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class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> </div> </div> </article> <article id="post-9014729" class="article mb-5 post-9014729 post type-post status-publish format-standard has-post-thumbnail hentry category-articles-de tag-media-buyers-de tag-media-owners-de tag-streaming-tv-de"> <div class="container bg-white h-100"> <div class="row"> <div class="article-image p-3"> <a href="https://www.indexexchange.com/de/2024/10/21/streaming-tv-duration-based-reporting/"> <img width="540" height="540" src="https://s46182.pcdn.co/wp-content/uploads/2024/10/Duration-Based-Measurment-Blog-Header-540x540.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="Woman sitting on a couch, holding a remote and choosing content from her smart TV." decoding="async" /> </a> </div> <div class="article-content p-3"> <header class="entry-header"> <div class="d-flex justify-content-between"> <div class="post-tag text-uppercase mb-3">Artikel</div> <div class="post-tag text-uppercase mb-3">21 Oct, 2024</div> </div> <h2 class="entry-title"><a href="https://www.indexexchange.com/de/2024/10/21/streaming-tv-duration-based-reporting/" rel="bookmark">Leistungsmessung im Streaming-TV: Es ist an der Zeit, über Duration-Based Reporting nachzudenken</a></h2> </header> <div class="entry-content"> <p>Das programmatische Ökosystem hat sich rasant entwickelt, um die Werbeleistung im Streaming-TV durch Technologien wie OpenRTB 2.6 zu optimieren, das &#8230;</p> <a href="https://www.indexexchange.com/de/2024/10/21/streaming-tv-duration-based-reporting/" class="read-more">Weiterlesen<span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> </div> </div> </article> <article id="post-9014295" class="article mb-5 post-9014295 post type-post status-publish format-standard has-post-thumbnail hentry category-articles-de tag-life-at-index-de"> <div class="container bg-white h-100"> <div class="row"> <div class="article-image p-3"> <a href="https://www.indexexchange.com/de/2024/10/07/indexer-deib-kernteam-de/"> <img width="540" height="540" src="https://s46182.pcdn.co/wp-content/uploads/2024/09/MC-10988-0924-DEI-Core-Team-Blog-540x540.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="DEI&amp;B event at Index Exchange" decoding="async" loading="lazy" /> </a> </div> <div class="article-content p-3"> <header class="entry-header"> <div class="d-flex justify-content-between"> <div class="post-tag text-uppercase mb-3">Artikel</div> <div class="post-tag text-uppercase mb-3">07 Oct, 2024</div> </div> <h2 class="entry-title"><a href="https://www.indexexchange.com/de/2024/10/07/indexer-deib-kernteam-de/" rel="bookmark">Lernen Sie unsere Indexer kennen: Das DEI&amp;B-Kernteam</a></h2> </header> <div class="entry-content"> <p>Bei Index Exchange sind Vielfalt, Gleichberechtigung, Inklusion und Zugehörigkeit (DEI&amp;B) entscheidende Säulen für die Schaffung eines Umfelds, in dem jede &#8230;</p> <a href="https://www.indexexchange.com/de/2024/10/07/indexer-deib-kernteam-de/" class="read-more">Weiterlesen<span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> </div> </div> </article> <article id="post-9013843" class="article mb-5 post-9013843 post type-post status-publish format-standard has-post-thumbnail hentry category-articles-de tag-media-buyers-de tag-media-owners-de tag-web-and-display-de"> <div class="container bg-white h-100"> <div class="row"> <div class="article-image p-3"> <a href="https://www.indexexchange.com/de/2024/09/26/was-googles-kartellrechtsverfahren-fuer-die-ad-tech-branche-bedeutet/"> <img width="540" height="540" src="https://s46182.pcdn.co/wp-content/uploads/2024/09/MC-10841-0924-blog-google-trial-explainer-540x540.