CINXE.COM

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</section> </div> </nav> </div> </header>  <div class="read-progress-container hidden" id="progressContainer"> <div class="read-progress-container__bar" id="readProgressBar"></div> </div>  <div class="container breadcrumb--dark pl-md-0"> <ul class="breadcrumb"><li><a href="https://www.eventbrite.com/">Eventbrite</a></li><span class="separator">   </span><li><a href="https://www.eventbrite.com/organizer/">Organizer</a></li><span class="separator">   </span><li><a href="https://www.eventbrite.com/blog/">Home</a></li><span class="separator">   </span><li><span class="last">How to Promote an Event Online: Pros Share Their Top Tips</span></li></ul></div> <div class="article-hero container hero--tips-green"> <div class="row align-items-center"> <div class="col-lg-10 order-12 order-lg-1 article-hero__details"> <a href="https://www.eventbrite.com/blog/category/event-marketing/" class="badge badge--tips-green">Event Marketing</a> <div class="read-time color-primary"> </div> <h1 class="header header-4 color-primary"> How to Promote an Event Online: Pros Share Their Top Tips </h1> <div class="date color-primary"> <a href="https://www.eventbrite.com/blog/author/chris-meabe/" class="color-primary"> by Chris Meabe </a> <span class="dot"></span> <span>Nov 7 2023</span> </div> </div> <div class="col-lg-10 order-1 order-lg-12 img-center"> <picture > <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image1-min-300x169.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image1-min-500x281.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image1-min-540x304.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image1-min-600x338.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image1-min-720x405.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image1-min-768x432.webp 768w" sizes="( min-width: 1140px ) 50vw, ( min-width: 992px ) 50vw, ( min-width: 769px ) 100vw, ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" /> <img class="img-fluid jfei-enhanced" src="https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image1-min-768x432.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image1-min-300x169.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image1-min-500x281.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image1-min-540x304.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image1-min-600x338.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image1-min-720x405.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image1-min-768x432.png 768w" sizes="( min-width: 1140px ) 50vw, ( min-width: 992px ) 50vw, ( min-width: 769px ) 100vw, ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" /> </picture> </div> </div> </div> <main id="post-single" class="legacy-post read-progress-article" role="main" aria-label="Content"> <div class="container"> <div class="row"> <!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"> <html><body><div class="wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained"> <p>With so much choice, there are a lot of events out there competing for people’s attention. </p> <p>Everybody’s got a great idea — and some big events have huge marketing budgets to compete with. </p> <p>If your pockets aren’t quite as deep, you’ve got to play it smart when you deploy your online promotional strategies — you want to make your event stand out and not break the bank.</p> <p>Don’t know where to start? Don’t worry; we’ve got you covered. </p> <p>At Eventbrite, we support a community of almost 800,000 event creators — so to help you get started, we’ve handpicked 12 top tips that are sure to help you sell more tickets.</p> <h5 class="wp-block-heading"><strong>Table of Contents</strong></h5> <p><a href="#harness">1. Harness the power of email</a></p> <p><a href="#offer">2. Offer social proof</a></p> <p><a href="#create">3. Create content that tells a story</a></p> <p><a href="#craft">4. Craft an event page that sells</a></p> <p><a href="#retargeting">5. Use retargeting to seize the moment</a></p> <p><a href="#sites">6. Use sites where you can advertise events for free</a></p> <p><a href="#collaborate">7. Collaborate with social media influencers</a></p> <p><a href="#promote">8. Promote your event using pay-per-click ads</a></p> <p><a href="#social">9. Create a social media event contest</a></p> <p><a href="#encourage">10. Encourage attendees to tag friends</a></p> <p><a href="#clear">11. Use clear branding</a></p> <p><a href="#infuse">12. Infuse your organic content with originality and personality</a></p> <p></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture> <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2016/05/Frame-1-1-min-1-1-1-1-1-preview-30x16.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/Frame-1-1-min-1-1-1-1-1-preview-30x16.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/Frame-1-1-min-1-1-1-1-1-preview-30x16.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/Frame-1-1-min-1-1-1-1-1-preview-30x16.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/Frame-1-1-min-1-1-1-1-1-preview-30x16.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/Frame-1-1-min-1-1-1-1-1-preview-30x16.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/Frame-1-1-min-1-1-1-1-1-preview-30x16.avif 960w, 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https://www.eventbrite.com/blog/wp-content/uploads/2016/05/Frame-1-1-min-1-1-1-1-1-preview-30x16.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/Frame-1-1-min-1-1-1-1-1-preview-30x16.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/Frame-1-1-min-1-1-1-1-1-preview-30x16.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/Frame-1-1-min-1-1-1-1-1-preview-30x16.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/Frame-1-1-min-1-1-1-1-1-preview-30x16.png 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/Frame-1-1-min-1-1-1-1-1-preview-30x16.png 3200w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2016/05/Frame-1-1-min-1-1-1-1-1-300x169.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/Frame-1-1-min-1-1-1-1-1-500x281.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/Frame-1-1-min-1-1-1-1-1-540x304.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/Frame-1-1-min-1-1-1-1-1-600x338.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/Frame-1-1-min-1-1-1-1-1-720x405.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/Frame-1-1-min-1-1-1-1-1-768x432.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/Frame-1-1-min-1-1-1-1-1-960x540.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/Frame-1-1-min-1-1-1-1-1-1140x641.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/Frame-1-1-min-1-1-1-1-1-1536x864.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/Frame-1-1-min-1-1-1-1-1-2048x1152.png 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/Frame-1-1-min-1-1-1-1-1.png 3200w" sizes="100vw" alt="People raising their hands at a yoga event" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-412758"> </picture><figcaption class="wp-element-caption"><strong>Trap Yoga Bae</strong> / Trap Day / Los Angeles, CA</figcaption> </figure> <h2 class="wp-block-heading">Why should you promote your event online?</h2> <p>Promoting events online is no longer just an option; it’s a necessity. Online event promotion provides irreplaceable benefits that the most successful event creators are taking advantage of. Here’s a quick breakdown of them:</p> <h3 class="wp-block-heading">Drastically expand your reach</h3> <p>Online platforms, like Facebook or Eventbrite, can drastically broaden your event’s visibility. With over <a href="https://www.eventbrite.com/blog/eventbrite-find-your-people/" target="_blank" rel="noreferrer noopener">90 million people browsing Eventbrite</a> to find an event, the potential to attract an audience is immense.