css-i2ilph"><svg width="18" height="18" viewBox="0 0 18 18" fill="none"><path d="M9 0.296875C4.18359 0.296875 0.28125 4.19922 0.28125 9.01562C0.28125 13.832 4.18359 17.7344 9 17.7344C13.8164 17.7344 17.7188 13.832 17.7188 9.01562C17.7188 4.19922 13.8164 0.296875 9 0.296875ZM14.0625 10C14.0625 10.232 13.8727 10.4219 13.6406 10.4219H10.4062V13.6562C10.4062 13.8883 10.2164 14.0781 9.98438 14.0781H8.01562C7.78359 14.0781 7.59375 13.8883 7.59375 13.6562V10.4219H4.35938C4.12734 10.4219 3.9375 10.232 3.9375 10V8.03125C3.9375 7.79922 4.12734 7.60938 4.35938 7.60938H7.59375V4.375C7.59375 4.14297 7.78359 3.95312 8.01562 3.95312H9.98438C10.2164 3.95312 10.4062 4.14297 10.4062 4.375V7.60938H13.6406C13.8727 7.60938 14.0625 7.79922 14.0625 8.03125V10Z" fill="black"></path></svg></div></button><div aria-hidden="true" class="accordion-item-content-container css-vurnku"><div class="css-vurnku"><div class="accordion-item-content css-vurnku"><div data-themeui-nested-provider="true" class="css-o89ftt"><p class="css-13wlcwi"><span class="css-14us1xl"><span class="css-vurnku">To achieve successful call management, it is crucial to adhere to best practices that promote efficiency and effectiveness, including: </span></span></p><ol class="css-1wy8wyo"><li class="css-15wjw7m"><p class="css-13wlcwi"><span class="css-14us1xl"><span class="css-vurnku">Establish clear objectives </span></span></p></li><li class="css-15wjw7m"><p class="css-13wlcwi"><span class="css-14us1xl"><span class="css-vurnku">Train and develop agents </span></span></p></li><li class="css-15wjw7m"><p class="css-13wlcwi"><span class="css-14us1xl"><span class="css-vurnku">Promote active listening </span></span></p></li><li class="css-15wjw7m"><p class="css-13wlcwi"><span class="css-14us1xl"><span class="css-vurnku">Standardize scripts and guidelines </span></span></p></li><li class="css-15wjw7m"><p class="css-13wlcwi"><span class="css-14us1xl"><span class="css-vurnku">Implement call routing and queuing </span></span></p></li><li class="css-15wjw7m"><p class="css-13wlcwi"><span class="css-14us1xl"><span class="css-vurnku">Leverage technology </span></span></p></li><li class="css-15wjw7m"><p class="css-13wlcwi"><span class="css-14us1xl"><span class="css-vurnku">Monitor and evaluate performance </span></span></p></li><li class="css-15wjw7m"><p class="css-13wlcwi"><span class="css-14us1xl"><span class="css-vurnku">Foster a positive work environment </span></span></p></li><li class="css-15wjw7m"><p class="css-13wlcwi"><span class="css-14us1xl"><span class="css-vurnku">Continuously improve processes </span></span></p></li><li class="css-15wjw7m"><p class="css-13wlcwi"><span class="css-14us1xl"><span class="css-vurnku">Deliver excellent customer service </span></span></p></li></ol><p class="css-13wlcwi"></p></div></div></div></div></div><style data-emotion="css psaf79">.css-psaf79{box-sizing:border-box;margin:0;min-width:0;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;border-bottom:none;padding-bottom:0;padding-top:24px;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}.css-psaf79 .accordion-item-title-container{background:none;color:inherit;border:none;padding:0;font:inherit;cursor:pointer;outline:inherit;box-sizing:border-box;line-height:24px;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;position:relative;-webkit-flex-direction:row-reverse;-ms-flex-direction:row-reverse;flex-direction:row-reverse;-webkit-box-pack:end;-ms-flex-pack:end;-webkit-justify-content:flex-end;justify-content:flex-end;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}.css-psaf79 .accordion-item-title-container:focus-visible{outline:2px solid #000000;}.css-psaf79 .accordion-item-title-container:hover svg path{-webkit-transition:fill 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class="accordion-item-title-container" aria-expanded="false"><div class="accordion-item-title css-vurnku">How do I handle difficult call situations with customers?