CINXE.COM

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Great event marketing will grab your target audience’s attention and get them excited to attend—but organizing and managing promotions can be challenging. If you're feeling overwhelmed, fear not! We're here to provide guidance and support. No matter what kind of event you’re promoting, there are core strategies you can follow to attract as many attendees as possible. We're taking inspiration from our Eventbrite experts and event organizers to offer this complete guide to making your event a hit. Table of Contents 1 Intro to Event Marketing" /> <meta property="og:url" content="https://www.eventbrite.com/blog/event-marketing/" /> <meta property="og:site_name" content="Eventbrite Blog" /> <meta property="article:section" content="Event Marketing" /> <meta property="article:published_time" content="2024-07-16T14:57:00-05:00" /> <meta property="article:modified_time" content="2024-07-17T15:51:09-05:00" /> <meta property="og:updated_time" content="2024-07-17T15:51:09-05:00" /> <meta property="og:image" content="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-4-min-1-1-1-1.png" />  <meta name="description" content="Dive into event marketing to learn social media, email, and more tactics and strategies for promoting your event, and how to measure and quantify success."/> <meta name="robots" content="follow, index, max-snippet:-1, max-video-preview:-1, max-image-preview:large"/> <link rel="canonical" href="https://www.eventbrite.com/blog/event-marketing/" /> <meta 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property="og:image:height" content="432" /> <meta property="og:image:alt" content="People dancing at a well-attended event" /> <meta property="og:image:type" content="image/png" /> <meta property="article:published_time" content="2024-07-16T14:57:00-05:00" /> <meta property="article:modified_time" content="2024-07-17T15:51:09-05:00" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:title" content="The Complete Event Marketing Guide for Maximizing Attendance" /> <meta name="twitter:description" content="Dive into event marketing to learn social media, email, and more tactics and strategies for promoting your event, and how to measure and quantify success." /> <meta name="twitter:image" content="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-4-min-1-1-1-1-768x432.png" /> <meta name="twitter:label1" content="Written by" /> <meta name="twitter:data1" content="Karli Jaenike" /> <meta name="twitter:label2" content="Time to read" /> <meta 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href="/blog/search" rel="nofollow"> <img class="icon" alt="Search icon" id="search-icon" width="14" height="14.7" src="https://www.eventbrite.com/blog/wp-content/themes/eventbrite-blockbase/assets/icons/search-icon.svg" /> </a> </li> </ul> <section class="d-none d-sm-none d-md-none d-lg-block"> <form class="form-inline mt-2 mt-md-0"> <ul class="navbar-nav ml-md-auto"> <li class="nav-item"><a target="_blank" rel="noopener noreferrer" href="https://www.eventbrite.com/l/contact-eventbrite-sales/?ref=blog" class="nav-link button button__create">Contact sales</a></li> <li class="nav-item"><a target="_blank" rel="noopener noreferrer" href="https://www.eventbrite.com/signin/signup/?referrer=/manage/events/create/" class="nav-link button button__create">Create event</a></li> </ul> </form> </section> </div> </nav> </div> </header>  <div class="read-progress-container hidden" id="progressContainer"> <div class="read-progress-container__bar" id="readProgressBar"></div> </div>  <div class="container breadcrumb--dark pl-md-0"> <ul class="breadcrumb"><li><a href="https://www.eventbrite.com/">Eventbrite</a></li><span class="separator">   </span><li><a href="https://www.eventbrite.com/organizer/">Organizer</a></li><span class="separator">   </span><li><a href="https://www.eventbrite.com/blog/">Home</a></li><span class="separator">   </span><li><span class="last">The Complete Event Marketing Guide for Maximizing Attendance</span></li></ul></div> <div class="article-hero container hero--tips-green"> <div class="row align-items-center"> <div class="col-lg-10 order-12 order-lg-1 article-hero__details"> <a href="https://www.eventbrite.com/blog/category/event-marketing/" class="badge badge--tips-green">Event Marketing</a> <div class="read-time color-primary"> 30 min read </div> <h1 class="header header-4 color-primary"> The Complete Event Marketing Guide for Maximizing Attendance </h1> <div class="date color-primary"> <a href="https://www.eventbrite.com/blog/author/karli-jaenike/" class="color-primary"> by Karli Jaenike </a> <span class="dot"></span> <span>Jul 16 2024</span> </div> <a href="https://www.eventbrite.com/blog/content-format/checklist/" class="tag tag--popular mb-2">Checklist</a><a href="https://www.eventbrite.com/blog/event-format/in-person-event/" class="tag tag--popular mb-2">In person event</a> </div> <div class="col-lg-10 order-1 order-lg-12 img-center"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-4-min-1-1-1-1-300x169.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-4-min-1-1-1-1-500x281.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-4-min-1-1-1-1-600x338.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-4-min-1-1-1-1-768x432.avif 768w" sizes="( min-width: 1140px ) 50vw, ( min-width: 992px ) 50vw, ( min-width: 769px ) 100vw, ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" /><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-4-min-1-1-1-1-300x169.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-4-min-1-1-1-1-500x281.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-4-min-1-1-1-1-600x338.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-4-min-1-1-1-1-768x432.webp 768w" sizes="( min-width: 1140px ) 50vw, ( min-width: 992px ) 50vw, ( min-width: 769px ) 100vw, ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" /> <img class="img-fluid jfei-enhanced" src="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-4-min-1-1-1-1-768x432.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-4-min-1-1-1-1-300x169.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-4-min-1-1-1-1-500x281.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-4-min-1-1-1-1-600x338.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-4-min-1-1-1-1-768x432.png 768w" sizes="( min-width: 1140px ) 50vw, ( min-width: 992px ) 50vw, ( min-width: 769px ) 100vw, ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" /> </picture> </div> </div> </div> <main id="post-single" class="block-post read-progress-article" role="main" aria-label="Content"> <div class="wp-block-group c-fw__intro-paragraph has-background-color has-smart-green-background-color has-text-color has-background has-link-color wp-elements-e69d03abada60507e6bd01e99c04bf8b is-layout-constrained wp-block-group-is-layout-constrained" style="margin-bottom:40px;padding-top:0px;padding-bottom:59px"> <p class="has-text-align-center has-background-color has-text-color has-link-color wp-elements-bbb7559e24b166ba148e539170aeff81" style="font-size:1.45rem;line-height:1.25"><strong>If you’re hosting an event to wow a crowd, marketing it beforehand is crucial. <mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-smart-yellow-color">Great event marketing will grab your target audience’s attention and get them excited to attend</mark>—but organizing and managing promotions can be challenging.</strong> <strong>If you’re feeling overwhelmed, fear not! We’re here to provide guidance and support.</strong></p> </div> <div class="wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained"> <p>No matter what kind of event you’re promoting, there are core strategies you can follow to attract as many attendees as possible. We’re taking inspiration from our Eventbrite experts and event organizers to offer this complete guide to making your event a hit.</p> </div> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained" style="margin-top:20px;margin-bottom:60px"> <h3 class="wp-block-heading has-text-align-center has-core-purple-color has-text-color has-link-color wp-elements-18a73051ca4a0993ad2fc9594473f69c" style="font-size:23px"><strong>Table of Contents</strong></h3> <div class="wp-block-columns c-cg__carousel-view is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:10%"> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button" id="c-cg__slide-bttn-prev"><a class="wp-block-button__link wp-element-button" style="border-radius:50%"><img decoding="async" class="wp-image-426449" style="width: 12px;" src="https://www.eventbrite.com/blog/wp-content/uploads/2024/06/ChevronLeftIcon-white.svg" alt=""></a></div> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:100%"> <div id="c-cg__item-list" class="wp-block-group c-cg__item-list is-layout-flex wp-block-group-is-layout-flex"> <div id="c-cg__item-item" class="wp-block-group c-cg__item-item has-smart-green-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained"> <p class="has-text-align-center has-core-orange-color has-text-color has-link-color wp-elements-1dcaa952c99e63423a942d06ce714d2f" style="font-size:23px"><strong>1</strong></p> <p class="has-text-align-center has-background-color has-text-color has-link-color wp-elements-6434ecffda93b032e90b78e9e2370cb3" style="font-size:18px"><a href="#event-marketing-intro" data-type="internal" data-id="#event-marketing-intro"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-background-color">Intro to Event Marketing</mark></a></p> </div> <div id="c-cg__item-item" class="wp-block-group c-cg__item-item has-smart-green-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained"> <p class="has-text-align-center has-core-orange-color has-text-color has-link-color wp-elements-07837df1582de0c45bfe57ac0daea747" style="font-size:23px"><strong>2</strong></p> <p class="has-text-align-center has-background-color has-text-color has-link-color wp-elements-26386d350df327e799922a285b4273ae" style="font-size:18px"><a href="#event-marketing-goals"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-background-color">Event Marketing Goals</mark></a></p> </div> <div id="c-cg__item-item" class="wp-block-group c-cg__item-item has-smart-green-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained"> <p class="has-text-align-center has-core-orange-color has-text-color has-link-color wp-elements-52cce8d58525c7fabbd2369b440562e4" style="font-size:23px"><strong>3</strong></p> <p class="has-text-align-center has-background-color has-text-color has-link-color wp-elements-8e4ffd7739d583db72c79c3cd91818eb" style="font-size:18px"><a href="#event-marketing-strategy"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-background-color">Event Marketing Strategy</mark></a></p> </div> <div id="c-cg__item-item" class="wp-block-group c-cg__item-item has-smart-green-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained"> <p class="has-text-align-center has-core-orange-color has-text-color has-link-color wp-elements-9c02f9c5de44feded16d77d01144324e" style="font-size:23px"><strong>4</strong></p> <p class="has-text-align-center has-background-color has-text-color has-link-color wp-elements-754a769621e1c25d5f76059c70df287d" style="font-size:18px"><a href="#event-promotion-channels"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-background-color">Event Promotion Channels</mark></a></p> </div> <div id="c-cg__item-item" class="wp-block-group c-cg__item-item has-smart-green-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained"> <p class="has-text-align-center has-core-orange-color has-text-color has-link-color wp-elements-969e30a43ee8f256dd13d3d6dc7ff3fd" style="font-size:23px"><strong>5</strong></p> <p class="has-text-align-center has-background-color has-text-color has-link-color wp-elements-1d66488bb788be1fac22cba30a78aba5" style="font-size:18px"><a href="#event-marketing-tips"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-background-color">Event Marketing Tips</mark></a></p> </div> <div id="c-cg__item-item" class="wp-block-group c-cg__item-item has-smart-green-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained"> <p class="has-text-align-center has-core-orange-color has-text-color has-link-color wp-elements-d5937a87b2e4b3cd423a041dec21bac8" style="font-size:23px"><strong>6</strong></p> <p class="has-text-align-center has-background-color has-text-color has-link-color wp-elements-5f3dc386b65b63eeb44cfbff27e3cf1b" style="font-size:18px"><a href="#advanced-event-marketing"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-background-color">Advanced Event Marketing</mark></a></p> </div> <div id="c-cg__item-item" class="wp-block-group c-cg__item-item has-smart-green-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained"> <p class="has-text-align-center has-core-orange-color has-text-color has-link-color wp-elements-5badf5f4f447c64e7665843d358b17f4" style="font-size:23px"><strong>7</strong></p> <p class="has-text-align-center has-background-color has-text-color has-link-color wp-elements-3cf26d41181396b61a15e77ee3d92bfc" style="font-size:18px"><a href="#event-marketing-examples"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-background-color">Event Marketing Examples</mark></a></p> </div> </div> </div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:10%"> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button" id="c-cg__slide-bttn-next"><a class="wp-block-button__link wp-element-button" style="border-radius:50%"><img decoding="async" class="wp-image-426453" style="width: 12px;" src="https://www.eventbrite.com/blog/wp-content/uploads/2024/06/ChevronRightIcon-white.svg" alt=""></a></div> </div> </div> </div> <style> .c-cg__carousel-view { display: flex; justify-content: space-between; align-items: center; gap: 10px; padding: 0px 0; transition: all 0.25s ease-in; } .c-cg__item-list{ display: flex; gap: 10px; scroll-behavior: smooth; transition: all 0.25s ease-in; -ms-overflow-style: none; scrollbar-width: none; overflow: auto; scroll-snap-type: x mandatory; scroll-snap-type: x mandatory; align-items: stretch !important; } .c-cg__item-item{ scroll-snap-align: center; min-width: 250px; border-radius: 8px; scroll-snap-align: center; align-items: center; display: flex; flex-direction: column; padding-top: 16px; padding-bottom: 40px; margin: 0 !important; justify-content: flex-start; position: relative; min-height: 130px; } .c-cg__item-item > p:nth-child(2) { position: absolute; top: 0px; width: 100%; height: 100%; } .c-cg__item-item > p:nth-child(2) > a { display: block; height: 100%; width: 100%; padding-top: 45px; border-bottom: none !important; } /* Hide scrollbar for Chrome, Safari and Opera */ .c-cg__item-list::-webkit-scrollbar { display: none; } /* Hide scrollbar for IE, Edge and Firefox */ .c-cg__item-list { -ms-overflow-style: none; /* IE and Edge */ scrollbar-width: none; /* Firefox */ flex-wrap: nowrap !important; } .c-cg__bttn-disabled > a { pointer-events: none; background-color: #efd4ca !important; } @media (max-width: 480px) { .c-cg__carousel-view > :nth-child(1) { flex-basis: 20% !important; max-width: 74px; order: 3; } .c-cg__carousel-view > :nth-child(2) { flex-basis: 100% !important; order: 1; } .c-cg__carousel-view > :nth-child(3) { flex-basis: 20% !important; max-width: 74px; order: 3; display: flex; justify-content: flex-end; } } </style> <script> document.addEventListener('DOMContentLoaded', () => { const prev = document.getElementById('c-cg__slide-bttn-prev'); const next = document.getElementById('c-cg__slide-bttn-next'); const list = document.getElementById('c-cg__item-list'); const items = document.getElementsByClassName('c-cg__item-item'); const padding = 10; // Padding between items // Calculate the total width of all items including padding let totalWidth = 0; for (let i = 0; i < items.length; i++) { totalWidth += items[i].offsetWidth + padding; } // Calculate the width of one item (including padding) const itemWidth = items[0].offsetWidth + padding; const updateButtonVisibility = () => { const maxScrollLeft = totalWidth - list.clientWidth; const currentScrollLeft = list.scrollLeft; // Check if first element is fully visible const isFirstFullyVisible = currentScrollLeft <= 0; // Check if last element is fully visible const isLastFullyVisible = currentScrollLeft >= maxScrollLeft - padding; // Toggle visibility of previous button prev.classList.toggle('c-cg__bttn-disabled', isFirstFullyVisible); // Toggle visibility of next button next.classList.toggle('c-cg__bttn-disabled', isLastFullyVisible); }; // Update button visibility on initial load (after DOMContentLoaded) updateButtonVisibility(); // Update button visibility on scroll list.addEventListener('scroll', updateButtonVisibility); prev.addEventListener('click', () => { list.scrollLeft -= itemWidth; updateButtonVisibility(); }); next.addEventListener('click', () => { list.scrollLeft += itemWidth; updateButtonVisibility(); }); }); </script> </div> <div class="wp-block-group c-fw__intro-paragraph has-core-purple-color has-smart-yellow-background-color has-text-color has-background has-link-color wp-elements-bab5f3ff4f96bec69567361a5e47fa90 is-layout-constrained wp-block-group-is-layout-constrained" style="padding-top:60px;padding-bottom:60px"> <h2 class="wp-block-heading has-grey-900-color has-text-color has-link-color wp-elements-2bb8e76bc7f2648b908f50e2c1bcd1f4" id="event-marketing-intro">What is event marketing?