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3.62434 14.3663C2.6072 13.3491 1.91452 12.0532 1.63389 10.6424C1.35326 9.23163 1.49729 7.7693 2.04776 6.44035C2.59824 5.11141 3.53043 3.97554 4.72646 3.17638C5.9225 2.37723 7.32865 1.95068 8.76711 1.95068L8.76711 9.22356H16.0401Z" stroke="#0161FE" stroke-width="1.11" stroke-linejoin="round"></path><mask id="path-2-inside-1_4992_2589" fill="white"><path d="M10.2222 0.903802C10.2222 0.678841 10.4047 0.495286 10.6293 0.507878C11.4452 0.553622 12.2486 0.736618 13.0054 1.05009C13.8878 1.41559 14.6896 1.9513 15.365 2.62665C16.0403 3.302 16.576 4.10376 16.9415 4.98614C17.255 5.74293 17.438 6.54632 17.4838 7.36223C17.4963 7.58684 17.3128 7.76936 17.0878 7.76936L10.6295 7.76936C10.4046 7.76936 10.2222 7.58699 10.2222 7.36203L10.2222 0.903802Z"></path></mask><path d="M10.2222 0.903802C10.2222 0.678841 10.4047 0.495286 10.6293 0.507878C11.4452 0.553622 12.2486 0.736618 13.0054 1.05009C13.8878 1.41559 14.6896 1.9513 15.365 2.62665C16.0403 3.302 16.576 4.10376 16.9415 4.98614C17.255 5.74293 17.438 6.54632 17.4838 7.36223C17.4963 7.58684 17.3128 7.76936 17.0878 7.76936L10.6295 7.76936C10.4046 7.76936 10.2222 7.58699 10.2222 7.36203L10.2222 0.903802Z" stroke="#0161FE" stroke-width="2.22" stroke-linejoin="round" mask="url(#path-2-inside-1_4992_2589)"></path></svg></div><div class="new-dropdown-link_copy"><div class="new-dropdown-link_title heading-style-h6">Data Platform</div><div class="new-dropdown-link_subtitle text-size-small">Unlock the power of data precision to confidently navigate the media landscape-backed by our unmatched, real-time market insights.</div></div><div class="new-dropdown-link_arrow"><svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 16 16" fill="none"><path d="M6.19531 5.13802L9.05731 8.00002L6.19531 10.862L7.13798 11.8047L10.9426 8.00002L7.13798 4.19535L6.19531 5.13802Z" fill="#0161FE"></path></svg></div></a><a href="/data-platform/data-platform-spend" class="new-dropdown-link is-small w-inline-block"><div class="new-dropdown-link_icon"><svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 18 18" fill="none"><path d="M1 1V17H17M16.1111 14.3333V17M12.5556 12.5556V17M9 9.88889V17M5.44444 12.5556V17" stroke="#0161FE" stroke-width="1.11111" stroke-linecap="round" stroke-linejoin="round"></path><path d="M1 8.11144C6.33333 8.11144 5.44444 3.66699 9 3.66699C12.5556 3.66699 11.6667 8.11144 17 8.11144" stroke="#0161FE" stroke-width="1.11111" stroke-linecap="round" stroke-linejoin="round"></path></svg></div><div class="new-dropdown-link_copy"><div class="new-dropdown-link_title heading-style-h6">Spend</div></div><div class="new-dropdown-link_arrow"><svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 16 16" fill="none"><path d="M6.19531 5.13802L9.05731 8.00002L6.19531 10.862L7.13798 11.8047L10.9426 8.00002L7.13798 4.19535L6.19531 5.13802Z" fill="#0161FE"></path></svg></div></a><a href="/data-platform/data-platform-pricing" class="new-dropdown-link is-small w-inline-block"><div class="new-dropdown-link_icon"><svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 18 18" fill="none"><path d="M1 1V17H17" stroke="#0161FE" stroke-width="1.11333" stroke-linecap="round" stroke-linejoin="round"></path><path d="M16.9991 1L11.6658 2.33333M10.8774 4.24444L13.3405 7.52889M12.5547 9.44444L8.11024 11.2222M4.55469 11.6667C4.55469 12.1382 4.74199 12.5903 5.07539 12.9237C5.40878 13.2571 5.86097 13.4444 6.33247 13.4444C6.80396 13.4444 7.25615 13.2571 7.58954 12.9237C7.92294 12.5903 8.11024 12.1382 8.11024 11.6667C8.11024 11.1952 7.92294 10.743 7.58954 10.4096C7.25615 10.0762 6.80396 9.88889 6.33247 9.88889C5.86097 9.88889 5.40878 10.0762 5.07539 10.4096C4.74199 10.743 4.55469 11.1952 4.55469 11.6667ZM8.11024 2.77778C8.11024 3.24927 8.29754 3.70146 8.63094 4.03486C8.96434 4.36825 9.41652 4.55556 9.88802 4.55556C10.3595 4.55556 10.8117 4.36825 11.1451 4.03486C11.4785 3.70146 11.6658 3.24927 11.6658 2.77778C11.6658 2.30628 11.4785 1.8541 11.1451 1.5207C10.8117 1.1873 10.3595 1 9.88802 1C9.41652 1 8.96434 1.1873 8.63094 1.5207C8.29754 1.8541 8.11024 2.30628 8.11024 2.77778ZM12.5547 9C12.5547 9.4715 12.742 9.92368 13.0754 10.2571C13.4088 10.5905 13.861 10.7778 14.3325 10.7778C14.804 10.7778 15.2561 10.5905 15.5895 10.2571C15.9229 9.92368 16.1102 9.4715 16.1102 9C16.1102 8.5285 15.9229 8.07632 15.5895 7.74292C15.2561 7.40952 14.804 7.22222 14.3325 7.22222C13.861 7.22222 13.4088 7.40952 13.0754 7.74292C12.742 8.07632 12.5547 8.5285 12.5547 9Z" stroke="#0161FE" stroke-width="1.11333" stroke-linecap="round" stroke-linejoin="round"></path></svg></div><div class="new-dropdown-link_copy"><div class="new-dropdown-link_title heading-style-h6">Pricing</div></div><div class="new-dropdown-link_arrow"><svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 16 16" fill="none"><path d="M6.19531 5.13802L9.05731 8.00002L6.19531 10.862L7.13798 11.8047L10.9426 8.00002L7.13798 4.19535L6.19531 5.13802Z" fill="#0161FE"></path></svg></div></a><a href="/data-platform/data-platform-reach" class="new-dropdown-link is-small w-inline-block"><div class="new-dropdown-link_icon"><svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 18 18" fill="none"><path d="M17.1594 7.9797C16.9099 6.1849 16.0772 4.52192 14.7897 3.24688C13.5021 1.97185 11.831 1.15548 10.0339 0.923529C8.42893 0.71468 6.798 0.982129 5.34381 