</div><div class="accordion-icon-container css-i2ilph"><svg width="18" height="18" viewBox="0 0 18 18" fill="none"><path d="M9 0.296875C4.18359 0.296875 0.28125 4.19922 0.28125 9.01562C0.28125 13.832 4.18359 17.7344 9 17.7344C13.8164 17.7344 17.7188 13.832 17.7188 9.01562C17.7188 4.19922 13.8164 0.296875 9 0.296875ZM14.0625 10C14.0625 10.232 13.8727 10.4219 13.6406 10.4219H10.4062V13.6562C10.4062 13.8883 10.2164 14.0781 9.98438 14.0781H8.01562C7.78359 14.0781 7.59375 13.8883 7.59375 13.6562V10.4219H4.35938C4.12734 10.4219 3.9375 10.232 3.9375 10V8.03125C3.9375 7.79922 4.12734 7.60938 4.35938 7.60938H7.59375V4.375C7.59375 4.14297 7.78359 3.95312 8.01562 3.95312H9.98438C10.2164 3.95312 10.4062 4.14297 10.4062 4.375V7.60938H13.6406C13.8727 7.60938 14.0625 7.79922 14.0625 8.03125V10Z" fill="black"></path></svg></div></button><div aria-hidden="true" class="accordion-item-content-container css-vurnku"><div class="css-vurnku"><div class="accordion-item-content css-vurnku"><div data-themeui-nested-provider="true" class="css-o89ftt"><p class="css-13wlcwi"><span class="css-14us1xl"><span class="css-vurnku">When handling difficult call situations, you require effective communication skills, empathy and problem-solving abilities. Below are some tips for handling difficult call situations with ease. </span></span></p><ol class="css-1wy8wyo"><li class="css-15wjw7m"><p class="css-13wlcwi"><span class="css-14us1xl"><span class="css-vurnku">Stay calm and be professional </span></span></p></li><li class="css-15wjw7m"><p class="css-13wlcwi"><span class="css-14us1xl"><span class="css-vurnku">Pay attention </span></span></p></li><li class="css-15wjw7m"><p class="css-13wlcwi"><span class="css-14us1xl"><span class="css-vurnku">Acknowledge the problem </span></span></p></li><li class="css-15wjw7m"><p class="css-13wlcwi"><span class="css-14us1xl"><span class="css-vurnku">Take ownership </span></span></p></li><li class="css-15wjw7m"><p class="css-13wlcwi"><span class="css-14us1xl"><span class="css-vurnku">Offer solutions </span></span></p></li></ol><p class="css-13wlcwi"></p></div></div></div></div></div></div></div></div></div></div><style data-emotion="css rjvkoz">@media screen and (min-width: 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Neue",sans-serif;font-weight:400;line-height:1.6;padding:0;margin:0;margin-bottom:16px;font-size:16px;color:#646470;font-size:14px;line-height:20px;margin-bottom:16px;}@media screen and (min-width: 40em){.css-1wrzx82{font-size:18px;}}@media screen and (min-width: 52em){.css-1wrzx82{font-size:20px;}}@media screen and (min-width: 64em){.css-1wrzx82{font-size:20px;}}@media screen and (min-width: 40em){.css-1wrzx82{font-size:16px;line-height:26px;margin-bottom:20px;}}@media screen and (min-width: 52em){.css-1wrzx82{font-size:16px;line-height:26px;}}@media screen and (min-width: 64em){.css-1wrzx82{font-size:16px;line-height:26px;}}</style><p class="css-1wrzx82">Compare 11 leading live chat platforms of 2025. 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Practices for 2025 (& What to Avoid)"/></picture></noscript><script type="module">const t="undefined"!