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This gets a bit technical, so we’ve explained it in more detail ","nodeType":"text"},{"data":{"uri":"https://help.snapchat.com/hc/requests/new?ticket_form_id=360000016663&selectedAnswers=5749439348080640,5763539457277952"},"content":[{"data":{},"marks":[],"value":"here","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Set advertising preferences.","nodeType":"text"},{"data":{},"marks":[],"value":" We try to show you ads that we think will be relevant to your interests, but if you’d like to have a less personalized experience, you can change your advertising settings in the Snapchat app. Learn more ","nodeType":"text"},{"data":{"uri":"https://help.snapchat.com/hc/articles/7012345515796"},"content":[{"data":{},"marks":[],"value":"here","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Tracking.","nodeType":"text"},{"data":{},"marks":[],"value":" If you use an iPhone with iOS 14.5 or above, some specific requirements apply, which we’ve specified ","nodeType":"text"},{"data":{"uri":"https://values.snap.com/privacy/ads-privacy#controlling-ads"},"content":[{"data":{},"marks":[],"value":"here","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"links":{"__typename":"ContentBodyLinks","entries":{"__typename":"ContentBodyEntries","block":[],"inline":[],"hyperlink":[]},"assets":{"__typename":"ContentBodyAssets","block":[],"hyperlink":[]}}}},"Block:2EmtsqVPYU4N8kprvfxRjx":{"__typename":"Block","sys":{"__ref":"Sys:2EmtsqVPYU4N8kprvfxRjx"},"contentsCollection({\"limit\":15})":{"__typename":"BlockContentsCollection","items":[{"__ref":"Content:6Qvd9EeHWMzCEetqHaRnIr"}]},"anchorId":"control-over-your-information","theme":"White","backgroundColor":"White","backgroundMediaV2":null,"showCurtain":null,"eyebrow":null,"title":null,"subtitle":null,"titleAlignment":null,"titleAlignmentMobile":null,"maxColumns":null,"isNarrow":true,"widthStyle":null,"fullHeight":null,"callsToActionCollection({\"limit\":9})":{"__typename":"BlockCallsToActionCollection","items":[]}},"Sys:6QYlcqIBtLmhGnMybHg7vN":{"__typename":"Sys","id":"6QYlcqIBtLmhGnMybHg7vN"},"Sys:6cJaWi02zmxRr1kIsQsUb2":{"__typename":"Sys","id":"6cJaWi02zmxRr1kIsQsUb2"},"Content:6cJaWi02zmxRr1kIsQsUb2":{"__typename":"Content","sys":{"__ref":"Sys:6cJaWi02zmxRr1kIsQsUb2"},"title":{"__typename":"ContentTitle","json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Information We Collect","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"subtitle":null,"callsToActionCollection({\"limit\":3})":{"__typename":"ContentCallsToActionCollection","items":[]},"showVideoControls":null,"mediaWrap":null,"layout":"Dense","mediaDirection":null,"titleAlignment":null,"titleAlignmentMobile":null,"bodyAlignment":null,"bodyAlignmentMobile":null,"useHeadingTagsForBody":null,"collapseMobileTable":null,"showFullResolutionMedia":null,"displayOn":null,"theme":null,"backgroundColor":null,"anchorId":null,"asset":null,"animationsCollection({\"limit\":6})":{"__typename":"ContentAnimationsCollection","items":[]},"body":{"__typename":"ContentBody","json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"This section provides you with details on what information we collect. We’ve organized this in a few categories: information you provide to us, information we generate based on your use of our Services, and information we receive from others. Sometimes, we may also collect additional information, with your permission.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"When you use our Services, such as Snapchat, we collect information you provide to us, generate information when you use our Services, and in some cases receive data from others. Let’s break these down in more detail.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Information You Provide","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Many of our Services require you to set up an account. To do this, we ask you to provide us with ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"account details","nodeType":"text"},{"data":{},"marks":[],"value":" (information about you, like your name, username, email address, birthday, and phone number). When you set up your profile, you’ll also provide us with ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"profile details","nodeType":"text"},{"data":{},"marks":[],"value":" (like your Bitmoji and profile picture). If you use our commerce products to buy something, like those latest sneakers, we may ask you for ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"payment and related information","nodeType":"text"},{"data":{},"marks":[],"value":" (like your physical address, so we can ship the product to you, payment information, so we can process the payment, and transaction history).","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Of course, you’ll also provide us with the information you send through or save within our Services. We consider some of this