</p> <h3 class="wp-block-heading">Engage with potential customers</h3> <p><a href="https://www.statista.com/topics/3196/social-media-usage-in-the-united-states/#topicOverview" target="_blank" rel="noreferrer noopener">91% of Americans</a> are active on social media, so promoting your event online provides an unparalleled opportunity to engage with your community. It makes sense to grab hold of this space to let everyone know about your event and build excitement around it.</p> <h3 class="wp-block-heading">Build trust and reputation</h3> <p>A solid online presence equates to credibility, and <a href="https://explodingtopics.com/blog/branding-stats" target="_blank" rel="noreferrer noopener">81% of customers</a> need to trust a brand before purchasing. Before attending an event, people often look for reviews, testimonials, and consistent branding. All of that contributes to them trusting you and the <a href="https://www.eventbrite.com/blog/ultimate-guide-to-event-branding-ds00/" target="_blank" rel="noreferrer noopener">event’s brand</a>.</p> <h3 class="wp-block-heading">Streamline the buying process for attendees</h3> <p>Online promotion goes hand-in-hand with online ticketing. Integrating the two removes friction for attendees, making learning about the event and <a href="https://www.eventbrite.com/blog/types-event-tickets-ds00/" target="_blank" rel="noreferrer noopener">purchasing tickets seamless</a>.</p> <h3 class="wp-block-heading">Data-driven optimization</h3> <p>One of the significant advantages of online promotion is the wealth of data at your fingertips. Tools like <a href="https://www.eventbrite.com/blog/creative-event-promotion-ideas-ds00/" target="_blank" rel="noreferrer noopener">Eventbrite’s promotional features</a> provide invaluable insights, allowing you to tweak and refine your promotional strategies for maximum impact.</p> <h2 class="wp-block-heading">Case study: Growing a business with online event promotion</h2> <p>Marquita René, known as MQ, does an excellent job promoting her upcoming events online through Eventbrite. Her company, <a href="https://www.eventbrite.com/d/online/black-velveteen-yoga/" target="_blank" rel="noreferrer noopener">Black Velveteen Yoga</a>, addresses her community’s wellness needs with online yoga classes that reach a worldwide audience. </p> <p>Introduced to Eventbrite by a fellow yogi, she found it <a href="https://www.eventbrite.com/blog/partner-businesses-women-empowering-events/" target="_blank" rel="noreferrer noopener">instrumental in building her brand</a> and community from scratch. MQ emphasizes authentic branding — using personal and relevant images over stock photos to establish a unique identity. That helps target audiences to recognize her brand and build trust in her over time.</p> <p>She also harnesses the power of social media channels, optimizing profiles to link to her event pages and collaborating with like-minded brands. For event creators looking to collaborate with others, MQ recommends, “You want to find brands that you’re familiar with and that already line up with your brand because it will feel more organic and more natural to promote them and share what they’re doing.”</p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture> <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-preview-30x16.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-preview-30x16.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-preview-30x16.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-preview-30x16.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-preview-30x16.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-preview-30x16.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-preview-30x16.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-preview-30x16.avif 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-preview-30x16.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-preview-30x16.avif 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-300x169.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-500x281.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-540x304.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-600x338.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-720x405.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-768x432.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-960x540.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-1140x642.avif 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-1536x864.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min.avif 1999w" sizes="100vw"></source><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-preview-30x16.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-preview-30x16.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-preview-30x16.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-preview-30x16.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-preview-30x16.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-preview-30x16.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-preview-30x16.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-preview-30x16.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-preview-30x16.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-preview-30x16.webp 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-300x169.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-500x281.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-540x304.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-600x338.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-720x405.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-768x432.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-960x540.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-1140x642.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-1536x864.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min.webp 1999w" sizes="100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-preview-30x16.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-preview-30x16.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-preview-30x16.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-preview-30x16.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-preview-30x16.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-preview-30x16.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-preview-30x16.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-preview-30x16.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-preview-30x16.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-preview-30x16.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-preview-30x16.png 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-300x169.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-500x281.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-540x304.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-600x338.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-720x405.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-768x432.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-960x540.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-1140x642.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min-1536x864.