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class="yad-dsk-banner-ad-g wp-block-the-wrap-ad"></div> <div id="primary" class="content-area"> <main id="main" class="site-main"> <article> <header class="entry-header entry-header--single container container--content has-global-padding"> <h1 class="wp-block-post-title">Macy’s Thanksgiving Day Parade Broadcast Rights Leap to Potential $60 Million Price Tag for NBC | Report</h1> <p class="wp-block-the-wrap-subhed">The Peacock network has aired the annual event since 1953 and currently pays $20 million </p> <figure class="wp-block-post-featured-image"><img width="990" height="557" src="https://i0.wp.com/www.thewrap.com/wp-content/uploads/2024/11/ny-macys-day-parade.jpg?fit=990%2C557&ssl=1" class="attachment-the-wrap-theme-content-max size-the-wrap-theme-content-max wp-post-image" alt="2023 Macy's Thanksgiving Day Parade" style="object-fit:cover;" decoding="async" fetchpriority="high" srcset="https://i0.wp.com/www.thewrap.com/wp-content/uploads/2024/11/ny-macys-day-parade.jpg?w=1200&ssl=1 1200w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2024/11/ny-macys-day-parade.jpg?resize=300%2C169&ssl=1 300w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2024/11/ny-macys-day-parade.jpg?resize=1024%2C576&ssl=1 1024w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2024/11/ny-macys-day-parade.jpg?resize=768%2C432&ssl=1 768w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2024/11/ny-macys-day-parade.jpg?resize=320%2C180&ssl=1 320w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2024/11/ny-macys-day-parade.jpg?resize=640%2C360&ssl=1 640w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2024/11/ny-macys-day-parade.jpg?resize=380%2C214&ssl=1 380w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2024/11/ny-macys-day-parade.jpg?resize=760%2C428&ssl=1 760w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2024/11/ny-macys-day-parade.jpg?resize=394%2C222&ssl=1 394w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2024/11/ny-macys-day-parade.jpg?resize=788%2C444&ssl=1 788w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2024/11/ny-macys-day-parade.jpg?resize=778%2C438&ssl=1 778w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2024/11/ny-macys-day-parade.jpg?resize=976%2C549&ssl=1 976w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2024/11/ny-macys-day-parade.jpg?resize=990%2C557&ssl=1 990w" sizes="(max-width: 990px) 100vw, 990px" data-portal-copyright="TheWrap" data-has-syndication-rights="1"><figcaption>Credit: James Devaney/Getty Images</figcaption></figure> </header> <div class="content-wrapper--with-more-from"> <div class="content-wrapper content-wrapper--has-sidebar content-wrapper--content-max"> <div class="content-area"> <div class="entry-info wp-block-template-part"><div style="" class="wp-block-post-author" id=""><a href="https://www.thewrap.com/author/sharon-knollethewrap-com/" title="Posts by Sharon Knolle" class="author url fn" rel="author">Sharon Knolle</a></div> <div class="wp-block-post-date"><time datetime="2024-11-25T16:49:55-08:00">November 25, 2024 @ 4:49 PM</time></div> <div class="entry-info__social wp-block-template-part"> <nav aria-label="Social Media" class="social-share"> <h2 id="social-share-nav-heading" class="screen-reader-only">Share on Social Media</h2> <ul role="list" aria-labelledby="social-share-nav-heading" class="social-share__social-accounts"> <li><a href="https://www.facebook.com/sharer.php?u%20=%20https://www.thewrap.com/macys-thanksgiving-day-parade-nbc-broadcast-rights-contract-price/" class="wp-block-the-wrap-social-link"> <svg aria-hidden="true" focusable="false" width="8.06" height="14"><use href="#am-symbol-facebook"></use></svg> <span class="screen-reader-text">Share on Facebook</span> </a> </li> <li><a