information to be ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"private content and communications","nodeType":"text"},{"data":{},"marks":[],"value":" (like Snaps and Chats with friends, My Story set to Friends, Private Stories, voice and video calls, and content that is saved in My Eyes Only). On the other end of the spectrum, some of the information you send through or save within our Services may be ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"public content","nodeType":"text"},{"data":{},"marks":[],"value":" that is accessible to everyone (such as Public Story content, including My Story set to Everyone, Shared Stories, and Community Stories, Spotlight or Snap Map submissions, and Public Profile information). Keep in mind that Snapchatters who view your Snaps, Chats, and any other content, can always screenshot that content, save it, or copy it outside the Snapchat app. So please don’t send messages or share content that you wouldn’t want someone to save or share.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Lastly, when you ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"contact Support","nodeType":"text"},{"data":{},"marks":[],"value":" (content and communications shared with Support) or our Safety team, or communicate with us in any other way, including through our ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"research efforts","nodeType":"text"},{"data":{},"marks":[],"value":" (like responses to surveys, consumer panels, or other research questions) we’ll collect whatever information you provide or that we need to resolve your question.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Information We Generate When You Use Our Services","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"When you use our Services, we collect information about which of those Services you’ve used and how you’ve used them. This helps us better understand the way our community uses our Services so that we can make improvements.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"This includes ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"usage information","nodeType":"text"},{"data":{},"marks":[],"value":" (information about how you interact with our Services — for example, which Lenses you view and apply, Stories you watch, and how often you communicate with other Snapchatters) and ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"content information","nodeType":"text"},{"data":{},"marks":[],"value":" (information about content you create or provide, your engagement with the camera and creative tools, your interactions with My AI, and metadata — for example, information about the content itself like the date and time it was posted and who viewed it). ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"Content information","nodeType":"text"},{"data":{},"marks":[],"value":" includes information based on the content of the image, video, or audio — so if you post a Spotlight of a basketball game, we may use that information to show you more content on Spotlight about basketball.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"This also includes ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"device information","nodeType":"text"},{"data":{},"marks":[],"value":" (such as your hardware or software, operating system, device memory, advertising identifiers, apps installed, browser type, information from device sensors that measure the motion of your device or compasses and microphones, including whether you have headphones connected, and information about your wireless and mobile connections), ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"location information","nodeType":"text"},{"data":{},"marks":[],"value":" (IP address), ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"information collected by cookies and similar technologies","nodeType":"text"},{"data":{},"marks":[],"value":", depending on your settings, (cookies, ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"web beacons","nodeType":"text"},{"data":{},"marks":[],"value":" (small graphic data that recognize user activity, such as if and how often a user has visited a website), web storage, unique advertising identifiers), and ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"log information","nodeType":"text"},{"data":{},"marks":[],"value":" (such as details about how you’ve used our Services, access times, pages viewed, IP address, and unique identifiers like cookies).","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"If you’ve explicitly granted device-level permissions, ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"device information","nodeType":"text"},{"data":{},"marks":[],"value":" may also include information about your ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"device phonebook","nodeType":"text"},{"data":{},"marks":[],"value":" (contacts and related information), images and other information from your