=typeof HTMLImageElement&&"loading"in HTMLImageElement.prototype;if(t){const t=document.querySelectorAll("img[data-main-image]");for(let e of t){e.dataset.src&&(e.setAttribute("src",e.dataset.src),e.removeAttribute("data-src")),e.dataset.srcset&&(e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset"));const t=e.parentNode.querySelectorAll("source[data-srcset]");for(let e of t)e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset");e.complete&&(e.style.opacity=1,e.parentNode.parentNode.querySelector("[data-placeholder-image]").style.opacity=0)}}</script></div></div></a><div class="css-1wczyde"><a href="/blog/category/customer-service/" data-hydration="false" class="css-2oza9p"><span class="css-5zx8pm">Customer Service</span></a><div class="css-1fwsh6q"><p class="css-1gzxdjt"><a href="/blog/live-chat-best-practices/" data-hydration="false" class="css-1gre8gk">Top 11 Live Chat Best Practices for 2025 (& What to Avoid)</a></p></div><div class="css-x58lzi"><p class="css-1wrzx82">Live chat best practices are important to have impactful conversations with customers and earn their loyalty. Here are 10 actionable practices with examples.</p></div><div class="css-x9wzbt"><p class="css-1dkadsy"><a href="/blog/author/aashika-suresh/" data-hydration="false" class="css-1gre8gk"><span class="css-7f3d9a">Aashika Suresh</span></a><span></span><br/>January 24, 2025<span aria-hidden="true"> • </span>11 min read</p></div></div></div></div><div class="css-m6kext"><div class="css-147oogm"><a href="/blog/contact-center-trends/" data-hydration="false" class="css-1iweejv"><div class="css-1dxkxf8"><div data-gatsby-image-wrapper="" class="gatsby-image-wrapper css-17i3u8z"><div aria-hidden="true" style="padding-top:64.46886446886447%"></div><img aria-hidden="true" data-placeholder-image="" style="opacity:1;transition:opacity 500ms linear" decoding="async" src="data:image/png;base64,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" alt=""/><picture><source type="image/webp" data-srcset="https://images.ctfassets.net/ukazlt65o6hl/1GnqIxLpNEohVw3FJYbX46/125054283982c0afd2ca04ea076cb3c9/image.png?w=546&h=352&q=70&fm=webp 546w" sizes="100vw"/><img data-gatsby-image-ssr="" data-main-image="" style="opacity:0" sizes="100vw" decoding="async" loading="lazy" data-src="https://images.ctfassets.net/ukazlt65o6hl/1GnqIxLpNEohVw3FJYbX46/125054283982c0afd2ca04ea076cb3c9/image.png?w=546&h=352&q=70&fm=png" data-srcset="https://images.ctfassets.net/ukazlt65o6hl/1GnqIxLpNEohVw3FJYbX46/125054283982c0afd2ca04ea076cb3c9/image.png?w=546&h=352&q=70&fm=png 546w" alt="9 Contact Centers Trends for 2025"/></picture><noscript><picture><source type="image/webp" srcSet="https://images.ctfassets.net/ukazlt65o6hl/1GnqIxLpNEohVw3FJYbX46/125054283982c0afd2ca04ea076cb3c9/image.png?w=546&h=352&q=70&fm=webp 546w" sizes="100vw"/><img data-gatsby-image-ssr="" data-main-image="" style="opacity:0" sizes="100vw" decoding="async" loading="lazy" src="https://images.ctfassets.net/ukazlt65o6hl/1GnqIxLpNEohVw3FJYbX46/125054283982c0afd2ca04ea076cb3c9/image.png?w=546&h=352&q=70&fm=png" srcSet="https://images.ctfassets.net/ukazlt65o6hl/1GnqIxLpNEohVw3FJYbX46/125054283982c0afd2ca04ea076cb3c9/image.png?w=546&h=352&q=70&fm=png 546w" alt="9 Contact Centers Trends for 2025"/></picture></noscript><script type="module">const t="undefined"!=typeof HTMLImageElement&&"loading"in HTMLImageElement.prototype;if(t){const t=document.querySelectorAll("img[data-main-image]");for(let e of t){e.dataset.src&&(e.setAttribute("src",e.dataset.src),e.removeAttribute("data-src")),e.dataset.srcset&&(e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset"));const t=e.parentNode.querySelectorAll("source[data-srcset]");for(let e of t)e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset");e.complete&&(e.style.opacity=1,e.parentNode.parentNode.querySelector("[data-placeholder-image]").style.opacity=0)}}</script></div></div></a><div class="css-1wczyde"><a href="/blog/category/customer-service/" data-hydration="false" class="css-2oza9p"><span class="css-5zx8pm">Customer Service</span></a><div class="css-1fwsh6q"><p class="css-1gzxdjt"><a href="/blog/contact-center-trends/" data-hydration="false" class="css-1gre8gk">9 Contact Centers Trends for 2025</a></p></div><div class="css-x58lzi"><p class="css-1wrzx82">AI and automation look set to be the dominant contact center trends that every business should invest in 2025 to stay relevant and competitive. Read more here.