Core Web Vitals: A Complete Guide

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<main id="main-content" class="wl"> <div class="l-heading l-heading-sm m-bot-60" style="color: #fff; background-color:#39af03 ; "> <div class="container l-top-container"> <div class="row"> <div class="col-sm-12 text-center"> <span class="font-size-15 d-block m-top-10 m-bot-20"> <time datetime="2024-09-14T11:38:29+00:00"> Updated: September 14, 2024 </time> </span> <h1 class="l-head">Core Web Vitals: A Complete Guide</h1> <p class="m-bot-0 sej-web-ebook-desc"> In-depth exploration and explanation of LCP, INP, and CLS. Google鈥檚 insights into how Core Web Vitals work. </p> </div> </div> </div> </div> <div class="container text-center m-top-60" id="readnow" > <div class="row"> <div class="col-xs-12 text-center"> <h2 class="section-ltitle">Chapters</h2> </div> </div> <div class="row ch-row-center "> <div class="col-md-4 ch-border ch-col"> <ul class="ch-list"> <li><strong class="list-number">1.</strong> <a title="Read Now" onclick="__gaTrackers( 'send', 'event', 'Guides nav clicks', 'Landing page nav', 'https://www.searchenginejournal.com/core-web-vitals/how-to-measure/');" href="https://www.searchenginejournal.com/core-web-vitals/how-to-measure/">How You Can Measure Core Web Vitals</a></li> <li><strong class="list-number">2.</strong> <a title="Read Now" onclick="__gaTrackers( 'send', 'event', 'Guides nav clicks', 'Landing page nav', 'https://www.searchenginejournal.com/core-web-vitals/interaction-to-next-paint/');" href="https://www.searchenginejournal.com/core-web-vitals/interaction-to-next-paint/">Interaction To Next Paint (INP): Everything You Need To Know</a></li> </ul> </div> <div class="col-md-4 ch-border ch-col"> <ul class="ch-list"> <li><strong class="list-number">3.</strong> <a title="Read Now" onclick="__gaTrackers( 'send', 'event', 'Guides nav clicks', 'Landing page nav', 'https://www.searchenginejournal.com/core-web-vitals/cumulative-layout-shift/');" href="https://www.searchenginejournal.com/core-web-vitals/cumulative-layout-shift/">What is Cumulative Layout Shift (CLS) and How to Optimize It?</a></li> <li><strong class="list-number">4.</strong> <a title="Read Now" onclick="__gaTrackers( 'send', 'event', 'Guides nav clicks', 'Landing page nav', 'https://www.searchenginejournal.com/core-web-vitals/largest-contentful-paint/');" href="https://www.searchenginejournal.com/core-web-vitals/largest-contentful-paint/"> What Is Largest Contentful Paint: An Easy Explanation</a></li> </ul> </div> <div class="col-md-4 ch-border ch-col"> <ul class="ch-list"> <li><strong class="list-number">5.</strong> <a title="Read Now" onclick="__gaTrackers( 'send', 'event', 'Guides nav clicks', 'Landing page nav', 'https://www.searchenginejournal.com/core-web-vitals/google-lighthouse/');" href="https://www.searchenginejournal.com/core-web-vitals/google-lighthouse/">A Technical SEO Guide to Lighthouse Performance Metrics</a></li> </ul> </div> </div> </div> <div id="main-content" class="container l-container"> <div class="row"> <div class="col-md-7 no-float margin-auto"> <article class="padding-0 underline"> <h2>What Are Core Web Vitals?</h2> <p>Google’s Core Web Vitals are a collective of three metrics that measure the user experience performance of a page.</p> <p>They are a key <a href="https://www.searchenginejournal.com/core-web-vitals-google-ranking-systems/511020/">part of page experience signals</a> and by extension signals that can <a href="https://www.searchenginejournal.com/ranking-factors/top-ranking-factors/">influence ranking in Google</a>.