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image4-min.png 1999w" sizes="100vw" alt="A person singing into a microphone at an event" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-412775"> </picture><figcaption class="wp-element-caption"><strong>SoulfulofNoise</strong> / Soulful Sundays / Los Angeles, CA</figcaption> </figure> <h2 class="wp-block-heading">Promoting events online: 12 tips from creators in the field</h2> <p>To understand the best way to promote events online, we looked at how some of Eventbrite’s top creators do it. </p> <h3 class="wp-block-heading" id="harness">1. Harness the power of email</h3> <p>For our US event creators, <a href="https://www.eventbrite.com/blog/asset/event-trends-report-2023/" target="_blank" rel="noreferrer noopener">email marketing equates to 40%</a> of their strategies to promote events. But some event organizers aren’t sure how to create a truly effective email marketing campaign.</p> <p>Emulating other successful creators like <a href="https://www.eventbrite.com/o/something-dope-34391407387" target="_blank" rel="noreferrer noopener">Something Dope for the People</a> is a good place to start. When they have a new upcoming event, they send their marketing to an email list of over 2,000 people and see <a href="https://www.eventbrite.com/blog/something-dope-for-the-people/" target="_blank" rel="noreferrer noopener">open rates of 67%</a> as people rush for early bird registrations.</p> <p>In the words of Jordan St. Pierre, Something Dope for the People’s creator, “Our open rates sending an email through Eventbrite are higher than they are from sending from our own domain.”  </p> <p>That’s how much your brand stands to gain from using a reputable platform like Eventbrite.</p> <p>Using your event marketing software or <a href="https://www.eventbrite.com/l/email-marketing/" target="_blank" rel="noreferrer noopener">email marketing</a> software (like Eventbrite or our <a href="https://www.eventbrite.com/support/articles/en_US/How_To/how-to-set-up-the-mailchimp-integration?lg=en_US" target="_blank" rel="noreferrer noopener">Mailchimp</a> integration), you can target hundreds and thousands of people in your database with minimal effort.</p> <p><strong>💡 Pro tip:</strong> You can use A/B testing to optimize subject lines, body text, and headlines, as well as the best times to send emails. Then, it’s easy to see whether the change made a difference in performance and optimize your future emails accordingly.</p> <h3 class="wp-block-heading" id="offer">2. Offer social proof</h3> <p>Social proofing is marketing-speak for ‘showing that everyone else is already doing it’ — in this case, attending your upcoming event. Online, you might offer social proof by publishing positive customer feedback from previous events or photos of ecstatic attendees.</p> <p>Event creator <a href="https://www.eventbrite.com/o/jd-entertainment-9536922396" target="_blank" rel="noreferrer noopener">JD Entertainment</a> excels at providing social proof. You can see how powerful social proof can be with just two simple elements of the event page for their <a href="https://www.eventbrite.com/e/atlanta-seafood-caribbean-music-festival-tickets-657161306157" target="_blank" rel="noreferrer noopener">Atlanta Seafood & Caribbean Music Festival</a>. </p> <figure class="wp-block-image jfei-enhanced-group wp-block-image alignfull size-full has-custom-border alignfull size-full"> <a href="https://www.eventbrite.com/e/atlanta-seafood-caribbean-music-festival-tickets-657161306157" target="_blank" rel="noreferrer noopener"> <picture style="border-width:1px"> <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Untitled-design-3-preview-30x17.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Untitled-design-3-preview-30x17.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Untitled-design-3-preview-30x17.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Untitled-design-3-preview-30x17.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Untitled-design-3-preview-30x17.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Untitled-design-3-preview-30x17.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Untitled-design-3-preview-30x17.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Untitled-design-3-preview-30x17.avif 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Untitled-design-3-preview-30x17.avif 1200w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Untitled-design-3-300x170.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Untitled-design-3-500x283.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Untitled-design-3-540x306.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Untitled-design-3-600x340.avif 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https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Untitled-design-3-preview-30x17.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Untitled-design-3-preview-30x17.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Untitled-design-3-preview-30x17.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Untitled-design-3-preview-30x17.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Untitled-design-3-preview-30x17.webp 1200w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Untitled-design-3-300x170.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Untitled-design-3-500x283.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Untitled-design-3-540x306.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Untitled-design-3-600x340.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Untitled-design-3-720x408.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Untitled-design-3-768x435.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Untitled-design-3-960x544.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Untitled-design-3-1140x646.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Untitled-design-3.webp 1200w" sizes="100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Untitled-design-3-preview-30x17.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Untitled-design-3.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Untitled-design-3-preview-30x17.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Untitled-design-3-preview-30x17.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Untitled-design-3-preview-30x17.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Untitled-design-3-preview-30x17.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Untitled-design-3-preview-30x17.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Untitled-design-3-preview-30x17.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Untitled-design-3-preview-30x17.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Untitled-design-3-preview-30x17.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Untitled-design-3-preview-30x17.png 1200w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Untitled-design-3-300x170.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Untitled-design-3-500x283.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Untitled-design-3-540x306.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Untitled-design-3-600x340.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Untitled-design-3-720x408.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Untitled-design-3-768x435.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Untitled-design-3-960x544.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Untitled-design-3-1140x646.