</p></div><div class="css-x9wzbt"><p class="css-1dkadsy"><a href="/blog/author/issac-thomas/" data-hydration="false" class="css-1gre8gk"><span class="css-7f3d9a">Issac Thomas</span></a><span></span><br/>January 16, 2025<span aria-hidden="true"> • </span>9 min read</p></div></div></div></div></div></div></div></main></div><div class="website-component pt-20 tablet-sm:pt-[120px] desktop-sm:pt-40 desktop-lg:pt-[200px]"><div class="relative z-10 h-[1px] translate-y-[1px]"><div class="w-full absolute top-0 -z-10 [--curve-height:var(--mobile-curve-height)] tablet:[--curve-height:var(--tablet-curve-height)] desktop-sm:[--curve-height:var(--desktop-small-curve-height)] desktop-lg:[--curve-height:var(--desktop-large-curve-height)] pointer-events-none" style="--width:0;--mobile-curve-height:62;--tablet-curve-height:94;--desktop-small-curve-height:153;--desktop-large-curve-height:302;height:calc(100% + var(--curve-height) * 1px);transform:translateY(calc(var(--curve-height) * 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0-2.37-1.054-2.37-2.327 0-.611.25-1.198.694-1.63A2.4 2.4 0 0 1 3.032.728c.63 0 1.232.243 1.677.675.444.432.694 1.019.694 1.63 0 1.273-1.062 2.327-2.37 2.327M20.4 19.926h-4.084v-6.24c0-1.487-.031-3.394-2.128-3.394-2.128 0-2.455 1.616-2.455 3.287v6.347H7.645V7.108h3.925v1.749h.058c.546-1.007 1.881-2.07 3.872-2.07 4.143 0 4.904 2.653 4.904 6.098v7.04z"></path></svg></div></a><a href="https://www.youtube.com/c/sprinklr" class="css-1kjd7d1"><div class="bg-white h-10 shrink-0 aspect-square rounded-full flex items-center justify-center"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 30 20" class="fill-black h-3.5"><path d="M28.508 3.726c-.327-1.18-1.294-2.11-2.52-2.425C23.762.728 14.845.728 14.845.728s-8.917 0-11.141.573c-1.227.316-2.193 1.245-2.521 2.425-.596 2.139-.596 6.601-.596 6.601s0 4.463.596 6.601c.328 1.18 1.294 2.11 2.52 2.425 2.225.573 11.142.573 11.142.573s8.917 0 11.141-.573c1.227-.316 2.194-1.245 2.521-2.425.596-2.139.596-6.6.596-6.6s0-4.463-.596-6.602M11.994 14.44V6.213l7.409 4.114z"></path></svg></div></a><a href="https://www.instagram.com/sprinklr/" class="css-1kjd7d1"><div class="bg-white h-10 shrink-0 aspect-square rounded-full flex items-center justify-center"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 21 20" class="fill-black h-3.5"><path d="M10.14 2.455c2.633 0 2.942.011 3.982.057.963.042 1.483.198 1.83.33.462.176.791.381 1.135.716s.56.654.736 1.103c.133.339.297.844.34 1.78.047 1.012.058 1.312.058 3.872s-.011 2.86-.058 3.872c-.043.936-.204 1.442-.34 1.78-.18.45-.392.769-.736 1.104a3 3 0 0 1-1.134.715c-.348.13-.868.289-1.83.33-1.041.046-1.35.058-3.983.058s-2.941-.012-3.982-.057c-.962-.042-1.482-.198-1.83-.331a3.1 3.1 0 0 1-1.135-.715 2.9 2.9 0 0 1-.735-1.103c-.133-.339-.297-.845-.34-1.78-.047-1.012-.059-1.313-.059-3.873s.012-2.86.059-3.872c.043-.936.203-1.441.34-1.78.18-.449.391-.768.735-1.103a3 3 0 0 1 1.135-.715c.348-.13.868-.29 1.83-.331 1.04-.05 1.354-.057 3.982-.057m0-1.727c-2.675 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0-.634-.529-1.149-1.181-1.149s-1.181.515-1.181 1.15.529 1.148 1.181 1.148"></path></svg></div></a></div></div></section><section class="flex-[9] desktop-sm:pb-10 desktop-lg:pb-14 desktop-sm:ps-10 desktop-lg:ps-14"><div class="block desktop-sm:hidden"><div