device’s ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"camera, photos, and microphone","nodeType":"text"},{"data":{},"marks":[],"value":" (like the ability to take photos, videos, view stored photos and videos, and access the microphone to record audio while recording video), and ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"location information","nodeType":"text"},{"data":{},"marks":[],"value":" (precise location through methods like GPS signals).","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Data We Receive From Others","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"The last category of data we collect is information about you that we may receive from others, such as other users, our ","nodeType":"text"},{"data":{"uri":"https://help.snapchat.com/hc/articles/7047492876308"},"content":[{"data":{},"marks":[],"value":"affiliates","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", and third parties. This includes ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"linked third-party service data","nodeType":"text"},{"data":{},"marks":[],"value":" (information we get when you link your Snapchat account to another service), ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"data from advertisers","nodeType":"text"},{"data":{},"marks":[],"value":" (information from advertisers, app developers, publishers, and other third parties to help target or measure the performance of ads), ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"contact info from other Snapchatters or third parties","nodeType":"text"},{"data":{},"marks":[],"value":" (if another Snapchatter uploads their contact list which includes your information, we may combine that with other information we have about you to better understand who you may want to communicate with. Or, if you provide us with your contact information, we may use that to determine if we can communicate with you in other ways, like SMS, email, or other messaging services), and ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"data relating to potential violations of our Terms","nodeType":"text"},{"data":{},"marks":[],"value":" (we may receive information from third parties, including website publishers, social network providers, law enforcement, and others, about potential violators of our Terms of Service and Community Guidelines).","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Other Information, With Your Permission","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Additionally, there may be instances when you interact with our Services that we will ask your permission to collect additional information. For example, before accessing your device’s camera roll or Contact Book.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"links":{"__typename":"ContentBodyLinks","entries":{"__typename":"ContentBodyEntries","block":[],"inline":[],"hyperlink":[]},"assets":{"__typename":"ContentBodyAssets","block":[],"hyperlink":[]}}}},"Block:6QYlcqIBtLmhGnMybHg7vN":{"__typename":"Block","sys":{"__ref":"Sys:6QYlcqIBtLmhGnMybHg7vN"},"contentsCollection({\"limit\":15})":{"__typename":"BlockContentsCollection","items":[{"__ref":"Content:6cJaWi02zmxRr1kIsQsUb2"}]},"anchorId":"information-we-collect","theme":"White","backgroundColor":"White","backgroundMediaV2":null,"showCurtain":null,"eyebrow":null,"title":null,"subtitle":null,"titleAlignment":null,"titleAlignmentMobile":null,"maxColumns":null,"isNarrow":true,"widthStyle":null,"fullHeight":null,"callsToActionCollection({\"limit\":9})":{"__typename":"BlockCallsToActionCollection","items":[]}},"Sys:jzjT6OYdWaBmhYzG9zXF8":{"__typename":"Sys","id":"jzjT6OYdWaBmhYzG9zXF8"},"Sys:5CRZyjPPoNffEavlFLmEPK":{"__typename":"Sys","id":"5CRZyjPPoNffEavlFLmEPK"},"Content:5CRZyjPPoNffEavlFLmEPK":{"__typename":"Content","sys":{"__ref":"Sys:5CRZyjPPoNffEavlFLmEPK"},"title":{"__typename":"ContentTitle","json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"How We Use Information","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"subtitle":null,"callsToActionCollection({\"limit\":3})":{"__typename":"ContentCallsToActionCollection","items":[]},"showVideoControls":null,"mediaWrap":null,"layout":"Dense","mediaDirection":null,"titleAlignment":null,"titleAlignmentMobile":null,"bodyAlignment":null,"bodyAlignmentMobile":null,"useHeadingTagsForBody":null,"collapseMobileTable":null,"showFullResolutionMedia":null,"displayOn":null,"theme":null,"backgroundColor":null,"anchorId":null,"asset":null,"animationsCollection({\"limit\":6})":{"__typename":"ContentAnimationsCollection","items":[]},"body":{"__typename":"ContentBody","json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"This section explains how we use the information we collect. Among other things, we use the information we collect to provide you with personalized products and Services that we work hard to build and improve. Below, we walk through each purpose for which we use information in