</h2> <p>“Event marketing” has multiple definitions. For instance, it can refer to using events themselves to promote your brand, service, or product. </p> <p>But in this guide, we’re digging into event marketing as the tactics you use to promote an event and drive potential attendees to buy tickets. Promoting your event includes a variety of inbound and outbound marketing techniques, such as: </p> <ul class="wp-block-list"> <li>Email marketing</li> <li>Social media marketing</li> <li>Event-discovery sites</li> <li>Audience retargeting</li> <li>Search engine optimization (SEO)</li> </ul> <p>I’ll also dish on why marketing your event is crucial to its success and offer tips for streamlining your marketing plan. As a bonus, I’ll share <a href="https://www.eventbrite.com/blog/creative-event-promotion-ideas-ds00/" target="_blank" rel="noreferrer noopener">creative event marketing ideas</a> to jumpstart your efforts.</p> <p>First, let’s look at the obvious and not-so-obvious benefits of marketing your event.</p> <p></p> </div> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained" style="margin-top:30px"> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full hs-cta-trigger-button hs-cta-trigger-button-173263130895 size-full"> <picture> <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image12-preview-30x12.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image12-preview-30x12.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image12-preview-30x12.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image12-preview-30x12.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image12-preview-30x12.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image12-preview-30x12.avif 750w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image12-300x120.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image12-500x200.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image12-540x216.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image12-600x240.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image12-720x288.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image12.avif 750w" sizes="100vw"></source><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image12-preview-30x12.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image12-preview-30x12.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image12-preview-30x12.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image12-preview-30x12.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image12-preview-30x12.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image12-preview-30x12.webp 750w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image12-300x120.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image12-500x200.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image12-540x216.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image12-600x240.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image12-720x288.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image12.webp 750w" sizes="100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image12-preview-30x12.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image12.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image12-preview-30x12.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image12-preview-30x12.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image12-preview-30x12.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image12-preview-30x12.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image12-preview-30x12.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image12-preview-30x12.png 750w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image12-300x120.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image12-500x200.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image12-540x216.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image12-600x240.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image12-720x288.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image12.png 750w" sizes="100vw" alt="Illustration box that leads to download of an event promotion timeline checklist" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-406783"> </picture> </figure></div> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading" id="benefits">What are the benefits of event marketing? </h2> <p>No matter the size of your event, you should conduct outreach to ensure people hear about it. From intimate concerts to large conferences, all events benefit from marketing.</p> <h3 class="wp-block-heading">Why invest time and attention in marketing your events?</h3> <p>Events aren’t just a way to throw a fun party—though, let’s be real, that’s part of the magic! They also help you meet important goals, including:</p> <ul class="wp-block-list"> <li>Creating memorable experiences</li> <li>Increasing brand awareness</li> <li>Building a community</li> <li>Increasing customer loyalty</li> <li>Driving sales</li> </ul> <p>But you can only unlock those benefits if you market your events successfully, and that means focusing on the quality of your marketing, not just the quantity. You need to ensure you target the right audience at the right time with the right kinds of marketing. </p> <h3 class="wp-block-heading">Targeting the <em>right </em>audience with your marketing efforts</h3> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture> <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-preview-30x16.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-preview-30x16.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-preview-30x16.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-preview-30x16.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-preview-30x16.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-preview-30x16.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-preview-30x16.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-preview-30x16.avif 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-preview-30x16.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-preview-30x16.avif 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-preview-30x16.avif 3200w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-300x169.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-500x281.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-540x304.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-600x338.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-720x405.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-768x432.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-960x540.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-1140x641.avif 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-1536x864.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-2048x1152.avif 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1.avif 3200w" sizes="100vw"></source><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-preview-30x16.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-preview-30x16.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-preview-30x16.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-preview-30x16.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-preview-30x16.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-preview-30x16.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-preview-30x16.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-preview-30x16.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-preview-30x16.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-preview-30x16.webp 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-preview-30x16.webp 3200w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-300x169.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-500x281.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-540x304.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-600x338.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-720x405.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-768x432.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-960x540.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-1140x641.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-1536x864.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-2048x1152.webp 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1.webp 3200w" sizes="100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-preview-30x16.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-preview-30x16.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-preview-30x16.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-preview-30x16.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-preview-30x16.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-preview-30x16.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-preview-30x16.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-preview-30x16.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-preview-30x16.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-preview-30x16.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-preview-30x16.png 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-preview-30x16.png 3200w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-300x169.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-500x281.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-540x304.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-600x338.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-720x405.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-768x432.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-960x540.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-1140x641.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-1536x864.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1-2048x1152.png 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/Frame-1-5-min-1.png 3200w" sizes="100vw" alt="Large crowd at a concert" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-406751"> </picture><figcaption class="wp-element-caption"><strong>Ultra Australia</strong> / Ultra Australia 2023 / Sidney Myer Music Bowl & Kings Domain / Melbourne, AUS</figcaption> </figure> <p>You might have several different profiles of people you want to attend your event. You can target those audience segments with campaigns on different platforms, so the right mix of people hear about your event.</p> <p>For example, you might be looking for senior directors of companies in specific industries to attend your trade show. By targeting that audience across social media or via <a href="https://www.eventbrite.com/l/eventbrite-ads/" target="_blank" rel="noreferrer noopener">ads on events search engines like Eventbrite</a>, you can ensure your event will be full of the people you’re looking for.</p> <p>But before you start spending time and effort on marketing, you need to be clear on what you want to achieve.</p> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained" style="margin-top:10px;margin-bottom:10px"> <div class="wp-block-group has-grey-100-background-color has-background is-layout-constrained wp-container-core-group-is-layout-14 wp-block-group-is-layout-constrained" style="border-left-color:var(--wp--preset--color--core-orange);border-left-width:4px;margin-top:20px;margin-bottom:30px;padding-top:10px;padding-right:20px;padding-bottom:21px;padding-left:20px"> <p><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-core-orange-color">Fun fact</mark></strong><br>Events are a popular form of entertainment, and <a href="https://www.eventbrite.com/l/event-trends/" target="_blank" rel="noreferrer noopener">69% of people would rather spend on an experience vs. material goods</a>. People browsing Eventbrite are already looking for an event to attend—this is an ideal audience to get in front of.</p> <p><strong><a href="https://www.eventbrite.com/l/event-marketing-platform/" target="_blank" rel="noreferrer noopener">Learn more about Eventbrite’s built-in marketing tools</a>.</strong></p> </div> </div> <p></p> </div> <div class="wp-block-group alignfull c-fw__intro-paragraph has-grey-900-color has-grey-200-background-color has-text-color has-background has-link-color wp-elements-3aece8513b41c976be87e8711b320487 is-layout-constrained wp-block-group-is-layout-constrained" style="margin-top:0;margin-bottom:0;padding-top:30px;padding-bottom:30px"> <h2 class="wp-block-heading has-text-align-left" id="event-marketing-goals">How to identify your event marketing goals </h2> <div class="wp-block-buttons c-cg__tabs-innerlink is-layout-flex wp-block-buttons-is-layout-flex" style="margin-bottom:32px"> <div class="wp-block-button has-custom-font-size" style="font-size:15px"><a class="wp-block-button__link has-background-color has-core-purple-background-color has-text-color has-background has-link-color wp-element-button" href="https://www.eventbrite.com/blog/goal-setting-for-event-planners-ds00/" target="_blank" rel="noreferrer noopener"><img decoding="async" class="wp-image-427358" style="width: 32px;" src="https://www.eventbrite.com/blog/wp-content/uploads/2024/06/Lightning-bolt.svg" alt=""><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-background-color">Goal Setting for Events</mark></strong></a></div> <div class="wp-block-button has-custom-font-size" style="font-size:15px"><a class="wp-block-button__link has-background-color has-core-purple-background-color has-text-color has-background has-link-color wp-element-button" href="https://www.eventbrite.com/blog/measure-event-success-kpis/" target="_blank" rel="noreferrer noopener"><img decoding="async" class="wp-image-427358" style="width: 32px;" src="https://www.eventbrite.com/blog/wp-content/uploads/2024/06/Lightning-bolt.svg" alt="Lightning bolt illustration"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-background-color">Event KPIs</mark></strong></a></div> <div class="wp-block-button has-custom-font-size" style="font-size:15px"><a class="wp-block-button__link has-background-color has-core-purple-background-color has-text-color has-background has-link-color wp-element-button" href="https://www.eventbrite.com/blog/event-timeline-template/" target="_blank" rel="noreferrer noopener"><img decoding="async" class="wp-image-427358" style="width: 32px;" src="https://www.eventbrite.com/blog/wp-content/uploads/2024/06/Lightning-bolt.svg" alt="Lightning bolt illustration"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-background-color">Event Timelines</mark></strong></a></div> <div class="wp-block-button has-custom-font-size" style="font-size:15px"><a class="wp-block-button__link has-background-color has-core-purple-background-color has-text-color has-background has-link-color wp-element-button" href="https://www.eventbrite.com/blog/event-marketing-tools/" target="_blank" rel="noreferrer