data-orientation="vertical"><div data-state="closed" data-orientation="vertical" class="border-b border-b-cometBlack"><div class="flex"><button type="button" aria-controls="" aria-expanded="false" data-state="closed" data-orientation="vertical" id="" class="flex flex-1 items-center justify-between py-4 font-medium transition-all [&[data-state=open]>svg]:rotate-180 hover:no-underline" data-radix-collection-item=""><p class="text-mobile-sm/heading-4 tablet-sm:text-tablet-sm/body-1-bold">Products</p><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="h-4 w-4 shrink-0 transition-transform duration-200"><path d="m6 9 6 6 6-6"></path></svg></button></div><div data-state="closed" id="" hidden="" role="region" aria-labelledby="" data-orientation="vertical" class="overflow-hidden text-sm transition-all data-[state=closed]:animate-accordion-up data-[state=open]:animate-accordion-down pb-2 pt-0" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div><div data-state="closed" data-orientation="vertical" class="border-b border-b-cometBlack"><div class="flex"><button type="button" aria-controls="" aria-expanded="false" data-state="closed" data-orientation="vertical" id="" class="flex flex-1 items-center justify-between py-4 font-medium transition-all [&[data-state=open]>svg]:rotate-180 hover:no-underline" data-radix-collection-item=""><p class="text-mobile-sm/heading-4 tablet-sm:text-tablet-sm/body-1-bold">Solutions</p><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="h-4 w-4 shrink-0 transition-transform duration-200"><path d="m6 9 6 6 6-6"></path></svg></button></div><div data-state="closed" id="" hidden="" role="region" aria-labelledby="" data-orientation="vertical" class="overflow-hidden text-sm transition-all data-[state=closed]:animate-accordion-up data-[state=open]:animate-accordion-down pb-2 pt-0" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div><div data-state="closed" data-orientation="vertical" class="border-b border-b-cometBlack"><div class="flex"><button type="button" aria-controls="" aria-expanded="false" data-state="closed" data-orientation="vertical" id="" class="flex flex-1 items-center justify-between py-4 font-medium transition-all [&[data-state=open]>svg]:rotate-180 hover:no-underline" data-radix-collection-item=""><p class="text-mobile-sm/heading-4 tablet-sm:text-tablet-sm/body-1-bold">Company</p><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="h-4 w-4 shrink-0 transition-transform duration-200"><path d="m6 9 6 6 6-6"></path></svg></button></div><div data-state="closed" id="" hidden="" role="region" aria-labelledby="" data-orientation="vertical" class="overflow-hidden text-sm transition-all data-[state=closed]:animate-accordion-up data-[state=open]:animate-accordion-down pb-2 pt-0" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div><div data-state="closed" data-orientation="vertical" class="border-b border-b-cometBlack"><div class="flex"><button type="button" aria-controls="" aria-expanded="false" data-state="closed" data-orientation="vertical" id="" class="flex flex-1 items-center justify-between py-4 font-medium transition-all [&[data-state=open]>svg]:rotate-180 hover:no-underline" data-radix-collection-item=""><p class="text-mobile-sm/heading-4 tablet-sm:text-tablet-sm/body-1-bold">Resources</p><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="h-4 w-4 shrink-0 transition-transform duration-200"><path d="m6 9 6 6 6-6"></path></svg></button></div><div data-state="closed" id="" hidden="" role="region" aria-labelledby="" data-orientation="vertical" class="overflow-hidden text-sm transition-all data-[state=closed]:animate-accordion-up data-[state=open]:animate-accordion-down pb-2 