href="https://twitter.com/share?url%20=%20https://www.thewrap.com/macys-thanksgiving-day-parade-nbc-broadcast-rights-contract-price/" class="wp-block-the-wrap-social-link"> <svg aria-hidden="true" focusable="false" width="14" height="11.81"><use href="#am-symbol-twitter"></use></svg> <span class="screen-reader-text">Share on X (formerly Twitter)</span> </a> </li> <li><a href="https://www.linkedin.com/shareArticle?mini%20=%20true&url%20=%20https://www.thewrap.com/macys-thanksgiving-day-parade-nbc-broadcast-rights-contract-price/" class="wp-block-the-wrap-social-link"> <svg aria-hidden="true" focusable="false" width="14" height="14"><use href="#am-symbol-linkedin"></use></svg> <span class="screen-reader-text">Share on LinkedIn</span> </a> </li> <li><a href="mailto:?body%20=%20https://www.thewrap.com/macys-thanksgiving-day-parade-nbc-broadcast-rights-contract-price/&subject%20=%20Macy’s%20Thanksgiving%20Day%20Parade%20Broadcast%20Rights%20Leap%20to%20Potential%20$60%20Million%20Price%20Tag%20for%20NBC%20|%20Report" class="wp-block-the-wrap-social-link"> <svg aria-hidden="true" focusable="false" width="14" height="10"><use href="#am-symbol-email"></use></svg> <span class="screen-reader-text">Share on Email</span> </a> </li> </ul> </nav> </div> </div> <div class="entry-content container container--entry-content wp-block-post-content is-layout-flow wp-block-post-content-is-layout-flow"> <p>NBC is renegotiating the broadcast rights for the Macy’s Thanksgiving Day Parade, which may run as high as $60 million per year, three times the current price of $20 million, <a href="https://www.wsj.com/business/media/nbc-ready-to-pay-triple-to-gobble-up-thanksgiving-parade-broadcast-rights-e18fd95f">The Wall Street Journal reported Monday</a>.</p> <p>The Peacock network is said to be lining up a deal to keep the parade in place for the next 10 years. In 2023, the traditional live broadcast, which NBC has aired since 1953, drew 30 million viewers.</p> <div class="yad-mob-box-ad-a wp-block-the-wrap-ad--inline wp-block-the-wrap-ad"></div> <p>Reps for NBC and Macy’s did not immediately respond to TheWrap’s request for comment.</p> <div class="yad-dsk-box-ad-e wp-block-the-wrap-ad--inline wp-block-the-wrap-ad"></div> <p>In 2023, NBC earned $52 million in advertising for the parade, with the average commercial bringing in $865,000, according to advertising research and data firm <a href="https://www.guideline.ai/">Guideline</a>. This year, the average price per spot is nearly $900,000, WSJ reported. </p> <p>The cost of the production of the parade has also climbed in recent years due to the increase in celebrity appearances and fees, which can run up to six figures. The bill for this year’s broadcast is estimated to approach $7 million, up from $4 million a few years ago.</p> <div class="wp-block-the-wrap-read-more"> <div class="the-wrap-read-more__container"> <a class="the-wrap-read-more__image" href="https://www.thewrap.com/nbc-holiday-specials-2024/"> <img decoding="async" width="300" height="169" src="https://i0.wp.com/www.thewrap.com/wp-content/uploads/2021/11/Christmas-in-Rockefeller-Center.jpg?fit=300%2C169&ssl=1" class="attachment-medium size-medium" alt="Christmas in Rockefeller Center" srcset="https://i0.wp.com/www.thewrap.com/wp-content/uploads/2021/11/Christmas-in-Rockefeller-Center.jpg?w=1200&ssl=1 1200w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2021/11/Christmas-in-Rockefeller-Center.jpg?resize=300%2C169&ssl=1 300w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2021/11/Christmas-in-Rockefeller-Center.jpg?resize=1024%2C576&ssl=1 1024w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2021/11/Christmas-in-Rockefeller-Center.jpg?resize=768%2C432&ssl=1 768w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2021/11/Christmas-in-Rockefeller-Center.jpg?resize=298%2C168&ssl=1 