noopener"><img decoding="async" class="wp-image-427358" style="width: 32px;" src="https://www.eventbrite.com/blog/wp-content/uploads/2024/06/Lightning-bolt.svg" alt="Lightning bolt illustration"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-background-color">Event Marketing Tools</mark></strong></a></div> <div class="wp-block-button has-custom-font-size" style="font-size:15px"><a class="wp-block-button__link has-background-color has-core-purple-background-color has-text-color has-background has-link-color wp-element-button" href="https://www.eventbrite.com/blog/academy/the-event-budget-template-you-need-to-keep-on-track/" target="_blank" rel="noreferrer noopener"><img decoding="async" class="wp-image-427358" style="width: 32px;" src="https://www.eventbrite.com/blog/wp-content/uploads/2024/06/Lightning-bolt.svg" alt="Lightning bolt illustration"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-background-color">Budgeting for Events</mark></strong></a></div> <div class="wp-block-button has-custom-font-size" style="font-size:15px"><a class="wp-block-button__link has-background-color has-core-purple-background-color has-text-color has-background has-link-color wp-element-button" href="https://www.eventbrite.com/blog/revenue-calculated-from-ticket-sales/" target="_blank" rel="noreferrer noopener"><img decoding="async" class="wp-image-427358" style="width: 32px;" src="https://www.eventbrite.com/blog/wp-content/uploads/2024/06/Lightning-bolt.svg" alt="Lightning bolt illustration"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-background-color">Revenue From Ticket Sales</mark></strong></a></div> </div> <div class="wp-block-group has-background-color has-text-color has-link-color wp-elements-6d542881a2ec4f3044c6acd962b62f27 is-layout-constrained wp-block-group-is-layout-constrained"> <p class="has-foreground-color has-text-color has-link-color wp-elements-d56c01d790da6b5c0c75c0928f032f20">Before you start planning your event, make a list of your trackable goals, aka <a href="https://www.eventbrite.com/blog/key-performance-indicators-event-management-ds0c/" target="_blank" rel="noreferrer noopener">key performance indicators (KPIs)</a>. These provide a yardstick to measure your event’s success after the show is over. </p> <p class="has-foreground-color has-text-color has-link-color wp-elements-e1b707b3b0f9a0c8934c90eb668060ac">Even if your event isn’t revenue-focused, you can still utilize KPIs, such as <a href="https://www.eventbrite.com/blog/post-event-survey-ds00/" target="_blank" rel="noreferrer noopener">attendee satisfaction</a>, to gauge whether you met your goal of everyone having a fabulous time.</p> <p class="has-foreground-color has-text-color has-link-color wp-elements-04622cae7a985466c9889eb6da83c507">Having the correct event metrics can help fine-tune your event marketing strategies, improve sales, and increase attendance turnout. If you’re not sure where to start, here are some different ways to identify objectives worth tracking.</p> </div> <h3 class="wp-block-heading">Start with your “why”</h3> <p>First, identify what you’re trying to achieve with your marketing.</p> <div class="wp-block-group has-background-color has-grey-900-background-color has-text-color has-background has-link-color wp-elements-7a115f554d8aa18ffed17fd9be7d522c is-layout-constrained wp-container-core-group-is-layout-18 wp-block-group-is-layout-constrained" style="padding-top:21px;padding-right:42px;padding-bottom:40px;padding-left:20px"> <p class="has-core-orange-color has-text-color has-link-color wp-elements-f0b3a45eeed40680a8dd89496ef48683"><strong>A few goals to consider:</strong></p> <ul class="wp-block-list"> <li>Building a strong community around a common interest</li> <li>Educating people about a topic they care about</li> <li>Raising brand awareness</li> <li>Generating revenue from ticket, refreshment or merch sales</li> <li>Driving leads to nurture for your business</li> </ul> </div> <p style="padding-top:var(--wp--preset--spacing--30)">All those goals might sound appealing for your event, but prioritize the ones most important to your customers and business. Then, you can decide which metrics to track for success.</p> <div class="wp-block-eventbrite-quattr-related-posts add-spacing"> <h5>Related Posts</h5> <ul class="quattr-related-links"> <li class="quattr-related"><a href="https://www.eventbrite.com/blog/live-event-marketing/">Live Event Marketing Strategies</a></li> <li class="quattr-related"><a href="https://www.eventbrite.com/blog/event-planner-marketing/">Event Planner Marketing Strategies</a></li> <li class="quattr-related"><a href="https://www.eventbrite.com/blog/event-planning-tips-ds00/">Next Level Event Planning</a></li> <li class="quattr-related"><a href="https://www.eventbrite.com/blog/event-pr-ds00/">Smart Event PR Strategy</a></li> </ul> </div><h3 class="wp-block-heading">Identify the metrics you care about</h3> <p>Now that you know <em>why</em> you’re hosting your event, you’ve laid the foundation to measure your impact. Which metrics matter will depend on your goals, so keep your reasons in mind as you look at the different metrics to track. </p> <h4 class="wp-block-heading">1. Registrations</h4> <p>Registrations are the most-vital metric to consider for overall marketing success. Look at peaks in registration to determine if any particular marketing effort drove the spike, and use the final number of attendees as a benchmark for your next event.</p> <h4 class="wp-block-heading">2. Attendance</h4> <p>Compare the number of registrants to the number of attendees who showed up. A large percentage of no-shows could indicate that your event was marketed well, but people didn’t feel invested or interested enough to actually attend. (Fortunately, there are <a href="https://www.eventbrite.com/blog/reduce-no-shows-ds0c/" target="_blank" rel="noreferrer noopener">ways to avoid no-shows</a>.)</p> <h4 class="wp-block-heading">3. Lead generation</h4> <p>Many entrepreneurs choose to use events to promote themselves and their services and generate leads. So an important metric here would be to <a href="https://www.eventbrite.com/blog/calculate-value-lead-generation-event-ds00/" target="_blank" rel="noreferrer noopener">measure how many leads your event brings in</a>. (Tip: Establish the quality of those leads pre-event, such as the average sales you hope to achieve per attendee.)</p> <h4 class="wp-block-heading">4. Attendee feedback</h4> <p><a href="https://www.eventbrite.com/blog/post-event-survey-ds00/">A post-event survey is a valuable opportunity to </a><a href="https://www.eventbrite.com/blog/post-event-survey-ds00/" target="_blank" rel="noreferrer noopener">get</a><a href="https://www.eventbrite.com/blog/post-event-survey-ds00/"> feedback</a> directly from attendees about their experience at your event. KPIs from surveys can include attendee satisfaction, intent to return, and net promoter score (NPS). </p> <p>Feedback is helpful for events of all kinds, but make sure that the questions you ask target the goals you had in the first place, such as whether your attendees had fun or met other people in the community.</p> <h4 class="wp-block-heading">5. Brand impressions</h4> <p>Develop an event hashtag, so your attendees can use it when sharing on social channels. Monitor the hashtag to see whether your event was worth sharing, and whether your event brand is reaching a wider potential audience through social sharing.</p> <h4 class="wp-block-heading">6. New customers</h4> <p>Depending on the length of your sales cycle, you can track how many of your event leads turn into customers. This might not be the most immediately measurable KPI, but it’s helpful in demonstrating the longer-term financial value of your event.</p> <h4 class="wp-block-heading">7. Information retention</h4> <p>If your goal was to educate people about an important topic, you can speak with attendees or send them a form to see what information they retained. That can help you improve your next event and understand whether your setup and resources were effective.</p> <p>Whichever goals you choose, having people at your event is crucial to reaching them. So let’s take a look at the different ways in which you can promote your event.<a href="https://docs.google.com/document/d/1sVPGp6S8RGMdOIlOys0SFa1Jzj-MFP61B0PO1Yjrig4/edit" target="_blank" rel="noopener"></a></p> </div> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained" style="margin-top:30px"> <div class="wp-block-columns has-smart-green-background-color has-background is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex" style="padding-top:14px;padding-right:18px;padding-bottom:14px;padding-left:18px"> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:50%"> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture> <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/06/working-OE-01-compressed-preview-29x17.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/06/working-OE-01-compressed-preview-29x17.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/06/working-OE-01-compressed-preview-29x17.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/06/working-OE-01-compressed-preview-29x17.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/06/working-OE-01-compressed-preview-29x17.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/06/working-OE-01-compressed-preview-29x17.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/06/working-OE-01-compressed-preview-29x17.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/06/working-OE-01-compressed-preview-29x17.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/06/working-OE-01-compressed-preview-29x17.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/06/working-OE-01-compressed-preview-29x17.webp 1653w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2024/06/working-OE-01-compressed-300x175.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/06/working-OE-01-compressed-500x291.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/06/working-OE-01-compressed-540x314.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/06/working-OE-01-compressed-600x349.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/06/working-OE-01-compressed-720x419.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/06/working-OE-01-compressed-768x447.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/06/working-OE-01-compressed-960x559.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/06/working-OE-01-compressed-1140x663.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/06/working-OE-01-compressed-1536x894.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/06/working-OE-01-compressed.webp 1653w" sizes="100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2024/06/working-OE-01-compressed-preview-29x17.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2024/06/working-OE-01-compressed.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/06/working-OE-01-compressed-preview-29x17.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/06/working-OE-01-compressed-preview-29x17.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/06/working-OE-01-compressed-preview-29x17.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/06/working-OE-01-compressed-preview-29x17.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/06/working-OE-01-compressed-preview-29x17.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/06/working-OE-01-compressed-preview-29x17.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/06/working-OE-01-compressed-preview-29x17.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/06/working-OE-01-compressed-preview-29x17.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/06/working-OE-01-compressed-preview-29x17.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/06/working-OE-01-compressed-preview-29x17.png 1653w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2024/06/working-OE-01-compressed-300x175.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/06/working-OE-01-compressed-500x291.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/06/working-OE-01-compressed-540x314.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/06/working-OE-01-compressed-600x349.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/06/working-OE-01-compressed-720x419.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/06/working-OE-01-compressed-768x447.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/06/working-OE-01-compressed-960x559.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/06/working-OE-01-compressed-1140x663.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/06/working-OE-01-compressed-1536x894.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/06/working-OE-01-compressed.png 1653w" sizes="100vw" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-427369"> </picture> </figure></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:50%"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <h3 class="wp-block-heading has-background-color has-text-color has-link-color wp-elements-e4e115dc40ad57498c7b81a494630018" style="font-size:22px"><strong>The Only Event Marketing Plan Creators Need</strong></h3> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex" style="margin-top:4px"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <p class="has-background-color has-text-color has-link-color wp-elements-3717ba672b2744527e44cbd82e4da720" style="font-size:16px"><img decoding="async" class="wp-image-426539" style="width: NaNpx;" src="https://www.eventbrite.com/blog/wp-content/uploads/2024/06/a-icon__check-green.svg" alt=""> Finding your promotion channels<br><img decoding="async" class="wp-image-426539" style="width: NaNpx;" src="https://www.eventbrite.com/blog/wp-content/uploads/2024/06/a-icon__check-green.svg" alt=""> Optimizing for SEO</p> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <p class="has-background-color has-text-color has-link-color wp-elements-09d5a68017506495076f8d6f0a65c8e9" style="font-size:16px"><img decoding="async" class="wp-image-426539" style="width: NaNpx;" src="https://www.eventbrite.com/blog/wp-content/uploads/2024/06/a-icon__check-green.svg" alt=""> Creating FOMO and demand<br><img decoding="async" class="wp-image-426539" style="width: NaNpx;" src="https://www.eventbrite.com/blog/wp-content/uploads/2024/06/a-icon__check-green.svg" alt=""> Choosing your ticket types</p> </div> </div> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button"><a class="wp-block-button__link wp-element-button" href="https://www.eventbrite.com/blog/academy/event-marketing-strategy-ds00/" target="_blank" rel="noreferrer noopener"><strong><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-background-color">Download for free</mark></strong></a></div> </div> </div> </div> </div> </div> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading" id="event-marketing-strategy">Create a marketing strategy</h2> <div class="wp-block-buttons c-cg__tabs-innerlink is-layout-flex wp-block-buttons-is-layout-flex" style="margin-bottom:32px"> <div class="wp-block-button has-custom-font-size" style="font-size:15px"><a class="wp-block-button__link has-core-orange-color has-text-color has-background has-link-color wp-element-button" href="https://www.eventbrite.com/blog/event-strategy/" style="background-color:#feedea" target="_blank" rel="noreferrer noopener"><img decoding="async" class="wp-image-427404" style="width: 32px;" src="https://www.eventbrite.com/blog/wp-content/uploads/2024/06/Dark-Lightbulb-Illustration.svg" alt="Dark Lightbulb Illustration"><strong>Event Marketing Strategy</strong></a></div> <div class="wp-block-button has-custom-font-size" style="font-size:15px"><a class="wp-block-button__link has-core-orange-color has-text-color has-background has-link-color wp-element-button" href="https://www.eventbrite.com/blog/types-event-tickets-ds00/" style="background-color:#feedea" target="_blank" rel="noreferrer noopener"><img decoding="async" class="wp-image-427404" style="width: 