pt-0" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div></div></div><div class="hidden desktop-sm:flex desktop-sm:justify-between gap-x-10"><div class="w-[140px] desktop-lg:w-[200px] flex-none"><p class="text-tablet-sm/heading-6 desktop-lg:text-desktop-large/heading-5">Products</p><div class="grid gap-5 text-silverGray grid-cols-2 desktop-sm:grid-cols-1 desktop-sm:gap-y-2 border-t border-cometBlack desktop-sm:border-0 pt-6"><ul class="flex flex-col gap-y-4 tablet-sm:gap-y-6 desktop-sm:gap-2.5"><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/products/customer-service/" data-hydration="false" class="css-15szwfb">Sprinklr Service</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/products/consumer-intelligence/" data-hydration="false" class="css-15szwfb">Sprinklr Insights</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/products/marketing-and-advertising/" data-hydration="false" class="css-15szwfb">Sprinklr Marketing</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/products/social-media-management/" data-hydration="false" class="css-15szwfb">Sprinklr Social</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/products/platform/" data-hydration="false" class="css-15szwfb">Unified CXM Platform</a></li></ul></div></div><div class="w-[140px] desktop-lg:w-[200px] flex-none"><p class="text-tablet-sm/heading-6 desktop-lg:text-desktop-large/heading-5">Solutions</p><div class="grid gap-5 text-silverGray desktop-sm:grid-cols-1 desktop-sm:gap-y-2 desktop-sm:border-0 pt-6 grid-cols-1 border-t border-cometBlack"><div class="grid grid-flow-row gap-10 desktop-sm:gap-y-10 auto-cols-fr max-desktop-sm:grid-flow-col"><div><p class="max-tablet-sm:text-mobile-sm/overline-3 text-white uppercase mb-4 tablet-sm:mb-6 desktop-sm:mb-2 desktop-lg:mb-3.5 text-mobile-sm/overline-3 tablet-sm:text-tablet-sm/overline-3">Industries</p><ul class="flex flex-col gap-4 tablet-sm:gap-5 desktop-sm:gap-2 text-silverGray"><li class="block hover:underline"><a href="/industries/cpg/" data-hydration="false" class="css-15szwfb"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">CPG</span></a></li><li class="block hover:underline"><a href="/industries/financial-services/" data-hydration="false" class="css-15szwfb"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Financial Services</span></a></li><li class="block hover:underline"><a href="/industries/government/" data-hydration="false" class="css-15szwfb"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Government</span></a></li><li class="block hover:underline"><a href="/industries/retail/" data-hydration="false" class="css-15szwfb"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Retail</span></a></li><li class="block hover:underline"><a href="/industries/technology/" data-hydration="false" class="css-15szwfb"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Technology</span></a></li><li class="block hover:underline"><a href="/industries/telecom/" data-hydration="false" class="css-15szwfb"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Telecommunication</span></a></li><li class="block hover:underline"><a href="/industries/travel-hospitality/" data-hydration="false" class="css-15szwfb"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Travel & Hospitality</span></a></li></ul></div><div><p class="max-tablet-sm:text-mobile-sm/overline-3 text-white uppercase mb-4 tablet-sm:mb-6 desktop-sm:mb-2 desktop-lg:mb-3.5 text-mobile-sm/overline-3 tablet-sm:text-tablet-sm/overline-3">Teams</p><ul class="flex flex-col gap-4 tablet-sm:gap-5 desktop-sm:gap-2 text-silverGray"><li class="block hover:underline"><a href="/teams/marketing/" data-hydration="false" class="css-15szwfb"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Marketing</span></a></li><li