1.69263C3.88962 2.40313 2.67632 3.52535 1.85472 4.91978M0.839844 10.0196C1.07581 11.718 1.83436 13.3009 3.01032 14.5488C4.18627 15.7967 5.72137 16.6478 7.40275 16.984C9.08413 17.3203 10.8285 17.1251 12.3939 16.4255C13.9594 15.7259 15.2684 14.5565 16.1394 13.0796" stroke="#0161FE" stroke-width="1.27497" stroke-linecap="round" stroke-linejoin="round"></path><path d="M15.1195 13.0782C15.1195 13.3487 15.2269 13.6081 15.4182 13.7994C15.6095 13.9907 15.8689 14.0982 16.1394 14.0982C16.41 14.0982 16.6694 13.9907 16.8607 13.7994C17.052 13.6081 17.1594 13.3487 17.1594 13.0782C17.1594 12.8077 17.052 12.5482 16.8607 12.357C16.6694 12.1657 16.41 12.0582 16.1394 12.0582C15.8689 12.0582 15.6095 12.1657 15.4182 12.357C15.2269 12.5482 15.1195 12.8077 15.1195 13.0782ZM0.839844 4.91841C0.839844 5.18892 0.947305 5.44836 1.13859 5.63964C1.32987 5.83092 1.5893 5.93838 1.85982 5.93838C2.13033 5.93838 2.38976 5.83092 2.58105 5.63964C2.77233 5.44836 2.87979 5.18892 2.87979 4.91841C2.87979 4.6479 2.77233 4.38846 2.58105 4.19718C2.38976 4.0059 2.13033 3.89844 1.85982 3.89844C1.5893 3.89844 1.32987 4.0059 1.13859 4.19718C0.947305 4.38846 0.839844 4.6479 0.839844 4.91841ZM5.93971 8.9983C5.93971 9.80984 6.26209 10.5881 6.83594 11.162C7.40978 11.7358 8.18809 12.0582 8.99963 12.0582C9.81117 12.0582 10.5895 11.7358 11.1633 11.162C11.7372 10.5881 12.0595 9.80984 12.0595 8.9983C12.0595 8.18676 11.7372 7.40846 11.1633 6.83461C10.5895 6.26077 9.81117 5.93838 8.99963 5.93838C8.18809 5.93838 7.40978 6.26077 6.83594 6.83461C6.26209 7.40846 5.93971 8.18676 5.93971 8.9983Z" stroke="#0161FE" stroke-width="1.27497" stroke-linecap="round" stroke-linejoin="round"></path></svg></div><div class="new-dropdown-link_copy"><div class="new-dropdown-link_title heading-style-h6">Reach</div></div><div class="new-dropdown-link_arrow"><svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 16 16" fill="none"><path d="M6.19531 5.13802L9.05731 8.00002L6.19531 10.862L7.13798 11.8047L10.9426 8.00002L7.13798 4.19535L6.19531 5.13802Z" fill="#0161FE"></path></svg></div></a><a id="w-node-_5646f83e-8e7a-904e-89ca-8b5a9cb5116b-9cb51124" href="/data-platform/data-platform-insight" class="new-dropdown-link is-small w-inline-block"><div class="new-dropdown-link_icon"><svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 18 18" fill="none"><path d="M9 11.6667H3.22222C2.63285 11.6667 2.06762 11.4325 1.65087 11.0158C1.23413 10.599 1 10.0338 1 9.44444C1 8.85507 1.23413 8.28984 1.65087 7.8731C2.06762 7.45635 2.63285 7.22222 3.22222 7.22222H3.66667M11.6667 9V14.7778C11.6667 15.3671 11.4325 15.9324 11.0158 16.3491C10.599 16.7659 10.0338 17 9.44444 17C8.85507 17 8.28984 16.7659 7.8731 16.3491C7.45635 15.9324 7.22222 15.3671 7.22222 14.7778V14.3333M9 6.33333H14.7778C15.3671 6.33333 15.9324 6.56746 16.3491 6.98421C16.7659 7.40095 17 7.96619 17 8.55556C17 9.14493 16.7659 9.71016 16.3491 10.1269C15.9324 10.5437 15.3671 10.7778 14.7778 10.7778H14.3333M6.33333 9V3.22222C6.33333 2.63285 6.56746 2.06762 6.98421 1.65087C7.40095 1.23413 7.96619 1 8.55556 1C9.14493 1 9.71016 1.23413 10.1269 1.65087C10.5437 2.06762 10.7778 2.63285 10.7778 3.22222V3.66667" stroke="#0161FE" stroke-width="1.11111" stroke-linecap="round" stroke-linejoin="round"></path></svg></div><div class="new-dropdown-link_copy"><div class="new-dropdown-link_title heading-style-h6">Insights</div></div><div class="new-dropdown-link_arrow"><svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 16 16" fill="none"><path d="M6.19531 5.13802L9.05731 8.00002L6.19531 10.862L7.13798 11.8047L10.9426 8.00002L7.13798 4.19535L6.19531 5.13802Z" fill="#0161FE"></path></svg></div></a></div><div id="w-node-_8833b7ff-bc54-0e07-59b7-89e436d3d5aa-9cb51124" class="dropdown-links_holder"><div id="w-node-_32775b15-54e2-2478-aa3b-4a0d7eb47827-9cb51124" class="dropdown-links is-outlined"><a id="w-node-_04dd1ffb-0ac3-38a9-3758-f8c838f64337-9cb51124" href="/planning-platform" class="new-dropdown-link w-inline-block"><div class="new-dropdown-link_icon"><svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 17 17" fill="none"><path d="M15.0605 10.4503L13.5605 8.95034C13.4668 8.8566 13.3396 8.80394 13.207 8.80394C13.0745 8.80394 12.9473 8.8566 12.8535 8.95034L8.20703 13.5968V15.8038H10.414L15.0605 11.1573C15.1543 11.0636 15.2069 10.9364 15.2069 10.8038C15.2069 10.6713 15.1543 10.5441 15.0605 10.4503ZM10 14.8038H9.20703V14.0108L11.707 11.5108L12.5 12.3038L10 14.8038ZM13.207 11.5968L12.414 10.8038L13.207 10.0108L14 10.8038L13.207 11.5968ZM15.207 2.80383H11.707V3.80383H13.5L9.70703 7.59684L7.56053 5.45033C7.46677 5.3566 7.33961 5.30394 7.20703 5.30394C7.07445 5.30394 6.9473 5.3566 6.85353 5.45033L3.20703 9.09684L3.91403 9.80384L7.20703 6.51083L9.35353 8.65733C9.4473 8.75107 9.57445 8.80373 9.70703 8.80373C9.83961 8.80373 9.96677 8.75107 10.0605 8.65733L14.207 4.51083V6.30383H15.207V2.80383Z" fill="#0161FE"></path><path d="M2.20703 1.80505H1.20703V14.8051C1.20703 15.0703 1.31239 15.3246 1.49992 15.5122C1.68746 15.6997 1.94181 15.8051 2.20703 15.8051H6.20703V14.8051H2.20703V1.80505Z" fill="#0161FE"></path></svg></div><div class="new-dropdown-link_copy"><div class="new-dropdown-link_title heading-style-h6">Planning Platform</div><div class="new-dropdown-link_subtitle text-size-small">Unleash the full potential of your media planning with effortless integration, real-time insights, and seamless collaboration-all in one dynamic platform.