32px;" src="https://www.eventbrite.com/blog/wp-content/uploads/2024/06/Dark-Lightbulb-Illustration.svg" alt="Dark Lightbulb Illustration"><strong> Types of Tickets</strong></a></div> <div class="wp-block-button has-custom-font-size" style="font-size:15px"><a class="wp-block-button__link has-core-orange-color has-text-color has-background has-link-color wp-element-button" href="https://www.eventbrite.com/blog/academy/pricing-your-event-value-analysis-workbook/" style="background-color:#feedea" target="_blank" rel="noreferrer noopener"><img decoding="async" class="wp-image-427404" style="width: 32px;" src="https://www.eventbrite.com/blog/wp-content/uploads/2024/06/Dark-Lightbulb-Illustration.svg" alt="Dark Lightbulb Illustration"><strong>Pricing Your Event</strong></a></div> <div class="wp-block-button has-custom-font-size" style="font-size:15px"><a class="wp-block-button__link has-core-orange-color has-text-color has-background has-link-color wp-element-button" href="https://www.eventbrite.com/blog/ultimate-guide-to-event-branding-ds00/" style="background-color:#feedea"><img decoding="async" class="wp-image-427404" style="width: 32px;" src="https://www.eventbrite.com/blog/wp-content/uploads/2024/06/Dark-Lightbulb-Illustration.svg" alt="Dark Lightbulb Illustration"><strong> Event Branding</strong></a></div> <div class="wp-block-button has-custom-font-size" style="font-size:15px"><a class="wp-block-button__link has-core-orange-color has-text-color has-background has-link-color wp-element-button" href="https://www.eventbrite.com/blog/audience-segments-ds00/" style="background-color:#feedea" target="_blank" rel="noreferrer noopener"><img decoding="async" class="wp-image-427404" style="width: 32px;" src="https://www.eventbrite.com/blog/wp-content/uploads/2024/06/Dark-Lightbulb-Illustration.svg" alt="Dark Lightbulb Illustration"><strong>Audience Segmentation</strong></a></div> <div class="wp-block-button has-custom-font-size" style="font-size:15px"><a class="wp-block-button__link has-core-orange-color has-text-color has-background has-link-color wp-element-button" href="https://www.eventbrite.com/blog/event-planner-website/" style="background-color:#feedea" target="_blank" rel="noreferrer noopener"><img decoding="async" class="wp-image-427404" style="width: 32px;" src="https://www.eventbrite.com/blog/wp-content/uploads/2024/06/Dark-Lightbulb-Illustration.svg" alt="Dark Lightbulb Illustration"><strong>Website Optimization</strong></a></div> </div> <p>Once you know your goals and how you’ll measure them, develop a marketing strategy to help you achieve them. </p> <p>Different marketing strategies are better suited to different events and marketing goals. If your goal is to have as many event registrations as possible, your strategy should include marketing tactics that appeal to a wide audience. That might include:</p> <ul class="wp-block-list"> <li>Non-targeted and targeted social media ads</li> <li>Traditional advertising on TV, radio or billboards</li> <li>Sending mass-marketing emails</li> </ul> <p>On the other hand, you might care more about attendee feedback and information retention, which will see improvement if your attendees are already highly interested. For that, you’ll need a highly tailored marketing strategy, such as:</p> <ul class="wp-block-list"> <li>Reaching out to an existing online community</li> <li>Spreading news of the event by word of mouth</li> <li>Using targeted <a href="https://www.eventbrite.com/l/eventbrite-ads/" target="_blank" rel="noreferrer noopener">Eventbrite Ads</a></li> </ul> <p>Making an <a href="https://www.eventbrite.com/blog/event-marketing-timeline-ds00/" target="_blank" rel="noreferrer noopener">event promotion timeline</a> where you outline the marketing strategy you want to follow and the concrete steps you should take to make it happen will help clarify your actions at each step. </p> <p><strong>Download our <a href="https://docs.google.com/document/d/10-lGdIpQT7t7Ba6Qcp6xS0qt8LahGBGh8I6zTDM9Xr8/edit?usp=sharing" target="_blank" rel="noreferrer noopener">Event Promotion Timeline Checklist</a> to keep your marketing strategy on track</strong>.</p> <p style="padding-bottom:var(--wp--preset--spacing--40)">Following your strategy is easier once you familiarize yourself with the different event promotion channels you have available to you.</p> </div> <div class="wp-block-group c-fw__intro-paragraph has-smart-yellow-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained" style="padding-top:32px;padding-bottom:32px"> <h2 class="wp-block-heading" id="event-promotion-channels">Event promotion channels and how to use them</h2> <div class="wp-block-buttons c-cg__tabs-innerlink is-layout-flex wp-block-buttons-is-layout-flex" style="margin-bottom:32px"> <div class="wp-block-button has-custom-font-size" style="font-size:15px"><a class="wp-block-button__link has-core-orange-color has-background-background-color has-text-color has-background has-link-color wp-element-button" href="https://www.eventbrite.com/blog/how-to-promote-event-social-media-ds00/" target="_blank" rel="noreferrer noopener"><img decoding="async" class="wp-image-427411" style="width: 32px;" src="https://www.eventbrite.com/blog/wp-content/uploads/2024/06/Megaphone-illustration.svg" alt="Megaphone Illustration"> <strong>Social Media for Events</strong></a></div> <div class="wp-block-button has-custom-font-size" style="font-size:15px"><a class="wp-block-button__link has-core-orange-color has-background-background-color has-text-color has-background has-link-color wp-element-button" href="https://www.eventbrite.com/blog/event-email-marketing-ds0c/" target="_blank" rel="noreferrer noopener"><img decoding="async" class="wp-image-427411" style="width: 32px;" src="https://www.eventbrite.com/blog/wp-content/uploads/2024/06/Megaphone-illustration.svg" alt="Megaphone Illustration"><strong> Email Marketing</strong></a></div> <div class="wp-block-button has-custom-font-size" style="font-size:15px"><a class="wp-block-button__link has-core-orange-color has-background-background-color has-text-color has-background has-link-color wp-element-button" href="https://www.eventbrite.com/l/micro-influencer-event-marketing-guide/" target="_blank" rel="noreferrer noopener"><img decoding="async" class="wp-image-427411" style="width: 32px;" src="https://www.eventbrite.com/blog/wp-content/uploads/2024/06/Megaphone-illustration.svg" alt="Megaphone Illustration"><strong> Influencer Marketing</strong></a></div> <div class="wp-block-button has-custom-font-size" style="font-size:15px"><a class="wp-block-button__link has-core-orange-color has-background-background-color has-text-color has-background has-link-color wp-element-button" href="https://www.eventbrite.com/blog/brand-ambassadors-ds00/" target="_blank" rel="noreferrer noopener"><img decoding="async" class="wp-image-427411" style="width: 32px;" src="https://www.eventbrite.com/blog/wp-content/uploads/2024/06/Megaphone-illustration.svg" alt="Megaphone Illustration"><strong> Brand Ambassadors</strong></a></div> <div class="wp-block-button has-custom-font-size" style="font-size:15px"><a class="wp-block-button__link has-core-orange-color has-background-background-color has-text-color has-background has-link-color wp-element-button" href="https://www.eventbrite.com/blog/how-to-rank-on-google-seo-for-events-ds0c/" target="_blank" rel="noreferrer noopener"><img decoding="async" class="wp-image-427411" style="width: 32px;" src="https://www.eventbrite.com/blog/wp-content/uploads/2024/06/Megaphone-illustration.svg" alt="Megaphone Illustration"><strong> Event SEO</strong></a></div> <div class="wp-block-button has-custom-font-size" style="font-size:15px"><a class="wp-block-button__link has-core-orange-color has-background-background-color has-text-color has-background has-link-color wp-element-button" href="https://www.eventbrite.com/blog/how-to-advertise-an-event-ds00/" target="_blank" rel="noreferrer noopener"><img decoding="async" class="wp-image-427411" style="width: 32px;" src="https://www.eventbrite.com/blog/wp-content/uploads/2024/06/Megaphone-illustration.svg" alt="Megaphone Illustration"><strong> Event Ads</strong></a></div> </div> <p>Marketing is not a one-note song. You should use a variety of channels to reach your target audience and entice them to attend your event.</p> <h3 class="wp-block-heading">Event promotion websites </h3> <p>An essential first step in gaining traction for your event is to get it listed on a reputable event promotion website.</p> <p>This listing acts as your primary <a href="https://www.eventbrite.com/blog/create-a-free-website-for-your-event-ds0c/" target="_blank" rel="noreferrer noopener">online event page</a> to drive invitees to when you send them emails, texts, or social media messages asking them to attend.</p> <p>But there’s a secondary benefit. By listing your experience on an event-discovery platform like <a href="https://www.eventbrite.com/" target="_blank" rel="noreferrer noopener">Eventbrite</a>, you immediately take advantage of the site’s reach and its captive audience of eventgoers.</p> <p>Let’s say you’re a social media whiz looking to help small business owners maximize their presence. You’ve decided to run a conference-style event with some impressive speakers.</p> <p>By listing your event under categories like business, marketing, and career on Eventbrite, it automatically shows up in search results when potential attendees browse for upcoming events in those categories or with those keywords.</p> <p>Now that your event page has appeared in the search, you want people to click on it, read the details, and feel compelled to buy tickets. So aside from important basic information like the event name, date, and location, your listing should motivate those potential attendees to purchase tickets and turn up. The way to accomplish that is to focus on how they will benefit from attending.</p> <p>This listing below by <a href="https://www.eventbrite.com/o/nwp-events-30152472104" target="_blank" rel="noreferrer noopener">NWP Events</a> is a perfect example of presenting the benefits and value of an event to participants:</p> <p></p> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full has-custom-border size-full"> <picture style="border-style:none;border-width:0px;border-radius:0px"> <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-preview-29x18.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-preview-29x18.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-preview-29x18.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-preview-29x18.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-preview-29x18.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-preview-29x18.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-preview-29x18.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-preview-29x18.avif 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-preview-29x18.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-preview-29x18.avif 1661w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-300x187.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-500x312.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-540x337.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-600x375.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-720x450.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-768x480.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-960x600.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-1140x712.avif 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-1536x960.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1.avif 1661w" sizes="100vw"></source><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-preview-29x18.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-preview-29x18.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-preview-29x18.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-preview-29x18.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-preview-29x18.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-preview-29x18.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-preview-29x18.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-preview-29x18.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-preview-29x18.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-preview-29x18.webp 1661w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-300x187.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-500x312.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-540x337.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-600x375.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-720x450.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-768x480.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-960x600.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-1140x712.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-1536x960.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1.webp 1661w" sizes="100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-preview-29x18.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-preview-29x18.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-preview-29x18.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-preview-29x18.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-preview-29x18.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-preview-29x18.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-preview-29x18.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-preview-29x18.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-preview-29x18.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-preview-29x18.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-preview-29x18.png 1661w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-300x187.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-500x312.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-540x337.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-600x375.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-720x450.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-768x480.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-960x600.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-1140x712.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1-1536x960.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/image11-1.png 1661w" sizes="100vw" alt="Screenshot of an event listing on Eventbrite" style="border-style:none;border-width:0px;border-radius:0px" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-406795"> </picture> </figure></div> <h3 class="wp-block-heading">Event social media marketing</h3> <p>People are constantly on social media, and they’re using it more and more for recommendations from people and sites they follow and trust. To maximize your social media marketing, promote your event on a few different platforms, such as <a href="https://www.eventbrite.com/blog/the-best-instagram-strategy-for-events/" target="_blank" rel="noreferrer noopener">Instagram</a> and <a href="https://www.eventbrite.com/blog/tiktok-marketing-events/" target="_blank" rel="noreferrer noopener">TikTok</a>, so that you’re reaching a variety of potential attendees where they’re already looking for things to do. </p> <p>When promoting an event on social media, your biggest challenge (and, therefore, goal) is to cut through the noise.</p> <p>People are already oversaturated with content on social. So your post needs to get straight to the point and illustrate why your event is compelling. Include the following in your social media posts:</p> <ul class="wp-block-list"> <li>Name of the event</li> <li>Location</li> <li>Date and time</li> <li>What the event is about</li> <li>Who the event is for</li> <li>Why people should come to your event</li> <li>Instructions on how to join with links to your event page</li> <li>An attractive image, video or photo carousel to capture attentions</li> <li>Your event or company logo</li> <li>Your event hashtag</li> </ul> <p>Check out this ad below for a <a href="https://www.u-aid.org/en" target="_blank" rel="noreferrer noopener">U AID Foundation</a> charity event.