</p> <p>Core Web Vitals are made up of the following three metrics:</p> <ul> <li><strong>LCP</strong>: Largest Contentful Paint (LCP) – loading speed</li> <li><strong>INP</strong>: Interaction To Next Paint (INP) – interactivity</li> <li><strong>CLS</strong>: Cumulative Layout Shift (CLS) – visual stability</li> </ul> <p>Optimizing these metrics can improve your site’s visibility in search results.</p> <p>However, the primary advantage is driving higher conversions, as <a href="https://www.thinkwithgoogle.com/_qs/documents/9757/Milliseconds_Make_Millions_report_hQYAbZJ.pdf">70%</a> of consumers say page speed influences their decision to buy from an online retailer, and a 0.1-second improvement in site speed has been shown to increase conversions by 8.4%.</p> <h2>What Are Core Web Vitals Scores?</h2> <p>Core Web Vitals scores are categorized as “Good,” “Needs Improvement,” or “Poor.”</p> <p>These scores help understand a site’s performance in delivering a good user experience.</p> <div class="scrl-table"><table> <tbody> <tr> <th>Core Web Vital</th> <th>Good</th> <th>Needs Improvement</th> <th>Poor</th> </tr> <tr> <td>Largest Contentful Paint (LCP)</td> <td>≤ 2.5 seconds</td> <td>2.5 – 4 seconds</td> <td>> 4 seconds</td> </tr> <tr> <td>First Input Delay (FID)</td> <td>≤ 100 milliseconds</td> <td>100 – 300 milliseconds</td> <td>> 300 milliseconds</td> </tr> <tr> <td>Cumulative Layout Shift (CLS)</td> <td>≤ 0.1</td> <td>0.1 – 0.25</td> <td>> 0.25</td> </tr> </tbody> </table></div> <p>To understand everything you need to know about Core Web Vitals as an SEO professional and digital marketer, read our <a href="#main-content">chapters</a>.</p> <script> window.s_has_faq_section = 1;</script> <div class="sej-sfaq sej-sfaq-list"> <h2 id="article-faq" class="sej-sfaq-title">FAQ</h2> <div class="qa"> <h3 id="article-faq-1" class="sej-sfaq-title-sub">How are Core Web Vitals Assessed?</h3> <p>Core Web Vitals are assessed on a per-page basis. These metrics are measured at the 75th percentile of page loads for both mobile and desktop users separately.</p> </div> <div class="qa"> <h3 id="article-faq-2" class="sej-sfaq-title-sub">Will My Ranking Decline if Core Web Vitals Assessment Fails?</h3> <p>It鈥檚 difficult to make any kind of general prediction.聽Keep in mind that the content itself and its match to the kind of information a user is seeking remains a very strong signal as well.</p> </div> <div class="qa"> <h3 id="article-faq-3" class="sej-sfaq-title-sub">How Important Is Page Experience Compared to Content Relevance?</h3> <p><a href="https://www.searchenginejournal.com/google-site-traffic-core-web-vitals/397294/">According to Google</a>, relevance is still far more important. So, just because your website is faster regarding Core Web Vitals than some competitors doesn鈥檛 necessarily mean you will jump to position number one in the search results.</p> </div> <div class="qa"> <h3 id="article-faq-4" class="sej-sfaq-title-sub">Lab Data vs. Field Data: What's the Difference?</h3> <p>Lab data is collected in a specific environment using set network conditions and devices. However, it doesn鈥檛 always reflect real life scenarios because it doesn’t take into account factors such as user device types, network speeds, or geographic locations.</p> <p>Field data reflects real user experiences and is used to measure how your site performs in the real world. Both are important for a complete analysis.</p> </div> <div class="qa"> <h3 id="article-faq-5" class="sej-sfaq-title-sub">Do "noindex" pages affect Core Web Vitals?