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Untitled-design-3.png 1200w" sizes="100vw" alt="Screenshot Atlanta Seafood Event" style="border-width:1px" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-413507"> </picture></a><figcaption class="wp-element-caption"><a href="https://www.eventbrite.com/e/atlanta-seafood-caribbean-music-festival-tickets-657161306157">Image Source</a></figcaption> </figure> <p>First, they use the quick but effective line, ‘This event will be sold out, so please get your tickets NOW!!’, which communicates urgency along with the sense that the event is popular. Just below that, they also include the following image:</p> <figure class="wp-block-image jfei-enhanced-group wp-block-image alignfull size-full alignfull size-full"> <a href="https://www.eventbrite.com/e/atlanta-seafood-caribbean-music-festival-tickets-657161306157" target="_blank" rel="noreferrer noopener"> <picture> <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-preview-30x16.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-preview-30x16.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-preview-30x16.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-preview-30x16.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-preview-30x16.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-preview-30x16.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-preview-30x16.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-preview-30x16.avif 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-preview-30x16.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-preview-30x16.avif 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-300x169.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-500x281.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-540x304.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-600x338.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-720x405.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-768x432.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-960x540.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-1140x642.avif 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-1536x864.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min.avif 1999w" sizes="100vw"></source><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-preview-30x16.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-preview-30x16.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-preview-30x16.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-preview-30x16.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-preview-30x16.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-preview-30x16.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-preview-30x16.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-preview-30x16.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-preview-30x16.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-preview-30x16.webp 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-300x169.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-500x281.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-540x304.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-600x338.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-720x405.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-768x432.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-960x540.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-1140x642.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-1536x864.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min.webp 1999w" sizes="100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-preview-30x16.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-preview-30x16.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-preview-30x16.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-preview-30x16.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-preview-30x16.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-preview-30x16.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-preview-30x16.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-preview-30x16.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-preview-30x16.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-preview-30x16.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-preview-30x16.png 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-300x169.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-500x281.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-540x304.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-600x338.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-720x405.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-768x432.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-960x540.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-1140x642.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min-1536x864.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image3-min.png 1999w" sizes="100vw" alt="An aerial photo of a large, crowded event" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-412771"> </picture></a><figcaption class="wp-element-caption"><a href="https://www.google.com/url?q=https://www.eventbrite.com/e/atlanta-seafood-caribbean-music-festival-tickets-657161306157&sa=D&source=docs&ust=1698762309783272&usg=AOvVaw1QMEpiVd-nCIMJ3f4oB_29" target="_blank" data-type="link" data-id="https://www.google.com/url?q=https://www.eventbrite.com/e/atlanta-seafood-caribbean-music-festival-tickets-657161306157&sa=D&source=docs&ust=1698762309783272&usg=AOvVaw1QMEpiVd-nCIMJ3f4oB_29" rel="noreferrer noopener">Image Source</a></figcaption> </figure> <p>This is social proof in action: The event’s popularity is obvious to anyone who sees this image. They also do a great job of engaging people on their social media accounts, like in the Instagram post below:</p> <div style="margin-top: 30px; margin-bottom: 50px;"><blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/p/CvaGiGYgLPL/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/CvaGiGYgLPL/?utm_source=ig_embed&utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="noopener"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewbox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/CvaGiGYgLPL/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="noopener">A post shared by ATL HOTSPOTS • atl foodie (@atl.hotspots)</a></p></div></blockquote><div style> <script async src="//www.instagram.com/embed.js"></script> <p>Another type of FOMO-inducing social proof is to encourage people to ‘like’ your event on social media platforms. It goes without saying that your event should have a strong presence on social networks, from Facebook to X to LinkedIn to Instagram. All are great avenues for social proofing — so offer it with intention.</p> <p>💡 <strong>Pro tip: </strong>Social media reviews are one of the <a href="https://www.researchgate.net/publication/349465877_Impact_of_Customer_Review_on_Social_Media_Marketing_Strategies" target="_blank" rel="noreferrer noopener">most effective</a> forms of social proof. By encouraging others to share their reviews and experiences, you can make people feel even more eager to attend your event. Just be sure to provide clear instructions on how they should leave a review — this makes it easier for them (and you!). You can also add a link in your email marketing campaigns to direct people to the right place. </p> <h3 class="wp-block-heading" id="create">3. Create content that tells a story </h3> <p>As the writer Nora Ephron famously said, “Everything is copy.” When it comes to your event marketing, everything is content. Go in with a strategy: Will there be social chatter to document, audio or video to record, or survey results to share?