</p> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full has-custom-border size-full"> <picture style="border-style:none;border-width:0px"> <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image4-preview-29x18.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image4-preview-29x18.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image4-preview-29x18.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image4-preview-29x18.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image4-preview-29x18.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image4-preview-29x18.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image4-preview-29x18.avif 888w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image4-300x188.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image4-500x313.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image4-540x338.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image4-600x376.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image4-720x451.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image4-768x481.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image4.avif 888w" sizes="100vw"></source><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image4-preview-29x18.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image4-preview-29x18.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image4-preview-29x18.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image4-preview-29x18.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image4-preview-29x18.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image4-preview-29x18.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image4-preview-29x18.webp 888w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image4-300x188.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image4-500x313.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image4-540x338.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image4-600x376.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image4-720x451.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image4-768x481.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image4.webp 888w" sizes="100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image4-preview-29x18.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image4.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image4-preview-29x18.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image4-preview-29x18.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image4-preview-29x18.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image4-preview-29x18.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image4-preview-29x18.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image4-preview-29x18.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image4-preview-29x18.png 888w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image4-300x188.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image4-500x313.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image4-540x338.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image4-600x376.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image4-720x451.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image4-768x481.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image4.png 888w" sizes="100vw" alt="Charity Art Fair Instagram Ad" style="border-style:none;border-width:0px" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-406763"> </picture> </figure></div> <p></p> <p>In their Charity Art Fair Instagram ad, U AID Foundation captured all the necessary information and created a compelling invitation for people to unite through art and support the people of Ukraine.</p> <p>You can apply these tactics to both <a href="https://www.eventbrite.com/blog/academy/the-event-organizers-guide-to-paid-social-media-advertising/" target="_blank" rel="noreferrer noopener">paid social media ads</a> and your <a href="https://www.eventbrite.com/blog/academy/tipsheet-social-media/" target="_blank" rel="noreferrer noopener">organic social media strategy</a>. The main difference in their reach is that organic traffic is more likely to come from your existing audience, whereas ads can bring you views and engagement from a new audience you want to attract. Which one you lean on depends on your event goals.</p> <p>To amplify your message through organic social, you could create a sequence of posts that drive urgency as you approach the event date. For instance, your first post would introduce the event, while a later post might be an update on ticket availability, newly announced performers, food and drink options, swag, etc.</p> <p>The more you use social media, the more you’ll be able to get a sense of what’s working and resonating with your followers.</p> <p>When you make these tweaks, make sure to measure these key metrics:</p> <ul class="wp-block-list"> <li><strong>Engagement</strong> <strong>rate</strong>: Are your followers engaging with the content you post? Look for trends and repost your top content to improve your engagement rate and show up in more feeds.</li> <li><strong>Clicks</strong>: How many social media users are clicking on the links to your ticketing page?</li> <li><strong>Sales</strong>: If you use Eventbrite, you can see how many sales each social media channel has garnered in your <a href="https://www.eventbrite.com/help/en-us/articles/761718/how-to-edit-and-export-an-attendee-summary-report/" target="_blank" rel="noreferrer noopener">event reports</a>.</li> <li><strong>Return on investment (ROI):</strong> If you’re using paid advertisements, be sure to monitor your ROI to make sure your spending is paying off.</li> </ul> <p>Listing your event on an events platform like Eventbrite and promoting it through social media are great short-term strategies. However, if you repeatedly run events or if you’re organizing a large event and you can start your marketing early, you may want to consider how you’re going to get your event to turn up when people search for them through their chosen search engine.</p> <h3 class="wp-block-heading">Search engine optimization (SEO) for events</h3> <p>Your event page needs to be optimized for specific keywords relevant to the event to make it easy for search engines to find you, as well as people when they search on platforms like Google.</p> <p>Start by using a <a href="https://getstat.com/blog/expand-keyword-list-add-value-with-keyword-suggestions/" target="_blank" rel="noopener">keyword research tool</a> to find the words and phrases that get the top results on Google, Bing, and other popular search engines.</p> <p>For instance, if you want your event to show up in the search results for “networking events in Seattle,” the words “networking event(s)” and “Seattle” have to be present in your listing.</p> <p>While it’s smart to optmize your listing for keywords, just remember that SEO is a little more complex than that. It can take time for a page to rank (sometimes months, which isn’t very helpful when your event is in a few weeks), and pages with what’s termed “<a href="https://blog.hubspot.com/marketing/domain-authority" target="_blank" rel="noreferrer noopener">domain authority</a>” are likelier to rank.</p> <p>So if your event is soon—or your website is very new—rather than listing the event on your own site, choose an authoritative and established partner to host your event listing. The higher your partner’s domain authority, the better chance your event has at ranking in search results. </p> <p>That’s why listing your event on Eventbrite is so helpful. It’s the only ticketing or registration page with a high enough domain authority to rank alongside sites like Yelp.</p> <p>Check out this Google search for “networking events in Seattle:”</p> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full has-custom-border size-full"> <picture style="border-style:none;border-width:0px"> <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-preview-30x22.avif 168w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-preview-30x22.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-preview-30x22.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-preview-30x22.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-preview-30x22.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-preview-30x22.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-preview-30x22.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-preview-30x22.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-preview-30x22.avif 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-preview-30x22.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-preview-30x22.avif 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-168x117.avif 168w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-300x220.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-500x366.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-540x395.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-600x439.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-720x527.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-768x562.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-960x703.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-1140x835.avif 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-1536x1125.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8.avif 1999w" sizes="100vw"></source><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-preview-30x22.webp 168w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-preview-30x22.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-preview-30x22.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-preview-30x22.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-preview-30x22.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-preview-30x22.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-preview-30x22.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-preview-30x22.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-preview-30x22.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-preview-30x22.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-preview-30x22.webp 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-168x117.webp 168w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-300x220.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-500x366.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-540x395.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-600x439.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-720x527.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-768x562.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-960x703.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-1140x835.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-1536x1125.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8.webp 1999w" sizes="100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-preview-30x22.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-preview-30x22.png 168w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-preview-30x22.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-preview-30x22.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-preview-30x22.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-preview-30x22.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-preview-30x22.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-preview-30x22.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-preview-30x22.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-preview-30x22.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-preview-30x22.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-preview-30x22.png 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-168x117.png 168w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-300x220.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-500x366.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-540x395.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-600x439.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-720x527.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-768x562.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-960x703.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-1140x835.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8-1536x1125.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image8.png 1999w" sizes="100vw" alt="Google search screenshot seattle networking events" style="border-style:none;border-width:0px" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-406771"> </picture> </figure></div> <p></p> <p>See? The first results are all Eventbrite events. Cowabunga!</p> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <h4 class="wp-block-heading"><strong>Learn more about event SEO</strong></h4> <div class="wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full is-resized size-full is-resized"> <picture style="width:229px;height:auto"> <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2018/03/image1-min-preview-30x16.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2018/03/image1-min-preview-30x16.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2018/03/image1-min-preview-30x16.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2018/03/image1-min-preview-30x16.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2018/03/image1-min-preview-30x16.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2018/03/image1-min-preview-30x16.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2018/03/image1-min-preview-30x16.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2018/03/image1-min-preview-30x16.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2018/03/image1-min-preview-30x16.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2018/03/image1-min-preview-30x16.webp 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2018/03/image1-min-300x169.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2018/03/image1-min-500x281.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2018/03/image1-min-540x304.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2018/03/image1-min-600x338.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2018/03/image1-min-720x405.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2018/03/image1-min-768x432.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2018/03/image1-min-960x540.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2018/03/image1-min-1140x642.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2018/03/image1-min-1536x864.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2018/03/image1-min.webp 1999w" sizes="100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2018/03/image1-min-preview-30x16.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2018/03/image1-min.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2018/03/image1-min-preview-30x16.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2018/03/image1-min-preview-30x16.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2018/03/image1-min-preview-30x16.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2018/03/image1-min-preview-30x16.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2018/03/image1-min-preview-30x16.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2018/03/image1-min-preview-30x16.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2018/03/image1-min-preview-30x16.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2018/03/image1-min-preview-30x16.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2018/03/image1-min-preview-30x16.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2018/03/image1-min-preview-30x16.png 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2018/03/image1-min-300x169.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2018/03/image1-min-500x281.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2018/03/image1-min-540x304.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2018/03/image1-min-600x338.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2018/03/image1-min-720x405.