</div></div><div class="new-dropdown-link_arrow"><svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 16 16" fill="none"><path d="M6.19531 5.13802L9.05731 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heading-style-h6">Guideline Planning</div></div><div class="new-dropdown-link_arrow"><svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 16 16" fill="none"><path d="M6.19531 5.13802L9.05731 8.00002L6.19531 10.862L7.13798 11.8047L10.9426 8.00002L7.13798 4.19535L6.19531 5.13802Z" fill="#0161FE"></path></svg></div></a></div><a id="w-node-_5646f83e-8e7a-904e-89ca-8b5a9cb51177-9cb51124" href="/contact" class="new-dropdown-link-secondary w-inline-block"><div>Unlock the full potential of data-driven decisions for your media strategy</div><div class="button is-small is-new-nav"><div>Contact Us</div></div></a></div></div></div></nav></div><a href="/partners" class="new-nav_dropdown-toggle">Partners</a><div data-delay="750" data-hover="false" class="new-nav_dropdown w-dropdown"><div class="new-nav_dropdown-toggle w-dropdown-toggle"><div class="new-nav_dropdown-toggle-inner"><div>Use Cases<br/></div><div class="new-nav_dropdown-icon w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 17 16" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M11.362 6.19531L8.49998 9.05731L5.63798 6.19531L4.69531 7.13798L8.49998 10.9426L12.3046 7.13798L11.362 6.19531Z" fill="currentColor"/> </svg></div></div></div><nav class="new-nav_dropdown-list w-dropdown-list"><div class="new-nav_dropdown-pane"><div class="new-nav_dropdown-content"><div id="w-node-_5646f83e-8e7a-904e-89ca-8b5a9cb51189-9cb51124" class="dropdown-links"><a href="/use-cases-gallery" class="new-dropdown-link is-card w-inline-block"><div class="new-dropdown-link_stack"><div class="new-dropdown-link_icon"><svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 20 18" fill="none"><path d="M7 9V5M13 9V7M10 9V8M1 1H19M2 1V11C2 11.5304 2.21071 12.0391 2.58579 12.4142C2.96086 12.7893 3.46957 13 4 13H16C16.5304 13 17.0391 12.7893 17.4142 12.4142C17.7893 12.0391 18 11.5304 18 11V1M10 13V17M7 17H13" stroke="#0161FE" stroke-width="1.25" stroke-linecap="round" stroke-linejoin="round"></path></svg></div><div class="new-dropdown-link_copy max-width-70"><div class="new-dropdown-link_title heading-style-h6">Overview</div><div class="new-dropdown-link_subtitle text-size-small">Guideline offers insights to navigate and leverage emerging media trends effectively.</div></div></div><div class="new-dropdown-link_arrow"><svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 16 16" fill="none"><path d="M6.19531 5.13802L9.05731 8.00002L6.19531 10.862L7.13798 11.8047L10.9426 8.00002L7.13798 4.19535L6.19531 5.13802Z" fill="#0161FE"></path></svg></div><div id="w-node-_5646f83e-8e7a-904e-89ca-8b5a9cb51197-9cb51124" class="new-dropdown-link_graphic"><img src="https://cdn.prod.website-files.com/659fe5b13f229007199c5ea0/66e0ad943e1b8b65d7fa2b93_Category-Specific%20Analysis.svg" loading="lazy" alt="" class="new-dropdown-link_image"/></div></a></div><div id="w-node-_5646f83e-8e7a-904e-89ca-8b5a9cb51199-9cb51124" class="dropdown-links"><a href="/use-cases/enabling-optimized-ad-sales" class="new-dropdown-link is-large w-inline-block"><div class="new-dropdown-link_icon"><svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 19 17" fill="none"><path d="M1.59961 9L4.59961 5L8.59961 7L13.5996 1L17.5996 5M1.59961 16L5.59961 10L9.59961 12L13.5996 7L17.5996 11V16H1.59961Z" stroke="#0161FE" stroke-width="1.2525" stroke-linecap="round" stroke-linejoin="round"></path></svg></div><div class="new-dropdown-link_copy"><div class="new-dropdown-link_title heading-style-h6">Grow Share of Wallet</div><div class="new-dropdown-link_subtitle text-size-small">Guideline’s Grow Share of Wallet boosts customer spending through targeted insights.</div></div><div class="new-dropdown-link_arrow"><svg xmlns="http://www.w3.org/2000/svg" width="100%" viewBox="0 0 16 16" fill="none"><path d="M6.19531 5.13802L9.05731 8.00002L6.19531 10.862L7.13798 11.8047L10.9426 8.00002L7.13798 4.19535L6.19531 5.13802Z" 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class="mobile-menu-button w-nav-button"><div class="mobile-menu-button-inner"><div class="burger-dash top"></div><div class="burger-dash mid"></div><div class="burger-dash bot"></div></div></div></div></div></div><div class="nav-bg"></div></div><div class="main-wrapper"><div class="section_home-hero"><div class="container-large"><div class="nav-offset"><div class="padding-global"><div class="padding-section-small is-home-hero"><div class="home-hero_wrapper"><div class="home-hero_content"><div class="margin-bottom margin-xlarge"><h1>The Future of Media Buying and Selling—Made Smarter.</h1><div class="home-hero_image-wrapper is-desktop-hidden"><div class="home-hero_image" data-w-id="a11ac68f-8161-74f9-dd1c-68fc5139836a" data-animation-type="lottie" data-src="https://cdn.prod.website-files.com/659fe5b13f229007199c5ea0/668c322e06f89b1167b139da_Planning%20platform%20lottie.json" data-loop="1" data-direction="1" data-autoplay="1" data-is-ix2-target="0" data-renderer="svg" data-default-duration="12.933333333333334" data-duration="0"></div></div></div><div class="max-width-medium"><div class="margin-bottom margin-xlarge"><p class="text-size-medium">Empower your media strategy with Guideline's AI-driven platform, delivering unrivaled market intelligence and operational excellence. Simplify complex decisions, elevate your buying efficiency, and stay ahead in an ever-evolving landscape.