detail. If you’d like to see a mapping of the data we collect with the purposes for which we collect it, we have a table ","nodeType":"text"},{"data":{"uri":"https://help.snapchat.com/hc/articles/22535044112532?utm_source=web&utm_medium=snap&utm_campaign=priv_prod"},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"here","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[{"type":"italic"}],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Keep Things Up & Running (i.e., operate, deliver, and maintain our Services)","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"We use the information we collect in order to operate, deliver, and maintain our Services. For example, by delivering a Snap you want to send to a friend or, if you share your location on Snap Map, to show you suggestions like places you might like in your neighborhood, content others have posted to the Map, or your friends if they’re sharing their location with you. We also use some of your information to help keep our products up to date, for example to make sure that our Services work with the latest operating systems and devices.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Personalize Your Experience & Give Context","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"We offer personalized Services to Snapchatters. One of the ways we do this is by showing you content that is relevant to you or we think you may enjoy based on the information you share with us. To do so, we use information about you across different areas of the Services in order to add context to your Snapchat experience. For example, we automatically tag content with labels based on the content, your location, or the time of day. So if there's a dog in the photo, it may be searchable in Memories by the term “dog,” show up on the Map at the location where you created the Memory, and inform us that you’re into dogs so we can surface you fun dog videos and dog food ads in other parts of our Services, such as Spotlight.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Personalization can also help with suggesting friends or recommending a new friend to send a Snap to based on who you Snap with the most. We may show recommended places on the Snap Map, generate stickers, or even generate Snaps and other content using AI to share with friends, infer your interests based on your content or activity, or customize the content we show you, including ads. For example, if you watch barista content on Spotlight, talk to My AI about your favorite espresso machine, or save a lot of coffee-related Snaps in your Memories, we may highlight coffee shops on the Snap Map when you visit a new city or show you content about coffee that you may find interesting or relevant. Or, if you interact with a lot of music venues we may use that to show you ads for upcoming shows in town. Personalization also includes tailoring your experience based on what your friends are doing, including showing you content your friends create, like, or enjoy on Spotlight or Place recommendations that are popular with your friends.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Our goal is to continuously provide you with more relevant and interesting content.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"For example, if you watch a lot of sports content, but skip content with hair and makeup tips, our recommendation algorithms will prioritize sports, but not those makeup tips. You can learn more about how we understand Snapchatter preferences and rank and moderate content ","nodeType":"text"},{"data":{"uri":"https://help.snapchat.com/hc/articles/17338132910484"},"content":[{"data":{},"marks":[],"value":"here","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"We believe it is critical to also balance the benefits of personalization with our Snapchatters’ expectations of privacy. For example, we may automatically tag the Snaps you save to Memories based on the content within it (e.g., the Snap contained a dog), and then use that tag to personalize your experience, make recommendations, or show you ads (such as showing you Spotlight Snaps containing dogs). We do not use the ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"private content and communications","nodeType":"text"},{"data":{},"marks":[],"value":" you send to your friends to personalize your experience, make recommendations, or show you ads.