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2018/03/image1-min-768x432.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2018/03/image1-min-960x540.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2018/03/image1-min-1140x642.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2018/03/image1-min-1536x864.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2018/03/image1-min.png 1999w" sizes="100vw" alt="Crowd cheers while watching performer" style="width:229px;height:auto" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-425142"> </picture> </figure> <p style="font-size:18px;line-height:1.55"><strong><a href="https://www.eventbrite.com/blog/asset/seo-marketing-for-events-the-complete-guide/" target="_blank" data-type="link" data-id="https://www.eventbrite.com/blog/asset/seo-marketing-for-events-the-complete-guide/" rel="noreferrer noopener">Market Your Event With SEO</a></strong></p> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full is-resized size-full is-resized"> <picture style="width:233px;height:auto"> <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2017/01/image5-min-preview-30x16.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2017/01/image5-min-preview-30x16.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2017/01/image5-min-preview-30x16.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2017/01/image5-min-preview-30x16.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2017/01/image5-min-preview-30x16.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2017/01/image5-min-preview-30x16.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2017/01/image5-min-preview-30x16.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2017/01/image5-min-preview-30x16.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2017/01/image5-min-preview-30x16.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2017/01/image5-min-preview-30x16.webp 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2017/01/image5-min-300x169.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2017/01/image5-min-500x281.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2017/01/image5-min-540x304.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2017/01/image5-min-600x338.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2017/01/image5-min-720x405.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2017/01/image5-min-768x432.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2017/01/image5-min-960x540.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2017/01/image5-min-1140x642.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2017/01/image5-min-1536x864.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2017/01/image5-min.webp 1999w" sizes="100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2017/01/image5-min-preview-30x16.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2017/01/image5-min.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2017/01/image5-min-preview-30x16.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2017/01/image5-min-preview-30x16.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2017/01/image5-min-preview-30x16.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2017/01/image5-min-preview-30x16.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2017/01/image5-min-preview-30x16.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2017/01/image5-min-preview-30x16.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2017/01/image5-min-preview-30x16.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2017/01/image5-min-preview-30x16.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2017/01/image5-min-preview-30x16.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2017/01/image5-min-preview-30x16.png 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2017/01/image5-min-300x169.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2017/01/image5-min-500x281.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2017/01/image5-min-540x304.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2017/01/image5-min-600x338.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2017/01/image5-min-720x405.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2017/01/image5-min-768x432.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2017/01/image5-min-960x540.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2017/01/image5-min-1140x642.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2017/01/image5-min-1536x864.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2017/01/image5-min.png 1999w" sizes="100vw" alt="people partying at festival" style="width:233px;height:auto" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-426164"> </picture> </figure> <p style="font-size:18px;line-height:1.55"><strong><a href="https://www.eventbrite.com/blog/asset/seo-marketing-for-events-the-complete-guide/" data-type="link" data-id="https://www.eventbrite.com/blog/asset/seo-marketing-for-events-the-complete-guide/" target="_blank" rel="noreferrer noopener">Rank on Google: The Ultimate Guide</a></strong></p> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture> <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2018/04/image6-min-1-preview-30x16.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2018/04/image6-min-1-preview-30x16.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2018/04/image6-min-1-preview-30x16.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2018/04/image6-min-1-preview-30x16.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2018/04/image6-min-1-preview-30x16.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2018/04/image6-min-1-preview-30x16.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2018/04/image6-min-1-preview-30x16.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2018/04/image6-min-1-preview-30x16.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2018/04/image6-min-1-preview-30x16.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2018/04/image6-min-1-preview-30x16.webp 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2018/04/image6-min-1-300x169.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2018/04/image6-min-1-500x281.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2018/04/image6-min-1-540x304.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2018/04/image6-min-1-600x338.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2018/04/image6-min-1-720x405.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2018/04/image6-min-1-768x432.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2018/04/image6-min-1-960x540.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2018/04/image6-min-1-1140x642.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2018/04/image6-min-1-1536x864.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2018/04/image6-min-1.webp 1999w" sizes="100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2018/04/image6-min-1-preview-30x16.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2018/04/image6-min-1.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2018/04/image6-min-1-preview-30x16.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2018/04/image6-min-1-preview-30x16.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2018/04/image6-min-1-preview-30x16.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2018/04/image6-min-1-preview-30x16.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2018/04/image6-min-1-preview-30x16.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2018/04/image6-min-1-preview-30x16.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2018/04/image6-min-1-preview-30x16.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2018/04/image6-min-1-preview-30x16.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2018/04/image6-min-1-preview-30x16.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2018/04/image6-min-1-preview-30x16.png 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2018/04/image6-min-1-300x169.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2018/04/image6-min-1-500x281.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2018/04/image6-min-1-540x304.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2018/04/image6-min-1-600x338.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2018/04/image6-min-1-720x405.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2018/04/image6-min-1-768x432.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2018/04/image6-min-1-960x540.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2018/04/image6-min-1-1140x642.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2018/04/image6-min-1-1536x864.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2018/04/image6-min-1.png 1999w" sizes="100vw" alt="Attendees enjoying a live performance" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-425206"> </picture> </figure> <p style="font-size:18px;line-height:1.55"><strong><a href="https://www.eventbrite.com/blog/asset/seo-marketing-for-events-the-complete-guide/" target="_blank" data-type="link" data-id="https://www.eventbrite.com/blog/asset/seo-marketing-for-events-the-complete-guide/" rel="noreferrer noopener">How to Create an Event Planner Website</a></strong></p> </div> </div> </div> <h3 class="wp-block-heading">Email marketing</h3> <p>To properly market your event, you’re going to need a strong <a href="https://www.eventbrite.com/blog/expert-email-marketing/" target="_blank" rel="noreferrer noopener">email marketing strategy</a>, too. Not only is email a direct line to potential attendees, but it’s also an optimal channel to build your audience.</p> <p>To be effective, your email invite should:</p> <ul class="wp-block-list"> <li>Clearly detail the event’s time and date</li> <li>Provide an easy way to attend (linking to your ticketing page) or RSVP</li> <li>Explain in detail what attendees can expect to walk away with</li> </ul> <p>Like your <a href="https://www.eventbrite.com/blog/how-to-promote-event-social-media-ds00/" target="_blank" rel="noreferrer noopener">social media event promotion strategy</a>, the email strategy for your event should be scheduled and sequenced. For example, you might <a href="https://www.eventbrite.com/help/en-us/articles/365405/how-to-create-and-send-email-invitations-for-your-event/" target="_blank" rel="noreferrer noopener">use a tool like Eventbrite to design a series of emails</a> that gradually applies urgency, so that your final email looks something like this:</p> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture> <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image1-preview-29x19.avif 168w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image1-preview-29x19.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image1-preview-29x19.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image1-preview-29x19.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image1-preview-29x19.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image1-preview-29x19.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image1-preview-29x19.avif 741w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image1-168x117.avif 168w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image1-300x198.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image1-500x329.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image1-540x356.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image1-600x395.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image1-720x474.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image1.avif 741w" sizes="100vw"></source><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image1-preview-29x19.webp 168w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image1-preview-29x19.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image1-preview-29x19.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image1-preview-29x19.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image1-preview-29x19.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image1-preview-29x19.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image1-preview-29x19.webp 741w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image1-168x117.webp 168w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image1-300x198.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image1-500x329.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image1-540x356.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image1-600x395.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image1-720x474.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image1.webp 741w" sizes="100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image1-preview-29x19.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image1.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image1-preview-29x19.png 168w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image1-preview-29x19.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image1-preview-29x19.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image1-preview-29x19.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image1-preview-29x19.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image1-preview-29x19.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image1-preview-29x19.png 741w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image1-168x117.png 168w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image1-300x198.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image1-500x329.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image1-540x356.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image1-600x395.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image1-720x474.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image1.png 741w" sizes="100vw" alt="Event email invitation" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-406759"> </picture> </figure></div> <p>A sequence like this will help maximize email performance and drive more attendees to your event.</p> <p>Speaking of performance, to make your event email marketing effective, you need to pay attention to key metrics like open rate, click-through rate, and unsubscribe rate. </p> <p>Maximize your results by doing the following:</p> <ul class="wp-block-list"> <li>Make your email subject line exciting and actionable to entice recipients with the promise of solutions to their most pressing needs or desires</li> <li>Include multiple links in the body of your emails, placed on descriptive words and phrases that highlight the content of the linked webpage</li> <li>Place your unsubscribe link at the bottom of your email, so recipients will first have the opportunity to see your email’s contents</li> </ul> <p>Tip: Stand out in an eventgoer’s noisy inbox with these <a href="https://www.eventbrite.com/blog/academy/event-email-templates/" target="_blank" rel="noreferrer noopener">event email templates</a> written for us by the experts at MailChimp.</p> <h3 class="wp-block-heading">Word of mouth </h3> <p>Don’t underestimate the power of word of mouth in getting more attendees to your event.</p> <p>Think about it: If every person currently attending gets just one other person to come, you’ve doubled your attendance.</p> <p>To encourage this spontaneous, organic outreach, you’ll need to find a way to incentivize those who already have tickets or are about to buy them to invite others. For example, you might run a cash-back offer, where for every successful invite an attendee makes, they earn a small amount of cash in return. If they bring enough new people in, they could end up getting their tickets for free!