</p></div></div><a href="/contact" class="button is-wide w-button">Talk to a Guideline Expert</a></div><div class="home-hero_image-wrapper is-desktop-only"><div class="home-hero_image" data-w-id="b31148ae-d081-79c7-4ca5-79e94e317ac0" data-animation-type="lottie" data-src="https://cdn.prod.website-files.com/659fe5b13f229007199c5ea0/671018acc7263b51ddc2bcfb_platform-hero.json" data-loop="1" data-direction="1" data-autoplay="1" data-is-ix2-target="0" data-renderer="svg" data-default-duration="0" data-duration="12.933333333333334"></div></div></div></div></div></div></div></div><div class="section_home-story"><div class="container-large"><div class="padding-global"><div class="padding-section-large is-home-2nd"><div class="home-story_track"><div class="home-story_stickey-item"><div class="home-story_mask"><div class="home-story_wrapper"><div class="home-story_block"><div class="padding-section-small is-large"><div class="home-story_content"><h2 class="home-story_heading">Is your media strategy</h2><div class="icon-embed-large is-home-story"><div class="lottie-full" data-w-id="1ed05fdc-51de-4aa5-24e7-2d09b39ccb21" data-animation-type="lottie" data-src="https://cdn.prod.website-files.com/659fe5b13f229007199c5ea0/65ae936803384c5c6edeb14b_Wolrd.json" data-loop="1" data-direction="1" data-autoplay="1" data-is-ix2-target="0" data-renderer="svg" data-duration="0"></div></div><h2 class="home-story_heading">being held back by</h2><div class="icon-embed-large is-home-story"><div class="lottie-full" data-w-id="1ed05fdc-51de-4aa5-24e7-2d09b39ccb25" data-animation-type="lottie" data-src="https://cdn.prod.website-files.com/659fe5b13f229007199c5ea0/65ae9368b9f73a44d2a540fb_graph%20down.json" data-loop="1" data-direction="1" data-autoplay="1" data-is-ix2-target="0" data-renderer="svg" data-duration="0"></div></div><h2 class="home-story_heading">outdated tech and disjointed approaches?</h2></div></div></div><div class="home-story_block-2nd is-1st"><div class="padding-section-small"><div class="home-story_inside"><div class="home-story_image-wrapper"><div data-w-id="1ed05fdc-51de-4aa5-24e7-2d09b39ccb2c" data-animation-type="lottie" data-src="https://cdn.prod.website-files.com/659fe5b13f229007199c5ea0/65aeae49e98bfbfcc41c4a59_Siloed%20System.json" data-loop="1" data-direction="1" data-autoplay="1" data-is-ix2-target="0" data-renderer="svg" data-default-duration="12" data-duration="0"></div></div><div class="home-story_content-wrapper"><h2 class="heading-style-h2">Siloed Systems and Scattered Teams</h2><p>Teams grappling with isolated tools face inefficiencies that lead to missed opportunities in media planning. The fragmented nature of these tools not only complicates workflows but also hinders the seamless identification and exploitation of potential advantages.</p></div></div></div></div><div class="home-story_block-2nd is-2nd"><div class="padding-section-large is-home-card"><div class="home-story_inside"><div class="home-story_image-wrapper"><div data-w-id="1ed05fdc-51de-4aa5-24e7-2d09b39ccb36" data-animation-type="lottie" data-src="https://cdn.prod.website-files.com/659fe5b13f229007199c5ea0/65aeae49d2737849d4718b03_calendar.json" data-loop="1" data-direction="1" data-autoplay="1" data-is-ix2-target="0" data-renderer="svg" data-default-duration="6" data-duration="0"></div></div><div class="home-story_content-wrapper"><h2>Outdated Data in a Dynamic World</h2><p>Relying on backward-looking data restricts proactive decision-making in a rapidly evolving media landscape.</p></div></div></div></div><div class="home-story_block-2nd is-3rd"><div class="padding-section-large is-home-card"><div class="home-story_inside"><div class="home-story_image-wrapper"><div data-w-id="1ed05fdc-51de-4aa5-24e7-2d09b39ccb40" data-animation-type="lottie" data-src="https://cdn.prod.website-files.com/659fe5b13f229007199c5ea0/65ae9368ec8f2df5402e18e5_chart.json" data-loop="1" data-direction="1" data-autoplay="1" data-is-ix2-target="0" data-renderer="svg" data-duration="0"></div></div><div class="home-story_content-wrapper"><h2>Stale Strategies in an Era of Change</h2><p>A lack of innovative tools, coupled with reliance on conventional methods, hinders progress and adaptability in media buying and selling. This adherence to tradition not only impedes evolution but also limits nimbleness in response to the ever-changing media landscape. Embracing innovative strategies is crucial for navigating the evolving terrain of media transactions, ensuring a dynamic and forward-thinking approach.