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Provide Relevant Ads","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Another way we provide a personalized Service is through the ads we show. We use your interests and preferences from the information we’ve collected to personalize, target, and measure ads. We think ads are best when they’re relevant. That’s why we try to select the right ads and show them to you at the right time. For example, if you’ve interacted with ads for video games, we will infer that you like video games, and show you similar ads, but those won’t be the only ads you see. Similar to our content strategy, we try to ensure you receive a variety of ads. We also use your information to avoid showing you ads you probably won’t be interested in. For example, if a ticketing site tells us you’ve previously bought tickets for a movie — we can stop showing you ads for it. You can learn about the different types of advertising and your choices about which ads you receive ","nodeType":"text"},{"data":{"uri":"https://help.snapchat.com/hc/articles/7012345515796?lang=en-US"},"content":[{"data":{},"marks":[],"value":"here","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"You can learn more about how we collect, use, and share your information for advertising purposes ","nodeType":"text"},{"data":{"uri":"https://values.snap.com/privacy/ads-privacy"},"content":[{"data":{},"marks":[],"value":"here","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"A note about ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"information collected by cookies and other technologies","nodeType":"text"},{"data":{},"marks":[],"value":": we may use these technologies to collect information when you interact with Services we offer through one of our partners. For example, we may use information collected on an advertiser’s website to show you more relevant ads. Most web browsers are set to accept cookies by default. If you prefer, you can usually remove or reject browser cookies through the settings on your browser or device. Keep in mind, though, that removing or rejecting cookies could affect the availability and functionality of our Services. To learn more about how we and our partners use cookies on our Services and your choices, please check out our ","nodeType":"text"},{"data":{"uri":"https://www.snap.com/cookie-policy/"},"content":[{"data":{},"marks":[],"value":"Cookie Policy","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Develop & Improve Features, Algorithms & Machine Learning Models","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Our teams are constantly coming up with new ideas for features and ways to improve our Services. In order to do this, we also develop and improve the algorithms and ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"machine learning models","nodeType":"text"},{"data":{},"marks":[],"value":" (an expression of an algorithm that combs through significant amounts of data to find patterns or make predictions) that make our features and Services work, including through ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"generative AI features","nodeType":"text"},{"data":{},"marks":[],"value":" (artificial intelligence capable of generating text, images, or other media, using generative models. Generative AI models learn the patterns and structure of their input training data and then generate new data that has similar characteristics). We use algorithms and ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"machine learning models","nodeType":"text"},{"data":{},"marks":[],"value":" for personalization, advertising, safety and security, fairness and inclusivity, augmented reality, and to prevent abuse or other Terms of Service violations. For example, our algorithms and ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"machine learning models","nodeType":"text"},{"data":{},"marks":[],"value":" take into account the conversations Snapchatters are having with My AI to improve the responses from My AI.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Your information can help us decide what kind of improvements we should make, but we are always focused on privacy — and we don’t want to use more of your personal information than necessary to develop our features and models.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Analytics","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"In order to understand what to build or how to improve our Services, we need to understand trends and demand for our features. For example, we monitor metadata and trends about Group Chat use to help decide whether we should change parts of the feature, like the maximum size of a Group. Studying data from Snapchatters can help us see trends in the ways that people use the Services. This helps inspire us to improve Snapchat on a larger scale. We perform analytics in order to identify, monitor, and analyze trends and usage. Based on this information, we will, among other things, create information about our users to help us understand demand.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Research","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"We conduct research to better understand general consumer interests, trends, and how our Services are used by you and others in our community. This information, along with analytics (as we described above), helps us understand more about our community and about how our Services fit into the lives of those in our community. We also engage in research and development to develop new techniques and technologies (e.g., new ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"machine learning models","nodeType":"text"},{"data":{},"marks":[],"value":" or hardware, such as Spectacles). 