</p> <p>Above and beyond simple social media posts, creating custom content for your event comes with an enormous payoff. Viral infographics, blog posts, and how-to guides can rack up thousands of links, shares, and visits. They also attract search engines to your event site. When you give them good content, your audience members will do the marketing work for you.</p> <p>💡 <strong>Pro tip:</strong> Sometimes, less is more when it comes to storytelling. As long as your content has a strong concept that you communicate clearly (imagery is key!), don’t feel the need to overexplain yourself. <a href="https://www.eventbrite.com/o/the-last-bookstore-1419458137" target="_blank" rel="noreferrer noopener">The Last Bookstore</a> is great at this, as they illustrate in social media posts like the one below: </p> <div style="margin-top: 30px; margin-bottom: 50px;"><blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/p/CxGG-gKLJL7/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/CxGG-gKLJL7/?utm_source=ig_embed&utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="noopener"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewbox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/CxGG-gKLJL7/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="noopener">A post shared by The Last Bookstore (@lastbookstorela)</a></p></div></blockquote><div style> <script async src="//www.instagram.com/embed.js"></script> <h3 class="wp-block-heading" id="craft">4. Craft an event page that sells</h3> <p>How do you find out about events? You might start with a Google search. </p> <p>To capitalize on that impulse, inspire attendees to hit ‘register’ as soon as they open your page, before a distraction comes along. Eventbrite has found that YouTube and Google Images are the top two places people go after event pages. </p> <p>Why? They’re looking for videos and photos of your performers, your venue, or past attendees. People want to know exactly what they can expect, and your page should give all those key event details.</p> <p>One great way that you can quickly provide all that information in an attractive format is with your Eventbrite event page, which can act as a dedicated landing page for your event. For inspiration, look at event creators like <a href="https://www.eventbrite.com/o/panana-events-19074322110" target="_blank" rel="noreferrer noopener">Panana Events</a>, that always supply the information people are looking for in an attractive, easy-to-read format, complete with plenty of pictures and videos.</p> <p>💡 <strong>Pro tip:</strong> To <a href="https://www.eventbrite.com/blog/consumer-insights-craft-an-event-page-that-sells-ds00/" target="_blank" rel="noreferrer noopener">keep people on your event page</a>, add photos and videos of your space, video clips or sound bites of performances, and pictures of past attendees enjoying themselves. It might also be helpful to include a dress code: the less mystery, the better.</p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture> <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-preview-30x16.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-preview-30x16.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-preview-30x16.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-preview-30x16.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-preview-30x16.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-preview-30x16.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-preview-30x16.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-preview-30x16.avif 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-preview-30x16.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-preview-30x16.avif 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-300x169.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-500x281.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-540x304.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-600x338.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-720x405.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-768x432.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-960x540.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-1140x642.avif 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-1536x864.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min.avif 1999w" sizes="100vw"></source><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-preview-30x16.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-preview-30x16.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-preview-30x16.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-preview-30x16.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-preview-30x16.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-preview-30x16.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-preview-30x16.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-preview-30x16.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-preview-30x16.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-preview-30x16.webp 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-300x169.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-500x281.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-540x304.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-600x338.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-720x405.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-768x432.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-960x540.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-1140x642.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-1536x864.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min.webp 1999w" sizes="100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-preview-30x16.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-preview-30x16.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-preview-30x16.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-preview-30x16.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-preview-30x16.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-preview-30x16.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-preview-30x16.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-preview-30x16.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-preview-30x16.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-preview-30x16.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-preview-30x16.png 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-300x169.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-500x281.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-540x304.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-600x338.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-720x405.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-768x432.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-960x540.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-1140x642.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min-1536x864.