</p></div></div></div></div></div></div></div></div></div></div></div></div><section class="section_media-stats"><div class="padding-global padding-section-medium"><div class="container-large"><div class="media-stats_wrapper"><div class="slider-main_component"><div class="slider-main_top-wrapper is-mb-margin-small"><div class="media-stats_header"><h2 class="text-color-black">Latest US Media Market Indicators</h2><div class="media-stats_dates"><div month-date="prior" class="heading-style-h5">05/24</div><div class="heading-style-h5">–</div><div month-date="current" class="heading-style-h5">06/24</div></div></div><div class="slider-main_button-wrapper"><div class="slider-main_button swiper-prev"><div class="icon-embed-small w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 32 32" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M14 26L15.41 24.59L7.83 17H28V15H7.83L15.41 7.41L14 6L4 16L14 26Z" fill="currentColor"/> </svg></div></div><div class="slider-main_button swiper-next"><div class="icon-embed-small w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 32 32" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18 6L16.57 7.393L24.15 15H4V17H24.15L16.57 24.573L18 26L28 16L18 6Z" fill="currentColor"/> </svg></div></div></div></div><div class="swiper is-media-stats"><div class="swiper-wrapper is-media-stats"><div class="swiper-slide is-media-stats"><div class="media-stats_slide-wrapper"><div class="media-stats_slide-wrapper is-inner"><div class="media-stats_content"><div card-1="title" class="heading-style-h5 is-media-stats">Ad Media market growth</div><div class="media-stats_number-wrap"><h3 card-1="val" class="media-stats_number is-homepage">+5</h3><div class="media-stats_number is-homepage">%</div></div></div></div></div></div><div class="swiper-slide is-media-stats"><div class="media-stats_slide-wrapper is-off-blue"><div class="media-stats_slide-wrapper is-off-blue is-inner"><div class="media-stats_content is-off-blue"><div card-2="title" class="heading-style-h5 is-media-stats">Digital Media represents</div><div class="media-stats_number-wrap"><h3 card-2="val" class="media-stats_number is-homepage">66</h3><div class="media-stats_number is-homepage">%</div></div></div></div></div></div><div class="swiper-slide is-media-stats"><div class="media-stats_slide-wrapper"><div class="media-stats_slide-wrapper is-inner"><div class="media-stats_content"><div card-3="title" class="heading-style-h5 is-media-stats">Highest growth within Digital Channels</div><h3 card-3="val" class="media-stats_number is-homepage">Digital Audio</h3></div></div></div></div><div class="swiper-slide is-media-stats"><div class="media-stats_slide-wrapper is-off-blue"><div class="media-stats_slide-wrapper is-off-blue is-inner"><div class="media-stats_content is-off-blue"><div card-4="title" class="heading-style-h5 is-media-stats">Digital Media represents</div><h3 card-4="val" class="media-stats_number is-homepage">66%</h3></div></div></div></div><div class="swiper-slide is-media-stats"><div class="media-stats_slide-wrapper"><div class="media-stats_slide-wrapper is-inner"><div class="media-stats_content"><div card-5="title" class="heading-style-h5 is-media-stats">Highest growth within Digital Channels</div><h3 card-5="val" class="media-stats_number is-homepage">Pharmaceuticals</h3></div></div></div></div><div class="swiper-slide is-media-stats"><div class="media-stats_slide-wrapper is-off-blue"><div class="media-stats_slide-wrapper is-off-blue is-inner"><div class="media-stats_content is-off-blue"><div card-6="title" class="heading-style-h5 is-media-stats">Digital Media represents</div><h3 card-6="val" class="media-stats_number is-homepage">Pharmaceuticals</h3></div></div></div></div></div></div></div></div></div></div></section><div class="section_home-insight"><div class="padding-global"><div class="padding-section-large"><div class="container-large"><div class="home-insight_wrapper"><div class="margin-bottom margin-xxlarge"><div class="home-insight_top"><h2 class="heading-style-mid text-color-black">Transparent Insights For All</h2><p class="text-color-black">Guideline redefines market intelligence by pooling exclusive billing data from the world's leading agencies and independents, blending unifying technology with unparalleled accuracy to set a new standard for empowered market leadership.</p><a aria-label="Learn More about Transparent Insights For All" href="/data-platform" class="button is-wide w-button">Learn More</a></div></div><div class="home-insight_grid"><div id="w-node-_416008b2-2769-c299-b9a7-a8d23e57d37b-199c5f2e" class="home-insight_block"><div class="home-insight_image-wrapper"><img src="https://cdn.prod.website-files.com/659fe5b13f229007199c5ea0/65b941cfef35c3fe7ea2d830_Auto%20Layout%20Vertical%20(2).png" loading="lazy" width="576" sizes="(max-width: 991px) 93vw, 29vw" alt="People on a meeting" srcset="https://cdn.prod.website-files.com/659fe5b13f229007199c5ea0/65b941cfef35c3fe7ea2d830_Auto%20Layout%20Vertical%20(2)-p-500.png 500w, https://cdn.prod.website-files.com/659fe5b13f229007199c5ea0/65b941cfef35c3fe7ea2d830_Auto%20Layout%20Vertical%20(2)-p-800.png 800w, https://cdn.prod.website-files.com/659fe5b13f229007199c5ea0/65b941cfef35c3fe7ea2d830_Auto%20Layout%20Vertical%20(2)-p-1080.png 1080w, https://cdn.prod.website-files.com/659fe5b13f229007199c5ea0/65b941cfef35c3fe7ea2d830_Auto%20Layout%20Vertical%20(2).png 1152w" class="home-insight_image"/></div><div class="home-insight_content-wrapper"><div class="home-insight_content"><div class="margin-bottom margin-small"><div class="icon-embed-medium w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 44 44" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <g clip-path="url(#clip0_535_3896)"> <path d="M33 27.5L38.5 22L33 16.5" stroke="#0161FE" stroke-width="2.75" stroke-linecap="round" stroke-linejoin="round"/> <path d="M5.5 21.9997C5.5 22.9721 