298w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2021/11/Christmas-in-Rockefeller-Center.jpg?resize=936%2C527&ssl=1 936w" sizes="(max-width: 300px) 100vw, 300px" data-portal-copyright="TheWrap" data-has-syndication-rights="1"> </a> <div class="the-wrap-read-more__headline"> <strong>Read Next</strong><br> <a href="https://www.thewrap.com/nbc-holiday-specials-2024/">'Macy's Day Parade,' 'Christmas in Rockefeller Center,' Jimmy Fallon Special and More Headline NBC's Holiday Programming</a> </div> </div> </div> <p>Celebrities already booked for the 2024 parade include Jennifer Hudson, Kylie Minogue and Chloe Bailey, as well as “Pose” Emmy winner Billy Porter, “Dancing With the Stars” champ Charli D’Amelio, “Vanderpump Rules” star Ariana Madix and Coco Jones of “Bel-Air.”</p> <p>The event will also feature performances from original “Wicked” star Idina Menzel and rapper T-Pain, while “Glow” star Alison Brie will kick off the parade with a ribbon cutting.</p> <div class="yad-mob-box-ad-b wp-block-the-wrap-ad--inline wp-block-the-wrap-ad"></div> <p>“Today” hosts Savannah Guthrie, Hoda Kotb and Al Roker will return as emcees, and “The Tonight Show” host Jimmy Fallon and his house band The Roots are also set to make an appearance.<br></p> <div class="yad-dsk-box-ad-f wp-block-the-wrap-ad--inline wp-block-the-wrap-ad"></div> <div class="wp-block-the-wrap-read-more"> <div class="the-wrap-read-more__container"> <a class="the-wrap-read-more__image" href="https://www.thewrap.com/ariana-madix-jimmy-fallon-and-chloe-bailey-will-headline-the-macys-thanksgiving-day-parade/"> <img loading="lazy" decoding="async" width="300" height="169" src="https://i0.wp.com/www.thewrap.com/wp-content/uploads/2024/10/Macys.png?fit=300%2C169&ssl=1" class="attachment-medium size-medium" alt="Ariana Madix, Jimmy Fallon and Chloe Bailey will all appear at the 98th edition of the Macy's Thanksgiving Day Parade (Credit: Getty Images)" srcset="https://i0.wp.com/www.thewrap.com/wp-content/uploads/2024/10/Macys.png?w=1200&ssl=1 1200w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2024/10/Macys.png?resize=300%2C169&ssl=1 300w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2024/10/Macys.png?resize=1024%2C576&ssl=1 1024w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2024/10/Macys.png?resize=768%2C432&ssl=1 768w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2024/10/Macys.png?resize=320%2C180&ssl=1 320w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2024/10/Macys.png?resize=640%2C360&ssl=1 640w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2024/10/Macys.png?resize=380%2C214&ssl=1 380w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2024/10/Macys.png?resize=760%2C428&ssl=1 760w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2024/10/Macys.png?resize=394%2C222&ssl=1 394w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2024/10/Macys.png?resize=788%2C444&ssl=1 788w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2024/10/Macys.png?resize=778%2C438&ssl=1 778w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2024/10/Macys.png?resize=976%2C549&ssl=1 976w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2024/10/Macys.png?resize=990%2C557&ssl=1 990w" sizes="(max-width: 300px) 100vw, 300px" data-portal-copyright="TheWrap" data-has-syndication-rights="1"> </a> <div class="the-wrap-read-more__headline"> <strong>Read Next</strong><br> <a href="https://www.thewrap.com/ariana-madix-jimmy-fallon-and-chloe-bailey-will-headline-the-macys-thanksgiving-day-parade/">Ariana Madix, Jimmy Fallon and Chloe Bailey Will Headline the Macy’s Thanksgiving Day Parade</a> </div> </div> </div> <p></p></div><script type="text/javascript"> if (!window.Zephr) window.Zephr = {}; 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