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image5-min.png 1999w" sizes="100vw" alt="People talking at an event" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-412779"> </picture><figcaption class="wp-element-caption"><strong>Bollywood Dreams Entertainment</strong> / Holi Hai / Magnolia Mansion</figcaption> </figure> <h3 class="wp-block-heading" id="retargeting">5. Use retargeting to seize the moment</h3> <p>Retargeting ads are digital ads that target people who have previously visited your event page. To drive sales, target people who visited and left without buying a ticket. This tactic isn’t the cheapest, but it’s one of the most efficient because you know they have an interest in your event. Eventbrite organizers have seen an average of 6x return on spend. </p> <p><a href="https://www.eventbrite.com/o/the-salty-owl-studio-32691377903" target="_blank" rel="noreferrer noopener">The Salty Owl Studio</a>, under the guidance of owner Mackenzie Hatfield, has <a href="https://www.eventbrite.com/blog/salty-owl-studio-eventbrite-boost/" target="_blank" rel="noreferrer noopener">built a community by retargeting its audience</a>. The studio has used insights from data analytics to understand their audience’s geographic areas and interests and contacted them directly <a href="https://www.eventbrite.com/l/event-marketing-platform" target="_blank" rel="noreferrer noopener">with Eventbrite’s marketing platform</a>. Hatfield describes the process as “magic,” streamlining her marketing efforts and expanding her community reach.</p> <p>💡 <strong>Pro tip:</strong> Retargeting ads are most effective when they create a sense of urgency. Use language like ‘only X days left’ or ‘only X tickets remaining’ to help motivate attendees.</p> <div class="wp-block-group article-cta is-layout-flow wp-block-group-is-layout-flow" style="padding-top:32px;padding-bottom:32px"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:525px"> <h4 class="wp-block-heading has-text-color has-medium-font-size" id="apply-these-insights-to-your-next-event" style="color:#1e0a3c;font-style:normal;font-weight:600;line-height:1.4">Want to accurately retarget attendees?</h4> <div class="wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex"> <div class="wp-block-button has-custom-font-size is-style-fill" style="font-size:14px"><a class="wp-block-button__link has-text-color has-background wp-element-button" href="https://www.eventbrite.com/l/eventbrite-ads/" style="border-radius:4px;color:#13002d;background-color:#fc86bc;padding-top:7px;padding-right:19px;padding-bottom:7px;padding-left:19px" target="_blank" rel="noreferrer noopener">Try Eventbrite Ads!</a></div> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:302px"> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture> <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-preview-30x16.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-preview-30x16.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-preview-30x16.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-preview-30x16.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-preview-30x16.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-preview-30x16.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-preview-30x16.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-preview-30x16.avif 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-preview-30x16.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-preview-30x16.avif 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-300x169.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-500x281.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-540x304.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-600x338.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-720x405.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-768x432.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-960x540.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-1140x642.avif 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-1536x864.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4.avif 1999w" sizes="100vw"></source><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-preview-30x16.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-preview-30x16.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-preview-30x16.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-preview-30x16.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-preview-30x16.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-preview-30x16.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-preview-30x16.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-preview-30x16.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-preview-30x16.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-preview-30x16.webp 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-300x169.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-500x281.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-540x304.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-600x338.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-720x405.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-768x432.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-960x540.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-1140x642.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-1536x864.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4.webp 1999w" sizes="100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-preview-30x16.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-preview-30x16.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-preview-30x16.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-preview-30x16.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-preview-30x16.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-preview-30x16.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-preview-30x16.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-preview-30x16.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-preview-30x16.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-preview-30x16.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-preview-30x16.png 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-300x169.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-500x281.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-540x304.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-600x338.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-720x405.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-768x432.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-960x540.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-1140x642.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4-1536x864.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/09/image5-min-4.png 1999w" sizes="100vw" alt="Professional event attendees select treats" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-410255"> </picture> </figure></div> </div> </div> <h3 class="wp-block-heading" id="sites">6. Use sites where you can advertise events for free </h3> <p>Promoting your event doesn’t always require a hefty budget. You can create a page on <a href="https://www.eventbrite.com/l/facebook/" target="_blank" rel="noreferrer noopener">Facebook Events</a>, allowing your target attendees to interact and invite others. You can also seek out industry-specific websites and local community portals that list events for free, broadening your reach. </p> <p>Most notably, Eventbrite offers a comprehensive platform for <a href="https://www.eventbrite.com/l/post-events/" target="_blank" rel="noreferrer noopener">free event listings</a>, ticketing, and promotions, ensuring your event gains maximum visibility. By leveraging these free resources, you can achieve widespread exposure without any financial strain. </p> <p>💡 <strong>Pro tip:</strong> The more the merrier! Take advantage of your ability to interlink social platforms with your Eventbrite page to spread your influence across multiple platforms with free posts.