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7.05849Z"></path></svg></span></button><ul role="menu" aria-label="Transparency" style="display:block"><li class="css-pd4z7h"><a target="_self" role="menuitem" href="/privacy/transparency?lang=en-US">Transparency Report</a></li><li class="css-pd4z7h"><a target="_self" role="menuitem" href="/privacy/transparency/about?lang=en-US">About</a></li><li class="css-pd4z7h"><a target="_self" role="menuitem" href="/privacy/transparency/glossary?lang=en-US">Glossary</a></li><li class="css-pd4z7h"><a target="_self" role="menuitem" href="/privacy/transparency/previous-reports?lang=en-US">Previous Reports</a></li><li class="css-pd4z7h"><a target="_self" role="menuitem" href="/privacy/transparency/european-union?lang=en-US">European Union</a></li><li class="css-pd4z7h"><a href="http://adsgallery.snap.com/?lang=en-US" target="_blank" rel="noopener" role="menuitem">Ads Gallery</a></li><li class="css-pd4z7h"><a target="_self" role="menuitem" href="/privacy/transparency/australia-transparency-page?lang=en-US">Australia </a></li><li class="css-xxm7yp"><a target="_self" role="menuitem" aria-current="page" href="/privacy/transparency/california-transparency-page?lang=en-US">California </a></li><li class="css-pd4z7h"><a target="_self" role="menuitem" href="/privacy/transparency/india-transparency-page?lang=en-US">India</a></li><li class="css-pd4z7h"><a target="_self" role="menuitem" href="/privacy/transparency/researcher-access?lang=en-US">Researchers</a></li></ul></li></ul></nav></section><div data-testid="page" class="mwp-page css-yidg79" dir="ltr" data-test-feature="false" style="--page-sticky-height:0px"><div data-test-id="sdsm-page" class="sdsm-page css-1kb4d0b"><article class="sdsm-block sdsm-tertiary css-1rfsqf4"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-s7jndp"><section data-test-id="sdsm-block-children" data-max-columns="1" class="css-l6mpse"><section data-test-id="sdsm-content" class="sdsm-content sdsm-tertiary css-i3ci6a"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-kgx5cq"><h3 class="css-1gjh0sr" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">California</p></h3><div class="css-zfjdhh" data-test-id="sdsm-content-subtitle" data-animation-id="content-subtitle"><p class="css-r44k6v">Released: October 1, 2024</p><p class="css-r44k6v">Updated: October 1, 2024</p></div></div><div data-test-id="sdsm-content-body"><div class="css-1g8v6r8" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p"><b>Terms of Service Report (Bus. & Prof. Code, § 22677(a))</b></p><p class="css-1go7wjq sdsm-p">All Snapchatters must abide by our <a href="https://snap.com/terms?lang=en-US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>Terms of Service</u></a>, including our <a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/privacy/transparency/community-guidelines?lang=en-US"><u>Community Guidelines</u></a>. For more information on how we moderate content and enforce our policies, please refer to our<a href="https://assets.ctfassets.net/kw9k15zxztrs/7jR4xEVbcAWxyUQms1kKR6/afd7a0ec84cd3067bc7f263830df6e2f/Snap_CA_TR__H1-24.pdf?lang=en-US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"> California Terms of Service Report</a>. </p><p class="css-1go7wjq sdsm-p"><b>Policy statement on the illegal distribution of controlled substances (Bus. & Prof. Code, § 22945(b)) </b></p><p class="css-1go7wjq sdsm-p">Doing our part to promote public safety and help protect Snapchatters from harmful or illegal activities is a responsibility we take very seriously.</p><p class="css-1go7wjq sdsm-p"><u><br/></u></p><p class="css-1go7wjq sdsm-p"><u>Our policy on the illegal distribution of controlled substances</u></p><p class="css-1go7wjq sdsm-p">Our <a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/privacy/transparency/community-guidelines?lang=en-US"><u>Community Guidelines</u></a> prohibit the use of Snapchat for any illegal activity. This includes promoting, facilitating, or participating in criminal activity, such as buying, selling, exchanging, or facilitating sales of illegal or regulated drugs. For additional context on our policy on Illegal or Regulated Activities, please review <a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/privacy/transparency/community-guidelines/illegal-or-regulated-activities?lang=en-US"><u>this resource</u></a>.