class="block hover:underline"><a href="/teams/customer-service/" data-hydration="false" class="css-15szwfb"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Customer Service</span></a></li></ul></div></div></div></div><div class="w-[140px] desktop-lg:w-[200px] flex-none"><p class="text-tablet-sm/heading-6 desktop-lg:text-desktop-large/heading-5">Company</p><div class="grid gap-5 text-silverGray grid-cols-2 desktop-sm:grid-cols-1 desktop-sm:gap-y-2 border-t border-cometBlack desktop-sm:border-0 pt-6"><ul class="flex flex-col gap-y-4 tablet-sm:gap-y-6 desktop-sm:gap-2.5"><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/our-story/" data-hydration="false" class="css-15szwfb">Our Story</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a class="css-15szwfb" href="/newsroom/">Newsroom</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a class="css-15szwfb" href="/partners/">Partners</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/careers/" data-hydration="false" class="css-15szwfb">Careers</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="https://investors.sprinklr.com/" class="css-1kjd7d1">Investor Relations</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a class="css-15szwfb" href="/trust/">Security & Privacy</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/stories/" data-hydration="false" class="css-15szwfb">Customer Stories</a></li></ul><div class="grid grid-flow-row gap-10 desktop-sm:gap-y-10 desktop-sm:mt-8"><div><p class="max-tablet-sm:text-mobile-sm/overline-3 text-white uppercase mb-4 tablet-sm:mb-6 desktop-sm:mb-2 desktop-lg:mb-3.5 text-mobile-sm/overline-3 tablet-sm:text-tablet-sm/overline-3">Support</p><ul class="flex flex-col gap-4 tablet-sm:gap-5 desktop-sm:gap-2 text-silverGray"><li class="block hover:underline"><a href="https://developer.sprinklr.com/" class="css-1kjd7d1"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Developer Portal</span></a></li><li class="block hover:underline"><a href="/products/platform/integrations/" data-hydration="false" class="css-15szwfb"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Integrations</span></a></li><li class="block hover:underline"><a class="css-15szwfb" href="/help/"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Help Center</span></a></li><li class="block hover:underline"><a class="css-15szwfb" href="/contact-us/"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Contact Us</span></a></li></ul></div></div></div></div><div class="flex flex-col w-[140px] desktop-lg:w-[200px]"><p class="text-tablet-sm/heading-6 desktop-lg:text-desktop-large/heading-5">Resources</p><div class="grid gap-5 text-silverGray grid-cols-2 desktop-sm:grid-cols-1 desktop-sm:gap-y-2 border-t border-cometBlack desktop-sm:border-0 pt-6"><ul class="flex flex-col gap-y-4 tablet-sm:gap-y-6 desktop-sm:gap-2.5"><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a class="css-15szwfb" href="/analyst-reports/">Analyst Reports</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a class="css-15szwfb" href="/demo-center/">Sprinklr Demo Center</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/cx-wise/" data-hydration="false" class="css-15szwfb">Podcasts</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/blog/" data-hydration="false" class="css-15szwfb">Blog</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a class="css-15szwfb" href="/cxm/">Guides</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a class="css-15szwfb" href="/resources/">eBooks</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a class="css-15szwfb" href="/events/">Events & 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