5.88631 23.9048 6.57394 24.5924C7.26158 25.28 8.19421 25.6663 9.16667 25.6663C10.1391 25.6663 11.0718 25.28 11.7594 24.5924C12.447 23.9048 12.8333 22.9721 12.8333 21.9997C12.8333 21.0272 12.447 20.0946 11.7594 19.407C11.0718 18.7193 10.1391 18.333 9.16667 18.333C8.19421 18.333 7.26158 18.7193 6.57394 19.407C5.88631 20.0946 5.5 21.0272 5.5 21.9997Z" stroke="#0161FE" stroke-width="2.75" stroke-linecap="round" stroke-linejoin="round"/> <path d="M12.8333 22H38.4999" stroke="#0161FE" stroke-width="2.75" stroke-linecap="round" stroke-linejoin="round"/> </g> <defs> <clipPath id="clip0_535_3896"> <rect width="44" height="44" fill="white"/> </clipPath> </defs> </svg></div></div><div class="margin-bottom margin-small"><h3>Media Strategy Professionals</h3></div><p class="text-size-small">Reimagine market intelligence with access to comprehensive, current billing data for impactful, strategic decision-making. Drive efficiency and precision in a market that never stands still.</p></div></div></div><div id="w-node-_58eb0aed-06bb-0121-f1b0-0547d03d31de-199c5f2e" class="home-insight_block"><div class="home-insight_image-wrapper"><img src="https://cdn.prod.website-files.com/659fe5b13f229007199c5ea0/65b9401c806f43b4bbda3b80_Auto%20Layout%20Vertical-1.png" loading="lazy" width="576" sizes="(max-width: 991px) 93vw, 29vw" alt="Woman lookin computer screen" srcset="https://cdn.prod.website-files.com/659fe5b13f229007199c5ea0/65b9401c806f43b4bbda3b80_Auto%20Layout%20Vertical-1-p-500.png 500w, https://cdn.prod.website-files.com/659fe5b13f229007199c5ea0/65b9401c806f43b4bbda3b80_Auto%20Layout%20Vertical-1-p-800.png 800w, https://cdn.prod.website-files.com/659fe5b13f229007199c5ea0/65b9401c806f43b4bbda3b80_Auto%20Layout%20Vertical-1.png 1152w" class="home-insight_image"/></div><div class="home-insight_content-wrapper"><div class="home-insight_content"><div class="margin-bottom margin-small"><div class="icon-embed-medium w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 44 44" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <g clip-path="url(#clip0_535_3905)"> <path d="M7.3335 34.833H36.6668" stroke="#0161FE" stroke-width="2.75" stroke-linecap="round" stroke-linejoin="round"/> <path d="M7.3335 27.5L14.6668 16.5L22.0002 20.1667L29.3335 11L36.6668 18.3333" stroke="#0161FE" stroke-width="2.75" stroke-linecap="round" stroke-linejoin="round"/> </g> <defs> <clipPath id="clip0_535_3905"> <rect width="44" height="44" fill="white"/> </clipPath> </defs> </svg></div></div><div class="margin-bottom margin-small"><h3>Financial and Investment Analysts</h3></div><p class="text-size-small">Gain unmatched market insight with our detailed, timely intelligence to fuel informed investment decisions and sharp financial analysis designed for agile market navigation.</p></div></div></div><div id="w-node-f6fa5de1-a52a-08a4-d4d6-c28c1e63dd79-199c5f2e" class="home-insight_block"><div class="home-insight_image-wrapper"><img src="https://cdn.prod.website-files.com/659fe5b13f229007199c5ea0/65b9401c39c2f75fe597fbc2_Auto%20Layout%20Vertical-2.png" loading="lazy" width="576" sizes="(max-width: 991px) 93vw, 29vw" alt="People on a meeting" srcset="https://cdn.prod.website-files.com/659fe5b13f229007199c5ea0/65b9401c39c2f75fe597fbc2_Auto%20Layout%20Vertical-2-p-500.png 500w, https://cdn.prod.website-files.com/659fe5b13f229007199c5ea0/65b9401c39c2f75fe597fbc2_Auto%20Layout%20Vertical-2-p-800.png 800w, https://cdn.prod.website-files.com/659fe5b13f229007199c5ea0/65b9401c39c2f75fe597fbc2_Auto%20Layout%20Vertical-2.png 1152w" class="home-insight_image"/></div><div class="home-insight_content-wrapper"><div class="home-insight_content"><div class="margin-bottom margin-small"><div class="icon-embed-medium w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 44 44" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <g clip-path="url(#clip0_535_3913)"> <path d="M7.3335 28.4167C12.8335 26.5833 17.4168 27.5 22.0002 36.6667C22.9168 31.1667 24.7502 26.5833 27.5002 22" stroke="#0161FE" stroke-width="2.75" stroke-linecap="round" stroke-linejoin="round"/> <path d="M33.0002 16.5003C32.0277 16.5003 31.0951 16.114 30.4074 15.4264C29.7198 14.7387 29.3335 13.8061 29.3335 12.8337C29.3335 11.8612 29.7198 10.9286 30.4074 10.2409C31.0951 9.5533 32.0277 9.16699 33.0002 9.16699C33.9726 9.16699 34.9053 9.5533 35.5929 10.2409C36.2805 10.9286 36.6668 11.8612 36.6668 12.8337C36.6668 13.8061 36.2805 14.7387 35.5929 15.4264C34.9053 16.114 33.9726 16.5003 33.0002 16.5003Z" stroke="#0161FE" stroke-width="2.75" stroke-linecap="round" stroke-linejoin="round"/> </g> <defs> <clipPath id="clip0_535_3913"> <rect width="44" height="44" fill="white"/> </clipPath> </defs> </svg></div></div><div class="margin-bottom margin-small"><h3>Market & Content Researchers</h3></div><p class="text-size-small">Leverage our deep market intelligence to understand global trends, refine publishing strategies, and gain a competitive edge, all through our advanced, user-centric platform.