</p> <h3 class="wp-block-heading" id="collaborate">7. Collaborate with social media influencers</h3> <p>Leveraging influencers is a savvy way to improve your social media event promotion. These influencers can amplify your event’s visibility, especially when they’re trusted figures in their communities. They’re also typically <a href="https://www.dectech.co.uk/wp-content/uploads/2021/05/210427-Influence-of-Influencers-Report.pdf" target="_blank" rel="noreferrer noopener">more cost-effective</a> than traditional advertising. </p> <p>Jodi Polasky’s <a href="https://www.eventbrite.com/o/pretty-princess-parties-7661293259" target="_blank" rel="noreferrer noopener">Pretty Princess Parties</a> exemplifies this marketing strategy’s success. By partnering with local influencers, particularly mommy bloggers, Polasky has <a href="https://www.eventbrite.com/blog/case-studies/pretty-princess-parties/" target="_blank" rel="noreferrer noopener">expanded her event’s reach nationwide</a>. Just take this post, for example: </p> <p>💡 <strong>Pro Tip:</strong> Paul O’Meara of <a href="https://jupitercompass.com/" target="_blank" rel="noreferrer noopener">Jupiter Compass</a> suggests that local micro (under 100k followers) and nano-influencers (under 10k followers) are particularly effective, “because they are local and their following is usually local as well.” </p> <div style="margin-top: 30px; margin-bottom: 50px;"><blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/p/Cw5UZvrLDfx/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/Cw5UZvrLDfx/?utm_source=ig_embed&utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="noopener"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewbox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/Cw5UZvrLDfx/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="noopener">A post shared by The Fairytale Maker ✨ Princess Parties & Events (@thefairytalemaker)</a></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script> <h3 class="wp-block-heading" id="promote">8. Promote your event using pay-per-click ads</h3> <p>Pay-per-click (PPC) advertising is a dynamic approach where advertisers are charged each time someone clicks on their ad. Well-known platforms offering this service include Google Ads, Facebook, Instagram, X, Microsoft Advertising, and Amazon Ads. </p> <p>One of the standout features of PPC is the flexibility it offers in budgeting. Advertisers can tailor their ads to specific search intents, ensuring they resonate with the intended audience. When executed correctly, PPC can be a cost-effective promotional strategy. </p> <p>However, a potential challenge is the escalating costs associated with bidding on sought-after keywords on certain platforms. To maximize the benefits of PPC, it’s essential to choose the right platform and hone ad targeting. For example, by <a href="https://www.eventbrite.com/help/en-us/articles/604328/how-to-create-a-tracking-pixel-with-adwords/" target="_blank" rel="noreferrer noopener">integrating Google AdWords with Eventbrite</a>, advertisers can gain valuable insights into their campaign’s impact.</p> <p>💡 <strong>Pro Tip:</strong> Careful keyword planning is essential for a cost-effective campaign. If you want your campaign to generate significant returns, it’s worth taking a deeper <a href="https://www.eventbrite.com/blog/seo-sem-keywords-ad-words-event-marketing-tips/" target="_blank" rel="noreferrer noopener">dive into keyword optimization</a>.</p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture> <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image7-min-preview-30x16.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image7-min-preview-30x16.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image7-min-preview-30x16.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image7-min-preview-30x16.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image7-min-preview-30x16.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image7-min-preview-30x16.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image7-min-preview-30x16.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image7-min-preview-30x16.avif 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image7-min-preview-30x16.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image7-min-preview-30x16.avif 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image7-min-300x169.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image7-min-500x281.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image7-min-540x304.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image7-min-600x338.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image7-min-720x405.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image7-min-768x432.avif 768w, 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https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image7-min-960x540.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image7-min-1140x642.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image7-min-1536x864.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image7-min.webp 1999w" sizes="100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image7-min-preview-30x16.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image7-min.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image7-min-preview-30x16.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image7-min-preview-30x16.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image7-min-preview-30x16.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image7-min-preview-30x16.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image7-min-preview-30x16.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image7-min-preview-30x16.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image7-min-preview-30x16.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image7-min-preview-30x16.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image7-min-preview-30x16.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image7-min-preview-30x16.png 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image7-min-300x169.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image7-min-500x281.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image7-min-540x304.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image7-min-600x338.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image7-min-720x405.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image7-min-768x432.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image7-min-960x540.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image7-min-1140x642.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image7-min-1536x864.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2016/05/image7-min.png 1999w" sizes="100vw" alt="People taking a selfie at an event" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-412783"> </picture><figcaption class="wp-element-caption"><strong>230 FIFTH ROOFTOP</strong> / New Year’s Eve 2023 / New York, NY</figcaption> </figure> <h3 class="wp-block-heading" id="social">9. Create a social media contest event</h3> <p>Leveraging social media contests can be a game-changer for event promotion. By hosting pre-event giveaways, you can use a small investment, like giving away two tickets, to generate significant gains, such as 200 new leads. </p> <p>Hosting a contest during your event can further incentivize leads to purchase tickets, while post-event contests can keep your target attendees engaged and looking forward to your next event. These contests are straightforward to set up and manage. </p> <p>💡 <strong>Pro Tip:</strong> Always ensure your contests comply with platform-specific rules. Familiarize yourself with guidelines from platforms like <a href="https://www.facebook.com/policies_center/pages_groups_events#promotionsguidelines" target="_blank" rel="noreferrer noopener">Facebook</a> and <a href="https://help.instagram.com/179379842258600" target="_blank" rel="noreferrer noopener">Instagram</a> to stay compliant!