</p><p class="css-1go7wjq sdsm-p"><u><br/></u></p><p class="css-1go7wjq sdsm-p"><u>How we moderate content and enforce our policy</u></p><p class="css-1go7wjq sdsm-p">Content that violates our rules against Illegal or Regulated Activities will be removed. In many cases, Snapchatters who share, promote, or distribute violating content will receive a warning notice, and Snapchatters who repeatedly violate these policies will have their account access restricted. However, there are certain illegal activities for which we have zero tolerance, including attempts to sell, exchange or facilitate sales of dangerous and illicit drugs. When we identify Snapchatters engaging in any of these activities, we immediately disable their accounts and, in some instances, refer the conduct to law enforcement. </p><p class="css-1go7wjq sdsm-p">Additional context about how we moderate content (proactively and reactively) and enforce our policies is available <a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/privacy/transparency/community-guidelines/moderation?lang=en-US"><u>here</u></a> and in our most recent <a href="https://assets.ctfassets.net/kw9k15zxztrs/ZPaaTcipkyJAD08LlF2qH/61c2fb48142190226331830784cb0d0d/Snap_Inc_-_CA_Q4-23_Transparency_Report.pdf?lang=en-US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>California Terms of Service Report</u></a>.<br/></p><p class="css-1go7wjq sdsm-p"><u></u></p><p class="css-1go7wjq sdsm-p"><u>How to report illegal or harmful content or behavior on Snapchat</u></p><p class="css-1go7wjq sdsm-p">Across all of our product surfaces, Snapchatters can report accounts and content for potential violations of our Community Guidelines, including illegal or potentially harmful content or behavior. We make it easy for Snapchatters to submit a confidential report directly to our Trust & Safety teams, which are trained to evaluate the reports; take appropriate action according to our policies; and notify the reporting party of the outcome––typically within a matter of hours.</p><p class="css-1go7wjq sdsm-p">Snapchatters can report violations <a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/safety/safety-reporting?lang=en-US"><u>in-app</u></a> or through our <a href="https://help.snapchat.com/hc/en-us/requests/new?lang=en-US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>Support Site</u></a>. Parents of teen users (13-17 years old) can also easily and confidentially report any concerns directly to our Trust & Safety teams through our <a href="https://help.snapchat.com/hc/en-us/requests/new?lang=en-US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>Support Site</u></a> or using our <a href="https://parents.snapchat.com/parental-controls?lang=en-US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>Family Center</u></a> suite of tools. For more information about reporting illegal or potentially harmful content or behavior, please visit our dedicated resources in our <a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/safety/safety-reporting?lang=en-US"><u>Safety Center</u></a> or on our <a href="https://help.snapchat.com/hc/en-us/articles/7012399221652-How-to-Report-Abuse-on-Snapchat?lang=en-US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>Support Site</u></a>. You can also download our <a href="https://assets.ctfassets.net/gqgsr8avay9x/3U6HsaXGBPxHfIGZrOfOva/4edf39168cb7db173ccf23c1692c2ab4/qg-snapchat-2021.pdf?lang=en-US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>Quick-Guide to Snapchat Reporting</u></a>, and find additional resources on our <a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/privacy/transparency/about?lang=en-US"><u>About Transparency Reporting page</u></a>.<u><br/></u></p><p class="css-1go7wjq sdsm-p"><u></u></p><p class="css-1go7wjq sdsm-p"><u>Governmental and other resources on mental health and drug education </u></p><p class="css-1go7wjq sdsm-p">We work with industry experts and non-governmental agencies to provide resources and support to Snapchatters in need. These resources are available through our <a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/safety/safety-resources?lang=en-US"><u>Safety Center</u></a>. They include the following U.S. governmental mental health and drug education resource: </p><p class="css-1go7wjq sdsm-p"><br/></p><p class="css-1go7wjq sdsm-p"><a href="https://www.samhsa.gov/find-help/national-helpline?lang=en-US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>Substance Abuse and Mental Health Services Administration</u></a><u> (SAMHSA)</u></p><p class="css-1go7wjq sdsm-p">National Helpline: 1-800-662-HELP (4357)</p><p class="css-1go7wjq sdsm-p">SAMHSA’s National Helpline is a free, confidential, 24/7 information service and treatment referral for those facing mental and/or substance use disorders. Available in English and Spanish.