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="Gavel on wooden table" decoding="async" loading="lazy" /> </a> </div> <div class="article-content p-3"> <header class="entry-header"> <div class="d-flex justify-content-between"> <div class="post-tag text-uppercase mb-3">Artikel</div> <div class="post-tag text-uppercase mb-3">26 Sep, 2024</div> </div> <h2 class="entry-title"><a href="https://www.indexexchange.com/de/2024/09/26/was-googles-kartellrechtsverfahren-fuer-die-ad-tech-branche-bedeutet/" rel="bookmark">Was Googles Kartellrechtsverfahren für die Ad-Tech-Branche bedeutet</a></h2> </header> <div class="entry-content"> <p>Videotranskript&nbsp; Ich bin gerade aus Virginia zurückgekehrt, wo Andrew Casale, CEO von Index Exchange, am Eröffnungstag des Kartellverfahrens des US-Justizministeriums &#8230;</p> <a href="https://www.indexexchange.com/de/2024/09/26/was-googles-kartellrechtsverfahren-fuer-die-ad-tech-branche-bedeutet/" class="read-more">Weiterlesen<span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> </div> </div> </article> <article id="post-9015672" class="article mb-5 post-9015672 post type-post status-publish format-standard has-post-thumbnail hentry category-articles-de tag-engineering-bei-index-exchange"> <div class="container bg-white h-100"> <div class="row"> <div class="article-image p-3"> <a href="https://www.indexexchange.com/de/2024/08/28/behind-the-tech-entwicklung-der-index-marketplaces/"> <img width="540" height="540" src="https://s46182.pcdn.co/wp-content/uploads/2024/08/behind-the-tech-blog-header-v2-540x540.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="Index Exchange colleagues gathered around laptop" decoding="async" loading="lazy" /> </a> </div> <div class="article-content p-3"> <header class="entry-header"> <div class="d-flex justify-content-between"> <div class="post-tag text-uppercase mb-3">Artikel</div> <div class="post-tag text-uppercase mb-3">28 Aug, 2024</div> </div> <h2 class="entry-title"><a href="https://www.indexexchange.com/de/2024/08/28/behind-the-tech-entwicklung-der-index-marketplaces/" rel="bookmark">Behind the Tech: Entwicklung der Index Marketplaces</a></h2> </header> <div class="entry-content"> <p>In unserer Blogserie „Behind the Tech“ tauchen wir in die Gedankenwelt unseres Engineering Teams ein, um einen Blick hinter die &#8230;</p> <a href="https://www.indexexchange.com/de/2024/08/28/behind-the-tech-entwicklung-der-index-marketplaces/" class="read-more">Weiterlesen<span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> </div> </div> </article> <article id="post-9012765" class="article mb-5 post-9012765 post type-post status-publish format-standard has-post-thumbnail hentry category-articles-de tag-media-buyers-de tag-media-owners-de tag-streaming-tv-de"> <div class="container bg-white h-100"> <div class="row"> <div class="article-image p-3"> <a href="https://www.indexexchange.com/de/2024/08/14/die-neue-aera-der-live-event-werbung-im-streaming/"> <img width="540" height="540" src="https://s46182.pcdn.co/wp-content/uploads/2024/08/MC-10493-0824-Blog-New-Era-of-Live-Event-Advertising-in-Streaming-1-540x540.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="The New Era of Live Event Advertising in Streaming" decoding="async" loading="lazy" /> </a> </div> <div class="article-content p-3"> <header class="entry-header"> <div class="d-flex justify-content-between"> <div class="post-tag text-uppercase mb-3">Artikel</div> <div class="post-tag text-uppercase mb-3">14 Aug, 2024</div> </div> <h2 class="entry-title"><a href="https://www.indexexchange.com/de/2024/08/14/die-neue-aera-der-live-event-werbung-im-streaming/" rel="bookmark">Die neue Ära der Live-Event-Werbung im Streaming</a></h2> </header> <div class="entry-content"> <p>In den letzten Jahren hat sich die Landschaft der Live-Event-Werbung stark verändert. Immer mehr Zuschauer entscheiden sich für Streaming-Plattformen anstelle &#8230;</p> <a href="https://www.indexexchange.com/de/2024/08/14/die-neue-aera-der-live-event-werbung-im-streaming/" class="read-more">Weiterlesen<span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> </div> </div> </article> <article id="post-9012764" class="article mb-5 post-9012764 post type-post status-publish format-standard has-post-thumbnail hentry category-articles-de tag-exchange-quality-de tag-media-buyers-de tag-web-and-display-de"> <div class="container bg-white h-100"> <div class="row"> <div class="article-image p-3"> <a href="https://www.indexexchange.com/de/2024/07/23/abschaffung-mfa-websites-werbetreibende-kampagnen-schuetzen-koennen/"> <img width="540" height="540" src="https://s46182.pcdn.co/wp-content/uploads/2024/08/MC-10297-0724-Header-Image-for-Blog-Eliminating-MFA-How-Marketers-Can-Protect-Campaigns-and-Ensure-Quality-Ad-Placements-540x540.