</p> </div> <div class="wp-block-group c-fw__intro-paragraph has-foreground-color has-text-color has-link-color wp-elements-974df05956e93a6fae2b4e1860aa0933 is-layout-constrained wp-block-group-is-layout-constrained" style="margin-top:30px;margin-bottom:30px"> <h2 class="wp-block-heading" id="event-marketing-tips">Bring it all together with these seven tips for successful event marketing</h2> <div class="wp-block-buttons c-cg__tabs-innerlink is-layout-flex wp-block-buttons-is-layout-flex" style="margin-bottom:32px"> <div class="wp-block-button has-custom-font-size" style="font-size:15px"><a class="wp-block-button__link has-core-orange-color has-text-color has-background has-link-color wp-element-button" href="https://www.eventbrite.com/blog/event-planning-tips-ds00/" style="background-color:#feedea" target="_blank" rel="noreferrer noopener"><img decoding="async" class="wp-image-427422" style="width: 32px;" src="https://www.eventbrite.com/blog/wp-content/uploads/2024/06/Star-Illustration.svg" alt="Star Illustration"><strong>Event Planning Tips</strong></a></div> <div class="wp-block-button has-custom-font-size" style="font-size:15px"><a class="wp-block-button__link has-core-orange-color has-text-color has-background has-link-color wp-element-button" href="https://www.eventbrite.com/blog/event-marketing-sell-out/" style="background-color:#feedea" target="_blank" rel="noreferrer noopener"><img decoding="async" class="wp-image-427422" style="width: 32px;" src="https://www.eventbrite.com/blog/wp-content/uploads/2024/06/Star-Illustration.svg" alt="Star Illustration"><strong> Sell Out Your Event</strong></a></div> <div class="wp-block-button has-custom-font-size" style="font-size:15px"><a class="wp-block-button__link has-core-orange-color has-text-color has-background has-link-color wp-element-button" href="https://www.eventbrite.com/blog/event-video-examples-ds00/" style="background-color:#feedea" target="_blank" rel="noreferrer noopener"><img decoding="async" class="wp-image-427422" style="width: 32px;" src="https://www.eventbrite.com/blog/wp-content/uploads/2024/06/Star-Illustration.svg" alt="Star Illustration"><strong> Event Video Examples</strong></a></div> <div class="wp-block-button has-custom-font-size" style="font-size:15px"><a class="wp-block-button__link has-core-orange-color has-text-color has-background has-link-color wp-element-button" href="https://www.eventbrite.com/blog/event-pr-ds00/" style="background-color:#feedea" target="_blank" rel="noreferrer noopener"><img decoding="async" class="wp-image-427422" style="width: 32px;" src="https://www.eventbrite.com/blog/wp-content/uploads/2024/06/Star-Illustration.svg" alt="Star Illustration"><strong> Event PR</strong></a></div> <div class="wp-block-button has-custom-font-size" style="font-size:15px"><a class="wp-block-button__link has-core-orange-color has-text-color has-background has-link-color wp-element-button" href="https://www.eventbrite.com/blog/how-to-sell-event-tickets/" style="background-color:#feedea" target="_blank" rel="noreferrer noopener"><img decoding="async" class="wp-image-427422" style="width: 32px;" src="https://www.eventbrite.com/blog/wp-content/uploads/2024/06/Star-Illustration.svg" alt="Star Illustration"><strong> How to Sell Event Tickets</strong></a></div> <div class="wp-block-button has-custom-font-size" style="font-size:15px"><a class="wp-block-button__link has-core-orange-color has-text-color has-background has-link-color wp-element-button" href="https://www.eventbrite.com/blog/qr-codes-for-events-ds00/" style="background-color:#feedea" target="_blank" rel="noreferrer noopener"><img decoding="async" class="wp-image-427422" style="width: 32px;" src="https://www.eventbrite.com/blog/wp-content/uploads/2024/06/Star-Illustration.svg" alt="Star Illustration"><strong> How to Use QR Codes for Events</strong></a></div> </div> <h3 class="wp-block-heading">1. Establish your event’s marketing budget</h3> <p>Without an understanding of every dollar you’re spending, you’re setting yourself up to go over budget.</p> <p>To establish your marketing budget, you need to:</p> <ul class="wp-block-list"> <li>Clarify your event budget strategy</li> <li>Map specific expenses in your marketing budget</li> <li>Master budget best practices and how you’ll calculate ROI</li> <li>Craft your <a href="https://www.eventbrite.com/blog/academy/the-event-budget-template-you-need-to-keep-on-track/" target="_blank" rel="noreferrer noopener">event marketing budget template</a></li> </ul> <h3 class="wp-block-heading">2. Start your SEO event marketing efforts</h3> <p>If your event is far enough in the future, leverage SEO to market your event. There are six concrete steps you can take to implement SEO in your marketing:</p> <ul class="wp-block-list"> <li>Keyword research</li> <li>Optimize your event title and description with keywords and need-to-know information</li> <li>Create quality content like blog posts, interviews with speakers/performers, behind-the-scenes looks at your event</li> <li>Build quality backlinks. Reach out to influencers, industry blogs, local event calendars, and partners or sponsors to get links to your event page.</li> <li>Leverage social media to help increase your visibility and drive traffic to your event page</li> <li>Monitor your results through tools like Google Analytics and Google Search Console. Look at metrics like organic search traffic and rankings for your target keywords to evaluate your performance and adjust your strategy as needed</li> </ul> <h3 class="wp-block-heading">3. Create targeted ads</h3> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture> <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image10-preview-30x14.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image10-preview-30x14.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image10-preview-30x14.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image10-preview-30x14.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image10-preview-30x14.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image10-preview-30x14.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image10-preview-30x14.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image10-preview-30x14.avif 1009w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image10-300x149.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image10-500x248.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image10-540x268.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image10-600x297.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image10-720x357.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image10-768x381.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image10-960x476.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image10.avif 1009w" sizes="100vw"></source><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image10-preview-30x14.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image10-preview-30x14.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image10-preview-30x14.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image10-preview-30x14.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image10-preview-30x14.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image10-preview-30x14.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image10-preview-30x14.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image10-preview-30x14.webp 1009w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image10-300x149.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image10-500x248.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image10-540x268.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image10-600x297.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image10-720x357.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image10-768x381.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image10-960x476.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image10.webp 1009w" sizes="100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image10-preview-30x14.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image10.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image10-preview-30x14.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image10-preview-30x14.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image10-preview-30x14.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image10-preview-30x14.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image10-preview-30x14.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image10-preview-30x14.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image10-preview-30x14.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image10-preview-30x14.png 1009w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image10-300x149.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image10-500x248.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image10-540x268.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image10-600x297.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image10-720x357.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image10-768x381.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image10-960x476.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/02/image10.png 1009w" sizes="100vw" alt="Table showing three audience types" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-406775"> </picture> </figure></div> <p>You have a solid list of people who’ve purchased tickets to your events in the past. You want to find more people<em> just like that </em>on Facebook, Twitter, and Pinterest.</p> <p>These platforms have the technology to help you find lookalike audiences — people who match your buyer profile in terms of demographics, geography, stated interests, and online behavior. Using their algorithms and automated tools, you can <a href="https://www.eventbrite.com/blog/asset/audience-targeting-101/" target="_blank" rel="noreferrer noopener">create event ads targeting those exact people</a>.</p> <h3 class="wp-block-heading">4. Leverage influencer marketing</h3> <p>Partnering with influencers in your industry can help you reach a wider audience and build credibility for your event. Engage them to promote your event on their own social media channels and even speak or participate in the event itself.</p> <p>But reaching a new audience won’t help if their audience isn’t your target audience, so you need to choose wisely. You need to make sure they have a track record of engaging their audience, so check that they don’t just have thousands of followers but also quality engagement (check out comments on their posts, shares, etc.).</p> <p><strong><a href="https://www.eventbrite.com/l/micro-influencer-event-marketing-guide/" target="_blank" rel="noreferrer noopener">Get expert insights on using micro-influencers to supercharge your event marketing</a>.</strong></p> <h3 class="wp-block-heading">5. Maximize PR opportunities</h3> <p>PR stands for “public relations,” and good PR is essential to spreading the word about your event. While advertising on social media and other platforms can be effective, there’s a whole network of news outlets and publications that you can use to inform people about your event—and, simultaneously, your brand.</p> <h3 class="wp-block-heading">6. Follow up with attendees</h3> <p>Once your event is over, don’t be lulled into thinking your work is done. This is the time to follow up with your attendees to find out what marketing efforts they responded to, and determine which campaigns you can skip next time. <a href="https://www.eventbrite.com/blog/survey-questions-virtual-event-ds00/" target="_blank" rel="noreferrer noopener">Surveys are a convenient and unobtrusive method</a>—be sure your guests include an email address when they register for your event, so you can communicate with them afterward.</p> <h3 class="wp-block-heading">7. Track your event marketing efforts</h3> <p>Once you’ve planned your event and rolled out promotions, it’s time to gather data and track your progress. So where can you find the information you need? Here are three places to begin your search:</p> <ul class="wp-block-list"> <li><strong>Event technology</strong>: Your ticketing partner, event app, and CRM can help you capture information like the number of tickets/registrations sold, revenue from sales, and more. </li> <li><strong>Social media</strong>: Pull data from each platform’s metrics dashboard to help you determine the effectiveness of your campaigns, and decide which social media platforms are yielding the best ROI.</li> <li><strong>Event surveys</strong>: Send out pre-and post-event surveys to gauge satisfaction and to learn more about your attendees.</li> </ul> </div> <div class="wp-block-group c-fw__intro-paragraph has-grey-100-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained" style="padding-top:0px;padding-bottom:10px"> <h2 class="wp-block-heading" id="advanced-event-marketing">Advanced marketing techniques if you’re ready to level up</h2> <div class="wp-block-buttons c-cg__tabs-innerlink is-layout-flex wp-block-buttons-is-layout-flex" style="margin-bottom:32px"> <div class="wp-block-button has-custom-font-size" style="font-size:15px"><a class="wp-block-button__link has-core-orange-color has-text-color has-background has-link-color wp-element-button" href="https://www.eventbrite.com/blog/experiential-marketing-definition-ds00/" style="background-color:#feedea" target="_blank" rel="noreferrer noopener"><img decoding="async" class="wp-image-427433" style="width: 32px;" src="https://www.eventbrite.com/blog/wp-content/uploads/2024/06/Rocket-Illustration.svg" alt="Rocket Illustration"><strong>Experiential Marketing</strong></a></div> <div class="wp-block-button has-custom-font-size" style="font-size:15px"><a class="wp-block-button__link has-core-orange-color has-text-color has-background has-link-color wp-element-button" href="https://www.eventbrite.com/blog/big-data-for-event-marketing/" style="background-color:#feedea"><img decoding="async" class="wp-image-427433" style="width: 32px;" src="https://www.eventbrite.com/blog/wp-content/uploads/2024/06/Rocket-Illustration.svg" alt="Rocket Illustration"><strong> Big Data</strong></a></div> <div class="wp-block-button has-custom-font-size" style="font-size:15px"><a class="wp-block-button__link has-core-orange-color has-text-color has-background has-link-color wp-element-button" href="https://www.eventbrite.com/blog/boost-marketing-multi-event-ads/" style="background-color:#feedea" target="_blank" rel="noreferrer noopener"><img decoding="async" class="wp-image-427433" style="width: 32px;" src="https://www.eventbrite.com/blog/wp-content/uploads/2024/06/Rocket-Illustration.svg" alt="Rocket Illustration"><strong> Multi-Event Ads</strong></a></div> <div class="wp-block-button has-custom-font-size" style="font-size:15px"><a class="wp-block-button__link has-core-orange-color has-text-color has-background has-link-color wp-element-button" href="https://www.eventbrite.com/blog/advanced-event-promotions-ds00/" style="background-color:#feedea" target="_blank" rel="noreferrer noopener"><img decoding="async" class="wp-image-427433" style="width: 32px;" src="https://www.eventbrite.com/blog/wp-content/uploads/2024/06/Rocket-Illustration.svg" alt="Rocket Illustration"><strong> Advanced Ad Promotion</strong></a></div> <div class="wp-block-button has-custom-font-size" style="font-size:15px"><a class="wp-block-button__link has-core-orange-color has-text-color has-background has-link-color wp-element-button" href="https://www.eventbrite.com/blog/expert-email-marketing/" style="background-color:#feedea" target="_blank" rel="noreferrer noopener"><img decoding="async" class="wp-image-427433" style="width: 32px;" src="https://www.eventbrite.com/blog/wp-content/uploads/2024/06/Rocket-Illustration.svg" alt="Rocket Illustration"><strong> Expert Email Marketing Tips</strong></a></div> <div class="wp-block-button has-custom-font-size" style="font-size:15px"><a class="wp-block-button__link has-core-orange-color has-text-color has-background has-link-color wp-element-button" href="https://www.eventbrite.com/blog/academy/the-event-organizers-guide-to-paid-social-media-advertising/" style="background-color:#feedea" target="_blank" rel="noreferrer noopener"><img decoding="async" class="wp-image-427433" style="width: 32px;" src="https://www.eventbrite.com/blog/wp-content/uploads/2024/06/Rocket-Illustration.svg" alt="Rocket Illustration"><strong> Paid Social Promotion for Events</strong></a></div> </div> <p>Ready to move past the basics and dig into even more advanced ways to market your event? You can increase your marketing efforts’ impact with these advanced marketing techniques. They might require a little more elbow grease but can pay off in the long term.