</p> <h3 class="wp-block-heading" id="encourage">10. Encourage attendees to tag friends</h3> <p>Creating content that users eagerly tag their friends in is a powerful strategy for event promotion. It’s a cost-effective way to not only expand your reach but also raise awareness about your event and brand. </p> <p>In many cases, this form of promotion can be entirely free, if you’re not offering any incentives. An Eventbrite creator who has mastered this approach is the <a href="https://www.eventbrite.com/o/common-dwellings-32314665245" target="_blank" rel="noreferrer noopener">Common Dwellings</a>. Their engaging content, as showcased in this Facebook post, is a testament to the effectiveness of this strategy.</p> <p>💡 <strong>Pro Tip:</strong> Always incorporate strong call-to-actions (CTAs) in your content, nudging users to tag their friends, amplify your event’s visibility, and improve the event attendance numbers.</p> <div style="text-align: center;"><iframe src="https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fcommondwellings%2Fposts%2Fpfbid02bd53XUbumV76Rff4UR1UoLvTbAJ9WBBjW5ubhrxHHEq6Dp8gAgnf4PaSebdRoH46l&show_text=true&width=500" width="500" height="250" style="border:none;overflow:hidden" scrolling="no" frameborder="0" allowfullscreen="true" allow="autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share"></iframe></div> <h3 class="wp-block-heading" id="clear">11. Use clear branding</h3> <p>Use <a href="https://www.eventbrite.com/blog/ultimate-guide-to-event-branding-ds00/" target="_blank" rel="noreferrer noopener">consistent brand</a> colors, graphics, or logos in all event artwork, whether for social media marketing or email communications. Introduce an official event hashtag, linking it directly to your event and brand. </p> <p>You should also establish a unique tone for all brand communications and maintain consistency. This not only reinforces brand identity but also fosters trust among potential attendees.</p> <p>💡 <strong>Pro tip:</strong> Use your logo everywhere you can at your events, maybe even some unexpected places, like your food, cups, or toilet walls. This will help your events promote themselves.</p> <h3 class="wp-block-heading" id="infuse">12. Infuse your organic content with originality and personality</h3> <p>In a world saturated with repetitive content, consider unique approaches like introducing an event mascot, dressing up, or sharing behind-the-scenes event preparations. </p> <p>Embrace guerrilla marketing efforts, whether it’s indoor vs. outdoor tactics, event ambushes, flash mobs, or experimental methods. For inspiration, look at <a href="https://investors.coca-colacompany.com/news-events/press-releases/detail/28/coca-cola-happiness-machine-wins-top-honors-at-the-2010" target="_blank" rel="noreferrer noopener">Coca-Cola’s Happiness Machine</a>, a brilliant example of originality.</p> <p>💡 <strong>Pro tip:</strong> Try planting stickers in unexpected locations that advertise your event! It’s a fun way to make your advertising feel like part of the local scene. Just be sure to follow any local guidelines about where you can and cannot leave the stickers. Feel free to get creative and think of your own <a href="https://www.eventbrite.com/blog/guerrilla-marketing-ideas-ds00/" target="_blank" rel="noreferrer noopener">guerrilla marketing ideas</a>, too.</p> <iframe width="640" height="360" src="https://www.youtube.com/embed/lqT_dPApj9U?si=jk28aurPaz0WqfmB" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen loading="lazy"></iframe> <h2 class="wp-block-heading">Ready to start promoting?</h2> <p>The digital landscape is teeming with potential attendees waiting to discover your event. All you need to do is find them and reach out to them!</p> <p>We’ve delved into invaluable pro tips, from leveraging social media influencers to infusing content with personality. Remember, you don’t need to do everything in this guide. Pick the strategies that resonate with you and your brand, and start promoting your event as soon as you can!</p> <p></p> </div> </div></div></div></div></div></body></html> <div class="wp-block-eventbrite-quattr-related-posts add-spacing"> <h5>Related Posts</h5> <ul class="quattr-related-links"> <li class="quattr-related"><a href="https://www.eventbrite.com/blog/event-marketing/">Maximizing Attendance in 2024</a></li> <li class="quattr-related"><a href="https://www.eventbrite.com/blog/event-pr-ds00/">Successful Event PR</a></li> <li class="quattr-related"><a href="https://www.eventbrite.com/blog/live-event-marketing/">Effective Live Event Marketing</a></li> </ul> </div><div class="essb_break_scroll"></div> </div> </div> </main> <div class="container"> <div class="row"> <div class="col-md-20 archive-cta justify-content-md-between"> <div> <h4 class="archive-cta__title"> Want to get started with your online event promotion? </h4>    <a role="button" href="https://www.eventbrite.com/l/event-marketing-platform/" class="button button__core color_grey-000-text text-nowrap mb-2 "> Use Eventbrite’s marketing tools. <img loading="lazy" class="icon inline" width="10" height="10" alt="Arrow" src="https://www.eventbrite.com/blog/wp-content/themes/eventbrite-blockbase/assets/icons/right-arrow-white.svg"> </a> </div> <div class="archive-cta__img"> <img class="img-fluid" loading="lazy" src="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Frame-1-1-1.png" alt="cta image"> </div> </div> </div></div> <div class="container"> <div class="feedback-social-wrapper"> <div class="feedback-container"> <div> <div class="helpful-block-content wth-theme-thumbs" data-title=""> <ul> <li><span class="wth-title">WAS THIS ARTICLE HELPFUL?</span></li> <li><a data-post="16010" data-post-url="https://www.eventbrite.com/blog/promote-event-online/" data-post-title="How to Promote an Event Online: Pros Share Their Top Tips" data-response="1" href="#" class="wth-green-btn icon-thumbs-o-up icon1-thumbs-o-up"></a><a data-response="0" data-post="16010" data-post-url="https://www.eventbrite.com/blog/promote-event-online/" data-post-title="How to Promote an Event Online: Pros Share Their Top Tips" href="#" class="wth-red-btn icon-thumbs-o-down icon1-thumbs-o-down"></a></li> </ul> </div> </div> <div class="social-sharing-block"> <h4 class="display display-6 color_grey-900-text">SPREAD THE WORD</h4> <div class="essb_links essb_counter_modern_right essb_displayed_shortcode essb_share essb_template_copy-retina essb_1351374223 print-no" id="essb_displayed_shortcode_1351374223" data-essb-postid="16010" data-essb-position="shortcode" data-essb-button-style="icon" data-essb-template="copy-retina" data-essb-counter-pos="right" data-essb-url="https://www.eventbrite.com/blog/promote-event-online/" data-essb-twitter-url="https://www.eventbrite.com/blog/promote-event-online/" data-essb-instance="1351374223"><ul class="essb_links_list essb_force_hide_name essb_force_hide"><li class="essb_item essb_link_facebook nolightbox"> <a href="https://www.facebook.com/sharer/sharer.php?u=https://www.eventbrite.com/blog/promote-event-online/&t=How+to+Promote+an+Event+Online%3A+Pros+Share+Their+Top+Tips" title="" onclick="essb.window('https://www.facebook.com/sharer/sharer.php?u=https://www.eventbrite.com/blog/promote-event-online/&t=How+to+Promote+an+Event+Online%3A+Pros+Share+Their+Top+Tips','facebook','1351374223'); 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