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="Co-workers looking at a laptop" decoding="async" loading="lazy" /> </a> </div> <div class="article-content p-3"> <header class="entry-header"> <div class="d-flex justify-content-between"> <div class="post-tag text-uppercase mb-3">Artikel</div> <div class="post-tag text-uppercase mb-3">23 Jul, 2024</div> </div> <h2 class="entry-title"><a href="https://www.indexexchange.com/de/2024/07/23/abschaffung-mfa-websites-werbetreibende-kampagnen-schuetzen-koennen/" rel="bookmark">Abschaffung von MFA Websites: Wie Werbetreibende Kampagnen schützen können</a></h2> </header> <div class="entry-content"> <p>Während die Werbeindustrie die Notwendigkeit der Abschaffung von MFA Websites (Made-for-Advertising) immer stärker betont, fragen sich viele Werbetreibende, was sie &#8230;</p> <a href="https://www.indexexchange.com/de/2024/07/23/abschaffung-mfa-websites-werbetreibende-kampagnen-schuetzen-koennen/" class="read-more">Weiterlesen<span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> </div> </div> </article> <article id="post-9012739" class="article mb-5 post-9012739 post type-post status-publish format-standard has-post-thumbnail hentry category-articles-de tag-addressability-de tag-media-buyers-de tag-media-owners-de tag-web-and-display-de"> <div class="container bg-white h-100"> <div class="row"> <div class="article-image p-3"> <a href="https://www.indexexchange.com/de/2024/07/11/erkenntnisse-unseren-privacy-sandbox-tests/"> <img width="540" height="540" src="https://s46182.pcdn.co/wp-content/uploads/2024/08/MC-10139-Privacy-Sandbox-testing-blog-post-Header-V2-1-540x540.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="Insights from Our Privacy Sandbox Testing" decoding="async" loading="lazy" /> </a> </div> <div class="article-content p-3"> <header class="entry-header"> <div class="d-flex justify-content-between"> <div class="post-tag text-uppercase mb-3">Artikel</div> <div class="post-tag text-uppercase mb-3">11 Jul, 2024</div> </div> <h2 class="entry-title"><a href="https://www.indexexchange.com/de/2024/07/11/erkenntnisse-unseren-privacy-sandbox-tests/" rel="bookmark">Erkenntnisse aus unseren Privacy Sandbox-Tests</a></h2> </header> <div class="entry-content"> <p>Seit Google im Januar die Third Party Cookies für 1 % des Chrome-Traffics deaktiviert hat, haben wir fleißig die Protected &#8230;</p> <a href="https://www.indexexchange.com/de/2024/07/11/erkenntnisse-unseren-privacy-sandbox-tests/" class="read-more">Weiterlesen<span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> </div> </div> </article> <article id="post-9012738" class="article mb-5 post-9012738 post type-post status-publish format-standard has-post-thumbnail hentry category-articles-de tag-addressability-de tag-media-buyers-de tag-media-owners-de tag-product-news-de"> <div class="container bg-white h-100"> <div class="row"> <div class="article-image p-3"> <a href="https://www.indexexchange.com/de/2024/06/26/entfesseln-sie-die-macht-der-curation-mit-index-marketplaces/"> <img width="540" height="540" src="https://s46182.pcdn.co/wp-content/uploads/2024/08/unlocking-power-curation-header-540x540.png" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" decoding="async" loading="lazy" /> </a> </div> <div class="article-content p-3"> <header class="entry-header"> <div class="d-flex justify-content-between"> <div class="post-tag text-uppercase mb-3">Artikel</div> <div class="post-tag text-uppercase mb-3">26 Jun, 2024</div> </div> <h2 class="entry-title"><a href="https://www.indexexchange.com/de/2024/06/26/entfesseln-sie-die-macht-der-curation-mit-index-marketplaces/" rel="bookmark">Entfesseln Sie die Macht der Curation mit Index Marketplaces</a></h2> </header> <div class="entry-content"> <p>Da sich der Anzeigeneinkauf immer mehr in Richtung Curation verlagert, schaffen Index Marketplaces einen neuen Ansatz für programmatische Umsetzungen: ein &#8230;</p> <a href="https://www.indexexchange.com/de/2024/06/26/entfesseln-sie-die-macht-der-curation-mit-index-marketplaces/" class="read-more">Weiterlesen<span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 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