</p><p class="css-1go7wjq sdsm-p">We have also developed two in-app education portals called <a href="https://www.snapchat.com/p/ca9ab24c-2d84-46a7-b4b6-f0935bc78f70/1534103987351552?lang=en-US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>Heads Up</u></a> and <a href="https://www.snapchat.com/p/f0dcef23-4f2b-45f3-8dba-f7e491a4b8c0/1534100276301824?lang=en-US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>Here for You</u></a>. Heads Up offers to Snapchatters searching for drug-related keywords on Snapchat educational content from expert organizations, such as <a href="https://songforcharlie.org/?lang=en-US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>Song for Charlie</u></a>, <a href="https://www.shatterproof.org/?lang=en-US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>Shatterproof</u></a>, <a href="https://www.samhsa.gov/?lang=en-US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>SAMHSA</u></a>, and the <a href="https://www.cdc.gov/?lang=en-US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>Centers for Disease Control and Prevention</u></a>. Here for You similarly shows safety resources from local experts when Snapchatters search for certain topics, including those related to anxiety, depression, stress, grief, suicidal thoughts, and bullying.</p><p class="css-1go7wjq sdsm-p"><br/></p><p class="css-1go7wjq sdsm-p"><u>Cooperation with law enforcement</u></p><p class="css-1go7wjq sdsm-p">Snap is committed to assisting law enforcement while respecting the privacy and rights of Snapchatters. </p><p class="css-1go7wjq sdsm-p">Once we have received and established the validity of a legal request for Snapchat account records from law enforcement, we respond in compliance with applicable law and privacy requirements. Moreover, when we identify Snapchatters attempting to sell, exchange or facilitate sales of dangerous and illicit drugs, we may, in some instances, refer the conduct to law enforcement. We also work to proactively escalate to law enforcement any content appearing to involve imminent threats to life, and respond to law enforcement’s emergency requests for disclosure of data when law enforcement is handling a case involving an imminent threat to life.</p><p class="css-1go7wjq sdsm-p">As a U.S. company, Snap requires U.S. law enforcement and governmental agencies to follow U.S. law in order for Snap to disclose any Snapchat account records. Our ability to disclose stored Snapchat account records is generally governed by the Stored Communications Act, 18 U.S.C. § 2701, et seq. </p><p class="css-1go7wjq sdsm-p">Additional information relating to law enforcement requests can be found <a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/safety/safety-enforcement?lang=en-US"><u>here</u></a> and in our <a href="https://storage.googleapis.com/snap-inc/privacy/lawenforcement.pdf?lang=en-US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>Law Enforcement Guide</u></a>.</p><p class="css-1go7wjq sdsm-p"><br/></p><p class="css-1go7wjq sdsm-p"><u>Retention policy</u></p><p class="css-1go7wjq sdsm-p">A general description of our policy on the retention of electronic communication information, including how long we retain that information, is included in our <a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/privacy/privacy-policy?lang=en-US"><u>Privacy Policy</u></a> (“How Long We Keep Your Information”) and on our <a href="https://help.snapchat.com/hc/en-us/articles/7012334940948?lang=en-US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>Support Site</u></a>.</p><p class="css-1go7wjq sdsm-p"><br/><u>Previous California Terms of Service Reports</u></p><ul class="css-1j4b859 sdsm-ul"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><u></u><a href="https://assets.ctfassets.net/kw9k15zxztrs/4gUoSHBByaT9k3eKvjrE8E/e56d25ead74c46f91c02f1ccd28aa86f/Snapchat_CA_TR_Q3-23.pdf?lang=en-US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>July 1 - September 30, 2023</u></a></p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><a href="https://assets.ctfassets.net/kw9k15zxztrs/ZPaaTcipkyJAD08LlF2qH/61c2fb48142190226331830784cb0d0d/Snap_Inc_-_CA_Q4-23_Transparency_Report.pdf?lang=en-US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>October 1 - December 31, 2023</u></a></p></div></li></ul><p class="css-1go7wjq sdsm-p"></p></div></div></div></div></section></section></div><div class="css-uhiw6h" data-testid="break-spacer"></div></article><div class="css-ce0z7n"></div><aside class="sdsm-side-overlay css-1fnhd75"><div class="css-huk6cy"><button class="css-12z3p7m" type="button"><svg width="24" height="24" viewBox="0 0 16 16" fill="var(--side-overlay-fg-color)" xmlns="http://www.w3.org/2000/svg" class="sds-icon sds-icon-cross sdsm-icon"><path fill-rule="evenodd" clip-rule="evenodd" d="M8 9.8535L11.6239 13.4774L12.8614 12.24L9.23744 8.61606L12.8614 4.99214L11.6239 3.7547L8 7.37862L4.37609 3.75471L3.13865 4.99215L6.76256 8.61606L3.13864 12.24L4.37608 13.4774L8 9.8535Z"></path></svg></button></div><dl class="css-1wlnxz6"><dt class="css-1qtf8us"></dt><dd class="css-pwycf1"></dd></dl></aside><aside class="css-1eb7t5t" data-testid="mwp-page-bottom-sticky-portal"></aside></div><div data-testid="mwp-active-traced-events" data-events="0" 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