</p></div></div></div></div></div></div></div></div></div><div class="section_home-stats"><div class="padding-global"><div class="padding-section-large"><div class="container-large"><div class="home-stats_wrapper"><div class="slider-main_component"><div class="slider-main_top-wrapper"><div class="home-stats_heading-wrapper"><h2>Strategy <br/>Backed By Proof</h2></div><div class="slider-main_button-wrapper"><div class="slider-main_button swiper-prev"><div class="icon-embed-small w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 32 32" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M14 26L15.41 24.59L7.83 17H28V15H7.83L15.41 7.41L14 6L4 16L14 26Z" fill="currentColor"/> </svg></div></div><div class="slider-main_button swiper-next"><div class="icon-embed-small w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 32 32" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18 6L16.57 7.393L24.15 15H4V17H24.15L16.57 24.573L18 26L28 16L18 6Z" fill="currentColor"/> </svg></div></div></div></div><div class="swiper is-slider-main"><div class="swiper-wrapper is-slider-main"><div class="swiper-slide is-slider-main"><div class="home-stats_block"><div class="margin-bottom margin-small"><h3 class="home-stats_heading">5 of 5</h3></div><div class="max-width-xxsmall"><p>top US broadcasters leverage Guideline’s data solutions.</p></div></div></div><div class="swiper-slide is-slider-main"><div class="home-stats_block is-yellow"><div class="margin-bottom margin-small"><h3 class="home-stats_heading">$156B</h3></div><div class="max-width-small"><p>in annual global media spend aggregated from every major holding company and independent.</p></div></div></div><div class="swiper-slide is-slider-main"><div class="home-stats_block is-grey"><div class="margin-bottom margin-small"><h3 class="home-stats_heading">90%</h3></div><div class="max-width-xxsmall"><p>of top global media companies use Guideline’s data solutions.</p></div></div></div><div class="swiper-slide is-slider-main"><div class="home-stats_block is-silver"><div class="margin-bottom margin-small"><h3 class="home-stats_heading">6</h3></div><div class="max-width-xsmall"><p>major agency holding companies are partnered with and receive data from Guideline’s data solutions.</p></div></div></div></div></div></div></div></div></div></div></div><div class="section_home-types"><div class="padding-global"><div class="padding-section-large"><div class="container-large"><div class="home-types_wrapper"><div class="margin-bottom margin-xhuge"><div class="max-width-xlarge"><h2 class="home-types_heading">We drive market mastery with automated solutions and accurate intelligence designed to shape the impact of your marketing investments</h2></div></div><div class="home-types_grid"><div id="w-node-fc039ae4-f9be-2720-daba-34e2f7cd2a23-199c5f2e" class="home-types_block"><div class="home-types_content"><div class="home-types_top"><img src="https://cdn.prod.website-files.com/659fe5b13f229007199c5ea0/65a6ce306bda96e858641856_Group%2048095896.svg" loading="lazy" alt="Guideline logo" class="home-types_top-image"/></div><div class="home-types_bottom-content"><div class="margin-bottom margin-large"><h3 class="home-types_heading">Intelligent<br/>Data Analysis</h3></div><div class="margin-bottom margin-large"><p>Reimagine market intelligence with access to comprehensive, current billing data for impactful, strategic decision-making. 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} return response; }; $(document).ready(async function () { let results = await getResults(); console.log("results>>", results); var title1 = $('[card-1="title"]'); var val1 = $('[card-1="val"]'); var title2 = $('[card-2="title"]'); var val2 = $('[card-2="val"]'); var title3 = $('[card-3="title"]'); var val3 = $('[card-3="val"]'); var title4 = $('[card-4="title"]'); var val4 = $('[card-4="val"]'); var title5 = $('[card-5="title"]'); var val5 = $('[card-5="val"]'); var title6 = $('[card-6="title"]'); var val6 = $('[card-6="val"]'); // Setting text for the 6 cards title1.text(results[1]["0"]); val1.text((parseFloat(results[1]["1"]) * 100)?.toFixed(2)); title2.text(results[2]["0"]); val2.text((parseFloat(results[2]["1"]) * 100)?.toFixed(2)); title3.text(results[3]["0"]); val3.text(results[3]["1"]); title4.text(results[4]["0"]); val4.text(results[4]["1"]); title5.text(results[5]["0"]); val5.text(results[5]["1"]); title6.text(results[6]["0"]); val6.text(results[6]["1"]); // Formatting and setting text for the prior and current month dates var priorMonthDate = new Date(results[8]["1"]); var currentMonthDate = new Date(results[7]["1"]); var priorMonthFormatted = `${(priorMonthDate.getMonth() + 1) .toString() .padStart(2, "0")}/${priorMonthDate.getFullYear().toString().slice(-2)}`; var currentMonthFormatted = `${(currentMonthDate.getMonth() + 1) .toString() .padStart(2, "0")}/${currentMonthDate.getFullYear().toString().slice(-2)}`; $('[month-date="prior"]').text(priorMonthFormatted); $('[month-date="current"]').text(currentMonthFormatted); }); </script> <script src="https://cdn.jsdelivr.net/npm/swiper@8/swiper-bundle.min.js"></script> <script> $(".slider-main_component").each(function (index) { let loopMode = false; if ($(this).attr("loop-mode") === "true") { loopMode = true; } let sliderDuration = 300; if ($(this).attr("slider-duration") !