</h3> <p>No. Google uses the <a href="https://developer.chrome.com/docs/crux/methodology/">CrUX dataset</a> to assess Core Web Vitals, which gathers data only from pages that are publicly discoverable and meet indexing criteria. Therefore, “noindex” pages do not affect these metrics because they are not included in the CrUX dataset.</p> </div> </div> </article> </div> </div> </div> <script type="application/ld+json">{ "@context": "https://schema.org", "@type": "ItemList", "itemListElement": [ { "@type": "ListItem", "position": 1, "url": "https://www.searchenginejournal.com/core-web-vitals/how-to-measure/" }, { "@type": "ListItem", "position": 2, "url": "https://www.searchenginejournal.com/core-web-vitals/interaction-to-next-paint/" }, { "@type": "ListItem", "position": 3, "url": "https://www.searchenginejournal.com/core-web-vitals/cumulative-layout-shift/" }, { "@type": "ListItem", "position": 4, "url": "https://www.searchenginejournal.com/core-web-vitals/largest-contentful-paint/" }, { "@type": "ListItem", "position": 5, "url": "https://www.searchenginejournal.com/core-web-vitals/google-lighthouse/" } ] }</script> <div class="sh-vert sharebtn" id="sharebtn-406320" data-id="406320"> <ul class="sej-share"> <li class="in-color"> <button id="lish" aria-label="Share on Linkedin" data-service="Linkedin" class="nwind" data-href="https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.searchenginejournal.com%2Fcore-web-vitals%2F%3Futm_source%3Dlinkedin%26utm_medium%3Dsocial%26utm_campaign%3Dshare-back-traffic&title=Core+Web+Vitals%3A+A+Complete+Guide&summary=I+just+got+my+copy+of+SEJ%26%23039%3Bs+ebook+%26quot%3BCore+Web+Vitals%3A+A+Complete+Guide.%26quot%3B+Download+now%21&source=Search%20Engine%20Journal"> <span style="width:20px; flex:0 0 20px; height:20px;" class="svg-icon"> <svg width="20" height="20" role="img"> <use xlink:href="/icons.svg?ver=138#linkedin"/> </svg> </span> </button> </li> <li class="fb-color"> <button id="fbsh" aria-label="Share on Facebok" data-service="Facebok" class="nwind" data-href="https://www.facebook.com/dialog/feed?link=https%3A%2F%2Fwww.searchenginejournal.com%2Fcore-web-vitals%2F%3Futm_source%3Dfacebook%26utm_medium%3Dsocial%26utm_campaign%3Dshare-back-traffic&caption=Core+Web+Vitals%3A+A+Complete+Guide&description=I+just+got+my+copy+of+SEJ%26%23039%3Bs+ebook+%26quot%3BCore+Web+Vitals%3A+A+Complete+Guide.%26quot%3B+Download+now%21&app_id=951344501588419&display=popup"> <span style="width:20px; flex:0 0 20px; height:20px;" class="svg-icon"> <svg width="20" height="20" role="img"> <use xlink:href="/icons.svg?ver=138#facebook"/> </svg> </span> </button> </li> <li class="tw-color"> <button id="twsh" aria-label="Share on Twitter" data-service="Twitter" class="nwind" data-href="https://x.com/intent/tweet?url=https%3A%2F%2Fwww.searchenginejournal.com%2Fcore-web-vitals%2F%3Futm_source%3Dtwitter%26utm_medium%3Dsocial%26utm_campaign%3Dshare-back-traffic&text=I+just+got+my+copy+of+SEJ%27s+ebook+%22Core+Web+Vitals%3A+A+Complete+Guide.%22+Download+now%21&via=sejournal"> <span style="width:20px; flex:0 0 20px; height:20px;" class="svg-icon"> <svg width="20" height="20" role="img"> <use xlink:href="/icons.svg?ver=138#twitter"/> </svg> </span> </button> </li> <li class="sms-color"> <button data-nonewind='1' id="smssh" aria-label="Share via Web Share API" data-service="Web Share API" class="appbtn smssh" data-title = "Hi, Check out this: Core Web Vitals: A Complete Guide" data-text = "I just got my copy of SEJ's ebook "Core Web Vitals: A Complete Guide." 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Core Web Vitals: A Complete Guide