</p> <ul class="wp-block-list"> <li><strong>Remarketing:</strong> When creating ads for people who have visited your website, including ad copy that references their prior visit creates a more personal connection, fostering greater brand loyalty.</li> <li><strong>Video:</strong> Record panels, speakers, and interviews that you can repurpose and reshare afterward to keep the event and brand front-of-mind for attendees and potential customers.</li> <li><strong>Co-creation:</strong> Get attendees involved in the process of planning event content and creating content. This gives them a greater connection to your event and can reduce no-shows.</li> <li><strong>Space planning:</strong> Use near field communication (<a href="https://business.adobe.com/blog/perspectives/5-ways-nfc-technology-can-fine-tune-your-marketing#:~:text=Near%20field%20communication%20(NFC)%20technology,customers%20who%20have%20opted%20in." target="_blank" rel="noreferrer noopener">NFC</a>) and mobile apps to track the movements of attendees, and find out what they visited and engaged with the most, so you can make adjustments to your next event.</li> <li><strong>Experiences:</strong> Work on <a href="https://www.eventbrite.com/blog/experiential-marketing-definition-ds00/" target="_blank" rel="noreferrer noopener">planning an immersive experience</a> that attendees can lose themselves in—something they won’t forget and will talk about for years to come.</li> </ul> </div> <div class="wp-block-group article-cta is-layout-flow wp-block-group-is-layout-flow" style="padding-top:32px;padding-bottom:32px"> <h2 class="wp-block-heading" id="event-marketing-examples">Event marketing examples from your fellow organizers</h2> </div> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture> <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Duck-Club-Concert-Attendees-preview-29x22.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Duck-Club-Concert-Attendees-preview-29x22.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Duck-Club-Concert-Attendees-preview-29x22.avif 531w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Duck-Club-Concert-Attendees-300x226.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Duck-Club-Concert-Attendees-500x377.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Duck-Club-Concert-Attendees.avif 531w" sizes="100vw"></source><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Duck-Club-Concert-Attendees-preview-29x22.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Duck-Club-Concert-Attendees-preview-29x22.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Duck-Club-Concert-Attendees-preview-29x22.webp 531w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Duck-Club-Concert-Attendees-300x226.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Duck-Club-Concert-Attendees-500x377.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Duck-Club-Concert-Attendees.webp 531w" sizes="100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Duck-Club-Concert-Attendees-preview-29x22.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Duck-Club-Concert-Attendees.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Duck-Club-Concert-Attendees-preview-29x22.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Duck-Club-Concert-Attendees-preview-29x22.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Duck-Club-Concert-Attendees-preview-29x22.png 531w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Duck-Club-Concert-Attendees-300x226.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Duck-Club-Concert-Attendees-500x377.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Duck-Club-Concert-Attendees.png 531w" sizes="100vw" alt="Duck Club Concert Attendees" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-405989"> </picture> </figure> <p style="font-size:18px;line-height:1.55"><strong><a href="https://www.eventbrite.com/blog/asset/seo-marketing-for-events-the-complete-guide/" data-type="link" data-id="https://www.eventbrite.com/blog/asset/seo-marketing-for-events-the-complete-guide/">Eventbrite’s Tools Help Duck Club Make Better Ads</a></strong></p> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full is-resized size-full is-resized"> <picture style="width:264px;height:auto"> <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/05/0096-preview-30x20.webp 168w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/0096-preview-30x20.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/0096-preview-30x20.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/0096-preview-30x20.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/0096-preview-30x20.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/0096-preview-30x20.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/0096-preview-30x20.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/0096-preview-30x20.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/0096-preview-30x20.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/0096-preview-30x20.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/0096-preview-30x20.webp 2000w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2024/05/0096-168x117.webp 168w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/0096-300x200.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/0096-500x333.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/0096-540x360.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/0096-600x400.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/0096-720x480.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/0096-768x512.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/0096-960x640.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/0096-1140x760.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/0096-1536x1024.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/0096.webp 2000w" sizes="100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2024/05/0096-preview-30x20.jpg" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2024/05/0096.jpg" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/05/0096-preview-30x20.jpg 168w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/0096-preview-30x20.jpg 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/0096-preview-30x20.jpg 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/0096-preview-30x20.jpg 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/0096-preview-30x20.jpg 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/0096-preview-30x20.jpg 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/0096-preview-30x20.jpg 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/0096-preview-30x20.jpg 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/0096-preview-30x20.jpg 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/0096-preview-30x20.jpg 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/0096-preview-30x20.jpg 2000w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2024/05/0096-168x117.jpg 168w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/0096-300x200.jpg 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/0096-500x333.jpg 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/0096-540x360.jpg 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/0096-600x400.jpg 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/0096-720x480.jpg 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/0096-768x512.jpg 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/0096-960x640.jpg 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/0096-1140x760.jpg 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/0096-1536x1024.jpg 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/0096.jpg 2000w" sizes="100vw" alt="Revellers hold their hands in the air at an Aykut event" style="width:264px;height:auto" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-423921"> </picture> </figure> <p style="font-size:18px;line-height:1.55"><a href="https://www.eventbrite.com/blog/aykut-events/" target="_blank" rel="noreferrer noopener"><strong>Aykut Achieves <strong>488% ROAS</strong></strong> <strong>With Eventbrite Ads</strong></a></p> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full is-resized size-full is-resized"> <picture style="width:271px;height:auto"> <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Mamas-Nightmarket-Attendees-Smiling-at-Camera-preview-29x19.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Mamas-Nightmarket-Attendees-Smiling-at-Camera-preview-29x19.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Mamas-Nightmarket-Attendees-Smiling-at-Camera-preview-29x19.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Mamas-Nightmarket-Attendees-Smiling-at-Camera-preview-29x19.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Mamas-Nightmarket-Attendees-Smiling-at-Camera-preview-29x19.avif 616w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Mamas-Nightmarket-Attendees-Smiling-at-Camera-300x195.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Mamas-Nightmarket-Attendees-Smiling-at-Camera-500x325.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Mamas-Nightmarket-Attendees-Smiling-at-Camera-540x351.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Mamas-Nightmarket-Attendees-Smiling-at-Camera-600x390.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Mamas-Nightmarket-Attendees-Smiling-at-Camera.avif 616w" sizes="100vw"></source><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Mamas-Nightmarket-Attendees-Smiling-at-Camera-preview-29x19.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Mamas-Nightmarket-Attendees-Smiling-at-Camera-preview-29x19.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Mamas-Nightmarket-Attendees-Smiling-at-Camera-preview-29x19.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Mamas-Nightmarket-Attendees-Smiling-at-Camera-preview-29x19.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Mamas-Nightmarket-Attendees-Smiling-at-Camera-preview-29x19.webp 616w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Mamas-Nightmarket-Attendees-Smiling-at-Camera-300x195.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Mamas-Nightmarket-Attendees-Smiling-at-Camera-500x325.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Mamas-Nightmarket-Attendees-Smiling-at-Camera-540x351.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Mamas-Nightmarket-Attendees-Smiling-at-Camera-600x390.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Mamas-Nightmarket-Attendees-Smiling-at-Camera.webp 616w" sizes="100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Mamas-Nightmarket-Attendees-Smiling-at-Camera-preview-29x19.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Mamas-Nightmarket-Attendees-Smiling-at-Camera.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Mamas-Nightmarket-Attendees-Smiling-at-Camera-preview-29x19.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Mamas-Nightmarket-Attendees-Smiling-at-Camera-preview-29x19.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Mamas-Nightmarket-Attendees-Smiling-at-Camera-preview-29x19.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Mamas-Nightmarket-Attendees-Smiling-at-Camera-preview-29x19.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Mamas-Nightmarket-Attendees-Smiling-at-Camera-preview-29x19.png 616w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Mamas-Nightmarket-Attendees-Smiling-at-Camera-300x195.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Mamas-Nightmarket-Attendees-Smiling-at-Camera-500x325.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Mamas-Nightmarket-Attendees-Smiling-at-Camera-540x351.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Mamas-Nightmarket-Attendees-Smiling-at-Camera-600x390.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Mamas-Nightmarket-Attendees-Smiling-at-Camera.png 616w" sizes="100vw" alt="Mama's Nightmarket Attendees Smiling at Camera" style="width:271px;height:auto" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-405859"> </picture> </figure> <p style="font-size:18px;line-height:1.55"><strong><a href="https://www.eventbrite.com/blog/mamas-nightmarket-growth-in-ticket-sales-eventbrite/" target="_blank" rel="noreferrer noopener">MAMA’s Nightmarket Sees 92% Growth in Ticket Sales</a></strong></p> </div> </div> <div class="wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture> <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-scaled-preview-30x20.webp 168w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-scaled-preview-30x20.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-scaled-preview-30x20.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-scaled-preview-30x20.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-scaled-preview-30x20.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-scaled-preview-30x20.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-scaled-preview-30x20.webp 768w, 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alturl="https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-scaled.jpg" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-scaled-preview-30x20.jpg 168w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-scaled-preview-30x20.jpg 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-scaled-preview-30x20.jpg 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-scaled-preview-30x20.jpg 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-scaled-preview-30x20.jpg 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-scaled-preview-30x20.jpg 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-scaled-preview-30x20.jpg 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-scaled-preview-30x20.jpg 960w, 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href="https://www.eventbrite.com/blog/in-todo-craft-fair/" target="_blank" rel="noreferrer noopener">Learn About In Todo Craft Fair’s Vendor Community</a></strong></p> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture> <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2018/03/image1-min-preview-30x16.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2018/03/image1-min-preview-30x16.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2018/03/image1-min-preview-30x16.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2018/03/image1-min-preview-30x16.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2018/03/image1-min-preview-30x16.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2018/03/image1-min-preview-30x16.webp 768w, 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1076w, https://www.eventbrite.com/blog/wp-content/uploads/2022/06/0515_Trap_Yoga_Bae_023-1-1-844x505.jpg 844w, https://www.eventbrite.com/blog/wp-content/uploads/2022/06/0515_Trap_Yoga_Bae_023-1-1-600x359.jpg 600w, https://www.eventbrite.com/blog/wp-content/uploads/2022/06/0515_Trap_Yoga_Bae_023-1-1-500x299.jpg 500w" sizes="(max-width: 1509px) 100vw, 1509px"></figure> <p style="font-size:18px;line-height:1.55"><strong><a href="https://www.eventbrite.com/blog/category/my-event-full-life/" target="_blank" rel="noreferrer noopener">My Eventful Life: Inspiration From Top Organizers</a></strong></p> </div> </div> </div> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <style> .is-layout-constrained > .is-layout-constrained {max-width: var(--wp--style--global--content-size) !important;} mark {padding: 0;} /* remove padding to allow FW modules */ #post-single { padding: 0 0 !important; } /* adjust padding on mobile */ @media (max-width: 480px) { 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A digital marketing expert and a former music writer, she has a passion for live events of all types. Karli loves helping event organizers grow their audiences, particularly online, and enjoys supporting entrepreneurs and small business creators in realizing their dreams. 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