== undefined) { sliderDuration = +$(this).attr("slider-duration"); } const swiper = new Swiper($(this).find(".swiper.is-media-stats")[0], { speed: sliderDuration, loop: loopMode, autoHeight: false, centeredSlides: loopMode, followFinger: true, freeMode: false, slideToClickedSlide: false, slidesPerView: "auto", spaceBetween: "2%", rewind: false, mousewheel: { forceToAxis: true }, keyboard: { enabled: true, onlyInViewport: true }, breakpoints: { // mobile landscape 480: { slidesPerView: "auto", spaceBetween: "2%" }, // tablet 768: { slidesPerView: "auto", spaceBetween: "4%" }, // desktop 992: { slidesPerView: "auto", spaceBetween: "2%" } }, pagination: { el: $(this).find(".swiper-bullet-wrapper")[0], bulletActiveClass: "is-active", bulletClass: "swiper-bullet", bulletElement: "button", clickable: true }, navigation: { nextEl: $(this).find(".swiper-next")[0], prevEl: $(this).find(".swiper-prev")[0], disabledClass: "is-disabled" }, scrollbar: { el: $(this).find(".swiper-drag-wrapper")[0], draggable: true, dragClass: "swiper-drag", snapOnRelease: true }, slideActiveClass: "is-active", slideDuplicateActiveClass: "is-active" }); }); </script> <script> window.addEventListener("DOMContentLoaded", (event) => { // text splitting code let typeSplit; function runSplitType() { typeSplit = new SplitType("[split-text]", { types: "lines", tagName: "span", }); } runSplitType(); //Run the code when window width changes let windowWidth = window.innerWidth; window.addEventListener("resize", function () { if (windowWidth !== window.innerWidth) { windowWidth = window.innerWidth; typeSplit.revert(); runSplitType(); } }); // gsap has loaded up gsap.set(".page-wrapper", { opacity: 1, }); // nav button show and hide function navButtonAnimation() { let navButttonTl = gsap.timeline({ scrollTrigger: { trigger: ".home-hero_content .button", start: "bottom top", end: "bottom bottom", duration: 1, ease: "none", //markers: true, toggleActions: "play none reverse none", }, }); navButttonTl.fromTo( ".nav .button", { opacity: 1, }, { opacity: 1, duration: 0.3, } ); } // home story scroll animation function homeStoryScroll() { // set initial sates gsap.set(".home-story_block-2nd", { y: "100%", }); let homeStoryTl = gsap.timeline({ scrollTrigger: { trigger: ".home-story_track", start: "top top", end: "bottom bottom", duration: 1, ease: "none", //markers: true, scrub: 1, }, }); homeStoryTl .to(".home-story_block-2nd.is-1st", { y: "3%", }) .to(".home-story_block-2nd.is-2nd", { y: "6%", }) .to(".home-story_block-2nd.is-3rd", { y: "9%", }); } // card stacking animation function cardStackingAnimation() { let cardStackTl = gsap.timeline({ scrollTrigger: { trigger: ".home-insight_grid", start: "top 75%", end: "bottom bottom", duration: 1, ease: "none", //markers: true, scrub: 1, }, }); cardStackTl .from(".home-insight_block", { opacity: 0, y: "30%", stagger: { each: 0.1, }, }) .from( ".home-insight_image", { scale: 1.1, stagger: { each: 0.15, }, }, 0 ); } // play card stacking animation cardStackingAnimation(); // slider comes in view function sliderCardAnimtion() { // slides in view let sliderCardTl = gsap.timeline({ scrollTrigger: { trigger: ".swiper.is-slider-main", start: "top 75%", end: "bottom bottom", duration: 1, ease: "none", //markers: true, //scrub: 1, }, }); sliderCardTl.from(".home-stats_block", { opacity: 0, duration: 0.6, x: "30%", stagger: { each: 0.15, }, }); } // heading icon reveal animaion function homeHeadingAnimation() { $(".home-cta_heading-wrapper, .home-story_content").each(function (index) { let homeHeadingTl = gsap.timeline({ scrollTrigger: { trigger: $(this), start: "top 60%", end: "bottom bottom", toggleActions: "play none none none", //markers: true, }, }); homeHeadingTl.from($(this).find(".icon-embed-large"), { width: 0, scale: 0, duration: 0.75, opacity: 0, ease: "power1.out", stagger: { each: 0.2, }, }); }); } // heading icon reveal animaion play homeHeadingAnimation(); let mm = gsap.matchMedia(); // on desktop mm.add("(min-width: 992px)", () => { // play nav button animation navButtonAnimation(); // play home story scroll animation homeStoryScroll(); // play slides comes in view sliderCardAnimtion(); return () => { // optional: clean up non-gsap code when leaving this breakpoint }; }); }); </script> <script src="https://cdn.jsdelivr.net/npm/swiper@8/swiper-bundle.min.js"></script> <script> $(".slider-main_component").each(function (index) { let loopMode = false; if ($(this).attr("loop-mode") === "true") { loopMode = true; } let sliderDuration = 300; if ($(this).attr("slider-duration") !== undefined) { sliderDuration = +$(this).attr("slider-duration"); } const swiper = new Swiper($(this).find(".swiper")[0], { speed: sliderDuration, loop: loopMode, autoHeight: false, centeredSlides: loopMode, followFinger: true, freeMode: false, slideToClickedSlide: false, slidesPerView: 1.2, spaceBetween: "2%", rewind: false, mousewheel: { forceToAxis: true }, keyboard: { enabled: true, onlyInViewport: true }, breakpoints: { // mobile landscape 480: { slidesPerView: 1, spaceBetween: "2%" }, // tablet 768: { slidesPerView: 2, spaceBetween: "4%" }, // desktop 992: { slidesPerView: 3, spaceBetween: "2%" } }, pagination: { el: $(this).find(".swiper-bullet-wrapper")[0], bulletActiveClass: "is-active", bulletClass: "swiper-bullet", bulletElement: "button", clickable: true }, navigation: { nextEl: $(this).find(".swiper-next")[0], prevEl: $(this).find(".swiper-prev")[0], disabledClass: "is-disabled" }, scrollbar: { el: $(this).find(".swiper-drag-wrapper")[0], draggable: true, dragClass: "swiper-drag", snapOnRelease: true }, slideActiveClass: "is-active", slideDuplicateActiveClass: "is-active" }); }); </script></body></html>